WO2012161498A2 - Système pour distribuer des données sur une base d'informations produit par produit - Google Patents

Système pour distribuer des données sur une base d'informations produit par produit Download PDF

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Publication number
WO2012161498A2
WO2012161498A2 PCT/KR2012/004033 KR2012004033W WO2012161498A2 WO 2012161498 A2 WO2012161498 A2 WO 2012161498A2 KR 2012004033 W KR2012004033 W KR 2012004033W WO 2012161498 A2 WO2012161498 A2 WO 2012161498A2
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WO
WIPO (PCT)
Prior art keywords
product
shopping mall
displayed
ministore
social network
Prior art date
Application number
PCT/KR2012/004033
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English (en)
Korean (ko)
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WO2012161498A3 (fr
Inventor
차영신
Original Assignee
주식회사 태그앤브레이스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 주식회사 태그앤브레이스 filed Critical 주식회사 태그앤브레이스
Publication of WO2012161498A2 publication Critical patent/WO2012161498A2/fr
Publication of WO2012161498A3 publication Critical patent/WO2012161498A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry

Definitions

  • the present invention relates to product information distribution and electronic commerce technology using the Internet and social network services.
  • Internet shopping malls are basically promoting their sites through paid advertising. However, consumers who shop want information about individual products rather than shopping malls, and accordingly, shopping mall managers operate a shopping mall independently and enter a large open market for product promotion or site inflow.
  • the present invention is to solve the above problems, the present invention is to select the goods posted in the mall by product unit and distribute them independently through a ministore or social network services, etc., and smoothly the profits according to the distributor
  • the purpose is to distribute.
  • Product information unit data distribution system for solving the above problems, at least one independent shopping mall that displays the goods registered by the independent shopping mall operator; A product database storing product information registered in the one or more independent shopping malls; A representative shopping mall in which a product selected by the independent shopping mall operator is displayed among the products registered in the product database; And one or more ministores that classify the list of products displayed in the representative shopping mall into product units and display one or more products selected by the ministore operator among the divided products.
  • the representative shopping mall a product information receiving module for receiving the product information selected by the independent shopping mall operator from the product database; A product list generation module for generating a product list by using the product information received by the product information receiving module; A product list display module configured to display the product list generated by the product list generation module on a representative shopping mall website; A payment module for performing a payment of a product requested by a purchaser among products displayed on the representative shopping mall website or products displayed on the mini store; And when the payment is made for the goods displayed on the mini-store, it may include a settlement module for distributing the product sales revenue between the corresponding mini-store operator and the representative shopping mall operator.
  • each of the product information received from the product information receiving module is separated by the ⁇ section> tag of the HTML, each ⁇ section> tag so that each containing a unique identification number of the product You can create a product list.
  • the at least one ministore recognizes a ⁇ section> tag including a unique identification number of a selected product from the displayed product list, extracts product information included in the recognized ⁇ section> tag, and extracts the extracted product.
  • the information can be added to the ministore's unique identification number and displayed on the ministore website.
  • the one or more ministores may transmit the unique identification number of the requested product and the unique identification number of the corresponding ministore to the representative shopping mall when a purchase request for a product displayed on the ministore website is received. Can be.
  • the payment module using the received unique identification number of the product requested to purchase the purchase request, and the payment of the identified product, the settlement module, the unique identification of the received mini-store The number may be used to identify the ministore that sent the purchase request and to distribute the merchandise sales revenue with the identified ministore operator.
  • the product information unit data distribution system divides the product list displayed on the representative shopping mall or the product list displayed on the mini store into product units, and selects one or more products selected by the social network service user among the classified products. It may further comprise one or more social network service sites that publish.
  • the one or more social network service sites recognize a ⁇ section> tag including a unique identification number of a selected product in the displayed product list, extract product information included in the recognized ⁇ section> tag, and extract the ID information of the social network service user and content generated by the social network service user may be added to the product information and posted on the social network service site.
  • the one or more social network services when a purchase request for a product posted on the social network service site is received, identifies the unique identification number of the product requested for purchase and the user ID of the social network service that posted the product.
  • the representative shopping mall can be transmitted.
  • the payment module using the received unique identification number of the product requested to purchase the purchase requested goods, and performs the payment of the identified product
  • the settlement module the user of the received social network services
  • An ID may be used to identify a user ID that posted the product, and the revenue may be distributed with the identified social network user.
  • a product posted in a shopping mall may be selected for each product unit and distributed independently through a mini store or a social network service.
  • FIG. 1 is a block diagram illustrating a product information unit data distribution system 100 according to an embodiment of the present invention.
  • FIG. 2 is a block diagram showing the detailed configuration of the representative shopping mall 106 according to an embodiment of the present invention.
  • FIG. 1 is a block diagram illustrating a product information unit data distribution system 100 according to an embodiment of the present invention.
  • the product information unit data distribution system 100 is one or more independent shopping mall 102, product database 104, representative shopping mall 106 and one or more mini-store 108 It is configured to include.
  • each of the components shown in Figure 1 are connected to each other via a network to send and receive data.
