CN102737609B - Electronic advertisement display equipment and control device and control method for display equipment - Google Patents

Electronic advertisement display equipment and control device and control method for display equipment Download PDF

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Publication number
CN102737609B
CN102737609B CN201210217734.6A CN201210217734A CN102737609B CN 102737609 B CN102737609 B CN 102737609B CN 201210217734 A CN201210217734 A CN 201210217734A CN 102737609 B CN102737609 B CN 102737609B
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China
Prior art keywords
display
information
display device
signal
control
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Expired - Fee Related
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CN201210217734.6A
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Chinese (zh)
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CN102737609A (en
Inventor
梁捷
俞永福
何小鹏
朱顺炎
张德顺
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Alibaba China Co Ltd
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Ucweb Inc
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Publication of CN102737609B publication Critical patent/CN102737609B/en
Expired - Fee Related legal-status Critical Current
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  • Controls And Circuits For Display Device (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Control Of Indicators Other Than Cathode Ray Tubes (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses electronic advertisement display equipment and a control device and a control method for the display equipment. The control device for the display equipment comprises a lamplight inductor and a control module, wherein the lamplight inductor is used for inducing light signals generated by electronic equipment and generating induction signals according to the light signals; and the control module is respectively connected with the lamplight inductor and a display module of the display equipment, is used for receiving the induction signals generated by the lamplight inductor, and controls the display module to display preset information when receiving the induction signals. When a user uses the electronic equipment capable of generating the light signals to shoot current displayed contents of the display equipment, the display equipment is triggered to display the preset information, and a man-machine interaction function of the display equipment is strengthened.

Description

The control device of display device and control method and e-advertising display device
Technical field
The present invention relates to circuit field, in particular to a kind of control device of display device and control method and e-advertising display device.
Background technology
At present, a lot of e-advertising display device is set in the occasion such as bus stop, market, by multimedia messagess such as these e-advertising display device showing pattern, sound, animations.Increasing e-advertising display device starts with Quick Response Code, and object allows user be taken pictures by handheld device, can obtain the information of this Quick Response Code after the process of Additional Specialty software, such as network address, price, address, name of product etc.But this propagate method is unidirectional, and cannot carry out alternately with passerby, client, the effect of publicity is poor.Such as user aims at after Quick Response Code takes pictures, and this e-advertising display device is without any the change of interactive quality.
For the problem of e-advertising display device man-machine interaction difference in correlation technique, at present effective solution is not yet proposed.
Summary of the invention
The present invention aims to provide a kind of control device of display device and control method and e-advertising display device, to solve the problem of e-advertising display device man-machine interaction difference in prior art.
To achieve these goals, according to an aspect of the present invention, a kind of control device of display device is provided.
Control device according to display device of the present invention comprises: light induction device, and for the light signal that induced electricity subset produces, generate induced signal according to light signal, wherein, electronic equipment is any equipment that can produce light signal outside display device; And control module, being connected respectively with light induction device with the display module of display device, for the induced signal that receiving light optical inductor generates, and when receiving induced signal, controlling display module display presupposed information.
Further, this device also comprises: noise reduction module, is connected between light induction device and control module, pre-conditioned for judging whether induced signal meets, and when induced signal meets pre-conditioned, induced signal is inputed to control module.
Further, pre-conditionedly to comprise: the intensity of induced signal is within the scope of preset strength; And/or the duration of induced signal is within the scope of preset durations.
Further, light induction device is photoelectric sensor.
To achieve these goals, according to a further aspect in the invention, a kind of e-advertising display device is provided.
E-advertising display device according to the present invention comprises the control device of any one display device provided by the invention.
To achieve these goals, according to a further aspect in the invention, a kind of control method of display device is provided.
Control method according to display device of the present invention comprises: the light signal that induced electricity subset produces, wherein, electronic equipment is any equipment that can produce light signal outside display device; Induced signal is generated according to light signal; And show presupposed information according to the display module of actuated signal control display device.
