KR20090115788A - On-line advertisement system - Google Patents

Abstract

PURPOSE: An online advertising system is provided to differentiate the advertising effect according to the number of times an advertisement image is exposed. CONSTITUTION: A contents merging unit(12) merges information about an advertisement selected among advertising images(4) and corresponding advertising image with contents of a contents provider(6). Based on the exposure frequency of the merged contents, an advertising cost accounting unit(18) calculates the advertisement expense of the contents provider. Before the exposure of the advertising image, the advertising cost accounting unit divides the maximum wish exposure frequency into two steps.

Description

Online advertising system {On-line advertisement system}

The present invention relates to an online advertising technology, and more particularly, to an online advertising system and method for enhancing the advertising effect.

Advertising is very important as an information providing medium that provides an image of a company beyond simple promotion of goods or services. Today's advertising market is fiercely competitive, with the emergence of various media due to digital convergence.

One of the important factors to increase the advertising effect is the exposure of the advertisement, each advertiser is developing a variety of strategies to expose the ads containing their products, services, or corporate image to more consumers.

Recently, with the development of the Internet, advertising through the Internet has become common. For example, an advertiser pays an advertisement fee to an internet operator, a personal internet website operator, a personal blog operator, etc., who posted an advertisement through the Internet.

However, the advertisement cost paid by the advertiser is relatively high quality because the same unit price is applied according to the number of impressions or the number of clicks of the advertisement regardless of the quality of the content, and a portion of the revenue is distributed to the content provider. The content provider may not receive just compensation.

Recently, with the development of the Internet, user-generated content (UCC) has been used as the advertising means. The UCC is a user-produced content. As the Internet, digital camera, or mobile phone develops the information and communication field, the general public, not the expert group, produces faster and more meaningful information than the existing media. It is spreading.

In general, UCC service providers (eg, video portals, large portals, telecommunications, or broadcasting industries) that provide users with a UCC storage database may provide other users with advertisements stored in the UCC storage database. Make a profit.

For example, a UCC service provider selects a popular UCC or a specific UCC from a UCC provider provided in a UCC storage database, and in consultation with an advertiser, inserts an advertisement into the UCC, or plays a video player area where the UCC is played. Or, you can earn money from advertisers by posting ads around windows.

However, the following problems may occur in the case of the online advertisement using the conventional UCC.

First, UCC service companies indiscriminately use UCC in advertising, regardless of the quality of UCC. As a result, the UCC service company may promote advertisements even for low quality UCC.

As a result, advertisers do not produce as much advertising effect as they want. As a result, the advertising revenue is lowered for the low quality UCC due to the lowering of the advertising effect, and the UCC service provider reduces the advertising revenue to store and provide the UCC. According to the storage and traffic costs, the advertiser may have a negative position on the advertisement through the UCC.

In particular, CPM (Cost Per Millennium) method of the advertising method using the UCC is a method in which the advertiser spends the advertising cost according to the number of times the advertisement image is exposed when the UCC is exposed with the advertisement in the CPM method and the advertising fee is paid. Ad effect may vary depending on the quality of the UCC.

Accordingly, when an advertiser's advertisement is advertised in a low quality UCC, the advertiser may not be able to expect an advertisement effect as much as the advertisement cost paid.

Second, in the case of keyword-based online advertising, only an advertiser having an advertisement authority for a specific keyword has an advertisement opportunity. Therefore, other advertisers may have a problem in that they cannot get an opportunity to publish an advertisement.

For example, in the case of general keyword-based online advertising, a specific ranking is determined by keyword auctioning, and advertisers other than the ranking are paid more to obtain an opportunity to publish advertisements by exposing only advertisements of advertisers within the ranking to UCC. Advertisement opportunities can only be gained, so small advertisers can't get ad opportunities.

Third, in general online advertising methods, the same reward is generated regardless of the quality of the contents by applying the same advertising unit price, so the content providers focus on mass production rather than producing excellent contents. This may cause a problem of low quality content production.

Therefore, the technical problem to be achieved by the present invention is to provide an online advertising system and method that can pay a reasonable advertising cost according to the number of exposure of the advertising image.

