WO2015107921A1 - Dispositif de balise, système d'émission/réception de signal de balise, et procédé d'émission/réception de signal de balise - Google Patents

Dispositif de balise, système d'émission/réception de signal de balise, et procédé d'émission/réception de signal de balise Download PDF

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Publication number
WO2015107921A1
WO2015107921A1 PCT/JP2015/050081 JP2015050081W WO2015107921A1 WO 2015107921 A1 WO2015107921 A1 WO 2015107921A1 JP 2015050081 W JP2015050081 W JP 2015050081W WO 2015107921 A1 WO2015107921 A1 WO 2015107921A1
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Prior art keywords
beacon signal
beacon
sensor
information
beacon device
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PCT/JP2015/050081
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English (en)
Japanese (ja)
Inventor
龍 郡山
忠治 加藤
英治 足立
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アプリックスＩｐホールディングス株式会社
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Publication of WO2015107921A1 publication Critical patent/WO2015107921A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to, for example, a beacon device that transmits a beacon signal, a beacon signal transmission / reception system and a beacon signal transmission / reception method including a mobile terminal device that can receive a beacon signal transmitted by the beacon device and a beacon device.
  • beacon devices that can be transmitted to mobile terminals owned by users have been provided in supermarkets, convenience stores, department stores, specialty stores, and the like.
  • the mobile terminal that has received the beacon signal from the beacon device can extract the product information from the beacon signal using an application installed on the mobile terminal and display the product information on the display unit of the mobile terminal.
  • Patent Document 1 As a technique for the beacon device to transmit the beacon signal and the mobile terminal to receive the beacon signal as described above, for example, one disclosed in Patent Document 1 is known.
  • a seller-side device detects from a beacon signal that a buyer-side device carried by a buyer has approached a store, and communication between the seller-side device and the buyer-side device is performed.
  • a data communication system has been proposed in which a product advertisement or the like is performed on a buyer side device.
  • the seller side device disclosed in Patent Document 1 detects the presence of the buyer side device by responding to the beacon signal received by the buyer side device. For this reason, when the seller side device is installed corresponding to each of the individual products, the buyer side device also obtains advertising information about products other than the product that the buyer is interested in. There is a risk that. In this case, the purchaser needs extra time to select the advertisement information of the target product from the miscellaneous advertisement information.
  • the buyer side device when the buyer side device is configured so that the buyer manually instructs a response, the buyer visually confirms that the beacon signal is received from the seller side device corresponding to the product he is interested in. After that, it is necessary to instruct a response to access the merchant side device. For this reason, it has been difficult to say that the purchaser can easily obtain the product information using the purchaser side device.
  • the seller side device since the seller side device needs to constantly transmit a beacon signal at a predetermined cycle and monitor the approach of the buyer side device, there is a problem that the battery built in the seller side device tends to be consumed. .
  • the present invention has been made in view of such a situation.
  • it is an object of the present invention to enable a buyer who is interested in a product to obtain product information without taking time and effort.
  • the present invention is a beacon device including a sensor and a beacon signal transmitter that is disposed in proximity to the sensor and transmits a beacon signal based on a detection output from the sensor.
  • this invention is a beacon signal transmission / reception system which has the beacon apparatus which transmits a beacon signal, and the portable terminal device which takes in the information contained in the beacon signal received from the beacon apparatus.
  • the present invention also includes a step in which the beacon device transmits a beacon signal based on a detection output from the sensor, a step in which the mobile terminal device receives a beacon signal transmitted from the beacon device, and a mobile terminal device in which Capturing the information contained in the received beacon signal.
  • a buyer who is interested in a product displayed in a store can obtain product information from the beacon device without taking time and effort to the mobile terminal device.
  • FIG. 1A shows a configuration example of a beacon signal transmission / reception system including a beacon device and a smartphone
  • FIG. 1B shows an example in which a purchaser picks up a product
  • FIG. 1C shows an example in which the purchaser touches the beacon device.
  • FIG. 1D shows an example in which a smartphone displays product information.
  • It is a hardware block diagram which shows the schematic structural example of the beacon apparatus which concerns on the 1st Example of this invention.
