WO2009038258A1 - On-line advertisement system and method thereof - Google Patents
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- WO2009038258A1 WO2009038258A1 PCT/KR2008/001265 KR2008001265W WO2009038258A1 WO 2009038258 A1 WO2009038258 A1 WO 2009038258A1 KR 2008001265 W KR2008001265 W KR 2008001265W WO 2009038258 A1 WO2009038258 A1 WO 2009038258A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
An on-line advertisement system and method are provided. The on-line advertisement method includes receiving from a plurality of advertisers advertising images and advertising options including a total advertising cost and a unit cost for each of different steps defined according to maximum desired play counts with respect to each of the advertising images, merging a content provided by a content provider and an advertising image corresponding to information on an advertisement selected by the content provider from among advertising images, and calculating an advertising cost using the unit cost for each step based on the number of exposures of a merged content generated by the merging. The different unit costs are set for the different steps when the advertising cost is calculated, and therefore, the advertiser pays a reasonable advertising cost and the content provider is also fairly paid, according to the number of exposures of the merged content.
Description
Description
ON-LINE ADVERTISEMENT SYSTEM AND METHOD
THEREOF
Technical Field
[1] The present invention relates to on-line advertisement, and more particularly, to an on-line advertisement system for increasing an advertising effect and method thereof. Background Art
[2] An advertisement is considered very important as a medium providing the image of an enterprise as well as means for promoting the sales of products or services. These days fierce competition in advertising markets has been increasing with the introduction of diverse media in the presence of digital convergence. One of important factors for increasing the advertising effect is the exposure of advertisements and advertisers are making various strategies for exposing advertisements containing the products, services or images of enterprises to as many consumers as possible.
[3] Recently, with the development of Internet, it has become general to advertise through the Internet. Advertisers pay advertising costs to Internet companies, individual website operators, or individual blog operators that post advertisements through the Internet.
[4] However, since advertising costs are indiscriminately rated according to the number of exposures of an advertisement or the number of clicks on the advertisement regardless of the quality of contents and a certain proportion of the advertising costs is distributed to content providers, content providers providing the higher quality of content may not be fairly rewarded.
[5] In addition, with the development of the Internet, user created content (UCC) has been used a lot as the means of advertisement. UCC is content produced by end-users and is being rapidly spread as worldwide culture since even normal people besides experts can create fast and meaningful information than existing media with the development of information communications such as the Internet, digital cameras, and mobile phones.
[6] Generally, UCC service providers (e.g., special portal companies for motion pictures, large-scale portal companies, communication companies, and broadcasting companies) providing UCC storage databases for users provide UCC stored in the database to other users with advertisements to make a profit. For instance, UCC service providers choose popular UCC or particular UCC from UCC, which has been provided by UCC providers and stored in the database, and make contracts with advertisers about inserting advertisements into the UCC or posting the advertisements around a player
section or window where the UCC is played.
[7] However, conventional on-line advertising using UCC may have the following problems. Firstly, UCC service providers may recklessly use the UCC for advertising regardless of the quality of the UCC, and therefore, advertisements using the low quality of UCC may not create as much effect as advertisers desire. As the advertising effect decreases, profit from the advertising also decreases, and therefore, UCC service providers may not create enough profit to cover the storage and traffic costs for storing and providing the UCC. Also, the advertisers may have a negative point of view about advertising using the UCC. In particular, when advertising costs are rated according to a cost per millennium (CPM) method in which advertisers pay advertising costs according to the number of exposures of advertisement, advertising effect is different depending upon the quality of UCC. Accordingly, when an advertisement of a certain advertiser is advertised in low-quality UCC, the advertiser cannot expect as good advertising effect as an advertising cost.
[8] Secondly, in keyword based on-line advertising, only advertisers having authority for certain keywords gain chances of showing advertisements while other advertisers have much less advertising chances. For instance, advertisers bid for a keyword, bid ranks of the advertisers are determined, and only advertisers ranked higher than a certain rank can get advertising opportunities. Accordingly, to acquire the advertising opportunities, advertisers ranked below the certain rank must pay more. Therefore, advertisers with little capital cannot get the opportunities to show their advertisements.
[9] Thirdly, on-line advertising costs are generally rated evenly, and therefore, rewards to content providers are also the same regardless of the quality of content. As a result, content providers focus their attention on mass production of content rather than creation of high-quality content. Consequently, the creation of high-quality content is reduced.
Disclosure of Invention Technical Problem
[10] The present invention provides an on-line advertisement system and method for rating an advertising cost according to the number of exposures of an advertising image.
[11] The present invention also provides an on-line advertisement system and method for discriminately rating advertising cost according to the popularity of content to encourage content providers to produce high-quality contents.
[12] The present invention also provides an on-line advertisement system and method for maximizing an advertising effect expected by an advertiser by using high-quality content for advertisement.
