WO2011014028A2 - Procédé et système intermédiaire de commerce de produits - Google Patents

Procédé et système intermédiaire de commerce de produits Download PDF

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Publication number
WO2011014028A2
WO2011014028A2 PCT/KR2010/005003 KR2010005003W WO2011014028A2 WO 2011014028 A2 WO2011014028 A2 WO 2011014028A2 KR 2010005003 W KR2010005003 W KR 2010005003W WO 2011014028 A2 WO2011014028 A2 WO 2011014028A2
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WO
WIPO (PCT)
Prior art keywords
product
information
terminal
user
central server
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PCT/KR2010/005003
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English (en)
Korean (ko)
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WO2011014028A3 (fr
Inventor
김은범
황지영
Original Assignee
(주)이비솔루션
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Publication of WO2011014028A2 publication Critical patent/WO2011014028A2/fr
Publication of WO2011014028A3 publication Critical patent/WO2011014028A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a commodity trading brokerage system and a commodity trading brokerage method using the same. More particularly, the DID terminal is linked to an internet site and a mobile website to increase the sales and promotion effect of the seller's product and induce a buyer's purchase. To provide a convenient and effective commodity trading brokerage system and method for both sellers and buyers.
  • AD digital information display
  • This type of advertisement is easier to replace the advertisement compared to the existing method of advertising by printing a still image and attaching it to a public place, and it is possible not only to make a video advertisement but also to schedule and display a plurality of advertisements according to time. Compared to the above, there is an advantage that a large number of advertisements can be performed.
  • the present invention has been made to solve the above-mentioned conventional problems, the object of the present invention is that the merchandise trading brokerage system that can increase the convenience of merchandise sellers merchandise sales by allowing the sale and advertisement of goods at the same time And it provides a method for commodity trading brokerage using the same.
  • Another object of the present invention is to allow a product buyer to easily receive the detailed information of the product to a personal terminal using a DID terminal linked to the product transaction brokerage site, the product to increase the convenience of the buyer to purchase the product and increase the desire to purchase the product. It is to provide a transaction brokerage system and a product transaction brokerage method using the same.
  • the present invention displays at least one product information, at least one receiving the user information to select the product when the user selects any one or more of the displayed products DID terminal; And transmits the product information to be displayed on the DID terminal to the DID terminal, and if a specific product is selected in the DID terminal, receives the product code of the selected product and input user information from the DID terminal and receives detailed information of the product selected by the user. It is configured to include a central server for transmitting.
  • the central server may transmit detailed information of the product in an email or text message format.
  • the email or text message may include a user interface for online payment of goods.
  • the central server may receive a commodity information from commodity sellers, and transmit commodity information to commodity buyers to provide a commodity transaction intermediation site for mediating commodity purchase to a communication network.
  • the merchandise trading brokerage system may include one or more seller terminals receiving product information from users registered as the merchandise seller and transmitting the received merchandise information to the central server;
  • the terminal may further include a purchaser terminal for accessing the product transaction brokerage site to view the product information and selectively purchase the product.
  • the central server may edit the product information received from the seller terminal, transmit it to the DID terminal, and control a display schedule of the product information displayed on the DID terminal.
  • the central server may vary the type, price, characteristics, etc. of the goods displayed on the DID terminal according to the installation position of each DID terminal.
  • the DID terminal displays one or more product option information, and receives user information for selecting the corresponding product option when the user selects any one or more of the displayed product options;
  • the central server transmits the product option information to be displayed on the DID terminal to the DID terminal, and when a specific product option is selected in the DID terminal, the product seller through the product transaction intermediation site selects the product option information selected from the DID terminal. If the seller uploads a product corresponding to a product option provided to the product seller through the product transaction intermediation site, the uploaded product information may be transmitted to the user using the user information selected for the product option.
  • the product may be a travel product.
  • the present invention provides a commodity transaction intermediation system comprising a central server connected to a plurality of user terminals online to provide a commodity transaction service, and at least one DID terminal linked to the central server.
