WO2008064569A1 - Advertising method and realizing method thereof - Google Patents
Advertising method and realizing method thereof Download PDFInfo
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- WO2008064569A1 WO2008064569A1 PCT/CN2007/003347 CN2007003347W WO2008064569A1 WO 2008064569 A1 WO2008064569 A1 WO 2008064569A1 CN 2007003347 W CN2007003347 W CN 2007003347W WO 2008064569 A1 WO2008064569 A1 WO 2008064569A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to the field of advertising, and more particularly to a method for delivering a network advertisement and an implementation method thereof.
- BACKGROUND OF THE INVENTION With the development of the Internet, online advertising has also developed rapidly. The so-called online advertisement refers to a business advertisement published on the Internet site with a digital code as a carrier. The advertising industry even believes that Internet advertising will surpass outdoor advertising and become the fifth largest media after the traditional four major media (television, radio, newspapers, magazines). Since the first commercial online advertisement on the Internet in China in 1997, it has been favored by many people. Compared to traditional media advertising, online advertising has the following advantages:
- the carrier of interactive and sensory online advertising is basically a multimedia, hypertext format file. As long as the audience is interested in a certain product, more detailed, more detailed and vivid information can be learned with a simple click of the mouse. This allows consumers to "experience" products, services and brands in person. If new technologies such as virtual reality can be applied to online advertisements, allowing customers to experience goods or monthly services as they are, and to book, trade and settle online, the effectiveness of online advertising will be greatly enhanced.
- online advertising has the above advantages, current online advertising has the following disadvantages:
- the amount of page data is 1.3 megabytes (including 1 pair of advertisements, 1 static full screen, 1 scrolling advertisement, 100K total).
- a large-size rich media advertisement of the homepage will be downloaded in the previous content. After that, the download starts (usually between 100 and 300k, where the video ad is 500k). When it is seen by the user, it is after 30 seconds, and at this time, most users have already jumped to other column pages.
- the charging mode of the domestic website is based on the number of days of delivery. This kind of non-strong rotation method has a low arrival rate and has been abandoned by various websites.
- the effective way to improve the arrival rate is to place the advertisement on the page with the most concentrated traffic or multiple pages. As discussed above, the top page of the website with the most traffic will lose more than 50% of the users.
- the current rich media ad size can only be limited to 600k, otherwise most users will not be able to see this ad. This is affected by network bandwidth and network transmission speed, and there is no other way for ads to follow the user's browsing. 6. Due to limitations such as network transmission rate and ad arrival rate requirements, the current network video ad delivery size can only be limited to 400x300 pixels, which limits the performance of video ads. Similar to the previous question, video ads with more than 400x300 will have 2 problems. One is the increase in data volume, which leads to longer download time and more users. Second, large-size video ads will block too much page content. This is a situation where the traffic concentration page must never occur. In summary, the prior art cannot solve the above problems.
- the present invention is directed to providing a solution capable of delivering an advertisement once, which can be directly delivered to a current page viewed by a user on the website and downloaded and played, and can solve the problem of the portal homepage rich in the related art.
- Media ad arrival rate is low.
- a network advertisement delivery method comprising the steps of: automatically playing an advertisement when a user browses a page of a website to which an advertisement is placed; and when the user jumps to another page of the website, Continue playing or replaying the ad on another page.
- the method further includes the steps of: presetting the size of the advertisement and the position appearing in the page, and maintaining the advertisement in the position and the size of the size in different pages.
- the advertisement is a plurality of advertisements, and further includes the following steps: rotating a plurality of advertisements in turn in the position where the advertisements in the page appear.
- the method further includes the following steps: setting the number of times the advertisement is played in a user's browsing, the interval between plays, and the playing mode.
- the pages are distributed in different sections of the website.
- the advertisement is placed on a predetermined section or a predetermined page of the website.
- the method further includes: determining the browsing interest of the user by collecting the browsing information of the user, and when the user jumps to another page of the website, the content of the advertisement that continues to be played on the other page is switched to Content that matches the interest of browsing.
- a network advertisement delivery implementation method for dynamically playing a network advertisement to a user, including the following steps: Step a, embedding a delivery code corresponding to the advertisement into one or more websites Install a plug-in corresponding to the advertisement in the user's operating system or browser; and step b, when the user browses the page in the website, automatically download the delivery code to the page or automatically activate the plug-in to play ad.
- step a includes the following steps: displaying an advertisement corresponding to the delivery code on the top layer of the page, and presetting the size of the advertisement corresponding to the delivery code and the position appearing in the page.
- step a includes distributing a plurality of pages in a plurality of columns of the website.
- step b includes the following steps: If the user jumps to another page when the advertisement download in the current page is not completed, the jumped new page continues the unfinished download until the download is completed. After that, the advertisement is started; and if the user jumps to another page when the advertisement of the current page is not completed, the new page that is jumped continues to play the advertisement.
- step b includes the following steps: If the user jumps to another page after the advertisement of the current page is completed, the new page that is redirected replays the content corresponding to the code. ad.
- step a includes setting a plurality of advertisements corresponding to the delivery code
- step b includes the steps of: downloading the delivery code, and placing a plurality of advertisements in turn in one position of the page.
- Non-mandatory under the premise of not affecting the user's usage habits, realize the control of the number of times the user can see the advertisement, the visible way, etc., and realize the targeted delivery and quantitative delivery of the advertisement delivery;
- the advertising format is flexible, and it is not required to be limited by the size and location of the advertisements preset in the website page template.
- the advertisements, size, data size and location of the entire website can be completely freely opened according to any size and position;
- FIG. 1 is a flow chart showing a method for placing a network advertisement according to the present invention
- FIG. 2 is a flow chart showing a method for implementing network advertisement placement according to the present invention
- FIG. 3 is an embodiment of the present invention.
- FIG. 4 is a flow chart of playing a full-network advertisement according to an embodiment of the present invention
- FIG. 5 is a flow chart of variable size and positional play advertisements in accordance with one embodiment of the present invention
- FIG. 6 is a flow diagram of playing multiple advertisements in turn, in accordance with one embodiment of the present invention
- an advertisement method includes the following steps: Step S102: when a user browses a page of a website to which an advertisement is placed, automatically plays an advertisement; and in step S104, the user jumps to another website When one page is on, continue playing or replaying the ad on another page.
- Step S102 when a user browses a page of a website to which an advertisement is placed, automatically plays an advertisement; and in step S104, the user jumps to another website When one page is on, continue playing or replaying the ad on another page.
- the following steps may be further included: pre-setting the size of the advertisement and the position appearing in the page, and maintaining the advertisement in the position and the size of the size in different pages.
- the advertisement may be a plurality of advertisements.
- the following steps may also be included: rotating multiple advertisements in turn in the position where the advertisements in the page appear.
- the following steps may be further included: setting the number of times the advertisement is played in a user's browsing, the interval between plays, and the playing mode.
- Pages can be distributed in different sections of the website.
- Ads can be placed on a predetermined or scheduled page of the website.
- the browsing information of the user may also be collected to determine the browsing interest of the user, for example, by collecting the content field of the page browsed by the user is the IT field, determining that the browsing interest of the user is IT information, and then when the user jumps to the next
- the content of the advertisement that continues to be played is switched to the advertisement content that matches the user's browsing interest, such as an IT advertisement. This can increase the user targeting of the ad.
- a network advertisement delivery method for dynamically playing a network advertisement to a user includes the following steps: Step S202: Embed a delivery code corresponding to an advertisement into one or more pages of a website. And in step S204, when the user browses the page in the website, the delivery code is automatically downloaded to the page, and the advertisement corresponding to the delivery code is played.
- Step S202 may include the following steps: displaying an advertisement on the page by using a layer, that is, displaying an advertisement corresponding to the delivery code on a top layer of the page, so that the advertisement covers a part of the page, and pre-setting the advertisement.
- Step S204 may include the following steps: If the user jumps to another page when the advertisement download in the current page is not completed, the jumped new page continues the unfinished download, and the advertisement is started to be played after the download is completed; And if the user jumps to another page when the advertisement of the current page is not completed, the new page of the i?mega" continues to advertise. Step S204 may also include the following steps: if the user jumps to another page after the advertisement of the current page is completed, the jumped new page replays the advertisement corresponding to the delivery code.
- Step S202 may include setting a plurality of advertisements corresponding to the delivery code, and step S204 includes the steps of: downloading the delivery code, and playing the plurality of advertisements in turn in one position of the page.
