WO2008064569A1

WO2008064569A1 - Advertising method and realizing method thereof

Info

Publication number: WO2008064569A1
Application number: PCT/CN2007/003347
Authority: WO
Inventors: Rui Guan; Xingguo Fan; Jun Zhao
Original assignee: Rui Guan; Xingguo Fan; Jun Zhao
Priority date: 2006-11-27
Filing date: 2007-11-27
Publication date: 2008-06-05
Also published as: CN1987920A

Abstract

A network advertising method is disclosed. It comprises the following steps of automatically playing advertisement when the user browses a page of advertised network, and continuing to play or replay the advertisement when the user jumps to another page in the website. A network advertisement realizing method is also disclosed, which is utilized to play the network advertisement following the user dynamically. It comprises the following steps as, step a, embedding an advertising code corresponding to the advertisement to one or more pages or installing a plug-in module corresponding to the advertisement in the operating system or browser of user; and step b, automatically downloading the advertising code to the page or automatically activating the plug-in module to play advertisement when the user browses the page in the network.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to the field of advertising, and more particularly to a method for delivering a network advertisement and an implementation method thereof. BACKGROUND OF THE INVENTION With the development of the Internet, online advertising has also developed rapidly. The so-called online advertisement refers to a business advertisement published on the Internet site with a digital code as a carrier. The advertising industry even believes that Internet advertising will surpass outdoor advertising and become the fifth largest media after the traditional four major media (television, radio, newspapers, magazines). Since the first commercial online advertisement on the Internet in China in 1997, it has been favored by many people. Compared to traditional media advertising, online advertising has the following advantages:

1. Wide coverage The wide range of online advertising can spread advertising information around the world 24 hours a day, 7 days a week, without geographical restrictions and time constraints. 2. Autonomy As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive, all of which are trying to attract your visual and auditory sense and forcibly instill in your mind. Online advertising is an on-demand advertisement. It has the nature of newspaper classified advertisements but does not require you to thoroughly browse. It allows you to freely query and present the information you are looking for, thus saving time and avoiding invalid passives. Focus on.

3. Statistical accuracy Using traditional media to advertise, it is very difficult to accurately know how many people receive advertising information. Take outdoor advertising as an example. Although you can roughly know the amount of traffic in the area, you can't accurately count the number of people who see this advertisement. You can only use some vague estimates and 4 physical tests. Online advertising is different. Whether it is the number of times an ad is exposed in front of the user, or the user clicks on the ad after the user's interest, and the time distribution and geographical distribution of the user's review, accurate statistics can be performed. From It helps merchants to correctly evaluate the effectiveness of advertising and validate the advertising strategy.

4. Adjusting the real-time performance It is difficult to change after advertising in traditional media, even if it can be changed, it will cost a lot of money and waste a lot of time. Advertisements placed on the Internet can change the content of advertisements as needed, so business strategies can be adjusted and implemented in a timely manner.

5. The carrier of interactive and sensory online advertising is basically a multimedia, hypertext format file. As long as the audience is interested in a certain product, more detailed, more detailed and vivid information can be learned with a simple click of the mouse. This allows consumers to "experience" products, services and brands in person. If new technologies such as virtual reality can be applied to online advertisements, allowing customers to experience goods or monthly services as they are, and to book, trade and settle online, the effectiveness of online advertising will be greatly enhanced. Although online advertising has the above advantages, current online advertising has the following disadvantages:

1. There is no technical means to solve the problem of low arrival rate of rich media advertisements on the portal homepage and popular channel homepage. The volume of rich media advertisement files is large, the average network transmission rate is low, and the download time is long. The user stays on the homepage. The time is short, and the advertisement is displayed before leaving the homepage to enter other pages, so that the rich media advertisement rate of the homepage is very low. This problem can only be alleviated by improving the network bandwidth of the server, compressing the size and files of the advertisements, and increasing the speed of the client's network connection, and strive to complete the download and play the advertisement in the shortest time. However, because the users who frequently access the Internet are very interested in the point of interest, most people will quickly jump to the page and still lose a large number of users. Take the home page of the sohu website as an example. The amount of page data is 1.3 megabytes (including 1 pair of advertisements, 1 static full screen, 1 scrolling advertisement, 100K total). A large-size rich media advertisement of the homepage will be downloaded in the previous content. After that, the download starts (usually between 100 and 300k, where the video ad is 500k). When it is seen by the user, it is after 30 seconds, and at this time, most users have already jumped to other column pages.

