KR20130118183A - Method for providing hybrid-type electronic shopping service using smart terminals, and computer-readable recording medium with program for the same - Google Patents

Abstract

PURPOSE: A hybrid electronic commerce providing method using a smart terminal and a computer-readable recording medium containing a program for the same are provided to provide an electronic commerce service by systematically combining an internet shopping element and a telephone order element. CONSTITUTION: A purchase management server (40) stores user identification information of a smartphone (10) in response to the internet shopping operation of the smartphone. The purchase management server provides purchase operation information for the purchase of a product. The purchase management server matches the user identification information with the purchase operation information and stores the information in a first database (43). A call center system (50) receives an ordering call for internet shopping from the smart terminal. The call center system extracts caller identification information from the ordering call. The call center system provides the caller identification information to the purchase management server and requests purchase operation information corresponding to the caller identification information. [Reference numerals] (10) Smartphone; (20) Communication network; (30) Internet shopping server; (40) Purchase management server; (43) First DB; (50) Call center system; (53) Second DB

Description

TECHNICAL FIELD [0001] The present invention relates to a hybrid electronic commerce providing method using a smart terminal, and a computer-readable recording medium storing a program for the hybrid electronic commerce providing method.

The present invention relates to a technique for providing a hybrid electronic commerce service suitable for use in a smart terminal by organically combining Internet shopping elements and telephone order elements. More particularly, the present invention relates to a smart phone which is inconvenient for a user to input characters through a smart terminal (e.g., a smart phone or a smart pad) In order to utilize Internet shopping conveniently through a terminal, a smart terminal starts searching for and setting an article in the same manner as internet browsing, and finally purchasing decision and settlement is accomplished through a telephone call.

The application range of Internet shopping (online shopping) is expanding day by day, and now it is not only Internet shopping using a personal computer but also Internet shopping on a smart phone or digital television.

However, the internet shopping process requires a procedure for personal information input and personal authentication, and in particular, a complicated process is required, such as installing various security applications and authorized certificates for payment, inputting a card number, or transferring money. As a result, there are surprisingly many people who actually think Internet shopping is difficult or not at all.

This difficulty is further exacerbated by smart terminals such as smart phones and smart pads. Such a smart terminal has a smaller display size than a personal computer, and a character input means is relatively poor as a virtual keyboard, so that procedures for membership registration and settlement are very inconvenient, and further, a payment related software module There are many cases where order settlement is impossible due to incompatibility with this smart terminal.

As smartphones and smart pads are widely popularized, internet shopping through these smart terminals is attempted with the so-called mobile shopping. However, the smart shopping mall is not activated much due to the inconvenience mentioned above. In particular, due to the poor character input environment of smart terminals, ordinary users are viewing products on the Internet as smart terminals, and actual purchases are performed offline or through personal computers.

Accordingly, there is an urgent need to develop a technology optimized for implementing internet shopping (online shopping, mobile shopping) in a smart terminal accompanied with various constraints in the technical field.

[Related Technical Literature]

1. Electronic Commerce System and Method Using Electronic Payment Information (Patent Application No. 10-2002-0081419)

2. Compensation electronic commerce system on the Internet and its operating method (Patent Application No. 10-2000-0009122)

It is an object of the present invention to provide a technology for providing a hybrid electronic commerce service suitable for application in smart terminals by organically combining Internet shopping elements and telephone order elements.

More particularly, it is an object of the present invention to provide a method and apparatus for a mobile terminal, which is inconvenient for a user to input data through a smart terminal (e.g., smart phone or smart pad) In order to utilize internet shopping conveniently through smart terminals, searching and setting of goods in smart terminals are applied in the same manner as internet browsing, but in the end, a technology configured in a hybrid manner to achieve purchase decision and settlement through telephone conversation .

