CN1909024A - Interdynamic advertisement watching board - Google Patents
Interdynamic advertisement watching board Download PDFInfo
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- CN1909024A CN1909024A CN 200510091931 CN200510091931A CN1909024A CN 1909024 A CN1909024 A CN 1909024A CN 200510091931 CN200510091931 CN 200510091931 CN 200510091931 A CN200510091931 A CN 200510091931A CN 1909024 A CN1909024 A CN 1909024A
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Abstract
The provided interactive ad board comprises: a display screen, a sensing module to sense and detect external variation to notify the control module, and a display-control module to control the proper content by some times and frequency, wherein the last two parts couple with the screen.
Description
Technical field
The present invention relates to a kind of sign board device, particularly relate to a kind of sign board device of interactive variation ad content.
Background technology
Advertisement plate is modal marketing mode, its objective is company is just informed the consumer at product sold by advertisement plate.
Advertisement plate in the past is the advertisement plate of plane formula, can only show fixing content of good, because ad content is fixed and be single, can give the stronger advertising impression of consumer, but also because content is fixed, the merchandise news that the consumer obtained is limited.And in the same area, there is different consumption group processes the different periods, can't change but be limited to the advertisement plate content, usually can only set the billboard content at specific consumption group, make the decline of ad break benefit.
Yet,, the video wall of employing or large LED screen are arranged now as advertisement plate along with the progress of science and technology.These advertisement plates are the ad content repeat playing that will prerecord, because ad content can be performed introduction by animation or true man, so content is active, and can be in the different periods, at the consumption group broadcast specific advertisement of most probable through advertisement plate, advertisement benefit is preferable.
Yet above-mentioned two kinds of advertisement plate patterns all are to provide ad content to the consumer passively, that is to say, all advertisement broadcast slots and corresponding advertising content have all been set by the engineering staff and finished fixing and periodically broadcast.Yet this unilateral decision and fixing broadcast mode owing to can not cooperate actual conditions to change ad content, therefore can not reach maximum advertisement benefit.
Therefore, be a long felt need for and a kind ofly can solve the problems referred to above according to the advertisement plate that the actual environment condition is initiatively exported the particular advertisement content.
Summary of the invention
Therefore, fundamental purpose of the present invention is to provide a kind of advertisement plate that can initiatively export the particular advertisement content according to the actual environment condition.
Another object of the present invention provides a kind ofly can initiatively change the advertisement plate of the advertisement of broadcasting.
According to above-mentioned purpose, the invention provides a kind of interdynamic advertisement watching board, comprise a display screen, a sensing module and a transmit control module.Wherein, sensing module and transmit control module all are coupled to display screen, and sensing module is used for sensing external environment variable, and with the result notification transmit control module, broadcast the particular advertisement content that is fit to this environmental variance with this on screen.
According to another object of the present invention, the invention provides a kind of interdynamic advertisement watching board, comprise a display screen, a load module, a sensing module and a transmit control module.Wherein, sensing module and transmit control module all are coupled to display screen, and sensing module is used for sensing external environment variable, and with the result notification transmit control module, broadcast the particular advertisement content that is fit to this environmental variance with this on screen.Load module is coupled to this display screen, is mainly used to the purposes as the input of the interaction between interdynamic advertisement watching board of the present invention and the consumer.
According to another purpose, the invention provides a kind of method of broadcasting advertisement, at first set the corresponding relation for the treatment of advertisement and sensor die interblock, then sensor assembly continues the monitoring environment condition, and send monitored results to transmit control module, on display, broadcast the advertisement of specific group according to the environmental baseline that sensor assembly transmitted at last.
Description of drawings
Fig. 1 is the synoptic diagram of interdynamic advertisement watching board of the present invention.
Fig. 2 is the operational flowchart of interdynamic advertisement watching board of the present invention.
Fig. 3 is the synoptic diagram of the interdynamic advertisement watching board of another embodiment of the present invention.