[13] The present invention also provides an on-line advertisement system and method for enabling advertisers having small money to advertisers having big money to have an opportunity for advertisement.
Advantageous Effects
[14] According to the present invention, since an advertising cost changes according to the number of exposures of an advertising image, an advertiser is fairly charged according to an advertising effect, and also a content provider can be fairly paid.
[15] A unit advertising cost is differently set for each of steps defined according to a content exposure count, and therefore, a content provider is encouraged to create high- quality content and an advertising effect expected by an advertiser can be maximized by using the high-quality content.
[16] In addition, since a content provider can check different advertising options offered by many advertisers and select an advertiser's advertising image based on its advertising options, an advertising image of an advertiser offering the highest advertising cost is not necessarily selected all the time. The content provider s selection may depend on the payment conditions of an advertising cost rather than the total amount of advertising cost, so that every advertiser can have opportunity to post its advertising image regardless of whether an advertising cost offered by the advertiser is high or not. Brief Description of the Drawings
[17] The brief description of the drawing is provided for sufficient understanding of the attached drawings referred to in the detailed description of the present invention.
[18] FIG. 1 is a functional block diagram of an on-line advertisement system according to some embodiments of the present invention.
[19] FIG. 2 is a diagram for explaining a method by which a content merging unit illustrated in FIG. 1 merges an advertising image into content.
[20] FIG. 3 illustrates an advertisement list provided to a content provider by the on-line advertisement system illustrated in FIG. 1.
[21] FIG. 4 is a diagram for explaining a method by which an advertising cost calculator illustrated in FIG. 1 calculates advertising cost according to advertising options.
[22] FIGS. 5 illustrates advertising cost calculation information provided to an advertiser or a content provider by the advertising cost calculator illustrated in FIG. 1.
[23] FIG. 6 illustrates a screen showing an earning rate, which is provided to a content provider by the advertising cost calculator illustrated in FIG. 1.
[24] FIG. 7 is a flowchart of an on-line advertisement method according to some embodiments of the present invention.
[25] FIG. 8 is a flowchart of a procedure of calculating advertising cost in the on-line advertisement method illustrated in FIG. 7.
[26] FIG. 9 is a functional block diagram of an on-line advertisement system according to other embodiments of the present invention.
[27] FIG. 10 is a flowchart of an on-line advertisement method according to other embodiments of the present invention. Best Mode for Carrying Out the Invention
[28] According to an aspect of the present invention, there is provided an on-line advertisement method including merging a content provided by a content provider and an advertising image corresponding to information on an advertisement selected by the content provider from among advertising images received from a plurality of advertisers; and calculating an advertising cost to be paid to the content provider based on the number of exposures of a merged content generated by the merging.
[29] The on-line advertisement method may further include paying the content provider the advertising cost or giving the content provider a mileage or point corresponding to the advertising cost. The advertising cost may be prepaid by an advertiser providing the advertising image.
[30] The merging may include merging the content and the advertising image in response to an agreement generated by the advertiser providing the advertising image.
[31] The merging may include at least one among operations of inserting the advertising image into at least one frame period among a plurality of frame periods of the content, exposing the advertising image on a section or window separated from a section or window on which the content is played, and exposing the advertising image at least one period between intro and ending periods of the content separated from a streaming service of the content.
[32] Before the merging, the on-line advertisement method may further include receiving the advertising images and advertising options including payment conditions of an advertising cost with respect to each of the advertising images from the advertisers, and transmitting an advertisement list including the advertising options to a computer of the content provider in response to an advertisement list transmission request received through the computer of the content provider.
[33] The advertising options may include at least one among an average unit cost per one exposure of the merged content, a reward for satisfying a maximum desired exposure count of the merged content, and an advertising unit cost for each of different steps defined according to exposure counts. The unit costs of the different steps may be different unit costs paid for at least two different steps into which the maximum desired exposure count is divided.
[34] The advertising options may include at least one among a total advertising cost based on the number of exposures of the merged content, an insertion location of the ad-
vertising image, an average unit cost per play, a cost for registering an advertisement, a minimum desired play count, a minimum advertising cost, a maximum desired play count, a maximum advertising cost, a maximum advertising period, a play time of the advertising image, a minimum advertising period, and uniform resource locator (URL) information of the advertiser.
[35] The calculating the advertising cost may include calculating the advertising cost using a unit cost differently set for each of different steps defined according to the number of exposures of the merged content, and the different unit costs for the different steps and the maximum desired exposure count may be offered to the content provider selecting an advertisement of the advertising image.
[36] A unit cost for a step closer to the maximum desired exposure count among the at least two steps may be higher.
[37] The on-line advertisement method may further include paying the advertising cost to the content provider in a lump sum when the number of exposures of the merged content meets the maximum desired exposure count.
[38] The on-line advertisement method may further include transmitting advertising cost calculation information to at least one among the content provider and the advertiser.