2. The issue of placing the same ad on all pages of the site has not been resolved. Current web ads can only be served on specific pages, and users can only see specific ads on a particular page. If you want to display the same file on multiple pages at the same time, and call the same file to display the same advertisement on multiple pages at the same time, you must design the same advertisement position in advance on each page, and the size and position must be the same. Currently, the website has many different columns, content and requirements. Unlike the same template, it is impossible to use the same template, so the above method is not practical.

1) The basic basis for the layout and design of the website page is the user's habit of obtaining content information. There is no website that reserves a uniform size and location for all pages. In other words, it is not possible to place the same ad on all pages of the site, and only users who browse on a particular page can see the ad served to the current page;

2) From the perspective of advertiser cost, it is not realistic to implement this feature, which means that advertisers must buy out ads for this location on all pages.

3. It is now impossible to solve the problem that only one ad can be served at the same time in one location on one page of the website. 1) The current position of the same page of the ad is achieved by adding a javascript code in the ad slot, which is automatically refreshed by the user manually or periodically (requires re-downloading the entire page). That is to say, the advertisement that a user sees on a page is random, and may be A or B. The user must actively refresh the page to see different advertisements, and the possibility of the user actively refreshing the page is very small. . Or repeatedly returning to this page from other pages, the probability is also minimal;

2) The charging mode of the domestic website is based on the number of days of delivery. This kind of non-strong rotation method has a low arrival rate and has been abandoned by various websites.

4. There is currently no technology that allows an ad for a page to reach 100%.

1) No user will browse all the pages of a website and see all the advertisements; the way users browse is completely irregular, so users can enter the home page A first, then the B page, then the C page, but the B user has It is possible not to go through the first page, go directly to the C page, and then browse the F page or other pages; this means that no matter which page an ad is placed on in the existing way, a considerable number of users will not see the ad.

2) At present, the effective way to improve the arrival rate is to place the advertisement on the page with the most concentrated traffic or multiple pages. As discussed above, the top page of the website with the most traffic will lose more than 50% of the users.

5. The current rich media ad size can only be limited to 600k, otherwise most users will not be able to see this ad. This is affected by network bandwidth and network transmission speed, and there is no other way for ads to follow the user's browsing. 6. Due to limitations such as network transmission rate and ad arrival rate requirements, the current network video ad delivery size can only be limited to 400x300 pixels, which limits the performance of video ads. Similar to the previous question, video ads with more than 400x300 will have 2 problems. One is the increase in data volume, which leads to longer download time and more users. Second, large-size video ads will block too much page content. This is a situation where the traffic concentration page must never occur. In summary, the prior art cannot solve the above problems. Among them, the improvement of the network environment can be expected to alleviate some problems, but it cannot be completely solved. Moreover, the network environment is a comprehensive indicator, and the improvement of the technology alone cannot be realized. of. Therefore, there is a need for a solution that enables a single delivery of an advertisement to be delivered directly to the current page viewed by the user on the website and played to solve the problems in the related art described above. SUMMARY OF THE INVENTION The present invention is directed to providing a solution capable of delivering an advertisement once, which can be directly delivered to a current page viewed by a user on the website and downloaded and played, and can solve the problem of the portal homepage rich in the related art. Media ad arrival rate is low. According to an aspect of the present invention, a network advertisement delivery method is provided, comprising the steps of: automatically playing an advertisement when a user browses a page of a website to which an advertisement is placed; and when the user jumps to another page of the website, Continue playing or replaying the ad on another page. In the above network advertisement delivery method, the method further includes the steps of: presetting the size of the advertisement and the position appearing in the page, and maintaining the advertisement in the position and the size of the size in different pages. In the above-mentioned online advertisement delivery method, the advertisement is a plurality of advertisements, and further includes the following steps: rotating a plurality of advertisements in turn in the position where the advertisements in the page appear. In the above network advertisement delivery method, the method further includes the following steps: setting the number of times the advertisement is played in a user's browsing, the interval between plays, and the playing mode. In the above web advertisement delivery method, the pages are distributed in different sections of the website. In the above-described online advertisement delivery method, the advertisement is placed on a predetermined section or a predetermined page of the website. In the above method for advertising the network advertisement, the method further includes: determining the browsing interest of the user by collecting the browsing information of the user, and when the user jumps to another page of the website, the content of the advertisement that continues to be played on the other page is switched to Content that matches the interest of browsing. In the above-described online advertisement delivery method, the advertisement is a multi-page advertisement, and when the user jumps one page, the advertisement continues to be played on the other page to the next page. According to another aspect of the present invention, a network advertisement delivery implementation method is provided for dynamically playing a network advertisement to a user, including the following steps: Step a, embedding a delivery code corresponding to the advertisement into one or more websites Install a plug-in corresponding to the advertisement in the user's operating system or browser; and step b, when the user browses the page in the website, automatically download the delivery code to the page or automatically activate the plug-in to play ad. In the above method for implementing network advertisement delivery, step a includes the following steps: displaying an advertisement corresponding to the delivery code on the top layer of the page, and presetting the size of the advertisement corresponding to the delivery code and the position appearing in the page. In the above method for implementing web advertisement delivery, step a includes distributing a plurality of pages in a plurality of columns of the website. In the above method for implementing network advertisement delivery, step b includes the following steps: If the user jumps to another page when the advertisement download in the current page is not completed, the jumped new page continues the unfinished download until the download is completed. After that, the advertisement is started; and if the user jumps to another page when the advertisement of the current page is not completed, the new page that is jumped continues to play the advertisement. In the above method for implementing network advertisement delivery, step b includes the following steps: If the user jumps to another page after the advertisement of the current page is completed, the new page that is redirected replays the content corresponding to the code. ad. In the above method for implementing network advertisement delivery, step _a includes setting a plurality of advertisements corresponding to the delivery code, and step b includes the steps of: downloading the delivery code, and placing a plurality of advertisements in turn in one position of the page. Through the above four surgical solutions, the present invention achieves the following technical effects:

1) Once you embed the code into one or more pages of the website, you can control the advertisement to follow the user on the entire website. And in the future, you don't need to re-embed the code, you can update the content of the advertisement, which greatly saves labor costs; 2) The advertisement can be displayed on any or scheduled page of the entire website, increasing the arrival rate to 100%;

3) enables the user to continue playing after the user leaves the page of the advertisement, following the user's other pages accessed by the user, and has the following characteristics;

4) Non-mandatory, under the premise of not affecting the user's usage habits, realize the control of the number of times the user can see the advertisement, the visible way, etc., and realize the targeted delivery and quantitative delivery of the advertisement delivery;

5) The advertising format is flexible, and it is not required to be limited by the size and location of the advertisements preset in the website page template. The advertisements, size, data size and location of the entire website can be completely freely opened according to any size and position;

6) It is possible to make multiple advertisements in a certain location of a popular resource rotate in turn, so that the value of the popular resources of the website is increased by several times;

7) Different format ads can be rotated in the same location;

8) The advertisement form can carry the format and form of the advertisement file including all of the current and not limited to the current one, and has extremely high practical value. Other features and advantages of the invention will be set forth in the description which follows, and The objectives and other advantages of the invention will be realized and attained by the <RTI BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are set to illustrate,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, In the drawings: FIG. 1 is a flow chart showing a method for placing a network advertisement according to the present invention; FIG. 2 is a flow chart showing a method for implementing network advertisement placement according to the present invention; FIG. 3 is an embodiment of the present invention. FIG. 4 is a flow chart of playing a full-network advertisement according to an embodiment of the present invention; FIG. 5 is a flow chart of variable size and positional play advertisements in accordance with one embodiment of the present invention; FIG. 6 is a flow diagram of playing multiple advertisements in turn, in accordance with one embodiment of the present invention; A flow chart of setting the number of plays, the interval between play, and the play mode of an embodiment. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to FIGS. 1 to 7. 1 is a flow chart showing an advertisement delivery method according to the present invention. Referring to FIG. 1, an advertisement method according to the present invention includes the following steps: Step S102: when a user browses a page of a website to which an advertisement is placed, automatically plays an advertisement; and in step S104, the user jumps to another website When one page is on, continue playing or replaying the ad on another page. In the above-mentioned online advertisement delivery method, the following steps may be further included: pre-setting the size of the advertisement and the position appearing in the page, and maintaining the advertisement in the position and the size of the size in different pages. The advertisement may be a plurality of advertisements. In the above-mentioned online advertisement delivery method, the following steps may also be included: rotating multiple advertisements in turn in the position where the advertisements in the page appear. In the above network advertisement delivery method, the following steps may be further included: setting the number of times the advertisement is played in a user's browsing, the interval between plays, and the playing mode. Pages can be distributed in different sections of the website. Ads can be placed on a predetermined or scheduled page of the website. In addition, the browsing information of the user may also be collected to determine the browsing interest of the user, for example, by collecting the content field of the page browsed by the user is the IT field, determining that the browsing interest of the user is IT information, and then when the user jumps to the next At the time of the page, the content of the advertisement that continues to be played is switched to the advertisement content that matches the user's browsing interest, such as an IT advertisement. This can increase the user targeting of the ad. In addition, the advertisement can be a multi-page advertisement, and when the user jumps one page, the advertisement also enters Go to the next page. This can increase the capacity of the ad and increase the freshness of its content. 2 is a flow chart showing a method of implementing an advertisement delivery according to the present invention. Referring to FIG. 2, a network advertisement delivery method for dynamically playing a network advertisement to a user according to the present invention includes the following steps: Step S202: Embed a delivery code corresponding to an advertisement into one or more pages of a website. And in step S204, when the user browses the page in the website, the delivery code is automatically downloaded to the page, and the advertisement corresponding to the delivery code is played. Obviously, a specific plug-in can also be installed in the browser software (such as Microsoft's IE browser software). When the user opens the browser to access the website, the plug-in will display the placed advertisement on the user's screen. In addition, a plug-in (or software) can also be installed in the user's operating system. When the user opens the browser to access the website, the plug-in will display the advertisement displayed on the user's screen. Step S202 may include the following steps: displaying an advertisement on