WO2009155811A1 - 媒体内容推荐方法、装置和系统 - Google Patents

媒体内容推荐方法、装置和系统 Download PDF

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Publication number
WO2009155811A1
WO2009155811A1 PCT/CN2009/071854 CN2009071854W WO2009155811A1 WO 2009155811 A1 WO2009155811 A1 WO 2009155811A1 CN 2009071854 W CN2009071854 W CN 2009071854W WO 2009155811 A1 WO2009155811 A1 WO 2009155811A1
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WIPO (PCT)
Prior art keywords
media content
content recommendation
information
user terminal
recommendation information
Prior art date
Application number
PCT/CN2009/071854
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English (en)
French (fr)
Inventor
朱文明
漆宝剑
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to EP09768736A priority Critical patent/EP2282461A4/en
Priority to JP2011515070A priority patent/JP2011525757A/ja
Publication of WO2009155811A1 publication Critical patent/WO2009155811A1/zh
Priority to US12/972,749 priority patent/US20110088051A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
    • H04H60/72—Systems specially adapted for using specific information, e.g. geographical or meteorological information using electronic programme guides [EPG]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/10—Architectures or entities
    • H04L65/1016—IP multimedia subsystem [IMS]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/611—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for multicast or broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H04N21/64322—IP

Definitions

  • the present invention relates to the field of communications, and in particular, to a method, an apparatus, and a system for providing a media content recommendation service to a user terminal by using an Internet Protocol Television (IPTV).
  • IPTV Internet Protocol Television
  • IPTV is a managed multimedia service that delivers media streams such as video, text, graphics, and data over an Internet Protocol (IP) network and provides quality of service/quality of experience, security, interactivity, and reliability.
  • IP Internet Protocol
  • the user can use the IPTV service by means of a personal computer (PC) or a set top box (STB) + a normal television, or can use the IPTV service through the mobile terminal.
  • PC personal computer
  • STB set top box
  • the IPTV technology can well adapt to the rapid development of today's networks, fully and effectively utilize network resources, and achieve substantial interaction between media providers and media consumers.
  • IPTV can provide rich and enhanced services
  • media content recommendation service is one of the typical enhanced services.
  • Users can obtain media content recommended by the network through a customized media content recommendation service.
  • the user obtains the media content recommendation information by selecting a recommended content that he or she wishes to obtain in an Electronic Program Guide (EPG) menu provided by the network.
  • EPG Electronic Program Guide
  • the inventor has found that the prior art has at least the following problems:
  • the user can only obtain the media content recommendation information by selecting the EPG menu, and the method for obtaining the media content recommendation information is single, and cannot adapt to the flexibility of the IPTV system.
  • Embodiments of the present invention provide a media content recommendation method, apparatus, and system, which are capable of providing various forms of media content recommendation services.
  • a media content recommendation method includes: detecting a media content recommendation triggering event; when detecting a media content recommendation triggering event, generating media content recommendation information according to the preset media content recommendation policy; sending the generated media content recommendation information Give the user terminal.
  • a media content recommendation device comprising:
  • a trigger event detecting unit configured to detect a media content recommendation trigger event
  • a media content recommendation information generating unit configured to generate media content recommendation information according to a preset media content recommendation policy when the trigger event detecting unit detects a media content recommendation triggering event
  • a media content recommendation information sending unit configured to The media content recommendation information generated by the media content recommendation information generating unit is sent to the user terminal.
  • a media content recommendation system including:
  • a media content recommendation device configured to: when the media content recommendation triggering event is detected, generate media content recommendation information according to the preset media content recommendation policy, and send the media content recommendation information; and the user terminal is configured to receive and display the media content Recommended media content recommendation information sent by the device.
  • the media content recommendation method, device, and system provided by the embodiments of the present invention may generate media content recommendation information according to a preset media content recommendation policy when the media content recommendation triggering event is detected, so that the media content recommendation information generation manner is diverse and solved.
  • the media content recommendation information can only be sent to the user in the manner that the content recommendation information is generated according to the service selection information, so that the media content recommendation service form is single, and the problem of the IPTV flexible media content recommendation service cannot be satisfied.
  • the media content recommendation method, device and system provided by the embodiments of the present invention recommend more forms of media content, and can be adapted to the IPTV flexible media content recommendation service requirement.
  • FIG. 1 is a flowchart 1 of a media content recommendation method according to an embodiment of the present invention
  • FIG. 2 is a flowchart 2 of a media content recommendation method according to an embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram 1 of a media content recommendation apparatus according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram 2 of a media content recommendation apparatus according to an embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of a media content recommendation system according to an embodiment of the present disclosure.
  • FIG. 6 is a sequence diagram of a first embodiment of a method, apparatus, and system for recommending media content according to an embodiment of the present invention
  • FIG. 2 is a sequence diagram of a second embodiment of a media content recommendation method, apparatus, and system according to an embodiment of the present invention
  • FIG. 8 is a sequence diagram of a third embodiment of a method, apparatus, and system for recommending media content according to an embodiment of the present invention.
  • FIG. 9 is a sequence diagram of a fourth embodiment of a method, apparatus, and system for recommending media content according to an embodiment of the present invention.
  • FIG. 10 is a sequence diagram of a fifth embodiment of a media content recommendation method, apparatus, and system according to an embodiment of the present invention.
  • FIG. 11 is a sequence diagram of a sixth embodiment of a media content recommendation method, apparatus, and system according to an embodiment of the present invention.
  • FIG. 12 is a sequence diagram of a seventh embodiment of a media content recommendation method, apparatus, and system according to an embodiment of the present invention.
  • FIG. 13 is a sequence diagram of an eighth embodiment of a media content recommendation method, apparatus, and system according to an embodiment of the present invention.
  • FIG. 14 is a sequence diagram of a ninth embodiment of a method, apparatus, and system for recommending media content according to an embodiment of the present invention.
  • the embodiment of the invention provides a media content recommendation method, device and system.
  • the media content may also be other media content, and other situations are not described herein.
  • a media content recommendation method provided by an embodiment of the present invention includes:
  • Step 101 Detect a media content recommendation trigger event.
  • the step 101 may detect all possible media content recommendation triggering events.
  • all the possible media content recommendation triggering events include: a media content triggering event requested by the user or subscribed, or a new program online event. , or media content triggering events related to the currently playing program, video scene, video frame or video object, of course, in actual use, it is not limited to the events described above, and is not praised for other situations. Said.
  • the step 101 may also detect the media content recommendation triggering event in a targeted manner. At this time, the step 101 may detect the media content recommendation event by two methods:
  • the media content recommendation information request may include one or more types of media content type, media content description feature, media content identifier, or media content offset information, in an IP-based multimedia subsystem.
  • the media content recommendation information request may be through a Session Initiation Protocol message (SIP MESSAGE or INFO), Hypertext Transfer Protocol (HTTP) or Simple Object Access Protocol (Simple).
  • SOAP Simple Object Access Protocol
  • the other is to detect the media content recommendation trigger event according to the preset detection strategy.
  • the detection policy may be set by the user terminal or the network side.
  • the setting step may include: first, receiving a media content recommendation information subscription sent by the user terminal, where
  • the media content recommendation information subscription may include one of a media content type, a media content description feature, a media content identifier, or a media content offset information, or
  • the media content recommendation information subscription may be transmitted through the SIP MESSAGE, the SIP INFO, the HTTP, the SOAP, or the like.
  • the media content recommendation information subscription may also be in the user terminal.
  • the IPTV service is attached to the IPTV service, or is implemented by an implicit subscription during the session; and then, when the user terminal subscribes successfully, the detection policy is set according to the media content recommendation information subscription.
  • Step 102 When detecting a media content recommendation triggering event, generate media content recommendation information according to the preset media content recommendation policy.
  • the preset media content recommendation policy may include: a universal media content recommendation policy, or a personalized media content recommendation policy, or a program-related media content recommendation policy.
  • the universal media content recommendation policy refers to: when detecting a media content recommendation triggering event such as a new program online event, generating media content recommendation information, and transmitting the media content recommendation information to all user terminals; the personalized media
  • the content recommendation policy refers to: when the media content recommendation triggering event that meets the user's personality setting is detected, the media content recommendation information is generated, and the media content recommendation information is sent to the corresponding user terminal, for example: when an anime program is detected on the line.
  • the program-related media content recommendation strategy refers to When the media content recommendation triggering event related to the live or on-demand content that the user is watching is detected, the media content recommendation information is generated.
  • the media content recommendation triggering event related to the live or on-demand content that the user is watching is detected. May include: the user is viewing a program, or a program of video scene, video camera, video frames and video objects and other related media content recommendation trigger events.
  • the media content recommendation information may include a media content identifier, or a media content description feature, or access control information of the media content, or control logic information of the media content (such as media content recommendation information on the user terminal)
  • the presentation control logic and the like of course, in the actual use process, the media content recommendation information may further include other information, which is not described herein.
