WO2012023726A2

WO2012023726A2 - Advertisement management method and advertisement management server

Info

Publication number: WO2012023726A2
Application number: PCT/KR2011/005807
Authority: WO
Inventors: 이정갑
Original assignee: Lee Jeong-Gab
Priority date: 2010-08-16
Filing date: 2011-08-09
Publication date: 2012-02-23
Also published as: KR101109974B1; WO2012023726A3

Abstract

The present invention relates to an advertisement management method and an advertisement management server for leading bidding participation of advertisers by arousing a searcher's interest through the competing bids among a plurality of advertisement items extracted in association with a search word, and by adding predetermined benefits in accordance with the ranking results of the competition to advertisers. In relation to one embodiment of the present invention, the advertisement management method comprises the steps of: allowing a receiving unit of an advertisement management server to receive an input of a predetermined search word from a searcher; allowing a competition space providing unit from the advertisement management server to provide a confrontation space to the searcher, such that a competition is created among a plurality of advertisement items which are associated with the predetermined search word and include link information therein; allowing a competition ranking determination unit of the advertisement management server to determine the ranking of results for the plurality of advertisement items; and allowing a benefit providing unit of the advertisement management server to provide the advertisers, which have participated in the competition, with benefits according to the determined rankings.

Description

Ad management method and ad management server

The present invention relates to an advertisement management method and an advertisement management server for inducing an advertiser to participate in an advertisement auction by providing a specific benefit to an advertiser of a line item winning a confrontation.

Currently, advertisers advertise in various ways to sell products or services, and to promote corporate image. Conventionally, advertising through television or radio has been the main, but since the Internet is rapidly spread, the ratio of advertising through the Internet is increasing. Therefore, advertising agencies or advertising companies are seeking various ways to provide efficient advertising to advertisers over the Internet.

For example, in the case of a search portal site, the search results inputted by the searcher are displayed, and the advertisements related to the search results are provided to the searchers, so that efficient advertisements are made. In addition, many websites contain advertisement contents of advertisers in the form of banners, and are exposed to the top, bottom, left and right side of the web page.

However, users using the Internet are exposed to an unlimited number of advertisements, and try to block access to unnecessary advertisements. As a result, currently only advertisements for advertisers have to be ignored by Internet users.

Therefore, it maximizes the advertising effect by inducing the interest of the customers and letting the customers voluntarily see the advertisements, while providing useful information to the customers by disclosing the evaluation or ranking of the line item, and providing the advertisers with specific advertisements. There is an urgent need to introduce an efficient ad management system that can induce advertisers to participate in the ad auction by adding benefits.

An object of the present invention is to induce searchers' interest through the composition of a plurality of line items extracted in association with a search term, and to add the predetermined benefits according to the ranking of the advertiser to the advertiser, to manage the advertiser's participation in bidding A method and an advertisement management server are provided.

In order to achieve the above object, the present invention comprises the steps of receiving a predetermined search word input from the search unit of the advertising management server; Providing a confrontation space to the searcher such that confrontation space providing unit of the advertisement management server is confronted with a plurality of advertisement items associated with the predetermined search word and includes link information; Determining the confrontation ranking of the plurality of line items by a confrontation ranking unit of the advertisement management server; And providing a benefit to an advertiser participating in the confrontation corresponding to the determined confrontation ranking of the advertisement management server.

The present invention to achieve the above object is a receiver for receiving a predetermined search word input from the searcher; A confrontation space providing unit which provides a confrontation space to the searcher so that confrontation between a plurality of line items associated with the predetermined search word and including link information is performed; A confrontation ranking unit determining a confrontation ranking with respect to the plurality of line items; A benefit providing unit providing a benefit to an advertiser participating in a confrontation corresponding to the determined confrontation ranking; A database for storing information about a line item and the result of the competition ranking; And a control unit for controlling the reception unit, the confrontation space providing unit, the confrontation ranking unit, the benefit providing unit, and the database as a whole.

