WO2012161498A2

WO2012161498A2 - System for distributing data on a per-product information basis

Info

Publication number: WO2012161498A2
Application number: PCT/KR2012/004033
Authority: WO
Inventors: 차영신
Original assignee: 주식회사 태그앤브레이스
Priority date: 2011-05-25
Filing date: 2012-05-22
Publication date: 2012-11-29
Also published as: WO2012161498A3; KR20120131413A

Abstract

Disclosed is a system for distributing data on a per-product information basis. The system for distributing data on a per-product information basis according to one embodiment of the present invention comprises: one or more independent shopping malls in which products registered by an independent shopping mall operator are displayed; a product database in which product information registered in said one or more independent shopping malls is stored; a representative shopping mall in which the products selected by said independent shopping mall operator from among the products registered in said product database are displayed; and one or more mini-stores which classify, on a per-product basis, the product list displayed in said representative shopping mall, and display one or more products selected by a mini-store operator from among the classified products.

Description

Product Information Unit Data Distribution System

The present invention relates to product information distribution and electronic commerce technology using the Internet and social network services.

In recent years, with the rapid development of the Internet, electronic commerce has become commonplace. In addition, the number of Internet shopping malls selling goods through electronic commerce on the Internet is increasing rapidly, and their competition is also fierce.

Internet shopping malls are basically promoting their sites through paid advertising. However, consumers who shop want information about individual products rather than shopping malls, and accordingly, shopping mall managers operate a shopping mall independently and enter a large open market for product promotion or site inflow.

In addition, in the case of a website using a conventional HTML, etc., it is composed of units of pages (documents and documents), and it is difficult to separate only specific data in a document. As a result, there was a limit in selecting only a specific product posted in a shopping mall and not circulating the shopping mall independently.

The present invention is to solve the above problems, the present invention is to select the goods posted in the mall by product unit and distribute them independently through a ministore or social network services, etc., and smoothly the profits according to the distributor The purpose is to distribute.

Product information unit data distribution system according to an embodiment of the present invention for solving the above problems, at least one independent shopping mall that displays the goods registered by the independent shopping mall operator; A product database storing product information registered in the one or more independent shopping malls; A representative shopping mall in which a product selected by the independent shopping mall operator is displayed among the products registered in the product database; And one or more ministores that classify the list of products displayed in the representative shopping mall into product units and display one or more products selected by the ministore operator among the divided products.

In this case, the representative shopping mall, a product information receiving module for receiving the product information selected by the independent shopping mall operator from the product database; A product list generation module for generating a product list by using the product information received by the product information receiving module; A product list display module configured to display the product list generated by the product list generation module on a representative shopping mall website; A payment module for performing a payment of a product requested by a purchaser among products displayed on the representative shopping mall website or products displayed on the mini store; And when the payment is made for the goods displayed on the mini-store, it may include a settlement module for distributing the product sales revenue between the corresponding mini-store operator and the representative shopping mall operator.

In this case, the product list generation module, each of the product information received from the product information receiving module is separated by the <section> tag of the HTML, each <section> tag so that each containing a unique identification number of the product You can create a product list.

The at least one ministore recognizes a <section> tag including a unique identification number of a selected product from the displayed product list, extracts product information included in the recognized <section> tag, and extracts the extracted product. The information can be added to the ministore's unique identification number and displayed on the ministore website.

The one or more ministores may transmit the unique identification number of the requested product and the unique identification number of the corresponding ministore to the representative shopping mall when a purchase request for a product displayed on the ministore website is received. Can be.

At this time, the payment module, using the received unique identification number of the product requested to purchase the purchase request, and the payment of the identified product, the settlement module, the unique identification of the received mini-store The number may be used to identify the ministore that sent the purchase request and to distribute the merchandise sales revenue with the identified ministore operator.

Meanwhile, the product information unit data distribution system divides the product list displayed on the representative shopping mall or the product list displayed on the mini store into product units, and selects one or more products selected by the social network service user among the classified products. It may further comprise one or more social network service sites that publish.

