WO2013157679A1

WO2013157679A1 - Method of providing hybrid e-commerce using smart terminal and computer-readable recording medium having program for the method thereon

Info

Publication number: WO2013157679A1
Application number: PCT/KR2012/003031
Authority: WO
Inventors: 안종오
Original assignee: An Chongoh
Priority date: 2012-04-19
Filing date: 2012-04-20
Publication date: 2013-10-24
Also published as: KR101407398B1; KR20130118183A

Abstract

The present invention relates to a technology for providing a hybrid e-commerce service suitable for a smart terminal by organically combining internet shopping elements with phone order elements. More particularly, the present invention enables people, who are unfamiliar with or cannot utilize internet shopping through a smart terminal (such as a smart phone or a smart pad) because it is difficult to enter text in comparison to computers and the size of the display of the smart terminal is small, to conveniently use internet shopping through the smart terminal. To that end, the present invention discloses a hybrid technology in which item searches and related settings in the smart terminal are applied equally to internet browsing and a final purchase decision and payment are achieved through phone calls.

Description

Hybrid electronic commerce providing method using smart terminal and computer readable recording medium recording program therefor

The present invention relates to a technology for providing a hybrid e-commerce service suitable for use in a smart terminal by organically combining an internet shopping element and a telephone order element. More specifically, the present invention is relatively inconvenient for character input compared to a computer, and the display size is narrow, so that people who are uncomfortable or not at all using the internet shopping through a smart terminal (eg, a smartphone or a smart pad) are not smart at all. In order to conveniently use the Internet shopping through the terminal, the search and setting of the article in the smart terminal is applied in the same manner as the Internet browsing, but finally, the purchase decision and payment is disclosed in a hybrid scheme configured to achieve through a telephone call.

The application of online shopping (online shopping) is expanding day by day, and now Internet shopping is being implemented not only on personal computers but also on smart phones and digital televisions.

However, the internet shopping process requires a procedure for inputting personal information and personal authentication, and in particular, requires a complicated process of installing various security applications and certificates for payment, entering a card number, or transferring a bank account. As a result, there are surprisingly many people who find Internet shopping quite difficult or who never use it at all.

This difficulty is exacerbated in smart terminals such as smart phones and smart pads. These smart terminals have a smaller display size than a personal computer and a character input means is relatively inferior to a virtual keyboard, so the procedure of signing up or making a payment is very inconvenient. In some cases, payment is not possible because the device is not compatible with the smart terminal.

As smart phones and smart pads are widely used, internet shopping through these smart terminals has been attempted as a so-called mobile shopping. However, due to the inconvenience, the internet shopping is not activated as expected. In particular, due to the poor character input environment of the smart terminal, general users only look at the product via the Internet as a smart terminal, the actual purchase is performed via offline or personal computer.

Accordingly, in the technical field, there is an urgent need for the development of technology optimized to implement Internet shopping (online shopping, mobile shopping) in smart terminals with various constraints.

An object of the present invention is to provide a technology for providing a hybrid e-commerce service suitable for application in a smart terminal by organically combining the Internet shopping element and the phone order element.

More specifically, the object of the present invention is that people who are uncomfortable with the use of smart phones (eg, smartphones, smart pads) or who do not use at all at all due to the inconvenience in entering text and the narrow display size compared to a computer. In order to conveniently use the internet shopping through the smart terminal, the search and setting of goods in the smart terminal are applied in the same manner as the Internet browsing, but finally, the purchase decision and payment are provided in a hybrid manner so that the telephone call is achieved. It is.

Hybrid electronic commerce providing method using a smart terminal according to the present invention for achieving the above problem is a smart terminal, a purchase management server, a call center system is connected to the communication network of the hybrid system that combines Internet shopping and telephone orders to the user of the smart terminal A first step of the purchase management server storing user identification information of the smartphone in response to an internet shopping operation of the smartphone to provide a commerce service; A second step in which the purchase management server is provided with purchase operation information for purchase of goods made on the Internet shopping page from the smart phone; A third step of the purchase management server matching the user identification information with the purchase operation information and storing the same in the first database; A fourth step of the call center system receiving an order call for internet shopping from the smart terminal; A fifth step of the call center system extracting caller identification information from the order phone; A sixth step of providing, by the call center system, caller identification information to the purchase management server and requesting purchase operation information corresponding thereto; A seventh step of the purchase management server searching the first database while comparing the caller identification information with the user identification information; An eighth step of acquiring, by the purchase management server, purchase operation information corresponding to the caller identification information and providing the same to the call center system; A ninth step of receiving, by the call center system, auxiliary information for internet shopping based on the order phone; And a tenth step in which the call center system combines the purchase operation information and the auxiliary information to set a purchase order for Internet shopping.

