WO2014112692A1 - Système publicitaire et procédé publicitaire fondés sur le moment de reconnaissance de contenu par un utilisateur - Google Patents

Système publicitaire et procédé publicitaire fondés sur le moment de reconnaissance de contenu par un utilisateur Download PDF

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Publication number
WO2014112692A1
WO2014112692A1 PCT/KR2013/003073 KR2013003073W WO2014112692A1 WO 2014112692 A1 WO2014112692 A1 WO 2014112692A1 KR 2013003073 W KR2013003073 W KR 2013003073W WO 2014112692 A1 WO2014112692 A1 WO 2014112692A1
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WO
WIPO (PCT)
Prior art keywords
content
client
advertisement
displayed
screen
Prior art date
Application number
PCT/KR2013/003073
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English (en)
Korean (ko)
Inventor
김수현
Original Assignee
Kim Soo-Hyun
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kim Soo-Hyun filed Critical Kim Soo-Hyun
Priority to JP2014557581A priority Critical patent/JP6023821B2/ja
Publication of WO2014112692A1 publication Critical patent/WO2014112692A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention allows an advertisement to be displayed at a point in time when it is determined that the user perceives the content displayed on the client so that the user can concentrate on acquiring the content and increase the concentration of the advertisement. And an advertising method.
  • the user checks the content desired by using a client such as a computer, a smartphone, a tablet PC, or a smart TV connected to the Internet, but because the content is displayed with dozens of banners or floating advertisements, There was an inconvenience in recognizing the content of the content, and also an inconvenience in recognizing the content of the advertisement.
  • an advertisement is displayed in a blank space where no content is displayed, but a problem remains that a client user cannot concentrate on checking the content of the content because the advertisement is exposed together with the content.
  • the problem to be solved by the present invention is the user content that can increase the concentration on the advertisement while focusing on the acquisition of the content by allowing the advertisement to be displayed when the user determines that the content of the content displayed on the client is recognized. It is to provide an advertising system and advertising method using time.
  • Another problem of the present invention is to use the user content recognition time to consider the content of the content by using the scroll bar pixel, the pixel of the remaining area of the client on which the content is displayed, and the content display time. It is to provide an advertising system and advertising method.
  • An advertisement system using a content recognition time includes a content information checking module 202 for checking information on the size of content displayed on a screen of a client; An advertisement management module 204 for registering, storing, and managing information about advertisements displayed on the client; A content ending checking module 206 for generating an ending signal by determining that the client user has recognized the contents of the contents when the ending portion of the contents is displayed on the screen of the client; When the ending signal is generated by the content ending confirmation module 206, it comprises an advertisement display module 212 for displaying an advertisement on one side of the client.
  • the content information identification module 202 is characterized in that to set a standardized ending time that can be considered that the user has recognized the content according to the size of the content.
  • the content ending checking module 206 checks the position of the scroll bar displayed on the screen of the client on which the content is output and outputs an ending signal when the scroll bar is located in the preset ending area. It characterized by including).
  • the content ending checking module 206 includes: a client screen information checking unit 207 for checking information on the size of the client screen on which the content is displayed and the font, line, etc. of the displayed content; If it is confirmed by the client screen information confirming unit 207 that both the beginning and the end of the content are displayed together on the screen of the client, the display time of the content is set to the ending time of the preset content by the content information checking module 202. And a content display time confirmation unit 209 for outputting an ending signal upon reaching.
  • a client screen information checking unit 207 for checking information on the size of the client screen on which the content is displayed and the font, line, etc. of the displayed content
  • the content ending checking module 206 includes a screen closing checking unit 210 for outputting an ending signal when the screen of the client is closed after a preset time elapses after the content is output.
  • the apparatus further includes a content keyword checking module 214 for morphologically analyzing the content displayed on the screen of the client to select a word having high redundancy as a keyword of the content, and the advertisement display module 212 is displayed on the client.
  • the advertisement may be displayed by selecting an advertisement having a keyword corresponding to the content keyword.
  • An advertisement method using a content recognition time includes the steps of registering and storing information about an advertisement displayed on a client through an advertisement management module 204;
  • the content information checking module 202 analyzes the information about the content displayed on the screen of the client to check the size of the content, and sets a standardized ending time for considering the last part of the content according to the content size. Steps;
  • the content display time checking unit 209 of the content ending checking module 206 outputs an ending signal when the display time of the content reaches the ending time of the preset content; ; And displaying an advertisement on the client through the advertisement display module 212 when the ending signal is output.
  • an advertisement method using content recognition time includes: registering and storing information about an advertisement displayed on a client through an advertisement management module 204; When the scroll bar is displayed on the screen of the client displaying the content, checking the size and position of the scroll bar by the scroll bar positioning unit 208 and outputting an ending signal when the scroll bar is positioned at the end; And displaying an advertisement on the client through the advertisement display module 212 when the ending signal is output.
  • an advertisement method using content recognition time includes: registering and storing information about an advertisement displayed on a client through an advertisement management module 204;
  • the content information checking module 202 analyzes the information about the content displayed on the screen of the client to check the size of the content, and sets a standardized ending time for considering the last part of the content according to the content size. Steps; Outputting an ending signal from the screen closing check unit 210 when the screen is closed after a preset time elapses after the content is output on the screen of the client; And displaying an advertisement on the client through the advertisement display module 212 when the ending signal is output.
  • the advertisement system using the content recognition time according to the present invention has an effect of maximizing the advertisement effect by displaying an advertisement at a time when it is determined that the client user has recognized all the contents of the content.
  • the advertisement contents also display contents related to the contents of the contents, the advertisement effect can be increased.
  • FIG. 1 is a schematic diagram of an advertisement system using a user content recognition time according to the present invention.
  • FIG. 2 is a block diagram of an ad server according to the present invention.
  • 3 is a flow chart of the advertising method using the user content recognition time according to the present invention.
  • the basic concept of the advertisement system using the user content recognition time is that the user recognizes the contents of the content displayed on the screen of the client 100 connected by wire or wireless in the advertisement server 200.