  • FIG. 9A shows a state where the smartphone is not in contact with the beacon device
  • FIG. 9B shows a state where the smartphone is in contact with the beacon device.
  • the circuit diagram of the beacon apparatus concerning the 2nd example of an embodiment of the present invention is shown. It is a flowchart which shows the detailed operation example of the beacon apparatus based on the 2nd Example of this invention. It is explanatory drawing which shows the structural example of the beacon signal transmission / reception system containing the database which concerns on the modification of this invention.
  • beacon device detects that buyer has picked up product
  • FIGS. A beacon device according to a first embodiment of the present invention will be described below with reference to FIGS.
  • a beacon signal is transmitted by cooperation of functional blocks described later.
  • components having substantially the same function or configuration are denoted by the same reference numerals, and redundant description is omitted.
  • FIG. 1 is an explanatory diagram showing the inside of a clothes store showing the positional relationship between the smartphone 2 and the beacon device 1.
  • 1A shows a configuration example of a beacon signal transmission / reception system 10 including a beacon device 1 and a smartphone 2
  • FIG. 1B shows an example in which a purchaser 4 picks up a product 3
  • FIG. 1D shows the example in which the smart phone 2 displays merchandise information.
  • the beacon signal transmission / reception system 10 includes a beacon device 1 that intermittently transmits a beacon signal by wireless communication and a smartphone 2 (an example of a mobile terminal device) that receives the beacon signal.
  • the smartphone 2 takes in product information (an example of information) included in the beacon signal received from the beacon device 1 and can use various product information.
  • the information put on the beacon signal is information on a specific article (for example, a shirt shown as the merchandise 3), and includes an image, a merchandise name, a price, etc. of the merchandise 3 (see FIG. 6 described later). .
  • FIG. 1A shows an example in which a commodity 3 hung on a hanger (not shown) is displayed in a clothes store.
  • a beacon device 1 is attached to the product 3 by a clip or the like.
  • the beacon device 1 does not transmit a beacon signal
  • the inclination sensor 13 built in the beacon device 1 is an example of a sensor (see FIG. 2 described later). Only working.
  • the purchaser 4 carries the smartphone 2 and is looking for a product 3 desired to be purchased in the clothes store.
  • the beacon device 1 When the purchaser 4 picks up the product 3 in which he / she is interested (FIG. 1B), or when the purchaser 4 touches the beacon device 1 suspended by the product 3 (FIG. 1C), the beacon device 1 is built in.
  • the tilt sensor 13 detects the tilt. In this manner, the beacon device 1 starts transmitting a beacon signal including product information toward the smartphone 2 using the tilt sensor 13 as detecting a tilt.
  • the smartphone 2 that has received the beacon signal from the beacon device 1 stores the product information extracted from the beacon signal, and displays the product information on the display 22. In this way, the purchaser 4 can obtain product information regarding the product 3 that is interested.
  • FIG. 2 shows a schematic configuration example of the beacon device 1.
  • the beacon signal transmitter 12, the inclination sensor 13, the display unit 14, and the power supply unit 15 included in the beacon device 1 are accommodated in one case 11.
  • the case 11 is substantially rectangular and has a shape in which the tip is recessed, and is shown in a state in which the upper lid is removed.
  • An attachment hole (not shown) to which a cord, a pin, a clip and the like for hanging the product 3 from the beacon device 1 as a tag can be attached is formed at the tip.
  • the beacon signal transmitter 12 is disposed in the vicinity of the inclination sensor 13 and transmits a beacon signal including information on a specific article (for example, the commodity 3) based on the detection output from the inclination sensor 13.
  • the beacon signal transmitter 12 transmits the beacon signal for a predetermined period (for example, 30 seconds) or a predetermined number of times (for example, 10 times), and then stops transmitting the beacon signal.
  • the tilt sensor 13 includes a pair of terminals (not shown) and a metal ball inside.
  • the metal ball When the tilt sensor 13 is at a predetermined angle, the metal ball is stationary at a position where both terminals are not connected.
  • the tilt sensor 13 When the tilt sensor 13 is tilted from a predetermined angle to a certain angle or more, the metal ball moves to a position where both terminals are connected.
  • An electrical signal is sent to the beacon signal transmitter 12 as a detection output by the connection between the terminals.