[39] The advertising image may include at least one among advertising video, advertising copy, an advertising picture, advertising text, and advertising voice.
[40] The on-line advertisement method may further include detecting whether the content is created by a legitimate copyright holder.
[41] The number of exposures may not include an exposure occurring in response to a merged content request input from a content user computer having the same Internet protocol (IP) address or the same cookie information as a previous content user computer.
[42] According to another aspect of the present invention, there is provided an on-line advertisement method including calculating an advertising cost to be paid to a content provider by an advertiser providing an advertising image based on the number of exposures of the advertising image, and paying the calculated advertising cost to the content provider. The calculating the advertising cost may include dividing a maximum desired exposure count of the advertising image into at least two steps and calculating the advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the advertising image, and the maximum desired exposure count may be an advertising option offered to the content provider by the advertiser before the advertising image is exposed.
[43] A unit cost for a step closer to the maximum desired exposure count among the at least two steps may be higher.
[44] According to still another aspect of the present invention, there is provided an on-line
advertisement system including a content merging unit configured to merge a content provided by a content provider and an advertising image corresponding to information on an advertisement selected by the content provider from among advertising images received from a plurality of advertisers and generate a merged content, and an advertising cost calculator configured to calculate an advertising cost to be paid to the content provider based on the number of exposures of the merged content. The on-line advertisement system may further include an advertising cost payer configured to pay the content provider the advertising cost calculated by the advertising cost calculator or give the content provider a mileage or point corresponding to the advertising cost. The advertising cost may be prepaid by an advertiser providing the advertising image.
[45] Before generating the merged content, the content merging unit may receive the advertising images and advertising options including payment conditions of an advertising cost with respect to each of the advertising images from the advertisers and transmit an advertisement list including the advertising options to a computer of the content provider in response to an advertisement list transmission request received through the computer of the content provider.
[46] The advertising cost calculator may divide a maximum desired exposure count of the merged content into at least two steps and calculate the advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the merged content, and wherein the unit costs for the different steps and a maximum desired exposure count may be offered to the content provider selecting the advertising image.
[47] A unit cost for a step closer to the maximum desired exposure count among the at least two steps may be higher.
[48] The advertising cost calculator may transmit advertising cost calculation information to at least one among the content provider and the advertiser.
[49] The number of exposures may not include an exposure occurring in response to a merged content request input from a content user computer having the same Internet protocol (IP) address or the same cookie information as a previous content user computer.
[50] According to yet another aspect of the present invention, there is provided an on-line advertisement system including an advertising cost calculator configured to calculate an advertising cost to be paid to a content provider by an advertiser providing an advertising image based on the number of exposures of the advertising image, and an advertising cost payer configured to pay the calculated advertising cost to the content provider. The advertising cost calculator may divide a maximum desired exposure count of the advertising image into at least two steps and calculate the advertising cost using a unit cost differently set for each of the steps according to the number of
exposures of the advertising image. The maximum desired exposure count may be an advertising option offered to the content provider by the advertiser before the advertising image is exposed.
[51] A unit cost for a step closer to the maximum desired exposure count among the at least two steps may be higher. Mode for the Invention
[52] The attached drawings for illustrating preferred embodiments of the present invention are referred to in order to gain a sufficient understanding of the present invention, the merits thereof, and the objectives accomplished by the implementation of the present invention. Hereinafter, the present invention will be described in detail by explaining preferred embodiments of the invention with reference to the attached drawings. Like reference numerals in the drawings denote like elements.
[53] FIG. 1 is a functional block diagram of an on-line advertisement system 10 according to some embodiments of the present invention. FIG. 2 is a diagram for explaining a method by which a content merging unit illustrated in FIG. 1 merges an advertisement into content. Referring to FIGS. 1 and 2, the on-line advertisement system 10 may include a content merging unit 12, an advertising cost calculator 18, and an advertising cost payer 20.
[54] The on-line advertisement system 10 may be a server, a personal computer (PC) or a computer system and may be implemented by hardware (HAV), software (S/H), or a combination thereof. The content merging unit 12, the advertising cost calculator 18, and the advertising cost payer 20 may be implemented by HAV or SAV.
[55] The on-line advertisement system 10 may be stored in a user computer in a form of program application.
[56] The content merging unit 12 may merge an advertising image 4 corresponding to advertising information selected by a content provider 6 among different advertising images 4 received from different advertisers 2 into a content 8 provided by the content provider 6 and generate a merged content.
[57] The content merging unit 12 may include a merging processor 14 and a database
(DB) 16. The merging processor 14 may merge the advertising image 4 corresponding to the advertising information selected by the content provider 6 into the content 8 provided by the content provider 6 and generate the merged content.
