WO2015035766A1 - 一种销售防伪控制方法 - Google Patents

一种销售防伪控制方法 Download PDF

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Publication number
WO2015035766A1
WO2015035766A1 PCT/CN2014/074613 CN2014074613W WO2015035766A1 WO 2015035766 A1 WO2015035766 A1 WO 2015035766A1 CN 2014074613 W CN2014074613 W CN 2014074613W WO 2015035766 A1 WO2015035766 A1 WO 2015035766A1
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sales
commodity
buyer
counterfeiting
verification
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PCT/CN2014/074613
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English (en)
French (fr)
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闫文
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Yan Wen
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Publication of WO2015035766A1 publication Critical patent/WO2015035766A1/zh

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/018Certifying business or products
    • G06Q30/0185Product, service or business identity fraud

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  • the invention belongs to the technical field of sales, and in particular relates to a method for controlling anti-counterfeiting sales.
  • Anti-counterfeiting and opaque anyone who uses telephone, text message or internet connection method to 'anti-counterfeit code number' will encounter almost all of them. When the customer has not bought it, they have to inquire the goods. If the customer does not buy after the inquiry, the product code will be directly caused. The fee is reported; the code is placed in the box and the 'coating' is carried out on the security code. In this way, the anti-counterfeiting is not transparent enough to allow the customer to know the authenticity of the product before purchase, and the customer will first destroy the packaging and destroy it. The coating 'can tell the truth.
  • An object of the present invention is to solve the above technical problems and to provide a sales anti-counterfeiting control method.
  • a sales anti-counterfeiting control method includes:
  • the server receives the authenticity verification request of the commodity transmitted by the terminal device
  • the server performs authenticity verification on the commodity information requested to be verified under the authenticity verification request of the commodity, and the commodity information includes a brand of the commodity and a corresponding anti-counterfeiting verification code;
  • the server feedback transmits the following verification result to the terminal device: the product under the security verification code is a genuine product, and a certain proportion is obtained after the product is purchased.
  • the anti-counterfeit verification code does not exist and ⁇ or please be careful to purchase the prompt.
  • the present invention After receiving the authenticity verification request transmitted by the terminal device by the server, the present invention verifies the authenticity of the commodity information including the anti-counterfeiting verification code of the commodity requested by the authenticity verification request, and feeds back the transmission.
  • the following verification result is given to the terminal device; when the verification is authentic, the server outputs the following verification result information to the terminal device: the commodity is genuine under the security verification code, After purchasing the goods, a certain percentage of the after-sales gold can be obtained, thereby effectively preventing the sale of the fake goods to the buyer, effectively protecting the legitimate rights and interests of the buyer, and the cost is low.
  • FIG. 1 is a flowchart of a method for controlling sales anti-counterfeiting provided by an embodiment of the present invention
  • FIG. 2 is a schematic diagram of a verification information feedback display according to an embodiment of the present invention.
  • FIG. 3 is a schematic diagram of another verification information feedback display according to an embodiment of the present invention.
  • FIG. 4 is a schematic diagram showing multi-level sales of the sales anti-counterfeiting control method provided by the embodiment of the present invention.
  • FIG. 1 the figure shows a structure of a sales anti-counterfeiting control method provided by an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • a sales anti-counterfeiting control method including:
  • the server receives the authenticity verification request of the commodity transmitted by the terminal device
  • the server performs authenticity verification on the commodity information requested to be verified under the authenticity verification request of the commodity, and the commodity information includes a brand of the commodity and a corresponding anti-counterfeiting verification code;
  • the server feedback transmits the following verification result to the terminal device: the product is genuine under the anti-counterfeiting verification code, and a certain proportion of the after-sales gold can be obtained after purchasing the product; or the anti-counterfeiting verification code does not exist and/or the caution to purchase is prompted.
  • the server When the server is verified as authentic, the server outputs the following verification result information to the terminal device: the commodity is genuine under the security verification code, and a certain proportion of the after-sales gold is obtained after purchasing the commodity. The payment can be collected after the purchase is made.
  • the server verifies that it is not genuine, the server outputs the following verification result information to the terminal device: the anti-counterfeit verification code does not exist and ⁇ or a caution to purchase.
  • the server queries the verification database according to the authenticity verification request of the product, and performs the verification of the commodity information requested for verification under the authenticity verification request of the commodity.
  • the pseudo-verification the feedback is transmitted to the terminal device of the buyer, and when the verification is authentic, the server outputs the following verification result information to the terminal device: the product is genuine under the anti-counterfeiting verification code.
