WO2002019183A2 - Method and system to deliver internet web page advertising via http response codes in 3xx range - Google Patents

Method and system to deliver internet web page advertising via http response codes in 3xx range Download PDF

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Publication number
WO2002019183A2
WO2002019183A2 PCT/GB2001/003830 GB0103830W WO0219183A2 WO 2002019183 A2 WO2002019183 A2 WO 2002019183A2 GB 0103830 W GB0103830 W GB 0103830W WO 0219183 A2 WO0219183 A2 WO 0219183A2
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WO
WIPO (PCT)
Prior art keywords
advertising
web page
page
advertisement
user
Prior art date
Application number
PCT/GB2001/003830
Other languages
French (fr)
Inventor
Lance Jeffery Purple
Original Assignee
International Business Machines Corporation
Ibm United Kingdom Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by International Business Machines Corporation, Ibm United Kingdom Limited filed Critical International Business Machines Corporation
Priority to AU2001284178A priority Critical patent/AU2001284178A1/en
Priority to CA002417084A priority patent/CA2417084A1/en
Priority to KR1020037002548A priority patent/KR100602325B1/en
Publication of WO2002019183A2 publication Critical patent/WO2002019183A2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention is related to the delivery and more effective utilization of Internet Web page advertisements.
  • the method presented is intended to enhance revenue generation for those parties who place business type advertisements concurrently on the Web page that the Internet user has sought .
  • HTML Hypertext Markup Language
  • a disadvantage from the advertisers perspective is that Web users tend to ignore the advertisements as they read or interact with the information displayed in the main work area of the Web page. Furthermore, by utilizing a portion of the valuable real estate on a Web page for advertising, the remaining available work area on the page is reduced from it's maximum full-screen capabilities. Since the size of the advertisement itself on a Web page is limited to only a small portion of the entire page, the full capabilities that could be presented to a Web user through the advertisement cannot be fully deployed for their maximum visual impact .
  • a system for controlling Internet Web page advertising comprises: means for a user to request a specific World Wide Web (Web) page on the Internet ; means for initially displaying an advertising page occupying the full browser window display, prior to said user desired Web page being displayed; and means for subsequently displaying said user requested Web page absent any advertisement .
  • Web World Wide Web
  • a method for controlling Internet Web page advertising comprises the steps of: a user requesting a specific Web page on the Internet; displaying first an advertising page occupying the full browser window display, prior to said user's desired Web page being displayed on a subsequent page; and divorcing any advertisement display from said user requested subsequent Web page .
  • a computer readable storage medium including a computer readable computer program which on a user's data processor controlled display causes the display of Internet Web page advertising whereby: following a request from a user for a specific Web page on the Internet ,- the display may be controlled to display initially an advertising page occupying a substantially full browser window display, prior to said user requested Web page being displayed; and whereby said subsequently displayed user requested Web page is displayed absent any advertisement .
  • the current invention allows advertisements to appear on their own separate pages.
  • the invention will sometimes return an intermediate page of advertisements for the user to view before proceeding to the requested page. They may then continue by clicking on an embedded link or by resubmitting the original request.
  • the "302 response code" advertisements delivered by this invention briefly occupy the entire browsing window and are then completely absent from the subsequent Web page. This is much more likely to draw the users' attention without annoying them.
  • Figs. 1A and IB represent a flowchart showing the steps in a process in accordance with the invention, as well as the decisions to be made, in order to deliver internet Web page advertising via Hypertext Transfer Protocol (HTTP) response codes in the 3xx range;
  • HTTP Hypertext Transfer Protocol
  • Figs. 2A is a diagrammatic representation of the current art in this field.
