WO2010027244A2

WO2010027244A2 - Server apparatus for online product sales, and product sales method thereof

Info

Publication number: WO2010027244A2
Application number: PCT/KR2009/005090
Authority: WO
Inventors: 남기원; 차지혁; 김평택
Original assignee: Nam Ki-Won; Cha Ji-Hyuk; Kim Pyong-Taek
Priority date: 2008-09-08
Filing date: 2009-09-08
Publication date: 2010-03-11
Also published as: KR20100029726A; WO2010027244A3

Abstract

The present invention relates to a server apparatus for product sales which sells products online, and a product sales method thereof. More specifically, the server apparatus of the invention includes: a communication unit that communicates with plural user terminals through a network, a storage unit that stores not only product information on plural products and the information on incentives applied to the purchase of the products, and a control unit that displays the amount of incentives set for the plural products. In addition, the control unit performs a control operation to apply the incentive which corresponds to the amount of the contract price for purchasing the corresponding product, to a user who bids the minimal prices among plural users who bid prices by assessing a purchase page for each product through plural user terminals. Therefore, the user who wants to purchase a product online is able to get an actual discount benefit for the product and a seller who sells the product online is capable of having the maximal advertisement effect at a low price.

Description

Online merchandise sales server device and its merchandise sales method

The present invention relates to a merchandise sales server device for selling merchandise online and a merchandise selling method thereof. Specifically, a bid price is obtained by accessing a purchase page of each of the plurality of products with respect to an incentive supported for the purchase of a plurality of products. Of the plurality of users presenting the lowest bid amount to the user who presented the incentive of the amount of the winning bid on the purchase price of the product.

As is well known, the domestic and overseas online market is rapidly growing, and the online market can be roughly classified into an online advertising market and an online shopping market. The online advertising market is a market that is indirectly related to the shopping market because it is an advertisement for a company or a product. However, when the online market is classified, it is classified into a pure online advertising market and a shopping market.

There are two main marketing directions in the online advertising market: "How many customers do you want to advertise?", "How effectively do you expose your ads to effective consumers?"

Therefore, since the online advertising market and shopping market are aimed at inducing more customers to sell products by exposing advertisements or shopping information, various advertising techniques and shopping activation techniques are being introduced.

Advertisement or shopping activation is a way of providing reserves to customers, and in order to encourage customers to see more advertisements and purchase more products by providing a reserve to customers who have purchased advertisements or products. One way.

However, this conventional technique did not feel any merit because the reserves paid for each individual were very insignificant from the individual customer's point of view, and thus did not help the seller's marketing or shopping activation through advertising. There was this.

Therefore, in order to solve this problem, the Applicant accumulates in real-time by accumulating the reserves granted when a plurality of customers view the advertisement, and accumulates the accumulated reserves in the event of a purchase signal of one customer. By providing the accumulated accumulated reserves at the discount rate of the purchase price of the customer, it activates the advertisement viewing and activates shopping. “Integrated accumulated point providing system and its providing method (Patent Application No. 10-2006-45900) , 10-2006-88063).

However, the applicant's patent on the conventional “member integrated earned point providing system and its method of providing” was a technology that provides a revolutionary reserve system to sellers and consumers such as online auction companies, shopping malls, open markets, etc. In order to increase the frequency of impressions, it is necessary to provide more CPCs than other advertisers in order to increase the frequency of clicks of the company's advertisements.

In addition, popular large portals, large e-commerce shopping malls, etc. also provides a banner advertisement or a fixed page advertisement consisting of a pop-up window. However, such a conventional advertisement has a disadvantage in that the cost of advertisement exposure is excessively high from the advertiser's point of view because the advertiser has to be affiliated with a large portal or a large shopping mall. There was a problem that the banner advertisement disappears automatically from the main screen, and in the case of the fixed page ads, when the screen is skipped to another subpage, the corresponding advertisement also disappears from the screen.

The present invention is to solve the above problems, in the case of online product sellers to provide a means of product advertising that can enjoy a large advertising effect even with a small amount of advertising costs, and at the same time have a willingness to buy products online An online merchandise selling server device and a merchandise selling method are provided for a user to enjoy a substantial merchandise price discount.

In order to achieve the above object of the present invention, a merchandise sales server device for selling merchandise online includes a communication unit for communicating with a plurality of user terminals through a network; A storage unit which stores product information on a plurality of products and information on incentives supported for the purchase of the products; To a user who displays the amount of the incentive set for the plurality of products and presents the lowest bid amount among a plurality of users who access the purchase page of each of the plurality of products and present a bid amount through the plurality of user terminals. It may include a control unit for controlling so that the incentive of the winning price to the purchase price of the product is applied.

Herein, the information about the incentive includes account information of at least one seller of the plurality of products, and the control unit is a part of an incentive set by the at least one seller of the plurality of products for the plurality of products. The account information of the at least one seller may be updated to bear the cost.

In addition, the control unit of the present invention can equally charge the incentive set for the plurality of products to a plurality of sellers corresponding to each of the plurality of products.

The information on the incentive may include reserve amount information according to a reading amount of a plurality of users viewing a purchase page of the plurality of products, and the reserve amount according to the reading amount is a user who has presented the minimum bid amount. May be provided as an incentive for the amount of the winning bid for the product.

In addition, the size of the incentive may be determined as a size corresponding to a predetermined ratio of the purchase price of any one of the plurality of products.

Meanwhile, the controller of the present invention may operate at least one bid event for each price group of the plurality of products.

Here, the controller may limit the number of users who can participate in the at least one event.

In addition, the control unit of the present invention, when the predetermined time set in the event is terminated, the incentive of the amount of the winning bid on the purchase price of the product is applied to the user who presented the lowest bid amount among the plurality of users participating in the event can do.

On the other hand, the controller of the present invention, if the minimum bid amount of the successful bid user is more than a predetermined amount set to support as an incentive by the seller of the product, the difference between the excess bid amount can be processed so that the non-seller jointly bear have.

