WO2007054188A1 - Emballage complémentaire - Google Patents

Emballage complémentaire Download PDF

Info

Publication number
WO2007054188A1
WO2007054188A1 PCT/EP2006/010058 EP2006010058W WO2007054188A1 WO 2007054188 A1 WO2007054188 A1 WO 2007054188A1 EP 2006010058 W EP2006010058 W EP 2006010058W WO 2007054188 A1 WO2007054188 A1 WO 2007054188A1
Authority
WO
WIPO (PCT)
Prior art keywords
package
complementary
adjacent
upside down
packages
Prior art date
Application number
PCT/EP2006/010058
Other languages
English (en)
Inventor
Pepijn Rutger Ruben Van Der Krogt
Guillermo Weyland
Fernando Moreira Muniz-Simas
Original Assignee
Unilever N.V.
Unilever Plc
Hindustan Unilever Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Unilever N.V., Unilever Plc, Hindustan Unilever Limited filed Critical Unilever N.V.
Priority to EP06806373A priority Critical patent/EP1951586A1/fr
Priority to BRPI0619686-1A priority patent/BRPI0619686A2/pt
Priority to CA002625260A priority patent/CA2625260A1/fr
Publication of WO2007054188A1 publication Critical patent/WO2007054188A1/fr

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D21/00—Nestable, stackable or joinable containers; Containers of variable capacity
    • B65D21/02—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together
    • B65D21/0201—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side
    • B65D21/0202—Containers specially shaped, or provided with fittings or attachments, to facilitate nesting, stacking, or joining together stackable or joined together side-by-side and loosely interengaged by integral complementary shapes