  • the commodity transaction intermediation method may include: (E) receiving, by any one of the displayed commodity-related items, by the user in any one of the DID terminals; (F) receiving user information by providing a user interface for receiving user information on the DID terminal when a product related item is selected; (G) transmitting the product related item selected in step (E) and the user information input in step (F) to the central server; And (H) when the central server receives the product related item and the user information, transmitting the detailed information of the product corresponding to the product related item to the user by using the received user information. Can be.
  • step (H), (H1) the central server receives the product-related item and the user information and provides the product-related item information selected by the user to the seller through the product transaction intermediation site; (H2) generating product information corresponding to the product related item information provided by the seller and transmitting the product information to the central server through the product transaction intermediation site; And (H3) transmitting the commodity information transmitted to the central server to the user.
  • the step (H) may be performed by sending an email or text message including detailed information of the product corresponding to the product related item to the email address or the mobile communication terminal number.
  • the merchandise trading brokerage method may further comprise selecting a merchandise related item to be displayed on the DID terminal in step (D) among a plurality of merchandise related items registered on the merchandise transaction brokerage site.
  • the commodity transaction intermediation method may include (I) transmitting the detailed information of the commodity to the user in step (H), and then transmitting the user information received from the commodity transaction intermediation site to the selected commodity and the detailed information about the selected commodity.
  • the method may further include providing the seller.
  • step (D) may be performed while the commodity related items displayed according to the scheduling of the central server are switched.
  • step (D) In the commodity transaction intermediation method, if the user's input is detected by the DID terminal during the operation of the step (D), the execution of the step (D) is stopped; You can also resume the execution of step).
  • the email or text message sent to the user in step (H) may include a hypertext or callback URL address that connects the user terminal receiving the email or text message to the product transaction brokerage site.
  • the buyer of the goods purchase of the buyer by allowing the buyer to easily receive the detailed information of the goods using a DID terminal linked to the commodity trading brokerage site
  • a DID terminal linked to the commodity trading brokerage site There is an advantage that can increase the convenience and increase the motivation to purchase goods.
  • the merchandise trading brokerage system according to the present invention and the merchandise trading brokerage method using the same have the advantage that the marketing effect can be enhanced by varying the product advertised through the DID terminal according to the installation position of each DID terminal.
  • FIG. 1 is a conceptual diagram schematically showing a purchase brokerage system according to a specific embodiment of the present invention.
  • Figure 2 is a flow chart illustrating a step-by-step method of advertising product information using a purchase brokerage system according to a specific embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a method of transmitting product information using a purchase brokerage system according to a specific embodiment of the present invention.
  • Figure 4 is a flow chart illustrating a step-by-step method of purchasing goods using a purchase brokerage system according to a specific embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating a product purchase mediation method step by step using a travel product purchase mediation system according to another embodiment of the present invention.
  • central server 20 seller terminal
  • Figure 1 looks at the configuration of the purchase brokerage system according to a specific embodiment of the present invention.
  • 1 is a conceptual diagram schematically showing a purchase brokerage system according to a specific embodiment of the present invention.
  • the embodiment of the present invention includes a central server 10 for relaying data exchange between terminals at the center of the entire system.
  • the central server 10 is connected to each terminal in a wired or wireless manner through a communication network such as the Internet (Internet) to provide a commodity transaction brokerage service.
  • a communication network such as the Internet (Internet) to provide a commodity transaction brokerage service.
  • the central server 10 provides a transaction brokerage site through a communication network.
  • the transaction brokerage site is a collection of web pages including information and user interface necessary for users.
  • the transaction brokerage site has a user interface that allows sellers to upload product information to sellers of goods, an interface for managing uploaded goods, a payment related user interface for selling goods, and a user interface for managing goods buyer information.
  • the product buyers are provided with a web page for viewing a variety of product information, a web page for viewing the product seller information, a web page including a payment-related user interface for purchasing a product.