  • the server After purchasing the product, a certain proportion of the after-sales gold can be obtained, which can be collected after the payment is purchased; when the verification is non-authentic, the server outputs the following verification result information to the terminal device: the anti-counterfeiting verification code does not exist and Or please be careful to purchase tips.
  • the merchant Since the after-sales gold is provided, and the after-sales gold is pre-set by the merchant, once the buyer purchases the commodity, the merchant must pay the set after-sales payment according to the claim of the buyer according to the claim of the buyer. Home, thus making the counterfeiters unable to sell fakes, because they can not honor the after-sales gold to the buyer after the sale, thus effectively preventing the sale of fakes and ensuring the legitimate rights and interests of the buyers.
  • the buyer registers as a member through the buyer platform provided by the server. For example, enter 'mobile number, email or word or member name' to register the member, and the merchant provides the merchant platform through the server to input the business information, including the company name, registered address. , the commodity brand, the place where the goods are produced, the Internet website, etc. are registered, and the 'commercial trademark and actual information compulsory certification' is carried out.
  • the inquiry information is input through the mobile terminal or the computer terminal on the inquiry platform provided by the server, and the query information may be: commodity brand + Anti-counterfeit verification code, and then confirm, send the query verification request to the server provided by the server for authenticity verification.
  • the server queries the database according to the buyer's verification request, and outputs the corresponding information to the buyer's terminal.
  • the output verification information can be divided into the following cases through the dialog box form:
  • This method is suitable for short-term sales of the Internet. Because of the Internet, customers can only place orders through the webpage thousands of miles away. If they can't get the goods, they can only go through the purchase and go back to the goods. Real goods, and the invention adopts network verification, countdown display mode, and enables the buyer to verify in advance, so that the merchant can control the distributor, reduce the risk of the same number of the anti-counterfeit verification code, and prevent the counterfeit goods from being sold.
  • this code is ' ** 'Genuine
  • you purchase this product send a request to the merchant who settled in the mall through the server to confirm, the merchant will confirm whether the sales are within the preset time period. Because of the after-sales margin support, the buyer can purchase with confidence. After paying for the purchase, you can confirm the after-sales payment by the 'Payment Received' prompt.
  • the above is only schematic, and it is also clear that the product under the security verification code is genuinely verified by the verification display box. X% of after-sales gold, etc.
  • the anti-counterfeit verification code will not be invalid after the countdown is completed, and after the countdown is finished, the verification can still be performed for the next use until the products under the anti-counterfeit verification code are sold, which is suitable for online sales, also Can be applied to offline store sales.
  • the anti-counterfeit verification code is directly printed on the commodity by the merchant after being generated by the server.
  • the anti-counterfeit verification code can be composed of letters, characters, numbers, and text groups, and then directly printed on the product package and Or a conspicuous place on the merchandise that can be found by the customer, and printed on the merchandise without any anti-counterfeiting technology, directly on the merchandise, directly visible to the naked eye.
  • the server outputs the anti-counterfeit verification code does not exist and ⁇ or please be careful to purchase the prompt
  • the commodity information of the inquiry can be transmitted by the buyer to the merchant or the counterfeiter in the account information registered by the online sales leveling station through the client, so that they can be informed of the processing.
  • the verification result information further includes: the company is A company and ⁇ or is produced in B and ⁇ or merchant contact, sales address or web address (independent domain name on the Internet or ID number on the e-commerce platform, store name).
  • the purchaser After the buyer pays the purchase amount for the purchase of the commodity, the purchaser confirms that a certain proportion of the purchase payment paid by the buyer is deposited into the buyer's default account.
  • the account is established by the buyer in the background of the buyer of the server according to the corresponding establishment rule preset by the server, and the account name may be the buyer's mobile phone number, or the buyer's own favorite name, to be compatible with the other buyer's account.
  • the principle is divided into principles.
  • the server When the buyer inquires the authenticity, the payment is made according to the transaction rules. After the merchant confirms (by whether the anti-counterfeit verification code input by the buyer corresponds to the purchased product), the server will transfer the after-sales gold of the commodity according to the confirmation information. Enter the account set up by the buyer. If the account is bound to the mobile phone, the buyer will immediately receive the prompt to transfer information after the transfer.
  • the server will automatically send the buyer purchase information to the merchant, and the merchant will respond within a certain period of time. You are asked to confirm whether to purchase. If the purchase of the product is unsuccessful, the anti-counterfeiting verification code is still valid and can be verified next time.
