WO2015102428A2 - Procédé permettant de fournir un service de publicité, et système et dispositif de service de publicité destinés à ce procédé - Google Patents

Procédé permettant de fournir un service de publicité, et système et dispositif de service de publicité destinés à ce procédé Download PDF

Info

Publication number
WO2015102428A2
WO2015102428A2 PCT/KR2015/000016 KR2015000016W WO2015102428A2 WO 2015102428 A2 WO2015102428 A2 WO 2015102428A2 KR 2015000016 W KR2015000016 W KR 2015000016W WO 2015102428 A2 WO2015102428 A2 WO 2015102428A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
service
application
information
output
Prior art date
Application number
PCT/KR2015/000016
Other languages
English (en)
Korean (ko)
Other versions
WO2015102428A3 (fr
Inventor
고영관
한민호
Original Assignee
에스케이플래닛 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020140000065A external-priority patent/KR20150080967A/ko
Priority claimed from KR1020140000739A external-priority patent/KR20150081390A/ko
Priority claimed from KR1020140007347A external-priority patent/KR102178819B1/ko
Priority claimed from KR1020140025862A external-priority patent/KR102236101B1/ko
Application filed by 에스케이플래닛 주식회사 filed Critical 에스케이플래닛 주식회사
Publication of WO2015102428A2 publication Critical patent/WO2015102428A2/fr
Publication of WO2015102428A3 publication Critical patent/WO2015102428A3/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates to a method for providing an advertisement service, a system and an apparatus therefor, and more particularly, to provide a cross advertising service between a plurality of advertisement output devices according to a rating evaluation for each advertisement output device. It is possible to allocate advertisement data for an advertisement output device, to control volume, and to expose advertisements provided through an application serviced in each medium on different media in a one-to-one relationship with each other.
  • a method of providing an advertisement service that determines an advertisement limit so that a related application can be installed as much as an installation target amount, and transmits and receives an advertisement for each advertisement output device based on information about previous advertisements provided to the advertisement output device, a system, and an advertisement therefor. It relates to a service device.
  • Advertising is a series of activities aimed at informing potential consumers of information about products and services and how to purchase them. Generally, advertisements are provided through advertising media such as newspapers and television.
  • a cross advertising service is a service in which advertisement data for each content is advertised through different advertisement output devices when two or more advertisement output devices exist. Means.
  • the present invention has been proposed to solve the above-described problems, and in a cross advertising service between two or more advertisement output devices, calculating a rating for each advertisement output device and calculating the rating for each advertisement output device.
  • An object of the present invention is to provide an advertisement service providing method for allocating advertisement data to each other's advertisement output devices and to control a volume thereof, and a system and an advertisement service apparatus therefor.
  • Another object of the present invention is to provide an advertisement service providing method capable of transmitting an advertisement by determining an efficient advertisement method to a specific advertisement output apparatus based on advertisement determination information for each advertisement output apparatus, a system, and an advertisement service apparatus therefor. I would like to.
  • another object of the present invention is to determine the priority transmitted in the transmission of the advertisement to the advertisement output device to transmit the advertisement to the advertisement output device to provide an advertisement for each advertisement output device for effectively providing the advertisement for the goods needed by the user
  • the present invention provides a method for providing an advertisement service, a system for the same, and an advertisement service device.
  • another object of the present invention is to determine the time-receiving pattern of the user's advertisement information in the transmission of the advertisement to the advertisement output device for transmitting the advertisement based on the different advertising product types for each time to the advertisement output device.
  • the present invention provides a method for providing an advertisement service capable of providing advertisement for each output device, a system for the same, and an advertisement service device.
  • Another object of the present invention is to receive and display advertisements in a plurality of advertisement output devices, and provide advertisements to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed.
  • an advertisement limit amount which is a provision amount
  • providing an advertisement only within the determined limit amount of advertisements the application related to the advertisement is installed in the plurality of advertisement output devices as much as the installation target amount.
  • another object of the present invention is to expose the content provided through their application or website in another application or website in the advertising service based on the application and website, each application or web with a similar user layer
  • the purpose of the present invention is to provide a cross advertisement that exposes the contents serviced by the site service to each other. To this end, it registers advertisement information from service devices and requests a request of an advertisement output device for executing an application.
  • an object of the present invention is to provide an advertisement service providing method capable of transmitting an advertisement according to a predetermined advertisement exposure quantity by reflecting whether a target application included in the advertisement information matches an application being executed, a system, and an advertisement service apparatus therefor.
  • An advertisement service apparatus for achieving the above object includes a rating module for calculating a rating for two or more advertisement output devices that service specific content and output advertisement data; And distribute the advertisement data quantity for the content serviced by the other advertisement output apparatus to one advertisement output apparatus according to the calculated rating, and the advertisement corresponding to each advertisement output apparatus according to the allocated advertisement data quantity. It characterized in that it comprises an advertising quantity control module for providing data.
  • the rating module is a user access number (UV), the number of service page access (PV), the number of advertisement impressions (IMPR / REQ), the number of advertisement requests per advertisement output device, At least one parameter of the number of ad clicks (CLK / IMPR) to the number of ad impressions (CLK / REQ) to the number of ad requests (CLK / REQ) is calculated, and the calculated parameter is compared with a predetermined rating criteria to the ad output device. It is characterized by calculating the grade rating for.
  • the advertisement output device includes at least one inventory for outputting advertisement data
  • the rating module calculates a rating for each inventory of the advertisement output device
  • the advertisement The quantity control module is characterized by distributing the quantity of advertisement data for each inventory of the advertisement output device.
  • the advertisement quantity control module is the advertisement data for the content serviced by the other advertisement output device less than the maximum amount of advertisement data that can be accepted by any one advertisement output device. It is characterized by distributing the quantity.
  • the advertisement quantity control module distributes the advertisement data quantity so that the advertisement output apparatus of higher grade is allocated the advertisement data quantity of multiples than the advertisement output apparatus of low grade. do.
  • the advertisement quantity control module when the advertisement data for the content serviced by at least one other advertisement output device is distributed to the one of the advertisement output device more than the maximum quantity, Among the one or more other advertisement output devices, it is characterized in that the advertisement data for the high-grade advertisement output device is preferentially distributed.
  • the advertisement service apparatus for providing an advertisement to a plurality of advertisement output device;
  • a service confirmation unit which receives and displays the provided advertisements from the plurality of advertisement output devices and checks advertisement history information related to whether an application related to the advertisement is installed; And determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application can be installed by an installation target amount in the plurality of advertisement output apparatuses. It is characterized in that it further comprises a service determination unit to provide the advertisement only within the limit.
  • the advertisement history information includes at least one of an advertisement display rate and an installation rate
  • the advertisement display rate is output of the plurality of advertisements compared to the amount of advertisements provided to the plurality of advertisement output devices. It is a ratio between the amount of advertisement display displayed by the device, wherein the installation rate is a ratio between the amount of installation of the application is installed in the plurality of advertisement output devices compared to the advertisement display amount.
  • the advertisement limiting amount is determined based on an advertisement display request amount that is determined to be required to install the application by the installation target amount in the plurality of advertisement output devices, and the service determination The unit is characterized in that as a result of inverting the installation rate to the installation target amount as the advertisement display request amount.
  • the advertisement limiting amount is an advertisement providing request that is confirmed to be required to display an advertisement corresponding to the advertisement display requesting amount in the plurality of advertisement output devices
  • the service determining unit includes: And a result value obtained by inverting the advertisement display rate to an advertisement display requirement as the advertisement providing request.
  • the advertisement registration unit for receiving an advertisement to be transmitted to each of the plurality of user devices;
  • a user information processor configured to process advertisement determination information for each user device corresponding to each of the user devices to schedule an advertisement to be transmitted to each of the plurality of user devices;
  • An advertisement scheduling unit which schedules an advertisement to be transmitted to each of the plurality of user devices based on the advertisement determination information for each user device;
  • an advertisement transmitter for transmitting the advertisement scheduled by the advertisement scheduling unit to each of the plurality of user devices.
  • the advertisement determination information for each user device includes information on a CTR (media through click) determined based on the number of advertisement impressions per medium and the number of advertisement clicks per medium.
  • the advertisement scheduling unit may determine whether to transmit a cost per click (CPC) advertisement or a cost per mille (CPM) advertisement to each of the plurality of user devices based on the information on the CTR for each medium.
  • CPC cost per click
  • CPM cost per mille
  • the advertisement scheduling unit schedules the CPC advertisement to the specific user apparatus, and specifies the advertisement.
  • the CTR for each medium of the user device is less than a threshold value, the CPM advertisement is scheduled to the specific user device.
  • the advertisement determination information for each user device may include impressions for each media, clicks for each media, CTRs for each media, total media impressions, and total media clicks corresponding to a plurality of advertisements.
  • the advertisement scheduling unit includes an advertisement product type of each of the plurality of advertisements and an advertisement priority of each of the plurality of advertisements to be transmitted to each of the plurality of user apparatuses based on the advertisement determination information for each user device. Characterized in determining.
  • the advertisement scheduling unit determines whether the CTR for each medium of each of the plurality of advertisements is equal to or greater than a threshold value, and thus, the CTR for each medium of the specific advertisement among the plurality of advertisements is thresholded.
  • the advertisement product type of the specific advertisement is determined as a CPC advertisement, and if the CTR for each medium of the specific advertisement is less than a threshold value, the advertisement product type of the specific advertisement is determined as a CPM advertisement, and the plurality of The advertisement priority of each of the plurality of advertisements is sequentially determined by sequentially determining the CTR of each of the advertisements, the number of clicks of the medium, the number of impressions of the medium, the number of media CTRs, the number of media clicks, and the number of media impressions. It is characterized by determining.
  • the advertisement scheduling unit determines whether all of the scheduled advertisements are terminated, and when all of the scheduled advertisements are terminated, the CPC (cost per register) registered in the advertisement registration unit. click) determine whether an advertisement exists, and if the CPC advertisement does not exist in the advertisement register, randomly transmits a pay advertisement and a free advertisement at a predetermined rate to each of the user devices, and sends the advertisement register to the advertisement register.
  • the pay advertisement and the free advertisement are set at a predetermined ratio among the CPC advertisements and are randomly transmitted to each individual user device.
  • Advertising apparatus communication unit for communicating with the advertisement service apparatus and at least one advertisement output device for transmitting and receiving data for providing an advertisement of the application; And register advertisement information set to expose at least one advertisement from the plurality of advertisement service apparatuses to the application, and at the request of at least one advertisement output apparatus executing the application provided from the plurality of advertisement service apparatuses.
  • the advertisement information registered from the plurality of advertisement service apparatuses may be checked, and as a result of the checking, the advertisement associated with the target application may be written to the advertisement output apparatus by reflecting whether the executed application matches the target application included in the advertisement information.
  • a control unit for controlling to send out according to the set advertisement exposure quantity.
  • the advertisement apparatus characterized in that it further comprises a storage unit for storing the advertisement information registered from the advertisement service apparatus.
  • the control unit includes a media management module for managing an application and the advertising service device for registering the advertisement provided through the application; An advertisement management module for managing an advertisement included in the advertisement information registered through the advertisement service apparatus, a target application for transmitting the advertisement, and an advertisement exposure quantity for the advertisement transmitted to the target application; And an advertisement sending module that manages advertisement information for each target application in order to send the corresponding advertisement to the target application.