The technical problem to be achieved by the present invention is to provide an online advertising system and method that can induce the content providers to produce high-quality content by applying the advertising cost unit according to the popularity of the content.

The technical problem to be achieved by the present invention is to provide an online advertising system and method that can maximize the advertising effect of advertisers by using high-quality content in advertising.

The technical problem to be achieved by the present invention is to provide an online advertising system and method that can provide an opportunity to post ads from small advertisers to high-value advertisers.

In order to achieve the above technical problem, an online advertisement method includes: merging an advertisement image corresponding to information on an advertisement selected from a content provider among advertisement images received from a plurality of advertisers with content provided by the content provider; And a settlement step of calculating an advertisement fee to be provided to the content provider based on the number of exposures of the merged content.

The online advertisement method may further include paying the content provider an advertisement fee set by the settlement step or a predetermined mileage or points corresponding to the advertisement fee.

The advertisement fee may be provided in advance from an advertiser who provided the advertisement image.

The merging may include merging the advertisement image with the content in response to a reception agreement generated from the advertiser who provided the advertisement image.

The merging may include inserting the advertisement image into at least one frame section among the frame sections of the content, and another region (or window) separate from the region (or window) where the content is played. At least one of the steps of exposing the advertisement image to a window) and exposing the advertisement to at least one of an intro or ending section of the content separately from a streaming service of the content. It may include a step.

The online advertising method may further include: receiving advertising options including advertisement images provided from each of the plurality of advertisers and an advertisement fee payment condition for each of the advertisement images before the merging; And transmitting an advertisement list including the advertisement options for each of the advertisement images to the content provider's computer in response to the advertisement list transmission request input through the content provider's computer.

Each of the advertisement options may include at least one of an average unit price per impression number of the merged content, an advertisement cost payment unit price according to the exposure number, a performance bonus for satisfying the maximum desired exposure number of the merged content, and an advertisement unit payment unit price per step. The advertisement cost payment unit price per step may be an advertisement cost payment unit price paid for each step of the maximum desired exposure number divided into at least two steps.

Each of the advertising options, the paid advertising cost according to the number of views of the merged content, the insertion position of the advertising image, the unit price per play, the cost of registering the ad, the minimum satisfaction play, the minimum satisfaction cost, the maximum satisfaction play, the maximum It may include at least one of the satisfaction cost, the maximum advertisement period, the play time of the advertisement image, the minimum advertisement period, and the URL information of the advertiser.

The settlement step may include the step of calculating the advertising cost by applying the advertising cost payment unit price per step according to the number of exposure of the merged content, the advertising cost payment unit price and the maximum desired exposure number for each step, the advertisement Can be presented to the selected content provider.

The advertisement cost payment unit price for each step may be set higher as the step closer to the maximum desired exposure frequency among the at least two or more steps.

The online advertisement method may further include a step of collectively paying the advertisement fee provided by the advertiser when the exposure frequency of the merged content satisfies the maximum desired exposure frequency.

The online advertisement method may further include transmitting settlement information of an advertisement fee set by the settlement step to at least one of the content provider and the advertiser.

The advertisement image may include at least one of an advertisement video, an advertisement copy light, an advertisement image, an advertisement text, and an advertisement voice.

The online advertisement method may further include determining whether the content is content generated by a valid copyright holder.

The number of exposures may not include an exposure generated by a merged content request input from a computer of a content user having the same IP or the same cookie information.

In order to achieve the above technical problem, an online advertisement system merges an advertisement image corresponding to information about an advertisement selected from a content provider among advertisement images received from a plurality of advertisers with content provided by the content provider, and merges the merged content. A content merging unit to generate; And an advertisement cost settlement unit configured to calculate an advertisement fee to be provided to the content provider based on the number of exposures of the merged content.

The online advertising system may further include an advertisement cost payment unit that pays the content provider an advertisement fee set by the advertisement cost settlement unit or a predetermined mileage or points corresponding to the advertisement cost.

The advertisement fee may be provided in advance from an advertiser who provided the advertisement image.