  • Step 103 Send the generated media content recommendation information to the user terminal.
  • the specific steps may include: first, acquiring state information of the user terminal; then, when the user terminal is in an online state, sending the generated media content recommendation information to the user terminal; when the user terminal is offline In the state, the generated media content recommendation information is sent to a preset terminal associated with the user terminal.
  • the step 103 can transmit the media content recommendation information to the user terminal in two ways: First, the media content recommendation information is transmitted to the user terminal through the signaling path, for example, the media content recommendation method provided by the embodiment of the present invention is applied to In the IMS based IPTV system, the media content recommendation information may be transmitted through the Gm interface of the SIP protocol, and the media content recommendation information may be transmitted through a SIP MESSAGE or SIP INFO message. For example, the media may be transmitted through the Ut interface of the HTTP protocol.
  • the content recommendation information, or the media content recommendation information is transmitted through a SOAP, a Real-Time Streaming Protocol (RTSP) or a proprietary protocol; and the other is, the media content recommendation information is transmitted to the user terminal through the media path.
  • RTSP Real-Time Streaming Protocol
  • the media content recommendation information is transmitted by using a separate Real Time Transport Protocol (RTP) data stream, or the media content recommendation information is encapsulated in an MPEG 2-TS (Moving Picture Expert Grou motion picture expert) Group Tra Nsport Stream transport stream) etc.
  • RTP Real Time Transport Protocol
  • MPEG 2-TS Motion Picture Expert Grou motion picture expert
  • the media content provided by the embodiment of the present invention is as shown in FIG. 2, when the media content recommendation information package generated by the step 102 in FIG. 1 is recommended for the content recommendation information, so as to enable the user to obtain the media content recommendation information.
  • the recommended method after the step 102, before the step 103, may further include:
  • Step 104 Send media content recommendation option information to the user terminal.
  • the media content recommendation option information is a recommendation thread or a recommendation keyword of the media content. The user can select the media content recommendation information that he likes or needs based on the media content recommendation option information.
  • Step 105 Receive selection information generated by the user terminal according to the media content recommendation option information. Then, the step 103 may send the generated media content recommendation information to the user terminal according to the received selection information.
  • the media content recommendation method provided by the embodiment of the present invention may further include the step of acquiring the media content recommendation service state information of the user terminal before the step 101.
  • the step 101 may determine, according to the media content recommendation service status information of the user terminal, whether the user terminal activates the media content recommendation service, and when the media content recommendation service of the user terminal is in an activated state, detecting the media content recommendation triggering. event.
  • the media content recommendation method provided by the embodiment of the present invention may generate media content recommendation information according to a preset media content recommendation policy when the media content recommendation triggering event is detected, where the media content recommendation policy includes multiple forms, such that the media content
  • the recommendation information generation method is various, and the prior art can only send the media content recommendation information to the user according to the mode selected by the user, which results in a single media service recommendation service form, which cannot meet the IPTV flexible service recommendation requirement. Since the media content recommendation information is generated according to the preset media content recommendation policy, each time the prior art user obtains the recommended media content from the network, the user needs to select according to the EPG menu, so that the user operation is complicated. problem.
  • the media content recommendation method provided by the embodiment of the present invention has more forms of recommending media content, and the method for the user to obtain the recommended media content is simpler, and the IPTV flexible service recommendation requirement can be applied.
  • the media content recommendation apparatus includes:
  • a trigger event detecting unit 301 configured to detect a media content recommendation trigger event
  • the media content recommendation triggering event may include a media content triggering event requested or subscribed by the user, or a new program online event, or media content related to the currently playing program, video scene, video frame or video object.
  • a media content recommendation information generating unit 302 configured to generate media content according to a preset media content recommendation policy when the trigger event detecting unit 301 detects a media content recommendation triggering event Recommended information;
  • the preset media content recommendation policy may include: a universal media content recommendation policy, or The personalized media content recommendation policy, or the program-related media content recommendation policy, and the like. For details, refer to step 102 shown in FIG. 1 , and no comment is made here;
  • a media content recommendation information sending unit 303 configured to: the media content recommendation information generating unit
  • the media content recommendation information generated by 302 is sent to the user terminal.
  • the trigger event detecting unit 301 may include: a media content recommendation information request obtaining unit 3011, configured to acquire a media content recommendation information request sent by the user terminal;
  • the detecting unit 3012 is configured to detect a media content recommendation triggering event according to the media content recommendation information request acquired by the media content recommendation information requesting unit 3011.
  • the trigger event detecting unit 301 may further include: a detection policy saving unit 3013, configured to save a detection policy;
  • the detecting unit 3012 is further configured to detect a media content recommendation triggering event according to the detection policy saved by the detection policy holding unit 3013.
  • the media content recommendation apparatus provided by the embodiment of the present invention may further include:
  • the media content recommendation option information sending unit 304 is configured to: when the media content recommendation information generated by the media content recommendation information generating unit 302 includes the media content recommendation option information, send the media content recommendation option information to the user terminal;
  • the selection recommendation information receiving unit 305 is configured to receive selection information generated by the user terminal according to the media content recommendation option information;
  • the media content recommendation information sending unit 303 is further configured to send the media content recommendation information generated by the media content recommendation information generating unit 302 to the user terminal according to the selection information received by the selection recommendation information receiving unit 305.
  • the media content recommendation information sending unit 303 may include: a user terminal state information acquiring unit 3031, configured to acquire state information of the user terminal, and a sending unit 3032, configured to be in the state of the user terminal.
  • a user terminal state information acquiring unit 3031 configured to acquire state information of the user terminal
  • a sending unit 3032 configured to be in the state of the user terminal.
  • User terminal acquired by the information acquisition unit When the status is online, the media content recommendation information generated by the media content recommendation information generating unit is sent to the user terminal, and when the user terminal status obtained by the user terminal status information acquiring unit 3031 is offline, the media content is recommended.
  • the media content recommendation information generated by the information generating unit transmits a preset terminal associated with the user terminal.
  • the media content recommendation apparatus provided by the embodiment of the present invention may further include:
  • the media content recommendation service state obtaining unit 306 is configured to obtain media content recommendation service state information of the user terminal;
  • the trigger event detecting unit 301 is further configured to detect a media content recommendation triggering event when the media content recommendation service of the user terminal acquired by the media content recommendation service state acquiring unit 306 is in an activated state.
  • the server or an independent recommendation server, or an IPTV media function network element, or an IP multimedia subsystem core network element.
  • the media content recommendation device provided by the embodiment of the present invention may generate media content recommendation information according to a preset media content recommendation policy when the media content recommendation triggering event is detected, where the media content recommendation policy includes multiple forms, such that the media content
  • the recommendation information is generated in various ways, and the prior art can only send the media content recommendation information to the user in the manner that the media content recommendation information is generated according to the service selection information, resulting in a single media content recommendation service form, which cannot meet the IPTV flexible media content recommendation service requirement.
  • the media content recommendation device provided by the embodiment of the present invention has more forms of recommending media content, and can be applied to the IPTV flexible media content recommendation service requirement.
  • the media content recommendation system provided by the embodiment of the present invention includes:
  • the media content recommendation means 501 is configured to: when the media content recommendation triggering event is detected, generate media content recommendation information according to the preset media content recommendation policy, and send the media content recommendation information; the user terminal 502 is configured to receive and display the The media content recommendation information sent by the media content recommendation device. Further, the media content recommendation device 501 sends the media content recommendation information to the user terminal 502 through a signaling path or a media path.
  • the media content recommendation system provided by the embodiment of the present invention may generate media content recommendation information according to a preset media content recommendation policy when the media content recommendation triggering event is detected, where the media content recommendation policy includes multiple forms, such that the media content
  • the recommendation information is generated in various ways, and the prior art can only send the media content recommendation information to the user in the manner that the media content recommendation information is generated according to the service selection information, resulting in a single media content recommendation service form, which cannot meet the IPTV flexible media content recommendation service requirement.
  • the media content recommendation system provided by the embodiment of the present invention has more forms of recommending media content, and can adapt to the IPTV flexible media content recommendation service requirement.
  • Embodiment 1 The IPTV terminal subscribes to the media content recommendation service, and the media content recommendation device detects the media content recommendation trigger event according to the detection policy set by the network side, generates the media content recommendation information, and transmits the media content recommendation information to the IPTV terminal, and the IPTV terminal displays the content notification after receiving the content notification.
  • Content recommendation information wherein the media content recommendation device is located in an IPTV application server (IPTV AS).
  • IPTV AS IPTV application server
  • Step 601 The IPTV terminal sets the media content recommendation service status through the configuration interface, and activates the media content recommendation service.
  • Step 602 The User Profile service function (UPSF) or the XML Document Management Server (XDMS) stores the user terminal media content recommendation service state information.
  • UPSF User Profile service function
  • XDMS XML Document Management Server
  • Step 603 The IPTV AS detects a media content recommendation trigger event according to the preset detection policy, and triggers media content recommendation, where the detection policy includes detecting a media content recommendation event that is related to the currently played program or is not related to the currently played program.
