KR20150081390A - Method for allocating of advertisemnet, server and system for the same - Google Patents

Abstract

The present invention relates to an advertisement data allocation method, a system and an apparatus for the same and, more specifically, in a cross advertising service among two or more advertisement output devices, to an advertisement data allocation method, a system and an advertising service apparatus for the same which can calculate grade evaluation according to each advertisement output device and can adjust quantity as allocating advertisement data as to the advertisement output devices mutually according to the calculated grade evaluation. For this, the advertising service apparatus according to an embodiment of the present invention may include: a grade evaluation module which services a specific content, and calculates grade evaluation as to two or more advertisement output devices outputting advertisement data; and an advertisement quantity control module which distributes advertisement data quantity as to the content serviced by another advertisement output device as to one advertisement output device according to the calculated grade evaluation, and provides corresponding advertisement data to each advertisement output device according to the distributed advertisement data quantity.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for allocating advertisement data,

The present invention relates to a method of assigning advertisement data, a system and an apparatus therefor, and more particularly, to a cross advertising service between two or more advertisement output apparatuses, a rating evaluation is calculated for each advertisement output apparatus, To a system and an advertisement service apparatus for the advertisement data allocation method capable of allocating advertisement data for mutual advertisement output apparatuses and adjusting a quantity of the advertisement data according to the rating of the advertisement.

Advertising is a series of activities aimed at informing potential consumers about information about products and services and how to purchase them. Generally, advertisements are provided through advertising media such as newspapers and television.

Recently, with the rapid development of technology, an advertisement service using an advertisement medium such as an application or a web is becoming common.

Among the above, Cross Advertising service is a service for providing advertisement services for each content, that is, when there are two or more advertisement output devices, advertisement services for the contents are advertised through different advertisement output devices .

In such a cross advertising service, it is important to calculate the amount of advertisement delivery between advertisement output apparatuses having different number of user connections. However, in the cross advertising service up to now, only one-to-one distribution is made when calculating the amount of advertisement transmission, and thus it is impossible to efficiently distribute the advertisement data between the excellent advertisement output device having a high advertising effect and the low- .

Korean Patent Publication No. 2010-0049956, published on May 13, 2010 (name: method, system and computer-readable recording medium for enabling an advertiser to enter a target ranking and perform a bid for a search advertisement)

Disclosure of Invention Technical Problem [8] The present invention has been proposed in order to solve the above problems, and it is an object of the present invention to provide a cross advertising service between two or more advertisement output devices, An advertisement data allocation method capable of allocating advertisement data for mutual advertisement output apparatuses and adjusting a quantity of the advertisement data, a system therefor, and an advertisement service apparatus.

According to another aspect of the present invention, there is provided an advertisement service apparatus comprising: a rating evaluation module for calculating a rating evaluation of at least two advertisement output apparatuses that serve specific contents and output advertisement data; And distributes the advertisement data amount for the contents served by the other advertisement output device to any one of the advertisement output devices according to the calculated rating evaluation, and distributes the corresponding advertisement data to the respective advertisement output devices according to the allocated amount of the advertisement data And an advertisement quantity control module for providing the advertisement quantity control module.

At this time, the rating module calculates the number of user accesses (UV), the number of service page accesses (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement clicks (CLK / IMPR) , A parameter of at least one of the number of advertisement clicks (CLK / REQ) versus the number of ad requests, and compares the calculated parameter with a predetermined grade criterion to calculate a rating evaluation for the advertisement output device.

At this time, the advertisement output device includes at least one inventory for outputting advertisement data, the rating evaluation module calculates a rating evaluation for each inventory of the advertisement output device, and the advertisement volume control module calculates advertisement The data amount can be distributed.

Also, the advertisement quantity control module can distribute the advertisement data quantity for the contents served by the other advertisement output apparatuses below the maximum quantity of the advertisement data that any one advertisement output apparatus can allow.

In addition, the advertisement quantity control module can distribute the advertisement data quantity such that a high-grade advertisement output device is allocated a multiple of the advertisement data amount as compared with the low-grade advertisement output device.

In addition, the advertisement volume control module may be configured such that, when advertisement data for a content served by one or more other advertisement output devices is distributed over a maximum amount for any one of the advertisement output devices, It is possible to preferentially distribute the advertisement data to the advertisement data.

According to an aspect of the present invention, there is provided an advertisement providing system including at least two advertisement output apparatuses for providing specific contents and outputting advertisement data; And distributes the advertisement data amount for the contents served by the other advertisement output apparatus to one of the advertisement output apparatuses according to the calculated rating evaluation, And an advertisement service apparatus providing advertisement data corresponding to each advertisement output apparatus according to the advertisement data.