  • Fig. 2B diagrammatically represents the steps in implementing the present invention for comparison with the current art in this field.
  • HTTP "302 Response Code” is described in section 6.11 of the document "RFC 1945 - Hypertext Transfer Protocol--HTTP 1.0", T. Berners-Lee, R. Fielding and H. Frystek.
  • HTTP 302 Response Code is found in "RFC 2616: Hypertext Transfer Protocol -- HTTP 1.1" By Fielding et al .
  • the response code is listed in Section 6.16 and the expected server behavior is detailed in section 10.3.3.
  • Response codes in the 3xx range can also be employed, this includes the 303 or 307 Response Codes.
  • TJRL Uniform Resource Locator
  • Step 1 The user employs HTML Browser Software (BR) at 201, Fig. 2A, which contacts the Web site's HTTP Server Software (WS) and requests at 202 the Web page whose (URL) address is (PI) .
  • BR HTML Browser Software
  • WS HTTP Server Software
  • Step 2 The HTTP Server (WS) at 204 locates the contents of Web page (PI) and transmits 203 an HTTP stream back to the browser (BR) , which displays (205) it for the user to read.
  • WS HTTP Server
  • the present invention differs in that it adds an Advertising Handler 207, Fig. 2B, to the HTTP Server Software, which the HTTP Server consults before delivering the Web page contents.
  • Step 2 is now replaced with a Step 2 ' , based upon the Web page URL (PI) .
  • the HTTP Server consults an Advertising Handler (AH) Fig. 2B.
  • AH Advertising Handler
  • Step 3a If the Advertising Handler (AH) determines that no advertisement needs to be displayed for this request, it returns a normal code (OK) indicating that the HTTP Server should transmit the original page (PI) .
  • the HTTP Server (WS) locates the page contents and transmits them in an HTTP stream back to the Browser (BR) .
  • Step 3 (b) If the Advertising Handler (AH) determines that a preliminary advertisement should be displayed, it generates a temporary new Web page whose URL is (AP2) at 208. This new page will contain one or more advertisements or links to other pages with advertisements and an embedded link (LI) to the requested URL (PI) . It then returns a "Temporary Redirection 302" status code to the HTTP Server, specifying the advertisement on page (AP2) as the redirected location (209) .
  • AH Advertising Handler
  • Step 3c The HTTP Server (WS) now returns the 302 status code to the user's Browser (BR) . This will cause the Browser (BR) to automatically submit a new request page (AP2) .
  • Step 3d As soon as this advertisement page is displayed at 209, the user can either click upon the embedded link (L-l) to dismiss the advertisement and automatically submit a fresh request to page (Pi) . Alternately, they can use the Browser's "Refresh" function to send the request. Since the advertising Handler (AH) only substitutes an advertisement page for the request page on a reasonable percentage of the requests, the desired page (PI) should appear now at 210.
  • Fig. 1 represents a flowchart representing the steps in the process, as well as the decisions to be made, in order to deliver Internet Web page advertising via HTTP response codes in the 3xx range .
  • the process begins at 101, where the user employs HTTP Browser
  • the HTTP Server (WS) at 102 locates the Web page (PI) .
  • the Advertising Handler (AH) is now queried as to whether an advertisement needs to be displayed at 103. If the answer to 103 is no, then the HTTP server transmits, at 104, the original page (PI) . The HTTP server (WS) then locates the page and contents and transmits them in HTTP stream back to the Browser. The process is then ended at 105.
  • Advertising Handler has determined that a preliminary advertisement should be displayed to the user at 106, it generates or locates a preliminary Web page whose URL is (AP2) .
  • This preliminary Web page will contain one or more advertisements or Links (LI) to the requested URL (PI) .
  • the process at 108 then returns a Temporary 302 Status Code to the user's Browser (BR) .
  • This causes the Browser (BR) to automatically submit a new request for page (AP2) .
  • the HTTP server (WS) then returns the 302 status code to the user's Browser (BR) at 109. This causes the Browser (BR) to automatically submit a new request for page (AP2) .
  • An opportunity to dismiss the preliminary page is given at 110.
  • the user is allowed to click on the embedded Link (LI) in order to dismiss the advertisement and automatically submit a fresh request. If the answer to 110 is yes, click on the embedded Link (LI) , then the process ends at 112.