In this case, the one or more social network service sites recognize a <section> tag including a unique identification number of a selected product in the displayed product list, extract product information included in the recognized <section> tag, and extract the ID information of the social network service user and content generated by the social network service user may be added to the product information and posted on the social network service site.

The one or more social network services, when a purchase request for a product posted on the social network service site is received, identifies the unique identification number of the product requested for purchase and the user ID of the social network service that posted the product. The representative shopping mall can be transmitted.

In addition, the payment module, using the received unique identification number of the product requested to purchase the purchase requested goods, and performs the payment of the identified product, the settlement module, the user of the received social network services An ID may be used to identify a user ID that posted the product, and the revenue may be distributed with the identified social network user.

According to embodiments of the present invention, a product posted in a shopping mall may be selected for each product unit and distributed independently through a mini store or a social network service.

In addition, by providing a means for smoothly distributing the profits from the independent distribution of the product with those who distribute it, such as a mini-store operator or a social network service user, it is possible to promote the distribution of the product.

1 is a block diagram illustrating a product information unit data distribution system 100 according to an embodiment of the present invention.

2 is a block diagram showing the detailed configuration of the representative shopping mall 106 according to an embodiment of the present invention.

Hereinafter, specific embodiments of the present invention will be described with reference to the drawings. However, this is only an example and the present invention is not limited thereto.

In describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, terms to be described below are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of a user or an operator. Therefore, the definition should be made based on the contents throughout the specification.

The technical spirit of the present invention is determined by the claims, and the following embodiments are merely means for efficiently explaining the technical spirit of the present invention to those skilled in the art.

As shown, the product information unit data distribution system 100 according to an embodiment of the present invention is one or more independent shopping mall 102, product database 104, representative shopping mall 106 and one or more mini-store 108 It is configured to include. In the embodiment of the present invention, each of the components shown in Figure 1 are connected to each other via a network to send and receive data. Such a network includes all kinds of wired / wireless communication networks capable of packet communication such as a wired internet network, a wireless internet network, and a mobile communication network.

The independent shopping mall 102 is a shopping mall operated by an independent shopping mall operator and is a web page on the Internet on which a product registered by the independent shopping mall operator is displayed. In the present invention, each includes one or more independent shopping malls 102 run by independent operators. These independent shopping malls 102, like online shopping malls that generally exist on the web, are spaces in which product registration and sales are made independently.

The product database 104 stores product information of a product registered in the independent shopping mall 102. In one embodiment of the present invention product database 104 is a kind of integrated database, the information of the goods registered in each of the independent shopping mall 102 can be integrated and stored and managed. Alternatively, each independent shopping mall 102 may also be configured to have its own database. In this case, only products selected by the independent shopping mall operator among the product information stored in its own database are configured to be stored in the product database 104. In any case, at least some of the products registered in each independent shopping mall 102 are integrated into the product database 104 and stored and managed. The product information is generally information for introducing and selling a product in a shopping mall, etc., and may include a name, description, price, and a photo or video related to the product.

In the present invention, the external shopping mall 110 may be further included in addition to the independent shopping mall 102 as necessary. The external shopping mall 110 is identical to the independent shopping mall 102 in that a product is registered and sold to a consumer by an independent operator. However, the independent shopping mall 102 uses the same data storage structure as the representative shopping mall 106 to be described later, whereas the external shopping mall 110 uses a different data storage structure from the representative shopping mall 106. And independent shopping mall 102 is distinguished from each other. For example, the independent shopping mall 102 is a shopping mall using an API provided by a company that operates the representative shopping mall 106, and the external shopping mall 110 may be a shopping mall using an API independently provided by a separate company. have. In this case, a separate data converter 112 is required to register the product registered in the external shopping mall 110 in the product database 104. The data converter 112 converts the product information registered in the external shopping mall 110 into a format suitable for the product database 104 and transmits the product information to the product database 104. For example, the data converter 112 may convert the product information registered in the external shopping mall 110 into the XML data format and transmit the product information to the product database 104, and the product database 104 may receive the product received in the XML data format. Information can be converted and stored to match the internal data storage format. The data converter 112 may be implemented as one component inside the external shopping mall 110 or the product database 104, or may be implemented as a separate component on the network. As described above, the independent shopping mall 102 and the external shopping mall 110 in the present invention is the same configuration except for the need for a separate data converter 112, so even if there is no separate description in the following description Note that the matters related to the shopping mall 102 may be equally applied to the external shopping mall 110.