  • Step 604 The IPTV AS queries the media content recommendation service status of the IPTV terminal.
  • Step 605 When the media content recommendation status of the IPTV terminal is activated, the IPTV AS generates media content recommendation information.
  • Step 606 The IPTV AS sends the media content recommendation information to the IPTV terminal.
  • Step 607 The IPTV terminal presents the media content recommendation information.
  • Embodiment 2 The IPTV terminal defines a media content recommendation service, and the media content recommendation device detects the media content recommendation trigger event according to the detection policy set by the user side, generates the media content recommendation information, and transmits the media content recommendation information to the IPTV terminal, and the IPTV terminal displays the content notification after receiving the content notification.
  • Content recommendation information wherein the media content recommendation device is located in the IPTVAS. As shown in Figure 7, the steps include:
  • Step 701 The IPTV terminal sends a subscription media content recommendation message to the IPTV AS that provides the recommended service, where the message uses a SIP SUBSCRIBE event subscription mechanism.
  • Step 702 The IPTV AS selects the content recommendation service information of the user and checks the service authority.
  • Step 703 When the user subscribes to the media content recommendation service, the IPTV AS sends a subscription response, a SIP 200 OK message, to the IPTV terminal.
  • Step 704 The IPTV AS generates media content recommendation information according to the subscription media content recommendation message sent by the IPTV terminal in step 701.
  • Step 705 The IPTV AS sends a media content recommendation message to the IPTV terminal, and carries the media content recommendation information by using a SIP NOTIFY message.
  • Step 706 The IPTV terminal presents the media content recommendation information after receiving the media content recommendation message.
  • Embodiment 3 The media content recommendation device detects a media content recommendation trigger event according to a detection policy preset by the network side, and the media content recommendation trigger event is content related to a live broadcast (LTV) program viewed by the user.
  • LTV live broadcast
  • the media content recommendation device recommends the media content to the IPTV terminal
  • the media content recommendation option ie, content recommendation keyword information
  • the media content recommendation device recommends the media content to the terminal according to the user selection result, where the media content recommendation device is located in the IPTV AS.
  • the steps include: Step 801: Initializing a live service session.
  • Step 803 The IPTV terminal parses the media content recommendation option information from the received multicast media stream, and presents the media content recommendation option information to the user.
  • Step 804 The user selects a favorite content recommendation option, and the IPTV terminal sends a content recommendation request message to the IPTV AS that provides the media content recommendation service, where the message may include a channel identifier, a program identifier, or recommendation option information, and the message may be SIP MESSAGE/ INFO and other message transmission.
  • Step 805 The IPTV AS acquires corresponding media content recommendation information from a content profile service function (CPSF) entity.
  • CPSF content profile service function
  • Step 806 The IPTV AS sends the media content recommendation information to the IPTV terminal, and uses SIP 200OK (MESSAGE/INFO) transmission.
  • SIP 200OK MESSAGE/INFO
  • Step 807 The IPTV terminal presents the media content recommendation information.
  • Embodiment 4 The media content recommendation device detects a media content recommendation triggering event according to a detection policy set by the user side, the media content recommendation triggering event is content related to a live broadcast (LTV) program viewed by the user, and generates media content recommendation information and transmits the content.
  • the IPTV terminal displays the content recommendation information after receiving the content notification, where the media content recommendation device is located in the IPTV AS.
  • the steps include:
  • Step 901 The live broadcast service session is initial.
  • Step 902 The IPTV terminal subscribes to the media content recommendation to the IPTV AS that provides the content recommendation service, and the subscription message is transmitted by using the SIP SUBSCRIBE message, and the IPTV AS saves the media content recommendation subscription event information of the IPTV terminal, and returns a subscription response message to the IPTV UE, SIP. 200 OK message.
  • Step 903 The IPTV AS recommends subscription event information according to the media content saved in the step 902, detects a media content recommendation trigger event, and triggers media content recommendation.
  • Step 904 The IPTV AS acquires corresponding media content recommendation information from the CPSF.
  • Step 905 The IPTV AS generates content recommendation information according to the preset media content recommendation policy.
  • Step 906 The IPTV AS sends media content recommendation information to the IPTV terminal, where the message uses SIP. 200 OK (NOTIFY) transmission.
  • Step 907 The IPTV terminal presents the media content recommendation information.
  • Embodiment 5 The media content recommendation device detects a media content recommendation triggering event according to a detection policy set by the user side, where the media content recommendation triggering event is content related to a live broadcast (LTV) program viewed by the user, and generates media content recommendation information and transmits the content.
  • the IPTV terminal displays the content recommendation information after receiving the content notification, wherein the trigger event detecting unit of the media content recommendation device is located in a Broadcast Media Function (BC-MF) entity, and the media of the media content recommendation device
  • BC-MF Broadcast Media Function
  • the content recommendation information generating unit and the media content recommendation information transmitting unit are located in the IPTV AS. As shown in Figure 10, the steps include:
  • Step 1001 The live broadcast service session is initial.
  • Step 1002 The IPTV AS queries the CPSF for metadata of the live program.
  • Step 1003 The IPTV AS triggers the media content recommendation related to the currently played content in the live broadcast service providing process.
  • Step 1004 The IPTV AS generates media content recommendation option information.
  • Step 1005 The IPTV AS sends a service recommendation option information delivery indication to the BC-MF entity, where the indication message includes media content recommendation service option information.
  • Step 1006 After receiving the indication, the BC-MF sends the program-related media content recommendation option information to the IPTV terminal through the multicast media transmission channel, and the program-related media content recommendation option information is used as an independent RTP data stream or encapsulated in the video medium.
  • In-stream transmission such as encapsulation in an MPEG-2 TS media stream.
  • Steps 902 to 907 described in Embodiment 4 of steps 1007 to 1011 are the same, and are not described herein again.
  • Embodiment 6 The media content recommendation device detects a media content recommendation triggering event according to a detection policy set by the user side, where the media content recommendation triggering event is content related to a live broadcast (LTV) program viewed by the user, and generates media content recommendation information and transmits the content.
  • the IPTV terminal displays the content recommendation information after receiving the content notification, where the media content recommendation device is located in the IPTV AS,
  • the BC-MF transmits media content recommendation information to the IPTV terminal.
  • the steps include: Step 1101: Initializing a live service session.
  • Step 1102 The IPTV AS queries the CPSF for metadata of the live program.
  • Step 1103 The IPTV AS detects and triggers the media content recommendation related to the currently played content according to the preset detection policy in the process of providing the live broadcast service.
  • Step 1104 The IPTV AS generates content recommendation information.
  • Step 1105 The IPTV AS sends a service recommendation information delivery instruction to the BC-MF, where the indication message includes the body content recommendation service information.
  • Step 1106 After receiving the indication, the BC-MF sends the program-related media content recommendation information to the IPTV terminal through the multicast media transmission channel, and the program-related media content recommendation information is transmitted as an independent RTP data stream or encapsulated in the video media stream. , as packaged in an MPEG-2 TS media stream for transmission.
  • Step 1107 The IPTV terminal presents the media content recommendation information.
  • Embodiment 7 The media content recommendation device detects a media content recommendation triggering event according to a detection policy set by the user side, where the media content recommendation triggering event is media content related to a content on demand (COD) viewed by the user, and generates a media.
  • the content recommendation information is transmitted to the IPTV terminal, and the IPTV terminal displays the content recommendation information after receiving the content notification, wherein the media content recommendation device is located in the IPTV AS.
  • the steps include:
  • Step 1201 The on-demand service session is initiated.
  • Step 1202 The IPTV AS queries the CPSF for the on-demand program metadata, where the program metadata includes trigger event information of the associated media content, where the trigger event information includes a trigger timing and associated recommended media content, and the trigger timing refers to the entire program, the specific video scene, and the video. Lenses, video frames, and video objects.
  • Step 1203 The IPTV AS senses the media play status and detects a trigger event according to the preset detection policy.
  • Step 1204 The IPTV AS detects the trigger event and starts the media content recommendation.
  • Step 1205 The IPTV AS generates media content recommendation information or media content recommendation option information.
  • Step 1206 The IPTV AS sends the media content recommendation information to the IPTV terminal.
  • the media content recommendation information can be carried in the SIP MES SAGE/INFO/NOTIFY.
  • Step 1207 The IPTV terminal presents the media content recommendation information.
  • Embodiment 8 The media content recommendation device detects a media content recommendation triggering event according to a detection policy set by the user side, where the media content recommendation triggering event is media content related to a content on demand (COD) viewed by the user, and generates a media.
  • the content recommendation information is transmitted to the IPTV terminal, and the IPTV terminal displays the content recommendation information after receiving the content notification, wherein the media content recommendation device is located in the IPTV MF.
  • the steps include:
  • Step 1301 The on-demand service session is initiated.