  • the advertisement information may include information about a target application and an advertisement exposure quantity for exposing at least one advertisement to an application of the application or another advertisement service apparatus. .
  • the controller is characterized in that the information on the advertisement, the target application and the advertisement exposure quantity by analyzing the advertisement information registered from the advertising service device.
  • An advertisement output apparatus includes a terminal communication unit which communicates with an advertisement service apparatus and an advertisement apparatus to transmit and receive data for providing an advertisement of an application; And executing an application provided from at least one advertisement service apparatus, requesting at least one advertisement related to the running application to the advertisement apparatus, and executing the target application included in the advertisement information registered in advance from the advertisement apparatus. And a terminal control unit configured to receive an advertisement provided by reflecting whether the application is being matched according to a preset advertisement exposure quantity and to output the received advertisement on the screen.
  • the advertisement output device comprising: an advertisement request unit for transmitting an advertisement request message including identifier information of a user device for requesting an advertisement to an advertisement service apparatus and media information to which the advertisement output apparatus is connected; And an advertisement output unit configured to receive and output an advertisement from the advertisement service apparatus in response to the advertisement request message.
  • the advertisement received from the advertisement service apparatus may process advertisement determination information for each advertisement output apparatus to schedule an advertisement to be transmitted to the advertisement output apparatus. Characterized in that the information to be transmitted.
  • An advertisement service providing system may include: at least two advertisement output devices that service specific content and output advertisement data; And calculating ratings for the at least two advertisement output devices, and allocating the amount of advertisement data for content serviced by another advertisement output device to one of the advertisement output devices according to the calculated ratings. And an advertisement service device that provides advertisement data corresponding to each advertisement output device according to the quantity of advertisement data.
  • the advertisement information set for exposing at least one advertisement to the application from the plurality of advertisement service apparatuses is registered, and the application provided from the plurality of advertisement service apparatuses is registered.
  • the advertisement information registered from the plurality of advertisement service apparatuses is checked, and as a result of the checking, whether the executed application matches a target application included in the advertisement information
  • the advertisement output device may further include the advertisement device which transmits an advertisement associated with the target application according to a preset advertisement exposure quantity.
  • the advertisement output device executes applications provided from the plurality of service apparatuses, requests at least one advertisement related to the running application to the advertisement apparatus, and Receiving an advertisement provided by reflecting whether a target application included in pre-registered advertisement information matches the currently executed application according to a preset advertisement exposure quantity, and outputting the received advertisement on a screen; do.
  • the advertisement service device provides an advertisement to the plurality of advertisement output devices, and receives and displays the provided advertisements from the plurality of advertisement output devices and is associated with the advertisement.
  • Check the advertisement history information related to whether or not to install the information and provide the advertisement to the plurality of advertisement output devices based on the advertisement history information so that the application can be installed by the installed target amount in the plurality of advertisement output devices.
  • the advertisement service apparatus registers an advertisement to be transmitted to each of the plurality of advertisement output devices and outputs the plurality of advertisements to schedule an advertisement to be transmitted to each of the plurality of advertisement output devices.
  • Processes advertisement decision information for each advertisement output device corresponding to each device schedules an advertisement to be transmitted to each of the plurality of advertisement output devices based on the advertisement determination information for each advertisement output device, and outputs the scheduled advertisements to the plurality of advertisements. It is characterized in that the transmission to each device.
  • the advertisement output device apparatus includes an advertisement request message including identifier information of a user device for requesting an advertisement to the advertisement service device and media information connected to the advertisement output device. Transmits and receives and outputs an advertisement from the advertisement service apparatus in response to the advertisement request message.
  • An advertisement service providing method includes the steps of calculating, by an advertisement service device, a rating of two or more advertisement output devices serving a specific content; The advertisement service device distributing an advertisement data quantity for content served by another advertisement output device to one advertisement output device according to the calculated rating; And providing, by the advertisement service apparatus, advertisement data corresponding to each advertisement output apparatus according to the allocated advertisement data quantity.
  • the advertisement service device before the calculating step, the advertisement service device to obtain one or more advertisement data for the content serviced by the advertisement output device; It characterized in that it further comprises.
  • the calculating step is the number of ad impressions compared to the number of user access (UV), the number of page access (PV), the number of advertisement requests for each advertisement output device by the advertisement service device Calculating at least one parameter of (IMPR / REQ), the number of advertisement clicks relative to the number of advertisement impressions (CLK / IMPR), and the number of advertisement clicks relative to the number of advertisement requests (CLK / REQ); And calculating, by the advertisement service device, a rating of the advertisement output device by comparing the calculated parameter with a predetermined rating criterion.
  • the advertisement service providing method before the step of allocating the quantity, characterized in that it further comprises the step of receiving the advertisement data request from any one of the advertisement output device, the advertisement service device.
  • the advertisement service device in the step of allocating the quantity, when any one of the advertisement output device includes at least one inventory, the advertisement service device for each inventory of the advertisement output device Distributing the amount of advertisement data for the content served by another advertisement output device.
  • the other advertisement output device in the step of distributing the quantity, is less than the maximum amount of the advertisement data that can be accepted by any one of the advertisement output device; Distributing the amount of advertising data for the content that the service.
  • the one or more other advertisement output apparatus service more than the maximum quantity of advertisement data that any one advertisement output apparatus can allow Checking, by the advertisement service apparatus, an advertisement grade of the one or more other advertisement output apparatuses when the advertisement data quantity for the content is distributed; And distributing, by the advertisement service device, the advertisement data for the high grade advertisement output device among the one or more other advertisement output devices.
  • An advertisement service providing method includes the steps of: registering, by an advertisement device, advertisement information set to expose at least one advertisement to an application from a plurality of advertisement service devices; Confirming, by the advertisement apparatus, advertisement information registered from the plurality of advertisement service apparatuses according to a request of at least one advertisement output apparatus executing an application provided from the plurality of advertisement service apparatuses; And transmitting, by the advertisement apparatus, an advertisement associated with the target application according to a preset advertisement exposure quantity to the advertisement pulling apparatus by reflecting whether the executed application matches a target application included in the advertisement information. Characterized in that it comprises a.
  • An advertisement service providing method may include: executing an application in which an advertisement output device is provided from at least one advertisement service device; Requesting, by the advertisement output device, an advertisement device for at least one advertisement related to the running application; Receiving, by the advertisement output device, an advertisement provided according to a preset advertisement exposure quantity by reflecting whether the target application included in the previously registered advertisement information matches the running application; And outputting, by the advertisement output device, the received advertisement on a screen.
  • An advertisement service providing method includes a step of designating, by a plurality of advertisement service apparatuses, information on an advertisement, a target application, and an advertisement exposure quantity in order to expose at least one advertisement to an application; Setting, by the advertisement service apparatus, advertisement information including the designated information; And registering, by the advertisement service apparatus, the set advertisement information with an advertisement apparatus.
  • Advertising service providing method comprises a request step for a plurality of advertising output device to request an advertisement to the advertising service device; Providing, by the advertisement service apparatus, advertisements to the plurality of advertisement output apparatuses according to the request; Confirming, by the advertisement service apparatus, advertisement history information related to whether the advertisements are received and displayed by the plurality of advertisement output apparatuses and installed an application related to the advertisement; And determining an advertisement limiting amount for providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the advertisement service apparatus can install the application in the plurality of advertisement output apparatuses as much as an installation target amount. And determining the advertisement to be provided only within the advertisement limit.
  • Advertising service providing method comprises the steps of providing an advertisement to a plurality of advertising output device; Confirming advertisement history information related to whether or not the plurality of advertisement output apparatuses have received and displayed the provided advertisements and installed an application related to the advertisements; And determining an advertisement limit amount capable of providing the advertisement to the plurality of advertisement output apparatuses based on the advertisement history information so that the application can be installed by an installation target amount in the plurality of advertisement output apparatuses. And a decision step of providing the advertisement only within the limit.
  • a computer-readable recording medium recording a program for executing the method of providing an advertisement service.
  • a plurality of advertisement output devices receive and display advertisements, and determine an advertisement limit amount which is an advertisement provision amount that can be provided to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed.
  • an advertisement limit amount which is an advertisement provision amount that can be provided to the plurality of advertisement output devices based on advertisement history information related to whether or not an application related to the advertisement is installed.
  • the user can transmit the most necessary advertisement to the user terminal.
  • it can be used as a good advertising platform for advertisers because it not only enables to send advertisements with an algorithm optimized for individuals and to provide more customized advertisements based on user responses, but also based on responses to advertisements.
  • FIG. 1 is a block diagram showing the main configuration of an advertisement providing system according to an embodiment of the present invention.
  • FIG. 2 is a configuration diagram illustrating an implementation example of an advertisement output device according to an embodiment of the present invention.
  • FIG. 3 is a block diagram showing the configuration of an advertisement output device according to the present invention.
  • FIG. 4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an exemplary embodiment of the present invention illustrated in FIG. 1.
  • FIG. 5 is a flowchart illustrating a method of allocating advertisement data according to an exemplary embodiment of the present invention.
  • FIG. 6 is a flowchart illustrating a method of calculating a rating for each advertisement output device according to an embodiment of the present invention.
  • FIG. 7 is a flowchart illustrating a method for allocating advertisement data according to a rating according to an embodiment of the present invention.
  • FIG. 8 is a block diagram showing the configuration of an advertisement apparatus according to the present invention.
  • FIG. 9 is a flowchart illustrating a method of operating an advertisement output device for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • FIG. 10 is a flowchart illustrating a method of operating an advertisement service apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • FIG. 11 is a flowchart illustrating a method of operating an advertisement apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • 12A to 12D are exemplary diagrams for describing an advertisement providing method of a mobile application.
  • FIG. 13 is a schematic flowchart illustrating an operation flow in an advertisement providing system according to an embodiment of the present invention.
  • FIG. 14 is a schematic flowchart illustrating an operation flow of an advertisement service apparatus according to an embodiment of the present invention.
  • 15 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
  • 16 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
  • 17 is a flowchart illustrating an operation of an advertisement service apparatus according to an embodiment of the present invention.
  • FIG. 18 is a conceptual diagram illustrating advertisement scheduling according to an embodiment of the present invention.
  • first and second are used to describe various components, and are used only to distinguish one component from another component, and to limit the components. Not used.
  • the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component.
  • An embodiment of the present invention posts a method of transmitting advertisement content adaptively determined according to an individual user to each user device of an individual user. By using this method, the advertisement content can be effectively delivered to the user.
  • a device eg, a smartphone, a notebook, etc.
  • the medium may indicate one means for the user to receive an advertisement through the user device or a means for the advertisement service device to deliver the advertisement to the user.
  • the medium may be an internet site, an application, a computer program, or the like accessed through a user device.
  • the user may have different interests in advertisements delivered through the medium depending on the medium.