Further, before according to actuated signal control display module display presupposed information, the method also comprises: judge whether induced signal meets pre-conditioned; When induced signal meets pre-conditioned, according to actuated signal control display module display presupposed information.
Further, pre-conditionedly to comprise: the intensity of induced signal is within the scope of preset strength; And/or the duration of induced signal is within the scope of preset durations.
Further, control display module equipment display presupposed information to comprise: the displaying contents controlling display device switches to the second information by the first information, and wherein, the second information is the related information of the first information.
Further, control display module display presupposed information to comprise: the digital indicator change triggering display device; And to control the displaying contents of display module be the information that digital indicator after change is corresponding.
By the present invention, adopt and comprise with the control device of the display device of lower part: light induction device, for the light signal that induced electricity subset produces, generate induced signal according to this light signal; And control module, be connected respectively with the display module of display device with light induction device, for the induced signal that receiving light optical inductor generates, and when receiving induced signal, control display module display presupposed information, can when user uses the content with the current display of electronic equipment shooting display device of flashlamp, trigger display device display presupposed information, reach the object with customer interaction, solve the problem of e-advertising display device man-machine interaction difference, and then reach the effect of display device man-machine interaction.
Accompanying drawing explanation
The Figure of description forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the block diagram of the control device of display device according to the embodiment of the present invention;
Fig. 2 is the display device operating diagram according to the embodiment of the present invention;
Fig. 3 is the schematic diagram of e-advertising display device according to a first embodiment of the present invention;
Fig. 4 (a) and Fig. 4 (b) is the schematic diagram of e-advertising display device according to a second embodiment of the present invention; And
Fig. 5 is the process flow diagram of the control method of display device according to the embodiment of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
Fig. 1 is the block diagram of the control device of display device according to the embodiment of the present invention, and as shown in Figure 1, this display device comprises display module 20, and this control device comprises light induction device 40 and control module 60.
Wherein, this display device can be window advertising display device, be arranged on the public areas such as public transport, subway, market, for showing advertising message, can be also electrical screen display device, being arranged on the office field such as office building, school, for playing bulletin, publish information etc., display module 20, for showing information, can be the display device arbitrarily such as display panel, LCDs, LED display module.
Light induction device 40 can respond to flashlamp within the specific limits, for the light signal that induced electricity subset flashlamp produces, and generate induced signal according to light signal, wherein, this electronic equipment can for any equipment that can produce light signal outside display device.Major part electronic equipment, such as camera, mobile phone, PDA, iPod, touch etc. have the equipment of flashlamp, when taking pictures, flashlamp can glimmer, produce light signal, the behavior of taking pictures of user responded to by the light induction device 40 of this embodiment by responding to this flicker, thus after user takes pictures, display device gives certain response, realizes the interaction of display device and user.Wherein, light induction device 40 is preferably photoelectric sensor, and the light signal sensed is converted into electric signal.
Control module 60 is connected with light induction device 40 respectively with display module 20, for the induced signal that receiving light optical inductor 40 generates, and when receiving induced signal, controlling display module 20 and showing presupposed information.Wherein, presupposed information can for the information be associated with current display information, and such as, current display information is the advertisement outline of a certain businessman, and presupposed information is set to the concrete sales promotion information of this merchant advertisement; Presupposed information also can be next information of current display information, such as: all display information is carried out presort, the sequence number that each display information is corresponding different, when current display information is No. 1 information, presupposed information is No. 2 information; Presupposed information can be arranged arbitrarily as required, illustrates no longer one by one herein.
In this embodiment, when user is by electronic equipment shooting display module 20 current display information, light induction device 40 senses the light signal that the flashlamp of electronic equipment produces, and generate induced signal and send control module 60 to, control module 60 controls display module 20 and shows presupposed information when receiving induced signal, complete advertisement switching or triggered digital display and add the interbehavior such as 1.
Adopt this embodiment, when user uses the content with the current display of electronic equipment shooting display device of flashlamp, when also namely user is interested in current display information, trigger display device display presupposed information, carry out alternately, enhancing display device man-machine interaction effect with client.
