WO2015102428A2 - Method for providing advertisement service, and system and advertisement service device for same - Google Patents

Method for providing advertisement service, and system and advertisement service device for same Download PDF

Info

Publication number
WO2015102428A2
WO2015102428A2 PCT/KR2015/000016 KR2015000016W WO2015102428A2 WO 2015102428 A2 WO2015102428 A2 WO 2015102428A2 KR 2015000016 W KR2015000016 W KR 2015000016W WO 2015102428 A2 WO2015102428 A2 WO 2015102428A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
service
application
information
output
Prior art date
Application number
PCT/KR2015/000016
Other languages
French (fr)
Korean (ko)
Other versions
WO2015102428A3 (en
Inventor
고영관
한민호
Original Assignee
에스케이플래닛 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020140000065A external-priority patent/KR20150080967A/en
Priority claimed from KR1020140000739A external-priority patent/KR20150081390A/en
Priority claimed from KR1020140007347A external-priority patent/KR102178819B1/en
Priority claimed from KR1020140025862A external-priority patent/KR102236101B1/en
Application filed by 에스케이플래닛 주식회사 filed Critical 에스케이플래닛 주식회사
Publication of WO2015102428A2 publication Critical patent/WO2015102428A2/en
Publication of WO2015102428A3 publication Critical patent/WO2015102428A3/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates to a method for providing an advertisement service, a system and an apparatus therefor, and more particularly, to provide a cross advertising service between a plurality of advertisement output devices according to a rating evaluation for each advertisement output device. It is possible to allocate advertisement data for an advertisement output device, to control volume, and to expose advertisements provided through an application serviced in each medium on different media in a one-to-one relationship with each other.
  • a method of providing an advertisement service that determines an advertisement limit so that a related application can be installed as much as an installation target amount, and transmits and receives an advertisement for each advertisement output device based on information about previous advertisements provided to the advertisement output device, a system, and an advertisement therefor. It relates to a service device.
  • Advertising is a series of activities aimed at informing potential consumers of information about products and services and how to purchase them. Generally, advertisements are provided through advertising media such as newspapers and television.
  • a cross advertising service is a service in which advertisement data for each content is advertised through different advertisement output devices when two or more advertisement output devices exist. Means.
  • the present invention has been proposed to solve the above-described problems, and in a cross advertising service between two or more advertisement output devices, calculating a rating for each advertisement output device and calculating the rating for each advertisement output device.
  • An object of the present invention is to provide an advertisement service providing method for allocating advertisement data to each other's advertisement output devices and to control a volume thereof, and a system and an advertisement service apparatus therefor.
  • Another object of the present invention is to provide an advertisement service providing method capable of transmitting an advertisement by determining an efficient advertisement method to a specific advertisement output apparatus based on advertisement determination information for each advertisement output apparatus, a system, and an advertisement service apparatus therefor. I would like to.
  • another object of the present invention is to determine the priority transmitted in the transmission of the advertisement to the advertisement output device to transmit the advertisement to the advertisement output device to provide an advertisement for each advertisement output device for effectively providing the advertisement for the goods needed by the user
  • the present invention provides a method for providing an advertisement service, a system for the same, and an advertisement service device.
  • another object of the present invention is to determine the time-receiving pattern of the user's advertisement information in the transmission of the advertisement to the advertisement output device for transmitting the advertisement based on the different advertising product types for each time to the advertisement output device.
  • the present invention provides a method for providing an advertisement service capable of providing advertisement for each output device, a system for the same, and an advertisement service device.
  • Another object of the present invention is to receive and display advertisements in a plurality of advertisement output devices, and provide advertisements to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed.
  • an advertisement limit amount which is a provision amount
  • providing an advertisement only within the determined limit amount of advertisements the application related to the advertisement is installed in the plurality of advertisement output devices as much as the installation target amount.
  • another object of the present invention is to expose the content provided through their application or website in another application or website in the advertising service based on the application and website, each application or web with a similar user layer
  • the purpose of the present invention is to provide a cross advertisement that exposes the contents serviced by the site service to each other. To this end, it registers advertisement information from service devices and requests a request of an advertisement output device for executing an application.
  • an object of the present invention is to provide an advertisement service providing method capable of transmitting an advertisement according to a predetermined advertisement exposure quantity by reflecting whether a target application included in the advertisement information matches an application being executed, a system, and an advertisement service apparatus therefor.
  • An advertisement service apparatus for achieving the above object includes a rating module for calculating a rating for two or more advertisement output devices that service specific content and output advertisement data; And distribute the advertisement data quantity for the content serviced by the other advertisement output apparatus to one advertisement output apparatus according to the calculated rating, and the advertisement corresponding to each advertisement output apparatus according to the allocated advertisement data quantity. It characterized in that it comprises an advertising quantity control module for providing data.
  • the rating module is a user access number (UV), the number of service page access (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement requests per advertisement output device, At least one parameter of the number of ad clicks (CLK / IMPR) to the number of ad impressions (CLK / REQ) to the number of ad requests (CLK / REQ) is calculated, and the calculated parameter is compared with a predetermined rating criteria to the ad output device. It is characterized by calculating the grade rating for.
  • the advertisement output device includes at least one inventory for outputting advertisement data
  • the rating module calculates a rating for each inventory of the advertisement output device
  • the advertisement The quantity control module is characterized by distributing the quantity of advertisement data for each inventory of the advertisement output device.
  • the advertisement quantity control module is the advertisement data for the content serviced by the other advertisement output device less than the maximum amount of advertisement data that can be accepted by any one advertisement output device. It is characterized by distributing the quantity.
  • the advertisement quantity control module distributes the advertisement data quantity so that the advertisement output apparatus of higher grade is allocated the advertisement data quantity of multiples than the advertisement output apparatus of low grade. do.
  • the advertisement quantity control module when the advertisement data for the content serviced by at least one other advertisement output device is distributed to the one of the advertisement output device more than the maximum quantity, Among the one or more other advertisement output devices, it is characterized in that the advertisement data for the high-grade advertisement output device is preferentially distributed.
  • the advertisement service apparatus for providing an advertisement to a plurality of advertisement output device;
  • a service confirmation unit which receives and displays the provided advertisements from the plurality of advertisement output devices and checks advertisement history information related to whether an application related to the advertisement is installed; And determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application can be installed by an installation target amount in the plurality of advertisement output apparatuses. It is characterized in that it further comprises a service determination unit to provide the advertisement only within the limit.
  • the advertisement history information includes at least one of an advertisement display rate and an installation rate
  • the advertisement display rate is output of the plurality of advertisements compared to the amount of advertisements provided to the plurality of advertisement output devices. It is a ratio between the amount of advertisement display displayed by the device, wherein the installation rate is a ratio between the amount of installation of the application is installed in the plurality of advertisement output devices compared to the advertisement display amount.
  • the advertisement limiting amount is determined based on an advertisement display request amount that is determined to be required to install the application by the installation target amount in the plurality of advertisement output devices, and the service determination The unit is characterized in that as a result of inverting the installation rate to the installation target amount as the advertisement display request amount.
  • the advertisement limiting amount is an advertisement providing request that is confirmed to be required to display an advertisement corresponding to the advertisement display requesting amount in the plurality of advertisement output devices
  • the service determining unit includes: And a result value obtained by inverting the advertisement display rate to an advertisement display requirement as the advertisement providing request.
  • the advertisement registration unit for receiving an advertisement to be transmitted to each of the plurality of user devices;
  • a user information processor configured to process advertisement determination information for each user device corresponding to each of the user devices to schedule an advertisement to be transmitted to each of the plurality of user devices;
  • An advertisement scheduling unit which schedules an advertisement to be transmitted to each of the plurality of user devices based on the advertisement determination information for each user device;
  • an advertisement transmitter for transmitting the advertisement scheduled by the advertisement scheduling unit to each of the plurality of user devices.
  • the advertisement determination information for each user device includes information on a CTR (media through click) determined based on the number of advertisement impressions per medium and the number of advertisement clicks per medium.
  • the advertisement scheduling unit may determine whether to transmit a cost per click (CPC) advertisement or a cost per mille (CPM) advertisement to each of the plurality of user devices based on the information on the CTR for each medium.
  • CPC cost per click
  • CPM cost per mille
  • the advertisement scheduling unit schedules the CPC advertisement to the specific user apparatus, and specifies the advertisement.
  • the CTR for each medium of the user device is less than a threshold value, the CPM advertisement is scheduled to the specific user device.
  • the advertisement determination information for each user device may include impressions for each media, clicks for each media, CTRs for each media, total media impressions, and total media clicks corresponding to a plurality of advertisements.
  • the advertisement scheduling unit includes an advertisement product type of each of the plurality of advertisements and an advertisement priority of each of the plurality of advertisements to be transmitted to each of the plurality of user apparatuses based on the advertisement determination information for each user device. Characterized in determining.
  • the advertisement scheduling unit determines whether the CTR for each medium of each of the plurality of advertisements is equal to or greater than a threshold value, and thus, the CTR for each medium of the specific advertisement among the plurality of advertisements is thresholded.
  • the advertisement product type of the specific advertisement is determined as a CPC advertisement, and if the CTR for each medium of the specific advertisement is less than a threshold value, the advertisement product type of the specific advertisement is determined as a CPM advertisement, and the plurality of The advertisement priority of each of the plurality of advertisements is sequentially determined by sequentially determining the CTR of each of the advertisements, the number of clicks of the medium, the number of impressions of the medium, the number of media CTRs, the number of media clicks, and the number of media impressions. It is characterized by determining.
  • the advertisement scheduling unit determines whether all of the scheduled advertisements are terminated, and when all of the scheduled advertisements are terminated, the CPC (cost per register) registered in the advertisement registration unit. click) determine whether an advertisement exists, and if the CPC advertisement does not exist in the advertisement register, randomly transmits a pay advertisement and a free advertisement at a predetermined rate to each of the user devices, and sends the advertisement register to the advertisement register.
  • the pay advertisement and the free advertisement are set at a predetermined ratio among the CPC advertisements and are randomly transmitted to each individual user device.
  • Advertising apparatus communication unit for communicating with the advertisement service apparatus and at least one advertisement output device for transmitting and receiving data for providing an advertisement of the application; And register advertisement information set to expose at least one advertisement from the plurality of advertisement service apparatuses to the application, and at the request of at least one advertisement output apparatus executing the application provided from the plurality of advertisement service apparatuses.
  • the advertisement information registered from the plurality of advertisement service apparatuses may be checked, and as a result of the checking, the advertisement associated with the target application may be written to the advertisement output apparatus by reflecting whether the executed application matches the target application included in the advertisement information.
  • a control unit for controlling to send out according to the set advertisement exposure quantity.
  • the advertisement apparatus characterized in that it further comprises a storage unit for storing the advertisement information registered from the advertisement service apparatus.
  • the control unit includes a media management module for managing an application and the advertising service device for registering the advertisement provided through the application; An advertisement management module for managing an advertisement included in the advertisement information registered through the advertisement service apparatus, a target application for transmitting the advertisement, and an advertisement exposure quantity for the advertisement transmitted to the target application; And an advertisement sending module that manages advertisement information for each target application in order to send the corresponding advertisement to the target application.
  • the advertisement information may include information about a target application and an advertisement exposure quantity for exposing at least one advertisement to an application of the application or another advertisement service apparatus. .
  • the controller is characterized in that the information on the advertisement, the target application and the advertisement exposure quantity by analyzing the advertisement information registered from the advertising service device.
  • An advertisement output apparatus includes a terminal communication unit which communicates with an advertisement service apparatus and an advertisement apparatus to transmit and receive data for providing an advertisement of an application; And executing an application provided from at least one advertisement service apparatus, requesting at least one advertisement related to the running application to the advertisement apparatus, and executing the target application included in the advertisement information registered in advance from the advertisement apparatus. And a terminal control unit configured to receive an advertisement provided by reflecting whether the application is being matched according to a preset advertisement exposure quantity and to output the received advertisement on the screen.
  • the advertisement output device comprising: an advertisement request unit for transmitting an advertisement request message including identifier information of a user device for requesting an advertisement to an advertisement service apparatus and media information to which the advertisement output apparatus is connected; And an advertisement output unit configured to receive and output an advertisement from the advertisement service apparatus in response to the advertisement request message.
  • the advertisement received from the advertisement service apparatus may process advertisement determination information for each advertisement output apparatus to schedule an advertisement to be transmitted to the advertisement output apparatus. Characterized in that the information to be transmitted.
  • An advertisement service providing system may include: at least two advertisement output devices that service specific content and output advertisement data; And calculating ratings for the at least two advertisement output devices, and allocating the amount of advertisement data for content serviced by another advertisement output device to one of the advertisement output devices according to the calculated ratings. And an advertisement service device that provides advertisement data corresponding to each advertisement output device according to the quantity of advertisement data.
  • the advertisement information set for exposing at least one advertisement to the application from the plurality of advertisement service apparatuses is registered, and the application provided from the plurality of advertisement service apparatuses is registered.
  • the advertisement information registered from the plurality of advertisement service apparatuses is checked, and as a result of the checking, whether the executed application matches a target application included in the advertisement information
  • the advertisement output device may further include the advertisement device which transmits an advertisement associated with the target application according to a preset advertisement exposure quantity.
  • the advertisement output device executes applications provided from the plurality of service apparatuses, requests at least one advertisement related to the running application to the advertisement apparatus, and Receiving an advertisement provided by reflecting whether a target application included in pre-registered advertisement information matches the currently executed application according to a preset advertisement exposure quantity, and outputting the received advertisement on a screen; do.
  • the advertisement service device provides an advertisement to the plurality of advertisement output devices, and receives and displays the provided advertisements from the plurality of advertisement output devices and is associated with the advertisement.
  • Check the advertisement history information related to whether or not to install the information and provide the advertisement to the plurality of advertisement output devices based on the advertisement history information so that the application can be installed by the installed target amount in the plurality of advertisement output devices.
  • the advertisement service apparatus registers an advertisement to be transmitted to each of the plurality of advertisement output devices and outputs the plurality of advertisements to schedule an advertisement to be transmitted to each of the plurality of advertisement output devices.
  • Processes advertisement decision information for each advertisement output device corresponding to each device schedules an advertisement to be transmitted to each of the plurality of advertisement output devices based on the advertisement determination information for each advertisement output device, and outputs the scheduled advertisements to the plurality of advertisements. It is characterized in that the transmission to each device.
  • the advertisement output device apparatus includes an advertisement request message including identifier information of a user device for requesting an advertisement to the advertisement service device and media information connected to the advertisement output device. Transmits and receives and outputs an advertisement from the advertisement service apparatus in response to the advertisement request message.
  • An advertisement service providing method includes the steps of calculating, by an advertisement service device, a rating of two or more advertisement output devices serving a specific content; The advertisement service device distributing an advertisement data quantity for content served by another advertisement output device to one advertisement output device according to the calculated rating; And providing, by the advertisement service apparatus, advertisement data corresponding to each advertisement output apparatus according to the allocated advertisement data quantity.
  • the advertisement service device before the calculating step, the advertisement service device to obtain one or more advertisement data for the content serviced by the advertisement output device; It characterized in that it further comprises.
  • the calculating step is the number of ad impressions compared to the number of user access (UV), the number of page access (PV), the number of advertisement requests for each advertisement output device by the advertisement service device Calculating at least one parameter of (IMPR / REQ), the number of advertisement clicks relative to the number of advertisement impressions (CLK / IMPR), and the number of advertisement clicks relative to the number of advertisement requests (CLK / REQ); And calculating, by the advertisement service device, a rating of the advertisement output device by comparing the calculated parameter with a predetermined rating criterion.
  • the advertisement service providing method before the step of allocating the quantity, characterized in that it further comprises the step of receiving the advertisement data request from any one of the advertisement output device, the advertisement service device.
  • the advertisement service device in the step of allocating the quantity, when any one of the advertisement output device includes at least one inventory, the advertisement service device for each inventory of the advertisement output device Distributing the amount of advertisement data for the content served by another advertisement output device.
  • the other advertisement output device in the step of distributing the quantity, is less than the maximum amount of the advertisement data that can be accepted by any one of the advertisement output device; Distributing the amount of advertising data for the content that the service.
  • the one or more other advertisement output apparatus service more than the maximum quantity of advertisement data that any one advertisement output apparatus can allow Checking, by the advertisement service apparatus, an advertisement grade of the one or more other advertisement output apparatuses when the advertisement data quantity for the content is distributed; And distributing, by the advertisement service device, the advertisement data for the high grade advertisement output device among the one or more other advertisement output devices.
  • An advertisement service providing method includes the steps of: registering, by an advertisement device, advertisement information set to expose at least one advertisement to an application from a plurality of advertisement service devices; Confirming, by the advertisement apparatus, advertisement information registered from the plurality of advertisement service apparatuses according to a request of at least one advertisement output apparatus executing an application provided from the plurality of advertisement service apparatuses; And transmitting, by the advertisement apparatus, an advertisement associated with the target application according to a preset advertisement exposure quantity to the advertisement pulling apparatus by reflecting whether the executed application matches a target application included in the advertisement information. Characterized in that it comprises a.
  • An advertisement service providing method may include: executing an application in which an advertisement output device is provided from at least one advertisement service device; Requesting, by the advertisement output device, an advertisement device for at least one advertisement related to the running application; Receiving, by the advertisement output device, an advertisement provided according to a preset advertisement exposure quantity by reflecting whether the target application included in the previously registered advertisement information matches the running application; And outputting, by the advertisement output device, the received advertisement on a screen.
  • An advertisement service providing method includes a step of designating, by a plurality of advertisement service apparatuses, information on an advertisement, a target application, and an advertisement exposure quantity in order to expose at least one advertisement to an application; Setting, by the advertisement service apparatus, advertisement information including the designated information; And registering, by the advertisement service apparatus, the set advertisement information with an advertisement apparatus.
  • Advertising service providing method comprises a request step for a plurality of advertising output device to request an advertisement to the advertising service device; Providing, by the advertisement service apparatus, advertisements to the plurality of advertisement output apparatuses according to the request; Confirming, by the advertisement service apparatus, advertisement history information related to whether the advertisements are received and displayed by the plurality of advertisement output apparatuses and installed an application related to the advertisement; And determining an advertisement limiting amount for providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the advertisement service apparatus can install the application in the plurality of advertisement output apparatuses as much as an installation target amount. And determining the advertisement to be provided only within the advertisement limit.
  • Advertising service providing method comprises the steps of providing an advertisement to a plurality of advertising output device; Confirming advertisement history information related to whether or not the plurality of advertisement output apparatuses have received and displayed the provided advertisements and installed an application related to the advertisements; And determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application can be installed by an installation target amount in the plurality of advertisement output apparatuses. And a decision step of providing the advertisement only within the limit.
  • a computer-readable recording medium recording a program for executing the method of providing an advertisement service.
  • a plurality of advertisement output devices receive and display advertisements, and determine an advertisement limit amount which is an advertisement provision amount that can be provided to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed.
  • an advertisement limit amount which is an advertisement provision amount that can be provided to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed.
  • the user can transmit the most necessary advertisement to the user terminal.
  • it can be used as a good advertising platform for advertisers because it not only enables to send advertisements with an algorithm optimized for individuals and to provide more customized advertisements based on user responses, but also based on responses to advertisements.
  • FIG. 1 is a block diagram showing the main configuration of an advertisement providing system according to an embodiment of the present invention.
  • FIG. 2 is a configuration diagram illustrating an implementation example of an advertisement output device according to an embodiment of the present invention.
  • FIG. 3 is a block diagram showing the configuration of an advertisement output device according to the present invention.
  • FIG. 4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an exemplary embodiment of the present invention illustrated in FIG. 1.
  • FIG. 5 is a flowchart illustrating a method of allocating advertisement data according to an exemplary embodiment of the present invention.
  • FIG. 6 is a flowchart illustrating a method of calculating a rating for each advertisement output device according to an embodiment of the present invention.
  • FIG. 7 is a flowchart illustrating a method for allocating advertisement data according to a rating according to an embodiment of the present invention.
  • FIG. 8 is a block diagram showing the configuration of an advertisement apparatus according to the present invention.
  • FIG. 9 is a flowchart illustrating a method of operating an advertisement output device for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • FIG. 10 is a flowchart illustrating a method of operating an advertisement service apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • FIG. 11 is a flowchart illustrating a method of operating an advertisement apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • 12A to 12D are exemplary diagrams for describing an advertisement providing method of a mobile application.
  • FIG. 13 is a schematic flowchart illustrating an operation flow in an advertisement providing system according to an embodiment of the present invention.
  • FIG. 14 is a schematic flowchart illustrating an operation flow of an advertisement service apparatus according to an embodiment of the present invention.
  • 15 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
  • 16 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
  • 17 is a flowchart illustrating an operation of an advertisement service apparatus according to an embodiment of the present invention.
  • FIG. 18 is a conceptual diagram illustrating advertisement scheduling according to an embodiment of the present invention.
  • first and second are used to describe various components, and are used only to distinguish one component from another component, and to limit the components. Not used.
  • the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component.
  • An embodiment of the present invention posts a method of transmitting advertisement content adaptively determined according to an individual user to each user device of an individual user. By using this method, the advertisement content can be effectively delivered to the user.
  • a device eg, a smartphone, a notebook, etc.
  • the medium may indicate one means for the user to receive an advertisement through the user device or a means for the advertisement service device to deliver the advertisement to the user.
  • the medium may be an internet site, an application, a computer program, or the like accessed through a user device.
  • the user may have different interests in advertisements delivered through the medium depending on the medium.
  • the difference in interest in the advertisement may bring a difference in the number of clicks in clicking the advertisement content. For example, if the medium includes a relatively large amount of content to be concentrated, the user's interest in the advertisement may be relatively reduced. On the contrary, in the case of a medium containing relatively few contents to focus on, the user's interest in advertisement may be relatively increased.
  • an advertisement product type, an advertisement providing priority, etc. of an advertisement provided for each user may be set differently in consideration of an advertisement effect.
  • this method it is possible to increase the advertising effect and increase the profit of the advertising platform.
  • the advertisement is scheduled to increase the advertising effect based on the statistics, the satisfaction of the advertiser can also be increased.
  • FIG. 1 is a block diagram showing the main configuration of an advertisement providing system according to an embodiment of the present invention.
  • the advertisement providing system 100 of the present invention may include two or more advertisement output devices 10, an advertisement service device 20, and a communication network 30.
  • the advertisement output apparatus 10 may serve a specific content to a user, request advertisement data from the advertisement service apparatus 20, and receive and output the requested advertisement data.
  • Mean advertising media may be described.
  • the advertisement output device 10 serves to output advertisement data to each other under the control of the advertisement service device 20.
  • the first advertisement output device 10a outputs advertisement data for specific content serviced by the second advertisement output device 10b and the third advertisement output device 10c through a predetermined space, and outputs a second advertisement.
  • the device 10b may output advertisement data for specific content serviced by the first advertisement output device 10a and the third advertisement output device 10c.
  • the advertisement output device 10 may exist in an independent form, such as a digital signage, or an application or web site that serves a user specific content such as a game, music, movie, messenger, or location search service. It may exist in the form of a separate programmed module in the terminal of the user, such as a smart phone in the form of.
  • FIG. 2 is a configuration diagram illustrating an implementation example of an advertisement output device according to an embodiment of the present invention.
  • a user terminal such as a smart phone, a tablet PC, and the like generally includes terminal hardware and a terminal operating system.
  • the terminal hardware refers to a physical environment of a terminal such as a central processing unit (CPU) and a modem chip processor of a terminal supporting a communication environment.
  • the terminal hardware may correspond to a transmission / reception environment of the advertisement output device 10 that requests advertisement data in cooperation with the advertisement service apparatus 20 and receives the requested advertisement data, and a content environment for outputting content and advertisements.
  • the terminal operating system is responsible for the overall operation of the terminal, and is generally installed by the terminal manufacturer or the communication service business provider.
  • the terminal may further include a separate terminal platform that can replace some functions of the terminal operating system or provide a new service such as an advertisement service, such as an advertisement platform according to an embodiment of the present invention.
  • the advertisement platform is a part that supports advertisement data to be output through the advertisement output device 10 between the operating system (OS) of the terminal and the plurality of advertisement output devices 10, and includes an advertisement output device 10 such as an application or a website.
  • an advertisement output device 10 such as an application or a website.
  • API application programming interface
  • the advertising platform may exist in a form independent of the terminal operating system, and the advertising platform and the terminal operating system may be implemented as a single platform. In this case, when the advertising platform exists in a form independent of the terminal operating system, the advertising platform operates in the same manner regardless of the type of the terminal operating system.
  • the advertising platform When the advertising platform operates in a form independent of the terminal operating system, the advertising platform may be provided by the advertising service apparatus 20 and provided in the terminal, and the advertising platform may operate as follows.
  • the advertisement output device 10 implemented in the form of an application requests advertisement data to an advertisement platform using an application programming interface (API) to receive advertisement data.
  • the advertisement platform generates the advertisement request information according to the request of the advertisement output device 10 and then transmits the generated advertisement request information to the advertisement service device 20 shown in FIG. 1 using the terminal hardware through the terminal operating system.
  • the advertisement platform may transmit identification information for identifying the terminal when the advertisement request information is transmitted to the advertisement service apparatus 20.
  • the advertisement platform transmits the received advertisement data to the user interface of the advertisement output apparatus 10 by using an API, and the advertisement output apparatus 10 receives the received advertisement. Will output the data.
  • the advertisement service apparatus 20 distributes advertisement data quantities among the plurality of advertisement output devices 10 and serves to provide advertisement data to the advertisement output device 10 according to the allocated advertisement data quantities.
  • the advertisement service device 20 first calculates a rating for two or more advertisement output devices that serve specific content to a user and output advertisement data. Subsequently, the advertisement service apparatus 20 may provide a second advertisement output apparatus 10b to another advertisement output apparatus, for example, the first advertisement output apparatus 10a, to one advertisement output apparatus according to the calculated rating. The amount of advertisement data for the content served by the first advertisement output apparatus 10a to the second advertisement output apparatus 10b and the second advertisement output apparatus 10b is distributed, and the respective advertisement output apparatuses are distributed according to the allocated advertisement data quantity. Providing the advertisement data corresponding to (10).
  • the apparatus may further include an advertisement providing device (not shown) that is in charge of generating and managing advertisement data for content serviced by (10).
  • the advertisement providing apparatus (not shown) may be connected to the advertisement service apparatus 20 and may serve to transmit advertisement data to the advertisement service apparatus 20.
  • the advertisement output apparatus 10 and the advertisement service apparatus 20 constituting the advertisement providing system 100 transmit and receive various related information through the communication network 30, and the communication network 30 at this time is a communication network of various forms. This can be used.
  • wireless communication methods such as wireless LAN (WLAN), Wi-Fi, Wibro, Wimax, Wimax, and High Speed Downlink Packet Access (HSDPA), or Ethernet, xDSL (ADSL, VDSL) , Wired communication methods such as Hybrid Fiber Coaxial Cable (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH).
  • WLAN wireless LAN
  • Wi-Fi Wi-Fi
  • Wibro Wimax
  • Wimax Wimax
  • Wimax High Speed Downlink Packet Access
  • HSDPA High Speed Downlink Packet Access
  • Ethernet xDSL (ADSL, VDSL)
  • Wired communication methods such as Hybrid Fiber Coaxial Cable (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH).
  • HFC Hybrid Fiber Coaxial Cable
  • FTTC Fiber to The Curb
  • FTTH Fiber To The Home
  • FIG. 3 is a block diagram showing the configuration of an advertisement output device according to the present invention.
  • the advertisement output device 10 includes a terminal control unit 11, an input unit 12, a display unit 13, a terminal storage unit 14, an audio processing unit 15, and a content output unit ( 16), the advertisement output unit 17 and the terminal communication unit 18.
  • the terminal control unit 11 includes an application execution module 11a.
  • the input unit 12 receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling the function of the advertisement output device 10 to the terminal controller 11.
  • the input unit 12 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation.
  • the input unit 12 may be configured in the form of a single touch panel (or touch screen) together with the display unit 13 to simultaneously perform input and display functions.
  • the input unit 12 may be any type of input means that can be developed in the future, in addition to input devices such as a keyboard, a keypad, a mouse, a joystick, and the like.
  • the input unit 12 according to the present invention detects an input signal related to application execution and transmits it to the terminal controller 11.
  • the display unit 13 displays information on a series of operation states and operation results generated while performing the function of the advertisement output device 10.
  • the display unit 13 may display a menu of the advertisement output device 10 and user data input by the user.
  • the display unit 13 includes a liquid crystal display (LCD), an ultra-thin liquid crystal display (TFT-LCD, thin film transistor LCD), a light emitting diode (LED), an organic light emitting diode (OLED, Organic) LED), an active organic light emitting diode (AMOLED, Active Matrix OLED), a Retina display, a flexible display, and a three-dimensional display.
  • the display unit 13 may perform some or all of the functions of the input unit 12.
  • the display unit 13 according to the present invention outputs an application execution screen and advertisements provided through the application.
  • the terminal storage unit 14 is a device for storing data, and includes a main memory device and an auxiliary memory device, and stores an application program necessary for the functional operation of the advertisement output device 10.
  • the terminal storage unit 14 may largely include a program area and a data area.
  • the advertisement output device 10 activates each function in response to a user's request, the advertisement output device 10 executes corresponding application programs under the control of the terminal controller 11 to provide each function.
  • the terminal storage unit 14 stores an operating system for booting the advertisement output device 10, a program for executing an application, and the like.
  • the audio processor 15 transmits an audio signal input from a speaker SPK or a microphone MIC for reproducing and outputting an audio signal to the terminal controller 11.
  • the audio processor 15 may convert an analog signal input through a microphone into a digital format and transmit the converted audio signal to the terminal controller 11.
  • the audio processor 15 may convert an audio signal of a digital format output from the terminal controller 11 into an analog signal and output the analog signal through a speaker.
  • the audio processor 15 according to the present invention outputs an effect sound or an execution sound according to the execution of the application and the advertisement provision.
  • the terminal communication unit 18 performs a function for transmitting and receiving data through the advertisement service apparatus 20 and the communication network 30.
  • the terminal communication unit 18 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, and RF receiving means for low-noise amplifying and down-converting the received signal.
  • the terminal communication unit 18 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown).
  • the wireless communication module is configured to transmit and receive data according to a wireless communication method.
  • any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module may be used. Data may be transmitted and received to the advertisement service device 20 by using.
  • the wired communication module is for transmitting and receiving data by wire.
  • the wired communication module may transmit and receive data to and from the advertisement service device 20 by accessing the communication network 30 through a wired line.
  • the terminal communication unit 18 according to the present invention communicates with the advertisement service apparatus 20 and the advertisement apparatus 40 to transmit and receive data for providing an advertisement of the mobile application.
  • the terminal communication unit 18 may request advertisement data from the advertisement service apparatus 20 through the communication network 30, and may receive advertisement data from the advertisement service apparatus 20.
  • the content output unit 16 outputs specific content that the advertisement output device 10 services to a user. For example, when the advertisement output device 10 is a game application that provides a game service, the content output unit 16 outputs content related to the game. In addition, when the advertisement output device 10 is a clothing shopping mall web site, the content output unit 16 outputs the contents related to the clothing provided by the shopping mall.
  • the advertisement output unit 17 serves to output advertisement data transmitted from the advertisement service apparatus 20 through the terminal communication unit 18.
  • the advertisement output unit 17 may include one or more inventory 17a, where the inventory 17a means a predetermined space where advertisement data is output.
  • the advertisement output device 10 when the advertisement output device 10 is an application, the advertisement output device 10 may be a predetermined space in which advertisement data such as the top or bottom of the application is output.
  • the advertisement output unit 17 outputs the advertisement data received from the advertisement service apparatus 20 through the terminal communication unit 18, where the output advertisement data is output through the content output unit of the other advertisement output apparatus. And the advertisement data for the specific content serviced.
  • the terminal controller 11 may be a process device that drives an operating system (OS) and each component.
  • OS operating system
  • the terminal controller 11 according to an embodiment of the present invention executes an application provided from the advertisement service apparatus 20.
  • the terminal controller 11 requests the advertisement device 40 for an advertisement related to the running application.
  • the terminal controller 11 receives the advertisement provided by reflecting whether the target application included in the previously registered advertisement information matches the currently executing application according to the preset advertisement exposure quantity. Thereafter, the terminal controller 11 outputs the received advertisement to the application execution screen.
  • the advertisement output device 10 includes an application execution module 11a.
  • the application execution module 11a may execute an application provided from the advertisement service apparatus 20 and performs a function of outputting an advertisement received from the advertisement apparatus 40 on an application execution screen.
  • FIG. 4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention shown in FIG. 1.
  • the advertisement service apparatus 20 may include a service communication unit 21, a service control unit 22, a service storage unit 23, a service providing unit 24, and a service.
  • the verification unit 25, the service determination unit 26, the advertisement registration unit 27, the user information processing unit 28 and the advertisement scheduling unit 29 may be configured.
  • the service communication unit 21 transmits the advertisement data to the two or more advertisement output devices 10 through the communication network 30, and separates the advertisement data for the specific content provided by the advertisement output device 10 into a separate advertisement device ( 30) may perform a role of receiving.
  • the service communication unit 21 may transmit an advertisement determined based on the advertisement scheduling information determined by the advertisement scheduling unit 29 to the advertisement output device. If there is separate advertisement request information from the advertisement output device, the service communication unit 21 may perform advertisement transmission.
  • the service control unit 22 performs overall control of the advertisement service device 20 according to an embodiment of the present invention.
  • the service control unit 22 for this purpose includes a rating evaluation module 22a, an advertisement quantity control module 22b, The application providing module 22c and the advertisement information registration module 22d may be configured.
  • the rating module 22a serves a specific content, and the advertisement output device 10 having excellent advertisement effect with respect to two or more advertisement output devices 10 for outputting advertisement data, and the advertisement output device 10 that is not. In order to distinguish, it plays a role in calculating a rating.
  • the rating module 22a may determine the number of user accesses (UV), the number of service page accesses (PV), the number of ad impressions compared to the number of ad requests (IMPR / REQ), and the ad impressions when the advertisement output device 10 is rated.
  • the number of ad clicks (CLK / IMPR) versus number of ad requests (CLK / REQ) is used.
  • the UV parameter here means the number of user connections.
  • the number of user accesses may be the number of terminals on which the application is installed.
  • the advertisement output device 10 is a web site serving a specific content
  • the number of user accesses may be the number of users who visit the average daily.
  • the PV parameter refers to the number of service page connections.
  • the service page refers to a page constituting one screen of the application.
  • the service page refers to a page constituting the entire or specific area of the web site.
  • the PV parameter is a parameter indicating how many users are connected to each service page constituting the advertisement output device 10, and the PV parameter may be greater than or equal to the UV parameter.
  • the IMPR / REQ parameter means the number of advertisement impressions compared to the number of advertisement requests.
  • the REQ is the number of inventory, which is a predetermined space where the advertisement data can be exposed in the advertisement output apparatus 10, and the advertisement output apparatus 10 requests advertisement data from the advertisement service apparatus 20 for each inventory.
  • the advertisement output device 10 may include at least one inventory on a service page of the application, and the application may request and receive advertisement data for each inventory of the service page.
  • IMPR also means the number of ad views in the inventory. For example, when the service page of the application includes at least one inventory, it means the number of advertisement views counted when advertisement data is output through the inventory. That is, the IMPR / REQ parameter is a parameter that indicates the number of exposures of the advertisements to the number of advertisement requests requested by the advertisement output apparatus 10.
  • CLK / IMPR means the number of ad clicks compared to the number of ad impressions.
  • CLK means the user's click event.
  • at least one inventory exists in a service page of an application, and means the number of advertisement clicks that are counted when a click event for the advertisement data is generated from a user while advertisement data is output through the inventory.
  • the IMPR is the number of advertisement views in the inventory
  • the CLK / IMPR is a parameter for measuring the number of advertisement clicks that are actually generated while exposing the advertisement data for each inventory.
  • CLK / REQ refers to the number of ad clicks compared to the number of ad requests.
  • the REQ is the number of inventory that is a predetermined space where the advertisement output apparatus 10 can expose the advertisement data, and the advertisement output apparatus 10 requests the advertisement data from the advertisement service apparatus 20 for each inventory.
  • the CLK is a user's click event actually generated, and the CLK / REQ refers to a parameter for measuring the actual number of clicks on an advertisement compared to the number of advertisement requests requested by the advertisement output device 10.
  • the rating module 22a calculates a value of the above-described parameter for each advertisement output device 10, and compares the calculated parameter with a predetermined rating criterion to calculate a rating for the advertisement output device 10.
  • the preset grade criteria are as follows.
  • Table 1 ranking UV PV IMPR / REQ CLK / IMPR CLK / REQ Grade 1 10,000,001- 100,000,001- 81% ... 11% ... 11% ... Grade 2 ⁇ 10,000,000 ⁇ 100,000,000 ⁇ 80% ⁇ 10% ⁇ 10% Grade 3 To 5,000,000 ⁇ 50,000,000 ⁇ 70% ⁇ 5% ⁇ 5% Grade 4 To 1,000,000 ⁇ 10,000,000 ⁇ 60% ⁇ 1% ⁇ 1% Grade 5 ⁇ 100,000 To 1,000,000 ⁇ 50% ⁇ 0.1% ⁇ 0.1%
  • each parameter value of the first advertisement output device 10a calculated by the rating module 22a is UV 6,600,000, PV 72,000,000, IMPR / REQ 75%, CLK / IMPR 6%, CLK / REQ 5%.
  • the rating evaluation module 22a may evaluate the rating of the first advertisement output device 10a as being two levels by comparing the calculated parameter with a predetermined rating standard.
  • the rating module 22a is a second The advertisement output device 10b may be rated as having a first grade.
  • the rating module 22a stores the ratings calculated for each advertisement output device 10 as information 23a about the advertisement output device of the service storage unit 23 to be described later.
  • the advertisement quantity control module 22b distributes the advertisement data quantity suitable for each other between the advertisement output apparatuses 10 according to the rating evaluation calculated for each advertisement output apparatus 10.
  • the advertisement data for the content serviced by the first advertisement output device 10a is distributed to the second advertisement output device 10b, and the advertisement data for the content serviced by the second advertisement output device 10b is provided. 1 serves to distribute to the advertisement output device (10a).
  • the advertisement quantity control module 22b distributes the advertisement data quantity in consideration of the grade of each advertisement output device 10.
  • the first grade advertising output device is 100% more than the second grade advertising output device.
  • Ad data may be assigned.
  • the advertisement volume control module 22b allocates 1,000 pieces of advertisement data of the second advertisement output device 10b having the first grade to the first advertisement output device 10a having the second grade, and the second advertisement having the first grade.
  • the quantity of 500 advertisement data of the 1st advertisement output apparatus 10a which is a 2nd grade is distributed to the output apparatus 10b.
  • the advertisement quantity control module 22b allocates advertisement data below a maximum quantity of advertisement data that the advertisement output device 10 can allow. For example, when the number of REQs of the first advertisement output device 10a is 950, the advertisement quantity control module 22b may distribute the advertisement data quantity within the 950 units.
  • the advertisement quantity control module 22b may include advertisement data, eg, the first advertisement output apparatus 10a, for content provided by another advertisement output apparatus to one advertisement output apparatus, for example, the second advertisement output apparatus 10b. And when the advertisement data for the content serviced by the third advertisement output apparatus 10c is distributed over the maximum quantity, the advertisement advertisement apparatus of the first advertisement output apparatus 10a and the third advertisement output apparatus 10c to the higher grade advertisement output apparatus.
  • the advertisement data may be controlled to be preferentially distributed.
  • the advertisement quantity control module 22b may calculate a rating for each inventory of the advertisement output device 10. If the rating is calculated for each inventory, the advertisement quantity control module 22b may distribute the advertisement data quantity for each inventory of the advertisement output device.
  • the advertising effect can be measured, thereby more accurately evaluating the advertising medium.
  • the application providing module 22c performs a function of providing an application in response to a request of the advertisement output device 10. Meanwhile, when the application is executed, the advertisement information registration module 22d sends advertisement information including an advertisement, a target application, and an advertisement exposure quantity to the advertisement device 40 so as to expose the advertisement at the request of the advertisement output device 10. Register.
  • the advertisement service device 20 is configured to include a service storage unit 23 for storing a variety of information generated during the process described above.
  • the service storage unit 23 stores and manages the basic information about the advertisement output device 10 and the rating evaluation result of the advertisement output device 10 as the advertisement output device information 23a. can do.
  • one or more advertisement data 23b for the advertisement output device 10 may be stored and managed.
  • the service storage unit 23 sets a program for providing an application and advertisement information, and stores a program for registering the advertisement information with the advertisement device 40.
  • the service storage unit 23 stores a plurality of applications in the application DB (23c).
  • the service storage unit 23 stores the advertisement DB 32d, which stores and manages the advertisement content registered by the advertisement registration unit 27, and at the request of the service communication unit 21. It may be implemented to send the requested advertising content.
  • the advertisement DB 32d an advertisement product type, a paid advertisement, a free advertisement, and the like may be classified and stored for each advertisement.
  • the service storage unit 23 may include all types of storage media such as RAM, ROM, hard disk, flash memory, CD-ROM, DVD, as well as network access storage.
  • the advertisement service apparatus 20 includes a service providing unit 24 for providing an advertisement to each of the plurality of advertisement output devices 10, and a service confirmation unit for confirming a supply guarantee rate for the advertisement. (25) and, for each of the plurality of advertisement output devices 10, an advertisement limit amount for the advertisement and a supply expected time, which is a time for providing all of the advertisements corresponding to the advertisement limit amount, are determined, and during the determined supply estimated time. It has a configuration that includes a service determination unit 26 to provide an advertisement of the advertisement limiting amount.
  • the whole or at least part of the configuration of the advertisement service apparatus 20 including the above-described service providing unit 24, the service checking unit 25, and the service determining unit 26 may be implemented in the form of a software module executed by a processor. Or may be implemented through a combination of software modules and hardware.
  • the service provider 24 performs a function of providing an advertisement. More specifically, the service provider 24 provides the requested advertisement to each of the plurality of advertisement output apparatuses 10 when an advertisement request is received from each of the plurality of advertisement output apparatuses 10.
  • the service providing unit 24 provides an advertisement within the total amount of the advertisement registered by the advertiser, whereas, if the advertising limit is already determined, the determined advertising limit is determined. Of course, we will only advertise within limits.
  • the service confirmation unit 25 performs a function of confirming the advertisement history information. More specifically, the service confirmation unit 25, when a period (eg, 1 day) to determine the advertising limit amount arrives, a plurality of advertisement output device 10 based on the advertisement history information collected until the current cycle arrives; The amount of advertisement provided for the advertisement, the amount of advertisement display received by displaying the advertisement in the plurality of advertisement output devices 10, the amount of installation of the application installed in the plurality of advertisement output devices, and the like.
  • a period eg, 1 day
  • the service confirmation unit 25 identifies the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> in checking the advertisement history information.
  • the service confirmation unit 25 may accumulate advertisements and cumulative advertisements for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> based on the advertisement history information.
  • the display amount, the cumulative installation amount, the cumulative advertisement display amount, and the cumulative installation amount can be confirmed.
  • the service confirmation unit 25 performs a function of confirming the advertisement display rate and installation rate. More specifically, the service confirmation unit 25 checks the advertisement display rate and the installation rate corresponding to the ratio between the confirmed information provided advertisement advertisement amount, advertisement display amount, and installation amount based on the advertisement history information.
  • the advertisement display rate is the ratio between the advertisement display amount and the advertisement display amount as shown in [Equation 1] below
  • the installation rate refers to the ratio between the installation amount and the advertisement display amount as shown in [Equation 2] below.
  • Install Through Ratio (ITR) install volume / advertisement display volume
  • the confirmation unit 220 identifies the application display rate and the installation rate by identifying each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>.
  • the verification unit 220 may display cumulative advertisement display rates for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> as shown in Equations 3 and 4 below. can confirm.
  • App cumulative ad display rate App cumulative ad display volume / App cumulative ad serving volume * 10
  • Web cumulative advertisement display rate Web cumulative advertisement display volume / Web cumulative advertisement serving volume * 10
  • the service confirmation unit 25 checks the installation rate as shown in [Equation 5] and [Equation 6] below, the application type advertisement output device (10 ⁇ App>) and the web type advertisement output device 10, similar to the advertisement display rate ⁇ Web>) You can check the cumulative advertisement display rate for each.
  • App cumulative install rate (ITR) App cumulative install volume / App cumulative ad display volume
  • Web cumulative installation rate (ITR) Web cumulative installation volume / Web cumulative advertisement display volume
  • the cumulative installation rate is a predetermined average value (average installation rate of the same industry advertisements), and when the cumulative advertisement display amount to be the numerator is '0', the cumulative installation rate is 0. May be a predetermined minimum value (lowest install rate of ads of the same industry).
  • the service determination unit 26 performs a function of determining an advertisement limiting amount for the plurality of advertisement output devices 10.
  • the service determination unit 26 determines the advertisement limit amount so that the application can be installed by the installation target amount in the plurality of advertisement output devices 10, so that the service provider 24 advertises only within the determined advertisement limit amount. To provide.
  • the installation target amount is calculated by converting the total installation target amount during the advertisement execution period set by the advertiser into minute units (1 minute), as shown in Equation 7 below.
  • Such an installation target amount may be divided into an installation target amount for each minute for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> as shown in Equations 8 and 9 below. Can be.
  • App installation target App cumulative installation / (App cumulative installation + Web cumulative installation) x 1 min total installation
  • the determination unit 220 determines a plurality of advertisement output devices 10 in order to determine an advertisement limit amount for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>.
  • the advertisement display request amount required to be installed as much as the installation target amount is checked, and further, the advertisement providing request amount confirmed to be required to display the advertisement as much as the advertisement display demand amount is determined as the advertisement limit amount. .
  • 1 minute App advertisement limit 10 x (1 minute App installation target / App cumulative install rate) x (10 / App cumulative ad display rate)
  • the advertisement display demand amount corresponds to a result value obtained by inverting the installation rate to an installation target amount
  • the advertisement provision demand amount corresponds to a result value obtained by inverting an advertisement display rate to the advertisement display demand amount.
  • a plurality of advertisement output device 10 has received and displayed the advertisement and the advertisement history to confirm whether the application associated with the advertisement is installed
  • the advertisement limiting amount which is an advertisement providing amount that can be provided to the plurality of advertisement output devices 10
  • the advertisement limiting amount is determined based on the information, so that the advertisement is provided only within the determined limit of advertisement amount, so that the advertisements in the plurality of advertisement output devices 10 It is possible to ensure that the relevant application is installed only as much as the installation target amount.
  • the advertisement registration unit 27 may be implemented to receive advertisement content to be transmitted to the advertisement output device. Various advertisements to be sent to the advertisement output device may be registered through the advertisement register. Advertisements registered through the advertisement registration unit 27 may be assigned respective identifier information.
  • the user information processor 28 may be implemented to process information for providing an advertisement for each advertisement output device.
  • Information for providing an advertisement for each advertisement output device may be expressed in terms of advertisement determination information for each advertisement output device.
  • the advertisement provided to the advertisement output device may be determined and provided based on a previous advertisement content related record corresponding to the advertisement output device.
  • the advertisement service apparatus 20 may transmit the advertisement to the advertisement output apparatus based on the frequency of advertisements exposed to the advertisement output apparatus from the medium previously accessed by the advertisement output apparatus, the number of advertisements clicked by the advertisement output apparatus, and the like. Can be decided on. That is, the user information processor 28 may be implemented to process advertisement determination information for each advertisement output device, which is information for determining an advertisement to be transmitted to the advertisement output device.
  • the advertisement scheduling unit 29 may schedule an advertisement to be transmitted to an individual advertisement output device that accesses a specific medium based on the individual user information of the user information processing unit 28. For example, the advertisement scheduling unit 29 may receive information about the CTR for each medium of the advertisement output device and determine whether to expose the CPM advertisement or the CPC advertisement for a specific medium based on the threshold value of the CTR. have. In addition, as described above with reference to FIG. 2, the advertisement product type and the advertisement priority of the advertisement output device may be determined for each medium based on the individual medium statistical information for each advertisement and all medium statistical information for each advertisement.
  • the advertisement scheduling unit 29 may sequentially schedule the first advertisement, the third advertisement, and the second advertisement.
  • the advertisement scheduling unit 29 determines whether the first advertisement, the second advertisement, and the third advertisement, which are set in priority, is terminated. Can be scheduled.
  • the advertisement scheduling unit 29 may set and transmit a ratio of a priority advertisement (first advertisement, second advertisement, third advertisement) and random advertisement at a predetermined ratio (8: 2).
  • the advertisement scheduling unit 29 determines that at least one of the first advertisement, the second advertisement, and the third advertisement is terminated, the advertisement output is adjusted by adjusting the ratio of the priority advertisement and the random advertisement except the corresponding advertisement. Advertisements can be sent to the device.
  • a predetermined ratio for example, 8: 2 of the paid advertisement and the free advertisement among the advertisements of the CPC is set.
  • Various advertisements may be randomly scheduled to transmit advertisements to the advertisement output device. If there is no CPC advertisement, the advertisement may be transmitted to the advertisement output device by randomly scheduling the ratio of the paid advertisement and the free advertisement to 8: 2 regardless of the product type.
  • the advertisement scheduling unit 29 may perform advertisement scheduling based on individual user information based on a log 1 hour before the scheduling time. Ad scheduling may be performed every 10 minutes to transmit the scheduled advertisement.
  • the advertisement scheduling unit 29 sets the ratio of the paid advertisement and the free advertisement regardless of the product type. For example, it may be set to about 8: 2) and randomly selected and transmitted to the advertisement output device.
  • the advertisement scheduling unit 29 may transmit various advertisements randomly regardless of the product type to send out various advertisements within the limited advertisement resources and obtain response information about the advertisement of the user.
  • the main configuration and operation method of the advertisement service device 20 according to the embodiment of the present invention have been described above.
  • the advertisement service apparatus 20 has the same configuration as a conventional web server or network server.
  • software includes program modules implemented through languages such as C, C ++, Java, Visual Basic, Visual C, and the like.
  • the advertising service device 20 may be implemented in the form of a web server or a network server, which is generally connected to an unspecified number of clients and / or other servers via an open computer network such as the Internet, and which is connected to a client or other web. It refers to a computer system that receives a server's task execution request and derives and provides a work result thereof, and a computer software (web server program) installed therefor.
  • the advertisement service device 20 is a web server program that is provided in a variety of operating systems, such as DOS (DOS), Windows (Windows), Linux (UNIX), Macintosh (Macintosh) in general server hardware It can be implemented by using, and representative examples may be a website (Website) used in the Windows environment, Internet Information Server (IIS) and CERN, NCSA, APPACH used in the Unix environment.
  • DOS DOS
  • Windows Windows
  • Linux UNIX
  • Macintosh Macintosh
  • Website used in the Windows environment
  • IIS Internet Information Server
  • CERN Internet Information Server
  • NCSA NetCSA
  • APPACH used in the Unix environment.
  • the advertisement service device 20 may classify service subscription information, store and manage the service subscription information in a member database, and the database may be implemented inside or outside the advertisement service device 20.
  • the database implemented in the advertisement service device 20 may be a service storage unit 23.
  • the advertisement service device 20 of the present invention may be implemented as one or more servers operating in a server-based computing or cloud.
  • information transmitted and received through the advertisement providing system 100 may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet.
  • cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data.
  • all information transmitted and received between the one or more advertisement output device 10 and the advertisement service device 20 is stored in a cloud computing device on the Internet, and can be transmitted anytime, anywhere.
  • the specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or modified from the structures and structural equivalents disclosed herein. It may be implemented in computer software, firmware or hardware, including, or a combination of one or more of them. Implementations of the subject matter described herein relate to one or more computer program products, ie computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of an apparatus according to the invention. It may be implemented as the above module.
  • the computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.
  • FIG. 5 is a flowchart illustrating a method of allocating advertisement data according to an embodiment of the present invention
  • FIG. 6 is a flowchart illustrating a method of calculating a rating for each advertisement output device according to an embodiment of the present invention
  • 7 is a flowchart illustrating a method for allocating advertisement data according to a rating according to an embodiment of the present invention.
  • an advertisement service apparatus 20 may first be provided from at least one advertisement providing apparatus (not shown) that provides and manages content to the advertisement output apparatus 10.
  • the advertisement data may be received and obtained (S100).
  • the advertisement service device 20 performs rating evaluation for each advertisement output device 10 (S200).
  • the two or more advertisement output devices 10 may be in a state in which a mutual advertisement service is promised in advance, but is not limited thereto.
  • the advertisement service device 10 collects information on two or more advertisement output devices 10 to provide a cross advertisement service. (S201).
  • the information on the advertisement output device 10 may obtain information about the advertisement output device 10 from an advertisement providing device (not shown) in step S100 of FIG. 5.
  • the advertisement service device 20 calculates UV, PV, IMPR / REQ, CLK / IMPR, and CLK / REQ parameters for each advertisement output device 10 (S203).
  • the UV parameter refers to the number of user connections
  • the PV parameter refers to the number of service page connections.
  • IMPR / REQ is a parameter representing the number of advertisement impressions compared to the number of advertisement requests
  • CLK / IMPR is a parameter representing the number of advertisement clicks compared to the number of advertisement impressions
  • CLK / REQ is a parameter that indicates the number of clicks on an advertisement compared to the number of advertisement requests.
  • the advertisement service apparatus 20 may calculate a rating for the advertisement output apparatus 10 by comparing with the preset rating criteria (S205). Then, the advertisement service device 20 stores the rating result of the advertisement output device 10 (S207).
  • the advertisement service apparatus 20 according to the rating evaluation result calculated by the advertisement output apparatus 10, the advertisement data for the content serviced by another advertisement output apparatus for one advertisement output apparatus.
  • the volume is distributed and the corresponding advertisement data is provided to each advertisement output device according to the distributed advertisement data volume (S300).
  • the advertisement data allocation method will be described with reference to FIG. 7, and the advertisement service apparatus 20 receives an advertisement data request from any one advertisement output apparatus 10 (S301). For example, when an advertisement data request is received from the first advertisement output device 10a, the advertisement service device 20 checks the rating evaluation result of the first advertisement output device 10a (S303).
  • the step of receiving the advertisement data request may be omitted. If the step of receiving the advertisement data request is omitted, the advertisement service device 20 calculates a rating for each advertisement output device 10. The advertisement data may be distributed according to the rating, and then the advertisement data request may be received.
  • the advertisement service device 10 distributes the advertisement data according to the rating evaluation result (S305). For example, when the rating evaluation result of the first advertisement output apparatus 10a is two grades, and the rating evaluation result of the second advertisement output apparatus 10b that registered the advertisement data is first grade, the advertisement service apparatus 10 may determine the first grade.
  • the advertisement data of the second advertisement output device 10b may be distributed to the advertisement output device 10a to a maximum quantity or less that the first advertisement output device 10a may allow.
  • the advertisement data of the first advertisement output device 10a is distributed to the second advertisement output device 10b by a multiple of the quantity of advertisement data distributed to the first advertisement output device 10a.
  • the advertisement service device 20 may include the first advertisement output device 10a and the second advertisement output device 10b. To distribute the advertising data one-to-one.
  • the maximum quantity of the advertisement data of the first advertisement output device 10a can be exposed to three, the allocated advertisement data of the second advertisement output device 10b is five, and the third advertisement output is available.
  • the advertisement service device 20 checks the rating evaluation result of the second advertisement output device 10b and the third advertisement output device 10c, The advertisement data of the second advertisement output device 10b is first assigned to the first advertisement output device 10a.
  • the advertisement service apparatus 20 may transmit the advertisement data to the corresponding advertisement output apparatus 10.
  • the present invention by distributing the amount of advertising data between the advertising output device having excellent advertising effect and the poor advertising output device that is not good, it is possible to further increase the advertising effect, a large amount in the advertising output device with excellent advertising effect. If the advertising data is assigned, by adjusting it by using the advertising grade, there is an excellent effect that the amount of advertising data can be adjusted more easily.
  • FIG. 8 is a block diagram showing the configuration of an advertisement apparatus according to the present invention.
  • the advertisement device 40 includes a control unit 41, a storage unit 42, and a communication unit 43.
  • the control unit 41 includes a media management module 41a, an advertisement management module 41b, and an advertisement sending module 41c
  • the storage unit 42 includes an advertisement information DB 42a.
  • the communication unit 43 communicates with the advertisement output device 10 and the advertisement service device 20 through the communication network 30 to transmit and receive data for providing an advertisement of the mobile application.
  • the communication unit 43 according to the present invention receives the advertisement information provided from the advertisement service apparatus 20, and at the request of the advertisement output apparatus 10, the advertisement included in the advertisement information to the advertisement output apparatus 10. send.
  • the storage unit 42 stores all programs according to the execution of the function of the advertisement service apparatus 20.
  • the storage unit 42 according to the present invention is a program for managing an advertisement service apparatus 20 for registering advertisements provided through applications and applications, advertisements included in advertisement information registered through the advertisement service apparatus 20.
  • the program stores a target application for transmitting an advertisement and a program for managing an advertisement exposure quantity for an advertisement sent to the target application, and a program for managing advertisement information for each target application for transmitting the corresponding advertisement to the target application.
  • the storage unit 42 stores advertisement information registered from the advertisement service apparatus 20 in the advertisement information DB 42a.
  • the advertisement information may be divided into 'A-001-A', 'A-002-B', 'B-003-A', and 'B-004-A'.
  • the A service device may provide the advertisement 001 to the A target application which is its application to correspond to the preset advertisement exposure number, or the advertisement 002 to the B target application which is the application of another medium to the preset advertisement exposure number.
  • the B service apparatus provides the advertisement 004 to the A target application, which is an application of another medium, to correspond to the preset advertisement exposure number, or the advertisement 003 to the B target application, which is its application, to the preset advertisement exposure number.
  • the A target application which is an application of another medium
  • the control unit 41 may be a process device for driving an operating system and each component.
  • the controller 41 according to an embodiment of the present invention registers the advertisement information set to expose each advertisement to the application from the plurality of advertisement service apparatuses 20.
  • the controller 41 checks the registered advertisement information from the plurality of advertisement service apparatuses 20 in response to a request of the advertisement output apparatus 10 executing an application provided from the plurality of service apparatuses 30.
  • the controller 41 reflects whether the executed application matches the target application included in the advertisement information, and transmits an advertisement associated with the target application to the advertisement output device 10 according to a preset advertisement exposure quantity.
  • the controller 41 analyzes the registered advertisement information from the advertisement service apparatus 20 and checks the information on the advertisement, the target application, and the advertisement exposure quantity. That is, the controller 41 checks the registered advertisement information for each application provided by the service device, checks the number of times to expose each advertisement, and provides the advertisement to the advertisement output device 10 according to the confirmed number. For example, when the advertisement information registered through the A service apparatus is the advertisement B, the target application C, and the advertisement exposure quantity (100 times), the control unit 41 of the advertisement apparatus 40 is the target application (C).
  • the advertisement B may be transmitted as much as 100 times the advertisement exposure quantity.
  • the controller 41 may additionally receive and manage a target application, which is a target of advertisement transmission, and a desired exposure quantity to be transmitted from the advertisement service apparatus 20.
  • the controller 41 includes a media management module 41a, an advertisement management module 41b, and an advertisement delivery module 41c.
  • the media management module 41a according to the present invention performs a function of managing an advertisement service device 20 that registers an application and an advertisement provided through the application.
  • the advertisement management module 41b manages an advertisement included in the advertisement information registered through the advertisement service apparatus 20, a target application for transmitting the advertisement, and a function of managing an advertisement exposure quantity for the advertisement transmitted to the target application.
  • the advertisement sending module 41c performs a function of managing the advertisement information for each target application in order to send the corresponding advertisement to the target application.
  • FIG. 9 is a flowchart illustrating a method of operating a terminal for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • the advertisement output device 10 for providing an advertisement of a mobile application executes an application provided from the advertisement service device 20 in step S11.
  • the advertisement output device 10 requests the advertisement device 40 for an advertisement related to the application being executed in step S13.
  • the advertisement output device 10 checks whether an advertisement is received from the advertisement device 40 in step S15.
  • the advertisement output device 10 receives an advertisement provided by reflecting whether the target application included in the previously registered advertisement information matches the running application according to the preset advertisement exposure quantity. Thereafter, the advertisement output device 10 outputs the advertisement received in operation S17 to the application execution screen.
  • FIG. 10 is a flowchart illustrating a method of operating a service apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • the advertisement service apparatus 20 for providing an advertisement of a mobile application provides an application according to a request of the advertisement output device 10, and provides advertisement information to expose each advertisement to the application.
  • Set and register the set advertisement information in the advertisement device 40 (S21 to S25).
  • the advertisement information includes information about the target application and the advertisement exposure quantity for exposing the advertisement to the application of the own application or another service device.
  • the advertisement information may be divided into 'A-001-A', 'A-002-B', 'B-003-A', and 'B-004-A'.
  • the A service device may provide the advertisement 001 to the A target application, which is the application of Jasing, to correspond to the preset number of advertisement exposures, or the advertisement 002 to the B target application, which is an application of another medium, to the preset advertisement exposure number.
  • the B service apparatus provides the advertisement 004 to the A target application, which is an application of another medium, to correspond to the preset advertisement exposure number, or the advertisement 003 to the B target application, which is its application, to the preset advertisement exposure number. Provide corresponding ones.
  • FIG. 11 is a flowchart illustrating a method of operating an advertisement apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • the advertisement device 40 for providing an advertisement of a mobile application registers advertisement information set to expose each advertisement to the application from the plurality of advertisement service apparatuses 20 in step S41. do.
  • the advertisement device 40 checks whether a signal for requesting an advertisement is received from the advertisement output device 10.
  • the advertisement device 40 checks the advertisement information registered from the plurality of advertisement service apparatuses 20 in step S35.
  • the advertisement device 40 transmits an advertisement associated with the target application to the advertisement output device 10 according to a preset advertisement exposure quantity by reflecting whether the application executed in step S37 matches the target application included in the advertisement information. .
  • the advertisement device 40 analyzes the advertisement information registered from the advertisement service device 20 to check the information on the advertisement, the target application, and the advertisement exposure quantity.
  • the advertisement device 40 checks the advertisement information registered for each application provided by the service device, checks the number of times to expose each advertisement, and provides the advertisement to the advertisement output device 10 according to the confirmed number. .
  • the advertisement device 40 executes the advertisement for executing the target application C.
  • the advertisement B may be sent out as much as 100 times the advertisement exposure quantity.
  • the advertisement device 40 may additionally receive and manage a target application which is an object of advertisement transmission from the advertisement service apparatus 20 and a desired exposure quantity to be transmitted.
  • 12A to 12D are exemplary diagrams for describing an advertisement providing method of a mobile application.
  • the A service device provides the A application, and the A service device provides the advertisement 801 through the A application.
  • the B service apparatus provides the B application, and the B service apparatus provides the advertisement 803 through the B application.
  • the specific terminal A may receive the advertisement 805.
  • an advertisement 805 provided from the B service apparatus through the A application is provided.
  • the specific terminal B receives the advertisement information.
  • the application is executed, an advertisement 807 provided from the A service device through the B application is provided.
  • each of the plurality of advertisement output devices 10 requests an advertisement to the advertisement service apparatus 20 through a software development kit (SDK) mounted on an advertisement medium, and serves as an advertisement service in response to the advertisement request. It receives and displays an advertisement from the device 20, and further downloads and installs an application related to the displayed advertisement (S110 to S120).
  • SDK software development kit
  • the advertisement service device 20 transmits to the plurality of advertisement output devices 10 based on the advertisement history information collected until the current period arrives.
  • the amount of advertisement provided for the advertisement, the amount of advertisement display displayed by receiving the advertisement from the plurality of advertisement output devices 10, and the amount of installation of applications installed in the plurality of advertisement output devices are checked (S130).
  • the advertisement service apparatus 20 checks the advertisement display rate and the installation rate corresponding to the ratio between the confirmed information, the advertisement providing amount, the advertisement display amount, and the installation amount based on the advertisement history information (S140).
  • the advertisement service apparatus 20 confirms the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate, and also confirms the ratio between the advertisement display amount and the installation amount as the installation rate.
  • the advertisement service apparatus 20 determines an advertisement limiting amount so that the application can be installed as much as the installation target amount in the plurality of advertisement output apparatuses 10, and then, even when an advertisement is requested from the plurality of advertisement output apparatuses 10.
  • the advertisement is provided only within the determined advertisement limit amount (S150 to S170).
  • the service determination unit 26 confirms the advertisement display request amount required for the application to be installed by the installation target amount in the plurality of advertisement output devices 10 as the result of inverting the installation rate to the installation target amount.
  • the service determination unit 26 determines the advertisement providing request amount, which is determined to be required to display the advertisement as much as the advertisement display request amount, in the plurality of advertisement output devices 10 as the advertisement limiting amount.
  • the service determination unit 26 may check the value of the result of inverting the advertisement display rate to the advertisement display demand as the advertisement providing request.
  • the service provider 24 provides the requested advertisement to each of the plurality of advertisement output devices 10 (S210 to S220).
  • the service provider 24 will provide the advertisement within the total amount of advertising registered by the advertiser, whereas, if the advertising limit is already determined, the determined advertising limit Of course, we will only advertise within limits.
  • the service confirmation unit 25 may apply to the plurality of advertisement output devices 10 based on the advertisement history information collected until the current period arrives.
  • the amount of advertisement provided for the advertisement, the amount of advertisement display received by displaying the advertisement in the plurality of advertisement output devices 10, and the amount of installation of applications installed in the plurality of advertisement output devices are checked (S230).
  • the service confirmation unit 25 identifies the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> in checking the advertisement history information.
  • the service confirmation unit 25 accumulates the cumulative advertisement provision amount and the cumulative advertisement for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> based on the advertisement history information.
  • the display amount, the cumulative installation amount, the total cumulative advertisement display amount, and the total cumulative installation amount can be checked.
  • the service confirmation unit 25 checks the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate based on the advertisement history information and confirms the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate, and also The ratio is confirmed as the installation rate (S240-S250).
  • the service confirmation unit 25 identifies the application display rate and the installation rate, and identifies each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>. .
  • the service determiner 26 may determine a plurality of advertisement output devices 10 to determine an advertisement limit amount for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>.
  • step S260 the advertisement display requirement required for installing the application by the installation target amount is checked.
  • the service determination unit 26 confirms the result of inverting the installation rate to the installation target amount as the advertisement display request amount.
  • the service determining unit 26 determines the amount of advertisement provision required to be determined to be required to display as many advertisements as the advertisement display requirement in the plurality of advertisement output apparatuses 10 as an advertisement limiting amount, thereby causing the provider 210 to provide the advertisement 210. Subsequently, even when an advertisement is requested from the plurality of advertisement output apparatuses 10, the advertisement may be provided only within the determined advertisement limit (S270-S300).
  • the service determining unit 26 confirms the result of inverting the advertisement display rate to the advertisement display demand as the advertisement providing request.
  • a plurality of advertisement output devices 10 receive and display advertisements, and have an advertisement history for confirming whether an application associated with the advertisement is installed.
  • the advertisement limiting amount which is an advertisement providing amount that can be provided to the plurality of advertisement output devices 10, is determined based on the information, so that the advertisement is provided only within the determined limit of advertisement amount, so that the advertisements in the plurality of advertisement output devices 10 It is possible to ensure that the relevant application is installed as much as the target installation amount.
  • 15 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an exemplary embodiment of the present invention.
  • FIG. 15 a method of determining an advertisement product type of an advertisement to be provided for each user based on a user's medium use time and clicks for each medium will be posted.
  • Information about a user's usage time for each medium is obtained (step S500).
  • the information on the usage time for each medium may be obtained through impression (or exposure) for each medium used by the user for one hour.
  • Media-specific impressions may be advertising exposure.
  • the advertisement exposure amount may indicate the number of times the advertisement exposure has occurred to the user through the medium.
  • the number of impressions may be determined based on the number of page views
  • the keyword advertisement the number of impressions may be determined based on the number of views of the corresponding keyword.
  • the advertisement of the web page is also loaded every time the web page on which the advertisement is placed is loaded, so that the page view may be determined as the number of times of exposure.
  • keyword advertising when a user searches on a keyword in a search engine, the advertisement appears on the first page of the search result, so that the number of views of the keyword can be determined as the number of impressions.
  • a user may use medium A, medium B, medium C, and medium D for one hour, and the impressions for each medium may assume that medium A is 200, medium B is 500, medium C is 100, and medium D is 50. have.
  • Information about the number of advertisement clicks for each medium is obtained (step S510). Based on the information on the number of clicks on the advertisements of each user, information about the advertisements clicked and confirmed by the user may be obtained. For example, a user may generate 10 advertisement clicks for one hour in medium A, five times in medium B, ten times in medium C, and ten times in medium D.
  • a click through rate (CTR) for each medium is calculated (step S520).
  • the CTR may be a value calculated as a percentage of the number of advertisement clicks by media per impression by media as a ratio of clicks to impressions.
  • the CTR for each medium may be calculated based on the impression for each medium and the number of advertisement clicks for each medium calculated in steps S500 and S510.
  • CTR is calculated to be 5% (10/200) for medium A, 1% (5/500) for medium B, 10% (10/100) for medium C, and 20% (10/50) for medium D. Can be. That is, it can be seen that the CTR is the highest with D medium of 20%.
  • the user uses less media D, but it can be confirmed that the click on the advertisement is relatively high when the advertisement exits.
  • the click on the advertisement is relatively small.
  • the advertisement technique may be determined based on the CTR value calculated based on the step S130.
  • a medium with a relatively high CTR may expose a cost per click (CPC) advertisement to the advertisement output device
  • a medium with a relatively low CTR may expose a cost per mille (CPM) advertisement to the advertisement output device.
  • CPC advertisement is an advertisement that generates revenue when the advertisement output device performs a click on the advertisement content
  • CPM advertisement is an advertisement that generates revenue when the advertisement content is exposed to the advertisement output device 1000 times.
  • a threshold of a certain CTR may be set to expose a CPM advertisement when the CTR of a specific medium is less than or equal to a certain threshold, and to expose a CPC advertisement when the CTR of a specific medium is above a certain threshold.
  • the threshold for CTR is 3%
  • CPM ads will only be exposed for medium B with a CTR value of 3% or less
  • CPC ads for mediums A, C, and D with a CTR value of more than 3%. Can be exposed.
  • FIG. 15 discloses a method of determining an advertisement product type for one user, this method may be applied to an individual user to determine an advertisement product type for each user.
  • 16 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
  • the advertisement output device may determine an advertisement revenue calculation method and advertisement exposure priority for each medium in consideration of information on a plurality of advertisements received for each medium.
  • the advertisement service apparatus calculates individual media statistics information for each advertisement (step S600).
  • Table 2 below shows individual media statistical information for each advertisement received from a medium in which the advertisement output device encounters the advertisement.
  • advertisement information (advertiser identifier, advertisement product type, impressions for each media, clicks for each media, CTR for each media) transmitted by each media accessed by the advertisement output device. It may include statistical information about.
  • the advertisement service apparatus calculates all media statistical information for each advertisement (step S610).
  • Statistical information on the advertisement information may be added to determine the whole media statistical information for each advertisement.
  • the advertisement media information for each advertisement may include information about an advertisement product type, all media impressions, all media clicks, and all media CTRs for each advertisement identifier for all media for which the advertisement output apparatus is provided with the advertisement.
  • the advertisement product type and the advertisement priority of the advertisement transmitted to the advertisement output device for each medium may be determined based on the individual medium statistical information for each advertisement and the whole medium statistical information for each advertisement (step S620).
  • the priority of advertisement for each medium may be determined based on the determination priority as shown in Table 3 below.
  • the determination priority for determining the advertisement priority is disclosed.
  • the priority of determination may be CTR for each medium, clicks for each medium, impressions for each medium, CTR for all media, clicks for all media for each advertisement, and impressions for all media.
  • an advertisement having a higher CTR for each medium among the plurality of advertisements may have a higher advertisement priority.
  • the priority may be determined by comparing the number of clicks for each medium of the plurality of advertisements. When the number of clicks per medium of the plurality of advertisements is the same, the priority may be determined by sequentially determining a subsequent determination priority.
  • the advertisement priority can be determined according to the user by determining the priority of the advertisement with the advertisement product type for the specific user's medium and the ranking having the advertisement effect in the scheduling.
  • advertisement scheduling may be performed only for a medium having a predetermined medium usage rate or more.
  • advertisements having a CTR of 0% in all media statistical information for each advertisement may be excluded in determining the priority of advertisements.
  • the advertisement product type and advertisement priority for each medium can be determined as shown in Table 4 below.
  • the advertisement product type for each medium may be determined based on the CTR for each medium. Referring to ⁇ Table 2>, it can be seen that in the case of medium B, the CTR is 1%, which is relatively small compared to other media.
  • the CPM advertisement may be provided to the medium B.
  • the remaining medium A, medium C, and medium D may provide a CPC advertisement because the CTR value exceeds the CTR threshold.
  • the advertisement priority of each medium may be determined based on the determination priority disclosed in Table 4 above.
  • the CTR for each medium of the first advertisement having the advertisement identifier 1 is 10%
  • the CTR for each medium of the second advertisement having the advertisement identifier 2 is 0%
  • the medium of the third advertisement having the advertisement identifier 3 The star CTR may be 10%.
  • the first advertisement and the third advertisement may have a higher priority than the second advertisement.
  • the priority of the first advertisement and the third advertisement may be determined based on the number of clicks for each medium since the CTRs for each medium are the same. Since the number of clicks by the medium of the first advertisement is 5 and the number of clicks by the medium of the third advertisement is 5, it has the same value. In addition, since the number of impressions by medium of the first advertisement is 50 and the number of impressions by medium of the third advertisement is 50, the same value is obtained.
  • the priority of the first advertisement and the third advertisement may be determined based on the whole medium CTR which is the fourth determination priority having different values. Looking at the whole medium CTR as the fourth judgment priority, it can be seen that the whole medium CTR of the first advertisement is 6.11% and the whole medium CTR of the third advertisement is 4.55%, that is, the priority of the first advertisement is the third. You can see that it is higher than the priority of the advertisement.
  • the advertisement priority for each medium determined according to the above priority order may be the order of the first advertisement, the third advertisement, and the second advertisement.
  • each advertisement content may be transmitted to the advertisement output device according to the advertisement priority.
  • a method of adaptively transmitting an advertisement to one user is posted.
  • a method may be applied to a plurality of users, respectively.
  • Advertisement can be determined to be adaptively sent to.
  • 17 is a flowchart illustrating an operation of an advertisement service apparatus according to an embodiment of the present invention.
  • the advertisement service device receives an advertisement request from the advertisement output device (step S700).
  • the advertisement service device may receive an advertisement request message from the advertisement output device.
  • the advertisement request message transmitted by the advertisement output apparatus may include identifier information of the advertisement output apparatus and information about a medium connected to the advertisement output apparatus.
  • the advertisement service device determines whether advertisement scheduling information for the advertisement output device exists (step S710).
  • the advertisement service apparatus may perform scheduling of advertisements to be transmitted to the advertisement output apparatus based on a record in which the advertisement output apparatus previously received the advertisement. That is, scheduling of the advertisement provided to the advertisement output device may be performed based on a record related to the previous advertisement content corresponding to the advertisement output device.
  • the paid advertisement and the free advertisement are transmitted to the advertisement output device at a predetermined rate (step S720).
  • the advertisement service apparatus may set the paid advertisement and the free advertisement among the advertisements registered in the advertisement DB at a predetermined ratio (for example, 8: 2) and transmit the advertisement to the advertisement output apparatus.
  • a predetermined ratio for example, 8: 2
  • step S730 If there is advertisement scheduling information, it is determined whether all scheduled advertisements are terminated.
  • advertisement scheduling information it may be determined whether the scheduled advertisement is terminated to determine an advertisement to be transmitted to the advertisement output device.
  • the scheduled advertisements are set at a predetermined ratio with other advertisements and transmitted to the advertisement output device (step S740).
  • the scheduled advertisements may be set at a predetermined ratio (for example, 8: 2) to other advertisements and transmitted to the advertisement output device.
  • a predetermined ratio for example, 8: 2
  • step S450 it may be determined whether there is a CPC advertisement registered in the advertisement DB.
  • the paid advertisement and the free advertisement may be set at a constant rate and transmitted to the advertisement output device as shown in step S720.
  • the ratio of the paid advertisement and the free advertisement among the CPC advertisements is set at a constant ratio and randomly transmits the advertisement (step S760).
  • FIG. 18 is a conceptual diagram illustrating advertisement scheduling according to an embodiment of the present invention.
  • the advertisement allocation method according to the operation of the advertisement output device is posted in consideration of time.
  • an hourly CTR of the advertisement output device is calculated (step S800).
  • the CTR of the advertisement output device may change over time.
  • the CTR may be relatively low during working hours, and the CTR may be relatively high after lunch and after work hours.
  • the advertisement product type of the advertisement transmitted to the advertisement output apparatus may be determined in consideration of the CTR for each time of the advertisement output apparatus.
  • the time-band CTR of the advertisement output device is determined to be equal to or greater than the CPC advertisement threshold (step S810).
  • the CPC advertisement threshold is the threshold used to send the CPC advertisement.
  • the case where the CTR is 10% may be set as the CPC advertisement threshold.
  • a time resource may be divided into two time units, and it may be determined whether a time band having a CTR of 10% or more exists in the unit.
  • the CPC advertisement may be transmitted to the advertisement output device, and in the time band that is less than the CPC threshold, the CPM advertisement may be transmitted to the advertisement output device (step S820).
  • the hourly CTR of the advertisement output device is greater than or equal to the CPC advertisement threshold in the time band corresponding to 12 o'clock to 2 o'clock and 20 o'clock to 22:00, the time corresponding to 12 o'clock and 2 o'clock and 20 o'clock-22:00
  • the band can send CPC ads.
  • the CPM advertisement may be transmitted to the advertisement output device.
  • the CPC advertisement threshold and time band for determining the CPC advertisement and the CPM advertisement may be determined to another value as one example.
  • a computer-readable medium suitable for storing computer program instructions and data may include, for example, a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, and a compact disk read only memory (CD-ROM).
  • Optical media such as Digital Video Disk (DVD), magneto-optical media such as Floppy Disk, and ROM (Read Only Memory), RAM
  • semiconductor memory such as a random access memory, a flash memory, an erasable programmable ROM (EPROM), and an electrically erasable programmable ROM (EEPROM).
  • the processor and memory can be supplemented by or integrated with special purpose logic circuitry.
  • Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler.
  • Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
  • the present invention relates to a method of providing an advertisement service, a system and an apparatus therefor, and in particular, to provide a cross advertising service between a plurality of advertisement output devices, and to mutually output advertisements according to ratings for each advertisement output device. It is possible to allocate advertisement data for a device, to adjust volume, to expose advertisements provided through applications serving in each medium on different media in a one-to-one mutual relationship, and to display advertisement-related applications in a plurality of advertisement output devices.
  • the advertisement limiting amount is determined so that only the installation target amount can be installed, and the advertisement is transmitted and received for each advertisement output device based on the information on the previous advertisement provided to the advertisement output device.
  • the present invention has industrial applicability because the present invention is not only sufficiently commercially available or commercially viable, but also practically clearly implemented.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a method for providing an advertisement service, and a system and a device for the same. Specifically, in the present invention, advertisement data in relation to mutual advertisement output devices is allocated and the quantity of the advertisement data is adjusted according to grade evaluation on each advertisement output device in order to provide a cross advertising service among a plurality of advertisement output devices, an advertisement provided through an application serviced by each media can be exposed to another media in a one-to-one mutual relationship, a limit in the amount of advertisements is determined to allow only a target amount of advertisement-related applications to be installed in a plurality of advertisement output devices, and each advertisement output device transmits and receives an advertisement on the basis of information on previous advertisements provided to an advertisement output device.