  • the difference in interest in the advertisement may bring a difference in the number of clicks in clicking the advertisement content. For example, if the medium includes a relatively large amount of content to be concentrated, the user's interest in the advertisement may be relatively reduced. On the contrary, in the case of a medium containing relatively few contents to focus on, the user's interest in advertisement may be relatively increased.
  • an advertisement product type, an advertisement providing priority, etc. of an advertisement provided for each user may be set differently in consideration of an advertisement effect.
  • this method it is possible to increase the advertising effect and increase the profit of the advertising platform.
  • the advertisement is scheduled to increase the advertising effect based on the statistics, the satisfaction of the advertiser can also be increased.
  • FIG. 1 is a block diagram showing the main configuration of an advertisement providing system according to an embodiment of the present invention.
  • the advertisement providing system 100 of the present invention may include two or more advertisement output devices 10, an advertisement service device 20, and a communication network 30.
  • the advertisement output apparatus 10 may serve a specific content to a user, request advertisement data from the advertisement service apparatus 20, and receive and output the requested advertisement data.
  • Mean advertising media may be described.
  • the advertisement output device 10 serves to output advertisement data to each other under the control of the advertisement service device 20.
  • the first advertisement output device 10a outputs advertisement data for specific content serviced by the second advertisement output device 10b and the third advertisement output device 10c through a predetermined space, and outputs a second advertisement.
  • the device 10b may output advertisement data for specific content serviced by the first advertisement output device 10a and the third advertisement output device 10c.
  • the advertisement output device 10 may exist in an independent form, such as a digital signage, or an application or web site that serves a user specific content such as a game, music, movie, messenger, or location search service. It may exist in the form of a separate programmed module in the terminal of the user, such as a smart phone in the form of.
  • FIG. 2 is a configuration diagram illustrating an implementation example of an advertisement output device according to an embodiment of the present invention.
  • a user terminal such as a smart phone, a tablet PC, and the like generally includes terminal hardware and a terminal operating system.
  • the terminal hardware refers to a physical environment of a terminal such as a central processing unit (CPU) and a modem chip processor of a terminal supporting a communication environment.
  • the terminal hardware may correspond to a transmission / reception environment of the advertisement output device 10 that requests advertisement data in cooperation with the advertisement service apparatus 20 and receives the requested advertisement data, and a content environment for outputting content and advertisements.
  • the terminal operating system is responsible for the overall operation of the terminal, and is generally installed by the terminal manufacturer or the communication service business provider.
  • the terminal may further include a separate terminal platform that can replace some functions of the terminal operating system or provide a new service such as an advertisement service, such as an advertisement platform according to an embodiment of the present invention.
  • the advertisement platform is a part that supports advertisement data to be output through the advertisement output device 10 between the operating system (OS) of the terminal and the plurality of advertisement output devices 10, and includes an advertisement output device 10 such as an application or a website.
  • an advertisement output device 10 such as an application or a website.
  • API application programming interface
  • the advertising platform may exist in a form independent of the terminal operating system, and the advertising platform and the terminal operating system may be implemented as a single platform. In this case, when the advertising platform exists in a form independent of the terminal operating system, the advertising platform operates in the same manner regardless of the type of the terminal operating system.
  • the advertising platform When the advertising platform operates in a form independent of the terminal operating system, the advertising platform may be provided by the advertising service apparatus 20 and provided in the terminal, and the advertising platform may operate as follows.
  • the advertisement output device 10 implemented in the form of an application requests advertisement data to an advertisement platform using an application programming interface (API) to receive advertisement data.
  • the advertisement platform generates the advertisement request information according to the request of the advertisement output device 10 and then transmits the generated advertisement request information to the advertisement service device 20 shown in FIG. 1 using the terminal hardware through the terminal operating system.
  • the advertisement platform may transmit identification information for identifying the terminal when the advertisement request information is transmitted to the advertisement service apparatus 20.
  • the advertisement platform transmits the received advertisement data to the user interface of the advertisement output apparatus 10 by using an API, and the advertisement output apparatus 10 receives the received advertisement. Will output the data.
  • the advertisement service apparatus 20 distributes advertisement data quantities among the plurality of advertisement output devices 10 and serves to provide advertisement data to the advertisement output device 10 according to the allocated advertisement data quantities.
  • the advertisement service device 20 first calculates a rating for two or more advertisement output devices that serve specific content to a user and output advertisement data. Subsequently, the advertisement service apparatus 20 may provide a second advertisement output apparatus 10b to another advertisement output apparatus, for example, the first advertisement output apparatus 10a, to one advertisement output apparatus according to the calculated rating. The amount of advertisement data for the content served by the first advertisement output apparatus 10a to the second advertisement output apparatus 10b and the second advertisement output apparatus 10b is distributed, and the respective advertisement output apparatuses are distributed according to the allocated advertisement data quantity. Providing the advertisement data corresponding to (10).
  • the apparatus may further include an advertisement providing device (not shown) that is in charge of generating and managing advertisement data for content serviced by (10).
  • the advertisement providing apparatus (not shown) may be connected to the advertisement service apparatus 20 and may serve to transmit advertisement data to the advertisement service apparatus 20.
  • the advertisement output apparatus 10 and the advertisement service apparatus 20 constituting the advertisement providing system 100 transmit and receive various related information through the communication network 30, and the communication network 30 at this time is a communication network of various forms. This can be used.
  • wireless communication methods such as wireless LAN (WLAN), Wi-Fi, Wibro, Wimax, Wimax, and High Speed Downlink Packet Access (HSDPA), or Ethernet, xDSL (ADSL, VDSL) , Wired communication methods such as Hybrid Fiber Coaxial Cable (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH).
  • WLAN wireless LAN
  • Wi-Fi Wi-Fi
  • Wibro Wimax
  • Wimax Wimax
  • Wimax High Speed Downlink Packet Access
  • HSDPA High Speed Downlink Packet Access
  • Ethernet xDSL (ADSL, VDSL)
  • Wired communication methods such as Hybrid Fiber Coaxial Cable (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH).
  • HFC Hybrid Fiber Coaxial Cable
  • FTTC Fiber to The Curb
  • FTTH Fiber To The Home
  • FIG. 3 is a block diagram showing the configuration of an advertisement output device according to the present invention.
  • the advertisement output device 10 includes a terminal control unit 11, an input unit 12, a display unit 13, a terminal storage unit 14, an audio processing unit 15, and a content output unit ( 16), the advertisement output unit 17 and the terminal communication unit 18.
  • the terminal control unit 11 includes an application execution module 11a.
  • the input unit 12 receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling the function of the advertisement output device 10 to the terminal controller 11.
  • the input unit 12 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation.
  • the input unit 12 may be configured in the form of a single touch panel (or touch screen) together with the display unit 13 to simultaneously perform input and display functions.
  • the input unit 12 may be any type of input means that can be developed in the future, in addition to input devices such as a keyboard, a keypad, a mouse, a joystick, and the like.
  • the input unit 12 according to the present invention detects an input signal related to application execution and transmits it to the terminal controller 11.
  • the display unit 13 displays information on a series of operation states and operation results generated while performing the function of the advertisement output device 10.
  • the display unit 13 may display a menu of the advertisement output device 10 and user data input by the user.
  • the display unit 13 includes a liquid crystal display (LCD), an ultra-thin liquid crystal display (TFT-LCD, thin film transistor LCD), a light emitting diode (LED), an organic light emitting diode (OLED, Organic) LED), an active organic light emitting diode (AMOLED, Active Matrix OLED), a Retina display, a flexible display, and a three-dimensional display.
  • the display unit 13 may perform some or all of the functions of the input unit 12.
  • the display unit 13 according to the present invention outputs an application execution screen and advertisements provided through the application.
  • the terminal storage unit 14 is a device for storing data, and includes a main memory device and an auxiliary memory device, and stores an application program necessary for the functional operation of the advertisement output device 10.
  • the terminal storage unit 14 may largely include a program area and a data area.
  • the advertisement output device 10 activates each function in response to a user's request, the advertisement output device 10 executes corresponding application programs under the control of the terminal controller 11 to provide each function.
  • the terminal storage unit 14 stores an operating system for booting the advertisement output device 10, a program for executing an application, and the like.
  • the audio processor 15 transmits an audio signal input from a speaker SPK or a microphone MIC for reproducing and outputting an audio signal to the terminal controller 11.
  • the audio processor 15 may convert an analog signal input through a microphone into a digital format and transmit the converted audio signal to the terminal controller 11.
  • the audio processor 15 may convert an audio signal of a digital format output from the terminal controller 11 into an analog signal and output the analog signal through a speaker.
  • the audio processor 15 according to the present invention outputs an effect sound or an execution sound according to the execution of the application and the advertisement provision.
  • the terminal communication unit 18 performs a function for transmitting and receiving data through the advertisement service apparatus 20 and the communication network 30.
  • the terminal communication unit 18 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, and RF receiving means for low-noise amplifying and down-converting the received signal.
  • the terminal communication unit 18 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown).
  • the wireless communication module is configured to transmit and receive data according to a wireless communication method.
  • any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module may be used. Data may be transmitted and received to the advertisement service device 20 by using.
  • the wired communication module is for transmitting and receiving data by wire.
  • the wired communication module may transmit and receive data to and from the advertisement service device 20 by accessing the communication network 30 through a wired line.
  • the terminal communication unit 18 according to the present invention communicates with the advertisement service apparatus 20 and the advertisement apparatus 40 to transmit and receive data for providing an advertisement of the mobile application.
  • the terminal communication unit 18 may request advertisement data from the advertisement service apparatus 20 through the communication network 30, and may receive advertisement data from the advertisement service apparatus 20.
  • the content output unit 16 outputs specific content that the advertisement output device 10 services to a user. For example, when the advertisement output device 10 is a game application that provides a game service, the content output unit 16 outputs content related to the game. In addition, when the advertisement output device 10 is a clothing shopping mall web site, the content output unit 16 outputs the contents related to the clothing provided by the shopping mall.
  • the advertisement output unit 17 serves to output advertisement data transmitted from the advertisement service apparatus 20 through the terminal communication unit 18.
  • the advertisement output unit 17 may include one or more inventory 17a, where the inventory 17a means a predetermined space where advertisement data is output.
  • the advertisement output device 10 when the advertisement output device 10 is an application, the advertisement output device 10 may be a predetermined space in which advertisement data such as the top or bottom of the application is output.
  • the advertisement output unit 17 outputs the advertisement data received from the advertisement service apparatus 20 through the terminal communication unit 18, where the output advertisement data is output through the content output unit of the other advertisement output apparatus. And the advertisement data for the specific content serviced.
  • the terminal controller 11 may be a process device that drives an operating system (OS) and each component.
  • OS operating system
  • the terminal controller 11 according to an embodiment of the present invention executes an application provided from the advertisement service apparatus 20.
  • the terminal controller 11 requests the advertisement device 40 for an advertisement related to the running application.
  • the terminal controller 11 receives the advertisement provided by reflecting whether the target application included in the previously registered advertisement information matches the currently executing application according to the preset advertisement exposure quantity. Thereafter, the terminal controller 11 outputs the received advertisement to the application execution screen.
  • the advertisement output device 10 includes an application execution module 11a.
  • the application execution module 11a may execute an application provided from the advertisement service apparatus 20 and performs a function of outputting an advertisement received from the advertisement apparatus 40 on an application execution screen.
  • FIG. 4 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention shown in FIG. 1.
  • the advertisement service apparatus 20 may include a service communication unit 21, a service control unit 22, a service storage unit 23, a service providing unit 24, and a service.
  • the verification unit 25, the service determination unit 26, the advertisement registration unit 27, the user information processing unit 28 and the advertisement scheduling unit 29 may be configured.
  • the service communication unit 21 transmits the advertisement data to the two or more advertisement output devices 10 through the communication network 30, and separates the advertisement data for the specific content provided by the advertisement output device 10 into a separate advertisement device ( 30) may perform a role of receiving.