According to another aspect of the present invention, there is provided a method for allocating advertisement data, the method comprising: calculating a rating for two or more advertisement output devices that service specific contents; Distributing an advertisement data amount for content to be served by another advertisement outputting device to any one advertisement outputting device according to the rating evaluation calculated by the advertisement service device; And providing advertisement data corresponding to each advertisement output apparatus according to the amount of advertisement data distributed by the advertisement service apparatus.

At this time, before the calculating step, the advertisement service apparatus may obtain one or more pieces of advertisement data for the contents served by the advertisement output apparatus.

The step of calculating includes calculating the number of user accesses (UV), the number of page accesses (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement clicks (CLK / IMPR), and the number of advertisement clicks (CLK / REQ) to the number of advertisement requests; And comparing the parameter calculated by the advertisement service apparatus with a predetermined grade criterion to calculate a rating evaluation for the advertisement output apparatus.

Further, the advertisement service apparatus may receive the advertisement data request from any one of the advertisement output apparatuses before the step of distributing the volume.

In addition, in the step of distributing the quantity, when any one of the advertisement output apparatuses includes at least one inventory, the advertisement service apparatus distributes the advertisement data quantity for the contents served by the advertisement output apparatuses different for each inventory of the advertisement output apparatuses .

In addition, in the step of distributing the quantity of goods, the advertisement service apparatus can distribute the advertisement data amount for the contents served by other advertisement output apparatuses below the maximum amount of the advertisement data that any one advertisement output apparatus can allow.

If the amount of the advertisement data for the contents served by one or more other advertisement output apparatuses is distributed more than the maximum amount of the advertisement data allowable by any one of the advertisement output apparatuses after the step of distributing the quantity, Confirming the advertisement rank of one or more other advertisement output devices; And distributing the advertisement service apparatus preferentially to the advertisement data of the high-grade advertisement output apparatus among the one or more other advertisement output apparatuses.

1 is a block diagram illustrating a main configuration of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram illustrating an embodiment of an advertisement output apparatus according to an embodiment of the present invention.
3 is a block diagram showing a main configuration of an advertisement output apparatus according to an embodiment of the present invention shown in FIG.
4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention shown in FIG.
5 is a flowchart for schematically explaining an advertisement data allocation method according to an embodiment of the present invention.
6 is a flowchart for explaining a method of calculating a rating according to an advertisement output apparatus according to an embodiment of the present invention.
7 is a flowchart illustrating an advertisement data allocation method according to a rating evaluation according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. However, it should be understood that the invention is not limited to the specific embodiments thereof, It is to be understood that the invention is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Also, terms including ordinal numbers such as first, second, etc. are used to describe various elements, and are used only for the purpose of distinguishing one element from another, Not used. For example, without departing from the scope of the present invention, the second component may be referred to as a first component, and similarly, the first component may also be referred to as a second component.

In addition, when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may be present in between .

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Now, an advertisement data allocation method, a system therefor, and an advertisement service apparatus according to an embodiment of the present invention will be described in detail with reference to the drawings, wherein like or corresponding elements are denoted by the same reference numerals The redundant explanation for the case may be omitted.

1 is a block diagram illustrating a main configuration of an advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement providing system 100 of the present invention may include two or more advertisement output apparatuses 10, an advertisement service apparatus 20, and a communication network 30.

First, the advertisement output device 10 serves a specific content to the user, requests advertisement data to the advertisement service device 20, receives the requested advertisement data, and outputs the received advertisement data. Advertising media.

In particular, the advertisement output device 10 according to the embodiment of the present invention performs a role of outputting advertisement data between the advertisement service device 20 and the advertisement service device 20 under the control of the advertisement service device 20. [ For example, the first advertisement output device 10a outputs advertisement data for specific contents served by the second advertisement output device 10b and the third advertisement output device 10c through a predetermined space, The device 10b can output the advertisement data for the specific contents served by the first advertisement output device 10a and the third advertisement output device 10c.

The advertisement output apparatus 10 may exist in an independent form such as a digital signage and may also include an application or a web site for providing specific contents such as games, music, movies, instant messaging services, And may exist in the form of a separate programmed module in the user terminal such as a smart phone.

An operation method in a case where the advertisement output apparatus 10 is present in the terminal in the form of a separate programmed module such as an application will be described with reference to FIG.

2 is a block diagram illustrating an embodiment of an advertisement output apparatus according to an embodiment of the present invention.

Referring to FIG. 2, a user terminal such as a smart phone, a tablet PC, and the like generally includes a terminal hardware 11 and a terminal operating system 12.