Description

광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스장치Advertising service providing method, system and advertising service apparatus for same
본 발명은 광고 서비스 제공 방법, 이를 위한 시스템 및 장치에 관한 것으로서, 더욱 상세하게는 복수의 광고 출력장치간의 크로스 광고(Cross Advertising) 서비스를 제공하기 위하여 각각의 광고 출력장치별로 등급 평가에 따라 상호간의 광고 출력장치에 대한 광고 데이터를 할당하고 물량을 조절하고, 각각의 매체에서 서비스하는 어플리케이션을 통해 제공되는 광고를 일대일 상호의 관계로 다른 매체 상에 노출할 수 있고, 다수의 광고 출력장치에서 광고와 관련된 애플리케이션이 설치목표량만큼만 설치될 수 있도록 광고 제한량을 결정하고, 광고 출력장치로 제공된 이전 광고에 대한 정보를 기반으로 광고 출력장치 별로 광고를 송신 및 수신하는 광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스장치에 관한 것이다. The present invention relates to a method for providing an advertisement service, a system and an apparatus therefor, and more particularly, to provide a cross advertising service between a plurality of advertisement output devices according to a rating evaluation for each advertisement output device. It is possible to allocate advertisement data for an advertisement output device, to control volume, and to expose advertisements provided through an application serviced in each medium on different media in a one-to-one relationship with each other. A method of providing an advertisement service that determines an advertisement limit so that a related application can be installed as much as an installation target amount, and transmits and receives an advertisement for each advertisement output device based on information about previous advertisements provided to the advertisement output device, a system, and an advertisement therefor. It relates to a service device.
광고란 잠재적인 소비자에게 제품과 서비스에 대한 정보와 구입 방법을 알리기 위한 목적으로 이뤄지는 일련의 활동으로, 일반적으로, 신문, 텔레비전 등의 광고 매체를 통해 제공되고 있다.Advertising is a series of activities aimed at informing potential consumers of information about products and services and how to purchase them. Generally, advertisements are provided through advertising media such as newspapers and television.
최근에는 기술의 급속한 발전으로, 어플리케이션(application)이나 웹(Web)과 같은 광고 매체를 이용한 광고 서비스가 일반화되고 있다. Recently, due to the rapid development of technology, an advertising service using an advertising medium such as an application or the web has become common.
이 중, 크로스 광고(Cross Advertising) 서비스는 각각의 컨텐츠를 서비스하는 광고 매체, 즉 광고 출력장치가 두 개 이상 존재할 경우, 서로의 컨텐츠에 대한 광고 데이터를 각기 다른 광고 출력장치 통해 광고하는 방식의 서비스를 의미한다. Among these, a cross advertising service is a service in which advertisement data for each content is advertised through different advertisement output devices when two or more advertisement output devices exist. Means.
이러한 크로스 광고 서비스에서는 각기 다른 사용자 접속수를 갖는 광고 출력장치 간의 광고 송출 물량을 산정하는 기준이 중요하다. 그러나, 현재까지의 크로스 광고 서비스에서는 광고 송출 물량 산정 시 단순히 일대일 배분하는 수준에 그치고 있어, 광고 효과가 높은 우수한 광고 출력장치와 광고 효과가 낮은 열세한 광고 출력장치 간의 효율적인 광고 데이터 배분이 불가능하다는 문제점이 있다. In such a cross-advertising service, a criterion for estimating the volume of advertisement output between advertisement output devices having different user connections is important. However, in the cross-advertising service to date, it is only a one-to-one distribution when calculating the volume of advertisements. Therefore, it is impossible to efficiently distribute the advertisement data between a high advertisement output device having a high advertisement effect and a low-level advertisement output device having a low advertisement effect. There is this.
본 발명은 상기한 종래의 문제점을 해결하기 위해 제안된 것으로서, 둘 이상의 광고 출력장치 간의 크로스 광고(Cross Advertising) 서비스에 있어서, 각각의 광고 출력장치별로 등급 평가를 산출하고, 산출된 등급 평가에 따라 상호간의 광고 출력장치에 대한 광고 데이터를 할당하고 물량을 조절할 수 있는 광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스 장치를 제공하는 데 목적이 있다.The present invention has been proposed to solve the above-described problems, and in a cross advertising service between two or more advertisement output devices, calculating a rating for each advertisement output device and calculating the rating for each advertisement output device. An object of the present invention is to provide an advertisement service providing method for allocating advertisement data to each other's advertisement output devices and to control a volume thereof, and a system and an advertisement service apparatus therefor.
또한, 본 발명의 다른 목적은 복수의 광고 출력장치 별 광고 결정 정보를 기반으로 특정 광고 출력장치로 효율적인 광고 방법을 판단하여 광고를 전송할 수 있는 광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스 장치를 제공하고자 한다.Another object of the present invention is to provide an advertisement service providing method capable of transmitting an advertisement by determining an efficient advertisement method to a specific advertisement output apparatus based on advertisement determination information for each advertisement output apparatus, a system, and an advertisement service apparatus therefor. I would like to.
또한, 본 발명의 다른 목적은 광고 출력장치로 광고를 전송함에 있어서 전송되는 우선 순위를 결정하여 광고 출력장치로 전송함으로써 사용자가 필요로 하는 물품에 대한 광고를 효과적으로 제공하기 위한 광고 출력장치 별 광고를 제공할 수 있는 광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스 장치를 제공하고자 한다.In addition, another object of the present invention is to determine the priority transmitted in the transmission of the advertisement to the advertisement output device to transmit the advertisement to the advertisement output device to provide an advertisement for each advertisement output device for effectively providing the advertisement for the goods needed by the user The present invention provides a method for providing an advertisement service, a system for the same, and an advertisement service device.
또한, 본 발명의 다른 목적은 광고 출력장치로 광고를 전송함에 있어서 사용자의 광고 정보 수신하는 패턴을 시간적으로 판단하여 시간 별로 서로 다른 광고 상품 타입을 기반으로 한 광고를 광고 출력장치로 전송하기 위한 광고 출력장치 별 광고를 제공할 수 있는 광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스 장치를 제공하고자 한다.In addition, another object of the present invention is to determine the time-receiving pattern of the user's advertisement information in the transmission of the advertisement to the advertisement output device for transmitting the advertisement based on the different advertising product types for each time to the advertisement output device. The present invention provides a method for providing an advertisement service capable of providing advertisement for each output device, a system for the same, and an advertisement service device.
또한, 본 발명의 다른 목적은 다수의 광고 출력장치에서 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 기초로 상기 다수의 광고 출력장치에 제공할 수 있는 광고제공량인 광고제한량을 결정하여, 결정된 광고제한량 한도 내에서만 광고를 제공함으로써, 다수의 광고 출력장치에서 광고와 관련된 애플리케이션이 설치목표량만큼만 설치되도록 하는데 있다.Another object of the present invention is to receive and display advertisements in a plurality of advertisement output devices, and provide advertisements to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed. By determining an advertisement limit amount, which is a provision amount, and providing an advertisement only within the determined limit amount of advertisements, the application related to the advertisement is installed in the plurality of advertisement output devices as much as the installation target amount.
또한, 본 발명의 다른 목적은 어플리케이션과 웹사이트를 기반으로 하는 광고 서비스에서 자신의 어플리케이션 혹은 웹사이트를 통해 제공되는 컨텐츠를 다른 어플리케이션 또는 웹사이트 상에 노출하고, 사용자 층이 비슷한 각각의 어플리케이션 또는 웹사이트 서비스에서 자신이 서비스하는 컨텐츠를 상호 노출시켜주는 크로스 광고(Cross Advertising)를 제공하기 위한 것을 목적으로 하며, 이를 위해 서비스장치들로부터 광고 정보를 등록하고, 어플리케이션을 실행하는 광고 출력장치의 요청에 따라 광고 정보에 포함된 타겟 어플리케이션과 실행 중인 어플리케이션의 매칭 여부를 반영하여 기 설정된 광고 노출 수량에 따라 광고를 송출할 수 있는 광고 서비스 제공 방법, 이를 위한 시스템 및 광고 서비스 장치를 제공하고자 한다.In addition, another object of the present invention is to expose the content provided through their application or website in another application or website in the advertising service based on the application and website, each application or web with a similar user layer The purpose of the present invention is to provide a cross advertisement that exposes the contents serviced by the site service to each other. To this end, it registers advertisement information from service devices and requests a request of an advertisement output device for executing an application. Accordingly, an object of the present invention is to provide an advertisement service providing method capable of transmitting an advertisement according to a predetermined advertisement exposure quantity by reflecting whether a target application included in the advertisement information matches an application being executed, a system, and an advertisement service apparatus therefor.
상술한 바와 같은 목적을 달성하기 위한 본 발명의 일 실시 예에 따른 광고 서비스장치는 특정 컨텐츠를 서비스하며, 광고 데이터를 출력하는 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하는 등급 평가 모듈; 및 상기 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하며, 상기 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하는 광고 물량 제어 모듈을 포함하는 것을 특징으로 한다.An advertisement service apparatus according to an embodiment of the present disclosure for achieving the above object includes a rating module for calculating a rating for two or more advertisement output devices that service specific content and output advertisement data; And distribute the advertisement data quantity for the content serviced by the other advertisement output apparatus to one advertisement output apparatus according to the calculated rating, and the advertisement corresponding to each advertisement output apparatus according to the allocated advertisement data quantity. It characterized in that it comprises an advertising quantity control module for providing data.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 등급 평가 모듈은 상기 광고 출력장치 별 사용자 접속 수(UV), 서비스 페이지 접속 수(PV), 광고 요청 수 대비 광고 노출 수(IMPR/REQ), 광고 노출 수 대비 광고 클릭 수(CLK/IMPR), 광고 요청 수 대비 광고 클릭 수(CLK/REQ) 중 적어도 어느 하나의 파라미터를 산출하고, 산출된 파라미터를 기 설정된 등급 기준과 비교하여 광고 출력장치에 대한 등급 평가를 산출하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the rating module is a user access number (UV), the number of service page access (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement requests per advertisement output device, At least one parameter of the number of ad clicks (CLK / IMPR) to the number of ad impressions (CLK / REQ) to the number of ad requests (CLK / REQ) is calculated, and the calculated parameter is compared with a predetermined rating criteria to the ad output device. It is characterized by calculating the grade rating for.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고 출력장치는 광고 데이터 출력을 위한 적어도 하나 이상의 인벤토리를 포함하며, 상기 등급 평가 모듈은 상기 광고 출력장치의 인벤토리별로 등급 평가를 산출하고, 상기 광고 물량 제어 모듈은 어느 하나의 광고 출력장치의 인벤토리별로 광고 데이터 물량을 배분하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement output device includes at least one inventory for outputting advertisement data, the rating module calculates a rating for each inventory of the advertisement output device, the advertisement The quantity control module is characterized by distributing the quantity of advertisement data for each inventory of the advertisement output device.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고 물량 제어 모듈은 상기 어느 하나의 광고 출력장치가 허용할 수 있는 광고 데이터의 최대 물량 이하로 상기 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement quantity control module is the advertisement data for the content serviced by the other advertisement output device less than the maximum amount of advertisement data that can be accepted by any one advertisement output device. It is characterized by distributing the quantity.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고 물량 제어 모듈은 높은 등급의 광고 출력장치가 낮은 등급의 광고 출력장치에 비해 배수의 광고 데이터 물량이 할당되도록 광고 데이터 물량을 배분하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement quantity control module distributes the advertisement data quantity so that the advertisement output apparatus of higher grade is allocated the advertisement data quantity of multiples than the advertisement output apparatus of low grade. do.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고 물량 제어 모듈은 상기 어느 하나의 광고 출력장치에 대하여, 하나 이상의 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터가 최대 물량 이상 배분되면, 상기 하나 이상의 다른 광고 출력장치 중 높은 등급의 광고 출력장치에 대한 광고 데이터를 우선하여 배분하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement quantity control module, when the advertisement data for the content serviced by at least one other advertisement output device is distributed to the one of the advertisement output device more than the maximum quantity, Among the one or more other advertisement output devices, it is characterized in that the advertisement data for the high-grade advertisement output device is preferentially distributed.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 다수의 광고 출력장치에 광고를 제공하는 서비스 제공부; 상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하는 서비스 확인부; 및 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 제공부가 상기 광고제한량 한도 내에서만 상기 광고를 제공하도록 하는 서비스 결정부를 더 포함하는 것을 특징으로 한다.In addition, the advertisement service apparatus according to the present invention, the service providing unit for providing an advertisement to a plurality of advertisement output device; A service confirmation unit which receives and displays the provided advertisements from the plurality of advertisement output devices and checks advertisement history information related to whether an application related to the advertisement is installed; And determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application can be installed by an installation target amount in the plurality of advertisement output apparatuses. It is characterized in that it further comprises a service determination unit to provide the advertisement only within the limit.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고이력정보에는, 광고표시율 및 설치율 중 적어도 하나가 포함되며, 상기 광고표시율은, 상기 다수의 광고 출력장치에 제공된 광고제공량 대비 상기 다수의 광고 출력장치에서 표시한 광고표시량 간의 비율이며, 상기 설치율은, 상기 광고표시량 대비 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치된 설치량 간의 비율인 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement history information includes at least one of an advertisement display rate and an installation rate, and the advertisement display rate is output of the plurality of advertisements compared to the amount of advertisements provided to the plurality of advertisement output devices. It is a ratio between the amount of advertisement display displayed by the device, wherein the installation rate is a ratio between the amount of installation of the application is installed in the plurality of advertisement output devices compared to the advertisement display amount.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고제한량은, 상기 다수의 광고 출력장치에서 상기 애플리케이션이 상기 설치목표량만큼 설치되는데 요구되는 것으로 확인되는 광고표시요구량을 기초로 결정되며, 상기 서비스 결정부는, 상기 설치목표량에 상기 설치율을 역산한 결과 값을 상기 광고표시요구량으로서 확인하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement limiting amount is determined based on an advertisement display request amount that is determined to be required to install the application by the installation target amount in the plurality of advertisement output devices, and the service determination The unit is characterized in that as a result of inverting the installation rate to the installation target amount as the advertisement display request amount.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고제한량은, 상기 다수의 광고 출력장치에서 상기 광고표시요구량만큼의 광고를 표시하는데 요구되는 것으로 확인되는 광고제공요구량이며, 상기 서비스 결정부는, 상기 광고표시요구량에 상기 광고표시율을 역산한 결과 값을 상기 광고제공요구량으로서 확인하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement limiting amount is an advertisement providing request that is confirmed to be required to display an advertisement corresponding to the advertisement display requesting amount in the plurality of advertisement output devices, and the service determining unit includes: And a result value obtained by inverting the advertisement display rate to an advertisement display requirement as the advertisement providing request.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 복수의 사용자 장치 각각으로 전송할 광고를 등록받는 광고 등록부; 상기 복수의 사용자 장치 각각으로 전송될 광고를 스케줄링하기 위해 상기 사용자 장치 각각에 대응되는 사용자 장치별 광고 결정 정보를 처리하는 사용자 정보 처리부; 상기 사용자 장치별 광고 결정 정보를 기반으로 상기 복수의 사용자 장치 각각으로 전송할 광고를 스케줄링하는 광고 스케줄링부; 및 상기 광고 스케줄링부에 의해 스케줄링된 광고를 상기 복수의 사용자 장치 각각으로 전송하는 광고 전송부를 포함하는 것을 특징으로 한다.In addition, the advertisement service apparatus according to the present invention, the advertisement registration unit for receiving an advertisement to be transmitted to each of the plurality of user devices; A user information processor configured to process advertisement determination information for each user device corresponding to each of the user devices to schedule an advertisement to be transmitted to each of the plurality of user devices; An advertisement scheduling unit which schedules an advertisement to be transmitted to each of the plurality of user devices based on the advertisement determination information for each user device; And an advertisement transmitter for transmitting the advertisement scheduled by the advertisement scheduling unit to each of the plurality of user devices.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 사용자 장치별 광고 결정 정보는 매체별 광고 노출수 및 매체별 광고 클릭수를 기반으로 결정된 매체별 CTR(click through rate)에 대한 정보를 포함하고, 상기 광고 스케줄링부는 상기 매체별 CTR에 대한 정보를 기반으로 상기 복수의 사용자 장치 각각으로 CPC(cost per click) 광고 또는 CPM(cost per mille) 광고를 전송할지 여부를 결정하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, the advertisement determination information for each user device includes information on a CTR (media through click) determined based on the number of advertisement impressions per medium and the number of advertisement clicks per medium. The advertisement scheduling unit may determine whether to transmit a cost per click (CPC) advertisement or a cost per mille (CPM) advertisement to each of the plurality of user devices based on the information on the CTR for each medium.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 광고 스케줄링부는, 상기 복수의 사용자 장치 중 특정 사용자 장치의 상기 매체별 CTR이 임계값 이상인 경우, 상기 특정 사용자 장치로 상기 CPC 광고를 스케줄링하고, 상기 특정 사용자 장치의 상기 매체별 CTR이 임계값 미만인 경우, 상기 특정 사용자 장치로 상기 CPM 광고를 스케줄링하는 것을 특징으로 한다.In addition, in the advertisement service apparatus according to the present invention, when the CTR for each medium of a specific user apparatus among the plurality of user apparatuses is greater than or equal to a threshold value, the advertisement scheduling unit schedules the CPC advertisement to the specific user apparatus, and specifies the advertisement. When the CTR for each medium of the user device is less than a threshold value, the CPM advertisement is scheduled to the specific user device.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 사용자 장치별 광고 결정 정보는 복수의 광고 각각에 대응되는 매체별 노출수, 매체별 클릭수, 매체별 CTR, 전매체 노출수, 전매체 클릭수, 전매체 CTR을 포함하고, 상기 광고 스케줄링부는 상기 사용자 장치별 광고 결정 정보를 기반으로 상기 복수의 사용자 장치 각각으로 전송될 상기 복수의 광고 각각의 광고 상품 타입 및 상기 복수의 광고 각각의 광고 우선 순위를 결정하는 것을 특징으로 한다.Further, in the advertisement service apparatus according to the present invention, the advertisement determination information for each user device may include impressions for each media, clicks for each media, CTRs for each media, total media impressions, and total media clicks corresponding to a plurality of advertisements. And a media CTR, wherein the advertisement scheduling unit includes an advertisement product type of each of the plurality of advertisements and an advertisement priority of each of the plurality of advertisements to be transmitted to each of the plurality of user apparatuses based on the advertisement determination information for each user device. Characterized in determining.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고 스케줄링부는, 상기 복수의 광고 각각의 상기 매체별 CTR이 임계값 이상인지 여부를 판단하여 상기 복수의 광고 중 특정 광고의 상기 매체별 CTR이 임계값 이상인 경우, 상기 특정 광고의 상기 광고 상품 타입을 CPC 광고로 결정하고, 상기 특정 광고의 상기 매체별 CTR이 임계값 미만인 경우, 상기 특정 광고의 상기 광고 상품 타입을 CPM 광고로 결정하고, 상기 복수의 광고 각각의 상기 매체별 CTR, 상기 매체별 클릭수, 상기 매체별 노출수, 전매체 CTR, 전매체 클릭수, 전매체 노출수를 순차적으로 판단하여 상기 복수의 광고 각각의 상기 광고 우선 순위를 결정하는 것을 특징으로 한다.Further, in the advertisement service apparatus according to the present invention, the advertisement scheduling unit determines whether the CTR for each medium of each of the plurality of advertisements is equal to or greater than a threshold value, and thus, the CTR for each medium of the specific advertisement among the plurality of advertisements is thresholded. If the value is greater than or equal to, the advertisement product type of the specific advertisement is determined as a CPC advertisement, and if the CTR for each medium of the specific advertisement is less than a threshold value, the advertisement product type of the specific advertisement is determined as a CPM advertisement, and the plurality of The advertisement priority of each of the plurality of advertisements is sequentially determined by sequentially determining the CTR of each of the advertisements, the number of clicks of the medium, the number of impressions of the medium, the number of media CTRs, the number of media clicks, and the number of media impressions. It is characterized by determining.
또한, 본 발명에 따른 광고 서비스장치에 있어서, 상기 광고 스케줄링부는, 상기 스케줄링된 광고가 모두 종료되었는지 여부를 판단하고, 상기 스케줄링된 광고가 모두 종료된 경우, 상기 광고 등록부에 등록된 CPC(cost per click) 광고가 존재하는지 여부를 판단하고, 상기 광고 등록부에 상기 CPC 광고가 존재하지 않는 경우, 유료 광고와 무료 광고를 일정한 비율로 설정하여 랜덤하게 상기 사용자 장치 각각으로 전송하고, 상기 광고 등록부에 상기 CPC 광고가 존재하는 경우, CPC 광고 중 유료 광고와 무료 광고를 일정한 비율로 설정하여 랜덤하게 상기 개별 사용자 장치 각각으로 전송하는 것을 특징으로 한다.Further, in the advertisement service apparatus according to the present invention, the advertisement scheduling unit determines whether all of the scheduled advertisements are terminated, and when all of the scheduled advertisements are terminated, the CPC (cost per register) registered in the advertisement registration unit. click) determine whether an advertisement exists, and if the CPC advertisement does not exist in the advertisement register, randomly transmits a pay advertisement and a free advertisement at a predetermined rate to each of the user devices, and sends the advertisement register to the advertisement register. When the CPC advertisement exists, the pay advertisement and the free advertisement are set at a predetermined ratio among the CPC advertisements and are randomly transmitted to each individual user device.
본 발명의 실시 예에 따른 광고장치는 광고 서비스장치 및 적어도 하나의 광고 출력장치와 통신하여 어플리케이션의 광고 제공을 위한 데이터를 송수신하는 통신부; 및 복수의 광고 서비스장치로부터 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록하고, 상기 복수의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 적어도 하나의 광고 출력장치의 요청에 따라 상기 복수의 광고 서비스장치로부터 등록된 광고 정보를 확인하고, 상기 확인 결과, 상기 실행된 어플리케이션과 상기 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 상기 광고 출력장치로 상기 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출하도록 제어하는 제어부를 포함하는 것을 특징으로 한다.Advertising apparatus according to an embodiment of the present invention communication unit for communicating with the advertisement service apparatus and at least one advertisement output device for transmitting and receiving data for providing an advertisement of the application; And register advertisement information set to expose at least one advertisement from the plurality of advertisement service apparatuses to the application, and at the request of at least one advertisement output apparatus executing the application provided from the plurality of advertisement service apparatuses. The advertisement information registered from the plurality of advertisement service apparatuses may be checked, and as a result of the checking, the advertisement associated with the target application may be written to the advertisement output apparatus by reflecting whether the executed application matches the target application included in the advertisement information. And a control unit for controlling to send out according to the set advertisement exposure quantity.
또한, 본 발명에 따른 광고장치에 있어서, 상기 광고 서비스장치로부터 등록된 광고 정보를 저장하는 저장부를 더 포함하는 것을 특징으로 한다.In addition, the advertisement apparatus according to the present invention, characterized in that it further comprises a storage unit for storing the advertisement information registered from the advertisement service apparatus.
또한, 본 발명에 따른 광고장치에 있어서, 상기 제어부는 어플리케이션 및 상기 어플리케이션을 통해 제공되는 광고를 등록하는 광고 서비스장치를 관리하는 매체관리모듈; 상기 광고 서비스장치를 통해 등록되는 광고 정보에 포함되는 광고, 상기 광고를 송출하기 위한 타겟 어플리케이션 및 상기 타겟 어플리케이션으로 송출되는 광고에 대한 광고 노출 수량을 관리하는 광고관리모듈; 및 상기 타겟 어플리케이션으로 해당 광고를 송출하기 위하여 상기 타겟 어플리케이션 별로 광고 정보를 관리하는 광고송출모듈을 포함하는 것을 특징으로 한다.In addition, the advertising device according to the present invention, the control unit includes a media management module for managing an application and the advertising service device for registering the advertisement provided through the application; An advertisement management module for managing an advertisement included in the advertisement information registered through the advertisement service apparatus, a target application for transmitting the advertisement, and an advertisement exposure quantity for the advertisement transmitted to the target application; And an advertisement sending module that manages advertisement information for each target application in order to send the corresponding advertisement to the target application.
또한, 본 발명에 따른 광고장치에 있어서, 상기 광고 정보는 자신의 어플리케이션 또는 다른 광고 서비스장치의 어플리케이션에 적어도 하나의 광고를 노출하기 위한 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 포함하는 것을 특징으로 한다.In the advertisement apparatus according to the present invention, the advertisement information may include information about a target application and an advertisement exposure quantity for exposing at least one advertisement to an application of the application or another advertisement service apparatus. .
또한, 본 발명에 따른 광고장치에 있어서, 상기 제어부는 상기 광고 서비스장치로부터 등록된 광고 정보를 분석하여 광고, 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 확인하는 것을 특징으로 한다.In addition, in the advertising device according to the present invention, the controller is characterized in that the information on the advertisement, the target application and the advertisement exposure quantity by analyzing the advertisement information registered from the advertising service device.
본 발명의 실시 예에 따른 광고 출력장치는 광고 서비스장치 및 광고장치와 통신하여 어플리케이션의 광고 제공을 위한 데이터를 송수신하는 단말통신부; 및 적어도 하나의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하고, 상기 실행 중인 어플리케이션과 관련된 적어도 하나의 광고를 상기 광고장치로 요청하고, 상기 광고장치로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 상기 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신하고, 상기 수신된 광고를 화면에 출력하도록 제어하는 단말제어부를 포함하는 것을 특징으로 한다.An advertisement output apparatus according to an embodiment of the present invention includes a terminal communication unit which communicates with an advertisement service apparatus and an advertisement apparatus to transmit and receive data for providing an advertisement of an application; And executing an application provided from at least one advertisement service apparatus, requesting at least one advertisement related to the running application to the advertisement apparatus, and executing the target application included in the advertisement information registered in advance from the advertisement apparatus. And a terminal control unit configured to receive an advertisement provided by reflecting whether the application is being matched according to a preset advertisement exposure quantity and to output the received advertisement on the screen.
또한, 본 발명에 따른 광고 출력장치에 있어서, 광고 서비스장치로 광고를 요청하기 위한 사용자 장치의 식별자 정보 및 상기 광고 출력장치가 접속한 매체 정보를 포함하는 광고 요청 메시지를 전송하는 광고 요청부; 및 상기 광고 요청 메시지에 대한 응답으로 상기 광고 서비스장치로부터 광고를 수신하여 출력하는 광고 출력부를 더 포함하는 것을 특징으로 한다.In addition, the advertisement output device according to the present invention, comprising: an advertisement request unit for transmitting an advertisement request message including identifier information of a user device for requesting an advertisement to an advertisement service apparatus and media information to which the advertisement output apparatus is connected; And an advertisement output unit configured to receive and output an advertisement from the advertisement service apparatus in response to the advertisement request message.
또한, 본 발명에 따른 광고 출력장치에 있어서, 상기 광고 서비스장치로부터 수신하는 상기 광고는 상기 광고 서비스장치가 상기 광고 출력장치로 전송될 광고를 스케줄링하기 위해 상기 광고 출력장치 별 광고 결정 정보를 처리하여 전송하는 정보인 것을 특징으로 한다.In the advertisement output apparatus according to the present invention, the advertisement received from the advertisement service apparatus may process advertisement determination information for each advertisement output apparatus to schedule an advertisement to be transmitted to the advertisement output apparatus. Characterized in that the information to be transmitted.
본 발명의 실시 예에 따른 광고 서비스 제공 시스템은, 특정 컨텐츠를 서비스하며, 광고 데이터를 출력하는 둘 이상의 광고 출력장치; 및 상기 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하고, 상기 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하며, 상기 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하는 광고 서비스 장치를 포함하는 것을 특징으로 한다.An advertisement service providing system according to an exemplary embodiment of the present invention may include: at least two advertisement output devices that service specific content and output advertisement data; And calculating ratings for the at least two advertisement output devices, and allocating the amount of advertisement data for content serviced by another advertisement output device to one of the advertisement output devices according to the calculated ratings. And an advertisement service device that provides advertisement data corresponding to each advertisement output device according to the quantity of advertisement data.
또한, 본 발명에 따른 광고 서비스 제공 시스템에 있어서, 상기 복수의 광고 서비스장치로부터 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록하고, 상기 복수의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 적어도 하나의 광고 출력장치의 요청에 따라 상기 복수의 광고 서비스장치로부터 등록된 광고 정보를 확인하고, 상기 확인 결과, 상기 실행된 어플리케이션과 상기 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 상기 광고 출력장치로 상기 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출하는 상기 광고장치를 더 포함하는 것을 특징으로 한다.In addition, in the advertisement service providing system according to the present invention, the advertisement information set for exposing at least one advertisement to the application from the plurality of advertisement service apparatuses is registered, and the application provided from the plurality of advertisement service apparatuses is registered. In response to a request of at least one advertisement output device to be executed, the advertisement information registered from the plurality of advertisement service apparatuses is checked, and as a result of the checking, whether the executed application matches a target application included in the advertisement information The advertisement output device may further include the advertisement device which transmits an advertisement associated with the target application according to a preset advertisement exposure quantity.
또한, 본 발명에 따른 광고 서비스 제공 시스템에 있어서, 상기 광고 출력장치는 상기 복수의 서비스장치로부터 제공되는 어플리케이션을 실행하고, 상기 실행 중인 어플리케이션과 관련된 적어도 하나의 광고를 상기 광고장치로 요청하고, 상기 광고장치로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 상기 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신하고, 상기 수신된 광고를 화면에 출력하는 것을 특징으로 한다.In addition, in the advertisement service providing system according to the present invention, the advertisement output device executes applications provided from the plurality of service apparatuses, requests at least one advertisement related to the running application to the advertisement apparatus, and Receiving an advertisement provided by reflecting whether a target application included in pre-registered advertisement information matches the currently executed application according to a preset advertisement exposure quantity, and outputting the received advertisement on a screen; do.
또한, 본 발명에 따른 광고 서비스 제공 시스템에 있어서, 상기 광고 서비스장치는 상기 다수의 광고 출력장치에 광고를 제공하며, 상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였고 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하며, 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 광고제한량 한도 내에서만 상기 광고를 제공하는 것을 특징으로 한다.In addition, in the advertisement service providing system according to the present invention, the advertisement service device provides an advertisement to the plurality of advertisement output devices, and receives and displays the provided advertisements from the plurality of advertisement output devices and is associated with the advertisement. Check the advertisement history information related to whether or not to install the information, and provide the advertisement to the plurality of advertisement output devices based on the advertisement history information so that the application can be installed by the installed target amount in the plurality of advertisement output devices. Determine the amount of advertising limit, characterized in that the advertisement is provided only within the limit of advertising limits.
또한, 본 발명에 따른 광고 서비스 제공 시스템에 있어서, 상기 광고 서비스장치는 복수의 광고 출력장치 각각으로 전송할 광고를 등록받고 상기 복수의 광고 출력장치 각각으로 전송될 광고를 스케줄링하기 위해 상기 복수의 광고 출력장치 각각에 대응되는 광고 출력장치 별 광고 결정 정보를 처리하고, 상기 광고 출력장치 별 광고 결정 정보를 기반으로 상기 복수의 광고 출력장치 각각으로 전송할 광고를 스케줄링하고, 스케줄링된 광고를 상기 복수의 광고 출력장치 각각으로 전송하는 것을 특징으로 한다.In addition, in the advertisement service providing system according to the present invention, the advertisement service apparatus registers an advertisement to be transmitted to each of the plurality of advertisement output devices and outputs the plurality of advertisements to schedule an advertisement to be transmitted to each of the plurality of advertisement output devices. Processes advertisement decision information for each advertisement output device corresponding to each device, schedules an advertisement to be transmitted to each of the plurality of advertisement output devices based on the advertisement determination information for each advertisement output device, and outputs the scheduled advertisements to the plurality of advertisements. It is characterized in that the transmission to each device.
또한, 본 발명에 따른 광고 서비스 제공 시스템에 있어서, 상기 광고 출력장치 장치는 상기 광고 서비스장치로 광고를 요청하기 위한 사용자 장치의 식별자 정보 및 상기 광고 출력장치가 접속한 매체 정보를 포함하는 광고 요청 메시지를 전송하고 상기 광고 요청 메시지에 대한 응답으로 상기 광고 서비스장치로부터 광고를 수신하여 출력하는 것을 특징으로 한다.In addition, in the advertisement service providing system according to the present invention, the advertisement output device apparatus includes an advertisement request message including identifier information of a user device for requesting an advertisement to the advertisement service device and media information connected to the advertisement output device. Transmits and receives and outputs an advertisement from the advertisement service apparatus in response to the advertisement request message.
본 발명의 실시 예에 따른 광고 서비스 제공 방법은 광고 서비스장치가 특정 컨텐츠를 서비스하는 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하는 단계; 상기 광고 서비스장치가 상기 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 단계; 및 상기 광고 서비스장치가 상기 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하는 단계를 포함하는 것을 특징으로 한다.An advertisement service providing method according to an exemplary embodiment of the present invention includes the steps of calculating, by an advertisement service device, a rating of two or more advertisement output devices serving a specific content; The advertisement service device distributing an advertisement data quantity for content served by another advertisement output device to one advertisement output device according to the calculated rating; And providing, by the advertisement service apparatus, advertisement data corresponding to each advertisement output apparatus according to the allocated advertisement data quantity.
또한, 본 발명에 따른 광고 서비스 제공 방법에 있어서, 상기 산출하는 단계 이전에, 상기 광고 서비스장치가 광고 출력장치가 서비스하는 컨텐츠에 대한 하나 이상의 광고 데이터를 획득하는 단계; 를 더 포함하는 것을 특징으로 한다.In addition, in the advertisement service providing method according to the present invention, before the calculating step, the advertisement service device to obtain one or more advertisement data for the content serviced by the advertisement output device; It characterized in that it further comprises.
또한, 본 발명에 따른 광고 서비스 제공 방법에 있어서, 상기 산출하는 단계는 상기 광고 서비스장치가 각각의 광고 출력장치 별 사용자 접속 수(UV), 페이지 접속 수(PV), 광고 요청 수 대비 광고 노출 수(IMPR/REQ), 광고 노출 수 대비 광고 클릭 수(CLK/IMPR), 광고 요청 수 대비 광고 클릭 수(CLK/REQ) 중 적어도 어느 하나의 파라미터를 산출하는 단계; 및 상기 광고 서비스장치가 상기 산출된 파라미터를 기 설정된 등급 기준과 비교하여 광고 출력장치에 대한 등급 평가를 산출하는 단계를 포함하는 것을 특징으로 한다.In addition, in the advertising service providing method according to the present invention, the calculating step is the number of ad impressions compared to the number of user access (UV), the number of page access (PV), the number of advertisement requests for each advertisement output device by the advertisement service device Calculating at least one parameter of (IMPR / REQ), the number of advertisement clicks relative to the number of advertisement impressions (CLK / IMPR), and the number of advertisement clicks relative to the number of advertisement requests (CLK / REQ); And calculating, by the advertisement service device, a rating of the advertisement output device by comparing the calculated parameter with a predetermined rating criterion.
또한, 본 발명에 따른 광고 서비스 제공 방법에 있어서, 상기 물량을 배분하는 단계 이전에, 상기 광고 서비스장치가 어느 하나의 광고 출력장치로부터 광고 데이터 요청을 수신하는 단계를 더 포함하는 것을 특징으로 한다.In addition, the advertisement service providing method according to the present invention, before the step of allocating the quantity, characterized in that it further comprises the step of receiving the advertisement data request from any one of the advertisement output device, the advertisement service device.
또한, 본 발명에 따른 광고 서비스 제공 방법에 있어서, 상기 물량을 배분하는 단계에서, 상기 어느 하나의 광고 출력장치가 적어도 하나 이상의 인벤토리를 포함하는 경우, 상기 광고 서비스장치가 상기 광고 출력장치의 인벤토리별로 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 것을 특징으로 한다.In addition, in the advertisement service providing method according to the present invention, in the step of allocating the quantity, when any one of the advertisement output device includes at least one inventory, the advertisement service device for each inventory of the advertisement output device Distributing the amount of advertisement data for the content served by another advertisement output device.
또한, 본 발명에 따른 광고 서비스 제공 방법에 있어서, 상기 물량을 배분하는 단계에서, 상기 광고 서비스장치가 상기 어느 하나의 광고 출력장치가 허용할 수 있는 광고 데이터의 최대 물량 이하로 상기 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 것을 특징으로 한다.In addition, in the advertisement service providing method according to the present invention, in the step of distributing the quantity, the other advertisement output device is less than the maximum amount of the advertisement data that can be accepted by any one of the advertisement output device; Distributing the amount of advertising data for the content that the service.
