WO2007109951A1

WO2007109951A1 - Advertising media and system and method of using it

Info

Publication number: WO2007109951A1
Application number: PCT/CN2007/000224
Authority: WO
Inventors: Yating Chang; Penchiao Wang; Hsichieh Liang
Original assignee: Yating Chang; Penchiao Wang; Hsichieh Liang
Priority date: 2006-03-28
Filing date: 2007-01-22
Publication date: 2007-10-04
Also published as: CN1831910A

Abstract

An advertising media includes a shell, a MCU (104) arranged in the shell, a memory (101), a power module (106), a speaker module (105) and a data interface (108) disposed on the shell. The data interface, the memory, the power module and the speaker module are connected with the MCU electrically. A system of using the advertising media includes the media (204), a computer terminal (301) for writing data, a system of information management center (302) and a wireless signal transmitting station (303). The information is written into the media by the computer terminal and the media receives signals sent by the wireless signal transmitting station. The information is send to the system of information management center, while it is written into the media. The method of using the advertising media includes writing the information into the media, delivering the media to the passengers, the media alarming at the set time and recycling the media.

Description

Advertising medium and system and method using the same

The present invention relates to a medium for advertising, and to a system for publishing an advertisement using the advertisement medium and a method of using the same. Background technique

Advertising is an indispensable means of promotion in modern business operations, and advertising media plays a pivotal role in the effectiveness of advertising. Currently used advertising media include television, radio, newspapers, magazines, outdoor billboards, bus bodies, advertising light boxes, etc. These advertising media are characterized on the one hand for the general living environment and the general population, on the other hand passively Wait for the ad object to accept the ad content through audiovisual.

For special environments with great advertising value, such as airport passenger check-in to the environment before the passenger boarding, travel environment by car, train or passenger car, there is no one that is closely related to these special environments. Advertising media with active reminders to advertise to advertising objects in these special environments. Summary of the invention

One of the technical problems to be solved by the present invention is to provide an advertising medium with an active reminding function that is closely related to a special environment such as airport boarding, car, train, and boat travel and is suitable for these special environments.

The second technical problem to be solved by the present invention is to provide a system for using the above advertising media to distribute advertisements and provide services.

The third technical problem to be solved by the present invention is to provide a method for using the above advertisement media to perform advertisement distribution and provide services.

The technical solution adopted by the present invention to solve one of the technical problems is to construct an advertising medium, which is characterized in that it comprises a casing, a microcontroller installed in the casing, a memory, a power module and a speaker module, and further comprises a data interface on the housing, the data interface, the memory, and the power module

Confirmation And a speaker module is electrically connected to the microcontroller.

The advertising medium of the present invention further includes an input device and a status display light emitting diode electrically connected to the microcontroller and mounted on the housing; the power module is a battery, and the memory is a NOR FLASH memory. The data interface is a serial interface or a USB interface.

In the advertising medium of the present invention, the input device is a button.

In the advertising medium of the present invention, a display electrically connected to the microcontroller and mounted on the housing is further included; the input device is a button or a touch input device.

In the advertising medium of the present invention, an MP4 decoding chip electrically connected to the microcontroller and mounted in the housing is further included.

In the advertising medium of the present invention, the display is an ordinary liquid crystal display or a matrix liquid crystal display or an organic light emitting display or a polymer light emitting diode.

In the advertising medium of the present invention, a wireless receiving module electrically connected to the microcontroller is further included, and the advertising medium is written into the corresponding software.

The technical solution adopted by the present invention to solve the second technical problem is: constructing a system for using an advertising medium, comprising: an advertising medium, a data writing computer terminal, an information management center system, and a wireless signal transmitting station; The advertising medium includes a casing, a microcontroller installed in the casing, a memory, a power module, and a speaker module, and further includes a data interface mounted on the casing, the data interface, the memory, the power module, and the speaker module and the micro The controller is electrically connected; the data writing computer terminal is connected to the information management center system, and the information management center system is electrically connected to the wireless signal transmitting station, and the advertising medium is written by the data writing into the computer terminal. The information is received and accepted by the wireless signal transmitting station, and the information written by the advertising medium is transmitted to the information management center system upon writing.