  • a network includes all kinds of wired / wireless communication networks capable of packet communication such as a wired internet network, a wireless internet network, and a mobile communication network.
  • the independent shopping mall 102 is a shopping mall operated by an independent shopping mall operator and is a web page on the Internet on which a product registered by the independent shopping mall operator is displayed.
  • each includes one or more independent shopping malls 102 run by independent operators.
  • These independent shopping malls 102 like online shopping malls that generally exist on the web, are spaces in which product registration and sales are made independently.
  • the product database 104 stores product information of a product registered in the independent shopping mall 102.
  • product database 104 is a kind of integrated database, the information of the goods registered in each of the independent shopping mall 102 can be integrated and stored and managed.
  • each independent shopping mall 102 may also be configured to have its own database. In this case, only products selected by the independent shopping mall operator among the product information stored in its own database are configured to be stored in the product database 104. In any case, at least some of the products registered in each independent shopping mall 102 are integrated into the product database 104 and stored and managed.
  • the product information is generally information for introducing and selling a product in a shopping mall, etc., and may include a name, description, price, and a photo or video related to the product.
  • the external shopping mall 110 may be further included in addition to the independent shopping mall 102 as necessary.
  • the external shopping mall 110 is identical to the independent shopping mall 102 in that a product is registered and sold to a consumer by an independent operator.
  • the independent shopping mall 102 uses the same data storage structure as the representative shopping mall 106 to be described later, whereas the external shopping mall 110 uses a different data storage structure from the representative shopping mall 106.
  • independent shopping mall 102 is distinguished from each other.
  • the independent shopping mall 102 is a shopping mall using an API provided by a company that operates the representative shopping mall 106
  • the external shopping mall 110 may be a shopping mall using an API independently provided by a separate company. have.
  • a separate data converter 112 is required to register the product registered in the external shopping mall 110 in the product database 104.
  • the data converter 112 converts the product information registered in the external shopping mall 110 into a format suitable for the product database 104 and transmits the product information to the product database 104.
  • the data converter 112 may convert the product information registered in the external shopping mall 110 into the XML data format and transmit the product information to the product database 104, and the product database 104 may receive the product received in the XML data format.
  • Information can be converted and stored to match the internal data storage format.
  • the data converter 112 may be implemented as one component inside the external shopping mall 110 or the product database 104, or may be implemented as a separate component on the network.
  • the independent shopping mall 102 and the external shopping mall 110 in the present invention is the same configuration except for the need for a separate data converter 112, so even if there is no separate description in the following description Note that the matters related to the shopping mall 102 may be equally applied to the external shopping mall 110.
  • the representative shopping mall 106 is a web page on the Internet on which a product selected by the independent shopping mall operator among products registered in the product database 104 is displayed.
  • the representative shopping mall 106 is a kind of shopping portal or open market where products selected by an independent shopping mall operator are displayed and sold among products distributed in an independent shopping mall 102 (or an external shopping mall 110) that are operated independently. Perform the function.
  • the operator of each independent shopping mall 102 or the external shopping mall 110 may register and sell some of the products registered in its own shopping mall in the representative shopping mall 106.
  • the representative shopping mall 106 may be displayed and sold as well as products registered in the independent shopping mall 102 or the external shopping mall 110 as well as products registered directly by the operator of the representative shopping mall 106. That is, the representative shopping mall 106 is a kind of shopping portal and functions as an independent shopping mall in itself.
  • the mini store 108 is a web page on the Internet that divides the list of products displayed in the representative shopping mall 106 into product units and displays one or more products selected by the mini store operator. That is, the mini store 108 is a space in which only some of the products displayed in the representative shopping mall 106 are displayed and sold.
  • the operator of the mini store 108 may register and sell only a selected portion of the products registered in the representative shopping mall 106 in its mini store 108. For example, if the operator of the mini store 108 is an expert in computer assembly, the operator may create a mini store 108 by collecting only the parts recommended by the computer parts sold in the representative shopping mall 106. have.
  • a mini store 108 by collecting only a combination of clothes recommended by the operator among the clothes registered in the representative shopping mall 106.
  • the representative shopping mall 106 since the registered products are listed from a plurality of independent shopping malls 102 or external shopping malls 110, there are many kinds of products and it is not easy to select a desired product.
  • others who trust the user that is, the operator of the mini store
  • the product can be purchased, it is easier to find a product of interest than when using only the representative shopping mall 102, and at the same time, it can induce natural promotion and sales of the product using the mini store.
  • FIG. 2 is a block diagram showing the detailed configuration of the representative shopping mall 106 according to an embodiment of the present invention.
  • the representative shopping mall 106 is a product information receiving module 200, product list generation module 202, product list display module 204, payment module 206 and settlement Module 208.
  • the product information receiving module 200 receives product information selected by the independent shopping mall 102 or the external shopping mall 110 operator from the product database 104.
  • the selection information by the operator may be stored together with the product information in the product database 104, the product information receiving module 200 is a product selected whether or not to represent the representative shopping mall 106 of the product information stored in the product database 104 Only the selected information may be received from the product database 104.
  • the product list generation module 202 generates a product list by using the product information received by the product information receiving module 200.
  • the product list is configured in the form of an HTML document, and each product information is configured to be distinguished by an ⁇ section> tag of HTML.