Definitions

  • Labeling is also another means for enhancing the marketing appeal of packages. Unfortunately, however, marketers typically focus on package labels individually, and such labeling has a limited impact on catching consumer 5 attention.
  • the package 10 is directed to a package that has at least one side that is complementary to a side of an adjacent package, regardless if both packages are right side up, upside down, or in any combination thereof.
  • the package of this invention creates a puzzle-like appearance when displayed in a group, is very
  • the present invention is directed to a package comprising at least one side that is suitable to be complementary with a side on an adjacent (or juxtaposed) package, regardless if the package and the adjacent package are both upside down, right side up or in any combination thereof .
  • the present invention is directed to a method for marketing products with a group of packages comprising the package described in the first aspect of this invention.
  • Package is defined to mean a container suitable to contain consumer products whereby such a container is not limited to any shape or size and can comprise, for example, metal, glass, plastic, wood or paperboard, with the proviso that the package does not have 100% of its corners at right angles.
  • Complementary as used herein, means an item having a curve or portion that completes or contributes to another curve or portion (on an item adjacent thereto) , resulting in a group of items that appear to be puzzle-like in appearance when each member of the group is placed side by side.
  • Puzzle-like means having complementary convex and concave portions, and does not require physically interlocking portions.
  • Figures 1 depicts illustrative packaging suitable for use in this invention and displayed right side up;
  • Figures 2 and 3 depict groups of illustrative packaging suitable for use in this invention displayed right side up and upside down, and upside down, respectively;
  • Figure 4 depicts groups of illustrative packaging suitable for use in this invention having a random and complementary display pattern.
  • the package of the present invention is one which is suitable to contain a consumer product, and especially, a food product.
  • a package typically comprises metal, glass, paperboard or plastic.
  • the package of the present invention is a squeezable plastic comprising polyethylene, polypropylene, polyethylene terephthalate, ethylene-vinyl alcohol, combinations thereof, or the like.
  • the package of the present invention is a bottle comprising polypropylene wherein the bottle is equipped with a cap suitable for a squeeze bottle and is able to stand right side up and upside down.
  • the package of this invention comprises at least two sides that are complementary and opposite each other, and therefore, when adjacent to a package that is substantially the same, and preferably identical, the package of this invention will complement a concave or convex portion of an adjacent package positioned, for example, to its right and left.
  • the consumer products suitable for use with the package of this invention include hair care products, skin care products, soap, detergents, beverages and food products.
  • the preferred products suitable for use with the package of this invention are food products like mayonnaise, tartar sauce, salad dressings, cheese condiments, mustard, ketchup, relish, margarine and dipping sauces.
  • the most preferred products suitable for use in this invention are food products made commercially available by Unilever under the Hellmann' s" and/or Knorr ® brand names.
  • any labeling that may be employed with the package of this invention, it is particularly noted that there is no limitation with respect to how the label is applied to the package other than that the label can withstand package shipping conditions and not contaminate any consumer product compositions present within the package.
  • Illustrative and non-limiting examples of the type of label that may be used/applied in this invention include those which are shrink-wrapped, etched on, painted on, glued on with an adhesive or impregnated within the material used to make the package (which is preferably at least translucent, and most preferably, transparent) .
  • the label used is a shrink-wrap label.
  • Figure 1 shows illustrative (label free) packaging suitable for use in this invention and in the form of two complementary bottles 10a and 10b.
  • the complementary bottles 10a and 10b (which preferably are identical) are both shown standing right side up and resting on their bottoms lOal and lObl, respectively, whereby complementary bottle 10a has a front surface 10a3, a back surface 10a5, and preferably, a cap 10a7, and complementary bottle 10b has a front surface 10b3, a back surface 10b5, and preferably, a cap 10b7.
  • Joint 12 is formed by right side up convex surface 14 on complementary bottle 10a and right side up concave surface 16 on complementary bottle 10b.
  • FIG 2 shown are complementary bottles 10a and 10b with complementary bottle 10a resting on its bottom lOal and complementary bottle 10b resting on its cap 10b7.
  • Front surface 10a3 is positioned as described in Figure 1; however, front surface 10b3 as shown in Figure 2 is reversed (i.e., occupying the position of back surface 10b5 of Figure 1) and inverted on bottle 10b.
  • Joint 12' is formed by right side up convex surface 14 of complementary bottle 10a and upside down concave surface 16' on complementary bottle 10b (which also comprises an upside down convex surface 14') . It is within the scope of this invention for two complementary packages such as bottles lOal and lObl to be side-by-side and upside down so that the bottles are adjacent and preferably resting on their respective caps 10a7 and 10b7 to create a joint consisting of two inverted surfaces (demonstrated in Figure 3 at Joint 12") .
  • Row A shows complementary packages illustrated as bottles in a two up, two down arrangement.
  • the bottles in the arrangement have convex and concave portions shown as x
  • Joints I, II, III and IV are created by making combinations of the convex and concave portions. It is particularly noted that row A begins with right side up and convex portion x, and therefore, back surfaces 10a5 and 10b5 (as shown in Figure 1) are now depicted facing forward, demonstrating that the packages of this invention can at least be rotated 180° in either direction to create joints and a puzzle-like appearance.
  • Row B shows complementary packages illustrated as bottles in a one up, one down arrangement.
  • the row begins with a right side up concave portion v and joints I and III are created by making combinations of the convex and concave portions. It should be understood that (as it relates to the bottles) the front left L of row A is the back right R in row B and the front right r in row A is the back left 1 in row B .
  • a puzzle-like appearance (which is attractive to consumers) is created, for example, by aligning at least one complementary portion of one package with at least one complementary portion of another package, placed adjacent thereto whereby convex and concave portions align to form joints.
  • any labels which may be used in this invention become part of or are applied on to the packages in preferably the same manner or orientation, meaning that the top of the label and the bottom of label on each package is essentially in the same place regardless if the package is right side up or upside down (depicted in Z of Figure 4) .
  • the labels employed on each individual package can optionally be complementary (or continuing) to each other as shown in row A and at connective portions t and t'. A more detailed description of complementary or continuing labels is described in commonly owned U.S. Application No. 11/269,405, entitled, "Packaging with Continuing Labels," to van der Krogt et al, the disclosure of which is incorporated herein by reference.
  • labels employed to be independent of each other as shown in row B Another alternative is for the labels employed to be independent of each other as shown in row B . Labeling to the sides and backs of the packages of this invention is not typically required, but is often desired so that consumer nutritional information and additional advertising techniques may be employed in order for marketers to take full advantage of the limited surface area of the packages described herein.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Containers Having Bodies Formed In One Piece (AREA)
  • Seasonings (AREA)
  • Packging For Living Organisms, Food Or Medicinal Products That Are Sensitive To Environmental Conditiond (AREA)

Abstract

L'invention concerne un emballage avec des côtés qui sont complémentaires à un emballage adjacent. L'emballage peut avoir des parties convexes et concaves et peut créer une apparence de type puzzle quand plusieurs emballages sont présentés sous forme de groupe.
PCT/EP2006/010058 2005-11-08 2006-10-18 Emballage complémentaire WO2007054188A1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP06806373A EP1951586A1 (fr) 2005-11-08 2006-10-18 Emballage complémentaire
BRPI0619686-1A BRPI0619686A2 (pt) 2005-11-08 2006-10-18 embalagem
CA002625260A CA2625260A1 (fr) 2005-11-08 2006-10-18 Emballage complementaire

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/269,319 US20070102320A1 (en) 2005-11-08 2005-11-08 Complementary package
US11/269,319 2005-11-08

Publications (1)