According to an embodiment of the present invention, the interest of the searcher may be induced through a confrontation structure between a plurality of advertisement items extracted in association with a search word, thereby enabling efficient advertisement.

In addition, according to an embodiment of the present invention, by providing a predetermined benefit to the advertiser winning the battle according to the confrontation results, it is possible to induce the advertisers to participate in the ad auction, it can be expected to increase the revenue through advertising.

On the other hand, according to one embodiment of the present invention, when an advertiser fraudulently clicks on his / her line item, the advertising fee burden ratio can be increased, and when the advertiser fraudulently clicks on another advertiser's line item, Since the ranking of the line item can be increased, it is possible to prevent fraudulent clicks on the line item and provide the searcher with a high ranking and high accuracy.

1 is a view for explaining a brief configuration of an advertisement management system related to an embodiment of the present invention.

2 is a block diagram illustrating an advertisement management server according to an embodiment of the present invention.

3 is a flowchart illustrating an advertisement management method associated with an embodiment of the present invention.

4 is a view for explaining the benefits provided to the advertiser in connection with an embodiment of the present invention.

[Description of the code]

100: searcher

200: ad management server

300: confrontation space

400: ad space

500: linked website

210: receiver

220: confrontation space provider

230: confrontation ranking unit

240: benefit provider

250: database

260: control unit

Terms used herein will be briefly described and the present invention will be described in detail.

The terms used in the present invention have been selected as widely used general terms as possible in consideration of the functions in the present invention, but this may vary according to the intention or precedent of the person skilled in the art, the emergence of new technologies and the like. In addition, in certain cases, there is also a term arbitrarily selected by the applicant, in which case the meaning will be described in detail in the description of the invention. Therefore, the terms used in the present invention should be defined based on the meanings of the terms and the contents throughout the present invention, rather than the names of the simple terms.

Throughout the specification, advertising means promoting the buying behavior of a product or service by promoting and persuading consumers' desires and needs by presenting and persuading the existence, features, and benefits of the product or service to a large number, or increasing the general trust of the advertiser itself. It means non-face-to-face paid communication. The advertisement may include an idea advertisement (idea advertising), which is a PR advertisement for selling a product advertisement and a management policy for selling a product.

Throughout the specification, an advertiser refers to a subject who performs an advertising activity. When the advertiser advertises through a propagation medium, the advertiser may also include a program provider, that is, a sponsor. In addition, the advertiser may include a potential customer (Prosperct), the advertiser that the advertising agency wants to initiate a transaction. The advertiser may be a plurality of subjects.

Throughout the specification, the term "Battler" refers to a person who wants to display his or her line item in a confrontation space and confront other line items.

Hereinafter, an advertisement management method and an advertisement management server related to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, according to an embodiment of the present invention, the searcher 100 may access a website operated by the advertisement management server 200 through a terminal. The terminal refers to a device that allows the searcher 100 to search through a communication network such as the Internet and to purchase a specific article. The terminal includes a mobile terminal as well as a fixed terminal.

That is, the terminal includes a personal computer (PC), a notebook computer, a mobile phone, a smart phone, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation system, an e-book. A terminal, a template PC, and the like can be included.

The searcher 100 may access the website through a wired or wireless communication network. When the searcher 100 accesses the website through the mobile communication terminal, the searcher 100 may use a communication network (for example, 3G network or 4G network) or Wifi (wireless fidelity) of the mobile communication company. When accessing the website using WiFi (wireless fidelity), the searcher 100 does not have to pay a separate cost.

The searcher 100 may purchase a product from a user, the website, or a site linked from the website, including a person requesting a search through a website operated by the advertisement management server 200. It can include all of the buyers.

The searcher 100 may be represented as a clicker when a user clicks a specific advertisement item to generate a link, or may be represented as a buyer when purchasing an item through a linked site.

According to an embodiment of the present invention, the advertisement management server 200 may operate the entire website from which the searcher 100 may request a search. In addition, the advertisement management server 200 may provide an advertisement to the searcher 100 by operating only the confrontation space 300 in the website.