  • Step 1302 The IPTV MF queries the CPSF for the on-demand program metadata, and the program metadata includes trigger event information of the associated media content, where the trigger event information includes a trigger timing and an associated recommended content, and the trigger timing refers to the entire program, a specific video scene, and a video shot. , video frames, video objects, and more.
  • Step 1303 The MF senses the media playing state and detects the trigger event according to the preset detection policy.
  • Step 1305 The MF generates media content recommendation information or media content recommendation option information.
  • Step 1306 The MF sends the media content recommendation information to the IPTV terminal, where the media content recommendation information may be carried in the SIP MESSAGE/INFO, or transmitted through the media control signaling RTSP protocol, such as an RTSP Announce message.
  • the media content recommendation information may be carried in the SIP MESSAGE/INFO, or transmitted through the media control signaling RTSP protocol, such as an RTSP Announce message.
  • Step 1307 The IPTV terminal presents the media content recommendation information.
  • Embodiment 9 The media content recommendation device detects a media content recommendation trigger event according to the preset detection policy, and generates media content recommendation information, the IPTV terminal is offline, and the media content recommendation device sends the generated media content recommendation information to the IPTV terminal.
  • the associated terminal in this embodiment, the associated terminal is an IMS terminal, and the media content recommendation device is located in the IPTV AS. As shown in Figure 14, the steps include:
  • Step 1401 The user sets the IMS terminal identification information associated with the media content recommendation service, such as an IMS Public User Identifier (IMPU), through the IPTV terminal.
  • Step 1402 After receiving the parameter setting request of the media content recommendation service, the IPTV AS saves the associated IMS terminal identification information of the media content recommendation service to the UPSF/XDMS.
  • IMS Public User Identifier IMPU
  • Step 1403 The IMS terminal reports the terminal status to the presence server (PS), and the IMS terminal status is online.
  • PS presence server
  • Step 1404 The IPTV terminal reports the terminal status to the presence server, and the IPTV terminal status is offline.
  • Step 1405 The IPTV AS detects the media content recommendation event and starts the media content recommendation according to the preset detection policy.
  • Step 1406 The IPTV AS queries the IPTV terminal and the IMS terminal status associated therewith.
  • Step 1407 The IPTV AS detects that the IMS terminal is offline and the associated IMS terminal is online. At this time, the IPTV AS generates media content recommendation information.
  • Step 1408 The IPTV AS sends the media content recommendation information to the IMS terminal, where the media content recommendation information is carried in the SIP MESSAGE message.
  • Step 1409 After receiving the media content recommendation information SIP MESSAGE message, the IMS terminal presents the media content recommendation information.
  • the media content recommendation method, device, and system provided by the embodiments of the present invention may generate media content recommendation information according to a preset media content recommendation policy when the media content recommendation triggering event is detected, so that the media content recommendation information generation manner is diverse and solved.
  • the prior art can only send media content recommendation information to the user according to the mode selected by the user, resulting in a single media service recommendation service form, which cannot meet the problem of IPTV flexible service recommendation requirements. Since the media content recommendation information is generated according to the preset media content recommendation policy, each time the prior art user obtains the recommended media content from the network, the user needs to select according to the EPG menu, so that the user operation is complicated. problem.
