WO2018056691A1 - Real-time bargain request method, management device, and system, utilizing mobile application - Google Patents

Real-time bargain request method, management device, and system, utilizing mobile application Download PDF

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Publication number
WO2018056691A1
WO2018056691A1 PCT/KR2017/010315 KR2017010315W WO2018056691A1 WO 2018056691 A1 WO2018056691 A1 WO 2018056691A1 KR 2017010315 W KR2017010315 W KR 2017010315W WO 2018056691 A1 WO2018056691 A1 WO 2018056691A1
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bargain
bargaining
seller
real
time
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PCT/KR2017/010315
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French (fr)
Korean (ko)
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강찬고
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강찬고
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Publication of WO2018056691A1 publication Critical patent/WO2018056691A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0613Third-party assisted
    • G06Q30/0619Neutral agent
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0611Request for offers or quotes
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/60Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

Definitions

  • the present invention relates to a real-time bargain request method, management apparatus and system using a mobile app, and more particularly, to a method, apparatus and system for determining a purchase price through a bargain with a bargain manager rather than a seller for a product selected in an offline market. .
  • the present invention when trading tangible or intangible goods (hereinafter, interpreted as including intangible services in addition to tangible goods) in the offline market, buyers do not need to see the seller in real time to the bargaining manager You can request a bargain to purchase the product at the desired discount price, and sellers don't have to respond to the buyer's bargain request one-on-one, and in some cases, you can be guaranteed profit even if you sell it at less than the cost or at 100% discount for free. And a real-time bargain management method, apparatus and system.
  • a buyer who chooses a product during online shopping may ask the seller to negotiate through an online messenger or phone, but if the seller fails to answer the messenger or phone in real time, the buyer may not be able to wait for a response, It is common to buy.
  • Korean Patent Publication No. 10-2001-0092953 (published on October 27, 2001) sends a discount request window for the seller to negotiate with the buyer and clicks a banner ad.
  • various discount conditions such as surveys, responding to surveys, and participating in social services such as helping the underprivileged, buyers can bargain on the sale price of products, and at the same time, experience various activities in the product purchase process.
  • the present invention has been proposed in the background as described above, the present invention, when you want to trade the tangible or intangible goods in the offline market, the buyer does not need to see the seller's notice to the bargain manager in real time to bargain the desired discount price It is an object of the present invention to provide a real-time bargain management method, apparatus and system that can purchase a corresponding product.
  • the present invention by requesting a bargaining manager to re-bargain, can request a number of discounts, and can directly purchase the product at the offline store at the purchase price applied with the highest discount rate, the buyer actually wants through the re-repetition It is an object of the present invention to provide a real-time bargain management method, apparatus and system that can determine the purchase price.
  • the present invention not only does not require the seller to respond to the buyer's bargain request on a one-to-one basis, but also uses a fee paid by the seller to the bargain manager in accordance with the sale of the product to support the discount amount according to the bargain by the bargain manager rather than the seller. Therefore, the seller aims to provide a real-time bargain management method, apparatus, and system that can be guaranteed profit even if the seller sells below the cost or 100% discount for free.
  • the present invention through the real-time bargain management system using a mobile app aims to facilitate the distribution and sales by allowing buyers and sellers to solve the problems of mutual transactions and to conduct active commerce.
  • each seller to the bargaining manager in accordance with the agreement and the sale of goods for real-time bargain for each product in advance between the bargaining manager and a plurality of sellers Negotiation of the fees paid is made accordingly, the list of bargaining products of each seller is managed by the bargain manager, and bargaining app for the seller and bargaining app for the buyer are distributed to and used by multiple buyers and sellers.
  • a real-time bargain management system for performing a seller wherein the seller registers at least one bargaining target product sold in an offline store through a bargaining app for the seller in a bargain management device linked to the bargaining app for the seller and the bargaining app for the buyer.
  • a buyer terminal selecting a product to be purchased at the offline store as a bargaining desired product through the bargaining app for the buyer, and requesting a real-time bargaining to the bargaining management device for the selected bargaining desired product; And in response to the bargaining request, determine whether the bargaining desired product belongs to the bargaining target product, and when the bargaining desired product belongs to the bargaining target product, notifying the buyer terminal of the real-time bargaining start, and And a bargain management device for determining a bargain price of the bargain desired product through real-time bargaining and re-bargaining.
  • the bargain management device may be configured to notify the purchaser terminal and the seller terminal of the determined bargain price so that the product payment of the bargain desired product is made between the buyer and the seller at the determined bargain price.
  • the bargain management device and the seller terminal is characterized in that the post-settlement according to the sale of the bargaining desired product at a predetermined cycle.
  • the bargaining price and the re-bargaining price is a price of 1% to 100% off the base price of the bargaining desired product.
  • each seller to the bargain manager in accordance with the agreement and the sale of goods in real time for each bargain in advance between the bargain manager and a plurality of sellers Negotiation of the fees paid is made accordingly, the list of bargaining products of each seller is managed by the bargain manager, and bargaining app for the seller and bargaining app for the buyer are distributed to and used by multiple buyers and sellers.
  • a management system for managing a real-time bargain comprising: registering at least one bargain target product for sale in an offline store with seller information from a seller terminal having a seller bargaining app installed; Receiving a bargain request for the bargaining desired product to be purchased in the offline store from the buyer terminal with the buyer bargaining app installed; In response to the bargaining request, it is determined whether the bargaining desired product belongs to the bargaining target product, and when the bargaining desired product belongs to the bargaining target product, the buyer terminal notifies the buyer of the real-time bargaining start, and in real time with the buyer terminal. Determining the bargain price of the bargain desired product through bargaining.
  • the bargaining price determination step further includes a real-time re-negotiation step, the real-time re-negotiation step, transmitting the first bargain price to the purchaser terminal in response to the first bargaining request; Receiving a re-negotiation request for the bargaining desired product from the buyer terminal; And transmitting a re-negotiation price to the buyer terminal in response to the re-negotiation request.
  • the first bargaining price and the re-bargaining price is a price of 1% to 100% off the base price of the bargaining desired product.
  • the method may further include informing the buyer terminal and the seller terminal of the determined bargain price so that a product payment of the bargain desired product is made between the buyer and the seller at the determined bargain price.
  • the method may further include performing a post settlement according to the sale of the bargain desired product at a predetermined cycle, wherein the post settlement is a discount to be paid to the seller based on payment information according to the sale of a plurality of bargain desired products for a predetermined period. And calculating a support fee and a sales commission to be paid from the seller.
  • the bargaining price determination step may determine whether the bargaining desired product belongs to the bargaining target product, and if the bargaining desired product does not belong to the bargaining target product, the buyer terminal negotiates with the buyer terminal so as to make a bargain request.
  • the method may further include transmitting a request mark.
  • the bargain request receiving step may be a step of receiving the bargain request with the identification code information identifiable in the offline store for the bargain desired product from a purchaser terminal having a dedicated mobile app for real-time bargaining.
  • the identification code is characterized in that at least one of a predetermined naked eye code consisting of a picture, video, barcode, QR code, a real image of the product, a number or letters that can be read by looking at the picture or video.
  • the re-negotiation request receiving step is characterized in that it is allowed only to the buyer terminal of the buyer who purchased a predetermined re-exhibition item.
  • the method may further include setting a predetermined number of times that the re-negotiation request is allowed, wherein the step of receiving the re-negotiation request is permitted within a predetermined number of times.
  • the post-settlement step is performed for each of the plurality of sellers, and when each seller performs a plurality of sales, a sales fee to be paid from each seller for all bargaining target products of each seller. The sum is greater than the sum of the discount subsidies to be paid to each seller.
  • the bargain price and the bargain price are within a range that satisfies the condition that the sum of sales fees to be paid from the seller for all sale of bargained goods of each seller is greater than the sum of discount subsidies to be paid to the seller. It is characterized by being selected.
  • the bargain price and the bargain price are selected within a range that satisfies the condition that a sales fee to be paid from the seller for the sale of each bargaining target product is greater than a discount subsidy to be paid to the seller. .
  • the bargaining price determining step may include determining whether the bargaining desired product belongs to the bargaining target product, and transmitting the related message to the buyer terminal if the bargaining desired product does not belong to the bargaining target product; Receiving a 'joke' request from the buyer terminal; And converting the bargaining desired product into a bargaining target product in response to the 'joke' request.
  • the bargaining target product registration step may include registering at least basic information, an image, a bargainable period, and a sale place of the bargaining target product.
  • the bargain target product registration step may be a step of registering a product of the same brand as a bargain target product collectively.
  • the re-negotiation request receiving step and the re-negotiation price transmission step may be performed a plurality of times.
  • the seller terminal may be a seller terminal of a monthly paid member seller.
  • the initial bargain price and the discount rate for calculating the re-negotiation price are different depending on the membership level of the paid member seller.
  • the buyer terminal is characterized in that the buyer terminal of the monthly pay member buyer.
  • the discount rate for calculating the initial bargaining price and the re-negotiation price is different depending on the membership level of the paid member buyer.
  • the post-settlement step is performed for all of the plurality of sellers, and when each seller performs a plurality of sales, a sales fee to be paid from all sellers for all bargaining target products of all sellers The sum is greater than the sum of discount subsidies to be paid to all sellers.
  • the bargaining price and the re-bargaining price are within a range that satisfies the condition that the sum of the sales fees to be paid from all the sellers for the sale of all the bargained products of the entire sellers is greater than the sum of the discount subsidies to be paid to the entire sellers. It is characterized by being selected within.
  • the buyer when a trader wants to trade a tangible or intangible product in an offline market, the buyer can purchase the corresponding product at a desired discount price by requesting a bargain in real time from the bargain manager without having to see the seller.
  • a real-time bargain management method, apparatus, and system are provided.
  • the buyer can request a re-examination several times the discount and can purchase the product directly in the offline store at the purchase price applied with the highest discount rate, the buyer can actually determine the purchase price in real time
  • a bargain management method, apparatus, and system are provided.
  • the seller does not have to respond to the buyer's bargain request on a one-to-one basis, as well as support the discount amount according to the bargain by the bargain manager, not the seller, with the fee paid by the seller to the bargain manager according to the sale of the goods. Therefore, the seller provides a real-time bargain management method, apparatus and system that can be guaranteed even if the seller sells for less than the cost or 100% discount for free.
  • FIG. 1 is a conceptual diagram of a real-time bargain management method using a mobile app according to the present invention.
  • FIG. 2 is a block diagram of a real-time bargain management system using a mobile app according to the present invention.
  • FIG. 3 is a flowchart of a real-time bargain management method using a mobile app according to the present invention.
  • FIG. 4 is a block diagram of a real-time bargain management device using a mobile app according to the present invention.
  • FIG. 1 is a conceptual diagram of a real-time bargain management method using a mobile app according to the present invention.
  • the basic concept of the real-time bargain management method using the mobile app according to the present invention first, through the mobile app (hereinafter referred to as bargain app) that the buyer 200 selects the product to purchase in the offline market supports real-time bargaining
  • the bargain manager 100 requests a real-time bargaining service (S10), and the bargain manager 100 checks whether the corresponding product is a bargaining target product and starts a real-time bargaining with the buyer 200.
  • S10 the bargain price of the product is determined through the real-time bargaining and re-bargaining between the buyer 200 and the bargain manager 100 (S30).
  • the determined bargaining price is notified to the buyer 200 and / or the seller 300 so that a product payment is made between the buyer 200 and the seller 300 at the bargain price (S40), and thereafter, with the bargain manager 100.
  • Seller 300 performs the settlement according to the sale of the product (S50).
  • a fee paid by the seller 300 to the bargain manager 100 according to an agreement on the real-time bargain and product sales between the bargain manager 100 and the plurality of sellers 300 in advance.
  • the agreement must be made and accordingly the list of bargaining products must be managed by the bargaining manager 100.
  • the bargaining app for the seller and the bargaining app for the buyer distributed through the bargain manager 100 should be distributed and utilized by the plurality of buyers 200 and the seller 300.
  • both the bargaining app for the seller and the bargaining app for the buyer are mobile apps, but in contrast, even if the bargain app for the seller or the bargain app for the buyer is a PC version, the bargain management method according to the present invention can be performed.
  • the bargain app for the seller may support the server version, the PC version, and the mobile version of the app for use by the seller headquarters, branch offices, and employees.
  • the server version, the PC version, and the mobile version of the bargaining app for the mobile version are interconnected and linked to each other, it is desirable that the record of the registration and sale of individual products is shared in real time. This applies similarly between the franchise headquarters and each affiliated store and the employees of the franchise if the seller has a franchise business.
  • the burden of the loss of the seller as much as the price of the goods discounted by the real-time bargaining is determined according to the agreement between the bargaining manager 100 and the seller 300.
  • the seller 300 pays a predetermined sales fee to the bargaining manager 100 within a range of, for example, 10 to 20% of the sales of goods sold by the real-time bargain service, and the bargaining manager 100 covers the corresponding sales fee.
  • the principle is to bear the discount within.
  • the bargaining manager 100 receives a paid membership from a plurality of sellers 300 or allows the seller 300 to register a fee for a bargaining target product exceeding the free registration number, so that the bargaining manager 100 additionally. It is desirable to secure a bargaining resource and bear the discounted cost according to the real-time bargaining within the range. To this end, it is preferable that the bargain manager 100 sets the necessary bargaining conditions such as bargainable price ranges used for real-time bargaining for each product, not the seller 300. Of course, in some cases, the seller may set bargaining conditions such as bargainable price ranges for a particular product.
  • the subject who discounts the product price through a real-time bargain and bears the financial burden for the discount is not the seller 300 but the bargain manager 100.
  • the bargain manager 100 provides a real-time bargain discount at a randomly selected rate, such as 50%, within a range of 1% to 100% of the payment amount of the bargaining target product. 200), the real-time bargain discount is applied to the price of 50% of the price applied.
  • a product is a product that is provided with a discount of, for example, 20% by the seller 300
  • the buyer 200 requests the bargain manager 100 for a real-time bargain service by displaying the 80% price as the product price. (S10).
  • the bargain manager 100 is a real-time bargain service target product
  • the buyer 200 (and seller 300) notifies the buyer of the real-time bargain start (S20), and the bargain manager 100 includes the corresponding product included in the real-time bargain service request.
  • a bargain discount rate eg 50%
  • a real-time bargain discount is extracted using a random function for a price (i.e. 80% of the normal price) and a real-time bargain discount is provided at the bargain discount rate
  • the bargain price is determined in real time by purchasing and paying for the product at a discount of 40% of the price (S30).
  • the buyer 200 requests a re-negotiation to obtain a real-time bargain price more advantageous, the bargain manager 100 extracts a bargain discount rate (for example, 60%) by using a random function in response to the re-negotiation request and bargaining
  • the real-time bargain discount may be provided at a discount rate (S30).
  • the first 20% discount is the usual discount amount that the seller 300 provides despite a decrease in their profits, and the next 50% discount is given to the bargain manager 100 even though his profit decreases. Nevertheless, the discount amount provided is different in nature. That is, the 20% discount that is initially given is not included in the real-time bargain discount that means in the present invention. Therefore, in the present specification, all the discounts provided by the seller are applied to view the sales amount presented by the seller to the buyer as the basic purchase price, and the real-time bargain discount is further discounted by the bargaining manager 100 for the basic purchase price. It means only to provide a.
  • FIG. 2 is a block diagram of a real-time bargain management system using a mobile app according to the present invention.
  • the overall system according to the present invention is a bargain management system connected to a plurality of buyer terminals 200, a plurality of seller terminals 300, and a PG (payment gateway) 400 through a known network ( 100).
  • the number of terminals or servers is shown by way of example for the purpose of effective description, and even when illustrated as a single terminal or server, only indicates that the user of the terminal is single and excludes the use of a plurality of terminals physically. Although not illustrated, a plurality of terminals or servers may be physically replaced by one integrated terminal or server. Accordingly, it will be apparent that some or all of the functions or configurations described below by way of example are not included in the scope of the present invention even if they are integrated and executed in other servers or other components.
  • the purchaser terminal 200 basically registers as a purchaser member using a bargaining app for a buyer, selects a bargaining target product in an offline market, and performs a function of requesting the bargaining management server 130 in real time.
  • the purchaser terminal 200 has a bargaining app for buyers downloaded and installed from the purchaser management server 110 of the bargaining management system 100, and can register with the buyer management server 110 through the bargaining app for the buyer. Can be.
  • a bargain app for buyers can be both a mobile app version and a PC app version, but installation of a mobile app version is essential for real-time bargaining in offline stores.
  • the type of the purchaser terminal 200 includes all communication means such as a tablet PC, a smartphone, a laptop, a wearable device, a wireless phone, etc., if the bargaining app for the purchaser can be installed.
  • the buyer can search the bargaining products and related stores (meaning offline stores, including online product introduction sites for the purpose of searching offline store products) through the bargaining app for buyers installed in the buyer terminal 200. After visiting a specific offline store, activate the bargaining app for the buyer to check whether the store is a real-time bargaining service by using the store's location information, a predetermined electronic tag, and the seller's membership information. .
  • the corresponding product is a bargaining target product Information about the product (name, base price, function, manufacturer, etc.) is displayed on the app screen, and if the product is not a bargaining product, a message related to the product is displayed.
  • a bargain request cover is provided to the buyer terminal 200 in various forms such as a button, an image, a message, and the bargain management server when the buyer requests a bargain in a manner such as clicking on the bargain request cover.
  • the discount rate provided in 130) and the product purchase price to which the discount rate is applied, that is, the bargain price, are displayed and the buyer can purchase the product at the bargain price.
  • the purchaser terminal 200 may recognize the corresponding brand and request the integrated discount for each brand, and may purchase some or all of the products of the brand at a predetermined brand discount rate or a predetermined discount rate. It may be.
  • a bargain request sign requesting to register the product as a bargaining target is provided to the purchaser terminal 200 together with a message indicating that the product is not a bargaining target product, and through the purchaser terminal 200.
  • the buyer requests the seller to add the item by clicking on the bargain request cover, the seller may register the corresponding product as a bargain target product in real time through the seller terminal 300.
  • a buyer who has received a message indicating that the product is not a bargaining item may request a bargain directly from the bargaining manager for the bargaining non-targeted product by clicking on the 'tear' button provided to the buyer terminal 200. .
  • the product is purchased from the seller at the corresponding price, and the buyer clicks the purchase confirmation cover such as the purchase confirmation button displayed on the purchaser terminal 200 to confirm that the product payment and purchase are completed. Notice.
  • the seller terminal 300 is basically registered as a seller member using the bargaining app for the seller, the basic information of the bargaining target product, image, bargaining period, sales place (online for the purpose of searching for offline and offline store products) It includes a product introduction site, the same below), and other bargaining conditions to perform the function of registering in the seller management server (120).
  • the seller terminal 300 may divide the bargain target product and the bargain fee target product and register the same type of goods in the seller management server 120.
  • the seller terminal 300 may register the bargaining target product for each individual product, or may collectively register the bargaining target product for each brand to be handled. In some cases, the bargaining target product may be registered in various ways depending on the manufacturer of the product, the peak season.
  • a unique key value is used to distinguish individual products such as barcodes and QR codes of the product.
  • the identification code stored in this way includes a predetermined visual code composed of numbers or letters that can be read by looking at the actual image, picture or video of the product. It is desirable to be able to easily identify.
  • the seller also registers the store information such as the name and location information of the store in the seller management server 120 using the real-time bargaining app of the seller terminal 300, and obtains a predetermined identification code for identifying the store through the real-time bargaining app.
  • the electronic tag may be downloaded and stored in the offline store, and the cover of the real-time bargain service seller membership information obtained through a contract with the bargain manager may be stored in the offline store.
  • Seller terminal 300 may set the expected sales sales during the bargain period and may also set a range of discount rates to present to the buyer. However, in order to do this, the financial burden of the product discount is distributed to the bargaining manager in connection with the settlement management server 150, or a seller having a high grade is registered on the seller management server 120, and such setting authority must be granted from the bargaining manager. .
  • the seller terminal 300 has a bargaining app for the seller downloaded and installed from the seller management server 120, and can register with the seller management server 120 through the bargaining app for the seller.
  • the bargain app for sellers is available in both mobile and PC app versions.
  • the seller may install and manage one PC app version in a terminal installed in each offline store, or may manage to have a mobile app version installed in each clerk in addition to the PC app version.
  • the type of seller terminal 300 may be installed in the bargaining app for the seller and includes all the communication means such as desktop PC, tablet PC, smartphone, notebook, wearable device, landline phone, wireless phone that can be used in offline stores.
  • Merchant member registration and bargaining product registration is done in advance before the product sale, so it is desirable to set the bargaining range that the seller wants for each product, but when the buyer requests, he installs the bargaining app for the seller in real time
  • the product to be purchased as a bargaining product may be registered or the product selected by the buyer may be added as a bargaining item at the buyer's request.
  • a seller who has registered as a seller member may register the internet address and location information of his offline store in the seller management server 120, and may provide an electronic tag with a predetermined mark indicating that the store is capable of real-time bargain service.
  • the store may have physical eligibility information, such as a sign indicating that it is present or a real-time bargain service member.
  • the bargaining price for the bargaining target product is determined, the seller terminal 300 negotiates the bargaining target product from the purchaser terminal 200 and / or the payment management server 140. And the bargain price information is received and completes the payment and sale of goods at the corresponding price, and transmits the information about the product payment and sale completion to the payment management server 140.
  • PG (400) refers to the electronic payment agent server, in the present invention in the offline market in the electronic payment using the buyer terminal 200 to the buyer's credit card or other payment means seller terminal 300, the seller's POS (Point Of Sales) system, payment management server 140 and / or in conjunction with an external financial institution includes all the servers of PG company for electronic payment or electronic payment.
  • the external financial institution preferably includes all credit card companies, banks, telecommunications companies, escrow companies, etc. to accommodate all the various payment means such as credit card, account transfer, virtual account, mobile phone payment, escrow payment.
  • the PG 400 When the buyer requests the payment at the bargain price, the PG 400 is connected to the seller terminal 300, the seller's Point of Sales (POS) system, the payment management server 140, and / or an external financial institution, and the electronic payment to the electronic institution.
  • the payment is performed, and in this case, the purchaser and / or the seller interwork with the payment management server 140 to support the payment of the product at the discounted bargain price.
  • POS Point of Sales
  • the bargaining management system 100 includes a buyer management server 110, a seller management server 120, a bargaining management server 130, a payment management server 140, a settlement management server 150, and a system management server 160. It is configured to include.
  • the buyer management server 110 provides a web page for registration and management of a buyer who wants to purchase a product using a bargaining app, and the buyer downloads the bargaining app, registers as a buyer member, and manages personal information and purchase information. I can do it .
  • the real-time bargain service of the present invention is a service provided only to a paid member who performs an obligation such as paying a monthly fee, or provides a differentiated service such as presenting a higher discount rate to the paid member, the buyer management server 110 Each customer's differential service history is registered and accordingly bargain management service for each customer is made.
  • the buyer In order to perform the real-time bargain management method according to the present invention, the buyer must also install the bargaining app for the buyer on the buyer terminal. It accesses the purchaser management server 110 by using each purchaser terminal 200, downloads and installs a bargaining app for the buyer, agrees to the real-time bargain service terms and conditions, and purchases the necessary personal information necessary for using the real-time bargain service. 110 is performed through the process of registering.