The technical solution adopted by the present invention to solve the third technical problem is to provide a method for using an advertising medium, characterized in that the advertising medium used in the method comprises a casing, a microcontroller installed in the casing, a memory, and a power supply. The module and the speaker module further include a data interface mounted on the housing, the data interface, the memory, the power module, and the speaker module being electrically connected to the microcontroller; the method comprising the steps of:

a computer terminal writes advertising information to the advertising medium; b. The computer terminal writes information such as passenger information, vehicle information, and setting time reminder time to the advertisement media;

C sends the advertising media to the passengers;

d. The advertising media automatically performs timed reminders;

e. Reclaim the advertising media.

In the method for using an advertisement medium according to the present invention, the upper vehicle information of the step b includes boarding time information and boarding position information, or boarding time information and boarding position information, or boarding time. The information and the boarding position information; the step d and the step e further include an information center emergency calling step, and the timing reminder of the step d is a boarding or boarding or boarding time reminder.

The advertising medium and system and method thereof embodying the present invention have the following beneficial effects:

1. The advertising media is closely related to the special environment such as airport boarding, car, train, and boat travel. It can provide special services for boarding, boarding, and boating, and subtly convey the advertising information to the relevant services. Passengers, passengers receive and subtly accept advertisements while receiving services, achieving fantastic advertising effects.

2. By means of active reminding, the passengers can actively view the advertising information and improve the advertising effect.

3. It can realize a combination of various information such as text, sound, image, music, etc., and improve the advertising function and effect of the media. Illustration

The present invention will be further described in conjunction with the accompanying drawings and embodiments, in which:

1 is a schematic diagram of a structural embodiment of an advertising medium of the present invention.

2 is a schematic diagram showing the second embodiment of the structure of the advertisement medium of the present invention.

3 is a schematic diagram showing the third embodiment of the structure of the advertisement medium of the present invention.

4 is a schematic diagram of writing information to an advertising medium of the present invention.

Figure 5 is a schematic illustration of a system for using the above described advertising medium of the present invention.

6 is a flow chart of an embodiment of a method of using the above-described advertising medium of the present invention. detailed description Embodiment 1:

Fig. 1 shows a first embodiment of the structure of the advertising medium of the present invention. As shown in FIG. 1, the advertising medium includes a housing (not shown), a microcontroller 104 mounted in the housing, a memory 101, a power module 106 and a speaker module 105, and a data interface 108 mounted on the housing. Data interface 108, memory 101, power module 106, and horn module 105 are electrically coupled to microcontroller 104. The speaker module 105 is used to output sound information such as time reminders, calls, advertisements, music, and the like.

The real-time clock of the microcontroller 104 is 35768 Hz, and the working frequency of the chip can be used at different frequencies, such as 16 MHz or other frequencies.

The power module 106 is a battery and an existing power supply circuit that satisfies the needs. The memory 101 uses a NOR FLASH memory or other commonly used memory, and the data interface 108 uses a serial interface, a USB interface, or other commonly used interfaces.

The advertising medium also includes an input device and a status display LED 107 electrically coupled to the microcontroller 104 and mounted to the housing, such as a light-emitting diode that flashes a reminder time, a low voltage status warning light emitting diode, and the like. In the present embodiment, the input device is an input button 109.

To implement the called function, as shown in FIG. 1, the advertising medium also provides a wireless receiving module 102 that is electrically coupled to the microcontroller 104.

The advertisement medium is written into the corresponding existing software to realize functions such as writing, playing, and timing reminding.

Embodiment 2:

As shown in FIG. 2, the second embodiment adds a display 110 electrically connected to the microcontroller 104 and mounted on the outer casing. The input device is a button or a touch input device 111, and the display 110 can be used. Ordinary liquid crystal display LCD, matrix liquid crystal display LCD, organic light emitting display OLED or polymer light emitting diode PLED and other common displays. The display 110 is used for display of video information such as time, advertisements, movements, and movies.

Embodiment 3:

As shown in FIG. 3, the third embodiment adds an MP4 decoding chip 112 electrically connected to the microcontroller 104 and installed in the casing. The MP4 decoding chip 112 is used to decode the MPEG-4 format file. To achieve audio and video playback in MPEG-4 format. As shown in FIG. 4, the information of the advertising medium of the present invention is written as follows: a data interface (data interface) with the advertising medium 204 by a computer terminal (such as a personal computer 201, a notebook computer or a mobile workstation 202, etc.) Or USB interface, etc. Connect to write related information, such as advertising information, passenger information, boarding, boarding, boarding time and location information.

According to actual needs, a decoding chip that satisfies the needs can be added, and the MP4 decoding chip 112 can be replaced with a required decoding chip to obtain a new embodiment.

