KR20040088856A - Adauction Method and Adauction system and Adauction sharing system - Google Patents

Abstract

PURPOSE: A method and a system for the AD(ADvertisement) auction, and an AD auction distributing method are provided to enable an advertiser to maximize an AD effect, offer a customer with an opportunity to buy goods the lowest price by joining in the auction, and dissolve an unsatisfied feeling of failed bidders by offering incentives. CONSTITUTION: An AD auction product/service database(114) stores the AD auction product/service contents. An AD auction joiner/result database(115) stores personal information and an AD auction result for the AD auction joiner. An AD auction manager server(113) operates an AD auction homepage(111), manages settlement, and distributes the incentive. A web server(112) makes the AD auction realized on the AD auction homepage.

Description

Ad Auction Method and Adauction System and Adauction Sharing System

The present invention is a combination of advertising and auction belong to the field of advertising and auction.

Advertisers who want to provide their products or services want to advertise on TV, newspapers, and the Internet to inform consumers of the contents of their products or services. Advertisers with sufficient funds advertise through various media, but companies with insufficient funds rely on local advertisements rather than mass media.

With the recent rapid development of the Internet, numerous Internet companies have emerged, and the number of Internet users has exceeded 10 million, and many companies invest huge amounts of money when they advertise their products or services on famous Internet sites. As the effects of Internet advertising are not working properly, the recession of the Internet advertising industry is increasing, and as a result, many Internet site operators are facing deficits, and even more companies are going bankrupt.

The reason for this is that Internet advertisements unilaterally advertise only for the benefit of advertisers and Internet site operators, rather than provide any benefit to consumers. Therefore, consumers are tired of Internet advertisements and avoid seeing advertisements. The advertising effect intended to disappear is to disappear.

The same is true of the auction field.

The purpose of the auction is to encourage competitors to buy the products or services they want at the lowest price. Most auction companies buy competitive auctions for their own interests rather than for their interests. There is not much difference between an item and just a purchase, and the auction winner at the auction is profitable, but a lot of the unsuccessful bidders gradually lose their grip on the auction and gradually stop participating in the auction. I don't want to.

Conventional advertising technology is focused only on advertising, and the auction technology tends to be focused only on increasing the technology for auctions, and thus does not see the effects of advertising or the effects of auctions, and consumers are not satisfied. .

In order to achieve the present invention, by combining advertising technology and auction technology, advertisers need a way to maximize the effect of advertising on products or services, and consumers participate in auctions to get the products that auction participants want as cheaply as possible. It is necessary to provide the opportunity to purchase, and the unsuccessful auction participants need a way to solve the unsuccessful feelings by providing incentives, and the internet advertising auction system technology that can effectively operate it on the Internet. Do.

1 is a block diagram schematically illustrating an advertisement auction system using an advertisement auction service according to the present invention.

Referring to FIG. 1, the auction system 110 using the auction method according to the present invention includes an advertisement auction product and service database 114 capable of storing advertisement auction products and services, and personal information about participants in the auction. Ad auction participants and result database 115 that can store ad auction results, ad auction homepage operation, ad auction manager server 113 that can distribute payment management and incentives, ad auction homepage 111 and ad auction homepage It includes a web server 112 to enable the auction and includes an advertising auction manager server 113 that can query the entire process of advertising auction.

In order to achieve the above technical problem, the system configuration of the present invention is an advertising auction manager server that can manage the content of the advertising auction product or service of the advertiser and advertising auction product that can store the content of the product or service to be auctioned And auction auctions server and information database on the auction manager server and the auction participant database, which allows the auction server to participate in the auction on the web browser of the auction participant and the result database and the auction product or service. When the auction server proceeds and the manager server and the successful bidder make the successful bid, the auction site operator notifies the advertiser of the successful bid and delivers the winning product or service to the successful bidder. The manager's server and the non-successful ad auction participant can distribute part of the winning bid in incentive form, and the web of the auction's progress to the ad auction progress to the person who wants to see the ad auction progress. The administrator server and the advertisement auction program that can be provided on the homepage on the browser are characterized in that they include a web server that enables the auction on the homepage of the advertiser's web browser and the homepage of the auction participant's web browser.

The advertiser and the ad auction participant information database preferably stores authentication information and interest field information of the advertiser and the auction participant. The advertisement data stored in the ad auction database is composed of a video, and the web server advertises the auction. It may also be displayed on an auction participant's computer, Internet television, or an Internet-enabled mobile phone.

The web server may display the advertisement site on the screen of the auction participant, display a banner advertisement auction window including the display of the homepage, and display the advertisement auction site when the advertisement auction participant clicks the banner advertisement auction. . The web server searches the advertisement auction product and service content information stored in the advertisement auction information database so that the advertisement auction site is displayed on the screen of the advertisement auction participant. The ad auction system may include an ad auction result database that stores data about the number of ad auction participants of the auction participant and the auction result of the auction participant, and based on the data stored in the auction result database, the auction participants. It includes a manager server that can settle the bid amount for, and an ad auction manager server that distributes incentives based on the criteria of the auction site operator to the unsuccessful ad auction participants among the auction participants. It also includes a manager server.

