WO2007109951A1 - Support publicitaire et système et procédé d'utilisation - Google Patents

Support publicitaire et système et procédé d'utilisation Download PDF

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Publication number
WO2007109951A1
WO2007109951A1 PCT/CN2007/000224 CN2007000224W WO2007109951A1 WO 2007109951 A1 WO2007109951 A1 WO 2007109951A1 CN 2007000224 W CN2007000224 W CN 2007000224W WO 2007109951 A1 WO2007109951 A1 WO 2007109951A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
advertising
advertising medium
housing
microcontroller
Prior art date
Application number
PCT/CN2007/000224
Other languages
English (en)
Chinese (zh)
Inventor
Yating Chang
Penchiao Wang
Hsichieh Liang
Original Assignee
Yating Chang
Penchiao Wang
Hsichieh Liang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yating Chang, Penchiao Wang, Hsichieh Liang filed Critical Yating Chang
Publication of WO2007109951A1 publication Critical patent/WO2007109951A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the present invention relates to a medium for advertising, and to a system for publishing an advertisement using the advertisement medium and a method of using the same. Background technique
  • Advertising is an indispensable means of promotion in modern business operations, and advertising media plays a pivotal role in the effectiveness of advertising.
  • Currently used advertising media include television, radio, newspapers, magazines, outdoor billboards, bus bodies, advertising light boxes, etc. These advertising media are characterized on the one hand for the general living environment and the general population, on the other hand passively Wait for the ad object to accept the ad content through audiovisual.
  • One of the technical problems to be solved by the present invention is to provide an advertising medium with an active reminding function that is closely related to a special environment such as airport boarding, car, train, and boat travel and is suitable for these special environments.
  • the second technical problem to be solved by the present invention is to provide a system for using the above advertising media to distribute advertisements and provide services.
  • the third technical problem to be solved by the present invention is to provide a method for using the above advertisement media to perform advertisement distribution and provide services.
  • an advertising medium which is characterized in that it comprises a casing, a microcontroller installed in the casing, a memory, a power module and a speaker module, and further comprises a data interface on the housing, the data interface, the memory, and the power module
  • a speaker module is electrically connected to the microcontroller.
  • the advertising medium of the present invention further includes an input device and a status display light emitting diode electrically connected to the microcontroller and mounted on the housing; the power module is a battery, and the memory is a NOR FLASH memory.
  • the data interface is a serial interface or a USB interface.
  • the input device is a button.
  • a display electrically connected to the microcontroller and mounted on the housing is further included; the input device is a button or a touch input device.
  • an MP4 decoding chip electrically connected to the microcontroller and mounted in the housing is further included.
  • the display is an ordinary liquid crystal display or a matrix liquid crystal display or an organic light emitting display or a polymer light emitting diode.
  • a wireless receiving module electrically connected to the microcontroller is further included, and the advertising medium is written into the corresponding software.
  • the technical solution adopted by the present invention to solve the second technical problem is: constructing a system for using an advertising medium, comprising: an advertising medium, a data writing computer terminal, an information management center system, and a wireless signal transmitting station;
  • the advertising medium includes a casing, a microcontroller installed in the casing, a memory, a power module, and a speaker module, and further includes a data interface mounted on the casing, the data interface, the memory, the power module, and the speaker module and the micro
  • the controller is electrically connected;
  • the data writing computer terminal is connected to the information management center system, and the information management center system is electrically connected to the wireless signal transmitting station, and the advertising medium is written by the data writing into the computer terminal.
  • the information is received and accepted by the wireless signal transmitting station, and the information written by the advertising medium is transmitted to the information management center system upon writing.
  • the technical solution adopted by the present invention to solve the third technical problem is to provide a method for using an advertising medium, characterized in that the advertising medium used in the method comprises a casing, a microcontroller installed in the casing, a memory, and a power supply.
  • the module and the speaker module further include a data interface mounted on the housing, the data interface, the memory, the power module, and the speaker module being electrically connected to the microcontroller; the method comprising the steps of:
  • a computer terminal writes advertising information to the advertising medium;
  • the computer terminal writes information such as passenger information, vehicle information, and setting time reminder time to the advertisement media;
  • the advertising media automatically performs timed reminders
  • the upper vehicle information of the step b includes boarding time information and boarding position information, or boarding time information and boarding position information, or boarding time.
  • the information and the boarding position information; the step d and the step e further include an information center emergency calling step, and the timing reminder of the step d is a boarding or boarding or boarding time reminder.
  • the advertising media is closely related to the special environment such as airport boarding, car, train, and boat travel. It can provide special services for boarding, boarding, and boating, and subtly convey the advertising information to the relevant services. Passengers, passengers receive and subtly accept advertisements while receiving services, achieving fantastic advertising effects.