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Description

METHOD AND SYSTEM TO DELIVER INTERNET WEB PAGE ADVERTISING VIA HTTP
RESPONSE CODES IN 3xx RANGE
This invention is related to the delivery and more effective utilization of Internet Web page advertisements. The method presented is intended to enhance revenue generation for those parties who place business type advertisements concurrently on the Web page that the Internet user has sought .
As the World Wide Web (Web) becomes an increasingly more popular gateway for accessing sources of information, entertainment, shopping and various interactive services to millions of users around the world, information providers, which supply such information, goods and services to millions of users via Hypertext Markup Language (HTML) formatted pages, have taken advantage of the captured nature of the Web sites. This is done by selling part of the "real estate" on their pages to advertisers who may advertise products or services that may or may not be related to the content or nature of the site.
Currently, many of the pages provided by the information providers contain advertising that takes various forms, such as banner advertisements across the top or bottom of a page.
Many Internet Web pages currently display "banner" advertisements in a small portion of the Web page, or "pop-up" advertisements in a separate window. These are necessary to generate revenue to support the underlying Web site. However, most users find them extremely annoying since they are in the users' field of view, competing for attention at the same time the users are trying to read the ordinary contents of the Web page. As a result, the advertisements often go unread according to studies of user eye-gaze, and are becoming ineffective as a source of revenue for Web sites as the users tend to tune out these advertisements.
A disadvantage from the advertisers perspective is that Web users tend to ignore the advertisements as they read or interact with the information displayed in the main work area of the Web page. Furthermore, by utilizing a portion of the valuable real estate on a Web page for advertising, the remaining available work area on the page is reduced from it's maximum full-screen capabilities. Since the size of the advertisement itself on a Web page is limited to only a small portion of the entire page, the full capabilities that could be presented to a Web user through the advertisement cannot be fully deployed for their maximum visual impact .
According to one aspect of the present invention, a system for controlling Internet Web page advertising comprises: means for a user to request a specific World Wide Web (Web) page on the Internet ; means for initially displaying an advertising page occupying the full browser window display, prior to said user desired Web page being displayed; and means for subsequently displaying said user requested Web page absent any advertisement .
According to a second aspect of the present invention, a method for controlling Internet Web page advertising comprises the steps of: a user requesting a specific Web page on the Internet; displaying first an advertising page occupying the full browser window display, prior to said user's desired Web page being displayed on a subsequent page; and divorcing any advertisement display from said user requested subsequent Web page .
According to a third aspect of the present invention, a computer readable storage medium is provided, the medium including a computer readable computer program which on a user's data processor controlled display causes the display of Internet Web page advertising whereby: following a request from a user for a specific Web page on the Internet ,- the display may be controlled to display initially an advertising page occupying a substantially full browser window display, prior to said user requested Web page being displayed; and whereby said subsequently displayed user requested Web page is displayed absent any advertisement .
The current invention allows advertisements to appear on their own separate pages. When the user requests a given Web page, the invention will sometimes return an intermediate page of advertisements for the user to view before proceeding to the requested page. They may then continue by clicking on an embedded link or by resubmitting the original request.
The "302 response code" advertisements delivered by this invention briefly occupy the entire browsing window and are then completely absent from the subsequent Web page. This is much more likely to draw the users' attention without annoying them.
Current "banner" and "pop-up" advertisements require special HTML codes to be added to a web page before they can be displayed. The "302" response code advertisements delivered by this invention can be displayed in conjunction with any existing Web page without making any HTML code changes to the page .
Further, while the preferred embodiment of the present invention is based on the "302 response code", it is to be understood that it is not limited in scope to the "302 response code." Additional embodiments of this invention also include response codes in the 3xx range, since implementors can also choose to employ codes including 303 or 307 instead of 302 exclusively.
For a better understanding of the present invention reference will now be made to the accompanying drawings, in which, by way of example:
Figs. 1A and IB represent a flowchart showing the steps in a process in accordance with the invention, as well as the decisions to be made, in order to deliver internet Web page advertising via Hypertext Transfer Protocol (HTTP) response codes in the 3xx range;