the page by using a layer, that is, displaying an advertisement corresponding to the delivery code on a top layer of the page, so that the advertisement covers a part of the page, and pre-setting the advertisement. The size of the ad corresponding to the code and the position that appears in the page, so that when the advertisement is placed on different pages, the layer is used to maintain the advertisement in the position and the size of the page. Step S204 may include the following steps: If the user jumps to another page when the advertisement download in the current page is not completed, the jumped new page continues the unfinished download, and the advertisement is started to be played after the download is completed; And if the user jumps to another page when the advertisement of the current page is not completed, the new page of the i?mega" continues to advertise. Step S204 may also include the following steps: if the user jumps to another page after the advertisement of the current page is completed, the jumped new page replays the advertisement corresponding to the delivery code. Step S202 may include setting a plurality of advertisements corresponding to the delivery code, and step S204 includes the steps of: downloading the delivery code, and playing the plurality of advertisements in turn in one position of the page. Embodiments of the present invention will now be described with reference to Figs. 3 is a flow diagram of following a play advertisement in accordance with one embodiment of the present invention. In this embodiment, after the user leaves the page of the advertisement delivery, the advertisement follows the user to continue playing in other pages accessed by the user. Referring to FIG. 3, the following advertisements are included in the following steps: Step S302: The user accesses the page of the advertisement delivery, and the page sends a request for downloading the advertisement to the server, and the server records the user information, including the unique identification information such as the IP address, and The page downloads the advertisement, and displays the advertisement if the download is completed. Step S304, when the user leaves the page, the page sends parameters to the system, including the user's IP information and the running status of the advertisement, and the running of the advertisement includes whether the advertisement is downloaded or not. Step S306, if the download is completed and has been played, it is determined whether the advertisement is completed. If the playback is completed, the playback completion identifier is sent to the server; if not, the percentage of the already played is returned. If the download is not completed, the percentage of the downloaded has been returned; step S308, when the user jumps to the new page, the new page sends a play advertisement request to the server, and in response to the request, the server determines the user's IP, if If the user's advertisement is not downloaded, it is passed to the percentage that the user has downloaded; if the playback has started, the percentage of the user's page has been played; if it has been completely played, it is passed to the new page to completely play the logo; and step S310, The new page responds according to the parameters of the server. If you get the percentage that has already been downloaded, the page will start downloading from the new percentage until the download is complete and then the ad will be played; if you get the percentage that has already been played, the page will start playing from the new percentage; if you get the logo that has finished playing, the page will re-advertise Play. 4 is a flow diagram of a full network play advertisement in accordance with one embodiment of the present invention. The whole network broadcast advertisement is that after the advertisement is delivered, the advertisement will be played when the user opens each page of the website. Referring to FIG. 4, the whole network-to-advertisement includes the following steps: Step S402: Embed the advertisement code into a template system of the website and embed the code into the delivery system of the website, thereby embedding the code of the system into each page of the website, Or directly embedding the advertisement code into each page of the website; Step S404, when the user visits any one of the pages of the website, the advertisement code of the page records the information of the user and sends the information to the server; Step S406, the server records the information of the user, and downloads the advertisement file to the page, and the advertisement is played after the page is downloaded. Figure 5 is a flow diagram of variable size and positional advertising in accordance with one embodiment of the present invention. The variable size and location of the play ad is not limited by the size and location of the ad preset in the site page template, and can be advertised for each page of the entire site in any size and location. Referring to FIG. 5, the variable size and location of the play advertisement includes the following steps: Step S502, displaying an advertisement by using a layer (div method), so that the advertisement is always overlaid on the content, thereby realizing any variability of the advertisement play, and is not affected by The pre-set ad size and location restrictions of the website webpage display the advertisement on the page in a layer manner, so that the advertisement corresponding to the delivery code is displayed on the top layer of the page, so that the advertisement covers a part of the page. Step S504, the size of the layer is not specified in the advertisement code in advance, and the size of the layer is adapted to the size of the advertisement, thereby realizing advertisement for each page of the entire website according to any size and position. 