In the hybrid electronic commerce providing method using the smart terminal of the present invention, the Internet shopping page is configured to include call center connection information for making a call to the call center system. Detecting; Identifying, by the smart terminal, call center connection information linked to the telephone order button; Executing, by the smart terminal, making a call using the call center connection information; Call center system receiving the order call from the smart terminal; is preferably configured to include.

In addition, the hybrid electronic commerce providing method using a smart terminal according to the present invention, the call center system matching the information on the purchase order is set with the caller identification information and stores in the second database; If the call center system extracts the caller identification information from the order telephone in the fifth step, searching the second database to obtain previous purchase order information; The call center system may further include acquiring partial auxiliary information corresponding to at least a part of the auxiliary information for the order call from the obtained previous purchase order information.

In addition, in the present invention, the partial auxiliary information that the call center system obtains in advance from the second database includes incomplete partial information of the credit card number for the payment of the smart phone user, and the purchase operation information is a purchase generated during the internet shopping process. Comprising the target goods information and the detailed options for the goods to be purchased, the auxiliary information of the ninth step is configured to include the purchase operation information provided from the purchase management server in the eighth step and identification information between the order phone, User identification information is preferably configured to include the caller-ID of the smart terminal.

In addition, the hybrid electronic commerce providing method using a smart terminal according to the present invention, the purchase management server receives the personal information from the subscriber of the Internet shopping and stores in the first database; Acquiring, by the purchase management server, personal information matching the caller identification information provided in the fifth step from the first database; Providing, by the purchase management server, the acquired personal information to the call center system as orderer personal information; The call center system may further include acquiring partial auxiliary information corresponding to at least a part of the auxiliary information for the order phone from the orderer personal information provided above.

According to the present invention, by implementing a hybrid e-commerce service that organically combines an internet shopping element and a phone order element, there is an advantage that anyone can conveniently enjoy internet shopping on a smart terminal despite various limitations of the smart terminal.

1 shows an overall system configuration in which the present invention is implemented.

2 is a view showing the configuration of a purchase management server to which the present invention is applied.

3 is a view showing the configuration of a call center system to which the present invention is applied.

4 is a view for explaining a UI screen implemented on a touch screen of a smartphone.

5 is a flowchart illustrating a process performed by a purchase management server in the present invention.

6 is a flowchart illustrating a process performed by a call center system in the present invention.

Hereinafter, with reference to the drawings will be described in detail the present invention.

1 is a diagram showing the overall system configuration in which the present invention is implemented. Referring to FIG. 1, the entire system in which the present invention is implemented includes a smartphone 10, an internet shopping server 30, a purchase management server 40, and a call center system 50.

First, the smart phone 10 according to the present invention has a feature of displaying a home screen desktop when the system operating power is turned on (ON) or the home button 13a is pressed, for example, based on the Android platform. Access to the shopping server 30 through the communication network 20 to install the Internet access program for the purchase of the goods provided by the Internet shopping server 30 by Internet commerce as an application or installed from the factory.

The internet shopping server 30 is a device possessed by a distributor for providing specific goods information. The smart phone 10 holds information for selling various goods (goods and services) provided in a corresponding store or warehouse. Provided through the communication network 20). More specifically, the internet shopping server 30 is preferably a plurality of widgets allocated for each page when transmitting a page for the purchase of goods to the smart terminal 10 to implement as a home screen wallpaper of the smart phone 10 Include and send.

In addition, the purchase management server 40 collects information about the user of the smart phone 10 and transmits it to the call center system 50 to provide the hybrid e-commerce service used according to the present invention.

On the other hand, the call center system 50 collects information about the user from the purchase management server 40 when selecting the goods and telephone orders provided by the Internet shopping server 30 of the smart phone 10 user, the user simply Make payment for selected goods possible.

And in the present invention, the smart phone 10 is preferably composed of a background generation component that is installed for the home screen desktop from the time of shipment from the smart phone 10 so that the user does not need to install the application separately. An example of such a background generating component is a widget. The internet shopping server 30 forms a direct control channel with a widget installed in the smartphone 10 to push various shopping service related data. It is configured to be.