- Figs. 3 is a flow diagram of following a play advertisement in accordance with one embodiment of the present invention. In this embodiment, after the user leaves the page of the advertisement delivery, the advertisement follows the user to continue playing in other pages accessed by the user. Referring to FIG.
- Step S302 The user accesses the page of the advertisement delivery, and the page sends a request for downloading the advertisement to the server, and the server records the user information, including the unique identification information such as the IP address, and The page downloads the advertisement, and displays the advertisement if the download is completed.
- Step S304 when the user leaves the page, the page sends parameters to the system, including the user's IP information and the running status of the advertisement, and the running of the advertisement includes whether the advertisement is downloaded or not.
- Step S306 if the download is completed and has been played, it is determined whether the advertisement is completed. If the playback is completed, the playback completion identifier is sent to the server; if not, the percentage of the already played is returned.
- step S308 when the user jumps to the new page, the new page sends a play advertisement request to the server, and in response to the request, the server determines the user's IP, if If the user's advertisement is not downloaded, it is passed to the percentage that the user has downloaded; if the playback has started, the percentage of the user's page has been played; if it has been completely played, it is passed to the new page to completely play the logo; and step S310, The new page responds according to the parameters of the server.
- FIG. 4 is a flow diagram of a full network play advertisement in accordance with one embodiment of the present invention.
- the whole network broadcast advertisement is that after the advertisement is delivered, the advertisement will be played when the user opens each page of the website. Referring to FIG.
- Step S402 Embed the advertisement code into a template system of the website and embed the code into the delivery system of the website, thereby embedding the code of the system into each page of the website, Or directly embedding the advertisement code into each page of the website;
- Step S404 when the user visits any one of the pages of the website, the advertisement code of the page records the information of the user and sends the information to the server;
- Step S406 the server records the information of the user, and downloads the advertisement file to the page, and the advertisement is played after the page is downloaded.
- Figure 5 is a flow diagram of variable size and positional advertising in accordance with one embodiment of the present invention.
- variable size and location of the play ad is not limited by the size and location of the ad preset in the site page template, and can be advertised for each page of the entire site in any size and location.
- the variable size and location of the play advertisement includes the following steps: Step S502, displaying an advertisement by using a layer (div method), so that the advertisement is always overlaid on the content, thereby realizing any variability of the advertisement play, and is not affected by
- the pre-set ad size and location restrictions of the website webpage display the advertisement on the page in a layer manner, so that the advertisement corresponding to the delivery code is displayed on the top layer of the page, so that the advertisement covers a part of the page.
- Step S504 the size of the layer is not specified in the advertisement code in advance, and the size of the layer is adapted to the size of the advertisement, thereby realizing advertisement for each page of the entire website according to any size and position.
- 6 is a flow diagram of playing multiple advertisements in turn, in accordance with one embodiment of the present invention. Playing multiple ads in turn is a matter of rotating multiple ads in one place. Referring to FIG. 6, playing a plurality of advertisements in turn includes the following steps: Step S602: When a user accesses a page, the page sends a download advertisement request and a unique identification information of the user to the server; and in step S604, the server records the unique identification information of the user.
- Step S606 After the page obtains the advertisement quantity and the play order, according to the play order, sends a request for downloading the first advertisement to the server, and a server response page. Requesting, sending the first advertisement for downloading the page; Step S608, the page determines whether the first advertisement is downloaded, and if the download is completed, playing the first advertisement, and sending a request for downloading the second advertisement to the server, and the server responds to the request Afterwards, the second advertisement is sent to the page for downloading; in step S610, the second advertisement is downloaded, and the first advertisement is played. If the first advertisement has been played, the page needs to determine whether the second advertisement is downloaded.
- FIG. ⁇ is a flow chart for setting the number of plays, the interval between plays, and the mode of play in accordance with one embodiment of the present invention. Referring to FIG.
- Step S702 setting the number of times to be played, the interval of playing, and the value of the playing mode by using java script in the page
- Step S704 the SWF file reads the values through FScommand, and the values of 4 bar are assigned to the corresponding variables in the FLash
- Step S706 after the function of the number of times in the SWF obtains the value, the function controlling the number of times performs corresponding actions; for example: playing The number of times is 3, the function of the number of control points of the SWF is assigned to 3, the advertisement is played from the first frame to the last frame, and the number of times is 3, and the last frame of the advertisement reaches 3 times, which has been played 3 times;
- the function operation animation stops at the first frame; in step S708, after the function of the control interval in the SWF obtains the value, the function opens the timing system and determines whether the next advertisement has been downloaded; if the timing system has reached the preset interval , the next
- the java script passes the SWF file to complete the parameters of the appearance, and after the SWF file receives the parameter, the advertisement is played. Advertisements placed on pages with high traffic such as homepages can be automatically placed after the download is completed. Even if the user has already jumped to other pages, it will not affect the display of advertisements, which greatly improves the arrival rate of advertisements.
- the sohu homepage, sohu homepage The size of the video advertisement is 1.2 megabytes, the size of a video advertisement is 500k, and the downlink speed of users using ADSL is 70k. The time for users to see this video advertisement is more than 30 seconds after the page is opened. Many users have very clear preferences and needs.
- the placed advertisement can be displayed on the current page of the user, and is completely unaffected by the page jump.
- the downloaded advertisement can be played on any current page of the user, and the number of times of playback, the display mode, and the like can be set.
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Abstract
A network advertising method is disclosed. It comprises the following steps of automatically playing advertisement when the user browses a page of advertised network, and continuing to play or replay the advertisement when the user jumps to another page in the website. A network advertisement realizing method is also disclosed, which is utilized to play the network advertisement following the user dynamically. It comprises the following steps as, step a, embedding an advertising code corresponding to the advertisement to one or more pages or installing a plug-in module corresponding to the advertisement in the operating system or browser of user; and step b, automatically downloading the advertising code to the page or automatically activating the plug-in module to play advertisement when the user browses the page in the network.
Description
广告投放方法及其实现方法 技术领域 本发明涉及广告领域, 更具体地, 涉及网络广告的投放方法及其实现方 法。 背景技术 随着互联网的发展, 网络广告也得到了迅速发展。 所谓网络广告, 就是 指在因特网站点上发布的以数字代码为载体的经营性广告。 广告界甚至认为 互联网络广告将超越户外广告, 成为传统四大媒体 (电视、 广播、 报纸、 杂 志)之后的第五大媒体。 自 1997 年中国互联网出现第一个商业性网络广告 以来, 一直受到不少人的青睐。 与传统的媒体广告相比, 网络广告具有以下 的优势: BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to the field of advertising, and more particularly to a method for delivering a network advertisement and an implementation method thereof. BACKGROUND OF THE INVENTION With the development of the Internet, online advertising has also developed rapidly. The so-called online advertisement refers to a business advertisement published on the Internet site with a digital code as a carrier. The advertising industry even believes that Internet advertising will surpass outdoor advertising and become the fifth largest media after the traditional four major media (television, radio, newspapers, magazines). Since the first commercial online advertisement on the Internet in China in 1997, it has been favored by many people. Compared to traditional media advertising, online advertising has the following advantages:
1.覆盖面广 网络广告的传播范围广泛, 可以通过国际互联网络把广告信息全天候、 24小时不间断地传播到世界各地, 不受地域限制, 也不受时间限制。 2.自主性 众所周知, 报纸广告、 杂志广告、 电视广告、 广播广告、 户外广告等都 具有强迫性, 都是要千方百计吸引你的视觉和听觉, 强行灌输到你的脑中。 而网络广告则属于按需广告,具有报纸分类广告的性质却不需要你彻底浏览, 它可让你自由查询, 将你要找的资讯集中呈现给你, 这样就节省了时间, 避 免无效的被动的注意力集中。 1. Wide coverage The wide range of online advertising can spread advertising information around the world 24 hours a day, 7 days a week, without geographical restrictions and time constraints. 2. Autonomy As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive, all of which are trying to attract your visual and auditory sense and forcibly instill in your mind. Online advertising is an on-demand advertisement. It has the nature of newspaper classified advertisements but does not require you to thoroughly browse. It allows you to freely query and present the information you are looking for, thus saving time and avoiding invalid passives. Focus on.