Meanwhile, when display device shows multiple advertisement, only need the approximate contents of each advertisement of roll display, increase the rolling number of times of each advertisement, make advertising results better.Such as discounting activity is carried out in certain market, only need show discounting amplitude, discounting time and address, market etc., only when user is interested in a certain advertisement, when taking the approximate contents of this advertisement, light induction device 40 senses blinker signal, control module 60 controls display module 20 and shows the advertisement particular content preset, such as, comprise the concrete content of good in this market, bonus information, prize drawing information etc. details.
Fig. 2 is the display device operating diagram according to the embodiment of the present invention, this display device is the equipment for showing advertisement, as shown in Figure 2, receive the light of flashlamp generation at light induction device after, output circuit signal, except the equipment of making an uproar (being also noise reduction module) is after receiving circuit signal, by decision circuitry signal, light is judged, it is pre-conditioned whether decision circuitry signal meets, when circuit signal meets pre-conditioned, circuit signal is inputed to the control module in advertisement mutual induction control system, with the information that the display screen display controlling display device is preset, complete the interaction with user.
Adopt this embodiment, before the interaction controlling display device and user, the signal that light induction device exports is judged, only when judged result meets pre-conditioned, when determining that the signal that light induction device senses is blinker signal, just can send signal notice advertisement mutual induction control system, thus improve interactive accuracy.
Preferably, the pre-conditioned intensity comprising circuit signal is within the scope of preset strength, the corresponding strength range being produced circuit signal by flashlamp of this preset strength scope, the circuit signal intensity corresponding compared with light such as normal lighting lamps due to the circuit signal intensity that flashlamp is corresponding is strong, thus, by the detection of signalization intensity, the other light sources such as indoor light can be avoided the impact of display device, reduce False Rate.
Preferably, the pre-conditioned duration also comprising circuit signal is within the scope of preset durations, the duration ranges of the corresponding flashlamp of this preset durations, the duration corresponding compared with light such as normal lighting lamps due to the duration that flashlamp is corresponding is short, thus, by the detection of signalization duration, the other light sources such as indoor light can be avoided the impact of display device, reduce False Rate.
The embodiment of the present invention additionally provides the e-advertising display device of the control device with any one display device above-mentioned, is introduced below to the e-advertising display device that the embodiment of the present invention provides.
Quick Response Code is set at e-advertising display device and represents region, represent regional deployment light induction device at this Quick Response Code.Take pictures when user uses handheld device to aim at Quick Response Code, the flashlamp of handheld device sends the light of moment.When light induction device receives this light, output circuit signal.When e-advertising display device receives this circuit signal, show have user to have taken Quick Response Code, then can carry out switching advertisement, triggered digital display adds the interbehavior such as 1.Wherein, this e-advertising display device can be window advertising display device.
Wherein, the reciprocal process of e-advertising display device and user is as follows:
Step 1: user uses handheld device to aim at Quick Response Code and takes pictures, handheld device flash fire.
Step 2: light induction device receives the light that handheld device sends, output circuit signal.
Step 3: except the equipment of making an uproar judges according to signal intensity and brightness, more accurately to judge that the signal that light induction device senses belongs to blinker signal.
Step 4: the circuit signal after confirming is exported to advertisement mutual induction control system, carries out switching advertisement, triggered digital display adds the interbehavior such as 1.
Adopt the e-advertising display device that this embodiment provides, advertisement and user can be allowed simply and easily to carry out interaction, strengthen advertisement to the impression of user, thus promote the value of advertisement.Meanwhile, because have interaction function, so the interest of user also more can be caused.
Fig. 3 is the schematic diagram of e-advertising display device according to a first embodiment of the present invention, as shown in Figure 3, e-advertising display device is provided with advertising display region, LED display panel, Quick Response Code viewing area and is arranged on the light induction device of Quick Response Code viewing area.After user takes pictures, advertisement mutual induction control system (being also control module) controls LED display panel display reminding language, such as " thanking to your participation; company's site can be logged in and obtain up-to-date information ", or " welcome your Website login to check our new product ", make user can control the display of Advertisement association information, complete the interaction of association advertisement display.