  • FIG. 1 is a schematic diagram of a structural embodiment of an advertising medium of the present invention.
  • FIG. 2 is a schematic diagram showing the second embodiment of the structure of the advertisement medium of the present invention.
  • FIG. 3 is a schematic diagram showing the third embodiment of the structure of the advertisement medium of the present invention.
  • FIG. 4 is a schematic diagram of writing information to an advertising medium of the present invention.
  • Figure 5 is a schematic illustration of a system for using the above described advertising medium of the present invention.
  • Embodiment 1 is a flow chart of an embodiment of a method of using the above-described advertising medium of the present invention. detailed description Embodiment 1:
  • Fig. 1 shows a first embodiment of the structure of the advertising medium of the present invention.
  • the advertising medium includes a housing (not shown), a microcontroller 104 mounted in the housing, a memory 101, a power module 106 and a speaker module 105, and a data interface 108 mounted on the housing.
  • Data interface 108, memory 101, power module 106, and horn module 105 are electrically coupled to microcontroller 104.
  • the speaker module 105 is used to output sound information such as time reminders, calls, advertisements, music, and the like.
  • the real-time clock of the microcontroller 104 is 35768 Hz, and the working frequency of the chip can be used at different frequencies, such as 16 MHz or other frequencies.
  • the power module 106 is a battery and an existing power supply circuit that satisfies the needs.
  • the memory 101 uses a NOR FLASH memory or other commonly used memory
  • the data interface 108 uses a serial interface, a USB interface, or other commonly used interfaces.
  • the advertising medium also includes an input device and a status display LED 107 electrically coupled to the microcontroller 104 and mounted to the housing, such as a light-emitting diode that flashes a reminder time, a low voltage status warning light emitting diode, and the like.
  • the input device is an input button 109.
  • the advertising medium also provides a wireless receiving module 102 that is electrically coupled to the microcontroller 104.
  • the advertisement medium is written into the corresponding existing software to realize functions such as writing, playing, and timing reminding.
  • Embodiment 2 is a diagrammatic representation of Embodiment 1:
  • the second embodiment adds a display 110 electrically connected to the microcontroller 104 and mounted on the outer casing.
  • the input device is a button or a touch input device 111, and the display 110 can be used.
  • the display 110 is used for display of video information such as time, advertisements, movements, and movies.
  • Embodiment 3 is a diagrammatic representation of Embodiment 3
  • the third embodiment adds an MP4 decoding chip 112 electrically connected to the microcontroller 104 and installed in the casing.
  • the MP4 decoding chip 112 is used to decode the MPEG-4 format file.
  • the information of the advertising medium of the present invention is written as follows: a data interface (data interface) with the advertising medium 204 by a computer terminal (such as a personal computer 201, a notebook computer or a mobile workstation 202, etc.) Or USB interface, etc. Connect to write related information, such as advertising information, passenger information, boarding, boarding, boarding time and location information.
  • a decoding chip that satisfies the needs can be added, and the MP4 decoding chip 112 can be replaced with a required decoding chip to obtain a new embodiment.
  • FIG. 5 illustrates a system in which the present invention uses the above described advertising medium.
  • the system includes the above-described advertisement medium 204, data writing computer terminal 301, information management center system 302, and wireless signal transmitting station 303.
  • the data writing computer terminal 301 is connected to the information management center system 302 (in wired or wireless form), the information management center system 302 is electrically connected to the wireless signal transmitting station 303, and the advertising medium 204 is written by the data writing computer terminal 301. And receiving the signal from the wireless signal transmitting station 303.
  • the information written by the advertising medium 204 is passed to the information management center system 302 at the time of writing.
  • the wireless signal transmitting station 303 is arranged according to its power coverage to ensure reliable transmission of information.
  • Fig. 6 shows an embodiment of the method for using the above-described advertisement medium according to the present invention. This embodiment will be described by taking the environment of the airport passenger check-in to the environment before the passenger boarding. As shown in Figure 6, the method uses the above advertising media to advertise and provide related services. The method includes the following steps:
  • the first step using a computer terminal to write advertising information to the advertising media;
  • Step 2 The computer terminal at the check-in counter writes information such as passenger information, boarding information and setting reminder time to the advertising media;
  • Step 3 Send the advertising media to the passengers
  • the fourth step the advertising media automatically performs a timed reminder
  • Step 5 Reclaim the advertising media when boarding.
  • the airport information management center system makes an emergency boarding call, and the call information is transmitted to the passenger holding the corresponding advertising media through the wireless signal transmitting station in time to achieve the purpose of timely notification. .
  • the advertising medium of the present invention is used in the same manner as the above method when the passenger travels by car, train or ship, and the difference is only that the information written by the advertising medium is boarding or boarding letter. Interest, the time to reclaim the advertising media can be when passengers get off the bus and get off the boat.