The terminal hardware 11 refers to a physical environment of a terminal such as a central processing unit (CPU) of a terminal supporting a communication environment, a modem chip processor, and the like. A physical environment for requesting advertisement data in cooperation with the advertisement service apparatus 20 and for outputting the transmission / reception environment, content, and advertisement of the advertisement output apparatus 10 receiving the requested advertisement data corresponds to the terminal hardware 11 .

The terminal operating system 12 is responsible for overall operation of the terminal and is generally installed by a terminal manufacturer or a communication service provider. The terminal may further include a separate terminal platform capable of replacing some functions of the terminal operating system 12, such as the advertisement platform 13 according to the embodiment of the present invention, or providing a new service such as an advertisement service.

The advertisement platform 13 is a part for supporting the output of advertisement data through the advertisement output device 10 between an operating system of the terminal and a plurality of advertisement output devices 10, And provides the advertisement data to the user terminal 10 through an application programming interface (API), thereby outputting the advertisement data through the user interface.

Here, the advertisement platform 13 may exist independently of the terminal operating system 12, and the advertisement platform 13 and the terminal operating system 12 may be implemented as a single platform. At this time, if the advertisement platform 13 exists in a form independent of the terminal operating system 12, the advertisement platform 13 operates in the same manner regardless of the type of the terminal operating system 12. [

The advertisement platform 13 may be provided in the terminal provided by the advertisement service apparatus 20 and the advertisement platform 13 may be provided in the terminal when the advertisement platform 13 operates in a form independent of the terminal operating system 12. [ Can operate as follows.

First, an advertisement output apparatus 10 implemented in the form of an application requests advertisement data to the advertisement platform 13 using an application programming interface (API) to receive advertisement data. The advertisement platform 13 generates advertisement request information according to a request of the advertisement output device 10 and then transmits the advertisement request information to the advertisement service device 20 shown in FIG. 1 using the terminal hardware 11 through the terminal operating system 12 And transmits the generated advertisement request information. Here, the advertisement platform 13 may transmit the identification information for identifying the terminal when the advertisement request information is transmitted to the advertisement service apparatus 20.

Thereafter, when the advertisement data is received from the advertisement service apparatus 20, the advertisement platform 13 transmits the advertisement data received through the user interface of the advertisement output apparatus 10 using the API, and the advertisement output apparatus 10 And outputs the received advertisement data.

A more detailed configuration and operation method of the advertisement output apparatus 10 will be described later.

The advertisement service apparatus 20 distributes the amount of advertisement data between a plurality of advertisement output apparatuses 10 and provides advertisement data to the advertisement output apparatus 10 according to the distributed advertisement data amount.

To this end, the advertisement service apparatus 20 first calculates a rating for two or more advertisement output apparatuses that serve specific contents to the user and output advertisement data. Thereafter, the advertisement service apparatus 20 searches the advertisement output apparatuses, for example, the first advertisement output apparatus 10a for the one advertisement output apparatus according to the calculated rating evaluation, Distributes the advertisement data for the contents and the quantity of the advertisement data for the contents served by the first advertisement output device 10a to the second advertisement output device 10b, The advertisement data corresponding to the advertisement data 10 is provided.

The configuration and operation of the advertisement service apparatus 20 will be described with reference to FIG. 4. In addition, the advertisement providing system 100 controls distribution and management of the advertisement output apparatus 10, (Not shown) that is responsible for generating and managing advertisement data for content served by the mobile terminal 10. At this time, the advertisement providing apparatus (not shown) is connected to the advertisement service apparatus 20 and can transmit the advertisement data to the advertisement service apparatus 20.

The advertisement output apparatus 10 and the advertisement service apparatus 20 constituting the advertisement providing system 100 transmit and receive various related information through the communication network 30. The communication network 30 at this time is connected to various communication networks Can be used.

For example, a wireless communication method such as WLAN (Wireless LAN), Wi-Fi, WiBro, WiMAX, HSDPA or Ethernet, xDSL (ADSL, VDSL) , Hybrid Fiber Coaxial Cable (HFC), Fiber to the Curb (FTTC), and Fiber To The Home (FTTH). In addition to the above-described communication methods, other widely known or later-developed communication methods may be included.

Hereinafter, a main configuration and an operation method of the advertisement output apparatus 10 according to the embodiment of the present invention will be described.

3 is a block diagram showing a main configuration of an advertisement output apparatus according to an embodiment of the present invention shown in FIG.

1 and 3, the advertisement output apparatus 10 according to the embodiment of the present invention may include a transceiver unit 15, a content output unit 16, and an advertisement output unit 17.

First, the transceiver 15 plays a role of supporting transmission and reception of various information with the advertisement service apparatus 20 through the communication network 30.