  • the media content recommendation method, device and system provided by the embodiments of the present invention recommend more forms of media content, and the method for the user to obtain the recommended media content is simpler, and the IPTV flexible service recommendation requirement can be applied.
  • Media content recommendation method device and system provided by embodiments of the present invention, applied to IPTV network
  • the media content recommendation service for the IPTV terminal is implemented.

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Description

媒体内容推荐方法、 装置和系统 本申请要求于 2008 年 6 月 24 日提交中国专利局、 申请号为 200810126527.3、 发明名称为"媒体内容推荐方法、 装置和系统"的中国专利申 请的优先权， 其全部内容通过引用结合在本申请中。
技术领域
本发明涉及通信领域， 尤其涉及一种因特网协议电视（ Internet Protocol Television, IPTV ) 向用户终端提供媒体内容推荐业务的方法、 装置和系统。 背景技术
IPTV是一种在因特网协议（Internet Protocol, IP ) 网络上传送视频、 文 本、 图形和数据等媒体流， 并提供服务质量 /体验质量保证、 安全、 交互性和 可靠性的可管理的多媒体业务。用户可以使用个人计算机（ Personal Computer, PC )或者机顶盒（ Set Top Box, STB ) +普通电视机的方式使用 IPTV业务， 也可以通过移动终端使用 IPTV业务。 所述 IPTV技术能够很好地适应当今网 络飞速发展的趋势， 充分有效地利用网络资源， 实现媒体提供者和媒体消费 者的实质性互动。
IPTV能够提供丰富的增强业务， 媒体内容推荐业务就是其中一种典型的 增强业务。 用户可以通过定制媒体内容推荐服务， 获取网络推荐的媒体内容。 在现有技术中， 用户是通过在网络提供的电子节目导航（ Electronic Program Guide, EPG )菜单中选择自己希望获得的推荐内容的方法，获取媒体内容推荐 信息的。
在实现本发明的过程中， 发明人发现， 现有技术至少存在如下问题： 用 户只能通过选择 EPG菜单的形式获取媒体内容推荐信息， 该获取媒体内容推 荐信息的方式单一， 不能适应 IPTV系统灵活的媒体内容推荐业务的需求。 发明内容
本发明的实施例提供一种媒体内容推荐方法、 装置和系统， 能够提供多 种形式的媒体内容推荐业务。
为达到上述目的， 本发明的实施例采用如下技术方案：
一种媒体内容推荐方法， 包括： 检测媒体内容推荐触发事件； 当检测到 媒体内容推荐触发事件时， 根据预置的媒体内容推荐策略生成媒体内容推荐 信息； 将所述生成的媒体内容推荐信息发送给用户终端。
一种媒体内容推荐装置， 包括：
触发事件检测单元， 用于检测媒体内容推荐触发事件；
媒体内容推荐信息生成单元， 用于当所述触发事件检测单元检测到媒体 内容推荐触发事件时 , 根据预置的媒体内容推荐策略生成媒体内容推荐信息； 媒体内容推荐信息发送单元， 用于将所述媒体内容推荐信息生成单元生 成的媒体内容推荐信息发送给用户终端。
一种媒体内容推荐系统， 包括：
媒体内容推荐装置， 用于当检测到媒体内容推荐触发事件时， 根据预置 的媒体内容推荐策略生成媒体内容推荐信息， 发送该媒体内容推荐信息； 用户终端， 用于接收并显示所述媒体内容推荐装置发送的媒体内容推荐 信息。
本发明实施例提供的媒体内容推荐方法、 装置和系统， 当检测到媒体内 容推荐触发事件时， 可以根据预置的媒体内容推荐策略生成媒体内容推荐信 息， 使得媒体内容推荐信息生成方式多样， 解决了现有技术中只能根据业务 选择信息生成内容推荐信息的方式向用户发送媒体内容推荐信息 , 造成媒体 内容推荐业务形式单一， 不能满足 IPTV 灵活的媒体内容推荐业务需求的问 题。 本发明实施例提供的媒体内容推荐方法、 装置和系统， 推荐媒体内容的 形式更多， 能够适用 IPTV灵活的媒体内容推荐业务需求。 附图说明
图 1为本发明实施例提供的媒体内容推荐方法流程图 1 ;
图 2为本发明实施例提供的媒体内容推荐方法流程图 2;
图 3为本发明实施例提供的媒体内容推荐装置结构示意图 1 ;
图 4为本发明实施例提供的媒体内容推荐装置结构示意图 2;
图 5为本发明实施例提供的媒体内容推荐系统结构示意图；
图 6 为本发明实施例提供的媒体内容推荐方法、 装置和系统的第一实施 例时序图；
图 Ί 为本发明实施例提供的媒体内容推荐方法、 装置和系统的第二实施 例时序图；
图 8 为本发明实施例提供的媒体内容推荐方法、 装置和系统的第三实施 例时序图；
图 9 为本发明实施例提供的媒体内容推荐方法、 装置和系统的第四实施 例时序图；
图 10为本发明实施例提供的媒体内容推荐方法、 装置和系统的第五实施 例时序图；
图 11为本发明实施例提供的媒体内容推荐方法、 装置和系统的第六实施 例时序图；
图 12为本发明实施例提供的媒体内容推荐方法、 装置和系统的第七实施 例时序图；
图 13为本发明实施例提供的媒体内容推荐方法、 装置和系统的第八实施 例时序图；
图 14为本发明实施例提供的媒体内容推荐方法、 装置和系统的第九实施 例时序图。 具体实施方式 为了解决用户通过选择 EPG菜单的方式获取媒体内容推荐信息形式单一 的问题， 本发明实施例提供一种媒体内容推荐方法、 装置和系统。 所述媒体内容也可以为其他媒体内容， 此处不对其他情况进行贅述。
如图 1所示， 本发明实施例提供的媒体内容推荐方法， 包括：
步骤 101 , 检测媒体内容推荐触发事件。
所述步骤 101 可以检测所有可能发生的媒体内容推荐触发事件， 在本实 施例中， 所述所有可能发生的媒体内容推荐触发事件包括： 用户请求或订阅 的媒体内容触发事件， 或者新节目上线事件， 或者与当前播放的节目、 视频 场景、 视频帧或者视频对象相关的媒体内容触发事件等， 当然， 在实际的使 用过程中， 并不仅限于以上所描述的事件， 对其他情况此处不做赞述。
所述步骤 101 也可以有针对性地检测媒体内容推荐触发事件， 此时， 所 述步骤 101可以通过两种方法检测媒体内容推荐事件：
一种是， 首先， 获取用户终端发送的媒体内容推荐信息请求； 然后， 根 据所述媒体内容推荐信息请求， 检测媒体内容推荐触发事件；
在本实施例中， 所述媒体内容推荐信息请求可以包括媒体内容类型、 媒 体内容描述特征、 媒体内容标识或媒体内容偏移信息等中的一种或者一种以 上信息， 在基于 IP多媒体子系统的 IPTV系统（IMS Based IPTV ) 中， 所述 媒体内容推荐信息请求可以通过会话初始协议消息（ SIP MESSAGE或 INFO )、 超文本传输协议（ Hypertext Transfer Protocol , 简称： HTTP )或者简单对象访 问协议（ Simple Object Access Protocol, 简称： SOAP )等传输；
另一种是， 根据预置的检测策略检测媒体内容推荐触发事件。
在本实施例中， 所述检测策略可以由用户终端或者网络侧设置， 当所述 检测策略由用户终端设置时， 其设置步骤可以包括： 首先， 接收用户终端发 送的媒体内容推荐信息订阅， 该媒体内容推荐信息订阅可以包括媒体内容类 型、 媒体内容描述特征、 媒体内容标识或媒体内容偏移信息等中的一种或者 一种以上信息， 所述媒体内容推荐信息订阅可以通过 SIP MESSAGE, SIP INFO, HTTP或者 SOAP等传输， 当所述 IPTV系统为 IMS Based IPTV系统 时， 所述媒体内容推荐信息订阅还可以在用户终端的 IPTV业务附着过程中， 或者会话过程中通过隐式订阅实现； 然后， 当用户终端订阅成功时， 根据所 述媒体内容推荐信息订阅设置所述检测策略。
步骤 102, 当检测到媒体内容推荐触发事件时， 根据预置的媒体内容推荐 策略生成媒体内容推荐信息。
在本实施例中， 所述预置的媒体内容推荐策略可以包括： 通用媒体内容 推荐策略， 或者个性化媒体内容推荐策略， 或者节目关联媒体内容推荐策略 等。 其中， 所述通用媒体内容推荐策略指， 当检测到新节目上线事件等媒体 内容推荐触发事件时， 生成媒体内容推荐信息， 并将该媒体内容推荐信息发 送给所有用户终端； 所述个性化媒体内容推荐策略指， 当检测到符合用户个 性设置的媒体内容推荐触发事件时， 生成媒体内容推荐信息， 并将该媒体内 容推荐信息发送给对应的用户终端， 例如： 当检测到有动漫节目上线时， 根 据所述个性化媒体内容推荐策略生成该动漫节目的媒体内容推荐信息， 并将 所述动漫节目的媒体内容推荐信息发送给喜欢动漫的用户终端； 所述节目相 关媒体内容推荐策略指， 当检测到与用户正在观看的直播或者点播内容相关 的媒体内容推荐触发事件时， 生成媒体内容推荐信息， 在本实施例中， 所述 与用户正在观看的直播或者点播内容相关的媒体内容推荐触发事件具体可以 包括： 与用户正在观看的节目， 或者节目中的视频场景、 视频镜头、 视频帧 以及视频对象等相关的媒体内容推荐触发事件。
