WO2020130743A2

WO2020130743A2 - Method for distributing reserve points according to product purchase and advertisement viewing, and product sales system suitable therefor

Info

Publication number: WO2020130743A2
Application number: PCT/KR2019/018284
Authority: WO
Inventors: 성재훈
Original assignee: 성재훈
Priority date: 2018-12-21
Filing date: 2019-12-23
Publication date: 2020-06-25
Also published as: WO2020130743A3; KR102083744B1

Abstract

A method for distributing reserve points and a product sales system suitable therefor are disclosed. The method for distributing reserve points comprises: a purchase amount payment procedure of making payment for a product purchase amount by a purchaser via a consumer terminal; a payment amount settlement procedure of settling a payment amount, which is obtained by excluding estimated reserve points for payment from the product purchase amount, to a seller account by a server; and a purchase reserve point payment procedure of paying a part of the accumulated estimated reserve points for payment as purchase reserve points, i.e., a compensation for product purchase to the purchaser's account by the server.

Description

Distribution method of reserve according to product purchase and advertisement viewing and product sales system suitable for this

The present invention relates to a method of distributing a reserve in which a consumer obtains a reserve as a reward for purchasing a product and watching an advertisement, and acquires a reserve as a reward for an introduction activity when performing the role of an introducer who directly or indirectly contributed to the purchase of a buyer. Based on the direct purchase activities of buyers and introducers, all consumers act as buyers and introducers by continuously paying deposits in proportion to the buyer's purchases (number or amount) based on direct or indirect contributions to buyers' purchases The present invention relates to an improved method of distributing reserves and a suitable device for promoting purchase activities and increasing advertisement effectiveness.

Sellers of online shopping malls provide profits from product sales to buyers who purchase products in the form of reserves, points, and coupons to promote the purchasing activities of products they sell. On the other hand, even in the case of an offline seller, a part of the product sales price is provided as mileage in the form of a sticker or stamp to promote the product repurchase activity.

However, these reserves or mileages are paid on the premise of purchasing future products, so there is no cash cost, and accordingly, there is a problem that transfer, integration, etc. are difficult.

In addition, online shopping malls and sellers distribute rewards to introducers in proportion to the number of consumers recommended as rewards for referral activities when consumers introduce the product to other consumers.

Specifically, put the identification code to recognize the introducer in the introduction email of the introducer and the URL of the introduction website, and when the buyer accesses the introduction email and the introduction website URL to make the purchase activity, recognize the introducer by the identification code. To improve the accuracy of introduction identification.

However, such a conventional introduction system has a problem in effectiveness due to a low correlation between introduction and purchasing activities.

As is well known, purchase by introduction is often determined by the purchaser's self-confidence. Specifically, it is highly likely that the product will be linked to purchase only when the user purchases the product and introduces it to a user who is confident about its efficacy.

On the other hand, it is also well known that the introduction of a product is highly reliable only when it is received as a person with a normal face, that is, an acquaintance, rather than a person who does not have a face at all.

The compensation method according to the conventional introduction does not take into account the purchaser of the introducer and the introducer or the relationship between the introducer and the introducer, but the profits are provided to the introducer according to the connection relationship between the introducer and the buyer, which is confirmed online Since the distribution was distributed, the correlation coefficient between the payment of the reserve and the purchase activity was inevitably low.

Accordingly, there is a need for an improved distribution method of reserves that can activate the purchasing activity of products according to the distribution of reserves.

Meanwhile, the conventional online advertisement execution was performed as follows. When an ad client requests an advertisement from an advertising agency, the advertising agency exposes the advertising content to its website or another advertising agency's website, so that users who visit the website view (click, click) the advertising content or When an advertiser wants to watch an advertisement, such as participating in a survey, the advertisement is enhanced by accumulating in the form of reserves, points, coupons, etc. as rewards for the advertisement viewing activity.

The conventional method of distributing reserves is to pay (distribute) reserves to the accumulation medium according to the number of impressions or clicks. If the number of impressions is high or the click amount is high, reserves may be further paid.

However, in the case of advertising media with abusing that induces a forced movement to a specific web page by using click manipulation or spam, even though the contribution to advertisement delivery is low, more reserves are paid. there is a problem.

In addition, users who have received payments of reserves, points, coupons, etc. in accordance with the above-mentioned conventional profit distribution method can use the reserves only for the advertiser, which is very limited in utilizing the reserves. It is getting lower.

In addition, by utilizing the introduction system, when a user introduces the use of the product for the advertisement to another user, the reserve is distributed to the introducer in proportion to the number of recommended users.

However, such an introduction system has a problem in that the effectiveness of advertisements is excessively reduced due to excessive or inappropriate introduction activities by users. For example, there have been many cases in which advertisements are practically unable to lead to purchasing activities by repeatedly introducing the same advertisement content to a plurality of unspecified users.

In other words, the current economy is becoming more focused on marketing, not by the quality of products, but by advertising, inducing consumers' interest and interest through advertising and providing reserves to induce discounts or repurchases. Abandoned.

So, consumers waste time by watching unwanted advertisements, and sellers are losing money due to spending on advertisements that do not lead to purchases. In the current advertising system, even if it does not lead to a purchase, the advertiser, the seller, must pay for the advertising agency, and thus the structure is advantageous only to the advertising agency.

Accordingly, there is a need for an improved sales and marketing method capable of activating the purchasing activity of products according to advertisement execution.

On the other hand, in the conventional reserve system, most of the reserves have a local attribute, that is, a characteristic that can be used only for the corresponding seller who provided the reserve. In this case, when the seller closes, the local reserve for the seller is also extinguished accordingly. There was a problem of unintentional disadvantage.

In addition, there is a problem that it will be extinguished if it is not consumed within the period, so it is no different from the discount system of repurchase induction rather than the meaning of the reserve.

In addition, the current reserve system provides compensation reserves only to actual buyers who cause additional purchases and continuous purchases, so it has a direct advertising effect on the sales increase of sellers and influences consumers' decision to purchase more. The reward for the introducer, who is a hidden contributor (contributor), plays a definite and decisive role.

The present invention is designed to solve the above problems, and based on the direct purchasing activities of the buyer and the introductory, the reserve is continuously paid in proportion to the buyer's purchase (number or amount) to the introducer who directly or indirectly contributed to the purchase of the buyer. By doing so, it is an object of the present invention to provide an improved distribution method of reserves that promotes purchase of products and increases advertising effect by acting as an introducer while all consumers are buyers.

Another object of the present invention is to provide a product sales system suitable for the above method of distributing reserves.