[58] The merging processor 14, before generating the merged content, may receive the advertising images 4 provided from the different advertisers 2 and advertising options including the payment conditions of advertising cost with respect to each of the advertising images 4 and transmit an advertisement list including the advertising options of each advertising image 4 to the content provider 6 in response to a advertisement list
transmission request input through a computer of the content provider 6.
[59] Accordingly, the on-line advertisement system 10 enables a content provider 6 to select an advertisement based on advertising options provided by the advertisers 2 and to merge the selected advertisement into content, so that the advertisers 2 can be provided an opportunity for advertisement regardless of their budgets for posting advertisements.
[60] When generating the merged content, the merging processor 14 may insert the advertising image 4 into at least one frame period among the frame periods of the content 8, may expose the advertising image 4 in a special section or window separated from a section or window in which the content 8 is played, or may expose the advertising image 4 in at least one period between the intro and ending periods of the content 8 separated from the streaming service of the content 8.
[61] For instance, the merging processor 14 may expose the advertising image 4 in an intro period Int or an ending period End of a content play period C-period or may expose the advertising image 4 in a special section, i.e., an advertising section Mid during the content play period C-period.
[62] The advertising options may include at least one among an average advertising unit cost per one exposure of a merged content, a maximum desired exposure count for the merged content, a reward for satisfying the maximum desired exposure count, and an advertising unit cost for each of different steps.
[63] The merging processor 14 may detect whether the content 8 is created by a legitimate copyright holder before merging the advertising image 4 and the content 8. For instance, the merging processor 14 may detect whether the content 8 is an illegal copy or is a stolen one based on meta data of the content 8 or information entered through inspection with naked eyes or reading of a digital right management (DRM) license.
[64] When it is detected that the content 8 has not been created by a legitimate copyholder, the merging processor 14 may refuse the merging request of the content provider 6. Accordingly, some embodiments of the present invention can solve the copyright or ownership problems of the content 8 for the advertisers 2 or a company operating the on-line advertisement system 10.
[65] FIG. 3 illustrates an advertisement list provided to the content providers 6 by the online advertisement system 10 illustrated in FIG. 1. Referring to FIGS. 1 and 3, the merging processor 14 may transmit an advertisement list Dl including advertising options to a computer of each content provider 6. At that time, the advertisement list Dl may include at least one among an advertisement title, a total advertising cost, and a unit cost which are provided by each advertiser 2. The content providers 6 may execute "View detailed advertising information D3" "View advertising image 4", and "Select advertisement".
[66] The detailed advertising information D3 may include a maximum advertising period, a reward paid when a maximum exposure count desired by an advertiser 2 is reached (or a reward for satisfying the maximum desired exposure count), an average unit cost per exposure of merged content, and unit costs of different steps.
[67] The unit costs of different steps may be unit costs paid for different steps which are at least two defined according to maximum desired exposure counts.
[68] In addition, the merging processor 14 may search for advertisements having a total advertising cost range and a maximum desired exposure count range (or a maximum desired play count range) which are input through a search section or window and display a search result in a separate section or window.
[69] For instance, the content providers 6 can search for a list of advertisements having advertising options of a total advertising cost between 1 million won and 2 million won and a maximum desired play count of a merged content between 10,000 and 50,000.
[70] For instance, from the detailed advertising information D3 of an advertiser 2 referred to as a "Google sky", the content providers 6 can know a maximum advertising period (30 days), a average unit cost (20 won) per exposure or play which is calculated using a maximum desired exposure count and a total advertising cost, and unit costs of different steps (i.e., a unit cost of 10 won is paid per play when an accumulated play count is 10,000 or less (first step), a unit cost of 15 won is paid per play when the accumulated play count is greater than 10,000 and less than or equal to 30,000 (second step), and a unit cost of 25 won is paid per play when the accumulated play count is greater than 30,000 and less than or equal to 50,000 (third step)). In addition, the content providers 6 can know that a reward of 100,000 won is paid to them when the number of plays of a merged content reaches the maximum desired exposure count of 50,000.
[71] Each of the contents 8 may be user created content (UCC) and may be video, an image, text, voice, or a combination of at least two of them.
[72] Each of the advertising images 4 is content created for advertisement and provided by an advertiser 2 and may include at least one among advertising video, advertising copy, an advertising picture, advertising text, and advertising voice.
[73] The DB 16 may store the contents 8 received through the computers of the content providers 6 and the advertising images 4 and at least one among advertising options including the payment conditions of advertising cost for each of the advertising images 4, which are received from the advertisers 2.
[74] The advertising cost calculator 18 may calculate advertising cost to be paid to each content provider 6 based on the number of exposures of merged content of the content provider 6.
[75] The advertising cost may be pre paid by each advertiser 2 providing the advertising
image 4 or may be paid by the advertiser 2 when the advertising cost calculator 18 calculates advertising cost.
[76] For instance, the advertising cost calculator 18 may manage advertising cost pre paid by the advertiser 2 providing the advertising image 4 and pay the advertising cost to the content provider 6 through the advertising cost payer 20 after the calculation of the advertising cost.