The manner in which the internet shopping server 30 pushes the data to the background generating component can be classified into two types in the present invention. In the first method, as the internet shopping server 30 is powered on, the initial home screen desktop is completed on the smartphone 10 as the smartphone 10 is turned on. Once the implementation is complete, you can push data to background processing.

In the second method, as the internet shopping server 30 is powered on, the initial home screen is completed on the touch screen 12 and the widget is activated by foreground processing. After that, the shopping screen data is pushed. In the first scheme, when the widget is pushed in the background state, the processing load of the smartphone 10 is too large, and in particular, the number of packets increases, resulting in excessive data communication charges. Preferably, widgets (submodules) are individually assigned to each page, and when a user enters a screen to each page, the corresponding widget is activated and the widget of the previous page is preferably disabled. When the widget is activated, it starts pushing data, so there may be a slight delay on each page move.

2 is a diagram illustrating a configuration of a purchase management server 40 to which the present invention is applied. 2, the purchase management server 40 includes a first transceiver 41, a purchase management module 42, the first database 43, the purchase management module 42 is a personal information management means ( 42a) and purchase operation information management means 42b.

The personal information management means 42a acquires the identification information of the user who is currently performing the internet shopping in response to the smart phone 10 accessing the internet shopping server 30 through the communication network 20. A preferred embodiment of such user identification information is a caller-ID corresponding to the terminal number of the smartphone 10, and the personal information management means 42a stores the user identification information in the first database 41. To this end, the personal information management means 42a preferably has a monitoring function for data transmission and reception between the internet shopping server 30 and the smart phone 10, which may be implemented in various ways.

The personal information management means 42a refers to the contents of the first database 41 and determines whether there is personal information of the user of the smartphone 10 (hereinafter, 'user') that has been previously stored and matched with the caller-ID. do. Here, the personal information includes a user's shipping information and payment information.

Personal information management means (42a) is a communication network 20 in accordance with the input of the shipping information and payment information, which is personal information to the user's smart phone 10 when the user's personal information is not stored in advance in the first database (41) Control the first transceiver 41 to receive the personal information from the smartphone 10 through the). In this process, the subscriber information may be input when the smartphone 10 is purchased and the service is opened, or when the user subscribes to a website that provides an Internet shopping service according to the present invention, the smartphone 10 or a personal computer ( It may be received through the (not shown). In this case, the purchase management server 40 is implemented to provide shipping address information and payment information for the buyer to the call center system 50 to be described later.

In another embodiment, as described below, delivery information and payment information for the user are provided from the user through a phone call with the call center system 50, and stored in the second database 53 of the call center system 50. It is composed. In this case, the call center system 50 secures delivery address information and payment information for the buyer, and proceeds with the purchase process accordingly.

Then, the personal information management means 42a matches the caller-ID of the smart phone 10 and stores shipping information and payment information of the user, which is personal information. In addition, the personal information management means 42a generates a personal-meta information for quick extraction of the stored personal information, which is matched with the first database 41 centering on the caller-ID of the smart phone 10, to generate the first database ( After additionally storing in 41), the first transmitter / receiver 41 is controlled to transmit the generated personal-meta information to the call center system 50.

Here, the payment information may be all or part of the card number information, the card password information, the card expiration date information of the user of the smart phone 10, depending on the implementation, some of the 16 digits of the credit card number, such as 12 digits, etc. Information may be implemented. In addition, the payment information may be extracted from the existing purchase history in the second database 53 of the call center system 50 and stored in the first database 43 in advance, as described above from the user of the smartphone 10. It may be provided and stored. To this end, the second database 53 of the call center system 50 may store delivery information, payment information, and purchase history as user's personal information when the purchase and payment of the goods by the smartphone 10 are completed.

The purchase manipulation information management means 42b is configured to receive the purchase manipulation information for the purchase of the goods by the user on the page for purchasing the goods provided by the Internet shopping server 30 of the user of the smartphone 10 through the communication network 20. 1 Controls the transceiver 41. More specifically, when the user performs various operations on the smartphone 10 for internet shopping while the data session with the internet shopping server 30 is connected using the smartphone 10, all the purchase operation information according to the operation Is sent to the purchase operation information management means 42b. For example, when a user selects a specific item from a list of items provided by the Internet shopping server 30 or selects a purchase related option for the item, each purchase operation information corresponding to such individual information is smart. It is transmitted from the phone 10 to the purchase operation information management means 42b of the purchase management server 40.