Figs. 2A is a diagrammatic representation of the current art in this field; and
Fig. 2B diagrammatically represents the steps in implementing the present invention for comparison with the current art in this field.
Before going into the detailed description of this invention, it would be appropriate to first define in some detail the terms used throughout this discussion.
HTTP "302 Response Code" is described in section 6.11 of the document "RFC 1945 - Hypertext Transfer Protocol--HTTP 1.0", T. Berners-Lee, R. Fielding and H. Frystek. In addition, a good description of HTTP 302 Response Code is found in "RFC 2616: Hypertext Transfer Protocol -- HTTP 1.1" By Fielding et al . The response code is listed in Section 6.16 and the expected server behavior is detailed in section 10.3.3. Response codes in the 3xx range can also be employed, this includes the 303 or 307 Response Codes.
Uniform Resource Locator (TJRL) is the unique address of each Web page. The Web page is instantly displayed if the URL is known. HTML is a computer language used to create Web pages .
The problem outlined above in the Summary and addressed by the present invention will now be discussed.
The normal prior art process for serving a Web page is as follows:
Step 1: The user employs HTML Browser Software (BR) at 201, Fig. 2A, which contacts the Web site's HTTP Server Software (WS) and requests at 202 the Web page whose (URL) address is (PI) .
Step 2: The HTTP Server (WS) at 204 locates the contents of Web page (PI) and transmits 203 an HTTP stream back to the browser (BR) , which displays (205) it for the user to read.
The present invention differs in that it adds an Advertising Handler 207, Fig. 2B, to the HTTP Server Software, which the HTTP Server consults before delivering the Web page contents.
Step 2 is now replaced with a Step 2 ' , based upon the Web page URL (PI) . The HTTP Server consults an Advertising Handler (AH) Fig. 2B.
Step 3a: If the Advertising Handler (AH) determines that no advertisement needs to be displayed for this request, it returns a normal code (OK) indicating that the HTTP Server should transmit the original page (PI) . The HTTP Server (WS) then locates the page contents and transmits them in an HTTP stream back to the Browser (BR) .
Step 3 (b) : If the Advertising Handler (AH) determines that a preliminary advertisement should be displayed, it generates a temporary new Web page whose URL is (AP2) at 208. This new page will contain one or more advertisements or links to other pages with advertisements and an embedded link (LI) to the requested URL (PI) . It then returns a "Temporary Redirection 302" status code to the HTTP Server, specifying the advertisement on page (AP2) as the redirected location (209) .
Step 3c: The HTTP Server (WS) now returns the 302 status code to the user's Browser (BR) . This will cause the Browser (BR) to automatically submit a new request page (AP2) .
Step 3d: As soon as this advertisement page is displayed at 209, the user can either click upon the embedded link (L-l) to dismiss the advertisement and automatically submit a fresh request to page (Pi) . Alternately, they can use the Browser's "Refresh" function to send the request. Since the advertising Handler (AH) only substitutes an advertisement page for the request page on a reasonable percentage of the requests, the desired page (PI) should appear now at 210.
Fig. 1, as noted above, represents a flowchart representing the steps in the process, as well as the decisions to be made, in order to deliver Internet Web page advertising via HTTP response codes in the 3xx range .
The process begins at 101, where the user employs HTTP Browser
Software (BR) to contact the HTTP Server Software (WS) and request the Web whose URL address is PI. The HTTP Server (WS) at 102 locates the Web page (PI) .
The Advertising Handler (AH) is now queried as to whether an advertisement needs to be displayed at 103. If the answer to 103 is no, then the HTTP server transmits, at 104, the original page (PI) . The HTTP server (WS) then locates the page and contents and transmits them in HTTP stream back to the Browser. The process is then ended at 105.
However, if the answer to the query at 103 is yes, then Advertising Handler (AH) has determined that a preliminary advertisement should be displayed to the user at 106, it generates or locates a preliminary Web page whose URL is (AP2) .
This preliminary Web page will contain one or more advertisements or Links (LI) to the requested URL (PI) .
The process at 108, then returns a Temporary 302 Status Code to the user's Browser (BR) . This causes the Browser (BR) to automatically submit a new request for page (AP2) . The HTTP server (WS) then returns the 302 status code to the user's Browser (BR) at 109. This causes the Browser (BR) to automatically submit a new request for page (AP2) .
An opportunity to dismiss the preliminary page is given at 110. When the new advertising page is displayed, the user is allowed to click on the embedded Link (LI) in order to dismiss the advertisement and automatically submit a fresh request. If the answer to 110 is yes, click on the embedded Link (LI) , then the process ends at 112.
However, if the answer to 110 is no, the user can use the Browser "refresh" function to request the desired page (pi) and it will appear. The process ends at 112.
While the invention has been shown and described with reference to particular embodiments thereof, it will be understood by those skilled in the art that the foregoing and other changes in form and detail may be made therein without departing from the spirit and scope of the invention.