In particular, the transceiver unit 15 of the present invention may request the advertisement service apparatus 20 for advertisement data through the communication network 30 and receive the advertisement data from the advertisement service apparatus 20. [

The content output unit 16 outputs the specific content served by the advertisement output apparatus 10 to the user. For example, when the advertisement output apparatus 10 is a game application providing a game service, the content output unit 16 outputs contents related to the game. If the advertisement output apparatus 10 is a clothing shopping mall website, the content output unit 16 outputs contents related to clothing provided in the shopping mall.

The advertisement output unit 17 outputs the advertisement data transmitted from the advertisement service apparatus 20 through the transmission / reception unit 15. [ The advertisement output unit 17 may include at least one inventory 17a, wherein the inventory 17a refers to a predetermined space in which the advertisement data is output. For example, when the advertisement outputting apparatus 10 is an application, the advertisement outputting apparatus 10 may be a predetermined space in which the advertisement data such as the top or bottom of the application is output during application execution.

The advertisement output unit 17 outputs the advertisement data received from the advertisement service apparatus 20 through the transmission / reception unit 15, wherein the output advertisement data is output through the content output unit of the other advertisement output apparatus And may be advertisement data for specific contents to be served.

The content output unit 16 and the advertisement output unit 17 may be implemented by hardware such as a Liquid Crystal Display (LCD), a Thin Film Transistor LCD (TFT-LCD), an Organic Light Emitting Diode (OLED) ), An AMOLED (Active Matrix Organic LED), a flexible display, and a 3-dimensional display (3 Dimension). Some of these displays may also be configured to be transparent or light transmissive so that they can be seen through. This can be configured as a transparent display including TOLED (Transparent OLED).

The main configuration and operation method of the advertisement output apparatus 10 according to the embodiment of the present invention have been described with reference to FIG.

However, the advertisement output apparatus 10 can be implemented by more components than the components shown in Fig. For example, when the advertisement output apparatus 10 is a digital signage that continuously outputs specific information in an independent form, the advertisement output apparatus 10 includes a transmission / reception unit 15, a content output unit 16, and an advertisement output unit 17 Or an input unit (not shown) that supports user input.

On the other hand, when the advertisement output apparatus 10 exists in the form of an application or a web site serving a specific content, the operation of the advertisement output apparatus 10 is operated through the configuration of the terminal equipped with the advertisement output apparatus 10 , The advertisement output apparatus 10 may exist as a component of the control unit of the terminal.

Hereinafter, the main configuration and operation method of the advertisement service apparatus 20 according to the embodiment of the present invention will be described.

4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention shown in FIG.

1 and 4, an advertisement service apparatus 20 according to an embodiment of the present invention may include a service communication unit 21, a service control unit 22, and a service storage unit 23.

First, the service communication unit 21 transmits advertisement data to at least two advertisement output apparatuses 10 via the communication network 30, and transmits advertisement data for specific contents provided by the advertisement output apparatus 10 to a separate advertisement providing apparatus 10, (Not shown).

The service control unit 22 performs overall control of the advertisement service apparatus 20 according to the embodiment of the present invention. The service control unit 22 for this purpose includes a rating evaluation module 22a and an advertisement amount control module 22b And the like. First, the rating module 22a serves a specific content, and the advertisement output device 10 having excellent advertisement effect and the advertisement output device 10 having no advertisement effect on two or more advertisement output devices 10 that output the advertisement data In order to distinguish, it plays a role of calculating rating.

For this purpose, the rating evaluation module 22a evaluates the number of user connections (UV), the number of service page connections (PV), the number of advertisement impressions (IMPR / REQ) (CLK / IMPR) versus the number of clicks (CLK / REQ) versus the number of ad requests.

Where the UV parameter refers to the number of user connections. In a case where the advertisement output apparatus 10 is an application serving a specific content, the number of user connections may be the number of terminals installed with the application. On the other hand, when the advertisement outputting apparatus 10 is a web site serving specific contents, the number of user accesses may be the number of users visiting the average on a daily basis.

The PV parameter refers to the number of service page connections. When the advertisement output apparatus 10 is implemented in an application form, the service page means a page constituting a screen of the application. In addition, when the advertisement output apparatus 10 is implemented in the form of a web site, the service page means a page constituting the whole or specific area of the web site. The PV parameter is a parameter indicating how many users access each service page constituting the advertisement output apparatus 10. The PV parameter may be equal to or greater than the UV parameter.