In the confrontation space 300, a plurality of advertisement items extracted in association with the search word may be displayed. The plurality of advertisement items may be displayed randomly (rolled) in the confrontation space 300 whenever the advertisement management server 200 newly receives an input of the search word. This is to maintain equity in the confrontation structure between the plurality of line items.

In addition, according to an embodiment of the present invention, when the searcher 100 is provided with the confrontation space 300, separate to provide a predetermined benefit to the advertiser (battler) participating in the confrontation according to the confrontation ranking Ad space 400 may be provided together. Another line item of the advertiser winning the battle may be displayed in the separate ad space 400.

Meanwhile, the advertising space 400 may be provided in the form of an advertising banner. An advertising banner is a bar-shaped advertisement that can be viewed on an Internet site. This is one of the new forms of advertising to be exposed to Internet users as Internet users increase rapidly. The advertisement banner may include link information. Therefore, when the searcher 100 clicks the advertisement banner, the searcher 100 may move to a related site.

According to an embodiment of the present invention, when the searcher 100 accesses the website 300 through a mobile communication terminal, the advertisement management server 200 may be a mobile web or WAP (wireless). application protocol) to provide the searcher 100 with a search interface.

The mobile web refers to a browsing technology that allows a mobile terminal to access a wired web site. WAP (wireless application protocol) refers to a communication protocol designed to allow a mobile terminal such as a mobile communication device, a personal digital assistant (PDA), or a wireless terminal to access the Internet.

As a result, according to an embodiment of the present invention, when the advertisement management server 200 provides an interface through which the searcher 100 can search through the website, the plurality of searchers 100 may be provided to the searcher 100. The confrontation space 300 between the line items will be able to provide. Hereinafter, the configuration of the advertisement management server 200 will be described in detail with reference to FIG. 2.

According to an embodiment of the present invention, the ad management server 200, the receiving unit 210, the confrontation space providing unit 220, the confrontation ranking unit 230, the benefit providing unit 240, the database 250, The controller 260 may be included. In this case, the receiver 210, the confrontation space providing unit 220, the confrontation ranking unit 230, and the benefit providing unit 240 may be implemented in one program in connection with the control unit 260. In addition, the controller 260 may be implemented on a separate program.

According to an embodiment of the present invention, the receiver 210 may receive a predetermined search word input from the searcher 100. In this case, the searcher 100 inputs the search word through the terminal.

According to an embodiment of the present invention, the confrontation space providing unit 220 is associated with the predetermined search word, and the confrontation space 300 to the confrontation between a plurality of advertisement items including link information is made to the searcher ( 100).

In this case, according to one embodiment of the present invention, the confrontation space providing unit 220 may automatically adjust the size and position of the confrontation space (300). According to another embodiment of the present invention, the searcher 100 may adjust the size and position of the confrontation space 300.

The plurality of advertisement items may be a specific product or service associated with the search word, or may be a retailer that provides the specific product or service. The selling place may also include an internet shopping mall or an open market.

An internet shopping mall refers to a virtual store in a virtual space. The Internet shopping mall has an advantage that the operating costs are almost inexpensive from the operator's point of view, are not restricted by commercial rights, and can provide product information suitable for consumers' tastes.

Open market refers to an intermediary type internet shopping mall in which individuals and small retailers freely trade goods online, beyond the general shopping mall sales method. That is, the open market may have a plurality of sales subjects. The open market can be sold at a lower price than the existing ones because it can omit intermediate distribution margins from the internet shopping mall.

Meanwhile, the line item may be displayed in the confrontation space 300 in the form of text or in the form of an image or a video.

According to an embodiment of the present invention, the confrontation ranking unit 230 may determine the confrontation ranking for the plurality of line items. In this case, the confrontation ranking unit 230 may determine the confrontation ranking in consideration of at least one of a click rate, sales performance, and evaluation of the line item.

The click through rate refers to a ratio of the number of clicks according to the number of exposures of the plurality of line items. That is, it can be defined as "click rate = click count / impression".