또한, 본 발명에 따른 광고 서비스 제공 방법에 있어서, 상기 물량을 배분하는 단계 이후에, 상기 어느 하나의 광고 출력장치가 허용할 수 있는 광고 데이터의 최대 물량 이상으로 하나 이상의 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량이 배분되면, 상기 광고 서비스장치가 상기 하나 이상의 다른 광고 출력장치의 광고 등급을 확인하는 단계; 및 상기 광고 서비스장치가 상기 하나 이상의 다른 광고 출력장치 중 높은 등급의 광고 출력장치에 대한 광고 데이터를 우선하여 배분하는 단계를 더 포함하는 것을 특징으로 한다.In addition, in the advertisement service providing method according to the present invention, after the step of distributing the quantity, the one or more other advertisement output apparatus service more than the maximum quantity of advertisement data that any one advertisement output apparatus can allow Checking, by the advertisement service apparatus, an advertisement grade of the one or more other advertisement output apparatuses when the advertisement data quantity for the content is distributed; And distributing, by the advertisement service device, the advertisement data for the high grade advertisement output device among the one or more other advertisement output devices.
본 발명의 실시 예에 따른 광고 서비스 제공 방법은 광고장치가 복수의 광고 서비스장치로부터 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록하는 단계; 상기 광고장치가 상기 복수의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 적어도 하나의 광고 출력장치의 요청에 따라 상기 복수의 광고 서비스장치로부터 등록된 광고 정보를 확인하는 단계; 및 상기 광고장치가 상기 확인 결과, 상기 실행된 어플리케이션과 상기 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 상기 광고 풀력장치로 상기 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출하는 단계를 포함하는 것을 특징으로 한다.An advertisement service providing method according to an embodiment of the present invention includes the steps of: registering, by an advertisement device, advertisement information set to expose at least one advertisement to an application from a plurality of advertisement service devices; Confirming, by the advertisement apparatus, advertisement information registered from the plurality of advertisement service apparatuses according to a request of at least one advertisement output apparatus executing an application provided from the plurality of advertisement service apparatuses; And transmitting, by the advertisement apparatus, an advertisement associated with the target application according to a preset advertisement exposure quantity to the advertisement pulling apparatus by reflecting whether the executed application matches a target application included in the advertisement information. Characterized in that it comprises a.
본 발명의 실시 예에 따른 광고 서비스 제공 방법은 광고 출력장치가 적어도 하나의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 단계; 상기 광고 출력장치가 상기 실행 중인 어플리케이션과 관련된 적어도 하나의 광고를 광고장치로 요청하는 단계; 상기 광고 출력장치가 상기 광고장치로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 상기 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신하는 단계; 및 상기 광고 출력장치가 상기 수신된 광고를 화면에 출력하는 단계를 포함하는 것을 특징으로 한다.An advertisement service providing method according to an exemplary embodiment of the present invention may include: executing an application in which an advertisement output device is provided from at least one advertisement service device; Requesting, by the advertisement output device, an advertisement device for at least one advertisement related to the running application; Receiving, by the advertisement output device, an advertisement provided according to a preset advertisement exposure quantity by reflecting whether the target application included in the previously registered advertisement information matches the running application; And outputting, by the advertisement output device, the received advertisement on a screen.
본 발명의 실시 예에 따른 광고 서비스 제공 방법은 복수의 광고 서비스장치가 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 광고, 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 지정하는 단계; 상기 광고 서비스장치가 상기 지정된 정보를 포함하는 광고 정보를 설정하는 단계; 및 상기 광고 서비스장치가 상기 설정된 광고 정보를 광고장치에 등록하는 단계를 포함하는 것을 특징으로 한다.An advertisement service providing method according to an embodiment of the present invention includes a step of designating, by a plurality of advertisement service apparatuses, information on an advertisement, a target application, and an advertisement exposure quantity in order to expose at least one advertisement to an application; Setting, by the advertisement service apparatus, advertisement information including the designated information; And registering, by the advertisement service apparatus, the set advertisement information with an advertisement apparatus.
본 발명의 실시 예에 따른 광고 서비스 제공 방법은 다수의 광고 출력장치가 광고 서비스장치에 광고를 요청하는 요청단계; 상기 광고 서비스장치가 상기 요청에 따라 상기 다수의 광고 출력장치에 광고를 제공하는 제공단계; 상기 광고 서비스장치가 상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하는 확인단계; 및 상기 광고 서비스장치가 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 광고제한량 한도 내에서만 상기 광고를 제공하도록 하는 결정단계를 포함하는 것을 특징으로 한다.Advertising service providing method according to an embodiment of the present invention comprises a request step for a plurality of advertising output device to request an advertisement to the advertising service device; Providing, by the advertisement service apparatus, advertisements to the plurality of advertisement output apparatuses according to the request; Confirming, by the advertisement service apparatus, advertisement history information related to whether the advertisements are received and displayed by the plurality of advertisement output apparatuses and installed an application related to the advertisement; And determining an advertisement limiting amount for providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the advertisement service apparatus can install the application in the plurality of advertisement output apparatuses as much as an installation target amount. And determining the advertisement to be provided only within the advertisement limit.
본 발명의 실시 예에 따른 광고 서비스 제공 방법은 다수의 광고 출력장치에 광고를 제공하는 제공단계; 상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하는 확인단계; 및 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 제공부가 상기 광고제한량 한도 내에서만 상기 광고를 제공하도록 하는 결정단계를 포함하는 것을 특징으로 한다.Advertising service providing method according to an embodiment of the present invention comprises the steps of providing an advertisement to a plurality of advertising output device; Confirming advertisement history information related to whether or not the plurality of advertisement output apparatuses have received and displayed the provided advertisements and installed an application related to the advertisements; And determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application can be installed by an installation target amount in the plurality of advertisement output apparatuses. And a decision step of providing the advertisement only within the limit.
본 발명의 과제 해결을 위한 또 다른 수단으로서, 광고 서비스 제공 방법을 실행하는 프로그램을 기록한 컴퓨터 판독 가능한 기록매체를 제공한다. As another means for solving the problem of the present invention, there is provided a computer-readable recording medium recording a program for executing the method of providing an advertisement service.
본 발명에 따르면, 각각의 매체에서 서비스하는 컨텐츠를 다른 매체 상에 송출해주는 크로스 광고 서비스를 제공할 수 있다.According to the present invention, it is possible to provide a cross-advertising service that delivers content served by each medium on another medium.
또한, 매체 상호 간 광고 서비스 시스템을 토대로 매체의 영향력에 따라 광고 송출 비중을 조절해주고, 특정 매체에 광고 송출을 희망하는 경우가 많을 때에, 해당 매체에 광고 송출량을 조절하는 서비스가 가능하다.In addition, based on the advertising service system between the media to adjust the proportion of the advertising transmission in accordance with the influence of the media, and when there are many cases in which you want to send the advertisement to a specific medium, it is possible to control the amount of advertising delivery to the medium.
이에, 다수의 광고 출력장치에서 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 기초로 상기 다수의 광고 출력장치에 제공할 수 있는 광고제공량인 광고제한량을 결정하여, 결정된 광고제한량 한도 내에서만 광고를 제공함으로써, 다수의 광고 출력장치에서 광고와 관련된 애플리케이션이 설치목표량만큼만 설치되도록 할 수 있다.Accordingly, a plurality of advertisement output devices receive and display advertisements, and determine an advertisement limit amount which is an advertisement provision amount that can be provided to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed. Thus, by providing an advertisement only within the determined advertisement limit amount, the application associated with the advertisement in the plurality of advertisement output devices can be installed only by the installation target amount.
또한, 복수의 광고 출력장치 각각에 대한 광고 출력장치별 광고 결정 정보를 기반으로 특정 광고 출력장치로 효율적인 광고 방법을 판단하여 광고를 전송함으로써 광고 효과를 높일 수 있다.In addition, based on the advertisement determination information for each advertisement output device for each of the plurality of advertisement output devices to determine the effective advertising method to a specific advertisement output device to transmit the advertisement effect can be enhanced.
또한, 복수의 광고 출력장치 각각으로 전송되는 우선 순위를 결정한 광고를 전송함으로써 사용자가 가장 필요한 광고를 사용자 단말로 전송할 수 있다. 즉, 개인에 최적화된 알고리즘으로 광고를 송출하고 사용자의 응답을 기준으로 좀더 맞춤형 광고를 제공할 수 있도록 할 뿐만 아니라, 광고에 대한 응답을 기반으로 하기 때문에 광고주에게도 좋은 광고 플랫폼으로 활용될 수 있다.In addition, by transmitting the advertisement to determine the priority transmitted to each of the plurality of advertisement output device, the user can transmit the most necessary advertisement to the user terminal. In other words, it can be used as a good advertising platform for advertisers because it not only enables to send advertisements with an algorithm optimized for individuals and to provide more customized advertisements based on user responses, but also based on responses to advertisements.
도 1은 본 발명의 실시 예에 따른 광고 제공 시스템의 주요 구성을 나타내는 블록도이다.1 is a block diagram showing the main configuration of an advertisement providing system according to an embodiment of the present invention.
도 2는 본 발명의 실시 예에 따른 광고 출력장치의 구현 예시를 설명하기 위한 구성도이다.2 is a configuration diagram illustrating an implementation example of an advertisement output device according to an embodiment of the present invention.
도 3은 본 발명에 따른 광고 출력장치의 구성을 나타내는 블록도 이다.3 is a block diagram showing the configuration of an advertisement output device according to the present invention.
도 4는 도 1에 도시된 본 발명의 실시 예에 따른 광고 서비스 장치의 주요 구성을 도시한 블록도 이다.4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an exemplary embodiment of the present invention illustrated in FIG. 1.
도 5는 본 발명의 실시 예에 따른 광고 데이터 할당 방법을 개략적으로 설명하기 위한 흐름도이다.5 is a flowchart illustrating a method of allocating advertisement data according to an exemplary embodiment of the present invention.
도 6은 본 발명의 실시 예에 따른 광고 출력장치 별로 등급 평가를 산출하는 방법을 설명하기 위한 흐름도이다.6 is a flowchart illustrating a method of calculating a rating for each advertisement output device according to an embodiment of the present invention.
도 7은 본 발명의 실시 예에 따른 등급 평가에 따라 광고 데이터 할당 방법을 설명하기 위한 흐름도이다.7 is a flowchart illustrating a method for allocating advertisement data according to a rating according to an embodiment of the present invention.
도 8은 본 발명에 따른 광고장치의 구성을 나타내는 블록도 이다.8 is a block diagram showing the configuration of an advertisement apparatus according to the present invention.
도 9는 본 발명의 실시 예에 따른 모바일 어플리케이션의 광고를 제공하는 광고 출력장치의 동작 방법을 설명하기 위한 흐름도이다.9 is a flowchart illustrating a method of operating an advertisement output device for providing an advertisement of a mobile application according to an embodiment of the present invention.
도 10은 본 발명의 실시 예에 따른 모바일 어플리케이션의 광고를 제공하는 광고 서비스장치의 동작 방법을 설명하기 위한 흐름도이다.10 is a flowchart illustrating a method of operating an advertisement service apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
도 11은 본 발명의 실시 예에 따른 모바일 어플리케이션의 광고를 제공하는 광고장치의 동작 방법을 설명하기 위한 흐름도이다.11 is a flowchart illustrating a method of operating an advertisement apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
도 12a 내지 도 12d는 모바일 어플리케이션의 광고 제공 방법을 설명하기 위한 예시도 이다.12A to 12D are exemplary diagrams for describing an advertisement providing method of a mobile application.
도 13은 본 발명의 일 실시 예에 따른 광고 제공 시스템에서의 동작 흐름을 설명하기 위한 개략적인 순서도이다.13 is a schematic flowchart illustrating an operation flow in an advertisement providing system according to an embodiment of the present invention.
도 14는 본 발명의 일 실시 예에 따른 광고 서비스장치의 동작 흐름을 설명하기 위한 개략적인 순서도이다.14 is a schematic flowchart illustrating an operation flow of an advertisement service apparatus according to an embodiment of the present invention.
도 15는 본 발명의 실시 예에 따른 사용자 별 광고 스케줄링 방법을 나타낸 개념도이다.15 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
도 16은 본 발명의 실시 예에 따른 사용자 별 광고 스케줄링 방법을 나타낸 개념도이다.16 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
도 17은 본 발명의 실시 예에 따른 광고 서비스장치의 동작을 나타낸 순서도이다.17 is a flowchart illustrating an operation of an advertisement service apparatus according to an embodiment of the present invention.
도 18은 본 발명의 실시 예에 따른 광고 스케줄링을 나타낸 개념도이다.18 is a conceptual diagram illustrating advertisement scheduling according to an embodiment of the present invention.
이하 첨부된 도면을 참조하여 본 발명이 속하는 기술분야에서 통상의 지식을 가진 자가 본 발명을 용이하게 실시할 수 있는 바람직한 실시예를 상세히 설명한다. 다만, 본 발명의 바람직한 실시예에 대한 동작 원리를 상세하게 설명함에 있어 관련된 공지 기능 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴 수 있다고 판단되는 경우에는 그 상세한 설명을 생략한다. 이는 불필요한 설명을 생략함으로써 본 발명의 핵심을 흐리지 않고 더욱 명확히 전달하기 위함이다. 또한 본 발명은 다양한 변경을 가할 수 있고 여러 가지 실시 예를 가질 수 있는 바, 특정 실시 예들을 도면에 예시하고 상세한 설명에 상세하게 설명하고자 하나, 이는 본 발명을 특정한 실시 형태로 한정하려는 것은 아니며, 본 발명의 사상 및 기술 범위에 포함되는 모든 변경, 균등물 내지 대체물을 포함하는 것으로 이해되어야 한다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in describing in detail the operating principle of the preferred embodiment of the present invention, if it is determined that the detailed description of the related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. This is to more clearly communicate without obscure the core of the present invention by omitting unnecessary description. In addition, the present invention may be modified in various ways and may have various embodiments, but specific embodiments are illustrated in the drawings and described in detail in the detailed description, which is not intended to limit the present invention to specific embodiments. It is to be understood that all changes, equivalents, and substitutes included in the spirit and technical scope of the present invention are included.
또한, 제1, 제2 등과 같이 서수를 포함하는 용어는 다양한 구성요소들을 설명하기 위해 사용하는 것으로, 하나의 구성요소를 다른 구성요소로부터 구별하는 목적으로만 사용될 뿐, 상기 구성요소들을 한정하기 위해 사용되지 않는다. 예를 들어, 본 발명의 권리 범위를 벗어나지 않으면서 제2 구성요소는 제1 구성요소로 명명될 수 있고, 유사하게 제1 구성요소도 제2 구성요소로 명명될 수 있다.In addition, terms including ordinal numbers, such as first and second, are used to describe various components, and are used only to distinguish one component from another component, and to limit the components. Not used. For example, without departing from the scope of the present invention, the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component.
더하여, 어떤 구성요소가 다른 구성요소에 "연결되어" 있다거나 "접속되어" 있다고 언급된 때에는, 그 다른 구성요소에 직접적으로 연결되어 있거나 또는 접속되어 있을 수도 있지만, 중간에 다른 구성요소가 존재할 수도 있다고 이해되어야 할 것이다. In addition, when a component is said to be "connected" or "connected" to another component, it may be directly connected or connected to that other component, but other components may be present in the middle. It should be understood that.
또한, 본 명세서에서 사용한 용어는 단지 특정한 실시 예를 설명하기 위해 사용된 것으로, 본 발명을 한정하려는 의도가 아니다. 단수의 표현은 문맥상 명백하게 다르게 뜻하지 않는 한, 복수의 표현을 포함한다. 또한, 본 명세서에서 기술되는 "포함 한다" 또는 "가지다" 등의 용어는 명세서상에 기재된 특징, 숫자, 단계, 동작, 구성요소, 부품 또는 이들을 조합한 것이 존재함을 지정하려는 것이지, 하나 또는 그 이상의 다른 특징들이나 숫자, 단계, 동작, 구성요소, 부품 또는 이들을 조합한 것들의 존재 또는 부가 가능성을 미리 배제하지 않는 것으로 이해되어야 한다.In addition, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In addition, the terms "comprises" or "having" described herein are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or the same. It is to be understood that the present invention does not exclude in advance the possibility of the presence or the addition of other features, numbers, steps, operations, components, parts, or a combination thereof.
이제 본 발명의 실시 예에 따른 광고 데이터 할당 방법, 이를 위한 시스템 및 광고 서비스 장치에 대하여 도면을 참고하여 상세하게 설명하고, 도면 부호에 관계없이 동일하거나 대응하는 구성 요소는 동일한 참조 번호를 부여하고 이에 대한 중복되는 설명은 생략하기도 한다.Now, an advertisement data allocation method, a system, and an advertisement service apparatus according to an embodiment of the present invention will be described in detail with reference to the drawings, and the same or corresponding components are given the same reference numbers regardless of the reference numerals. Duplicate explanations may be omitted.
최근 빅 데이터(big data)에 대한 저장 및 처리 기술이 발달함에 따라 사용자 별로 데이터를 분석하고, 분석된 데이터를 기반으로 개별 사용자 별로 송신 데이터를 스케줄링하는 기술이 구현되고 있다.Recently, as storage and processing technology for big data has been developed, a technology of analyzing data for each user and scheduling transmission data for each user based on the analyzed data has been implemented.
본 발명의 실시 예에서는 개별 사용자에 따라 적응적으로 결정된 광고 컨텐츠를 개별 사용자의 사용자 장치 각각으로 전송하는 방법에 대해 게시한다. 이러한 방법을 사용함으로써 광고 컨텐츠를 사용자에게 효과적으로 전달할 수 있다.An embodiment of the present invention posts a method of transmitting advertisement content adaptively determined according to an individual user to each user device of an individual user. By using this method, the advertisement content can be effectively delivered to the user.
이하, 사용자에게 광고 컨텐츠를 전달하기 위한 장치(예를 들어, 스마트폰, 노트북 등)를 사용자 장치라는 용어로 표현한다. 매체는 사용자가 사용자 장치를 통해서 광고를 제공받기 위한 하나의 수단 또는 광고 서비스 장치가 사용자에게 광고를 전달하기 위한 수단을 지시할 수 있다. 매체는 사용자 장치를 통해 접속한 인터넷 사이트, 어플리케이션, 컴퓨터 프로그램 등일 수 있다.Hereinafter, a device (eg, a smartphone, a notebook, etc.) for delivering advertisement content to a user is referred to as a user device. The medium may indicate one means for the user to receive an advertisement through the user device or a means for the advertisement service device to deliver the advertisement to the user. The medium may be an internet site, an application, a computer program, or the like accessed through a user device.
사용자는 매체에 따라 매체를 통해 전달되는 광고에 대해 서로 다른 관심도를 가질 수 있다. 이러한 광고에 대한 관심도의 차이는 광고 컨텐츠를 클릭함에 있어 클릭수의 차이를 가지고 올 수 있다. 예를 들어, 집중해서 보아야 할 컨텐츠가 상대적으로 많이 포함된 매체인 경우, 광고에 대한 사용자의 관심도가 상대적으로 감소할 수 있다. 반대로 집중해서 보아야 할 컨텐츠가 상대적으로 적게 포함된 매체인 경우 광고에 대한 사용자의 관심도는 상대적으로 증가할 수 있다.The user may have different interests in advertisements delivered through the medium depending on the medium. The difference in interest in the advertisement may bring a difference in the number of clicks in clicking the advertisement content. For example, if the medium includes a relatively large amount of content to be concentrated, the user's interest in the advertisement may be relatively reduced. On the contrary, in the case of a medium containing relatively few contents to focus on, the user's interest in advertisement may be relatively increased.
본 발명의 실시 예에 따른 사용자 별 광고 컨텐츠 제공 방법에서는 광고 효과를 고려하여 사용자 별로 제공하는 광고의 광고 상품 타입, 광고 제공 우선 순위 등이 다르게 설정되도록 할 수 있다. 이러한 방법을 사용함으로써 광고 효과를 높이고, 광고 플랫폼의 수익을 증가시킬 수 있다. 또한, 통계에 기반하여 광고 효과를 높일 수 있도록 광고를 스케줄링하기 때문에 광고주의 만족도도 높여줄 수 있다.In the method of providing advertisement content for each user according to an embodiment of the present invention, an advertisement product type, an advertisement providing priority, etc. of an advertisement provided for each user may be set differently in consideration of an advertisement effect. By using this method, it is possible to increase the advertising effect and increase the profit of the advertising platform. In addition, since the advertisement is scheduled to increase the advertising effect based on the statistics, the satisfaction of the advertiser can also be increased.
도 1은 본 발명의 실시 예에 따른 광고 제공 시스템의 주요 구성을 나타내는 블록도이다.1 is a block diagram showing the main configuration of an advertisement providing system according to an embodiment of the present invention.
도 1을 참조하면, 본 발명의 광고 제공 시스템(100)은 둘 이상의 광고 출력장치(10), 광고 서비스 장치(20) 및 통신망(30)을 포함하여 구성될 수 있다.Referring to FIG. 1, the advertisement providing system 100 of the present invention may include two or more advertisement output devices 10, an advertisement service device 20, and a communication network 30.
각 구성요소에 대해 개략적으로 설명하면, 먼저, 광고 출력장치(10)는 사용자에게 특정 컨텐츠를 서비스하며, 광고 서비스 장치(20)로 광고 데이터를 요청하고, 요청된 광고 데이터를 수신하여 출력할 수 있는 광고 매체를 의미한다. In general, each component may be described. First, the advertisement output apparatus 10 may serve a specific content to a user, request advertisement data from the advertisement service apparatus 20, and receive and output the requested advertisement data. Mean advertising media.
특히, 본 발명의 실시 예에 따른 광고 출력장치(10)는 광고 서비스 장치(20)의 제어 하에 상호 간의 광고 데이터를 출력하는 역할을 수행한다. 예컨대, 제1 광고 출력장치(10a)는 소정의 공간을 통해 제2 광고 출력장치(10b) 및 제3 광고 출력장치(10c)가 서비스하는 특정 컨텐츠에 대한 광고 데이터를 출력하며, 제2 광고 출력장치(10b)는 제1 광고 출력장치(10a) 및 제3 광고 출력장치(10c)가 서비스하는 특정 컨텐츠에 대한 광고 데이터를 출력할 수 있다. In particular, the advertisement output device 10 according to an embodiment of the present invention serves to output advertisement data to each other under the control of the advertisement service device 20. For example, the first advertisement output device 10a outputs advertisement data for specific content serviced by the second advertisement output device 10b and the third advertisement output device 10c through a predetermined space, and outputs a second advertisement. The device 10b may output advertisement data for specific content serviced by the first advertisement output device 10a and the third advertisement output device 10c.
이러한 광고 출력장치(10)는 디지털 사이니지(digital signage) 등과 같은 독립된 형태로 존재할 수 있으며, 또한, 사용자에게 게임, 음악, 영화, 메신저, 위치 찾기 서비스 등과 같은 특정 컨텐츠를 서비스하는 어플리케이션 또는 웹 사이트 등의 형태로 스마트폰과 같은 사용자의 단말 내 별도의 프로그래밍된 모듈 형태로 존재할 수 있다. The advertisement output device 10 may exist in an independent form, such as a digital signage, or an application or web site that serves a user specific content such as a game, music, movie, messenger, or location search service. It may exist in the form of a separate programmed module in the terminal of the user, such as a smart phone in the form of.
광고 출력장치(10)가 어플리케이션 등과 같이 별도의 프로그래밍된 모듈 형태로 단말 내 존재하는 경우의 동작 방법에 대해 도 2를 참조하여 설명하도록 한다. An operation method when the advertisement output device 10 exists in the terminal in a separate programmed module form such as an application will be described with reference to FIG. 2.
도 2는 본 발명의 실시 예에 따른 광고 출력장치의 구현 예시를 설명하기 위한 구성도이다.2 is a configuration diagram illustrating an implementation example of an advertisement output device according to an embodiment of the present invention.
도 2를 참조하면, 일반적으로 스마트폰, 타블렛 PC 등과 같은 사용자 단말은 단말 하드웨어 및 단말 운영체제를 포함한다.Referring to FIG. 2, a user terminal such as a smart phone, a tablet PC, and the like generally includes terminal hardware and a terminal operating system.
단말 하드웨어는 통신 환경을 지원하는 단말의 CPU(Central Processing Unit), 모뎀칩 프로세서 등 단말의 물리적 환경을 의미한다. 광고 서비스 장치(20)와 연동하여 광고 데이터를 요청하고, 요청된 광고 데이터를 수신하는 광고 출력장치(10)의 송수신 환경, 컨텐츠 및 광고를 출력하기 위한 물리적 환경이 단말 하드웨어에 해당될 수 있다.The terminal hardware refers to a physical environment of a terminal such as a central processing unit (CPU) and a modem chip processor of a terminal supporting a communication environment. The terminal hardware may correspond to a transmission / reception environment of the advertisement output device 10 that requests advertisement data in cooperation with the advertisement service apparatus 20 and receives the requested advertisement data, and a content environment for outputting content and advertisements.
단말 운영체제는 단말의 전반적인 운용을 담당하는 것으로, 일반적으로 단말 제조사 또는 통신 서비스 사업 제공자에 의해 설치된다. 또한 단말은 본 발명의 실시 예에 따른 광고 플랫폼과 같이 단말 운영체제의 일부 기능을 대체하거나 광고 서비스와 같은 신규 서비스를 제공할 수 있는 별도의 단말 플랫폼을 더 포함할 수도 있다.The terminal operating system is responsible for the overall operation of the terminal, and is generally installed by the terminal manufacturer or the communication service business provider. In addition, the terminal may further include a separate terminal platform that can replace some functions of the terminal operating system or provide a new service such as an advertisement service, such as an advertisement platform according to an embodiment of the present invention.
광고 플랫폼은 단말의 운영체제(OS)와 다수의 광고 출력장치(10) 사이에서 광고 출력장치(10)를 통해 광고 데이터가 출력되도록 지원하는 부분으로서, 어플리케이션, 웹 사이트 등의 광고 출력장치(10)에 응용 프로그램 인터페이스(Application Programming Interface; API)를 통해 광고 데이터를 제공하여, 상기 광고 데이터가 사용자 인터페이스를 통해 출력되도록 하는 기능을 제공하게 된다. The advertisement platform is a part that supports advertisement data to be output through the advertisement output device 10 between the operating system (OS) of the terminal and the plurality of advertisement output devices 10, and includes an advertisement output device 10 such as an application or a website. By providing advertisement data through an application programming interface (API), the advertisement data is output through a user interface.
여기서 광고 플랫폼은 단말 운영체제와 독립적인 형태로 존재할 수 있으며, 광고 플랫폼과 단말 운영체제를 단일 플랫폼으로 구현할 수도 있다. 이때, 광고 플랫폼이 단말 운영체제와 독립적인 형태로 존재할 경우 광고 플랫폼은 단말 운영체제의 종류에 무관하게 동일한 방법으로 동작하게 된다. Here, the advertising platform may exist in a form independent of the terminal operating system, and the advertising platform and the terminal operating system may be implemented as a single platform. In this case, when the advertising platform exists in a form independent of the terminal operating system, the advertising platform operates in the same manner regardless of the type of the terminal operating system.
광고 플랫폼이 단말 운영체제와 독립적인 형태로 동작하는 경우, 상기 광고 플랫폼은 광고 서비스 장치(20)에 의해 제공되어 단말 내 구비될 수 있으며, 이러한 광고 플랫폼은 다음과 같이 동작할 수 있다.When the advertising platform operates in a form independent of the terminal operating system, the advertising platform may be provided by the advertising service apparatus 20 and provided in the terminal, and the advertising platform may operate as follows.
먼저, 어플리케이션의 형태로 구현된 광고 출력장치(10)가 광고 데이터를 수신하기 위해 응용 프로그램 인터페이스(Application Programming Interface; API)를 이용하여 광고 플랫폼으로 광고 데이터를 요청한다. 광고 플랫폼은 광고 출력장치(10)의 요청에 따라 광고 요청 정보를 생성한 후 단말 운영체제를 통해 단말 하드웨어를 이용하여 도 1에 도시된 광고 서비스 장치(20)로 생성된 광고 요청 정보를 전송하게 된다. 여기서, 광고 플랫폼은 광고 서비스 장치(20)로 광고 요청 정보 전송 시 단말을 식별하기 위한 식별 정보를 전송할 수 있다. First, the advertisement output device 10 implemented in the form of an application requests advertisement data to an advertisement platform using an application programming interface (API) to receive advertisement data. The advertisement platform generates the advertisement request information according to the request of the advertisement output device 10 and then transmits the generated advertisement request information to the advertisement service device 20 shown in FIG. 1 using the terminal hardware through the terminal operating system. . Here, the advertisement platform may transmit identification information for identifying the terminal when the advertisement request information is transmitted to the advertisement service apparatus 20.
이후, 광고 서비스 장치(20)로부터 광고 데이터가 수신되면, 광고 플랫폼은 API를 이용하여 광고 출력장치(10)의 사용자 인터페이스로 수신된 광고 데이터를 전송하고, 광고 출력장치(10)는 수신된 광고 데이터를 출력하게 된다. Thereafter, when the advertisement data is received from the advertisement service apparatus 20, the advertisement platform transmits the received advertisement data to the user interface of the advertisement output apparatus 10 by using an API, and the advertisement output apparatus 10 receives the received advertisement. Will output the data.
보다 구체적인 광고 출력장치(10)의 주요 구성 및 동작 방법에 대해서는 후술하도록 한다. More specific configuration and operation method of the advertisement output device 10 will be described later.
광고 서비스 장치(20)는 다수의 광고 출력장치(10) 사이에서의 광고 데이터 물량을 배분하고, 배분된 광고 데이터 물량에 따라 광고 출력장치(10)로 광고 데이터를 제공하는 역할을 수행한다. The advertisement service apparatus 20 distributes advertisement data quantities among the plurality of advertisement output devices 10 and serves to provide advertisement data to the advertisement output device 10 according to the allocated advertisement data quantities.
이를 위해 광고 서비스 장치(20)는 먼저, 사용자에게 특정 컨텐츠를 서비스하며, 광고 데이터를 출력하는 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하게 된다. 이후, 광고 서비스 장치(20)는 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치, 예컨대 제1 광고 출력장치(10a)에 대하여 제2 광고 출력장치(10b)가 서비스하는 컨텐츠에 대한 광고 데이터 및 제2 광고 출력장치(10b)에 대하여 제1 광고 출력장치(10a)가 서비스하는 컨텐츠에 대한 광고 데이터의 물량을 배분하며, 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치(10)로 해당되는 광고 데이터를 제공하게 된다. To this end, the advertisement service device 20 first calculates a rating for two or more advertisement output devices that serve specific content to a user and output advertisement data. Subsequently, the advertisement service apparatus 20 may provide a second advertisement output apparatus 10b to another advertisement output apparatus, for example, the first advertisement output apparatus 10a, to one advertisement output apparatus according to the calculated rating. The amount of advertisement data for the content served by the first advertisement output apparatus 10a to the second advertisement output apparatus 10b and the second advertisement output apparatus 10b is distributed, and the respective advertisement output apparatuses are distributed according to the allocated advertisement data quantity. Providing the advertisement data corresponding to (10).
보다 구체적인 광고 서비스 장치(20)의 구성 및 동작에 대해서는 도 4를 참조하여 설명하도록 하며, 아울러, 광고 제공 시스템(100)은 광고 출력장치(10)의 배포 및 관리를 제어하며, 상기 광고 출력장치(10)가 서비스하는 컨텐츠에 대한 광고 데이터의 생성 및 관리를 담당하는 광고 제공 장치(미도시)를 더 포함하여 구성될 수 있다. 이때, 상기 광고 제공 장치(미도시)는 광고 서비스 장치(20)와 연결되며, 광고 서비스 장치(20)로 광고 데이터를 전송하는 역할을 수행할 수 있다. A detailed configuration and operation of the advertisement service device 20 will be described with reference to FIG. 4, and the advertisement providing system 100 controls the distribution and management of the advertisement output device 10, and the advertisement output device. The apparatus may further include an advertisement providing device (not shown) that is in charge of generating and managing advertisement data for content serviced by (10). In this case, the advertisement providing apparatus (not shown) may be connected to the advertisement service apparatus 20 and may serve to transmit advertisement data to the advertisement service apparatus 20.
또한, 광고 제공 시스템(100)을 구성하는 광고 출력장치(10) 및 광고 서비스 장치(20)는 통신망(30)을 통해 관련된 다양한 정보를 송수신하게 되며, 이때의 통신망(30)은 다양한 형태의 통신망이 이용될 수 있다.In addition, the advertisement output apparatus 10 and the advertisement service apparatus 20 constituting the advertisement providing system 100 transmit and receive various related information through the communication network 30, and the communication network 30 at this time is a communication network of various forms. This can be used.
예컨대, WLAN(Wireless LAN), 와이파이(Wi-Fi), 와이브로(Wibro), 와이맥스(Wimax), HSDPA(High Speed Downlink Packet Access) 등의 무선 통신 방식 또는 이더넷(Ethernet), xDSL(ADSL, VDSL), HFC(Hybrid Fiber Coaxial Cable), FTTC(Fiber to The Curb), FTTH(Fiber To The Home) 등의 유선 통신 방식을 이용할 수 있다. 또한, 상술한 통신 방식 이외에도 기타 널리 공지되었거나 향후 개발될 모든 형태의 통신 방식을 포함할 수 있다.For example, wireless communication methods such as wireless LAN (WLAN), Wi-Fi, Wibro, Wimax, Wimax, and High Speed Downlink Packet Access (HSDPA), or Ethernet, xDSL (ADSL, VDSL) , Wired communication methods such as Hybrid Fiber Coaxial Cable (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH). Further, in addition to the above-described communication method, it may include all other types of communication methods that are well known or developed in the future.
이하, 본 발명의 실시 예에 따른 광고 출력장치(10)의 주요 구성 및 동작 방법에 대해 설명하도록 한다. Hereinafter, the main configuration and operation method of the advertisement output device 10 according to an embodiment of the present invention.
도 3은 본 발명에 따른 광고 출력장치의 구성을 나타내는 블록도 이다.3 is a block diagram showing the configuration of an advertisement output device according to the present invention.
도 3을 참조하면, 본 발명에 따른 광고 출력장치(10)는 단말제어부(11), 입력부(12), 표시부(13), 단말저장부(14), 오디오처리부(15), 컨텐츠 출력부(16), 광고 출력부(17) 및 단말통신부(18)로 구성된다. 여기서, 단말제어부(11)는 어플리케이션 실행모듈(11a)을 포함한다.Referring to FIG. 3, the advertisement output device 10 according to the present invention includes a terminal control unit 11, an input unit 12, a display unit 13, a terminal storage unit 14, an audio processing unit 15, and a content output unit ( 16), the advertisement output unit 17 and the terminal communication unit 18. Here, the terminal control unit 11 includes an application execution module 11a.
입력부(12)는 숫자 및 문자 정보 등의 다양한 정보를 입력 받고, 각종 기능을 설정 및 광고 출력장치(10)의 기능 제어와 관련하여 입력되는 신호를 단말제어부(11)로 전달한다. 또한, 입력부(12)는 사용자의 터치 또는 조작에 따른 입력 신호를 발생하는 키패드와 터치패드 중 적어도 하나를 포함하여 구성될 수 있다. 이때, 입력부(12)는 표시부(13)와 함께 하나의 터치패널(또는 터치스크린(touch screen))의 형태로 구성되어 입력과 표시 기능을 동시에 수행할 수 있다. 또한, 입력부(12)는 키보드, 키패드, 마우스, 조이스틱 등과 같은 입력 장치 외에도 향후 개발될 수 있는 모든 형태의 입력 수단이 사용될 수 있다. 특히, 본 발명에 따른 입력부(12)는 어플리케이션 실행과 관련된 입력 신호를 감지하고, 이를 단말제어부(11)로 전달한다.The input unit 12 receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling the function of the advertisement output device 10 to the terminal controller 11. In addition, the input unit 12 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation. In this case, the input unit 12 may be configured in the form of a single touch panel (or touch screen) together with the display unit 13 to simultaneously perform input and display functions. In addition, the input unit 12 may be any type of input means that can be developed in the future, in addition to input devices such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit 12 according to the present invention detects an input signal related to application execution and transmits it to the terminal controller 11.
표시부(13)는 광고 출력장치(10)의 기능 수행 중에 발생하는 일련의 동작상태 및 동작결과 등에 대한 정보를 표시한다. 또한, 표시부(13)는 광고 출력장치(10)의 메뉴 및 사용자가 입력한 사용자 데이터 등을 표시할 수 있다. 여기서, 표시부(13)는 액정표시장치(LCD, Liquid Crystal Display), 초박막 액정표시장치(TFT-LCD, Thin Film Transistor LCD), 발광다이오드(LED, Light Emitting Diode), 유기 발광다이오드(OLED, Organic LED), 능동형 유기발광다이오드(AMOLED, Active Matrix OLED), 레티나 디스플레이(Retina Display), 플렉시블 디스플레이(Flexible display) 및 3차원(3 Dimension) 디스플레이 등으로 구성될 수 있다. 이때, 표시부(13)가 터치스크린(Touch screen) 형태로 구성된 경우, 표시부(13)는 입력부(12)의 기능 중 일부 또는 전부를 수행할 수 있다. 특히, 본 발명에 따른 표시부(13)는 어플리케이션 실행 화면 및 어플리케이션을 통해 제공되는 광고를 출력한다.The display unit 13 displays information on a series of operation states and operation results generated while performing the function of the advertisement output device 10. In addition, the display unit 13 may display a menu of the advertisement output device 10 and user data input by the user. Here, the display unit 13 includes a liquid crystal display (LCD), an ultra-thin liquid crystal display (TFT-LCD, thin film transistor LCD), a light emitting diode (LED), an organic light emitting diode (OLED, Organic) LED), an active organic light emitting diode (AMOLED, Active Matrix OLED), a Retina display, a flexible display, and a three-dimensional display. In this case, when the display unit 13 is configured in the form of a touch screen, the display unit 13 may perform some or all of the functions of the input unit 12. In particular, the display unit 13 according to the present invention outputs an application execution screen and advertisements provided through the application.
단말저장부(14)는 데이터를 저장하기 위한 장치로, 주 기억 장치 및 보조 기억 장치를 포함하고, 광고 출력장치(10)의 기능 동작에 필요한 응용 프로그램을 저장한다. 이러한 단말저장부(14)는 크게 프로그램 영역과 데이터 영역을 포함할 수 있다. 여기서, 광고 출력장치(10)는 사용자의 요청에 상응하여 각 기능을 활성화하는 경우, 단말제어부(11)의 제어 하에 해당 응용 프로그램들을 실행하여 각 기능을 제공하게 된다. 특히, 본 발명에 따른 단말저장부(14)는 광고 출력장치(10)를 부팅시키는 운영체제, 어플리케이션을 실행하는 프로그램 등을 저장한다.The terminal storage unit 14 is a device for storing data, and includes a main memory device and an auxiliary memory device, and stores an application program necessary for the functional operation of the advertisement output device 10. The terminal storage unit 14 may largely include a program area and a data area. Here, when the advertisement output device 10 activates each function in response to a user's request, the advertisement output device 10 executes corresponding application programs under the control of the terminal controller 11 to provide each function. In particular, the terminal storage unit 14 according to the present invention stores an operating system for booting the advertisement output device 10, a program for executing an application, and the like.
오디오처리부(15)는 오디오 신호를 재생하여 출력하기 위한 스피커(SPK) 또는 마이크(MIC)로부터 입력되는 오디오 신호를 단말제어부(11)에 전달하는 기능을 수행한다. 이러한 오디오처리부(15)는 마이크를 통해 입력되는 아날로그 형식의 오디오 신호를 디지털 형식으로 변환하여 단말제어부(11)에 전달할 수 있다. 또한, 오디오처리부(15)는 단말제어부(11)로부터 출력되는 디지털 형식의 오디오 신호를 아날로그 신호로 변환하여 스피커를 통해 출력할 수 있다. 특히, 본 발명에 따른 오디오처리부(15)는 어플리케이션의 실행 및 광고 제공에 따른 효과음 또는 실행음을 출력한다.The audio processor 15 transmits an audio signal input from a speaker SPK or a microphone MIC for reproducing and outputting an audio signal to the terminal controller 11. The audio processor 15 may convert an analog signal input through a microphone into a digital format and transmit the converted audio signal to the terminal controller 11. In addition, the audio processor 15 may convert an audio signal of a digital format output from the terminal controller 11 into an analog signal and output the analog signal through a speaker. In particular, the audio processor 15 according to the present invention outputs an effect sound or an execution sound according to the execution of the application and the advertisement provision.
단말통신부(18)는 광고 서비스장치(20)와 통신망(30)을 통해 데이터를 송수신하기 위한 기능을 수행한다. 여기서, 단말통신부(18)는 송신되는 신호의 주파수를 상승 변환 및 증폭하는 RF 송신 수단과 수신되는 신호를 저잡음 증폭하고 주파수를 하강 변환하는 RF 수신 수단 등을 포함한다. 이러한 단말통신부(18)는 무선통신 모듈(미도시) 및 유선통신 모듈(미도시) 중 적어도 하나를 포함할 수 있다. 그리고, 무선통신 모듈은 무선 통신 방법에 따라 데이터를 송수신하기 위한 구성이며, 광고 출력장치(10)가 무선 통신을 이용하는 경우, 무선망 통신 모듈, 무선랜 통신 모듈 및 무선팬 통신 모듈 중 어느 하나를 이용하여 데이터를 광고 서비스장치(20)로 송수신할 수 있다. 또한, 유선통신 모듈은 유선으로 데이터를 송수신하기 위한 것이다. 유선통신 모듈은 유선을 통해 통신망(30)에 접속하여, 광고 서비스장치(20)에 데이터를 송수신할 수 있다. 특히, 본 발명에 따른 단말통신부(18)는 광고 서비스장치(20) 및 광고장치(40)와 통신하여 모바일 어플리케이션의 광고 제공을 위한 데이터를 송수신한다. 또한, 단말통신부(18)는 통신망(30)을 통해 광고 서비스장치(20)로 광고 데이터를 요청하고, 광고 서비스장치(20)로부터 광고 데이터를 수신하는 역할을 수행할 수 있다.The terminal communication unit 18 performs a function for transmitting and receiving data through the advertisement service apparatus 20 and the communication network 30. Here, the terminal communication unit 18 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, and RF receiving means for low-noise amplifying and down-converting the received signal. The terminal communication unit 18 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). The wireless communication module is configured to transmit and receive data according to a wireless communication method. When the advertisement output device 10 uses wireless communication, any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module may be used. Data may be transmitted and received to the advertisement service device 20 by using. In addition, the wired communication module is for transmitting and receiving data by wire. The wired communication module may transmit and receive data to and from the advertisement service device 20 by accessing the communication network 30 through a wired line. In particular, the terminal communication unit 18 according to the present invention communicates with the advertisement service apparatus 20 and the advertisement apparatus 40 to transmit and receive data for providing an advertisement of the mobile application. In addition, the terminal communication unit 18 may request advertisement data from the advertisement service apparatus 20 through the communication network 30, and may receive advertisement data from the advertisement service apparatus 20.