A method of distributing reserves according to product purchase and advertisement viewing according to the present invention achieving the above object

Through the seller terminal, the seller registers the product to be requested for sale, and also receives advertisement content and advertisement commission for the product, and exposes the product purchase web page and advertisement content for selling the requested product to the consumer terminal. In a method in which the server distributes the reserve to the corresponding consumer account in exchange for the purchase activity and the advertisement viewing activity through the consumer terminal,

For the purchase activity of the buyer through the consumer terminal, the server pays the purchase reserve to the buyer's account (buyer's account), and also provides the introduction reserve to the buyer's account (introducer account) that contributes to the buyer's purchase activity. ,

Each time a purchase activity of a buyer occurs, an introductory reserve is continuously paid to the introducer account.

here,

A purchase price settlement process in which a purchaser pays for a product purchase through the consumer terminal;

A settlement amount settlement process for the server to settle the payment amount excluding the estimated payment amount from the product purchase price to the seller account; And

A purchase deposit payment process in which a part of the estimated payment reserve accumulated by the server is paid to a corresponding purchaser account as a purchase reserve, which is a reward for product purchase;

It characterized in that it comprises a.

Here, the server further comprises an introductory reserve payment process in which a part of the expected reserve to be paid is paid as a referral account as an introductory reserve that is given as a reward according to the introduction of the product.

here,

The server maintaining a list of introducers for each buyer;

Further comprising,

The process of maintaining the introducer list is characterized in that a person who has transmitted a link to a webpage for purchasing a product is registered in the introducer list.

Here, the process of maintaining the introducer list is characterized by registering a person who has posted a product purchase information webpage that has reached a purchasing activity via a buyer in the introducer list.

Here, the process of maintaining the introducer list is characterized in that, when a buyer registers a member with the server, the friend registered in the friend list is registered in the introducer list.

here,

A process in which the server manages the purchase history of the consumer;

Further comprising,

Here, the above introduction reserve process

It is characterized by referring to the introduction list and the purchase history of the introducer, and when the purchase history of the introducer occurs within a certain time from the time of the purchase activity of the purchaser, an introductory reserve is paid to the corresponding introducer account.

here,

It is characterized in that different weights are assigned according to types of introducers and purchase history, one person among a plurality of introducers is selected according to the weights, and an introductory reserve is paid to the consumer account of the selected consumer.

here,

Different weights are assigned according to the type of introducer and purchase history, and a plurality of introducers are sorted and presented to the buyer according to the weight, and one of the plurality of introducers is selected from the buyer, and the selected consumer It is characterized by paying the introduction reserve money to the consumer account.

Here, the server is a consumer account of an advertisement viewer who has performed a predetermined advertisement viewing action on advertisement content for a product through the consumer terminal, excluding a portion of an advertisement commission from an advertisement commission (expected advertisement deposit) It characterized in that it further comprises an advertisement viewing reserve payment process to pay as an advertisement viewing reserve that is given as a reward for viewing the advertisement.

Here, the reserve has a local or wide area property,

Local attributes are available only for the purchase of products provided by the seller who paid the reserve, and wide-area attributes can be used for the purchase of products provided by other sellers as well as the purchase of products provided by the seller who paid the reserve. do.

Here, it is characterized in that it further comprises a process of integrating reserves accumulated in different accounts (IDs) of the same consumer into one account (ID).

Here, it is characterized in that it further comprises a process of transferring the deposit of the consumer to the account of another consumer.

Here, when the consumer accesses the web page for purchasing the product through category search, the consumer account is the advertisement viewing reserve that is given as part of the advertisement commission, which excludes the advertising agency fee (expected payment advertisement reserve) as compensation for advertisement viewing. It characterized in that it further comprises a process for payment to.

here,

Further comprising an advertisement deposit payment process for paying advertisement viewing reserves according to the advertisement viewing as part of the advertisement request to the corresponding consumer account of the advertisement viewer who performed a predetermined advertisement viewing action on the advertisement content for the product through the consumer terminal It is characterized by.

Here, at least a portion of the advertisement watching reserve is characterized in that it is paid from the reserve of the seller account.

Product sales system according to the present invention to achieve the above other object is

Seller terminal that registers the product to be requested for sale and also registers advertisement content and advertisement request for the product, consumer terminal for product purchase and advertisement viewing, and product purchase for selling the product requested by the seller terminal In the product sales system including a product sales server that exposes the web page and advertising content to the consumer terminal,

The product sales server

A product registration unit for maintaining and managing products registered from the seller terminal;

An advertisement registration unit that maintains, manages, and promotes the advertisement content registered from the seller terminal;

A member management unit that receives a member registration request from the consumer terminal connected to the product sales server and performs member registration and friend list management;

A purchase payment unit for performing a purchase payment for a desired purchase product of a buyer who has accessed the product purchase webpage through the consumer terminal, and calculating a payment amount excluding the estimated reserve amount from the purchase price into a seller account; And

A purchase reserve payment part that pays a part of the estimated reserve to be paid as a reward for the purchase activity to the consumer's consumer account when the purchase activity of the purchaser occurs;

It includes.

here,

A purchase history management unit that maintains and manages a consumer purchase history by referring to buyer information and product information provided by the purchase payment unit;

An introducer list management unit maintaining and managing an introducer list by referring to a link of a product purchase web page provided by the purchase payment unit;

A corresponding purchasing activity search unit for searching whether there was a purchasing activity corresponding to the purchase activity of the buyer from the introducer by referring to the introduction list and the consumer purchase history when the purchasing activity for the product is newly registered in the purchasing history management unit;

An introductor determination unit determining an introductor to receive an introductory reserve by referring to the search result of the corresponding purchasing activity search unit; And

An introductory reserve payment unit that pays an introductory reserve as a reward for an introductory activity for the product to the introductor determined by the introductor determination unit;

It characterized in that it comprises.

Here, the introduction list management unit

It is characterized by registering a friend registered by the purchaser, a person who sent a link to the product purchase webpage to the buyer, and a person who posted a product purchase information webpage that led to the purchase activity via the buyer.

Here, the corresponding purchasing activity search unit assigns different weights (weights are greater than 0) according to the type of introducer and whether the corresponding purchasing activity is performed, and if there are multiple weighted targets, creates a list of targets,

The introducer determination unit presents the list of targets to the buyer to receive the buyer's selection,

The introductory reserve payment unit is characterized in that the introductory reserve is paid to the introductory or friend selected by the introductory determination unit.

Here, if a consumer judges whether or not an advertisement viewing activity has been performed on advertisement content, a portion of the advertisement commission commissioned by the seller is excluded from the advertisement commission commissioned by the seller as a reward for viewing the advertisement when there is an advertisement viewing activity. It characterized in that it further comprises an advertisement viewing reserve payment portion paid to the consumer account of the advertisement viewer as an advertisement viewing reserve.

Here, the advertisement viewing reserve payment unit is characterized in that when the consumer accesses the product purchase webpage through category search, the advertisement viewing reserve is paid to the corresponding consumer account.

Here, it is characterized in that it further comprises a reserve management unit that transfers at least a portion of the reserves accumulated in the consumer's own consumer account to the consumer's consumer account in response to the consumer's request.