  • each ⁇ section> tag is configured to include a unique identification number of the product.
  • the product list may be configured as follows.
  • each product information is wrapped by ⁇ section> tag and ⁇ / section> tag of HTML5, and the product information wrapped by each ⁇ section> tag is identified by a unique product identification number.
  • the merchandise information grouped in sections is used for the merchandise display in the mini store 108, which will be described later.
  • the product list display module 204 displays the product list generated by the product list generation module 202 on the representative shopping mall website.
  • the payment module 206 performs a payment of a product requested by the purchaser among the products displayed on the representative shopping mall website or the products displayed on the mini store 108.
  • the settlement module 208 distributes the merchandise sales revenue between the corresponding ministore operator and the representative shopping mall operator when the payment is made for the merchandise displayed on the mini store 108.
  • the operator of the mini store 108 selects a product to be displayed on the mini store 108 among the displayed products, and displays information on the corresponding product. It receives from the displayed product list and displays the received information on the ministore 108 website. In this case, the product information is received by recognizing each ⁇ section> tag included in the product list.
  • the mini store 108 recognizes a ⁇ section> tag including a unique identification number of the product selected by the mini store operator among the list of products displayed on the representative shopping mall 106 and includes it in the recognized ⁇ section> tag.
  • the extracted product information is extracted, and the unique product identification number of the corresponding ministore 108 is added to the extracted product information and displayed on the ministore 108 website. That is, in general, a document displayed on a web site is distributed on a network in document units, but in the present invention, data is distributed in section units by dividing the document in section units.
  • the reason for adding the unique identification number of the mini-store 108 to the product information is to track whether or not through the path through which the product was purchased in the settlement and settlement process to be described later.
  • the unique identification number of the mini store 108 may be added to the product information by using a meta tag that is not displayed on the screen.
  • the mini store 108 operator When the product list is displayed by being separated by the ⁇ section> tag as described above, the mini store 108 operator does not call the entire displayed list, but only the section containing the product information selected by the user. Can be recalled to store 108 and displayed.
  • the structure as described above it is possible to distribute the list of products displayed in the representative shopping mall 106 in section units rather than document units.
  • the purchaser 114 may request the purchase of the corresponding product by selecting a desired product by viewing the product displayed on the mini store 108.
  • the buyer 114 is a person who wants to purchase the product by looking at the product posted in the representative shopping mall 106, the mini store 108 or the social network service 114.
  • the mini store 108 When the payment request is received by the purchaser 114, the mini store 108 displaying the corresponding product displays the unique identification number of the requested product and the unique identification number of the corresponding mini store 108 as the representative shopping mall 106. Send.
  • the payment module 206 then identifies the product requested to be purchased using the unique identification number of the received product requested to purchase and performs the payment of the identified product. That is, in the present invention, even if a purchase request for a product is received in the mini store 108, payment of the actual product is made in the representative shopping mall 106.
  • the settlement module 208 identifies the ministore 108 that transmitted the purchase request using the unique identification number of the received ministore 108, and identifies the identified ministore. 108 Distribute product sales revenues with operators. Through the settlement module 208, the operator of the mini-store 108 is able to receive a portion of the profit according to the sale when the sale of the goods posted by him.
  • the present invention may further include a social network service site 116 (SNS) that posts a product displayed in the representative shopping mall 106 or the mini store 108 in addition to the above configuration.
  • the SNS uses all kinds of services that can be uploaded and shared by the user on a network such as a short message service such as Twitter, Me Today, a service such as Facebook, Cyworld, or a blog.
  • the user of such an SNS divides the list of products displayed on the representative shopping mall 106 or the list of products displayed on the mini store 108 by product units, and selects one or more products selected by the social network service user among the classified products.
  • Post to social network services site 116 As described above, since the products displayed in the representative shopping mall 106 or the mini store 108 are divided by the ⁇ section> tag, the SNS user extracts only the section of the product he / she wants and his social network service site. (116).
  • the SNS user may not only post product information but also post content added thereto.
  • the content may include, for example, a testimony or review using the personal belongings, and may include text, an image, a video, and the like.
  • the product information may include the ID of the user of the social network service, similar to the identification information of the mini store 108. Accordingly, when the purchaser 114 who visited the social network service purchases by clicking on the corresponding product, the representative shopping mall 106 may distribute the corresponding revenue with the SNS user. If this is explained in more detail as follows.
  • a ⁇ section> tag including a user's social network service site 116 and a unique identification number of a selected product among the displayed product list is recognized, and product information included in the recognized ⁇ section> tag is extracted.
  • the ID information of the social network service user and the content generated by the social network service user are added to the extracted product information and posted on the social network service site 116.
  • the sour network service site 116 posts a unique identification number and product of the requested product to be purchased.
  • the user ID of a social network service is transmitted to the representative shopping mall.
  • the payment module 206 identifies the product requested to be purchased using the unique identification number of the received product requested to purchase, and performs payment of the identified product, and the settlement module 208 receives the received social network service.
  • the user ID of the user is used to identify the user ID that posted the product, and the revenue of the product sales with the identified social network user is distributed.
  • independent shopping mall 104 product database
  • SNS Social Network Service