6 is a flow diagram of playing multiple advertisements in turn, in accordance with one embodiment of the present invention. Playing multiple ads in turn is a matter of rotating multiple ads in one place. Referring to FIG. 6, playing a plurality of advertisements in turn includes the following steps: Step S602: When a user accesses a page, the page sends a download advertisement request and a unique identification information of the user to the server; and in step S604, the server records the unique identification information of the user. Determining the number of advertisements of the advertisement space, and sending the advertisement quantity and the play order to the page; Step S606, after the page obtains the advertisement quantity and the play order, according to the play order, sends a request for downloading the first advertisement to the server, and a server response page. Requesting, sending the first advertisement for downloading the page; Step S608, the page determines whether the first advertisement is downloaded, and if the download is completed, playing the first advertisement, and sending a request for downloading the second advertisement to the server, and the server responds to the request Afterwards, the second advertisement is sent to the page for downloading; in step S610, the second advertisement is downloaded, and the first advertisement is played. If the first advertisement has been played, the page needs to determine whether the second advertisement is downloaded. If the download is completed, play the second ad and The server sends a request to download the third item; Step S612, steps S606 through S610 are repeated until the full advertisement is played. Figure Ί is a flow chart for setting the number of plays, the interval between plays, and the mode of play in accordance with one embodiment of the present invention. Referring to FIG. 7, setting the number of times of playing, the interval of playing, and the playing mode, the following steps are performed: Step S702, setting the number of times to be played, the interval of playing, and the value of the playing mode by using java script in the page; S704, the SWF file reads the values through FScommand, and the values of 4 bar are assigned to the corresponding variables in the FLash; Step S706, after the function of the number of times in the SWF obtains the value, the function controlling the number of times performs corresponding actions; for example: playing The number of times is 3, the function of the number of control points of the SWF is assigned to 3, the advertisement is played from the first frame to the last frame, and the number of times is 3, and the last frame of the advertisement reaches 3 times, which has been played 3 times; The function operation animation stops at the first frame; in step S708, after the function of the control interval in the SWF obtains the value, the function opens the timing system and determines whether the next advertisement has been downloaded; if the timing system has reached the preset interval , the next ad has been downloaded, just "put down an ad; if the timing system has reached the preset Time, the next advertisement has not been downloaded yet, the timing system is stopped, the next advertisement is continued, and the advertisement is played until the download is completed; and in step S710, when the play mode function in the SWF obtains the value, the advertisement is suspended at the first On the frame; the java script in the page responds to the way the advertisement is played (play mode), and controls the appearance of the advertisement. After the appearance is completed, the java script passes the SWF file to complete the parameters of the appearance, and after the SWF file receives the parameter, the advertisement is played. Advertisements placed on pages with high traffic such as homepages can be automatically placed after the download is completed. Even if the user has already jumped to other pages, it will not affect the display of advertisements, which greatly improves the arrival rate of advertisements. For example, the sohu homepage, sohu homepage The size of the video advertisement is 1.2 megabytes, the size of a video advertisement is 500k, and the downlink speed of users using ADSL is 70k. The time for users to see this video advertisement is more than 30 seconds after the page is opened. Many users have very clear preferences and needs. Jump to other channels or information underlying pages, use this technology to vote The placed advertisement can be displayed on the current page of the user, and is completely unaffected by the page jump. According to the above embodiment, it can be seen that since the technology can be customized for full site-wide playback, The downloaded advertisement can be played on any current page of the user, and the number of times of playback, the display mode, and the like can be set. By using the invention, if a full-screen video advertisement is placed on the homepage, but the user downloads and plays when the user browses the bottom page, then the user will not be lost first, and secondly, relative to the homepage, the advertisement is played on the bottom page with less information content. The user's resistance is greatly reduced, and the advertising effect is improved. The size and amount of video advertising can be greatly increased, and the smooth picture of the United States is a huge breakthrough in improving the quality of online advertising. Through this technology, online media has broken through the restriction that only one advertisement can be placed in the same time period on one page of the website. Since the arrival rate of the advertisement is greatly improved, the same user can see various items during the time period of the website. Advertising, which greatly increases the value of resources in an advertising location. All users are able to access the site using a necessarily see this technique ads served, raised to reach 100% ₀ The above are only preferred embodiments of the present invention, but not intended to limit the invention, to those skilled in the art The present invention is susceptible to various modifications and changes. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.