For example, when the user of the smart phone 10 purchases shoes in the Internet shopping server 30, the brand and the product model are determined as the goods to be purchased while shopping on the Internet, and the purchase related items are purchased on the purchase screen of the individual goods to be purchased. Detailed options (size, color, number, etc.) are selected. In this regard, when the user of the smartphone 10 operates, such individual information is generated as purchase operation information, respectively, and the communication network 20 in the smartphone 10 is selected. Via the purchase operation information management means 42b.

The purchase manipulation information management means 42b matches the purchase manipulation information with the caller-ID of the smartphone 10 and stores it in the first database 43. In addition, the purchase operation information management means 42b is matched around the caller-ID of the smartphone 10 to generate the purchase operation-meta information for quick extraction of the purchase operation information stored in the first database 43 and additionally. After storing in the first database 43, the first transmission and reception unit 41 is controlled to transmit the purchase operation-meta information to the call center system 50.

3 is a diagram illustrating a configuration of a call center system 50 to which the present invention is applied. 4 is a view for explaining a UI screen implemented on the touch screen 12 of the smartphone 10. First, referring to FIG. 3, the call center system 50 includes a second transceiver 51, a simple payment module 52, and a second database 53. The simple payment module 52 may include initial information extracting means ( 52a), information collecting means 52b, and payment means 52c. First, when the smartphone 10 accesses the internet shopping server 30, the smartphone 10 receives a page for purchasing an item provided by the internet shopping server 30 as shown in FIG. 4 and then implements the UI screen. do. Subsequently, when the user selects the telephone order area from the immediate purchase area and the telephone order area on the UI screen implemented on the smartphone 10, the Internet shopping server 30 determines that the telephone order request is performed according to the present invention. The smart phone 10 controls to transmit a call connection request to the initial information extracting means 52a. Here, the phone order area may be provided for a phone order using the smartphone 10 in the purchase page as shown in FIG.

On the other hand, the immediate purchase area allows a conventional purchase order process according to the prior art, for example, may be through a card purchase or bank transfer. In addition, the shopping cart area is to put the current product in the shopping cart and later perform a purchase process including payment. Accordingly, the telephone order area and the immediate purchase area are separately provided in the product page of FIG. 4, and according to the technical concept of the present invention, the telephone order area and the general order area are separately provided in the page ordered in the shopping cart. desirable.

As one example of the process according to the selection of the phone order area, the user of the smartphone 10 selects all the options required for the purchase on the purchase page, and then selects the 'phone order' button area of FIG. In the call center system 50 may be provided with a service from the Internet shopping server 30 automatically connected. To this end, the Internet shopping web page provided by the Internet shopping server 30 (see FIG. 4) is provided with a call center connection information for making a call to the call center system 50 in a manner linked to the telephone order button area. Accordingly, when the user clicks the telephone order button on the web page, the smartphone 10 may automatically call the call center system 50 by using the call center connection information. Correspondingly, the initial information extracting means 52a of the call center system 50 controls the second transceiver 51 to receive a call connection request from the smartphone 10.

Thereafter, the initial information extracting unit 52a controls the second transceiver 51 to establish a call connection with the smartphone 10 through the communication network 20, and then obtains caller identification information on the current call connection. . As a preferable example of such caller identification information, a caller-ID corresponding to the terminal number of the smart phone 10 may be considered.

The information collecting means 52b matches the caller-ID of the smartphone 10 with the purchase operation-meta information corresponding to the caller-ID of the smartphone 10 received from the purchase management server 40 and stores the purchase operation. The second transceiver 51 is controlled to request information through the communication network 20. Accordingly, the initial information extracting means 52a receives the second transmitting and receiving unit 51 to receive the purchase operation information corresponding to the caller-ID of the smartphone 10 from the purchase management server 40 through the communication network 20. To control.

In addition, the information collecting means 52b is stored by matching the caller-ID of the smart phone 10 using the personal-meta information corresponding to the caller-ID of the smart phone 10 received from the purchase management server 40 The second transmitter / receiver 51 is controlled to request delivery address information and payment information, which are personal information, through the communication network 20. Accordingly, the information collecting means 52b controls the second transceiver 51 to receive personal information corresponding to the caller-ID of the smartphone 10 from the purchase management server 40 through the communication network 20. .