Hereinafter, the configuration and operation of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating an advertisement auction system using an advertisement auction service according to the present invention.

Referring to FIG. 1, the auction system 110 using the auction method according to the present invention includes an advertisement auction product and service database 114 capable of storing advertisement auction products and services, and personal information about participants in the auction. Ad auction participants and result database 115 that can store ad auction results, ad auction homepage operation, ad auction manager server 113 that can distribute payment management and incentives, ad auction homepage 111 and ad auction homepage And a web server 112 to allow auctions to be made.

The advertisement auction system 110 is configured to enable a plurality of advertisement auction participants to connect with Internet terminals through the Internet, and the Internet terminals available by the advertisement auction participants can implement a video such as a computer, an Internet TV, and a mobile phone. It includes all terminals that can. Naturally, computers, Internet television and mobile phones are those that can be connected to the Internet in a number of ways.

The advertisement auction product and service information database 114 stores various information on the contents of products and services to be auctioned through advertisements, and the advertisement auction participant database information 115 includes information on advertisement auction participants who want to use the advertisement auction service. Various information is stored, such as authentication information and deposit account, and a database of advertisement auction results is also stored. Member authentication information is information for the auction participant to confirm the membership registration to receive the ad auction service, and includes a unique ID (ID) and password (password) of each auction participant. The advertisement auction data may be configured in various forms, but in order to increase the efficiency of the advertisement auction, the advertisement auction data may be configured. The auction data is intended to be displayed to the auction participants. The advertisement data stored in the auction database may be displayed on a display of an auction participant's internet computer, an internet television, or an internet enabled mobile phone.

The advertising auction service system is an internet advertising auction service system for paying incentives to non-successful bidders who have the opportunity to participate in the auction at a low price to the auction participants.

Ad auction homepage is the homepage of the present invention for providing an ad auction service, through the ad auction homepage, advertisers can advertise their products or services, ad auction participants can purchase the necessary products at a low price, ad auction It is a system that allows incentives even among those who are not successful bidders.

The manager server is configured to allow the successful bidder to pay the bid amount based on the auction homepage management function and the auction result based on the data in the database. It consists of the ability to allocate and manage incentives to unsuccessful customers.

2 is a prochart that allows an advertiser to register product or service information to be advertised.

Referring to FIG. 1 and FIG. 2, when an advertiser connects to the web server 201 through a modem or the like, the web server 201 displays an advertisement auction homepage 202 on the advertiser's web browser. The advertisement auction homepage 202 is displayed on the advertiser's web browser. When the advertiser inputs a product or service content to be auctioned from the homepage of the advertiser's web browser (203), the manager server 113 of the side operator sends the auction product or service content to the auction product and service database 114. Save it. If there is a product or service contents to be additionally registered, an additional registration (205) is made through the advertisement auction homepage on the advertiser's web browser. If there is no advertisement auction product and service contents to be additionally registered, the advertisement auction registration is configured to end.

3 and 4 are flowcharts illustrating a method of participating in an ad auction participant.

3 and 4, when the ad auction participant accesses the Internet through a modem or the like and connects with the web server 301, the web server 301 displays the ad auction homepage 302 on the home page of the auction participant. The advertisement auction participant is delivered to the web browser, and the advertisement auction homepage 302 is displayed on the web browser of the auction participant. When an ad auction participant registers an ad auction participation 303 at a homepage on a web browser, the manager server 113 of the side operator stores the auction participant information in the ad auction participant database 115. The administrator server 113 of the site administrator questions whether to participate in the ad auction through the homepage on the web page of the ad auction participant (305), and if the user wants to participate in the auction, the ad auction screen on the homepage of the web page of the auction participant (401). ) Is displayed. When an ad auction participant clicks (402) a desired ad auction banner on the homepage of the auction participant web browser, the administrator server 113 of the site administrator operates the ad auction program (403). Participate in the advertising auction through (404). The manager server 113 of the ad auction site operator operates the ad auction program for a predetermined time to proceed with the ad auction (405), and selects the ad auction participant who applied for the highest bid amount among the ad auction participants as the final successful bidder (406). In addition, when the successful bidder is displayed on the homepage on the web browser of the final successful bidder among the auction participants, the final successful bidder pays the bidding price of the advertising auction (404). The administrator server 113 of the site administrator is configured to check the deposit history of the winning bid, inform the advertiser of the winning bid and the information of the successful bidder, and if the advertising auction product or service is made without any trouble, the advertising auction system is configured to end. .

5 is a flowchart for distributing a part of the winning bid price as an incentive amount to the unsuccessful advertising auction participants among the advertising auction participants.

