WO2009089703A1 - Lecteur de publicité basé sur une technologie de communication mobile - Google Patents

Lecteur de publicité basé sur une technologie de communication mobile Download PDF

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Publication number
WO2009089703A1
WO2009089703A1 PCT/CN2008/072764 CN2008072764W WO2009089703A1 WO 2009089703 A1 WO2009089703 A1 WO 2009089703A1 CN 2008072764 W CN2008072764 W CN 2008072764W WO 2009089703 A1 WO2009089703 A1 WO 2009089703A1
Authority
WO
WIPO (PCT)
Prior art keywords
mobile communication
advertising
communication technology
communication network
player based
Prior art date
Application number
PCT/CN2008/072764
Other languages
English (en)
Chinese (zh)
Inventor
Jun Yang
Haizhong Zhang
Chunxiang Miu
Original Assignee
Chan, Wai Chi, Louis
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Chan, Wai Chi, Louis filed Critical Chan, Wai Chi, Louis
Publication of WO2009089703A1 publication Critical patent/WO2009089703A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to an advertisement publishing method, which can quickly realize the purpose of publishing and replacing advertising content at a plurality of advertising publishing points through an existing mobile communication network.
  • mobile communication technology is very mature, and mobile communication networks are spread all over the world. In densely populated areas, the coverage of mobile communication networks is close to 100%. With mobile communication technology, text, pictures, videos and other information can be quickly transmitted to any place.
  • the object of the present invention is to propose a set of advertising machine solutions based on mobile communication technology, and the mobile communication network can quickly realize that the advertising machines distributed in different places can replace the advertisement publishing contents as required.
  • the mobile communication network referred to here includes the existing mobile communication network (China Mobile's GSM network, China Unicom's GSM network and CDMA network), third generation mobile communication (3G) network or other future achievable mobile communication.
  • the internet includes the existing mobile communication network (China Mobile's GSM network, China Unicom's GSM network and CDMA network), third generation mobile communication (3G) network or other future achievable mobile communication.
  • the technical solution adopted by the present invention is:
  • the central control platform sends the advertisement content (text, picture or video information) to be distributed to the remote advertising machine through the mobile communication network, and sends a control command to the remote advertising machine. , let it play the advertising content according to the specified time and frequency.
  • the beneficial effects of the present invention are that the screen content of a large number of advertisement machines having a wide distribution area can be quickly and efficiently replaced.
  • Figure 1 is a working principle diagram.
  • Figure 2 is an example of an implementation of an advertising machine.
  • Figure 3 is a structural diagram of an advertising machine. detailed description
  • FIG. 1 is a schematic diagram of the operation of the present invention.
  • the central control platform is connected to the mobile communication network through a dedicated line.
  • the central control platform establishes a connection with the advertising machine by calling the telephone number of the advertising machine, and the new advertising content and the time and frequency of playing the advertisement. Transfer to the memory of the advertising machine.
  • the advertising machine reads the information in the local storage through a local control program and plays it on the display as required.
  • FIG. 2 is a structural diagram of the advertising machine side.
  • the mobile communication module is a receiving module responsible for receiving commands and data sent by the central control platform through the mobile communication network.
  • the output of the mobile communication module is connected to the input of the codec chip.
  • the codec chip is connected to the program memory and the data memory, and the output end of the codec chip is connected to the display terminal.
  • the program memory stores control commands sent by the central control platform (when and at what frequency the advertisement content is played), and the data memory stores the advertisement content (text, picture or video) sent by the central control platform.
  • the codec chip is responsible for decoding the instructions and data received by the mobile communication module and storing them in the program memory and the data memory, respectively, and sending the advertisement content to the display terminal for display according to the instruction requirements in the program memory.
  • FIG. 3 is an example of an implementation of an advertising machine.
  • EM8634 is a codec chip
  • GPRS/CDMA module is a mobile communication module
  • GPRS/CDMA module receives data and instructions sent by the central control platform and sends it to EM8634.
  • the 256M DDR SDRAM is the program memory.
  • the EM8634 stores the control instructions in the program memory.
  • the S29GL128N is a 128Mb flash memory. Together with the CF card, it forms the data memory.
  • the EM8634 stores the data (advertisement content) in the data memory.
  • the power module is responsible for providing the power output of various standard voltages (1. 2V, 2. 5V, 3. 3V, 5V) required by the advertising terminal.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention porte sur un lecteur de publicité basé sur une technologie de communication mobile, qui utilise un réseau de communication mobile. L'envoi d'un contenu publicitaire à des terminaux publicitaires par l'intermédiaire d'un réseau de communication mobile en mode point à point peut mettre en œuvre la publication et le changement du contenu publicitaire affiché sur des terminaux publicitaires à différents endroits en une courte durée.
PCT/CN2008/072764 2008-01-18 2008-10-21 Lecteur de publicité basé sur une technologie de communication mobile WO2009089703A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200820031321.8 2008-01-18
CNU2008200313218U CN201146586Y (zh) 2008-01-18 2008-01-18 基于移动通信技术的广告机

Publications (1)

Publication Number Publication Date
WO2009089703A1 true WO2009089703A1 (fr) 2009-07-23

Family

ID=40083471

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2008/072764 WO2009089703A1 (fr) 2008-01-18 2008-10-21 Lecteur de publicité basé sur une technologie de communication mobile

Country Status (3)

Country Link
CN (1) CN201146586Y (fr)
HK (1) HK1120990A2 (fr)
WO (1) WO2009089703A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5210969A (en) * 1990-12-24 1993-05-18 Fernando Suarez Moving advertising display
JP2000112410A (ja) * 1998-10-07 2000-04-21 Denso:Kk 広告機
CN2538107Y (zh) * 2002-03-25 2003-02-26 王喜然 一种无线广告机
CN1567402A (zh) * 2003-07-09 2005-01-19 上海金带计算机科技有限公司 多样式变化网络型三面翻广告机
CN2746684Y (zh) * 2004-11-04 2005-12-14 深圳市美格数码有限公司 具有广告功能可视对讲设备

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5210969A (en) * 1990-12-24 1993-05-18 Fernando Suarez Moving advertising display
JP2000112410A (ja) * 1998-10-07 2000-04-21 Denso:Kk 広告機
CN2538107Y (zh) * 2002-03-25 2003-02-26 王喜然 一种无线广告机
CN1567402A (zh) * 2003-07-09 2005-01-19 上海金带计算机科技有限公司 多样式变化网络型三面翻广告机
CN2746684Y (zh) * 2004-11-04 2005-12-14 深圳市美格数码有限公司 具有广告功能可视对讲设备

Also Published As

Publication number Publication date
CN201146586Y (zh) 2008-11-05
HK1120990A2 (en) 2009-04-09

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