The IMPR / REQ parameter means the number of advertisement impressions in relation to the number of ad requests. Here, the REQ is a number of inventories, which is a predetermined space that can expose the advertisement data in the advertisement output device 10, and the advertisement output device 10 requests the advertisement service device 20 for the advertisement data for each inventory. For example, when the advertisement output apparatus 10 is implemented in an application form, it may be configured to include at least one inventory in the service page of the application, and the application requests and receives the advertisement data according to the inventory of the service page. IMPR also refers to the number of ad views on the inventory. For example, when at least one inventory is included in a service page of an application, the advertisement count is counted when advertisement data is output through the inventory. That is, the IMPR / REQ parameter is a parameter indicating the number of impressions of the advertisement to be outputted in relation to the number of ad requests requested by the advertisement output apparatus 10.

CLK / IMPR is the number of ad clicks compared to ad impressions. Here, CLK denotes a click event of the actually generated user. Refers to the number of clicks of an advertisement when at least one inventory exists in a service page of an application and a click event for the advertisement data is generated from the user while the advertisement data is being output through the inventory . IMPR is a parameter for measuring the number of ad clicks actually generated in the state that the CLK / IMPR exposes the advertisement data for each inventory, as described above.

CLK / REQ means the number of ad clicks compared to the number of ad requests. REQ is the number of inventories, which is a predetermined space that can expose the advertisement data in the advertisement output apparatus 10, and the advertisement output apparatus 10 requests the advertisement service apparatus 20 for advertisement data for each inventory . CLK denotes a parameter for actually measuring the number of clicks of an advertisement generated in relation to the number of ad requests requested by the advertisement output apparatus 10, and CLK / REQ is a actually generated user's click event.

The rating evaluation module 22a calculates the value of the above-described parameter for each of the advertisement output apparatuses 10 and compares the calculated parameter with the predetermined rating reference to calculate the rating evaluation for the advertisement outputting apparatus 10. [

The predetermined grade criterion is as follows.

Rating UV PV IMPR / REQ CLK / IMPR CLK / REQ 1 rating 10,000,001 ~ 100,000,001 ~ 81% ~ 11% ~ 11% ~ 2 ratings ~ 10,000,000 ~ 100,000,000 ~ 80% ~ 10% ~ 10% 3 ranks ~ 5,000,000 ~ 50,000,000 ~ 70% ~ 5% ~ 5% 4 ratings ~ 1,000,000 ~ 10,000,000 ~ 60% ~ 1% ~ 1% 5 ratings ~ 100,000 ~ 1,000,000 ~ 50% ~ 0.1% ~ 0.1%

For example, if the parameter values of the first advertisement output device 10a calculated by the rating evaluation module 22a are UV 6,600,000, PV 72,000,000, IMPR / REQ 75%, CLK / IMPR 6%, CLK / REQ 5% , The rating evaluation module 22a can evaluate that the first advertisement output device 10a has a grade of 2 by comparing the calculated parameter with a predetermined grade criterion. If the parameter values of the second advertisement output device 10b are UV 10,600,000, PV 105,000,000, IMPR / REQ 83%, CLK / IMPR 15%, and CLK / REQ 13%, the rating evaluation module 22a It can be evaluated that the advertisement output apparatus 10b has a first rank.

Then, the rating evaluation module 22a stores the rating evaluation calculated for each of the advertisement output devices 10 as information 23a on the advertisement output device of the service storage 23, which will be described later.

Then, the advertisement quantity control module 22b distributes a suitable amount of advertisement data between the advertisement output apparatuses 10 according to the rating evaluation calculated for each advertisement output apparatus 10. In other words, the advertisement data for the contents served by the first advertisement output apparatus 10a is distributed to the second advertisement output apparatus 10b, and the advertisement data for the contents served by the second advertisement output apparatus 10b is distributed 1 advertisement output apparatus 10a.

At this time, the advertisement quantity control module 22b distributes the advertisement data quantity in consideration of the grades of the respective advertisement output devices 10. [

In the above-described example, when the first advertisement outputting apparatus 10a is of the second rank and the second advertisement outputting apparatus 10b is of the first rank, the advertisement outputting apparatus of the first rank is 100% Advertisement data can be allocated. In other words, the advertisement quantity control module 22b distributes the quantity of 1,000 pieces of advertisement data of the second advertisement output device 10b of the first rank to the first advertisement output device 10a of the second rank, And distributes the amount of 500 pieces of advertisement data of the first advertisement output device 10a of the second rank to the output device 10b.

In addition, the advertisement amount control module 22b allocates the advertisement data to less than the maximum amount of the advertisement data that the advertisement output device 10 can allow. For example, when the REQ of the first advertisement output device 10a is 950, the advertisement quantity control module 22b may allocate the advertisement data quantity within 950 pieces.

In addition, the advertisement quantity control module 22b may store advertisement data for contents served by another advertisement output device, for example, the first advertisement output device 10a, with respect to any one of the advertisement output devices, for example, the second advertisement output device 10b. And the third advertisement output device 10c are allocated to the highest advertisement output device among the first advertisement output device 10a and the third advertisement output device 10c, It is possible to control the advertisement data to be distributed in preference to the advertisement data.