The content merger receives the advertisement options including advertisement images provided from each of the plurality of advertisers and advertisement fee payment terms for each of the advertisement images before generating the merged content, and the computer of the content provider. The advertisement list including the advertisement options for each of the advertisement images may be transmitted to the computer of the content provider in response to the advertisement list transmission request input through the advertisement list.

The advertisement cost settlement unit divides the maximum desired exposure number of the merged content into at least two or more steps, and sets the advertisement cost by changing an advertisement cost payment unit according to the exposure number of the merged content for each divided step. The advertisement cost payment unit price and the maximum desired exposure frequency for each step may be presented to the content provider who selected the advertisement.

The advertisement cost payment unit price for each step may be set higher as the step closer to the maximum desired exposure frequency among the at least two or more steps.

The advertisement cost settlement unit may transmit the settlement information of the settlement advertisement cost to at least one of the content provider and the advertiser.

The number of exposures may not include an exposure generated by a merged content request input from a computer of a content user having the same IP or the same cookie information.

As described above, in the online advertising system and method according to the present invention, since the advertisement effect varies depending on the number of times the advertisement image is exposed, the advertiser may pay a reasonable advertisement fee according to the number of impressions, and the content provider may There is an effect that can be justly rewarded.

According to the present invention, it is possible to induce a content provider to produce high-quality content by applying the advertisement cost payment unit step by step according to the number of exposure of the content.

According to the present invention there is an effect that can maximize the advertising effect of the advertiser by using high-quality content in the advertisement.

In addition, according to the present invention, since the content provider can check the advertisement options provided by each of the plurality of advertisers and select the advertisement, the advertisement amount is not necessarily selected because the advertisement amount is high. Because of this, unlike the high and low advertising costs, advertising selection is driven by the way the advertising payment terms are configured, which gives both small and high advertisers the opportunity to publish ads.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

FIG. 1 is a functional block diagram of an online advertisement system according to an embodiment of the present invention, and FIG. 2 is a view for explaining a method of merging an advertisement image by a content merger of FIG. 1. 1 to 2, the online advertisement system 10 may include a content merger 12, an advertisement cost settlement unit 18, and an advertisement expense payment unit 20.

Here, the online advertising system 10 may mean a server, a PC, or a computer system, and may be implemented as hardware (H / W), software (S / W), or a combination of hardware and software, and merge the contents. Each of the unit 12, the advertisement cost settlement unit 18, and the advertisement expense payment unit 20 may be implemented as H / W and / or S / W.

The online advertising system 10 may be stored in a program application form on a user computer.

The content merger 12 displays the advertisement image 4 corresponding to information about an advertisement selected from the content provider 6 among the advertisement images 4 received from the plurality of advertisers 2. ) Can be merged with the content 8 provided to create the merged content.

The content merging unit 12 may include a merging processing unit 14 and a database 16. The merge processor 14 may generate the merged content by merging the advertisement image 4 corresponding to the information on the advertisement selected from the content provider 6 with the content 8 provided by the content provider 6. have.

The merge processor 14 may include advertisement images 4 provided from each of the plurality of advertisers 2 and advertisement fee payment terms for each of the advertisement images 4 before generating the merged content. The content provider 6 receives an advertisement option and receives an advertisement list including the advertisement options for each of the advertisement images 4 in response to an advertisement list transmission request input through the computer of the content provider 6. Can be transferred to your computer.

Therefore, the online advertising system 10 according to an embodiment of the present invention is to merge the ads selected by the content provider 6 among the advertising options provided by each of the plurality of advertisers (2) from the small advertiser to the large advertisers The effect is to provide an opportunity to post an ad.

The merge processing unit 14 inserts the advertisement image 4 into at least one frame section among the frame sections of the content 8 when generating the merged content or the region in which the content 8 is played (or, window (window)) and separately from the other region of the (or a window (window)) wherein exposing the advertisement image (4), or the intro of the contents (8) separately from the streaming service of the contents (8) in Alternatively, the advertisement image 4 may be exposed in at least one of the ending sections.

For example, as shown in FIG. 2, the merge processing unit 14 displays the advertisement image 4 in one of an intro section and an ending section of the playback section C-period of the content 8. The advertisement image 4 may be exposed in any one section (ad area Mid) of the playback periods C-period of the content 8.