  • the service communication unit 21 may transmit an advertisement determined based on the advertisement scheduling information determined by the advertisement scheduling unit 29 to the advertisement output device. If there is separate advertisement request information from the advertisement output device, the service communication unit 21 may perform advertisement transmission.
  • the service control unit 22 performs overall control of the advertisement service device 20 according to an embodiment of the present invention.
  • the service control unit 22 for this purpose includes a rating evaluation module 22a, an advertisement quantity control module 22b, The application providing module 22c and the advertisement information registration module 22d may be configured.
  • the rating module 22a serves a specific content, and the advertisement output device 10 having excellent advertisement effect with respect to two or more advertisement output devices 10 for outputting advertisement data, and the advertisement output device 10 that is not. In order to distinguish, it plays a role in calculating a rating.
  • the rating module 22a may determine the number of user accesses (UV), the number of service page accesses (PV), the number of ad impressions compared to the number of ad requests (IMPR / REQ), and the ad impressions when the advertisement output device 10 is rated.
  • the number of ad clicks (CLK / IMPR) versus number of ad requests (CLK / REQ) is used.
  • the UV parameter here means the number of user connections.
  • the number of user accesses may be the number of terminals on which the application is installed.
  • the advertisement output device 10 is a web site serving a specific content
  • the number of user accesses may be the number of users who visit the average daily.
  • the PV parameter refers to the number of service page connections.
  • the service page refers to a page constituting one screen of the application.
  • the service page refers to a page constituting the entire or specific area of the web site.
  • the PV parameter is a parameter indicating how many users are connected to each service page constituting the advertisement output device 10, and the PV parameter may be greater than or equal to the UV parameter.
  • the IMPR / REQ parameter means the number of advertisement impressions compared to the number of advertisement requests.
  • the REQ is the number of inventory, which is a predetermined space where the advertisement data can be exposed in the advertisement output apparatus 10, and the advertisement output apparatus 10 requests advertisement data from the advertisement service apparatus 20 for each inventory.
  • the advertisement output device 10 may include at least one inventory on a service page of the application, and the application may request and receive advertisement data for each inventory of the service page.
  • IMPR also means the number of ad views in the inventory. For example, when the service page of the application includes at least one inventory, it means the number of advertisement views counted when advertisement data is output through the inventory. That is, the IMPR / REQ parameter is a parameter that indicates the number of exposures of the advertisements to the number of advertisement requests requested by the advertisement output apparatus 10.
  • CLK / IMPR means the number of ad clicks compared to the number of ad impressions.
  • CLK means the user's click event.
  • at least one inventory exists in a service page of an application, and means the number of advertisement clicks that are counted when a click event for the advertisement data is generated from a user while advertisement data is output through the inventory.
  • the IMPR is the number of advertisement views in the inventory
  • the CLK / IMPR is a parameter for measuring the number of advertisement clicks that are actually generated while exposing the advertisement data for each inventory.
  • CLK / REQ refers to the number of ad clicks compared to the number of ad requests.
  • the REQ is the number of inventory that is a predetermined space where the advertisement output apparatus 10 can expose the advertisement data, and the advertisement output apparatus 10 requests the advertisement data from the advertisement service apparatus 20 for each inventory.
  • the CLK is a user's click event actually generated, and the CLK / REQ refers to a parameter for measuring the actual number of clicks on an advertisement compared to the number of advertisement requests requested by the advertisement output device 10.
  • the rating module 22a calculates a value of the above-described parameter for each advertisement output device 10, and compares the calculated parameter with a predetermined rating criterion to calculate a rating for the advertisement output device 10.
  • the preset grade criteria are as follows.
  • Table 1 ranking UV PV IMPR / REQ CLK / IMPR CLK / REQ Grade 1 10,000,001- 100,000,001- 81% ... 11% ... 11% ... Grade 2 ⁇ 10,000,000 ⁇ 100,000,000 ⁇ 80% ⁇ 10% ⁇ 10% Grade 3 To 5,000,000 ⁇ 50,000,000 ⁇ 70% ⁇ 5% ⁇ 5% Grade 4 To 1,000,000 ⁇ 10,000,000 ⁇ 60% ⁇ 1% ⁇ 1% Grade 5 ⁇ 100,000 To 1,000,000 ⁇ 50% ⁇ 0.1% ⁇ 0.1%
  • each parameter value of the first advertisement output device 10a calculated by the rating module 22a is UV 6,600,000, PV 72,000,000, IMPR / REQ 75%, CLK / IMPR 6%, CLK / REQ 5%.
  • the rating evaluation module 22a may evaluate the rating of the first advertisement output device 10a as being two levels by comparing the calculated parameter with a predetermined rating standard.
  • the rating module 22a is a second The advertisement output device 10b may be rated as having a first grade.
  • the rating module 22a stores the ratings calculated for each advertisement output device 10 as information 23a about the advertisement output device of the service storage unit 23 to be described later.
  • the advertisement quantity control module 22b distributes the advertisement data quantity suitable for each other between the advertisement output apparatuses 10 according to the rating evaluation calculated for each advertisement output apparatus 10.
  • the advertisement data for the content serviced by the first advertisement output device 10a is distributed to the second advertisement output device 10b, and the advertisement data for the content serviced by the second advertisement output device 10b is provided. 1 serves to distribute to the advertisement output device (10a).
  • the advertisement quantity control module 22b distributes the advertisement data quantity in consideration of the grade of each advertisement output device 10.
  • the first grade advertising output device is 100% more than the second grade advertising output device.
  • Ad data may be assigned.
  • the advertisement volume control module 22b allocates 1,000 pieces of advertisement data of the second advertisement output device 10b having the first grade to the first advertisement output device 10a having the second grade, and the second advertisement having the first grade.
  • the quantity of 500 advertisement data of the 1st advertisement output apparatus 10a which is a 2nd grade is distributed to the output apparatus 10b.
  • the advertisement quantity control module 22b allocates advertisement data below a maximum quantity of advertisement data that the advertisement output device 10 can allow. For example, when the number of REQs of the first advertisement output device 10a is 950, the advertisement quantity control module 22b may distribute the advertisement data quantity within the 950 units.
  • the advertisement quantity control module 22b may include advertisement data, eg, the first advertisement output apparatus 10a, for content provided by another advertisement output apparatus to one advertisement output apparatus, for example, the second advertisement output apparatus 10b. And when the advertisement data for the content serviced by the third advertisement output apparatus 10c is distributed over the maximum quantity, the advertisement advertisement apparatus of the first advertisement output apparatus 10a and the third advertisement output apparatus 10c to the higher grade advertisement output apparatus.
  • the advertisement data may be controlled to be preferentially distributed.
  • the advertisement quantity control module 22b may calculate a rating for each inventory of the advertisement output device 10. If the rating is calculated for each inventory, the advertisement quantity control module 22b may distribute the advertisement data quantity for each inventory of the advertisement output device.
  • the advertising effect can be measured, thereby more accurately evaluating the advertising medium.
  • the application providing module 22c performs a function of providing an application in response to a request of the advertisement output device 10. Meanwhile, when the application is executed, the advertisement information registration module 22d sends advertisement information including an advertisement, a target application, and an advertisement exposure quantity to the advertisement device 40 so as to expose the advertisement at the request of the advertisement output device 10. Register.
  • the advertisement service device 20 is configured to include a service storage unit 23 for storing a variety of information generated during the process described above.
  • the service storage unit 23 stores and manages the basic information about the advertisement output device 10 and the rating evaluation result of the advertisement output device 10 as the advertisement output device information 23a. can do.
  • one or more advertisement data 23b for the advertisement output device 10 may be stored and managed.
  • the service storage unit 23 sets a program for providing an application and advertisement information, and stores a program for registering the advertisement information with the advertisement device 40.
  • the service storage unit 23 stores a plurality of applications in the application DB (23c).
  • the service storage unit 23 stores the advertisement DB 32d, which stores and manages the advertisement content registered by the advertisement registration unit 27, and at the request of the service communication unit 21. It may be implemented to send the requested advertising content.
  • the advertisement DB 32d an advertisement product type, a paid advertisement, a free advertisement, and the like may be classified and stored for each advertisement.
  • the service storage unit 23 may include all types of storage media such as RAM, ROM, hard disk, flash memory, CD-ROM, DVD, as well as network access storage.
  • the advertisement service apparatus 20 includes a service providing unit 24 for providing an advertisement to each of the plurality of advertisement output devices 10, and a service confirmation unit for confirming a supply guarantee rate for the advertisement. (25) and, for each of the plurality of advertisement output devices 10, an advertisement limit amount for the advertisement and a supply expected time, which is a time for providing all of the advertisements corresponding to the advertisement limit amount, are determined, and during the determined supply estimated time. It has a configuration that includes a service determination unit 26 to provide an advertisement of the advertisement limiting amount.
  • the whole or at least part of the configuration of the advertisement service apparatus 20 including the above-described service providing unit 24, the service checking unit 25, and the service determining unit 26 may be implemented in the form of a software module executed by a processor. Or may be implemented through a combination of software modules and hardware.
  • the service provider 24 performs a function of providing an advertisement. More specifically, the service provider 24 provides the requested advertisement to each of the plurality of advertisement output apparatuses 10 when an advertisement request is received from each of the plurality of advertisement output apparatuses 10.
  • the service providing unit 24 provides an advertisement within the total amount of the advertisement registered by the advertiser, whereas, if the advertising limit is already determined, the determined advertising limit is determined. Of course, we will only advertise within limits.
  • the service confirmation unit 25 performs a function of confirming the advertisement history information. More specifically, the service confirmation unit 25, when a period (eg, 1 day) to determine the advertising limit amount arrives, a plurality of advertisement output device 10 based on the advertisement history information collected until the current cycle arrives; The amount of advertisement provided for the advertisement, the amount of advertisement display received by displaying the advertisement in the plurality of advertisement output devices 10, the amount of installation of the application installed in the plurality of advertisement output devices, and the like.
  • a period eg, 1 day
  • the service confirmation unit 25 identifies the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> in checking the advertisement history information.
  • the service confirmation unit 25 may accumulate advertisements and cumulative advertisements for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> based on the advertisement history information.
  • the display amount, the cumulative installation amount, the cumulative advertisement display amount, and the cumulative installation amount can be confirmed.
  • the service confirmation unit 25 performs a function of confirming the advertisement display rate and installation rate. More specifically, the service confirmation unit 25 checks the advertisement display rate and the installation rate corresponding to the ratio between the confirmed information provided advertisement advertisement amount, advertisement display amount, and installation amount based on the advertisement history information.
  • the advertisement display rate is the ratio between the advertisement display amount and the advertisement display amount as shown in [Equation 1] below
  • the installation rate refers to the ratio between the installation amount and the advertisement display amount as shown in [Equation 2] below.
  • Install Through Ratio (ITR) install volume / advertisement display volume
  • the confirmation unit 220 identifies the application display rate and the installation rate by identifying each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>.
  • the verification unit 220 may display cumulative advertisement display rates for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> as shown in Equations 3 and 4 below. can confirm.
  • App cumulative ad display rate App cumulative ad display volume / App cumulative ad serving volume * 10
  • Web cumulative advertisement display rate Web cumulative advertisement display volume / Web cumulative advertisement serving volume * 10
  • the service confirmation unit 25 checks the installation rate as shown in [Equation 5] and [Equation 6] below, the application type advertisement output device (10 ⁇ App>) and the web type advertisement output device 10, similar to the advertisement display rate ⁇ Web>) You can check the cumulative advertisement display rate for each.
  • App cumulative install rate (ITR) App cumulative install volume / App cumulative ad display volume
  • Web cumulative installation rate (ITR) Web cumulative installation volume / Web cumulative advertisement display volume
  • the cumulative installation rate is a predetermined average value (average installation rate of the same industry advertisements), and when the cumulative advertisement display amount to be the numerator is '0', the cumulative installation rate is 0. May be a predetermined minimum value (lowest install rate of ads of the same industry).
  • the service determination unit 26 performs a function of determining an advertisement limiting amount for the plurality of advertisement output devices 10.
  • the service determination unit 26 determines the advertisement limit amount so that the application can be installed by the installation target amount in the plurality of advertisement output devices 10, so that the service provider 24 advertises only within the determined advertisement limit amount. To provide.