The representative shopping mall 106 is a web page on the Internet on which a product selected by the independent shopping mall operator among products registered in the product database 104 is displayed. In the present invention, the representative shopping mall 106 is a kind of shopping portal or open market where products selected by an independent shopping mall operator are displayed and sold among products distributed in an independent shopping mall 102 (or an external shopping mall 110) that are operated independently. Perform the function. In other words, the operator of each independent shopping mall 102 or the external shopping mall 110 may register and sell some of the products registered in its own shopping mall in the representative shopping mall 106. The representative shopping mall 106 may be displayed and sold as well as products registered in the independent shopping mall 102 or the external shopping mall 110 as well as products registered directly by the operator of the representative shopping mall 106. That is, the representative shopping mall 106 is a kind of shopping portal and functions as an independent shopping mall in itself.

The mini store 108 is a web page on the Internet that divides the list of products displayed in the representative shopping mall 106 into product units and displays one or more products selected by the mini store operator. That is, the mini store 108 is a space in which only some of the products displayed in the representative shopping mall 106 are displayed and sold. The operator of the mini store 108 may register and sell only a selected portion of the products registered in the representative shopping mall 106 in its mini store 108. For example, if the operator of the mini store 108 is an expert in computer assembly, the operator may create a mini store 108 by collecting only the parts recommended by the computer parts sold in the representative shopping mall 106. have. Alternatively, it is also possible to create a mini store 108 by collecting only a combination of clothes recommended by the operator among the clothes registered in the representative shopping mall 106. In general, in the case of the representative shopping mall 106, since the registered products are listed from a plurality of independent shopping malls 102 or external shopping malls 110, there are many kinds of products and it is not easy to select a desired product. However, when the users of the representative shopping mall 106 operates the mini store 108 separately as in the present invention, others who trust the user (that is, the operator of the mini store) are recommended in the mini store 108 opened. Since the product can be purchased, it is easier to find a product of interest than when using only the representative shopping mall 102, and at the same time, it can induce natural promotion and sales of the product using the mini store.

As shown, the representative shopping mall 106 according to an embodiment of the present invention is a product information receiving module 200, product list generation module 202, product list display module 204, payment module 206 and settlement Module 208.

The product information receiving module 200 receives product information selected by the independent shopping mall 102 or the external shopping mall 110 operator from the product database 104. The selection information by the operator may be stored together with the product information in the product database 104, the product information receiving module 200 is a product selected whether or not to represent the representative shopping mall 106 of the product information stored in the product database 104 Only the selected information may be received from the product database 104.

The product list generation module 202 generates a product list by using the product information received by the product information receiving module 200.

The product list is configured in the form of an HTML document, and each product information is configured to be distinguished by an <section> tag of HTML. In addition, each <section> tag is configured to include a unique identification number of the product. For example, the product list may be configured as follows.

Product information 1

</ section>

Product information 2

</ section>

...

Product information n

</ section>

That is, each product information is wrapped by <section> tag and </ section> tag of HTML5, and the product information wrapped by each <section> tag is identified by a unique product identification number. The merchandise information grouped in sections is used for the merchandise display in the mini store 108, which will be described later.

The product list display module 204 displays the product list generated by the product list generation module 202 on the representative shopping mall website.

The payment module 206 performs a payment of a product requested by the purchaser among the products displayed on the representative shopping mall website or the products displayed on the mini store 108.

The settlement module 208 distributes the merchandise sales revenue between the corresponding ministore operator and the representative shopping mall operator when the payment is made for the merchandise displayed on the mini store 108.