Fig. 4 (a) and Fig. 4 (b) is the schematic diagram of e-advertising display device according to a second embodiment of the present invention, as shown in Figure 4, e-advertising display device is provided with advertising display region, Quick Response Code viewing area and is arranged on the light induction device of Quick Response Code viewing area.As shown in Fig. 4 (a), the display advertisement 1 of Current ad exhibition room region, after user takes pictures, as shown in Fig. 4 (b), control module controls advertising display region and represents next advertisement 2, makes user can control the switching of advertisement, completes the interaction that advertisement switches.
The embodiment of the present invention additionally provides the control method of display device, is introduced below to the control method of the display device that the embodiment of the present invention provides.It should be noted that, the control device of the display device that can be provided by the embodiment of the present invention in the control method of the display device of the embodiment of the present invention is performed, and the control device of the display device of the embodiment of the present invention also may be used for the control method performing the display device that the embodiment of the present invention provides.
Fig. 5 is the process flow diagram of the control method of display device according to the embodiment of the present invention, and this display device comprises display module, and as shown in Figure 5, the method comprises following step S102 to step S108:
Step S102: the light signal that induced electricity subset produces, wherein, this electronic equipment is any equipment that can produce light signal outside display device.This step is by arranging light induction device to realize, the equipment that this electronic equipment comprises such as camera, mobile phone, PDA, iPod, touch etc. have flashlamp, when taking pictures, flashlamp can glimmer, the behavior of taking pictures of user is responded to by responding to this flicker, thus after user takes pictures, display device gives certain response, realizes the interaction of display device and user.
Step S104: when after the light signal sensing electronic equipment, generates induced signal according to light signal;
Step S106: judge whether the induced signal generated meets pre-conditioned, wherein, when induced signal meets pre-conditioned, performs step S108, otherwise returns step S102.
Preferably, the pre-conditioned intensity comprising induced signal is within the scope of preset strength; And/or the duration of induced signal is within the scope of preset durations.The circuit signal intensity corresponding compared with light such as normal lighting lamps due to the circuit signal intensity that flashlamp is corresponding is strong, duration corresponding compared with light such as normal lighting lamps duration that flashlamp is corresponding is short, thus, by signalization intensity and/or the detection of duration, the other light sources such as indoor light can be avoided the impact of display device, reduce False Rate.
Step S108: when induced signal meets pre-conditioned, controls display module display presupposed information.
Adopt this embodiment, when user uses the content with the current display of electronic equipment shooting display device of flashlamp, when also namely user is interested in current display information, trigger display device display presupposed information, carry out alternately, enhancing display device man-machine interaction effect with client.
Preferably, step S108 comprises the displaying contents controlling display module and switches to the second information by the first information, and wherein, the second information is the related information of the first information.Such as, the current first information is the advertisement outline of a certain businessman, and the second information is set to the concrete sales promotion information of this merchant advertisement.
Adopt this preferred implementation, when display device shows multiple advertisement, only need the approximate contents of each advertisement of roll display, increase the rolling number of times of each advertisement, make advertising results better.Such as discounting activity is carried out in certain market, only need show discounting amplitude, discounting time and address, market etc., only when user is interested in a certain advertisement, when taking the approximate contents of this advertisement, the advertisement particular content that display is preset, such as, comprise the concrete content of good in this market, bonus information, prize drawing information etc. details.
Preferably, step S108 comprises the digital indicator change triggering display device; And to control the displaying contents of display module be the information that digital indicator after change is corresponding.Wherein, the numeral of digital indicator is different, and corresponding displaying contents is different, is realized the switching of displaying contents by the change of triggered digital display.
From above description, can find out, present invention achieves following technique effect: can when user uses the content with the current display of electronic equipment shooting display device of flashlamp, trigger display device display presupposed information, reach the object with customer interaction, make display device to realize man-machine interaction.