  • the purchase price is determined between the buyer terminal 200 and the bargain management server 130 through real-time bargaining, but the payment for the purchase of the corresponding product is separate for payment, such as PG 400. Since it is made between the buyer terminal 200 and the seller terminal 300 through the server, the buyer does not need to register the payment related information to the buyer management server 110. However, when the bargain manager sells the product and distributes the sale price with the seller after the sale, the settlement of the bargain product may be made directly at the payment management server 140 of the bargain management system 100. In this case, it is advantageous for the buyer to register the payment related information in advance in the buyer management server 110.
  • the purchaser management server 110 may provide a predetermined incentive such as a re-examination item to a buyer who transmits a purchase decision intention through a purchase confirmation mark after purchase, and to a buyer who proceeds with a purchase without transmitting the purchase confirmation will.
  • Penalties such as prohibition of using bargain service for 7 days can be given to induce clear purchase decision.
  • a bargain management service must be made in advance between the bargain manager and a plurality of sellers, and accordingly the list of bargaining target products of each seller is managed by the bargain manager. Should be.
  • This process is performed by each seller installing the bargaining app for the seller on the seller terminal 300 and agreeing to the relevant terms and conditions, and registering the offline store and the bargain target product on the seller management server 120.
  • Merchant management server 120 provides a web page for registration and management of the seller who wants to sell the product using the bargaining app, the seller downloads the bargaining app, registers as a seller member, and manages the seller information, sales information, etc. Do it.
  • the seller management server 120 provides a predetermined incentive, such as a bargain discount rate, to a seller who transmits a sale confirmation result through a sale confirmation cover after the sale of the bargain product, and performs a sale without transmitting a sale confirmation doctor.
  • a penalty such as prohibiting the use of bargain service for 7 days can be given to induce a clear sales decision.
  • the bargain management server 130 basically performs a function of determining a discounted bargain price for the bargain desired product which the buyer wishes to bargain through communication with the buyer terminal 200.
  • the bargaining management server 130 calculates the bargaining price discounted at a predetermined rate or amount relative to the base price of the bargaining desired product according to the bargain request of the buyer, and presents it to the buyer terminal 200 and the buyer's ashes.
  • the bargaining software is equipped with an algorithm for modifying the bargain price and presenting it back to the purchaser terminal 200.
  • the bargain management server 130 may be a buyer terminal ( When there is a bargain request from 200), it is possible to determine whether or not to provide a real-time bargain service by searching the corresponding buyer on the seller management server 120, and thus, if the bargain service is available, the bargain request is accepted, but the bargain service cannot be provided.
  • the message is transmitted to the purchaser terminal 200 and / or the seller terminal 300, and if necessary, a guide for guiding the product or buyer to the bargaining target product or bargaining target customer is presented.
  • the bargain management server 130 may determine a different discount rate according to the seller's grade to present a bargain price. Can be.
  • the bargaining management server 130 may select a discount rate, for example, from 1% to 100% based on the base price for the bargain request of the buyer terminal 200, and may determine the bargain price and transmit the determined bargain price to the buyer terminal 200. .
  • the selection of the discount rate may be performed randomly, or the differential discount rate may be selected according to the buyer grade registered in the buyer management server 110 or the seller grade registered in the seller management server 120.
  • the buyer can purchase the corresponding product without paying the price, and at this time, the purchaser terminal 200 transmits only the purchase intention indication to the payment management server 140. Just do it.
  • the bargain manager server 130 may provide a new bargain request cover with the bargain price, in which case the buyer may request a bargain using the new bargain request cover if he / she does not like the bargain price presented. In this way, the purchaser may request re-examination by a minimum number of re-exchanges, for example, at least three to five times.
  • the purchase price may be a final re-exchange price, or may be a price selected by the buyer among the bargain and re-exchange prices already presented.
  • the bargaining management server 130 may allow the purchase price to be determined at the initial bargaining price or limit the number of re-negotiation requests. In this case, the bargain management server 130 may allow the purchaser to purchase the bargaining item to increase the number of re-negotiations. Such re- bargain items may be purchased for a fee through the purchaser terminal 200, and may be provided to the buyer as a premium through a predetermined event provided by the bargain manager.
  • the reexchangeable number of times may be set in advance by the seller and registered in the seller management server 120, and the bargain management server 130 may perform the reexaminement with reference to the seller management server 120.
  • the payment management server 140 may be connected to the purchaser terminal 200, the seller terminal 300, the seller's point of sales (POS) system (not shown), the PG 400, and / or an external financial institution (not shown). Confirm that the buyer has bargained for the bargain and save the record.
  • POS point of sales
  • the purchase decision intention indication from the purchaser terminal 200 is transmitted to the payment management server 140 to purchase and purchase the corresponding product. It is confirmed that payment has been completed.
  • the payment management server 140 may process that the sale of goods using the bargain service is completed when both the purchase decision decision of the purchaser and the sale decision decision of the seller are reached and there is no difference between the two intentions. Even if only one purchase confirmation statement and one sales confirmation statement have been reached, the sale of goods using the bargain service may be treated as completed.
  • the payment management server 140 transmits purchase history information for each buyer to the buyer management server 110 and transmits sales history information for each seller to the seller management server 120.
  • the payment management server 140 also transmits the sales history information for each seller to the settlement management server 150 so as to settle a fee for the product discount and a fee for the product sale between the seller and the bargain manager.
  • the bargain manager receives sales fees from the seller members for the sale using the real-time bargain service, and in some cases, the seller member and the buyer member are registered as monthly pay members and receive the monthly fee, and based on these fees
  • the discount amount according to the bargaining price is preserved to each seller so that the seller does not lose the selling price due to the real-time bargaining service. This process is performed through the settlement management server 150 of the bargaining management system 100.
  • the settlement management server 150 is a support for preserving the discounted amount due to the discount support to be paid to each seller based on the sales and payment information for each seller and each product received from the payment management server 140, real-time bargain service Calculate
  • the settlement management server 150 is offset from the discount support to be paid for each seller and the sales fee to be received from each seller to receive a reduced sales fee from each seller.
  • the discount subsidy may be higher than the sales commission for an individual product or individual seller, but the discount subsidy is less than the sum of the sales commission and monthly membership fee, based on the total seller and buyer.
  • system management server 160 manages the interworking between the servers of the bargaining management system 100 and the integration and division processing of related data, the system management server 160 performs the control function of the entire system. This function of the system management server 160 may be performed distributed among the remaining servers, in which case an independent system management server 160 becomes unnecessary.
  • the system management server 160 may provide an equivalent real-time bargain discount service between the buyer terminal 200 and the seller terminal 300 in one or more countries through a global network. In the environment where more than one server of 100) is used for each service region and country, the system management server 160 converts the access server to enable this when the buyer wants to use the real-time bargain service in another country. To perform.
  • the base amount of the product sold through the real-time bargain discount (that is, the base purchase price) is called the sales R (Revenue) of the product, and the amount that the bargain manager receives from the seller according to the sale of the product is called the sales commission C (Commission).
  • the amount that the bargaining manager pays the seller at the time of settlement as a discounted amount according to the real-time bargain discount is called a real-time bargain discount amount or discount support D (Discount)
  • the sum of the base amounts of the goods sold through the real-time bargain discount during that period of the seller's products is called the seller's sales ⁇ R
  • the sum of the amount that the bargaining manager receives from the seller in accordance with the sale of the goods during the sale is ⁇ C
  • the sum of the amount discounted by the real-time bargaining discount is called the discount support ⁇ D.
  • R i R 1 + R 2 +... R i +... + R N
  • each discount support (D i ) is 1% to 100. Since it is randomly determined in the range of%, the software algorithm of the bargaining management server 130 can be designed to always select each discount subsidy D i that satisfies the condition? C?
  • the software algorithm determines whether the real-time bargain discount extracted using a random function satisfies the condition, and if the condition is satisfied, presents the extracted real-time bargain discount to the buyer, and if the condition is not satisfied, the random function again. Using the process of extracting a new real-time bargain discount.
  • the software algorithm satisfies the above conditions and if the buyer rejects the real-time bargain discount presented to the buyer and requests a new real-time bargain discount (ie, re-negotiation request), the software algorithm extracts a new real-time bargain discount using a random function again.
  • the method includes determining whether the condition is satisfied.
  • the above logic is equally true even if the bargaining manager is a general case for a large number of sellers offline. That is, the software algorithm of the bargain management server 130 may be designed for all sellers on the offline market to which the present invention is always satisfied so as to satisfy the condition of? C?
  • the total result of merchandise sales by M sellers for a predetermined period may be summarized as follows.
  • R T ⁇ R 1 + ⁇ R 2 +... ⁇ R k +... + ⁇ R M
  • C k -D k It is advantageous for the bargaining manager not to lose for each seller by satisfying ⁇ 0, but in some cases C k ⁇ D k together with Even if the bargain manager loses for a particular seller (k), the bargain manager can more actively and dynamically determine the real-time bargain discount rate, unless the total seller always sees C T ⁇ D T and does not see a loss. This will maximize the buyer's motivation to buy.
  • the discount grant is randomly determined in the range of 1% to 100%, but the software algorithm of the bargain management server 130 is designed to always satisfy C T -D T ⁇ 0. It is important.
  • the predetermined period is the same in calculating the seller's sales ⁇ R, sales commission ⁇ C, and discount support ⁇ D, the sales R i , sales commission C i , and discount support D for each sale of the product are the same.
  • Each discount grant D i is calculated and i satisfies ⁇ C- ⁇ D ⁇ 0 between each variable Is preferably calculated, the predetermined period may be different in calculating the seller's sales? R, the sales fee? C, and the discount support ??
  • the future installment grant is calculated based on past sales trends, etc., even if ⁇ C past - ⁇ D future ⁇ 0 is satisfied, ⁇ C future (real - time) - ⁇ D future ( Real time) ⁇ 0.
  • the sum of fees for all past sellers, such as C T past ⁇ D T is greater than the sum of discount subsidies up to a certain period in the future (for example, the point of purchase or the end of the month before the point of purchase) Will be able to offer discounts.
  • the bargain management server 130 may display the total amount of the discount support money that can be discounted through the real-time bargain discount service on the purchaser terminal 200 to stimulate the purchaser's desire to purchase.
  • the total grant discounts are a seller off funding based on the total amount by the seller of the goods to the buyer to purchase displayed on the purchaser terminal (200) D k It may be the total amount of discounted subsidies D T of the offline market based on all sellers of the offline market. Since the purchase motivation is stimulated by the buyer's process of estimating a real-time bargain discount for his / her purchased product based on the total amount of the discount subsidy, the process of displaying the total amount of the subsidy is thus an important factor in the present invention.
  • the total amount of the discounted subsidy may be displayed as 0 at a specific moment, in this case, it is desirable to provide a real-time bargain discount service at a discount rate between 1% and 100%.
  • the open market operator's settlement for a specific product seller (k) C k -D k or the open market operator's settlement for all product sellers C T -D T is usually a positive value, so Even if the total amount is 0, a real-time bargain discount service can be provided.
  • a software algorithm of the real-time bargain discount server 130 must operate to satisfy at least one of the following two conditions.
  • the seller terminal 200 installs a bargaining app for the seller to provide a real-time bargaining service and registers the bargaining target product in the seller management server 120 (S310).
  • the discount rate for each product, brand or seller is set by the bargaining manager in the seller management server 120.
  • a bargaining app for the buyer for using the real-time bargaining service is installed in the purchaser terminal 200 and a bargaining desired product is selected (S320).
  • the selection of bargaining desired products can be made by clicking on a photo of the product displayed on the screen during the shopping using the bargaining app and selecting or dragging to specify a block, or touching it using a hand or other input tool. It is also possible to designate the product as a bargaining item by selecting the identification code.
  • the bargaining management server 130 checks whether the product selected by the purchaser terminal 200 is a bargaining target product, and if applicable, notifies the bargaining target product (S330), and notifies the bargaining non-targeting product (S340). ).
  • the bargain management server 130 applies the bargaining discount rate and the redeployment discount rate set by the bargaining manager to the buyer terminal 200 in real time Proceed to (S350).
  • the product is a bargain non-targeted product, it may be divided into various cases according to the embodiment.
  • the seller uses the real-time bargain service of the present invention. If not, the seller membership process may be performed in real time.
  • the buyer instructs the bargaining manager to register the product as a bargain target product (S346)
  • the buyer negotiates using the 'joke' button provided to the purchaser terminal 200 or a request means equivalent thereto.
  • the manager directly requests the real-time bargain for the product, and the bargain manager applies the bargain discount rate that is set in-house, temporarily converts the product into a bargain target product, and notifies the buyer terminal 200 that the bargain is a bargain target product. do.
  • the bargaining price satisfactory to the buyer is determined through bargaining and re-bargaining (S350), which may be the final bargaining price or among various bargaining prices presented during bargaining and re-bargaining. It may be a bargain price chosen by the buyer. This process is described in detail by way of example.
  • the bargain management server 130 randomly determines the real-time bargain discount amount (D i ) in response to the bargain product selection of the purchaser terminal 200, that is, the real-time bargain discount request, and then the real-time bargain discount value (D i ) is a predetermined condition. Check that ⁇ C- ⁇ D ⁇ 0 are satisfied.
  • the bargaining management server 130 uses the following conditional expression to determine the adequacy of the real-time bargaining discount (D i ). To judge.
  • C T is the sum of commissions that the bargain manager receives from all sellers according to the sale of goods for a predetermined period
  • D T is the real time applied to all goods sold during the sale of goods for a predetermined period. It is the sum of the discounted amount.
  • the bargain management server 130 returns to the step of determining a new real-time bargain discount amount, and if the condition of C T -D T ⁇ 0 is satisfied.
  • the bargain management server 130 determines the appropriateness of the real-time bargain discount (D i ) again using the following condition equation (S350).
  • C k is the sum of commissions received from the seller (Seller k) in accordance with the sale of goods for the predetermined period
  • D k is each of the seller (k) during the sale of goods for the predetermined period The sum of the real-time bargained amount applied to the product.
  • the bargain management server 130 displays the determined real-time bargain discount (D i ) on the purchaser terminal 200. (S360).
  • bargain management server 130 determines the adequacy of the final real-time bargain discount (D i) by using the conditional expression below.
  • the sum of the profits of the bargain manager according to the sale of the goods of the whole seller including the seller during the predetermined period is a predetermined profit threshold (not less than TH M), to the determined real-time bargain discount (D i), the buyer determines in real-time bargain discount (D i) to provide a terminal 200.
  • the real-time bargaining discount D i and / or the real-time bargaining discount price determined to satisfy the above conditions is displayed on the purchaser terminal 200 (S360).
  • the real-time bargain discount (D i ) may be displayed in the form of a discount rate (%).
  • the buyer ends the purchase by paying for the bargain product (S370).
  • the buyer does not directly proceed with the settlement management server of the bargain manager, but the buyer directly deals with the seller for the product.
  • the principle is to carry out payment. Such payment may be performed between the purchaser terminal 200 and the seller terminal 300, the payment management server 140 of the seller's POS system (not shown), PG (400), external financial institutions and bargaining manager in between. Intervenes to make payment for the goods and store the payment result data.
  • the payment management server 140 notifies the settlement management server 150 with the relevant payment data that the payment of the product is completed, and update the payment records for each buyer and seller in the settlement management server And storage procedure.
  • the settlement performed at regular intervals between the bargaining manager and the seller includes the sum of predetermined sales fees according to the sales amount or settlement amount for a predetermined period for each seller and the bargaining discount amount that the bargaining manager provided for real-time bargaining of each product (i.e. , The sum of discounted subsidies).
  • the settlement management server 150 compares each amount, such as sales commission, monthly seller membership fee, monthly buyer membership fee, bargain discount amount, and other separate costs, and calculates the profit margin of the bargaining manager according to the real-time bargain service, cash flow management, and the like. Calculate profit margins and revise cash flows by reflecting changes in sales fees, changes in membership fees, changes in bargaining discounts or discount rates, and other separate costs as the content of bargaining services is adjusted. And so on.
  • the settlement management server Periodically, the settlement management server performs profit calculation, cash flow management, and a predetermined accounting process to settle each buyer's and seller's performance.
  • the buyer's grade adjustment and seller's grade adjustment are made and provided to each seller according to the adjusted grade.
  • the range of bargaining discount rate is determined, and in some cases, the main buyer is adjusted for various bargaining service contents such as the range of bargaining discount rate applied to the buyer by the bargain manager (S390).
  • FIG. 4 is a block diagram of a bargain management apparatus 500 according to the present invention.
  • the bargaining management device 500 includes a communication unit 570 for performing a network communication connection with one or more of the buyer terminal 200, the seller terminal 300, the PG 400, and other external servers, and the bargaining management device 500.
  • Control unit 580 for controlling communication between the external terminal and the server and controlling the operation of each module, a storage unit 590 for storing various data and information necessary for a real-time bargain service, and It is configured to include an input and output unit 600 for performing input and output.
  • one or more software algorithms and related data may be bundled into functional modules 510 to 560 for storing real-time bargaining services performed by the controller 580 and performed by the controller 580. Shows this at the same time.
  • the bargain manager device 500 when functionally divided, includes a purchaser management module 510, a seller management module 520, a bargain management module 530, and payment that are configured with various data and software algorithms necessary for real-time bargain service.
  • the management module 540, the settlement management module 550, and the system management module 560 are included.
  • the bargain management apparatus comprises a seller management module that registers at least one bargain target product in response to a bargain target product registration request from a seller terminal; And in response to a bargain request from a buyer terminal selecting at least one bargain desired product, determine whether the bargain desired product is included in the bargain target product, and if the bargain desired product is included in the bargain target product, And a bargain management module that transmits a bargain price and transmits a related message to the purchaser terminal if the bargain desired product is not included in the bargain target product.
  • the bargaining management module transmits the re-bargaining price to the buyer terminal at least once in response to the real-time re-bargaining request from the buyer terminal.
  • the bargaining price and the re-bargaining price are discounted by 1% to 100% of the basic price of the bargaining desired product, and the discount rate is set by the bargaining manager who manages the bargaining management device. May apply the discount rate set in the Merchant Management Module.
  • the bargain management device 500 is a single computer system configured by modularizing purchaser management, seller management, bargaining management, payment management, settlement management, and system management.
  • some or all of such modules may be configured in the form of hardware, middleware or software, and each function is similar to each server of the bargain management system of FIG.
  • Embodiments according to the present invention described above may be embodied in the form of program instructions that can be executed by various computer components and recorded in a computer-readable recording medium.
  • the computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the computer-readable recording medium may be those specially designed and constructed for the present invention, or may be known and available to those skilled in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magnetic-optical media such as floptical disks. optical media) and memory devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware devices described herein may be configured to operate as one or more software modules to perform the processing according to the present invention, and vice versa.

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Abstract

The present invention relates to a real-time bargain request method, management device, and system, utilizing a mobile application, and particularly to a method, a device, and a system for determining a purchase price through bargaining with a bargain manager, rather than a seller, over a selected product in an offline market. Also, the present invention relates to a real-time bargain management method, device, and system whereby, when wishing to trade tangible or intangible products (hereinafter construed as including intangible services besides tangible products) in an offline market, buyers can purchase the products for desired discount prices by requesting a bargain of a bargain manager in real time, without needing to mind sellers, and the sellers do not need to respond to the buyers' bargain requests one to one and can ensure profits even if the sellers sell for original prices or less, or for free with a 100% discount, depending on circumstances.

Description

모바일 앱을 활용한 실시간 흥정요청방법, 관리장치 및 시스템Real-time bargain request method, management device and system using mobile app
본 발명은 모바일 앱을 활용한 실시간 흥정요청방법, 관리장치 및 시스템에 관한 것으로, 특히 오프라인 마켓에서 선택한 상품을 판매자가 아닌 흥정 관리자와의 흥정을 통해 구매가를 결정하는 방법, 장치 및 시스템에 관한 것이다.The present invention relates to a real-time bargain request method, management apparatus and system using a mobile app, and more particularly, to a method, apparatus and system for determining a purchase price through a bargain with a bargain manager rather than a seller for a product selected in an offline market. .
또한, 본 발명은 오프라인 마켓에서 유형 또는 무형의 상품(이하, 유형의 상품 외에 무형의 서비스를 포함하는 것으로 해석한다)을 거래하고자 할 때, 구매자가 판매자의 눈치를 볼 필요 없이 흥정 관리자에게 실시간으로 흥정을 요청하여 원하는 할인 가격에 해당 상품을 구매할 수 있으며, 판매자는 구매자의 흥정 요청에 일대일로 응대하지 않아도 될 뿐 아니라 경우에 따라 원가 이하로 판매하거나 100% 할인하여 무료로 판매하더라도 이익을 보장받을 수 있는 실시간 흥정 관리 방법, 장치 및 시스템에 관한 것이다.In addition, the present invention when trading tangible or intangible goods (hereinafter, interpreted as including intangible services in addition to tangible goods) in the offline market, buyers do not need to see the seller in real time to the bargaining manager You can request a bargain to purchase the product at the desired discount price, and sellers don't have to respond to the buyer's bargain request one-on-one, and in some cases, you can be guaranteed profit even if you sell it at less than the cost or at 100% discount for free. And a real-time bargain management method, apparatus and system.
인터넷 기술의 발전과 함께 온라인 전자상거래 시장이 비약적인 발전을 거듭하고 있고, 지속적으로 거래규모가 확대되는 추세이다. 상품의 가격은 수요와 공급의 법칙에 의해 결정되는 것이 원칙이지만, 수요자가 온라인 마켓에서 상품을 구매할 때는 상품 판매자가 제시한 가격으로 구입할 수밖에 없는 것이 일반적이며, 판매자가 제시한 가격에 대해 구매자가 할인을 요구하는 흥정을 시도할 수 있는 방법은 매우 제한적이다.With the development of internet technology, the online e-commerce market is developing rapidly, and the size of transactions is continuously expanding. In principle, the price of a product is determined by the law of supply and demand.However, when a consumer purchases a product in an online market, the purchaser can only buy at the price suggested by the seller. There are very limited ways in which bargaining can be requested.
예컨대, 온라인 쇼핑 중에 상품을 선택한 구매자가 판매자에게 온라인 메신저나 전화를 통해 흥정을 요청할 수는 있지만, 판매자가 실시간으로 메신저나 전화에 응답하지 못하는 경우 구매자는 응답을 기다리는 대신 온라인 쇼핑을 통해 다른 상품을 구매하는 것이 일반적이다.For example, a buyer who chooses a product during online shopping may ask the seller to negotiate through an online messenger or phone, but if the seller fails to answer the messenger or phone in real time, the buyer may not be able to wait for a response, It is common to buy.
한편, 오프라인 시장에서는 조금 다른 이유로 흥정을 시도하기가 어려운데, 이는 흥정이 이루어지기 위해서는 판매자가 매장에 상주해야 하고 또 구매자가 흥정거절에 대한 부담없이 흥정을 요청할 수 있어야 하기 때문이다. 판매자가 상주하는 경우에도, 다수의 구매자가 흥정을 요청할 때 특정 구매자에게만 상품 가격을 할인해주기가 곤란하여 결국 흥정이 이루어지지 못하는 경우가 많다.On the other hand, it is difficult to bargain in the offline market for a slightly different reason, because in order to make a bargain, the seller must reside in the store and the buyer must be able to request a bargain without burdening the bargain. Even when a seller resides, it is often difficult to negotiate a bargain because it is difficult to discount the price of a product only to a specific buyer when many buyers request a bargain.