Here, the reserve management unit is characterized in that it further performs the function of integrating the reserves assigned to different accounts (IDs) of the same consumer into one account (ID).

Here, the reserve has a local or global attribute,

The reserve having the local characteristics is used only for the purchase activity for the seller who provided the product, and the reserve having the global attribute is used for the purchase activity for not only the seller who provided the product but also other sellers. .

The method of distributing reserves according to the present invention has an effect that the purchase activity can be promoted by allowing the reserves to be paid based on the purchase activity of the consumer and the purchase/introduction activity of the introducer.

According to the method of distributing reserves according to the present invention, the seller can use the reduced advertisement cost to increase the quality, so that the consumer can have a more satisfactory consumption, and the introducer is satisfied with the compensation due to the introduction, resulting in more active economic activities and introduction activities As it can induce the seller's sales increase, it has the effect that both the seller, the introducer, and the consumer can create a satisfactory situation.

The product sales system according to the present invention has an effect of inducing active referral and recommendation activities by accurately and effectively distributing reserves.

1 schematically shows an embodiment of a method of providing a reserve according to purchase and advertisement viewing according to the present invention.

2 schematically shows another embodiment of a method for distributing reserves according to purchase and advertisement viewing according to the present invention.

3 schematically shows another embodiment of a method for distributing reserves according to purchase and advertisement viewing according to the present invention.

4 schematically shows another embodiment of a method for providing reserves according to purchase and advertisement viewing according to the present invention.

5 schematically shows another embodiment of a method for providing a reserve according to purchase and advertisement viewing according to the present invention.

6 schematically shows another embodiment of a method for distributing reserves according to purchase and advertisement viewing according to the present invention.

7 schematically shows another embodiment of a method for distributing reserves according to purchase and advertisement viewing according to the present invention.

8 is a flowchart showing a method for distributing reserves according to the present invention.

FIG. 9 schematically shows the process of exploring the corresponding purchasing activity of FIG. 8.

10 schematically shows the process of deposit transfer.

11 schematically shows the process of integrating reserves.

12 shows a configuration of a product sales system to which the reserve distribution method according to the present invention is applied.

13 is a block diagram showing the configuration of the product sales server illustrated in FIG. 12.

The present invention can be variously changed and can have various embodiments, and specific embodiments will be illustrated in the drawings and described in detail for carrying out the invention. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. In describing each drawing, similar reference numerals are used as similar components.

Terms such as first, second, A, B, etc. can be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from other components. For example, the first component may be referred to as a second component without departing from the scope of the present invention, and similarly, the second component may be referred to as a first component. The term and/or includes a combination of a plurality of related described items or any one of a plurality of related described items.

When an element is said to be "connected" or "connected" to another component, it is understood that other components may be directly connected or connected to the other component, but other components may exist in the middle. It should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that no other component exists in the middle.

The terms used in this application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "include" or "have" are intended to indicate the presence of features, numbers, steps, actions, components, parts or combinations thereof described herein, one or more other features. It should be understood that the existence or addition possibilities of fields or numbers, steps, operations, components, parts, or combinations thereof are not excluded in advance.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person skilled in the art to which the present invention pertains. Terms, such as those defined in a commonly used dictionary, should be interpreted to have meanings consistent with meanings in the context of related technologies, and should not be interpreted as ideal or excessively formal meanings unless explicitly defined in the present application. Does not.

Hereinafter, the configuration and operation of the present invention will be described in detail with reference to the accompanying drawings.

The present invention has a feature in that a server that performs product sales performs payment for a product purchase price, and a part of the product purchase price is accumulated as an expected reserve to be paid, so that the accumulated reserve is cashable or exchangeable. Accordingly, it is possible to transfer, integrate, and the like.

In addition, the present invention is characterized in that an introductory reserve is given to an introducer who contributes to the purchase activity, but is continuously paid whenever a purchase activity of the buyer occurs. Accordingly, the introduction activity of the introducer is promoted.

In addition, the present invention has a feature to pay the referral reserve only to the selected introductory among the introductors who contributed to the purchasing activity. Introducers include those who have sent a link to the product purchase web page to the buyer, and post reviews of the purchase of the product on the web page. do.

In the present invention, the expected reserve for payment is to be accumulated in the server account due to be paid in the future, and is generated in conjunction with the purchase activity of the product.

The referral reserve is only given to one referral selected by the system or one selected by the buyer. Accordingly, the expected reserve for payment must be equal to or greater than the sum of the purchase reserve and the introduction reserve.

In the present invention, the reserve is a purchase reserve, an introduction reserve, an advertisement viewing reserve,

The purchase reserve is paid to the buyer as a reward for the purchase activity of the product,

The referral reserve is paid to the introducer as a reward for the referral activity of the product,

The advertisement viewing reserve is paid to the advertisement viewer as a reward for viewing the advertisement content advertising the product.

Purchasing reserves and introductory reserves are paid in addition to the purchase activity of the product and may be proportional to the number of purchases and the purchase amount.

Referring to Figure 1, there is a product sales server, a buyer and a seller.

As shown in Figure 1, when the buyer pays the purchase price (①), deposits the payment price excluding commissions and reserves (expected payment reserve) to the seller (②), the seller provides the product to the buyer (③) ), the product sales server pays the reserve for purchase (④).

The method shown in FIG. 1 is similar to the conventional discount sale, but the purchaser can receive the benefit of the reserve only when the purchase price is paid through the product sales server, the reserve is part of the purchase price and the purchase price settlement is the exchange value And deposits with cash value because they consist of currency (cash/card/local currency/cryptocurrency, etc.) and securities with payment value, and sellers continuously purchase activities and product sales servers registered by the product sales server It is different in that it is possible to obtain the effect of sales promotion according to the promotional activity, and the promotional effect is much greater than the conventional discount method.

According to the embodiment shown in FIG. 1, since the seller provides the product only after the payment is received, the rotation of the funds according to the product is provided smoothly.

According to the exemplary embodiment shown in FIG. 1, since the reserves according to the purchase are paid only after the product is provided to the buyer, the seller can intuitively grasp the correlation between the product sale and the reserve.

Here, the reserve may have local or global attributes.

Reserves with local attributes are used only for purchase activities for sellers who provide the product, and reserves with global attributes are used for purchase activities for other sellers as well as sellers who provide the products.

According to the embodiment illustrated in FIG. 1, since a part of the purchase price is paid as a reserve, the reserve has cashability (that is, a characteristic that can be used as cash without the seller's payment guarantee or collateral), and the seller is subsequently closed / Even if the reserve of the local attribute cannot be used due to the change of the industry, the satisfaction of the buyer can be maintained by changing the reserve of the local attribute to the reserve of the global attribute.