Figure 5 illustrates a system in which the present invention uses the above described advertising medium. As shown in FIG. 5, the system includes the above-described advertisement medium 204, data writing computer terminal 301, information management center system 302, and wireless signal transmitting station 303. The data writing computer terminal 301 is connected to the information management center system 302 (in wired or wireless form), the information management center system 302 is electrically connected to the wireless signal transmitting station 303, and the advertising medium 204 is written by the data writing computer terminal 301. And receiving the signal from the wireless signal transmitting station 303. The information written by the advertising medium 204 is passed to the information management center system 302 at the time of writing. The wireless signal transmitting station 303 is arranged according to its power coverage to ensure reliable transmission of information.

Fig. 6 shows an embodiment of the method for using the above-described advertisement medium according to the present invention. This embodiment will be described by taking the environment of the airport passenger check-in to the environment before the passenger boarding. As shown in Figure 6, the method uses the above advertising media to advertise and provide related services. The method includes the following steps:

The first step: using a computer terminal to write advertising information to the advertising media;

Step 2: The computer terminal at the check-in counter writes information such as passenger information, boarding information and setting reminder time to the advertising media;

Step 3: Send the advertising media to the passengers;

The fourth step: the advertising media automatically performs a timed reminder;

Step 5: Reclaim the advertising media when boarding.

When a passenger delays boarding, during the steps 4 and 5, the airport information management center system makes an emergency boarding call, and the call information is transmitted to the passenger holding the corresponding advertising media through the wireless signal transmitting station in time to achieve the purpose of timely notification. .

The advertising medium of the present invention is used in the same manner as the above method when the passenger travels by car, train or ship, and the difference is only that the information written by the advertising medium is boarding or boarding letter. Interest, the time to reclaim the advertising media can be when passengers get off the bus and get off the boat.

Claims

Claim

What is claimed is: 1. An advertising medium, comprising: a housing, a microcontroller mounted in the housing, a memory, a power module, and a speaker module, further comprising a data interface mounted on the housing, the data interface, the memory The power module and the speaker module are electrically connected to the microcontroller.

2. The advertising medium according to claim 1, further comprising an input device and a status display light emitting diode electrically connected to the microcontroller and mounted on the housing; the power module is a battery, The memory is a NOR FLASH memory, and the data interface is a serial interface or a USB interface.

3. The advertising medium of claim 2 wherein said input device is a button.

4. The advertising medium of claim 2, further comprising a display electrically coupled to the microcontroller and mounted on the housing; the input device being a button or touch input device.

5. The advertising medium of claim 4, further comprising an MP4 decoder chip electrically coupled to the microcontroller and mounted within the housing.

The advertising medium according to claim 4 or 5, wherein the display is a general liquid crystal display or a matrix liquid crystal display or an organic light emitting display or a polymer light emitting diode.

The advertising medium according to any one of claims 1 to 5, further comprising a wireless receiving module electrically connected to the microcontroller, wherein the advertising medium is written to the corresponding software.

8. A system for using advertising media, comprising: an advertising medium, a data writing computer terminal, an information management center system, and a wireless signal transmitting station; the advertising medium comprising a housing and a microcontroller mounted in the housing The memory, the power module and the speaker module further include a data interface mounted on the housing, the data interface, the memory, the power module and the speaker module being electrically connected to the microcontroller; the data is written into the computer terminal and the The information management center system signal is connected, the information management center system is electrically connected to the wireless signal transmitting station, and the advertising medium writes information from the data writing computer terminal and accepts a signal sent by the wireless signal transmitting station. The information written by the advertising medium is delivered to the information management center system upon writing.

9. A method of using advertising media, characterized in that the advertising medium used by the method comprises a housing, a microcontroller, a memory, a power module, and a speaker module mounted in the housing, further comprising a data interface mounted on the housing, the data interface, the memory, the power module, and the speaker module and the microcontroller Connecting; the method comprises the following steps:

a computer terminal writes advertising information to the advertising medium;

b. The computer terminal writes information such as passenger information, vehicle information, and setting reminder time to the advertisement medium;

c Send advertising media to passengers;

d. The advertising media automatically performs timed reminders;

e. Reclaim the advertising media.

The method of using an advertising medium according to claim 9, wherein the upper vehicle information of the step b includes boarding time information and boarding position information, or boarding time information and a boarding position. The information, or the boarding time information and the boarding position information; the step d and the step e further include an information center emergency calling step, and the timing reminder of the step d is a boarding or boarding or boarding time reminder.