Publication Number Publication Date
WO2007054188A1 true WO2007054188A1 (fr) 2007-05-18

Family

ID=37499661

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2006/010058 WO2007054188A1 (fr) 2005-11-08 2006-10-18 Emballage complémentaire

Country Status (8)

Country Link
US (1) US20070102320A1 (fr)
EP (1) EP1951586A1 (fr)
AR (1) AR056776A1 (fr)
BR (1) BRPI0619686A2 (fr)
CA (1) CA2625260A1 (fr)
RU (1) RU2008122906A (fr)
WO (1) WO2007054188A1 (fr)
ZA (1) ZA200803657B (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GR1009669B (el) * 2018-10-10 2019-12-12 Ηλιας Δημητριου Γεωργακουδης Φιαλη πρωτογενους συσκευασιας ειδικου σχηματος, του οποιου η κατοψη σχηματιζεται απο κυκλο απο τον οποιο αφαιρουνται δυο διαδοχικα τεταρτοκυκλια του περιγεγραμμενου τετραγωνου του

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8104618B2 (en) * 2008-04-04 2012-01-31 Mcneil-Ppc, Inc. Primary packaging and display therefor
USD643295S1 (en) 2008-04-04 2011-08-16 Mcneil-Ppc, Inc. Bottle
USRE48027E1 (en) * 2008-12-19 2020-06-02 Double Double D, Llc Environmentally friendly liquid container and method of manufacture
WO2010071815A1 (fr) * 2008-12-19 2010-06-24 Warner Jim F Contenant de liquide respectueux de l'environnement et procédé de fabrication
RU2015154138A (ru) * 2013-05-17 2017-06-22 Нестек С.А. Упаковка для потребительских продуктов и способ ее применения
US10035621B2 (en) 2015-04-08 2018-07-31 Double Double D, Llc Multi-barrier bottles having tabbed preforms, and methods of forming the same
US10486847B1 (en) * 2015-04-09 2019-11-26 Creative Edge Design Group, Ltd. Bottle with center pour opening, contoured handle, and contoured profile for interlocking during stacking/transport
EP4077166A1 (fr) * 2019-12-18 2022-10-26 Société des Produits Nestlé S.A. Contenant à languette

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2292639A1 (fr) * 1974-11-29 1976-06-25 Carnaud Total Interplastic Assemblage de bouteilles et bouteilles destinees a un tel assemblage
DE8708115U1 (de) * 1987-06-09 1987-08-13 Neowell-Singer-Kosmetik Joachim Singer, 69256 Mauer Flasche
US5316159A (en) * 1991-03-01 1994-05-31 Plastic Processing Corporation Dual bottle container
DE20210907U1 (de) * 2002-07-19 2004-02-12 Asbach Gmbh Behältnis
US20050098558A1 (en) * 2003-09-30 2005-05-12 Pamela Rae Mutually engagable twin personal care bottles

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
NL7400267A (fr) * 1973-01-13 1974-07-16
US6964345B2 (en) * 2003-04-16 2005-11-15 Silgan Plastics Corporation Bottle with faceted surfaces and recessed panel
USD532694S1 (en) * 2004-04-29 2006-11-28 Plastipak Packaging, Inc. Container

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2292639A1 (fr) * 1974-11-29 1976-06-25 Carnaud Total Interplastic Assemblage de bouteilles et bouteilles destinees a un tel assemblage
DE8708115U1 (de) * 1987-06-09 1987-08-13 Neowell-Singer-Kosmetik Joachim Singer, 69256 Mauer Flasche
US5316159A (en) * 1991-03-01 1994-05-31 Plastic Processing Corporation Dual bottle container
DE20210907U1 (de) * 2002-07-19 2004-02-12 Asbach Gmbh Behältnis
US20050098558A1 (en) * 2003-09-30 2005-05-12 Pamela Rae Mutually engagable twin personal care bottles

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GR1009669B (el) * 2018-10-10 2019-12-12 Ηλιας Δημητριου Γεωργακουδης Φιαλη πρωτογενους συσκευασιας ειδικου σχηματος, του οποιου η κατοψη σχηματιζεται απο κυκλο απο τον οποιο αφαιρουνται δυο διαδοχικα τεταρτοκυκλια του περιγεγραμμενου τετραγωνου του

Also Published As

Publication number Publication date
AR056776A1 (es) 2007-10-24
US20070102320A1 (en) 2007-05-10
RU2008122906A (ru) 2009-12-20
EP1951586A1 (fr) 2008-08-06
CA2625260A1 (fr) 2007-05-18
BRPI0619686A2 (pt) 2011-10-11
ZA200803657B (en) 2009-09-30

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