전자상거래 과정에서 구매자의 흥정 요청을 처리하기 위해서, 한국공개특허번호 제10-2001-0092953호(공개일 2001.10.27)는 판매자가 구매자에게 흥정을 수행하기 위한 할인요청 창을 송출하고 배너광고 클릭, 설문조사 응답, 불우이웃돕기와 같은 사회봉사활동 참여 등 다양한 할인조건을 제시하여 구매자로 하여금 상품판매가격에 대해 흥정을 가능케 하고, 동시에 상품구매과정에서 다양한 활동을 체험할 수 있도록 한 바 있으나, 상품 흥정을 위해서 구매자가 원치않는 행위를 하게끔 유도하는 단점이 있을 뿐 아니라, 오프라인 마켓에 적용되기에는 한계가 있었다.In order to process the buyer's bargain request in the e-commerce process, Korean Patent Publication No. 10-2001-0092953 (published on October 27, 2001) sends a discount request window for the seller to negotiate with the buyer and clicks a banner ad. By providing various discount conditions, such as surveys, responding to surveys, and participating in social services such as helping the underprivileged, buyers can bargain on the sale price of products, and at the same time, experience various activities in the product purchase process. In addition to the disadvantages of inducing buyers to do undesired behaviors for bargaining goods, there was a limit to being applied to the offline market.
본 발명은 상기와 같은 배경에서 제안된 것으로서, 본 발명은 오프라인 마켓에서 유형 또는 무형의 상품을 거래하고자 할 때, 구매자가 판매자의 눈치를 볼 필요 없이 흥정 관리자에게 실시간으로 흥정을 요청하여 원하는 할인 가격에 해당 상품을 구매할 수 있는 실시간 흥정 관리 방법, 장치 및 시스템을 제공하는 것을 목적으로 한다.The present invention has been proposed in the background as described above, the present invention, when you want to trade the tangible or intangible goods in the offline market, the buyer does not need to see the seller's notice to the bargain manager in real time to bargain the desired discount price It is an object of the present invention to provide a real-time bargain management method, apparatus and system that can purchase a corresponding product.
또한 본 발명은, 흥정관리자에게 재흥정을 요청하여 여러 번의 할인을 요청할 수 있고 가장 할인율이 높게 적용된 구매가격으로 해당 상품을 오프라인 매장에서 바로 구매할 수 있으며, 재흥정의 반복을 통해서 구매자가 실질적으로 원하는 구매가격을 결정할 수 있는 실시간 흥정 관리 방법, 장치 및 시스템을 제공하는 것을 목적으로 한다.In addition, the present invention, by requesting a bargaining manager to re-bargain, can request a number of discounts, and can directly purchase the product at the offline store at the purchase price applied with the highest discount rate, the buyer actually wants through the re-repetition It is an object of the present invention to provide a real-time bargain management method, apparatus and system that can determine the purchase price.
또한 본 발명은, 판매자가 구매자의 흥정 요청에 일대일로 응대하지 않아도 될 뿐 아니라, 상품 판매에 따라 판매자가 흥정 관리자에게 지급하는 수수료를 재원으로 하여 판매자가 아닌 흥정 관리자가 흥정에 따른 할인액을 지원하기 때문에, 판매자는 원가 이하로 판매하거나 100% 할인하여 무료로 판매하더라도 이익을 보장받을 수 있는 실시간 흥정 관리 방법, 장치 및 시스템을 제공하는 것을 목적으로 한다.In addition, the present invention not only does not require the seller to respond to the buyer's bargain request on a one-to-one basis, but also uses a fee paid by the seller to the bargain manager in accordance with the sale of the product to support the discount amount according to the bargain by the bargain manager rather than the seller. Therefore, the seller aims to provide a real-time bargain management method, apparatus, and system that can be guaranteed profit even if the seller sells below the cost or 100% discount for free.
또한 본 발명은, 모바일 앱을 활용한 실시간 흥정 관리 시스템을 통하여 구매자와 판매자가 상호간 거래상의 문제점을 해결하여 활발한 상거래를 할 수 있도록 하여 유통 및 판매를 촉진하는 것을 목적으로 한다.In addition, the present invention, through the real-time bargain management system using a mobile app aims to facilitate the distribution and sales by allowing buyers and sellers to solve the problems of mutual transactions and to conduct active commerce.
상기 목적을 달성하기 위하여, 본 발명의 일 실시예에 따른 실시간 흥정 관리 시스템은, 흥정 관리자와 다수의 판매자 사이에 사전에 상품별로 실시간 흥정에 대한 협약 및 상품 판매에 따라 각 판매자가 상기 흥정 관리자에게 지급하는 수수료의 협약이 이루어지고 이에 따라 상기 각 판매자의 흥정 대상 상품 목록이 상기 흥정 관리자에 의해 관리되며 판매자용 흥정 앱과 구매자용 흥정 앱이 다수의 구매자와 판매자에게 배포되어 활용되는 환경에서 실시간 흥정을 수행하기 위한 실시간 흥정 관리 시스템으로서, 상기 판매자용 흥정 앱 및 상기 구매자용 흥정 앱과 연동하는 흥정 관리 장치에 오프라인 매장에서 판매하는 적어도 하나의 흥정 대상 상품을 상기 판매자용 흥정 앱을 통해 등록하는 판매자 단말; 상기 오프라인 매장에서 구매하고자 하는 상품을 상기 구매자용 흥정 앱을 통해 흥정 희망 상품으로 선택하고 선택된 흥정 희망 상품에 대해 상기 흥정 관리 장치로 실시간 흥정을 요청하는 구매자 단말; 및 상기 흥정 요청에 응답하여 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하면 상기 구매자 단말로 실시간 흥정개시를 통지하고, 상기 구매자 단말과의 실시간 흥정과 재흥정을 통해 상기 흥정 희망 상품의 흥정 가격을 결정하는 상기 흥정 관리 장치를 포함하는 것을 특징으로 한다.In order to achieve the above object, the real-time bargaining management system according to an embodiment of the present invention, each seller to the bargaining manager in accordance with the agreement and the sale of goods for real-time bargain for each product in advance between the bargaining manager and a plurality of sellers Negotiation of the fees paid is made accordingly, the list of bargaining products of each seller is managed by the bargain manager, and bargaining app for the seller and bargaining app for the buyer are distributed to and used by multiple buyers and sellers. A real-time bargain management system for performing a seller, wherein the seller registers at least one bargaining target product sold in an offline store through a bargaining app for the seller in a bargain management device linked to the bargaining app for the seller and the bargaining app for the buyer. Terminal; A buyer terminal selecting a product to be purchased at the offline store as a bargaining desired product through the bargaining app for the buyer, and requesting a real-time bargaining to the bargaining management device for the selected bargaining desired product; And in response to the bargaining request, determine whether the bargaining desired product belongs to the bargaining target product, and when the bargaining desired product belongs to the bargaining target product, notifying the buyer terminal of the real-time bargaining start, and And a bargain management device for determining a bargain price of the bargain desired product through real-time bargaining and re-bargaining.
또한, 상기 흥정 관리 장치는 결정된 흥정 가격을 상기 구매자 단말 및 판매자 단말로 통지하여 상기 결정된 흥정 가격으로 상기 구매자와 상기 판매자 간에 상기 흥정 희망 상품의 상품결제가 이루어지도록 하는 것을 특징으로 한다.In addition, the bargain management device may be configured to notify the purchaser terminal and the seller terminal of the determined bargain price so that the product payment of the bargain desired product is made between the buyer and the seller at the determined bargain price.
또한, 상기 흥정 관리 장치와 상기 판매자 단말은 소정 주기로 상기 흥정 희망 상품의 판매에 따른 사후 정산을 수행하는 것을 특징으로 한다.In addition, the bargain management device and the seller terminal is characterized in that the post-settlement according to the sale of the bargaining desired product at a predetermined cycle.
또한, 상기 흥정 가격과 상기 재흥정 가격은 상기 흥정 희망 상품의 기본 가격을 1%~100% 할인한 가격인 것을 특징으로 한다.In addition, the bargaining price and the re-bargaining price is a price of 1% to 100% off the base price of the bargaining desired product.
상기 목적을 달성하기 위하여, 본 발명의 다른 실시예에 따른 실시간 흥정 관리 방법은, 흥정 관리자와 다수의 판매자 사이에 사전에 상품별로 실시간 흥정에 대한 협약 및 상품 판매에 따라 각 판매자가 상기 흥정 관리자에게 지급하는 수수료의 협약이 이루어지고 이에 따라 상기 각 판매자의 흥정 대상 상품 목록이 상기 흥정 관리자에 의해 관리되며 판매자용 흥정 앱과 구매자용 흥정 앱이 다수의 구매자와 판매자에게 배포되어 활용되는 환경에서 실시간 흥정 관리 시스템이 실시간 흥정을 관리하기 위한 방법으로서, 판매자용 흥정 앱이 설치된 판매자 단말로부터 판매자 정보와 함께 오프라인 매장에서 판매하는 적어도 하나의 흥정 대상 상품을 등록받는 단계; 구매자용 흥정 앱이 설치된 구매자 단말로부터 구매자 정보와 함께 상기 오프라인 매장에서 구매하고자 하는 흥정 희망 상품에 대한 흥정 요청을 수신하는 단계; 상기 흥정 요청에 응답하여 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하면 상기 구매자 단말로 실시간 흥정개시를 통지하고, 상기 구매자 단말과의 실시간 흥정을 통해 상기 흥정 희망 상품의 흥정 가격을 결정하는 단계를 포함하는 것을 특징으로 한다.In order to achieve the above object, the real-time bargain management method according to another embodiment of the present invention, each seller to the bargain manager in accordance with the agreement and the sale of goods in real time for each bargain in advance between the bargain manager and a plurality of sellers Negotiation of the fees paid is made accordingly, the list of bargaining products of each seller is managed by the bargain manager, and bargaining app for the seller and bargaining app for the buyer are distributed to and used by multiple buyers and sellers. A management system for managing a real-time bargain, comprising: registering at least one bargain target product for sale in an offline store with seller information from a seller terminal having a seller bargaining app installed; Receiving a bargain request for the bargaining desired product to be purchased in the offline store from the buyer terminal with the buyer bargaining app installed; In response to the bargaining request, it is determined whether the bargaining desired product belongs to the bargaining target product, and when the bargaining desired product belongs to the bargaining target product, the buyer terminal notifies the buyer of the real-time bargaining start, and in real time with the buyer terminal. Determining the bargain price of the bargain desired product through bargaining.
또한, 상기 흥정 가격 결정 단계는 실시간 재흥정 단계를 더 포함하며, 상기 실시간 재흥정 단계는, 최초의 상기 흥정 요청에 응답하여 상기 구매자 단말로 최초의 흥정 가격을 전송하는 단계; 상기 구매자 단말로부터 상기 흥정 희망 상품에 대한 재흥정 요청을 수신하는 단계; 및 상기 재흥정 요청에 응답하여 상기 구매자 단말로 재흥정 가격을 전송하는 단계를 포함하는 것을 특징으로 한다.In addition, the bargaining price determination step further includes a real-time re-negotiation step, the real-time re-negotiation step, transmitting the first bargain price to the purchaser terminal in response to the first bargaining request; Receiving a re-negotiation request for the bargaining desired product from the buyer terminal; And transmitting a re-negotiation price to the buyer terminal in response to the re-negotiation request.
또한, 상기 최초의 흥정 가격과 상기 재흥정 가격은 상기 흥정 희망 상품의 기본 가격을 1%~100% 할인한 가격인 것을 특징으로 한다.In addition, the first bargaining price and the re-bargaining price is a price of 1% to 100% off the base price of the bargaining desired product.
또한, 상기 결정된 흥정 가격으로 상기 구매자와 상기 판매자 간에 상기 흥정 희망 상품의 상품결제가 이루어지도록 하기 위해 상기 결정된 흥정 가격을 상기 구매자 단말 및 상기 판매자 단말로 통지하는 단계를 더 포함하는 것을 특징으로 한다.The method may further include informing the buyer terminal and the seller terminal of the determined bargain price so that a product payment of the bargain desired product is made between the buyer and the seller at the determined bargain price.
또한, 소정 주기로 상기 흥정 희망 상품의 판매에 따른 사후 정산을 수행하는 단계를 더 포함하며, 상기 사후 정산은 소정 기간 동안의 복수의 흥정 희망 상품의 판매에 따른 결제정보를 토대로 상기 판매자에게 지급할 할인지원금과 상기 판매자로부터 지급받을 판매수수료를 계산하는 단계를 포함하는 것을 특징으로 한다.The method may further include performing a post settlement according to the sale of the bargain desired product at a predetermined cycle, wherein the post settlement is a discount to be paid to the seller based on payment information according to the sale of a plurality of bargain desired products for a predetermined period. And calculating a support fee and a sales commission to be paid from the seller.
또한, 상기 흥정 가격 결정 단계는 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하지 않으면 상기 구매자 단말이 흥정 요구를 할 수 있도록 상기 구매자 단말로 흥정 요구 표지를 전송하는 단계를 더 포함하는 것을 특징으로 한다.In addition, the bargaining price determination step may determine whether the bargaining desired product belongs to the bargaining target product, and if the bargaining desired product does not belong to the bargaining target product, the buyer terminal negotiates with the buyer terminal so as to make a bargain request. The method may further include transmitting a request mark.
또한, 상기 흥정 요청 수신 단계는 실시간 흥정을 위한 전용 모바일 앱이 설치된 구매자 단말로부터 상기 흥정 희망 상품에 대해 상기 오프라인 매장에서 식별가능한 식별코드 정보와 함께 상기 흥정 요청을 수신하는 단계인 것을 특징으로 한다.In addition, the bargain request receiving step may be a step of receiving the bargain request with the identification code information identifiable in the offline store for the bargain desired product from a purchaser terminal having a dedicated mobile app for real-time bargaining.
또한, 상기 식별코드는 사진, 동영상, 바코드, QR코드, 상품의 실물 영상, 사진이나 동영상을 보면서 눈으로 판독가능한 숫자나 문자의 형태로 구성되는 소정의 육안코드 중 적어도 하나인 것을 특징으로 한다.In addition, the identification code is characterized in that at least one of a predetermined naked eye code consisting of a picture, video, barcode, QR code, a real image of the product, a number or letters that can be read by looking at the picture or video.
또한, 상기 재흥정 요청 수신 단계는 소정의 재흥정 아이템을 구매한 구매자의 구매자 단말에 한하여 허용되는 것을 특징으로 한다.In addition, the re-negotiation request receiving step is characterized in that it is allowed only to the buyer terminal of the buyer who purchased a predetermined re-exhibition item.
또한, 상기 재흥정 요청이 허용되는 소정의 회수를 설정하는 단계를 더 포함하며, 상기 재흥정 요청 수신 단계는 소정의 회수 이내의 범위에서 허용되는 것을 특징으로 한다.The method may further include setting a predetermined number of times that the re-negotiation request is allowed, wherein the step of receiving the re-negotiation request is permitted within a predetermined number of times.
또한, 복수의 판매자가 존재할 경우, 상기 사후 정산 단계는 복수의 판매자 각각에 대해 수행되며, 각 판매자가 복수의 판매를 수행할 때, 각 판매자의 모든 흥정 대상 상품에 대해 각 판매자로부터 지급받을 판매수수료의 합이 각 판매자에게 지급할 할인지원금의 합보다 큰 것을 특징으로 한다.In addition, when there are a plurality of sellers, the post-settlement step is performed for each of the plurality of sellers, and when each seller performs a plurality of sales, a sales fee to be paid from each seller for all bargaining target products of each seller. The sum is greater than the sum of the discount subsidies to be paid to each seller.
또한, 상기 흥정 가격 및 재흥정 가격은, 상기 각 판매자의 모든 흥정 대상 상품 판매에 대해 상기 판매자로부터 지급받을 판매수수료의 합이 상기 판매자에게 지급할 할인 지원금의 합보다 크다는 조건을 만족하는 범위 내에서 선택되는 것을 특징으로 한다.In addition, the bargain price and the bargain price are within a range that satisfies the condition that the sum of sales fees to be paid from the seller for all sale of bargained goods of each seller is greater than the sum of discount subsidies to be paid to the seller. It is characterized by being selected.
또한, 상기 흥정 가격 및 재흥정 가격은, 상기 각 흥정 대상 상품의 판매에 대해 상기 판매자로부터 지급받을 판매수수료가 상기 판매자에게 지급할 할인 지원금보다 크다는 조건을 만족하는 범위 내에서 선택되는 것을 특징으로 한다.The bargain price and the bargain price are selected within a range that satisfies the condition that a sales fee to be paid from the seller for the sale of each bargaining target product is greater than a discount subsidy to be paid to the seller. .
또한, 상기 흥정 가격 결정 단계는, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하지 않으면 상기 구매자 단말로 관련 메시지를 전송하는 단계; 상기 구매자 단말로부터 '조르기' 요청을 수신하는 단계; 및 상기 '조르기' 요청에 응답하여 상기 흥정 희망 상품을 흥정 대상 상품으로 전환하는 단계를 더 포함하는 것을 특징으로 한다.The bargaining price determining step may include determining whether the bargaining desired product belongs to the bargaining target product, and transmitting the related message to the buyer terminal if the bargaining desired product does not belong to the bargaining target product; Receiving a 'joke' request from the buyer terminal; And converting the bargaining desired product into a bargaining target product in response to the 'joke' request.
또한, 상기 메시지 전송 단계 이후에, 상기 판매자 단말로부터 상기 흥정 희망 상품을 흥정 대상 상품으로 등록하는 등록 요청을 수신하는 단계; 및 상기 등록 요청에 응답하여 상기 흥정 희망 상품을 흥정 대상 상품으로 전환하는 단계를 더 포함하는 것을 특징으로 한다.In addition, after the message transmission step, receiving a registration request for registering the bargain desired product as a bargain target product from the seller terminal; And converting the bargaining desired product into a bargaining target product in response to the registration request.
또한, 상기 흥정 대상 상품 등록 단계는 적어도 상기 흥정 대상 상품의 기본 정보, 이미지, 흥정가능기간 및 판매장소를 등록하는 단계인 것을 특징으로 한다.The bargaining target product registration step may include registering at least basic information, an image, a bargainable period, and a sale place of the bargaining target product.
또한, 상기 흥정 대상 상품 등록 단계는 동일 브랜드의 상품을 일괄적으로 흥정 대상 상품으로 등록하는 단계인 것을 특징으로 한다.In addition, the bargain target product registration step may be a step of registering a product of the same brand as a bargain target product collectively.
또한, 상기 재흥정 요청 수신 단계 및 상기 재흥정 가격 전송 단계는 복수회 수행되는 것을 특징으로 한다.In addition, the re-negotiation request receiving step and the re-negotiation price transmission step may be performed a plurality of times.
또한, 상기 판매자 단말은 월정액 유료 회원 판매자의 판매자 단말인 것을 특징으로 한다.The seller terminal may be a seller terminal of a monthly paid member seller.
또한, 상기 최초의 흥정 가격과 상기 재흥정 가격의 산출을 위한 상기 할인율은 상기 유료 회원 판매자의 회원 등급에 따라 상이한 것을 특징으로 한다.In addition, the initial bargain price and the discount rate for calculating the re-negotiation price are different depending on the membership level of the paid member seller.
또한, 상기 구매자 단말은 월정액 유료 회원 구매자의 구매자 단말인 것을 특징으로 한다.In addition, the buyer terminal is characterized in that the buyer terminal of the monthly pay member buyer.
또한, 상기 최초의 흥정 가격과 상기 재흥정 가격의 산출을 위한 상기 할인율은 상기 유료 회원 구매자의 회원 등급에 따라 상이한 것을 특징으로 한다.The discount rate for calculating the initial bargaining price and the re-negotiation price is different depending on the membership level of the paid member buyer.
또한, 복수의 판매자가 존재할 경우, 상기 사후 정산 단계는 복수의 판매자 전부에 대해 수행되며, 각 판매자가 복수의 판매를 수행할 때, 전체 판매자의 모든 흥정 대상 상품에 대해 전체 판매자로부터 지급받을 판매수수료의 합이 전체 판매자에게 지급할 할인지원금의 합보다 큰 것을 특징으로 한다.In addition, when there are a plurality of sellers, the post-settlement step is performed for all of the plurality of sellers, and when each seller performs a plurality of sales, a sales fee to be paid from all sellers for all bargaining target products of all sellers The sum is greater than the sum of discount subsidies to be paid to all sellers.
또한, 상기 흥정 가격 및 재흥정 가격은, 상기 전체 판매자의 모든 흥정 대상 상품 판매에 대해 상기 전체 판매자로부터 지급받을 판매수수료의 합이 상기 전체 판매자에게 지급할 할인 지원금의 합보다 크다는 조건을 만족하는 범위 내에서 선택되는 것을 특징으로 한다.In addition, the bargaining price and the re-bargaining price are within a range that satisfies the condition that the sum of the sales fees to be paid from all the sellers for the sale of all the bargained products of the entire sellers is greater than the sum of the discount subsidies to be paid to the entire sellers. It is characterized by being selected within.
상술한 바와 같이 본 발명에 따르면, 오프라인 마켓에서 유형 또는 무형의 상품을 거래하고자 할 때, 구매자가 판매자의 눈치를 볼 필요 없이 흥정 관리자에게 실시간으로 흥정을 요청하여 원하는 할인 가격에 해당 상품을 구매할 수 있는 실시간 흥정 관리 방법, 장치 및 시스템이 제공된다.As described above, according to the present invention, when a trader wants to trade a tangible or intangible product in an offline market, the buyer can purchase the corresponding product at a desired discount price by requesting a bargain in real time from the bargain manager without having to see the seller. A real-time bargain management method, apparatus, and system are provided.
또한 본 발명에 따르면, 구매자에게 재흥정을 요청하여 여러 번의 할인을 요청할 수 있고 가장 할인율이 높게 적용된 구매가격으로 해당 상품을 오프라인 매장에서 바로 구매할 수 있으며, 구매자가 실질적으로 구매가격을 결정할 수 있는 실시간 흥정 관리 방법, 장치 및 시스템이 제공된다.In addition, according to the present invention, the buyer can request a re-examination several times the discount and can purchase the product directly in the offline store at the purchase price applied with the highest discount rate, the buyer can actually determine the purchase price in real time A bargain management method, apparatus, and system are provided.
또한 본 발명에 따르면, 판매자가 구매자의 흥정 요청에 일대일로 응대하지 않아도 될 뿐 아니라, 상품 판매에 따라 판매자가 흥정 관리자에게 지급하는 수수료를 재원으로 하여 판매자가 아닌 흥정 관리자가 흥정에 따른 할인액을 지원하기 때문에, 판매자는 원가 이하로 판매하거나 100% 할인하여 무료로 판매하더라도 이익을 보장받을 수 있는 실시간 흥정 관리 방법, 장치 및 시스템이 제공된다.In addition, according to the present invention, the seller does not have to respond to the buyer's bargain request on a one-to-one basis, as well as support the discount amount according to the bargain by the bargain manager, not the seller, with the fee paid by the seller to the bargain manager according to the sale of the goods. Therefore, the seller provides a real-time bargain management method, apparatus and system that can be guaranteed even if the seller sells for less than the cost or 100% discount for free.