  • Such web pages are provided to terminals of users corresponding to a seller or a buyer of a product through the transaction brokerage site. Therefore, when the user terminals request a web page from the central server 10, the central server 10 transmits the requested web page to the user terminal.
  • the central server 10 includes documents written in a hyper text language constituting each web page of the transaction brokerage site, and a database for storing data included in the web page.
  • the central server 10 may be classified into two types, which are classified into a general website type provided on a computer and the like, and a mobile website type provided on a mobile terminal lacking hardware and software support as compared to a computer. You can provide all of the brokerage sites for.
  • the products targeted by the central server 10 to provide a transaction brokerage service may be tangible or intangible products that may be subject to a transaction.
  • it can be a commodity such as a book or an electronic product, or an intangible commodity such as a travel product or a cultural product such as a movie or a performance.
  • the transaction brokerage system including the central server 10 as described above, a plurality of user terminals are communicatively connected to the central server 10.
  • the user terminals are classified into seller terminals 20 and general user terminals on the system.
  • the seller terminals 20 and the general user terminals are distinguished by identification information (ID) used to access the transaction intermediation site provided by the central server 10, rather than by configuration differences.
  • ID identification information
  • the corresponding terminal is recognized as the seller terminal 20 and functions.
  • the service when the service is provided without logging in to the transaction brokerage site or when the identification information used while logging in is not registered as a product seller, it may be classified as a general user terminal.
  • a user accesses the transaction intermediation site provided by the central server 10, and seller information required by the central server 10, for example, company information such as company name, company homepage information, and business registration number.
  • the central server 10 receives and stores the input information, and approves the user who inputs the information as a seller according to whether the input information satisfies a predetermined requirement.
  • the user's identification information (ID) is registered as a product seller. And general users who do not go through the above process is managed separately from the product seller.
  • the seller terminal 20 connected to the central server 10 by using the identification information registered as the seller of goods may register the goods they sell on the transaction brokerage site. That is, by transmitting various information related to the products they sell to the central server 10 so that their products can be sold in the transaction brokerage site.
  • the central server 10 stores and manages product information registered from respective sellers in a database.
  • the product information registered in the database is included in a web page included in the transaction brokerage site to transmit the web page to users so that the product transaction can be made.
  • the DID terminal 30 is a terminal including a display using a liquid crystal display (LCD) panel or a light emitting diode (LED) panel.
  • the DID terminal 30 is installed in a lobby or a street of a large floating population, and is used for advertisement or promotion on a display. Display the content.
  • the DID terminals 30 are connected to the central server 10 in a wired or wireless manner and are controlled by the central server 10.
  • the central server 10 provides information related to goods registered from the seller terminals 20 to the DID terminals 30, and determines a form, schedule, and the like, of each product information to be displayed. Transmit to DID terminal 30. Therefore, the DID terminals 30 display various product information downloaded from the central server 10 under the control of the central server 10.
  • the display of the DID terminal 30 is provided with a touch panel, and receives various commands from users of the place where the DID terminal 30 is installed.
  • the process of displaying the product information by the command transmitted from the central server 10 is stopped in the DID terminal 30, and the information by the user's command is displayed. If the user input is not detected again for a predetermined time, the product information is displayed again according to the command transmitted from the central server 10.
  • the user can browse the information related to the product desired by the DID terminal 30 from the product information received from the central server 10 through the DID terminal 30, in particular, select a specific product. To transmit the information related to the product to its own terminal.
  • the user when the user finds the desired product information in the DID terminal 30, the user selects the corresponding product and inputs the user information to transmit the corresponding product to his terminal.
  • the user information input to the DID terminal 30 may be a mobile phone number or an e-mail address.
  • SMS short message service
  • MMS multi-media message service
  • the information related to the selected product is transmitted to the user's email address in a mail format.
  • the product information is transmitted in the SMS message, it is difficult to include all of the product information in the message, so that the product information may be provided in the form of a mobile web page by querying whether the communication network is connected.