3.统计准确性 利用传统媒体做广告,要准确地知道有多少人接受到广告信息是很困难 的。 以户外广告为例, 虽然可以大概知道投放地域的人流量是多少, 但无法 准确统计看到此广告的人数, 只能 4故一些含糊估算和 4体测。 而网络广告则不 同, 无论是广告在用户眼前曝光的次数, 还是用户发生兴趣后进一步点击广 告、 以及这些用户查阅的时间分布和地域分布, 都可以进行精确的统计。 从
而有助于客商正确评估广告效果, 审定广告投放策略。 3. Statistical accuracy Using traditional media to advertise, it is very difficult to accurately know how many people receive advertising information. Take outdoor advertising as an example. Although you can roughly know the amount of traffic in the area, you can't accurately count the number of people who see this advertisement. You can only use some vague estimates and 4 physical tests. Online advertising is different. Whether it is the number of times an ad is exposed in front of the user, or the user clicks on the ad after the user's interest, and the time distribution and geographical distribution of the user's review, accurate statistics can be performed. From It helps merchants to correctly evaluate the effectiveness of advertising and validate the advertising strategy.
4.调整实时性 在传统媒体上做广告发版后很难更改,即使可改动也须付出一定的资金 和浪费不少时间。 而在 Internet上投放的广告能按照需要及时变更广告内容, 因而, 经营策略可以及时调整和实施。 4. Adjusting the real-time performance It is difficult to change after advertising in traditional media, even if it can be changed, it will cost a lot of money and waste a lot of time. Advertisements placed on the Internet can change the content of advertisements as needed, so business strategies can be adjusted and implemented in a timely manner.
5.交互性和感官性 网络广告的载体基本上是多媒体、超文本格式文件, 只要受众对某样产 品感兴趣, 仅需轻按鼠标就能进一步了解更多、 更为详细、 生动的信息, 从 而使消费者能亲身"体验"产品、 服务与品牌。 如能将虚拟现实等新技术应用 到网络广告, 让顾客如身临其境般感受商品或月良务, 并能在网上预订、 交易 与结算, 将大大增强网络广告的实效。 虽然, 网络广告具有上述的优点, 但是目前的网络广告还存在着以下的 缺点: 5. The carrier of interactive and sensory online advertising is basically a multimedia, hypertext format file. As long as the audience is interested in a certain product, more detailed, more detailed and vivid information can be learned with a simple click of the mouse. This allows consumers to "experience" products, services and brands in person. If new technologies such as virtual reality can be applied to online advertisements, allowing customers to experience goods or monthly services as they are, and to book, trade and settle online, the effectiveness of online advertising will be greatly enhanced. Although online advertising has the above advantages, current online advertising has the following disadvantages:
1. 暂时还没有技术手段能够解决门户网站首页和热门频道首页富媒体 广告到达率低的问题, 富媒体广告文件数据量大, 网络平均的传输速率低, 需要较长下载时间, 用户在首页停留时间短, 广告显示前就离开首页进入其 他页面, 使首页的富媒体广告到达率非常低。 这个问题目前只能通过服务器 网络带宽的改善, 压缩广告尺寸和文件, 以及客户端网络连接速度的提高来 緩解, 争取用最短的时间完成下载并播放广告。 但是由于经常上网的用户感 兴趣点非常明确, 大部分人会迅速跳转页面, 仍然会流失大量用户。 以 sohu 网首页为例, 页面数据量为 1.3兆(包括 1个对联广告、 1个静态全屏、 1个 翻卷广告, 共 100K ), 首页的一个大尺寸的富媒体广告会在前面所有内容下 载完成之后开始下载 (通常在 100 - 300k之间, 其中视频广告 500k ), 当它 被用户看到时, 是在 30 秒之后, 而此时, 多数用户已经跳转到其他栏目页 面中。 1. There is no technical means to solve the problem of low arrival rate of rich media advertisements on the portal homepage and popular channel homepage. The volume of rich media advertisement files is large, the average network transmission rate is low, and the download time is long. The user stays on the homepage. The time is short, and the advertisement is displayed before leaving the homepage to enter other pages, so that the rich media advertisement rate of the homepage is very low. This problem can only be alleviated by improving the network bandwidth of the server, compressing the size and files of the advertisements, and increasing the speed of the client's network connection, and strive to complete the download and play the advertisement in the shortest time. However, because the users who frequently access the Internet are very interested in the point of interest, most people will quickly jump to the page and still lose a large number of users. Take the home page of the sohu website as an example. The amount of page data is 1.3 megabytes (including 1 pair of advertisements, 1 static full screen, 1 scrolling advertisement, 100K total). A large-size rich media advertisement of the homepage will be downloaded in the previous content. After that, the download starts (usually between 100 and 300k, where the video ad is 500k). When it is seen by the user, it is after 30 seconds, and at this time, most users have already jumped to other column pages.
2. 现在还没有解决在网站所有页面投放同一款广告的问题。 目前的网 络广告只能针对特定页面投放, 用户只能在特定页面看到特定投放的广告。 如果想要通过在多页面同时投放同样代码, 调用同样文件, 实现多页面同时 显示同一个广告的话, 那么必须在每个页面事先设计好相同的广告位置、 以 及尺寸大小和位置必须一样。 目前网站都会有很多不同栏目, 内容和需求都
不相同, 页面不可能使用同样的模版, 所以上述方法是无法实际操作的。 2. The issue of placing the same ad on all pages of the site has not been resolved. Current web ads can only be served on specific pages, and users can only see specific ads on a particular page. If you want to display the same file on multiple pages at the same time, and call the same file to display the same advertisement on multiple pages at the same time, you must design the same advertisement position in advance on each page, and the size and position must be the same. Currently, the website has many different columns, content and requirements. Unlike the same template, it is impossible to use the same template, so the above method is not practical.
1 ) 网站页面的布局和设计的根本依据是用户获取内容信息的习惯, 没 有一个网站在所有页面预留统一的尺寸大小和位置的广告位置。 也就是说, 无法做到在网站所有页面投放同一款广告, 只有在特定页面浏览的用户才能 看到投放到当前页的广告; 1) The basic basis for the layout and design of the website page is the user's habit of obtaining content information. There is no website that reserves a uniform size and location for all pages. In other words, it is not possible to place the same ad on all pages of the site, and only users who browse on a particular page can see the ad served to the current page;
2 ) 从广告主投放成本来看, 实现此功能也是不现实的, 这意味着广告 主必须买断所有页面的此位置的广告。 2) From the perspective of advertiser cost, it is not realistic to implement this feature, which means that advertisers must buy out ads for this location on all pages.
3.现在无法解决在网站一个页面一个位置的同一时间段只能投放一款 广告的问题。 1 ) 同一页面同一位置的广告目前实现轮播的方式是在广告位添加一段 javascript代码,通过用户手动或定时自动刷新页面(需要重新下载整个页面) 来实现。 也就是说, 一个用户在一个页面上看到的广告是随机的, 可能是 A 也可能是 B,用户必须主动刷新页面, 才可能看到不同的广告, 而用户主动刷 新页面的可能性非常小。 或者重复多次从其他页面返回本页面, 这种几率也 是微乎其微; 3. It is now impossible to solve the problem that only one ad can be served at the same time in one location on one page of the website. 1) The current position of the same page of the ad is achieved by adding a javascript code in the ad slot, which is automatically refreshed by the user manually or periodically (requires re-downloading the entire page). That is to say, the advertisement that a user sees on a page is random, and may be A or B. The user must actively refresh the page to see different advertisements, and the possibility of the user actively refreshing the page is very small. . Or repeatedly returning to this page from other pages, the probability is also minimal;
2 ) 国内网站的收费模式是按照投放天数收取费用, 这种实用意义不强 的轮播方式到达率低, 早已被各网站摈弃; 2) The charging mode of the domestic website is based on the number of days of delivery. This kind of non-strong rotation method has a low arrival rate and has been abandoned by various websites.
4.目前没有一种技术可以让某个页面的一款广告的到达率达到 100 %。 4. There is currently no technology that allows an ad for a page to reach 100%.