Claims

Claim

A network advertisement delivery method, comprising the steps of:

When the user browses a page of the website to which the advertisement is placed, the advertisement is automatically played; when the user if the mega is transferred to another page of the website, the advertisement is resumed or replayed on the other page.

2. The network advertisement delivery method according to claim 1, further comprising the steps of:

The size of the advertisement and the position appearing in the page are preset, and the advertisement is played in the different positions in the position and size.

3. The network advertisement delivery method according to claim 1, wherein the advertisement is a plurality of advertisements, and the method further comprises the following steps:

The plurality of advertisements are played in turn at the ad occurrence position in the page.

4. The method for placing a network advertisement according to claim 1, further comprising the steps of:

Set the number of times the advertisement plays in the user's browsing, the interval between playbacks, and the playback mode.

The network advertisement delivery method according to claim 1, wherein the page is distributed in different columns of the website.

The network advertisement delivery method according to claim 1, wherein the advertisement is placed in a predetermined column or a predetermined page of the website.

The network advertisement delivery method according to claim 1, further comprising: determining a browsing interest of the user by collecting browsing information of the user, when the user jumps to another page of the website, The content of the advertisement in which another page continues to be played is switched to the content that matches the browsing interest.

8. The network advertisement delivery method according to claim 1, wherein the advertisement is a multi-page advertisement, and when the user rotates one page every IF, the advertisement continues to be played on the another page to proceed to the next page.

9. A method for implementing network advertisement delivery, which is used for dynamically playing a network advertisement to a user, and is characterized by the following steps:

Step a, embedding the delivery code corresponding to the advertisement into one or more pages of the website or installing a plug-in corresponding to the advertisement in the user's operating system or browser;

Step b: When a user browses a page in the website, the delivery code is automatically downloaded to the page or the plug-in is automatically activated to play the advertisement.

10. The method for implementing network advertisement delivery according to claim 9, wherein the step a comprises the following steps:

The advertisement corresponding to the delivery code is displayed on the top layer of the page, and the size of the advertisement corresponding to the delivery 4 code and the position appearing in the page are preset.

The method for implementing network advertisement delivery according to claim 9, wherein the step a comprises distributing the plurality of pages in a plurality of columns of the website.

12. The method for implementing network advertisement delivery according to claim 9, wherein the step b includes the following steps:

If the user jumps to another page when the advertisement download in the current page is not completed, the new page of 3 megabytes continues the unfinished download, and the advertisement is started after the download is completed; as well as

If the user jumps to another page when the advertisement play in the current page is not completed, the jumped new page continues to "put the advertisement."

The method for implementing network advertisement delivery according to claim 9, wherein the step b comprises the following steps:

If the user jumps to another page after the advertisement of the current page is completed, the new page of the if-turned replays the advertisement corresponding to the delivery code. The method for implementing network advertisement delivery according to claim 9, wherein the step a comprises setting a plurality of advertisements corresponding to the delivery code, and the step b comprises the following steps:

The delivery code is downloaded and the plurality of advertisements are played in turn in one location of the page.