[77] The advertising cost calculator 18 may divide a maximum desired exposure count of merged content into at least two steps and calculate advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the merged content.
[78] FIG. 4 is a diagram for explaining a method by which the advertising cost calculator
18 illustrated in FIG. 1 calculates advertising cost according to advertising options. Referring to FIGS. 1 and 4, the advertising cost calculator 18 may divide a maximum desired play count of 50,000 set by an advertiser 2 into three steps, set different unit costs per exposure of a merged content for the three steps, and calculate an advertising cost.
[79] For instance, the advertising cost calculator 18 may divide the maximum desired play count of 50,000 into three steps, e.g., a first step, a second step, and a third step, and set a unit cost per play to 10 won for the first step (i.e., where the number of plays is 0 to 10,000) to calculate the advertising cost.
[80] The advertising cost calculator 18 may set a unit cost per play to 15 won for the second step (i.e., where the number of plays is 10,001 to 30,000) and may set a unit cost per play to 25 won for the third step (i.e., where the number of plays is 30,001 to 50,000) to calculate the advertising cost.
[81] According to some embodiments of the present invention, the on-line advertisement system 10 uses different unit costs for different steps so that an advertising cost increases as the number of exposures of a merged content increases. As a result, the content providers 6 are encouraged to create high-quality contents.
[82] The higher unit cost per play may be set for a step closer to a maximum desired exposure count among at least two steps (e.g., the first step, the second step, and the third step), but the present invention is not restricted thereto.
[83] In addition, the advertising cost calculator 18 may add a maximum exposure reward
(e.g., 100,000 won) to the advertising cost calculated using the unit costs when the number of exposures of the merged content reaches the maximum desired exposure count set by the advertiser 2.
[84] When counting exposures of the merged content, the advertising cost calculator 18 may not count an exposure occurring in response to a merged content request input from a content user computer having the same Internet protocol (IP) address or the
same cookie information as a previous content user computer.
[85] Accordingly, the on-line advertisement system 10 can prevent the advertising cost from being foully increased by the content providers 6 or disinterested persons.
[86] The advertising cost calculator 18 may transmit advertising cost calculation information to the content providers 6 and/or the advertisers 2.
[87] FIGS. 5 illustrates advertising cost calculation information provided to an advertiser
2 or a content provider 6 by the advertising cost calculator 18 illustrated in FIG. 1. Referring to FIG. 1 and FIGS. 5, the advertising cost calculator 18 may provide the advertiser 2 or the content provider 6 the change in the number of plays according to dates, as illustrated in FIG. 5 (a), or may provide information on an accumulated number of plays of a merged content, unit costs per play in steps based on the accumulated number of plays, and an estimated amount of total advertising cost to the advertiser 2 or the content provider 6 through text or graphic user interface (GUI), as illustrated in FIG. 5 (b).
[88] In addition, the advertising cost calculator 18 may provide the content provider 6 information on a merged UCC including an earning rate calculated based on the advertisi ng cost calculation information.
[89] FIG. 6 illustrates a screen showing an earning rate, which is provided to a content provider 6 by the advertising cost calculator 18 illustrated in FIG. 1. The advertising cost calculator 18 may provide the content provider 6 a title of a merged content provided by the content provider 6 (e.g., "Drawing on Extra- Large Drawing Paper"), a posting location of the merged content (e.g., Naver video), an advertisement selected by the content provider 6 (e.g., "Universe at one sight" of Google sky), an advertisement start date (e.g., July 19, 2007), advertising time left (e.g., 49 hours and 43 minutes), an advertisement exposure ratio (e.g., 17,320/50,000, i.e., current number of exposures/maximum desired exposure count set by an advertiser 2), and an estimated earning rate (e.g., 209,800 won/1,000,000 won, i.e., current earning/total advertising cost offered by the advertiser 2).
[90] Since the advertising cost calculator 18 provides information on earnings occurring from the content 8 of the content provider 6 clearly, thereby providing convenience to the content provider 6. The platforms shown in FIGS. 5 and FIG. 6 are examples of GUI and may be changed in diverse forms.
[91] The advertising cost payer 20 may pay an advertising cost calculated by the advertising cost calculator 18 to a content provider 6 or may give a mileage or point corresponding to the advertising cost to the content provider 6.
[92] In addition, the advertising cost payer 20 may pay the content provider 6 a total advertising cost offered by an advertiser 2 in a lump sum when the number of exposures of the merged content reaches a maximum desired exposure count set by the advertiser
2.
[93] For instance, when the number of exposures of the merged content reaches the maximum desired exposure count (e.g., 50,000) set by the advertiser 2 on the payment conditions shown in FIG. 4, the advertising cost payer 20 may pay the content provider 6 the total advertising cost (e.g., 1,000,000 won) including the maximum exposure reward (e.g., 100,000 won) in a lump sum.