  • the display unit 14 (an example of a display element) is configured by a light emitting diode (LED: Light Emitting ⁇ Diode) or the like, and the purchaser 4 can confirm that the display unit 14 emits light through the case 11. is there. And since the display part 14 lights or blinks while the beacon signal transmitter 12 is transmitting the beacon signal, the purchaser 4 can know that the beacon signal is transmitted from the beacon device 1. Note that the display unit 14 may be removed from the beacon device 1 to reduce the power consumption of the power supply unit 15.
  • LED Light Emitting ⁇ Diode
  • the power supply unit 15 supplies a drive voltage to each unit in the beacon device 1.
  • a button battery is used for the power supply unit 15. Since the power supply unit 15 is small and has a small battery capacity, it is required to suppress power consumption of each unit in the beacon device 1 as much as possible.
  • FIG. 3 shows a configuration example of functional blocks of the beacon device 1.
  • the beacon signal transmitter 12 included in the beacon device 1 includes a memory 12a, a state determination unit 12b, a device control unit 12c, a radio unit 12d, and an antenna 12e.
  • the memory 12a is configured by a storage medium such as a ROM (Read Only Memory) or a RAM (Random Access Memory).
  • ROM Read Only Memory
  • RAM Random Access Memory
  • various data such as programs, parameters, product information, etc. of the device control unit 12c are permanently stored or temporarily stored.
  • the state determination unit 12b determines that the beacon device 1 is inclined when the detection output supplied from the inclination sensor 13 changes. And the state determination part 12b sends the determination result which shows that the smart phone 2 exists in the vicinity of the beacon apparatus 1 to the apparatus control part 12c.
  • the device control unit 12c controls the operation of each unit in the beacon device 1 and manages the drive voltage supplied from the power supply unit 15 to each unit.
  • the device control unit 12c is configured by, for example, a central processing unit (CPU) that can be driven with low power consumption.
  • the device control unit 12c is in a dormant state while no determination result is input from the state determination unit 12b, and at this time, no beacon signal is transmitted from the beacon device 1.
  • the device control unit 12c wakes up.
  • the device control unit 12c controls the wireless unit 12d to include the product information in the beacon signal.
  • the radio unit 12d generates, for example, an advertisement signal defined by the Bluetooth (registered trademark) LE (Low Energy) standard (hereinafter abbreviated as “BLE standard”) as a beacon signal, and performs a procedure according to the BLE standard.
  • BLE standard Bluetooth (registered trademark) LE (Low Energy) standard
  • a beacon signal is sent to the antenna 12e.
  • Beacon data a small-capacity margin
  • the antenna 12 e transmits a beacon signal around the beacon device 1.
  • the smartphone 2 that has received this beacon signal can display the product information.
  • FIG. 4 shows a configuration example of functional blocks of the smartphone 2.
  • the smartphone 2 includes an input unit 21, a display 22, a memory 23, a terminal control unit 24, a communication control unit 25, a local communication control unit 26, a radio wave intensity determination unit 27, a radio unit 28, and an antenna 29.
  • the input unit 21 outputs an operation signal to the terminal control unit 24 in accordance with an operation input performed by a screen touch in addition to a button and a switch (not illustrated) arranged in the case of the smartphone 2.
  • the display 22 (an example of a display unit) displays product information captured from the beacon signal received by the smartphone 2.
  • the input unit 21 and the display 22 are used as a touch panel display in which an operation surface and a display surface are overlapped.
  • the memory 23 is configured by a storage medium such as a ROM and a RAM, for example.
  • various data such as a program for controlling each unit in the smartphone 2, parameters, and product information received from the beacon device 1 are permanently stored or temporarily stored.
  • the terminal control unit 24 controls each unit in the smartphone 2 based on the program, parameters, and the like read from the memory 23.
  • the terminal control unit 24 also performs various controls for displaying text, images, and the like on the display 22 based on operation signals input from the input unit 21 and various information received by the wireless unit 28 via the antenna 29. I do.
  • the communication control unit 25 performs control for performing base station communication performed with a base station antenna (not shown). Further, the communication control unit 25 controls, for example, packet communication for performing data communication with an access point (not shown) for WiFi (registered trademark).