Element conventional letter brief description
100 interdynamic advertisement watching boards, 102 display screens
104 load modules, 106 sensing modules
108 transmit control modules, 116 coupling arrangements
120 video cameras, 122 analysis software module
201～205 steps
Embodiment
As shown in Figure 1, it is the synoptic diagram of interdynamic advertisement watching board of the present invention.Interdynamic advertisement watching board 100 comprises a display screen 102, a load module 104, a sensing module 106 and a transmit control module 108.
Sensing module 106 and transmit control module 108 all are coupled to display screen 102, and sensing module 106 is used for sensing external environment variable, and with result notification transmit control module 108, broadcast the particular advertisement content that is fit to this environmental variance with this.Store a plurality of advertisements for the treatment of in the transmit control module 108, and these a plurality of prior and sensing module 106 setting corresponding relations of advertisement for the treatment of, when the environmental variance that is sensed when sensing module 106 reached setting value, this transmit control module 108 can broadcast corresponding advertisement.Sensing module 106 can be the average velocity sensor of a temperature sensor, a humidity sensor, a sensor noise, a color sensor, a vehicle etc., or the combination of above-mentioned multiple sensors.Load module 104 for example is a keyboard or mouse, is coupled to this display screen 102, and it mainly is intended for the purposes of interactive input between interdynamic advertisement watching board 100 of the present invention and the consumer.Display screen 102 can be a video wall, a light emitting diode indicator or a LCD etc.It should be noted that between transmit control module 108 of the present invention and the display screen 102 and can wired or wireless mode connect that therefore described transmit control module also can be a remote playing control module.In one embodiment, suppose that interdynamic advertisement watching board 100 employed sensing modules 106 are temperature sensors, then the environmental variance of being monitored is exactly an environment temperature, and in the process of playing advertisements, sensor assembly 106 will continue the monitoring environment temperature.Before use interdynamic advertisement watching board 100 of the present invention carries out ad playing, should preestablish the corresponding relation for the treatment of between advertisement and the sensor assembly 106.For example, if ad content to be broadcast be ice cream advertisement, cold drink advertisement or summer wear advertisements, when the demand of high more these class commodity of temperature will roll up, just have positive correlation with temperature, therefore, the high more advertisement benefit of temperature is good more.At this moment, transmit control module 108 should preestablish a specified temp, and when the measured environment temperature of sensor assembly 106 during greater than a particular value, transmit control module 108 just forces to broadcast above-mentioned particular advertisement.It should be noted that, remaining advertisement can be divided into several temperature groups, the corresponding different respectively specified temp stages, after sensor assembly 106 is with measured environment temperature notice transmit control module 108, can export the advertisement of specific group and on display 102, broadcast according to the temperature stage that sets.
The above embodiments according to the present invention, can will treat that advertisement is divided into the corresponding different respectively temperature stage of three temperature groups, temperature stage of corresponding 23 ℃～24 ℃ of the first advertisement group for example, the temperature stage that the second advertisement group is corresponding 24 ℃～26 ℃, and the temperature stage of corresponding 26 ℃～28 ℃ of the 3rd advertisement group.When interdynamic advertisement watching board 100 of the present invention carries out ad playing, at first sensor assembly 106 is with measured environment temperature notice transmit control module 108, transmit control module 108 is just according to measured temperature, exports corresponding advertisement group and plays on display 102.With regard to a Temperature Distribution, usually the temperature contrast of morning or evening and noon is quite big, if in traditional ad playing mode, its ad playing is to treat that advertisement is presented on the display screen 102 in proper order, no matter and therefore the temperature height usually causes the advertisement of broadcast and ambient temperature inharmonious.Yet interdynamic advertisement watching board 100 of the present invention can address the above problem fully.It should be noted that in other embodiments sensor assembly 106 is not limited to temperature sensor.