  • the selected product and user information data are transmitted to the central server 10, and the central server 10
  • the detailed information of the selected product is transmitted by using the user information received from).
  • the central server 10 transmits detailed information related to a specific product to the communication network using the user information input through the DID terminal 30, the user may use his or her computer 40a or the mobile terminal 40b. Receive detailed product information by e-mail or message.
  • a purchaser terminal 40 to distinguish it from the seller terminal 20.
  • the user When the purchaser terminal 40 receives detailed information on the selected product through the DID terminal 30, the user reads the information and then decides whether to purchase the corresponding product, and the user decides to purchase the corresponding product. In this case, the purchaser terminal 40 is connected to the commodity transaction intermediation site provided by the central server 10, and the payment step proceeds.
  • the central server 10 generates and transmits an e-mail or a message including detailed information of the product, and when the user determines to purchase the corresponding product in the e-mail or the message, the purchaser terminal 40 transmits the e-mail or message.
  • the central server 10 displays the product only on the DID terminal 30 assigned to the seller who registered the product.
  • the installation position or control method of the DID terminal 30 may be selected by the seller.
  • FIG. 2 is a flowchart illustrating a product information advertising method using a purchase mediation system according to a specific embodiment of the present invention
  • FIG. 3 is a step-by-step method of transmitting product information using a purchase mediation system according to a specific embodiment of the present invention
  • 4 is a flowchart illustrating a step-by-step method of purchasing a product using a purchase brokerage system according to a specific embodiment of the present invention.
  • the merchandise information advertisement method using the purchase intermediation system As shown in FIG. 2, the merchandise information advertisement method using the purchase intermediation system according to a specific embodiment of the present invention, as shown in the drawing, first, a transaction provided by the central server 10 in the seller terminal 20. The process starts from step S100 of accessing an intermediary site.
  • the 100 step (S100) is performed by logging into the transaction brokerage site using the identification information (ID) registered as a product seller in a terminal. That is, when a user logs in to the transaction brokerage site, the central server 10 checks whether the logged in user is registered as a product seller using the identification information used for logging in. When it is confirmed that the seller of the product is connected, the seller terminal 20 provides web pages different from those provided to the general user. For example, as described above, web pages including a user interface for registering a product or managing an already registered product are provided.
  • the process of inputting new product information (S110) using the user interface for product registration in the seller terminal 20 may be performed.
  • the product information received through the seller terminal 20 in step 110 may include one or more image files related to a product, a product name, a product value, a product description, and the like.
  • step 110 the seller requests the registration of the corresponding product using the seller terminal 20, and the central server 10
  • the product information and the registration request received from the seller terminal 20 are processed and the corresponding product is stored in the database (S130).
  • the central server 10 writes new product information stored in a database in the form of a web page in the commodity transaction intermediary site provided by the central server 10 so that a large number of computer and mobile terminal users can view it through a communication network. can do.
  • the central server 10 prepares product information on some or all of the registered products as a document which can be displayed on the display of the DID terminal 30 and transmits the information to the DID terminal 30.
  • the criterion for selecting a product to be displayed on the DID terminal 30 by the central server 10 may be a random method, or when the product information is input to sellers who register the product, the DID terminal of the corresponding product ( 30) whether or not the advertisement on the DID terminal 30 may be selected so that the corresponding product information may be displayed through the DID terminal 30 only.
  • the central server 10 classifies the registered products into preset categories for each product type, price, and characteristics, and then, according to the installation location of each DID terminal 30, products of a category that are statistically higher in demand, respectively. It may be displayed differently on the DID terminal 30. For example, a lower priced product may be displayed on a DID terminal 30 installed in a university district, and a higher priced product may be displayed in a region where a company is concentrated, such as a central business district, as compared to the DID terminal 30 installed in a university district. . In this way, the central server 10 displays the type, price, characteristics, etc. of the product advertised through the DID terminal 30 according to the characteristics of the region in which the DID terminal 30 is installed and the floating population of the region. It may be different.