1 ) 没有用户会浏览一个网站的所有页面, 看到所有的广告; 用户浏览 的方式完全没有规律可循, 曱用户可以先进入首页 A, 再浏览 B页面, 接着 是 C页面, 乙用户却有可能不通过首页, 直接进入 C页面, 接着浏览 F页面 或者其他页面; 这就意味着, 以现有方式不论将一款广告投放于哪个页面, 都会有相当数量的用户看不到该广告。 1) No user will browse all the pages of a website and see all the advertisements; the way users browse is completely irregular, so users can enter the home page A first, then the B page, then the C page, but the B user has It is possible not to go through the first page, go directly to the C page, and then browse the F page or other pages; this means that no matter which page an ad is placed on in the existing way, a considerable number of users will not see the ad.
2 ) 目前较有效的提高到达率的方式是将广告投放到流量最集中的页面 或者多个页面, 在前面已经论述过, 在流量最集中的网站首页, 同样会流失 50 %以上的用户。 2) At present, the effective way to improve the arrival rate is to place the advertisement on the page with the most concentrated traffic or multiple pages. As discussed above, the top page of the website with the most traffic will lose more than 50% of the users.
5.目前的富媒体广告大小只能局限在 600k 以内, 否则, 大多数的用户 会无法看到此广告。 这是受到网络带宽和网络传输速度的影响, 也没有其他 方式能够让广告跟随用户的浏览。
6.由于网络传输速率和广告到达率要求等限制, 目前网络视频广告投放 尺寸只能局限在 400x300像素以内, 使视频广告的表现力受到限制的问题。 同上一个问题类似, 超过 400x300的视频广告会有 2个问题, 其一是数据量 增加, 导致下载时间延长, 流失更多的用户; 其二是大尺寸的视频广告会遮 挡过多的页面内容, 这在流量集中的页面是决不能出现的情况。 综上所述, 现有技术无法解决前面所述问题, 其中, 网络环境的改善可 以期待緩解部分问题, 但无法全部解决, 而且, 网络环境是一个综合的指标, 单纯依靠技术的提升是无法实现的。 因此, 需要一种能够实现一次投放广告, 就能够将其直接递送到用户在 此网站浏览的当前页并进行播放的解决方案,以解决上述相关技术中的问题。 发明内容 本发明旨在提供一种能够实现一次投放广告,就能够将其直接递送到用 户在此网站浏览的当前页并进行下载及播放的解决方案, 能够解决上述相关 技术中的门户网站首页富媒体广告到达率低等问题。 根据本发明的一个方面,提供了一种网络广告投放方法,包括以下步骤: 当用户浏览被投放广告的网站的一个页面时, 自动播放广告; 以及在用户跳 转到网站的另一页面时, 在另一页面继续播放或重新播放广告。 在上述的网络广告投放方法中, 还包括以下步骤: 预先设定广告的幅面 大小和在页面中出现的位置, 在不同的页面中保持以该位置和幅面大小播放 广告。 在上述的网络广告投放方法中, 广告为多个广告, 还包括以下步骤: 在 页面中的广告出现位置轮流播放多个广告。 在上述的网络广告投放方法中, 还包括以下步骤: 设定广告在用户的一 次測览中的播放次数、 播放间隔时间、 以及播放方式。 在上述的网络广告投放方法中, 页面分布于网站的不同栏目中。 在上述的网络广告投放方法中,广告投放于网站的预定栏目或预定页面 中。
在上述的网络广告投放方法中, 还包括: 通过收集用户的浏览信息来判 断用户的浏览兴趣, 在用户跳转到网站的另一页面时, 在另一页面继续播放 的广告的内容被切换到符合浏览兴趣的内容。 在上述的网络广告投放方法中, 广告是多页的广告, 当用户每跳转一个 页面时, 在另一页面继续播放广告也进行到其下一页。 根据本发明的另一个方面,提供了一种网络广告投放实现方法, 用于动 态跟随地对用户播放网络广告, 包括以下步骤: 步骤 a, 将对应于广告的投 放代码嵌入到网站的一个或多个页面中或者在用户的操作系统或浏览器中安 装对应于广告的插件; 以及步骤 b, 当发生用户浏览网站中的页面时, 自动 将投放代码下栽到页面中或者自动激活插件, 以播放广告。 在上述的网络广告投放实现方法中, 步骤 a包括以下步骤: 在页面的顶 层上显示投放代码所对应的广告, 并预先设定投放代码所对应的广告的幅面 大小和在页面中出现的位置。 在上述的网络广告投放实现方法中,步骤 a包括使多个页面分布于网站 的多个栏目。 在上述的网络广告投放实现方法中, 步骤 b包括以下步骤: 如果用户在 当前页面中的广告下载未完成时跳转到其他页面, 则所跳转的新页面继续未 完成的下载, 直到下载完成后开始播放广告; 以及如果用户在当前页面中的 广告播放没有完成时跳转到其他的页面, 则所跳转的新页面继续播放广告。 在上述的网络广告投放实现方法中, 步骤 b包括以下步骤: 如果用户在 当前页中的广告播放完成后, 跳转到其他的页面, 则所跳转的新页面重新播 放投放 «码所对应的广告。 在上述的网络广告投放实现方法中,步骤 a包括设置投放代码对应的多 个广告, 步骤 b包括以下步骤: 下载投放代码, 并在页面的一个位置中轮流 地 放多个广告。 通过上述 4支术方案, 本发明实现了如下技术效果: 5. The current rich media ad size can only be limited to 600k, otherwise most users will not be able to see this ad. This is affected by network bandwidth and network transmission speed, and there is no other way for ads to follow the user's browsing. 6. Due to limitations such as network transmission rate and ad arrival rate requirements, the current network video ad delivery size can only be limited to 400x300 pixels, which limits the performance of video ads. Similar to the previous question, video ads with more than 400x300 will have 2 problems. One is the increase in data volume, which leads to longer download time and more users. Second, large-size video ads will block too much page content. This is a situation where the traffic concentration page must never occur. In summary, the prior art cannot solve the above problems. Among them, the improvement of the network environment can be expected to alleviate some problems, but it cannot be completely solved. Moreover, the network environment is a comprehensive indicator, and the improvement of the technology alone cannot be realized. of. Therefore, there is a need for a solution that enables a single delivery of an advertisement to be delivered directly to the current page viewed by the user on the website and played to solve the problems in the related art described above. SUMMARY OF THE INVENTION The present invention is directed to providing a solution capable of delivering an advertisement once, which can be directly delivered to a current page viewed by a user on the website and downloaded and played, and can solve the problem of the portal homepage rich in the related art. Media ad arrival rate is low. According to an aspect of the present invention, a network advertisement delivery method is provided, comprising the steps of: automatically playing an advertisement when a user browses a page of a website to which an advertisement is placed; and when the user jumps to another page of the website, Continue playing or replaying the ad on another page. In the above network advertisement delivery method, the method further includes the steps of: presetting the size of the advertisement and the position appearing in the page, and maintaining the advertisement in the position and the size of the size in different pages. In the above-mentioned online advertisement delivery method, the advertisement is a plurality of advertisements, and further includes the following steps: rotating a plurality of advertisements in turn in the position where the advertisements in the page appear. In the above network advertisement delivery method, the method further includes the following steps: setting the number of times the advertisement is played in a user's browsing, the interval between plays, and the playing mode. In the above web advertisement delivery method, the pages are distributed in different sections of the website. In the above-described online advertisement delivery method, the advertisement is placed on a predetermined section or a predetermined page of the website. In the above method for advertising the network advertisement, the method further includes: determining the browsing interest of the user by collecting the browsing information of the user, and when the user jumps to another page of the website, the content of the advertisement that continues to be played on the other page is switched to Content that matches the interest of browsing. In the above-described online advertisement delivery method, the advertisement is a multi-page advertisement, and when the user jumps one page, the advertisement continues to be played on the other page to the next page. According to another aspect of the present invention, a network advertisement delivery implementation method is provided for dynamically playing a network advertisement to a user, including the following steps: Step a, embedding a delivery code corresponding to the advertisement into one or more websites Install a plug-in corresponding to the advertisement in the user's operating system or browser; and step b, when the user browses the page in the website, automatically download the delivery code to the page or automatically activate the plug-in to play ad. In the above method for implementing network advertisement delivery, step a includes the following steps: displaying an advertisement corresponding to the delivery code on the top layer of the page, and presetting the size of the advertisement corresponding to the delivery code and the position appearing in the page. In the above method for implementing web advertisement delivery, step a includes distributing a plurality of pages in a plurality of columns of the website. In the above method for implementing network advertisement delivery, step b includes the following steps: If the user jumps to another page when the advertisement download in the current page is not completed, the jumped new page continues the unfinished download until the download is completed. After that, the advertisement is started; and if the user jumps to another page when the advertisement of the current page is not completed, the new page that is jumped continues to play the advertisement. In the above method for implementing network advertisement delivery, step b includes the following steps: If the user jumps to another page after the advertisement of the current page is completed, the new page that is redirected replays the content corresponding to the code. ad. In the above method for implementing network advertisement delivery, step a includes setting a plurality of advertisements corresponding to the delivery code, and step b includes the steps of: downloading the delivery code, and placing a plurality of advertisements in turn in one position of the page. Through the above four surgical solutions, the present invention achieves the following technical effects:
1 ) 一次性嵌入代码到网站任意一个或多个页面中, 就能够控制广告在 全网站跟随用户播放。 并且以后不需要在重新嵌入代码, 就能够更新投放广 告的内容, 大大节省了人力成本;
2 )广告能在整个网站的任意或预定页面上显示,把到达率提高到 100%; 1) Once you embed the code into one or more pages of the website, you can control the advertisement to follow the user on the entire website. And in the future, you don't need to re-embed the code, you can update the content of the advertisement, which greatly saves labor costs; 2) The advertisement can be displayed on any or scheduled page of the entire website, increasing the arrival rate to 100%;
3 ) 能够使用户在离开广告投放的页面后, 该广告跟随用户在用户访问 的其他页面内继续播放, 具有跟随性的特点; 3) enables the user to continue playing after the user leaves the page of the advertisement, following the user's other pages accessed by the user, and has the following characteristics;
4 ) 非强制性出现, 在不影响用户使用习惯的前提下, 实现对用户对此 广告的可见次数、 可见方式等的控制, 实现广告投放的定向投放、 定量投放; 4) Non-mandatory, under the premise of not affecting the user's usage habits, realize the control of the number of times the user can see the advertisement, the visible way, etc., and realize the targeted delivery and quantitative delivery of the advertisement delivery;
5 ) 广告形式灵活, 不需要受网站页面模版里预设定的广告尺寸和位置 的限制, 可按照任意尺寸和位置对整个网站各页面投放广告、 尺寸大小、 数 据大小、 位置完全自由开放; 5) The advertising format is flexible, and it is not required to be limited by the size and location of the advertisements preset in the website page template. The advertisements, size, data size and location of the entire website can be completely freely opened according to any size and position;
6 ) 能够使热门资源某一位置多个广告轮流播放, 使网站热门资源的价 值成数十倍的增长; 6) It is possible to make multiple advertisements in a certain location of a popular resource rotate in turn, so that the value of the popular resources of the website is increased by several times;
7 ) 不同幅面广告可以实现在同一位置的轮播; 以及 7) Different format ads can be rotated in the same location;
8 ) 该广告形式可以承载包括目前所有且不限定目前所有的广告文件格 式和形式, 具有极高的实用价值。 本发明的其它特征和优点将在随后的说明书中阐述, 并且, 部分地从说 明书中变得显而易见, 或者通过实施本发明而了解。 本发明的目的和其他优 点可通过在所写的说明书、 权利要求书、 以及附图中所特别指出的结构来实 现和获得。 附图说明 此处所说明的附图用来提供对本发明的进一步理解,构成本申请的一部 分, 本发明的示意性实施例及其说明用于解释本发明, 并不构成对本发明的 不当限定。 在附图中: 图 1是示出根据本发明的网络广告投放方法的流程图; 图 2是示出 据本发明的网络广告投放的实现方法的流程图; 图 3是根据本发明的一个实施例的跟随播放广告的流程图; 图 4是根据本发明的一个实施例的全网播放广告的流程图;
图 5是根据本发明的一个实施例的可变尺寸和位置播放广告的流程图; 图 6是根据本发明的一个实施例的轮流播放多个广告的流程图; 以及 图 Ί是根据本发明的一个实施例的设置播放次数、播放间隔时间以及播 放方式的流程图。 具体实施方式 下面将结合图 1至图 7详细说明本发明。 图 1是示出根据本发明的广告投放方法的流程图。 参照图 1 , 根据本发 明的广告¾:放方法包括以下步骤: 步骤 S102 , 当用户浏览被投放广告的网站的一个页面时, 自动播放广 告; 以及 步骤 S 104, 在用户跳转到网站的另一页面时, 在另一页面继续播放或 重新播放广告。 在上述的网络广告投放方法中, 还可包括以下步骤: 预先设定广告的幅 面大小和在页面中出现的位置, 在不同的页面中保持以该位置和幅面大小播 放广告。 广告可为多个广告,在上述的网络广告投放方法中,还可包括以下步骤: 在页面中的广告出现位置轮流播放多个广告。 在上述的网络广告投放方法中, 还可包括以下步骤: 设定广告在用户的 一次浏览中的播放次数、 播放间隔时间、 以及播放方式。 页面可分布于网站的不同栏目中。广告可投放于网站的预定栏目或预定 页面中。 另夕卜, 也可以收集用户的浏览信息来判断用户的浏览兴趣, 例如通过收 集用户浏览的本页面内容领域是 IT领域,确定该用户的浏览兴趣是 IT资讯, 然后当用户跳转到下一页面时, 继续播放的广告的内容被切换到符合用户的 浏览兴趣的广告内容, 例如 IT广告。 这样可以提高广告的用户针对性。 另外, 广告可以是多页面的广告, 当用户每跳转一个页面时, 广告也进
行到下一页面。 这样可以增大广告的容量, 且提高其内容的新鲜性。 图 2是示出根据本发明的广告投放实现方法的流程图。 参照图 2, 根据 本发明的用于动态跟随地对用户播放网络广告的网络广告投放实现方法, 包 4舌以下步骤: 步骤 S202 , 将对应于广告的投放代码嵌入到网站的一个或多个页面中; 以及 步骤 S204, 当发生用户浏览网站中的页面时, 自动将投放代码下载到 页面中, 播放投放代码所对应的广告。 显然, 也可在浏览器软件 (比如微软公司的 IE浏览器软件) 中安装一 个特定的插件, 当用户打开浏览器访问网站的时候, 插件就会把投放的广告 显示在用户屏幕上。 另外, 也可在用户的操作系统中安装插件 (或者称为软件), 当用户打 开浏览器访问网站的时候, 插件就会 ·ί巴投放的广告显示在用户屏幕上。 步骤 S202可包^ "以下步骤: 利用层的方式在页面上显示广告, 即在所 述页面的顶层上显示所述投放代码所对应的广告, 使广告覆盖页面的一部分 区域。并预先设定投放代码所对应的广告的幅面大小和在页面中出现的位置, 从而当在不同的页面中 放广告时, 利用层 ί支术保持以位置和幅面大小播放 广告。 可使多个页面分布于网站的多个栏目。 步骤 S204可包括以下步骤: 如果用户在当前页面中的广告下载未完成 时跳转到其他页面, 则所跳转的新页面继续未完成的下载, 直到下载完成后 开始播放广告; 以及如果用户在当前页面中的广告播放没有完成时跳转到其 他的页面, 则所 i?兆^"的新页面继续 4番放广告。 步骤 S204也可包括以下步骤:如果用户在当前页中的广告播放完成后, 跳转到其他的页面, 则所跳转的新页面重新播放投放代码所对应的广告。 步骤 S202可包括设置投放代码对应的多个广告, 步骤 S204 包括以下 步骤: 下载投放代码, 并在页面的一个位置中轮流地播放多个广告。
下面结合图 3至图 6说明本发明的实施例。 图 3是根据本发明的一个实施例的跟随播放广告的流程图。在本实施例 中, 当用户在离开广告投放的页面后, 该广告跟随用户在用户访问的其他页 面内继续播放。 参照图 3 , 艮随播放广告包括以下步骤: 步骤 S302, 用户访问广告投放的页面, 且页面向服务器发出下栽广告 的请求, 服务器纪录该用户信息, 包括 IP地址等唯一识别信息, 并向该页面 下载广告, 如果下载完成就显示广告; 步驟 S304, 当用户离开该页面时, 页面向系统发送参数, 包括用户的 IP信息以及广告的运行情况, 而广告的运行情况又包括广告是否下载完成。 步骤 S306, 如果下载完成并已经播放, 则判断广告是否播放完成, 如 果播放完成, 就向 良务器发送播放完成标识; 如果没有完全播放, 传回已经 播放的百分比。 如果没有完成下载, 则传回已经下载的百分比; 步骤 S308 , 当用户跳转到新的页面时, 新的页面向服务器发送播放广 告请求, 响应于该请求, 服务器出判断用户的 IP, 如果该用户的广告没有下 载完成, 就传给用户已经下载的百分比; 如果已经开始播放, 就传给用户页 面已经播放的百分比; 如果已经完全播放, 就传给新的页面完全播放标识; 以及 步骤 S310, 新的页面根据服务器的参数, 做出相应的反应。 如果得到 已经下载的百分比, 页面会从新的百分比开始下载, 直到下载完成再播放广 告; 如果得到已经播放的百分比, 页面会从新的百分比开始播放; 如果得到 已经完成播放的标识, 页面会使广告重新播放。 图 4是根据本发明的一个实施例的全网播放广告的流程图。全网播放广 告就是在广告被投放后, 用户打开网站每一个页面的时候都会播放该广告。 参照图 4, 全网 ~放广告包括以下步骤: 步骤 S402 , 将广告代码嵌入到网站的模版系统并将代码嵌入到网站的 投放系统, 从而将本系统的代码嵌入到网站的每个页面中, 或直接将广告代 码嵌入到网站的每个页面中; 步骤 S404, 当用户访问网站任意一个页面时, 该页面的广告代码会纪 录下用户的信息并发送给服务器; 以及
步骤 S406, 月良务器纪录下用户的信息, 并向页面下载广告文件, 页面 下载完成后就播放广告。 图 5 是根据本发明的一个实施例的可变尺寸和位置的 放广告的流程 图。 可变尺寸和位置的播放广告就是不受网站页面模版里预设定的广告尺寸 和位置的限制, 可按照任意尺寸和位置对整个网站各页面投放广告。 参照图 5 , 可变尺寸和位置的播放广告包括以下步骤: 步骤 S502, 用层(div方式)来显示广告, 使广告总是覆盖在内容之上, 从而实现广告播放的任意变化性, 不受网站网页预设定的广告尺寸和位置限 制, 利用层的方式在页面上显示广告, 将使得在所述页面的顶层上显示所述 投放代码所对应的广告, 使广告覆盖页面的一部分区域。; 步骤 S504, 广告代码中预先不规定层的大小, 让层的大小适应广告的 大小, 从而实现按照任意尺寸和位置对整个网站各页面投放广告。 图 6是根据本发明的一个实施例的轮流播放多个广告的流程图。轮流播 放多个广告就是在某一位置上轮流播放多个广告。 参照图 6, 轮流播放多个 广告包括以下步骤: 步骤 S602, 当用户访问页面时, 该页面向月良务器发出下栽广告请求以 及用户的唯一识别信息; 步骤 S604, 服务器纪录用户唯一识别信息; 判断该广告位的广告数量, 将广告数量和播放顺序发送给页面; 步骤 S606, 页面得到广告数量和播放顺序后, 根据播放顺序, 向服务 器发送下载第一条广告的请求, 以及服务器响应页面请求, 发送第一条广告 供页面下载; 步骤 S608 , 页面判断第一条广告是否下载完成, 如果完成下载, 则播 放第一条广告, 并向服务器发送下载第二条广告的请求,服务器响应请求后, 向页面发送第二条广告供页面下载; 步骤 S610, 页面下载第二条广告, 并且播放第一条广告, 如果第一条 广告已经播放完成, 页面需要判断第二条广告是否下载完, 如果下栽完成, 播放第二条广告, 并向服务器发送下载第三条的请求; 以及
步骤 S612 , 重复步骤 S606到步骤 S610, 直到播放完全部的广告。 图 Ί是根据本发明的一个实施例的设置播放次数、播放间隔时间以及播 放方式的流程图。 参照图 7 , 设置广告的播放次数、 播放间隔时间以及播放 方式, 包 4舌以下步骤: 步骤 S702, 在页面中通过 java script设置需要播放的次数、播放的间隔 时间、 以及播放方式的值; 步骤 S704, SWF文件通过 FScommand读取这些值, 并 4巴这些值赋于 FLash中相应的变量; 步骤 S706 , 当 SWF中次数的函数得到值以后, 控制次数的函数就做相 应的动作; 比如: 播放次数为 3, SWF的控制次数的函数就被赋值为 3 , 广 告从第一帧播放到最后一帧做记次数 1, 3 次到达广告的最后一帧就表示已 经播放了 3次; 控制次数的函数操作动画停止在第一帧; 步骤 S708 , 当 SWF中的控制间隔的函数得到值以后, 函数会打开计时 系统, 并判断下一个广告是否已经下载完成; 如果计时系统已经到达预设的 间隔时间, 下一个广告已经下载完成, 就 "放下一个广告; 如果计时系统已 经到达预设的间隔时间, 下一个广告还没有下载完成, 停止计时系统, 继续 下栽下一个广告, 直到下载完成, 再播放这个广告; 以及 步骤 S710, 当 SWF中的播放方式函数得到值以后, 广告暂停在第一帧 上; 页面中的 java script程序响应广告的出场方式(播放方式), 并控制广告 出场, 出场完成以后, java script传给 SWF文件完成出场的参数, SWF文件 收到参数以后, 播放广告。 网站首页等流量大的页面投放的广告可以在下载完成后自动 放,即使 用户已经跳转到其他页面, 也不会影响广告的显示, 大大提高了广告的到达 率, 以 sohu网站首页举例, sohu首页的大小是 1.2兆, 一个视频广告的尺寸 是 500k, 使用 ADSL的用户其下行速度是 70k, 用户看到此视频广告的时间 在打开页面后 30 秒以上, 很多用户由于喜好和需求十分明确, 早已跳转至 其他频道或信息底层页面, 利用此技术投放的广告可以在用户的当前页面显 示播放, 完全不受页面跳转的影响。 通过上述的实施例,可以看出,由于本技术可以定制为全网站范围播放 ,
下载完成的广告可以在用户的任意当前页播放, 并可以设定播放次数、 显示 方式等。 利用本发明,假如一个全屏的视频广告在首页投放, 却在用户浏览底层 页面时下载完成并播放, 那么, 首先不会流失用户, 其次, 相对于首页, 在 信息内容较少的底层页面播放广告, 用户的抵触心理大大降低, 提高了广告 效果。 视频广告的幅面和数据量可以大大增加, 美流畅的画面对提升网络 广告的质量是巨大的突破。 网络媒体通过此项技术,突破了在在网站一个页面一个位置的同一时间 段只能投放一款广告的限制, 由于广告到达率大幅提高, 同一个用户可以在 网站停留的时段内看到多款广告, 使得一个广告位置的资源价值大大提高。 所有访问网站的用户都能够必然看到利用此技术投放的广告,到达率提 升到 100 % 0 以上所述仅为本发明的优选实施例而已, 并不用于限制本发明, 对于本 领域的技术人员来说, 本发明可以有各种更改和变化。 凡在本发明的精神和 原则之内, 所作的任何修改、 等同替换、 改进等, 均应包含在本发明的保护 范围之内。