It should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the process flow diagram of accompanying drawing, and, although show logical order in flow charts, but in some cases, can be different from the step shown or described by order execution herein.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (7)

1. a control device for display device, described display device comprises display module, it is characterized in that, described control device comprises:
Light induction device, for the light signal that induced electricity subset produces, generate induced signal according to described light signal, wherein, described electronic equipment is any equipment that can produce light signal outside described display device; And
Control module, is connected with described light induction device respectively with described display module, for receiving the induced signal that described light induction device generates, and when receiving described induced signal, controls described display module display presupposed information;
Wherein, described control device also comprises: noise reduction module, is connected between described light induction device and described control module, pre-conditioned for judging whether described induced signal meets, and described induced signal meet described pre-conditioned time, described induced signal is inputed to described control module;
Wherein, control described display module display presupposed information to comprise: the displaying contents controlling described display module switches to the second information by the first information, and wherein, described second information is the related information of the described first information.
2. device according to claim 1, is characterized in that, describedly pre-conditionedly to comprise:
The intensity of described induced signal is within the scope of preset strength; And/or
The duration of described induced signal is within the scope of preset durations.
3. device according to claim 1, is characterized in that, described light induction device is photoelectric sensor.
4. an e-advertising display device, is characterized in that, comprises the control device of the display device according to any one of claims 1 to 3.
5. a control method for display device, described display device comprises display module, it is characterized in that, comprising:
The light signal that induced electricity subset produces, wherein, described electronic equipment is any equipment that can produce light signal outside described display device;
Induced signal is generated according to described light signal; And
Display module display presupposed information according to described actuated signal control;
Wherein, before the display of display module according to described actuated signal control presupposed information, described method also comprises: judge whether described induced signal meets pre-conditioned; Described induced signal meet described pre-conditioned time, according to described actuated signal control, display module shows described presupposed information;
Wherein, control described display module display presupposed information to comprise: the displaying contents controlling described display module switches to the second information by the first information, and wherein, described second information is the related information of the described first information.
6. method according to claim 5, is characterized in that, describedly pre-conditionedly to comprise:
The intensity of described induced signal is within the scope of preset strength; And/or
The duration of described induced signal is within the scope of preset durations.
7. method according to claim 5, is characterized in that, controls display and establishes module display presupposed information to comprise:
Trigger the digital indicator change of described display device; And
The displaying contents controlling described display module is the information that the digital indicator after changing is corresponding.
CN201210217734.6A 2012-06-27 2012-06-27 Electronic advertisement display equipment and control device and control method for display equipment Expired - Fee Related CN102737609B (en)

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CN1916576A (en) * 2005-08-17 2007-02-21 凌阳科技股份有限公司 Color detector, color identification device and method for identifing colors
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CN201007894Y (en) * 2006-09-08 2008-01-16 以欣科技有限公司 Lamp box structure
CN102413227A (en) * 2011-09-07 2012-04-11 深圳桑菲消费通信有限公司 Mobile phone, display method of mobile phone and system thereof

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Publication number Priority date Publication date Assignee Title
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Publication number Priority date Publication date Assignee Title
CN101071302A (en) * 2005-01-18 2007-11-14 张旭东 Method for keeping watching distance with television receiver via body induction
CN2824479Y (en) * 2005-07-01 2006-10-04 上海迪比特实业有限公司 Cell phone capable of implementing automatic turn-on function
CN1909024A (en) * 2005-08-05 2007-02-07 颜博文 Interdynamic advertisement watching board
CN1916576A (en) * 2005-08-17 2007-02-21 凌阳科技股份有限公司 Color detector, color identification device and method for identifing colors
CN201007894Y (en) * 2006-09-08 2008-01-16 以欣科技有限公司 Lamp box structure
CN102413227A (en) * 2011-09-07 2012-04-11 深圳桑菲消费通信有限公司 Mobile phone, display method of mobile phone and system thereof

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