  • the after-sales gold is directly used by the buyer from the account.
  • the non-reusable commodity means Alcohol, snacks, tobacco, instant food, office supplies, pen paper, ink, printing consumables, film, etc., such products can not exist once they are used and consumed, such goods, such as buyers, Merchant claims (by means of feedback verification information claims or advertising methods claimed) After the after-sales deposit is deposited into the account, the buyer withdraws directly from the account.
  • the member name registered by the server directly through the buyer (such as the member name registered with the mobile phone number) is returned to the account established by the buyer.
  • a member on Taobao under the registered member name, establish an account that can be connected to a financial institution such as a bank.
  • the member buyer can transfer the after-sales credit in the account to his bank card.
  • the after-sales gold is frozen by the server in the account, and is used as a maintenance item for the warranty period of the merchant.
  • the repair service payment is paid to the merchant, or the repurchase of the purchased merchandise is paid back to the buyer.
  • the reusable goods refer to automobiles, computers, watches, batteries, mobile phones, home appliances, clothes, shoes, tools, office furniture, etc., after such products are used, they will not disappear out of thin air.
  • the after-sales gold is frozen by the server for a certain period of time in the account according to a predetermined rule, such as 2 ⁇ 5 years, when the goods exceed the warranty period and need to be repaired, they can be paid to the merchant as the maintenance fee, or when the merchant agrees to buy back the used goods, as the repurchase fee is paid to the buyer.
  • the after-sales gold is pre-set by the merchant according to a certain proportion of the commodity price, such as 10%, 15%, etc. of the sales price of the commodity.
  • the above frozen after-sales gold can be used under the following conditions:
  • the product can be handed over to the merchant at the time of purchase, such as a shopping mall, a physical store, etc. Or a charity, when the recycling is successful and confirmed by the merchant, The after-sales gold is paid as a repurchase, and after the server receives the successful recovery confirmation information from both parties, the account is released, and the buyer is free to control the after-sales credit in the account.
  • the terminal device will make a request for repair service to the merchant on the server, and provide the anti-counterfeiting verification code for the purchased product.
  • the merchant can verify whether the product is produced or represented by the anti-counterfeit verification code. Brand genuine goods, thus carrying out maintenance warranty service; when more than one year or three packs of service, you can use the offer at the time of purchase After-sales gold, after-sales maintenance payment service.
  • the server's thawing verification can be carried out according to the following procedure: the merchant passes the 'anti-counterfeit verification code' on the genuine goods bought by the buyer together with the 'verification number' (such as the buyer's mobile phone number) through the background, and enters the server, and the server queries and processes the query. After confirming that the goods under the anti-counterfeit verification code have been recycled, the server will pay the after-sales gold of the goods under the anti-counterfeit verification code to the buyer's account, and at this time, the service of the goods under the anti-counterfeiting verification code will be permanently terminated.
  • the server's thawing verification can also be verified in other ways, and the specific method is not limited.
  • this security verification code error limit 2-3 Times, the number of times exceeded, will continue to re-enter verification tomorrow. Which merchant provides this recycling verification will be recorded on the platform of merchants and buyers, in case of malicious violations, the police have evidence to check.
  • the merchant will have a genuine repair service in the background, prompting the maintenance project and the corresponding maintenance cost.
  • the repair project and maintenance fee that the merchant will apply for payment will be filled out.
  • Sended to the buyer's mobile phone or computer through the server the buyer confirms the error and then sends it to the merchant through the server.
  • the server After confirming the repair transaction information, the server directly purchases the maintenance fee under the maintenance item confirmed by both the merchant and the buyer.
  • the home account is transferred to the merchant. In the above case, the buyer still can't directly extract the after-sales use in the account. If you want to use it, you must recycle it to the merchant or the national public welfare.
  • the merchant can not only verify whether the goods to be repaired are genuine, whether they enjoy the warranty service, and because of the after-sales guarantee, the maintenance of the merchants will be higher, because they still want to get yours in the future. After-sales gold, so I will work hard to serve you better!
  • the online sales of goods can be guaranteed, buyers can purchase genuine products through the network, after the online sellers provide after-sales gold, the buyer can go to the merchant's physical store for after-sales maintenance service or secondary consumption. .
  • the customer thinks that the product is not only genuine, but the quality of the product is still very good then he will take the product back to the offline store and then buy another new product. If the new product is to be bought. 100 yuan, while old products can reach 20% Can directly use the money to offset the payment, so that the online online sales, offline enjoy the after-sales service!