According to the embodiment shown in FIG. 1, a clear correlation may be formed between the purchase and the payment of the reserve by paying the reserve based on the direct purchase activity of the consumer.

Referring to Figure 2, there is an introducer, a buyer, a product sales server, and a seller.

As shown in FIG. 2, when the introducer provides the product to the buyer (①), and when the buyer pays the purchase price (②), the payment price excluding the commission and estimated payment reserve (purchase reserve + introduction reserve) to the seller Deposit (③), the seller provides the product to the buyer (④), and the product sales server pays the purchase reserve according to the purchase to the buyer (⑤-1), and also introduces the introduction reserve according to the introduction to the introducer ( (⑤-2)).

The introducer can be recognized by a link to a web page of a product purchase through which a buyer has flowed.

For example, the introducer copies the link (URL, URL) of the product purchase webpage registered on the product sales server, and pastes the link on the personal blog or home page of the introducer to distribute it. . Product information, name, price, and other information are exposed on the product introduction link distributed by the introducer, and you can directly connect to the payment page of the product sales server through the Buy button on the relevant web page to purchase the product. .

When the product sales server makes payment for the purchase price, the personal blog or homepage of the introducer can be checked through the link of the product introduction webpage, and the product sales server can specify the introducer by the verified personal blog or homepage.

In another way, if the introducer sends a link to a webpage introducing the product to the buyer through SNS or Email, the introducer can be recognized by catching it.

As another method, when a buyer accesses a product purchase webpage through an introductor's blog or homepage, the introductory can be recognized by catching it. Introducers can post purchase reviews, utilization periods, etc. for products they have purchased through blogs and homepages, and when buyers view these postings and access product purchase web pages, they check blogs and homepages of introductors By introductory identification is possible.

According to the embodiment shown in FIG. 2, all consumers are buyers by continuously paying a reserve in proportion to the buyer's purchase (number or amount) based on the buyer's direct purchasing activity and contributing to the buyer's purchase At the same time, as an introducer, it is possible to promote purchasing activities and increase advertising effectiveness.

Referring to Figure 3, there is an introducer, a buyer, a product sales server, and a seller.

As shown in FIG. 3, when the introducer provides the product to the buyer (①), and when the buyer pays the purchase price (②), the seller accounts for payments excluding commissions and estimated payment reserve (purchase reserve + introduction reserve) Deposit (③), the seller provides the product to the buyer (④), and the product sales server pays the purchase reserve for the purchaser (⑤), and also introduces the introduction reserve for the introducer (⑥) ). At this time, the product sales server determines whether the introducer is an introductory purchaser ((⑥-1)), and pays an introductory reserve according to the purchaser's experience ((⑥-2)).

Here, depending on whether the introducer's purchase experience or not, the amount and amount of the introduction reserve can be different.

According to the embodiment shown in FIG. 3, based on the direct purchase activity of the buyer and the introducer, it contributes to the purchase of the buyer and is proportional to the purchase (number or amount) of the buyer to an introducer who has a purchasing experience for the same product Therefore, by continuously paying the reserves, all consumers act as buyers and introducers, and as a result, it is possible to promote purchasing activities and increase advertising effectiveness.

4 is a method of providing a reserve according to purchase and advertisement viewing according to the present invention

Another embodiment is shown schematically.

Referring to Figure 4, there is a friend, a buyer, a product sales server, and a seller. Here, a friend is a person who is registered in the buyer's friend list.

As shown in FIG. 4, when the purchaser pays the purchase price (①), the payment amount excluding the fee and the estimated reserve (purchase reserve + introduction reserve) is deposited to the seller (②), and the seller sends the product to the buyer. Provide (③), and the product sales server pays the purchase reserve according to the purchase to the buyer (④) and also pays the introduction reserve according to the introduction to friends who have purchased the corresponding product among those registered as friends (⑤). That is, a friend is regarded as introducing a product to a buyer, and an introduction reserve is paid to a friend who has a purchasing experience.

At this time, the product sales server determines whether a friend listed in the friend list is a friend who has a purchasing experience ((⑤-1)), and pays an introductory reserve if the friend has a purchasing experience ((⑤-2)).

Friends are identified from the list of friends registered together when the buyer registers as a member on the product sales server. Alternatively, when the phone numbers registered in the address book of members registered in the product sales server are paired with each other, they can be registered in the friend list.

The product sales server manages the purchase history of the consumer, and when a purchase activity of the purchaser occurs, the reserve according to the introduction is paid to a friend who has a purchase history for the same product by referring to the purchase history of friends registered in the purchaser's friend list.

Only when the consumer purchases and uses the product and is satisfied with the efficacy and self-confidence is introduced to the consumer in a friend relationship, in this case, the probability of the buyer's purchase success is expected, so promotion of the purchasing activity by introduction It can be seen that this can be achieved very effectively.

According to the embodiment illustrated in FIG. 4, a reserve is continuously proportional to the purchase (number or amount) of the purchaser to a friend who has a purchase history of the same product and contributes to the purchaser's purchase based on the purchaser's direct purchase activity By paying, all consumers act as buyers and introducers, and as a result, it is possible to promote purchasing activities and increase advertising effectiveness.

5 is a view of a method of providing reserves according to purchase and advertisement viewing according to the present invention

Another embodiment is shown schematically.

Referring to Figure 5, there is an introducer (previous), a buyer, a product sales server, and a seller. Here, the introductor (previous) is a former introductor who is registered in the introductory list.

5, when the buyer pays the purchase price (①), deposits the payment amount excluding the commission and the estimated reserve (purchase reserve + introduction reserve) into the seller account (②), and the seller purchases the product. To the customer (③), and the product sales server pays the reserves according to the purchase to the buyer's account (④), and also pays the reserves according to the introduction to the account of the introductory who has purchased the relevant product among those registered as introducers ( ⑤). In other words, the referral reserve for additional purchase activities is continuously paid to the introducer for the product.

At this time, the product sales server determines whether the introductor listed on the introductor list has an introductory purchase experience ((⑤-1)) and pays an introductory reserve according to the purchase experience ((⑤-2)).

Here, depending on whether the consumer has purchased or not, the amount and amount of the introduction reserve can be applied differently.

When a purchase by a buyer occurs, the introducer is registered in the introducer list, and when an additional purchase activity for the same introduction product occurs, the introducer is provided with a reserve according to the introduction. Here, if there are several introducers, the reserve may be paid to the first introducer or the selected introducer may be paid according to the buyer's selection.

The product sales server manages the purchase history of the consumer, and when a buyer's purchase activity occurs, refer to the purchase history of the introductors registered in the purchaser's introducer list and receive the reserves according to the introduction to the introducer who has the purchase history for the same product. give.

According to the embodiment shown in FIG. 5, based on direct purchase activities of buyers and introducers, it contributes to purchases of buyers and is proportional to the purchase (number or amount) of buyers to introducers who have experience in introducing the same product. By continuously providing referral reserves, all consumers can act as buyers and introducers, and as a result, it is possible to promote purchasing activities and increase advertising effectiveness.