For example, in another embodiment, suppose that interdynamic advertisement watching board 100 is to be erected at by the main roads, its main subject of a sale is motorist or passenger, this moment, employed sensing module 106 was vehicle average velocity sensors, and its environmental variance of monitoring is exactly the average velocity of vehicle.Same, before use interdynamic advertisement watching board 100 of the present invention carries out ad playing, should preestablish the corresponding relation for the treatment of between advertisement and the sensor assembly 106.If Vehicle Speed is quite fast, the passenger can not completely finish watching one section animated advertising content in the car, at this moment if hope obtains reasonable advertisement benefit and should use simple billboard.And in traffic congestion or when waiting red light, for passenger in the car, will be more interesting to the animated advertising content.At this moment, transmit control module 108 just preestablishes a speed of a motor vehicle average velocity, the average speed that is sensed when sensor assembly 106 is during greater than a particular value, transmit control module 108 broadcasts on display 102 with regard to the output plane ad content, and when the speed of a motor vehicle was lower than a mean value, transmit control module 108 was just exported the animated advertising content and is broadcasted on display 102.
Because of the difference of traffic, can cause the difference of average speed, if take into account the speed of a motor vehicle and only market with billboard, can cause the not attractive and forfeiture customer base of ad content.Otherwise, if carry out ad playing, being higher than in the speed of a motor vehicle under the situation of certain speed in the animation mode, ad content often flashes and mistake, and it is burnt to cause commodity to lose on the contrary.Yet interdynamic advertisement watching board 100 of the present invention can change the advertisement output mode by the measured average speed of sensor assembly 106, therefore can address the above problem fully.Though it should be noted that in this manual only with above-mentioned two embodiment the specific embodiment of the present invention to be described, the present invention is not limited to the foregoing description.For example, in other embodiments, sensor assembly 106 can be formed jointly by several different sensors, in other words, by multiple different sensor, can broadcast in addition more condition restriction of condition to advertisement, further meets ambient conditions.For example, as if the sensor with above-mentioned two embodiment, when promptly temperature sensor and vehicle average velocity sensor were incorporated in the same sensor assembly 106, restrictive condition at this moment comprised average speed and ambient temperature.In other words, when environment temperature on every side reaches a moment, transmit control module 108 will broadcast corresponding advertisement on display 102, but can consider the average speed that sensor assembly 106 is measured this moment simultaneously, and animated advertising or billboard are broadcasted in decision.
On the other hand, as shown in Figure 3, sensing module 106 of the present invention also can add an analysis software module 122 by a video camera 120 and be formed.Wherein video camera 120 is used for taking surrounding environment, and analysis software module 122 can be analyzed taken picture, analysis result is sent to transmit control module 108 again, the broadcast of control ad content.For example, in one embodiment, can photograph, analyze by 122 couples of taken crowds of analysis software module then by 120 couples of crowds of video camera, for example can analyze the habited color of most crowds, broadcast the particular advertisement content according to analysis result then.Wherein analysis software module can be carried out analysis that number analysis, car quantitative analysis, the analysis of car average velocity, color analysis, article distance analysis or People's Bank of China walk speed etc.It should be noted that application of the present invention is not limited in advertisement plate, for example can also be applied on the signboard in shop.For example, can on signboard, add an average speed sensor assembly, when the average speed on the road that is closed on is lower than certain value, introduce commodity in the shop in the mode of animation, and when average speed during greater than certain value, the just fixing title that shows the shop.
On the other hand, interdynamic advertisement watching board 100 of the present invention also can an external input media 104, just allows the consumer carry out interaction by this input media 104 with ad content.Because interdynamic advertisement watching board 100 of the present invention can be so that ad content be fit to the subject of a sale more by using sensor assembly 106.Therefore, more can by with subject of a sale's interaction, for example allow the user carry out specific recreation, and lock specific consumption group by input media 104.In addition, interdynamic advertisement watching board 100 of the present invention also can pass through a coupling arrangement 116 external networks, and by network on-line, wireless or wired connection is upgraded ad content, or with consumer's interaction.
Referring to Fig. 2, shown in it operating process of interdynamic advertisement watching board 100 of the present invention, please also refer to Fig. 1.Before use interdynamic advertisement watching board 100 of the present invention carries out ad playing, at first preestablish the corresponding relation for the treatment of between advertisement and the sensor assembly 106 in step 201, for example, if employed sensing module 106 is temperature sensors, just remaining advertisement should be divided into several temperature groups, the corresponding different respectively specified temp stages.Then in step 203, sensor assembly 106 will continue the monitoring environment temperature, and send monitored results to transmit control module 108.At last, in step 205, the temperature that transmit control module 108 will be transmitted according to sensor assembly 106 is broadcasted the advertisement of specific group on display 102.