The "exposure" refers to the display to the searcher 100 so that a specific advertisement item can be clicked. According to one embodiment of the invention, when the plurality of line items are displayed on the confrontation space 300, it can be seen that there is an exposure. The exposure occurrence recording may be performed by a specific program.

In addition, the "click frequency" refers to the number of times a specific line item exposed is clicked. For example, when the searcher 100 clicks on a specific line item, the ad management server 200 may generate a 'click record' and 'information about a web page moved through the click' for the specific line item. I can keep it. In this case, the advertisement management server 200 may record the click related information through a specific program.

Therefore, the confrontation ranking unit 230 may check the presence or absence of a click, the number of clicks, the movement of a link site, etc. through the click related information.

Meanwhile, since the line item may include link information, when the searcher 100 clicks on a specific line item, the line item may move to a website related to the line item, and the searcher 100 may link to the linked web. You can also buy goods or services on the site.

Accordingly, the sales performance is selected by the searcher 100 from among the line items existing in the confrontation space 300 to generate a link through the link information included in the selected line item, linked web In the case of purchasing a product by accessing a site, it may mean the number of purchases of a product or a service purchased by the searcher 100.

In addition, according to an embodiment of the present invention, the evaluation of the line item means a result value converted based on the score, the number of recommendations, comments, reviews, etc. that the searcher 100 evaluated for the line item. can do.

According to one embodiment of the invention, the benefit providing unit 240 may provide a predetermined benefit to the advertiser corresponding to the determined confrontation ranking.

Throughout this specification, the benefit refers to a separate bonus that can be paid to a specific line item winning the confrontation among the plurality of line items. In this case, the advertiser may be provided with an incentive according to the confrontation result, and thus may actively participate in the advertisement auction. Details of the benefits will be described later.

According to an embodiment of the present invention, the database 250 may include information about the line item displayed in the confrontation space 300, information about another line item displayed in the ad space 400, and the confrontation. The ranking result determined by the ranking unit 230 may store the result. The information about the line item and the other line item may include link information, product information, service information, information about a seller and an advertiser. Meanwhile, the database 250 may store information about the benefit to be provided to the advertiser.

According to an embodiment of the present invention, the control unit 260 of the advertisement management server 200 is the receiving unit 210, the confrontation space providing unit 220, the confrontation ranking unit 230, the benefit providing unit 240, the database 250 may be controlled overall.

In addition, the controller 260 may roll the plurality of advertisement items in the confrontation space 300 so that they are displayed randomly. This is to ensure the fairness of the confrontation ranking results for the plurality of line items.

Meanwhile, when the confrontation space providing unit 210 provides the confrontation space 300, the controller 260 may extract a plurality of advertisement items associated with the search word and including link information.

Hereinafter, a method for providing an efficient advertisement to an advertiser through each configuration of the advertisement management server 200 and adding a predetermined benefit according to the confrontation result will be described in detail.

According to an embodiment of the present invention, when the receiving unit 210 receives a search word input of the searcher 100 [S310], the confrontation space providing unit 220 may confront a plurality of line items. The confrontation space 300 may be provided [S320].

In this case, the controller 260 may extract a plurality of advertisement items associated with the search word. The plurality of line items may be extracted to reflect bid prices and popularity.

The bid price refers to a price suggested by advertisers (battlers, battlers) who want to display their line item in the confrontation space (300).

The popularity may be evaluated by reflecting a click rate, a sales performance, a recommendation number, a review, and the like of the searcher 100. The popularity is a basis for extracting the plurality of advertisement items to be displayed in the confrontation space 300, and is an index irrelevant to the determination of the confrontation ranking of the plurality of advertisement items.

Since the confrontation space 300 is a limited space, the control unit 260 extracts a predetermined number or less of advertisement items. For example, the controller 260 may compare only bid prices among a plurality of line items associated with the search word, and extract five line items in order of increasing bid price. In addition, the controller 260 may extract the top five items by reflecting the bid price of the plurality of line items by 30% and by reflecting the popularity by 70%. The controller 260 may extract the top five advertisement items by reflecting only 100% of the popularity of the plurality of advertisement items.