在本实施例中， 所述媒体内容推荐信息可以包括媒体内容标识， 或者媒 体内容描述特征， 或者媒体内容的访问控制信息， 或者媒体内容的控制逻辑 信息 （如媒体内容推荐信息在用户终端上的呈现控制逻辑）等， 当然， 在实 际的使用过程中， 所述媒体内容推荐信息中还可以包括其他信息， 此处不做 贅述。 步骤 103 , 将所述生成的媒体内容推荐信息发送给用户终端。
其具体步骤可以包括： 首先， 获取用户终端的状态信息； 然后， 当所述 用户终端为在线状态时， 将所述生成的媒体内容推荐信息发送给所述用户终 端； 当所述用户终端为离线状态时， 将所述生成的媒体内容推荐信息发送给 预先设置的与该用户终端关联的终端。
所述步骤 103 可以通过两种方式向用户终端传输媒体内容推荐信息： 一 种是， 通过信令路径向用户终端传输媒体内容推荐信息， 例如： 当本发明实 施例提供的媒体内容推荐方法应用在 IMS Based IPTV系统时， 可以通过 SIP 协议的 Gm接口传输媒体内容推荐信息， 具体可以通过 SIP MESSAGE或者 SIP INFO消息传输所述媒体内容推荐信息， 再如， 可以通过 HTTP协议的 Ut 接口传输所述媒体内容推荐信息， 或者通过 SOAP、 实时流协议（Real-Time Streaming Protocol, 简称： RTSP )或者私有协议等传输所述媒体内容推荐信 息； 另一种是， 通过媒体路径向用户终端传输媒体内容推荐信息， 例如： 采 用独立的实时传输协议 ( Real Time Transport Protocol, RTP )数据流方式传输 所述媒体内容推荐信息， 或者将所述媒体内容推荐信息封装在 MPEG 2-TS ( Moving Picture Expert Grou 运动图像专家组 Transport Stream传输流 )等 中传输。
当图 1 中步骤 102生成的媒体内容推荐信息包 ^某体内容推荐选项信息 时， 为了使用户能够获得其所需要的媒体内容推荐信息， 如图 2所示， 本发 明实施例提供的媒体内容推荐方法， 在所述步骤 102之后， 所述步骤 103之 前， 还可以包括：
步骤 104, 向用户终端发送媒体内容推荐选项信息， 在本实施例中， 该媒 体内容推荐选项信息为媒体内容的推荐线索或者推荐关键字等。 用户可以根 据所述媒体内容推荐选项信息选择自己喜欢或者需要的媒体内容推荐信息。
步骤 105 , 接收用户终端根据所述媒体内容推荐选项信息生成的选择信 息。 则所述步骤 103 可以根据所述接收到的选择信息， 将所述生成的媒体内 容推荐信息发送给用户终端。
进一步地， 本发明实施例提供的的媒体内容推荐方法， 还可以在所述步 骤 101 之前包括获取用户终端的媒体内容推荐业务状态信息的步骤。 则所述 步骤 101 可以根据所述用户终端的媒体内容推荐业务状态信息判断该用户终 端是否激活了媒体内容推荐业务， 当所述用户终端的媒体内容推荐业务为激 活状态时， 检测媒体内容推荐触发事件。
本发明实施例提供的媒体内容推荐方法， 当检测到媒体内容推荐触发事 件时， 可以根据预置的媒体内容推荐策略生成媒体内容推荐信息， 所述媒体 内容推荐策略包括多种形式， 使得媒体内容推荐信息生成方式多样， 解决了 现有技术只能根据用户选择的方式向用户发送媒体内容推荐信息， 造成媒体 内容推荐业务形式单一， 不能满足 IPTV灵活的业务推荐需求的问题。 由于所 述媒体内容推荐信息是根据预置的媒体内容推荐策略生成的 , 所以解决了现 有技术用户每次从网络获取推荐的媒体内容时， 均需要根据 EPG菜单进行选 择， 使得用户操作复杂的问题。 本发明实施例提供的媒体内容推荐方法， 推 荐媒体内容的形式更多， 用户获取推荐的媒体内容的方法更简单， 能够适用 IPTV灵活的业务推荐需求。
如图 3所示， 本发明实施例提供的媒体内容推荐装置， 包括：
触发事件检测单元 301， 用于检测媒体内容推荐触发事件；
在本实施例中， 所述媒体内容推荐触发事件可以包括用户请求或订阅的 媒体内容触发事件， 或者新节目上线事件， 或者与当前播放的节目、 视频场 景、 视频帧或者视频对象相关的媒体内容触发事件等中的一种或者一种以上； 媒体内容推荐信息生成单元 302,用于当所述触发事件检测单元 301检测 到媒体内容推荐触发事件时， 根据预置的媒体内容推荐策略生成媒体内容推 荐信息；
所述预置的媒体内容推荐策略可以包括： 通用媒体内容推荐策略， 或者 个性化媒体内容推荐策略， 或者节目关联媒体内容推荐策略等， 其具体情况 可以参见如图 1所示的步骤 102所述， 此处不做赞述；
媒体内容推荐信息发送单元 303 ,用于将所述媒体内容推荐信息生成单元
302生成的媒体内容推荐信息发送给用户终端。
进一步地， 如图 4所示， 所述触发事件检测单元 301可以包括： 媒体内容推荐信息请求获取单元 3011 , 用于获取用户终端发送的媒体内 容推荐信息请求；
检测单元 3012,用于根据所述媒体内容推荐信息请求获取单元 3011获取 的媒体内容推荐信息请求， 检测媒体内容推荐触发事件。
进一步地， 如图 4所示， 所述触发事件检测单元 301还可以包括： 检测策略保存单元 3013 , 用于保存检测策略；
所述检测单元 3012,还用于根据所述检测策略保存单元 3013保存的检测 策略， 检测媒体内容推荐触发事件。
进一步地， 如图 4所示， 本发明实施例提供的的媒体内容推荐装置， 还 可以包括：
媒体内容推荐选项信息发送单元 304,用于当所述媒体内容推荐信息生成 单元 302生成的媒体内容推荐信息包含媒体内容推荐选项信息时， 向用户终 端发送媒体内容推荐选项信息；
选择推荐信息接收单元 305 ,用于接收用户终端根据所述媒体内容推荐选 项信息生成的选择信息；
所述媒体内容推荐信息发送单元 303 ,还用于根据所述选择推荐信息接收 单元 305接收到的选择信息， 将所述媒体内容推荐信息生成单元 302生成的 媒体内容推荐信息发送给用户终端。
进一步地， 如图 4所示， 所述媒体内容推荐信息发送单元 303可以包括： 用户终端状态信息获取单元 3031 , 用于获取用户终端的状态信息； 发送单元 3032, 用于当所述用户终端状态信息获取单元获取的用户终端 状态为在线时， 将所述媒体内容推荐信息生成单元生成的媒体内容推荐信息 发送给用户终端， 当所述用户终端状态信息获取单元 3031获取的用户终端状 态为离线时， 将所述媒体内容推荐信息生成单元生成的媒体内容推荐信息发 送预先设置的与该用户终端关联的终端。
进一步地， 如图 4所示， 本发明实施例提供的媒体内容推荐装置， 还可 以包括：
媒体内容推荐业务状态获取单元 306,用于获取用户终端的媒体内容推荐 业务状态信息；
所述触发事件检测单元 301，还用于当所述媒体内容推荐业务状态获取单 元 306获取的用户终端的媒体内容推荐业务为激活状态时， 检测媒体内容推 荐触发事件。 服务器， 或者独立的推荐服务器， 或者 IPTV媒体功能网元， 或者 IP多媒体 子系统核心网元中。
本发明实施例提供的媒体内容推荐装置， 当检测到媒体内容推荐触发事 件时， 可以根据预置的媒体内容推荐策略生成媒体内容推荐信息， 所述媒体 内容推荐策略包括多种形式， 使得媒体内容推荐信息生成方式多样， 解决了 现有技术只能根据业务选择信息生成媒体内容推荐信息的方式向用户发送媒 体内容推荐信息， 造成媒体内容推荐业务形式单一， 不能满足 IPTV灵活的媒 体内容推荐业务需求的问题。 本发明实施例提供的媒体内容推荐装置， 推荐 媒体内容的形式更多， 能够适用 IPTV灵活的媒体内容推荐业务需求。
如图 5所示， 本发明实施例提供的媒体内容推荐系统， 包括：
媒体内容推荐装置 501 , 用于当检测到媒体内容推荐触发事件时，根据预 置的媒体内容推荐策略生成媒体内容推荐信息 , 发送该媒体内容推荐信息； 用户终端 502,用于接收并显示所述媒体内容推荐装置发送的媒体内容推 荐信息。 进一步地， 所述媒体内容推荐装置 501 通过信令路径或者媒体路径向用 户终端 502发送媒体内容推荐信息。
本发明实施例提供的媒体内容推荐系统， 当检测到媒体内容推荐触发事 件时， 可以根据预置的媒体内容推荐策略生成媒体内容推荐信息， 所述媒体 内容推荐策略包括多种形式， 使得媒体内容推荐信息生成方式多样， 解决了 现有技术只能根据业务选择信息生成媒体内容推荐信息的方式向用户发送媒 体内容推荐信息， 造成媒体内容推荐业务形式单一， 不能满足 IPTV灵活的媒 体内容推荐业务需求的问题。 本发明实施例提供的媒体内容推荐系统， 推荐 媒体内容的形式更多 , 能够适应 IPTV灵活的媒体内容推荐业务需求。
为了使本领域技术人员能够更深刻地理解本发明实施例提供的技术方案 原理， 下面通过几个具体的实施例， 对本发明的技术方案做详细说明。 以下 实施例所述的用户终端均是指 IPTV终端。
实施例 1 : IPTV终端签约了媒体内容推荐业务， 媒体内容推荐装置根据 网络侧设置的检测策略检测媒体内容推荐触发事件， 生成媒体内容推荐信息 并传送给 IPTV终端， IPTV终端收到内容通知后显示内容推荐信息， 其中所 述媒体内容推荐装置位于 IPTV应用服务器（IPTV AS ) 中。 如图 6所示， 其 步骤包括：
步骤 601 : IPTV终端通过配置接口设置媒体内容推荐业务状态， 激活媒 体内容推荐业务。
步骤 602: 用户数据库（ User Profile service function, UPSF )或 XML文 件管理服务器（ XML Document Management Server, XDMS )保存用户终端媒 体内容推荐业务状态信息。