컨텐츠 출력부(16)는 광고 출력장치(10)가 사용자에게 서비스하는 특정 컨텐츠를 출력하는 역할을 수행한다. 예컨대 광고 출력장치(10)가 게임 서비스를 제공하는 게임 어플리케이션일 경우, 상기 컨텐츠 출력부(16)는 게임과 관련된 내용을 출력하게 된다. 또한, 광고 출력장치(10)가 의류 쇼핑몰 웹 사이트일 경우, 상기 컨텐츠 출력부(16)는 상기 쇼핑몰에서 제공하는 의류와 관련된 내용을 출력하게 된다. The content output unit 16 outputs specific content that the advertisement output device 10 services to a user. For example, when the advertisement output device 10 is a game application that provides a game service, the content output unit 16 outputs content related to the game. In addition, when the advertisement output device 10 is a clothing shopping mall web site, the content output unit 16 outputs the contents related to the clothing provided by the shopping mall.
광고 출력부(17)는 단말 통신부(18)를 통해 광고 서비스 장치(20)로부터 전송되는 광고 데이터를 출력하는 역할을 수행한다. 광고 출력부(17)는 하나 이상의 인벤토리(17a)를 포함하여 구성될 수 있는데, 여기서 인벤토리(17a)는 광고 데이터가 출력되는 소정의 공간을 의미한다. 예컨대 광고 출력장치(10)가 어플리케이션일 경우, 어플리케이션 실행 중에 어플리케이션 상단 또는 하단 등의 광고 데이터가 출력되는 소정의 공간이 될 수 있다.The advertisement output unit 17 serves to output advertisement data transmitted from the advertisement service apparatus 20 through the terminal communication unit 18. The advertisement output unit 17 may include one or more inventory 17a, where the inventory 17a means a predetermined space where advertisement data is output. For example, when the advertisement output device 10 is an application, the advertisement output device 10 may be a predetermined space in which advertisement data such as the top or bottom of the application is output.
또한, 광고 출력부(17)는 단말통신부(18)를 통해 광고 서비스장치(20)로부터 수신된 광고 데이터를 출력하게 되는 데, 여기서, 출력하는 광고 데이터는 다른 광고 출력장치의 컨텐츠 출력부를 통해 출력되어 서비스되는 특정 컨텐츠에 대한 광고 데이터가 될 수 있다.In addition, the advertisement output unit 17 outputs the advertisement data received from the advertisement service apparatus 20 through the terminal communication unit 18, where the output advertisement data is output through the content output unit of the other advertisement output apparatus. And the advertisement data for the specific content serviced.
단말제어부(11)는 운영 체제(OS, Operation System) 및 각 구성을 구동시키는 프로세스 장치가 될 수 있다. 특히, 본 발명의 실시 예에 따른 단말제어부(11)는 광고 서비스장치(20)로부터 제공되는 어플리케이션을 실행한다. 그리고, 단말제어부(11)는 실행 중인 어플리케이션과 관련된 광고를 광고장치(40)로 요청한다.The terminal controller 11 may be a process device that drives an operating system (OS) and each component. In particular, the terminal controller 11 according to an embodiment of the present invention executes an application provided from the advertisement service apparatus 20. In addition, the terminal controller 11 requests the advertisement device 40 for an advertisement related to the running application.
단말제어부(11)는 광고장치(40)로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신한다. 이후, 단말제어부(11)는 수신된 광고를 어플리케이션 실행 화면에 출력한다.The terminal controller 11 receives the advertisement provided by reflecting whether the target application included in the previously registered advertisement information matches the currently executing application according to the preset advertisement exposure quantity. Thereafter, the terminal controller 11 outputs the received advertisement to the application execution screen.
이와 같은 광고 출력장치(10)의 기능을 보다 효과적으로 수행하기 위하여, 광고 출력장치(10)는 어플리케이션 실행모듈(11a)을 포함한다. 특히, 본 발명에 따른 어플리케이션 실행모듈(11a)은 광고 서비스장치(20)로부터 제공되는 어플리케이션을 실행할 수 있으며, 광고장치(40)로부터 수신된 광고를 어플리케이션 실행 화면에 출력하는 기능을 수행한다.In order to perform the function of the advertisement output device 10 more effectively, the advertisement output device 10 includes an application execution module 11a. In particular, the application execution module 11a according to the present invention may execute an application provided from the advertisement service apparatus 20 and performs a function of outputting an advertisement received from the advertisement apparatus 40 on an application execution screen.
이하, 본 발명의 실시 예에 따른 광고 서비스 장치(20)의 주요 구성 및 동작 방법에 대해 설명하도록 한다.Hereinafter, the main configuration and operation method of the advertisement service device 20 according to an embodiment of the present invention will be described.
도 4는 도 1에 도시된 본 발명의 실시 예에 따른 광고 서비스 장치의 주요 구성을 도시한 블록도이다.4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention shown in FIG. 1.
도 1 및 도 4를 참조하면, 본 발명의 실시 예에 따른 광고 서비스 장치(20)는 서비스 통신부(21), 서비스 제어부(22), 서비스 저장부(23), 서비스 제공부(24), 서비스 확인부(25), 서비스 결정부(26), 광고 등록부(27), 사용자 정보 처리부(28) 및 광고 스케줄링부(29)를 포함하여 구성될 수 있다.1 and 4, the advertisement service apparatus 20 according to an embodiment of the present invention may include a service communication unit 21, a service control unit 22, a service storage unit 23, a service providing unit 24, and a service. The verification unit 25, the service determination unit 26, the advertisement registration unit 27, the user information processing unit 28 and the advertisement scheduling unit 29 may be configured.
먼저, 서비스 통신부(21)는 통신망(30)을 통해 둘 이상의 광고 출력장치(10)로 광고 데이터를 전송하며, 광고 출력장치(10)가 제공하는 특정 컨텐츠에 대한 광고 데이터를 별도의 광고장치(30)로부터 수신하는 역할을 수행할 수 있다. 또한, 서비스 통신부(21)는 광고 스케줄링부(29)에 의해 결정된 광고 스케줄링 정보를 기반으로 결정된 광고를 광고 출력장치로 전송할 수 있다. 서비스 통신부(21)는 광고 출력장치로부터 별도의 광고 요청 정보가 있는 경우 광고 전송을 수행될 수 있다.First, the service communication unit 21 transmits the advertisement data to the two or more advertisement output devices 10 through the communication network 30, and separates the advertisement data for the specific content provided by the advertisement output device 10 into a separate advertisement device ( 30) may perform a role of receiving. In addition, the service communication unit 21 may transmit an advertisement determined based on the advertisement scheduling information determined by the advertisement scheduling unit 29 to the advertisement output device. If there is separate advertisement request information from the advertisement output device, the service communication unit 21 may perform advertisement transmission.
서비스 제어부(22)는 본 발명의 실시 예에 따른 광고 서비스 장치(20)의 전반적인 제어를 수행하는 것으로서, 이를 위한 서비스 제어부(22)는 등급 평가 모듈(22a), 광고 물량 제어 모듈(22b), 어플리케이션 제공모듈(22c) 및 광고 정보 등록 모듈(22d)을 포함하여 구성될 수 있다. 먼저, 등급 평가 모듈(22a)은 특정 컨텐츠를 서비스하며, 광고 데이터를 출력하는 둘 이상의 광고 출력장치(10)에 대하여 광고 효과가 우수한 광고 출력장치(10) 및 그렇지 못한 광고 출력장치(10)로 구분하기 위해, 등급 평가를 산출하는 역할을 수행한다. The service control unit 22 performs overall control of the advertisement service device 20 according to an embodiment of the present invention. The service control unit 22 for this purpose includes a rating evaluation module 22a, an advertisement quantity control module 22b, The application providing module 22c and the advertisement information registration module 22d may be configured. First, the rating module 22a serves a specific content, and the advertisement output device 10 having excellent advertisement effect with respect to two or more advertisement output devices 10 for outputting advertisement data, and the advertisement output device 10 that is not. In order to distinguish, it plays a role in calculating a rating.
이를 위해, 등급 평가 모듈(22a)은 광고 출력장치(10)의 등급 평가 시 사용자 접속 수(UV), 서비스 페이지 접속 수(PV), 광고 요청 수 대비 광고 노출 수(IMPR/REQ), 광고 노출 수 대비 광고 클릭 수(CLK/IMPR), 광고 요청 수 대비 광고 클릭 수(CLK/REQ) 파라미터를 이용하게 된다. To this end, the rating module 22a may determine the number of user accesses (UV), the number of service page accesses (PV), the number of ad impressions compared to the number of ad requests (IMPR / REQ), and the ad impressions when the advertisement output device 10 is rated. The number of ad clicks (CLK / IMPR) versus number of ad requests (CLK / REQ) is used.
여기서 UV 파라미터는 사용자 접속 수를 의미한다. 광고 출력장치(10)가 특정 컨텐츠를 서비스하는 어플리케이션일 경우, 사용자 접속 수는 상기 어플리케이션을 설치한 단말의 수가 될 수 있다. 반면, 광고 출력장치(10)가 특정 컨텐츠를 서비스하는 웹 사이트일 경우, 사용자 접속 수는 일일 평균 방문하는 사용자의 수가 될 수 있다. The UV parameter here means the number of user connections. When the advertisement output apparatus 10 is an application that serves a specific content, the number of user accesses may be the number of terminals on which the application is installed. On the other hand, if the advertisement output device 10 is a web site serving a specific content, the number of user accesses may be the number of users who visit the average daily.
PV 파라미터는 서비스 페이지 접속 수를 의미한다. 광고 출력장치(10)가 어플리케이션 형태로 구현되는 경우, 서비스 페이지는 어플리케이션의 일 화면을 구성하는 페이지를 의미한다. 또한, 광고 출력장치(10)가 웹 사이트 형태로 구현되는 경우, 서비스 페이지는 웹 사이트의 전체 또는 특정 영역을 구성하는 페이지를 의미한다. PV 파라미터는 광고 출력장치(10)를 구성하는 서비스 페이지별로 얼마나 많은 사용자가 접속하는 지를 나타내는 파라미터로, 이러한 PV 파라미터는 UV 파라미터보다 크거나 같을 수 있다. The PV parameter refers to the number of service page connections. When the advertisement output device 10 is implemented in an application form, the service page refers to a page constituting one screen of the application. In addition, when the advertisement output device 10 is implemented in the form of a web site, the service page refers to a page constituting the entire or specific area of the web site. The PV parameter is a parameter indicating how many users are connected to each service page constituting the advertisement output device 10, and the PV parameter may be greater than or equal to the UV parameter.
IMPR/REQ 파라미터는 광고 요청 수 대비 광고 노출 수를 의미한다. 여기서 REQ는 광고 출력장치(10)에서 광고 데이터를 노출시킬 수 있는 소정의 공간인 인벤토리의 수로, 광고 출력장치(10)는 인벤토리별로 광고 서비스 장치(20)에 광고 데이터를 요청하게 된다. 예컨대, 광고 출력장치(10)가 어플리케이션 형태로 구현되는 경우, 어플리케이션의 서비스 페이지에 적어도 하나 이상의 인벤토리를 포함하여 구성될 수 있으며, 어플리케이션은 서비스 페이지의 인벤토리별로 광고 데이터를 요청하여 수신하게 된다. 또한 IMPR은 인벤토리에서의 광고 시청 수를 의미한다. 예컨대, 어플리케이션의 서비스 페이지에 적어도 하나의 인벤토리를 포함하는 경우, 상기 인벤토리를 통해 광고 데이터가 출력되는 경우에 카운팅되는 광고 시청 수를 의미한다. 즉, IMPR/REQ 파라미터는 광고 출력장치(10)가 요청한 광고 요청 수 대비 출력되는 광고의 노출 수를 의미하는 파라미터이다.The IMPR / REQ parameter means the number of advertisement impressions compared to the number of advertisement requests. Here, the REQ is the number of inventory, which is a predetermined space where the advertisement data can be exposed in the advertisement output apparatus 10, and the advertisement output apparatus 10 requests advertisement data from the advertisement service apparatus 20 for each inventory. For example, when the advertisement output device 10 is implemented in an application form, the advertisement output device 10 may include at least one inventory on a service page of the application, and the application may request and receive advertisement data for each inventory of the service page. IMPR also means the number of ad views in the inventory. For example, when the service page of the application includes at least one inventory, it means the number of advertisement views counted when advertisement data is output through the inventory. That is, the IMPR / REQ parameter is a parameter that indicates the number of exposures of the advertisements to the number of advertisement requests requested by the advertisement output apparatus 10.
CLK/IMPR은 광고 노출 수 대비 광고 클릭 수를 의미한다. 여기서 CLK는 실제로 발생된 사용자의 클릭 이벤트를 의미한다. 전술한 예에서 어플리케이션의 서비스 페이지에 적어도 하나의 인벤토리가 존재하며, 상기 인벤토리를 통해 광고 데이터가 출력되고 있는 상태에서 사용자로부터 상기 광고 데이터에 대한 클릭 이벤트가 발생될 경우 카운팅되는 광고 클릭 수를 의미한다. IMPR은 전술한 바와 같이 인벤토리에서의 광고 시청 수로, CLK/IMPR은 인벤토리별로 광고 데이터를 노출하고 있는 상태에서 실제로 발생되는 광고 클릭 수를 측정하는 파라미터를 의미한다. CLK / IMPR means the number of ad clicks compared to the number of ad impressions. Here CLK means the user's click event. In the above-described example, at least one inventory exists in a service page of an application, and means the number of advertisement clicks that are counted when a click event for the advertisement data is generated from a user while advertisement data is output through the inventory. . As described above, the IMPR is the number of advertisement views in the inventory, and the CLK / IMPR is a parameter for measuring the number of advertisement clicks that are actually generated while exposing the advertisement data for each inventory.
CLK/REQ는 광고 요청 수 대비 광고 클릭 수를 의미한다. REQ는 전술한 바와 같이 광고 출력장치(10)에서 광고 데이터를 노출시킬 수 있는 소정의 공간인 인벤토리의 수로, 광고 출력장치(10)는 인벤토리별로 광고 서비스 장치(20)에 광고 데이터를 요청하게 된다. CLK는 전술한 바와 같이 실제로 발생된 사용자의 클릭 이벤트로, CLK/REQ는 광고 출력장치(10)가 요청한 광고 요청 수 대비 실제로 발생되는 광고 클릭 수를 측정하는 파라미터를 의미한다. CLK / REQ refers to the number of ad clicks compared to the number of ad requests. As described above, the REQ is the number of inventory that is a predetermined space where the advertisement output apparatus 10 can expose the advertisement data, and the advertisement output apparatus 10 requests the advertisement data from the advertisement service apparatus 20 for each inventory. . As described above, the CLK is a user's click event actually generated, and the CLK / REQ refers to a parameter for measuring the actual number of clicks on an advertisement compared to the number of advertisement requests requested by the advertisement output device 10.
등급 평가 모듈(22a)은 광고 출력장치(10) 별로 상술한 파라미터의 값을 산출하고, 산출된 파라미터를 기 설정된 등급 기준과 비교하여, 광고 출력장치(10)에 대한 등급 평가를 산출하게 된다. The rating module 22a calculates a value of the above-described parameter for each advertisement output device 10, and compares the calculated parameter with a predetermined rating criterion to calculate a rating for the advertisement output device 10.
기 설정된 등급 기준은 예컨대 다음과 같다.The preset grade criteria are as follows.
표 1
등급 UV PV IMPR/REQ CLK/IMPR CLK/REQ
1등급 10,000,001~ 100,000,001~ 81%~ 11%~ 11%~
2등급 ~10,000,000 ~100,000,000 ~80% ~10% ~10%
3등급 ~5,000,000 ~50,000,000 ~70% ~5% ~5%
4등급 ~1,000,000 ~10,000,000 ~60% ~1% ~1%
5등급 ~100,000 ~1,000,000 ~50% ~0.1% ~0.1%
Table 1
ranking UV PV IMPR / REQ CLK / IMPR CLK / REQ
Grade 1 10,000,001- 100,000,001- 81% ... 11% ... 11% ...
Grade 2 ~ 10,000,000 ~ 100,000,000 ~ 80% ~ 10% ~ 10%
Grade 3 To 5,000,000 ~ 50,000,000 ~ 70% ~ 5% ~ 5%
Grade 4 To 1,000,000 ~ 10,000,000 ~ 60% ~ 1% ~ 1%
Grade 5 ~ 100,000 To 1,000,000 ~ 50% ~ 0.1% ~ 0.1%
예를 들어, 등급 평가 모듈(22a)이 산출한 제1 광고 출력장치(10a)의 각 파라미터 값이 UV 6,600,000, PV 72,000,000, IMPR/REQ 75%, CLK/IMPR 6%, CLK/REQ 5%일 경우, 산출된 파라미터를 기 설정된 등급 기준과 비교하여 등급 평가 모듈(22a)은 제1 광고 출력장치(10a)의 등급이 2등급인 것으로 평가할 수 있다. 또한, 제2 광고 출력장치(10b)의 각 파라미터 값이 UV 10,600,000, PV 105,000,000, IMPR/REQ 83%, CLK/IMPR 15%, CLK/REQ 13%일 경우, 등급 평가 모듈(22a)은 제2 광고 출력장치(10b)의 등급이 1등급인 것으로 평가할 수 있다.For example, each parameter value of the first advertisement output device 10a calculated by the rating module 22a is UV 6,600,000, PV 72,000,000, IMPR / REQ 75%, CLK / IMPR 6%, CLK / REQ 5%. In this case, the rating evaluation module 22a may evaluate the rating of the first advertisement output device 10a as being two levels by comparing the calculated parameter with a predetermined rating standard. In addition, when each parameter value of the second advertisement output device (10b) is UV 10,600,000, PV 105,000,000, IMPR / REQ 83%, CLK / IMPR 15%, CLK / REQ 13%, the rating module 22a is a second The advertisement output device 10b may be rated as having a first grade.
이후, 등급 평가 모듈(22a)은 광고 출력장치(10)별로 산출된 등급 평가를 후술할 서비스 저장부(23)의 광고 출력장치에 대한 정보(23a)로 저장하게 된다. Thereafter, the rating module 22a stores the ratings calculated for each advertisement output device 10 as information 23a about the advertisement output device of the service storage unit 23 to be described later.
그리고 나서, 광고 물량 제어 모듈(22b)은 광고 출력장치(10) 별로 산출된 등급 평가에 따라 광고 출력장치(10)간의 상호간에 적합한 광고 데이터 물량을 배분하게 된다. 다시 말해, 제1 광고 출력장치(10a)가 서비스하는 컨텐츠에 대한 광고 데이터를 제2 광고 출력장치(10b)로 배분하고, 제2 광고 출력장치(10b)가 서비스하는 컨텐츠에 대한 광고 데이터를 제1 광고 출력장치(10a)로 배분하는 역할을 수행한다. Then, the advertisement quantity control module 22b distributes the advertisement data quantity suitable for each other between the advertisement output apparatuses 10 according to the rating evaluation calculated for each advertisement output apparatus 10. In other words, the advertisement data for the content serviced by the first advertisement output device 10a is distributed to the second advertisement output device 10b, and the advertisement data for the content serviced by the second advertisement output device 10b is provided. 1 serves to distribute to the advertisement output device (10a).
이때, 광고 물량 제어 모듈(22b)은 각각의 광고 출력장치(10)의 등급을 고려하여 광고 데이터 물량을 배분하게 된다.At this time, the advertisement quantity control module 22b distributes the advertisement data quantity in consideration of the grade of each advertisement output device 10.
전술한 예에서, 제1 광고 출력장치(10a)는 2등급이고, 제2 광고 출력장치(10b)는 1등급일 경우, 1등급의 광고 출력장치는 2등급의 광고 출력장치에 비해 100% 많은 광고 데이터를 할당받을 수 있다. 다시 말해, 광고 물량 제어 모듈(22b)은 2등급인 제1 광고 출력장치(10a)로 1등급인 제2 광고 출력장치(10b)의 광고 데이터 1,000건의 물량을 배분하고, 1등급인 제2 광고 출력장치(10b)로 2등급인 제1 광고 출력장치(10a)의 광고 데이터 500건의 물량을 배분하게 된다. In the above-described example, when the first advertisement output device 10a is rated 2 and the second advertisement output device 10b is rated 1, the first grade advertising output device is 100% more than the second grade advertising output device. Ad data may be assigned. In other words, the advertisement volume control module 22b allocates 1,000 pieces of advertisement data of the second advertisement output device 10b having the first grade to the first advertisement output device 10a having the second grade, and the second advertisement having the first grade. The quantity of 500 advertisement data of the 1st advertisement output apparatus 10a which is a 2nd grade is distributed to the output apparatus 10b.
또한, 광고 물량 제어 모듈(22b)은 광고 출력장치(10)가 허용할 수 있는 광고 데이터의 최대 물량 이하로 광고 데이터를 할당한다. 예컨대, 제1 광고 출력장치(10a)의 REQ가 950개 일 경우, 광고 물량 제어 모듈(22b)은 상기 950개 이내로 광고 데이터 물량을 배분할 수 있다. In addition, the advertisement quantity control module 22b allocates advertisement data below a maximum quantity of advertisement data that the advertisement output device 10 can allow. For example, when the number of REQs of the first advertisement output device 10a is 950, the advertisement quantity control module 22b may distribute the advertisement data quantity within the 950 units.
또한, 광고 물량 제어 모듈(22b)은 어느 하나의 광고 출력장치, 예컨대 제2 광고 출력장치(10b)에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터, 예컨대 제1 광고 출력장치(10a) 및 제3 광고 출력장치(10c)가 서비스하는 컨텐츠에 대한 광고 데이터가 최대 물량 이상 배분되면, 상기 제1 광고 출력장치(10a) 및 제3 광고 출력장치(10c) 중 높은 등급의 광고 출력장치에 대한 광고 데이터를 우선하여 배분되도록 제어할 수 있다. In addition, the advertisement quantity control module 22b may include advertisement data, eg, the first advertisement output apparatus 10a, for content provided by another advertisement output apparatus to one advertisement output apparatus, for example, the second advertisement output apparatus 10b. And when the advertisement data for the content serviced by the third advertisement output apparatus 10c is distributed over the maximum quantity, the advertisement advertisement apparatus of the first advertisement output apparatus 10a and the third advertisement output apparatus 10c to the higher grade advertisement output apparatus. The advertisement data may be controlled to be preferentially distributed.
또한, 광고 물량 제어 모듈(22b)은 광고 출력장치(10)의 인벤토리별로 등급 평가를 산출할 수도 있으며, 인벤토리별로 등급 평가가 산출되면, 광고 출력장치의 인벤토리별로 광고 데이터 물량을 배분할 수도 있다. In addition, the advertisement quantity control module 22b may calculate a rating for each inventory of the advertisement output device 10. If the rating is calculated for each inventory, the advertisement quantity control module 22b may distribute the advertisement data quantity for each inventory of the advertisement output device.
이와 같이, 광고 매체인 광고 출력장치(10) 단위로 광고 효과를 측정하고, 동시에 실질적으로 광고 데이터가 노출되는 인벤토리별로 보다 세분화하여 광고 효과를 측정함으로써, 광고 매체의 보다 정확한 평가가 가능하게 된다. In this way, by measuring the advertising effect in units of the advertising output device 10, which is an advertising medium, and at the same time, by subdividing the inventory to which the advertising data is substantially exposed, the advertising effect can be measured, thereby more accurately evaluating the advertising medium.
또한, 광고 효과가 우수한 광고 매체 및 그렇지 못한 열세한 광고 매체 간에 광고 데이터 물량을 차등하여 배분함으로써, 광고 효과를 보다 더 높일 수 있으며, 광고 효과가 우수한 광고 매체에 많은 양의 광고 데이터가 할당된 경우, 이를 광고 등급을 이용하여 조절함으로써, 보다 손쉽게 광고 데이터의 물량을 조절할 수 있다는 우수한 효과가 있다.In addition, by dividing and distributing the amount of advertising data between an advertising medium having a good advertising effect and an inferior advertising medium, a large amount of advertising data is allocated to the advertising medium having a high advertising effect. , By adjusting this by using the advertising grade, there is an excellent effect that can easily adjust the volume of the advertising data.
또한, 어플리케이션 제공모듈(22c)은 광고 출력장치(10)의 요청에 따라 어플리케이션을 제공하는 기능을 수행한다. 한편, 광고 정보 등록모듈(22d)은 어플리케이션이 실행되면, 광고 출력장치(10)의 요청에 따라 광고를 노출하기 위하여 광고, 타겟 어플리케이션 및 광고 노출 수량을 포함하는 광고 정보를 광고장치(40)로 등록한다.In addition, the application providing module 22c performs a function of providing an application in response to a request of the advertisement output device 10. Meanwhile, when the application is executed, the advertisement information registration module 22d sends advertisement information including an advertisement, a target application, and an advertisement exposure quantity to the advertisement device 40 so as to expose the advertisement at the request of the advertisement output device 10. Register.
아울러, 광고 서비스 장치(20)는 상술한 바와 같은 과정 수행 중에 발생되는 다양한 정보를 저장하는 서비스 저장부(23)를 포함하여 구성된다.In addition, the advertisement service device 20 is configured to include a service storage unit 23 for storing a variety of information generated during the process described above.
서비스 저장부(23)는 상술한 바와 같이, 광고 출력장치(10)에 대한 기본 정보 및 광고 출력장치(10)의 등급 평가 결과를 광고 출력장치 정보(23a)로써, 저장하고 관리하는 역할을 수행할 수 있다. 또한, 광고 출력장치(10)에 대한 하나 이상의 광고 데이터(23b)를 저장하고 관리하는 역할을 수행할 수 있다.As described above, the service storage unit 23 stores and manages the basic information about the advertisement output device 10 and the rating evaluation result of the advertisement output device 10 as the advertisement output device information 23a. can do. In addition, one or more advertisement data 23b for the advertisement output device 10 may be stored and managed.
또한, 서비스 저장부(23)는 어플리케이션을 제공하는 프로그램 및 광고 정보를 설정하고, 설정된 광고 정보를 광고장치(40)로 등록하는 프로그램 등을 저장한다. 또한, 서비스저장부(23)는 다수의 어플리케이션을 어플리케이션 DB(23c)에 저장한다. 또한, 서비스 저장부(23)는 광고 DB(32d)를 저장하는데, 광고 DB(32d)는 광고 등록부(27)에 의해 등록된 광고 컨텐츠를 저장 및 관리하고, 서비스 통신부(21)의 요청에 따라 요청된 광고 컨텐츠를 전송하기 위해 구현될 수 있다. 광고 DB(32d)에서는 광고별로 광고 상품 타입, 유료 광고, 무료 광고 등을 구분하여 저장할 수 있다.In addition, the service storage unit 23 sets a program for providing an application and advertisement information, and stores a program for registering the advertisement information with the advertisement device 40. In addition, the service storage unit 23 stores a plurality of applications in the application DB (23c). In addition, the service storage unit 23 stores the advertisement DB 32d, which stores and manages the advertisement content registered by the advertisement registration unit 27, and at the request of the service communication unit 21. It may be implemented to send the requested advertising content. In the advertisement DB 32d, an advertisement product type, a paid advertisement, a free advertisement, and the like may be classified and stored for each advertisement.
이러한, 서비스 저장부(23)는 램, 롬, 하드디스크, 플래시 메모리, CD-ROM, DVD 뿐만 아니라, 네트워크 접근 스토리지와 같이 모든 종류의 저장 매체를 포함할 수 있다.The service storage unit 23 may include all types of storage media such as RAM, ROM, hard disk, flash memory, CD-ROM, DVD, as well as network access storage.
즉, 본 발명의 일 실시 예에 따른 광고 서비스장치(20)는 다수의 광고 출력장치(10) 각각에 대하여 광고를 제공하는 서비스 제공부(24), 광고에 대한 공급보장률을 확인하는 서비스 확인부(25), 및 다수의 광고 출력장치(10) 각각에 대하여 광고에 대한 광고제한량과, 상기 광고제한량만큼의 광고를 모두 제공할 수 있는 시간인 공급예상시간을 결정하여, 결정된 공급예상시간 동안에 상기 광고제한량만큼의 광고를 제공하도록 하는 서비스 결정부(26)를 포함하는 구성을 갖는다.That is, the advertisement service apparatus 20 according to an embodiment of the present invention includes a service providing unit 24 for providing an advertisement to each of the plurality of advertisement output devices 10, and a service confirmation unit for confirming a supply guarantee rate for the advertisement. (25) and, for each of the plurality of advertisement output devices 10, an advertisement limit amount for the advertisement and a supply expected time, which is a time for providing all of the advertisements corresponding to the advertisement limit amount, are determined, and during the determined supply estimated time. It has a configuration that includes a service determination unit 26 to provide an advertisement of the advertisement limiting amount.
여기서, 전술한 서비스 제공부(24), 서비스 확인부(25) 및 서비스 결정부(26)를 포함하는 광고 서비스장치(20)의 구성 전체 내지는 적어도 일부는 프로세서에 의해 실행되는 소프트웨어 모듈 형태로 구현되거나, 소프트웨어 모듈 및 하드웨어의 조합을 통해서 구현될 수 있다.Here, the whole or at least part of the configuration of the advertisement service apparatus 20 including the above-described service providing unit 24, the service checking unit 25, and the service determining unit 26 may be implemented in the form of a software module executed by a processor. Or may be implemented through a combination of software modules and hardware.
우선, 서비스 제공부(24)는 광고를 제공하는 기능을 수행한다. 보다 구체적으로, 서비스 제공부(24)는 다수의 광고 출력장치(10) 각각으로부터 광고 요청이 수신되는 경우, 요청된 광고를 다수의 광고 출력장치(10) 각각에 제공한다.First, the service provider 24 performs a function of providing an advertisement. More specifically, the service provider 24 provides the requested advertisement to each of the plurality of advertisement output apparatuses 10 when an advertisement request is received from each of the plurality of advertisement output apparatuses 10.
이때, 서비스 제공부(24)는 앞서 언급한 광고제한량이 아직 결정되지 않은 상태인 경우, 광고주가 등록한 광고 전체물량 한도 내에서 광고를 제공하게 되며, 반면 광고제한량이 이미 결정된 경우에는, 결정된 광고제한량 한도 내에서만 광고를 제공함은 물론이다.In this case, if the above-mentioned advertising limit is not yet determined, the service providing unit 24 provides an advertisement within the total amount of the advertisement registered by the advertiser, whereas, if the advertising limit is already determined, the determined advertising limit is determined. Of course, we will only advertise within limits.
그리고, 서비스 확인부(25)는 광고이력정보를 확인하는 기능을 수행한다. 보다 구체적으로, 서비스 확인부(25)는 광고제한량을 결정할 주기(예: 1일)가 도래하는 경우, 현재의 주기가 도래하기까지 수집된 광고이력정보를 기초로 다수의 광고 출력장치(10)에 대한 광고제공량, 다수의 광고 출력장치(10)에서 광고를 수신하여 표시한 광고표시량, 다수의 광고 출력장치에서 설치된 애플리케이션의 설치량 등을 확인하게 된다.In addition, the service confirmation unit 25 performs a function of confirming the advertisement history information. More specifically, the service confirmation unit 25, when a period (eg, 1 day) to determine the advertising limit amount arrives, a plurality of advertisement output device 10 based on the advertisement history information collected until the current cycle arrives; The amount of advertisement provided for the advertisement, the amount of advertisement display received by displaying the advertisement in the plurality of advertisement output devices 10, the amount of installation of the application installed in the plurality of advertisement output devices, and the like.
이때, 서비스 확인부(25)는 광고이력정보를 확인함에 있어서, 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각을 구분하여 확인하게 된다.In this case, the service confirmation unit 25 identifies the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web> in checking the advertisement history information.
예컨대, 서비스 확인부(25)는 광고이력정보를 기초로 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여, 일누적 광고제공량, 일누적 광고표시량, 일누적 설치량, 전체누적 광고표시량, 및 전체누적 설치량을 확인할 수 있다.For example, the service confirmation unit 25 may accumulate advertisements and cumulative advertisements for each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web> based on the advertisement history information. The display amount, the cumulative installation amount, the cumulative advertisement display amount, and the cumulative installation amount can be confirmed.
또한, 서비스 확인부(25)는 광고표시율 및 설치율을 확인하는 기능을 수행한다. 보다 구체적으로, 서비스 확인부(25)는 광고이력정보를 기초로 앞서 언급한 광고제공량, 광고표시량, 및 설치량이 확인되면 확인된 정보 간의 비율에 해당하는 광고표시율 및 설치율을 확인하게 된다.In addition, the service confirmation unit 25 performs a function of confirming the advertisement display rate and installation rate. More specifically, the service confirmation unit 25 checks the advertisement display rate and the installation rate corresponding to the ratio between the confirmed information provided advertisement advertisement amount, advertisement display amount, and installation amount based on the advertisement history information.
여기서, 광고표시율은 아래 [수식 1]과 같이 광고제공량 대비 광고표시량 간의 비율이며, 또한 설치율은 아래 [수식 2]과 같이 광고표시량 대비 설치량 간의 비율을 일컫는다.Here, the advertisement display rate is the ratio between the advertisement display amount and the advertisement display amount as shown in [Equation 1] below, and the installation rate refers to the ratio between the installation amount and the advertisement display amount as shown in [Equation 2] below.
[수식 1][Equation 1]
광고표시율(Fillrate) = 광고표시량 / 광고제공량 * 10Fill rate = Display volume / Serving volume * 10
[수식 2][Formula 2]
설치율(ITR, Install Through Ratio) = 설치량 / 광고표시량Install Through Ratio (ITR) = install volume / advertisement display volume
이때, 확인부(220)는 광고표시율 및 설치율을 확인함에 있어서, 위와 마찬가지로 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각을 구분하여 확인하게 된다.In this case, the confirmation unit 220 identifies the application display rate and the installation rate by identifying each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web>.
예컨대, 확인부(220)는 아래 [수식 3] 및 [수식 4]와 같이 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여 일누적 광고표시율을 확인할 수 있다.For example, the verification unit 220 may display cumulative advertisement display rates for each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web> as shown in Equations 3 and 4 below. can confirm.
[수식 3][Equation 3]
App 일누적 광고표시율 = App 일누적 광고표시량 / App 일누적 광고제공량 * 10App cumulative ad display rate = App cumulative ad display volume / App cumulative ad serving volume * 10
[수식 4][Equation 4]
Web 일누적 광고표시율 = Web 일누적 광고표시량 / Web 일누적 광고제공량 * 10Web cumulative advertisement display rate = Web cumulative advertisement display volume / Web cumulative advertisement serving volume * 10
마찬가지로, 서비스 확인부(25)는 아래 [수식 5] 및 [수식 6]과 같이 설치율을 확인함에 있어서, 광고표시율과 마찬가지로 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여 일누적 광고표시율을 확인할 수 있다.Similarly, the service confirmation unit 25 checks the installation rate as shown in [Equation 5] and [Equation 6] below, the application type advertisement output device (10 <App>) and the web type advertisement output device 10, similar to the advertisement display rate <Web>) You can check the cumulative advertisement display rate for each.
[수식 5][Equation 5]
App 일누적 설치율(ITR) = App 일누적 설치량 / App 일누적 광고표시량App cumulative install rate (ITR) = App cumulative install volume / App cumulative ad display volume
[수식 6][Equation 6]
Web 일누적 설치율(ITR) = Web 일누적 설치량 / Web 일누적 광고표시량Web cumulative installation rate (ITR) = Web cumulative installation volume / Web cumulative advertisement display volume
여기서, 분모가 되는 일누적 광고표시량이 '0'인 경우, 일누적 설치율은 기 설정된 평균값(동일 업종 광고들의 평균 설치율)이 되며, 분자가 되는 일누적 광고표시량이 '0'인 경우 일누적 설치율은 기 설정된 최저값(동일 업종 광고들의 최저 설치율)이 될 수 있다.Here, when the cumulative advertisement display amount to be the denominator is '0', the cumulative installation rate is a predetermined average value (average installation rate of the same industry advertisements), and when the cumulative advertisement display amount to be the numerator is '0', the cumulative installation rate is 0. May be a predetermined minimum value (lowest install rate of ads of the same industry).
그리고, 서비스 결정부(26)는 다수의 광고 출력장치(10)에 대한 광고제한량을 결정하는 기능을 수행한다.In addition, the service determination unit 26 performs a function of determining an advertisement limiting amount for the plurality of advertisement output devices 10.
보다 구체적으로, 서비스 결정부(26)는 다수의 광고 출력장치(10)에서 애플리케이션이 설치목표량만큼 설치될 수 있도록 광고제한량을 결정하여, 서비스 제공부(24)로 하여금 결정된 광고제한량 한도 내에서만 광고를 제공하도록 한다.More specifically, the service determination unit 26 determines the advertisement limit amount so that the application can be installed by the installation target amount in the plurality of advertisement output devices 10, so that the service provider 24 advertises only within the determined advertisement limit amount. To provide.
여기서, 설치목표량은 광고주가 설정한 광고집행기간 동안의 전체 설치목표량을 분 단위(1분)로 환산한 것으로서, 아래 [수식 7]과 같이 구해질 수 있다.In this case, the installation target amount is calculated by converting the total installation target amount during the advertisement execution period set by the advertiser into minute units (1 minute), as shown in Equation 7 below.
[수식 7][Formula 7]
1분 전체(App + Web) 설치목표량 = [전체 설치목표량 - (App 전체누적 설치량 + Web 전체누적 설치량)] / 분으로 환산한 광고잔여집행기간1 minute total (App + Web) installation target amount = [All installation target amount-(App total cumulative installation amount + Web total cumulative installation amount)] / min.
이러한, 설치목표량은 아래 [수식 8] 및 [수식 9]와 같이 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여 분 단위 설치목표량으로 구분될 수 있다.Such an installation target amount may be divided into an installation target amount for each minute for each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web> as shown in Equations 8 and 9 below. Can be.
[수식 8]Equation 8
1분 App 설치목표량 = App 일누적 설치량 / (App 일누적 설치량 + Web 일누적 설치량) x 1분 전체 설치목표량1 minute App installation target = App cumulative installation / (App cumulative installation + Web cumulative installation) x 1 min total installation
[수식 9]Equation 9
1분 Web 설치목표량 = 1분 전체 설치목표량 - 1분 App 설치목표량1 minute Web installation target = 1 minute total installation target-1 minute App installation target
이때, 결정부(220)는 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여, 광고제한량을 결정하기 위해, 다수의 광고 출력장치(10)에서 애플리케이션이 설치목표량만큼 설치되는데 요구되는 광고표시요구량을 확인하고, 나아가 상기 다수의 광고 출력장치에서 상기 광고표시요구량만큼의 광고를 표시하는데 요구되는 것으로 확인되는 광고제공요구량을 광고제한량으로서 결정하게 된다.In this case, the determination unit 220 determines a plurality of advertisement output devices 10 in order to determine an advertisement limit amount for each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web>. In the present invention, the advertisement display request amount required to be installed as much as the installation target amount is checked, and further, the advertisement providing request amount confirmed to be required to display the advertisement as much as the advertisement display demand amount is determined as the advertisement limit amount. .
이는 아래 [수식 10] 및 [수식 11]과 같이 표현될 수 있다.This may be expressed as in Equations 10 and 11 below.
[수식 10] Equation 10
1분 App 광고제한량 = 10 x (1분 App 설치목표량 / App 일누적 설치율) x (10 / App 일누적 광고표시율)1 minute App advertisement limit = 10 x (1 minute App installation target / App cumulative install rate) x (10 / App cumulative ad display rate)
[수식 11][Equation 11]
1분 Web 광고제한량 = 10 x (1분 Web 설치목표량 / Web 일누적 설치율) x (10 / Web 일누적 광고표시율)1 min web advertisement limit = 10 x (1 min web installation target / web cumulative installation rate) x (10 / web cumulative advertisement display rate)
여기서, 광고표시요구량은 설치목표량에 상기 설치율을 역산한 결과 값에 해당하며, 또한, 광고제공요구량은 상기 광고표시요구량에 광고표시율을 역산한 결과 값에 해당한다.Here, the advertisement display demand amount corresponds to a result value obtained by inverting the installation rate to an installation target amount, and the advertisement provision demand amount corresponds to a result value obtained by inverting an advertisement display rate to the advertisement display demand amount.
이상에서 살펴본 바와 같이, 본 발명의 일 실시예에 따른 광고 제공 시스템에 따르면, 다수의 광고 출력장치(10)에서 광고를 수신하여 표시하였으며 상기 광고와 관련된 애플리케이션을 설치하였는지 여부를 확인할 수 있는 광고이력정보를 기초로 상기 다수의 광고 출력장치(10)에 제공할 수 있는 광고제공량인 광고제한량을 결정하여, 결정된 광고제한량 한도 내에서만 광고가 제공되도록 함으로써, 다수의 광고 출력장치(10)에서 광고와 관련된 애플리케이션이 설치목표량만큼만 설치되도록 할 수 있다.As described above, according to the advertisement providing system according to an embodiment of the present invention, a plurality of advertisement output device 10 has received and displayed the advertisement and the advertisement history to confirm whether the application associated with the advertisement is installed The advertisement limiting amount, which is an advertisement providing amount that can be provided to the plurality of advertisement output devices 10, is determined based on the information, so that the advertisement is provided only within the determined limit of advertisement amount, so that the advertisements in the plurality of advertisement output devices 10 It is possible to ensure that the relevant application is installed only as much as the installation target amount.
한편, 광고 등록부(27)는 광고 출력장치로 전송할 광고 컨텐츠를 등록받기 위해서 구현될 수 있다. 광고 출력장치로 전송될 다양한 광고가 광고 등록부를 통해 등록될 수 있다. 광고 등록부(27)를 통해 등록되는 광고는 각각의 식별자 정보가 할당될 수 있다.Meanwhile, the advertisement registration unit 27 may be implemented to receive advertisement content to be transmitted to the advertisement output device. Various advertisements to be sent to the advertisement output device may be registered through the advertisement register. Advertisements registered through the advertisement registration unit 27 may be assigned respective identifier information.
사용자 정보 처리부(28)는 광고 출력장치별로 광고를 제공하기 위한 정보를 처리하기 위해 구현될 수 있다. 광고 출력장치별로 광고를 제공하기 위한 정보는 광고 출력장치별 광고 결정 정보라는 용어로 표현할 수 있다. 전술한 바와 같이 광고 출력장치로 제공되는 광고는 광고 출력장치에 대응되는 이전 광고 컨텐츠 관련 기록을 기반으로 결정되어 제공될 수 있다.The user information processor 28 may be implemented to process information for providing an advertisement for each advertisement output device. Information for providing an advertisement for each advertisement output device may be expressed in terms of advertisement determination information for each advertisement output device. As described above, the advertisement provided to the advertisement output device may be determined and provided based on a previous advertisement content related record corresponding to the advertisement output device.
예를 들어, 광고 서비스장치(20)는 광고 출력장치가 이전에 접속한 매체에서 광고 출력장치로 노출된 광고의 빈도, 광고 출력장치가 클릭한 광고의 개수 등을 기반으로 광고 출력장치로 전송할 광고에 대해 결정할 수 있다. 즉, 사용자 정보 처리부(28)는 광고 출력장치로 전송할 광고를 결정하기 위한 정보인 광고 출력장치별 광고 결정 정보를 처리하기 위해 구현될 수 있다.For example, the advertisement service apparatus 20 may transmit the advertisement to the advertisement output apparatus based on the frequency of advertisements exposed to the advertisement output apparatus from the medium previously accessed by the advertisement output apparatus, the number of advertisements clicked by the advertisement output apparatus, and the like. Can be decided on. That is, the user information processor 28 may be implemented to process advertisement determination information for each advertisement output device, which is information for determining an advertisement to be transmitted to the advertisement output device.