To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described herein, there is provided a hybrid electronic commerce providing method using a smart terminal, including a smart terminal, a purchase management server, and a call center system, A first step in which a purchase management server stores user identification information of a smartphone in response to an Internet shopping operation of a smartphone, in order to provide a commercial transaction service; A second step of the purchase management server receiving purchase operation information for purchasing goods on the Internet shopping page in a smartphone; A third step of the purchase management server matching the user identification information and the purchase operation information and storing the same in the first database; A fourth step of the call center system receiving an order phone for internet shopping from the smart terminal; A fifth step of the call center system extracting the caller identification information from the order phone; A sixth step of the call center system providing the caller identification information to the purchase management server and requesting purchase operation information corresponding thereto; A seventh step of the purchasing management server searching the first database while comparing the caller identification information with the user identification information; The purchase management server acquiring purchase operation information corresponding to the caller identification information and providing it to the call center system; A ninth step of the call center system receiving supplementary information for Internet shopping based on the order phone; And a call center system combining purchase operation information and auxiliary information to set up a purchase order for Internet shopping.

In the hybrid electronic commerce providing method using the smart terminal of the present invention, the Internet shopping page includes call center connection information for making a call to the call center system. In the fourth step, the smart terminal transmits a telephone order button operation ; Identifying the call center connection information linked to the phone order button by the smart terminal; The smart terminal executing telephone dialing using call center connection information; And the call center system receiving the order phone call from the smart terminal.

The hybrid electronic commerce providing method using the smart terminal according to the present invention may further include the steps of: the call center system matching information of the purchase order with the caller identification information and storing the information in the second database; If the call center system extracts the caller identification information from the order phone in the fifth step, acquiring previous purchase order information by searching the second database; And the call center system acquiring, in advance, the partial auxiliary information corresponding to at least a part of the auxiliary information for the order phone from the acquired previous purchase order information.

In addition, in the present invention, the partial auxiliary information that the call center system acquires from the second database in advance includes the incomplete partial information of the payment credit card number of the smartphone user, and the purchase operation information includes the purchase information And the detailed information about the article to be purchased, and the auxiliary information in the ninth step includes the purchase operation information provided from the purchase management server and the identity confirmation information between the order phone in the eighth step, Preferably, the user identification information comprises a caller-ID of the smart terminal.

According to another aspect of the present invention, there is provided a hybrid electronic commerce providing method using a smart terminal, comprising: a purchase management server receiving personal information from a subscriber of an Internet shopping and storing the personal information in a first database; Acquiring personal information matching the caller identification information provided by the purchase management server in the fifth step from the first database; Providing the purchase management server with the acquired personal information to the call center system as personal information of the purchaser; And the call center system acquiring, in advance, partial auxiliary information corresponding to at least a part of the auxiliary information for the order phone from the provided orderer personal information.

According to the present invention, a hybrid electronic commerce service in which an Internet shopping element and a telephone ordering element are organically combined is advantageous in that anyone can conveniently enjoy Internet shopping on a smart terminal regardless of various limitations of the smart terminal.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing the overall system configuration in which the present invention is implemented; FIG.
2 is a diagram showing a configuration of a purchase management server to which the present invention is applied.
3 is a diagram showing a configuration of a call center system to which the present invention is applied.
4 is a view for explaining a UI screen implemented on a touch screen of a smartphone;
FIG. 5 is a flowchart illustrating a process performed by the purchase management server in the present invention. FIG.
FIG. 6 is a flowchart illustrating a process performed by a call center system in the present invention. FIG.

Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a diagram showing the overall system configuration in which the present invention is implemented. 1, the overall system in which the present invention is implemented includes a smart phone 10, an Internet shopping server 30, a purchase management server 40, and a call center system 50. [

First, the smartphone 10 according to the present invention has a feature that a home screen wallpaper is displayed when the system operation power is turned on or the home button 13a is pressed as a smart terminal based on, for example, an Android platform, An Internet access program for accessing the shopping server 30 through the communication network 20 and purchasing goods provided by the Internet shopping server 30 by Internet commerce should be installed as an application or installed from the time of shipment.

The Internet shopping server 30 is a device owned by a distributor for providing specific article information and stores information for selling various goods (goods and services) provided in the store or warehouse, ) Through the communication network 20. More specifically, the Internet shopping server 30 preferably transmits a page for purchasing goods to the smart terminal 10 for implementation as a home screen wallpaper of the smart phone 10, a plurality of widgets And transmits it.

The purchase management server 40 collects information on the user of the smartphone 10 and transmits the collected information to the call center system 50 in order to provide the hybrid electronic commerce service according to the present invention.

Meanwhile, the call center system 50 collects information on the user provided from the Internet shopping server 30 of the user of the smartphone 10 and information on the user from the purchase management server 40 when the telephone order is selected. Make payment for selected goods.