Abstract

Support publicitaire comprenant une coque, une unité MCU (104) dans cette coque, une mémoire (101), un module d'alimentation (106), un module haut-parleur (105) et une interface de données (108) sur la coque. L'interface, la mémoire et les deux modules sont reliés électriquement à l'unité MCU. On décrit un système d'utilisation de ce support qui comprend ledit support (204), un terminal informatique (301) pour la saisie de données, un système de centre de gestion d'information (302) et un poste de transmission de signal sans fil (303). L'information est saisie dans le support via le terminal et le support reçoit des signaux transmis par le poste de transmission susmentionné. L'information est transmise au système de centre de gestion d'information, au moment de la saisie dans le support. Le procédé d'utilisation du support consiste à saisir l'information dans le support, à fournir le support aux passagers, sachant que le support émet une alarme à l'instant programmé, et à recycler ce support.
PCT/CN2007/000224 2006-03-28 2007-01-22 Support publicitaire et système et procédé d'utilisation WO2007109951A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200610060076.9 2006-03-28
CNA2006100600769A CN1831910A (zh) 2006-03-28 2006-03-28 一种广告媒体及其系统和方法

Publications (1)

Publication Number Publication Date
WO2007109951A1 true WO2007109951A1 (fr) 2007-10-04

Family

ID=36994179

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2007/000224 WO2007109951A1 (fr) 2006-03-28 2007-01-22 Support publicitaire et système et procédé d'utilisation

Country Status (2)

Country Link
CN (1) CN1831910A (fr)
WO (1) WO2007109951A1 (fr)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1283011A (zh) * 2000-08-09 2001-02-07 庄大川 信息机
US20020024540A1 (en) * 2000-08-31 2002-02-28 Mccarthy Kevin Reminders for a communication terminal
JP2004075005A (ja) * 2002-08-22 2004-03-11 Toshiba Eng Co Ltd 乗車案内システム及びその方法
CN1504855A (zh) * 2002-11-29 2004-06-16 杨百涛 多功能、多媒体掌上电脑
CN1512750A (zh) * 2002-12-30 2004-07-14 北京汉王科技有限公司 宽带商务智能终端
CN1649434A (zh) * 2004-01-28 2005-08-03 日本电气株式会社 旅客位置信息系统、便携信息终端和服务器装置
WO2006105431A2 (fr) * 2005-03-31 2006-10-05 Qualcomm Incorporated Systeme et procede pour fournir des rappels via un dispositif informatique portable

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1283011A (zh) * 2000-08-09 2001-02-07 庄大川 信息机
US20020024540A1 (en) * 2000-08-31 2002-02-28 Mccarthy Kevin Reminders for a communication terminal
JP2004075005A (ja) * 2002-08-22 2004-03-11 Toshiba Eng Co Ltd 乗車案内システム及びその方法
CN1504855A (zh) * 2002-11-29 2004-06-16 杨百涛 多功能、多媒体掌上电脑
CN1512750A (zh) * 2002-12-30 2004-07-14 北京汉王科技有限公司 宽带商务智能终端
CN1649434A (zh) * 2004-01-28 2005-08-03 日本电气株式会社 旅客位置信息系统、便携信息终端和服务器装置
WO2006105431A2 (fr) * 2005-03-31 2006-10-05 Qualcomm Incorporated Systeme et procede pour fournir des rappels via un dispositif informatique portable

Also Published As

Publication number Publication date
CN1831910A (zh) 2006-09-13

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