Claims

1. A system for controlling Internet Web page advertising comprising: means for a user to request a specific World Wide Web (Web) page on the Internet; means for initially displaying an advertising page occupying the full browser window display, prior to said user desired Web page is displayed; and means for subsequently displaying said user requested Web page absent any advertisement;
2. The system of claim 1, wherein said system is controlled by any HTTP response code in the 3xx range; and are response codes 303 and 307.
3. The system of claim 1, wherein said system is controlled by HTTP 302 Response Code .
4. The system of claim 3, wherein said 302 Response Code advertisement occupies the full browser window; and is absent from subsequent Web pages.
5. The system of claim 3 wherein 302 advertisements can be displayed in conjunction with any existing Web page without any HTML code changes.
6. The system of claim 3 wherein an Advertising Handler consults said HTTP server software before delivering said Web page contents.
7. The system of claim 6, where said Advertising Handler determines that no advertising is to be displayed, it contacts the HTTP server to transmit the page originally requested by a user.
8. The system of claim 6, where said Advertising Handler determines that a preliminary advertisement should be displayed, said Advertising Handler generates or locates a preliminary new Web page containing one or more said advertisements; and then returns a temporary redirected status code to said HTTP server specifying said advertisement page as the redirected location.
9. A method for controlling Internet Web page advertising comprising the steps of: user requests a specific Web page on the Internet; displaying first an advertising page occupying the full browser window display, prior to said user's desired Web page display, on a subsequent page; and divorcing any advertisement display from said user requested subsequent Web page .
10. The method of claim 9 wherein said system is controlled by any HTTP response code in the 3xx range; and are response codes 303 and 307.
11. The method of claim 9 further comprising the steps of: controlling said system by HTTP 302 Response Code.
12. The method of claim 11 further comprising the steps of: displaying subsequently said 302 Response Code advertisement occupying the full browser window, and said advertisement is absent from subsequent said user designated said Web pages .
13. The method of claim 11 further including the steps of : employing said 302 advertisements displayed in conjunction with any existing Web page without any HTML code changes.
14. The method of claim 11 further including the steps of: consulting said HTTP server software by said Advertising Handler before delivering said Web page contents.
15. The method of claim 14 further including the steps of : determination by said Advertising Handler that no advertising need be displayed, said Advertising Handler contacts the HTTP server to transmit the page originally requested by the user.
16. The method of claim 14 further including the steps of: determination by said Advertising Handler that a preliminary advertisement should be displayed, said Advertising Handler then generates or locates a preliminary new Web page containing one or more said advertisements; and then said Advertising Handler returns a temporary redirected status code to said HTTP server, specifying said advertisement page as the redirected location.
17. In a computer readable program having data structures included on a computer readable medium which causes the display on a data processor controlled display of a system for controlling Internet Web page advertising comprising: means for a user to request a specific Web page on the Internet; means for initially displaying an advertising page occupying the full browser window display prior to said user desired Web page being displayed; and means for subsequently displaying said user requested Web page absent any advertisement .
18. The program of claim 17 wherein said system is controlled by any HTTP response code in the 3xx range; and are response codes 303 and 307.
19. The program of claim 17 wherein said system is controlled by HTTP 302 Response Code .
20. The program of claim 19 wherein said 302 Response Code advertisement occupies the full browser window; and is absent from subsequent Web pages .
21. The program of claim 19 wherein 302 advertisements can be displayed in conjunction with any existing Web page without any HTML code changes.
2 . The program of claim 19 wherein an Advertising Handler consults said HTTP server software before delivering said Web page contents.
23. The program of claim 22 where said Advertising Handler determines that no advertising is to be displayed, it contacts the HTTP server to transmit the page originally requested by a user.
24. The program of claim 22 where said Advertising Handler determines that a preliminary advertisement should be displayed, said Advertising Handler generates or locates a preliminary new Web page containing one or more said advertisements; and then returns a temporary redirected status code to said HTTP server specifying said advertisement page as the redirected location.
PCT/GB2001/003830 2000-08-31 2001-08-24 Method and system to deliver internet web page advertising via http response codes in 3xx range WO2002019183A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2001284178A AU2001284178A1 (en) 2000-08-31 2001-08-24 Method and system to deliver internet web page advertising via HTTP response codes in 3xx range
CA002417084A CA2417084A1 (en) 2000-08-31 2001-08-24 Method and system to deliver internet web page advertising via http response codes in 3xx range
KR1020037002548A KR100602325B1 (en) 2000-08-31 2001-08-24 Method and system to deliver internet web page advertising via http response codes in 3xx range

