WO2012144398A1 - Système de gestion de session de visite de magasin - Google Patents

Système de gestion de session de visite de magasin Download PDF

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Publication number
WO2012144398A1
WO2012144398A1 PCT/JP2012/059962 JP2012059962W WO2012144398A1 WO 2012144398 A1 WO2012144398 A1 WO 2012144398A1 JP 2012059962 W JP2012059962 W JP 2012059962W WO 2012144398 A1 WO2012144398 A1 WO 2012144398A1
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WO
WIPO (PCT)
Prior art keywords
store visit
information
store
user
identification information
Prior art date
Application number
PCT/JP2012/059962
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English (en)
Japanese (ja)
Inventor
信司 古木
Original Assignee
株式会社ぐるなび
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Filing date
Publication date
Application filed by 株式会社ぐるなび filed Critical 株式会社ぐるなび
Publication of WO2012144398A1 publication Critical patent/WO2012144398A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting

Definitions

  • the present invention relates to a store visit session management system that recognizes that a user has visited a store almost accurately and can provide various services to the user while the user is visiting the store. .
  • the current position information of the user of the mobile terminal can be easily obtained by using the GPS function, and based on the position information.
  • Various services can be provided.
  • the premise for this system to function depends on the accuracy of the GPS function.
  • the accuracy of the GPS function changes depending on the weather. In urban areas, buildings are densely populated, so location information cannot often be obtained accurately. And since the radio wave from a GPS satellite cannot be received underground, a GPS function cannot be used.
  • the present inventors have invented a store visit session management system.
  • a first invention is a store visit session management system for determining that a user has visited a store, wherein the store visit session management system includes a reader installed in the store and a user terminal used by the user. By performing contact or non-contact communication between them, store visit information including at least user identification information and reader identification information is acquired from the user terminal or reader, and based on the acquired store visit information By referring to the store visit information processing unit that calculates the store visit session end time of the user, to which computer the part or all of the store visit information is sent, and to the link information storage unit, It is determined to which computer part or all of the acquired store visit information is to be sent, and the acquired store visit information is sent to the determined computer. A cooperation module for sending some or all of a visit session management system with.
  • the management server can grasp that the user has visited the store. Since the location of the store is originally grasped, as a result, the management server can grasp the user's almost accurate current position. Therefore, it is possible to specify the current position of the user more accurately than the GPS function and provide a service to the user.
  • the computer that has acquired a part or all of the store visit information from the store visit session management system, with respect to the user terminal based on the acquired store visit information until the store visit session end time. It can be configured as a store visit session management system that executes predetermined service processing.
  • the computer that has acquired the store visit information may execute a special service process until the time when the user seems to be staying at the store (the store session end time) is reached.
  • the store visit information processing unit further includes a new user identification information that is the same as the user identification information and includes different reader identification information before the calculated store visit session end time.
  • the store visit information is acquired from the user terminal or a new reading device
  • the calculated store visit session end time ends at that point, and the user's new store visit is based on the acquired new store visit information.
  • the session end time is calculated, and the linkage processing unit further determines to which computer the part or all of the acquired new store visit information is to be sent by referring to the linkage information storage unit.
  • the present invention can be configured as a store visit session management system in which part or all of the acquired new store visit information is sent to a computer.
  • the visit session end time is only a guide. Therefore, the user may move to another store before the arrival time of the first store visit session. In such a case, the acquisition of an accurate position is hindered. Therefore, by configuring as in the present invention, it is possible to improve the accuracy of the user's current position acquisition.
  • the present invention makes it possible to provide a store visit session management system capable of determining that a user of a mobile terminal has visited a store almost accurately. Accordingly, the store can provide some service to the user while the visit session management system determines that the user is visiting the store. In addition, by providing information on visiting to other service systems, it is possible to receive services from other service systems that have received the information.
  • FIG. 1 The overall concept of the present invention is shown in FIG. 1, and an example of the system configuration is shown in FIG.
  • a mobile terminal or IC card (hereinafter referred to as “user terminal 3”) used by a user and reading that can send and receive information with or without contact with the user terminal 3 are possible.
  • the apparatus 4 and the management server 2 are used.
  • the store terminal 5 which is a computer terminal used by the person in charge of the store, executes predetermined service processing by receiving predetermined information from the management server 2. It is also preferable that communication is possible with the service providing server 6 that executes predetermined service processing based on the information received from the management server 2.
  • the management server 2 in the in-store session management system 1 includes an arithmetic device 70 such as a CPU that executes arithmetic processing of a program, a storage device 71 such as a RAM or a hard disk that stores information, and a display device 72 such as a display (screen). And an input device 73 such as a keyboard and a pointing device (such as a mouse and a numeric keypad), and a communication device 74 that transmits and receives processing results of the arithmetic device 70 and information stored in the storage device 71 via a network such as the Internet or a LAN. is doing.
  • arithmetic device 70 such as a CPU that executes arithmetic processing of a program
  • a storage device 71 such as a RAM or a hard disk that stores information
  • a display device 72 such as a display (screen).
  • an input device 73 such as a keyboard and a pointing device (such as a mouse and a numeric keypad)
  • Each function (each unit) realized on the computer is executed when a unit (program, module, etc.) for executing the process is read into the arithmetic unit 70.