Referring to FIG. 6, a seller, a product sale server, and a buyer exist.

As shown in FIG. 6, first, the seller pays an advertisement request to the product sales server along with an advertisement request (①). The advertisement commission is for payment of advertisement agency fees of the product sales server performing advertisements and advertisement viewing reserves paid to consumers who have performed advertisement viewing.

When a consumer performs an advertisement viewing act (voluntary advertisement viewing act) requested by the seller (advertiser), the product sales server pays a portion of the advertisement commission, excluding the advertising agency fee, as an advertisement viewing reserve, to the consumer as a reward for the advertisement viewing. (②).

Here, the act of watching a voluntary advertisement refers to a case where a buyer himself or herself views an advertisement without an introduction by an introducer. Ad watching reserves can be used to purchase products.

When a consumer who has watched a voluntary advertisement pays for the purchase price on the product sales server (③, the product sales server setstles the payment for the seller (advertiser) excluding the expected reserve (purchase reserve + introduction reserve) (④). , Consumers (buyers) who have watched a voluntary advertisement can use the advertisement viewing reserve as part of the payment.

When the seller (advertiser) provides the product to the buyer, the product sale server pays the buyer a reserve (purchase reserve) according to the purchase (⑤).

The method of paying a reserve for advertisement viewing is to pay a predetermined reserve (advertisement for viewing advertisements) when an advertisement viewer performs an advertisement viewing activity designated by a seller (advertiser). There may be various aspects of the advertisement viewing behavior. For example, CPC (Cost Per Click) is to pay a predetermined advertisement viewing reserve whenever a click (action) occurs.

Other methods other than the CPC method, for example, CPA (Cost Per Action), CPI (Cost Per Install), CPE (Cost Per Engagement) may be applied.

CPA is a method of paying advertisement viewing reserves when the user exposed to the advertisement performs'specific actions' desired by the advertiser, such as membership registration and event participation.

CPI is a method in which CPA designates a specific action desired by an advertiser as'app installation'. When a user installs an advertiser's app through an advertisement, the advertiser pays an advertisement viewing reserve.

CPE is a method of paying advertisement viewing reserves when a user installs an advertiser's app and “runs” it.

Referring to FIG. 7, a seller (advertiser), product sale server, introducer (advertiser), and buyer exist. Here,'seller (advertiser)' represents a seller and an advertiser, and'introducer (advertiser)' represents an introducer and an ad viewer.

As shown in FIG. 7, first, the seller (advertiser) pays an advertisement request to the product sales server along with an advertisement request (①). The advertisement commission is for payment of advertisement agency fees of the product sales server performing advertisements and advertisement viewing reserves paid to consumers who have performed advertisement viewing.

When the introductor (advertiser) performs the ad viewing act requested by the seller (advertiser), the product sales server pays a portion of the ad commission, excluding the ad agency fee, among the ad commissions, ad ad reserves (advertisers) ) (②).

When the purchaser who has received the product from the introducer pays the purchase price on the product sales server (③, the product sales server setstles the payment for the seller (advertiser) excluding the expected reserve (purchase reserve + introduction reserve) (④) .

8 is a flowchart showing a method for distributing reserves according to a purchasing activity according to the present invention.

Referring to FIG. 8, the method for distributing reserves according to the purchasing activity according to the present invention includes a purchase price settlement process (S808), a settlement price settlement process (S810), a purchase reserve process (S812), and a purchase history management process (S814), Introduce reserve payment process (S826).

When the consumer performs the advertisement viewing activity, the advertisement viewing reserve is paid (S802, S804).

When the purchaser pays for the purchase price on the product sales server (the purchase price payment process, S806~S808), the product sales server deposits the payment amount in the seller's account, excluding the advertising agency fee and the estimated reserve (purchase reserve + introduction reserve). (Payment Settlement Process, S810), and the product sales server pays the purchase reserve (purchase reserve) to the buyer (purchase reserve payment process, S812).

The product sales server registers the purchase history of the buyer (S814) and maintains the introducer list (introductory list maintenance process, S816).

The introductory list maintenance process (S816) registers and manages a friend, a person who sends a link to a product purchase webpage to a buyer, and a person who posts a product purchase information webpage that leads to a purchase activity via a buyer by registering it in the introducer list. .

In addition, the product sales server pays the introduction reserve money according to the introduction to the introducer (introduction reserve payment process, S818 ~ S826).

In the payment of the introduction reserve, it is determined whether there is an introduction (S816), and if there is an introduction, it is determined whether the introduction is an experienced purchaser (S818), and a reserve according to the introduction (introduction reserve) is paid according to the purchase experience.

Here, the introducer includes not only the friend registered in the friend list and the introducer confirmed through the link, but also the previous introducers registered in the introducer list.

In the corresponding purchase activity search process (s822), a list of introducers related to the purchase activity of the purchaser is prepared by referring to the type of the introducer and whether or not the purchase history is included.

It is possible to calculate a weight for each of the introducers registered in the introducer list, and to select a person with a high weight among the introducers as a person to receive an introduction reserve. In this case, the weight W1x according to the type of the introducer (weight W1 is greater than 0, x is different depending on the type of the consumer) and the weight W2 (weight W2 is greater than 0) depending on the purchase history may be applied.

The type weight of the consumer W1x may be determined to be different according to a friend, a person who sends a link to a product purchase webpage to the buyer, a product purchase information webpage publisher that the buyer has reached through the purchase activity.

The weight W2 according to whether or not the purchase history may be determined to be different according to whether the purchase history or not and the time difference between the purchase time of the introducer and the purchase time of the purchaser.

As another method, additional weights may be assigned according to purchase quantities of buyers.

Here, the process of determining whether or not the purchaser is an introductory person may be omitted, or the process of determining whether or not the user has a purchasing experience may be omitted.

It is determined which of the plurality of referrals to whom an introductory reserve is to be paid (introducer determination process, S824), and an introductory reserve is paid to the determined introductor (introduction reserve payment process, S826).

FIG. 9 is a flow chart showing in more detail the process leading to the introduction of FIG. 8.

Referring to FIG. 9, a friend list 902 having an acquaintance relationship between consumers is created, maintained, and managed.

The friend list 902 can be obtained through various methods.

First, when a consumer registers as a member on an online shopping mall server, a friend list can be received and registered.

Second, when the phone numbers registered in the address book of members registered in the online shopping mall server are paired with each other, they can be registered in the friend list.

A list of introducers to the buyer (introductory list, 904) is created, maintained, and maintained. The introducer list 904 basically includes friends registered in the friend list 902.

Meanwhile, the introducer list 904 may be maintained by various methods.

First, the introducer can be recognized by a link to a web page through which the buyer has entered.