또한 본 발명에 따르면, 모바일 앱을 활용한 실시간 흥정 관리 시스템을 통하여 구매자와 판매자가 상호간 거래상의 문제점을 해결하여 활발한 상거래를 할 수 있도록 하여 유통 및 판매가 촉진된다.In addition, according to the present invention, through the real-time bargain management system using a mobile app to enable buyers and sellers to solve the problems of mutual transactions to facilitate active commerce, distribution and sales are promoted.
도 1은 본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 방법의 개념도이다.1 is a conceptual diagram of a real-time bargain management method using a mobile app according to the present invention.
도 2는 본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 시스템의 구성도이다.2 is a block diagram of a real-time bargain management system using a mobile app according to the present invention.
도 3은 본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 방법의 순서도이다.3 is a flowchart of a real-time bargain management method using a mobile app according to the present invention.
도 4는 본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 장치의 구성도이다.4 is a block diagram of a real-time bargain management device using a mobile app according to the present invention.
이하에서는 첨부한 도면을 참조하여 본 발명을 설명하기로 한다. 그러나 본 발명은 여러 가지 상이한 형태로 구현될 수 있으며, 따라서 여기에서 설명하는 실시예로 한정되는 것은 아니다. 그리고 도면에서 본 발명을 명확하게 설명하기 위해서 설명과 관계없는 부분은 생략하였으며, 명세서 전체를 통하여 동일한 구성요소에 대해서는 동일한 도면 부호를 붙였다.Hereinafter, with reference to the accompanying drawings will be described the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted for simplicity of explanation, and like reference numerals designate like elements throughout the specification.
명세서 전체에서, 어떤 부분이 다른 부분과 "연결(접속, 접촉, 결합)"되어 있다고 할 때, 이는 "직접적으로 연결"되어 있는 경우뿐 아니라, 그 중간에 다른 부재를 사이에 두고 "간접적으로 연결"되어 있는 경우도 포함한다. 또한, 어떤 부분이 어떤 구성요소를 "포함"한다고 할 때, 이는 특별히 반대되는 기재가 없는 한 다른 구성요소를 제외하는 것이 아니라 다른 구성요소를 더 구비할 수 있다는 것을 의미한다.Throughout the specification, when a part is said to be "connected (connected, contacted, coupled)" with another part, it is not only "directly connected" but also "indirectly connected" with another member in between. "Includes the case. In addition, when a part is said to "include" a certain component, this means that unless otherwise stated, it may further include other components rather than excluding the other components.
또한, 별개로 기재된 다수의 서버나 단말기에서 이루어지는 동작은 통합된 소수 또는 단일 서버나 단말기에서 수행될 수도 있으며, 이러한 변경은 본 발명의 속하는 기술분야에서 통상의 지식을 가진 자에 의해 자유로이 수행될 수 있다.In addition, the operations performed on a plurality of servers or terminals described separately may be performed on an integrated few or a single server or terminal, and such changes may be freely performed by those skilled in the art. have.
도 1은 본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 방법의 개념도이다.1 is a conceptual diagram of a real-time bargain management method using a mobile app according to the present invention.
본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 방법의 기본적 개념은 먼저, 오프라인 마켓에서 구매하고자 하는 상품을 선택한 구매자(200)가 실시간 흥정을 지원하는 모바일 앱(이하, 흥정 앱이라 한다)을 통해서 특정 상품을 흥정 희망 상품으로 선택하여 흥정 관리자(100)에게 실시간 흥정 서비스를 요청하고(S10), 흥정 관리자(100)가 해당 상품이 흥정 대상 상품인지를 확인하여 구매자(200)에게 실시간 흥정개시를 통지하고(S20), 구매자(200)와 흥정 관리자(100) 사이에서 실시간 흥정과 재흥정을 통해 해당 상품의 흥정 가격이 결정된다(S30).The basic concept of the real-time bargain management method using the mobile app according to the present invention, first, through the mobile app (hereinafter referred to as bargain app) that the buyer 200 selects the product to purchase in the offline market supports real-time bargaining By selecting a specific product as a bargaining request, the bargain manager 100 requests a real-time bargaining service (S10), and the bargain manager 100 checks whether the corresponding product is a bargaining target product and starts a real-time bargaining with the buyer 200. Notice (S20), the bargain price of the product is determined through the real-time bargaining and re-bargaining between the buyer 200 and the bargain manager 100 (S30).
이어서, 결정된 흥정 가격이 구매자(200) 및/또는 판매자(300)에게 통지되어 흥정 가격으로 구매자(200)와 판매자(300) 간에 상품결제가 이루어지고(S40), 사후에 흥정 관리자(100)와 판매자(300)는 해당 상품 판매에 따른 정산을 수행한다(S50).Subsequently, the determined bargaining price is notified to the buyer 200 and / or the seller 300 so that a product payment is made between the buyer 200 and the seller 300 at the bargain price (S40), and thereafter, with the bargain manager 100. Seller 300 performs the settlement according to the sale of the product (S50).
이러한 방법이 수행되기 위해서는, 흥정 관리자(100)와 다수의 판매자(300) 사이에 사전에 상품별로 실시간 흥정에 대한 협약 및 상품 판매에 따라 판매자(300)가 흥정 관리자(100)에게 지급하는 수수료의 협약이 이루어져야 하고 이에 따라 흥정 대상 상품 목록이 흥정 관리자(100)에 의해 관리되고 있어야 한다. 또한, 흥정 관리자(100)를 통해 배포된 판매자용 흥정 앱과 구매자용 흥정 앱이 다수의 구매자(200)와 판매자(300)에게 배포되어 활용될 수 있어야 한다.In order to perform such a method, a fee paid by the seller 300 to the bargain manager 100 according to an agreement on the real-time bargain and product sales between the bargain manager 100 and the plurality of sellers 300 in advance. The agreement must be made and accordingly the list of bargaining products must be managed by the bargaining manager 100. In addition, the bargaining app for the seller and the bargaining app for the buyer distributed through the bargain manager 100 should be distributed and utilized by the plurality of buyers 200 and the seller 300.
실시간 흥정을 위해서는 판매자용 흥정 앱과 구매자용 흥정 앱이 모두 모바일 앱인 것이 바람직하지만, 이와 달리 판매자용 흥정 앱이나 구매자용 흥정 앱이 PC용 버전이더라도 본 발명에 따른 실시간 흥정 관리 방법을 수행할 수 있다. 특히, 판매자용 흥정 앱의 경우 판매자 본사와 지점 및 각 직원이 사용할 수 있도록 각각 서버용 버전, PC용 버전 및 모바일 버전의 앱을 지원할 수도 있다. 이러한 경우, 서버용 버전, PC용 버전 및 모바일 버전의 판매자용 흥정 앱은 상호 연결되고 연동하게 되어 개별 상품의 등록과 판매에 따른 기록이 실시간으로 공유되는 것이 바람직하다. 이는 판매자가 프랜차이즈 사업을 하는 경우, 유사하게 프랜차이즈 본사와 각 가맹점 및 가맹점의 직원들 간에 적용된다.For real-time bargaining, it is preferable that both the bargaining app for the seller and the bargaining app for the buyer are mobile apps, but in contrast, even if the bargain app for the seller or the bargain app for the buyer is a PC version, the bargain management method according to the present invention can be performed. . In particular, the bargain app for the seller may support the server version, the PC version, and the mobile version of the app for use by the seller headquarters, branch offices, and employees. In this case, the server version, the PC version, and the mobile version of the bargaining app for the mobile version are interconnected and linked to each other, it is desirable that the record of the registration and sale of individual products is shared in real time. This applies similarly between the franchise headquarters and each affiliated store and the employees of the franchise if the seller has a franchise business.
한편, 실시간 흥정에 따라 할인된 상품가격 만큼의 판매자 손실에 대한 부담부분은 흥정 관리자(100)와 판매자(300) 간의 협약 내용에 따라 결정된다. 이때, 판매자(300)가 실시간 흥정 서비스를 이용하여 판매하는 상품 판매액의 예컨대 10~20% 범위 내에서 흥정 관리자(100)에게 소정의 판매 수수료를 지급하고, 흥정 관리자(100)는 해당 판매 수수료 범위 내에서 할인비용을 부담하는 것이 원칙이다.On the other hand, the burden of the loss of the seller as much as the price of the goods discounted by the real-time bargaining is determined according to the agreement between the bargaining manager 100 and the seller 300. At this time, the seller 300 pays a predetermined sales fee to the bargaining manager 100 within a range of, for example, 10 to 20% of the sales of goods sold by the real-time bargain service, and the bargaining manager 100 covers the corresponding sales fee. The principle is to bear the discount within.
나아가, 흥정 관리자(100)가 다수의 판매자(300)로부터 유료 회원가입을 받거나 각 판매자(300)에게 무료등록개수를 초과하는 흥정 대상 상품에 대해서는 유료로 등록하게 함으로써 흥정 관리자(100)가 추가로 흥정재원을 확보하고 그 범위 내에서 실시간 흥정에 따른 할인비용을 부담하는 것이 바람직하다. 이를 위해, 각 상품별로 실시간 흥정에 사용되는 흥정가능가격범위 등의 필수 흥정조건은 판매자(300)가 아닌 흥정 관리자(100)가 설정하는 것이 바람직하다. 물론, 경우에 따라 판매자가 특정 상품에 대한 흥정가능가격범위 등 흥정조건을 설정할 수도 있다.Furthermore, the bargaining manager 100 receives a paid membership from a plurality of sellers 300 or allows the seller 300 to register a fee for a bargaining target product exceeding the free registration number, so that the bargaining manager 100 additionally. It is desirable to secure a bargaining resource and bear the discounted cost according to the real-time bargaining within the range. To this end, it is preferable that the bargain manager 100 sets the necessary bargaining conditions such as bargainable price ranges used for real-time bargaining for each product, not the seller 300. Of course, in some cases, the seller may set bargaining conditions such as bargainable price ranges for a particular product.
본 발명에서 실시간 흥정을 통해 상품 가격을 할인해 주고 해당 할인에 대한 금전적 부담을 지는 주체는 판매자(300)가 아니라 흥정 관리자(100)이다. 도 1을 참조하여 이를 구체적으로 설명하면, 흥정 관리자(100)가 흥정 대상 상품의 결제 금액의 1%~100% 범위 내에서 랜덤하게 선택된 비율, 예컨대 50%로 실시간 흥정 할인을 제공하고, 구매자(200)는 실시간 흥정 할인이 적용된 가격인 50%의 가격으로 해당 상품을 결제한다.In the present invention, the subject who discounts the product price through a real-time bargain and bears the financial burden for the discount is not the seller 300 but the bargain manager 100. 1, the bargain manager 100 provides a real-time bargain discount at a randomly selected rate, such as 50%, within a range of 1% to 100% of the payment amount of the bargaining target product. 200), the real-time bargain discount is applied to the price of 50% of the price applied.
만약, 어떤 상품이 판매자(300)에 의해 예컨대, 20%의 할인이 제공되는 상품이라면 구매자(200)는 일단 80%의 가격을 해당 상품 가격으로 표시하여 실시간 흥정 서비스를 흥정 관리자(100)에게 요청한다(S10). 흥정 관리자(100)가 실시간 흥정 서비스 대상 상품인 경우 실시간 흥정 개시를 구매자(200)(및 판매자(300))에게 통지하고(S20), 흥정 관리자(100)가 실시간 흥정 서비스 요청에 포함된 해당 상품 가격(즉, 정상 가격 대비 80%의 가격)에 대해 랜덤 함수를 이용하여 흥정 할인율( 예컨대 50%)을 추출하고 그 흥정 할인율로 실시간 흥정 할인을 제공하게 되면, 결국 구매자는 실시간 흥정 서비스를 통해 정상 가격 대비 40%의 할인가로 해당 상품을 구매하고 결제하게 됨으로써 실시간 흥정 가격이 결정된다(S30). 이때, 구매자(200) 보다 유리한 실시간 흥정 가격을 얻고자 재흥정을 요청하고, 흥정 관리자(100)가 재흥정 요청에 대응하여 다시 랜덤 함수를 이용하여 흥정 할인율(예컨대 60%)을 추출하고 그 흥정 할인율로 실시간 흥정 할인을 제공할 수도 있다(S30).If a product is a product that is provided with a discount of, for example, 20% by the seller 300, the buyer 200 requests the bargain manager 100 for a real-time bargain service by displaying the 80% price as the product price. (S10). If the bargain manager 100 is a real-time bargain service target product, the buyer 200 (and seller 300) notifies the buyer of the real-time bargain start (S20), and the bargain manager 100 includes the corresponding product included in the real-time bargain service request. When a bargain discount rate (eg 50%) is extracted using a random function for a price (i.e. 80% of the normal price) and a real-time bargain discount is provided at the bargain discount rate, the buyer finally receives a normal bargain service through a real-time bargain service. The bargain price is determined in real time by purchasing and paying for the product at a discount of 40% of the price (S30). At this time, the buyer 200 requests a re-negotiation to obtain a real-time bargain price more advantageous, the bargain manager 100 extracts a bargain discount rate (for example, 60%) by using a random function in response to the re-negotiation request and bargaining The real-time bargain discount may be provided at a discount rate (S30).
여기서, 처음에 주어지는 20%의 할인은 판매자(300)가 자신의 이익 감소에도 불구하고 제공하는 통상적인 할인금액이며, 그 다음에 주어지는 50%의 할인은 흥정 관리자(100)가 자신의 이익 감소에도 불구하고 제공한 할인금액으로서 그 성질이 상이하다. 즉, 처음에 주어지는 20%의 할인은 본 발명에서 의미하는 실시간 흥정 할인의 범위에 포함되지 않는다. 따라서, 본 명세서에서는 판매자가 제공하는 모든 할인이 적용되어 판매자가 구매자에게 제시하는 판매 금액을 기본 구매 가격으로 보고, 실시간 흥정 할인은 상기 기본 구매 가격을 대상으로 하여 흥정 관리자(100)가 추가로 할인을 제공하는 것만을 의미하는 것으로 한다.Here, the first 20% discount is the usual discount amount that the seller 300 provides despite a decrease in their profits, and the next 50% discount is given to the bargain manager 100 even though his profit decreases. Nevertheless, the discount amount provided is different in nature. That is, the 20% discount that is initially given is not included in the real-time bargain discount that means in the present invention. Therefore, in the present specification, all the discounts provided by the seller are applied to view the sales amount presented by the seller to the buyer as the basic purchase price, and the real-time bargain discount is further discounted by the bargaining manager 100 for the basic purchase price. It means only to provide a.
도 2는 본 발명에 따른 모바일 앱을 활용한 실시간 흥정 관리 시스템의 구성도이다.2 is a block diagram of a real-time bargain management system using a mobile app according to the present invention.
본 발명에 따른 전체 시스템은 도 2에 도시한 바와 같이, 복수의 구매자 단말(200), 복수의 판매자 단말(300) 및 PG(페이먼트 게이트웨이)(400)와 공지의 네트워크를 통해 연결된 흥정 관리 시스템(100)을 포함하여 구성된다.The overall system according to the present invention is a bargain management system connected to a plurality of buyer terminals 200, a plurality of seller terminals 300, and a PG (payment gateway) 400 through a known network ( 100).
여기서, 단말이나 서버의 개수는 효과적인 설명을 위해서 예시적으로 도시한 것이며, 단일한 단말이나 서버로 도시한 경우도 단말의 사용주체가 단일함을 나타내는 것일 뿐 물리적으로 복수개의 단말기를 사용하는 것을 배제하지는 않으며, 복수의 단말이나 서버로 도시한 경우도 물리적으로 하나의 통합 단말이나 서버로 대치될 수 있음은 물론이다. 따라서, 이하에서 예시적으로 설명하는 기능이나 구성의 일부 또는 전부가 해당 서버가 아닌 다른 서버나 다른 구성요소에 통합되어 실행되더라도 본 발명의 범위를 벗어나는 것이 아님은 자명하다.Here, the number of terminals or servers is shown by way of example for the purpose of effective description, and even when illustrated as a single terminal or server, only indicates that the user of the terminal is single and excludes the use of a plurality of terminals physically. Although not illustrated, a plurality of terminals or servers may be physically replaced by one integrated terminal or server. Accordingly, it will be apparent that some or all of the functions or configurations described below by way of example are not included in the scope of the present invention even if they are integrated and executed in other servers or other components.
먼저, 구매자 단말(200)은 기본적으로 구매자용 흥정 앱을 이용하여 구매자 회원으로 등록하고, 흥정 대상 상품을 오프라인 마켓에서 선택한 후 실시간 흥정을 흥정 관리 서버(130)에 요청하는 기능을 수행한다.First, the purchaser terminal 200 basically registers as a purchaser member using a bargaining app for a buyer, selects a bargaining target product in an offline market, and performs a function of requesting the bargaining management server 130 in real time.
이를 위해, 구매자 단말(200)은 흥정 관리 시스템(100)의 구매자 관리 서버(110)로부터 다운로드 받아 설치된 구매자용 흥정 앱을 구비하며, 구매자용 흥정 앱을 통해 구매자 관리 서버(110)에 회원등록 할 수 있다.To this end, the purchaser terminal 200 has a bargaining app for buyers downloaded and installed from the purchaser management server 110 of the bargaining management system 100, and can register with the buyer management server 110 through the bargaining app for the buyer. Can be.
구매자용 흥정 앱은 모바일 앱 버전과 PC 앱 버전이 모두 가능하나, 오프라인 매장에서의 실시간 흥정을 위해서는 모바일 앱 버전의 설치가 필수적이다. 구매자 단말(200)의 종류는 구매자용 흥정 앱의 설치가 가능하다면 태블릿 PC, 스마트폰, 노트북, 웨어러블 디바이스, 무선 전화기 등의 통신 수단을 모두 포함한다.A bargain app for buyers can be both a mobile app version and a PC app version, but installation of a mobile app version is essential for real-time bargaining in offline stores. The type of the purchaser terminal 200 includes all communication means such as a tablet PC, a smartphone, a laptop, a wearable device, a wireless phone, etc., if the bargaining app for the purchaser can be installed.
구매자는 구매자 단말(200)에 설치된 구매자용 흥정 앱을 통해서 흥정 대상 상품과 관련 매장(오프라인 매장을 의미하며, 오프라인 매장 상품을 검색하기 위한 목적의 온라인 상품 소개 사이트를 포함함)을 검색할 수 있으며, 특정한 오프라인 매장을 방문한 후 구매자용 흥정 앱을 활성화하여 매장의 위치정보, 매장에 구비된 소정의 전자태그, 판매자 회원 자격 정보 등을 이용하여 해당 매장이 실시간 흥정 서비스에 가입된 매장인지 확인할 수 있다.The buyer can search the bargaining products and related stores (meaning offline stores, including online product introduction sites for the purpose of searching offline store products) through the bargaining app for buyers installed in the buyer terminal 200. After visiting a specific offline store, activate the bargaining app for the buyer to check whether the store is a real-time bargaining service by using the store's location information, a predetermined electronic tag, and the seller's membership information. .
구매자용 흥정 앱이 활성화된 구매자 단말(200)을 이용하여 구매하고자 하는 상품을 촬영하거나 해당 상품의 바코드를 입력하여 흥정 대상 상품을 구매자용 흥정 앱으로 선택하면, 해당 상품이 흥정 대상 상품일 경우 해당 상품에 대한 정보(이름, 기본가격, 기능, 제조사 등)가 앱 화면에 표시되며, 해당 상품이 흥정 대상 상품이 아닐 경우 그에 관련된 메시지가 표시된다.If you select a bargaining product as a bargaining app for a buyer by shooting a product you want to purchase using the buyer terminal 200 with the bargaining app for the buyer activated or entering a barcode of the corresponding product, the corresponding product is a bargaining target product Information about the product (name, base price, function, manufacturer, etc.) is displayed on the app screen, and if the product is not a bargaining product, a message related to the product is displayed.
흥정 대상 상품의 경우, 구매자 단말(200)에 버튼, 이미지, 메시지 등의 다양한 형태로 흥정요청표지가 제공되고, 구매자가 해당 흥정요청표지를 클릭하는 등의 방식으로 흥정을 요청하면 흥정 관리 서버(130)에서 제공하는 할인율과 해당 할인율이 적용된 상품구매가격 즉, 흥정 가격이 표시되고 구매자는 흥정 가격으로 해당 상품을 구매할 수 있다.In the case of a bargaining target product, a bargain request cover is provided to the buyer terminal 200 in various forms such as a button, an image, a message, and the bargain management server when the buyer requests a bargain in a manner such as clicking on the bargain request cover. The discount rate provided in 130) and the product purchase price to which the discount rate is applied, that is, the bargain price, are displayed and the buyer can purchase the product at the bargain price.
상품의 브랜드 별로 흥정 대상 상품이 등록된 경우에는, 구매자 단말(200)이 해당 브랜드를 인식하여 브랜드별 통합 할인을 요청할 수 있으며, 소정 브랜드 할인가 또는 소정 기간 할인가로 해당 브랜드의 상품을 일부 또는 전부 구매할 수도 있다.When the bargain target product is registered for each brand of the product, the purchaser terminal 200 may recognize the corresponding brand and request the integrated discount for each brand, and may purchase some or all of the products of the brand at a predetermined brand discount rate or a predetermined discount rate. It may be.
흥정 대상 상품이 아닌 경우에는, 흥정 대상 상품이 아님을 나타내는 메시지와 더불어 해당 상품을 흥정 대상 상품으로 등록할 것을 요청하는 흥정 요구 표지를 구매자 단말(200)에 제공하고, 구매자 단말(200)을 통해 구매자가 흥정 요구 표지를 클릭하여 판매자에게 품목 추가를 요청하면, 판매자가 판매자 단말(300)을 통해 해당 상품을 흥정 대상 상품으로 실시간 등록하는 것도 가능하다.If the product is not a bargaining target, a bargain request sign requesting to register the product as a bargaining target is provided to the purchaser terminal 200 together with a message indicating that the product is not a bargaining target product, and through the purchaser terminal 200. When the buyer requests the seller to add the item by clicking on the bargain request cover, the seller may register the corresponding product as a bargain target product in real time through the seller terminal 300.
이와 달리, 흥정 대상 상품이 아님을 나타내는 메시지를 수신한 구매자가 구매자 단말(200)에 제공되는 '조르기' 버튼을 클릭하는 등의 방식으로 흥정 비대상 상품에 대해 흥정 관리자에게 직접 흥정을 요청할 수도 있다.Alternatively, a buyer who has received a message indicating that the product is not a bargaining item may request a bargain directly from the bargaining manager for the bargaining non-targeted product by clicking on the 'tear' button provided to the buyer terminal 200. .
구매자가 흥정 가격을 결정하면 해당 가격으로 판매자로부터 상품을 구매하게 되며, 구매자는 구매자 단말(200)에 표시된 구매확정 버튼 등의 구매확정표지를 클릭하여 상품 결제 및 구매가 완료되었음을 결제 관리 서버(140)로 통지한다.When the buyer determines the bargain price, the product is purchased from the seller at the corresponding price, and the buyer clicks the purchase confirmation cover such as the purchase confirmation button displayed on the purchaser terminal 200 to confirm that the product payment and purchase are completed. Notice.