  • the goods recovered by the merchants can be donated unconditionally to the people in need or recycled twice, so that the goods can be valued, or destroyed in a centralized manner, and the low-quality goods will be polluted to the environment.
  • the server is established by a merchant, and has a software program and a database for realizing the functions described in the embodiment of the present invention, and can be connected to the client software of the buyer's mobile phone or computer through the network. Buyers conduct data communication and transmit information.
  • the invention is applicable not only to producers or merchants for self-selling goods, but also to franchisees, regional sellers, network sellers or physical sellers of producers or merchants.
  • the producer or merchant generates a large number of anti-counterfeit verification codes through the server, prints them on the goods, and then sells the goods through their own independent websites, or e-commerce platforms or physical stores, or Products printed with anti-counterfeit verification codes are distributed to franchisees, regional distributors, online sellers or physical sellers, through franchisees, regional distributors, online vendors or physical vendors through their independent websites, or e-commerce platforms or The store is selling.
  • the goods that can be distributed to the affiliated franchisee, regional seller, network seller or entity can be distributed.
  • the anti-counterfeit verification code is printed on the specific sales address of the affiliated franchisee, regional distributor, online seller or entity, or the website of the independent website, or the main volume on the e-commerce platform.
  • the ID number or the shop name can determine the seller's information, and the buyer is informed by the verification information when the buyer performs the security verification.
  • Anti-counterfeiting is simple and transparent: let all the goods, you can see the anti-counterfeiting verification code before the customer can buy it, and directly input the inquiry to know the authenticity of the goods.

