WO2007050997A2 - Systeme de radiocommunications interactives - Google Patents

Systeme de radiocommunications interactives Download PDF

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Publication number
WO2007050997A2
WO2007050997A2 PCT/US2006/042266 US2006042266W WO2007050997A2 WO 2007050997 A2 WO2007050997 A2 WO 2007050997A2 US 2006042266 W US2006042266 W US 2006042266W WO 2007050997 A2 WO2007050997 A2 WO 2007050997A2
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WIPO (PCT)
Prior art keywords
content
meta data
data
web
target device
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Application number
PCT/US2006/042266
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English (en)
Other versions
WO2007050997A3 (fr
Inventor
Thomas I Sachson
Mike Gulett
Hans-Peter Metzler
Original Assignee
Cellscient, Inc.
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Publication of WO2007050997A2 publication Critical patent/WO2007050997A2/fr
Publication of WO2007050997A3 publication Critical patent/WO2007050997A3/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72409—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality by interfacing with external accessories
    • H04M1/72412—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality by interfacing with external accessories using two-way short-range wireless interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
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    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
    • H04N21/2389—Multiplex stream processing, e.g. multiplex stream encrypting
    • H04N21/23892—Multiplex stream processing, e.g. multiplex stream encrypting involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
    • H—ELECTRICITY
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265—The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • H—ELECTRICITY
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    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/439—Processing of audio elementary streams
    • H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
    • H—ELECTRICITY
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6187—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a telephone network, e.g. POTS
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72442—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for playing music files
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72445—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting Internet browser applications

Definitions

  • the present invention relates generally to methods and systems of communication, and more particularly to a method and system wherein interactive meta data is commercially matched to audio and/or video content, meta data is encoded into such paired audio and/or video content, the encoded content is transmitted to a playback console, the meta data is extracted from the content and formatted with associated data, the extracted and formatted data is transmitted to a target device, and the target device transmits final data to an entity based upon the response generated by the user of the target device.
  • such a supplemental system would be capable of providing contextually relevant interactivity through devices that the majority of the world's population already, or will shortly, have access to ⁇ the traditional television set (or radio set) an ⁇ 3 ' me dellul el > eptonellaMsel ; W analogous mobile device).
  • ⁇ the traditional television set (or radio set)
  • an ⁇ 3 ' me dellul el > eptonellaMsel ; W analogous mobile device marshalling the functionality of these types of devices in a manner where their combined use is capable of providing an acceptable level and quality of content interactivity has proven elusive.
  • Numerous proposals have already been put forth in the prior art, but none have managed to find widespread adoption in the markets due to limitations in their overall utility.
  • both cable and fiber optic broadcast channels have clumsy or limited interactivity components in that such are constrained by the need for a separate user interface (e.g. keyboard) or embodiment in the form of a generic remote control (e.g. "red button” solutions).
  • cable and fiber optic broadcast channels have limited user interactivity due to the difficulty in having more than one person registered with the content provider to engage in interactivity (e.g. a cable TV, subscription is typically in the name of only one member of the household). As such, it is difficult to have multiple users interacting and conversely, an audience member cannot take their interactivity with them "on the road”. .
  • the handsets used by cellular telephone network users are well understood by their owners, are currently deployed in high numbers, are anticipated to continue to be deployed in even higher numbers, and have declining price to performance ratios.
  • the current invention puts forth a comprehensive interactive communication system for creating a novel and useful alternative content distribution system that utilizes the cellular telephone network or analogous mobile communication systems.
  • the prior art has tried to fashion an alternative content distribution system out of the cellular telephone system by formulating methods of connecting playback consoles to cellular telephones.
  • the proposed connection techniques have failed to result in meaningful market adoptions.
  • Radio frequency connection techniques are superior in most regards to the techniques set forth above, being capable of reliable operation in environments lacking line-of-sight, poor ambient light conditions, poor ambient sound conditions, as well as working irrespective of playback console screen and speaker deficiencies, working irrespective of interfering structures and objects, working over long distances, having functional components already mass produced in the markets and at times (e.g. Bluetooth) already being deployed in cellular handsets in great quantities.
  • radio frequency solutions have not been adopted as a means of connecting a playback console to a cellular telephone due to failures in the prior art to incorporate technical features into the proposed system that will motivate value chain participants (content providers, advertisers, equipment manufacturers, etc.) to deploy and promote such a connection system and provide the one-way content delivery market with the viable alternative content distribution system it needs to effect audience member interactivity with content.
  • the prior art requires the installation of intrusive, user "profiling" software on an audience member's cellular telephone to insure the contextual relevancy of interactive content delivered to the device.
  • the present invention does not require any such invasiveness, instead relying on other technical features to affect a contextually relevant experience for the user.