광고 스케줄링부(29)는 사용자 정보 처리부(28)의 개별 사용자 정보를 기반으로 특정 매체에 액세스한 개별 광고 출력장치로 전송될 광고를 스케줄링할 수 있다. 예를 들어, 광고 스케줄링부(29)는 광고 출력장치의 매체별 CTR에 대한 정보를 수신하고, CTR의 임계값을 기준으로 특정 매체에 대해 CPM 광고를 노출할지 CPC 광고를 노출할지 여부를 결정할 수 있다. 또한, 도 2에서 전술한 바와 같이 광고별 개별 매체 통계 정보 및 광고별 전 매체 통계 정보를 기반으로 각 매체별로 광고 출력장치의 광고 상품 타입 및 광고 우선 순위를 결정할 수 있다.The advertisement scheduling unit 29 may schedule an advertisement to be transmitted to an individual advertisement output device that accesses a specific medium based on the individual user information of the user information processing unit 28. For example, the advertisement scheduling unit 29 may receive information about the CTR for each medium of the advertisement output device and determine whether to expose the CPM advertisement or the CPC advertisement for a specific medium based on the threshold value of the CTR. have. In addition, as described above with reference to FIG. 2, the advertisement product type and the advertisement priority of the advertisement output device may be determined for each medium based on the individual medium statistical information for each advertisement and all medium statistical information for each advertisement.
예를 들어, 제1 사용자의 A 매체에 대한 개별 사용자 정보가 존재하는 경우, 광고 스케줄링부(29)는 제1 광고, 제3 광고 및 제2 광고를 순차적으로 스케줄링할 수 있다.For example, when there is individual user information on medium A of the first user, the advertisement scheduling unit 29 may sequentially schedule the first advertisement, the third advertisement, and the second advertisement.
구체적인 예로 광고 스케줄링부(29)는 우선 순위가 설정된 제1 광고, 제2광고, 제3 광고가 종료되었는지 여부를 판단하고, 종료되지 않은 경우, 제1 광고, 제3 광고, 제2 광고를 순차적으로 스케줄링할 수 있다. 또한, 광고 스케줄링부(29)는 우선 순위가 설정된 광고(제1 광고, 제2광고, 제3 광고)와 랜덤 광고의 비율을 일정한 비율(8:2)로 설정하여 전송할 수도 있다. As a specific example, the advertisement scheduling unit 29 determines whether the first advertisement, the second advertisement, and the third advertisement, which are set in priority, is terminated. Can be scheduled. In addition, the advertisement scheduling unit 29 may set and transmit a ratio of a priority advertisement (first advertisement, second advertisement, third advertisement) and random advertisement at a predetermined ratio (8: 2).
광고 스케줄링부(29)의 판단 결과 제1 광고, 제2 광고 및 제3 광고 중 적어도 하나의 광고가 종료된 경우, 해당 광고를 제외하고 우선 순위가 설정된 광고와 랜덤 광고의 비율을 조정하여 광고 출력장치로 광고를 전송할 수 있다.When the advertisement scheduling unit 29 determines that at least one of the first advertisement, the second advertisement, and the third advertisement is terminated, the advertisement output is adjusted by adjusting the ratio of the priority advertisement and the random advertisement except the corresponding advertisement. Advertisements can be sent to the device.
광고 스케줄링부(29)의 판단 결과 제1 광고, 제2 광고 및 제3 광고가 모두 종료된 경우, CPC의 광고 중 유료 광고와 무료 광고의 일정한 비율(예를 들어, 8:2) 정도로 설정하여 여러가지 광고를 랜덤하게 스케줄링하여 광고를 광고 출력장치로 전송할 수 있다. CPC 광고가 전혀 없다면 상품 타입에 상관없이 유료 광고 및 무료 광고의 비율을 8:2가 되도록 랜덤하게 스케줄링하여 광고를 광고 출력장치로 전송할 수 있다.As a result of the determination of the advertisement scheduling unit 29, when all of the first advertisement, the second advertisement, and the third advertisement are terminated, a predetermined ratio (for example, 8: 2) of the paid advertisement and the free advertisement among the advertisements of the CPC is set. Various advertisements may be randomly scheduled to transmit advertisements to the advertisement output device. If there is no CPC advertisement, the advertisement may be transmitted to the advertisement output device by randomly scheduling the ratio of the paid advertisement and the free advertisement to 8: 2 regardless of the product type.
또한, 광고 스케줄링부(29)는 스케줄링 시점의 1시간 전 로그를 기반으로 한 개별 사용자 정보를 기반으로 광고 스케줄링을 수행할 수 있다. 광고 스케줄링은 매 10분 주기마다 수행하여 스케줄링된 광고를 전송할 수 있다.In addition, the advertisement scheduling unit 29 may perform advertisement scheduling based on individual user information based on a log 1 hour before the scheduling time. Ad scheduling may be performed every 10 minutes to transmit the scheduled advertisement.
본 발명의 또 다른 실시 예에 따르면, 광고 스케줄링부(29)에서는 광고 출력장치가 접속한 매체에 대한 이전 기록이 존재하지 않는 경우, 상품 타입에 관계없이 유료 광고와 무료 광고의 비율을 특정 비율(예를 들어, 8:2) 정도로 설정하여 랜덤하게 선택하여 광고 출력장치로 전송할 수 있다. 광고 스케줄링부(29)가 상품 타입에 관계없이 여러가지 광고를 랜덤하게 광고를 전송함으로써 최대한 다양한 광고를 제약된 광고 자원 내에서 송출을 하고 사용자의 광고에 대한 반응 정보를 획득할 수 있다.According to another embodiment of the present invention, if there is no previous record for the medium to which the advertisement output apparatus is connected, the advertisement scheduling unit 29 sets the ratio of the paid advertisement and the free advertisement regardless of the product type. For example, it may be set to about 8: 2) and randomly selected and transmitted to the advertisement output device. The advertisement scheduling unit 29 may transmit various advertisements randomly regardless of the product type to send out various advertisements within the limited advertisement resources and obtain response information about the advertisement of the user.
이상으로 본 발명의 실시 예에 따른 광고 서비스 장치(20)의 주요 구성 및 동작 방법에 대해 설명하였다.The main configuration and operation method of the advertisement service device 20 according to the embodiment of the present invention have been described above.
본 발명의 실시 예에 따른 광고 서비스 장치(20)는 하드웨어적으로는 통상적인 웹서버(Web Server) 또는 네트워크 서버와 동일한 구성을 하고 있다. 그러나, 소프트웨어적으로는 C, C++, Java, Visual Basic, Visual C 등과 같은 언어를 통하여 구현되는 프로그램 모듈(Module)을 포함한다. 광고 서비스 장치(20)는 웹서버 또는 네트워크 서버의 형태로 구현될 수 있으며, 웹서버는 일반적으로 인터넷과 같은 개방형 컴퓨터 네트워크를 통하여 불특정 다수 클라이언트 및/또는 다른 서버와 연결되어 있고, 클라이언트 또는 다른 웹서버의 작업수행 요청을 접수하고 그에 대한 작업 결과를 도출하여 제공하는 컴퓨터 시스템 및 그를 위하여 설치되어 있는 컴퓨터 소프트웨어(웹서버 프로그램)를 뜻하는 것이다. 그러나, 전술한 웹서버 프로그램 이외에도, 웹서버 상에서 동작하는 일련의 응용 프로그램(Application Program)과 경우에 따라서는 내부에 구축되어 있는 각종 데이터베이스를 포함하는 넓은 개념으로 이해되어야 할 것이다. 이러한 광고 서비스 장치(20)는 일반적인 서버용 하드웨어에 도스(DOS), 윈도우(Windows), 리눅스(Linux), 유닉스(UNIX), 매킨토시(Macintosh) 등의 운영체제에 따라 다양하게 제공되고 있는 웹서버 프로그램을 이용하여 구현될 수 있으며, 대표적인 것으로는 윈도우 환경에서 사용되는 웹사이트(Website), IIS(Internet Information Server)와 유닉스환경에서 사용되는 CERN, NCSA, APPACH 등이 이용될 수 있다. 또한, 광고 서비스 장치(20)는 서비스 가입 정보를 분류하여 회원 데이터베이스(Database)에 저장시키고 관리할 수 있으며, 이러한 데이터베이스는 광고 서비스 장치(20)의 내부 또는 외부에 구현될 수 있다. 이때, 광고 서비스 장치(20) 내부에 구현되는 상기 데이터베이스는 서비스 저장부(23)가 될 수 있다. The advertisement service apparatus 20 according to an embodiment of the present invention has the same configuration as a conventional web server or network server. However, software includes program modules implemented through languages such as C, C ++, Java, Visual Basic, Visual C, and the like. The advertising service device 20 may be implemented in the form of a web server or a network server, which is generally connected to an unspecified number of clients and / or other servers via an open computer network such as the Internet, and which is connected to a client or other web. It refers to a computer system that receives a server's task execution request and derives and provides a work result thereof, and a computer software (web server program) installed therefor. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs (Application Program) running on a web server and, in some cases, various databases built therein. The advertisement service device 20 is a web server program that is provided in a variety of operating systems, such as DOS (DOS), Windows (Windows), Linux (UNIX), Macintosh (Macintosh) in general server hardware It can be implemented by using, and representative examples may be a website (Website) used in the Windows environment, Internet Information Server (IIS) and CERN, NCSA, APPACH used in the Unix environment. In addition, the advertisement service device 20 may classify service subscription information, store and manage the service subscription information in a member database, and the database may be implemented inside or outside the advertisement service device 20. In this case, the database implemented in the advertisement service device 20 may be a service storage unit 23.
또한, 본 발명의 광고 서비스 장치(20)는 서버 기반 컴퓨팅 방식 또는 클라우드 방식으로 동작하는 하나 이상의 서버로 구현될 수 있다. 특히, 광고 제공 시스템(100)을 통해 송수신되는 정보는 인터넷 상의 클라우드 컴퓨팅 장치에 영구적으로 저장될 수 있는 클라우드 컴퓨팅(Cloud Computing) 기능을 통해 제공될 수 있다. 여기서, 클라우드 컴퓨팅은 데스크톱, 태블릿 컴퓨터, 노트북, 넷북 및 스마트폰 등의 디지털 단말기에 인터넷 기술을 활용하여 가상화된 IT(Information Technology) 자원, 예를 들어, 하드웨어(서버, 스토리지, 네트워크 등), 소프트웨어(데이터베이스, 보안, 웹 서버 등), 서비스, 데이터 등을 온 디맨드(On demand) 방식으로 서비스하는 기술을 의미한다. 본 발명에 있어서, 하나 이상의 광고 출력장치(10) 및 광고 서비스 장치(20) 사이에 송수신되는 모든 정보는 인터넷 상의 클라우드 컴퓨팅 장치에 저장되고, 언제 어디서든 전송될 수 있다.In addition, the advertisement service device 20 of the present invention may be implemented as one or more servers operating in a server-based computing or cloud. In particular, information transmitted and received through the advertisement providing system 100 may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data. In the present invention, all information transmitted and received between the one or more advertisement output device 10 and the advertisement service device 20 is stored in a cloud computing device on the Internet, and can be transmitted anytime, anywhere.
비록 본 명세서와 도면에서는 예시적인 장치 구성을 기술하고 있지만, 본 명세서에서 설명하는 기능적인 동작과 주제의 구현물들은 다른 유형의 디지털 전자 회로로 구현되거나, 본 명세서에서 개시하는 구조 및 그 구조적인 등가물들을 포함하는 컴퓨터 소프트웨어, 펌웨어 혹은 하드웨어로 구현되거나, 이들 중 하나 이상의 결합으로 구현 가능하다. 본 명세서에서 설명하는 주제의 구현물들은 하나 이상의 컴퓨터 프로그램 제품, 다시 말해 본 발명에 따른 장치의 동작을 제어하기 위하여 혹은 이것에 의한 실행을 위하여 유형의 프로그램 저장매체 상에 인코딩된 컴퓨터 프로그램 명령에 관한 하나 이상의 모듈로서 구현될 수 있다. 컴퓨터로 판독 가능한 매체는 기계로 판독 가능한 저장 장치, 기계로 판독 가능한 저장 기판, 메모리 장치, 기계로 판독 가능한 전파형 신호에 영향을 미치는 물질의 조성물 혹은 이들 중 하나 이상의 조합일 수 있다.Although the specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or modified from the structures and structural equivalents disclosed herein. It may be implemented in computer software, firmware or hardware, including, or a combination of one or more of them. Implementations of the subject matter described herein relate to one or more computer program products, ie computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of an apparatus according to the invention. It may be implemented as the above module. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.
이하, 본 발명의 실시 예에 따른 광고 데이터 할당 방법에 대해 설명하도록 한다. Hereinafter, an advertisement data allocation method according to an embodiment of the present invention will be described.
도 5는 본 발명의 실시 예에 따른 광고 데이터 할당 방법을 개략적으로 설명하기 위한 흐름도이며, 도 6은 본 발명의 실시 예에 따른 광고 출력장치별로 등급 평가를 산출하는 방법을 설명하기 위한 흐름도이며, 도 7은 본 발명의 실시 예에 따른 등급 평가에 따라 광고 데이터 할당 방법을 설명하기 위한 흐름도이다.5 is a flowchart illustrating a method of allocating advertisement data according to an embodiment of the present invention, and FIG. 6 is a flowchart illustrating a method of calculating a rating for each advertisement output device according to an embodiment of the present invention. 7 is a flowchart illustrating a method for allocating advertisement data according to a rating according to an embodiment of the present invention.
먼저, 도 1 및 도 5를 참조하면, 본 발명의 실시 예에 따른 광고 서비스 장치(20)는 먼저, 광고 출력장치(10)로 컨텐츠를 제공하고 관리하는 하나 이상의 광고 제공 장치(미도시)로부터 광고 데이터를 수신하여 획득할 수 있다(S100). First, referring to FIGS. 1 and 5, an advertisement service apparatus 20 according to an exemplary embodiment of the present invention may first be provided from at least one advertisement providing apparatus (not shown) that provides and manages content to the advertisement output apparatus 10. The advertisement data may be received and obtained (S100).
이후, 광고 서비스 장치(20)는 광고 출력장치(10)별로 등급 평가를 수행하게 된다(S200). 여기서, 둘 이상의 광고 출력장치(10)는 사전에 상호간의 크로스 광고 서비스 제공이 약속된 상태가 될 수 있으나, 이에 한정되는 것은 아니다. Thereafter, the advertisement service device 20 performs rating evaluation for each advertisement output device 10 (S200). Here, the two or more advertisement output devices 10 may be in a state in which a mutual advertisement service is promised in advance, but is not limited thereto.
광고 출력장치(10)별로 등급 평가를 수행하는 과정에 대해 도 6을 참조하여 설명하면, 광고 서비스 장치(10)는 크로스 광고 서비스를 제공할 둘 이상의 광고 출력장치(10)에 대한 정보를 수집한다(S201). 상기 광고 출력장치(10)에 대한 정보는 도 5의 S100 단계에서, 광고 제공 장치(미도시)로부터 광고 출력장치(10)에 대한 정보를 획득할 수도 있다.Referring to FIG. 6, a process of performing a rating for each advertisement output device 10 will be described. The advertisement service device 10 collects information on two or more advertisement output devices 10 to provide a cross advertisement service. (S201). The information on the advertisement output device 10 may obtain information about the advertisement output device 10 from an advertisement providing device (not shown) in step S100 of FIG. 5.
그리고 나서, 광고 서비스 장치(20)는 광고 출력장치(10)별로 UV, PV, IMPR/REQ, CLK/IMPR, CLK/REQ 파라미터를 산출한다(S203).Then, the advertisement service device 20 calculates UV, PV, IMPR / REQ, CLK / IMPR, and CLK / REQ parameters for each advertisement output device 10 (S203).
UV 파라미터는 사용자 접속 수를 의미하며, PV 파라미터는 서비스 페이지 접속 수를 의미한다. 또한, IMPR/REQ는 광고 요청 수 대비 광고 노출 수를 의미하는 파라미터이며, CLK/IMPR은 광고 노출 수 대비 광고 클릭 수를 의미하는 파라미터이다. 또한 CLK/REQ는 광고 요청 수 대비 광고 클릭 수를 의미하는 파라미터이다. The UV parameter refers to the number of user connections, and the PV parameter refers to the number of service page connections. In addition, IMPR / REQ is a parameter representing the number of advertisement impressions compared to the number of advertisement requests, and CLK / IMPR is a parameter representing the number of advertisement clicks compared to the number of advertisement impressions. In addition, CLK / REQ is a parameter that indicates the number of clicks on an advertisement compared to the number of advertisement requests.
광고 출력장치(10)별로 상술한 파라미터 값이 산출되면, 광고 서비스 장치(20)는 기 설정된 등급 기준과 비교하여, 광고 출력장치(10)에 대한 등급 평가를 산출하게 된다(S205). 그리고 나서 광고 서비스 장치(20)는 광고 출력장치(10)의 등급 평가 결과를 저장한다(S207).When the above-described parameter value is calculated for each of the advertisement output apparatuses 10, the advertisement service apparatus 20 may calculate a rating for the advertisement output apparatus 10 by comparing with the preset rating criteria (S205). Then, the advertisement service device 20 stores the rating result of the advertisement output device 10 (S207).
다시 도 5를 참조하면, 이후, 광고 서비스 장치(20)는 광고 출력장치(10)로 산출된 등급 평가 결과에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하고, 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하게 된다(S300).Referring back to FIG. 5, afterwards, the advertisement service apparatus 20 according to the rating evaluation result calculated by the advertisement output apparatus 10, the advertisement data for the content serviced by another advertisement output apparatus for one advertisement output apparatus. The volume is distributed and the corresponding advertisement data is provided to each advertisement output device according to the distributed advertisement data volume (S300).
광고 데이터 할당 방법에 대해 도 7을 참조하여 설명하면, 광고 서비스 장치(20)는 어느 하나의 광고 출력장치(10)로부터 광고 데이터 요청을 수신한다(S301). 예컨대 상기 제1 광고 출력장치(10a)로부터 광고 데이터 요청이 수신되면, 광고 서비스 장치(20)는 상기 제1 광고 출력장치(10a)의 등급 평가 결과를 확인한다(S303).The advertisement data allocation method will be described with reference to FIG. 7, and the advertisement service apparatus 20 receives an advertisement data request from any one advertisement output apparatus 10 (S301). For example, when an advertisement data request is received from the first advertisement output device 10a, the advertisement service device 20 checks the rating evaluation result of the first advertisement output device 10a (S303).
여기서, 광고 데이터 요청을 수신하는 단계는 생략될 수 있으며, 광고 데이터 요청을 수신하는 단계가 생략될 경우, 광고 서비스 장치(20)는 광고 출력장치(10)별 등급 평가를 산출하게 되면, 산출된 등급 평가에 따라 광고 데이터를 배분하며, 그 이후에 광고 데이터 요청을 수신할 수도 있다. Here, the step of receiving the advertisement data request may be omitted. If the step of receiving the advertisement data request is omitted, the advertisement service device 20 calculates a rating for each advertisement output device 10. The advertisement data may be distributed according to the rating, and then the advertisement data request may be received.
그리고 나서, 광고 서비스 장치(10)는 등급 평가 결과에 따라 광고 데이터를 배분한다(S305). 예컨대, 제1 광고 출력장치(10a)의 등급 평가 결과가 2등급이고, 광고 데이터를 등록한 제2 광고 출력장치(10b)의 등급 평가 결과가 1등급일 경우, 광고 서비스 장치(10)는 제1 광고 출력장치(10a)에 대하여 제2 광고 출력장치(10b)의 광고 데이터를 제1 광고 출력장치(10a)가 허용할 수 있는 최대 물량 이하로 배분하게 된다. 또한, 제2 광고 출력장치(10b)에 대하여 제1 광고 출력장치(10a)의 광고 데이터를 상기 제1 광고 출력장치(10a)로 배분된 광고 데이터 물량의 배수만큼 배분하게 된다.Then, the advertisement service device 10 distributes the advertisement data according to the rating evaluation result (S305). For example, when the rating evaluation result of the first advertisement output apparatus 10a is two grades, and the rating evaluation result of the second advertisement output apparatus 10b that registered the advertisement data is first grade, the advertisement service apparatus 10 may determine the first grade. The advertisement data of the second advertisement output device 10b may be distributed to the advertisement output device 10a to a maximum quantity or less that the first advertisement output device 10a may allow. In addition, the advertisement data of the first advertisement output device 10a is distributed to the second advertisement output device 10b by a multiple of the quantity of advertisement data distributed to the first advertisement output device 10a.
만일, 제1 광고 출력장치(10a) 및 제2 광고 출력장치(10b) 간의 등급이 동일할 경우, 광고 서비스 장치(20)는 제1 광고 출력장치(10a) 및 제2 광고 출력장치(10b)를 일대일로 광고 데이터를 배분할 수 있다. If the first advertisement output device 10a and the second advertisement output device 10b have the same grade, the advertisement service device 20 may include the first advertisement output device 10a and the second advertisement output device 10b. To distribute the advertising data one-to-one.
또 다른 예를 들어, 제1 광고 출력장치(10a)의 광고 데이터를 노출할 수 있는 최대 물량이 3개이고, 할당된 제2 광고 출력장치(10b)의 광고 데이터가 5개이며, 제3 광고 출력장치(10c)의 광고 데이터가 3개일 경우, 광고 서비스 장치(20)는 상기 제2 광고 출력장치(10b) 및 제3 광고 출력장치(10c)의 등급 평가 결과를 확인하고, 더 높은 등급인 제2 광고 출력장치(10b)의 광고 데이터를 우선하여 제1 광고 출력장치(10a)에 할당하게 된다. As another example, the maximum quantity of the advertisement data of the first advertisement output device 10a can be exposed to three, the allocated advertisement data of the second advertisement output device 10b is five, and the third advertisement output is available. When there are three advertisement data of the device 10c, the advertisement service device 20 checks the rating evaluation result of the second advertisement output device 10b and the third advertisement output device 10c, The advertisement data of the second advertisement output device 10b is first assigned to the first advertisement output device 10a.
이러한 과정을 거쳐 광고 데이터 배분이 완료되면, 광고 서비스 장치(20)는 해당되는 광고 출력장치(10)로 광고 데이터를 전송할 수 있다. When distribution of advertisement data is completed through such a process, the advertisement service apparatus 20 may transmit the advertisement data to the corresponding advertisement output apparatus 10.
이와 같이, 둘 이상의 광고 출력장치 간의 크로스 광고 서비스에 있어서, 각각의 광고 출력장치별로 등급 평가를 산출하고, 산출된 등급 평가에 따라 상호간의 광고 출력장치에 대한 광고 데이터를 할당하고 물량을 조절함으로써, 광고 매체간의 광고 데이터를 보다 용이하게 할당하고 물량을 조절할 수 있다는 우수한 효과가 있다.As such, in the cross-advertisement service between two or more advertisement output devices, by calculating a rating for each advertisement output device, by assigning the advertisement data for the advertisement output device to each other and adjusting the quantity according to the calculated rating, There is an excellent effect that it is possible to more easily allocate the advertising data between the advertising media and the volume control.
또한, 본 발명은, 광고 효과가 우수한 광고 출력장치 및 그렇지 못한 열세한 광고 출력장치 간에 광고 데이터 물량을 차등하여 배분함으로써, 광고 효과를 보다 더 높일 수 있으며, 광고 효과가 우수한 광고 출력장치에 많은 양의 광고 데이터가 할당된 경우, 이를 광고 등급을 이용하여 조절함으로써, 보다 손쉽게 광고 데이터의 물량을 조절할 수 있다는 우수한 효과가 있다. In addition, the present invention, by distributing the amount of advertising data between the advertising output device having excellent advertising effect and the poor advertising output device that is not good, it is possible to further increase the advertising effect, a large amount in the advertising output device with excellent advertising effect. If the advertising data is assigned, by adjusting it by using the advertising grade, there is an excellent effect that the amount of advertising data can be adjusted more easily.
이상으로 본 발명의 실시 예에 따른 광고 데이터 할당 방법에 대해 설명하였다.The ad data allocation method according to the embodiment of the present invention has been described above.
도 8은 본 발명에 따른 광고장치의 구성을 나타내는 블록도 이다.8 is a block diagram showing the configuration of an advertisement apparatus according to the present invention.
도 8을 참조하면, 본 발명에 따른 광고장치(40)는 제어부(41), 저장부(42) 및 통신부(43)를 포함한다. 여기서, 제어부(41)는 매체관리모듈(41a), 광고관리모듈(41b) 및 광고송출모듈(41c)을 포함하고, 저장부(42)는 광고 정보 DB(42a)를 포함한다.Referring to FIG. 8, the advertisement device 40 according to the present invention includes a control unit 41, a storage unit 42, and a communication unit 43. Here, the control unit 41 includes a media management module 41a, an advertisement management module 41b, and an advertisement sending module 41c, and the storage unit 42 includes an advertisement information DB 42a.
통신부(43)는 통신망(30)을 통해 광고 출력장치(10) 및 광고 서비스장치(20)와 통신하여 모바일 어플리케이션의 광고 제공을 위한 데이터를 송수신하는 기능을 수행한다. 특히, 본 발명에 따른 통신부(43)는 광고 서비스장치(20)로부터 제공되는 광고 정보를 수신하고, 광고 출력장치(10)의 요청에 따라 광고 정보에 포함된 광고를 광고 출력장치(10)로 전송한다.The communication unit 43 communicates with the advertisement output device 10 and the advertisement service device 20 through the communication network 30 to transmit and receive data for providing an advertisement of the mobile application. In particular, the communication unit 43 according to the present invention receives the advertisement information provided from the advertisement service apparatus 20, and at the request of the advertisement output apparatus 10, the advertisement included in the advertisement information to the advertisement output apparatus 10. send.
저장부(42)는 광고 서비스장치(20)의 기능 실행에 따른 모든 프로그램을 저장한다. 특히, 본 발명에 따른 저장부(42)는 어플리케이션 및 어플리케이션을 통해 제공되는 광고를 등록하는 광고 서비스장치(20)를 관리하는 프로그램, 광고 서비스장치(20)를 통해 등록되는 광고 정보에 포함되는 광고, 광고를 송출하기 위한 타겟 어플리케이션 및 타겟 어플리케이션으로 송출되는 광고에 대한 광고 노출 수량을 관리하는 프로그램, 타겟 어플리케이션으로 해당 광고를 송출하기 위하여 타겟 어플리케이션 별로 광고 정보를 관리하는 프로그램 등을 저장한다. 또한, 저장부(42)는 광고 서비스장치(20)로부터 등록되는 광고 정보를 광고 정보 DB(42a)에 저장한다. 예를 들어, 광고 정보는 'A-001-A', 'A-002-B', 'B-003-A', 'B-004-A' 등으로 구분될 수 있다. 여기서, A 서비스 장치는 자신의 어플리케이션인 A 타겟 어플리케이션으로 광고(001)를 기 설정된 광고 노출 횟수에 상응되도록 제공하거나, 다른 매체의 어플리케이션인 B 타겟 어플리케이션으로 광고(002)를 기 설정된 광고 노출 횟수에 상응되도록 제공한다. 한편, B 서비스 장치는 다른 매체의 어플리케이션인 A 타겟 어플리케이션으로 광고(004)를 기 설정된 광고 노출 횟수에 상응되도록 제공하거나, 자신의 어플리케이션인 B 타겟 어플리케이션으로 광고(003)를 기 설정된 광고 노출 횟수에 상응되도록 제공한다.The storage unit 42 stores all programs according to the execution of the function of the advertisement service apparatus 20. In particular, the storage unit 42 according to the present invention is a program for managing an advertisement service apparatus 20 for registering advertisements provided through applications and applications, advertisements included in advertisement information registered through the advertisement service apparatus 20. The program stores a target application for transmitting an advertisement and a program for managing an advertisement exposure quantity for an advertisement sent to the target application, and a program for managing advertisement information for each target application for transmitting the corresponding advertisement to the target application. In addition, the storage unit 42 stores advertisement information registered from the advertisement service apparatus 20 in the advertisement information DB 42a. For example, the advertisement information may be divided into 'A-001-A', 'A-002-B', 'B-003-A', and 'B-004-A'. Here, the A service device may provide the advertisement 001 to the A target application which is its application to correspond to the preset advertisement exposure number, or the advertisement 002 to the B target application which is the application of another medium to the preset advertisement exposure number. Provide corresponding ones. Meanwhile, the B service apparatus provides the advertisement 004 to the A target application, which is an application of another medium, to correspond to the preset advertisement exposure number, or the advertisement 003 to the B target application, which is its application, to the preset advertisement exposure number. Provide corresponding ones.
제어부(41)는 운영 체제 및 각 구성을 구동시키는 프로세스 장치가 될 수 있다. 특히, 본 발명의 실시 예에 따른 제어부(41)는 복수의 광고 서비스장치(20)로부터 각각의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록한다. 그리고, 제어부(41)는 복수의 서비스장치(30)로부터 제공되는 어플리케이션을 실행하는 광고 출력장치(10)의 요청에 따라 복수의 광고 서비스장치(20)로부터 등록된 광고 정보를 확인한다.The control unit 41 may be a process device for driving an operating system and each component. In particular, the controller 41 according to an embodiment of the present invention registers the advertisement information set to expose each advertisement to the application from the plurality of advertisement service apparatuses 20. The controller 41 checks the registered advertisement information from the plurality of advertisement service apparatuses 20 in response to a request of the advertisement output apparatus 10 executing an application provided from the plurality of service apparatuses 30.
제어부(41)는 실행된 어플리케이션과 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 광고 출력장치(10)로 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출한다. 이때, 제어부(41)는 광고 서비스장치(20)로부터 등록된 광고 정보를 분석하여 광고, 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 확인한다. 즉, 제어부(41)는 서비스장치에서 제공되는 어플리케이션 별로 등록된 광고 정보를 확인하여 각각의 광고를 노출하기 위한 횟수를 확인하고, 확인된 횟수에 따라 광고 출력장치(10)로 광고를 제공한다. 예를 들어, A 서비스장치를 통해 등록된 광고 정보에 광고(B), 타켓 어플리케이션(C), 광고 노출 수량(100회)인 경우, 광고장치(40)의 제어부(41)는 타겟 어플리케이션(C)를 실행하는 광고 출력장치(10)의 요청에 따라 광고(B)를 광고 노출 수량(100회) 만큼 송출할 수 있다. 한편, 제어부(41)는 광고 서비스장치(20)로부터 광고의 송출 대상이 되는 타겟 어플리케이션과, 송출하고자 하는 희망 노출 물량을 추가적으로 입력 받아 관리할 수도 있다.The controller 41 reflects whether the executed application matches the target application included in the advertisement information, and transmits an advertisement associated with the target application to the advertisement output device 10 according to a preset advertisement exposure quantity. At this time, the controller 41 analyzes the registered advertisement information from the advertisement service apparatus 20 and checks the information on the advertisement, the target application, and the advertisement exposure quantity. That is, the controller 41 checks the registered advertisement information for each application provided by the service device, checks the number of times to expose each advertisement, and provides the advertisement to the advertisement output device 10 according to the confirmed number. For example, when the advertisement information registered through the A service apparatus is the advertisement B, the target application C, and the advertisement exposure quantity (100 times), the control unit 41 of the advertisement apparatus 40 is the target application (C). According to a request of the advertisement output device 10 executing the advertisement B, the advertisement B may be transmitted as much as 100 times the advertisement exposure quantity. Meanwhile, the controller 41 may additionally receive and manage a target application, which is a target of advertisement transmission, and a desired exposure quantity to be transmitted from the advertisement service apparatus 20.
이와 같은 광고장치(40)의 기능을 보다 효과적으로 수행하기 위하여, 제어부(41)는 매체관리모듈(41a), 광고관리모듈(41b) 및 광고송출모듈(41c)을 포함한다. 특히, 본 발명에 따른 매체관리모듈(41a)은 어플리케이션 및 어플리케이션을 통해 제공되는 광고를 등록하는 광고 서비스장치(20)를 관리하는 기능을 수행한다. 또한, 광고관리모듈(41b)은 광고 서비스장치(20)를 통해 등록되는 광고 정보에 포함되는 광고, 광고를 송출하기 위한 타겟 어플리케이션 및 타겟 어플리케이션으로 송출되는 광고에 대한 광고 노출 수량을 관리하는 기능을 수행한다. 한편, 광고송출모듈(41c)은 타겟 어플리케이션으로 해당 광고를 송출하기 위하여 타겟 어플리케이션 별로 광고 정보를 관리하는 기능을 수행한다.In order to perform the function of the advertisement device 40 more effectively, the controller 41 includes a media management module 41a, an advertisement management module 41b, and an advertisement delivery module 41c. In particular, the media management module 41a according to the present invention performs a function of managing an advertisement service device 20 that registers an application and an advertisement provided through the application. In addition, the advertisement management module 41b manages an advertisement included in the advertisement information registered through the advertisement service apparatus 20, a target application for transmitting the advertisement, and a function of managing an advertisement exposure quantity for the advertisement transmitted to the target application. To perform. On the other hand, the advertisement sending module 41c performs a function of managing the advertisement information for each target application in order to send the corresponding advertisement to the target application.
도 9는 본 발명의 실시 예에 따른 모바일 어플리케이션의 광고를 제공하는 단말기의 동작 방법을 설명하기 위한 흐름도이다.9 is a flowchart illustrating a method of operating a terminal for providing an advertisement of a mobile application according to an embodiment of the present invention.
도 9를 참조하면, 본 발명에 따른 모바일 어플리케이션의 광고를 제공하는 광고 출력장치(10)는 S11 단계에서 광고 서비스장치(20)로부터 제공되는 어플리케이션을 실행한다. 그리고, 광고 출력장치(10)는 S13 단계에서 실행 중인 어플리케이션과 관련된 광고를 광고장치(40)로 요청한다.9, the advertisement output device 10 for providing an advertisement of a mobile application according to the present invention executes an application provided from the advertisement service device 20 in step S11. In addition, the advertisement output device 10 requests the advertisement device 40 for an advertisement related to the application being executed in step S13.
광고 출력장치(10)는 S15 단계에서 광고장치(40)로부터 광고가 수신되는지 확인한다. 여기서, 광고 출력장치(10)는 광고장치(40)로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신한다. 이후, 광고 출력장치(10)는 S17 단계에서 수신된 광고를 어플리케이션 실행 화면에 출력한다.The advertisement output device 10 checks whether an advertisement is received from the advertisement device 40 in step S15. Here, the advertisement output device 10 receives an advertisement provided by reflecting whether the target application included in the previously registered advertisement information matches the running application according to the preset advertisement exposure quantity. Thereafter, the advertisement output device 10 outputs the advertisement received in operation S17 to the application execution screen.
도 10은 본 발명의 실시 예에 따른 모바일 어플리케이션의 광고를 제공하는 서비스장치의 동작 방법을 설명하기 위한 흐름도이다.10 is a flowchart illustrating a method of operating a service apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
도 10을 참조하면, 본 발명에 따른 모바일 어플리케이션의 광고를 제공하는 광고 서비스장치(20)는 광고 출력장치(10)의 요청에 따라 어플리케이션을 제공하고, 각각의 광고를 어플리케이션에 노출하기 위하여 광고 정보를 설정하고, 설정된 광고 정보를 광고장치(40)에 등록한다(S21 내지 S25). 여기서, 광고 정보는 자신의 어플리케이션 또는 다른 서비스장치의 어플리케이션에 광고를 노출하기 위한 타겟 어플리케이션 및 광고 노출 수량에 대한 정보가 포함된다. 예를 들어, 광고 정보는 'A-001-A', 'A-002-B', 'B-003-A', 'B-004-A' 등으로 구분될 수 있다. 여기서, A 서비스 장치는 자싱의 어플리케이션인 A 타겟 어플리케이션으로 광고(001)를 기 설정된 광고 노출 횟수에 상응되도록 제공하거나, 다른 매체의 어플리케이션인 B 타겟 어플리케이션으로 광고(002)를 기 설정된 광고 노출 횟수에 상응되도록 제공한다. 한편, B 서비스 장치는 다른 매체의 어플리케이션인 A 타겟 어플리케이션으로 광고(004)를 기 설정된 광고 노출 횟수에 상응되도록 제공하거나, 자신의 어플리케이션인 B 타겟 어플리케이션으로 광고(003)를 기 설정된 광고 노출 횟수에 상응되도록 제공한다.Referring to FIG. 10, the advertisement service apparatus 20 for providing an advertisement of a mobile application according to the present invention provides an application according to a request of the advertisement output device 10, and provides advertisement information to expose each advertisement to the application. Set and register the set advertisement information in the advertisement device 40 (S21 to S25). Here, the advertisement information includes information about the target application and the advertisement exposure quantity for exposing the advertisement to the application of the own application or another service device. For example, the advertisement information may be divided into 'A-001-A', 'A-002-B', 'B-003-A', and 'B-004-A'. Here, the A service device may provide the advertisement 001 to the A target application, which is the application of Jasing, to correspond to the preset number of advertisement exposures, or the advertisement 002 to the B target application, which is an application of another medium, to the preset advertisement exposure number. Provide corresponding ones. Meanwhile, the B service apparatus provides the advertisement 004 to the A target application, which is an application of another medium, to correspond to the preset advertisement exposure number, or the advertisement 003 to the B target application, which is its application, to the preset advertisement exposure number. Provide corresponding ones.
도 11은 본 발명의 실시 예에 따른 모바일 어플리케이션의 광고를 제공하는 광고장치의 동작 방법을 설명하기 위한 흐름도이다.11 is a flowchart illustrating a method of operating an advertisement apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
도 11을 참조하면, 본 발명에 따른 모바일 어플리케이션의 광고를 제공하는 광고장치(40)는 S41 단계에서 복수의 광고 서비스장치(20)로부터 각각의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록한다. 그리고, 광고장치(40)는 S33 단계에서 광고 출력장치(10)로부터 광고를 요청하는 신호가 수신되는지 확인한다.Referring to FIG. 11, the advertisement device 40 for providing an advertisement of a mobile application according to the present invention registers advertisement information set to expose each advertisement to the application from the plurality of advertisement service apparatuses 20 in step S41. do. In operation S33, the advertisement device 40 checks whether a signal for requesting an advertisement is received from the advertisement output device 10.
광고가 요청되면, 광고장치(40)는 S35 단계에서 복수의 광고 서비스장치(20)로부터 등록된 광고 정보를 확인한다. 그리고, 광고장치(40)는 S37 단계에서 실행된 어플리케이션과 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 광고 출력장치(10)로 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출한다. 이때, 광고장치(40)는 광고 서비스장치(20)로부터 등록된 광고 정보를 분석하여 광고, 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 확인한다.If an advertisement is requested, the advertisement device 40 checks the advertisement information registered from the plurality of advertisement service apparatuses 20 in step S35. The advertisement device 40 transmits an advertisement associated with the target application to the advertisement output device 10 according to a preset advertisement exposure quantity by reflecting whether the application executed in step S37 matches the target application included in the advertisement information. . At this time, the advertisement device 40 analyzes the advertisement information registered from the advertisement service device 20 to check the information on the advertisement, the target application, and the advertisement exposure quantity.
즉, 광고장치(40)는 서비스장치에서 제공되는 어플리케이션 별로 등록된 광고 정보를 확인하여 각각의 광고를 노출하기 위한 횟수를 확인하고, 확인된 횟수에 따라 광고 출력장치(10)로 광고를 제공한다. 예를 들어, A 서비스장치를 통해 등록된 광고 정보에 광고(B), 타켓 어플리케이션(C), 광고 노출 수량(100회)인 경우, 광고장치(40)는 타겟 어플리케이션(C)를 실행하는 광고 출력장치(10)의 요청에 따라 광고(B)를 광고 노출 수량(100회) 만큼 송출할 수 있다. 한편, 광고장치(40)는 광고 서비스장치(20)로부터 광고의 송출 대상이 되는 타겟 어플리케이션과, 송출하고자 하는 희망 노출 물량을 추가적으로 입력 받아 관리할 수도 있다.That is, the advertisement device 40 checks the advertisement information registered for each application provided by the service device, checks the number of times to expose each advertisement, and provides the advertisement to the advertisement output device 10 according to the confirmed number. . For example, when the advertisement B, the target application C, and the advertisement exposure quantity (100 times) are included in the advertisement information registered through the A service device, the advertisement device 40 executes the advertisement for executing the target application C. According to the request of the output device 10, the advertisement B may be sent out as much as 100 times the advertisement exposure quantity. Meanwhile, the advertisement device 40 may additionally receive and manage a target application which is an object of advertisement transmission from the advertisement service apparatus 20 and a desired exposure quantity to be transmitted.
도 12a 내지 도 12d는 모바일 어플리케이션의 광고 제공 방법을 설명하기 위한 예시도 이다.12A to 12D are exemplary diagrams for describing an advertisement providing method of a mobile application.
도 12a에 도시된 바와 같이, A 서비스장치는 A 어플리케이션 제공하고, A 서비스장치는 A 어플리케이션을 통해 광고(801)를 제공한다. 또한, 도 12b에 도시된 바와 같이, B 서비스장치는 B 어플리케이션을 제공하고, B 서비스장치는 B 어플리케이션을 통해 광고(803)를 제공한다.As shown in FIG. 12A, the A service device provides the A application, and the A service device provides the advertisement 801 through the A application. In addition, as shown in FIG. 12B, the B service apparatus provides the B application, and the B service apparatus provides the advertisement 803 through the B application.
하지만, 도 12C에 도시된 바와 같이, B 서비스장치가 A 어플리케이션을 통해 광고(805) 제공을 원하여 광고(805)에 대한 광고 정보를 광고장치(40)에 등록하게 되면, 특정 단말기에 의해 A 어플리케이션이 실행되는 경우에 A 어플리케이션을 통해 B 서비스장치로부터 제공되는 광고(805)가 제공된다. 한편, 도 12d에 도시된 바와 같이, A 서비스장치가 B 어플리케이션을 통해 광고(807) 제공을 원하여 광고(807)에 대한 광고 정보를 광고장치(40)에 등록하게 되면, 특정 단말기에 의해 B 어플리케이션이 실행되는 경우에 B 어플리케이션을 통해 A 서비스장치로부터 제공되는 광고(807)가 제공된다.However, as shown in FIG. 12C, when the B service apparatus wants to provide the advertisement 805 through the A application and registers the advertisement information for the advertisement 805 in the advertisement apparatus 40, the specific terminal A may receive the advertisement 805. When the application is executed, an advertisement 805 provided from the B service apparatus through the A application is provided. On the other hand, as shown in FIG. 12D, when the A service device wants to provide the advertisement 807 through the B application and registers the advertisement information for the advertisement 807 in the advertisement device 40, the specific terminal B receives the advertisement information. When the application is executed, an advertisement 807 provided from the A service device through the B application is provided.
이하에서는 도 13 및 도 14를 참조하여, 본 발명의 일 실시 예에 따른 광고 서비스 방법을 설명하도록 한다.Hereinafter, the advertisement service method according to an embodiment of the present invention will be described with reference to FIGS. 13 and 14.
도 13을 참조하여 본 발명의 일 실시 예에 따른 광고 제공 시스템에서의 동작 흐름을 설명하도록 한다.Referring to Figure 13 will be described the operation flow in the advertisement providing system according to an embodiment of the present invention.
먼저, 다수의 광고 출력장치(10) 각각은 광고매체에 탑재된 소프트웨어개발킷(SDK, Software Development Kit)을 통해 광고 서비스장치(20)에 광고를 요청하고, 상기 광고 요청에 대한 응답으로서 광고 서비스장치(20)로부터 광고를 수신하여 표시하며, 나아가 표시된 광고와 관련된 애플리케이션을 다운로드 받아 설치한다(S110 내지 S120).First, each of the plurality of advertisement output devices 10 requests an advertisement to the advertisement service apparatus 20 through a software development kit (SDK) mounted on an advertisement medium, and serves as an advertisement service in response to the advertisement request. It receives and displays an advertisement from the device 20, and further downloads and installs an application related to the displayed advertisement (S110 to S120).