In the present invention, the smartphone 10 is preferably composed of a background generating component installed for the home screen wallpaper from the time of shipment from the smartphone 10 so that the user does not need to install the application separately. An example of such a background generating component is a widget. The Internet shopping server 30 forms a control channel directly with a widget installed in the smartphone 10 and pushes various shopping service related data .

The manner in which the Internet shopping server 30 pushes data to the background generating component can be roughly divided into two types according to the present invention. In the first method, the Internet shopping server 30 checks whether or not the initial home screen wallpaper is completed on the smartphone 10 as the smartphone 10 is turned on, When the implementation is complete, the data is pushed to background processing.

In the second method, when the Internet shopping server 30 completes the implementation of the initial home screen on the touch screen 12 and activates the widget by foreground processing as the smartphone 10 is powered on And then pushing the shopping screen data. In the first method, if the data push is performed in the background state of the widget, the processing load of the smartphone 10 is excessively large, and in particular, the number of packets may increase, resulting in an excessive data communication charge. Preferably, the widgets (sub-modules) are individually allocated to each page, and when the user enters a screen into each page, the widget is activated and the widget of the previous page is inactivated. When the widget is activated, it initiates a data push, so there may be a slight delay per page move.

2 is a diagram showing a configuration of a purchase management server 40 to which the present invention is applied. 2, the purchase management server 40 includes a first transmission / reception unit 41, a purchase management module 42, and a first database 43. The purchase management module 42 includes a personal information management Means 42a and purchase operation information management means 42b.

The personal information management means 42a acquires the identification information of the user currently performing the Internet shopping in response to the access of the smartphone 10 to the Internet shopping server 30 through the communication network 20. [ A preferred embodiment of such user identification information is a caller-ID corresponding to the terminal number of the smartphone 10, and the personal information management means 42a stores the user identification information in the first database 41. [ To this end, the personal information managing unit 42a preferably has a monitoring function for data transmission / reception between the Internet shopping server 30 and the smartphone 10, and may be implemented in various ways.

The personal information managing means 42a refers to the contents of the first database 41 and judges whether there is personal information of a user of the smartphone 10 (hereinafter referred to as 'user') stored in advance and matching with the caller- do. Here, the personal information includes the user's destination information and payment information.

The personal information managing means 42a is a means for storing personal information of the user in the first database 41 in accordance with the user's inputting of the delivery destination information and payment information to the smartphone 10, (41) so as to receive the personal information from the smartphone (10) through the first transmission / reception unit (41). In this process, the subscriber information may be inputted at the time of purchasing and opening the service of the smartphone 10, or may be inputted into the smartphone 10 or the personal computer Not shown). In this case, the purchase management server 40 prepares shipping address information and payment information for the purchaser and provides it to the call center system 50, which will be described later.

In another embodiment, as will be described later, the delivery address information and the payment information for the user are provided from the user through the telephone call with the call center system 50 and stored in the second database 53 of the call center system 50 . In this case, the call center system 50 acquires shipping address information and payment information for the purchaser, and proceeds with the purchase procedure accordingly.

Then, the personal information management means 42a matches the caller-ID of the smartphone 10 and stores the user's delivery destination information and payment information, which is personal information. The personal information management means 42a generates personal-meta information for quick extraction of the personal information stored in the first database 41 based on the caller ID of the smart phone 10, 41, and then controls the first transceiver 41 to transmit the generated personal-meta information to the call center system 50.

Here, the payment information may be all or part of the card number information, the card password information, and the card validity period information of the smartphone 10 user. Depending on the implementation, some of the 16 digits of the credit card number, for example, 12 digits, Information may be implemented. The settlement information may be extracted from the existing purchase history in the second database 53 of the call center system 50 and stored in the first database 43 in advance. And may be stored. For this, the second database 53 of the call center system 50 can store the shipping address information, the payment information, and the purchase details with the personal information of the user upon completion of purchase and payment of the goods by the smartphone 10.