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Abstract

本发明涉及一种销售防伪控制方法,包括方法包括以下步骤:服务器接收由终端装置传来的商品真伪验证请求;服务器对所述商品真伪验证请求下所请求验证的商品信息的进行真伪验证,该商品信息包括商品的品牌与对应的防伪验证码;服务器反馈传送以下验证结果给所述终端装置:该防伪验证码下该商品为正品,购买该商品后可领取一定比例的售后金;或该防伪验证码不存在和\或请小心购买的提示。本发明所述可有效地防止将销售商将假货销售给买家,有力地保障的买家的合法权益,而且成本低。

Description

一种销售防伪控制方法 技术领域
本发明属于销售技术领域,具体涉及一种 销售防伪控制方法 。
背景技术
目前市场上,生产企业在保护自己的生产商品,以防造者利用商标、假货等造假的保护方式主要有:在商品上印防伪贴、高科技的雷射光贴、 400 手机短信查讯、商品编码印证配合自家网站认证、利用网站生成'码'然后以查讯次数限制、把防伪码进行'涂层'然后刮开查讯以及放进包装内侧等手断进行的商品保护客服买到真正的好商品。
技术问题
但存在以下缺点:
1 、防伪不透明:凡是用电话、短信、互联网络方式'防伪码数字'查讯的,都差不多会遇到,当顾客还没买就得查讯商品,查询后如顾客不买,直接导致商品码报费;而把码放在包装盒内和以在防伪码上进行'涂层'上,这样的方式防伪不够透明,不能让顾客在购买前知道商品真假,顾客必定会先破坏包装、破坏'涂层'才能知道真假。使用高科技手段,在商品口贴激光喷码贴、内紫外线贴或立体商标处理等,你能想到的技术,造假者一样能做得到,一样能找到这种公司生产得出来贴上去!都会对下个顾客造成商品假货现象,对顾客和商家造成信任和经济损失。
2 、顾客不极积:目前,对商品做了防伪处理的生产企业数不尽,好的技术也有,但实际呢,生产者对商品上做的防伪技术高、难度大等原因,让顾客难辨认、无法辨认、造成顾客不极积,不发分子钻空子,不但浪费企业在商品防伪上花的功夫,顾客也无奈花了钱买到假货,也损了自个。
3 、网销的出现让企业更无奈,更让假货横行。以上的各种防伪专利,随着网络信息的发展,你能做到的商品防伪,不法商贩也同样能做到。所以网络监管更难上加难。
技术解决方案
本发明的目的在于解决上述技术问题而提供一种销售防伪控制方法。
本发明是这样实现的,一种销售防伪控制方法,包括:
服务器接收由终端装置传来的商品真伪验证请求;
服务器对所述商品真伪验证请求下所请求验证的商品信息的进行真伪验证,该商品信息包括商品的品牌与对应的防伪验证码;
服务器反馈传送以下验证结果给所述终端装置:该防伪验证码下该商品为正品购买该商品后可领取一定比例的
售后金;
或该防伪验证码不存在和\或请小心购买的提示。
有益效果
本发明通过由服务器接收由终端装置传来的商品真伪验证请求后,对所述商品真伪验证请求下所请求验证的包含商品的防伪验证码的商品信息的进行真伪验证,并反馈传送以下验证结果给所述终端装置;当验证为正品时,所述服务器输出以下验证结果信息给所述终端装置:该防伪验证码下该商品为正品, 购买该商品后可领取一定比例的售后金 ,从而可有效地防止将假货销售给买家,有力地保障的买家的合法权益,而且成本低。
附图说明
图 1 所示为 本发明实施例提供的一种销售防伪控制方法的流程图;
图 2 所示为本发明实施例提供的一种验证信息反馈显示示意图;
图 3 所示为本发明实施例提供的另一种验证信息反馈显示示意图
图 4 所示为应用本发明实施例提供的销售防伪控制方法多级销售的示意图。
本发明的最佳实施方式
下面,结合实例对本发明的实质性特点和优势作进一步的说明,但本发明并不局限于所列的实施例。
参见图 1 所示,该图示出了本发明实施例提供的一种销售防伪控制方法的结构。为了便于说明,仅示出了与本发明实施例有关的部分。
请参阅图 1 ,一种销售防伪控制方法,包括:
服务器接收由终端装置传来的商品真伪验证请求;
服务器对所述商品真伪验证请求下所请求验证的商品信息的进行真伪验证,该商品信息包括商品的品牌与对应的防伪验证码;
服务器反馈传送以下验证结果给所述终端装置:该防伪验证码下该商品为正品,购买该商品后可领取一定比例的售后金;或该防伪验证码不存在和\或请小心购买的提示。
也就是说, 当服务器验证为正品时,所述服务器输出以下验证结果信息给所述终端装置:该防伪验证码下该商品为正品, 购买该商品后可领取一定比例的售后金 ,可以付款购买后领取,当服务器验证为非正品时,所述服务器输出以下验证结果信息给所述终端装置:该防伪验证码不存在和 \ 或请小心购买的提示。