Here, the controller, the difference between the excess bid amount may be processed to share in proportion to the amount of viewing of the purchase page for the product of the non-seller jointly.

In addition, the controller of the present invention may process so that the user who presented the minimum bid amount and at least one user who presented the next highest bid amount are successful bids.

In addition, the information about the incentive of the present invention includes information on additional incentive amount of at least one seller of a plurality of products, and the control unit of the present invention, if the next bidding amount is within the additional incentive amount range At least one user who presented the next highest bid amount may be processed to win the bid.

The information on the incentive of the present invention may further include account information on the preservation amount of the incentive, and the controller may be configured such that if the successful bid amount of the incentive exceeds a predetermined amount, The account information regarding the incentive's preservation money may be updated to be subtracted from the incentive preservation money.

In addition, the controller of the present invention, if the presented minimum bid amount corresponds to the amount of money set in advance by the user, it can be treated as a bidding amount set lower than the minimum bid amount.

On the other hand, the information on the incentive of the present invention further includes the account information of the investor regarding the incentive, the control unit of the present invention, the predetermined amount determined in accordance with the conditions previously agreed on the incentive to the account of the investor It can be deducted from an input or account of the investor.

In addition, the information about the incentive of the present invention includes information on the size of the highest incentive that can be presented by a plurality of users, the control unit of the present invention, if the minimum bid amount exceeds the size of the highest incentive In this case, it can be treated as not bidding on the product.

The present invention also relates to a product selling method of an online product selling server apparatus, comprising: storing product information on a plurality of products and information on incentives supported for the purchase of the product; Displaying an amount of incentive set for the plurality of products; Displaying the bid amounts presented through a plurality of user terminals connected to purchase pages of each of the plurality of products on the plurality of user terminals; And applying an incentive of the winning price to the purchase price of the corresponding product to the user who presented the lowest bidding price among the plurality of users who presented the bidding amount. have.

Herein, the information about the incentive includes account information of at least one seller of the plurality of products, wherein the at least one seller of the plurality of products bears a part of the incentive set for the plurality of products. The method may further include updating account information of one seller.

Here, the incentive set for the plurality of products may be equally charged to the plurality of sellers corresponding to each of the plurality of products.

In addition, the information on the incentive of the present invention, the accumulated amount information according to the reading amount of the plurality of users to view the purchase page of the plurality of products, the reserve amount according to the reading amount present the minimum bid amount It may be provided to one user as an incentive for the amount of money that has been won in the purchase price of the product.

In addition, the size of the incentive of the present invention may be determined to be a size corresponding to a predetermined ratio of the purchase price of any one of the plurality of goods.

In addition, in the method of the present invention, at least one bidding event may be operated for each price group of the plurality of products.

Here, the at least one bid event may limit the number of users who can participate in the bid event.

The method may further include setting a predetermined time in the bidding event, and when the predetermined time is over, the corresponding product is presented to a user who presents a minimum bid amount among a plurality of users who participated in the bidding event. The method may include applying an incentive of the winning amount to the purchase price of the.

In addition, the method of the present invention, if the minimum bid amount of the successful bid user is more than a predetermined amount set to support as an incentive by the seller of the product, the difference between the excess bid amount is to be handled by the non-sellers jointly It may further comprise a step.

Here, the difference between the excess bid amount can be processed to be jointly burdened in proportion to the amount of viewing of the purchase page for the goods of the non-sellers.

In addition, the method of the present invention may include the step of further winning a bid for the user who presented the lowest bid amount and at least one user who presented the next highest bid amount.

In addition, the method of the present invention, the information on the incentive further includes information on the additional incentive amount of the at least one seller of a plurality of products, if the next bidding price is within the additional incentive amount range, the next order At least one user who presented the bid amount may be further included.

In addition, the method of the present invention, the information on the incentives, the account information on the preservation of the incentives, and if the successful bid amount of the incentive exceeds a predetermined amount, the excess amount is the incentive And updating the account information regarding the incentive's preservation money so as to be deducted from the preservation money of the incentive.

In addition, the method of the present invention may further include the step of processing the bid as the amount set to be lower than the minimum bid amount, if the presented minimum bid amount corresponds to the predetermined amount section by the user.

In addition, the method of the present invention, the information on the incentive, the account information of the investor with respect to the incentive, the predetermined amount determined in accordance with the conditions previously agreed on the incentive is added to the account of the investor The method may further include subtracting from the investor's account.

In addition, the method of the present invention, the information on the incentive includes information on the amount of the highest incentive that can be presented by a plurality of users, if the minimum bid amount exceeds the amount of the highest incentive, the product It may further comprise the step of not processing for bidding.

According to the present invention as described above, in the case of a user who is willing to purchase a product online, if the bid is successful by bidding on incentives supported for the purchase of a plurality of products, the incentive is substantially applied to the product purchase cost. The product can be purchased by paying only the amount of money deducted by the amount of the incentive bid.

In addition, in the case of a seller selling a product online, the seller can enjoy the sale of the product and a high advertisement effect at a low cost. A user who fails to win a bid for the incentive can apply for the bid. Not only the bidding products, but also can be exposed to a plurality of other products belonging to the same bidding event can enjoy the advertising effect. As a result, it is possible to carry out on-line merchandise sales that are advantageous not only to the seller but also to the user (or buyer).

1 is a block diagram of a product sales server device of the present invention,

2 and 3 is a flowchart according to an embodiment of the present invention,

4 and 5 is a flowchart according to an embodiment of the present invention,

6 is a flowchart according to an embodiment of the present invention,

7 is a flowchart according to an embodiment of the present invention,

8 is a flowchart according to an embodiment of the present invention,

9 is a flowchart according to an embodiment of the present invention,

10 is a flowchart according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In order to clearly describe the present invention, parts irrelevant to the description are omitted, and like reference numerals designate like elements throughout the specification.

1 is a block diagram showing the configuration of a merchandise sales server apparatus of the present invention.

As shown in FIG. 1, the merchandise sales server device of the present invention includes a communication unit 110, a storage unit 120, and a controller 130.