In addition, the advertisement quantity control module 22b may calculate a rating evaluation for each inventory of the advertisement output device 10, and may distribute the advertisement data quantity for each inventory of the advertisement output device when the rating evaluation is calculated for each inventory.

As described above, the advertisement effect can be measured in units of the advertisement output device 10, which is an advertising medium, and at the same time, the advertising effect can be more accurately evaluated by dividing the advertisement data into the inventories to which the advertisement data are exposed.

In addition, since the amount of the advertisement data is differentially distributed among the advertisement medium having the excellent advertisement effect and the lesser number of the advertisement medium, it is possible to further increase the advertisement effect, and when a large amount of advertisement data is allocated to the advertisement medium having the excellent advertisement effect , It is possible to more easily control the volume of the advertisement data by adjusting the advertisement level using the advertisement grade.

In addition, the advertisement service apparatus 20 includes a service storage unit 23 for storing various information generated during the process as described above.

The service storage unit 23 stores and manages the basic information on the advertisement output apparatus 10 and the rating evaluation result of the advertisement output apparatus 10 as the advertisement output apparatus information 23a as described above can do. In addition, it may store and manage one or more pieces of advertisement data 23b for the advertisement output apparatus 10. [

The service storage unit 23 may include any kind of storage medium such as a RAM, a ROM, a hard disk, a flash memory, a CD-ROM, a DVD, and a network access storage.

The main configuration and operation method of the advertisement service apparatus 20 according to the embodiment of the present invention have been described above.

The advertisement service apparatus 20 according to the embodiment of the present invention has the same hardware configuration as that of a typical Web server or a network server. However, the software includes a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like. The advertisement service apparatus 20 may be implemented in the form of a web server or a network server. The web server is generally connected to an unspecified number of clients and / or other servers through an open computer network such as the Internet, Means a computer system that accepts a request to perform an operation of a server and derives a result of the operation, and computer software (a web server program) installed for the computer system. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs running on the web server and various databases built up in some cases. The advertisement service apparatus 20 is a web server program that is provided variously according to operating systems such as DOS, Windows, Linux, UNIX, and Macintosh to general server hardware (Internet Information Server) used in a window environment, CERN, NCSA, and APPACH used in a UNIX environment can be used as typical examples. In addition, the advertisement service apparatus 20 may classify the service subscription information and store and manage the subscription information in a member database. Such a database may be implemented inside or outside the advertisement service apparatus 20. At this time, the database implemented in the advertisement service apparatus 20 may be the service storage unit 23.

In addition, the advertisement service apparatus 20 of the present invention may be implemented as one or more servers operating in a server-based computing manner or a cloud-based manner. In particular, the information transmitted and received through the advertisement providing system 100 can be provided through a cloud computing function that can be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand. In the present invention, all information communicated between the at least one advertisement output device 10 and the advertisement service device 20 is stored in the cloud computing device on the Internet and can be transmitted anywhere, anytime.

Although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or alternatively, of the structures disclosed herein and their structural equivalents May be embodied in computer software, firmware, or hardware, including, or in combination with, one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

Hereinafter, an advertisement data allocation method according to an embodiment of the present invention will be described.

FIG. 5 is a flowchart for schematically explaining an advertisement data allocation method according to an embodiment of the present invention, FIG. 6 is a flowchart for explaining a method of calculating a rating evaluation according to an advertisement output apparatus according to an embodiment of the present invention, 7 is a flowchart illustrating an advertisement data allocation method according to a rating evaluation according to an embodiment of the present invention.

1 and 5, an advertisement service apparatus 20 according to an embodiment of the present invention firstly receives advertisement information from at least one advertisement providing apparatus (not shown) that provides and manages contents to the advertisement output apparatus 10 The advertisement data can be received and acquired (S100).

Thereafter, the advertisement service apparatus 20 performs a rating evaluation for each of the advertisement output apparatuses 10 (S200). Here, the two or more advertisement output apparatuses 10 may be in a state in which provision of mutual cross advertisement services is promised in advance, but the present invention is not limited thereto.

6, the advertisement service apparatus 10 collects information about two or more advertisement output apparatuses 10 to provide a cross advertisement service (step < RTI ID = 0.0 > (S201). The information on the advertisement output apparatus 10 may acquire information on the advertisement output apparatus 10 from the advertisement providing apparatus (not shown) in step S100 of FIG.

Then, the advertisement service apparatus 20 calculates UV, PV, IMPR / REQ, CLK / IMPR, and CLK / REQ parameters for each advertisement output apparatus 10 (S203).