当买家通过服务器或实体的销售平台,查询到待购买商品后,通过将所述防伪验证码通过终端装置,如电脑、手机或 IPAD 将该防伪验证码以及商品的品牌名称通过网络发送至服务器后,由服务器根据所述商品真伪验证请求,查询验证数据库,对所述商品真伪验证请求下所请求验证的商品信息的进行真伪验证,反馈传送验证结果给买家的终端装置,当验证为正品时,所述服务器输出以下验证结果信息给所述终端装置:该防伪验证码下该商品为正品, 购买该商品后可领取一定比例的售后金 ,可以付款购买后领取;当验证为非正品时,所述服务器输出以下验证结果信息给所述终端装置:该防伪验证码不存在和 \ 或请小心购买的提示 。
由于设有售后金,而该售后金由商家预先设定,一旦买家购买了该商品,则商家须根据自己的声称,应买家的领取售后金的请求,支付设定的售后金给买家,因而使得造假者无法销售假货,因为其销售后无法兑现所述售后金给买家,因而有力地制止了假货的销售,保证了买家的合法权益。
下面,通过具体的操作实例,对本发明操作流程进行说明:
1 、买家通过服务器提供的买家平台进行注册成为会员,如输入'手机号码、邮箱或字或符会员名'进行会员注册,商家则通过服务器提供商家平台输入商家信息,包括公司名称,注册地址,商品品牌,商品的生产地,互联网网址等进行注册,并进行'商家商标和实际信息强制认证'。
2 :买家看到一商品后,获取该商品的防伪验证码后,通过手机终端或电脑终端,在服务器提供的查询平台输入查询信息,该查询信息可以为:商品品牌 + 防伪验证码,然后确认,将查询验证请求发送到服务器提供的服务器进行真伪验证。
3 :服务器根据买家的验证请求,查询数据库,输出相应的信息到买家的终端,输出验证信息可以通过对话框形式,分为以下几种情况:
1 )、参见图 2 所示,当输入商品的'品牌'和'防伪验证码'点确认时,服务器进行验证,验证成功,即库里有记录即为正品,此时服务器的后台自动将预先存储的商家商标和公司地址等信息,如经过认证的'品牌 + 所属公司、生产地址、网址、商品名等信息' 通过验证显示框输出,输出信息可以是,如该防伪验证码下的商品是某某品牌正品。
验证显示框下方可同时出现时间倒记时,如 48 小时后此商品防伪验证码将作废,倒计时开始, 47 小时: 59 分: 59 秒,一直到数到 00 小时: 00 分: 00 秒为后台作废处理为止,如果中途顾客在时限内或 3 小时后查讯,此码显示为第一次查讯时间 48 小时 -3 小时,就是显示的时间倒计时状态,
这样的方式适合互联网络短期销售,因为互联网的原因,顾客于千里之外只能通过网页下单,不到商品,他们只能通过购回家,再对着商品外包装进行扫描查讯是否正品真货,而本发明采用网络验证,倒计时显示方式,提前使买家进行验证,可使商家控制分销商,降低防伪验证码同号风险,防止假货销售。
2 )参见图 3 所示,当输入商品的'品牌'和'防伪验证码'时,数据库里有记录即为正品,此时可输出验证显示框:该防伪验证码下商品是某某品牌正品,所属公司为 ** 公司,联系方式为 ……. ,或提示此码下商品含某某品牌的售后金,输入会员名领取可售后金等信息,验证显示框下方如上述出现时间倒记时。
例,此码为' ** '正品,如果购买此商品,通过服务器发送请求至入驻该商城的商家确认,此商家将在预设时间段内确认是否销售,由于有售后保证金支持,买家可放心购买。支付购买后,可通过'已付领取'提示确认领取售后金。以上只是示意性的,也可以明确通过验证显示框提示买家该防伪验证码下的商品为正品,含有 X% 的售后金等。
此种情况,所述防伪验证码不会因倒计时满后作废,在倒计时结束后,仍然可以下次使用进行验证,直到该防伪验证码下的商品售出为止,适用于网络线上销售,也可以适用线下实体店销售。
本发明实施例中,所述防伪验证码由商家通过服务器生成后直接印制于商品上。
该防伪验证码可以是由字母、字符、数字、文本多位组各在一起,然后直接印刷在商品包装上和 \ 或商品上要能让顾客找到的醒目的地方, 而且印制于商品上不采用任何防伪技术手段,直接明示于商品上,直接肉眼可见。
进一步的,当服务器输出 该防伪验证码不存在和 \ 或请小心购买的提示 的时,该查询的商品信息可由买家通过客户端传送到商家或打假者在网络销售平顺台注册的账户信息里,有便于他们知晓处理。
进一步,当验证为正品时,所述验证结果信息还进一步包括:所属公司为 A 公司和 \ 或生产于 B 地和 \ 或商家联系方式、销售地址或网址(互联网上的独立域名或在电商平台上的 ID 号,店铺名称)。
本发明实施例中,所述售后金在买家支付购物款购买商品后,由服务器确认后提取买家支付的购物款的一定比例存入买家的预设帐户。
所述帐户由买家按由服务器预设的相应建立规则在服务器的买家后台建立,该帐户名称可以是买家的手机号,或者买家自己喜欢的名称,以与其它买家的帐户可相区分为原则。
当买家查讯正品后按交易规则付了款,经商家确认后(通过买家输入的防伪验证码是否对应于所购商品的方式进行确认),由服务器根据确认信息将商品的售后金转入买家设立的帐户,如果帐户名下绑定手机,转入后买家将马上收到提示转入信息。