When the product list is displayed in the representative shopping mall 106 by the above-described configuration, the operator of the mini store 108 then selects a product to be displayed on the mini store 108 among the displayed products, and displays information on the corresponding product. It receives from the displayed product list and displays the received information on the ministore 108 website. In this case, the product information is received by recognizing each <section> tag included in the product list.

In detail, the mini store 108 recognizes a <section> tag including a unique identification number of the product selected by the mini store operator among the list of products displayed on the representative shopping mall 106 and includes it in the recognized <section> tag. The extracted product information is extracted, and the unique product identification number of the corresponding ministore 108 is added to the extracted product information and displayed on the ministore 108 website. That is, in general, a document displayed on a web site is distributed on a network in document units, but in the present invention, data is distributed in section units by dividing the document in section units. On the other hand, the reason for adding the unique identification number of the mini-store 108 to the product information is to track whether or not through the path through which the product was purchased in the settlement and settlement process to be described later. The unique identification number of the mini store 108 may be added to the product information by using a meta tag that is not displayed on the screen.

When the product list is displayed by being separated by the <section> tag as described above, the mini store 108 operator does not call the entire displayed list, but only the section containing the product information selected by the user. Can be recalled to store 108 and displayed. By having such a structure, in the case of the present invention having the structure as described above, it is possible to distribute the list of products displayed in the representative shopping mall 106 in section units rather than document units.

When the selected product is displayed on the mini store 108 through the above-described configuration, the purchaser 114 may request the purchase of the corresponding product by selecting a desired product by viewing the product displayed on the mini store 108. In the present invention, the buyer 114 is a person who wants to purchase the product by looking at the product posted in the representative shopping mall 106, the mini store 108 or the social network service 114.

When the payment request is received by the purchaser 114, the mini store 108 displaying the corresponding product displays the unique identification number of the requested product and the unique identification number of the corresponding mini store 108 as the representative shopping mall 106. Send. The payment module 206 then identifies the product requested to be purchased using the unique identification number of the received product requested to purchase and performs the payment of the identified product. That is, in the present invention, even if a purchase request for a product is received in the mini store 108, payment of the actual product is made in the representative shopping mall 106.

When payment through the payment module 206 is completed, the settlement module 208 identifies the ministore 108 that transmitted the purchase request using the unique identification number of the received ministore 108, and identifies the identified ministore. 108 Distribute product sales revenues with operators. Through the settlement module 208, the operator of the mini-store 108 is able to receive a portion of the profit according to the sale when the sale of the goods posted by him.

Meanwhile, the present invention may further include a social network service site 116 (SNS) that posts a product displayed in the representative shopping mall 106 or the mini store 108 in addition to the above configuration. In the present invention, the SNS uses all kinds of services that can be uploaded and shared by the user on a network such as a short message service such as Twitter, Me Today, a service such as Facebook, Cyworld, or a blog. The user of such an SNS divides the list of products displayed on the representative shopping mall 106 or the list of products displayed on the mini store 108 by product units, and selects one or more products selected by the social network service user among the classified products. Post to social network services site 116. As described above, since the products displayed in the representative shopping mall 106 or the mini store 108 are divided by the <section> tag, the SNS user extracts only the section of the product he / she wants and his social network service site. (116).

In this case, the SNS user may not only post product information but also post content added thereto. The content may include, for example, a testimony or review using the personal belongings, and may include text, an image, a video, and the like.

In addition, the product information may include the ID of the user of the social network service, similar to the identification information of the mini store 108. Accordingly, when the purchaser 114 who visited the social network service purchases by clicking on the corresponding product, the representative shopping mall 106 may distribute the corresponding revenue with the SNS user. If this is explained in more detail as follows.