판매자 단말(300)은 기본적으로 판매자용 흥정 앱을 이용하여 판매자 회원으로 등록하고, 흥정 대상 상품의 기본정보, 이미지, 흥정가능기간, 판매장소(오프라인 매장 및 오프라인 매장 상품을 검색하기 위한 목적의 온라인 상품 소개 사이트를 포함하며, 이하 동일함), 기타 흥정조건을 판매자 관리 서버(120)에 등록하는 기능을 수행한다. 판매자 단말(300)은 동일 종류의 상품에 대해서도 흥정 대상 상품과 흥정비대상상품으로 나누어 판매자 관리 서버(120)에 등록할 수 있다.The seller terminal 300 is basically registered as a seller member using the bargaining app for the seller, the basic information of the bargaining target product, image, bargaining period, sales place (online for the purpose of searching for offline and offline store products) It includes a product introduction site, the same below), and other bargaining conditions to perform the function of registering in the seller management server (120). The seller terminal 300 may divide the bargain target product and the bargain fee target product and register the same type of goods in the seller management server 120.
판매자 단말(300)은 개별 상품 별로 흥정 대상 상품을 등록할 수도 있고, 취급하는 브랜드 별로 흥정 대상 상품을 일괄 등록할 수도 있다. 경우에 따라, 상품 제조원, 상품 성수기 등에 따라 다양하게 흥정 대상 상품을 등록할 수도 있다.The seller terminal 300 may register the bargaining target product for each individual product, or may collectively register the bargaining target product for each brand to be handled. In some cases, the bargaining target product may be registered in various ways depending on the manufacturer of the product, the peak season.
판매자 단말(300)은 판매자 관리 서버(120)에 흥정 대상 상품 등록 시, 흥정 앱을 이용하여, 해당 상품의 사진이나 동영상 외에 상품의 바코드, QR코드와 같이 개별 상품을 구분하기 위해 유일한 키 값을 갖는 식별코드를 저장할 수 있다. 이와 같이 저장되는 식별코드에는 상품의 실물 영상, 사진이나 동영상을 보면서 눈으로 판독가능한 숫자나 문자의 형태로 구성되는 소정의 육안 코드가 포함되어, 오프라인 매장에서의 상품 구매시에도 구매자가 흥정 대상 상품인지를 용이하게 식별할 수 있도록 하는 것이 바람직하다.When the seller terminal 300 registers the bargaining target product in the seller management server 120, using the bargaining app, in addition to the picture or video of the product, a unique key value is used to distinguish individual products such as barcodes and QR codes of the product. Can store an identification code. The identification code stored in this way includes a predetermined visual code composed of numbers or letters that can be read by looking at the actual image, picture or video of the product. It is desirable to be able to easily identify.
판매자는 또한 판매자 단말(300)의 실시간 흥정 앱을 이용하여 매장의 명칭과 위치정보 등 매장정보를 판매자 관리 서버(120)에 등록하고, 실시간 흥정 앱을 통해 해당 매장을 식별하는 소정의 식별코드를 포함하는 전자태그를 다운로드 받아 오프라인 매장에 비치하는 한편, 별도로 흥정 관리자와의 계약을 통해 획득한 실시간 흥정 서비스 판매자 회원 자격 정보 표지를 오프라인 매장에 비치할 수 있다.The seller also registers the store information such as the name and location information of the store in the seller management server 120 using the real-time bargaining app of the seller terminal 300, and obtains a predetermined identification code for identifying the store through the real-time bargaining app. The electronic tag may be downloaded and stored in the offline store, and the cover of the real-time bargain service seller membership information obtained through a contract with the bargain manager may be stored in the offline store.
판매자 단말(300)은 흥정가능기간 동안의 예상 판매매출을 설정하고 구매자에게 제시하는 할인율 범위도 설정할 수 있다. 다만, 이를 위해서는 정산 관리 서버(150)와 연계하여 상품 할인에 따른 재정부담을 흥정 관리자와 분배하거나, 판매자 관리 서버(120)에 등급이 높은 판매자가 등록되어 흥정 관리자로부터 그러한 설정 권한을 수여받아야 한다. Seller terminal 300 may set the expected sales sales during the bargain period and may also set a range of discount rates to present to the buyer. However, in order to do this, the financial burden of the product discount is distributed to the bargaining manager in connection with the settlement management server 150, or a seller having a high grade is registered on the seller management server 120, and such setting authority must be granted from the bargaining manager. .
판매자 단말(300)은 판매자 관리 서버(120)로부터 다운로드 받아 설치된 판매자용 흥정 앱을 구비하며, 판매자용 흥정 앱을 통해 판매자 관리 서버(120)에 회원등록 할 수 있다. 판매자용 흥정 앱은 모바일 앱 버전과 PC 앱 버전이 모두 가능하다. 판매자는 오프라인 매장마다 설치된 단말에 하나의 PC 앱 버전을 설치하여 관리할 수도 있고, PC 앱 버전 외에 각 점원마다 모바일 앱 버전이 설치된 단말을 구비하도록 관리할 수도 있다.The seller terminal 300 has a bargaining app for the seller downloaded and installed from the seller management server 120, and can register with the seller management server 120 through the bargaining app for the seller. The bargain app for sellers is available in both mobile and PC app versions. The seller may install and manage one PC app version in a terminal installed in each offline store, or may manage to have a mobile app version installed in each clerk in addition to the PC app version.
판매자 단말(300)의 종류는 판매자용 흥정 앱의 설치가 가능하며 오프라인 매장에서 사용가능한 데스크탑 PC, 태블릿 PC, 스마트폰, 노트북, 웨어러블 디바이스, 유선 전화기, 무선 전화기 등의 통신 수단을 모두 포함한다.The type of seller terminal 300 may be installed in the bargaining app for the seller and includes all the communication means such as desktop PC, tablet PC, smartphone, notebook, wearable device, landline phone, wireless phone that can be used in offline stores.
판매자 회원 등록 및 흥정 대상 상품 등록은 상품 판매 이전에 사전 진행 되어 판매자가 각 상품에 대해 희망하는 흥정범위를 설정하는 것이 바람직하지만, 구매자의 요청이 있을 때 실시간으로 판매자용 흥정 앱을 설치하고 판매자 회원 등록 후 구매대상상품을 흥정 대상 상품으로 등록하거나 구매자의 요청에 따라 구매자가 선택한 상품을 흥정 대상 상품으로 추가할 수도 있다.Merchant member registration and bargaining product registration is done in advance before the product sale, so it is desirable to set the bargaining range that the seller wants for each product, but when the buyer requests, he installs the bargaining app for the seller in real time After registration, the product to be purchased as a bargaining product may be registered or the product selected by the buyer may be added as a bargaining item at the buyer's request.
한편, 판매자 회원으로 가입한 판매자는 자신의 오프라인 매장의 인터넷 주소, 위치정보를 판매자 관리 서버(120)에 등록할 수 있으며, 오프라인 매장에 해당 매장이 실시간 흥정 서비스가 가능함을 나타내는 소정을 전자태그를 구비하거나 실시간 흥정 서비스 판매자 회원임을 나타내는 표지판과 같은 실물 자격 정보를 매장에 비치할 수 있다.Meanwhile, a seller who has registered as a seller member may register the internet address and location information of his offline store in the seller management server 120, and may provide an electronic tag with a predetermined mark indicating that the store is capable of real-time bargain service. The store may have physical eligibility information, such as a sign indicating that it is present or a real-time bargain service member.
흥정 관리 서버(130)와 구매자 단말(200) 간의 흥정결과 흥정 대상 상품에 대한 흥정 가격이 결정되면, 판매자 단말(300)은 구매자 단말(200) 및/또는 결제 관리 서버(140)로부터 흥정 대상 상품 및 흥정 가격 정보를 전송받고 해당 가격으로 상품의 결제 및 판매를 완료하며, 상품 결제 및 판매 완료에 대한 정보를 결제 관리 서버(140)로 전송한다.As a result of the bargain between the bargaining management server 130 and the buyer terminal 200, the bargaining price for the bargaining target product is determined, the seller terminal 300 negotiates the bargaining target product from the purchaser terminal 200 and / or the payment management server 140. And the bargain price information is received and completes the payment and sale of goods at the corresponding price, and transmits the information about the product payment and sale completion to the payment management server 140.
PG(400)는 전자결제대행서버를 의미하는 것으로서, 본 발명에서는 오프라인 마켓에서 구매자 단말(200) 내지 구매자의 신용카드나 기타 지불수단을 활용한 전자결제 시에 판매자 단말(300), 판매자의 POS(Point Of Sales) 시스템, 결제 관리 서버(140) 및/또는 외부 금융기관과 연계하여 전자결제 내지 전자지불을 대행하는 PG사의 서버를 모두 포함한다. 여기서, 외부 금융기관이란 신용카드, 계좌이체, 가상계좌, 휴대폰결제, 에스크로 결제 등 다양한 결제수단을 모두 수용할 수 있도록 신용카드사, 은행, 통신사, 에스크로 회사 등을 모두 포함함이 바람직하다.PG (400) refers to the electronic payment agent server, in the present invention in the offline market in the electronic payment using the buyer terminal 200 to the buyer's credit card or other payment means seller terminal 300, the seller's POS (Point Of Sales) system, payment management server 140 and / or in conjunction with an external financial institution includes all the servers of PG company for electronic payment or electronic payment. Here, the external financial institution preferably includes all credit card companies, banks, telecommunications companies, escrow companies, etc. to accommodate all the various payment means such as credit card, account transfer, virtual account, mobile phone payment, escrow payment.
PG(400)는 구매자가 흥정 가격으로 결제를 요청할 때, 판매자 단말(300), 판매자의 POS(Point Of Sales) 시스템, 결제 관리 서버(140) 및/또는 외부 금융기관과 연계하여 전자결제 내지 전자지불을 수행하며, 이때 결제 관리 서버(140)와 연동하여 구매자 및/또는 판매자가 할인된 흥정 가격으로 해당 상품을 결제할 수 있도록 지원한다.When the buyer requests the payment at the bargain price, the PG 400 is connected to the seller terminal 300, the seller's Point of Sales (POS) system, the payment management server 140, and / or an external financial institution, and the electronic payment to the electronic institution. The payment is performed, and in this case, the purchaser and / or the seller interwork with the payment management server 140 to support the payment of the product at the discounted bargain price.
흥정 관리 시스템(100)은 구매자 관리 서버(110), 판매자 관리 서버(120), 흥정 관리 서버(130), 결재관리서버(140), 정산 관리 서버(150), 및 시스템 관리 서버(160)를 포함하여 구성된다.The bargaining management system 100 includes a buyer management server 110, a seller management server 120, a bargaining management server 130, a payment management server 140, a settlement management server 150, and a system management server 160. It is configured to include.
구매자 관리 서버(110)는 흥정 앱을 이용하여 상품을 구매하고자 하는 구매자의 등록 및 관리를 위한 웹페이지를 제공하고, 구매자가 흥정 앱을 다운로드받고 구매자 회원으로 등록하고 개인정보, 구매정보 등을 관리할 수 있도록 한다. The buyer management server 110 provides a web page for registration and management of a buyer who wants to purchase a product using a bargaining app, and the buyer downloads the bargaining app, registers as a buyer member, and manages personal information and purchase information. I can do it .
본 발명의 실시간 흥정 서비스가 월정액 회비를 납부하는 등의 의무를 수행하는 유료 회원에게만 주어지는 서비스이거나, 유료 회원에게 보다 높은 할인율을 제시하는 등 차별화된 서비스를 제공하는 경우에는, 구매자 관리 서버(110)에 각 고객별 차등 서비스 내역이 등록되어 그에 맞게 고객별 흥정 관리 서비스가 이루어지게 된다.When the real-time bargain service of the present invention is a service provided only to a paid member who performs an obligation such as paying a monthly fee, or provides a differentiated service such as presenting a higher discount rate to the paid member, the buyer management server 110 Each customer's differential service history is registered and accordingly bargain management service for each customer is made.
본 발명에 따른 실시간 흥정 관리 방법을 수행하기 위해서는, 구매자도 구매자용 흥정 앱을 구매자 단말에 설치해야 한다. 이는 각 구매자 단말(200)을 이용하여 구매자 관리 서버(110)에 접속하여 구매자용 흥정 앱을 다운로드 받아서 설치하면서 실시간 흥정 서비스 이용 약관에 동의하고 실시간 흥정 서비스 이용에 필요한 필수 개인정보를 구매자 관리 서버(110)에 등록하는 과정을 통해 수행된다.In order to perform the real-time bargain management method according to the present invention, the buyer must also install the bargaining app for the buyer on the buyer terminal. It accesses the purchaser management server 110 by using each purchaser terminal 200, downloads and installs a bargaining app for the buyer, agrees to the real-time bargain service terms and conditions, and purchases the necessary personal information necessary for using the real-time bargain service. 110 is performed through the process of registering.
본 발명에서, 실시간 흥정을 통해 구매가격을 결정하는 것은 구매자 단말(200)과 흥정 관리 서버(130) 사이에서 이루어지지만 해당 상품의 구매를 위해 결제하는 것은 PG(400)와 같이 결제를 위한 별도의 서버를 통해 구매자 단말(200)과 판매자 단말(300) 사이에 이루어지는 것이므로, 구매자가 결제 관련 정보를 구매자 관리 서버(110)에 등록할 필요는 없다. 다만, 실시예에 따라 흥정 관리자가 해당 상품을 판매하고 판매금액을 사후에 판매자와 분배하는 경우에는, 흥정상품의 결제가 직접 흥정 관리 시스템(100)의 결제 관리 서버(140)에서 이루어질 수 있으며 이 경우에는 구매자가 결제 관련 정보를 미리 구매자 관리 서버(110)에 등록하는 것이 유리하다.In the present invention, the purchase price is determined between the buyer terminal 200 and the bargain management server 130 through real-time bargaining, but the payment for the purchase of the corresponding product is separate for payment, such as PG 400. Since it is made between the buyer terminal 200 and the seller terminal 300 through the server, the buyer does not need to register the payment related information to the buyer management server 110. However, when the bargain manager sells the product and distributes the sale price with the seller after the sale, the settlement of the bargain product may be made directly at the payment management server 140 of the bargain management system 100. In this case, it is advantageous for the buyer to register the payment related information in advance in the buyer management server 110.
선택적으로, 구매자 관리 서버(110)는 구매 후 구매확정표지를 통해 구매확정의사를 전송하는 구매자에게는 재흥정 아이템과 같은 소정의 인센티브를 제공하고 구매확정의사를 전송하지 않고 구매를 진행하는 구매자에게는 예컨대 7일간 흥정 서비스 이용 금지 등의 페널티를 부여하여 명확한 구매확정을 유도할 수 있다.Optionally, the purchaser management server 110 may provide a predetermined incentive such as a re-examination item to a buyer who transmits a purchase decision intention through a purchase confirmation mark after purchase, and to a buyer who proceeds with a purchase without transmitting the purchase confirmation will. Penalties such as prohibition of using bargain service for 7 days can be given to induce clear purchase decision.
한편, 본 발명에 따른 실시간 흥정 관리 방법을 수행하기 위해서는, 흥정 관리자와 다수의 판매자 사이에 사전에 실시간 흥정 관리 서비스에 대한 협약이 이루어져야 하고 이에 따라 각 판매자의 흥정 대상 상품 목록이 흥정 관리자에 의해 관리되어야 한다. 이러한 절차는 각 판매자가 판매자용 흥정 앱을 판매자 단말(300)에 설치하고 관련 약관에 동의하는 과정 및 오프라인 매장과 흥정 대상 상품을 판매자 관리 서버(120)에 등록하는 과정을 통해 수행된다.On the other hand, in order to perform the real-time bargain management method according to the present invention, a bargain management service must be made in advance between the bargain manager and a plurality of sellers, and accordingly the list of bargaining target products of each seller is managed by the bargain manager. Should be. This process is performed by each seller installing the bargaining app for the seller on the seller terminal 300 and agreeing to the relevant terms and conditions, and registering the offline store and the bargain target product on the seller management server 120.
판매자 관리 서버(120)는 흥정 앱을 이용하여 상품을 판매하고자 하는 판매자의 등록 및 관리를 위한 웹페이지를 제공하고, 판매자가 흥정 앱을 다운로드받고 판매자 회원으로 등록하고 판매자정보, 판매정보 등을 관리할 수 있도록 한다. Merchant management server 120 provides a web page for registration and management of the seller who wants to sell the product using the bargaining app, the seller downloads the bargaining app, registers as a seller member, and manages the seller information, sales information, etc. Do it.
선택적으로, 판매자 관리 서버(120)는 흥정상품 판매 후 판매확정표지를 통해 판매확정결과를 전송하는 판매자에게는 흥정 할인율 인상과 같은 소정의 인센티브를 제공하고 판매확정의사를 전송하지 않고 판매를 진행하는 판매자에게는 예컨대 7일간 흥정 서비스 이용 금지 등의 페널티를 부여하여 명확한 판매확정을 유도할 수 있다.Optionally, the seller management server 120 provides a predetermined incentive, such as a bargain discount rate, to a seller who transmits a sale confirmation result through a sale confirmation cover after the sale of the bargain product, and performs a sale without transmitting a sale confirmation doctor. For example, a penalty such as prohibiting the use of bargain service for 7 days can be given to induce a clear sales decision.
흥정 관리 서버(130)는 기본적으로 구매자 단말(200)과의 통신을 통해 구매자가 흥정하기를 희망하는 흥정 희망 상품에 대해 할인된 흥정 가격을 결정하는 기능을 수행한다.The bargain management server 130 basically performs a function of determining a discounted bargain price for the bargain desired product which the buyer wishes to bargain through communication with the buyer terminal 200.
이를 위해, 흥정 관리 서버(130)는 구매자의 흥정요청에 따라 흥정 희망 상품의 기본가격에 비해 소정의 비율 내지 금액으로 할인된 흥정 가격을 계산하여 구매자 단말(200)로 제시하는 알고리즘 및 구매자의 재흥정 요청에 따라 흥정 가격을 수정하여 다시 구매자 단말(200)로 제시하는 알고리즘을 구비한 소프트웨어를 탑재하고 있다.To this end, the bargaining management server 130 calculates the bargaining price discounted at a predetermined rate or amount relative to the base price of the bargaining desired product according to the bargain request of the buyer, and presents it to the buyer terminal 200 and the buyer's ashes. In accordance with the bargain request, the bargaining software is equipped with an algorithm for modifying the bargain price and presenting it back to the purchaser terminal 200.
한편, 실시예에 따라, 판매자가 자신의 유료 및/또는 무효 회원 고객에게만 실시간 흥정 관리 서비스를 제공하도록 판매자 관리 서버(120)에 흥정 조건을 설정한 경우, 흥정 관리 서버(130)는 구매자 단말(200)로부터의 흥정요청이 있을 때 판매자 관리 서버(120)에 해당 구매자를 조회하여 실시간 흥정 서비스 제공 여부를 결정할 수 있으며, 이에 따라 흥정 서비스 제공이 가능한 경우 흥정요청을 수락하지만 흥정 서비스 제공이 불가능한 경우 해당 메시지를 구매자 단말(200) 및/또는 판매자 단말(300)로 전송하고, 필요시 해당 상품 내지 구매자를 흥정 대상 상품 내지 흥정 대상고객으로 유도하기 위한 가이드를 제시한다.Meanwhile, according to an embodiment, when a seller sets a bargain condition in the seller management server 120 to provide real-time bargain management services only to his paid and / or invalid member customers, the bargain management server 130 may be a buyer terminal ( When there is a bargain request from 200), it is possible to determine whether or not to provide a real-time bargain service by searching the corresponding buyer on the seller management server 120, and thus, if the bargain service is available, the bargain request is accepted, but the bargain service cannot be provided. The message is transmitted to the purchaser terminal 200 and / or the seller terminal 300, and if necessary, a guide for guiding the product or buyer to the bargaining target product or bargaining target customer is presented.
한편, 실시예에 따라, 판매자 관리 서버(120)에 등록된 판매자 별로 실적 등에 따른 등급이 주어져 있는 경우, 흥정 관리 서버(130)는 판매자의 등급에 따라 서로 다른 할인율을 결정하여 흥정 가격을 제시할 수 있다.On the other hand, according to an embodiment, when a grade according to performance, etc. is given for each seller registered in the seller management server 120, the bargain management server 130 may determine a different discount rate according to the seller's grade to present a bargain price. Can be.
흥정 관리 서버(130)는 구매자 단말(200)의 흥정 요청에 대해 기본가격 기준으로 예컨대 1% 에서 100% 까지 할인율을 선택하여 흥정 가격을 결정하고 결정된 흥정 가격을 구매자 단말(200)로 전송할 수 있다. 이때, 할인율의 선택은 랜덤하게 진행될 수도 있고, 구매자 관리 서버(110)에 등록된 구매자 등급이나 판매자 관리 서버(120)에 등록된 판매자 등급에 따라 차등 할인율이 선택될 수도 있다.The bargaining management server 130 may select a discount rate, for example, from 1% to 100% based on the base price for the bargain request of the buyer terminal 200, and may determine the bargain price and transmit the determined bargain price to the buyer terminal 200. . At this time, the selection of the discount rate may be performed randomly, or the differential discount rate may be selected according to the buyer grade registered in the buyer management server 110 or the seller grade registered in the seller management server 120.
예컨대, 100%의 할인율이 선택되어 흥정 가격이 무상으로 결정되면, 구매자는 가격의 지불없이 해당 상품을 구입할 수 있으며, 이때 구매자 단말(200)은 구매확정의사표시 만을 결제 관리 서버(140)로 전송하면 된다.For example, if a discount rate of 100% is selected and the bargaining price is determined free of charge, the buyer can purchase the corresponding product without paying the price, and at this time, the purchaser terminal 200 transmits only the purchase intention indication to the payment management server 140. Just do it.
흥정 관리자서버(130)에서 흥정 가격과 함께 새로운 흥정요청표지를 제공할 수 있으며, 이 경우 구매자는 일단 제시된 흥정 가격이 마음에 들지 않으면 새로운 흥정요청표지를 이용하여 재흥정을 요청할 수 있다. 이런 식으로 구매자는 재흥정 가능 회수만큼, 예컨대 최소 3번에서 최대 5번까지 재흥정을 요청할 수 있다. 이때, 구매가격은 최종 재흥정 가격일 수도 있고, 이미 제시된 흥정 및 재흥정 가격 중 구매자가 선택한 가격일 수도 있다.The bargain manager server 130 may provide a new bargain request cover with the bargain price, in which case the buyer may request a bargain using the new bargain request cover if he / she does not like the bargain price presented. In this way, the purchaser may request re-examination by a minimum number of re-exchanges, for example, at least three to five times. In this case, the purchase price may be a final re-exchange price, or may be a price selected by the buyer among the bargain and re-exchange prices already presented.
흥정 관리 서버(130)는 최초 흥정 가격으로 구매가격이 결정되도록 하거나 재흥정 요청 횟수를 제한할 수도 있으며, 이러한 경우에는 구매자에게 재흥정 회수를 증가시키는 재흥정 아이템을 구매하도록 허용할 수 있다. 이러한 재흥정 아이템은 구매자 단말(200)을 통해 유료로 구입가능하며 이와 달리 흥정 관리자가 제공하는 소정의 이벤트를 통한 경품으로 구매자에게 제공될 수도 있다.The bargaining management server 130 may allow the purchase price to be determined at the initial bargaining price or limit the number of re-negotiation requests. In this case, the bargain management server 130 may allow the purchaser to purchase the bargaining item to increase the number of re-negotiations. Such re- bargain items may be purchased for a fee through the purchaser terminal 200, and may be provided to the buyer as a premium through a predetermined event provided by the bargain manager.
