KR20030051626A - Method and system to deliver internet web page advertising via http response codes in 3xx range - Google Patents

Abstract

The present invention allows advertisements on the Internet to appear on its own separate page. When the user requests a given web page, the user may return to see the intermediate page of the advertisement before proceeding to the requested page. The user can continue by clicking the embedded link or resubmitting the original request. The "302 response code" ad is delivered by the present invention and occupies a brief browsing window. After that, they do not appear completely from subsequent web pages. It is easy to attract the user's attention without displeasing them. Currently used "banner" and "pop-up" ads require special HTML code before they can be displayed on a web page. The 302 advertisement disclosed by the present invention can be displayed in conjunction with any existing web page without changing any HTML code to the page.

Description

METHOD AND SYSTEM TO DELIVER INTERNET WEB PAGE ADVERTISING VIA HTTP RESPONSE CODES IN 3XX RANGE}

As the World Wide Web becomes an increasingly popular gateway for users around the world to access sources of information, entertainment, shopping, and various interactive services, information providers-HTML, such information, products and services Serving millions of users through the Hypertext Markup Language (Hypertext Markup Language) format page, which has taken advantage of the captured nature of Web sites. This is done by selling part of the "real estate" on the page to advertisers who may advertise goods or services that may or may not be related to the content or nature of the site.

At the same time, many pages provided by an information provider include advertisements that take various forms, such as banner advertisements that traverse the top or bottom of the page.

Many Internet web pages display "banner" ads in small portions of the web page or "pop-up" ads in separate windows simultaneously. These are needed to generate revenue to support the web site behind it. However, just as users are trying to read the everyday content of a web page, most users feel that they are extremely annoying because they are in the user's field of view. As a result, studies of the user's eye-staring have shown that advertisements are often unread and overlooked, and users tend not to care about them, making them ineffective as a revenue source for websites.

A disadvantage from the advertiser's point of view is that web users tend to ignore advertising because they read or interact with the information displayed in the main work area of the web page. In addition, by using some of the valuable real estate on the web page for advertising, the available work area remaining on the page is reduced from its maximum full-screen capacity. Since the size of the advertisement itself on the web page is limited to only a small portion of the entire page, sufficient possibilities that can be provided to web users through the advertisement may not be fully developed for its maximum visual effect.

Summary of the Invention

According to one aspect of the invention, a system for controlling an internet web page advertisement includes:

Means for a user to request a particular World Wide Web on the Internet,

Means for first displaying an advertising page occupying a full browser window display before the web page desired by the user is displayed;

Means for displaying the web page requested by the user without any advertisements thereafter.

According to a second aspect of the invention, a method for controlling an internet web page advertisement is:

The user requesting a particular web page on the internet,

First displaying an advertisement page that occupies a full browser window display before the user's desired web page is displayed on a subsequent page;

Separating the advertisement display from the subsequent web page requested by the user.

According to a third aspect of the invention, a computer readable storage medium is provided, the medium comprising a computer readable computer program in which a user's data processor controlled display causes display of an internet web page advertisement; ,

As such, there is a demand from a user for a particular web page on the Internet,

The display may be controlled to first display an advertising page that substantially occupies a full browser window display before the web page requested by the user is displayed,

Accordingly, the web page requested by the user to be displayed after that is displayed without any advertisement.

The present invention allows the advertisement to appear on its own separate page. When a user requests a given web page, the present invention will sometimes return an intermediate page of the advertisement that the user will see before proceeding to the requested page. Users can then continue by clicking the embedded link or resubmitting the original request.

The "302 response code" ad disclosed by the present invention occupies the entire browsing window for a while and then completely disappears from subsequent web pages. This is very likely to appeal to users without bothering them.

Current "banner" and "pop-up" advertisements require special HTML code to be added to a web page where they can be displayed in front. The "302" response code ad disclosed by the present invention can be displayed in conjunction with an existing web page without making any HTML code changes to the page.

Furthermore, it is to be understood that the preferred embodiment of the present invention is based on "302 response code", but it is not limited to the scope of "302 response code". Since implementations may choose to use codes including 303 or 307 instead of 302, additional embodiments of the present invention also include response codes in the 3xx range.

The present invention relates to the delivery and more effective use of Internet web page advertisements. The method shown is intended to improve revenue generation for those who simultaneously post business ads on web pages found by Internet users.