Each of the advertisement options may include at least one of an average unit price per impression number of the merged content, a maximum desired impression number of the merged content, a performance pay rate when the maximum desired exposure number is satisfied, or an advertisement payment price per step. It may include one.

The merge processor 14 may determine whether the content 6 is generated by a legitimate copyright holder before merging the advertisement image 4 and the content 8.

For example, the merge processing unit 14 may illegally copy or steal the content 8 by information input through reading or visual inspection of metadata of the content 8 or a license of digital right management (DRM). It can be determined whether the content is 8.

The merge processor 14 may reject the merged advertisement image request from the content provider 6 when the content 8 is not generated by a valid copyright holder. Therefore, according to the exemplary embodiment of the present invention, the copyright or ownership problem of the content 8 may be solved from the viewpoint of the advertiser 2 or the online advertising system 10 operating company.

3 illustrates an advertisement list provided to the content provider by the online advertisement system of FIG. 1. 1 and 3, the merge processing unit 14 may transmit an advertisement list D1 including each of the advertisement options to the computer of the content provider 6.

In this case, the advertisement list D1 may include at least one of an advertisement name, a total advertisement cost, and a unit price posted by each of the plurality of advertisers 2, and the content provider 6 may view a detailed view of the advertisement information. (D 3 ), view the advertisement video 4, and select the advertisement.

The detailed view (D 3 ) of the advertisement information is a maximum paying period of the advertisement, a performance pay (or, a performance pay for satisfying the maximum desired impressions) when the advertiser 2 reaches the maximum number of desired impressions, merged content The average unit price per impression of, and the unit price paid per step (or section).

The advertisement cost payment unit price for each step may be an advertisement cost payment unit price paid for each step of the maximum desired exposure number divided into at least two steps.

In addition, the merge processing unit 14 may include a range of total advertisement costs inputted from a computer of the content provider 6 through a search area (or window) and a maximum desired exposure number (or a maximum desired play of the merged content). Number) and search results can be displayed in a separate area (or window).

For example, the content provider 6 may retrieve an advertisement list having a total advertising cost of 1 million to 2 million won and an advertising option of the maximum desired play number of the merged content of 10,000 to 50,000 times as shown in FIG. 3.

For example, the content provider 6 displays an impression calculated as the maximum duration (30 days), the maximum number of desired impressions, and the total advertisement cost of the advertisement through the detailed view D 3 of the advertisement information of the advertiser 2 called "Google Sky". The average unit price (or $ 20) of the advertising cost per (or play), the unit price paid for each step (e.g., if the cumulative number of play is 10,000 or less (1st section), the advertising cost per play is 10. If more than 30,000 times or more times (second section), the advertising costs paid per play is 15 won, and if the cumulative number of play is more than 30,000 times or less than 50,000 times (third section) advertising costs paid per play 25 won). In addition, the content provider 6 may know the performance pay (100,000 won) that is paid when the number of views of the merged content reaches the maximum desired exposure number 50,000 times through the detailed view (D3).

The content 8 may be User Created Contents (UCC), and may be a content in which any one or two or more of video, images, text, and voice are combined.

In addition, the advertisement image 4 may include at least one of an advertisement video, an advertisement copy light, an advertisement image, an advertisement text, or an advertisement voice as content produced for an advertisement generated from the advertisers 2.

The database 16 provides the advertisement fee payment conditions for the advertisement images 4 and the advertisement images 4 from the contents 8 and each of the plurality of advertisers 2 through the computer of the content provider 6. At least one of the advertising options to include may be stored.

The advertisement cost calculator 18 may calculate an advertisement fee to be provided to the content provider 6 based on the number of exposures of the merged content.

The advertisement cost may be provided in advance from the advertiser 2 who provided the advertisement image 4, but may be provided from the advertiser 2 whenever the advertisement cost settlement unit 18 calculates the advertisement cost.

For example, the advertisement cost settlement unit 18 receives and manages an advertisement fee from the advertiser 2 who provided the advertisement image 4 in advance, and when the settlement is completed, the advertisement cost payment unit 20 controls the advertisement cost through a content provider ( 6) can be paid.