The communication unit 110 may communicate with a plurality of user terminals through a network. The network may include any type capable of communicating with the plurality of user terminals.

The storage unit 120 may store product information on a plurality of products and information on incentives supported for the purchase of the product.

The merchandise information is posted for the purpose of inducing the seller to sell the merchandise, and may include detailed information on the merchandise itself, the amount information of the merchandise, or information on the merchandise. The amount information of the product refers to the normal price of the product presented by the seller, and may be used interchangeably with the term purchase price in the present invention.

The incentive is provided in response to the corresponding product with the intention of encouraging or inducing the seller to purchase the product of the seller, which is a benefit given to the user. Incentives of the present invention may include not only economic benefits such as money, in-kind, and services, but also mental benefits such as certain actions that are beneficial to the user as long as the value can be objectively evaluated. In the form of providing incentives, the present invention may be provided in various forms, such as providing a discounted product price, cash, gift certificate, coupon, points, mileage, or an additional product in addition to a purchased product, but in one embodiment of the present invention, Price discount is desirable.

The controller 130 displays the amount of the incentive set for a plurality of products, and accesses a purchase page of each of the plurality of products through a plurality of user terminals, and selects the lowest bid amount among a plurality of users who present a bid amount. A control may be performed to apply the incentive of the winning price to the presented user to the purchase price of the corresponding product.

The plurality of products may include any product that can be sold online regardless of the type of the product. In addition, in this embodiment, a plurality of products need not necessarily be the same product. In addition, in this embodiment, the plurality of products need not be products sold by the same seller, and products sold by a plurality of different sellers are also possible. In addition, in this embodiment, the plurality of products need not necessarily be the same sales site or purchase page, and a plurality of products sold on different sales sites or purchase pages are also possible.

Accordingly, the controller may display a predetermined amount of incentive for the product on different sales sites or purchase pages where each of the plurality of products is posted. In other words, on the purchase page A, the incentive of P amount is displayed along with the information on product A. On the purchase page B, the incentive of P amount is displayed along with information on product B. The incentive of P amount is displayed along with the posting of information on. Therefore, different products are posted on different purchase pages, but incentive amounts of the same size (ie, one incentive amount) are displayed.

In addition, the controller according to an embodiment of the present invention may separately provide an input unit for allowing a user to bid on a purchase page of each of a plurality of products for the convenience of the user.

Therefore, when a plurality of users present a bid amount within a size of an incentive amount that can be supported for the plurality of products on a purchase page of each of the plurality of products and input the bid amount through the input unit, the lowest among the plurality of users who have presented the bid amount It is possible to control so that the incentive of the winning amount is applied to the purchase price of the product to the user who presented the bid amount of the. In other words, A user presented an incentive amount of 1,000 won for product A on the A purchase page as a bid amount, and user B presented an incentive amount of 980 won for B product on the B purchase page as a bid amount. User C presented the incentive amount of KRW 970 for the product C on the purchase page C as the bidding price, and the user C who presented less than the user A and the user B was successful in the incentive bidding, and thus the normal price of the product C. In the 970 won will be able to purchase the C goods at a discounted amount.

According to an embodiment of the present invention, the information on the incentives supported for the purchase of the plurality of products may include account information of at least one seller of the plurality of products, and the controller of the present invention may include the plurality of The account information of the at least one seller may be updated so that at least one seller of the product bears a part of the incentive set for the plurality of products.

Here, the seller's account information includes information about the seller, the type and number of products the seller wants to sell, the address of the sale site or purchase page of the product, and the amount of incentives that the seller can support for the product. It may include. The amount of incentive that the seller can support for a particular product may be set in advance, and when a seller sells a plurality of products, the amount of incentive that can be supported for each individual product may be set in advance.

For example, Seller A who sells A on Buying A, Seller B who sells B on Buying, and Seller C who sells C on Buying C The seller's account information is updated to cover some of the incentives.

Here, the controller may equally charge the incentive set for the plurality of products to a plurality of sellers corresponding to each of the plurality of products.

For example, if incentives of P amount are displayed on the A, B, and C purchase pages, the controller updates account information of the sellers so as to bear incentives of P / 3 amount to the A, B, and C sellers. can do.

Therefore, incentives for P amount are displayed on the A, B, and C purchase pages, so that user A has A product, user B has B product, user C has a bid amount at the incentive of P money for C product. If presented and won, the incentives enjoyed by user A will eventually be supported by A, B, and C sellers. As a result, Seller A supported a small amount of incentives, but profited from selling the products, while Sellers B and C, although they did not sell the products, were exposed to users A, B, and C. You will enjoy the effect.

According to another embodiment of the present invention, the information on the incentives, the amount of information stored in accordance with the amount of reading of the plurality of users to view the purchase page of the plurality of products, the amount of accumulation according to the reading amount May be provided as an incentive to the user who presented the minimum bid amount as the amount of money that has been won in the purchase price of the product.

The reading amount of the user of this embodiment means that the user can view the sales advertisement information of the product and can evaluate the amount. For example, the user's reading amount is the number of times a user opens the sales advertisement information page of a product, such as the number of clicks, the browsing duration such as the time from opening the sales advertisement information page to closing the page, and a single advertisement information page. Includes the number of concurrent users, such as the number of users connected simultaneously. Therefore, according to the present embodiment, the controller of the present invention may store a predetermined amount set in advance according to the reading amount of the user, and provide the accumulated amount as an incentive for a plurality of products.

For example, the controller of the present invention may set a separate amount of accumulation per click for each category and product price of the product. That is, if you click once on the purchase page of MP3 product with a list price of 50,000 won, the amount of 15 won is accumulated, and if you click once on the purchase page of the jeans product with list price of 50,000 won, it is 20 won. Can be set to earn. In addition, the control unit of the present invention may apply a different amount of credit per click according to the registered quantity of each product category or amount. That is, as the number of registered products increases, the accumulated amount per click may be lowered. As the number of registered products decreases, the accumulated amount per click may be increased. The controller may update and process the accumulated accumulation amount for each product category and product price in real time whenever a user clicks.