  • the local communication control unit 26 performs communication control in accordance with the BLE standard described above. In addition, the local communication control unit 26 sends the beacon signal received from the beacon device 1 to the terminal control unit 24 and the radio wave intensity determination unit 27.
  • the radio field intensity determination unit 27 determines the radio field intensity of the beacon signal received from the beacon device 1 based on the beacon signal received from the local communication control unit 26. As the radio wave intensity of the beacon signal used for this determination, the received intensity of the beacon signal (RSSI: Received Signal Signal Strength Indicator) is used.
  • RSSI Received Signal Signal Strength Indicator
  • the terminal control unit 24 is not near the smartphone 2 (for example, 1 m or more away). And the received beacon signal is ignored. Conversely, if the reception intensity of the beacon signal is greater than a predetermined value, the beacon device 1 is estimated to be near the smartphone 2 (for example, less than 1 m), so the terminal control unit 24 is a local communication control unit. The product information included in the beacon signal received from H.26 is captured.
  • the wireless unit 28 wirelessly transmits the modulated data from the antenna 29 or demodulates the data wirelessly received from the antenna 29 under the control of the communication control unit 25 or the local communication control unit 26 to control the communication control unit 25 or the local communication control. Processing to be passed to the unit 26 is performed.
  • FIG. 5 is a flowchart illustrating a detailed operation example of the beacon device 1.
  • the device control unit 12c is in a dormant state, and the beacon device 1 is in a beacon signal transmission stop state (S1). While the apparatus control unit 12c is in the dormant state, the state determination unit 12b determines whether there is a detection output from the tilt sensor 13 (S2). If there is no detection output from the tilt sensor 13, the state determination unit 12b continues to wait in step S1.
  • the state determination unit 12b that has determined that the detection output from the tilt sensor 13 has been received in step S2 transmits the determination result to the device control unit 12c, and the device control unit 12c starts the transmission process of the beacon signal (S3). ). And the apparatus control part 12c judges whether the transmission period or the frequency
  • the apparatus control unit 12c may avoid the determination process in step S4 by transmitting the beacon signal only once when the determination result transmitted by the state determination unit 12b is received.
  • step S4 determines in step S4 that the beacon signal transmission period or the number of transmissions does not exceed the predetermined period or the predetermined number of times. If the apparatus control unit 12c determines in step S4 that the beacon signal transmission period or the number of transmissions does not exceed the predetermined period or the predetermined number of times, the apparatus control unit 12c returns to step S3 and continues to transmit the beacon signal. In addition, when the device control unit 12c determines in step S4 that the transmission period or the number of transmissions of the beacon signal exceeds the predetermined period or the predetermined number of times, the apparatus control unit 12c stops the transmission of the beacon signal (S5) and transitions to the dormant state. Return to step S1.
  • FIG. 6 shows a display example on the display 22.
  • the date of purchase of the purchaser 4 and the name of the store that visited the store are displayed.
  • information on the product 3 obtained by the purchaser 4 is obtained. It is shown.
  • the information on the product 3 indicates that the product name is “shirt” and the price is “YYYY yen” together with the shirt image.
  • Two types of buttons are displayed at the bottom of the display 22. Among these buttons, the text on the left button displays “View color / size variations”, and the text on the right button displays “Save this product as a favorite”.
  • the product information of the color difference and size difference of the product 3 is also included.
  • the color and size variations of the product 3 taken out from the beacon signal can be displayed on the display 22.
  • a command for adding a favorite is embedded in the button on the right side.
  • a favorite is added and information on this product 3 can be viewed at any time. it can.
  • the purchaser 4 who is interested in the product 3 to which the beacon device 1 is attached picks up the product 3 or the purchaser 4 receives the beacon.
  • the tilt sensor 13 detects the tilt.
  • the state determination part 12b analyzes the detection output from the inclination sensor 13, determines what kind of state the beacon apparatus 1 exists, and outputs a determination result.
  • the device control unit 12c can instruct the wireless unit 12d to transmit a beacon signal. Since this beacon signal includes the product information of the product 3, the product information of the product 3 that the buyer 4 is interested in is automatically displayed on the display 22 of the smartphone 2.