  • the prior art fails to incorporate technical features that serve to accurately monitor the flow of interactive data through the interactive communication system, specifically focusing on what specific data flows through which particular devices (decoders, transceivers, and cellular handsets). In this regard, it is one purpose of the current invention to map those devices in the market that serve to enable the success of the interactive communication system and thereafter reward the enablers (e.g.
  • the current invention has also set forth a new and useful market mechanism in the form of a content brokerage engine that is capable of creating and distributing interactive content, whether such interactive content is to be distributed within the alternative content distribution system contemplated above or whether such interactive content is to be distributed within the any other interactive content distribution system (e.g. the Internet, print media).
  • the content brokerage engine of the present invention is a web-based commerce platform that allows owners of primary content (TV and radio shows, music videos, music, live events, etc.) to market and sell to other parties the right to encode their own interactive meta data (sponsored content in the form of advertisements, contests, voting functions, etc.) into the seller's primary content.
  • the content brokerage engine allows parties wishing to encode their interactive meta data into such primary content the ability to search for, review, purchase the rights to encode, and the technical ability to encode their data into such primary content.
  • Such commercial transactions can be effected on the web-platform through a straight purchase, bid, or analogous transaction format.
  • the rights purchased may relate to either a live or recorded segment of primary content to be distributed through a variety of means (radio broadcast, physical means, etc.) and in a variety of markets (local, regional, national, etc.).
  • the content brokerage engine is a new and useful tool in the developing field of interactive content. This tool is distinguished from the prior art in several regards. First, the most relevant prior art concerns itself with the matching of primary content (e.g.
  • the prior art does not contemplate a participant managed (e.g. non-automated) web-based marketplace for the pairing of primary content to sponsored content where the latter is discretely encoded into the former so that the audience member must affirmative seek out exposure to the sponsored content.
  • a participant managed (e.g. non-automated) web-based marketplace for the pairing of primary content to sponsored content where the latter is discretely encoded into the former so that the audience member must affirmative seek out exposure to the sponsored content.
  • much of the prior art provides for content matching platforms allowing advertisers to bid for time slots offered by broadcasters (TV, radio, Internet) in conjunction with the broadcaster broadcasting the primary content.
  • FIG. 1 is a flow chart of the communication environment in which the present invention operates;
  • FIG. 2 is a flow chart of the communication environment in which the present invention operates and shows the basic direction of data communication flows;
  • FIG. 3 is a flow chart of the communication environment in which the present invention operates, highlighting the new short-range wireless data "bridge" communication path to be created by the present invention;
  • FIG. 4 is a flow chart of the communication environment in which the present invention operates, highlighting the new short-range wireless data "bridge” communication path to be created by the present invention, and showing the resulting direction of data communication flows; [00027] FIG.
  • FIG. 5 shows the matching of meta data to content utilizing a content brokerage engine, as well as the subsequent data mapping and transmission sequence used for the delivery of meta data through a typical communication environment in the preferred embodiment of the present invention
  • FIG. 6 is a schematic block diagram of the meta data encoder used for modulating and mixing the meta data of the present invention into either an analog or digital signal associated with the content
  • FIG. 7 is a schematic block diagram of the meta data decoder used for decoding the meta data of the present invention from either an analog or digital signal associated with the content
  • FIG. 6 is a schematic block diagram of the meta data encoder used for modulating and mixing the meta data of the present invention into either an analog or digital signal associated with the content
  • FIG. 7 is a schematic block diagram of the meta data decoder used for decoding the meta data of the present invention from either an analog or digital signal associated with the content
  • FIG. 8 is a schematic block diagram of the meta data bridge of the present invention comprised of the meta data Decoder and a short-range wireless transceiver respectively usdcl for the d €c ⁇ tMg ; ⁇ bf rniS ⁇ a 1 a ; ati!a"f ⁇ &m content for subsequent transmission of such decoded meta data (and related information) to a target device via a short-range radio frequency channel broadcast; [00031] FIG.
  • FIG. 9 is a schematic block diagram of the meta data bridge of the present invention comprised of the meta data decoder and a short-range wireless transceiver, with such diagram highlighting the functional ability of the current invention to identify system abusers as well as system enablers, with such identification by the interactive communication system operator enabling him to take punitive measures against the former while simultaneously rewarding the latter.
  • FIG. 10 is a schematic block diagram of the meta data bridge in the form of an externally hosted adaptor to be attached to a playback console, such attachment drawing encoded meta data through either an RCA of SCART data transfer interface connection; [00033] FIG.