실시예에 따라, 재흥정 가능 회수는 판매자가 미리 설정하여 판매자 관리 서버(120)에 등록하고, 흥정 관리 서버(130)에서 판매자 관리 서버(120)를 참조하여 재흥정을 수행할 수도 있다.According to an embodiment, the reexchangeable number of times may be set in advance by the seller and registered in the seller management server 120, and the bargain management server 130 may perform the reexaminement with reference to the seller management server 120.
결제 관리 서버(140)는 구매자 단말(200), 판매자 단말(300), 판매자의 POS(Point Of Sales) 시스템(미도시), PG(400) 및/또는 외부 금융기관(미도시)과 연계하여 구매자의 흥정 상품 결제가 이루어졌음을 확인하고, 관련 기록을 저장한다.The payment management server 140 may be connected to the purchaser terminal 200, the seller terminal 300, the seller's point of sales (POS) system (not shown), the PG 400, and / or an external financial institution (not shown). Confirm that the buyer has bargained for the bargain and save the record.
실시예에 따라, 흥정 관리 서버(130)에서 흥정 가격을 결정하는 단계까지만 수행하는 경우에는, 구매자 단말(200)로부터의 구매확정의사표시가 결제 관리 서버(140)로 전송되어 해당 상품의 구매 및 결제가 완료되었음이 확인된다.According to the embodiment, when the bargain management server 130 performs only the stage of determining the bargain price, the purchase decision intention indication from the purchaser terminal 200 is transmitted to the payment management server 140 to purchase and purchase the corresponding product. It is confirmed that payment has been completed.
실시예에 따라, 결제 관리 서버(140)는 구매자의 구매확정의사표시와 판매자의 판매확정의사표시가 모두 도달되고 두 의사표시에 상위점이 없는 경우 흥정 서비스를 이용한 상품판매가 완료된 것으로 처리할 수도 있고, 구매확정의사표시와 판매확정의사표시 중 하나만 도달된 경우에도 흥정 서비스를 이용한 상품판매가 완료된 것으로 처리할 수도 있다.According to the embodiment, the payment management server 140 may process that the sale of goods using the bargain service is completed when both the purchase decision decision of the purchaser and the sale decision decision of the seller are reached and there is no difference between the two intentions. Even if only one purchase confirmation statement and one sales confirmation statement have been reached, the sale of goods using the bargain service may be treated as completed.
또한, 결제 관리 서버(140)는 구매자별 구매 이력 정보를 구매자 관리 서버(110)로 전송하고, 판매자별 판매 이력 정보를 판매자 관리 서버(120)로 전송한다. 결제 관리 서버(140)는 또한 판매자별 판매 이력 정보를 정산 관리 서버(150)로도 전송하여 사후에 판매자와 흥정 관리자 간에 상품 할인에 따른 부담금과 상품 판매에 따른 수수료를 정산할 수 있도록 한다.In addition, the payment management server 140 transmits purchase history information for each buyer to the buyer management server 110 and transmits sales history information for each seller to the seller management server 120. The payment management server 140 also transmits the sales history information for each seller to the settlement management server 150 so as to settle a fee for the product discount and a fee for the product sale between the seller and the bargain manager.
흥정 관리자는 판매자 회원으로부터 실시간 흥정 서비스를 이용한 판매에 따른 판매수수료를 수수하고, 경우에 따라 판매자 회원과 구매자 회원을 월정액 유료 회원으로 가입받아 해당 월회비를 수수하기도 하며, 이러한 수수료를 기반으로 하여 상품가격 흥정에 따른 할인액을 각 판매자에게 보전하여 판매자로 하여금 실시간 흥정 서비스로 인한 판매대금의 손실이 없도록 조치한다. 이러한 과정은 흥정 관리 시스템(100)의 정산 관리 서버(150)를 통해 수행된다.The bargain manager receives sales fees from the seller members for the sale using the real-time bargain service, and in some cases, the seller member and the buyer member are registered as monthly pay members and receive the monthly fee, and based on these fees The discount amount according to the bargaining price is preserved to each seller so that the seller does not lose the selling price due to the real-time bargaining service. This process is performed through the settlement management server 150 of the bargaining management system 100.
정산 관리 서버(150)는 결제 관리 서버(140)로부터 전달받은 각 판매자별 및 각 상품별 판매 및 결제 정보를 토대로 각 판매자에게 지급할 할인지원금 즉, 실시간 흥정 서비스로 인해 할인된 금액을 보전하기 위한 지원금을 계산한다.The settlement management server 150 is a support for preserving the discounted amount due to the discount support to be paid to each seller based on the sales and payment information for each seller and each product received from the payment management server 140, real-time bargain service Calculate
정산 관리 서버(150)는 각 판매자 별로 지급할 할인지원금과 각 판매자로부터 수수할 판매수수료를 상계처리하여 감액된 판매수수료를 각 판매자로부터 지급받는다. 경우에 따라, 개별 상품이나 개별 판매자에 대해 할인지원금이 판매수수료보다 많을 수 있으나, 전체 판매자 및 구매자를 기준으로 할 때는 할인지원금이 판매수수료 및 월정액 회비 등의 합보다 적은 것이 원칙이다.The settlement management server 150 is offset from the discount support to be paid for each seller and the sales fee to be received from each seller to receive a reduced sales fee from each seller. In some cases, the discount subsidy may be higher than the sales commission for an individual product or individual seller, but the discount subsidy is less than the sum of the sales commission and monthly membership fee, based on the total seller and buyer.
시스템 관리 서버(160)는 흥정 관리 시스템(100)의 각 서버들 간의 연동 및 관련 데이터의 통합 및 분할 처리 등을 관장하므로 전체 시스템의 제어부 기능을 수행한다. 시스템 관리 서버(160)의 이러한 기능은 나머지 서버들에 분산되어 수행될 수도 있으며, 그러한 경우에는 독립적인 시스템 관리 서버(160)는 불필요하게 된다.Since the system management server 160 manages the interworking between the servers of the bargaining management system 100 and the integration and division processing of related data, the system management server 160 performs the control function of the entire system. This function of the system management server 160 may be performed distributed among the remaining servers, in which case an independent system management server 160 becomes unnecessary.
시스템 관리 서버(160)는 글로벌 네트워크를 통해 하나 이상의 국가에 존재하는 구매자 단말(200)과 판매자 단말(300) 간에도 동등한 실시간 흥정 할인 서비스를 제공할 수 있도록 해 주며, 이러한 경우를 위해 흥정 관리 시스템(100)의 하나 이상의 서버가 서비스 지역 및 국가별로 복수 개 사용되는 환경에서 구매자가 다른 나라에서 실시간 흥정 서비스를 이용하고자 할 때 시스템 관리 서버(160)에서 이를 가능하게 하도록 접속 서버를 전환시켜주는 기능을 수행한다.The system management server 160 may provide an equivalent real-time bargain discount service between the buyer terminal 200 and the seller terminal 300 in one or more countries through a global network. In the environment where more than one server of 100) is used for each service region and country, the system management server 160 converts the access server to enable this when the buyer wants to use the real-time bargain service in another country. To perform.
한편, 흥정 관리 서버(130)에서 수행되는 실시간 흥정 할인 절차와 조건을 보다 구체적으로 설명하면 다음과 같다.Meanwhile, the real-time bargain discount procedure and conditions performed by the bargain management server 130 will be described in more detail as follows.
실시간 흥정 할인을 통해 판매된 상품의 기본 금액(즉, 기본 구매 가격)을 해당 상품의 매출 R(Revenue)이라 하고, 상품 판매에 따라 흥정 관리자가 판매자로부터 수취하는 금액을 판매 수수료 C(Commission)라 하고, 실시간 흥정 할인에 따라 할인된 금액으로서 흥정 관리자가 정산 시에 판매자에게 지급해야 할 금액을 실시간 흥정 할인액 또는 할인 지원금 D(Discount)라 하면,The base amount of the product sold through the real-time bargain discount (that is, the base purchase price) is called the sales R (Revenue) of the product, and the amount that the bargain manager receives from the seller according to the sale of the product is called the sales commission C (Commission). If the amount that the bargaining manager pays the seller at the time of settlement as a discounted amount according to the real-time bargain discount is called a real-time bargain discount amount or discount support D (Discount)
상품 구매자가 지불하는 가격 = R-D,Price paid by the buyer of the product = R-D,
상품 판매자가 흥정 관리자로부터 받는 정산금 = R - C,Settlement received by the seller of a deal from a bargain manager = R-C,
흥정 관리자의 정산금 또는 이익금 = R - D - (R - C) = C - DSettlement or profit of a bargain manager = R-D-(R-C) = C-D
이다.to be.
예컨대, 판매 수수료(C)가 매출의 20%인데 할인 지원금(D)이 매출의 50%인 경우에는 해당 상품에 대해서 흥정 관리자의 정산금이 매출의 -30%로 되어 손실이 발생한다. 그러나 이는 단일 상품을 기준으로 살펴 볼 때 발생할 수 있는 상황이며, 실제로는 소정의 기간 동안 복수의 상품을 판매하는 것이 일반적이므로, 이러한 상황에 대해 설명하기로 한다.For example, if the sales fee (C) is 20% of the sales, but the discounted subsidy (D) is 50% of the sales, the settlement amount of the bargaining manager becomes -30% of the sales for the corresponding product, and a loss occurs. However, this is a situation that may occur when looking at a single product, and in fact, it is common to sell a plurality of products for a predetermined period, and thus this situation will be described.
소정 기간 동안 다수의 구매자가 특정 판매자의 상품을 N개 구입하였다면, 해당 판매자의 상품 중 동 기간 동안 실시간 흥정 할인을 통해 판매된 상품의 기본 금액의 합을 해당 판매자의 매출 ∑R 이라 하고, 동 기간 동안의 상품 판매에 따라 흥정 관리자가 판매자로부터 수취하는 금액의 합을 판매 수수료 ∑C라 하고, 실시간 흥정 할인에 따라 할인된 금액의 합을 할인 지원금 ∑D라 하면, 소정 기간 동안의 상품 판매의 결과는 다음과 같이 정리할 수 있다.If a number of buyers have purchased N items of a particular seller during a given period, the sum of the base amounts of the goods sold through the real-time bargain discount during that period of the seller's products is called the seller's sales ∑R The sum of the amount that the bargaining manager receives from the seller in accordance with the sale of the goods during the sale is ∑C, and the sum of the amount discounted by the real-time bargaining discount is called the discount support ∑D. Can be summarized as follows:
∑Ri = R1 + R2 + … Ri + … + RN R i = R 1 + R 2 +... R i +... + R N
∑Ci = C1 + C2 + … Ci + … + CN C i = C 1 + C 2 +... C i +…. + C N
∑Di = D1 + D2 + … Di + … + DN D i = D 1 + D 2 +... D i +…. + D N
특정 상품 판매자가 오픈 마켓 운영자로부터 받는 정산금Settlement payments received by the seller of an item from an open market operator
= ∑Ri - ∑Ci = ∑R - ∑C= ∑R i -∑C i = ∑R-∑C
특정 상품 판매자에 대한 오픈 마켓 운영자의 정산금Open Market Administrator's Settlement for Specific Product Sellers
= ∑Ri - ∑Di - (∑Ri - ∑Ci) = ∑Ci - ∑Di = ∑C - ∑D= ∑R i -∑D i- (∑R i -∑C i ) = ∑C i -∑D i = ∑C-∑D
단, ∑C - ∑D ≥ 0However, ∑C-∑D ≥ 0
예컨대, 한 건의 상품 판매에 있어서는 판매 수수료(Ci)가 할인 지원금(Di)보다 작아서 손실이 발생할 수도 있지만, 소정 기간 동안 다수의 상품 판매 시에는 각 할인 지원금(Di)이 1% ~ 100% 의 범위에서 랜덤하게 결정되므로, 항상 ∑C ≥ ∑D 조건을 만족하는 각 할인 지원금(Di)을 선택하도록 흥정 관리 서버(130)의 소프트웨어 알고리즘을 설계할 수 있다.For example, in the case of selling a single product, the sales fee (C i ) may be smaller than the discount support (D i ), and a loss may occur. However, when selling a plurality of products for a predetermined period, each discount support (D i ) is 1% to 100. Since it is randomly determined in the range of%, the software algorithm of the bargaining management server 130 can be designed to always select each discount subsidy D i that satisfies the condition? C?
상기 소프트웨어 알고리즘은 랜덤 함수를 사용하여 추출한 실시간 흥정 할인액이 상기 조건을 만족하는지를 판단하여, 상기 조건을 만족하는 경우에는 구매자에게 추출된 실시간 흥정 할인액을 제시하고 상기 조건을 만족하지 않는 경우에는 다시 랜덤 함수를 사용하여 실시간 흥정 할인액을 새로 추출하는 과정을 포함한다.The software algorithm determines whether the real-time bargain discount extracted using a random function satisfies the condition, and if the condition is satisfied, presents the extracted real-time bargain discount to the buyer, and if the condition is not satisfied, the random function again. Using the process of extracting a new real-time bargain discount.
또한, 상기 소프트웨어 알고리즘은 상기 조건을 만족하여 구매자에게 제시된 실시간 흥정 할인액을 상기 구매자가 거부하고 새로운 실시간 흥정 할인액을 요구(즉, 재흥정 요청)할 경우 다시 랜덤 함수를 사용하여 새로운 실시간 흥정 할인액을 추출하되 상기 조건을 만족하는지를 판단하는 과정을 포함한다.In addition, the software algorithm satisfies the above conditions and if the buyer rejects the real-time bargain discount presented to the buyer and requests a new real-time bargain discount (ie, re-negotiation request), the software algorithm extracts a new real-time bargain discount using a random function again. However, the method includes determining whether the condition is satisfied.
한편, 이상에서는 다수의 구매자를 상대로 상품을 판매한 하나의 판매자의 경우를 설명하였지만, 흥정 관리자가 오프라인 상의 다수의 판매자를 상대로 하는 일반적인 경우에도 위 논리는 동일하게 성립한다. 즉, 본 발명이 적용되는 오프라인 마켓 상의 모든 판매자를 대상으로 항상 ∑C ≥ ∑D 조건을 만족하도록 흥정 관리 서버(130)의 소프트웨어 알고리즘을 설계할 수 있다.On the other hand, in the above described the case of one seller who sold the product to a large number of buyers, the above logic is equally true even if the bargaining manager is a general case for a large number of sellers offline. That is, the software algorithm of the bargain management server 130 may be designed for all sellers on the offline market to which the present invention is always satisfied so as to satisfy the condition of? C?
예를 들어, 오픈 마켓 상에 M 명의 판매자가 상품을 판매할 경우, 소정 기간 동안의 M명의 판매자에 의한 상품 판매의 총 결과는 다음과 같이 정리할 수 있다.For example, when M sellers sell a product on an open market, the total result of merchandise sales by M sellers for a predetermined period may be summarized as follows.
RT = ∑R1 + ∑R2 + … ∑Rk + … + ∑RM R T = ∑ R 1 + ∑ R 2 +... ∑R k +… + ∑R M
CT = ∑C1 + ∑C2 + … ∑Ck + … + ∑CM C T = ∑C 1 + ∑C 2 +. ∑C k +… + ∑C M
DT = ∑D1 + ∑D2 + … ∑Dk + … + ∑DM D T = ∑D 1 + ∑D 2 +. ∑D k +… + ∑D M
모든 상품 판매자가 오픈 마켓 운영자로부터 받는 정산금 = RT - CT,Settlement that all sellers receive from Open Market Manager = R T -C T ,
모든 상품 판매자에 대한 오픈 마켓 운영자의 정산금Open Market Administrator's Settlement for All Merchants
= RT - DT - (RT - CT) = CT - DT = R T -D T- (R T -C T ) = C T -D T
단, CT - DT ≥ 0,Provided that C T -D T ≥ 0,
여기서, Rk = ∑Ri , Ck = ∑Ci , Dk = ∑Di ,Where R k = ∑R i , C k = ∑C i , D k = ∑D i ,
예컨대, 어떤 판매자(k)의 경우라도 Ck - Dk ≥ 0 을 만족하여 각 판매자에 대해서도 흥정 관리자가 손실을 보지 않는 것이 유리하지만, 경우에 따라 Ck < Dk 와 같이 특정 판매자(k)에 대해 흥정 관리자가 손실을 보더라도, 전체 판매자를 대상으로 합산할 때 항상 CT ≥ DT 로 되어 손실을 보지 않는다면, 흥정 관리자는 더욱 적극적으로 다이내믹하게 실시간 흥정 할인율을 결정할 수 있고, 이는 구매자의 구매 의욕을 극대화할 수 있게 된다.For example, for any seller k, C k -D k It is advantageous for the bargaining manager not to lose for each seller by satisfying ≥ 0, but in some cases C k <D k together with Even if the bargain manager loses for a particular seller (k), the bargain manager can more actively and dynamically determine the real-time bargain discount rate, unless the total seller always sees C T ≥ D T and does not see a loss. This will maximize the buyer's motivation to buy.
따라서, 소정 기간 동안 다수의 상품 판매 시에는 할인 지원금을 1% ~ 100% 의 범위에서 랜덤하게 결정하되, 항상 CT - DT ≥ 0 을 만족하도록 흥정 관리 서버(130)의 소프트웨어 알고리즘을 설계하는 것이 중요하다.Therefore, when selling a large number of products for a predetermined period of time, the discount grant is randomly determined in the range of 1% to 100%, but the software algorithm of the bargain management server 130 is designed to always satisfy C T -D T ≥ 0. It is important.
한편, 판매자의 매출 ∑R, 판매 수수료 ∑C, 할인 지원금 ∑D를 계산함에 있어서 소정의 기간이 동일하면, 각 상품 판매시 마다 판매자별 및 상품별로 매출 Ri, 판매 수수료 Ci, 할인 지원금 Di가 계산되고 각 변수 사이에 ∑C - ∑D ≥ 0 을 만족하도록 각각의 할인 지원금 Di 가 계산되는 것이 바람직하지만, 이와 달리, 판매자의 매출 ∑R, 판매 수수료 ∑C, 할인 지원금 ∑D를 계산함에 있어서 소정의 기간이 상이할 수도 있다. 예를 들어, 과거 소정 기간의 판매자의 매출 ∑R 및/또는 판매 수수료 ∑C 를 토대로 특정 시점 이후 미래의 소정 기간 동안 적용할 할인 지원금 ∑D 를 계산하고, ∑C - ∑D ≥ 0 을 만족하도록 각각의 할인 지원금 Di 를 계산할 수도 있다.On the other hand, if the predetermined period is the same in calculating the seller's sales ∑R, sales commission ∑C, and discount support ∑D, the sales R i , sales commission C i , and discount support D for each sale of the product are the same. Each discount grant D i is calculated and i satisfies ∑C-∑D ≥ 0 between each variable Is preferably calculated, the predetermined period may be different in calculating the seller's sales? R, the sales fee? C, and the discount support ?? For example, based on the seller's sales ∑R and / or sales commission ∑C for a given period in the past, calculate a discount grant ∑D to be applied for a given period of time after a point in time and satisfy ∑C-∑D ≥ 0. Each discounted grant D i You can also calculate
이러한 경우는, 과거 판매 추이 등을 토대로 미래의 할부 지원금을 계산하는 것으로서, ∑C과거 - ∑D미래 ≥ 0 을 만족하더라도 순간적으로 또는 미래의 소정 기간 동안 ∑C미래 (실시간) - ∑D미래 (실시간) < 0 일 수 있다. 따라서, 이러한 경우에도 CT과거 ≥ DT미래 와 같이 과거의 전체 판매자에 대한 수수료의 합이 미래 소정 기간(예컨대, 구매 시점 또는 구매 시점 전월 말일)까지의 할인 지원금의 합보다 크다면 해당 구매 구객에게 할인을 제공할 수 있을 것이다.In this case, the future installment grant is calculated based on past sales trends, etc., even if ∑C past -∑D future ≥ 0 is satisfied, ∑C future (real - time) -∑D future ( Real time) <0. Thus, even in this case, if the sum of fees for all past sellers, such as C T past ≥ D T , is greater than the sum of discount subsidies up to a certain period in the future (for example, the point of purchase or the end of the month before the point of purchase) Will be able to offer discounts.
한편, 흥정 관리 서버(130)는 실시간 흥정 할인 서비스를 통해 할인받을 수 있는 할인 지원금 총액을 구매자 단말(200)에 표시하여, 구매자의 구매의욕을 자극할 수 있다.Meanwhile, the bargain management server 130 may display the total amount of the discount support money that can be discounted through the real-time bargain discount service on the purchaser terminal 200 to stimulate the purchaser's desire to purchase.
이때 구매자 단말(200)에 표시되는 할인 지원금 총액은 구매자가 구매하고자 하는 상품의 판매자를 기준으로 한 판매자별 할인 지원금 총액 Dk 일 수도 있고, 오프라인 마켓의 모든 판매자를 기준으로 한 오프라인 마켓의 할인 지원금 총액 DT 일 수도 있다. 구매자가 할인 지원금 총액을 토대로 자신의 구매 상품에 대한 실시간 흥정 할인액을 예상하는 과정을 통해 구매 의욕이 자극되기 때문에, 이와 같이 할인 지원금 총액을 표시하는 과정은 본 발명에서 중요한 요소이다.The total grant discounts are a seller off funding based on the total amount by the seller of the goods to the buyer to purchase displayed on the purchaser terminal (200) D k It may be the total amount of discounted subsidies D T of the offline market based on all sellers of the offline market. Since the purchase motivation is stimulated by the buyer's process of estimating a real-time bargain discount for his / her purchased product based on the total amount of the discount subsidy, the process of displaying the total amount of the subsidy is thus an important factor in the present invention.
특정 순간에 할인 지원금 총액이 0 으로 표시될 수도 있으나, 이러한 경우에도 1% ~ 100% 사이의 할인율로 실시간 흥정 할인 서비스가 제공되는 것이 바람직하다. 소정 기간 동안, 특정 상품 판매자(k)에 대한 오픈 마켓 운영자의 정산금 Ck - Dk 또는 모든 상품 판매자에 대한 오픈 마켓 운영자의 정산금 CT - DT 는 통상 양의 값을 가지므로, 순간 할인 지원금 총액이 0 인 경우에도 실시간 흥정 할인 서비스를 제공할 수 있다.Although the total amount of the discounted subsidy may be displayed as 0 at a specific moment, in this case, it is desirable to provide a real-time bargain discount service at a discount rate between 1% and 100%. For a period of time, the open market operator's settlement for a specific product seller (k) C k -D k or the open market operator's settlement for all product sellers C T -D T is usually a positive value, so Even if the total amount is 0, a real-time bargain discount service can be provided.
다만, 할인 지원금 총액이 0 인 경우에도 실시간 흥정 할인 서비스를 제공하기 위해서는 다음의 두 조건 중 적어도 하나를 만족하도록 실시간 흥정 할인 서버(130)의 소프트웨어 알고리즘이 동작해야 한다.However, even if the total amount of the discount support fund is 0, in order to provide a real-time bargain discount service, a software algorithm of the real-time bargain discount server 130 must operate to satisfy at least one of the following two conditions.