步骤 603： IPTV AS根据预置的检测策略检测媒体内容推荐触发事件， 并 触发媒体内容推荐， 其中， 所述检测策略包括检测当前播放节目相关或当前 播放节目无关的媒体内容推荐事件。
步骤 604: IPTV AS查询 IPTV终端的媒体内容推荐业务状态。 步骤 605: 当所述 IPTV终端的媒体内容推荐状态为激活时， IPTVAS生 成媒体内容推荐信息。
步骤 606: IPTVAS向 IPTV终端发送媒体内容推荐信息。
步骤 607: IPTV终端呈现所述媒体内容推荐信息。
实施例 2: IPTV终端制定了媒体内容推荐业务， 媒体内容推荐装置根据 用户侧设置的检测策略检测媒体内容推荐触发事件， 生成媒体内容推荐信息 并传送给 IPTV终端， IPTV终端收到内容通知后显示内容推荐信息， 其中所 述媒体内容推荐装置位于 IPTVAS中。 如图 7所示， 其步骤包括：
步骤 701 : IPTV终端向提供推荐业务的 IPTVAS发送订阅媒体内容推荐 消息， 该消息采用 SIP SUBSCRIBE事件订阅机制。
步骤 702: IPTVAS查选用户的内容推荐业务信息并进行业务权限检查。 步骤 703: 当用户签约媒体内容推荐业务时， IPTVAS向 IPTV终端发送 订阅响应， SIP 200OK消息。
步骤 704: IPTV AS根据步骤 701中 IPTV终端发送的订阅媒体内容推荐 消息生成媒体内容推荐信息。
步骤 705： IPTV AS向 IPTV终端发送媒体内容推荐消息，采用 SIP NOTIFY 消息携带所述媒体内容推荐信息。
步骤 706: IPTV终端收到媒体内容推荐消息后呈现该媒体内容推荐信息。 实施例 3:媒体内容推荐装置根据网络侧预置的检测策略检测媒体内容推 荐触发事件， 该媒体内容推荐触发事件为与用户观看的直播（ LTV )节目相关 的内容。 在媒体内容推荐装置向 IPTV终端推荐媒体内容时， 向用户发送当前 直播节目关联的媒体内容推荐选项 (即内容推荐关键字信息）， 并在 IPTV终 端上呈现内容推荐选项， 用户可以选择其中的关键字选项， 所述媒体内容推 荐装置收到 IPTV终端的反馈后， 根据用户选择结果向终端推荐媒体内容， 其 中， 所述媒体内容推荐装置位于 IPTVAS中。 如图 8所示， 其步骤包括： 步骤 801 : 直播业务会话初始。 步骤 802: IPTV终端接收多播媒体流， 多播媒体流中包^某体内容推荐 选项信息。
步骤 803: IPTV终端从所接收的多播媒体流中解析媒体内容推荐选项信 息， 并将该媒体内容推荐选项信息呈现给用户。
步骤 804: 用户选择喜好的内容推荐选项， IPTV终端向提供媒体内容推 荐业务的 IPTV AS发送内容推荐请求消息， 该消息可以包含频道标识、 节目 标识或者推荐选项信息等，该消息可以采用 SIP MESSAGE/INFO等消息传输。
步骤 805: IPTV AS向内容简档业务功能（CPSF ) 实体获取对应的媒体 内容推荐信息。
步骤 806: IPTV AS 向 IPTV 终端发送媒体内容推荐信息， 采用 SIP 200OK(MESSAGE/INFO)传输。
步骤 807: IPTV终端呈现所述媒体内容推荐信息。
实施例 4:媒体内容推荐装置根据用户侧设置的检测策略检测媒体内容推 荐触发事件， 该媒体内容推荐触发事件为与用户观看的直播（ LTV )节目相关 的内容， 并生成媒体内容推荐信息并传送给 IPTV终端， IPTV终端收到内容 通知后显示内容推荐信息， 其中所述媒体内容推荐装置位于 IPTV AS中。 如 图 9所示， 其步骤包括：
步骤 901 : 直播业务会话初始。
步骤 902: IPTV终端向提供内容推荐业务的 IPTV AS订阅媒体内容推荐， 该订阅消息采用 SIP SUBSCRIBE消息传输， IPTV AS保存 IPTV终端的媒体 内容推荐订阅事件信息， 并向 IPTV UE返回订阅响应消息， SIP 200OK消息。
步骤 903: IPTV AS根据所述步骤 902中保存的媒体内容推荐订阅事件信 息， 检测媒体内容推荐触发事件， 并触发媒体内容推荐。
步骤 904: IPTV AS向 CPSF获取对应的媒体内容推荐信息。
步骤 905: IPTV AS根据预置的媒体内容推荐策略生成内容推荐信息。 步骤 906: IPTV AS向 IPTV终端发送媒体内容推荐信息，该消息采用 SIP 200OK(NOTIFY)传输。
步骤 907: IPTV终端呈现所述媒体内容推荐信息。
实施例 5:媒体内容推荐装置根据用户侧设置的检测策略检测媒体内容推 荐触发事件， 该媒体内容推荐触发事件为与用户观看的直播（ LTV )节目相关 的内容， 并生成媒体内容推荐信息并传送给 IPTV终端， IPTV终端收到内容 通知后显示内容推荐信息， 其中， 媒体内容推荐装置的触发事件检测单元位 于广播媒体功能（Broadcast-Media Function, BC-MF )实体中， 媒体内容推荐 装置的媒体内容推荐信息生成单元和媒体内容推荐信息发送单元位于 IPTV AS中。 如图 10所示， 其步骤包括：
步骤 1001 : 直播业务会话初始。
步骤 1002: IPTV AS向 CPSF查询直播节目的元数据。
步骤 1003: IPTV AS在直播业务提供过程中触发当前播放内容相关的媒 体内容推荐。
步骤 1004: IPTV AS生成媒体内容推荐选项信息。
步骤 1005: IPTV AS向 BC-MF实体发送业务推荐选项信息交付指示， 该 指示消息中包含媒体内容推荐业务选项信息。
步骤 1006: BC-MF收到指示后， 将与节目相关媒体内容推荐选项信息通 过多播媒体传送通道发送给 IPTV终端，该与节目相关媒体内容推荐选项信息 作为独立 RTP数据流或封装于视频媒体流中传输，如封装于 MPEG-2 TS媒体 流中传输。
步骤 1007至 1011实施例 4所述的步骤 902至步骤 907相同， 此处不再 贅述。
实施例 6:媒体内容推荐装置根据用户侧设置的检测策略检测媒体内容推 荐触发事件， 该媒体内容推荐触发事件为与用户观看的直播（ LTV )节目相关 的内容， 并生成媒体内容推荐信息并传送给 IPTV终端， IPTV终端收到内容 通知后显示内容推荐信息， 其中所述媒体内容推荐装置位于 IPTV AS 中， BC-MF向 IPTV终端发送媒体内容推荐信息。 如图 11所示， 其步骤包括： 步骤 1101 : 直播业务会话初始。
步骤 1102: IPTV AS向 CPSF查询直播节目的元数据。
步骤 1103: IPTV AS在直播业务提供过程中根据预置的检测策略检测并 触发当前播放内容相关的媒体内容推荐。
步骤 1104: IPTV AS生成内容推荐信息。
步骤 1105: IPTV AS向 BC-MF发送业务推荐信息交付指示， 该指示消息 中包^某体内容推荐业务信息。
步骤 1106: BC-MF收到指示后， 将与节目相关媒体内容推荐信息通过多 播媒体传送通道发送给 IPTV终端，该与节目相关媒体内容推荐信息作为独立 RTP数据流或封装于视频媒体流传输， 如封装于 MPEG-2 TS媒体流中传输。
步骤 1107: IPTV终端呈现所述媒体内容推荐信息。
实施例 7:媒体内容推荐装置根据用户侧设置的检测策略检测媒体内容推 荐触发事件， 该媒体内容推荐触发事件为与用户观看的点播节目 （Content On Demand, COD )相关的媒体内容， 并生成媒体内容推荐信息并传送给 IPTV 终端， IPTV终端收到内容通知后显示内容推荐信息， 其中所述媒体内容推荐 装置位于 IPTV AS中。 如图 12所示， 其步骤包括：
步骤 1201 : 点播业务会话初始。
步骤 1202: IPTV AS向 CPSF查询点播节目元数据， 节目元数据包含关 联媒体内容的触发事件信息 , 该触发事件信息包括触发时机和关联的推荐媒 体内容， 触发时机指整个节目、 特定视频场景、 视频镜头、 视频帧和视频对 象等。
步骤 1203: IPTV AS感知媒体播放状态并根据预置的检测策略检测触发 事件。
步骤 1204: IPTV AS检测到触发事件并启动媒体内容推荐。
步骤 1205: IPTV AS生成媒体内容推荐信息或媒体内容推荐选项信息。 步骤 1206: IPTV AS向 IPTV终端发送媒体内容推荐信息。该媒体内容推 荐信息可以在 SIP MES SAGE/INFO/NOTIFY中携带传输。
步骤 1207: IPTV终端呈现所述媒体内容推荐信息。
实施例 8:媒体内容推荐装置根据用户侧设置的检测策略检测媒体内容推 荐触发事件， 该媒体内容推荐触发事件为与用户观看的点播节目 （Content On Demand , COD )相关的媒体内容， 并生成媒体内容推荐信息并传送给 IPTV 终端， IPTV终端收到内容通知后显示内容推荐信息， 其中所述媒体内容推荐 装置位于 IPTV MF中。 如图 13所示， 其步骤包括：
步骤 1301 : 点播业务会话初始。
步骤 1302: IPTV MF向 CPSF查询点播节目元数据， 节目元数据包含关 联媒体内容的触发事件信息， 该触发事件信息包括触发时机和关联的推荐内 容， 触发时机指整个节目、 特定视频场景、 视频镜头、 视频帧和视频对象等。
步骤 1303: MF感知媒体播放状态并根据预置的检测策略检测触发事件。 步骤 1304: MF检测到触发事件并启动媒体内容推荐。
步骤 1305: MF生成媒体内容推荐信息或媒体内容推荐选项信息。
步骤 1306: MF向 IPTV终端发送媒体内容推荐信息， 该媒体内容推荐信 息可以在 SIP MESSAGE/INFO中携带传输， 或者通过媒体控制信令 RTSP协 议， 如 RTSP Announce消息携带传输。
步骤 1307: IPTV终端呈现所述媒体内容推荐信息。