The advertisement cost calculating unit 18 divides the maximum desired number of exposures of the merged content into at least two or more steps, and changes the advertisement cost by changing the advertising cost payment unit according to the exposure number of the merged content for each divided step. It can be settled.

FIG. 4 is a diagram for describing a method in which an advertisement cost settlement unit of FIG. 1 calculates an advertisement cost according to an advertisement option. Referring to FIGS. 1 and 4, the advertisement cost settlement unit 18 divides the maximum desired play count (50,000 times) of the advertiser 2 into three steps (or sections), and divides the content merged by the divided steps. The advertisement cost may be settled by varying the unit price paid for the advertisement.

For example, the advertisement cost settlement unit 18 divides the maximum desired play count (50,000 times) into three steps (for example, the first step 1st, the second step 2nd, and the third step 3rd). In the case of the first step 1st (that is, when the number of plays is between 0 and 10,000 times), the advertising fee can be settled by setting the payment price of the advertising fee per play to 10 won.

In addition, in the case of the second step 2nd (that is, when the number of plays is between 10,001 and 30.000 times), the advertisement cost settlement unit 18 may set the advertisement cost based on the payment allowance unit price of 15 won, In the case of the third step (3rd) (that is, when the number of views is between 30,001 times and 50.000 times), the advertising fee can be settled by setting the payment allowance unit price of the play allowance to 25 won.

Therefore, the online advertising system 10 according to the embodiment of the present invention applies the unit cost of each step to increase the advertising cost as the number of times of exposure of the content increases, so that the content provider 6 can produce high quality content. It has an inducible effect.

As shown in FIG. 4, the play allowance advertisement cost payment unit price is equal to the maximum desired exposure frequency among the at least two steps (eg, the first step 1st, the second step 2nd, and the third step 3rd). The closer to the step may be set higher, but is not limited thereto.

In addition, when the number of exposures of the merged content satisfies the maximum desired number of exposures of the advertiser 2, the advertisement cost settlement unit 18 may set the maximum advertisement exposure effect payout (100,000).

The advertisement cost settlement unit 18 calculates the number of exposures of the merged content, the number of exposures generated by the merged content request input from the computer of the content user having the same IP or the same cookie information is It may not be included in the number of exposures of the merged content.

Therefore, the online advertising system 10 according to the embodiment of the present invention has an effect of preventing the fraudulent advertising expenses consumed by the content provider 6 or a third party.

The advertisement cost settlement unit 18 may transmit the settlement information of the calculated advertisement cost to at least one of the content provider 6 or the advertiser 4.

FIG. 5 illustrates advertisement cost settlement information provided to the advertiser or the content provider by the advertisement cost settlement unit of FIG. 1. Referring to FIGS. 1 and 5, the advertisement cost settlement unit 18 may provide the advertiser 2 or the content provider 6 with date-by-date trends as shown in (a) and merge as shown in (b). Information about the accumulated play count of the accumulated content, the advertising unit cost per step according to the exposure of the merged content based on the accumulated play count, and the estimated total amount of the advertising cost through the text or Graphic User Interface (GUI) May be provided to the provider 6.

In addition, the advertisement cost settlement unit 18 may provide the content provider 6 with information about the merged UCC including the rate of return calculated based on the settlement information of the calculated advertisement cost.

FIG. 6 is a screen illustrating an advertisement return rate provided to a content provider by the advertisement cost settlement unit of FIG. 1. The advertisement cost settlement unit 18 may include a title of the merged content provided by the content provider 6 (eg, drawing a large drawing paper), a publishing location of the merged content (eg, a Naver video), and the content provider 6 selected by the content provider 6. Advertising (e.g., at a glance in the universe of Google Sky), advertising start date (e.g., July 19, 2007), remaining ad duration (e.g., 49 hours 43 minutes), ad exposure rate (e.g., 17,320 / 50,000, i.e. Provide the content provider 6 with the current number of impressions / maximum desired number of impressions of the advertiser 2) and the expected revenue (e.g., 209,800 won / 1,000,000, i.e., current revenue / total advertising costs presented by the advertiser 2). can do.