The payment means 52c performs an identity verification process, a delivery destination verification process, and optionally a payment information providing process for the user of the smartphone 10 through the connected phone call process. Looking at the identity verification of these, the call center system 50 needs to check whether the purchase operation information provided from the purchase management server 40 is consistent with the current purchaser connected via the telephone, the call center system 50 Manage the checklist.

In addition, the delivery address information and payment information may be provided from the purchase management server 40 or may be obtained from a previous purchase order history, even in this case, it is preferable to check directly through a telephone call, such confirmation information call center system It is managed by 50. In addition, it is preferable in terms of security that the payment information provided by the purchase management server 40 in connection with payment information or obtained from a previous purchase order history is made of some information, not all information.

The payment means 52c controls the second transmission / reception unit 51 to complete the purchase of goods through data transmission and reception with the smartphone 10 when the identity verification and the confirmation of the destination information are completed, and completes the payment for the goods purchase. . More specifically, the payment means 52c, when the payment information is obtained from the purchase management server 40 using the caller-ID of the smartphone 10, not all the information for the payment as payment assistance information, for example, the smartphone ( 10) It is preferable to implement such that only about 12 digits of the previous 16 digits of the user's card number are obtained.

On the other hand, the identity verification process and delivery information confirmation can be performed through a telephone call between the counselor of the call center system 50 and the user of the smartphone 10 or automated by an automatic voice guidance system. As such, most of the information on the user of the smartphone 10, such as purchase item information and delivery-related information, may be performed in real time with only minimal confirmation in advance from the purchase management server 40.

5 is a flowchart illustrating a process performed by the purchase management server 40 in the present invention. 1 to 5, the purchase management server 40 is connected to the terminal number of the smartphone 10 in accordance with access to the Internet shopping server 30 of the smartphone 10 through the communication network 20. The corresponding caller-ID is extracted and stored in the first database 41 (S110).

After step S110, the purchase management server 40 determines whether there is personal information of the user of the smartphone 10 stored in advance in the first database 41 by matching with the caller-ID (S120).

If the user's personal information is not stored in advance as a result of the determination in step (S120), the purchase management server 40 according to the user's input from the smart phone 10, the delivery information and payment information of the user's personal information communication network ( Received through 20) (S130). On the contrary, if the personal information is stored in advance as a result of the determination of step 120, the purchase management server 40 proceeds to step S140 without performing step (S130).

After the step (S130), the purchase management server 40 stores the shipping information and payment information of the user, which is personal information by matching the caller-ID in step (S110), the personal information matched and stored based on the caller-ID After generating personal-meta information for the rapid extraction of the additionally stored in the first database 43, and transmits the personal-meta information to the call center system 50 (S140).

After the step (S140), the purchase management server 40 receives the purchase operation information for the goods on the Internet shopping server 30 of the smart phone 10 via the communication network (20) (S150).

After step S150, the purchase management server 40 matches and stores the caller-ID of the smartphone 10 and the purchase operation information received in step S150, and stores the matched and stored purchase operation based on the caller-ID. After the purchase operation-meta information for quick extraction of information is generated and additionally stored in the first database 43, the purchase operation-meta information is transmitted to the call center system 50 (S160).

6 is a flowchart illustrating a process performed by the call center system 50 in the present invention. 1 to 5, the call center system 50 controls the control of the Internet shopping server 30 in response to a telephone order request on a page for purchasing goods provided by the Internet shopping server 30 of the smart phone 10. Receives a call connection request from the smartphone 10 according to (S210).

After step S210, the call center system 50 establishes a call connection with the smartphone 10 through the communication network 20 (S220).

After step S220, the call center system 50 extracts the caller-ID corresponding to the terminal number of the smart phone 10 (S230).

After step S230, the call center system 50 uses the purchase operation-meta information received according to step S140 of FIG. 5 to the purchase management server 40 to match the caller-ID with the purchase operation information stored in the communication network ( By requesting through 20), the purchase operation information of the smart phone 10 is returned from the purchase management server 40 (S240).

After step S240, the call center system 50 uses the personal-meta information received according to step S160 of FIG. 5 to the purchase management server 40 to match the caller-ID with the stored destination information of the user. And by requesting payment information through the communication network 20, and receives the personal information of the smart phone 10 from the purchase management server 40 (S250).