  • each function reads the corresponding information from the storage device 71 and uses the read information for processing in the arithmetic device 70 as appropriate.
  • FIG. 3 schematically shows an example of the hardware configuration of the management server 2. Further, the processing in the management server 2 may have its functions distributed to a plurality of servers.
  • the means in the present invention are only logically distinguished from each other in function, and may be physically or virtually the same area.
  • the user terminal 3 is a portable terminal or an IC card used when a user uses a coupon, and can send and receive information by contact or non-contact with a reader 4 described later.
  • the user terminal 3 has a user information storage unit 30.
  • the user information storage unit 30 stores at least identification information (user identification information) for identifying a user or a portable terminal used by the user.
  • the reading device 4 is a device that can communicate with the user terminal 3 by contact or non-contact, and stores information that can identify the store or the reading device 4 (hereinafter collectively referred to as “reading device identification information”). Has been. There are various communication methods for communication between the reading device 4 and the user terminal 3. For example, RFID such as NFC (Near Field Communication) is used as an example. However, the present invention is not limited to this.
  • the reading device 4 can be either a device that can communicate over a network such as the Internet or a device that cannot communicate over a network.
  • the reading device 4 capable of communication over a network the user identification information stored in the user information storage unit 30 of the user terminal 3 is read, and the read user identification information, reading device identification information, and store visit date / time information Are transmitted to the management server 2.
  • the reading device 4 capable of communication over a network is a device capable of communication over a network (for example, POS) connected to the reading device 4 in addition to a built-in communication function in the reading device 4 itself. Including cash register and computer terminal).
  • the reading device identification information stored in the reading device 4 is sent to the user terminal 3, and the user identification information, the reading device identification information, and the visit date and time are sent from the user terminal 3. Information is transmitted to the management server 2.
  • the management server 2 includes a store visit information processing unit 20, a store visit information storage unit 21, a link information storage unit 22, and a link processing unit 23.
  • the store visit information processing unit 20 acquires store visit information including the reader identification information, the user identification information, and the store visit date / time information from the reader 4 or the user terminal 3, and the user visits the store based on the store visit date / time information.
  • a store visit session end time indicating how long the store stays is calculated, and the reading device identification information, user identification information, store visit date / time information, and store visit session end time are associated with each other and stored in the store visit information storage unit 21.
  • the visit session end time can be calculated by adding the average time spent at the store to the store visit date / time information. For example, when the store visit date / time information is “April 5, 2011 18:30” and the average stay time is “90 minutes”, the visit session end time is calculated as “April 5, 2011 20:00”. .
  • the average staying time can be arbitrarily set for each store or service. Further, after the store visit information is acquired, identification information for identifying the store visit information itself may be given and stored in the store visit information storage unit 21. Note that the reader identification information and its position information (for example, position information such as latitude and longitude) may be stored in an arbitrary storage means so that the correspondence relationship can be referred to.
  • the store visit information storage unit 21 stores store visit information in the store visit information processing unit 20.
  • FIG. 5 schematically shows an example of the store visit information storage unit 21.
  • the link information storage unit 22 stores, for each store, a correspondence relationship indicating to which server providing the service whether to send the visit session information including the user identification information, the visit date / time information, and the visit session end time.
  • FIG. 6 schematically shows an example of the cooperation information storage unit 22.
  • the linkage processing unit 23 refers to the linkage information storage unit 22 based on the reading device identification information in the store visit information stored in the store visit information storage unit 21, so that part or all of the store visit information (linkage information) is obtained.
  • the data is sent to the service providing server 6 which is a predetermined cooperation destination.
  • the reader identification information itself may be sent, or the position information corresponding to the reader identification information may be sent as part of the store visit information.
  • the cooperation information sent by the cooperation processing unit 23 is received by the service providing server 6 serving as a destination, and the service providing server 6 executes predetermined service processing based on the cooperation information.
  • the service providing server 6 posts a service processing operation of the service providing server 6 from the user terminal 3, for example, a review. 6 performs a process operation such as registering as a member of a service executing the process or registering an e-mail magazine, the service providing server 6 informs the user based on the user identification information.
  • a privilege for example, a point grant rate can be changed.
  • downloading the coupon by accessing the store terminal 5 used by the user it is possible to download a coupon having a privilege larger than usual (for example, a discount rate is high).
  • point information since point information is stored in association with the user identification information, it is possible to perform conversion with a point conversion rate higher than usual. Furthermore, when accumulating points, since point information is stored in association with the user identification information, there is a method in which the conversion rate of points is converted higher than usual and added to the point information. .
  • a user who visits the store holds the user terminal 3 over the reading device 4 installed at a predetermined location in the store. Thereby, communication is performed between the reading device 4 and the user terminal 3, and the user identification information stored in the user information storage unit 30 of the user terminal 3 is read by the reading device 4 (S100). . If the reading device 4 has a network communication function, the reading device 4 is stored in the user information storage unit 30 of the user terminal 3 by the user holding the user terminal 3 over the reading device 4. Read the user identification information. Then, store visit information including user identification information, reader identification information stored in a predetermined storage area of the reader 4, and store visit date / time information is transmitted to the management server 2 via the network (S110).