The UV parameter refers to the number of user connections and the PV parameter refers to the number of service page connections. Also, IMPR / REQ is a parameter indicating the number of advertisement impressions in relation to the number of advertisement requests, and CLK / IMPR is a parameter indicating the number of advertisement clicks compared to the number of advertisement impressions. Also, CLK / REQ is a parameter indicating the number of clicks of the advertisement compared to the number of the advertisement requests.

When the parameter values are calculated for each of the advertisement output apparatuses 10, the advertisement service apparatus 20 compares the parameter values with a predetermined grade reference to calculate a rating evaluation for the advertisement output apparatus 10 (S205). Then, the advertisement service apparatus 20 stores the rating evaluation result of the advertisement output apparatus 10 (S207).

Referring again to FIG. 5, the advertisement service apparatus 20 transmits the advertisement data for the contents served by the other advertisement output apparatus to one of the advertisement output apparatuses according to the rating evaluation result calculated by the advertisement output apparatus 10 And the corresponding advertisement data is provided to each of the advertisement output devices according to the allocated amount of the advertisement data (S300).

Referring to FIG. 7, the advertisement service apparatus 20 receives an advertisement data request from any one of the advertisement output apparatuses 10 (S301). For example, when the advertisement data request is received from the first advertisement output apparatus 10a, the advertisement service apparatus 20 confirms the rating evaluation result of the first advertisement output apparatus 10a (S303).

Here, the step of receiving the advertisement data request may be omitted, and when the step of receiving the advertisement data request is omitted, when the advertisement service apparatus 20 calculates the rating evaluation by the advertisement output apparatus 10, Distribute the advertisement data according to the rating, and then receive the advertisement data request.

Then, the advertisement service apparatus 10 distributes the advertisement data according to the rating evaluation result (S305). For example, if the rating result of the first advertisement output device 10a is class 2 and the class evaluation result of the second advertisement output device 10b that registered the advertisement data is class 1, The advertisement data of the second advertisement outputting device 10b is distributed to the advertisement outputting device 10a to be less than the maximum allowable amount of the first advertisement outputting device 10a. In addition, the advertisement data of the first advertisement output device 10a is distributed to the second advertisement output device 10b by a multiple of the amount of advertisement data distributed to the first advertisement output device 10a.

If the ratings of the first advertisement output device 10a and the second advertisement output device 10b are the same, the advertisement service device 20 transmits the first advertisement output device 10a and the second advertisement output device 10b, The advertisement data can be distributed on a one-to-one basis.

As another example, if the maximum amount of the advertisement data of the first advertisement outputting apparatus 10a is three, the advertisement data of the assigned second advertisement outputting apparatus 10b is five, When the advertisement data of the device 10c is three, the advertisement service apparatus 20 confirms the rating evaluation result of the second advertisement output device 10b and the third advertisement output device 10c, The advertisement data of the second advertisement output device 10b is preferentially assigned to the first advertisement output device 10a.

When the distribution of the advertisement data is completed through the above process, the advertisement service apparatus 20 can transmit the advertisement data to the corresponding advertisement output apparatus 10.

As described above, in the cross advertisement service between two or more advertisement output devices, the rating evaluation is calculated for each advertisement output device, the advertisement data for the advertisement output devices are assigned to each other according to the calculated rating evaluation, It is possible to more easily allocate the advertisement data between the advertisement media and control the quantity of the advertisement data.

In addition, the present invention can distribute the amount of advertisement data differentially between the advertisement output device having excellent advertisement effect and the lesser number of advertisement output devices, It is possible to more easily control the quantity of the advertisement data by adjusting the advertisement data using the advertisement grade.

The advertisement data allocation method according to the embodiment of the present invention has been described above.

The advertisement data allocation method of the present invention as described above may be provided in the form of computer readable media suitable for storing computer program instructions and data. At this time, a computer-readable medium suitable for storing computer program instructions and data includes, for example, a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM) Optical media such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), a RAM , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

The present invention relates to a method of assigning advertisement data, a system and an apparatus therefor, and more particularly, to a cross advertising service between two or more advertisement output apparatuses, a rating evaluation is calculated for each advertisement output apparatus, To a system and an advertisement service apparatus for the advertisement data allocation method capable of allocating advertisement data for mutual advertisement output apparatuses and adjusting a quantity of the advertisement data according to the rating of the advertisement.

According to the present invention, it is possible to more easily allocate advertisement data between advertisement media by calculating rating evaluation for each advertisement output device, allocating advertisement data for mutual advertisement output devices according to the calculated rating evaluation, And it is possible to control the quantity of water, so that it can contribute to the development of the advertisement service industry.