After the step (S250), the call center system 50 completes the purchase of the goods according to the identity verification and shipping information check for the user of the smart phone 10 through the communication network 20 (S260), to the goods using the payment information After the payment is completed, the payment details are stored in the second database 53 (S270). Meanwhile, the call center system 50 may store not only the payment details but also personal information and purchase operation information with the caller-ID and store them in the second database 53.

The invention can also be embodied in the form of computer readable codes on a computer readable recording medium. At this time, the computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, which may be implemented in the form of a carrier wave (eg, transmission over the Internet). . The computer readable recording medium can also store and execute computer readable code in a distributed manner over networked computer systems. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers in the technical field to which the present invention belongs.

Claims

A smart terminal, a purchase management server, and a call center system are connected to a communication network to provide a hybrid electronic commerce service combining internet shopping and telephone orders to a user of the smart terminal.

A first step of the purchase management server storing user identification information of the smartphone in response to an internet shopping operation of the smartphone;

A second step of receiving, by the purchase management server, purchase operation information for purchase of an item made on an internet shopping page from the smart phone;

A third step of the purchase management server matching the user identification information with the purchase manipulation information and storing the same in the first database;

A fourth step of the call center system receiving an order call for the Internet shopping from the smart terminal;

A fifth step of the call center system extracting caller identification information from the order phone;

A sixth step of the call center system providing the caller identification information to the purchase management server and requesting purchase operation information corresponding thereto;

A seventh step of the purchase management server searching the first database while comparing the caller identification information with the user identification information;

An eighth step of acquiring, by the purchase management server, purchase operation information corresponding to the caller identification information and providing the same to the call center system;

A ninth step of receiving, by the call center system, auxiliary information for the internet shopping based on the order phone;

A tenth step in which the call center system combines the purchase operation information and the auxiliary information to set a purchase order for the Internet shopping;

Hybrid e-commerce providing method using a smart terminal comprising a.
The method according to claim 1,

The Internet shopping page is configured to include call center connection information for making a call to the call center system,

The fourth step,

Detecting, by the smart terminal, a telephone order button operation provided on the internet shopping page;

Identifying, by the smart terminal, the call center connection information linked to the phone order button;

Executing, by the smart terminal, making a call using the call center connection information;

The call center system receiving the order call from the smart terminal;

Hybrid e-commerce providing method using a smart terminal, characterized in that comprises a.
The method according to claim 2,

Storing, by the call center system, information on the set purchase order in the second database by matching the caller identification information;

If the call center system extracts caller identification information from the order call in the fifth step, searching for the second database to obtain previous purchase order information;

Obtaining, by the call center system, partial auxiliary information corresponding to at least a part of the auxiliary information for the order call from the obtained previous purchase order information;

Hybrid e-commerce providing method using a smart terminal further comprises.
The method according to claim 3,

The partial assistance information previously acquired by the call center system from the second database includes incomplete partial information of a credit card number for payment of the smart phone user, wherein the hybrid electronic commerce providing method using a smart terminal is provided.
The method according to claim 4,

The purchase operation information is a hybrid electronic commerce providing method using a smart terminal, characterized in that configured to include the purchase target product information generated in the Internet shopping process and the detailed options for the purchase target product.
The method according to claim 5,

The auxiliary information of the ninth step is to provide a hybrid electronic commerce using a smart terminal, characterized in that comprises the identity information between the purchase operation information and the order phone provided from the purchase management server in the eighth step Way.
The method according to claim 6,

The user identification information is a hybrid electronic commerce providing method using a smart terminal, characterized in that comprising the caller-ID of the smart terminal.
The method according to claim 2,

Receiving, by the purchase management server, the personal information from the subscriber of the internet shopping, and storing the personal information in the first database;

Acquiring, by the purchase management server, personal information matching the caller identification information provided in the fifth step from the first database;

Providing, by the purchase management server, the obtained personal information to the call center system as orderer personal information;

Obtaining, by the call center system, partial assistance information corresponding to at least a part of the assistance information for the order telephone from the provided orderer personal information;

Hybrid e-commerce providing method using a smart terminal further comprises.
A computer-readable recording medium recording a hybrid e-commerce program for performing the hybrid e-commerce providing method according to any one of claims 1 to 8.