  • the purchaser 4 can obtain detailed information of the product 3 that he / she is interested in without performing a complicated operation. Further, the smartphone 2 stores the product information in the memory 23 so that the purchaser 4 can check the product information at an arbitrary timing even outside the store.
  • the beacon device 1 transmits a beacon signal only to the smartphone 2 that is sufficiently close to the beacon device 1 even in an environment where radio waves by other wireless communication are transmitted near the beacon device 1. be able to. For this reason, the smart phone 2 close to the beacon device 1 can reliably receive the beacon signal.
  • the device control unit 12c stops transmitting the beacon signal after a predetermined period or a predetermined number of times. For this reason, the beacon device 1 can suppress the power consumption of the power supply unit 15 and reduce the replacement frequency of the power supply unit 15.
  • the beacon device 1 is sufficiently small, and even if the beacon device 1 is attached to the product 3, the visibility of the product 3 is not affected.
  • goods 3 to which the beacon device 1 can be attached various items such as clothes, accessories, and miscellaneous goods are assumed.
  • the display unit 14 may be configured by a liquid crystal display or an organic EL (Electro Luminescence) display, and text information indicating that the beacon device 1 is transmitting or stopping the beacon signal may be displayed on the display unit 14. .
  • the display unit 14 made of electronic paper can continue to display information without the need for a voltage used for backlighting or refreshing, thus further reducing the power consumption of the power supply unit 15. Can do.
  • the tilt sensor 13 does not generate a detection output if it is slightly shaken. For this reason, when the purchaser 4 unintentionally touches the product 3, the inclination detected by the inclination sensor 13 is very small, and no extra detection output is generated. For this reason, the situation where the smart phone 2 takes in the merchandise information of the merchandise 3 which the purchaser 4 touched unintentionally from a beacon signal can be avoided.
  • the state determination unit 12b is provided between the inclination sensor 13 and the device control unit 12c so that the state determination unit 12b determines the state of the beacon device 1.
  • the function of the state determination unit 12b may be included in the device control unit 12c. In this case, the detection output of the inclination sensor 13 is directly input to the device control unit 12c, and the device control unit 12c can determine the state of the beacon device 1.
  • FIG. 7 shows an example of the hanger 5 to which the beacon device 1A is attached.
  • the beacon device 1A includes the same internal mechanism as the beacon device 1 in a cylindrical case in which a space is formed on the central axis.
  • the beacon device 1 ⁇ / b> A is attached to the neck 5 a of the hanger 5.
  • the beacon device 1A since the beacon device 1A does not contact the clothes hung on the inclined portion 5b, the beacon device 1A is not left on the clothes. Further, since the case surface of the beacon device 1A is smooth, the end of the clothes hung on the hanger 5 is not easily caught on the case of the beacon device 1A. Thereby, even if a large number of clothes are hung on a large number of hangers 5 to which the beacon device 1A is attached, the storage of the clothes is not affected.
  • FIG. 8 is an explanatory diagram showing the inside of the home appliance store showing the positional relationship between the smartphone 2 and the beacon device 40.
  • the beacon signal transmission / reception system 30 includes a beacon device 40 that intermittently transmits a beacon signal by wireless communication and the smartphone 2 described above.
  • the beacon device 40 is provided on an exhibition stand 32 on which a printer to be displayed as a product 31 is installed.
  • FIG. 9 shows a schematic configuration example of the beacon device 40.
  • 9A shows a state in which the smartphone 2 is not in contact with the beacon device 40
  • FIG. 9B shows a state in which the smartphone 2 is in contact with the beacon device 40.
  • FIG. 10 shows a circuit diagram of the beacon device 40.
  • a beacon device 40 includes a beacon signal transmitter 12, a power supply unit (not shown), and four pressure-sensitive sensors connected to each other by a conducting wire 45 in one case 41 formed in a rectangular parallelepiped shape. 42 is housed.
  • the internal configuration of the beacon signal transmitter 12 is the same as the configuration shown in FIG.
  • the pressure-sensitive sensor 42 includes a flat portion 43 and leg portions 44 formed in a columnar shape.
  • the bottom surface of the leg portion 44 is in contact with the stand of the display stand 32, and the top surface of the leg portion 44 is connected to the flat surface portion 43.