The purchase operation information management means 42b is configured to receive the purchase operation information for purchasing goods from the user on the page for purchasing goods provided by the Internet shopping server 30 of the user of the smartphone 10 via the communication network 20 1 transmission / reception unit 41 based on the control signal. More specifically, when a user performs various operations on the smartphone 10 for Internet shopping while a data session with the Internet shopping server 30 is connected using the smartphone 10, all of the purchase operation information Is transferred to the purchase operation information managing means 42b. For example, when a user selects an item from a list of items provided by the Internet shopping server 30, or selects an option related to purchase of the item, each purchase operation information corresponding to the individual information is transmitted to the smart Is transferred from the mobile phone 10 to the purchase operation information management means 42b of the purchase management server 40. [

For example, when the user of the smartphone 10 purchases shoes at the Internet shopping server 30, the brand and the product model are determined to be the object of purchase while performing the Internet shopping. When the user of the smartphone 10 operates in response to this, detailed information such as size, color, number, and the like is selected. Such individual information is generated as purchase operation information and transmitted from the smartphone 10 to the communication network 20, To the purchase operation information managing means 42b.

The purchase operation information management means 42b stores the purchase operation information and the caller-ID of the smartphone 10 in the first database 43 by matching them. The purchase operation information management means 42b generates purchase operation-meta information for quick extraction of purchase operation information stored in the first database 43, which is matched based on the caller-ID of the smartphone 10, And controls the first transmission / reception unit 41 to transmit the purchase operation-meta information to the call center system 50 after storing it in the first database 43.

[Fig. 3] is a diagram showing a configuration of a call center system 50 to which the present invention is applied. 4 is a diagram for explaining a UI screen implemented in the touch screen 12 of the smartphone 10. 3, the call center system 50 includes a second transmission / reception unit 51, a simple payment module 52 and a second database 53. The simple payment module 52 extracts initial information Means 52a, information collecting means 52b, and settlement means 52c. First, when the smartphone 10 accesses the Internet shopping server 30, the smartphone 10 receives a page for purchasing goods provided by the Internet shopping server 30 as shown in FIG. 4, . When the user selects the telephone order area from the immediate purchase area and the telephone order area on the UI screen implemented on the smartphone 10, the Internet shopping server 30 determines that the telephone order request is according to the present invention, And controls the smart phone 10 to transmit a call connection request to the initial information extraction means 52a. Here, the telephone order area may be provided for ordering a telephone using the smartphone 10 on the purchase page as shown in FIG.

Meanwhile, the immediate purchase area allows a conventional purchase order process according to the conventional technique to proceed, for example, through card purchase or account transfer. In addition, the shopping cart area is to put the current product in the shopping cart and then to carry out the purchase procedure including payment. Accordingly, as in the case where the telephone order area and the instant purchase area are separately provided in the merchandise page of FIG. 4, according to the technical idea of the present invention, the telephone order area and the general order area, for example, .

The user of the smartphone 10 selects all the options necessary for the purchase on the purchase page and then selects the 'phone order' button area in FIG. 4 as an example of the process according to the selection of the phone order area, 10 to the call center system 50 from the Internet shopping server 30 automatically. To this end, the Internet shopping web page (refer to FIG. 4) provided by the Internet shopping server 30 is provided with call center connection information for making a call to the call center system 50 in a manner linked to the telephone order button area. Accordingly, when the user clicks the telephone order button on the web page, the smartphone 10 can automatically make a call to the call center system 50 using the call center connection information. The initial information extracting means 52a of the call center system 50 controls the second transceiver 51 to receive the call connection request from the smartphone 10. [

Thereafter, the initial information extracting unit 52a controls the second transceiver 51 to establish a call connection with the smartphone 10 through the communication network 20, and obtains caller identification information for the current call connection . As a preferable example of such caller identification information, a caller ID corresponding to the terminal number of the smartphone 10 can be considered.

The information collecting means 52b stores the purchase operation-meta information corresponding to the caller-ID of the smartphone 10 received from the purchase management server 40, And controls the second transmission / reception unit (51) to request the information through the communication network (20). Accordingly, the initial information extracting unit 52a extracts the initial transmission information from the purchase management server 40 through the second transmission / reception unit 51 to receive the purchase operation information corresponding to the caller-ID of the smartphone 10 from the communication network 20 .