In sum, interdynamic advertisement watching board of the present invention comprises a display, a sensor assembly and a transmit control module at least.The present invention utilizes the sensor assembly of its at least one sensor that comprises to come the sensing ambient environmental conditions, and then broadcasts the ad content that is fit under this environmental baseline.At first preestablish the corresponding relation for the treatment of between advertisement and the sensor assembly, then, sensor assembly continues the monitoring environment condition, and send monitored results to transmit control module, and transmit control module will broadcast the advertisement of specific group according to the environmental baseline that sensor assembly transmitted on display.
Though the present invention is illustrated with an aforesaid preferred embodiment; yet this embodiment is used for limiting the present invention; any technician that this field is familiar with; in not exceeding invention thought of the present invention and scope; should various modifications may be made and modify, so protection scope of the present invention should be as the criterion with claim scope required for protection.
Claims (12)
1. advertisement plate device, this device comprises at least:
One display device;
One sensing module couples this display device, is used for senses environmental conditions, and sends a sensing value; And
One transmit control module couples this display device, is used for receiving this sensing value, and broadcasts for this display device according to this sensing value output corresponding advertising content.
2. advertisement plate device as claimed in claim 1 is characterized in that, also comprises a load module, couples this display device, is used for importing specific message according to ad content.
3. advertisement plate device as claimed in claim 2 is characterized in that, described load module is a keyboard or a mouse.
4. advertisement plate device as claimed in claim 1 is characterized in that, described display device is a video wall, a light emitting diode indicator or a LCD.
5. advertisement plate device as claimed in claim 1 is characterized in that described sensing module comprises a sensor at least.
6. advertisement plate device as claimed in claim 5 is characterized in that, described sensor is the combination of a temperature sensor, a humidity sensor, a sensor noise, a color sensor, a vehicle average velocity sensor or the sensor.
7. advertisement plate device as claimed in claim 1 is characterized in that, described environmental baseline is the combination of temperature, humidity, noise, color, vehicle average velocity or above-mentioned environmental baseline.
8. advertisement plate device as claimed in claim 1 is characterized in that, comprises that also a coupling assembling is used for external network.
9. advertisement plate device as claimed in claim 1 is characterized in that described transmit control module is coupled to this display device in the wireless connections mode.
10. want 1 described advertisement plate device as right, it is characterized in that, described sensing module comprises a video camera and an analysis software module at least, and wherein this analysis software module is used for analyzing the captured picture of this video camera.
11. advertisement plate device as claimed in claim 10 is characterized in that, described analysis software module can be analyzed number, car quantity, car average velocity, color, article distance or personnel's gait of march.
12. a method of broadcasting advertisement, this method comprises at least:
Make up and the corresponding advertisement of this at least one environmental baseline according at least one environmental baseline;
This at least one environmental baseline of sensing; And
According to this sensing result, play corresponding advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510091931 CN1909024A (en) | 2005-08-05 | 2005-08-05 | Interdynamic advertisement watching board |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510091931 CN1909024A (en) | 2005-08-05 | 2005-08-05 | Interdynamic advertisement watching board |