  • the reading device 4 does not have a network communication function
  • the user holds the user terminal 3 over the reading device 4 so that the reading device 4 can store the user identification information stored in the user terminal 3.
  • An application for transmitting to the management server 2 (this application is stored in the user terminal 3 in advance) is activated.
  • the reader identification information stored in the predetermined storage area of the reader 4 is sent to the user terminal 3.
  • the user terminal 3 receives the reading device identification information from the reading device 4, the user identification information stored in the user information storage unit 30 and the store visit date and time (the store visit date and time are received from the reading device 4 using the started application). Or may be specified by the user terminal 3) as store visit information to the management server 2 via the network (S110).
  • the reading device identification information is “A001”
  • the user identification information is “12345”
  • the visit date / time information is “April 5, 2011 18:30”
  • the store visit information transmitted from the reading device 4 or the user terminal 3 is acquired by the store visit information processing unit 20 of the management server 2, and the store visit information processing unit 20 calculates the store visit session end time based on the store visit date / time information in the store visit information. Calculate (S120).
  • the reading device identification information, user identification information, store visit date / time information, and store visit session end time are associated with each other and stored in the store visit information storage unit 21.
  • the store visit date / time information is “April 5, 2011 18:30”, so the visit session end time is “April 5, 2011 20 "00 hour” is calculated.
  • the store visit information processing unit 20 reads the reading device identification information “A001”, the user identification information “12345”, the visit date / time information “April 5, 2011 18:30”, and the visit session end time “April 5, 2011”. "20:00 on day” is stored.
  • the average stay time may be set to “30 minutes”, “60 minutes”, or “90 minutes” depending on the store. Moreover, it may be set for each service (for each service providing server 6 to which part or all of the store visit information is sent) even in the same store. For example, when part or all of the store visit information is sent to the service providing server 6 of a certain sponsor company A, the average staying time is 15 minutes, and part or all of the store visit information is sent to the service providing server 6 of the sponsor company B. If sent, the average stay time may be 120 minutes.
  • the visit session end time is calculated by adding the average stay time to the store visit date / time information.
  • the user wants to provide the user with a special service by visiting the store (service)
  • the visit session end time may be calculated by adding the service provision time to the visit date / time information separately from the visit session end time and may be included in the visit session information described later.
  • the date and time when the user came to the store and the expected date and time of closing the store can be specified.
  • the visit session end time which is the expected date and time of closing, is calculated based on the average stay time and the like. Therefore, the actual stay time is different. Therefore, when a user uses a plurality of stores, there is a possibility that the user is staying at two locations, the first store and the later store. Therefore, when new store visit date / time information is received by the store information processing unit 20 before the first store visit session end time, the first store visit session end time is updated as the new store visit date / time information.
  • the store visit information of the new store stores store visit date / time information of the new store and store visit session end time calculated based on the store visit date / time information.
  • FIG. 7A shows a case of a normal store visit session
  • FIG. 7B shows a store visit to another store (store B) before the store visit session end time of the first store (store A).
  • store B shows a store visit to another store
  • store visit session end time is sent to the management server 2 together with the user identification information by the user performing an explicit operation on the user terminal 3 and stored in the store visit information storage unit 21.
  • the end time can also be updated.
  • the user identification information, the reader identification information, and the visit session end time are sent as update information together with the update instruction information. May be.
  • the cooperation processing unit 23 specifies the service providing server 6 associated with the reading device identification information by referring to the cooperation information storage unit 22 based on the reading device identification information “A001” in the store visit information. To do. That is, the service providing server 6 to which store visit information including use identification information in the store visit information, terminal device identification information (or information such as store name and location information), store visit date / time information, and visit session end time is specified. .
  • the cooperation processing unit 23 reads the reading device identification information “A001”. “A001”, user identification information “12345”, store visit date and time information “April 5, 2011 18:30”, visit session end time “April 5, 2011 20:00” “X server, A It is sent to the store terminal 5 ”(S130).
  • the service process is executed, a process to which a privilege different from normal is added is executed.
  • the store terminal 5 of the store A executes a service process to which an extra benefit is added.
  • the service providing server 6 and the store terminal 5 can determine that the user has visited the store almost accurately. Therefore, the accuracy is higher than when the GPS function is used. Therefore, it becomes possible for the service providing server 6 to execute various service processes due to the use of the store.
  • the present invention enables the store visit session management system 1 that can determine that the user of the mobile terminal has visited the store almost accurately. Accordingly, the store can provide some service to the user while the store visit session management system 1 determines that the store is visiting. In addition, by providing information on visiting to other service systems, it is possible to receive services from other service systems that have received the information.
  • Visiting session management system 2 Management server 3: User terminal 4: Reading device 5: Shop terminal 6: Service providing server 20: Visiting information processing unit 21: Visiting information storage unit 22: Cooperation information storage unit 23: Cooperation processing Unit 30: User information storage unit 70: Computing device 71: Storage device 72: Display device 73: Input device 74: Communication device