  • the advertisement provided from the advertisement provider 300 is additionally transmitted.
  • the client includes a computer, a smartphone, a tablet PC, a smart TV, and the like, and the screen of the client includes all the screens on which content is displayed, such as an internet browser, an application, or an app.
  • the ad server 200 is a content information confirmation module 202, the advertisement management module 204, the content ending confirmation module 206, the advertisement display module ( 212).
  • the content information checking module 202 analyzes the information about the size of the content displayed on the screen of the client and stores the information in the content information DB 222.
  • the content information checking module 202 can check the number of texts included in the content, the size of the image, etc. and can check the size of the entire content.
  • the content information checking module 202 sets a standardized ending time that the user can regard as the end of the content according to the size of the content. For example, if the size of the content can be displayed on the client screen all at once, a certain elapsed time that the user can regard as the end of the content after the content is displayed can be set as the ending time. These ending times are set differently depending on the size of the content and the screen size of the client.
  • the advertisement management module 204 registers information about an advertisement provided by the advertisement provider 300 and an advertisement provided by the advertisement provider 300, and stores and manages the information in the advertisement DB 224. In addition, the advertisement management module 204 preferably stores the advertisement provided from the advertisement provider 300 into representative keywords according to the contents of the advertisement.
  • the content ending confirmation module 206 checks whether an ending portion of the content is displayed on the screen of the client, and generates an ending signal when it is determined that the user has recognized the content of the content.
  • the content ending checking module 206 includes a client screen information checking unit 207, a scroll bar position checking unit 208, a content display time checking unit 209, and a screen closing checking unit 210.
  • the client screen information confirming unit 207 confirms information about the size of the screen of the client on which the content is displayed and the font, line leading, etc. of the content displayed on the screen. In addition, the client screen information checking unit 207 may check whether the ending portion of the content is displayed by comparing the content of the content displayed on the screen with the entire content.
  • the scroll bar positioning unit 208 checks the position of the scroll bar displayed on the screen of the client on which the content is output, and outputs an ending signal when the scroll bar corresponds to a preset ending area.
  • the scroll bar may be displayed in the form of a bar on the side of the screen or in the form of a dot on the bottom of the screen. Therefore, when the scroll bar is located within 80% to 100% of the total area by comparing the area where the scroll bar is located in the entire area of the scroll bar displayed on the side or bottom of the client screen, the end portion of the content is outputted on the screen.
  • the ending signal can be set to be output.
  • the display time of the content is determined by the content information confirmation module 202. By checking whether the ending time of the preset content has been reached, when the ending time is reached, an ending signal is output.
  • the screen closing check unit 210 outputs an ending signal when the client screen is closed after a predetermined time has elapsed after the content is output on the client screen.
  • the user recognizes that the content is sufficiently confirmed and outputs an ending signal.
  • the advertisement display module 212 displays an advertisement to the client when an ending signal is generated by the content ending confirmation module 206.
  • the advertisement displayed on the client may be displayed on one side of the screen on which the content is displayed or may be displayed in a separate layer.
  • the screen is displayed as a separate screen or layer.
  • the content is preferably displayed so as not to overlap with the content.
  • the advertisement server of the present invention further includes a content keyword checking module 214 for morphologically analyzing the content displayed on the screen of the client and selecting a word having high redundancy as a keyword of the content.
  • the advertisement display module 212 may select and display an advertisement displayed on the client by having a keyword corresponding to the content keyword.
  • the content information checking module 202 analyzes the information about the size of the content displayed on the screen of the client and stores it in the content information DB 222.
  • the content information checking module 202 can check the number of texts included in the content, the size of the image, etc. and can check the size of the entire content.
  • the content information checking module 202 sets a standardized ending time that the user can regard as the end of the content according to the size of the content. For example, if the size of the content can be displayed on the client screen all at once, a certain elapsed time that the user can regard as the end of the content after the content is displayed can be set as the ending time. These ending times are set differently depending on the size of the content and the screen size of the client.
  • the advertisement management module 204 registers the advertisement provider 300 providing the advertisement and the information on the advertisement provided by the advertiser, and stores and manages the information in the advertisement DB 224 (step S101). At this time, the registered advertisement is divided into representative keywords according to the contents and stored.
  • the client screen information checking unit 207 checks the information on the screen of the client on which the content is displayed (step S102).
  • the content information checking module 202 analyzes the content displayed on the screen of the client to check the overall size of the content (step S103), and the standardized ending time for recognizing the last part of the content according to the size of the content. Is set and stored in the content information DB 222 (step S104).
  • the content ending confirmation module 206 confirms whether the ending portion of the content is displayed on the screen of the client. That is, when it is confirmed that all the contents are displayed on the screen of the client confirmed by the client screen information confirming unit 207 (step S105), the content display time confirming unit 209 displays the ending time of the preset content after displaying the content. When it reaches to and the ending time is reached, an ending signal is output (step S106).
  • the scroll bar positioning unit 208 checks the size and position of the scroll bar in the entire scroll bar area, and ends when the scroll bar is positioned at the end of the scroll bar area. A signal is output (step S107).
  • the advertisement display module 212 displays an advertisement on the client (step S108).
  • the advertisement may be displayed on one side of the screen of the client where the content is displayed so as not to overlap with the content or as a separate screen such as a layer.
  • the advertisement displayed on the client is preferably morphologically analyzed through the content keyword confirmation module 214 to select and display an advertisement corresponding to a word having a high redundancy.
  • the screen closing check unit 210 may output an ending signal, and display the advertisement on a separate screen or another layer.
  • the user may recognize that the content is sufficiently checked and output an ending signal.
  • the user can improve advertisement concentration because the advertisement is suddenly displayed while recognizing the content of the content displayed on the screen of the client.
  • displaying an advertisement estimated to be highly related to the content of the content may increase the advertisement effect.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