According to an embodiment of the present invention, the size of the incentive supported for the plurality of products may be determined as a size corresponding to a predetermined ratio of the purchase price of any one of the plurality of products. For example, it may be an amount corresponding to any one of 1% to 100% of the purchase price of the product (that is, the normal selling price of the product). Preferably it may be an amount corresponding to any one of 5% to 100%, more preferably 10% to 100%, even more preferably 20% to 100% of the purchase price of the product. .

According to an embodiment of the present invention, the controller of the present invention may operate at least one event for each price group of the plurality of products. For example, according to the purchase price of the plurality of products, an amount group corresponding to 1 to 10,000 won, an amount group corresponding to 10,001 to 20,000 won, an amount group corresponding to 20,001 to 30,000 won, and 30,001 won It can be divided into several amount groups by a certain amount, such as the amount group corresponding to 40,000 won. Therefore, according to the purchase price of the plurality of products can be divided by the amount group. For example, if the purchase price of A product is 12,000 won, it is included in the amount group corresponding to 10,001 to 20,000 won. If the purchase price of B product is 35,000 won, it is included in the amount group corresponding to 30,001 to 40,000 won. Let's do it. Accordingly, a plurality of products may be included for each amount group, and at least one event may be operated for the plurality of products included for each amount group.

Herein, the event refers to a bidding event in which a plurality of users participate in an incentive supported for the plurality of products.

Here, the at least one event means that a plurality of events for a plurality of products may occur for each value group.

For example, a plurality of products including 20 products in the amount group corresponding to 20,001 won to 30,000 won, incentives supported for the 20 products, and 20,000 won, and the purchase page of each product If the user presents a bid amount to the incentive and the minimum bid amount is 5,000 won, the incentive remains 15,000 won. Therefore, in the amount of money group, a plurality of users who browse the purchase pages of a plurality of products except the product in which the incentive is successful for the incentive of the 15,000 won may automatically proceed to the bid event for the incentive again. . As a result, the controller may operate at least one event for each price group of the plurality of products.

According to an embodiment of the present invention, the control unit of the present invention may operate at least one event for each amount of money of the plurality of products, at this time, it is possible to limit the number of users who can participate in the event.

For example, when the controller of the present invention presets the number of users who can participate in the event to 100 persons, about 20 products are included in an amount group corresponding to 30,000 won from 20,001 won, and the 20 items If the incentive supported for the product is 20,000 won and the number of the plurality of users who are viewing the purchase pages of the plurality of products is 120, the number exceeds the number set by the controller, so that the first 100 users can It is possible to proceed with the bid event for the incentive for the next 20 users, and to process the second bid event for the next 20 users. Therefore, according to the present exemplary embodiment, a plurality of bid events for incentives supported for a plurality of products for each price group may occur according to the number of users who want to participate in the event.

According to an embodiment of the present invention, when the predetermined time set in the event is finished, the controller of the present invention wins the purchase price of the product to the user who presented the lowest bid amount among a plurality of users who participated in the event. Incentives can be controlled to be applied. That is, the controller may preset a time at which the bid event can proceed so that a plurality of users can freely present a bid amount within the time. If the set time is over, the incentive of the winning price to the purchase price of the product may be applied to the user who presented the minimum bid amount among the plurality of users who presented the bid amount.

In addition, according to an embodiment of the present invention, the controller of the present invention may process the bid amount presented by the plurality of users participating in the bidding event to be displayed on the terminals of the plurality of users.

In addition, according to an embodiment of the present invention, when a predetermined time is set in the bid event, the controller of the present invention sets a specific time before the predetermined time ends, and at the specific time, the bid event. The bid amount presented by the plurality of users who participated in may not be displayed on the terminals of the plurality of users, and the replacement image may be displayed. In addition, when the bid amount presented by the plurality of users with respect to the incentives supported for the plurality of products reaches a predetermined size, the controller of the present invention subsequently participates in the bid event until the bid event ends. The bid amount suggested by the user may be processed to display the substitute image without being displayed on the terminals of the plurality of users.

According to an embodiment of the present invention, in one bid event, the controller may be configured such that when a plurality of users present a bid amount, the bid amount may not be presented beyond a predetermined unit size.

For example, if a total of 50,000 won incentives are supported for 50,001 won to 60,000 won, and users are not allowed to present bid amounts in excess of 5,000 won, a plurality of users for the bid event When the first user presents a bid amount of 49,000 won, the second user presents a bid amount of 48,000 won, and the third user presents a bid amount of 40,000 won, Since the user is presenting a bid amount that differs from the second user by 8,000 won, the bid amount presented by the third user can be invalidated.

According to an embodiment of the present invention, the control unit of the present invention, if the minimum bid amount of the successful bid user is more than a predetermined amount set to support as an incentive by the seller of the product, the difference between the excess bid amount is a non-seller Can be co-shared.

For example, incentives of P amount are supported for A, B, and C products, and A, B, and C sellers of each of A, B, and C products are set to bear 1/3 of the incentive P amount. It is. In the case of A seller, if A, B, and C users offer a bid amount for the incentive of the P amount for the A, B, and C products, and the A user wins the 2 / 3P amount as the minimum bid amount, Incentives of 2 / 3P amount must be applied to User A more than the 1 / 3P amount incentive I have decided to support. In this case, the amount of excess 1 / 3P may be handled by B and C sellers. In this case, according to the setting of the controller or an agreement between the sellers, the B and C sellers may be charged at a ratio of 1: 1 for the excess 1 / 3P amount.

For example, a total of 50,000 won incentives are supported for 50,001 to 60,000 won, and a total of 25 sellers support 10% of the incentives for multiple products in the amount. If it is set to, the incentives supported by the amount group is a total of 125,000 won. If a user wins the incentive amount of 20,000 won for a 50,000 won jeans product, the seller of the product supports 5,000 won (10%) as an incentive for the successful bidder and 24 non-sellers for the remaining 15,000 won. It can be divided into 1/24 and jointly paid for.