To better understand the present invention, reference will now be made to the accompanying drawings. For example, in the accompanying drawing:

1A and 1B illustrate the steps in the process according to the present invention as well as the decision to be made to deliver an internet web page advertisement via a Hypertext Transfer Protocol (HTTP) response code in the 3xx range. Shows a flow chart.

Figure 2a is a view of the prior art in the art.

2b illustrates implementing the invention for comparison with the prior art in the art.

Before giving a detailed description of the invention, it will be appropriate to first define some of the terms to be used throughout this specification.

The HTTP "302 response code" is described in section 6.11 of " RFC 1945-Hypertext Transfer Protocol-HTTP 1.0 ", T. Berners-Lee, R. Fielding and H. Frystek. In addition, a good description of the HTTP 302 response code is disclosed in RFC 2616: Hypertext Transfer Protocol-HTTP 1.1 by Fielding et al. Response codes are listed in section 6.16, and expected server behavior is described in detail in section 10.3.3. Response codes in the 3xx range may also be used, including 303 or 307 response codes.

Uniform Resource Locator (URL) is the unique address of each web page. If the URL is known, the web page is displayed immediately.

HTML is a computer language used to generate web pages.

The problems outlined in the Summary and addressed by the present invention are described below.

A typical prior art process for presenting a web page is as follows:

Step 1: The user uses the HTML browser software BR at 201 of FIG. 2A, which contacts the web server's HTTP server software WS, and the web page whose (URL) address is (P1) Is requested at 202.

Step 2: In reference numeral 204, the HTTP server WS locates the content of the web page P1, sends the HTTP stream back to the browser BR (203), which causes the browser to read it for the user to read. Display (205).

The present invention differs in that it adds an Advertising Handler of 207 of FIG. 2B to the HTTP server software, which the HTTP server consults before delivering the web page content.

Step 2 may now be replaced with Step 2 'based on the web page URL P1. The HTTP server refers to the advertisement handler AH of FIG. 2B.

Step 3a: If the ad handler (AH) determines that no advertisement needs to be displayed for this request, it returns a normal code (OK) indicating that the HTTP server should send the original page P1. Returns. The HTTP server WS then locates the page contents and sends them back to the browser BR in the HTTP stream.

Step 3b: If the ad handler AH determines that a preliminary ad should be displayed, it creates a temporary new web page whose URL is AP2 at 208. This new page will contain one or more advertisements or one or more links to other pages with advertisements and embedded links L1 to the requested URL P1. It then returns a " temporary redirect 302 " status code to the HTTP server, specifying the advertisement on page AP2 as the redirected location 209.

Step 3c: The HTTP server WS now returns a 302 status code to the user's browser BR. This will cause the browser BR to automatically submit a new request page AP2.

Step 3d: As soon as this advertisement page is displayed at 209, the user can click on the embedded link L-1 to automatically release the advertisement and automatically submit a new request for the page P1. Alternatively, you can use your browser's "refresh" function to send the request. Since the ad handler AH replaces the request page with an advertisement page only in the request at the appropriate rate of request, the desired page P1 should now appear at 210.

As noted above, FIG. 1 shows a flow chart that illustrates the steps in the process as well as the decisions to be made to deliver Internet web page advertisements via an HTTP response code in the 3xx range.

At 101, the process begins, where the user contacts the HTTP server software WS and uses the HTTP browser software BR to request a web page whose URL address is P1. In reference numeral 102, the HTTP server WS locates the web page P1.

At 103, the ad handler AH is now asked if an advertisement needs to be displayed. If the answer to reference 103 is no, then at 104, the HTTP server sends the original page P1. The HTTP server WS then locates the page and the content and sends them back to the browser within the HTTP stream. The processor then ends at 105.

However, if the answer to the question in reference 103 is YES, then the ad handler AH determines in reference numeral 106 that the preliminary advertisement should be displayed to the user, and the preliminary URL whose URL is (AP2). Create or locate a web page.

This preliminary web page will contain one or more advertisements or one or more links to the requested URL P1.

Next, at 108, the processor returns a temporary 302 status code to the user's browser BR. This allows the browser BR to automatically submit a new request for the page AP2. Next, at 109, HTTP server WS returns a 302 status code to user's browser BR. This allows the browser BR to automatically submit a new request for the page AP2.

The opportunity to release the spare page is given at 110. When a new advertisement page is displayed, the user is allowed to click on the embedded link L1 to release the advertisement and automatically submit a fresh request. If the answer to reference 110 is yes, ie click on embedded link L1, then the process ends at reference 112.