La présente invention concerne un système publicitaire et un procédé publicitaire fondés sur le moment de reconnaissance de contenu par un utilisateur pour afficher une publicité à un moment auquel un utilisateur est déterminé comme ayant reconnu le contenu affiché sur un client, ce qui permet à l'utilisateur de se concentrer sur l'apprentissage du contenu tout en augmentant la concentration sur la publicité. Les principaux éléments du système selon la présente invention sont : un module de confirmation d'informations de contenu (202) destiné à confirmer les informations concernant la taille du contenu affiché sur un écran du client ; un module de gestion d'annonces publicitaires (204) destiné à recevoir un enregistrement d'informations concernant la publicité affichée pour le client, et à sauvegarder et à gérer lesdites informations, un module de confirmation de fin de contenu (206) destiné à déterminer si un utilisateur du client a reconnu le contenu lorsqu'une partie de fin du contenu est affichée sur l'écran du client, et à générer un signal de fin ; et un module d'affichage publicitaire (212) destiné à afficher la publicité sur un côté du client quand le signal de fin est produit par le module de confirmation de fin de contenu (206).
PCT/KR2013/003073 2013-01-18 2013-04-12 Système publicitaire et procédé publicitaire fondés sur le moment de reconnaissance de contenu par un utilisateur WO2014112692A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2014557581A JP6023821B2 (ja) 2013-01-18 2013-04-12 コンテンツ認知時間を用いた広告システム及び広告方法

Applications Claiming Priority (2)

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KR10-2013-0005850 2013-01-18
KR1020130005850A KR101377695B1 (ko) 2013-01-18 2013-01-18 콘텐츠 인지시간을 이용한 광고 시스템 및 광고 방법

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WO2014112692A1 true WO2014112692A1 (fr) 2014-07-24

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KR101880848B1 (ko) * 2017-03-13 2018-07-23 엔에이치엔엔터테인먼트 주식회사 이탈 사용자에게 컨텐츠를 제공하는 방법 및 시스템
KR20210014466A (ko) 2019-07-30 2021-02-09 손종욱 사용자가 주체인 광고 방법

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KR101377695B1 (ko) 2014-03-26
JP2015513695A (ja) 2015-05-14
JP6023821B2 (ja) 2016-11-09

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