WO2009109097A1

WO2009109097A1 - Advertisement playing method and advertisement playing network

Info

Publication number: WO2009109097A1
Application number: PCT/CN2009/000139
Authority: WO
Inventors: 薛松生; 瑞安·帕特里克
Original assignee: Xue Songsheng; Ryan Patrick
Priority date: 2008-03-07
Filing date: 2009-02-09
Publication date: 2009-09-11
Also published as: CN101256656A

Abstract

A method for playing the advertisement content on a playing apparatus is disclosed, comprising the following steps that: a user transmits a playing request instruction to a receiving unit of the playing apparatus via a remote client; if the information about the playing request inputted by the user satisfies the predetermined judgement condition in a control unit of the playing apparatus, the playing request will be received; the user directly transmits the playing content to the receiving unit of the playing apparatus via the remote client; the playing apparatus plays the contents. By applying the method, the user can actively and directly send the instruction to the playing apparatus at the indicated position, and transmit the content that the user requires to play to the playing apparatus for playing. An advertisement playing network is also provided, comprising at least one playing apparatus and at least one server communicated and connected with the playing apparatus, the user can actively log on the server website to interact with the server and select the playing apparatus and control the playing content.

Description

Advertising playing method and advertisement playing network

The invention relates to a method for playing information, in particular to a method for playing advertisement information in public. The invention also relates to a network for applying the method for advertisement play. Background technique

In today's society, in addition to radio, television, print, publications and other media, various types of commercial outlets, public office space, and even the streets are full of various types of advertising. Formally, these ads fall into two main categories: static and dynamic. Static advertisements refer to fixed billboards, light box advertisements, large banners, etc. Static advertisements are characterized by static advertisements, such as pictures or texts, and no multimedia functions such as sound and dynamic images; their contents are relatively simple, when needed When updating, the content of the advertisement is manually replaced. Dynamic advertisements mainly refer to dynamic multimedia audio/video advertisements played on playback devices. Compared with static advertisements, their content is rich and vivid and can be updated in time. Such multimedia advertisements are now available in various public places, such as Public transport facilities (buses, subways, taxis, etc.) as well as shopping malls and office buildings are widely used and universally adapted and accepted by the public.

However, the existing dynamic advertisement generally sets a playback device in a public place, and the playback device is connected to a video advertisement carrier's host (control center) by wire or wirelessly, and plays by the host to control different locations. The device transmits the information to be played to play the advertisement content. This form of dynamic advertising audience only passively watches the advertisement content pre-programmed and stored in the host as an audience. The advertisement distributor cannot actively and directly control the playback device to play the content that it wishes to play, that is, the playback device and the advertisement cannot be formed. Direct interaction between users, for example, if an ad serving user wants to play a segment on a playback device specified somewhere

Flash animation, only after first contacting the operator of the dynamic advertisement playing device, after reaching a commercial agreement, the user pre-made advertising content can be handed over to the video advertising operator, and then the carrier uses the traditional way from the operating host to its network. The designated playback device in the medium transmits the content for playback, and cannot be directly transmitted and controlled by the advertisement delivery user to play.

Therefore, the object of the present invention is to provide a novel dynamic advertisement playing method, which has obvious technical improvements and advantages over the existing dynamic advertisement playing system. Summary of the invention

The technical problem to be solved by the present invention is to provide a dynamic advertisement playing method of a new plough, which enables a user to actively and directly interact with a playing device, send an instruction to the playing device, and upload/transmit the content to be played, thereby The content is selectively played on a playback device at a suitable designated location.

In order to solve the above technical problem, the present invention provides a method for playing advertisement content on at least one playback device, including the following steps: The user directly transmits the user-prepared playback content to the receiving unit of the playback device through a remote client. The playback content from the remote user is received by the receiving unit of the playback device, and the content is played by the player of the playback device, ie, the display and the speaker, after being processed by the control unit of the playback device.

Since the user can directly communicate with the receiving unit of the playback device, the advertisement delivery user can actively and directly transmit the content desired to be played to the specified playback device, and play by the playback device. .

A further improvement of the present invention is: the playing method includes the step of the user transmitting a play request instruction to the receiving unit of the playing device through a remote client; the playing request command includes information determining the position of the playing device, thereby Enable the ad serving user to selectively play content on a suitable playback device at the specified location.

A further improvement of the present invention is that the advertisement playing method further includes a judging step of accepting the play request if the information input by the user regarding the play request satisfies all of the preset judgment conditions. The determining step may include a payment determining step of accepting the playing request if the user satisfies the payment condition. Through the setting of the payment program, the function of real-time payment can be realized, which can be preset by a certain amount or can be designed as a bidding system.