[94] FIG. 7 is a flowchart of an on-line advertisement method according to some embodiments of the present invention. Referring to FIGS. 1 and 7, the on-line advertisement system 10 receives from the advertisers 2 the advertising images 4 and advertising options including payment conditions with respect to each of the advertising images 4 in operation SlO.
[95] The on-line advertisement system 10 receives an advertisement list transmission request input through a computer of a content provider 6 in operation S 12 and transmits an advertisement list including the advertising options of the advertising images 4 to the computer of the content provider 6 in operation S 14.
[96] The on-line advertisement system 10 receives information on an advertisement selected by the content provider 6 from the advertisement list through the computer of the content provider 6 in operation S 16 and generates a merged content by merging the content 8 and an advertising image 4 corresponding to the information on the selected advertisement in response to merging agreement received from advertiser in operation S18.
[97] The on-line advertisement system 10 receives a merged content request from a content user 40 in operation S20 and transmits the merged content to the content user 40 in response to the merged content request in operation S22. The on-line advertisement system 10 calculates an advertising cost to be paid to the content provider 6 based on the number of transmissions (or exposures) of the merged content in operation S24.
[98] FIG. 8 is a flowchart of a procedure of calculating advertising cost in the on-line advertisement method illustrated in FIG. 7. Referring to FIGS. 1, 7, and 8, the on-line advertisement system 10 receives from the advertisers 2 and registers the advertising images 4 and advertising options including payment conditions with respect to each of the advertising images 4 in operation S30.
[99] The on-line advertisement system 10 merges the content 8 provided by the content provider 6 and the advertising image 4 in operation S32 (i.e., operations S 12 and S 18 in FIG. 7). The on-line advertisement system 10 performs a service of providing the merged content to the content user 40 in operation S34 (i.e., operations S20 and S22). The on-line advertisement system 10 determines whether the number of transmissions (or exposures) of the merged content is the same as a maximum desired exposure count
set by the advertiser 2 in operation S36.
[100] When the number of transmission is not the same as the maximum desired exposure count, the on-line advertisement system 10 continues servicing the merged content in operation S34.
[101] When the number of transmission is the same as the maximum desired exposure count, the on-line advertisement system 10 calculates the advertising cost in operation S24 and assigns the calculated advertising cost to the content provider 6 in operation S38.
[102] FIG. 9 is a functional block diagram of an on-line advertisement system 10 according to other embodiments of the present invention. Referring to FIGS. 1 and 9, the on-line advertisement system 10' may include a DB 16', an advertising cost calculator 18', and an advertising cost payer 20'.
[103] The on-line advertisement system 10' has a similar structure to the on-line advertisement system 10 having the DB 16, the advertising cost calculator 18, and the advertising cost payer 20 illustrated in FIG. 1, with the exception that the on-line advertisement system 10 does not include the merging processor 14. Thus, detailed description of the DB 16', the advertising cost calculator 18', and the advertising cost payer 20 will be omitted.
[104] Unlike the on-line advertisement system 10 illustrated in FIG. 1, the on-line advertisement system 10 calculates an advertising cost to be paid by an advertiser 2 providing an advertising image 4 and pays the advertising cost to a content provider 6, based on the number of exposures of the advertising image 4.
[105] For instance, the content provider 6 may post the advertising image 4 on an individual blog (e.g., www.daum.net or www.naver.com) and may be paid by the advertiser 2 an advertising cost calculated based on the number of exposures of the advertising image 4 using the same advertising cost calculation method as the on-line advertisement system 10 illustrated in FIG. 1 uses.
[106] At this time, the content provider 6 may post more than one advertising image 4 on the individual blog, and it is apparent that an advertising cost for each advertising image 4 is calculated based on the advertising options offered by the advertiser 2 of the advertising image 4.
[107] According to the current embodiments of the present invention, the on-line advertisement system 10 enables the content provider 6 to be fairly paid for posting the advertising image 4 of the advertiser 2 according to the number of exposures (i.e., an advertising effect).
[108] FIG. 10 is a flowchart of an on-line advertisement method according to other embodiments of the present invention. Referring to FIGS. 9 and 10, the advertising cost calculator 18 calculates an advertising cost to be paid to a content provider 6 by an
advertiser 2 providing an advertising image 4 based on the number of exposures of the advertising image 4 in operation S40.
[109] At this time, the advertising cost calculator 18 may calculate the advertising cost using a method similar to or the same as that used by the advertising cost calculator 18 illustrated in FIG. 1.
[110] The advertising cost payer 20 pays the advertising cost calculated by the advertising cost calculator 18 to the content provider 6 in operation S42.
[I l l] The invention can also be embodied as computer readable codes on a computer readable recording medium. The computer readable recording medium is any data storage device that can store data which can be thereafter read by a computer system.