그리고 나서, 광고 서비스장치(20)는 광고제한량을 결정할 주기(예: 1일)가 도래하는 경우, 현재의 주기가 도래하기까지 수집된 광고이력정보를 기초로 다수의 광고 출력장치(10)에 대한 광고제공량, 다수의 광고 출력장치(10)에서 광고를 수신하여 표시한 광고표시량, 다수의 광고 출력장치에서 설치된 애플리케이션의 설치량 등을 확인한다(S130).Then, when a period (eg, 1 day) for determining an advertisement limit amount arrives, the advertisement service device 20 transmits to the plurality of advertisement output devices 10 based on the advertisement history information collected until the current period arrives. The amount of advertisement provided for the advertisement, the amount of advertisement display displayed by receiving the advertisement from the plurality of advertisement output devices 10, and the amount of installation of applications installed in the plurality of advertisement output devices are checked (S130).
그런 다음, 광고 서비스장치(20)는 광고이력정보를 기초로 앞서 언급한 광고제공량, 광고표시량, 및 설치량이 확인되면 확인된 정보 간의 비율에 해당하는 광고표시율 및 설치율을 확인한다(S140).Then, the advertisement service apparatus 20 checks the advertisement display rate and the installation rate corresponding to the ratio between the confirmed information, the advertisement providing amount, the advertisement display amount, and the installation amount based on the advertisement history information (S140).
이때, 광고 서비스장치(20)는 광고제공량 대비 광고표시량 간의 비율을 광고표시율로서 확인하며, 아울러 광고표시량 대비 설치량 간의 비율을 설치율로서 확인하게 된다.In this case, the advertisement service apparatus 20 confirms the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate, and also confirms the ratio between the advertisement display amount and the installation amount as the installation rate.
이후, 광고 서비스장치(20)는 다수의 광고 출력장치(10)에서 애플리케이션이 설치목표량만큼 설치될 수 있도록 광고제한량을 결정하여, 이후, 다수의 광고 출력장치(10)로부터 광고가 요청되는 경우에도 결정된 광고제한량 한도 내에서만 광고를 제공하도록 한다(S150 내지 S170).Thereafter, the advertisement service apparatus 20 determines an advertisement limiting amount so that the application can be installed as much as the installation target amount in the plurality of advertisement output apparatuses 10, and then, even when an advertisement is requested from the plurality of advertisement output apparatuses 10. The advertisement is provided only within the determined advertisement limit amount (S150 to S170).
이때, 서비스 결정부(26)는 다수의 광고 출력장치(10)에서 애플리케이션이 설치목표량만큼 설치되는데 요구되는 광고표시요구량을 설치목표량에 설치율을 역산한 결과 값으로 확인한다.At this time, the service determination unit 26 confirms the advertisement display request amount required for the application to be installed by the installation target amount in the plurality of advertisement output devices 10 as the result of inverting the installation rate to the installation target amount.
나아가, 서비스 결정부(26)는 다수의 광고 출력장치(10)에서 상기 광고표시요구량만큼의 광고를 표시하는데 요구되는 것으로 확인되는 광고제공요구량을 광고 제한량으로서 결정하게 된다.Further, the service determination unit 26 determines the advertisement providing request amount, which is determined to be required to display the advertisement as much as the advertisement display request amount, in the plurality of advertisement output devices 10 as the advertisement limiting amount.
여기서, 서비스 결정부(26)는 상기 광고표시요구량에 광고표시율을 역산한 결과 값을 상기 광고제공요구량으로서 확인할 수 있다.Here, the service determination unit 26 may check the value of the result of inverting the advertisement display rate to the advertisement display demand as the advertisement providing request.
도 14를 참조하여 본 발명의 일 실시 예에 따른 광고 서비스장치(20)의 동작을 구체적으로 설명하도록 한다.Referring to Figure 14 will be described in detail the operation of the advertising service device 20 according to an embodiment of the present invention.
먼저, 서비스 제공부(24)는 다수의 광고 출력장치(10) 각각으로부터 광고 요청이 수신되는 경우, 요청된 광고를 다수의 광고 출력장치(10) 각각에 제공한다(S210 내지 S220).First, when an advertisement request is received from each of the plurality of advertisement output devices 10, the service provider 24 provides the requested advertisement to each of the plurality of advertisement output devices 10 (S210 to S220).
이때, 서비스 제공부(24)는 앞서 언급한 광고제한량이 아직 결정되지 않은 상태인 경우, 광고주가 등록한 광고 전체물량 한도 내에서 광고를 제공하게 되며, 반면 광고 제한량이 이미 결정된 경우에는, 결정된 광고제한량 한도 내에서만 광고를 제공함은 물론이다.At this time, if the above-mentioned advertising limit is not determined yet, the service provider 24 will provide the advertisement within the total amount of advertising registered by the advertiser, whereas, if the advertising limit is already determined, the determined advertising limit Of course, we will only advertise within limits.
그리고 나서, 서비스 확인부(25)는 광고제한량을 결정할 주기(예: 1일)가 도래하는 경우, 현재의 주기가 도래하기까지 수집된 광고이력정보를 기초로 다수의 광고 출력장치(10)에 대한 광고제공량, 다수의 광고 출력장치(10)에서 광고를 수신하여 표시한 광고표시량, 다수의 광고 출력장치에서 설치된 애플리케이션의 설치량 등을 확인하게 된다(S230).Then, when a period (eg, 1 day) for determining an advertisement limit amount arrives, the service confirmation unit 25 may apply to the plurality of advertisement output devices 10 based on the advertisement history information collected until the current period arrives. The amount of advertisement provided for the advertisement, the amount of advertisement display received by displaying the advertisement in the plurality of advertisement output devices 10, and the amount of installation of applications installed in the plurality of advertisement output devices are checked (S230).
이때, 서비스 확인부(25)는 광고이력정보를 확인함에 있어서, 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각을 구분하여 확인하게 된다.In this case, the service confirmation unit 25 identifies the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web> in checking the advertisement history information.
예컨대, 서비스확인부(25)는 광고이력정보를 기초로 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여, 일누적 광고제공량, 일누적 광고표시량, 일누적 설치량, 전체누적 광고표시량, 및 전체누적 설치량을 확인할 수 있다.For example, the service confirmation unit 25 accumulates the cumulative advertisement provision amount and the cumulative advertisement for each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web> based on the advertisement history information. The display amount, the cumulative installation amount, the total cumulative advertisement display amount, and the total cumulative installation amount can be checked.
그런 다음, 서비스 확인부(25)는 광고이력정보를 기초로 앞서 언급한 광고제공량, 광고표시량, 및 설치량이 확인되면 광고제공량 대비 광고표시량 간의 비율을 광고 표시율로서 확인하며, 아울러 광고표시량 대비 설치량 간의 비율을 설치율로서 확인하게 된다(S240-S250).Then, the service confirmation unit 25 checks the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate based on the advertisement history information and confirms the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate, and also The ratio is confirmed as the installation rate (S240-S250).
이때, 서비스 확인부(25)는 광고표시율 및 설치율을 확인함에 있어서, 위와 마찬가지로 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각을 구분하여 확인하게 된다.In this case, the service confirmation unit 25 identifies the application display rate and the installation rate, and identifies each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web>. .
나아가, 서비스 결정부(26)는 애플리케이션형 광고 출력장치(10<App>)와, 웹형 광고 출력장치(10<Web>) 각각에 대하여, 광고제한량을 결정하기 위해, 다수의 광고 출력장치(10)에서 애플리케이션이 설치목표량만큼 설치되는데 요구되는 광고표시요구량을 확인한다(S260).In addition, the service determiner 26 may determine a plurality of advertisement output devices 10 to determine an advertisement limit amount for each of the application type advertisement output device 10 <App> and the web type advertisement output device 10 <Web>. In step S260, the advertisement display requirement required for installing the application by the installation target amount is checked.
이때, 서비스 결정부(26)는 설치목표량에 설치율을 역산한 결과 값을 상기 광고표시요구량으로서 확인하게 된다.At this time, the service determination unit 26 confirms the result of inverting the installation rate to the installation target amount as the advertisement display request amount.
이후, 서비스 결정부(26)는 다수의 광고 출력장치(10)에서 상기 광고표시요구량만큼의 광고를 표시하는데 요구되는 것으로 확인되는 광고제공요구량을 광고제한량으로서 결정함으로써, 제공부(210)로 하여금 이후, 다수의 광고 출력장치(10)로부터 광고가 요청되는 경우에도 결정된 광고제한량 한도 내에서만 광고를 제공하도록 한다(S270-S300).Thereafter, the service determining unit 26 determines the amount of advertisement provision required to be determined to be required to display as many advertisements as the advertisement display requirement in the plurality of advertisement output apparatuses 10 as an advertisement limiting amount, thereby causing the provider 210 to provide the advertisement 210. Subsequently, even when an advertisement is requested from the plurality of advertisement output apparatuses 10, the advertisement may be provided only within the determined advertisement limit (S270-S300).
이때, 서비스 결정부(26)는 상기 광고표시요구량에 광고표시율을 역산한 결과 값을 상기 광고제공요구량으로서 확인하게 된다.At this time, the service determining unit 26 confirms the result of inverting the advertisement display rate to the advertisement display demand as the advertisement providing request.
이상에서 살펴본 바와 같이, 본 발명의 일 실시예에 따른 광고 제공 방법에 따르면, 다수의 광고 출력장치(10)에서 광고를 수신하여 표시하였으며 상기 광고와 관련된 애플리케이션을 설치하였는지 여부를 확인할 수 있는 광고이력정보를 기초로 상기 다수의 광고 출력장치(10)에 제공할 수 있는 광고제공량인 광고제한량을 결정하여, 결정된 광고제한량 한도 내에서만 광고가 제공되도록 함으로써, 다수의 광고 출력장치(10)에서 광고와 관련된 애플리케이션이 설치목표량만큼만 설치되도록 할 수 있다.As described above, according to the advertisement providing method according to an exemplary embodiment of the present invention, a plurality of advertisement output devices 10 receive and display advertisements, and have an advertisement history for confirming whether an application associated with the advertisement is installed. The advertisement limiting amount, which is an advertisement providing amount that can be provided to the plurality of advertisement output devices 10, is determined based on the information, so that the advertisement is provided only within the determined limit of advertisement amount, so that the advertisements in the plurality of advertisement output devices 10 It is possible to ensure that the relevant application is installed as much as the target installation amount.
도 15는 본 발명의 실시 예에 따른 사용자별 광고 스케줄링 방법을 나타낸 개념도이다.15 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an exemplary embodiment of the present invention.
도 15에서는 사용자의 매체 사용 시간 및 매체별 클릭수를 기반으로 사용자 별로 제공될 광고의 광고 상품 타입을 결정하는 방법에 대해 게시한다.In FIG. 15, a method of determining an advertisement product type of an advertisement to be provided for each user based on a user's medium use time and clicks for each medium will be posted.
사용자의 매체별 사용 시간에 대한 정보를 획득한다(단계 S500). 예를 들어, 매체별 사용 시간에 대한 정보는, 사용자가 1시간 동안 사용한 매체별 임프레션(impression)(또는 노출량)을 통해 획득될 수 있다. 매체별 임프레션은 광고 노출량일 수 있다. 광고 노출량은 매체를 통해 사용자에게 광고 노출이 발생한 횟수를 지시할 수 있다. 예를 들어, 일반적인 배너 광고에서는 페이지 뷰의 수를 기반으로 광고 노출이 발생한 횟수를 결정하고, 키워드 광고에서는 해당 키워드의 조회수를 기반으로 광고 노출이 발생한 횟수를 결정할 수 있다. 구체적으로, 일반적인 배너 광고에서는 광고가 걸린 웹 페이지가 로딩될 때마다 웹 페이지의 광고도 함께 로딩되므로 페이지 뷰를 노출이 발생한 횟수로 결정할 수 있다. 키워드 광고의 경우, 사용자가 검색 엔진에서 키워드로 검색하면 검색 결과 첫 페이지에 광고가 나타나므로 키워드의 조회수를 노출수로 결정할 수 있다. Information about a user's usage time for each medium is obtained (step S500). For example, the information on the usage time for each medium may be obtained through impression (or exposure) for each medium used by the user for one hour. Media-specific impressions may be advertising exposure. The advertisement exposure amount may indicate the number of times the advertisement exposure has occurred to the user through the medium. For example, in a typical banner advertisement, the number of impressions may be determined based on the number of page views, and in the keyword advertisement, the number of impressions may be determined based on the number of views of the corresponding keyword. Specifically, in a general banner advertisement, the advertisement of the web page is also loaded every time the web page on which the advertisement is placed is loaded, so that the page view may be determined as the number of times of exposure. In the case of keyword advertising, when a user searches on a keyword in a search engine, the advertisement appears on the first page of the search result, so that the number of views of the keyword can be determined as the number of impressions.
또한, 사용자가 1 시간 동안 A 매체, B 매체, C 매체 및 D 매체를 사용하고 각각의 매체별 임프레션은 A 매체가 200, B 매체가 500, C 매체가 100, D 매체가 50이라고 가정할 수 있다.In addition, a user may use medium A, medium B, medium C, and medium D for one hour, and the impressions for each medium may assume that medium A is 200, medium B is 500, medium C is 100, and medium D is 50. have.
매체별 광고 클릭수에 대한 정보를 획득한다(단계 S510). 사용자의 매체별 광고 클릭수에 대한 정보를 기반으로 노출된 광고 중 사용자가 클릭하여 확인한 광고에 대한 정보를 획득할 수 있다. 예를 들어, 사용자가 1시간 동안 A 매체에서 10번, B 매체에서 5번, C 매체에서 10번, D 매체에서 10번의 광고 클릭이 발생할 수 있다.Information about the number of advertisement clicks for each medium is obtained (step S510). Based on the information on the number of clicks on the advertisements of each user, information about the advertisements clicked and confirmed by the user may be obtained. For example, a user may generate 10 advertisement clicks for one hour in medium A, five times in medium B, ten times in medium C, and ten times in medium D.
매체별 CTR(Click Through Rate)을 산출한다(단계 S520). CTR은 노출 대비 클릭 비율로써 매체별 임프레션 당 매체별 광고 클릭수를 퍼센테지로 산출한 값이 수 있다.A click through rate (CTR) for each medium is calculated (step S520). The CTR may be a value calculated as a percentage of the number of advertisement clicks by media per impression by media as a ratio of clicks to impressions.
단계 S500 및 단계 S510에서 산출된 매체별 임프레션 및 매체별 광고 클릭수를 기반으로 매체별 CTR을 산출할 수 있다. 매체별 CTR은 A 매체는 5%(10/200), B 매체는 1%(5/500), C 매체는 10%(10/100), D 매체는 20%(10/50)으로 산출될 수 있다. 즉, D 매체가 20%로 CTR이 가장 높음을 알 수 있다.The CTR for each medium may be calculated based on the impression for each medium and the number of advertisement clicks for each medium calculated in steps S500 and S510. By media, CTR is calculated to be 5% (10/200) for medium A, 1% (5/500) for medium B, 10% (10/100) for medium C, and 20% (10/50) for medium D. Can be. That is, it can be seen that the CTR is the highest with D medium of 20%.
단계 S520을 기반으로 산출된 CTR 정보를 기반으로 사용자가 D 매체를 적게 이용하지만 광고가 나갔을 때 광고에 대한 클릭은 상대적으로 높다는 사실을 확인할 수 있다. 또한, B 매체의 경우, 사용자의 이용량은 많으나, 광고에 대한 클릭이 상대적으로 작다는 사실을 확인할 수 있다.On the basis of the CTR information calculated on the basis of the step S520, the user uses less media D, but it can be confirmed that the click on the advertisement is relatively high when the advertisement exits. In addition, in the case of medium B, the user has a large amount of use, but it can be seen that the click on the advertisement is relatively small.
본 발명의 실시 예에 따르면, 단계 S130을 기반으로 산출된 CTR 값을 기반으로 광고 기법을 결정할 수 있다. 예를 들어, CTR이 상대적으로 높은 매체에서는 CPC(cost per click) 광고를 광고 출력장치로 노출하고, CTR이 상대적으로 낮은 매체에서는 CPM(cost per mille) 광고를 광고 출력장치로 노출할 수 있다. CPC 광고는 광고 출력장치가 광고 컨텐츠에 대한 클릭을 수행할 경우, 수익이 발생하는 광고이고, CPM 광고는 광고 컨텐츠가 광고 출력장치로 1000번 노출되는 경우, 수익이 발생하는 광고이다. According to an embodiment of the present disclosure, the advertisement technique may be determined based on the CTR value calculated based on the step S130. For example, a medium with a relatively high CTR may expose a cost per click (CPC) advertisement to the advertisement output device, and a medium with a relatively low CTR may expose a cost per mille (CPM) advertisement to the advertisement output device. A CPC advertisement is an advertisement that generates revenue when the advertisement output device performs a click on the advertisement content, and a CPM advertisement is an advertisement that generates revenue when the advertisement content is exposed to the advertisement output device 1000 times.
예를 들어, 일정한 CTR의 임계값을 설정하여, 특정 매체의 CTR이 일정한 임계값 이하인 경우, CPM 광고를 노출하고, 특정 매체의 CTR이 일정한 임계값 초과인 경우, CPC 광고를 노출하도록 할 수 있다. 예를 들어, CTR의 임계값이 3%인 경우, 3% 이하의 CTR 값을 가지는 B 매체에 대해서만 CPM 광고를 노출하고 나머지 3% 초과의 CTR 값을 가지는 A, C 및 D 매체에 대해서는 CPC 광고를 노출할 수 있다.For example, a threshold of a certain CTR may be set to expose a CPM advertisement when the CTR of a specific medium is less than or equal to a certain threshold, and to expose a CPC advertisement when the CTR of a specific medium is above a certain threshold. . For example, if the threshold for CTR is 3%, CPM ads will only be exposed for medium B with a CTR value of 3% or less, and CPC ads for mediums A, C, and D with a CTR value of more than 3%. Can be exposed.
도 15에서는 하나의 사용자에 대해 광고 상품 타입을 결정하는 방법에 대해 게시하나, 이러한 방법은 개별 사용자에게 적용되어 개별 사용자별로 광고 상품 타입을 결정할 수 있다.Although FIG. 15 discloses a method of determining an advertisement product type for one user, this method may be applied to an individual user to determine an advertisement product type for each user.
도 16은 본 발명의 실시 예에 따른 사용자별 광고 스케줄링 방법을 나타낸 개념도이다.16 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
도 16에서는 광고 출력장치가 매체별로 수신한 복수의 광고에 대한 정보를 고려하여 매체별로 광고 수익 산정 방법 및 광고 노출 우선 순위를 결정할 수 있다.In FIG. 16, the advertisement output device may determine an advertisement revenue calculation method and advertisement exposure priority for each medium in consideration of information on a plurality of advertisements received for each medium.
광고 서비스 장치는 광고별 개별 매체 통계 정보를 산출한다(단계 S600).The advertisement service apparatus calculates individual media statistics information for each advertisement (step S600).
아래의 <표 2>는 광고 출력장치가 광고를 접하는 매체에서 수신되는 광고별 개별 매체 통계 정보를 나타낸다. Table 2 below shows individual media statistical information for each advertisement received from a medium in which the advertisement output device encounters the advertisement.
표 2
사용자 매체 광고 식별자 광고상품타입 매체별노출수 매체별클릭수 매체별CTR
매체 A 1 CPC 50 5 10%
2 CPC 100 0 0%
3 CPM 50 5 10%
매체 B 1 CPC 100 1 1%
2 CPC 100 1 1%
3 CPM 300 3 1%
매체 C 1 CPC 20 2 10%
2 CPC 20 2 10%
3 CPM 60 6 10%
매체 D 1 CPC 10 3 30%
2 CPC 10 1 10%
3 CPM 30 6 20%
TABLE 2
User media Advertising identifier Ad product type Impressions by Medium Clicks by medium CTR by medium
Medium A One CPC 50 5 10%
2 CPC 100 0 0%
3 CPM 50 5 10%
Medium B One CPC 100 One One%
2 CPC 100 One One%
3 CPM 300 3 One%
Medium C One CPC 20 2 10%
2 CPC 20 2 10%
3 CPM 60 6 10%
Medium D One CPC 10 3 30%
2 CPC 10 One 10%
3 CPM 30 6 20%
<표 2>를 참조하면, 광고별 개별 매체 통계 정보는 광고 출력장치가 액세스하는 매체별로 전송되는 광고 정보(광고 식별자, 광고 상품 타입, 매체별 노출수, 매체별 클릭수, 매체별 CTR)에 대한 통계 정보를 포함할 수 있다. Referring to <Table 2>, individual media statistics information for each advertisement is stored in advertisement information (advertiser identifier, advertisement product type, impressions for each media, clicks for each media, CTR for each media) transmitted by each media accessed by the advertisement output device. It may include statistical information about.
광고 서비스 장치는 광고별 전매체 통계 정보를 산출한다(단계 S610).The advertisement service apparatus calculates all media statistical information for each advertisement (step S610).
이러한 광고 정보에 대한 통계 정보는 합산되어 광고별 전매체 통계 정보를 결정할 수 있다.Statistical information on the advertisement information may be added to determine the whole media statistical information for each advertisement.
표 3
광고 식별자 광고상품타입 전매체노출수 전매체클릭수 전매체CTR
1 CPC 180 11 6.11%
2 CPC 230 4 1.74%
3 CPM 440 20 4.55%
TABLE 3
Advertising identifier Ad product type Total impressions All media clicks All media CTR
One CPC 180 11 6.11%
2 CPC 230 4 1.74%
3 CPM 440 20 4.55%
광고별 전매체 통계 정보는 광고 출력장치가 광고를 제공받는 전 매체에 대한 광고별 식별자별로 광고 상품 타입, 전매체 노출수, 전매체 클릭수, 전매체 CTR에 대한 정보를 포함할 수 있다.The advertisement media information for each advertisement may include information about an advertisement product type, all media impressions, all media clicks, and all media CTRs for each advertisement identifier for all media for which the advertisement output apparatus is provided with the advertisement.
광고별 개별 매체 통계 정보 및 광고별 전매체 통계 정보를 기반으로 각 매체별로 광고 출력장치로 전송되는 광고의 광고 상품 타입 및 광고 우선 순위를 결정할 수 있다(단계 S620).The advertisement product type and the advertisement priority of the advertisement transmitted to the advertisement output device for each medium may be determined based on the individual medium statistical information for each advertisement and the whole medium statistical information for each advertisement (step S620).
매체별 광고의 우선 순위는 아래의 표 3과 같은 판단 우선 순위를 기반으로 결정될 수 있다.The priority of advertisement for each medium may be determined based on the determination priority as shown in Table 3 below.
표 4
1순위 2순위 3순위 4순위 5순위 6순위
매체별CTR 매체별클릭수 매체별노출수 전매체CTR 전매체클릭수 전매체노출수
Table 4
1st priority 2nd rank 3 rank 4th rank 5th rank 6th rank
CTR by medium Clicks by medium Impressions by Medium All media CTR All media clicks Total impressions
<표 4>에서는 광고 우선 순위 결정을 위한 판단 우선 순위가 개시되어 있다. 판단 우선 순위는 매체별 CTR, 매체별 클릭수, 매체별 노출수, 전매체 CTR, 광고별 전매체 클릭수, 전매체 노출수일 수 있다. In Table 4, the determination priority for determining the advertisement priority is disclosed. The priority of determination may be CTR for each medium, clicks for each medium, impressions for each medium, CTR for all media, clicks for all media for each advertisement, and impressions for all media.
구체적으로 복수의 광고 중 매체별 CTR이 높은 광고일수록 높은 광고 우선 순위를 가질 수 있다.In more detail, an advertisement having a higher CTR for each medium among the plurality of advertisements may have a higher advertisement priority.
만약, 복수의 광고의 매체별 CTR이 동일한 경우, 복수의 광고의 매체별 클릭수를 비교하여 우선 순위를 결정할 수 있다. 복수의 광고의 매체별 클릭수가 동일한 경우, 순차적으로 이후 판단 우선 순위에 대해 판단하여 우선 순위를 결정할 수 있다.If the CTRs for each medium of the plurality of advertisements are the same, the priority may be determined by comparing the number of clicks for each medium of the plurality of advertisements. When the number of clicks per medium of the plurality of advertisements is the same, the priority may be determined by sequentially determining a subsequent determination priority.
즉, 본 발명의 실시예에 따르면, 특정 사용자의 매체에 대한 광고 상품 타입과 스케줄링시 광고 효과가 있는 순위로 광고의 우선 순위를 결정하여 사용자에 따라 적응적으로 광고 스케쥴링을 수행할 수 있다.That is, according to an embodiment of the present invention, the advertisement priority can be determined according to the user by determining the priority of the advertisement with the advertisement product type for the specific user's medium and the ranking having the advertisement effect in the scheduling.
사용자별 광고 스케줄링을 수행시 일정한 매체 사용률 이상을 가진 매체에 대해서만 광고 스케줄링을 수행할 수 있다. When performing advertisement scheduling for each user, advertisement scheduling may be performed only for a medium having a predetermined medium usage rate or more.
예를 들어, 스케줄링을 구성 시 사용자의 매체 사용률(매체 사용률=(특정 매체 임프레션/사용자의 전체 매체 임프레션)* 100%)이 10% 미만인 경우, 광고 스케줄링을 수행하는 대상 매체에서 제외할 수 있다. 또한, 광고별 전 매체 통계 정보에서 광고의 CTR이 0%인 광고 역시 광고의 우선 순위를 결정함에 있어서 제외할 수 있다.For example, when configuring the scheduling, if the user's media usage rate (media usage ratio = (specific media impression / user's total media impression) * 100%) is less than 10%, it may be excluded from the target medium for performing the advertising scheduling. In addition, advertisements having a CTR of 0% in all media statistical information for each advertisement may be excluded in determining the priority of advertisements.
<표 2>에서 개시한 광고별 개별 매체 통계 정보 및 광고별 전매체 통계 정보를 참조하면, 아래의 표 4와 같이 매체별 광고 상품 타입과 광고 우선 순위를 결정할 수 있다.Referring to the individual media statistics for each advertisement and the media statistics for each advertisement disclosed in Table 2, the advertisement product type and advertisement priority for each medium can be determined as shown in Table 4 below.
표 5
사용자 매체 광고 상품 타입 광고 우선 순위
제1 사용자 매체 A CPC [1,3,2]
제1 사용자 매체 B CPM [1,2,3]
제1 사용자 매체 C CPC [3,1,2]
제1 사용자 매체 D CPC [1,3,2]
Table 5
user media Ad product type Ad priority
First user Medium A CPC [1,3,2]
First user Medium B CPM [1,2,3]
First user Medium C CPC [3,1,2]
First user Medium D CPC [1,3,2]
<표 5>에서 각 매체 별 광고 상품 타입은 매체별 CTR을 기반으로 결정될 수 있다. <표 2>를 참조하면, 매체 B의 경우 CTR이 1%로 다른 매체에 비해 상대적으로 작은 값을 가지는 것을 확인할 수 있다. In Table 5, the advertisement product type for each medium may be determined based on the CTR for each medium. Referring to <Table 2>, it can be seen that in the case of medium B, the CTR is 1%, which is relatively small compared to other media.
도 15에서 전술한 바와 같이 광고 상품 타입을 CPM 광고로 결정하기 위한 CTR의 임계값이 3% 이하라고 가정하는 경우, 매체 B에는 CPM 광고를 제공할 수 있다. 나머지 매체 A, 매체 C 및 매체 D는 CTR 값이 CTR의 임계값을 넘으므로 CPC 광고를 제공할 수 있다.As described above with reference to FIG. 15, when it is assumed that the threshold value of the CTR for determining the advertisement product type as the CPM advertisement is 3% or less, the CPM advertisement may be provided to the medium B. The remaining medium A, medium C, and medium D may provide a CPC advertisement because the CTR value exceeds the CTR threshold.
<표 5>에서 매체별 광고 우선 순위는 전술한 <표 4>에서 개시된 판단 우선 순위를 기반으로 결정될 수 있다.In Table 5, the advertisement priority of each medium may be determined based on the determination priority disclosed in Table 4 above.
구체적으로 매체 A를 참조하면, 광고 식별자가 1인 제1 광고의 매체별 CTR이 10%, 광고 식별자가 2인 제2 광고의 매체별 CTR이 0%, 광고 식별자가 3인 제3 광고의 매체별 CTR이 10%일 수 있다. 이러한 경우, 제1 광고 및 제3 광고가 제2 광고보다 높은 우선 순위를 가질 수 있다. 제1 광고와 제3 광고의 우선 순위는 매체별 CTR이 동일하므로 매체별 클릭수를 기반으로 결정될 수 있다. 제1 광고의 매체별 클릭수는 5이고, 제3 광고의 매체별 클릭수는 5이므로 동일한 값을 가진다. 또한, 제1 광고의 매체별 노출수는 50이고 제3 광고의 매체별 노출수는 50이므로 동일한 값을 가진다.Specifically, referring to medium A, the CTR for each medium of the first advertisement having the advertisement identifier 1 is 10%, the CTR for each medium of the second advertisement having the advertisement identifier 2 is 0% and the medium of the third advertisement having the advertisement identifier 3 The star CTR may be 10%. In this case, the first advertisement and the third advertisement may have a higher priority than the second advertisement. The priority of the first advertisement and the third advertisement may be determined based on the number of clicks for each medium since the CTRs for each medium are the same. Since the number of clicks by the medium of the first advertisement is 5 and the number of clicks by the medium of the third advertisement is 5, it has the same value. In addition, since the number of impressions by medium of the first advertisement is 50 and the number of impressions by medium of the third advertisement is 50, the same value is obtained.
따라서, 서로 다른 값을 가지는 제4 판단 우선 순위인 전매체 CTR을 기반으로 제1 광고와 제3 광고의 우선 순위를 결정할 수 있다. 제4 판단 우선 순위인 전매체 CTR을 보면, 제1 광고의 전매체 CTR은 6.11%이고, 제3 광고의 전매체 CTR은 4.55%임을 알 수 있다, 즉, 제1 광고의 우선 순위가 제3 광고의 우선 순위보다 높은 것을 확인할 수 있다.Accordingly, the priority of the first advertisement and the third advertisement may be determined based on the whole medium CTR which is the fourth determination priority having different values. Looking at the whole medium CTR as the fourth judgment priority, it can be seen that the whole medium CTR of the first advertisement is 6.11% and the whole medium CTR of the third advertisement is 4.55%, that is, the priority of the first advertisement is the third. You can see that it is higher than the priority of the advertisement.
즉, 위와 같은 판단 우선 순위에 따라 결정된 매체별 광고 우선 순위는 제1 광고, 제3 광고 및 제2 광고 순서일 수 있다. 매체 A에서는 광고 우선 순위에 따라 각각의 광고 컨텐츠를 광고 출력장치로 전송할 수 있다.That is, the advertisement priority for each medium determined according to the above priority order may be the order of the first advertisement, the third advertisement, and the second advertisement. In medium A, each advertisement content may be transmitted to the advertisement output device according to the advertisement priority.
도 15 및 도 16에서는 설명의 편의상 하나의 사용자(즉, 사용자 단말)에 대해서 적응적으로 광고를 전송하는 방법에 대해 게시하나, 이러한 방법은 복수의 사용자에 대해서도 각각 적용될 수 있어, 복수의 사용자 각각에 적응적으로 전송될 광고를 결정할 수 있다.In FIG. 15 and FIG. 16, for convenience of description, a method of adaptively transmitting an advertisement to one user (ie, a user terminal) is posted. However, such a method may be applied to a plurality of users, respectively. Advertisement can be determined to be adaptively sent to.
도 17은 본 발명의 실시 예에 따른 광고 서비스 장치의 동작을 나타낸 순서도이다.17 is a flowchart illustrating an operation of an advertisement service apparatus according to an embodiment of the present invention.
도 17을 참조하면, 광고 서비스 장치가 광고 출력장치로부터 광고를 요청받는다(단계 S700).Referring to FIG. 17, the advertisement service device receives an advertisement request from the advertisement output device (step S700).
광고 서비스 장치는 광고 출력장치로부터 광고 요청 메시지를 수신할 수 있다. 광고 출력장치가 전송하는 광고 요청 메시지는 광고 출력장치의 식별자 정보, 광고 출력장치가 접속한 매체에 대한 정보를 포함할 수 있다.The advertisement service device may receive an advertisement request message from the advertisement output device. The advertisement request message transmitted by the advertisement output apparatus may include identifier information of the advertisement output apparatus and information about a medium connected to the advertisement output apparatus.
광고 서비스 장치에서 광고 출력장치에 대한 광고 스케줄링 정보가 존재하는지 여부를 판단한다(단계 S710).The advertisement service device determines whether advertisement scheduling information for the advertisement output device exists (step S710).
광고 서비스 장치는 광고 출력장치가 이전에 광고를 수신하였던 기록을 기반으로 광고 출력장치로 전송할 광고에 대한 스케줄링을 수행할 수 있다. 즉, 광고 출력장치로 제공되는 광고의 스케줄링은 광고 출력장치에 대응되는 이전 광고 컨텐츠 관련 기록을 기반으로 수행될 수 있다. The advertisement service apparatus may perform scheduling of advertisements to be transmitted to the advertisement output apparatus based on a record in which the advertisement output apparatus previously received the advertisement. That is, scheduling of the advertisement provided to the advertisement output device may be performed based on a record related to the previous advertisement content corresponding to the advertisement output device.
유료 광고 및 무료 광고를 일정한 비율로 광고 출력장치로 전송한다(단계 S720).The paid advertisement and the free advertisement are transmitted to the advertisement output device at a predetermined rate (step S720).
광고 스케줄링 정보가 존재하지 않는 경우, 광고 서비스 장치는 광고 DB에 등록된 광고 중 유료 광고와 무료 광고를 일정한 비율(예를 들어, 8:2)로 설정하여 광고 출력장치로 전송할 수 있다. If the advertisement scheduling information does not exist, the advertisement service apparatus may set the paid advertisement and the free advertisement among the advertisements registered in the advertisement DB at a predetermined ratio (for example, 8: 2) and transmit the advertisement to the advertisement output apparatus.
광고 스케줄링 정보가 존재하는 경우, 스케줄링된 광고가 모두 종료되었는지 여부를 판단한다(단계 S730).If there is advertisement scheduling information, it is determined whether all scheduled advertisements are terminated (step S730).
광고 스케줄링 정보가 존재하는 경우, 스케줄링된 광고가 종료되었는지 여부를 판단하여 광고 출력장치로 전송할 광고를 결정할 수 있다 If there is advertisement scheduling information, it may be determined whether the scheduled advertisement is terminated to determine an advertisement to be transmitted to the advertisement output device.
만약, 스케줄링된 광고가 모두 종료되지 않은 경우, 스케줄링된 광고를 다른 광고와 일정한 비율로 설정하여 광고 출력장치로 전송한다(단계 S740).If all scheduled advertisements are not terminated, the scheduled advertisements are set at a predetermined ratio with other advertisements and transmitted to the advertisement output device (step S740).
예를 들어, 스케줄링된 광고가 모두 종료되지 않은 경우, 스케줄링된 광고를 다른 광고와 일정한 비율(예를 들어, 8:2)로 설정하여 광고 출력장치로 전송할 수 있다.For example, when all scheduled advertisements are not finished, the scheduled advertisements may be set at a predetermined ratio (for example, 8: 2) to other advertisements and transmitted to the advertisement output device.
스케줄링된 광고가 모두 종료된 경우, 광고 DB에 등록된 CPC 광고가 존재하는지 여부를 판단할 수 있다(단계 S450).When all scheduled advertisements are finished, it may be determined whether there is a CPC advertisement registered in the advertisement DB (step S450).
광고 DB에 등록된 CPC 광고가 존재하지 않는 경우 단계 S720과 같이 유료 광고 및 무료 광고를 일정한 비율로 설정하여 광고 출력장치로 전송할 수 있다.When there is no CPC advertisement registered in the advertisement DB, the paid advertisement and the free advertisement may be set at a constant rate and transmitted to the advertisement output device as shown in step S720.
광고 DB에 등록된 CPC 광고가 존재하는 경우, CPC 광고 중 유료 광고와 무료 광고의 비율을 일정한 비율로 설정하여 랜덤하게 광고를 전송한다(단계 S760).If there is a CPC advertisement registered in the advertisement DB, the ratio of the paid advertisement and the free advertisement among the CPC advertisements is set at a constant ratio and randomly transmits the advertisement (step S760).
도 18은 본 발명의 실시 예에 따른 광고 스케줄링을 나타낸 개념도이다.18 is a conceptual diagram illustrating advertisement scheduling according to an embodiment of the present invention.
도 18에서는 시간을 고려하여 광고 출력장치의 동작에 따른 광고 할당 방법에 대해 게시한다.In FIG. 18, the advertisement allocation method according to the operation of the advertisement output device is posted in consideration of time.
도 18을 참조하면, 광고 출력장치의 시간별 CTR을 산출한다(단계 S800).Referring to FIG. 18, an hourly CTR of the advertisement output device is calculated (step S800).
광고 출력장치의 CTR은 시간에 따라 변할 수 있다. 예를 들어, 직장인인 경우 근무 시간 중에는 CTR이 상대적으로 낮고, 점심 시간, 퇴근 시간 이후에는 CTR이 상대적으로 높을 수 있다. 본 발명의 실시 예에서는 이러한 광고 출력장치의 시간별 CTR을 고려하여 광고 출력장치로 전송되는 광고의 광고 상품 타입을 결정할 수 있다.The CTR of the advertisement output device may change over time. For example, in the case of office workers, the CTR may be relatively low during working hours, and the CTR may be relatively high after lunch and after work hours. In an embodiment of the present invention, the advertisement product type of the advertisement transmitted to the advertisement output apparatus may be determined in consideration of the CTR for each time of the advertisement output apparatus.
광고 출력장치의 시간별 CTR이 CPC 광고 임계값 이상인 시간 대역을 결정한다(단계 S810).The time-band CTR of the advertisement output device is determined to be equal to or greater than the CPC advertisement threshold (step S810).
CPC 광고 임계값은 CPC 광고를 전송하기 위해 사용되는 임계값이다. 예를 들어, CTR이 10%인 경우를 CPC 광고 임계값으로 설정할 수 있다. 예를 들어, 시간 자원을 2시간 단위로 나누고 해당 단위에서 CTR이 10%이 이상인 시간 대역이 존재하는지 여부를 판단할 수 있다. The CPC advertisement threshold is the threshold used to send the CPC advertisement. For example, the case where the CTR is 10% may be set as the CPC advertisement threshold. For example, a time resource may be divided into two time units, and it may be determined whether a time band having a CTR of 10% or more exists in the unit.
CPC 임계값 이상인 시간 대역에서는 CPC 광고를 광고 출력장치로 전송하고, CPC 임계값 미만인 시간 대역에서는 CPM 광고를 광고 출력장치로 전송할 수 있다(단계 S820).In a time band that is greater than or equal to the CPC threshold, the CPC advertisement may be transmitted to the advertisement output device, and in the time band that is less than the CPC threshold, the CPM advertisement may be transmitted to the advertisement output device (step S820).
예를 들어, 12시~2시 및 20시~22시에 해당하는 시간 대역에서 광고 출력장치의 시간별 CTR이 CPC 광고 임계값 이상인 경우, 12시~2시 및 20시~22시에 해당하는 시간 대역에서는 CPC 광고를 전송할 수 있다. 나머지 시간 대역에서는 CPM 광고를 광고 출력장치로 전송할 수 있다. CPC 광고 및 CPM 광고를 결정하는 CPC 광고 임계값 및 시간 대역은 하나의 예시로써 다른 값으로 결정될 수도 있다.For example, when the hourly CTR of the advertisement output device is greater than or equal to the CPC advertisement threshold in the time band corresponding to 12 o'clock to 2 o'clock and 20 o'clock to 22:00, the time corresponding to 12 o'clock and 2 o'clock and 20 o'clock-22:00 The band can send CPC ads. In the remaining time band, the CPM advertisement may be transmitted to the advertisement output device. The CPC advertisement threshold and time band for determining the CPC advertisement and the CPM advertisement may be determined to another value as one example.
상술한 바와 같은 본 발명의 광고 데이터 할당 방법은 컴퓨터 프로그램 명령어와 데이터를 저장하기에 적합한 컴퓨터로 판독 가능한 매체의 형태로 제공될 수도 있다. 이때, 컴퓨터 프로그램 명령어와 데이터를 저장하기에 적합한 컴퓨터로 판독 가능한 매체는, 예컨대 기록매체는 하드 디스크, 플로피 디스크 및 자기 테이프와 같은 자기 매체(Magnetic Media), CD-ROM(Compact Disk Read Only Memory), DVD(Digital Video Disk)와 같은 광 기록 매체(Optical Media), 플롭티컬 디스크(Floptical Disk)와 같은 자기-광 매체(Magneto-Optical Media), 및 롬(ROM, Read Only Memory), 램(RAM, Random Access Memory), 플래시 메모리, EPROM(Erasable Programmable ROM), EEPROM(Electrically Erasable Programmable ROM)과 같은 반도체 메모리를 포함한다. 프로세서와 메모리는 특수 목적의 논리 회로에 의해 보충되거나, 그것에 통합될 수 있다. 프로그램 명령의 예에는 컴파일러에 의해 만들어지는 것과 같은 기계어 코드뿐만 아니라 인터프리터 등을 사용해서 컴퓨터에 의해서 실행될 수 있는 고급 언어 코드를 포함할 수 있다. 이러한 하드웨어 장치는 본 발명의 동작을 수행하기 위해 하나 이상의 소프트웨어 모듈로서 작동하도록 구성될 수 있으며, 그 역도 마찬가지이다.The advertisement data allocation method of the present invention as described above may be provided in the form of a computer readable medium suitable for storing computer program instructions and data. In this case, a computer-readable medium suitable for storing computer program instructions and data may include, for example, a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, and a compact disk read only memory (CD-ROM). , Optical media such as Digital Video Disk (DVD), magneto-optical media such as Floppy Disk, and ROM (Read Only Memory), RAM And a semiconductor memory such as a random access memory, a flash memory, an erasable programmable ROM (EPROM), and an electrically erasable programmable ROM (EEPROM). The processor and memory can be supplemented by or integrated with special purpose logic circuitry. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
본 명세서는 다수의 특정한 구현물의 세부사항들을 포함하지만, 이들은 어떠한 발명이나 청구 가능한 것의 범위에 대해서도 제한적인 것으로서 이해되어서는 안되며, 오히려 특정한 발명의 특정한 실시형태에 특유할 수 있는 특징들에 대한 설명으로서 이해되어야 한다. 개별적인 실시형태의 문맥에서 본 명세서에 기술된 특정한 특징들은 단일 실시형태에서 조합하여 구현될 수도 있다. 반대로, 단일 실시형태의 문맥에서 기술한 다양한 특징들 역시 개별적으로 혹은 어떠한 적절한 하위 조합으로도 복수의 실시형태에서 구현 가능하다. 나아가, 특징들이 특정한 조합으로 동작하고 초기에 그와 같이 청구된 바와 같이 묘사될 수 있지만, 청구된 조합으로부터의 하나 이상의 특징들은 일부 경우에 그 조합으로부터 배제될 수 있으며, 그 청구된 조합은 하위 조합이나 하위 조합의 변형물로 변경될 수 있다.Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Certain features that are described in this specification in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.
마찬가지로, 특정한 순서로 도면에서 동작들을 묘사하고 있지만, 이는 바람직한 결과를 얻기 위하여 도시된 그 특정한 순서나 순차적인 순서대로 그러한 동작들을 수행하여야 한다거나 모든 도시된 동작들이 수행되어야 하는 것으로 이해되어서는 안 된다. 특정한 경우, 멀티태스킹과 병렬 프로세싱이 유리할 수 있다. 또한, 상술한 실시형태의 다양한 시스템 컴포넌트의 분리는 그러한 분리를 모든 실시형태에서 요구하는 것으로 이해되어서는 안되며, 설명한 프로그램 컴포넌트와 시스템들은 일반적으로 단일의 소프트웨어 제품으로 함께 통합되거나 다중 소프트웨어 제품에 패키징 될 수 있다는 점을 이해하여야 한다.Likewise, although the operations are depicted in the drawings in a specific order, it should not be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated operations must be performed. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. It should be understood that it can.
본 발명은 광고 서비스 제공 방법, 이를 위한 시스템 및 장치에 관한 것으로, 특히, 복수의 광고 출력장치간의 크로스 광고(Cross Advertising) 서비스를 제공하기 위하여 각각의 광고 출력장치 별로 등급 평가에 따라 상호간의 광고 출력장치에 대한 광고 데이터를 할당하고 물량을 조절하고, 각각의 매체에서 서비스하는 어플리케이션을 통해 제공되는 광고를 일대일 상호의 관계로 다른 매체 상에 노출할 수 있고, 다수의 광고 출력장치에서 광고와 관련된 애플리케이션이 설치목표량만큼만 설치될 수 있도록 광고 제한량을 결정하고, 광고 출력장치로 제공된 이전 광고에 대한 정보를 기반으로 광고 출력장치 별로 광고를 송신 및 수신한다. 또한, 본 발명은 시판 또는 영업의 가능성이 충분할 뿐만 아니라 현실적으로 명백하게 실시할 수 있는 정도이므로 산업상 이용가능성이 있다.The present invention relates to a method of providing an advertisement service, a system and an apparatus therefor, and in particular, to provide a cross advertising service between a plurality of advertisement output devices, and to mutually output advertisements according to ratings for each advertisement output device. It is possible to allocate advertisement data for a device, to adjust volume, to expose advertisements provided through applications serving in each medium on different media in a one-to-one mutual relationship, and to display advertisement-related applications in a plurality of advertisement output devices. The advertisement limiting amount is determined so that only the installation target amount can be installed, and the advertisement is transmitted and received for each advertisement output device based on the information on the previous advertisement provided to the advertisement output device. In addition, the present invention has industrial applicability because the present invention is not only sufficiently commercially available or commercially viable, but also practically clearly implemented.