  • the installation target amount is calculated by converting the total installation target amount during the advertisement execution period set by the advertiser into minute units (1 minute), as shown in Equation 7 below.
  • Such an installation target amount may be divided into an installation target amount for each minute for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> as shown in Equations 8 and 9 below. Can be.
  • App installation target App cumulative installation / (App cumulative installation + Web cumulative installation) x 1 min total installation
  • the determination unit 220 determines a plurality of advertisement output devices 10 in order to determine an advertisement limit amount for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>.
  • the advertisement display request amount required to be installed as much as the installation target amount is checked, and further, the advertisement providing request amount confirmed to be required to display the advertisement as much as the advertisement display demand amount is determined as the advertisement limit amount. .
  • 1 minute App advertisement limit 10 x (1 minute App installation target / App cumulative install rate) x (10 / App cumulative ad display rate)
  • the advertisement display demand amount corresponds to a result value obtained by inverting the installation rate to an installation target amount
  • the advertisement provision demand amount corresponds to a result value obtained by inverting an advertisement display rate to the advertisement display demand amount.
  • a plurality of advertisement output device 10 has received and displayed the advertisement and the advertisement history to confirm whether the application associated with the advertisement is installed
  • the advertisement limiting amount which is an advertisement providing amount that can be provided to the plurality of advertisement output devices 10
  • the advertisement limiting amount is determined based on the information, so that the advertisement is provided only within the determined limit of advertisement amount, so that the advertisements in the plurality of advertisement output devices 10 It is possible to ensure that the relevant application is installed only as much as the installation target amount.
  • the advertisement registration unit 27 may be implemented to receive advertisement content to be transmitted to the advertisement output device. Various advertisements to be sent to the advertisement output device may be registered through the advertisement register. Advertisements registered through the advertisement registration unit 27 may be assigned respective identifier information.
  • the user information processor 28 may be implemented to process information for providing an advertisement for each advertisement output device.
  • Information for providing an advertisement for each advertisement output device may be expressed in terms of advertisement determination information for each advertisement output device.
  • the advertisement provided to the advertisement output device may be determined and provided based on a previous advertisement content related record corresponding to the advertisement output device.
  • the advertisement service apparatus 20 may transmit the advertisement to the advertisement output apparatus based on the frequency of advertisements exposed to the advertisement output apparatus from the medium previously accessed by the advertisement output apparatus, the number of advertisements clicked by the advertisement output apparatus, and the like. Can be decided on. That is, the user information processor 28 may be implemented to process advertisement determination information for each advertisement output device, which is information for determining an advertisement to be transmitted to the advertisement output device.
  • the advertisement scheduling unit 29 may schedule an advertisement to be transmitted to an individual advertisement output device that accesses a specific medium based on the individual user information of the user information processing unit 28. For example, the advertisement scheduling unit 29 may receive information about the CTR for each medium of the advertisement output device and determine whether to expose the CPM advertisement or the CPC advertisement for a specific medium based on the threshold value of the CTR. have. In addition, as described above with reference to FIG. 2, the advertisement product type and the advertisement priority of the advertisement output device may be determined for each medium based on the individual medium statistical information for each advertisement and all medium statistical information for each advertisement.
  • the advertisement scheduling unit 29 may sequentially schedule the first advertisement, the third advertisement, and the second advertisement.
  • the advertisement scheduling unit 29 determines whether the first advertisement, the second advertisement, and the third advertisement, which are set in priority, is terminated. Can be scheduled.
  • the advertisement scheduling unit 29 may set and transmit a ratio of a priority advertisement (first advertisement, second advertisement, third advertisement) and random advertisement at a predetermined ratio (8: 2).
  • the advertisement scheduling unit 29 determines that at least one of the first advertisement, the second advertisement, and the third advertisement is terminated, the advertisement output is adjusted by adjusting the ratio of the priority advertisement and the random advertisement except the corresponding advertisement. Advertisements can be sent to the device.
  • a predetermined ratio for example, 8: 2 of the paid advertisement and the free advertisement among the advertisements of the CPC is set.
  • Various advertisements may be randomly scheduled to transmit advertisements to the advertisement output device. If there is no CPC advertisement, the advertisement may be transmitted to the advertisement output device by randomly scheduling the ratio of the paid advertisement and the free advertisement to 8: 2 regardless of the product type.
  • the advertisement scheduling unit 29 may perform advertisement scheduling based on individual user information based on a log 1 hour before the scheduling time. Ad scheduling may be performed every 10 minutes to transmit the scheduled advertisement.
  • the advertisement scheduling unit 29 sets the ratio of the paid advertisement and the free advertisement regardless of the product type. For example, it may be set to about 8: 2) and randomly selected and transmitted to the advertisement output device.
  • the advertisement scheduling unit 29 may transmit various advertisements randomly regardless of the product type to send out various advertisements within the limited advertisement resources and obtain response information about the advertisement of the user.
  • the main configuration and operation method of the advertisement service device 20 according to the embodiment of the present invention have been described above.
  • the advertisement service apparatus 20 has the same configuration as a conventional web server or network server.
  • software includes program modules implemented through languages such as C, C ++, Java, Visual Basic, Visual C, and the like.
  • the advertising service device 20 may be implemented in the form of a web server or a network server, which is generally connected to an unspecified number of clients and / or other servers via an open computer network such as the Internet, and which is connected to a client or other web. It refers to a computer system that receives a server's task execution request and derives and provides a work result thereof, and a computer software (web server program) installed therefor.
  • the advertisement service device 20 is a web server program that is provided in a variety of operating systems, such as DOS (DOS), Windows (Windows), Linux (UNIX), Macintosh (Macintosh) in general server hardware It can be implemented by using, and representative examples may be a website (Website) used in the Windows environment, Internet Information Server (IIS) and CERN, NCSA, APPACH used in the Unix environment.
  • DOS DOS
  • Windows Windows
  • Linux UNIX
  • Macintosh Macintosh
  • Website used in the Windows environment
  • IIS Internet Information Server
  • CERN Internet Information Server
  • NCSA NetCSA
  • APPACH used in the Unix environment.
  • the advertisement service device 20 may classify service subscription information, store and manage the service subscription information in a member database, and the database may be implemented inside or outside the advertisement service device 20.
  • the database implemented in the advertisement service device 20 may be a service storage unit 23.
  • the advertisement service device 20 of the present invention may be implemented as one or more servers operating in a server-based computing or cloud.
  • information transmitted and received through the advertisement providing system 100 may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet.
  • cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data.
  • all information transmitted and received between the one or more advertisement output device 10 and the advertisement service device 20 is stored in a cloud computing device on the Internet, and can be transmitted anytime, anywhere.
  • the specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or modified from the structures and structural equivalents disclosed herein. It may be implemented in computer software, firmware or hardware, including, or a combination of one or more of them. Implementations of the subject matter described herein relate to one or more computer program products, ie computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of an apparatus according to the invention. It may be implemented as the above module.
  • the computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.
  • FIG. 5 is a flowchart illustrating a method of allocating advertisement data according to an embodiment of the present invention
  • FIG. 6 is a flowchart illustrating a method of calculating a rating for each advertisement output device according to an embodiment of the present invention
  • 7 is a flowchart illustrating a method for allocating advertisement data according to a rating according to an embodiment of the present invention.
  • an advertisement service apparatus 20 may first be provided from at least one advertisement providing apparatus (not shown) that provides and manages content to the advertisement output apparatus 10.
  • the advertisement data may be received and obtained (S100).
  • the advertisement service device 20 performs rating evaluation for each advertisement output device 10 (S200).
  • the two or more advertisement output devices 10 may be in a state in which a mutual advertisement service is promised in advance, but is not limited thereto.
  • the advertisement service device 10 collects information on two or more advertisement output devices 10 to provide a cross advertisement service. (S201).
  • the information on the advertisement output device 10 may obtain information about the advertisement output device 10 from an advertisement providing device (not shown) in step S100 of FIG. 5.
  • the advertisement service device 20 calculates UV, PV, IMPR / REQ, CLK / IMPR, and CLK / REQ parameters for each advertisement output device 10 (S203).
  • the UV parameter refers to the number of user connections
  • the PV parameter refers to the number of service page connections.
  • IMPR / REQ is a parameter representing the number of advertisement impressions compared to the number of advertisement requests
  • CLK / IMPR is a parameter representing the number of advertisement clicks compared to the number of advertisement impressions
  • CLK / REQ is a parameter that indicates the number of clicks on an advertisement compared to the number of advertisement requests.
  • the advertisement service apparatus 20 may calculate a rating for the advertisement output apparatus 10 by comparing with the preset rating criteria (S205). Then, the advertisement service device 20 stores the rating result of the advertisement output device 10 (S207).
  • the advertisement service apparatus 20 according to the rating evaluation result calculated by the advertisement output apparatus 10, the advertisement data for the content serviced by another advertisement output apparatus for one advertisement output apparatus.
  • the volume is distributed and the corresponding advertisement data is provided to each advertisement output device according to the distributed advertisement data volume (S300).
  • the advertisement data allocation method will be described with reference to FIG. 7, and the advertisement service apparatus 20 receives an advertisement data request from any one advertisement output apparatus 10 (S301). For example, when an advertisement data request is received from the first advertisement output device 10a, the advertisement service device 20 checks the rating evaluation result of the first advertisement output device 10a (S303).
  • the step of receiving the advertisement data request may be omitted. If the step of receiving the advertisement data request is omitted, the advertisement service device 20 calculates a rating for each advertisement output device 10. The advertisement data may be distributed according to the rating, and then the advertisement data request may be received.
  • the advertisement service device 10 distributes the advertisement data according to the rating evaluation result (S305). For example, when the rating evaluation result of the first advertisement output apparatus 10a is two grades, and the rating evaluation result of the second advertisement output apparatus 10b that registered the advertisement data is first grade, the advertisement service apparatus 10 may determine the first grade.
  • the advertisement data of the second advertisement output device 10b may be distributed to the advertisement output device 10a to a maximum quantity or less that the first advertisement output device 10a may allow.
  • the advertisement data of the first advertisement output device 10a is distributed to the second advertisement output device 10b by a multiple of the quantity of advertisement data distributed to the first advertisement output device 10a.
  • the advertisement service device 20 may include the first advertisement output device 10a and the second advertisement output device 10b. To distribute the advertising data one-to-one.
  • the maximum quantity of the advertisement data of the first advertisement output device 10a can be exposed to three, the allocated advertisement data of the second advertisement output device 10b is five, and the third advertisement output is available.
  • the advertisement service device 20 checks the rating evaluation result of the second advertisement output device 10b and the third advertisement output device 10c, The advertisement data of the second advertisement output device 10b is first assigned to the first advertisement output device 10a.
  • the advertisement service apparatus 20 may transmit the advertisement data to the corresponding advertisement output apparatus 10.
  • the present invention by distributing the amount of advertising data between the advertising output device having excellent advertising effect and the poor advertising output device that is not good, it is possible to further increase the advertising effect, a large amount in the advertising output device with excellent advertising effect. If the advertising data is assigned, by adjusting it by using the advertising grade, there is an excellent effect that the amount of advertising data can be adjusted more easily.
  • FIG. 8 is a block diagram showing the configuration of an advertisement apparatus according to the present invention.
  • the advertisement device 40 includes a control unit 41, a storage unit 42, and a communication unit 43.
  • the control unit 41 includes a media management module 41a, an advertisement management module 41b, and an advertisement sending module 41c
  • the storage unit 42 includes an advertisement information DB 42a.
  • the communication unit 43 communicates with the advertisement output device 10 and the advertisement service device 20 through the communication network 30 to transmit and receive data for providing an advertisement of the mobile application.
  • the communication unit 43 according to the present invention receives the advertisement information provided from the advertisement service apparatus 20, and at the request of the advertisement output apparatus 10, the advertisement included in the advertisement information to the advertisement output apparatus 10. send.