For example, a total of 50,000 won incentives are supported for 50,001 to 60,000 won, and 3 sellers, A, B, and C, respectively, for each of the three products in that amount, 10 If the incentive amount is set to support%, the amount of the incentive amount supported in the amount group is 15,000 won. At this time, if an incentive of 15,000 won is awarded by the user for the product of seller A, seller A supports 5,000 won incentives, and the remaining 10,000 won incentives should be supported by sellers B and C. At this time, if 100 users viewed the purchase page of the seller B's product and 50 users viewed the purchase page of the seller's product, the excess incentive is 10,000 proportional to the amount of the purchase page of the product. Seller B will support 6,666 won and Seller C will support 3,333 won.

In addition, according to an embodiment of the present invention, the controller of the present invention may process so that the user who presented the lowest bid amount and at least one user who presented the next highest bid amount are successful bids.

For example, a plurality of products including 20 products in the amount group corresponding to 20,001 won to 30,000 won, incentives supported for the 20 products, and 20,000 won, and the purchase page of each product When the users present bid amounts such as 5,000 won, 5,500 won, 6,000 won, and 7,000 won for the incentive, respectively, the bidder is offered to the user who presented the minimum bid amount of 5,000 won, and the incentive remains 15,000 won.

In this case, the control unit may induce the remaining number of incentives equal to 15,000 won to a specific number of users who presented the next highest bid amount, thereby inducing the specific number of users to purchase the corresponding product.

Herein, the specific number of users depends on the setting of the controller.

In addition, the control unit may be configured to additionally win the user who presented the bid amount of the 5,500 won and 6,000 won that presented the next highest bid amount by setting. That is, it can be set to receive a successful bid bid. At this time, the number of additional bidders depends on the setting of the controller.

In addition, the controller may set a specific number of users who present the next highest bid amount by setting to support an inactive of a size smaller than the minimum bid amount. As a result, it is possible to induce the purchase of the corresponding product to the user who presented the next-order bid amount.

The information on the incentive may include information on an additional incentive amount of at least one seller of a plurality of products, and the controller of the present invention may include the next highest bidding amount within the range of the additional incentive amount. In this case, at least one user who presented the next highest bid amount may be processed to be successful.

For example, an amount group of 50,001 to 60,000 won is set up to support a total of 50,000 won incentives, and a total of 25 sellers each support 10% incentives for a plurality of products in the amount group. It is also set to further support 10% as an additional incentive other than the incentive for a plurality of successful bids. At this time, three users participated in the incentive bidding event and presented incentive sizes of 12%, 13%, and 16% as bid amounts, respectively. The 12% bid amount is more than 2%, the 13% bid amount is more than 3%, the 16% bid amount is more than 6%, and the sum of these amounts to 11% so that the additional incentive size set by the sellers 10% is exceeded. In this case, it is possible to set so that the users who have presented the 12% and 13% bid amounts belonging to the range not exceeded win the bid. Accordingly, each seller of each product corresponding to the two bids supports 10% incentive, and the remaining excess incentives are jointly shared and supported by the remaining 23 sellers except the product sellers. In the above case, if three users participated in the incentive bidding event and presented incentive sizes of 12%, 13% and 15%, respectively, the incentive amount corresponding to a total of 10% was exceeded. Since the sellers are within the set range, all users who have provided the bid amounts of 12%, 13%, and 15% may be successful.

In addition, according to an embodiment of the present invention, the size of additional incentives supported by a plurality of sellers may be set differently. Seller A will only support a total of 10% base incentives, Seller B will support 5% additional incentives other than 10% base incentives, and the first user will receive 12% incentive size for Seller's products. For example, the second user is bidding with the incentive size of 16% for the B seller's product. At this time, the first user is considered to have been bid with an incentive size of 11% due to the excess incentive of 1% of the base 10% incentive and the additional incentive of Seller B for the second user, Only an incentive size of 1%, that is, a total of 3% incentives, can be set to be shared by the remaining non-sellers.

In addition, according to one embodiment of the present invention, the information on the incentive of the present invention further includes account information on the preservation of the incentive, the control unit of the present invention, the predetermined amount of the successful bid price of the incentive If the excess amount is exceeded, the account information regarding the incentive's preservation money may be updated so that the excess amount is subtracted from the incentive preservation money.

Here, the preservation money may be cash provided by the seller, and may be offset by spot / goods. In addition, the reserve may be deducted from incentives that the seller supports for other products.

Herein, the predetermined amount is an amount corresponding to a predetermined ratio of the product purchase price, which is set in advance by the controller.

For example, for example, a total of 100,000 won incentives are supported for the amount of money that belongs to 100,001 to 110,000 won, and 10 sellers for 10 products belonging to the amount of money, A1 to A10. , A1 to A10 are set to support 10% incentive each. In addition, the controller of the present invention may be processed to be deducted from the account for the reserve amount of the seller by the excess size, if the incentive is bid by the user in excess of 70% for the incentive size. Therefore, if the user receives an incentive amount of 80,000 won for the A1 product, the incentive size exceeding 10,000 won is won more than 70,000 won, which is 70% of the incentive set by the controller. In this case, the controller may process the portion of the excess 10,000 won to be deducted from the account on the preservation amount of the seller of the product.

According to an embodiment of the present invention, the controller of the present invention may process the bid as the amount set to be lower than the minimum bid amount if the presented minimum bid amount corresponds to an amount set in advance by the user. For example, as shown in Table 1 below, when incentives of 100,000 won are supported for jeans having a product price of 100,000 won, the user is automatically set to 89,900 won if the minimum bid amount is between 95,000-90,000 won. It can be set to process bidding, and if the minimum bid amount is between $ 50 and $ 45,000, it can be set to automatically bid with $ 40,000, and if the minimum bid amount is between $ 20,000 and $ 15, It can be set to process bidding. As a result, the user who has set the automatic bidding can automatically receive the incentive by the above setting.