  • the central server 10 transmits the product information to the DID terminal 30 in step 140, the central server 10 includes all the product information input from the seller terminal 20. Although the advertisement may be displayed on the DID terminal 30, the product information input from the seller terminal 20 may be summarized so that only the brief product information may be output through the DID terminal 30.
  • the central server 10 prepares a schedule for displaying each product information such as how many seconds of information related to a plurality of products will be displayed on the display of the DID terminal 30 and the DID terminal ( 20).
  • the DID terminal 20 displays new product information received from the central server 10 under the control of the central server 10 (S150). In addition, while displaying and changing a plurality of product information according to the schedule of the central server 10, and waits whether the user input is made on the touch panel installed on the display panel of the DID terminal 20 (S160).
  • the seller simply registers the product he is selling in the transaction brokerage site, and sells the product online using the transaction brokerage site, and at the same time, the product information he is selling By displaying the through the DID terminal 30 it is possible to advertise the product.
  • the user who views the product information displayed on the DID terminal 30 through the process shown in FIG. 2 uses any of the products being advertised through the DID terminal 30 using the touch panel provided in the DID terminal 30. One may be selected (S200).
  • the DID terminal 30 inquires whether the user wants to receive the detailed information of the selected product, and when the user wants to transmit the detailed information of the corresponding product, the user for transmitting the product information
  • a user interface for receiving information is displayed on the display (S210). Accordingly, the user inputs user information necessary for receiving product information such as an e-mail address or a mobile phone number to the DID terminal 30.
  • the DID terminal 30 When receiving the user information in step 210 (S210), the DID terminal 30 transmits information and user information for identifying the selected product to the central server 10 (S220).
  • the central server 10 may assign a product code to each product stored in a database so that each product may be distinguished.
  • the product code may be assigned to the corresponding product information. Include and send.
  • the DID terminal 30 transmits the product code of the selected product and the user information received from the user to the central server 10. do.
  • the central server 10 After receiving the product code and the user information from the DID terminal 30, the central server 10 reads the product code, writes an e-mail or a message including detailed information of the product corresponding to the received product code, and then The data is transmitted to the e-mail address or mobile phone number included in the received user information (S230).
  • the e-mail or message includes a user interface for querying hypertext or access to the transaction intermediary site selling the product or at least the seller site of the product, and accessing the communication network.
  • the user can select a desired product among the products advertised through the DID terminal 30, and receive detailed information related thereto by e-mail or a message.
  • the central server 10 is connected to the transaction brokerage site by the seller of the product.
  • the seller terminal 20 may be provided with the number of transmission requests for each product, the transmission result, and user information requested for transmission.
  • the user checks the e-mail by accessing the Internet using his terminal 40 or checks the message received by his terminal 40 to check the detailed information of the product selected by the user through the DID terminal 30. (S300).
  • the payment is selected through a user interface that asks whether the payment is included in the hypertext or the message included in the e-mail (S310).
  • step 310 When the user selects the purchase of the corresponding product in step 310, the purchaser terminal 40 is connected to the transaction brokerage site (S320), and the payment process of the corresponding product is performed (S330). In the step 330 (S330) receives the data required for the payment to the user connected to the transaction brokerage site to perform the payment process.
  • the seller When the purchase is completed, the seller provides the result of selling the product and the information of the buyer who purchased the product to the seller of the purchased product (S340). This is performed by providing the information to the seller terminal 20 in the form of a web page when the seller of the product accesses the transaction brokerage site.
  • the purchase price settlement and the brokerage fee settlement of the transaction brokerage site may be additionally performed by completing the purchase.
  • step 310 may be performed not only when the user necessarily selects the payment of the corresponding product but also when requesting more detailed information related to the corresponding product.
  • a product seller can easily sell a product he sells on a transaction intermediary site and advertise the product at the same time, and the buyer witnesses on a billboard installed in a public place. Detailed information about a product can be checked again on its own terminal.
  • the central server 10 starts with providing the travel goods option information to the DID terminal 30 (S400).