8) The advertisement form can carry the format and form of the advertisement file including all of the current and not limited to the current one, and has extremely high practical value. Other features and advantages of the invention will be set forth in the description which follows, and The objectives and other advantages of the invention will be realized and attained by the <RTI BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are set to illustrate,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, In the drawings: FIG. 1 is a flow chart showing a method for placing a network advertisement according to the present invention; FIG. 2 is a flow chart showing a method for implementing network advertisement placement according to the present invention; FIG. 3 is an embodiment of the present invention. FIG. 4 is a flow chart of playing a full-network advertisement according to an embodiment of the present invention; FIG. 5 is a flow chart of variable size and positional play advertisements in accordance with one embodiment of the present invention; FIG. 6 is a flow diagram of playing multiple advertisements in turn, in accordance with one embodiment of the present invention; A flow chart of setting the number of plays, the interval between play, and the play mode of an embodiment. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to FIGS. 1 to 7. 1 is a flow chart showing an advertisement delivery method according to the present invention. Referring to FIG. 1, an advertisement method according to the present invention includes the following steps: Step S102: when a user browses a page of a website to which an advertisement is placed, automatically plays an advertisement; and in step S104, the user jumps to another website When one page is on, continue playing or replaying the ad on another page. In the above-mentioned online advertisement delivery method, the following steps may be further included: pre-setting the size of the advertisement and the position appearing in the page, and maintaining the advertisement in the position and the size of the size in different pages. The advertisement may be a plurality of advertisements. In the above-mentioned online advertisement delivery method, the following steps may also be included: rotating multiple advertisements in turn in the position where the advertisements in the page appear. In the above network advertisement delivery method, the following steps may be further included: setting the number of times the advertisement is played in a user's browsing, the interval between plays, and the playing mode. Pages can be distributed in different sections of the website. Ads can be placed on a predetermined or scheduled page of the website. In addition, the browsing information of the user may also be collected to determine the browsing interest of the user, for example, by collecting the content field of the page browsed by the user is the IT field, determining that the browsing interest of the user is IT information, and then when the user jumps to the next At the time of the page, the content of the advertisement that continues to be played is switched to the advertisement content that matches the user's browsing interest, such as an IT advertisement. This can increase the user targeting of the ad. In addition, the advertisement can be a multi-page advertisement, and when the user jumps one page, the advertisement also enters Go to the next page. This can increase the capacity of the ad and increase the freshness of its content. 2 is a flow chart showing a method of implementing an advertisement delivery according to the present invention. Referring to FIG. 2, a network advertisement delivery method for dynamically playing a network advertisement to a user according to the present invention includes the following steps: Step S202: Embed a delivery code corresponding to an advertisement into one or more pages of a website. And in step S204, when the user browses the page in the website, the delivery code is automatically downloaded to the page, and the advertisement corresponding to the delivery code is played. Obviously, a specific plug-in can also be installed in the browser software (such as Microsoft's IE browser software). When the user opens the browser to access the website, the plug-in will display the placed advertisement on the user's screen. In addition, a plug-in (or software) can also be installed in the user's operating system. When the user opens the browser to access the website, the plug-in will display the advertisement displayed on the user's screen. Step S202 may include the following steps: displaying an advertisement on the page by using a layer, that is, displaying an advertisement corresponding to the delivery code on a top layer of the page, so that the advertisement covers a part of the page, and pre-setting the advertisement. The size of the ad corresponding to the code and the position that appears in the page, so that when the advertisement is placed on different pages, the layer is used to maintain the advertisement in the position and the size of the page. Step S204 may include the following steps: If the user jumps to another page when the advertisement download in the current page is not completed, the jumped new page continues the unfinished download, and the advertisement is started to be played after the download is completed; And if the user jumps to another page when the advertisement of the current page is not completed, the new page of the i?mega" continues to advertise. Step S204 may also include the following steps: if the user jumps to another page after the advertisement of the current page is completed, the jumped new page replays the advertisement corresponding to the delivery code. Step S202 may include setting a plurality of advertisements corresponding to the delivery code, and step S204 includes the steps of: downloading the delivery code, and playing the plurality of advertisements in turn in one position of the page. Embodiments of the present invention will now be described with reference to Figs. 3 is a flow diagram of following a play advertisement in accordance with one embodiment of the present invention. In this embodiment, after the user leaves the page of the advertisement delivery, the advertisement follows the user to continue playing in other pages accessed by the user. Referring to FIG. 3, the following advertisements are included in the following steps: Step S302: The user accesses the page of the advertisement delivery, and the page sends a request for downloading the advertisement to the server, and the server records the user information, including the unique identification information such as the IP address, and The page downloads the advertisement, and displays the advertisement if the download is completed. Step S304, when the user leaves the page, the page sends parameters to the system, including the user's IP information and the running status of the advertisement, and the running of the advertisement includes whether the advertisement is downloaded or not. Step S306, if the download is completed and has been played, it is determined whether the advertisement is completed. If the playback is completed, the playback completion identifier is sent to the server; if not, the percentage of the already played is returned. If the download is not completed, the percentage of the downloaded has been returned; step S308, when the user jumps to the new page, the new page sends a play advertisement request to the server, and in response to the request, the server determines the user's IP, if If the user's advertisement is not downloaded, it is passed to the percentage that the user has downloaded; if the playback has started, the percentage of the user's page has been played; if it has been completely played, it is passed to the new page to completely play the logo; and step S310, The new page responds according to the parameters of the server. If you get the percentage that has already been downloaded, the page will start downloading from the new percentage until the download is complete and then the ad will be played; if you get the percentage that has already been played, the page will start playing from the new percentage; if you get the logo that has finished playing, the page will re-advertise Play. 4 is a flow diagram of a full network play advertisement in accordance with one embodiment of the present invention. The whole network broadcast advertisement is that after the advertisement is delivered, the advertisement will be played when the user opens each page of the website. Referring to FIG. 4, the whole network-to-advertisement includes the following steps: Step S402: Embed the advertisement code into a template system of