  • the storage unit 42 stores all programs according to the execution of the function of the advertisement service apparatus 20.
  • the storage unit 42 according to the present invention is a program for managing an advertisement service apparatus 20 for registering advertisements provided through applications and applications, advertisements included in advertisement information registered through the advertisement service apparatus 20.
  • the program stores a target application for transmitting an advertisement and a program for managing an advertisement exposure quantity for an advertisement sent to the target application, and a program for managing advertisement information for each target application for transmitting the corresponding advertisement to the target application.
  • the storage unit 42 stores advertisement information registered from the advertisement service apparatus 20 in the advertisement information DB 42a.
  • the advertisement information may be divided into 'A-001-A', 'A-002-B', 'B-003-A', and 'B-004-A'.
  • the A service device may provide the advertisement 001 to the A target application which is its application to correspond to the preset advertisement exposure number, or the advertisement 002 to the B target application which is the application of another medium to the preset advertisement exposure number.
  • the B service apparatus provides the advertisement 004 to the A target application, which is an application of another medium, to correspond to the preset advertisement exposure number, or the advertisement 003 to the B target application, which is its application, to the preset advertisement exposure number.
  • the A target application which is an application of another medium
  • the control unit 41 may be a process device for driving an operating system and each component.
  • the controller 41 according to an embodiment of the present invention registers the advertisement information set to expose each advertisement to the application from the plurality of advertisement service apparatuses 20.
  • the controller 41 checks the registered advertisement information from the plurality of advertisement service apparatuses 20 in response to a request of the advertisement output apparatus 10 executing an application provided from the plurality of service apparatuses 30.
  • the controller 41 reflects whether the executed application matches the target application included in the advertisement information, and transmits an advertisement associated with the target application to the advertisement output device 10 according to a preset advertisement exposure quantity.
  • the controller 41 analyzes the registered advertisement information from the advertisement service apparatus 20 and checks the information on the advertisement, the target application, and the advertisement exposure quantity. That is, the controller 41 checks the registered advertisement information for each application provided by the service device, checks the number of times to expose each advertisement, and provides the advertisement to the advertisement output device 10 according to the confirmed number. For example, when the advertisement information registered through the A service apparatus is the advertisement B, the target application C, and the advertisement exposure quantity (100 times), the control unit 41 of the advertisement apparatus 40 is the target application (C).
  • the advertisement B may be transmitted as much as 100 times the advertisement exposure quantity.
  • the controller 41 may additionally receive and manage a target application, which is a target of advertisement transmission, and a desired exposure quantity to be transmitted from the advertisement service apparatus 20.
  • the controller 41 includes a media management module 41a, an advertisement management module 41b, and an advertisement delivery module 41c.
  • the media management module 41a according to the present invention performs a function of managing an advertisement service device 20 that registers an application and an advertisement provided through the application.
  • the advertisement management module 41b manages an advertisement included in the advertisement information registered through the advertisement service apparatus 20, a target application for transmitting the advertisement, and a function of managing an advertisement exposure quantity for the advertisement transmitted to the target application.
  • the advertisement sending module 41c performs a function of managing the advertisement information for each target application in order to send the corresponding advertisement to the target application.
  • FIG. 9 is a flowchart illustrating a method of operating a terminal for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • the advertisement output device 10 for providing an advertisement of a mobile application executes an application provided from the advertisement service device 20 in step S11.
  • the advertisement output device 10 requests the advertisement device 40 for an advertisement related to the application being executed in step S13.
  • the advertisement output device 10 checks whether an advertisement is received from the advertisement device 40 in step S15.
  • the advertisement output device 10 receives an advertisement provided by reflecting whether the target application included in the previously registered advertisement information matches the running application according to the preset advertisement exposure quantity. Thereafter, the advertisement output device 10 outputs the advertisement received in operation S17 to the application execution screen.
  • FIG. 10 is a flowchart illustrating a method of operating a service apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • the advertisement service apparatus 20 for providing an advertisement of a mobile application provides an application according to a request of the advertisement output device 10, and provides advertisement information to expose each advertisement to the application.
  • Set and register the set advertisement information in the advertisement device 40 (S21 to S25).
  • the advertisement information includes information about the target application and the advertisement exposure quantity for exposing the advertisement to the application of the own application or another service device.
  • the advertisement information may be divided into 'A-001-A', 'A-002-B', 'B-003-A', and 'B-004-A'.
  • the A service device may provide the advertisement 001 to the A target application, which is the application of Jasing, to correspond to the preset number of advertisement exposures, or the advertisement 002 to the B target application, which is an application of another medium, to the preset advertisement exposure number.
  • the B service apparatus provides the advertisement 004 to the A target application, which is an application of another medium, to correspond to the preset advertisement exposure number, or the advertisement 003 to the B target application, which is its application, to the preset advertisement exposure number. Provide corresponding ones.
  • FIG. 11 is a flowchart illustrating a method of operating an advertisement apparatus for providing an advertisement of a mobile application according to an embodiment of the present invention.
  • the advertisement device 40 for providing an advertisement of a mobile application registers advertisement information set to expose each advertisement to the application from the plurality of advertisement service apparatuses 20 in step S41. do.
  • the advertisement device 40 checks whether a signal for requesting an advertisement is received from the advertisement output device 10.
  • the advertisement device 40 checks the advertisement information registered from the plurality of advertisement service apparatuses 20 in step S35.
  • the advertisement device 40 transmits an advertisement associated with the target application to the advertisement output device 10 according to a preset advertisement exposure quantity by reflecting whether the application executed in step S37 matches the target application included in the advertisement information. .
  • the advertisement device 40 analyzes the advertisement information registered from the advertisement service device 20 to check the information on the advertisement, the target application, and the advertisement exposure quantity.
  • the advertisement device 40 checks the advertisement information registered for each application provided by the service device, checks the number of times to expose each advertisement, and provides the advertisement to the advertisement output device 10 according to the confirmed number. .
  • the advertisement device 40 executes the advertisement for executing the target application C.
  • the advertisement B may be sent out as much as 100 times the advertisement exposure quantity.
  • the advertisement device 40 may additionally receive and manage a target application which is an object of advertisement transmission from the advertisement service apparatus 20 and a desired exposure quantity to be transmitted.
  • 12A to 12D are exemplary diagrams for describing an advertisement providing method of a mobile application.
  • the A service device provides the A application, and the A service device provides the advertisement 801 through the A application.
  • the B service apparatus provides the B application, and the B service apparatus provides the advertisement 803 through the B application.
  • the specific terminal A may receive the advertisement 805.
  • an advertisement 805 provided from the B service apparatus through the A application is provided.
  • the specific terminal B receives the advertisement information.
  • the application is executed, an advertisement 807 provided from the A service device through the B application is provided.
  • each of the plurality of advertisement output devices 10 requests an advertisement to the advertisement service apparatus 20 through a software development kit (SDK) mounted on an advertisement medium, and serves as an advertisement service in response to the advertisement request. It receives and displays an advertisement from the device 20, and further downloads and installs an application related to the displayed advertisement (S110 to S120).
  • SDK software development kit
  • the advertisement service device 20 transmits to the plurality of advertisement output devices 10 based on the advertisement history information collected until the current period arrives.
  • the amount of advertisement provided for the advertisement, the amount of advertisement display displayed by receiving the advertisement from the plurality of advertisement output devices 10, and the amount of installation of applications installed in the plurality of advertisement output devices are checked (S130).
  • the advertisement service apparatus 20 checks the advertisement display rate and the installation rate corresponding to the ratio between the confirmed information, the advertisement providing amount, the advertisement display amount, and the installation amount based on the advertisement history information (S140).
  • the advertisement service apparatus 20 confirms the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate, and also confirms the ratio between the advertisement display amount and the installation amount as the installation rate.
  • the advertisement service apparatus 20 determines an advertisement limiting amount so that the application can be installed as much as the installation target amount in the plurality of advertisement output apparatuses 10, and then, even when an advertisement is requested from the plurality of advertisement output apparatuses 10.
  • the advertisement is provided only within the determined advertisement limit amount (S150 to S170).
  • the service determination unit 26 confirms the advertisement display request amount required for the application to be installed by the installation target amount in the plurality of advertisement output devices 10 as the result of inverting the installation rate to the installation target amount.
  • the service determination unit 26 determines the advertisement providing request amount, which is determined to be required to display the advertisement as much as the advertisement display request amount, in the plurality of advertisement output devices 10 as the advertisement limiting amount.
  • the service determination unit 26 may check the value of the result of inverting the advertisement display rate to the advertisement display demand as the advertisement providing request.
  • the service provider 24 provides the requested advertisement to each of the plurality of advertisement output devices 10 (S210 to S220).
  • the service provider 24 will provide the advertisement within the total amount of advertising registered by the advertiser, whereas, if the advertising limit is already determined, the determined advertising limit Of course, we will only advertise within limits.
  • the service confirmation unit 25 may apply to the plurality of advertisement output devices 10 based on the advertisement history information collected until the current period arrives.
  • the amount of advertisement provided for the advertisement, the amount of advertisement display received by displaying the advertisement in the plurality of advertisement output devices 10, and the amount of installation of applications installed in the plurality of advertisement output devices are checked (S230).
  • the service confirmation unit 25 identifies the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> in checking the advertisement history information.
  • the service confirmation unit 25 accumulates the cumulative advertisement provision amount and the cumulative advertisement for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web> based on the advertisement history information.
  • the display amount, the cumulative installation amount, the total cumulative advertisement display amount, and the total cumulative installation amount can be checked.
  • the service confirmation unit 25 checks the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate based on the advertisement history information and confirms the ratio between the advertisement display amount and the advertisement display amount as the advertisement display rate, and also The ratio is confirmed as the installation rate (S240-S250).
  • the service confirmation unit 25 identifies the application display rate and the installation rate, and identifies each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>. .
  • the service determiner 26 may determine a plurality of advertisement output devices 10 to determine an advertisement limit amount for each of the application type advertisement output device 10 ⁇ App> and the web type advertisement output device 10 ⁇ Web>.
  • step S260 the advertisement display requirement required for installing the application by the installation target amount is checked.
  • the service determination unit 26 confirms the result of inverting the installation rate to the installation target amount as the advertisement display request amount.
  • the service determining unit 26 determines the amount of advertisement provision required to be determined to be required to display as many advertisements as the advertisement display requirement in the plurality of advertisement output apparatuses 10 as an advertisement limiting amount, thereby causing the provider 210 to provide the advertisement 210. Subsequently, even when an advertisement is requested from the plurality of advertisement output apparatuses 10, the advertisement may be provided only within the determined advertisement limit (S270-S300).
  • the service determining unit 26 confirms the result of inverting the advertisement display rate to the advertisement display demand as the advertisement providing request.
  • a plurality of advertisement output devices 10 receive and display advertisements, and have an advertisement history for confirming whether an application associated with the advertisement is installed.
  • the advertisement limiting amount which is an advertisement providing amount that can be provided to the plurality of advertisement output devices 10, is determined based on the information, so that the advertisement is provided only within the determined limit of advertisement amount, so that the advertisements in the plurality of advertisement output devices 10 It is possible to ensure that the relevant application is installed as much as the target installation amount.