When the controller 260 extracts the plurality of line items by reflecting only the bid price, it may be helpful to a company that operates the advertisement management server 200, but the searcher 100 may obtain necessary information. Can happen.

On the other hand, when the controller 260 extracts the plurality of advertisement items reflecting only the popularity, the advertisement management server 200 may provide a customized advertisement to the searcher 100. However, this may be a disadvantageous behavior for the advertiser (battler) who offered a high bid price so that their line item can be displayed.

Accordingly, the controller 260 may extract the line item to be displayed in the confrontation space 300 by appropriately reflecting the degree of association with the search word, the bid price and the popularity of the line item according to the situation.

According to an embodiment of the present invention, the controller 260 may display the extracted plurality of advertisement items in the confrontation space 300. The plurality of line items may be variously displayed in the confrontation space 300 in a vertical, horizontal, or circular manner. However, for the sake of equity, the plurality of advertisement items may be displayed randomly (rolling) whenever a new search word is input.

Therefore, according to an embodiment of the present invention, the advertisement management server 200 may charge the bid prices for the plurality of line items equally. For example, when the advertisers (battlers) who want to display their own line item in the confrontation space 300 bid differently, the ad management server 200 of the extracted plurality of line items The bid amount may be uniformly adjusted and unified by the maximum bid amount, the minimum bid amount, or the average bid amount.

According to an embodiment of the present invention, the plurality of line items may include a product, a service, a seller, and the like. For example, suppose the searcher 100 inputs a keyword of notebook. First, if the plurality of items is a commodity, A notebook, B notebook, C notebook, D notebook, E notebook, etc. may be extracted for the competition according to the type of notebook. In addition, if the plurality of items is a service, A repair point, B repair point, C repair point, D repair point, E repair point, etc. may be extracted for confrontation. And if the plurality of items is a selling company A company, B company, C company, D company, E company, etc. can be extracted for the confrontation. The retailer may also include an open market.

The confrontation ranking unit 230 may determine the confrontation ranking for the plurality of line items [S330]. The confrontation ranking may be determined in consideration of at least one of sales performance, click rate, and evaluation of the line item.

For example, the confrontation ranking unit 230 may determine the confrontation ranking by considering only the clickthrough rate of the line item, determine the confrontation ranking by considering only the sales performance of the line item, or evaluate the line item. Only rankings can be considered to determine the rankings. In addition, the confrontation ranking unit 230 may reflect the clickthrough rate 30%, reflect the sales performance 60%, and reflect the evaluation of the line item 10% may evaluate the confrontation ranking.

However, according to a preferred embodiment of the present invention, the confrontation ranking unit 230 will consider all of the click rate, sales performance, evaluation of the line item. For example, if there is a commodity A, B, C, D, E in the confrontation space 300, when the searcher 100 clicks on the commodity D to generate a link, the confrontation ranking of the D commodity is You can go up. In addition, when the searcher 100 clicks the product D to generate a link and at the same time purchases the item D from the linked site, the ranking order for the D product may be increased.

The confrontation ranking unit 230 may determine the confrontation ranking for the plurality of line items in real time or for a specific period. For example, when the confrontation progress time is determined to be 24 hours from the present, the confrontation ranking unit 230 determines the confrontation ranking between the plurality of line items when the searcher 100 makes a purchase. Can be. According to another embodiment, the confrontation ranking unit 230 may determine the confrontation ranking by week or month.

On the other hand, the confrontation ranking unit 230 may determine a winning item by extracting only one line item having the highest score in consideration of the clickthrough rate, sales performance, and evaluation of the line item, and may not determine the ranking for other line items. have. In addition, the confrontation ranking unit 230 may determine the overall relative rank of all items by calculating the scores for all the plurality of line items.