  • the leg portion 44 and the flat portion 43 can be displaced in the vertical direction.
  • one end of the pressure sensor 42 is grounded, and the other end is connected to the beacon signal transmitter 12.
  • a space between the pressure sensor 42 and the beacon signal transmitter 12 is connected to a power supply unit via a conductor 45.
  • the beacon signal transmitter 12 takes in the voltage change as a detection output and determines that the smartphone 2 is in contact with the beacon device 40. And beacon signal transmitter 12 starts transmission of a beacon signal.
  • FIG. 11 is a flowchart showing a detailed operation example of the beacon device 40.
  • the device control unit 12c is in a dormant state, and the beacon device 40 is in a beacon signal transmission stop state (S11). While the apparatus control unit 12c is in the resting state, the state determination unit 12b determines whether there is a detection output from the pressure sensor 42 (S12). If there is no detection output from the pressure sensor 42, the device controller 12c continues to wait in step S11.
  • the state determination unit 12b that has determined that the detection output from the pressure sensor 42 has been received in step S12 transmits a determination result to the device control unit 12c, and the device control unit 12c starts a transmission process of a beacon signal ( S13). And the apparatus control part 12c judges whether the detection output from the pressure sensor 42 stopped by receiving the determination result from the state determination part 12b (S14).
  • step S13 the device control unit 12c determines that the detection output from the pressure-sensitive sensor 42 continues. If the device control unit 12c determines in step S14 that the detection output from the pressure sensor 42 has stopped, the device control unit 12c stops transmitting the beacon signal (S15), and after transitioning to the dormant state, proceeds to step S11. Return.
  • the beacon device 40 according to the second embodiment described above is difficult for the purchaser 4 to pick up, like home appliances such as printers, refrigerators, and television receivers, as well as large machines such as automobiles. Can be installed on various goods. Then, when the purchaser 4 places the smartphone 2 on the beacon device 40, it is estimated that the smartphone 2 is within the close range of the beacon device 40. For this reason, a beacon signal is transmitted from the beacon device 40. At this time, the smartphone 2 determines the radio wave intensity of the received beacon signal, takes in the beacon signal from the beacon device 40 within the close range, and ignores the beacon signal from the beacon device 40 outside the close range. And the smart phone 2 which received the beacon signal can display the information of the product 31 taken in from the beacon signal on the display 22.
  • beacon signal transmitted by the beacon device 40 (beacon signal transmitter 12) is continuously transmitted only while the pressure-sensitive sensor 42 is generating the detection output. And beacon device 40 will stop transmission of a beacon signal, if pressure sensing sensor 42 stops detection output. For this reason, the power consumption of the power supply part which the beacon apparatus 40 incorporates can be suppressed.
  • Such a beacon device 40 can be applied not only to providing product information but also to an electronic payment system that performs authentication using an IC chip (not shown) embedded in the smartphone 2.
  • the beacon device 40 transmits the beacon signal after transmitting the beacon signal for a predetermined period or a predetermined number of times after the pressure sensor 42 generates the detection output. You may stop. Thereby, when an object other than the smartphone 2 accidentally contacts the beacon device 40, power consumption due to the beacon device 40 continuing to transmit the beacon signal can be suppressed.
  • the beacon signal transmission / reception system 50 includes a web server 51 and a database 52 in addition to the beacon device 1 and the smartphone 2.
  • a product site specified by the identification information is constructed.
  • Product information on product 3 is placed on this product site.
  • identification information URL (Uniform
  • the database 52 composed of a large-capacity HDD (Hard disk drive) or the like, related information including at least one of information on the product 3 and information on a store that sells the product 3 is included in information included in the beacon signal.
  • the smartphone 2 can be connected to the database 52 via a website.
  • the beacon signal transmitter 12 with which the beacon apparatus 1 is provided transmits the beacon signal including the identification information of the beacon apparatus 1.
  • the smartphone 2 acquires related information from the database 52 based on the identification information extracted from the received beacon signal. For example, the smartphone 2 can acquire product information of the product 3 and information on a store that sells the product 3 from the database 52.