A further improvement of the present invention is that the user can communicate with the playback device and transmit the content to be played over the telephone network, the mobile telephone network or the Internet.

A further improvement of the invention resides in that the playback method comprises the step of precise positioning. By adding a GPS positioning device to the playback device of the present invention, the user can accurately determine the location of the playback device, thereby selecting a specific location to play the content. In addition, a temperature sensor can be set, and the camera collects and returns ambient factors (such as temperature, scene, etc.) to the user, so that the user can more accurately understand the situation around the playback device.

The present invention also provides an advertisement playing network, the playback network comprising at least one playing device and at least one server communicatively coupled to the playing device, wherein each of the playing devices includes a receiving unit for receiving a user directly uploading /transmitted content to be played; one broadcast And a control unit, connected to the receiving unit, for processing the received playing content, controlling the playing of the playing device; and a display and a speaker connected to the playing control unit for playing the content.

With the above advertisement playing network, the user can actively log in to the server website, interact with the server, select a playing device, control the playing content, and view the advertising content played on the designated playing device. DRAWINGS

1 is a flow chart of an advertisement playing method according to the present invention;

2 is a schematic diagram of a specific embodiment of an advertisement playing device according to the present invention;

3 is a schematic diagram of a second embodiment of an advertisement playing device according to the present invention; and FIG. 4 is a schematic diagram showing the composition of an advertisement playing network according to the present invention. detailed description

1 and 2, the present invention provides a new method for playing an advertisement on a dynamic advertisement playing device, wherein FIG. 1 is a flowchart of an advertisement playing method according to the present invention, and FIG. 2 is an advertisement playing according to the present invention. A schematic diagram of the specific application of the device. As shown in FIG. 2, the playback device mainly includes a receiving unit 1, a control unit 2, a player 3, that is, a display and a speaker (A/V), and a power supply device 4. The receiving unit 1 can communicate with a remote user through a telephone network, a mobile telephone network or the Internet. The control unit 2 includes a CPU processor, a memory and an I/O input and output for processing the received information and controlling the playing of the content. The display and speakers play the playback content processed by the control unit. According to FIG. 1, the definition is generally illustrated as an example and not a limitation. The dynamic advertisement playing method mainly includes the following steps:

Step 100: Receive user instructions

First, an advertisement delivery user who wishes to play the pre-made advertisement content transmits a request for a play request to the receiving unit 1 of the playback device through a remote client. Alternatively, the instruction may include information determining the location of the playback device. The playing method of the present invention provides a receiving unit 1 capable of communicating with a remote user on the playing device, so that the advertising user can actively and directly communicate with the playing device and send an instruction through various existing communication means, which has A playback device that is different from the existing playback method can only manage and control the passive form of the playback of the advertisement content through the host of the video advertisement operator. The receiving unit 1 may be any wired or wireless receiving terminal capable of receiving signals; the client may be a fixed telephone, a mobile phone or may be logged in to the Internet. Personal computers and other similar existing communication devices.

Step 200: Judgement step

After the playback device receives the play request command, a determination step is also provided. The judging step includes a series of preset judging conditions, and if the information input by the user regarding the play request satisfies all the preset judging conditions, the play request is accepted.

For example, the determining step may include a payment determining step of accepting the playing request if the user satisfies the payment condition. The payment program may preset a fixed price amount for different playing positions, playing time periods, and playing time lengths. If the user agrees and pays the comprehensive pricing according to each option thereof, the payment condition is satisfied, and the next step of receiving the playing content is performed. (Step 300), cancel the play request if the payment condition is not satisfied (step 500); alternatively, the payment program may also be set as a bidding program, after the playback device receives the play request command of the plurality of users, After the processing and calculation by the control unit 2, firstly, the user who has a high bid amount is accepted to accept the play request, and then proceeds to the following receiving and playing steps to play the content, and other users who have a lower bid amount wait in order, or Reject their play request. Of course, if the specific conditions are met, the payment program can be skipped to accept the play request and played for free.

The above description of the steps of the present invention is only intended to illustrate the concept and the principles of the present invention, and is not intended to limit the scope of the present invention. It will be understood that those skilled in the art can Appropriate modifications and changes are made based on the above inventive principles. These other possible embodiments may employ prior art means as well as future developments to implement the method of the present invention, but still fall within the scope of protection defined by the claims of the present invention.

Step 300: Receive playback content

After the control unit 2 of the playback device processes and accepts the request for playback by the user, the user transmits the content to be played by the user to the playback device through the client, and the receiving unit 1 of the playback device receives the content. Play the content. The content received by the receiving unit 1 can be temporarily stored in the memory of the control unit 2 of the playback device for playback.