[112] Examples of the computer readable recording medium include read-only memory
(ROM), random-access memory (RAM), CD-ROMs, magnetic tapes, floppy disks, and optical data storage devices. In addition, a program code for executing an online-advertisement method according to the present invention can be transmitted over carrier waves (such as data transmission through the Internet).
[113] The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. Also, functional programs, codes, and code segments for accomplishing the present invention can be easily construed by programmers skilled in the art to which the present invention pertains.
[114] While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in forms and details may be made therein without departing from the spirit and scope of the present invention as defined by the following claims. Industrial Applicability
[115] An on-line advertisement system and method according to the present invention can be used in Internet servers or client applications.
Claims
[1] An on-line advertisement method comprising: merging a content provided by a content provider and an advertising image corresponding to information on an advertisement selected by the content provider from among advertising images received from a plurality of advertisers; and calculating an advertising cost to be paid to the content provider based on the number of exposures of a merged content generated by the merging.
[2] The on-line advertisement method of claim 1, further comprising paying the content provider the advertising cost or giving the content provider a mileage or point corresponding to the advertising cost.
[3] The on-line advertisement method of claim 1, wherein the advertising cost is prepaid by an advertiser providing the advertising image.
[4] The on-line advertisement method of claim 1, wherein the merging comprises merging the content and the advertising image in response to an agreement generated by the advertiser providing the advertising image.
[5] The on-line advertisement method of claim 1, wherein the merging comprises at least one among operations of inserting the advertising image into at least one frame period among a plurality of frame periods of the content, exposing the advertising image on a section separated from a section on which the content is played, and exposing the advertising image at least one period between intro and ending periods of the content separated from a streaming service of the content.
[6] The on-line advertisement method of claim 1, further comprising, before the merging: receiving the advertising images and advertising options including payment conditions of an advertising cost with respect to each of the advertising images from the advertisers; and transmitting an advertisement list including the advertising options to a computer of the content provider in response to an advertisement list transmission request received through the computer of the content provider.
[7] The on-line advertisement method of claim 6, wherein the advertising options include at least one among an average unit cost per one exposure of the merged content, a reward for satisfying a maximum desired exposure count of the merged content, and an advertising unit cost for each of different steps defined according to exposure counts, and wherein the unit costs of the different steps are different unit costs paid for at least two different steps into which the maximum desired exposure count is divided.
[8] The on-line advertisement method of claim 6, wherein each of the advertising options include at least one among a total advertising cost based on the number of exposures of the merged content, an insertion location of the advertising image, an average unit cost per play, a cost for registering an advertisement, a minimum desired play count, a minimum advertising cost, a maximum desired exposure count, a maximum advertising period, a play time of the advertising image, a minimum advertising period, uniform resource locator (URL) information of the advertiser, a unit advertising cost of each of different steps, and a reward paid when the maximum desired exposure count is met.
[9] The on-line advertisement method of claim 1, wherein the calculating the advertising cost comprises dividing a maximum desired exposure count of the merged content into at least two steps and calculating the advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the merged content, and wherein the maximum desired exposure count is an advertising option offered to the content provider by the advertiser providing the advertising image selected by the content provider.
[10] The on-line advertisement method of claim 9, wherein the unit cost for a step closer to the maximum desired exposure count among the at least two steps is higher.
[11] The on-line advertisement method of claim 9, further comprising paying the advertising cost to the content provider in a lump sum when the number of exposures of the merged content meets the maximum desired exposure count.
[12] The on-line advertisement method of claim 1, further comprising transmitting advertising cost calculation information to at least one among the content provider and the advertiser.
[13] The on-line advertisement method of claim 1, wherein the advertising image includes at least one among advertising video, advertising copy, an advertising picture, advertising text, and advertising voice.
[14] The on-line advertisement method of claim 1, further comprising detecting whether the content is created by a legitimate copyright holder.
[15] The on-line advertisement method of claim 1, wherein the number of exposures does not include an exposure occurring in response to a merged content request input from a content user computer having the same Internet protocol (IP) address or the same cookie information as a previous content user computer.
[16] An on-line advertisement method comprising: calculating an advertising cost to be paid to a content provider by an advertiser providing an advertising image based on the number of exposures of the ad-
vertising image; and paying the calculated advertising cost to the content provider, wherein the calculating the advertising cost comprises dividing a maximum desired exposure count of the advertising image into at least two steps and calculating the advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the advertising image, and wherein the maximum desired exposure count is an advertising option offered to the content provider by the advertiser before the advertising image is exposed.
[17] The on-line advertisement method of claim 16, wherein the unit cost for a step closer to the maximum desired exposure count among the at least two steps is higher.
[18] A computer-readable recording medium for executing the on-line advertisement method of claim 1 or 16.