Therefore, the advertisement cost settlement unit 18 according to an embodiment of the present invention provides an advertisement revenue generated by the content provider 6 own content 8 at a glance, thereby providing convenience to the content provider 6. There is.

5 and 6 are various modifications as an example of the GUI.

The advertisement cost payment unit 20 may pay the content provider 6 an advertisement fee settled by the advertisement cost settlement unit 18 and pay a predetermined mileage or points corresponding to the advertisement cost to the content provider 6. You may.

In addition, when the number of impressions of the merged content satisfies the maximum number of desired impressions of the advertiser 2, the advertisement cost payment unit 20 provides the content provider 6 with the advertisement cost provided by the advertiser 2. You can pay out immediately.

For example, when the number of impressions of the merged content satisfies the maximum desired number of impressions (for example, 50,000) of the advertiser 2 in the advertisement cost payment condition of FIG. The total advertising fee (eg, 1,000,000 won) including the (eg, 100,000 won) may be directly paid to the content provider 6 collectively.

7 is a flowchart illustrating an online advertisement method according to an embodiment of the present invention. 1 and 7, the online advertising system 10 receives advertising options from the advertisers 2 including advertising images 4 and terms of payment for each of the advertising images 4. (S10).

The online advertisement system 10 receives an advertisement list transmission request input through a computer of a content provider 6 (S12), and in response to the advertisement list transmission request, the advertisement for each of the advertisement images 4. The advertisement list including the options is transmitted to the computer of the content provider 6 (S14).

The online advertisement system 10 receives advertisement information selected through the computer of the content provider 6 from the advertisement list (S16).

The online advertisement system 10 merges any one advertisement image 4 corresponding to the information on the selected advertisement with the content 8 to generate merged content (S18).

The online advertisement system 10 receives a merged content request from the content user 40 (S20), and transmits the merged content to the content requester 40 in response to the merged content request (S22).

The online advertisement system 10 calculates an advertisement fee to be provided to the content provider 6 based on the number of transmissions of the merged content (or the number of exposures of the merged content) (S24).

FIG. 8 is a flowchart illustrating a process of calculating an advertising cost through the online advertising method of FIG. 7. 1, 7, and 8, the online advertising system 10 includes an advertisement including payment terms for the advertisement images 4 and each of the advertisement images 4 from the advertisers 2. Receive and register the options (S30).

The online advertising system 10 merges the content 8 provided by the content provider 6 with the advertisement image 4 through steps S12 and S18.

The online advertisement system 10 performs a service for providing the merged content to the content user 40 through steps S20 and S22.

The online advertisement system 10 determines whether the number of transfers of the merged contents (or the number of times of the merged contents) is equal to the maximum number of desired impressions of the advertiser 2 as a result of the service of providing the merged contents (S36). .

If the number of times the merged content is transmitted is different from the maximum desired exposure number of the advertiser 2, the online advertisement system 10 continues to provide a service for providing the merged content to the content user 40 (S34).

If the number of times the merged content is transmitted is equal to the maximum desired exposure number of the advertiser 2, the online advertisement system 10 calculates the advertising cost of step S24 and distributes the calculated advertising cost to the content provider 6 ( S38).

9 is a functional block diagram of an online advertising system according to another embodiment of the present invention. 1 and 9, the online advertisement system 10 ′ may include a database 16 ′, an advertisement cost settlement unit 18 ′, and an advertisement expense payment unit 20 ′.

The configuration of the online advertising system 10 of FIG. 1 is the configuration of the online advertising system 10 of FIG. 1 except for the difference that the online advertising system 10 'does not include the merge processing unit 14 as compared to the online advertising system 10 of FIG. 1 (database 16 ), The advertisement cost settlement unit 18, and the advertisement cost payment unit 20, so that a detailed description thereof will be omitted.

Unlike the online advertisement system 10 of FIG. 1, the online advertisement system 10 ′ is provided by a content provider 6 from an advertiser 2 who provided the advertisement image 4 based on the number of exposures of the advertisement image 4. ) To settle and pay advertising costs.

For example, the content provider 6 posts an advertisement image 4 on a personal blog (eg, (www.daum.net) or Naver (www.naver.com), etc.) and displays the number of exposures of the advertisement image 4. Based on the advertiser 2 can be settled advertising costs in the advertising cost settlement method used in the online advertising system 10 of FIG.