The information collecting means 52b collects the user-meta information corresponding to the caller-ID of the smartphone 10 using the personal-meta information corresponding to the caller-ID of the smartphone 10 received from the purchase management server 40, The second transmission / reception unit 51 controls the second transmission / reception unit 51 to request the delivery address information and the payment information, which are personal information of the user, via the communication network 20. [ The information collecting means 52b controls the second transceiver 51 to receive the personal information corresponding to the caller ID of the smartphone 10 from the purchase management server 40 through the communication network 20 .

The payment means 52c carries out a process of authenticating the user of the smartphone 10, a process of confirming a delivery address, and optionally, a process of providing payment information through the above-mentioned telephone communication process. The call center system 50 needs to confirm whether the purchase operation information provided from the purchase management server 40 is in agreement with the purchase orderer currently connected through the telephone. Manage checks.

In addition, the delivery destination information and the payment information may be obtained from the purchase management server 40 or from the previous purchase order history. Even in such a case, it is preferable to directly confirm via the telephone call, (50). In terms of security, it is preferable that the settlement information provided by the purchase management server 40 or obtained from the previous purchase order history in connection with the settlement information is composed of some information rather than whole information.

The payment means 52c controls the second transmission / reception unit 51 to complete the purchase of goods through data transmission / reception with the smartphone 10 when the identity verification and the confirmation of the delivery destination information are completed . More specifically, when the payment means 52c fetches the payment information from the purchase management server 40 using the caller-ID of the smartphone 10, 10) of the user's card number, for example, only the preceding 12 digits.

Meanwhile, the identification process and the identification of the destination information can be performed through a telephone conversation between the agent of the call center system 50 and the user of the smartphone 10, or can be automated by the automatic voice guidance system. In this way, only the minimum confirmation can be performed in real time in a state where the purchase information and the shipping related information, which are most information about the user of the smartphone 10, are acquired from the purchase management server 40 in advance.

5 is a flowchart illustrating a process performed by the purchase management server 40 in the present invention. Referring to FIGS. 1 to 5, the purchase management server 40 accesses the Internet shopping server 30 of the smartphone 10 through the communication network 20, The caller ID corresponding to the terminal number of the first mobile terminal is extracted and stored in the first database 41 (S110).

After step S110, the purchase management server 40 determines whether there is personal information of a user of the smartphone 10 stored in advance in the first database 41, matching the caller-ID (S120).

If it is determined in step S120 that the user's personal information is not stored in advance, the purchase management server 40 transmits the delivery destination information and the payment information, which are personal information of the user, to the communication network 20) (S130). Conversely, if it is determined in step 120 that the personal information has been stored in advance, the purchase management server 40 proceeds to step S140 without performing step S130.

After step S130, the purchase management server 40 stores the coupon information of the user, which is personal information, matching the caller-ID in step S110, and stores the personal information Meta information for the quick extraction of the personal-meta information is additionally stored in the first database 43, and then the personal-meta information is transmitted to the call center system 50 (S140).

After step S140, the purchase management server 40 receives purchase operation information on the goods on the Internet shopping server 30 of the smartphone 10 through the communication network 20 (S150).

After step S150, the purchase management server 40 stores and stores the caller ID of the smartphone 10 and the purchase operation information received in step S150, Meta information for the quick extraction of information is additionally stored in the first database 43, and then the purchase operation-meta information is transmitted to the call center system 50 (S160).

6 is a flowchart illustrating a process performed by the call center system 50 in the present invention. Referring to FIGS. 1 to 5, the call center system 50 receives a telephone order request on a page for purchasing goods provided by the Internet shopping server 30 of the smartphone 10, The call connection request from the smartphone 10 is received (S210).

After step S210, the call center system 50 establishes a call connection with the smartphone 10 through the communication network 20 (S220).

After step S220, the call center system 50 extracts a caller ID corresponding to the terminal number of the smartphone 10 (S230).

After the step S230, the call center system 50 transmits the purchase operation information stored in the buyer management server 40 to the purchase management server 40 using the purchase operation-meta information received in accordance with the step S140 of FIG. 5 The purchase management information of the smartphone 10 is returned from the purchase management server 40 (S240).

After the step S240, the call center system 50 transmits personal information of the user matching the caller-ID using the received personal-meta information according to the step S160 of FIG. 5 to the purchase management server 40 The personal information of the smartphone 10 is returned from the purchase management server 40 by requesting the shipping address information and the payment information through the communication network 20 at step S250.