Table 1

turn	Incentive Segment	Set amount
One	95,000-90,000 won	89,900 won
2	50,000-45,000 won	40,000 won
3	20,000-15,000 won	10,000 won

According to an embodiment of the present invention, the information about the incentive further includes account information of the investor regarding the incentive, and the controller of the present invention is configured to receive a predetermined amount determined according to a condition previously agreed on the incentive. It can be added to or deducted from an investor's account.

In the present embodiment, the control unit is set such that the seller bears a part of the incentive supported by the amount group to which the product to be sold belongs. However, some sellers may be reluctant to bear some of the incentives. In this case, some of the incentives to be paid by the seller may invest a predetermined amount according to a predetermined condition, and may later receive profits or take a loss for the investment.

For example, if the amount of incentive to be paid by an individual seller is $ 50, Seller A will provide $ 35,000, and the investor will commit to invest $ 15,000, and his “profit 70%, damage 60% By setting the agreement between the seller and the investor. At this time, if the incentive amount is 50,000 won for the product, the investor will lose 60% of the loss of 9,000 won for 15,000 won over the incentive paid by the seller. On the other hand, if the incentive price of the product is 20,000 won, the investor can see the profit of 10,500 won, which is equivalent to 70% of 35,000 won, except for 20,000 won, which is the incentive paid by the seller. Such damages and profits are continuously added to or subtracted from the investor's account information.

According to one embodiment of the present invention, the information on the incentive includes information on the size of the highest incentive that can be presented by a plurality of users, the control unit of the present invention, the lowest bid amount of the highest incentive If the size is exceeded, the item may be treated as not bidding.

For example, if there is a product of 1,000,000 won, the seller may set the minimum bid amount that the user can support to 950,000 won. Therefore, in this case, the amount of money that can be supported by a plurality of users who participated in the bidding is 950,000 won or more. If the user suggests an amount less than 950,000 won, the user cannot participate in the bidding event.

2 and 3 is a flowchart showing an embodiment of an online product selling method of the present invention.

As shown in Figures 2 and 3, the merchandise sales method of the on-line merchandise sales server device of the present invention, storing the product information on a plurality of products, and information on incentives supported for the purchase of the product ( Not shown); Displaying an amount of incentive set for the plurality of products (S100); Accessing a purchase page of each of a plurality of products through a plurality of user terminals, presenting a bid amount, and displaying the proposed bid amount on the terminals of the plurality of users (S120); And applying an incentive of the winning amount to the purchase price of the corresponding product to the user who presented the lowest bidding price among the plurality of users who presented the bidding amount (S180).

In detail, first, a plurality of sellers of a plurality of products store product information on a plurality of products and information on incentives supported for the purchase of the products (not illustrated). The amount of incentive set for the plurality of products is displayed on a purchase page of each of the plurality of products (S100). At this time, when a bid event start time arrives (S110), bid amounts by a plurality of users are presented through the plurality of user terminals (S120). Receiving and storing the bid amount proposed by the plurality of users, and displays the bid amount presented by the plurality of users participating in the event in the stored bid amount (S130). When the preset bid event time ends (S140), the user who presents the minimum bid amount among the plurality of users who have presented the bid amount is successful (S150). When the user is a purchase request for the product (S160), the winning incentive is supported (S180) and when the payment is completed for the purchase price of the product to which the supported incentive is applied (S190), the incentive as much as the supported incentive The information of the amount is to be updated (S200). If the successful bid user does not purchase the corresponding product, the successful bid is canceled (S170).

Preferably, incentives set for the plurality of products may be equally charged to the plurality of sellers corresponding to each of the plurality of products.

4 and 5 are flowcharts showing one embodiment of the online product selling method of the present invention, and are related to an example in which the cumulative accumulated amount according to the reading amount of the product purchase page is applied as an incentive.

According to an embodiment of the present invention, the information on the incentive includes information on the amount of accumulation according to the reading amount of a plurality of users viewing the purchase page of the plurality of products, the amount of accumulation according to the reading amount is It may be provided to the user who presented the minimum bid amount as an incentive for the amount of money that has been won in the purchase price of the product.

As shown in Fig. 4 and Fig. 5, by a plurality of sellers of a plurality of products, the product information on the plurality of products is stored (not shown in the drawing), the view of the purchase page displayed the product information of the plurality of products Set the amount to be accumulated according to the amount (not shown). When the user clicks on the purchase page, the accumulated amount is accumulated according to the number of clicks (S300). In addition, the accumulated accumulation amount is displayed as an incentive on a purchase page of a plurality of products (S310). At this time, when a bid event start time arrives (S320), bid amounts by a plurality of users are presented through a plurality of user terminals (S330). The bid amounts presented by the plurality of users are received and stored, and the stored bid amounts are displayed on the terminals of the plurality of users by the bid amounts presented by the plurality of users participating in the event (S340). When the preset bid event time ends (S350), the user who presents the minimum bid amount among the plurality of users who have provided the bid amount is successful (S360). When the user is a purchase request for the product (S370), the winning incentive is supported (S390) and when the payment is completed for the purchase price of the product to which the supported incentive is applied (S400), the incentive as much as the supported incentive The information of the amount is to be updated (S410). If the successful bidder does not purchase the product, the successful bid is canceled (S380).

In addition, according to an embodiment of the present invention, the size of the incentive may be determined as a size corresponding to a predetermined ratio of the purchase price of any one of the plurality of goods.

6 is a flowchart illustrating a product selling method of an online product selling server apparatus according to an embodiment of the present invention, and relates to generating at least one bid event for each price group.

As illustrated in FIG. 6, the product selling method of the present invention may allow at least one bid event to be operated for each price group of a plurality of products. That is, the amount group is set in advance according to the size of the purchase price of the product (S500). As a result, when a plurality of sellers register a plurality of products (S510), the plurality of products are set to be included for each value group according to the purchase price of the registered product (S520). Therefore, when a plurality of amount groups are formed, each incentive amount is displayed on each purchase page of the plurality of products for each amount group (S530), and a bidding event is performed for each amount group (S540). In addition, the bid event proceeding for each of the amount of money, it is automatically restarted until all the incentives supported by the amount of money is bid by the user may be a plurality of bidding events proceed.