However, if the answer to reference 110 is no, the user can use the browser " refresh " function to request the desired page P1, and the desired page will appear. The process ends at 112.

While the invention has been shown and described with reference to specific embodiments thereof, those skilled in the art will understand that the foregoing changes in form and details may be made therein without departing from the spirit and scope of the invention. .

Claims (24)

Means for a user to request a particular World Wide Web page on the Internet, Means for first displaying an advertising page occupying a full browser window display before the user desired web page is displayed; Means for displaying the web page requested by the user without any advertisements thereafter. System for controlling internet web page advertisement. The method of claim 1, The system is controlled by any HTTP response code in the 3xx range, Response codes 303 and 307 System for controlling internet web page advertisement. The method of claim 1, The system is controlled by the HTTP 302 response code System for controlling internet web page advertisement. The method of claim 3, wherein The 302 response code ad occupies the entire browser window and is not present on subsequent web pages. System for controlling internet web page advertisement. The method of claim 3, wherein 302 ads can be displayed in conjunction with any existing web page without changing the HTML code. System for controlling internet web page advertisement. The method of claim 3, wherein An ad handler may refer to the HTTP server software before delivering the web page content. System for controlling internet web page advertisement. The method of claim 6, The ad handler determines that no advertisement will be displayed, which contacts the HTTP server to deliver the page originally requested by the user. System for controlling internet web page advertisement. The method of claim 6, The ad handler determines that a preliminary advertisement should be displayed, creates or locates a preliminary new Web page containing one or more advertisements, and then temporarily redirects the status code to the HTTP server. To return the ad page to the redirected location. System for controlling internet web page advertisement. A user requesting a specific web page on the internet; Displaying an advertisement page occupying a full browser window display before the user's desired web page is displayed on a subsequent web page; Separating all advertisement displays from the user requested subsequent web page. Method for controlling internet web page advertising. The method of claim 9, The system is controlled by any HTTP response code in the 3xx range, With response codes 303 and 307 Method for controlling internet web page advertising. The method of claim 9, Additionally controlling the system by an HTTP 302 response code. Method for controlling internet web page advertising. The method of claim 11, First displaying the 302 response code advertisement occupying the entire browser window, The advertisement further includes not present in the web page specified by the user thereafter. Method for controlling internet web page advertising. The method of claim 11, Additionally using the 302 advertisement displayed in combination with any existing web page without any HTML code changes. Method for controlling internet web page advertising. The method of claim 11, Further comprising referencing the HTTP server software by the ad handler prior to delivering the web page content. Method for controlling internet web page advertising. And further including the step of determining by the ad handler that no advertisement needs to be displayed, wherein the ad handler contacts the HTTP server to send the page originally requested by the user. Method for controlling internet web page advertising. The method of claim 14, The ad handler determines that a preliminary advertisement should be displayed, creates or locates a preliminary new web page that includes one or more of the advertisements, and then the ad handler sends a temporary redirected status code to the HTTP server. Returning to specify the ad page to the redirected location Method for controlling internet web page advertising. In a computer readable program, A system for controlling internet web page advertising, comprising: means for a user to request a particular web page on the internet, and first to display an advertising page occupying a full browser window display before the web page desired by the user is displayed. Means, and means for displaying behind the user a desired web page without any advertisements; the data structure included in the computer readable medium for display on a data processor controlled display. Branch Computer readable program. The method of claim 17, The system is controlled by any HTTP response code in the 3xx range, Response codes 303 and 307 Computer readable program. The method of claim 17, The system is controlled by an HTTP 302 response code Computer readable program. The method of claim 19, The 302 response code ad occupies the entire browser window, which is not present on subsequent web pages. Computer readable program. The method of claim 19, 302 ads can be combined and displayed with any existing web page without any HTML code changes. Computer readable program. The method of claim 19, Before the ad handler delivers the web page content, it refers to the HTTP server software. Computer readable program. The method of claim 22, The ad handler determines that no advertisement is to be displayed and contacts the HTTP server to deliver the page originally requested by the user. Computer readable program. The method of claim 22, The ad handler determines that a preliminary advertisement should be displayed, creates or locates a preliminary new web page containing one or more of the advertisements, and then returns a temporary redirected status code to the HTTP server to provide the To specify an ad page as a redirected location Computer readable program.