Ck - Dk ≥ Di , CT - DT ≥ Di C k -D k ≥ D i , C T -D T ≥ D i
이하에서는 도 2의 시스템 구성도 및 도 3의 순서도를 이용하여 본 발명에 따른 실시간 흥정 관리 방법의 각 단계를 예시적으로 설명하기로 한다.Hereinafter, each step of the real-time bargain management method according to the present invention will be described by using the system configuration diagram of FIG. 2 and the flowchart of FIG. 3.
먼저, 판매자 단말(200)에서 실시간 흥정 서비스를 제공하기 위한 판매자용 흥정 앱을 설치하고 흥정 대상 상품을 판매자 관리 서버(120)에 등록한다(S310).First, the seller terminal 200 installs a bargaining app for the seller to provide a real-time bargaining service and registers the bargaining target product in the seller management server 120 (S310).
각 상품별, 브랜드별 또는 판매자별 할인율은 흥정 관리자가 판매자 관리 서버(120)에 설정한다.The discount rate for each product, brand or seller is set by the bargaining manager in the seller management server 120.
이어서, 구매자 단말(200)에서 실시간 흥정 서비스를 이용하기 위한 구매자용 흥정 앱을 설치하고 흥정 희망 상품을 선택한다(S320).Subsequently, a bargaining app for the buyer for using the real-time bargaining service is installed in the purchaser terminal 200 and a bargaining desired product is selected (S320).
흥정 희망 상품의 선택은 구매자용 흥정 앱을 이용한 쇼핑 중 화면에 보이는 상품의 사진을 클릭하여 선택하거나 드래그하여 블록을 지정하거나 손 또는 기타 입력 툴을 이용하여 터치함으로써 이루어질 수 있으며, 사진 이외에 상품에 부기된 식별코드를 선택하여 해당 상품을 흥정 희망 상품으로 지정할 수도 있다.The selection of bargaining desired products can be made by clicking on a photo of the product displayed on the screen during the shopping using the bargaining app and selecting or dragging to specify a block, or touching it using a hand or other input tool. It is also possible to designate the product as a bargaining item by selecting the identification code.
흥정 관리 서버(130)는 구매자 단말(200)에서 선택한 상품이 흥정 대상 상품인지를 확인하고, 해당될 경우 흥정 대상 상품임을 통지하고(S330), 해당되지 않을 경우 흥정 비대상 상품임을 통지한다(S340).The bargaining management server 130 checks whether the product selected by the purchaser terminal 200 is a bargaining target product, and if applicable, notifies the bargaining target product (S330), and notifies the bargaining non-targeting product (S340). ).
구매자 단말(200)에서 선택한 상품이 흥정 대상 상품인 경우, 흥정 관리 서버(130)는 흥정 관리자가 설정한 흥정 할인율과 재흥정 할인율을 적용하여 구매자 단말(200)로 제시하는 실시간 흥정 및 재흥정 절차를 진행한다(S350).If the product selected by the purchaser terminal 200 is a bargaining target product, the bargain management server 130 applies the bargaining discount rate and the redeployment discount rate set by the bargaining manager to the buyer terminal 200 in real time Proceed to (S350).
한편, 해당 상품이 흥정 비대상 상품인 경우, 실시예에 따라 다양한 경우로 나누어 진행할 수 있다.On the other hand, if the product is a bargain non-targeted product, it may be divided into various cases according to the embodiment.
먼저, 구매자가 해당 상품의 구매를 포기하고 다른 상품을 흥정 희망 상품으로 선택하는 경우(S342)로서, 흥정 희망 상품 선택(S320) 단계와 그 이후 단계가 순차적으로 진행된다.First, when the buyer gives up the purchase of the corresponding product and selects another product as a bargaining desired product (S342), the bargaining desired product selection step (S320) and the subsequent steps are sequentially performed.
다음, 구매자가 해당 상품을 흥정 대상 상품으로 등록하여 줄 것을 판매자에게 요구하여, 판매자가 실시간으로 해당 상품을 흥정 대상 상품으로 등록하는 경우(S344)로서, 이때 판매자가 본 발명의 실시간 흥정 서비스를 이용하지 않는 경우 판매자 회원 가입 절차까지 실시간으로 진행될 수 있다.Next, when the buyer requests the seller to register the product as a bargain target product, and the seller registers the product as a bargain target product in real time (S344), the seller uses the real-time bargain service of the present invention. If not, the seller membership process may be performed in real time.
마지막으로, 구매자가 해당 상품을 흥정 대상 상품으로 등록하여 줄 것을 흥정 관리자에게 조르는 경우로서(S346), 구매자 단말(200)에 제공되는 '조르기' 버튼 또는 이와 등가의 요청 수단을 이용하여 구매자가 흥정 관리자에게 직접 해당 상품에 대해 실시간 흥정을 요청하게 되고, 흥정 관리자가 이에 응하여 자체적으로 설정한 흥정 할인율을 적용하여 해당 상품을 흥정 대상 상품으로 임시로 전환하고 구매자 단말(200)로 흥정 대상 상품임을 통지한다.Lastly, as a case in which the buyer instructs the bargaining manager to register the product as a bargain target product (S346), the buyer negotiates using the 'joke' button provided to the purchaser terminal 200 or a request means equivalent thereto. The manager directly requests the real-time bargain for the product, and the bargain manager applies the bargain discount rate that is set in-house, temporarily converts the product into a bargain target product, and notifies the buyer terminal 200 that the bargain is a bargain target product. do.
한편, 실시간 흥정이 진행되는 경우, 흥정 및 재흥정을 거쳐서(S350) 구매자가 만족하는 흥정 가격이 결정되는데(S360), 이는 최종적으로 제시된 흥정 가격일 수도 있고 흥정 및 재흥정 중에 제시된 여러 흥정 가격 중 구매자가 선택한 흥정 가격일 수도 있다. 이 과정을 예시적으로 상세히 설명하면 다음과 같다.On the other hand, if a real-time bargaining proceeds, the bargaining price satisfactory to the buyer is determined through bargaining and re-bargaining (S350), which may be the final bargaining price or among various bargaining prices presented during bargaining and re-bargaining. It may be a bargain price chosen by the buyer. This process is described in detail by way of example.
흥정 관리 서버(130)는 구매자 단말(200)의 흥정 상품 선택 즉, 실시간 흥정 할인 요청에 응답하여 실시간 흥정 할인액(Di)을 랜덤하게 결정하고, 이어서 실시간 흥정 할인액(Di)이 소정의 조건 ∑C - ∑D ≥ 0 을 만족하는지 확인한다.The bargain management server 130 randomly determines the real-time bargain discount amount (D i ) in response to the bargain product selection of the purchaser terminal 200, that is, the real-time bargain discount request, and then the real-time bargain discount value (D i ) is a predetermined condition. Check that ∑C-∑D ≥ 0 are satisfied.
단일 판매자를 대상으로 실시간 흥정 할인액(Di)을 결정하는 경우를 상정하여 조건 ∑C - ∑D ≥ 0 (또는 Ck - Dk ≥ 0) 만을 표시하였으나, 흥정 관리자의 입장에서 전체 판매자를 대상으로 실시간 흥정 할인액(Di)을 결정하는 경우에는 조건 CT - DT ≥ 0 으로 대체되어야 하며, 과거 소정 기간의 판매 기록을 토대로 특정 시점 이후 미래의 랜덤 추가 할인액(Di)을 결정하는 경우에는 ∑C과거 ≥ ∑D미래 또는 적어도 CT과거 ≥ DT미래 를 만족하도록 각각의 할인 지원금 Di 가 계산되어야 함은 이미 설명한 바와 같다.Assuming the case of determining the real-time bargain discount (D i ) for a single seller, only the conditions ∑C-∑D ≥ 0 (or C k -D k ≥ 0) are displayed, but for the whole seller, When the real-time bargain discount (D i ) is determined, the condition C T -D T ≥ 0 should be replaced, and the future random additional discount amount (D i ) is determined after a specific point in time based on the sales record of the past period. in the past ΣC ≥ ΣD future, or at least the past ≥ D T C T funding to meet the individual discounts future D i Is to be calculated as described above.
이 과정을 구체적으로 설명하면, 일단 상품 i에 대한 실시간 흥정 할인액(Discounted amount)(Di)이 결정되면, 흥정 관리 서버(130)는 하기 조건식을 사용하여 실시간 흥정 할인액(Di)의 적정성을 판단한다.Specifically, once the real-time bargaining discount (D i ) for the product i is determined, the bargaining management server 130 uses the following conditional expression to determine the adequacy of the real-time bargaining discount (D i ). To judge.
CT - DT ≥ 0C T -D T ≥ 0
여기서, CT 는 소정 기간 동안의 상품판매에 따라 흥정 관리자가 모든 판매자(Seller)로부터 수취하는 판매수수료(Commission)의 합이며, DT 는 소정 기간 동안의 상품판매 동안 판매된 모든 상품에 적용한 실시간 흥정 할인액(Discounted amount)의 합이다.Where C T is the sum of commissions that the bargain manager receives from all sellers according to the sale of goods for a predetermined period, and D T is the real time applied to all goods sold during the sale of goods for a predetermined period. It is the sum of the discounted amount.
적정성 판단결과 CT - DT ≥ 0 의 조건을 만족하지 않을 경우, 흥정 관리 서버(130)는 새로운 실시간 흥정 할인액을 결정하는 단계로 복귀하며, CT - DT ≥ 0 의 조건을 만족하는 경우에는 다시 하기 조건식을 사용하여 실시간 흥정 할인액(Di)의 적정성을 재판단한다(S350).If the result of the adequacy determination does not satisfy the condition of C T -D T ≥ 0, the bargain management server 130 returns to the step of determining a new real-time bargain discount amount, and if the condition of C T -D T ≥ 0 is satisfied. In order to determine the appropriateness of the real-time bargain discount (D i ) again using the following condition equation (S350).
Ck - Dk ≥ 0C k -D k ≥ 0
여기서, Ck 는 상기 소정 기간 동안의 상품판매에 따라 해당 판매자(Seller k)로부터 수취하는 판매수수료(Commission)의 합이며, Dk 는 상기 소정 기간 동안의 상품판매 동안 해당 판매자(k)의 각 상품에 적용한 실시간 흥정 할인액(Discounted amount)의 합이다.Here, C k is the sum of commissions received from the seller (Seller k) in accordance with the sale of goods for the predetermined period, D k is each of the seller (k) during the sale of goods for the predetermined period The sum of the real-time bargained amount applied to the product.
상기 실시간 흥정 할인액(Di)이 해당 판매자에 대해 상기 식 Ck - Dk ≥ 0 을 만족하면, 흥정 관리 서버(130)는 상기 결정된 실시간 흥정 할인액(Di)을 구매자 단말(200)에 표시한다(S360).When the real-time bargain discount (D i ) satisfies the equation C k -D k ≥ 0 for the seller, the bargain management server 130 displays the determined real-time bargain discount (D i ) on the purchaser terminal 200. (S360).
그러나, 적정성 재판단결과 Ck - Dk ≥ 0 의 조건을 만족하지 않을 경우, 흥정 관리 서버(130)는 하기의 조건식을 이용하여 상기 실시간 흥정 할인액(Di)의 적정성을 최종판단한다.However, the adequacy judgment result C k -D k Failure to satisfy the condition of ≥ 0, bargain management server 130 determines the adequacy of the final real-time bargain discount (D i) by using the conditional expression below.
CT - DT ≥ MTH C T -D T ≥ M TH
즉, 상기 소정 기간 동안 해당 판매자의 상품 판매에 따른 흥정 관리자의 이익의 합이 마이너스 이더라도, 상기 소정 기간 동안 해당 판매자를 포함한 전체 판매자의 상품 판매에 따른 흥정 관리자의 이익의 합이 소정의 이익 임계치(MTH) 이상이면, 상기 결정된 실시간 흥정 할인액(Di)을 구매자 단말(200)로 제공할 실시간 흥정 할인액(Di)으로 결정하는 것이다.That is, even if the sum of the bargain manager's profits according to the seller's sale of the goods during the predetermined period is negative, the sum of the profits of the bargain manager according to the sale of the goods of the whole seller including the seller during the predetermined period is a predetermined profit threshold ( not less than TH M), to the determined real-time bargain discount (D i), the buyer determines in real-time bargain discount (D i) to provide a terminal 200.
그러나, 상기 실시간 흥정 할인액(Di)의 적정성 최종판단결과가 부정적 즉, CT - DT < MTH 이면 실시간 흥정 진행 단계(S350)로 복귀하여, 랜덤 함수를 통해 새로운 실시간 흥정 할인액(Di)을 추출한다.However, the real-time bargain discount (DiAdequacy of final judgment is negative, that is, CT -DT <MTH If the process returns to the real-time bargaining process S350, a new real-time bargain discount Di is extracted through a random function.
상기한 바와 같이, 일단 추출된 실시간 흥정 할인액(Di)이 상기 조건들을 만족하지 않으면 실시간 흥정 할인액을 다시 추출하기 위해 실시간 흥정 진행 단계(S350)로 돌아가 다시 실시간 흥정 할인액(Di)을 추출하는데, 이러한 과정은 추출된 실시간 흥정 할인액(Di)이 상기 조건을 만족하여 구매자 단말(200)에 표시할 실시간 흥정 할인액(Di)으로 결정될 때까지 반복된다.As described above, once the extracted real-time bargain discount (D i ) does not satisfy the conditions, go back to the real-time bargaining process step (S350) to extract the real-time bargain discount (D i ) again to extract the real-time bargain discount. This process is repeated until the extracted real-time bargain discount (D i ) satisfies the above conditions and is determined as the real-time bargain discount (D i ) to be displayed on the purchaser terminal 200.
이와 같이 상기 조건을 만족하도록 결정된 실시간 흥정 할인액(Di) 및/또는 그에 따른 실시간 흥정 할인 가격을 구매자 단말(200)에 표시한다(S360). 이때 실시간 흥정 할인액(Di)은 할인 비율(%) 형태로 표시될 수도 있다.In this way, the real-time bargaining discount D i and / or the real-time bargaining discount price determined to satisfy the above conditions is displayed on the purchaser terminal 200 (S360). In this case, the real-time bargain discount (D i ) may be displayed in the form of a discount rate (%).
이어서, 구매자가 흥정 상품에 대해 결제를 수행하여(S370) 구매를 종료하게 되는데, 이때의 결제는 구매자가 흥정 관리자의 결제 관리 서버와 연동하여 직접 진행하는 것이 아니라, 구매자가 판매자에게 직접 상품에 대한 결제를 수행하는 것이 원칙이다. 이러한 결제는 구매자 단말(200)과 판매자 단말(300) 간에 수행될 수 있으며, 그 사이에 판매자의 POS 시스템(미도시), PG(400), 외부 금융기관 및 흥정 관리자의 결제 관리 서버(140)가 개입하여 상품의 결제를 대행하고 결제 결과 데이터를 저장하게 된다.Subsequently, the buyer ends the purchase by paying for the bargain product (S370). At this time, the buyer does not directly proceed with the settlement management server of the bargain manager, but the buyer directly deals with the seller for the product. The principle is to carry out payment. Such payment may be performed between the purchaser terminal 200 and the seller terminal 300, the payment management server 140 of the seller's POS system (not shown), PG (400), external financial institutions and bargaining manager in between. Intervenes to make payment for the goods and store the payment result data.
구매자의 상품 결제가 완료되면 또는 흥정 관리자와 판매자 간에 정해진 소정의 주기가 도래하면, 흥정 관리자와 해당 판매자는 흥정 결과를 정산하게 된다(S380).When payment of the goods is completed by the buyer or when a predetermined period between the bargain manager and the seller arrives, the bargain manager and the seller settle the bargain result (S380).
구매자 상품 결제 시 이루어지는 정산은, 결제 관리 서버(140)에서 해당 상품의 결제가 완료됨을 관련 결제 데이터와 함께 정산 관리 서버(150)로 통지하고, 정산 관리 서버에서 구매자별 및 판매자별 결제 기록을 갱신 및 저장하는 절차이다.Settlement at the time of payment of the buyer product, the payment management server 140 notifies the settlement management server 150 with the relevant payment data that the payment of the product is completed, and update the payment records for each buyer and seller in the settlement management server And storage procedure.
한편, 흥정 관리자와 판매자 간에 정해진 주기마다 수행되는 정산은, 각 판매자별로 소정 기간 동안의 판매액 또는 결제액에 따른 소정의 판매수수료의 합과 흥정 관리자가 각 상품의 실시간 흥정을 위해 제공한 흥정 할인액(즉, 할인 지원금)의 합을 통산하는 절차이다.On the other hand, the settlement performed at regular intervals between the bargaining manager and the seller includes the sum of predetermined sales fees according to the sales amount or settlement amount for a predetermined period for each seller and the bargaining discount amount that the bargaining manager provided for real-time bargaining of each product (i.e. , The sum of discounted subsidies).
한편, 정산 관리 서버(150)는 판매수수료, 월정액 판매자 회원비, 월정액 구매자 회원비, 흥정 할인액, 기타 별도 비용 등 각 금액을 비교하여 실시간 흥정 서비스에 따른 흥정 관리자의 이익률 계산, 현금흐름 관리 등의 작업을 수행할 수 있으며, 흥정 서비스의 내용이 조정됨에 따른 판매수수료의 변경, 회원비의 변경, 흥정 할인액 내지 할인율의 변경, 기타 별도 비용의 변경 등을 반영하여 변경된 이익률 계산, 수정된 현금흐름 관리 등의 작업을 수행할 수 있다.Meanwhile, the settlement management server 150 compares each amount, such as sales commission, monthly seller membership fee, monthly buyer membership fee, bargain discount amount, and other separate costs, and calculates the profit margin of the bargaining manager according to the real-time bargain service, cash flow management, and the like. Calculate profit margins and revise cash flows by reflecting changes in sales fees, changes in membership fees, changes in bargaining discounts or discount rates, and other separate costs as the content of bargaining services is adjusted. And so on.
주기적으로 정산 관리 서버에서 이익률 계산, 현금흐름 관리 외에 각 구매자 및 판매자의 실적을 정산하는 소정의 통산 절차를 거쳐서, 구매자 등급조정, 판매자 등급조정 등이 이루어지고, 조정된 등급에 따라 각 판매자에게 제공하는 흥정 할인율의 범위가 결정되며, 경우에 따라 주요 구매자의 경우에는 흥정 관리자가 구매자에게 적용하는 흥정 할인율의 범위가 결정되는 등 다양한 흥정 서비스 내용의 조정이 이루어 진다(S390).Periodically, the settlement management server performs profit calculation, cash flow management, and a predetermined accounting process to settle each buyer's and seller's performance.The buyer's grade adjustment and seller's grade adjustment are made and provided to each seller according to the adjusted grade. The range of bargaining discount rate is determined, and in some cases, the main buyer is adjusted for various bargaining service contents such as the range of bargaining discount rate applied to the buyer by the bargain manager (S390).
도 4는 본 발명에 따른 흥정 관리 장치(500)의 구성도이다.4 is a block diagram of a bargain management apparatus 500 according to the present invention.
기본적으로 흥정 관리 장치(500)는 구매자 단말(200), 판매자 단말(300), PG(400), 기타 외부 서버 중 하나 이상과 네트워크 통신 연결을 수행하는 통신부(570)와, 흥정 관리 장치(500)와 상기 외부 단말 내지 서버와의 통신을 제어하고 상기 각 모듈의 동작을 제어하는 제어부(580)와, 실시간 흥정 서비스에 필요한 각종 데이터와 정보를 저장하는 저장부(590)와, 상기 각종 정보의 입출력을 수행하는 입출력부(600)를 포함하여 구성된다.Basically, the bargaining management device 500 includes a communication unit 570 for performing a network communication connection with one or more of the buyer terminal 200, the seller terminal 300, the PG 400, and other external servers, and the bargaining management device 500. Control unit 580 for controlling communication between the external terminal and the server and controlling the operation of each module, a storage unit 590 for storing various data and information necessary for a real-time bargain service, and It is configured to include an input and output unit 600 for performing input and output.
또한, 저장부(590)에 저장되고 제어부(580)에 의해 수행되는 실시간 흥정 서비스 진행을 위해 하나 이상의 소프트웨어 알고리즘과 관련 데이터를 기능별로 묶어서 기능별 모듈(510~560)로 분리할 수도 있으며, 도 4는 이를 동시에 도시하고 있다.In addition, one or more software algorithms and related data may be bundled into functional modules 510 to 560 for storing real-time bargaining services performed by the controller 580 and performed by the controller 580. Shows this at the same time.
따라서, 기능적으로 구분할 때, 흥정 관리자 장치(500)는 실시간 흥정 서비스를 위해 필요한 각종 데이터와 소프트웨어 알고리즘으로 구성되는 구매자 관리 모듈(510), 판매자 관리 모듈(520), 흥정 관리 모듈(530), 결제 관리 모듈(540), 정산 관리 모듈(550), 시스템 관리 모듈(560)을 포함한다.Accordingly, when functionally divided, the bargain manager device 500 includes a purchaser management module 510, a seller management module 520, a bargain management module 530, and payment that are configured with various data and software algorithms necessary for real-time bargain service. The management module 540, the settlement management module 550, and the system management module 560 are included.
본 발명의 일 실시예에 따른 흥정 관리 장치는, 판매자 단말로부터의 흥정 대상 상품 등록 요청에 응답하여 적어도 하나의 흥정 대상 상품을 등록하는 판매자 관리 모듈; 및 적어도 하나의 흥정 희망 상품을 선택한 구매자 단말로부터의 흥정 요청에 응답하여, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 포함되는지 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 포함되면 상기 구매자 단말로 흥정 가격을 전송하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 포함되지 않으면 상기 구매자 단말로 관련 메시지를 전송하는 흥정 관리 모듈을 포함한다.The bargain management apparatus according to an embodiment of the present invention comprises a seller management module that registers at least one bargain target product in response to a bargain target product registration request from a seller terminal; And in response to a bargain request from a buyer terminal selecting at least one bargain desired product, determine whether the bargain desired product is included in the bargain target product, and if the bargain desired product is included in the bargain target product, And a bargain management module that transmits a bargain price and transmits a related message to the purchaser terminal if the bargain desired product is not included in the bargain target product.
여기서, 상기 흥정 관리 모듈은 상기 구매자 단말로부터의 실시간 재흥정 요청에 응답하여 상기 구매자 단말로 재흥정 가격을 적어도 1회 전송한다.Here, the bargaining management module transmits the re-bargaining price to the buyer terminal at least once in response to the real-time re-bargaining request from the buyer terminal.
이때, 상기 흥정 가격과 상기 재흥정 가격은 상기 흥정 희망 상품의 기본 가격을 1%~100% 할인한 가격으로서, 할인율은 흥정 관리 장치를 관리하는 흥정 관리자가 설정하는 것이 원칙이나, 경우에 따라 판매자가 판매자 관리 모듈에 설정해 놓은 할인율을 적용할 수도 있다.At this time, the bargaining price and the re-bargaining price are discounted by 1% to 100% of the basic price of the bargaining desired product, and the discount rate is set by the bargaining manager who manages the bargaining management device. May apply the discount rate set in the Merchant Management Module.