In addition, FIG. 7 is a flowchart according to an embodiment of the present invention, and relates to generating a plurality of bidding events for each money group. As shown in FIG. 7, at least one bidding event may be operated for each amount group.

According to an embodiment of the present invention, the number of users who can participate in a bid event for each amount group can be set (not shown in the drawing). As a result, when a bid event is started for a certain amount of money group (S600), it is determined whether the number of participating users has exceeded the set number (S610), and if not exceeded, a bid event is performed (S620). A separate bidding event may be conducted for the user (S630). As a result, a plurality of bidding events may be performed for each amount group.

In addition, according to an embodiment of the present invention, the method may further include setting a predetermined time in the bidding event, and when the predetermined time is over, presenting a minimum bid amount among a plurality of users who participated in the bidding event. And applying the incentive of the winning price to the purchase price of the corresponding product.

Further, according to an embodiment of the present invention, if the minimum bid amount of the successful bid user is equal to or greater than a predetermined amount set to support as an incentive by the seller of the product, the difference between the excess bid amount is shared by non-sellers. It may further comprise the step.

Here, the difference between the excess bid amount can be processed to share in proportion to the amount of view of the purchase page for the goods of the non-sellers.

8 is a flowchart illustrating an embodiment according to the present invention, and refers to a plurality of successful bidders.

As shown in FIG. 8, the present invention may include a step in which a user who presents the lowest bid amount and at least one user who presents the next highest bid amount are further successful bids.

In detail, a plurality of successful bidders are set in advance (S700), and a bid event is initiated (S710) when bid amounts are presented from a plurality of users, and received and stored (S720). When the preset bid event time ends (S730), the user who presented the lowest bid amount is the successful bidder (S740), and at least one user who has presented the next highest bid amount is the successful bidder (S750).

Here, the information on the incentive further includes information on the additional incentive amount of the at least one seller of the plurality of products, and if the second bidding amount is within the additional incentive amount range, the at least one of the second bidding amount is presented. One user can be processed to win.

In addition, according to an embodiment of the present invention, the information on the incentive of the present invention further includes account information on the preservation of the incentive, and if the successful bid amount of the incentive exceeds a predetermined amount, The excess amount may further include updating account information regarding the incentive's preservation money so as to be subtracted from the incentive preservation money.

9 is a flowchart according to an embodiment of the present invention, the automatic bidding.

As shown in FIG. 9, according to an embodiment of the present disclosure, if the presented minimum bid amount corresponds to a preset amount section by the user, processing the automatic bidding with an amount set lower than the minimum bid amount is performed. It may include.

In detail, the first user sets the amount of money section to which the lowest bid amount corresponds, sets a bid amount in advance (S800), and a bid event is started (S810). When the second user presents the minimum bid amount (S820), if the presented minimum bid amount is included in the amount section set by the first user (S830), the first user sets the bid amount previously set for the amount section. The bid is processed (S850), and the first user wins the bid (S860). If the suggested minimum bid amount is not included in the amount section set by the first user, the lowest bid amount is the lowest bid amount of the second user (S850).

In addition, according to an embodiment of the present invention, the information on the incentive further includes the account information of the investor with respect to the incentive, and a predetermined amount determined according to a condition previously agreed on the incentive to the account of the investor. It may further comprise a step of deduction from the account of the investor or the investor.

10 is a flowchart according to an embodiment of the present invention, and relates to setting of a maximum incentive amount that can be presented by a user.

As shown in FIG. 10, the information on the incentive of the present invention includes information on the amount of the highest incentive that can be presented by a plurality of users, and if the lowest bid amount exceeds the amount of the highest incentive, The method may further include treating the product as not bidding.

In detail, the highest incentive amount that the user can present is set in advance (S900). When the bid event is started (S910), if the minimum bid amount presented by the user exceeds the set maximum incentive amount (S920), the bid amount presented by the user may be regarded as having been not present (S940).

Since the detailed description related to the online product selling method of the present invention has been described with reference to the product selling server apparatus, the detailed description will be omitted here.

Although some embodiments of the invention have been shown and described, it will be apparent to those skilled in the art that modifications may be made to the embodiment without departing from the spirit or spirit of the invention. . It is intended that the scope of the invention be defined by the claims appended hereto and their equivalents.

The present invention relates to a merchandise sales server device for online merchandise sales and a merchandise sales method thereof. In the case of a user who is willing to purchase a product online, if the bid is made by bidding on incentives supported for the purchase of a plurality of products, the incentive is substantially applied to the purchase price of the product and is subtracted by the amount of the incentive that has been won. The product can be purchased at a cost only paid. In addition, in the case of a seller selling a product online, the seller can enjoy the sale of the product and a high advertisement effect at a low cost. A user who fails to win a bid for the incentive can apply for the bid. Not only the bidding products, but also can be exposed to a plurality of other products belonging to the same bidding event can enjoy the advertising effect. As a result, it is possible to carry out on-line merchandise sales that are advantageous not only to the seller but also to the user (or buyer).