For example, the introducer copies the link (URL, URL) of the product introduction webpage registered on the product sales server, and pastes the link to the introducer's personal blog or home page to place the product. Disseminate. In the product introduction link distributed by the introducer, various information such as product photos, names, prices, etc. are exposed, and the product can be purchased directly through the purchase button on the corresponding web page.

When the product sales server makes payment for the purchase price, the personal blog or homepage of the introducer can be checked through the link of the product introduction webpage, and the product sales server can specify the introducer by the identified link of the introducer.

As another method, when a buyer accesses a web page that introduces a product through an introductory blog or a homepage, the introductory can be recognized by catching it.

Consumers' purchasing history is managed and maintained. (See S814 in FIG. 8)

The consumer purchase history may be prepared by referring to purchase activities occurring in the product sales server, in particular, payment. The purchase history may include the time/place where the purchase activity occurred, the purchase quantity, and the purchase amount.

In the corresponding purchase activity search process (S822 ), a referral list 904 and a consumer purchase history 906 are referred to to determine whether there is a corresponding purchase relationship between the buyer and the introducer registered in the introducer list.

Here, the corresponding purchase relationship is a relationship established when there is a purchase activity of an introducer for the same/similar product within a time window having a preset time T when a purchase activity by the buyer occurs.

In the introducer determination process (S824), an introductor who receives an introductory reserve is determined.

When there are several introducers, the presenter having the highest weight according to the weight may be selected, or a list of introducers may be presented to the buyer and selected by the buyer's selection.

In the introduction reserve payment process (S826), an introduction reserve of a certain rate or amount is given to the determined introducer.

Referring to FIG. 9, it can be seen that the method of distributing a reserve according to the present invention determines whether a reserve is granted according to a corresponding purchase relationship between a buyer and an introducer or a friend.

The consumer will purchase the product and try to introduce it to the buyer only if they are satisfied with the efficacy and self-confidence. In this case, the purchaser's probability of success is expected to be high. Can be seen.

Referring back to FIG. 8, the reserve management process (S830) manages the use, transfer, and integration of reserves given to consumers.

The use of reserves means purchasing products (goods/services) using local/global reserves.

The transfer of reserves is to transfer the reserves accumulated in the consumer's account to another consumer's account at the request of the consumer.

Accumulation is integrated so that the reserves managed by different accounts (IDs) of the same consumer can be managed by one account (ID) at the request of the consumer.

10 schematically shows the transfer of reserves.

Referring to FIG. 10, the transfer of reserves is to transfer the reserves of consumer #1 to the reserves of consumer #2. When this process is performed, the reserve #1 of the consumer #1 is extinguished, and the reserve #3 is generated to the consumer #2 instead.

When the reserve is transferred, the properties of the reserve are not changed.

11 schematically shows the accumulation of reserves.

Consolidation of reserves means integration of reserves for the same consumer.

In this case, the distributed reserve may be paid to another account (ID, id) of the same consumer. The process of integrating reserves combines the reserves paid to different accounts (IDs) of the same consumer into one account (ID).

In this case, whether or not the same consumer can be identified through member identification information.

This integration of reserves is useful when consumers want to integrate reserves accumulated by registering with different accounts (IDs) to different sellers through a product sales server.

Referring to FIG. 12, the product sales system 1200 to which the reserve distribution method according to the present invention is applied includes a seller terminal 1204, a product sales server 1202, and

consumer terminals

1206 and 1208.

Referring to FIG. 12, the seller terminal 1204, the product sale server 1202, and the

consumer terminals

1206 and 1208 are connected to each other by an Internet network 1210 capable of web services.

The seller terminal 1204 and the

consumer terminals

1206 and 1208 may access the product sales server 1202 to download and install a web application. The seller can perform product registration, advertisement registration, and the like through the app application. The consumer can perform member registration, product purchase, product introduction, and reserve management through the app application.

The seller terminal 1204 accesses the product sales server 1202 through a web application to register the product to be sold, and receives payment for the sold product. The payment price may be an amount excluding the purchase amount of the predetermined rate and the estimated reserve of payment from the purchase amount purchased by the consumer. In addition, the seller terminal 1204 registers advertisement content to be advertised and advertisement commission.

The product sales server 1202 registers products registered for registration from the seller terminal 1204, advertisements for the registered products (induction of purchase activities), payment processing for the products desired to be purchased, and settlement processing for the sales price. Perform. Meanwhile, the product sales server 1202 registers/maintains/manages members according to a request from a consumer, registers/maintains/manages a friend list, registers/maintains/manages a purchase history, registers/maintains/manages a purchaser list Distribution of reserves according to activities, transfer of reserves among registered members, integration, etc. are performed.

The

consumer terminals

1206 and 1208 access the product sales server to perform member registration, product search, purchase, introduction, reserve management (transfer, integration, etc.), and member information inquiry.

Referring to FIG. 13, the product sales server 1202 illustrated in FIG. 12 includes a purchase payment unit 1308, a purchase history management unit 1314, a corresponding purchase activity search unit 1316, an introducer determination unit 1318, and an introduction It includes a rule list management unit 1322, a reserve payment unit (1312, 1320, 1324), sales price settlement unit (1310).

The member management unit 1302 performs login/logout processing, member registration/withdrawal processing, member information registration/maintenance/management, member information inquiry, and the like. The member information may be login information (ID and password), personal information, telephone number, payment method for payment, friend list, address book, and the like.

The product registration unit 1306 registers and manages products requested to be registered from the seller.

The advertisement registration unit 1304 registers, manages, and promotes advertisement contents and advertisement requests commissioned from a seller (advertiser).

The purchase payment unit 1308 performs payment processing for the product desired by the purchaser. Payment processing may be a credit card, debit card, account transfer, etc., and may be linked to an external payment processing institution (not shown). When payment for a product is performed by the purchase payment unit 1308, link information, buyer information, purchase history, and the like are provided to the purchase history management unit 1314.

When payment is made by the purchase payment unit 1308, the sales price settlement unit 1310 inputs an amount excluding a predetermined fee and an estimated reserve amount into the seller account.

When payment is made by the purchase payment unit 308, the purchase reserve is paid to the purchaser in the purchase reserve payment unit 1312 as compensation for purchase. The purchase reserve is entered into the buyer's account.

The product sales server 1202 maintains and manages a seller account and a consumer account. Consumer accounts include buyer accounts, referrer accounts, and ad viewer accounts.

The purchase history management unit 1314 registers, stores, and manages the purchase history of the consumer. The purchase history may include the time of purchase, purchase quantity, and the like.

The introducer list management unit 1322 grasps the introduction relationship and maintains and manages the introducer list.

For example, the introducer list management unit 1322 searches for an introducer who has sent a URL of a web page introducing a purchased product to a buyer, and registers, maintains, and manages the introducer list 904.