  • the travel product option information includes information such as a destination, a transportation, an airline, a hotel, a date and a period.
  • the option information is provided to the DID terminal 30 based on information uploaded by sellers to the transaction brokerage site provided by the central server 10. That is, the central server 10 classifies the option information uploaded by the travel product sellers as a service can be provided to the DID terminal 30 by category.
  • the DID terminal 30 provides a user interface for allowing users to select respective options in the DID terminal 30 using the provided travel product option information (S410). For example, if the user selects a travel destination to be displayed among the displayed travel destinations, information about a flight via the destination is displayed again, and when a user selects a flight again, the hotel information near the arrival point of the flight is displayed.
  • the plurality of travel product option information may be sequentially selected in such a manner that the user selects a desired hotel.
  • the DID terminal 30 receives user information of the user who selected the option (S430).
  • the user information may be an e-mail address or a mobile communication terminal number of the user as described above in the specific embodiment of the present invention.
  • the information selected and input by the user in steps 420 and 430 is transmitted to the central server 10 again (S440). Thereafter, the central server 10 provides the received travel product option and user information to the seller through the transaction brokerage site (S450). In this case, a plurality of sellers may receive a travel product option and user information from the central server 10.
  • the seller uploads the travel product information according to the option information selected by the user to the central server 10 through the transaction intermediation site again. That is, with reference to the travel destination, the flight, the hotel, and the itinerary information selected by the user, the price of the travel product that can be provided by the seller and the service included in the travel product are determined and uploaded to the central server 10. (S460).
  • the central server 10 that has uploaded the travel product information in step 460 transmits it to the user using the user information of the user who selected the option of the corresponding travel product.
  • the travel goods information uploaded by each seller may be transmitted to the user (S470).
  • a user who receives one or more travel product information may compare each product to determine the purchase of a travel product that is most suitable or cheaper for him or her.
  • the user who has received the travel goods information through the e-mail or the message service of the mobile communication terminal can purchase the travel goods through the same method as in the specific embodiment of the present invention as described with reference to FIG. 4.
  • the already completed travel product information may be provided and purchased.
  • product option information may be provided to generate and purchase a travel product later.

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Abstract

La présente invention concerne un procédé et un système intermédiaire de commerce de produits qui sont pratiques et efficaces à la fois pour le vendeur et pour l'acheteur, ce procédé consistant à introduire un terminal d'affichage d'informations numériques (DID) sur un site Web Internet et sur un site Web mobile pour augmenter les ventes et la publicité d'un produit, ainsi que pour motiver un acheteur à faire plusieurs achats. La présente invention comprend : un serveur central sur lequel un acheteur enregistre un produit mis en vente sur un site Internet et mis en publicité par l'intermédiaire du terminal DID; et au moins un terminal DID qui fait la publicité du produit sous la commande du serveur central et reçoit une requête de transmission d'informations de produit d'un utilisateur concernant un produit mis en publicité. En outre, le serveur central transmet à l'utilisateur les informations sur le produit en réponse à la requête de transmission d'informations de produit reçue au niveau du terminal DID et encourage l'utilisateur à acheter le produit en offrant un service de paiement simple pour le produit concerné. Selon la présente invention, le vendeur peut facilement mettre en publicité et vendre ses produits, et le consommateur peut accéder facilement aux informations relatives à un produit désiré et faire un paiement en ligne du produit correspondant, ce qui facilite les ventes du produit et offre aux utilisateurs des avantages dans le commerce des produits.
PCT/KR2010/005003 2009-07-30 2010-07-29 Procédé et système intermédiaire de commerce de produits WO2011014028A2 (fr)

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KR1020090070239A KR20110012502A (ko) 2009-07-30 2009-07-30 상품 거래 중개 시스템 및 이를 이용한 상품 거래 중개 방법
KR10-2009-0070239 2009-07-30

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WO2011014028A3 WO2011014028A3 (fr) 2011-06-09

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