the website and embed the code into the delivery system of the website, thereby embedding the code of the system into each page of the website, Or directly embedding the advertisement code into each page of the website; Step S404, when the user visits any one of the pages of the website, the advertisement code of the page records the information of the user and sends the information to the server; Step S406, the server records the information of the user, and downloads the advertisement file to the page, and the advertisement is played after the page is downloaded. Figure 5 is a flow diagram of variable size and positional advertising in accordance with one embodiment of the present invention. The variable size and location of the play ad is not limited by the size and location of the ad preset in the site page template, and can be advertised for each page of the entire site in any size and location. Referring to FIG. 5, the variable size and location of the play advertisement includes the following steps: Step S502, displaying an advertisement by using a layer (div method), so that the advertisement is always overlaid on the content, thereby realizing any variability of the advertisement play, and is not affected by The pre-set ad size and location restrictions of the website webpage display the advertisement on the page in a layer manner, so that the advertisement corresponding to the delivery code is displayed on the top layer of the page, so that the advertisement covers a part of the page. Step S504, the size of the layer is not specified in the advertisement code in advance, and the size of the layer is adapted to the size of the advertisement, thereby realizing advertisement for each page of the entire website according to any size and position. 6 is a flow diagram of playing multiple advertisements in turn, in accordance with one embodiment of the present invention. Playing multiple ads in turn is a matter of rotating multiple ads in one place. Referring to FIG. 6, playing a plurality of advertisements in turn includes the following steps: Step S602: When a user accesses a page, the page sends a download advertisement request and a unique identification information of the user to the server; and in step S604, the server records the unique identification information of the user. Determining the number of advertisements of the advertisement space, and sending the advertisement quantity and the play order to the page; Step S606, after the page obtains the advertisement quantity and the play order, according to the play order, sends a request for downloading the first advertisement to the server, and a server response page. Requesting, sending the first advertisement for downloading the page; Step S608, the page determines whether the first advertisement is downloaded, and if the download is completed, playing the first advertisement, and sending a request for downloading the second advertisement to the server, and the server responds to the request Afterwards, the second advertisement is sent to the page for downloading; in step S610, the second advertisement is downloaded, and the first advertisement is played. If the first advertisement has been played, the page needs to determine whether the second advertisement is downloaded. If the download is completed, play the second ad and The server sends a request to download the third item; Step S612, steps S606 through S610 are repeated until the full advertisement is played. Figure Ί is a flow chart for setting the number of plays, the interval between plays, and the mode of play in accordance with one embodiment of the present invention. Referring to FIG. 7, setting the number of times of playing, the interval of playing, and the playing mode, the following steps are performed: Step S702, setting the number of times to be played, the interval of playing, and the value of the playing mode by using java script in the page; S704, the SWF file reads the values through FScommand, and the values of 4 bar are assigned to the corresponding variables in the FLash; Step S706, after the function of the number of times in the SWF obtains the value, the function controlling the number of times performs corresponding actions; for example: playing The number of times is 3, the function of the number of control points of the SWF is assigned to 3, the advertisement is played from the first frame to the last frame, and the number of times is 3, and the last frame of the advertisement reaches 3 times, which has been played 3 times; The function operation animation stops at the first frame; in step S708, after the function of the control interval in the SWF obtains the value, the function opens the timing system and determines whether the next advertisement has been downloaded; if the timing system has reached the preset interval , the next ad has been downloaded, just "put down an ad; if the timing system has reached the preset Time, the next advertisement has not been downloaded yet, the timing system is stopped, the next advertisement is continued, and the advertisement is played until the download is completed; and in step S710, when the play mode function in the SWF obtains the value, the advertisement is suspended at the first On the frame; the java script in the page responds to the way the advertisement is played (play mode), and controls the appearance of the advertisement. After the appearance is completed, the java script passes the SWF file to complete the parameters of the appearance, and after the SWF file receives the parameter, the advertisement is played. Advertisements placed on pages with high traffic such as homepages can be automatically placed after the download is completed. Even if the user has already jumped to other pages, it will not affect the display of advertisements, which greatly improves the arrival rate of advertisements. For example, the sohu homepage, sohu homepage The size of the video advertisement is 1.2 megabytes, the size of a video advertisement is 500k, and the downlink speed of users using ADSL is 70k. The time for users to see this video advertisement is more than 30 seconds after the page is opened. Many users have very clear preferences and needs. Jump to other channels or information underlying pages, use this technology to vote The placed advertisement can be displayed on the current page of the user, and is completely unaffected by the page jump. According to the above embodiment, it can be seen that since the technology can be customized for full site-wide playback, The downloaded advertisement can be played on any current page of the user, and the number of times of playback, the display mode, and the like can be set. By using the invention, if a full-screen video advertisement is placed on the homepage, but the user downloads and plays when the user browses the bottom page, then the user will not be lost first, and secondly, relative to the homepage, the advertisement is played on the bottom page with less information content. The user's resistance is greatly reduced, and the advertising effect is improved. The size and amount of video advertising can be greatly increased, and the smooth picture of the United States is a huge breakthrough in improving the quality of online advertising. Through this technology, online media has broken through the restriction that only one advertisement can be placed in the same time period on one page of the website. Since the arrival rate of the advertisement is greatly improved, the same user can see various items during the time period of the website. Advertising, which greatly increases the value of resources in an advertising location. All users are able to access the site using a necessarily see this technique ads served, raised to reach 100% 0 The above are only preferred embodiments of the present invention, but not intended to limit the invention, to those skilled in the art The present invention is susceptible to various modifications and changes. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.