On the other hand, the introducer list management unit 1322 searches for consumers who have set recommendations for products, page transfers for products, and page sharing for products through SNS applications, emails, and message applications, and introduces them. It may be registered, maintained, and managed in the list 904.

On the other hand, the introducer list management unit 1322 may search for the owner of the blog or homepage visited by the buyer, and register, maintain, and manage the introducer list 904.

The introducer list 904 may include a list of introducers and target products.

The corresponding purchase activity search unit 1316 searches whether there is a corresponding purchase activity for the corresponding product from a friend or introducer of the purchaser when the purchase activity for the product is newly registered by the purchase history management unit 1314.

Here, the corresponding purchasing activity search unit 1314 searches for whether the corresponding purchasing activity has occurred within a predetermined predetermined set time range (time window).

Here, the corresponding purchasing activity refers to a purchasing activity that forms a corresponding purchasing relationship. In addition, a corresponding purchase relationship is a relationship established when there is a purchase activity for the same/similar product within a time window having a preset time (T) from the introducer when a purchase activity by the buyer occurs.

The same/similar product may include a product that is functionally identical or similar, and may also include a product purchased at the same merchant.

When payment processing, settlement of sales price, and payment of payment by a merchant providing products of a specific category are made through the system shown in FIG. 12, they can be put in the same/similar product category. This is because, for example, in the case of a haircut, beauty, restaurant, golf equipment store, the target of introduction may be a merchant.

The introducer determination unit 1318 determines a person to receive an introductory reserve from among introductors who have a corresponding purchasing activity.

The introducer determination unit 1318 displays the introducers to the buyer and determines or changes the introducer to receive the introduction reserve according to the buyer's selection.

The introductory reserve payment unit 1320 pays the introductory reserve that is given as a reward for the introductory activity for the product in the account of the introductor determined by the introductor determination unit 1318. Introduction The reserve is paid as part of the expected reserve.

The advertisement reserve payment unit 1324 pays the advertisement viewing reserve to the advertisement viewer's account when there is an advertisement viewing activity of the consumer. The advertisement viewing reserve may be part of the advertisement request money entered by the seller when requesting the advertisement. That is, it may be paid among advertisement commissions excluding advertisement agency fees of the product sales server 1202.

On the other hand, the advertisement reserve payment unit 1324, when a consumer accesses a web page introducing a product targeted for advertisement through a category advertisement, for example, a regional search provided by a product sales server, a product type search, and the like. You can also pay advertisement viewing deposits to

The reserve management unit 1326 manages the use, transfer, etc. of the reserve at the request of the consumer.

The reserves awarded to buyers and introducers have local or global attributes.

Reserves with local characteristics are used only for purchase activities for sellers who provide the product (goods/services), and reserves with global attributes are purchased for other sellers as well as sellers who provide the products (goods/services). It is also used in activities.

The use of reserves means purchasing products using local/global reserves.

Here, the deposit of the seller, for example, what the seller earned by purchasing another seller's product or by watching other seller's advertisement content is the advertisement viewing reserve, that is, the person who has watched the advertisement content for his or her product. It can be used as a deposit for watching advertisements paid to customers.

The transfer of reserves is the transfer of their reserves to other consumers at the request of the consumer.

According to the consumer's request, the reserves are integrated so that the reserves managed by different IDs of consumers can be managed by one ID.

In an embodiment of the present invention, various components within "server" and "application" are used herein to include any combination of hardware, firmware, and software employed to process data or digital signals. Hardware components include, for example, ASICs (application specific integrated circuits), general purpose or special purpose central processing units (CPUs), digital signal processors (DSPs), graphics processing units (GPUs), and Programmable logic devices such as field programmable gate arrays (FPGAs).

Within the control, as used herein, each function is configured to perform the function, ie, a CPU configured to execute instructions stored by hard-wired hardware or in a non-transitory storage medium. It is performed by more general purpose hardware. The control can be manufactured on a single printed circuit board (PCB), or distributed across several interconnected PCBs. The processing unit may include other processing units; For example, the processing unit may include two processing units interconnected on a PCB.

It can be programmed in the memory of the method of the present invention. "Memory" refers to any non-transitory medium that stores data and/or instructions that cause a machine to operate in a particular way. Such storage media can include non-volatile media and/or volatile media. For example, non-volatile media include optical or magnetic disks. For example, volatile media includes dynamic memory. Typical forms of storage media are, for example, floppy disks, flexible disks, hard disks, solid state drives, magnetic tapes, or any other magnetic data storage medium, CD-ROM, any other optical data storage medium, hole patterns Any physical media, RAM, PROM, and EPROM, FLASH-EPROM, NVRAM, any other memory chip or cartridge.

As used herein, “one embodiment” means that a specific feature, structure, or characteristic described is included in at least one embodiment. Thus, such phrases may refer to one or more embodiments. Also, the described features, structures, or characteristics can be combined in any suitable way in one or more embodiments. However, as will be appreciated by those skilled in the art, the present invention may be implemented without one or more specific explanations, or may be implemented by other methods, resources, methods, and the like. As another example, well-known structures, resources, or acts are not shown or described in order to only avoid obscuring aspects of the invention.

As described above, in the present invention, specific matters such as specific components and the like have been described by limited embodiments and drawings, but they are provided only to help the overall understanding of the present invention, and the present invention is not limited to the above embodiments , Anyone who has ordinary knowledge in the field to which the present invention pertains can make various modifications and variations from these descriptions. Therefore, the spirit of the present invention is not limited to the described embodiments, and should not be determined. It will be said that not only the claims described below, but also all those having equivalent or equivalent modifications to the claims are within the scope of the spirit of the present invention.

Claims

Through the seller terminal, the seller registers the product to be requested for sale, and also receives advertisement content and advertisement commission for the product, and exposes the product purchase web page and advertisement content for selling the requested product to the consumer terminal. In a method in which the server distributes the reserve to the corresponding consumer account in exchange for the purchase activity and the advertisement viewing activity through the consumer terminal,

For the purchase activity of the buyer through the consumer terminal, the server pays the purchase reserve to the buyer's account (buyer's account), and also provides the introduction reserve to the buyer's account (introducer account) that contributes to the buyer's purchase activity. ,

A method of distributing reserves characterized in that the reserves of referrals are continuously paid to the introducer account whenever a purchase activity of the buyer occurs.
According to claim 1,

A purchase price settlement process in which a purchaser pays for a product purchase through the consumer terminal;

A settlement amount settlement process for the server to settle the payment amount excluding the estimated payment amount from the product purchase price to the seller account; And

A purchase deposit payment process in which a part of the estimated payment reserve accumulated by the server is paid to a corresponding purchaser account as a purchase reserve, which is a reward for product purchase;

Method of distributing reserves, characterized in that it comprises a.
The method of claim 2, wherein the server further comprises an introductory reserve payment process in which a part of the expected reserve is paid as an introductory reserve that is given as a reward according to the introduction of the product to the corresponding account.
According to claim 3,