  • the beacon device 1 Since the capacity of the beacon data is small as described above, if the product information cannot be stored in the beacon data, the beacon device 1 includes the URL and the identification information for accessing the product information from the Web in the beacon data, and the beacon signal. Send. Then, the purchaser 4 holding the smartphone 2 displays the URL included in the product information captured from the beacon signal on the display 22 and performs an operation of clicking this URL. With this operation, the smartphone 2 can access the product site and display related information acquired from the database 52 on the display 22. For example, the product information of the product 3 downloaded from the product site specified by the URL accessed via the Internet, the information of the store that sells the product 3, and the like are displayed on the display 22. Since this merchandise site includes a lot of merchandise information in addition to the merchandise information of the merchandise 3 that the buyer 4 is interested in, the buyer 4 can be motivated to purchase.
  • the information on the product handled by the beacon device 1 is not limited to the identification information for specifying the product information on the database 52.
  • the beacon device 1 may transmit processing information for requesting the smartphone 2 to communicate with the Web server 51 and capture the product information stored in the database 52. Further, the beacon device 1 may transmit processing information for requesting the web server 51 to transmit the product information stored in the database 52 to the smartphone 2 by communication via the smartphone 2.
  • information on the product 3 that the purchaser 4 is interested in is automatically accumulated in the smartphone 2, so the purchaser 4 confirms information on the product 3 at a desired timing. be able to.
  • a vibration sensor can detect vibration by rolling of a conductive sphere supported by a damper, for example.
  • the acceleration sensor can detect, for example, a change in acceleration in the 1st to 3rd axis directions.
  • the weight sensor can detect the weight using, for example, a piezoelectric element.
  • the electrostatic sensor can detect the approach of an object based on, for example, a change in capacitance between the electrodes.
  • the tactile switch is turned on when the operation unit is pressed and turned off when the operation unit is released, and an explicit operation by the purchaser 4 can be detected. Even with such a sensor, it is possible to detect a change in the attitude or operation of the beacon device 1 that is caused by performing some operation on an article that the purchaser 4 is interested in.
  • information on exhibits in front of the user may be displayed by touching the beacon device by a user who comes before an exhibit such as a picture.
  • the smartphone 2 is used as an example of the mobile terminal device.
  • various devices such as a feature phone, a pager, a portable music player, and a wristwatch are used. Can be assumed.
  • the installation position of the beacon device not only the attachment to the product 3 and the display stand 32 but also the vicinity of the register device, the ceiling in the store, the floor surface, and the like can be assumed.
  • the present invention is not limited to the above-described embodiments, and various other application examples and modifications can of course be taken without departing from the gist of the present invention described in the claims.
  • the above-described embodiments are detailed and specific descriptions of the configuration of the apparatus and the system in order to explain the present invention in an easy-to-understand manner, and are not necessarily limited to those having all the configurations described. Absent. Further, a part of the configuration of one embodiment can be replaced with the configuration of another embodiment, and the configuration of another embodiment can be added to the configuration of one embodiment. Moreover, it is also possible to add, delete, and replace other configurations for a part of the configuration of each embodiment. Further, the control lines and information lines indicate what is considered necessary for the explanation, and not all the control lines and information lines on the product are necessarily shown. Actually, it may be considered that almost all the components are connected to each other.
  • SYMBOLS 1 ... Beacon apparatus, 2 ... Smartphone, 10 ... Beacon signal transmission / reception system, 11 ... Case, 12 ... Beacon signal transmitter, 12a ... Memory, 12b ... State determination part, 12c ... Apparatus control part, 12d ... Radio

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  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un dispositif de balise, comprenant un capteur d'inclinaison et un émetteur de signal de balise qui est positionné à proximité du capteur d'inclinaison, et qui émet un signal de balise en fonction d'une sortie de détection provenant du capteur d'inclinaison. Un téléphone intelligent lit les informations qui sont comprises dans le signal de balise qui est reçu par le dispositif de balise.
PCT/JP2015/050081 2014-01-17 2015-01-06 Dispositif de balise, système d'émission/réception de signal de balise, et procédé d'émission/réception de signal de balise WO2015107921A1 (fr)

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JP2014006627A JP2015136044A (ja) 2014-01-17 2014-01-17 ビーコン装置及びビーコン信号送受信システム
JP2014-006627 2014-01-17

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