Claims (43)

  1. 특정 컨텐츠를 서비스하며, 광고 데이터를 출력하는 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하는 등급 평가 모듈; 및A rating module for providing a specific content and calculating ratings for two or more advertisement output devices for outputting advertisement data; And
    상기 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하며, 상기 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하는 광고 물량 제어 모듈;The advertisement data quantity for the content served by the other advertisement output apparatus is distributed to one advertisement output apparatus according to the calculated rating, and the advertisement data corresponding to each advertisement output apparatus according to the allocated advertisement data quantity. Advertising quantity control module to provide;
    을 포함하는 것을 특징으로 하는 광고 서비스장치.Ad service apparatus comprising a.
  2. 제1항에 있어서, 상기 등급 평가 모듈은 The method of claim 1, wherein the rating module
    상기 광고 출력장치 별 사용자 접속 수(UV), 서비스 페이지 접속 수(PV), 광고 요청 수 대비 광고 노출 수(IMPR/REQ), 광고 노출 수 대비 광고 클릭 수(CLK/IMPR), 광고 요청 수 대비 광고 클릭 수(CLK/REQ) 중 적어도 어느 하나의 파라미터를 산출하고, 산출된 파라미터를 기 설정된 등급 기준과 비교하여 광고 출력장치에 대한 등급 평가를 산출하는 것을 특징으로 하는 광고 서비스장치.The number of user accesses (UV), service page accesses (PV), ad impressions (IMPR / REQ), ad clicks (CLK / IMPR) to ad impressions, and ad requests And calculating at least one parameter of the number of advertisement clicks (CLK / REQ) and comparing the calculated parameter with a predetermined rating criterion to calculate a rating for the advertisement output device.
  3. 제1항에 있어서, The method of claim 1,
    상기 광고 출력장치는 광고 데이터 출력을 위한 적어도 하나 이상의 인벤토리를 포함하며,The advertisement output device includes at least one inventory for outputting advertisement data,
    상기 등급 평가 모듈은 상기 광고 출력장치의 인벤토리별로 등급 평가를 산출하고, The rating module calculates a rating for each inventory of the advertisement output device,
    상기 광고 물량 제어 모듈은 어느 하나의 광고 출력장치의 인벤토리별로 광고 데이터 물량을 배분하는 것을 특징으로 하는 광고 서비스장치.The advertisement quantity control module is configured to distribute the advertisement data quantity for each inventory of the advertisement output device.
  4. 제1항에 있어서, 상기 광고 물량 제어 모듈은The method of claim 1, wherein the advertisement quantity control module
    상기 어느 하나의 광고 출력장치가 허용할 수 있는 광고 데이터의 최대 물량 이하로 상기 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 것을 특징으로 하는 광고 서비스장치.And an advertisement data quantity for content served by the other advertisement output apparatus less than or equal to a maximum quantity of advertisement data that the one advertisement output apparatus can allow.
  5. 제1항에 있어서, 상기 광고 물량 제어 모듈은 The method of claim 1, wherein the advertisement quantity control module
    높은 등급의 광고 출력장치가 낮은 등급의 광고 출력장치에 비해 배수의 광고 데이터 물량이 할당되도록 광고 데이터 물량을 배분하는 것을 특징으로 하는 광고 서비스장치.Advertising service device, characterized in that for distributing the amount of advertising data so that the advertisement output device of the higher grade is allocated multiples of advertisement data compared to the low-grade advertising output device.
  6. 제1항에 있어서, 상기 광고 물량 제어 모듈은 The method of claim 1, wherein the advertisement quantity control module
    상기 어느 하나의 광고 출력장치에 대하여, 하나 이상의 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터가 최대 물량 이상 배분되면, 상기 하나 이상의 다른 광고 출력장치 중 높은 등급의 광고 출력장치에 대한 광고 데이터를 우선하여 배분하는 것을 특징으로 하는 광고 서비스장치.When the advertisement data for the content serviced by the one or more other advertisement output devices is distributed to the one or more advertisement output devices, the advertisement data for the high-grade advertisement output device among the one or more other advertisement output devices is distributed. Advertising service device characterized in that the distribution first.
  7. 제1항에 있어서,The method of claim 1,
    다수의 광고 출력장치에 광고를 제공하는 서비스 제공부;A service provider for providing advertisements to a plurality of advertisement output devices;
    상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하는 서비스 확인부; 및A service confirmation unit which receives and displays the provided advertisements from the plurality of advertisement output devices and checks advertisement history information related to whether an application related to the advertisement is installed; And
    상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 제공부가 상기 광고제한량 한도 내에서만 상기 광고를 제공하도록 하는 서비스 결정부;The advertisement limiting amount is determined by determining an advertisement limit amount that can provide the advertisement to the plurality of advertisement output devices based on the advertisement history information so that the application can be installed by the installation target amount in the plurality of advertisement output devices. A service determination unit to provide the advertisement only within the limit;
    를 더 포함하는 것을 특징으로 하는 광고 서비스장치.Advertising service device further comprising a.
  8. 제7항에 있어서,The method of claim 7, wherein
    상기 광고이력정보에는, 광고표시율 및 설치율 중 적어도 하나가 포함되며,The advertisement history information includes at least one of an advertisement display rate and an installation rate,
    상기 광고표시율은, 상기 다수의 광고 출력장치에 제공된 광고제공량 대비 상기 다수의 광고 출력장치에서 표시한 광고표시량 간의 비율이며,The advertisement display rate is a ratio between the advertisement display amounts provided on the plurality of advertisement output devices and the advertisement display amounts displayed on the plurality of advertisement output devices,
    상기 설치율은, 상기 광고표시량 대비 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치된 설치량 간의 비율인 것을 특징으로 하는 광고 서비스장치.The installation rate is an advertisement service device, characterized in that the ratio of the installation amount of the application installed in the plurality of advertisement output devices to the advertisement display amount.
  9. 제7항에 있어서,The method of claim 7, wherein
    상기 광고제한량은, 상기 다수의 광고 출력장치에서 상기 애플리케이션이 상기 설치목표량만큼 설치되는데 요구되는 것으로 확인되는 광고표시요구량을 기초로 결정되며,The advertisement limiting amount is determined based on an advertisement display demand amount that is determined to be required to install the application by the installation target amount in the plurality of advertisement output devices.
    상기 서비스 결정부는, 상기 설치목표량에 상기 설치율을 역산한 결과 값을 상기 광고표시요구량으로서 확인하는 것을 특징으로 하는 광고 서비스장치.And the service determining unit checks a value obtained by inverting the installation rate to the installation target amount as the advertisement display request amount.
  10. 제7항에 있어서,The method of claim 7, wherein
    상기 광고제한량은, 상기 다수의 광고 출력장치에서 상기 광고표시요구량만큼의 광고를 표시하는데 요구되는 것으로 확인되는 광고제공요구량이며,The advertisement limiting amount is an advertisement providing request amount which is confirmed to be required to display an advertisement corresponding to the advertisement display demand amount in the plurality of advertisement output devices.
    상기 서비스 결정부는, 상기 광고표시요구량에 상기 광고표시율을 역산한 결과 값을 상기 광고제공요구량으로서 확인하는 것을 특징으로 하는 광고 서비스장치.And the service determining unit checks a value obtained by inverting the advertisement display rate as the advertisement display request amount as the advertisement providing request amount.
  11. 제1항에 있어서, The method of claim 1,
    복수의 사용자 장치 각각으로 전송할 광고를 등록받는 광고 등록부;An advertisement register configured to register an advertisement to be transmitted to each of the plurality of user devices;
    상기 복수의 사용자 장치 각각으로 전송될 광고를 스케줄링하기 위해 상기 사용자 장치 각각에 대응되는 사용자 장치별 광고 결정 정보를 처리하는 사용자 정보 처리부;A user information processor configured to process advertisement determination information for each user device corresponding to each of the user devices to schedule an advertisement to be transmitted to each of the plurality of user devices;
    상기 사용자 장치별 광고 결정 정보를 기반으로 상기 복수의 사용자 장치 각각으로 전송할 광고를 스케줄링하는 광고 스케줄링부; 및An advertisement scheduling unit which schedules an advertisement to be transmitted to each of the plurality of user devices based on the advertisement determination information for each user device; And
    상기 광고 스케줄링부에 의해 스케줄링된 광고를 상기 복수의 사용자 장치 각각으로 전송하는 광고 전송부;An advertisement transmitter for transmitting an advertisement scheduled by the advertisement scheduling unit to each of the plurality of user devices;
    를 포함하는 것을 특징으로 하는 광고 서비스장치.Ad service apparatus comprising a.
  12. 제11항에 있어서,The method of claim 11,
    상기 사용자 장치별 광고 결정 정보는 매체별 광고 노출수 및 매체별 광고 클릭수를 기반으로 결정된 매체별 CTR(click through rate)에 대한 정보를 포함하고, The advertisement determination information for each user device includes information on a click through rate (CTR) for each medium determined based on the number of advertisement impressions per medium and the number of advertisement clicks per medium.
    상기 광고 스케줄링부는 상기 매체별 CTR에 대한 정보를 기반으로 상기 복수의 사용자 장치 각각으로 CPC(cost per click) 광고 또는 CPM(cost per mille) 광고를 전송할지 여부를 결정하는 것을 특징으로 하는 광고 서비스장치.The advertisement scheduling unit determines whether to send a cost per click (CPC) advertisement or a cost per mille (CPM) advertisement to each of the plurality of user devices based on the information on the CTR for each medium. .
  13. 제11항에 있어서, 상기 광고 스케줄링부는,The method of claim 11, wherein the advertisement scheduling unit,
    상기 복수의 사용자 장치 중 특정 사용자 장치의 상기 매체별 CTR이 임계값 이상인 경우, 상기 특정 사용자 장치로 상기 CPC 광고를 스케줄링하고, 상기 특정 사용자 장치의 상기 매체별 CTR이 임계값 미만인 경우, 상기 특정 사용자 장치로 상기 CPM 광고를 스케줄링하는 것을 특징으로 하는 광고 서비스장치.When the CTR for each medium of a specific user device among the plurality of user devices is greater than or equal to a threshold value, the CPC advertisement is scheduled to the specific user device, and when the CTR for each medium of the specific user device is less than a threshold value, the specific user. Advertising service device, characterized in that for scheduling the CPM advertising with a device.
  14. 제11항에 있어서,The method of claim 11,
    상기 사용자 장치별 광고 결정 정보는 복수의 광고 각각에 대응되는 매체별 노출수, 매체별 클릭수, 매체별 CTR, 전매체 노출수, 전매체 클릭수, 전매체 CTR을 포함하고,The advertisement determination information for each user device includes impressions for each media, clicks for each media, CTRs for each media, impressions for all media, clicks for all media, and media CTRs corresponding to each of the plurality of advertisements.
    상기 광고 스케줄링부는 상기 사용자 장치별 광고 결정 정보를 기반으로 상기 복수의 사용자 장치 각각으로 전송될 상기 복수의 광고 각각의 광고 상품 타입 및 상기 복수의 광고 각각의 광고 우선 순위를 결정하는 것을 특징으로 하는 광고 서비스장치.The advertisement scheduling unit determines an advertisement product type of each of the plurality of advertisements and an advertisement priority of each of the plurality of advertisements to be transmitted to each of the plurality of user apparatuses based on the advertisement determination information for each user device. Service device.
  15. 제11항에 있어서, 상기 광고 스케줄링부는,The method of claim 11, wherein the advertisement scheduling unit,
    상기 복수의 광고 각각의 상기 매체별 CTR이 임계값 이상인지 여부를 판단하여 상기 복수의 광고 중 특정 광고의 상기 매체별 CTR이 임계값 이상인 경우, 상기 특정 광고의 상기 광고 상품 타입을 CPC 광고로 결정하고, 상기 특정 광고의 상기 매체별 CTR이 임계값 미만인 경우, 상기 특정 광고의 상기 광고 상품 타입을 CPM 광고로 결정하고,It is determined whether the CTR for each medium of each of the plurality of advertisements is greater than or equal to a threshold value. If the CTR for each medium of the specific advertisement is less than a threshold, the advertisement product type of the specific advertisement is determined as a CPM advertisement,
    상기 복수의 광고 각각의 상기 매체별 CTR, 상기 매체별 클릭수, 상기 매체별 노출수, 전매체 CTR, 전매체 클릭수, 전매체 노출수를 순차적으로 판단하여 상기 복수의 광고 각각의 상기 광고 우선 순위를 결정하는 것을 특징으로 하는 광고 서비스장치.The advertisement of each of the plurality of advertisements is determined by sequentially determining the CTR of each of the plurality of advertisements, the number of clicks of the medium, the number of impressions of the medium, the total number of media CTRs, the total number of media clicks and the total number of media impressions. Advertising service device characterized in that for determining the ranking.
  16. 제11항에 있어서, 상기 광고 스케줄링부는,The method of claim 11, wherein the advertisement scheduling unit,
    상기 스케줄링된 광고가 모두 종료되었는지 여부를 판단하고, 상기 스케줄링된 광고가 모두 종료된 경우, 상기 광고 등록부에 등록된 CPC(cost per click) 광고가 존재하는지 여부를 판단하고, 상기 광고 등록부에 상기 CPC 광고가 존재하지 않는 경우, 유료 광고와 무료 광고를 일정한 비율로 설정하여 랜덤하게 상기 사용자 장치 각각으로 전송하고, 상기 광고 등록부에 상기 CPC 광고가 존재하는 경우, CPC 광고 중 유료 광고와 무료 광고를 일정한 비율로 설정하여 랜덤하게 상기 개별 사용자 장치 각각으로 전송하는 것을 특징으로 하는 광고 서비스장치.It is determined whether all of the scheduled advertisements are terminated. If all of the scheduled advertisements are terminated, it is determined whether a cost per click (CPC) advertisement registered in the advertisement register exists. If the advertisement does not exist, the paid advertisement and the free advertisement are set at a constant rate and are randomly transmitted to each of the user devices. When the CPC advertisement exists in the advertisement register, the paid advertisement and the free advertisement among the CPC advertisements are uniformly set. The advertising service apparatus, characterized in that the ratio is set to a random transmission to each of the individual user device.
  17. 광고 서비스장치 및 적어도 하나의 광고 출력장치와 통신하여 어플리케이션의 광고 제공을 위한 데이터를 송수신하는 통신부; 및A communication unit configured to communicate with an advertisement service device and at least one advertisement output device to transmit and receive data for providing an advertisement of an application; And
    복수의 광고 서비스장치로부터 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록하고, 상기 복수의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 적어도 하나의 광고 출력장치의 요청에 따라 상기 복수의 광고 서비스장치로부터 등록된 광고 정보를 확인하고, 상기 확인 결과, 상기 실행된 어플리케이션과 상기 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 상기 광고 출력장치로 상기 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출하도록 제어하는 제어부;Register the advertisement information set to expose at least one advertisement from the plurality of advertisement service apparatuses to the application, and at the request of at least one advertisement output apparatus executing the application provided from the plurality of advertisement service apparatuses. Checks the registered advertisement information from the advertisement service apparatus of, and sets the advertisement associated with the target application to the advertisement output device by reflecting whether the executed application matches the target application included in the advertisement information. A control unit controlling to send out according to the advertisement exposure quantity;
    를 포함하는 것을 특징으로 하는 광고장치.Advertising device comprising a.
  18. 제17항에 있어서,The method of claim 17,
    상기 광고 서비스장치로부터 등록된 광고 정보를 저장하는 저장부;A storage unit which stores advertisement information registered from the advertisement service apparatus;
    를 더 포함하는 것을 특징으로 하는 광고장치.Advertising apparatus characterized in that it further comprises.
  19. 제17항에 있어서, 상기 제어부는The method of claim 17, wherein the control unit
    어플리케이션 및 상기 어플리케이션을 통해 제공되는 광고를 등록하는 광고 서비스장치를 관리하는 매체관리모듈;A media management module for managing an application and an advertisement service apparatus for registering an advertisement provided through the application;
    상기 광고 서비스장치를 통해 등록되는 광고 정보에 포함되는 광고, 상기 광고를 송출하기 위한 타겟 어플리케이션 및 상기 타겟 어플리케이션으로 송출되는 광고에 대한 광고 노출 수량을 관리하는 광고관리모듈; 및An advertisement management module for managing an advertisement included in the advertisement information registered through the advertisement service apparatus, a target application for transmitting the advertisement, and an advertisement exposure quantity for the advertisement transmitted to the target application; And
    상기 타겟 어플리케이션으로 해당 광고를 송출하기 위하여 상기 타겟 어플리케이션 별로 광고 정보를 관리하는 광고송출모듈;An advertisement sending module that manages advertisement information for each target application in order to send a corresponding advertisement to the target application;
    을 포함하는 것을 특징으로 하는 광고장치.Advertising apparatus comprising a.
  20. 제17항에 있어서, 상기 광고 정보는The method of claim 17, wherein the advertisement information
    자신의 어플리케이션 또는 다른 광고 서비스장치의 어플리케이션에 적어도 하나의 광고를 노출하기 위한 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 포함하는 것을 특징으로 하는 광고장치.Advertisement apparatus characterized in that it comprises information on the target application and the advertisement exposure quantity for exposing at least one advertisement to the application of the own application or another advertising service device.
  21. 제17항에 있어서, 상기 제어부는The method of claim 17, wherein the control unit
    상기 광고 서비스장치로부터 등록된 광고 정보를 분석하여 광고, 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 확인하는 것을 특징으로 하는 광고장치.And analyzing the advertisement information registered from the advertisement service apparatus and confirming information on an advertisement, a target application, and an advertisement exposure quantity.
  22. 광고 서비스장치 및 광고장치와 통신하여 어플리케이션의 광고 제공을 위한 데이터를 송수신하는 단말통신부; 및A terminal communication unit which communicates with the advertisement service apparatus and the advertisement apparatus, and transmits and receives data for providing advertisement of the application; And
    적어도 하나의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하고, 상기 실행 중인 어플리케이션과 관련된 적어도 하나의 광고를 상기 광고장치로 요청하고, 상기 광고장치로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 상기 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신하고, 상기 수신된 광고를 화면에 출력하도록 제어하는 단말제어부;Executing an application provided from at least one advertisement service apparatus, requesting at least one advertisement related to the running application to the advertisement apparatus, and executing the target application included in the pre-registered advertisement information from the advertisement apparatus; A terminal controller configured to receive an advertisement provided according to whether an application is matched according to a preset advertisement exposure quantity, and to output the received advertisement on a screen;
    를 포함하는 것을 특징으로 하는 광고 출력장치.Advertising output device comprising a.
  23. 제22항에 있어서, The method of claim 22,
    광고 서비스장치로 광고를 요청하기 위한 사용자 장치의 식별자 정보 및 상기 광고 출력장치가 접속한 매체 정보를 포함하는 광고 요청 메시지를 전송하는 광고 요청부; 및An advertisement request unit for transmitting an advertisement request message including identifier information of a user device for requesting an advertisement to an advertisement service apparatus and medium information to which the advertisement output apparatus is connected; And
    상기 광고 요청 메시지에 대한 응답으로 상기 광고 서비스장치로부터 광고를 수신하여 출력하는 광고 출력부;An advertisement output unit configured to receive and output an advertisement from the advertisement service apparatus in response to the advertisement request message;
    를 더 포함하는 것을 특징으로 하는 광고 출력장치.Advertising output device characterized in that it further comprises.
  24. 제22항에 있어서,The method of claim 22,
    상기 광고 서비스장치로부터 수신하는 상기 광고는 상기 광고 서비스장치가 상기 광고 출력장치로 전송될 광고를 스케줄링하기 위해 상기 광고 출력장치 별 광고 결정 정보를 처리하여 전송하는 정보인 것을 특징으로 하는 광고 출력장치.And the advertisement received from the advertisement service apparatus is information that the advertisement service apparatus processes and transmits advertisement determination information for each advertisement output apparatus to schedule an advertisement to be transmitted to the advertisement output apparatus.
  25. 특정 컨텐츠를 서비스하며, 광고 데이터를 출력하는 둘 이상의 광고 출력장치; 및Two or more advertisement output devices which service specific content and output advertisement data; And
    상기 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하고, 상기 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하며, 상기 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하는 광고 서비스 장치;Calculate ratings for the at least two advertisement output devices, distribute the amount of advertisement data for content serviced by another advertisement output device to one of the advertisement output devices according to the calculated ratings, and the distributed advertisement An advertisement service device for providing advertisement data corresponding to each advertisement output device according to a data quantity;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 시스템.Ad service providing system comprising a.
  26. 제24항에 있어서, The method of claim 24,
    상기 복수의 광고 서비스장치로부터 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록하고, 상기 복수의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 적어도 하나의 광고 출력장치의 요청에 따라 상기 복수의 광고 서비스장치로부터 등록된 광고 정보를 확인하고, 상기 확인 결과, 상기 실행된 어플리케이션과 상기 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 상기 광고 출력장치로 상기 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출하는 상기 광고장치;Register advertisement information set to expose at least one advertisement from the plurality of advertisement service apparatuses to an application, and at the request of at least one advertisement output apparatus executing an application provided from the plurality of advertisement service apparatuses; The advertisement information registered from the plurality of advertisement service apparatuses may be checked, and as a result of the checking, the advertisement associated with the target application may be written to the advertisement output apparatus by reflecting whether the executed application matches the target application included in the advertisement information. The advertisement device which transmits according to a set advertisement exposure quantity;
    를 더 포함하는 것을 특징으로 하는 광고 서비스 제공 시스템.Advertising service providing system, characterized in that it further comprises.
  27. 제24항에 있어서, 상기 광고 출력장치는The apparatus of claim 24, wherein the advertisement output device is
    상기 복수의 서비스장치로부터 제공되는 어플리케이션을 실행하고, 상기 실행 중인 어플리케이션과 관련된 적어도 하나의 광고를 상기 광고장치로 요청하고, 상기 광고장치로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 상기 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신하고, 상기 수신된 광고를 화면에 출력하는 것을 특징으로 하는 광고 서비스 제공 시스템.Executing an application provided from the plurality of service apparatuses, requesting at least one advertisement related to the running application to the advertisement apparatus, and a target application and the executing application included in advertisement information registered in advance from the advertisement apparatus; The advertisement service providing system, characterized in that for receiving the advertisement provided in consideration of the matching of the predetermined advertisement exposure quantity, and outputs the received advertisement on the screen.
  28. 제24항에 있어서, 상기 광고 서비스장치는The method of claim 24, wherein the advertising service device
    상기 다수의 광고 출력장치에 광고를 제공하며, 상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였고 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하며, 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 광고제한량 한도 내에서만 상기 광고를 제공하는 것을 특징으로 하는 광고 서비스 제공 시스템.Providing advertisements to the plurality of advertisement output devices, checking advertisement history information related to whether the plurality of advertisement output devices have received and displayed the provided advertisements and installed an application related to the advertisements, and outputting the plurality of advertisements. Determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output devices based on the advertisement history information so that the application can be installed by the installation target amount, and providing the advertisement only within the advertisement limit amount. Advertising service providing system, characterized in that.
  29. 제24항에 있어서, 상기 광고 서비스장치는The method of claim 24, wherein the advertising service device
    복수의 광고 출력장치 각각으로 전송할 광고를 등록받고 상기 복수의 광고 출력장치 각각으로 전송될 광고를 스케줄링하기 위해 상기 복수의 광고 출력장치 각각에 대응되는 광고 출력장치 별 광고 결정 정보를 처리하고, 상기 광고 출력장치 별 광고 결정 정보를 기반으로 상기 복수의 광고 출력장치 각각으로 전송할 광고를 스케줄링하고, 스케줄링된 광고를 상기 복수의 광고 출력장치 각각으로 전송하는 것을 특징으로 하는 광고 서비스 제공 시스템.In order to register an advertisement to be transmitted to each of the plurality of advertisement output devices and to schedule an advertisement to be transmitted to each of the plurality of advertisement output devices, the advertisement determination information for each advertisement output device corresponding to each of the plurality of advertisement output devices is processed, and the advertisement And scheduling an advertisement to be transmitted to each of the plurality of advertisement output devices based on the advertisement determination information for each output device, and transmitting the scheduled advertisement to each of the plurality of advertisement output devices.
  30. 제24항에 있어서, 상기 광고 출력장치 장치는The apparatus of claim 24, wherein the advertisement output device is
    상기 광고 서비스장치로 광고를 요청하기 위한 사용자 장치의 식별자 정보 및 상기 광고 출력장치가 접속한 매체 정보를 포함하는 광고 요청 메시지를 전송하고 상기 광고 요청 메시지에 대한 응답으로 상기 광고 서비스장치로부터 광고를 수신하여 출력하는 것을 특징으로 하는 광고 서비스 제공 시스템.Transmits an advertisement request message including identifier information of the user device for requesting an advertisement to the advertisement service apparatus and medium information accessed by the advertisement output apparatus, and receives an advertisement from the advertisement service apparatus in response to the advertisement request message; Advertising service providing system, characterized in that for outputting.
  31. 광고 서비스장치가 특정 컨텐츠를 서비스하는 둘 이상의 광고 출력장치에 대한 등급 평가를 산출하는 단계;Calculating, by the advertisement service apparatus, ratings for two or more advertisement output apparatuses serving specific contents;
    상기 광고 서비스장치가 상기 산출된 등급 평가에 따라 어느 하나의 광고 출력장치에 대하여 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 단계; 및The advertisement service device distributing an advertisement data quantity for content served by another advertisement output device to one advertisement output device according to the calculated rating; And
    상기 광고 서비스장치가 상기 배분된 광고 데이터 물량에 따라 각각의 광고 출력장치로 해당되는 광고 데이터를 제공하는 단계;Providing, by the advertisement service apparatus, advertisement data corresponding to each advertisement output apparatus according to the allocated advertisement data quantity;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  32. 제31항에 있어서, 상기 산출하는 단계 이전에,32. The method of claim 31, wherein prior to said calculating,
    상기 광고 서비스장치가 광고 출력장치가 서비스하는 컨텐츠에 대한 하나 이상의 광고 데이터를 획득하는 단계;Acquiring, by the advertisement service apparatus, one or more advertisement data regarding content serviced by an advertisement output apparatus;
    를 더 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method characterized in that it further comprises.
  33. 제31항에 있어서, 상기 산출하는 단계는32. The method of claim 31 wherein the calculating step
    상기 광고 서비스장치가 각각의 광고 출력장치 별 사용자 접속 수(UV), 페이지 접속 수(PV), 광고 요청 수 대비 광고 노출 수(IMPR/REQ), 광고 노출 수 대비 광고 클릭 수(CLK/IMPR), 광고 요청 수 대비 광고 클릭 수(CLK/REQ) 중 적어도 어느 하나의 파라미터를 산출하는 단계; 및The advertisement service device sets the number of user accesses (UV), page accesses (PV), ad impressions (IMPR / REQ) to ad requests, and ad clicks (CLK / IMPR) for each ad output device. Calculating a parameter of at least one of the number of advertisement clicks (CLK / REQ) to the number of advertisement requests; And
    상기 광고 서비스장치가 상기 산출된 파라미터를 기 설정된 등급 기준과 비교하여 광고 출력장치에 대한 등급 평가를 산출하는 단계;Calculating, by the advertisement service device, a rating evaluation for the advertisement output device by comparing the calculated parameter with a preset rating criterion;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  34. 제31항에 있어서, 상기 물량을 배분하는 단계 이전에,32. The method of claim 31, wherein prior to the step of allocating the quantity,
    상기 광고 서비스장치가 어느 하나의 광고 출력장치로부터 광고 데이터 요청을 수신하는 단계;Receiving, by the advertisement service apparatus, an advertisement data request from one advertisement output apparatus;
    를 더 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method characterized in that it further comprises.
  35. 제31항에 있어서, 상기 물량을 배분하는 단계에서, 32. The method of claim 31, wherein in the step of distributing the quantity,
    상기 어느 하나의 광고 출력장치가 적어도 하나 이상의 인벤토리를 포함하는 경우, 상기 광고 서비스장치가 상기 광고 출력장치의 인벤토리별로 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 것을 특징으로 하는 광고 서비스 제공 방법. When any one of the advertisement output device includes at least one inventory, the advertisement service device distributes the advertisement data quantity for the content serviced by the other advertisement output device for each inventory of the advertisement output device How we deliver the service.
  36. 제31항에 있어서, 상기 물량을 배분하는 단계에서,32. The method of claim 31, wherein in the step of distributing the quantity,
    상기 광고 서비스장치가 상기 어느 하나의 광고 출력장치가 허용할 수 있는 광고 데이터의 최대 물량 이하로 상기 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량을 배분하는 것을 특징으로 하는 광고 서비스 제공 방법.And the advertisement service apparatus distributes the advertisement data quantity for the content serviced by the other advertisement output apparatus below the maximum quantity of advertisement data that the one advertisement output apparatus can allow.
  37. 제31항에 있어서, 상기 물량을 배분하는 단계 이후에,32. The method of claim 31, wherein after distributing the quantity,
    상기 어느 하나의 광고 출력장치가 허용할 수 있는 광고 데이터의 최대 물량 이상으로 하나 이상의 다른 광고 출력장치가 서비스하는 컨텐츠에 대한 광고 데이터 물량이 배분되면, When the advertisement data quantity for the content serviced by one or more other advertisement output apparatuses is distributed more than the maximum quantity of advertisement data which one advertisement output apparatus can allow,
    상기 광고 서비스장치가 상기 하나 이상의 다른 광고 출력장치의 광고 등급을 확인하는 단계; 및Checking, by the advertisement service device, an advertisement grade of the at least one other advertisement output device; And
    상기 광고 서비스장치가 상기 하나 이상의 다른 광고 출력장치 중 높은 등급의 광고 출력장치에 대한 광고 데이터를 우선하여 배분하는 단계;The advertisement service device preferentially distributing advertisement data for a high grade advertisement output device among the one or more other advertisement output devices;
    를 더 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method characterized in that it further comprises.
  38. 광고장치가 복수의 광고 서비스장치로부터 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 설정되는 광고 정보를 등록하는 단계;Registering, by the advertisement apparatus, advertisement information set to expose at least one advertisement to the application from the plurality of advertisement service apparatuses;
    상기 광고장치가 상기 복수의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 적어도 하나의 광고 출력장치의 요청에 따라 상기 복수의 광고 서비스장치로부터 등록된 광고 정보를 확인하는 단계; 및Confirming, by the advertisement apparatus, advertisement information registered from the plurality of advertisement service apparatuses according to a request of at least one advertisement output apparatus executing an application provided from the plurality of advertisement service apparatuses; And
    상기 광고장치가 상기 확인 결과, 상기 실행된 어플리케이션과 상기 광고 정보에 포함된 타겟 어플리케이션의 매칭 여부를 반영하여 상기 광고 풀력장치로 상기 타겟 어플리케이션과 연관된 광고를 기 설정된 광고 노출 수량에 따라 송출하는 단계;Transmitting, by the advertisement apparatus, an advertisement associated with the target application according to a preset advertisement exposure quantity to the advertisement pulling apparatus by reflecting whether the executed application matches a target application included in the advertisement information as a result of the checking;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  39. 광고 출력장치가 적어도 하나의 광고 서비스장치로부터 제공되는 어플리케이션을 실행하는 단계;Executing an application provided by the advertisement output device from the at least one advertisement service device;
    상기 광고 출력장치가 상기 실행 중인 어플리케이션과 관련된 적어도 하나의 광고를 광고장치로 요청하는 단계;Requesting, by the advertisement output device, an advertisement device for at least one advertisement related to the running application;
    상기 광고 출력장치가 상기 광고장치로부터 기 등록된 광고 정보에 포함된 타겟 어플리케이션과 상기 실행 중인 어플리케이션의 매칭 여부를 반영하여 제공되는 광고를 기 설정된 광고 노출 수량에 따라 수신하는 단계; 및Receiving, by the advertisement output device, an advertisement provided according to a preset advertisement exposure quantity by reflecting whether the target application included in the previously registered advertisement information matches the running application; And
    상기 광고 출력장치가 상기 수신된 광고를 화면에 출력하는 단계;Outputting, by the advertisement output device, the received advertisement to a screen;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  40. 복수의 광고 서비스장치가 각각 적어도 하나의 광고를 어플리케이션에 노출하기 위하여 광고, 타겟 어플리케이션 및 광고 노출 수량에 대한 정보를 지정하는 단계;Designating, by the plurality of advertisement service apparatuses, information on an advertisement, a target application, and an advertisement exposure quantity in order to expose at least one advertisement to the application, respectively;
    상기 광고 서비스장치가 상기 지정된 정보를 포함하는 광고 정보를 설정하는 단계; 및Setting, by the advertisement service apparatus, advertisement information including the designated information; And
    상기 광고 서비스장치가 상기 설정된 광고 정보를 광고장치에 등록하는 단계;Registering, by the advertisement service apparatus, the set advertisement information with an advertisement apparatus;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  41. 다수의 광고 출력장치가 광고 서비스장치에 광고를 요청하는 요청단계;A request step of a plurality of advertisement output apparatuses requesting advertisements from the advertisement service apparatus;
    상기 광고 서비스장치가 상기 요청에 따라 상기 다수의 광고 출력장치에 광고를 제공하는 제공단계;Providing, by the advertisement service apparatus, advertisements to the plurality of advertisement output apparatuses according to the request;
    상기 광고 서비스장치가 상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하는 확인단계; 및Confirming, by the advertisement service apparatus, advertisement history information related to whether the advertisements are received and displayed by the plurality of advertisement output apparatuses and installed an application related to the advertisement; And
    상기 광고 서비스장치가 상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 광고제한량 한도 내에서만 상기 광고를 제공하도록 하는 결정단계;The advertisement service apparatus determines an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application may be installed by the installation target amount in the plurality of advertisement output apparatuses. Determining that the advertisement is provided only within an advertisement limit amount;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  42. 다수의 광고 출력장치에 광고를 제공하는 제공단계;Providing an advertisement to a plurality of advertisement output devices;
    상기 다수의 광고 출력장치에서 상기 제공된 광고를 수신하여 표시하였으며, 상기 광고와 관련된 애플리케이션을 설치하였는지 여부와 관련된 광고이력정보를 확인하는 확인단계; 및 Confirming advertisement history information related to whether or not the plurality of advertisement output apparatuses have received and displayed the provided advertisements and installed an application related to the advertisements; And
    상기 다수의 광고 출력장치에서 상기 애플리케이션이 설치목표량만큼 설치될 수 있도록 상기 광고이력정보를 기초로 상기 다수의 광고 출력장치에 상기 광고를 제공할 수 있는 광고제한량을 결정하여, 상기 제공부가 상기 광고제한량 한도 내에서만 상기 광고를 제공하도록 하는 결정단계;The advertisement limiting amount is determined by determining an advertisement limit amount that can provide the advertisement to the plurality of advertisement output devices based on the advertisement history information so that the application can be installed by the installation target amount in the plurality of advertisement output devices. Determining to provide the advertisement only within limits;
    를 포함하는 것을 특징으로 하는 광고 서비스 제공 방법.Advertising service providing method comprising a.
  43. 제13항 내지 제42항 중 어느 한 항에 있어서, 광고 서비스 제공 방법을 실행하는 프로그램을 기록한 컴퓨터 판독 가능한 기록매체.43. The computer readable recording medium according to any one of claims 13 to 42, wherein a program for executing the method of providing the advertisement service is recorded.
PCT/KR2015/000016 2014-01-02 2015-01-02 Method for providing advertisement service, and system and advertisement service device for same WO2015102428A2 (en)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
KR10-2014-0000065 2014-01-02
KR1020140000065A KR20150080967A (en) 2014-01-02 2014-01-02 Method for providing advertisement of mobile application, system and apparatus thereof
KR1020140000739A KR20150081390A (en) 2014-01-03 2014-01-03 Method for allocating of advertisemnet, server and system for the same
KR10-2014-0000739 2014-01-03
KR10-2014-0007347 2014-01-21
KR1020140007347A KR102178819B1 (en) 2014-01-21 2014-01-21 Advertisement delivery system and method thereof, and apparatus applied to the same
KR10-2014-0025862 2014-03-05
KR1020140025862A KR102236101B1 (en) 2014-03-05 2014-03-05 Service device providing advertisement based on individual user equipment, user equipment receiving advertisement based on individual user equipment, system and method for providing advertisement based on individual user equipment and computer readable medium having computer program recorded therefor