实施例 9:媒体内容推荐装置根据预置检测策略检测媒体内容推荐触发事 件， 并生成媒体内容推荐信息， IPTV终端离线， 媒体内容推荐装置将所述生 成的媒体内容推荐信息发送给所述 IPTV终端关联的终端上， 在本实施例中， 所述关联的终端为 IMS终端， 所述媒体内容推荐装置位于 IPTV AS中。 如图 14所示， 其步骤包括：
步骤 1401 : 用户通过 IPTV终端设置媒体内容推荐业务关联的 IMS终端 标识信息， 如 IMS公共用户身份标识（ IMS Public User Identifier, IMPU )。 步骤 1402: IPTV AS收到媒体内容推荐业务的参数设置请求后， 保存媒 体内容推荐业务的关联 IMS终端标识信息至 UPSF/XDMS。
步骤 1403: IMS终端向呈现服务器 ( Presence Server, PS )上报终端状态， 该 IMS终端状态为在线。
步骤 1404: IPTV终端向呈现服务器上报终端状态， 该 IPTV终端状态为 离线。
步骤 1405: IPTV AS根据预置的检测策略检测到媒体内容推荐事件并启 动媒体内容推荐。
步骤 1406: IPTV AS查询 IPTV终端以及与其关联的 IMS终端状态。 步骤 1407: IPTV AS检测到 IPTV终端离线而关联的 IMS终端在线， 这 时， IPTV AS生成媒体内容推荐信息。
步骤 1408: IPTV AS向 IMS终端发送所述媒体内容推荐信息， 该媒体内 容推荐信息携带在 SIP MESSAGE消息中传输。
步骤 1409: IMS终端收到携带媒体内容推荐信息 SIP MESSAGE消息后， 呈现该媒体内容推荐信息。
本发明实施例提供的媒体内容推荐方法、 装置和系统， 当检测到媒体内 容推荐触发事件时 , 可以根据预置的媒体内容推荐策略生成媒体内容推荐信 息， 使得媒体内容推荐信息生成方式多样， 解决了现有技术只能根据用户选 择的方式向用户发送媒体内容推荐信息， 造成媒体内容推荐业务形式单一， 不能满足 IPTV灵活的业务推荐需求的问题。由于所述媒体内容推荐信息是根 据预置的媒体内容推荐策略生成的， 所以解决了现有技术用户每次从网络获 取推荐的媒体内容时， 均需要根据 EPG菜单进行选择， 使得用户操作复杂的 问题。 本发明实施例提供的媒体内容推荐方法、 装置和系统， 推荐媒体内容 的形式更多， 用户获取推荐的媒体内容的方法更简单， 能够适用 IPTV灵活的 业务推荐需求。
本发明实施例提供的媒体内容推荐方法、 装置和系统， 应用于 IPTV网络 中， 实现对 IPTV终端的媒体内容推荐业务。
本领域普通技术人员可以理解实现上述实施例方法中的全部或部分步骤 是可以通过程序来指令相关的硬件完成， 所述的程序可以存储于一计算机可 读存储介质中， 如 ROM/RAM、 磁碟或光盘等。
以上所述， 仅为本发明的具体实施方式， 但本发明的保护范围并不局限 于此， 任何熟悉本技术领域的技术人员在本发明揭露的技术范围内， 可轻易 想到变化或替换， 都应涵盖在本发明的保护范围之内。 因此， 本发明的保护 范围应所述以权利要求的保护范围为准。

Claims

权利 要求 书
1、 一种媒体内容推荐方法， 其特征在于， 包括：
检测媒体内容推荐触发事件；
当检测到媒体内容推荐触发事件时， 根据预置的媒体内容推荐策略生成媒 体内容推荐信息；
将所述生成的媒体内容推荐信息发送给用户终端。
2、 根据权利要求 1所述的媒体内容推荐方法， 其特征在于， 所述检测媒体 内容推荐触发事件包括：
获取用户终端发送的媒体内容推荐信息请求；
根据所述媒体内容推荐信息请求 , 检测媒体内容推荐触发事件。
3、 根据权利要求 1所述的媒体内容推荐方法， 其特征在于， 所述检测媒体 内容推荐触发事件包括： 根据预置的检测策略检测媒体内容推荐触发事件。
4、 根据权利要求 3所述的媒体内容推荐方法， 其特征在于， 所述检测策略 由用户终端或者网络侧设置。
5、 根据权利要求 4所述的媒体内容推荐方法， 其特征在于， 当所述检测策 略由用户端设置时， 设置所述检测策略的步骤包括：
接收用户终端发送的媒体内容推荐信息订阅；
根据所述媒体内容推荐信息订阅设置所述检测策略。
6、 根据权利要求 2或 5所述的媒体内容推荐方法， 其特征在于， 所述媒体 内容推荐信息请求和媒体内容推荐信息订阅包括以下一种或一种以上的信息： 媒体内容类型、 媒体内容描述特征、 媒体内容标识或媒体内容偏移信息。
7、 根据权利要求 1所述的媒体内容推荐方法， 其特征在于， 所述媒体内容 推荐触发事件包括一下一种或一种以上的事件：
用户请求或订阅的媒体内容触发事件， 或者新节目上线事件， 或者与当前 播放的节目、 视频场景、 视频帧或者视频对象相关的媒体内容触发事件。
8、 根据权利要求 1所述的媒体内容推荐方法， 其特征在于， 当所述媒体内 容推荐信息包含媒体内容推荐选项信息时， 所述根据预置的媒体内容推荐策略 生成内容推荐信息之后， 还包括：
向用户终端发送媒体内容推荐选项信息；
接收用户终端根据所述媒体内容推荐选项信息生成的选择信息；
则所述将所述生成的媒体内容推荐信息发送给用户终端包括：
根据所述接收到的选择信息 , 将所述生成的媒体内容推荐信息发送给用户 终端。
9、 根据权利要求 1所述的媒体内容推荐方法， 其特征在于， 所述媒体内容 推荐策略包括以下一种或一种以上的策略：
通用媒体内容推荐策略， 或者个性化媒体内容推荐策略， 或者节目关联媒 体内容推荐策略。
10、 根据权利要求 1 所述的媒体内容推荐方法， 其特征在于， 所述媒体内 容推荐信息包括以下一种或者一种以上的信息：
媒体内容标识， 或者媒体内容描述特征， 或者媒体内容的访问控制信息， 或者媒体内容的控制逻辑信息。
11、 根据权利要求 1 所述的媒体内容推荐方法， 其特征在于， 所述将所述 生成的媒体内容推荐信息发送给用户终端包括：
获取用户终端的状态信息；
当所述用户终端为在线状态时， 将所述生成的媒体内容推荐信息发送给所 述用户终端；
或当所述用户终端为离线状态时， 将所述生成的媒体内容推荐信息发送给 预先设置的与该用户终端关联的终端。
12、 根据权利要求 1 所述的媒体内容推荐方法， 其特征在于， 所述将所述 生成的媒体内容推荐信息发送给用户终端包括： 将所述生成的媒体内容推荐信 息通过信令通道或者媒体通道发送给用户终端。
13、 根据权利要求 1 所述的媒体内容推荐方法， 其特征在于， 所述检测媒 体内容推荐触发事件之前， 还包括：
获取用户终端的媒体内容推荐业务状态信息；
则所述检测媒体内容推荐触发事件包括：
当所述用户终端的媒体内容推荐业务为激活状态时， 检测媒体内容推荐触 发事件。
14、 一种媒体内容推荐装置， 其特征在于， 包括：
触发事件检测单元， 用于检测媒体内容推荐触发事件；
媒体内容推荐信息生成单元， 用于当所述触发事件检测单元检测到媒体内 容推荐触发事件时， 根据预置的媒体内容推荐策略生成媒体内容推荐信息； 媒体内容推荐信息发送单元， 用于将所述媒体内容推荐信息生成单元生成 的媒体内容推荐信息发送给用户终端。
15、 根据权利要求 14所述的媒体内容推荐装置， 其特征在于， 所述触发事 件检测单元包括：
媒体内容推荐信息请求获取单元 , 用于获取用户终端发送的媒体内容推荐 信息请求；
检测单元， 用于根据所述媒体内容推荐信息请求获取单元获取的媒体内容 推荐信息请求， 检测媒体内容推荐触发事件。
16、 根据权利要求 14所述的媒体内容推荐装置， 其特征在于， 所述触发事 件检测单元还包括：
检测策略保存单元， 用于保存检测策略； 媒体内容推荐触发事件。
17、 根据权利要求 14所述的媒体内容推荐装置， 其特征在于， 还包括： 媒体内容推荐选项信息发送单元， 用于当所述媒体内容推荐信息生成单元 生成的媒体内容推荐信息包含媒体内容推荐选项信息时， 向用户终端发送媒体 内容推荐选项信息； 选择推荐信息接收单元， 用于接收用户终端根据所述媒体内容推荐选项信 息生成的选择信息；
所述媒体内容推荐信息发送单元， 还用于根据所述选择推荐信息接收单元 接收到的选择信息 , 将所述媒体内容推荐信息生成单元生成的媒体内容推荐信 息发送给用户终端。
18、 根据权利要求 14所述的媒体内容推荐装置， 其特征在于， 所述媒体内 容推荐信息发送单元包括：
用户终端状态信息获取单元， 用于获取用户终端的状态信息；
发送单元， 用于当所述用户终端状态信息获取单元获取的用户终端状态为 在线时， 将所述媒体内容推荐信息生成单元生成的媒体内容推荐信息发送给用 户终端， 当所述用户终端状态信息获取单元获取的用户终端状态为离线时， 将 所述媒体内容推荐信息生成单元生成的媒体内容推荐信息发送预先设置的与该 用户终端关联的终端。
19、 根据权利要求 14所述的媒体内容推荐装置， 其特征在于， 还包括： 媒体内容推荐业务状态获取单元， 用于获取用户终端的媒体内容推荐业务 状态信息；
所述触发事件检测单元， 还用于当所述媒体内容推荐业务状态获取单元获 取的用户终端的媒体内容推荐业务为激活状态时， 检测媒体内容推荐触发事件。
20、 根据权利要求 14至 19中任一权利要求所述的媒体内容推荐装置， 其 特征在于， 所述媒体内容推荐装置位于 IPTV应用服务器， 独立的内容推荐服务 器， 或者 IPTV媒体功能网元， 或者 IP多媒体子系统核心网元中。
21、 一种媒体内容推荐系统， 其特征在于， 包括：
媒体内容推荐装置， 用于当检测到媒体内容推荐触发事件时， 根据预置的 媒体内容推荐策略生成媒体内容推荐信息 , 发送该媒体内容推荐信息；
用户终端， 用于接收并显示所述媒体内容推荐装置发送的媒体内容推荐信 息。
22、 根据权利要求 21所述的媒体内容推荐系统， 其特征在于， 所述媒体内 容推荐装置通过信令路径或者媒体路径向用户终端发送媒体内容推荐信息。
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