전체적으로, 흥정 관리 장치(500)는 구매자 관리, 판매자 관리, 흥정 관리, 결제 관리, 정산 관리, 시스템 관리를 모듈화하여 구성된 단일 컴퓨터 시스템이다. 물론 이와 같은 모듈의 일부 또는 전부는 하드웨어, 미들웨어 또는 소프트웨어의 형태로 구성될 수 있으며, 각각의 기능은 도 2의 흥정 관리 시스템의 각 서버와 동일 유사하므로 구체적인 설명은 생략한다.In general, the bargain management device 500 is a single computer system configured by modularizing purchaser management, seller management, bargaining management, payment management, settlement management, and system management. Of course, some or all of such modules may be configured in the form of hardware, middleware or software, and each function is similar to each server of the bargain management system of FIG.
이상 설명된 본 발명에 따른 실시예들은 다양한 컴퓨터 구성요소를 통하여 수행될 수 있는 프로그램 명령어의 형태로 구현되어 컴퓨터 판독가능한 기록 매체에 기록될 수 있다. 상기 컴퓨터 판독가능한 기록 매체는 프로그램 명령어, 데이터 파일, 데이터 구조 등을 단독으로 또는 조합하여 포함할 수 있다. 상기 컴퓨터 판독 가능한 기록 매체에 기록되는 프로그램 명령어는 본 발명을 위하여 특별히 설계되고 구성된 것들이거나 컴퓨터 소프트웨어 분야의 당업자에게 공지되어 사용가능한 것일 수도 있다.Embodiments according to the present invention described above may be embodied in the form of program instructions that can be executed by various computer components and recorded in a computer-readable recording medium. The computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and constructed for the present invention, or may be known and available to those skilled in the computer software arts.
컴퓨터 판독 추천한 기록 매체의 예에는, 하드 디스크, 플로피 디스크 및 자기 테이프와 같은 자기 매체, CD-ROM, DVD와 같은 광기록 매체, 플롭티컬 디스크(floptical disk)와 같은 자기-광 매체(magneto-optical media), 및 ROM, RAM, 플래시 메모리 등과 같이 프로그램 명령어를 저장하고 수행하도록 특별히 구성된 메모리 장치가 포함된다.Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magnetic-optical media such as floptical disks. optical media) and memory devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
프로그램 명령어의 예에는, 컴파일러에 의해 만들어지는 것과 같은 기계어 코드뿐만 아니라 인터프리터 등을 사용해서 컴퓨터에 의해서 실행될 수 있는 고급 언어 코드도 포함된다. 본 명세서에 기재된 하드웨어 장치는 본 발명에 따른 처리를 수행하기 위해 하나 이상의 소프트웨어 모듈로서 작동하도록 구성될 수 있으며, 그 역도 마찬가지이다.Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described herein may be configured to operate as one or more software modules to perform the processing according to the present invention, and vice versa.
지금까지, 본 명세서에는 본 발명이 속하는 기술 분야에서 통상의 지식을 지닌 자가 본 발명을 용이하게 이해하고 재현할 수 있도록 도면에 도시한 실시예들을 참고로 설명되었으나 이는 예시적인 것에 불과하며, 당해 기술분야에서 통상의 지식을 지닌 자라면 본 발명의 실시예들로부터 다양한 변형 및 균등한 타 실시예가 가능하다는 점을 이해할 것이다. 그러므로 이상에서 기술한 실시예들은 모든 면에서 예시적인 것이며 한정적이 아닌 것으로 이해해야만 한다. 예를 들어, 단일형으로 설명되어 있는 각 구성 요소는 분산되어 실시될 수도 있으며, 마찬가지로 분산된 것으로 설명되어 있는 구성 요소들도 결합된 형태로 실시될 수 있다. 따라서 본 발명의 진정한 기술적 보호범위는 첨부된 청구범위에 의해서만 정해져야 할 것이다.Thus far, the present specification has been described with reference to the embodiments shown in the drawings so that those skilled in the art to which the present invention pertains can easily understand and reproduce the present invention. Those skilled in the art will understand that various modifications and equivalent other embodiments are possible from the embodiments of the present invention. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form. Therefore, the true technical protection scope of the present invention should be defined only by the appended claims.

Claims (28)

  1. 흥정 관리자와 다수의 판매자 사이에 사전에 상품별로 실시간 흥정에 대한 협약 및 상품 판매에 따라 각 판매자가 상기 흥정 관리자에게 지급하는 수수료의 협약이 이루어지고 이에 따라 상기 각 판매자의 흥정 대상 상품 목록이 상기 흥정 관리자에 의해 관리되며 판매자용 흥정 앱과 구매자용 흥정 앱이 다수의 구매자와 판매자에게 배포되어 활용되는 환경에서 실시간 흥정을 수행하기 위한 실시간 흥정 관리 시스템으로서,In accordance with the agreement on the real-time bargain for each product and the sale of the goods between the bargain manager and a plurality of sellers, an agreement of the fees paid by each seller to the bargain manager is made, and accordingly, the list of bargained items of each seller is negotiated. Real-time bargain management system for real-time bargaining in an environment managed by an administrator, where bargaining apps for sellers and bargaining apps for buyers are distributed and utilized by multiple buyers and sellers.
    상기 판매자용 흥정 앱 및 상기 구매자용 흥정 앱과 연동하는 흥정 관리 장치에 오프라인 매장에서 판매하는 적어도 하나의 흥정 대상 상품을 상기 판매자용 흥정 앱을 통해 등록하는 판매자 단말;A seller terminal that registers at least one bargain target product for sale in an offline store through a bargaining app for the seller at a bargain management device interworking with the seller bargaining app and the buyer bargaining app;
    상기 오프라인 매장에서 구매하고자 하는 상품을 상기 구매자용 흥정 앱을 통해 흥정 희망 상품으로 선택하고 선택된 흥정 희망 상품에 대해 상기 흥정 관리 장치로 실시간 흥정을 요청하는 구매자 단말; 및A buyer terminal selecting a product to be purchased at the offline store as a bargaining desired product through the bargaining app for the buyer, and requesting a real-time bargaining to the bargaining management device for the selected bargaining desired product; And
    상기 흥정 요청에 응답하여 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하면 상기 구매자 단말로 실시간 흥정개시를 통지하고, 상기 구매자 단말과의 실시간 흥정과 재흥정을 통해 상기 흥정 희망 상품의 흥정 가격을 결정하는 상기 흥정 관리 장치를 포함하는 실시간 흥정 관리 시스템.In response to the bargaining request, it is determined whether the bargaining desired product belongs to the bargaining target product, and when the bargaining desired product belongs to the bargaining target product, the buyer terminal notifies the buyer of the real-time bargaining start, and in real time with the buyer terminal. Real-time bargain management system comprising the bargain management device for determining the bargain price of the bargain desired product through bargaining and re-bargaining.
  2. 제 1 항에 있어서,The method of claim 1,
    상기 흥정 관리 장치는 결정된 흥정 가격을 상기 구매자 단말 및 판매자 단말로 통지하여 상기 결정된 흥정 가격으로 상기 구매자와 상기 판매자 간에 상기 흥정 희망 상품의 상품결제가 이루어지도록 하는 것을 특징으로 하는 실시간 흥정 관리 시스템.The bargain management device is a real-time bargain management system, characterized in that the bargaining price determined by the buyer terminal and the seller terminal to make a product payment of the bargain desired product between the buyer and the seller at the determined bargain price.
  3. 제 2 항에 있어서,The method of claim 2,
    상기 흥정 관리 장치와 상기 판매자 단말은 소정 주기로 상기 흥정 희망 상품의 판매에 따른 사후 정산을 수행하는 것을 특징으로 하는 실시간 흥정 관리 시스템.The bargain management system and the seller terminal performs a post-settlement according to the sale of the bargain desired product at a predetermined cycle.
  4. 제 3 항에 있어서,The method of claim 3, wherein
    상기 흥정 가격과 상기 재흥정 가격은 상기 흥정 희망 상품의 기본 가격을 1%~100% 할인한 가격인 것을 특징으로 하는 실시간 흥정 관리 시스템.The bargain price and the bargain price is a bargain management system, characterized in that the price discounted 1% to 100% of the base price of the bargain desired product.
  5. 흥정 관리자와 다수의 판매자 사이에 사전에 상품별로 실시간 흥정에 대한 협약 및 상품 판매에 따라 각 판매자가 상기 흥정 관리자에게 지급하는 수수료의 협약이 이루어지고 이에 따라 상기 각 판매자의 흥정 대상 상품 목록이 상기 흥정 관리자에 의해 관리되며 판매자용 흥정 앱과 구매자용 흥정 앱이 다수의 구매자와 판매자에게 배포되어 활용되는 환경에서 실시간 흥정 관리 시스템이 실시간 흥정을 관리하기 위한 방법으로서,In accordance with the agreement on the real-time bargain for each product and the sale of the goods between the bargain manager and a plurality of sellers, an agreement of the fees paid by each seller to the bargain manager is made, and accordingly, the list of bargained items of each seller is negotiated. As a way to manage real-time bargains, the real-time bargain management system is managed by an administrator and the seller bargain app and the bargain app for buyers are distributed to and used by multiple buyers and sellers.
    판매자용 흥정 앱이 설치된 판매자 단말로부터 판매자 정보와 함께 오프라인 매장에서 판매하는 적어도 하나의 흥정 대상 상품을 등록받는 단계;Registering at least one bargain target product for sale in an offline store with seller information from a seller terminal having a seller bargaining app installed;
    구매자용 흥정 앱이 설치된 구매자 단말로부터 구매자 정보와 함께 상기 오프라인 매장에서 구매하고자 하는 흥정 희망 상품에 대한 흥정 요청을 수신하는 단계;Receiving a bargain request for the bargaining desired product to be purchased in the offline store from the buyer terminal with the buyer bargaining app installed;
    상기 흥정 요청에 응답하여 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하면 상기 구매자 단말로 실시간 흥정개시를 통지하고, 상기 구매자 단말과의 실시간 흥정을 통해 상기 흥정 희망 상품의 흥정 가격을 결정하는 단계;In response to the bargaining request, it is determined whether the bargaining desired product belongs to the bargaining target product, and when the bargaining desired product belongs to the bargaining target product, the buyer terminal notifies the buyer of the real-time bargaining start, and in real time with the buyer terminal. Determining a bargain price of the bargain desired product through a bargain;
    를 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.Real-time bargain management method comprising a.
  6. 제 5 항에 있어서,The method of claim 5, wherein
    상기 흥정 가격 결정 단계는 실시간 재흥정 단계를 더 포함하며,The bargaining price determining step further includes a real-time re-bargaining step,
    상기 실시간 재흥정 단계는,The real-time re-examination step,
    최초의 상기 흥정 요청에 응답하여 상기 구매자 단말로 최초의 흥정 가격을 전송하는 단계;Transmitting the first bargain price to the buyer terminal in response to the first bargain request;
    상기 구매자 단말로부터 상기 흥정 희망 상품에 대한 재흥정 요청을 수신하는 단계; 및Receiving a re-negotiation request for the bargaining desired product from the buyer terminal; And
    상기 재흥정 요청에 응답하여 상기 구매자 단말로 재흥정 가격을 전송하는 단계;Transmitting a re-negotiation price to the buyer terminal in response to the re-negotiation request;
    를 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.Real-time bargain management method comprising a.
  7. 제 6 항에 있어서,The method of claim 6,
    상기 최초의 흥정 가격과 상기 재흥정 가격은 상기 흥정 희망 상품의 기본 가격을 1%~100% 할인한 가격인 것을 특징으로 하는 실시간 흥정 관리 방법.The first bargain price and the re-negotiation price is a price of 1% to 100% off the base price of the bargain desired product.
  8. 제 5 항에 있어서,The method of claim 5, wherein
    상기 결정된 흥정 가격으로 상기 구매자와 상기 판매자 간에 상기 흥정 희망 상품의 상품결제가 이루어지도록 하기 위해 상기 결정된 흥정 가격을 상기 구매자 단말 및 상기 판매자 단말로 통지하는 단계를 더 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.Real-time bargain management, further comprising notifying the determined bargain price to the purchaser terminal and the seller terminal in order to make a product payment of the bargain desired product between the buyer and the seller at the determined bargain price. Way.
  9. 제 5 항에 있어서,The method of claim 5, wherein
    소정 주기로 상기 흥정 희망 상품의 판매에 따른 사후 정산을 수행하는 단계를 더 포함하며,Further comprising the step of performing a post-purchase according to the sale of the bargain desired goods at a predetermined cycle,
    상기 사후 정산은 소정 기간 동안의 복수의 흥정 희망 상품의 판매에 따른 결제정보를 토대로 상기 판매자에게 지급할 할인지원금과 상기 판매자로부터 지급받을 판매수수료를 계산하는 단계를 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.The post settlement includes calculating a discount support payment to be paid to the seller and a sales commission to be paid from the seller based on the payment information according to the sale of the plurality of bargaining desired products for a predetermined period. Way.
  10. 제 5 항에 있어서,The method of claim 5, wherein
    상기 흥정 가격 결정 단계는 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하지 않으면 상기 구매자 단말이 흥정 요구를 할 수 있도록 상기 구매자 단말로 흥정 요구 표지를 전송하는 단계를 더 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.The bargaining price determining step determines whether the bargaining desired product belongs to the bargaining target product, and if the bargaining desired product does not belong to the bargaining target product, a bargain request sign to the buyer terminal so that the buyer terminal can make a bargain request. Real-time bargain management method further comprising the step of transmitting.
  11. 제 5 항에 있어서,The method of claim 5, wherein
    상기 흥정 요청 수신 단계는 실시간 흥정을 위한 전용 모바일 앱이 설치된 구매자 단말로부터 상기 흥정 희망 상품에 대해 상기 오프라인 매장에서 식별가능한 식별코드 정보와 함께 상기 흥정 요청을 수신하는 단계인 것을 특징으로 하는 실시간 흥정 관리 방법.The bargain request receiving step is a real-time bargain management, characterized in that receiving the bargain request with the identification code information identifiable in the offline store for the bargaining desired product from a buyer terminal with a dedicated mobile app for real-time bargaining Way.
  12. 제 11 항에 있어서,The method of claim 11,
    상기 식별코드는 사진, 동영상, 바코드, QR코드, 상품의 실물 영상, 사진이나 동영상을 보면서 눈으로 판독가능한 숫자나 문자의 형태로 구성되는 소정의 육안 코드 중 적어도 하나인 것을 특징으로 하는 실시간 흥정 관리 방법.The identification code is a real-time bargain management, characterized in that at least one of a predetermined visual code consisting of a picture, a video, a barcode, a QR code, a real image of a product, a number or letters that can be read by looking at the picture or video. Way.
  13. 제 6 항에 있어서,The method of claim 6,
    상기 재흥정 요청 수신 단계는 소정의 재흥정 아이템을 구매한 구매자의 구매자 단말에 한하여 허용되는 것을 특징으로 하는 실시간 흥정 관리 방법.The re-negotiation request receiving step is a real-time bargain management method, characterized in that it is allowed only to the buyer terminal of the buyer who purchased a predetermined re-exchange item.
  14. 제 6 항에 있어서,The method of claim 6,
    상기 재흥정 요청이 허용되는 소정의 회수를 설정하는 단계를 더 포함하며,Setting a predetermined number of times that the re-negotiation request is allowed;
    상기 재흥정 요청 수신 단계는 소정의 회수 이내의 범위에서 허용되는 것을 특징으로 하는 실시간 흥정 관리 방법.The re-negotiation request receiving step is a real-time bargain management method, characterized in that allowed within a predetermined number of ranges.
  15. 제 6 항에 있어서,The method of claim 6,
    복수의 판매자가 존재할 경우, 상기 사후 정산 단계는 복수의 판매자 각각에 대해 수행되며, 각 판매자가 복수의 판매를 수행할 때, 각 판매자의 모든 흥정 대상 상품에 대해 각 판매자로부터 지급받을 판매수수료의 합이 각 판매자에게 지급할 할인지원금의 합보다 큰 것을 특징으로 하는 실시간 흥정 관리 방법.If there are a plurality of sellers, the post-settlement step is performed for each of the plurality of sellers, and when each seller performs a plurality of sales, the sum of the sales fees to be paid from each seller for all the bargained goods of each seller This is a real-time bargain management method characterized in that the greater than the sum of the discount support to be paid to each seller.
  16. 제 15 항에 있어서,The method of claim 15,
    상기 흥정 가격 및 재흥정 가격은, 상기 각 판매자의 모든 흥정 대상 상품 판매에 대해 상기 판매자로부터 지급받을 판매수수료의 합이 상기 판매자에게 지급할 할인 지원금의 합보다 크다는 조건을 만족하는 범위 내에서 선택되는 것을 특징으로 하는 실시간 흥정 관리 방법.The bargaining price and re-bargaining price are selected within a range that satisfies the condition that the sum of sales fees to be paid from the seller for all sale of bargained goods of each seller is greater than the sum of discount subsidies to be paid to the seller. Real-time bargain management method, characterized in that.
  17. 제 6 항에 있어서,The method of claim 6,
    상기 흥정 가격 및 재흥정 가격은, 상기 각 흥정 대상 상품의 판매에 대해 상기 판매자로부터 지급받을 판매수수료가 상기 판매자에게 지급할 할인 지원금보다 크다는 조건을 만족하는 범위 내에서 선택되는 것을 특징으로 하는 실시간 흥정 관리 방법.The bargain price and the bargain price are real-time bargains, which are selected within a range that satisfies a condition that a sales fee to be paid from the seller for the sale of each bargaining target product is greater than a discount subsidy to be paid to the seller. How to manage.
  18. 제 5 항에 있어서,The method of claim 5, wherein
    상기 흥정 가격 결정 단계는,The bargaining price determination step,
    상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하는지를 판단하고, 상기 흥정 희망 상품이 상기 흥정 대상 상품에 속하지 않으면 상기 구매자 단말로 관련 메시지를 전송하는 단계;Determining whether the bargain desired product belongs to the bargain target product, and transmitting the related message to the purchaser terminal if the bargain desired product does not belong to the bargain target product;
    상기 구매자 단말로부터 '조르기' 요청을 수신하는 단계; 및Receiving a 'joke' request from the buyer terminal; And
    상기 '조르기' 요청에 응답하여 상기 흥정 희망 상품을 흥정 대상 상품으로 전환하는 단계;Converting the bargaining desired product into a bargaining target product in response to the 'joke' request;
    를 더 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.Real-time bargain management method further comprising a.
  19. 제 18 항에 있어서,The method of claim 18,
    상기 메시지 전송 단계 이후에,After the message sending step,
    상기 판매자 단말로부터 상기 흥정 희망 상품을 흥정 대상 상품으로 등록하는 등록 요청을 수신하는 단계; 및Receiving a registration request for registering the bargain desired product as a bargain target product from the seller terminal; And
    상기 등록 요청에 응답하여 상기 흥정 희망 상품을 흥정 대상 상품으로 전환하는 단계;Converting the bargain desired product into a bargain target product in response to the registration request;
    를 더 포함하는 것을 특징으로 하는 실시간 흥정 관리 방법.Real-time bargain management method further comprising a.
  20. 제 5 항에 있어서,The method of claim 5, wherein
    상기 흥정 대상 상품 등록 단계는 적어도 상기 흥정 대상 상품의 기본 정보, 이미지, 흥정가능기간 및 판매장소를 등록하는 단계인 것을 특징으로 하는 실시간 흥정 관리 방법.The bargaining target product registration step includes registering at least basic information, an image, a bargainable period, and a sale place of the bargaining target product.
  21. 제 20 항에 있어서,The method of claim 20,
    상기 흥정 대상 상품 등록 단계는 동일 브랜드의 상품을 일괄적으로 흥정 대상 상품으로 등록하는 단계인 것을 특징으로 하는 실시간 흥정 관리 방법.The bargaining target product registration step is a step of registering a product of the same brand as a bargain target product collectively.
  22. 제 6 항에 있어서,The method of claim 6,
    상기 재흥정 요청 수신 단계 및 상기 재흥정 가격 전송 단계는 복수회 수행되는 것을 특징으로 하는 실시간 흥정 관리 방법.The re-negotiation request receiving step and the re-negotiation price transmission step are performed a plurality of times.
  23. 제 22 항에 있어서,The method of claim 22,
    상기 판매자 단말은 월정액 유료 회원 판매자의 판매자 단말인 것을 특징으로 하는 실시간 흥정 관리 방법.The seller terminal is a real-time bargain management method, characterized in that the seller terminal of the monthly paid member seller.
  24. 제 23 항에 있어서,The method of claim 23, wherein
    상기 최초의 흥정 가격과 상기 재흥정 가격의 산출을 위한 상기 할인율은 상기 유료 회원 판매자의 회원 등급에 따라 상이한 것을 특징으로 하는 실시간 흥정 관리 방법.And the discount rate for calculating the initial bargain price and the re-bargain price is different depending on the membership level of the paid member seller.
  25. 제 22 항에 있어서,The method of claim 22,
    상기 구매자 단말은 월정액 유료 회원 구매자의 구매자 단말인 것을 특징으로 하는 실시간 흥정 관리 방법.The buyer terminal is a real-time bargain management method, characterized in that the buyer terminal of the monthly paid member buyer.
  26. 제 25 항에 있어서,The method of claim 25,
    상기 최초의 흥정 가격과 상기 재흥정 가격의 산출을 위한 상기 할인율은 상기 유료 회원 구매자의 회원 등급에 따라 상이한 것을 특징으로 하는 실시간 흥정 관리 방법.And the discount rate for calculating the initial bargain price and the re-negotiation price is different depending on the membership level of the paid member buyer.
  27. 제 6 항에 있어서,The method of claim 6,
    복수의 판매자가 존재할 경우, 상기 사후 정산 단계는 복수의 판매자 전부에 대해 수행되며, 각 판매자가 복수의 판매를 수행할 때, 전체 판매자의 모든 흥정 대상 상품에 대해 전체 판매자로부터 지급받을 판매수수료의 합이 전체 판매자에게 지급할 할인지원금의 합보다 큰 것을 특징으로 하는 실시간 흥정 관리 방법.If there are a plurality of sellers, the post-settlement step is performed for all of the plurality of sellers, and when each seller performs a plurality of sales, the sum of the sales fees to be paid from the whole seller for all bargained goods of all the sellers Real-time bargain management method characterized in that the greater than the sum of the discount subsidies to be paid to the whole seller.
  28. 제 27 항에 있어서,The method of claim 27,
    상기 흥정 가격 및 재흥정 가격은, 상기 전체 판매자의 모든 흥정 대상 상품 판매에 대해 상기 전체 판매자로부터 지급받을 판매수수료의 합이 상기 전체 판매자에게 지급할 할인 지원금의 합보다 크다는 조건을 만족하는 범위 내에서 선택되는 것을 특징으로 하는 실시간 흥정 관리 방법.The bargain price and the bargain price are within a range that satisfies the condition that the sum of the sales fees to be paid from the entire seller for all the bargains of the entire seller is greater than the sum of the discount subsidies to be paid to the entire seller. Real-time bargain management method characterized in that the selected.
PCT/KR2017/010315 2016-09-20 2017-09-20 Real-time bargain request method, management device, and system, utilizing mobile application WO2018056691A1 (en)

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KR20090001503A (en) * 2007-04-20 2009-01-09 이준환 Electronic commerce method which makes possible auction and immediate commerce
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KR20060002098A (en) * 2004-07-01 2006-01-09 김정훈 Method for intermediation capable of real-time dealing via online
KR20090001503A (en) * 2007-04-20 2009-01-09 이준환 Electronic commerce method which makes possible auction and immediate commerce
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