  • 15 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an exemplary embodiment of the present invention.
  • FIG. 15 a method of determining an advertisement product type of an advertisement to be provided for each user based on a user's medium use time and clicks for each medium will be posted.
  • Information about a user's usage time for each medium is obtained (step S500).
  • the information on the usage time for each medium may be obtained through impression (or exposure) for each medium used by the user for one hour.
  • Media-specific impressions may be advertising exposure.
  • the advertisement exposure amount may indicate the number of times the advertisement exposure has occurred to the user through the medium.
  • the number of impressions may be determined based on the number of page views
  • the keyword advertisement the number of impressions may be determined based on the number of views of the corresponding keyword.
  • the advertisement of the web page is also loaded every time the web page on which the advertisement is placed is loaded, so that the page view may be determined as the number of times of exposure.
  • keyword advertising when a user searches on a keyword in a search engine, the advertisement appears on the first page of the search result, so that the number of views of the keyword can be determined as the number of impressions.
  • a user may use medium A, medium B, medium C, and medium D for one hour, and the impressions for each medium may assume that medium A is 200, medium B is 500, medium C is 100, and medium D is 50. have.
  • Information about the number of advertisement clicks for each medium is obtained (step S510). Based on the information on the number of clicks on the advertisements of each user, information about the advertisements clicked and confirmed by the user may be obtained. For example, a user may generate 10 advertisement clicks for one hour in medium A, five times in medium B, ten times in medium C, and ten times in medium D.
  • a click through rate (CTR) for each medium is calculated (step S520).
  • the CTR may be a value calculated as a percentage of the number of advertisement clicks by media per impression by media as a ratio of clicks to impressions.
  • the CTR for each medium may be calculated based on the impression for each medium and the number of advertisement clicks for each medium calculated in steps S500 and S510.
  • CTR is calculated to be 5% (10/200) for medium A, 1% (5/500) for medium B, 10% (10/100) for medium C, and 20% (10/50) for medium D. Can be. That is, it can be seen that the CTR is the highest with D medium of 20%.
  • the user uses less media D, but it can be confirmed that the click on the advertisement is relatively high when the advertisement exits.
  • the click on the advertisement is relatively small.
  • the advertisement technique may be determined based on the CTR value calculated based on the step S130.
  • a medium with a relatively high CTR may expose a cost per click (CPC) advertisement to the advertisement output device
  • a medium with a relatively low CTR may expose a cost per mille (CPM) advertisement to the advertisement output device.
  • CPC advertisement is an advertisement that generates revenue when the advertisement output device performs a click on the advertisement content
  • CPM advertisement is an advertisement that generates revenue when the advertisement content is exposed to the advertisement output device 1000 times.
  • a threshold of a certain CTR may be set to expose a CPM advertisement when the CTR of a specific medium is less than or equal to a certain threshold, and to expose a CPC advertisement when the CTR of a specific medium is above a certain threshold.
  • the threshold for CTR is 3%
  • CPM ads will only be exposed for medium B with a CTR value of 3% or less
  • CPC ads for mediums A, C, and D with a CTR value of more than 3%. Can be exposed.
  • FIG. 15 discloses a method of determining an advertisement product type for one user, this method may be applied to an individual user to determine an advertisement product type for each user.
  • 16 is a conceptual diagram illustrating an advertisement scheduling method for each user according to an embodiment of the present invention.
  • the advertisement output device may determine an advertisement revenue calculation method and advertisement exposure priority for each medium in consideration of information on a plurality of advertisements received for each medium.
  • the advertisement service apparatus calculates individual media statistics information for each advertisement (step S600).
  • Table 2 below shows individual media statistical information for each advertisement received from a medium in which the advertisement output device encounters the advertisement.
  • advertisement information (advertiser identifier, advertisement product type, impressions for each media, clicks for each media, CTR for each media) transmitted by each media accessed by the advertisement output device. It may include statistical information about.
  • the advertisement service apparatus calculates all media statistical information for each advertisement (step S610).
  • Statistical information on the advertisement information may be added to determine the whole media statistical information for each advertisement.
  • the advertisement media information for each advertisement may include information about an advertisement product type, all media impressions, all media clicks, and all media CTRs for each advertisement identifier for all media for which the advertisement output apparatus is provided with the advertisement.
  • the advertisement product type and the advertisement priority of the advertisement transmitted to the advertisement output device for each medium may be determined based on the individual medium statistical information for each advertisement and the whole medium statistical information for each advertisement (step S620).
  • the priority of advertisement for each medium may be determined based on the determination priority as shown in Table 3 below.
  • the determination priority for determining the advertisement priority is disclosed.
  • the priority of determination may be CTR for each medium, clicks for each medium, impressions for each medium, CTR for all media, clicks for all media for each advertisement, and impressions for all media.
  • an advertisement having a higher CTR for each medium among the plurality of advertisements may have a higher advertisement priority.
  • the priority may be determined by comparing the number of clicks for each medium of the plurality of advertisements. When the number of clicks per medium of the plurality of advertisements is the same, the priority may be determined by sequentially determining a subsequent determination priority.
  • the advertisement priority can be determined according to the user by determining the priority of the advertisement with the advertisement product type for the specific user's medium and the ranking having the advertisement effect in the scheduling.
  • advertisement scheduling may be performed only for a medium having a predetermined medium usage rate or more.
  • advertisements having a CTR of 0% in all media statistical information for each advertisement may be excluded in determining the priority of advertisements.
  • the advertisement product type and advertisement priority for each medium can be determined as shown in Table 4 below.
  • the advertisement product type for each medium may be determined based on the CTR for each medium. Referring to ⁇ Table 2>, it can be seen that in the case of medium B, the CTR is 1%, which is relatively small compared to other media.
  • the CPM advertisement may be provided to the medium B.
  • the remaining medium A, medium C, and medium D may provide a CPC advertisement because the CTR value exceeds the CTR threshold.
  • the advertisement priority of each medium may be determined based on the determination priority disclosed in Table 4 above.
  • the CTR for each medium of the first advertisement having the advertisement identifier 1 is 10%
  • the CTR for each medium of the second advertisement having the advertisement identifier 2 is 0%
  • the medium of the third advertisement having the advertisement identifier 3 The star CTR may be 10%.
  • the first advertisement and the third advertisement may have a higher priority than the second advertisement.
  • the priority of the first advertisement and the third advertisement may be determined based on the number of clicks for each medium since the CTRs for each medium are the same. Since the number of clicks by the medium of the first advertisement is 5 and the number of clicks by the medium of the third advertisement is 5, it has the same value. In addition, since the number of impressions by medium of the first advertisement is 50 and the number of impressions by medium of the third advertisement is 50, the same value is obtained.
  • the priority of the first advertisement and the third advertisement may be determined based on the whole medium CTR which is the fourth determination priority having different values. Looking at the whole medium CTR as the fourth judgment priority, it can be seen that the whole medium CTR of the first advertisement is 6.11% and the whole medium CTR of the third advertisement is 4.55%, that is, the priority of the first advertisement is the third. You can see that it is higher than the priority of the advertisement.
  • the advertisement priority for each medium determined according to the above priority order may be the order of the first advertisement, the third advertisement, and the second advertisement.
  • each advertisement content may be transmitted to the advertisement output device according to the advertisement priority.
  • a method of adaptively transmitting an advertisement to one user is posted.
  • a method may be applied to a plurality of users, respectively.
  • Advertisement can be determined to be adaptively sent to.
  • 17 is a flowchart illustrating an operation of an advertisement service apparatus according to an embodiment of the present invention.
  • the advertisement service device receives an advertisement request from the advertisement output device (step S700).
  • the advertisement service device may receive an advertisement request message from the advertisement output device.
  • the advertisement request message transmitted by the advertisement output apparatus may include identifier information of the advertisement output apparatus and information about a medium connected to the advertisement output apparatus.
  • the advertisement service device determines whether advertisement scheduling information for the advertisement output device exists (step S710).
  • the advertisement service apparatus may perform scheduling of advertisements to be transmitted to the advertisement output apparatus based on a record in which the advertisement output apparatus previously received the advertisement. That is, scheduling of the advertisement provided to the advertisement output device may be performed based on a record related to the previous advertisement content corresponding to the advertisement output device.
  • the paid advertisement and the free advertisement are transmitted to the advertisement output device at a predetermined rate (step S720).
  • the advertisement service apparatus may set the paid advertisement and the free advertisement among the advertisements registered in the advertisement DB at a predetermined ratio (for example, 8: 2) and transmit the advertisement to the advertisement output apparatus.
  • a predetermined ratio for example, 8: 2
  • step S730 If there is advertisement scheduling information, it is determined whether all scheduled advertisements are terminated.
  • advertisement scheduling information it may be determined whether the scheduled advertisement is terminated to determine an advertisement to be transmitted to the advertisement output device.
  • the scheduled advertisements are set at a predetermined ratio with other advertisements and transmitted to the advertisement output device (step S740).
  • the scheduled advertisements may be set at a predetermined ratio (for example, 8: 2) to other advertisements and transmitted to the advertisement output device.
  • a predetermined ratio for example, 8: 2
  • step S450 it may be determined whether there is a CPC advertisement registered in the advertisement DB.
  • the paid advertisement and the free advertisement may be set at a constant rate and transmitted to the advertisement output device as shown in step S720.
  • the ratio of the paid advertisement and the free advertisement among the CPC advertisements is set at a constant ratio and randomly transmits the advertisement (step S760).
  • FIG. 18 is a conceptual diagram illustrating advertisement scheduling according to an embodiment of the present invention.
  • the advertisement allocation method according to the operation of the advertisement output device is posted in consideration of time.
  • an hourly CTR of the advertisement output device is calculated (step S800).
  • the CTR of the advertisement output device may change over time.
  • the CTR may be relatively low during working hours, and the CTR may be relatively high after lunch and after work hours.
  • the advertisement product type of the advertisement transmitted to the advertisement output apparatus may be determined in consideration of the CTR for each time of the advertisement output apparatus.
  • the time-band CTR of the advertisement output device is determined to be equal to or greater than the CPC advertisement threshold (step S810).
  • the CPC advertisement threshold is the threshold used to send the CPC advertisement.
  • the case where the CTR is 10% may be set as the CPC advertisement threshold.
  • a time resource may be divided into two time units, and it may be determined whether a time band having a CTR of 10% or more exists in the unit.
  • the CPC advertisement may be transmitted to the advertisement output device, and in the time band that is less than the CPC threshold, the CPM advertisement may be transmitted to the advertisement output device (step S820).
  • the hourly CTR of the advertisement output device is greater than or equal to the CPC advertisement threshold in the time band corresponding to 12 o'clock to 2 o'clock and 20 o'clock to 22:00, the time corresponding to 12 o'clock and 2 o'clock and 20 o'clock-22:00
  • the band can send CPC ads.
  • the CPM advertisement may be transmitted to the advertisement output device.
  • the CPC advertisement threshold and time band for determining the CPC advertisement and the CPM advertisement may be determined to another value as one example.
  • a computer-readable medium suitable for storing computer program instructions and data may include, for example, a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, and a compact disk read only memory (CD-ROM).
  • Optical media such as Digital Video Disk (DVD), magneto-optical media such as Floppy Disk, and ROM (Read Only Memory), RAM
  • semiconductor memory such as a random access memory, a flash memory, an erasable programmable ROM (EPROM), and an electrically erasable programmable ROM (EEPROM).
  • the processor and memory can be supplemented by or integrated with special purpose logic circuitry.
  • Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler.
  • Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
  • the present invention relates to a method of providing an advertisement service, a system and an apparatus therefor, and in particular, to provide a cross advertising service between a plurality of advertisement output devices, and to mutually output advertisements according to ratings for each advertisement output device. It is possible to allocate advertisement data for a device, to adjust volume, to expose advertisements provided through applications serving in each medium on different media in a one-to-one mutual relationship, and to display advertisement-related applications in a plurality of advertisement output devices.
  • the advertisement limiting amount is determined so that only the installation target amount can be installed, and the advertisement is transmitted and received for each advertisement output device based on the information on the previous advertisement provided to the advertisement output device.
  • the present invention has industrial applicability because the present invention is not only sufficiently commercially available or commercially viable, but also practically clearly implemented.