[19] An on-line advertisement system comprising: a content merging unit configured to merge a content provided by a content provider and an advertising image corresponding to information on an advertisement selected by the content provider from among advertising images received from a plurality of advertisers and generate a merged content; and an advertising cost calculator configured to calculate an advertising cost to be paid to the content provider based on the number of exposures of the merged content.
[20] The on-line advertisement system of claim 19, further comprising an advertising cost payer configured to pay the content provider the advertising cost calculated by the advertising cost calculator or give the content provider a mileage or point corresponding to the advertising cost.
[21] The on-line advertisement system of claim 19, wherein the advertising cost is prepaid by an advertiser providing the advertising image.
[22] The on-line advertisement system of claim 19, wherein before generating the merged content, the content merging unit receives the advertising images and advertising options including payment conditions of an advertising cost with respect to each of the advertising images from the advertisers and transmits an advertisement list including the advertising options to a computer of the content provider in response to an advertisement list transmission request received through the computer of the content provider.
[23] The on-line advertisement system of claim 19, wherein the advertising cost calculator divides a maximum desired exposure count of the merged content into at least two steps and calculates the advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the merged
content, and wherein the maximum desired exposure count is an advertising option offered to the content provider by the advertiser providing the advertising image selected by the content provider.
[24] The on-line advertisement system of claim 23, wherein the unit cost for a step closer to the maximum desired exposure count among the at least two steps is higher.
[25] The on-line advertisement system of claim 19, wherein the advertising cost calculator transmits advertising cost calculation information to at least one among the content provider and the advertiser.
[26] The on-line advertisement system of claim 19, wherein the number of exposures does not include an exposure occurring in response to a merged content request input from a content user computer having the same Internet protocol (IP) address or the same cookie information as a previous content user computer.
[27] An on-line advertisement system comprising: an advertising cost calculator configured to calculate an advertising cost to be paid to a content provider by an advertiser providing an advertising image based on the number of exposures of the advertising image; and an advertising cost payer configured to pay the calculated advertising cost to the content provider, wherein the advertising cost calculator divides a maximum desired exposure count of the advertising image into at least two steps and calculates the advertising cost using a unit cost differently set for each of the steps according to the number of exposures of the advertising image, and wherein the maximum desired exposure count is an advertising option offered to the content provider by the advertiser before the advertising image is exposed.
[28] The on-line advertisement system of claim 27, wherein the unit cost for a step closer to the maximum desired exposure count among the at least two steps is higher.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020070094499A KR20080047254A (en) | 2007-09-18 | 2007-09-18 | On-line advertisement system and method thereof |
| KR10-2007-0094499 | 2007-09-18 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2009038258A1 true WO2009038258A1 (en) | 2009-03-26 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/KR2008/001265 WO2009038258A1 (en) | 2007-09-18 | 2008-03-06 | On-line advertisement system and method thereof |
Country Status (2)
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|---|---|
| KR (1) | KR20080047254A (en) |
| WO (1) | WO2009038258A1 (en) |
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| US9692840B2 (en) | 2013-11-11 | 2017-06-27 | Dropbox, Inc. | Systems and methods for monitoring and applying statistical data related to shareable links associated with content items stored in an online content management service |
| US9690910B2 (en) | 2013-11-11 | 2017-06-27 | Dropbox, Inc. | Systems and methods for monitoring and applying statistical data related to shareable links associated with content items stored in an online content management service |
| US10332159B2 (en) | 2014-01-21 | 2019-06-25 | Eleven Street Co., Ltd. | Apparatus and method for providing virtual advertisement |
| US10380622B2 (en) | 2011-06-01 | 2019-08-13 | International Business Machines Corporation | Managing display of advertisements on a web page with respect to a portion of web page content |
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| KR101035781B1 (en) * | 2008-09-23 | 2011-05-20 | 엔에이치엔비즈니스플랫폼 주식회사 | Method and system for controlling display quantity of advertisement |
| KR20100058784A (en) * | 2008-11-25 | 2010-06-04 | 윤진효 | Image photographing location trade server and method |
| WO2010110521A1 (en) * | 2009-03-27 | 2010-09-30 | 주식회사 플레이버프로젝트 | Method for pricing unit cost differentially for online advertisement and calculating advertising cost based on the differential unit cost, system, and computer-readable recording medium |
| US20130191207A1 (en) * | 2012-01-20 | 2013-07-25 | Bradley Hopkins Smallwood | Cross-medium advertising network |
| CN111383109B (en) * | 2018-12-29 | 2024-04-12 | 三六零科技集团有限公司 | Picture copyright trading method and device |
| CN109784987B (en) * | 2018-12-29 | 2024-04-05 | 三六零科技集团有限公司 | Picture copyright profit method and device |
| CN111382923B (en) * | 2018-12-29 | 2024-04-09 | 三六零科技集团有限公司 | Online profit method and device for picture copyright |
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| KR20080047254A (en) | 2008-05-28 |
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