According to an embodiment of the present invention, the benefit provider 240 may provide a benefit corresponding to the determined confrontation ranking [S340]. The benefit may be provided to the advertiser of the line item winning the battle.

The benefit may be provided to the advertiser by reflecting the result of the confrontation in real time even if the confrontation is in progress.

According to the first embodiment of the present invention, the benefit providing unit 240 is exposed to another line item of the advertiser corresponding to the competition ranking in the advertising space 400 that is separate from the competition space 300 It can provide you with opportunities. According to another embodiment of the present invention, the advertising space 400 may exist on the confrontation space 300. Accordingly, the plurality of line items and another line item of the advertiser may be displayed alternately on the confrontation space 400.

The other line item may be related to a specific product or service, or may be a retailer providing the specific product or service. The selling place may also include an internet shopping mall or an open market. In addition, the another line item may be displayed in the form of text, an image, a video, and the like.

Since the advertiser has an opportunity to further expose another line item separately from the line item according to the confrontation result, the line item displayed in the ad space 400 should be related to the search term. It is not. Therefore, the another line item may be related to the search word or may be irrelevant to the search word. For example, the advertiser may expose an image advertisement or the like of an enterprise irrelevant to the search word to the advertisement space 400.

The another line item may be provided in the form of an advertising banner. In this case, the advertisement space 400 may be located near the confrontation space 300 or may be located at the corner of the web page. That is, the advertisement space 400 may exist anywhere in the web page. In addition, the advertiser may arbitrarily set, modify, or change the position of the advertising space 400.

According to an embodiment of the present invention, the line item exposed in the ad space 400 may be another line item of the advertiser for the line item that occupies the first place as a result of the confrontation. According to another embodiment of the present invention, a plurality of line items may be exposed in the advertisement space 400 corresponding to the confrontation ranking.

In this case, according to an embodiment of the present invention, the number of other line items that may be exposed in the advertisement space 400 may be limited to a predetermined number or less. For example, three other line items of the advertiser who ranked first to third may be displayed at the same time. However, in this case, the exposure position and size of another line item of the advertiser may be different according to the confrontation ranking.

For example, if line item A is first, line B is second, line C is third, line D is fourth, and line E is fifth, another advertiser of line item A Line item A 'largely above the ad space 400 and another line item B' of the advertiser of line item B and another line item C 'of the advertiser of line item C It may be.

Meanwhile, when the confrontation ranking unit 230 determines the confrontation ranking in real time, since the first-order line item may be changed in real time, another line item displayed in the ad space 400 may also be changed in real time. Can be.

According to the second embodiment of the present invention, the benefit provider 240 may control the line item to be identified to correspond to the confrontation ranking.

For example, the benefit providing unit 240 may adjust the size of the line item occupying the first place in the confrontation differently from other line items. In addition, the benefit providing unit 240 may provide a bold font, a different color, a border, or the like, of the line item that occupies the first place in the competition, compared to other line items. On the other hand, the benefit providing unit 240 may provide the searcher 100 can easily distinguish the advertisement item having won the first place in the confrontation by a decorative effect using an icon such as a crown or a trophy.

In addition, according to an embodiment of the present invention, the benefit providing unit 240 may provide a differential visual processing for the line item to correspond to the confrontation ranking. For example, you might want to display line items 1st to 5th, with 1st largest and 5th smallest, and different colors from 1st to 5th, making the 1st line item the darkest. You can also make the top five line items look the best.

According to the third embodiment of the present invention, the benefit providing unit 240 may arrange the line item at a specific position in the confrontation space 300 to correspond to the confrontation ranking.

According to an embodiment of the present invention, the specific position may be a position having the highest advertising effect. The location with the highest advertising effect may mean a location determined by statistics including factors such as the number of clicks per impression in the confrontation space 300 and the sales performance on a linked website. The location may change according to an advertisement policy or an advertisement market situation.