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US65324400A 2000-08-31 2000-08-31
US09/653,244 2000-08-31

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WO2002019183A2 true WO2002019183A2 (en) 2002-03-07

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KR (1) KR100602325B1 (en)
AU (1) AU2001284178A1 (en)
CA (1) CA2417084A1 (en)
WO (1) WO2002019183A2 (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008078920A1 (en) * 2006-12-22 2008-07-03 Chan Goo Kang Internet advertisement system and method based on provision of content
CN104468363A (en) * 2013-09-18 2015-03-25 华为终端有限公司 Page redirection method, page redirection system, router equipment and terminal equipment
US20160344838A1 (en) * 2015-05-21 2016-11-24 Fastly, Inc. Caching of tracking elements in network content
CN115329244A (en) * 2022-10-17 2022-11-11 广州钛动科技有限公司 Advertisement skipping detection method, device and system

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11397970B2 (en) * 2013-01-24 2022-07-26 Roy Peleg Visual designation of a zone in rendered code

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008078920A1 (en) * 2006-12-22 2008-07-03 Chan Goo Kang Internet advertisement system and method based on provision of content
CN104468363A (en) * 2013-09-18 2015-03-25 华为终端有限公司 Page redirection method, page redirection system, router equipment and terminal equipment
EP3002927A4 (en) * 2013-09-18 2016-08-24 Huawei Device Co Ltd Page redirection method, routing device, terminal device and system
CN104468363B (en) * 2013-09-18 2018-12-07 华为终端有限公司 Page reorientation method, routing device, terminal device and system
US10250714B2 (en) 2013-09-18 2019-04-02 Huawei Device Co., Ltd. Page redirection method, routing device, terminal device and system
US20160344838A1 (en) * 2015-05-21 2016-11-24 Fastly, Inc. Caching of tracking elements in network content
CN115329244A (en) * 2022-10-17 2022-11-11 广州钛动科技有限公司 Advertisement skipping detection method, device and system
CN115329244B (en) * 2022-10-17 2023-03-31 广州钛动科技股份有限公司 Advertisement skip detection method, device and system

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KR20030051626A (en) 2003-06-25
KR100602325B1 (en) 2006-07-14
CA2417084A1 (en) 2002-03-07

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