如果买家没购买而确恶意想做试验或者想骗取售后保证金或者想恶意去破坏时,只要你将相关购买信息输入后,服务器会自动向商家发送买家购买信息,商家将在一定时间内回应你要求确认是否购买,如确认商品购买不成功,防伪验证码仍然有效,可以下次使用进行验证。
本发明实施例中,当买家购买的商品为不可二次利用的商品时,在买家付款购买商品后,所述售后金由买家直接自所述帐户提取使用。
所述不可二次利用的商品是指 酒类、零食类、烟类、速吃类、办公用品笔类纸类、墨水、打印耗材、贴膜等,这类商品一经使用以及消耗后,即不可存在,这类商品如买家购买后,商家声称(通过反馈验证信息声称或广告方式声称)的 售后金存入帐户内后,买家直接自所述帐户提取使用。
如,在通过网络平台销售时,可由服务器直接通过买家注册的会员名(如以手机号注册的会员名)返还在买家建立的帐户里。如在淘宝上注册一会员,在注册的会员名下,相应地建立一个可以与银行等金融机构联网的帐户,通过该帐户,会员买家可以转出该帐户内的售后金到自己银行卡内使用或作为他用,如可以作为再次购买的支付款付给商家再次购买商品,不受任何限制。
本发明实施例中,当买家购买的商品为可二次利用的商品时,在买家付款购买商品后,所述售后金由服务器冻结在所述帐户内,作为商家保修期外维修商品的维修服务金支付给商家,或回购售出商品的回购金支付给买家。
所述可二次利用的商品是指汽车、电脑、手表、电池、手机、家电、衣服、鞋子、工具、办公桌椅等,这类商品使用后,不会凭空消失,在使用一段时间后,可能会出现需要维修保养,或者可以由商家回购,在这种情况下,该售后金由服务器按预先设定的规则冻结在所述帐户内一段时间,如 2~5 年,当商品超出保修期,需要维修时,可以作为维修费由买家支付给商家,或当商家同意回购该使用过的商品时,作为回购费用支付给买家。
所述售后金由商家按商品价格的一定比例预先设定,如可以是商品销售价格的 10% , 15% 等。
这种情况下,所述 售后金存入所述帐户内后, 将冻结在买家在服务器的买家后台建立的保证金帐户内,买家不能随意提取或支配使用,待条件成熟时使用。
以上冻结的 售后金可以在以下条件下使用:
一、当买家使用了购买的商品半年、一年、三年、十年、不想再用该商品时,不论好坏,都可将商品交给买时的商家,如商场、实体专卖店等或者公益机构,当回收成功并经商家确认,则将 售后金作为回购金支付, 由服务器收到双方的成功回收确认信息后,解冻该帐户,此时买家则可以自由支配该帐户内的 售后金 。
如一部手机,当初买来是 2000 块,用 3 年, 5 年, 10 年不想用时,当用了这种防伪验证码后,在 10 年后不想用了,起码你可将商品回售给商家,你会得到 2000X20%=400 元的售后金,不但手机保值,手机售后有保障,最后还集中收回、销毁对更好环境再,反之,没有这种服务的,不但不能保障是不是正品,连售后都推三阻四、最后卖时只值几块钱,大大降低商品服务。
二,当买家使用了购买的商品半年或一年内,在'三包 ' 内是正品商品的话,需要维修时,通过终端装置向服务器上的商家提出维修服务的请求,并提供购买商品的防伪验证码,由商家可通过防伪验证码验证商品是否是他们所生产或代理的品牌正品商品,从而进行维修保修服务;当超过一年或三包服务以外,此时可以利用购买时商家提供的 售后金 ,进行售后维修付款服务。
如果是回收商品,因为买家购此类物品时,商家正品售后金是冻结的,需要买家积极的把所使用的商品提供给商家,而商家需要确认了此款商品是已回收,将双方成功回收的信息发送至服务器,由服务器确认无误后,解冻买家帐户内的售后金,解冻后,买家就可以任意支配该帐户内的售后金了。
服务器的解冻验证可按照下列程序进行:商家通过后台把买家买的正品商品上的'防伪验证码'连同'验证号'(如买家手机号),输入服务器,由服务器查询处理,当查询后确认该防伪验证码下的商品已回收,则由服务器将该防伪验证码下商品的售后金支付至买家的帐户,此时,该防伪验证码下商品的服务将永久结束。
服务器的解冻验证也可以采用其它方式进行验证,具体方式不限。
为了防止商家恶意骗回收,此防伪验证码出错限 2-3 次,超过次数,将延续到明天重新输入验证。哪一商家提供了这次回收验证,将记录在商家和买家的平台上,以备恶意违法时,警方有据可查。
如果是三包以外以维修为目的,商家后台会有一正品维修金服务,提示维修项目及对应维修费用,由买家确认维修后,由商家将申请支付的维修项目及维修费用金额填好后,通过服务器发送到给买家手机或电脑上,买家确认无误后再通过服务器发送给商家,服务器确认该维修交易信息后,直接将商家与买家双方确认的维修项目下的维修费金额自买家帐户转给商家。上种情况下,买家后台依然不可直接提取该帐户内的售后金使用,如果要想使用,必需回收给商家或者国家公益。
通过以上技术方案,商家不但可以很好验证待维修的商品是否为正品,是否享受保修服务,而且由于有售后金保障,商家的维修极积性会更高,因为他们还想在以后得到你的售后金,所以会很努力更好的为你服务!