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| CN1909024A true CN1909024A (en) | 2007-02-07 |
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| CN 200510091931 Pending CN1909024A (en) | 2005-08-05 | 2005-08-05 | Interdynamic advertisement watching board |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009109097A1 (en) * | 2008-03-07 | 2009-09-11 | Xue Songsheng | Advertisement playing method and advertisement playing network |
| CN101996536A (en) * | 2010-08-24 | 2011-03-30 | 北京水晶石数字科技有限公司 | Intelligent display method |
| CN101499176B (en) * | 2008-01-30 | 2011-08-31 | 中国科学院自动化研究所 | Video game interface method |
| CN102194374A (en) * | 2010-03-02 | 2011-09-21 | 大众电脑股份有限公司 | System and method for automatically displaying advertisement |
| CN102737609A (en) * | 2012-06-27 | 2012-10-17 | 优视科技有限公司 | Electronic advertisement display equipment and control device and control method for display equipment |
| TWI474270B (en) * | 2011-09-28 | 2015-02-21 | Interactive kanban system, interactive methods and kanban | |
| CN105279999A (en) * | 2014-05-28 | 2016-01-27 | 中国电信股份有限公司 | Method, terminal, server and system for processing LED broadcast information |
| CN105303971A (en) * | 2015-11-23 | 2016-02-03 | 成都市嘉艺文化传播有限公司 | Advertising box capable of being adjusted automatically |
| CN105303978A (en) * | 2015-11-23 | 2016-02-03 | 成都市嘉艺文化传播有限公司 | Self-adaptive advertising box |
| CN106297635A (en) * | 2016-09-08 | 2017-01-04 | 淮南市农康文化传媒有限公司 | A kind of multi-period control feedback method based on culture medium equipment |
| CN106960638A (en) * | 2017-05-09 | 2017-07-18 | 颜成宇 | A kind of interactive advertisement installation |
| CN109949086A (en) * | 2019-03-12 | 2019-06-28 | 东莞市美誉信息科技有限公司 | Advertisement broadcast method, device, service background and computer readable storage medium |
| CN113129040A (en) * | 2019-12-30 | 2021-07-16 | 西安诺瓦星云科技股份有限公司 | Media playing method, device and system |
-
2005
- 2005-08-05 CN CN 200510091931 patent/CN1909024A/en active Pending
Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101499176B (en) * | 2008-01-30 | 2011-08-31 | 中国科学院自动化研究所 | Video game interface method |
| WO2009109097A1 (en) * | 2008-03-07 | 2009-09-11 | Xue Songsheng | Advertisement playing method and advertisement playing network |
| CN102194374A (en) * | 2010-03-02 | 2011-09-21 | 大众电脑股份有限公司 | System and method for automatically displaying advertisement |
| CN102194374B (en) * | 2010-03-02 | 2012-11-21 | 大众电脑股份有限公司 | System and method for automatically displaying advertisement |
| CN101996536A (en) * | 2010-08-24 | 2011-03-30 | 北京水晶石数字科技有限公司 | Intelligent display method |
| TWI474270B (en) * | 2011-09-28 | 2015-02-21 | Interactive kanban system, interactive methods and kanban | |
| CN102737609A (en) * | 2012-06-27 | 2012-10-17 | 优视科技有限公司 | Electronic advertisement display equipment and control device and control method for display equipment |
| CN102737609B (en) * | 2012-06-27 | 2015-02-18 | 优视科技有限公司 | Electronic advertisement display equipment and control device and control method for display equipment |
| CN105279999A (en) * | 2014-05-28 | 2016-01-27 | 中国电信股份有限公司 | Method, terminal, server and system for processing LED broadcast information |
| CN105279999B (en) * | 2014-05-28 | 2018-09-11 | 中国电信股份有限公司 | A kind of method, terminal, server and the system of processing LED broadcast informations |
| CN105303971A (en) * | 2015-11-23 | 2016-02-03 | 成都市嘉艺文化传播有限公司 | Advertising box capable of being adjusted automatically |
| CN105303978A (en) * | 2015-11-23 | 2016-02-03 | 成都市嘉艺文化传播有限公司 | Self-adaptive advertising box |
| CN106297635A (en) * | 2016-09-08 | 2017-01-04 | 淮南市农康文化传媒有限公司 | A kind of multi-period control feedback method based on culture medium equipment |
| CN106960638A (en) * | 2017-05-09 | 2017-07-18 | 颜成宇 | A kind of interactive advertisement installation |
| CN109949086A (en) * | 2019-03-12 | 2019-06-28 | 东莞市美誉信息科技有限公司 | Advertisement broadcast method, device, service background and computer readable storage medium |
| CN113129040A (en) * | 2019-12-30 | 2021-07-16 | 西安诺瓦星云科技股份有限公司 | Media playing method, device and system |
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Open date: 20070207 |