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Abstract

La présente invention concerne un système de gestion de session de visite de magasin qui est apte essentiellement à reconnaître précisément qu'un utilisateur visite un magasin, et de fournir différents services à l'utilisateur durant ladite visite de magasin. Ce système de gestion de session de visite de magasin est pourvu : d'une unité de traitement d'informations de visite de magasin qui obtient, au moyen d'une communication avec contact ou sans contact entre un dispositif de lecture installé dans le magasin et un terminal utilisateur utilisé par l'utilisateur, du terminal utilisateur ou du dispositif de lecture, des informations de visite de magasin comprenant au moins des informations d'identification d'utilisateur et des informations d'identification de dispositif de lecture, et qui calcule, sur la base des informations de visite de magasin obtenues, le temps de fin de session de visite de magasin de l'utilisateur ; d'une unité de stockage d'informations de coordination qui stocke les ordinateurs auxquels certaines ou l'ensemble des informations de visite de magasin doivent être envoyées ; d'une unité de traitement de coordination qui détermine, en se rapportant à l'unité de stockage d'informations de coordination, les ordinateurs auxquels certaines ou l'ensemble des informations de visite de magasin obtenues doivent être envoyées, et qui envoie certaines ou l'ensemble des informations de visite de magasin obtenues aux ordinateurs déterminés.
PCT/JP2012/059962 2011-04-20 2012-04-12 Système de gestion de session de visite de magasin WO2012144398A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2011-093654 2011-04-20
JP2011093654A JP5869775B2 (ja) 2011-04-20 2011-04-20 来店セッション管理システム

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WO2012144398A1 true WO2012144398A1 (fr) 2012-10-26

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007310431A (ja) * 2006-05-16 2007-11-29 Az Ltd 店舗情報配信方法、店舗情報配信システム、情報管理サーバ装置および携帯情報端末
WO2008053648A1 (fr) * 2006-11-02 2008-05-08 Gourmet Navigator Incorporated Système de traitement d'informations confirmant une visite en magasin
JP2009009175A (ja) * 2007-06-26 2009-01-15 Nec Mobiling Ltd 位置検出システム

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2007310431A (ja) * 2006-05-16 2007-11-29 Az Ltd 店舗情報配信方法、店舗情報配信システム、情報管理サーバ装置および携帯情報端末
WO2008053648A1 (fr) * 2006-11-02 2008-05-08 Gourmet Navigator Incorporated Système de traitement d'informations confirmant une visite en magasin
JP2009009175A (ja) * 2007-06-26 2009-01-15 Nec Mobiling Ltd 位置検出システム

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JP2012226561A (ja) 2012-11-15

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