更重要的是,让网销商品有了保障,买家可通过网络方式购买到正品的商品,网络销售者提供售后金后,买家可到商家的实体店进行售后维修服务或者进行二次消费。例如,顾客认为这种商品不但是正品、商品质量还非常好,那么,他会拿着这种商品回收至线下的实体店,然后重新买了别的款新产品,如果新产品要买 100 元,而旧商品能抵 20% ,可直接当钱使用抵消货款,从而真正达到网络线上销售,线下享受售后服务!而商家收回的商品,商家可无条件捐给需要的人或者二次回收利用,从而让商品发挥应有价值,或者集中销毁,将低商品对环境的污染。
本发明实施例中,所述服务器由商家建立,内置有实现本发明实施例中所述各项功能的软件程序及数据库,可以经安装于买家的手机或电脑上的客户端软件通过网络与买家进行数据通讯,进行信息的传送。
本发明不但适用生产者或商家自销商品使用,也适用于生产者或商家的加盟商、区域销售商,网络销售商或实体销售商使用。
参见图 4 所示,具体使用时,由生产者或商家通过服务器生成大量的防伪验证码,打印出来印制于商品上,然后将商品通过自己的独立网站,或电商平台或实体店进行销售,或者将印有防伪验证码的商品分发给加盟商、区域销售商,网络销售商或实体销售商,由加盟商、区域销售商,网络销售商或实体销售商通过他们的独立网站,或电商平台或实体店进行销售。
进一步的,为了控制加盟的加盟商、区域销售商,网络销售商或实体销售在销售时造假,可以在所述分发给所述加盟的加盟商、区域销售商,网络销售商或实体销售的商品的防伪验证码上再印制上该加盟的加盟商、区域销售商,网络销售商或实体销售的具体销售地址或独立网站的网址,或在电商平台上的主册 ID 号或店铺名等可以确定销售者的信息,在买家进行防伪验证时,通过验证信息告知买家。
本发明具有以下优点:
1 :防伪变的简单、透明:让所有的商品,能在顾客没有买之前就能看到防伪验证码,直接输入查讯便可知商品的真假。
2 :让顾客更极积,让顾客都能够得到回报,让他们积极的进行防伪验证输入,提高防伪打假的积极性。
3 :让网络与实体销售平衡、更平稳发展。
4 :让假货以无声方式传递给商家和执法者,让商家及执法者早知道,早处理!
5 :让商品具有价值,对税收、环保、公益做出贡献。
以上所述仅是本发明的优选实施方式,应当指出,对于本技术领域的普通技术人员来说,在不脱离本发明原理的前提下,还可以做出若干改进和润饰,这些改进和润饰也应视为本发明的保护范围。
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Claims (8)

  1. 一种销售防伪控制方法,其特征在于,包括:
    服务器接收由终端装置传来的商品真伪验证请求;
    服务器对所述商品真伪验证请求下所请求验证的商品信息的进行真伪验证,该商品信息包括商品的品牌与对应的防伪验证码;
    服务器反馈传送以下验证结果给所述终端装置:该防伪验证码下该商品为正品,购买该商品后可领取一定比例的售后金;或该防伪验证码不存在和\或请小心购买的提示。
  2. 根据权利要求1所述销售防伪控制方法,其特征在于,当验证为正品时,所述验证结果信息还包括:所属公司为A公司和\或生产于B地和\或商家联系方式和\或销售地址或网址。
  3. 根据权利要求1或2所述销售防伪控制方法,其特征在于,所述售后金在确认买家购买商品后存入买家建立的预设帐户内。
  4. 根据权利要求3所述销售防伪控制方法,其特征在于,当买家购买的商品为 不可二次利用的 商品时,在买家付款购买商品后,所述售后金由买家直接自所述帐户提取使用。
  5. 根据权利要求3所述销售防伪控制方法,其特征在于,当买家购买的商品为可二次利用的商品时,在买家付款购买商品后,所述售后金冻结在所述帐户内,作为以后商家在保修期外维修商品的维修服务金支付给商家,或回购售出商品的回购金支付给买家。
  6. 根据权利要求1所述销售防伪控制方法,其特征在于,所述防伪验证码由商家通过 所述服务器生成后印制于商品上。
  7. 根据权利要求1所述销售防伪控制方法,其特征在于,所述售后金由商家按商品价格的一定比例预先设定。
  8. 根据权利要求1所述销售防伪控制方法,其特征在于,所述终端装置包括电脑、手机或IPAD。
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