First, a <section> tag including a user's social network service site 116 and a unique identification number of a selected product among the displayed product list is recognized, and product information included in the recognized <section> tag is extracted. The ID information of the social network service user and the content generated by the social network service user are added to the extracted product information and posted on the social network service site 116. Then, when a purchase request for a product posted by the buyer 114 who visited the social network service site 116 is received, the sour network service site 116 posts a unique identification number and product of the requested product to be purchased. The user ID of a social network service is transmitted to the representative shopping mall. Thereafter, the payment module 206 identifies the product requested to be purchased using the unique identification number of the received product requested to purchase, and performs payment of the identified product, and the settlement module 208 receives the received social network service. The user ID of the user is used to identify the user ID that posted the product, and the revenue of the product sales with the identified social network user is distributed.

Although the present invention has been described in detail with reference to exemplary embodiments above, those skilled in the art to which the present invention pertains can make various modifications to the above-described embodiments without departing from the scope of the present invention. Will understand.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

[Description of the code]

100: product information unit data distribution system

102: independent shopping mall 104: product database

106: representative shopping mall 108: mini store

110: external shopping mall 112: data converter

114: Buyer 116: Social Network Service (SNS)

Claims

One or more independent shopping malls displaying products registered by the independent shopping mall operator;

A product database storing product information registered in the one or more independent shopping malls;

A representative shopping mall in which a product selected by the independent shopping mall operator is displayed among the products registered in the product database; And

A commodity information unit data distribution system comprising at least one ministore for dividing a list of products displayed in the representative shopping mall into product units and displaying one or more products selected by a ministore operator among the classified products.
The method of claim 1,

The representative shopping mall,

A product information receiving module that receives product information selected by the independent shopping mall operator from the product database;

A product list generation module for generating a product list by using the product information received by the product information receiving module;

A product list display module configured to display the product list generated by the product list generation module on a representative shopping mall website;

A payment module for performing a payment of a product requested by a purchaser among products displayed on the representative shopping mall website or products displayed on the mini store; And

And a settlement module for distributing the merchandise sales revenue between the corresponding ministore operator and the representative shopping mall operator when the payment is made for the product displayed in the ministore.
The method of claim 2,

The product list generation module, each of the product information received from the product information receiving module is divided by the <section> tag of the HTML, each <section> tag so that each of the product list to include a unique identification number of the product To generate a product list display module.
The method of claim 3,

The at least one ministore recognizes a <section> tag including a unique identification number of a selected product in the displayed product list, extracts product information included in the recognized <section> tag, and extracts the extracted product information. A commodity information unit data distribution system for adding a unique identification number of the corresponding ministore to and displaying it on the ministore website.
The method of claim 4, wherein

The one or more ministores, when a purchase request for a product displayed on the ministore website is received, transmits the unique identification number of the requested product and the unique identification number of the corresponding ministore to the representative shopping mall, Product information unit data distribution system.
The method of claim 5,

The payment module, by using the received unique identification number of the product requested to purchase the purchase requested goods, and performs the payment of the identified goods,

The settlement module, product information unit data distribution system for identifying the ministore that sent the purchase request using the received unique identification number of the ministore, and distributes the merchandise sales revenue with the identified ministore operator.
The method of claim 4, wherein

The product information unit data distribution system,

At least one social network service site for dividing the list of products displayed on the representative shopping mall or the list of products displayed on the mini-store by product units and posting one or more products selected by the user of the social network service among the classified products. Including, commodity information unit data distribution system.
The one or more social network service sites recognize a <section> tag including a unique identification number of a selected product in the displayed product list, extract product information included in the recognized <section> tag, and extract the And add the ID information of the social network service user and the content generated by the social network service user to the social network service site.
The method of claim 8,

The one or more social network services, when a purchase request for a product posted on the social network service site is received, represents the unique identification number of the product requested for purchase and a user ID of the social network service that posted the product. Product information unit data distribution system to transmit to a shopping mall.
The method of claim 9,

The payment module, by using the received unique identification number of the product requested to purchase the purchase requested goods, and performs the payment of the identified goods,

The settlement module is a product information unit data distribution system for identifying a user ID that posted the product using the received user ID of the social network service, and distributes the product sales revenue with the identified social network user.