The server maintaining a list of introducers for each buyer;

Further comprising,

Here, the process of maintaining the introducer list is a method of distributing a reserve characterized in that a person who transmitted a link to a product purchase webpage to a buyer is registered in the introducer list.
4. The method of claim 3, wherein the process of maintaining the introducer list comprises registering a person who posted a product purchase information webpage through a purchaser via a purchaser to the introducer list.
The method of claim 3, wherein the process of maintaining the introducer list comprises registering a friend registered in a friend list in the introducer list when a buyer registers a member with the server.
The method according to any one of claims 4 to 6,

A process in which the server manages the purchase history of the consumer;

Further comprising,

Here, the above introduction reserve process

A method of distributing a reserve, characterized in that an referral account is paid to the introducer account when the purchaser's purchase history occurs within a certain period of time from the time of the purchaser's purchase activity by referring to the introducer list and the purchaser's purchase history.
The method of claim 7,

A method of distributing a reserve, characterized in that different weights are assigned according to the type of the introducer and the purchase history, and one of the plurality of introducers is selected according to the weight, and an introduction reserve is paid to the consumer account of the selected consumer.
The method of claim 7,

Different weights are assigned according to the type of introducer and purchase history, and a plurality of introducers are sorted according to the weight and presented to the buyer, and one of the plurality of introducers is selected from the buyer, and the consumer account of the selected consumer is selected. Introduction A method of distributing reserves, characterized by paying reserves.
The method according to claim 2, wherein the server excludes an advertisement agency fee from an advertisement request fee to a consumer account of an advertisement viewer who has performed a predetermined advertisement viewing action on advertisement content for a product through the consumer terminal (expected advertisement deposit reserve) ) A method of distributing a reserve, characterized in that it further comprises an advertisement viewing reserve payment process for paying a portion of the advertisement as a reserve for advertisement viewing.
The method according to claim 2 or 10, wherein the reserve has a local or wide area attribute,

Local attributes are available only for the purchase of products provided by the seller who paid the reserve, and wide-area attributes can be used for the purchase of products provided by other sellers as well as the purchase of products provided by the seller who paid the reserve. How to distribute reserves.
The method of claim 10, further comprising a process of integrating reserves accumulated in different accounts (IDs) of the same consumer into one account (ID).
12. The method of claim 10, further comprising a process of transferring a deposit of a consumer's deposit to another consumer's account.
3. The advertisement viewing reserve of claim 2, wherein a portion of the advertisement commission, excluding the advertising agency fee (expected payment advertisement reserve), is provided as compensation for watching the advertisement when the consumer accesses the product purchase webpage through category search. As described above, the method of distributing a reserve characterized in that it further comprises a process of payment to the corresponding consumer account.
According to claim 1,

Further comprising an advertisement deposit payment process for paying advertisement viewing reserves according to the advertisement viewing as part of the advertisement request to the corresponding consumer account of the advertisement viewer who performed a predetermined advertisement viewing action on the advertisement content for the product through the consumer terminal Method of distribution of reserves, characterized in that.
16. The method of claim 15, wherein at least a portion of the advertisement viewing reserve is paid from the reserve of the seller account.
Merchant terminal that registers the product to be requested for sale and also registers advertisement content and advertisement commission for the product, consumer terminal for product purchase and advertisement viewing, and product purchase for selling the product that has been sold by the seller terminal. In the product sales system including a product sales server that exposes the web page and advertising content to the consumer terminal,

The product sales server

A product registration unit for maintaining and managing products registered from the seller terminal;

An advertisement registration unit that maintains, manages, and promotes the advertisement content registered from the seller terminal;

A member management unit that receives a member registration request from the consumer terminal connected to the product sales server and performs member registration and friend list management;

A purchase payment unit for performing a purchase payment for a desired purchase product of a buyer who has accessed the product purchase webpage through the consumer terminal, and calculating a payment amount excluding the estimated reserve amount from the purchase price into a seller account; And

A purchase reserve payment part that pays a part of the estimated reserve to be paid in the event of the purchase activity of the purchaser as a purchase reserve that is given as compensation for the purchase activity;

Product sales system comprising a.
The method of claim 17,

A purchase history management unit that maintains and manages a consumer purchase history by referring to buyer information and product information provided by the purchase payment unit;

An introducer list management unit maintaining and managing an introducer list by referring to a link of a product purchase web page provided by the purchase payment unit;

A corresponding purchasing activity search unit for searching whether there was a purchasing activity corresponding to the purchase activity of the buyer from the introducer by referring to the introduction list and the consumer purchase history when the purchasing activity for the product is newly registered in the purchasing history management unit;

An introductor determination unit determining an introductor to receive an introductory reserve by referring to the search result of the corresponding purchasing activity search unit; And

An introductory reserve payment unit that pays an introductory reserve as a reward for an introductory activity for the product to the introductor determined by the introductor determination unit;

Product sales system comprising a.
According to claim 18, The introduction list management unit

A product sales system characterized by registering a friend registered by a buyer, a person who sent a link to a product purchase webpage to a buyer, and a person who posted a product purchase information webpage that led to a purchase activity via a buyer in the introducer list.
20. The method according to claim 19, wherein the corresponding purchasing activity search unit assigns different weights (weights greater than 0) according to the introducer type and whether the corresponding purchasing activity is performed, and creates a list of targets when there are multiple weighted targets. and,

The introducer determination unit presents the list of targets to the buyer to receive the buyer's selection,

The introductory reserve payment unit product sales system characterized in that the introductory reserve is paid to the introducer or friend selected by the introductory decision unit.
The advertisement agency fee allocated as the share of the server in the advertisement request commission from the seller as a reward according to the advertisement viewing, according to claim 18, if there is an advertisement viewing activity by determining whether the consumer has performed an advertisement viewing activity for the advertisement content. A product sales system further comprising an advertisement viewing reserve payment part for paying a part of the exclusion as an advertisement viewing reserve to the consumer account of the advertising viewer.
22. The system of claim 21, wherein the advertisement viewing reserve payment unit pays the advertisement viewing reserve to the corresponding consumer account when the consumer accesses the corresponding product purchase webpage through category search.
23. The system of claim 22, further comprising a reserve management unit that transfers at least a portion of the reserve accumulated in the consumer's own consumer account to the consumer's consumer account in response to the consumer's request.
23. The product sales system of claim 22, wherein the reserve management unit further performs a function of integrating reserves granted to different accounts (IDs) of the same consumer into one account (ID).
23. The method of claim 22, The reserve has a local or global attribute,

The reserve having the local characteristics is used only for the purchase activity for the seller who provided the product, and the reserve having the global attribute is used for the purchase activity for not only the seller who provided the product but also other sellers. Commodity sales system.