Abstract

La présente invention concerne un procédé permettant de fournir un service de publicité, ainsi qu'un système et un dispositif destinés à ce procédé. En particulier, dans cette invention, des données de publicité en rapport avec des dispositifs d'émission de publicité mutuelle sont affectées, et la quantité de données de publicité est ajustée selon une évaluation de niveau sur chaque dispositif d'émission de publicité afin de fournir un service de publicité croisée à une pluralité de dispositifs d'émission de publicité, une publicité remise par le biais d'une application prise en charge par chaque support peut être montrée à un autre support selon un rapport mutuel biunivoque, la limite de la quantité de publicités est déterminée afin que seule une quantité cible d'applications en lien avec des publicités puisse être installée sur une pluralité de dispositifs d'émission de publicité, et chaque dispositif d'émission de publicité transmet et reçoit une publicité sur la base d'informations concernant de précédentes publicités remises à un dispositif d'émission de publicité.
PCT/KR2015/000016 2014-01-02 2015-01-02 Procédé permettant de fournir un service de publicité, et système et dispositif de service de publicité destinés à ce procédé WO2015102428A2 (fr)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
KR10-2014-0000065 2014-01-02
KR1020140000065A KR20150080967A (ko) 2014-01-02 2014-01-02 모바일 어플리케이션의 광고 제공 방법, 이를 위한 시스템 및 장치
KR1020140000739A KR20150081390A (ko) 2014-01-03 2014-01-03 광고 데이터 할당 방법, 이를 위한 시스템 및 광고 서비스 장치
KR10-2014-0000739 2014-01-03
KR1020140007347A KR102178819B1 (ko) 2014-01-21 2014-01-21 광고 제공 시스템 및 그 방법, 그리고 이에 적용되는 장치
KR10-2014-0007347 2014-01-21
KR1020140025862A KR102236101B1 (ko) 2014-03-05 2014-03-05 사용자 장치별 광고를 제공하는 서비스 장치, 사용자 장치별 광고를 수신하는 사용자 장치, 사용자 장치별 광고를 제공하는 시스템, 방법 및 컴퓨터 프로그램이 기록된 기록매체
KR10-2014-0025862 2014-03-05

Publications (2)

Publication Number Publication Date
WO2015102428A2 true WO2015102428A2 (fr) 2015-07-09
WO2015102428A3 WO2015102428A3 (fr) 2015-08-27

Family

ID=53494174

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2015/000016 WO2015102428A2 (fr) 2014-01-02 2015-01-02 Procédé permettant de fournir un service de publicité, et système et dispositif de service de publicité destinés à ce procédé

Country Status (1)

Country Link
WO (1) WO2015102428A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114501081A (zh) * 2022-02-14 2022-05-13 浙江新再灵科技股份有限公司 屏幕广告播放方法及系统

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
KR20100071214A (ko) * 2008-12-19 2010-06-29 (주)선각 광고 서비스 제공 시스템
KR101114643B1 (ko) * 2010-02-17 2012-03-05 홍운식 스마트폰을 이용한 광고시스템
KR101863228B1 (ko) * 2012-02-01 2018-06-01 에스케이플래닛 주식회사 광고 확보에 기반한 광고 제공 시스템 및 방법, 그리고 이에 적용되는 장치
KR20130111071A (ko) * 2012-03-30 2013-10-10 (주)디지털오션 광고 서비스 제공방법 및 시스템

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114501081A (zh) * 2022-02-14 2022-05-13 浙江新再灵科技股份有限公司 屏幕广告播放方法及系统
CN114501081B (zh) * 2022-02-14 2023-10-17 浙江新再灵科技股份有限公司 屏幕广告播放方法及系统

Also Published As

Publication number Publication date
WO2015102428A3 (fr) 2015-08-27

Similar Documents

Publication Publication Date Title
WO2019061611A1 (fr) Procédé, appareil, dispositif et support de stockage informatique de gestion de campagne de commercialisation
WO2016032231A1 (fr) Procédé de gestion de balise, dispositif terminal, serveur et support de stockage
WO2016182209A1 (fr) Serveur, système de fourniture de service de beauté et procédé
WO2015141931A1 (fr) Appareil et procédé de présentation d'annonce publicitaire
WO2018169222A1 (fr) Procédé et appareil d'affichage d'informations
WO2015122608A1 (fr) Controleur de dispositif peripherique de point de vente, dispositif hote mobile et procede de commande correspondant
WO2017043746A1 (fr) Procédé de service pour fournir des informations de contenu à l'aide d'une balise et procédé pour déterminer si un utilisateur entre ou sort d'un magasin
WO2020130743A2 (fr) Procédé de distribution de points de réserve selon un achat de produit et une visualisation de publicité, et système de vente de produit approprié à cet effet
WO2016093444A1 (fr) Procédé de distribution de points promotionnels à unités temporelles
WO2018155846A1 (fr) Système de paiement d'agence, serveur et son procédé de commande
WO2016129865A1 (fr) Système et procédé pour fournir des informations basées sur un emplacement
WO2014035178A1 (fr) Système et procédé pour la fourniture d'un service lié à un objet
WO2018201699A1 (fr) Procédé, dispositif et appareil d'évaluation de client, et support de stockage lisible par ordinateur
WO2017018702A2 (fr) Dispositif utilisateur, dispositif de fourniture de services, système de publicité comprenant celui-ci, procédé permettant de contrôler celui-ci, procédé permettant d'apparier des informations de ciblage entre un dsp et un ssp, procédé de fourniture de publicités de reciblage utilisant celui-ci, ainsi que support d'enregistrement sur lequel est enregistré un programme informatique
WO2020017827A1 (fr) Dispositif électronique et procédé de commande pour dispositif électronique
WO2016171361A1 (fr) Système et procédé de prestation d'avantages basés sur un service mo
WO2015102428A2 (fr) Procédé permettant de fournir un service de publicité, et système et dispositif de service de publicité destinés à ce procédé
WO2018201866A1 (fr) Procédé, dispositif et équipement de répartition du personnel de service, et support de stockage lisible par ordinateur
WO2016072573A1 (fr) Procédé de distribution et système de gestion de distribution pour un point de promotion comprenant une unité de temps
WO2010117143A2 (fr) Appareil et procédé de vente de produits et de contenu via un module de vente-débarras de blog
WO2018201775A1 (fr) Procédé, appareil et dispositif de production de facture bleue électronique de solde et support de stockage lisible
WO2014175531A1 (fr) Système de fourniture de publicité, procédé associé et dispositif appliqué à celui-ci
WO2016148376A1 (fr) Appareil d'offre de publicité et appareil de plate-forme de publicité
WO2016148377A1 (fr) Appareil plateforme publicitaire
WO2018043860A1 (fr) Dispositif de recommandation d'article de location au moyen d'un groupe de propension similaire et procédé d'utilisation associé

Legal Events

Date Code Title Description
NENP Non-entry into the national phase in:

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 15733152

Country of ref document: EP

Kind code of ref document: A2