Claims

A merchandise sales server device that sells merchandise online,

A communication unit for communicating with a plurality of user terminals through a network;

A storage unit which stores product information on a plurality of products and information on incentives supported for the purchase of the products;

To a user who displays the amount of the incentive set for the plurality of products and presents the lowest bid amount among a plurality of users who access the purchase page of each of the plurality of products and present a bid amount through the plurality of user terminals. And a control unit for controlling so that the incentive of the winning price is applied to the purchase price of the corresponding product.
The method of claim 1, wherein the information about the incentive includes account information of at least one seller of the plurality of products,

And the control unit updates the account information of the at least one seller so that at least one seller of the plurality of goods bears a part of the incentive set for the plurality of goods.
The merchandise sales server device according to claim 2, wherein the control unit equally burdens the incentives set for the plurality of products to a plurality of sellers corresponding to each of the plurality of products.
The method of claim 1, wherein the information about the incentive includes information on the amount of accumulation according to a reading amount of a plurality of users viewing the purchase pages of the plurality of products,

The accumulated amount according to the reading amount is provided to the user who presented the minimum bid amount as an incentive of the amount of the winning bid on the purchase price of the product.
The apparatus of claim 1, wherein the size of the incentive is determined by a size corresponding to a predetermined ratio of a purchase price of any one of the plurality of products.
The product selling server apparatus of claim 1, wherein the controller is configured to operate at least one bid event for each price group of the plurality of products.
The product selling server apparatus of claim 6, wherein the controller limits the number of users who can participate in the at least one bid event.
The method of claim 6, wherein, when a predetermined time set in the bid event is completed, the controller incentives the amount of money that has been won in the purchase price of the product to a user who has presented the lowest bid price among a plurality of users who participated in the bid event. The product sales server device that controls to be applied.
According to claim 1, wherein the control unit, if the minimum bid amount of the successful bid user is more than a predetermined amount set to support as an incentive by the seller of the product, the difference between the excess bid amount is processed so that the non-seller jointly bear The product sales server device.
The product selling server apparatus of claim 9, wherein the controller processes the difference of the excess bid amount to be jointly borne in proportion to a reading amount of a purchase page for a product of non-sellers.
The merchandise sales server device according to claim 1, wherein the controller processes the user who presented the minimum bid amount and at least one user who presented the next highest bid amount.
The method of claim 11, wherein the information about the incentive includes information about an additional incentive amount of at least one seller of a plurality of products,

And the controller is configured to process at least one user who has presented the next highest bid amount if the next highest bid amount falls within the range of the additional incentive amount.
The method of claim 1, wherein the information about the incentive further includes account information about a preservation amount of the incentive.

And if the successful bid amount of the incentive exceeds a predetermined amount, the controller updates the account information related to the preservation amount of the incentive so that the excess amount is deducted from the incentive amount.
The merchandise sales server apparatus according to claim 1, wherein the controller processes the bid as the bid amount lower than the minimum bid amount if the suggested minimum bid amount corresponds to a preset amount period set by the user.
The method of claim 1, wherein the information about the incentive further includes account information of the investor regarding the incentive.

And the controller is configured to subtract a predetermined amount determined according to a condition previously agreed on the incentive into the account of the investor or to deduct from the account of the investor.
The method of claim 1, wherein the information about the incentive includes information about the amount of the highest incentive that can be presented by a plurality of users.

And if the lowest bid amount exceeds the amount of the highest incentive, the control unit processes that the bid is not made for the product.
A product selling method of an online product selling server device,

Storing product information on a plurality of goods and information on incentives supported for the purchase of the goods;

Displaying an amount of incentive set for the plurality of products;

Displaying the bid amounts presented through a plurality of user terminals connected to purchase pages of each of the plurality of products on the plurality of user terminals; And

And applying an incentive of the winning price to the purchase price of the corresponding product to the user who presented the lowest bidding price among the plurality of users who presented the bidding amount.
The method of claim 17, wherein the information about the incentive includes account information of at least one seller of the plurality of products,

Updating the account information of the at least one seller so that at least one seller of the plurality of products bears a part of the incentive set for the plurality of products.
19. The product selling method according to claim 18, wherein an incentive set for the plurality of products is equally charged to a plurality of sellers corresponding to each of the plurality of products.
18. The method of claim 17, wherein the incentive information, the amount of information stored in accordance with the reading amount of a plurality of users to view the purchase page of the plurality of products,

The accumulated amount according to the reading amount is provided to the user who presented the minimum bid amount as an incentive for the amount of money that has been won in the purchase price of the product.
18. The method of claim 17, wherein the size of the incentive is determined to correspond to a predetermined ratio of a purchase price of any one of the plurality of products.
18. The method of claim 17, wherein at least one bidding event is operated for each value group of the plurality of products.
23. The method of claim 22, wherein the at least one bid event is limited in the number of users who can participate in the bid event.
23. The method of claim 22, further comprising setting a predetermined time for the bid event,

When the predetermined time is ended, applying the incentive of the winning price to the purchase price of the corresponding product to the user who presented the lowest bid amount among the plurality of users who participated in the bidding event. How to sell your products.
18. The method of claim 17, wherein if the minimum bid amount of the successful bidder is greater than or equal to a predetermined amount set to be supported as an incentive by the seller of the product, the difference of the excess bid amount is handled by the non-sellers jointly. The product selling method of the on-line goods selling server device further comprising.
26. The method of claim 25, wherein the difference between the excess bid amounts is to be jointly borne in proportion to the amount of the purchase page of the non-seller's product.
18. The method of claim 17, further comprising: winning the bid of the user who presented the lowest bid and the at least one user who presented the next highest bid.
The method of claim 27, wherein the information about the incentive further includes information about an additional incentive amount of at least one seller of a plurality of products,

And if the next bidding price is within the additional incentive price range, at least one user who presented the next bidding price is successful.
The method of claim 17, wherein the information about the incentive further includes account information about a preservation amount of the incentive.

If the successful bid amount of the incentive exceeds a predetermined amount, updating the account information on the preservation money of the incentive so that the exceeded amount is subtracted from the incentive money of the incentive. How to sell your product.
The product sale of the online goods sales server apparatus according to claim 17, further comprising the step of: processing the bid as an amount set lower than the minimum bid amount if the presented minimum bid amount corresponds to an amount set by the user. Way.
The method of claim 17, wherein the information about the incentive further includes account information of the investor regarding the incentive.

And calculating or subtracting a predetermined amount determined according to the incentives in accordance with a predetermined condition from the investor's account or subtracting from the investor's account.
The method of claim 17, wherein the information about the incentive includes information on the amount of the highest incentive that can be presented by a plurality of users.

And if the minimum bid amount exceeds the amount of the highest incentive, processing the product as not being bid on the corresponding product.