When the unsold bidder incentive distribution system ends the advertising auction, the unsold bid incentive distribution program 501 operates, and the site manager manager server 113 calculates an incentive dividend according to the bid amount priority among the unsuccessful bidders (502). After confirming the calculation result (503), the incentive dividend is displayed on the homepage of the unsuccessful bidder among the advertising auction participants (504), and the incentive dividend is deposited into the unsuccessful bankbook among the advertising auction participants.

6 is a flow chart that can query the progress of the advertising auction.

When the advertisement auction progress inquiry system is connected to the web server 601 by accessing the Internet through a modem or the like to inquire the advertisement auction progress, the web server 601 is on the web browser of the person who wants to inquire the advertisement auction. Displaying the ad auction progress on the homepage (602), and the person who wants to view the ad auction clicks on the advertisement auction banner to view the ad auction progress on the homepage of the web browser of the person who inquires the ad auction progress Displaying the progress of the advertising auction 603, and after confirming the progress of the advertising auction and selecting the end of the advertising auction process 604 is configured to end the process of the advertising auction.

Summarizing the above, the present invention provides a manager server that can manage the contents of the advertisement auction products and services, an advertisement auction products and services database that can store the contents of the auction products and services, and personal information and advertisements of the participants of the auctions. Manager server that manages auction results, ad auction participant who can store personal information and ad auction result, and auction server that can save incentives to the result auction database and unsuccessful bidder, and can view the progress of the auction auction. Advertising auction manager server.

The effect of the present invention is a system that returns a lot of profits to the ad auction participants by combining the existing advertising method and auction method, provides a breakthrough advertising effect to advertisers, and helps the participants to buy the necessary products at a low price. As a result, incentive dividends are distributed to non-auction participants who are not successful bidders.

Claims (17)

A system for receiving an advertisement auction application from an advertiser and listing an advertisement auction product or service on the homepage of the advertisement auction site operator; Ad Auction Participants participate in the advertising auction system that the advertising auction proceeds; A system for allowing an auction product or service content to be won by an auction participant who has registered the highest bid amount among the auction participants; A system in which an auction winner can be delivered without fail. A distribution system that distributes a portion of the bid amount to incentive dividends to the unsuccessful advertising auction participants; A database capable of storing contents of advertisers and auction products or services; A system capable of discharging advertisement auction contents from a date base to proceed with advertisement auction; A database for storing information about auction participants and their results. A manager system for depositing an advertisement auction amount and a network system for sending information of a successful bidder to an advertiser; A system capable of querying the processes in real time on the Internet using a web server; The method of claim 1, Advertisement auction system, characterized in that the advertiser is connected to the Internet to the product or service content to be auctioned by using a modem, etc., the content of the product or service to be auctioned by using the homepage on the advertiser's web browser. The method of claim 1, The advertiser accesses the product or service contents to be ad auctioned by using a modem, etc. The advertisement and stores the product or service contents to be ad auctioned on the website of the advertiser's web browser in the ad auction product and service database. Auction system The method of claim 1, Ad auction system, characterized in that the auction data stored in the auction database consists of a video. The method of claim 1, The web server displays the advertising auction on the computer, internet television, or internet-enabled mobile phone of the auction participants. The method of claim 1, The web server is an advertising auction system, characterized in that to display the advertising auction site on the home screen of the advertising auction participants after the display of the advertising auction. The method of claim 1, The web server displays a banner window including whether to display an advertisement auction site on the homepage screen of the advertisement auction participant after displaying the advertisement auction, and displays the advertisement auction site by clicking on the banner window from the participants of the advertisement auction. Advertising auction system. The method of claim 1, The web server stores the auction participant information in the auction participant database after displaying the auction auction. The method of claim 1, The web server is an advertising auction system, characterized in that the banner window for switching to the advertising auction site after the display of the advertising auction to be displayed on the homepage of the auction participants. The method of claim 1, And the web server comprises an advertisement auction result database that allows the advertisement auction participant to store the contents of the advertisement auction participation and the result of the advertisement auction on the advertisement auction site after displaying the advertisement auction. The method of claim 1, And a web server comprising a manager server for selecting an ad auction participant who has presented the highest bid amount based on the data stored in the ad auction database as a successful bidder. The method of claim 1, The web server includes an administrator server for allowing the bid amount for the auction auction winner based on the data stored in the advertisement auction result database. The method of claim 1, The web server includes an administrator server for guiding advertisers information on the successful bidders based on the data stored in the advertisement auction result database and delivering the contents of the advertisement auction product or service. The method of claim 1, The web server comprises an administrator's server that distributes the incentive amount to the non-successful bidder based on the data stored in the advertisement auction result database according to the bidding request amount. The method of claim 1, The web server comprises an administrator server that can guide the incentive amount of the distribution of the portion of the successful bid bidding amount to the unsuccessful bidder based on the data stored in the advertising auction results database. The method of claim 1, And a web server comprising a manager server capable of depositing an incentive amount allocated to unsuccessful bidders based on the data stored in the advertisement auction result database. The method of claim 1, The web server can display the ad auction progress on the homepage of the web browser of the person who wants to check the ad auction progress based on the data stored in the ad auction database. .