Alternatively, the method of the present invention may further comprise a content determining step of setting a content filtering unit in the control unit of the playback device to review and filter the received content, if the content of the playback contains a violation of law or public morals. The content will not be played.

Step 400: Play

After the playback device receives the content transmitted by the user, content processing such as signal demodulation, decoding, etc. is performed by the control unit 2 of the playback device, and the display and the speaker are controlled for playback. According to The customer's settings, the content can be played in real-time or scheduled (scheduled).

In some applications, the above-mentioned send/receive play request command and the judging step may be omitted, and the advertisement delivery user directly transmits the content to be played back to the playback device and then directly broadcasts by the playback device.

A specific embodiment of a playback device implementing the above-described advertisement playing method is described in FIG. The playback device includes a receiving unit 1, which can be any wired or wirelessly receivable terminal device, and communicates with the outside world through the Internet, a telephone network or a mobile telephone network, to implement interaction between the advertising user and the playing device; The control unit 2 may be a combination of one or more of a PC, an industrial computer, a single chip microcomputer, and an embedded operating platform, including a standard CPU, a memory, an input and output device, etc.; the player 3 may be a prior art Any display and speakers, such as LED, LCD, 0LCD display. The communication unit between the receiving unit 1, the control unit 2 and the player 3, through the setting of the receiving unit 1, enables the advertiser to directly communicate with the playing device, and the receiving unit 1 receives the user's instruction and needs to play. The content is then processed by the control unit 2 and the player 3 is controlled to play. The playback control unit 2 of the present invention can control only one player 3. At this time, the playback control unit 2 and the player 3 can also be configured as an all-in-one machine; of course, the playback control unit 2 can also control multiple players 3 at the same time. At this time, the playback control unit 2 can remotely control a plurality of players. Of course, the playback device 3 of the present invention also includes a power source 4 that provides power, as well as other functional units and components that are well known in the art, which are well known to those of ordinary skill in the art, for the sake of brevity and clarity. The detailed description thereof is omitted.

Further, as shown in Fig. 3, another specific embodiment of a playback apparatus implementing the above-described advertisement playing method will be described. The GPS positioning device 5 can be provided on the playback devices disposed in different geographical locations, whereby the user can accurately determine the location of each player device 3 to select the player 3 at the appropriate location for advertisement playback. The player device 3 may further be provided with an additional device such as a camera 6, a thermometer 7, and the like for collecting environmental factors such as temperature and scene around the player 3, and transmitting the same to the user.

Referring to FIG. 4 again, the present invention also discloses a dynamic advertisement playing network, which includes a plurality of the above-mentioned playing devices D1-n, and at least one server 8 that implements central control communication with the playing device. . Each playback device can be distinguished by an address code, for example, by using a telephone number or an IP address. Each of the playback devices includes a receiving unit for receiving content to be directly uploaded/transmitted by the user; a playback control unit, Connected to the receiving unit for processing received information and playing content, controlling playback of the playing device; and a display and a speaker connected to the playback control unit for playing content. The playing of the content may be real-time or scheduled.

With the above advertisement playing network, the user can actively log in to the server web address, interact with the server and control the playing content, and can view the advertising content played on the designated playing device.

Claims

Claim

A method for playing advertisement content on a playback device, comprising the steps of:

The playing content is directly transmitted by the user to the receiving unit of the playing device through the client; the content is played by the playing device.

2. The method of claim 1, wherein: the playing method comprises the step of the user transmitting a play request command to the receiving unit of the playing device via a client.

3. The method according to claim 2, wherein: the play request instruction includes information for determining a location of the playback device.

4. The method according to claim 1, wherein: the playing of the content may be real time playing or timed playing.

5. The method of claim 1 wherein: the user communicates with the playback device over the telephone network, the mobile telephone network, or the Internet and transmits the content to be played.

6. The method of claim 1 wherein: the method of playing an advertisement comprises the step of accurately selecting an advertisement play location.

7. The method of claim 1 wherein: the method of playing an advertisement comprises the step of collecting ambient factors and returning to the user.

The method according to any one of claims 1 to 7, further comprising: a determining step of accepting the play request if the information about the play request input by the user satisfies all preset determination conditions .

9. The method of claim 8, wherein: the determining step comprises a payment determining step of accepting the play request if the user satisfies the payment condition.

10. An advertisement playing network, characterized in that the playing network comprises:

At least one playback device and at least one server communicatively coupled to the playback device, wherein each of the playback devices includes a receiving unit for receiving content to be played directly from the user; a playback control unit, The receiving unit is connected to process the received playing content, and controls the playing of the playing device; and the display and the speaker are connected to the playing control unit for playing the content; the user may actively log in to the server website to interact with the server. Select a playback device and control the playback content.