In this case, the content provider 6 may post a plurality of advertising images (4) on a personal blog, the settlement of the advertising costs for each of the plurality of advertising images (4) is the advertisement presented by the advertiser (2) Of course, each option is settled.

Accordingly, the online advertisement system 10 'according to an embodiment of the present invention provides the content provider by paying a reasonable advertisement fee to the content provider 6 according to the number of exposures (advertising effects) of the advertisement image 4. Has the effect of receiving reasonable compensation for advertisement exposure.

10 is a flowchart illustrating an online advertising method according to another embodiment of the present invention. Referring to FIGS. 9 and 10, the advertisement cost settlement unit 18 ′ may provide the content from the advertiser 2 who provided the advertisement image 4 based on the number of exposures of the advertisement image 4 of the content provider 6. The advertisement fee to be provided to the provider 6 is settled (S40).

In this case, the advertisement cost settlement unit 18 'may set the advertisement cost in the same or similar manner as the advertisement cost settlement method performed by the advertisement cost settlement unit 18 of FIG. 1.

The advertisement cost payment unit 20 'pays the advertisement fee settled by the advertisement cost settlement unit 18' to the content provider 6 (S42).

The invention can also be embodied as computer readable code on a computer readable recording medium. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like. The program code for performing the online advertising method according to the present invention may be a carrier wave ( For example, transmission via the Internet).

The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

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BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a functional block diagram of an online advertising system according to an embodiment of the present invention.

FIG. 2 is a diagram for describing a method of merging an advertisement image by the content merging unit of FIG. 1.

3 illustrates an advertisement list provided to the content provider by the online advertisement system of FIG. 1.

FIG. 4 is a diagram for describing a method in which an advertisement cost settlement unit of FIG. 1 calculates an advertisement cost according to an advertisement option.

FIG. 5 illustrates advertisement cost settlement information provided to the advertiser or the content provider by the advertisement cost settlement unit of FIG. 1.

FIG. 6 is a screen illustrating an advertisement return rate provided to a content provider by the advertisement cost settlement unit of FIG. 1.

7 is a flowchart illustrating an online advertisement method according to an embodiment of the present invention.

FIG. 8 is a flowchart illustrating a process of calculating an advertising cost through the online advertising method of FIG. 7.

9 is a functional block diagram of an online advertising system according to another embodiment of the present invention.

10 is a flowchart illustrating an online advertising method according to another embodiment of the present invention.

Claims (6)

A content merging unit which merges an advertisement image corresponding to information on an advertisement selected from a content provider among advertisement images received from a plurality of advertisers with content provided by the content provider to generate merged content; And An advertisement cost settlement unit configured to calculate an advertisement fee to be provided to the content provider based on the number of impressions of the merged content; The advertising cost settlement unit, Before the advertisement image is exposed, the maximum desired exposure number of the merged content presented from the advertiser to the content provider is divided into at least two steps, and the maximum desired exposure number is among the at least two steps. The step of setting the higher the advertising cost payment unit online advertising system for calculating the advertising costs. The method of claim 1, wherein the online advertising system, And an advertisement cost payment unit that pays the content provider an advertisement cost settled by the advertisement cost settlement unit or a predetermined mileage or points corresponding to the advertisement cost. The method of claim 1, wherein the advertising fee, Online advertising system provided in advance from the advertiser that provided the advertisement image. The method of claim 1, wherein the content merging unit, Before generating the merged content, Receive advertisement options including advertisement images provided from each of the plurality of advertisers and advertisement fee payment terms for each of the advertisement images, and in response to the advertisement list transmission request input through the content provider's computer. An on-line advertising system for transmitting a list of advertisements containing the advertisement options for each of them to the content provider's computer.  The method of claim 1, wherein the advertising cost settlement unit, Online advertising system for transmitting the settlement information of the settled advertising costs to at least one of the content provider and the advertiser. The method of claim 1, wherein the number of exposures is An online advertising system that does not include an impression generated by a merged content request entered from a computer of a content user having the same IP or the same cookie information.

Images