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Abstract

L'invention concerne un système pour distribuer des données sur une base d'informations produit par produit. Selon un mode de réalisation de l'invention, le système pour distribuer les données sur une base d'informations produit par produit comprend : un ou plusieurs centres commerciaux indépendants dans lesquels sont affichés les produits enregistrés par un opérateur de centre commercial indépendant; une base de données de produits dans laquelle sont enregistrées les informations sur les produits dans un ou plusieurs centres commerciaux; un centre commercial représentatif dans lequel sont affichés les produits sélectionnés par l'opérateur de centre commercial indépendant parmi les produits enregistrés dans la base de données de produits; et un ou plusieurs mini-magasins qui classifient, sur une base produit par produit, la liste de produits affichée dans le centre commercial représentatif et affichent un ou plusieurs produits sélectionnés par un opérateur de mini-magasin parmi les produits classifiés.
PCT/KR2012/004033 2011-05-25 2012-05-22 Système pour distribuer des données sur une base d'informations produit par produit WO2012161498A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020110049562A KR20120131413A (ko) 2011-05-25 2011-05-25 상품 정보 단위 데이터 유통 시스템
KR10-2011-0049562 2011-05-25

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WO2012161498A2 true WO2012161498A2 (fr) 2012-11-29
WO2012161498A3 WO2012161498A3 (fr) 2013-03-14

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WO (1) WO2012161498A2 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010016307A (ko) * 2000-12-01 2001-03-05 김성희 웹 사이트 분양을 통한 쇼핑몰 운영방법과 그 시스템
KR20070042515A (ko) * 2007-03-30 2007-04-23 권영춘 온라인 통합쇼핑몰 서비스방법 및 장치
KR20090000910A (ko) * 2007-06-29 2009-01-08 양봉우 상품공유가 가능한 독립형 프랜차이즈 쇼핑몰의 운영방법및 운영시스템
KR20110049017A (ko) * 2009-11-04 2011-05-12 박병권 쇼핑몰의 파생몰 운영시스템 및 그 운영방법

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010016307A (ko) * 2000-12-01 2001-03-05 김성희 웹 사이트 분양을 통한 쇼핑몰 운영방법과 그 시스템
KR20070042515A (ko) * 2007-03-30 2007-04-23 권영춘 온라인 통합쇼핑몰 서비스방법 및 장치
KR20090000910A (ko) * 2007-06-29 2009-01-08 양봉우 상품공유가 가능한 독립형 프랜차이즈 쇼핑몰의 운영방법및 운영시스템
KR20110049017A (ko) * 2009-11-04 2011-05-12 박병권 쇼핑몰의 파생몰 운영시스템 및 그 운영방법

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WO2012161498A3 (fr) 2013-03-14

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