Claims
1. 一种网络广告投放方法, 其特征在于, 包括以下步骤: A network advertisement delivery method, comprising the steps of:
当用户浏览被投放广告的网站的一个页面时, 自动播放所述广告; 在用户 if兆转到所述网站的另一页面时,在所述另一页面继续播放或 重新播放所述广告。 When the user browses a page of the website to which the advertisement is placed, the advertisement is automatically played; when the user if the mega is transferred to another page of the website, the advertisement is resumed or replayed on the other page.
2. 根据权利要求 1 所述的网络广告投放方法, 其特征在于, 还包括以下 步骤: 2. The network advertisement delivery method according to claim 1, further comprising the steps of:
预先设定所述广告的幅面大小和在页面中出现的位置,在不同的页 面中保持以所述位置和幅面大小播放所述广告。 The size of the advertisement and the position appearing in the page are preset, and the advertisement is played in the different positions in the position and size.
3. 根据权利要求 1 所述的网络广告投放方法, 其特征在于, 所述广告为 多个广告, 还包括以下步骤: 3. The network advertisement delivery method according to claim 1, wherein the advertisement is a plurality of advertisements, and the method further comprises the following steps:
在页面中的广告出现位置轮流播放所述多个广告。 The plurality of advertisements are played in turn at the ad occurrence position in the page.
4. 居权利要求 1 所述的网络广告投放方法, 其特征在于, 还包括以下 步骤: 4. The method for placing a network advertisement according to claim 1, further comprising the steps of:
设定广告在所述用户的一次浏览中的播放次数、 播放间隔时间、 以 及播放方式。 Set the number of times the advertisement plays in the user's browsing, the interval between playbacks, and the playback mode.
5. 根据权利要求 1 所述的网络广告投放方法, 其特征在于, 所述页面分 布于所述网站的不同栏目中。 The network advertisement delivery method according to claim 1, wherein the page is distributed in different columns of the website.
6. 根据权利要求 1 所述的网络广告投放方法, 其特征在于, 所述广告投 放于所述网站的预定栏目或预定页面中。 The network advertisement delivery method according to claim 1, wherein the advertisement is placed in a predetermined column or a predetermined page of the website.
7. 根据权利要求 1 所述的网络广告投放方法, 其特征在于, 还包括: 通 过收集用户的浏览信息来判断用户的浏览兴趣, 在用户跳转到所述网 站的另一页面时, 在所述另一页面继续播放的所述广告的内容被切换 到符合所述浏览兴趣的内容。
The network advertisement delivery method according to claim 1, further comprising: determining a browsing interest of the user by collecting browsing information of the user, when the user jumps to another page of the website, The content of the advertisement in which another page continues to be played is switched to the content that matches the browsing interest.
8. 根据权利要求 1 所述的网络广告投放方法, 其特征在于, 广告是多页 的广告, 当用户每 if兆转一个页面时, 在所述另一页面继续播放广告也 进行到其下一页。 8. The network advertisement delivery method according to claim 1, wherein the advertisement is a multi-page advertisement, and when the user rotates one page every IF, the advertisement continues to be played on the another page to proceed to the next page.
9. 一种网络广告投放实现方法, 用于动态跟随地对用户播放网络广告, 其特征在于, 包 4舌以下步骤: 9. A method for implementing network advertisement delivery, which is used for dynamically playing a network advertisement to a user, and is characterized by the following steps:
步骤 a, 将对应于广告的投放代码嵌入到网站的一个或多个页面中 或者在用户的操作系统或浏览器中安装对应于广告的插件; 以及 Step a, embedding the delivery code corresponding to the advertisement into one or more pages of the website or installing a plug-in corresponding to the advertisement in the user's operating system or browser;
步骤 b, 当发生用户浏览网站中的页面时, 自动将所述投放代码下 载到所述页面中或者自动激活所述插件, 以播放所述广告。 Step b: When a user browses a page in the website, the delivery code is automatically downloaded to the page or the plug-in is automatically activated to play the advertisement.
10. 根据权利要求 9 所述的网络广告投放实现方法, 其特征在于, 步骤 a 包括以下步骤: 10. The method for implementing network advertisement delivery according to claim 9, wherein the step a comprises the following steps:
在所述页面的顶层上显示所述投放代码所对应的广告,并预先设定 所述投放 4弋码所对应的广告的幅面大小和在页面中出现的位置。 The advertisement corresponding to the delivery code is displayed on the top layer of the page, and the size of the advertisement corresponding to the delivery 4 code and the position appearing in the page are preset.
1 1. 根据权利要求 9 所述的网络广告投放实现方法, 其特征在于, 步骤 a 包括使所述多个页面分布于所述网站的多个栏目。 The method for implementing network advertisement delivery according to claim 9, wherein the step a comprises distributing the plurality of pages in a plurality of columns of the website.
12. 根据权利要求 9 所述的网络广告投放实现方法, 其特征在于, 步骤 b 包^"以下步骤: 12. The method for implementing network advertisement delivery according to claim 9, wherein the step b includes the following steps:
如果所述用户在当前页面中的所述广告下载未完成时跳转到其他 页面, 则所 3兆转的新页面继续所述未完成的下载, 直到所述下载完成后 开始 放所述广告; 以及 If the user jumps to another page when the advertisement download in the current page is not completed, the new page of 3 megabytes continues the unfinished download, and the advertisement is started after the download is completed; as well as
如果所述用户在当前页面中的所述广告播放没有完成时跳转到其 他的页面, 则所跳转的新页面继续 ^"放所述广告。 If the user jumps to another page when the advertisement play in the current page is not completed, the jumped new page continues to "put the advertisement."
13. 根据权利要求 9 所述的网络广告投放实现方法, 其特征在于, 步骤 b 包括以下步骤: The method for implementing network advertisement delivery according to claim 9, wherein the step b comprises the following steps:
如果所述用户在当前页中的所述广告播放完成后,跳转到其他的页 面, 则所 if兆转的新页面重新播放所述投放代码所对应的广告。
根据权利要求 9所述的网络广告投放实现方法, 其特征在于, 步骤 a 包括设置所述投放代码对应的多个广告, 步骤 b包括以下步骤: If the user jumps to another page after the advertisement of the current page is completed, the new page of the if-turned replays the advertisement corresponding to the delivery code. The method for implementing network advertisement delivery according to claim 9, wherein the step a comprises setting a plurality of advertisements corresponding to the delivery code, and the step b comprises the following steps:
下载所述投放代码,并在所述页面的一个位置中轮流地播放所述多 个广告。
The delivery code is downloaded and the plurality of advertisements are played in turn in one location of the page.
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