Publications (2)

Publication Number Publication Date
WO2015102428A2 true WO2015102428A2 (en) 2015-07-09
WO2015102428A3 WO2015102428A3 (en) 2015-08-27

Family

ID=53494174

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2015/000016 WO2015102428A2 (en) 2014-01-02 2015-01-02 Method for providing advertisement service, and system and advertisement service device for same

Country Status (1)

Country Link
WO (1) WO2015102428A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114501081A (en) * 2022-02-14 2022-05-13 浙江新再灵科技股份有限公司 Screen advertisement playing method and system

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
KR20100071214A (en) * 2008-12-19 2010-06-29 (주)선각 System for providing advertisement service
KR101114643B1 (en) * 2010-02-17 2012-03-05 홍운식 Advertisement system using smart phone
KR101863228B1 (en) * 2012-02-01 2018-06-01 에스케이플래닛 주식회사 Advertisement offer system and method based on securing advertisement, and apparatus applied to the same
KR20130111071A (en) * 2012-03-30 2013-10-10 (주)디지털오션 Providing method and system of advertising service

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114501081A (en) * 2022-02-14 2022-05-13 浙江新再灵科技股份有限公司 Screen advertisement playing method and system
CN114501081B (en) * 2022-02-14 2023-10-17 浙江新再灵科技股份有限公司 Screen advertisement playing method and system

Also Published As

Publication number Publication date
WO2015102428A3 (en) 2015-08-27

Similar Documents

Publication Publication Date Title
WO2019061611A1 (en) Marketing campaign management method, apparatus, device, and computer storage medium
WO2016032231A1 (en) Method for managing beacon, terminal device, server and storage medium
WO2020130743A2 (en) Method for distributing reserve points according to product purchase and advertisement viewing, and product sales system suitable therefor
WO2018169222A1 (en) Method and electronic apparatus for displaying information
WO2016182209A1 (en) Beauty service providing system, server, and method
WO2015141931A1 (en) Apparatus and method for providing advertisement
WO2015122608A1 (en) Pos peripheral device controller, mobile host device, and control method therefor
WO2014030959A1 (en) Information providing method, mobile terminal and display device for the same
WO2017043746A1 (en) Service method for providing content information using beacon and method for determining whether or not user enters and leaves store
WO2016093444A1 (en) Method for distributing promotional points having time as units
WO2014021567A1 (en) Method for providing message service, and device and system therefor
WO2018155846A1 (en) Agency payment system, server and controlling method thereof
WO2016129865A1 (en) System and method for providing location-based information
WO2014035178A1 (en) System for and method of providing service related to object
WO2020017827A1 (en) Electronic device and control method for electronic device
WO2016171361A1 (en) System and method for providing mo service-based benefit
WO2015102428A2 (en) Method for providing advertisement service, and system and advertisement service device for same
WO2018201866A1 (en) Service personnel distribution method, device, equipment and computer readable storage medium
WO2016072573A1 (en) Distribution method and distribution management system for promotion point having unit of time
WO2018201775A1 (en) Method, apparatus and device for generating balance electronic blue invoice and readable storage medium
WO2022149672A1 (en) Electronic device and control method thereof
WO2014175531A1 (en) System for providing advertisement, method thereof and device applied to same
WO2022154213A1 (en) Method and device for generating user-advertisement matching list for online advertisement
WO2016148376A1 (en) Advertisement bidding apparatus and advertisement platform apparatus
WO2016148377A1 (en) Advertisement platform apparatus

Legal Events

Date Code Title Description
NENP Non-entry into the national phase in:

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 15733152

Country of ref document: EP

Kind code of ref document: A2