According to an embodiment of the present invention, the advertisement benefit providing unit 240 may be arranged in a position where the advertising effect is the most effective only for the line item occupying the first place in the confrontation. According to another embodiment of the present invention, the advertisement benefit providing unit 240 arranges the line item which ranked first in correspondence with the confrontation ranking at the position having the greatest advertising effect, and then ranks the line item which occupies the second place. The advertising effect may be placed in a large position, and the third-ranked line item may be placed in the third largest advertising effect. In this case, the advertiser of the line item may be provided with a higher advertisement effect according to the confrontation ranking.

In addition, the benefit providing unit 240 may provide the line item to be displayed in the desired exposure position by the advertiser (battler) corresponding to the confrontation ranking. The advertiser may specify a desired position in advance before the confrontation proceeds.

In addition, the benefit provider 240 may reduce the bid price of the advertiser in response to the confrontation ranking results, or may extend the exposure period of the line item on the confrontation space (300).

According to an embodiment of the present invention, the benefit providing unit 240 may provide the benefit to the advertiser after a predetermined time elapses after the confrontation begins. In other words, if the confrontation has just begun, the error of the confrontation result may be large and the reliability may be low. Therefore, after a predetermined time elapses after the confrontation starts, the benefit can be provided to the advertiser according to the confrontation result.

Hereinafter, referring to FIG. 4, a detailed embodiment will be described in detail with reference to an advertisement management method associated with an embodiment of the present invention.

As shown in FIG. 4, according to an embodiment of the present invention, when the searcher 100 inputs a search word of a notebook through the website, the receiving unit 210 may receive the search word input. have.

The advertisement management server 200 may display information related to the search word to the searcher 100 through the website. In this case, the controller 260 of the advertisement management server 200 may extract five products based on a bid price and a popularity order among notebook products of various companies. The five products may be displayed in the confrontation space 300 provided by the confrontation space providing unit 220. The five notebooks may be rolled according to an input in a search and displayed at random.

The ad management server 200 may provide the searcher 100 with the time for the confrontation through the website. When the confrontation occurs in a specific time zone, the advertisement management server 200 may display a specific time zone on the website. (E.g. 14:00-22:00, etc.)

In addition, the advertisement management server 200 may provide the searcher 100 with the result of the ranking of the plurality of advertisement items on the competition space 300 in real time. In order for the searcher 100 to use the advertisement, the searcher 100 can use it as a reference material.

However, the ranking of the line items may not be displayed from the beginning, but the ranking result may be provided to the searcher 100 after a predetermined period has elapsed. This is to provide the searcher 100 with a highly reliable search result.

In addition, the advertisement management server 200 may provide the match ranking result only to the searcher 100 that satisfies a specific condition. This is because the information about the confrontation ranking may be high quality information when the searcher 100 uses the search results. For example, the advertisement management server 200 may provide the confrontation ranking result only to the searcher 100 who has registered as a member of the searcher 100 for a fee. In this case, the advertisement management server 200 may induce a paid membership of the searcher 100, and may obtain personal information of the searcher 100 through member registration information.

On the other hand, the notebook A to notebook E existing in the confrontation space 300 may be displayed in the form of text, icon, video.

According to an embodiment of the present invention, when the searcher 100 selects and clicks the B notebook, a link may be generated and connected to a website 500 that sells the B notebook. When the searcher 100 purchases the B notebook by accessing the website through the link, the competition ranking for the B notebook may be increased.

According to the confrontation ranking determined by the confrontation ranking unit 230 in consideration of at least one of the clickthrough rate, sales performance and the evaluation of the line item, D notebook 1st, B notebook 2nd, E notebook 3rd, Suppose A notebook is fourth and C notebook is fifth.

The benefit provider 240 is another ad item "happy notebook world D.com www.D.com" provided by the advertiser of the first place D notebook, the ad space 400 and the separate ad space (400) ) Can be displayed. In this case, the another line item may be content irrelevant to the search word (laptop). As illustrated, the benefit providing unit 240 may display an image of the company.

In addition, the advertisement item displayed in the advertisement space 400 may also include link information. Therefore, when the searcher 100 clicks the advertisement space 400, it may be possible to access the homepage of the company D.