After the step S250, the call center system 50 completes the purchase of goods by confirming the identity of the user of the smartphone 10 and the confirmation of the delivery address information through the communication network 20 (S260) The settlement history is stored in the second database 53 (S270). On the other hand, the call center system 50 can store personal information and purchase operation information, as well as payment details, in the second database 53 by matching with the caller-ID.

The present invention can also be embodied in the form of computer readable code on a computer readable recording medium. At this time, the computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage, and the like, and may be implemented in the form of a carrier wave . The computer-readable recording medium can also be stored and executed by a computer-readable code in a distributed manner on a networked computer system. And functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

As described above, the embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention. And is not intended to limit the scope of the invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smartphone
20: Network
30: Internet shopping server
40: purchase management server
41: first transmission /
42: Purchasing management module
42a: personal information management means
42b: purchase operation information management means
43: first database
50: Call center system
51: second transmission /
52: Easy payment module
52a: initial information extracting means
53b: means for collecting information
52c: Payment means
53: second database

Claims (9)

A method of providing a hybrid electronic commerce service in which a smart terminal, a purchase management server, and a call center system are connected to each other through a communication network to combine Internet shopping and telephone order with a user of the smart terminal,
A first step in which the purchase management server stores user identification information of the smartphone in response to an Internet shopping operation of the smartphone;
A second step of the purchase management server receiving purchase operation information for purchasing goods on the Internet shopping page in the smartphone;
A third step of the purchase management server matching the user identification information and the purchase operation information and storing the same in a first database;
A fourth step of the call center system receiving the order phone for the Internet shopping from the smart terminal;
A fifth step of the call center system extracting caller identification information from the order phone;
A sixth step of the call center system providing the caller identification information to the purchase management server and requesting purchase operation information corresponding thereto;
A seventh step of the purchase management server searching the first database while comparing the caller identification information with the user identification information;
An eighth step of the purchase management server acquiring purchase operation information corresponding to the caller identification information and providing the purchase operation information to the call center system;
A ninth step of the call center system receiving supplementary information for the Internet shopping based on the order phone;
A 10th step of the call center system to set up a purchase order for the Internet shopping by combining the purchase operation information and the auxiliary information;
Wherein the smart terminal is a smart electronic terminal.
The method according to claim 1,
Wherein the Internet shopping page comprises call center connection information for making a call to the call center system,
The fourth step,
The smart terminal detecting a telephone order button operation provided on the Internet shopping page;
Identifying the call center connection information linked to the call order button by the smart terminal;
Performing the call using the call center connection information of the smart terminal;
The call center system receiving the order phone from the smart terminal;
The method of claim 1, wherein the smart terminal is a smart electronic terminal.
The method according to claim 2,
The call center system matching the set purchase order information with the caller identification information and storing the information in the second database;
If the call center system extracts the caller identification information from the order phone in the fifth step, searching for the second database and obtaining previous purchase order information;
The call center system acquiring, from the acquired previous purchase order information, part auxiliary information corresponding to at least a part of the auxiliary information for the order phone in advance;
The method of claim 1, further comprising the steps of:
The method according to claim 3,
Wherein the partial auxiliary information previously acquired from the second database by the call center system includes incomplete partial information of the credit card number for payment of the smartphone user.
The method of claim 4,
Wherein the purchase operation information comprises information on purchase object goods generated in the Internet shopping process and detailed options on the purchase object product.
The method according to claim 5,
Wherein the auxiliary information in the ninth step includes the purchase operation information provided from the purchase management server in step 8 and the identification information between the order phone and the hybrid electronic commerce using the smart terminal. Way.
The method of claim 6,
And the user identification information includes a caller ID of the smart terminal.
The method according to claim 2,
The purchase management server receiving personal information from a subscriber of the Internet shopping and storing the personal information in the first database;
Acquiring personal information matching the caller identification information provided by the purchase management server in the fifth step from the first database;
Providing the purchase management server to the call center system as the personal information of the purchaser;
The call center system acquiring, from the provided orderer personal information, part auxiliary information corresponding to at least a part of the auxiliary information for the order phone in advance;
The method of claim 1, further comprising the steps of:
A computer-readable recording medium storing a hybrid electronic commerce program for performing the hybrid electronic commerce providing method according to any one of claims 1 to 8.

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