Further, since the present invention is not limited to a commercial or an operation, it is industrially applicable because it is practically possible to carry out clearly.

10: Ad output device 15: Transmitting / receiving part 16: Content output part
17: advertisement output unit 20: advertisement service device 21: service communication unit
22: service control unit 23: service storage unit 30: communication network
100: Ad serving system

Claims (14)

A rating evaluating module for evaluating a rating for two or more advertisement output apparatuses for providing specific contents and outputting advertisement data; And
According to the calculated rating evaluation, the advertisement data output unit distributes the advertisement data amount for the contents served by the other advertisement output apparatus to any one of the advertisement output apparatuses, and distributes the advertisement data corresponding to each advertisement output apparatus An advertisement amount control module for providing the advertisement amount control module;
Wherein the advertisement service apparatus comprises: The method according to claim 1,
The rating module
The number of user accesses (UV), the number of service page connections (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement clicks (CLK / IMPR) And calculating a rating for the advertisement output apparatus by calculating at least one parameter of the advertisement click count (CLK / REQ) and comparing the calculated parameter with a predetermined rank criterion. The method according to claim 1,
Wherein the advertisement output device includes at least one inventory for outputting advertisement data,
Wherein the rating evaluation module calculates a rating evaluation for each inventory of the advertisement output device,
Wherein the advertisement amount control module distributes the advertisement data amount for each of the inventories of one of the advertisement output apparatuses. The method according to claim 1,
The advertisement amount control module
Wherein the advertisement data distribution unit distributes the advertisement data amount for the contents served by the other advertisement output apparatuses below the maximum amount of the advertisement data allowable by any one of the advertisement output apparatuses. The method according to claim 1,
The advertisement amount control module
Wherein the high-grade advertisement output device distributes the advertisement data amount such that a multiple of the advertisement data amount is allocated to the low-grade advertisement output device. The method according to claim 1,
The advertisement amount control module
The method according to claim 1, wherein, when advertisement data for a content served by one or more other advertisement output devices is allocated to the one or more other advertisement output devices over a maximum amount, advertisement data for a higher- And distributing the advertisement information with priority. At least two advertisement output devices for providing specific contents and outputting advertisement data; And
And distributes the advertisement data amount for the contents served by the other advertisement output apparatuses to one of the advertisement output apparatuses in accordance with the calculated rating evaluation, An advertisement service device for providing advertisement data corresponding to each advertisement output device according to the amount of data;
Wherein the advertisement providing system comprises: The method comprising the steps of: calculating a rating evaluation of at least two advertisement output apparatuses in which an advertisement service apparatus serves specific contents;
Distributing advertisement data amount for content served by another advertisement outputting device to any one advertisement outputting device according to the calculated rating evaluation; And
The advertisement service apparatus providing advertisement data corresponding to each advertisement output apparatus according to the allocated amount of advertisement data;
Wherein the advertisement data allocation method comprises the steps of: 9. The method of claim 8,
Before the calculating step,
The advertisement service apparatus obtaining one or more pieces of advertisement data for contents served by the advertisement output apparatus;
Further comprising the steps of: 9. The method of claim 8,
The calculating step
Wherein the advertisement service device is configured to determine the number of user accesses (UV), the number of page accesses (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement clicks (CLK / IMPR) Calculating a parameter of at least one of the number of advertisement clicks (CLK / REQ) versus the number of advertisement requests; And
Comparing the calculated parameter with a predetermined grade criterion to calculate a rating estimate for the advertising output device;
Wherein the advertisement data allocation method comprises the steps of: 9. The method of claim 8,
Prior to the step of distributing the quantity
The advertisement service apparatus receiving an advertisement data request from any one of the advertisement output apparatuses;
Further comprising the steps of: 9. The method of claim 8,
In the step of distributing the amount of water,
Wherein the advertisement service apparatus distributes the advertisement data amount for the contents served by the advertisement output apparatuses according to the inventories of the advertisement output apparatuses when any one of the advertisement output apparatuses includes at least one inventory. Data allocation method. 9. The method of claim 8,
In the step of distributing the amount of water,
Wherein the advertisement service apparatus distributes the advertisement data amount for the content served by the other advertisement output apparatus to a maximum amount of the advertisement data allowed by the advertisement output apparatus. 9. The method of claim 8,
After the step of distributing the quantity of water,
If the amount of the advertisement data for the contents served by the one or more other advertisement output apparatuses is allocated to the maximum number of the advertisement data allowable by any one of the advertisement output apparatuses,
The advertisement service device verifying the advertisement class of the one or more other advertisement output devices; And
The advertisement service apparatus preferentially distributing the advertisement data for the high-grade advertisement output apparatus among the one or more other advertisement output apparatuses;
Further comprising the steps of:

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