The benefit provider 240 may display an icon such as a crown or a trophy for the D-notebook, which is ranked first, and may vary the size and color border of text and images from other notebook items.

The benefit providing unit 240 may change the exposure position in the confrontation space 300 for the D notebook item ranked first. In this case, the advertisement effect may be moved to a position having the highest advertising effect, or the advertiser of the D notebook may be provided to be displayed at a desired exposure position.

On the other hand, in this case, the benefit provider 240 may provide a specific benefit only for the D notebook that ranked first, but may also provide a particular benefit for the next-order line item according to the ranking.

For example, another line item of an advertiser of the D notebook that ranked first is additionally exposed to the ad space 400, and bold font is placed for the B notebook that ranked second, and placed third. E notebooks can also provide a border effect.

According to one embodiment of the present invention, by providing the various benefits to the advertisers who won the competition as described above, it is possible to induce advertisers to participate in the ad auction, thereby increasing the advertising revenue can be expected.

Those skilled in the art to which the present invention pertains will understand that the above-described present invention can be implemented in other specific forms without changing the technical spirit or essential features.

Therefore, it is to be understood that the embodiments described above are exemplary in all respects and not restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims

Receiving, by the receiver of the advertisement management server, a predetermined search term input from the searcher;

Providing a confrontation space to the searcher such that confrontation space providing unit of the advertisement management server is confronted with a plurality of advertisement items associated with the predetermined search word and includes link information;

Determining the confrontation ranking of the plurality of line items by a confrontation ranking unit of the advertisement management server; And

And providing a benefit to an advertiser participating in a confrontation corresponding to the determined confrontation ranking by the benefit provision unit of the advertisement management server.
The method of claim 1, wherein providing a benefit to the advertiser

And the benefit providing unit controls to expose another advertisement of the advertiser who participated in the competition in correspondence with the competition ranking.
The method of claim 1, wherein providing a benefit to the advertiser

And the benefit provider controlling the line item to be identified in correspondence with the confrontation ranking.
The method of claim 1, wherein providing a benefit to the advertiser

And the benefit providing unit disposing the line item at a predetermined position in the confrontation space corresponding to the confrontation ranking.
The method of claim 1, wherein providing a benefit to the advertiser

And the benefit provider extending the exposure period for the line item in correspondence with the confrontation ranking.
The method of claim 1, wherein the determining the competition ranking

And determining the confrontation ranking with respect to the plurality of line items in consideration of at least one of a clickthrough rate, sales performance, and evaluation of the line item.
Receiving unit for receiving a predetermined search word input from the searcher;

A confrontation space providing unit which provides a confrontation space to the searcher so that confrontation between a plurality of line items associated with the predetermined search word and including link information is performed;

A confrontation ranking unit determining a confrontation ranking with respect to the plurality of line items;

A benefit providing unit providing a benefit to an advertiser participating in a confrontation corresponding to the determined confrontation ranking;

A database for storing information about a line item and the result of the competition ranking;

And a control unit for controlling the reception unit, the confrontation space providing unit, the confrontation ranking unit, the benefit providing unit, and the database as a whole.
The method of claim 7, wherein the benefit providing unit

Advertisement management server, characterized in that to control to display another advertisement of the advertiser participating in the confrontation corresponding to the confrontation ranking.
The method of claim 7, wherein the benefit providing unit

The advertisement management server, characterized in that for controlling so that the line item is identified corresponding to the ranking.
The method of claim 7, wherein the benefit providing unit

The advertisement management server, characterized in that for arranging the line item in a predetermined position in the confrontation space corresponding to the competition ranking.
The method of claim 7, wherein the benefit providing unit

The advertisement management server, characterized in that to extend the exposure period for the line item corresponding to the confrontation ranking.
The method of claim 7, wherein the competition ranking unit

The advertisement management server, characterized in that to determine the confrontation ranking for the plurality of line items in consideration of at least one of the clickthrough rate, sales performance, and evaluation of the line item.