  • FIG. 11 shows two SCART configurations for a meta data bridge in the form of Externally hosted adaptors which contain the meta data Decoder, short-range wireless transceiver, and wall plug power source in the preferred embodiment of the invention
  • FIG. 12 shows two SCART configurations for a meta data bridge in the form of Externally hosted adaptors which contain the meta data Decoder, short-range wireless transceiver, and self-contained alternatives to a wall plug power source in the preferred embodiment of the invention
  • FIG. 13 shows the data mapping used for the transport of relayed data packages as sent from a playback console's meta data bridge in the form of an externally hosted adaptor to any number of target devices in the preferred embodiment of the present invention
  • FIG. 12 shows two SCART configurations for a meta data bridge in the form of Externally hosted adaptors which contain the meta data Decoder, short-range wireless transceiver, and self-contained alternatives to a wall plug power source in the preferred embodiment of the invention
  • FIG. 13 shows the data mapping used for the transport of relaye
  • FIG. 14 shows the data mapping, decoding, and transmission sequence used for the delivery of a relayed data package to a target device, as well as the modification of such relayed data package by a the user response as effected by the Java application hosted on the target device in the preferred embodiment of the present invention;
  • FIG. 15 shows the data mapping used for the transport of textual message responses through a target device wireless network for subsequent delivery to the back-end services database of the interactive communication system operator in the preferred embodiment of the present invention;
  • FIG. 15 shows the data mapping used for the transport of textual message responses through a target device wireless network for subsequent delivery to the back-end services database of the interactive communication system operator in the preferred embodiment of the present invention
  • FIG. 16 shows a flow chart illustrating a web-based process by which a content provider may submit and annotate his own content segments for subsequent search, review, selection, purchase, and encoding by a party seeking to encode her own primary meta data into a particular content segment submission in the preferred embodiment of the present invention
  • lu ⁇ yj "HtWFF/ slr ⁇ wS-OT ⁇ ' w cnart illustrating a web-based process by which a content encoder may search, review, select, purchase, and encode their own primary meta data into a - particular content segment submission made available for such by a content provider in the preferred embodiment of the present invention
  • FIG. 18 shows a flow chart illustrating a web-based sample process by which a content encoder may engage in a structured auction process, competing with other similarly situated content encoders, each vying for the right to encode their own primary meta data into a particular content segment submission made available for such by a content provider in the preferred embodiment of the present invention
  • FIG. 19 shows a flow chart illustrating a web-based process by which a content provider and content encoder interact to effect an encoding of auxiliary meta data and primary meta data into content, and where such interaction results in matched content and primary meta data being submitted to a meta data encoder for encoding in the preferred embodiment of the present invention
  • FIG. 20 shows the incremental aggregation of data within the content brokerage engine resulting from the content provider's input of content and related information and from the content brokerage engine's processing of such inputs in the preferred embodiment of the present invention
  • FIG. 21 shows the incremental aggregation of data within the content brokerage engine resulting from the content encoder's input of primary meta data and related information and from the content brokerage engine's processing of such input in the preferred embodiment of the present invention
  • FIG. 22 shows the process by which content, meta data, and associated information is disseminated across and through a communication environment in which the system of the present invention operates in the preferred embodiment of the present invention; [00045] FIG.
  • FIG. 23 shows the process by which content, meta data, user response, and associated information is incrementally aggregated within the collective operations of the interactive communication system comprised of the content brokerage engine and corresponding back-end services database, with such aggregation derived from input generated by the content brokerage engine, content providers, content encoders, users, and various third-party participants within the affiliated communication environment in which the system of the present invention operates in the preferred embodiment of the present invention; [00046] FIG.
  • FIG. 24 shows an overview of the current video and audio pairing models characterized by the sequential time placement of sponsored content next to primary content; [00d4 ⁇ pr ⁇ ?25 slNsWS ' -ai ⁇ overview of the current vi ⁇ eo, audio, web page, ana print media pairing models characterized by the perceptible embedding of sponsored content into primary content; [00048]
  • FIG. 26 shows an overview of the video, audio, web page, and print media pairing models enabled by the current invention's content brokerage engine which is characterized by the discrete, imperceptible encoding of sponsored content into primary content; [00049] FIG.
  • FIG. 27 provides a basic flow chart outlining the possible video related applications for the delivery and use of discrete, imperceptible encoding of sponsored content into primary content as enabled by the current invention's content brokerage engine;
  • FIG. 28 provides a basic flow chart outlining the possible audio related applications for the delivery and use of discrete, imperceptible encoding of sponsored content into primary content as enabled by the current invention's content brokerage engine;
  • FIG. 29 provides a basic flow chart outlining the possible web page related applications for the delivery and use of discrete, imperceptible encoding of sponsored content into primary content as enabled by the current invention's content brokerage engine; [00052] FIG.
  • FIG. 30 provides a basic flow chart outlining the possible print related applications for the delivery and use of discrete, imperceptible encoding of sponsored content into primary content as enabled by the current invention's content brokerage engine; and [00053]
  • FIG. 31 shows an overview of the various types of content brokerage models currently found in the prior art, focusing on those that use auction processes to determine highest and best utility, and how the content brokerage engine set forth in the current invention is unique in comparison to the prior art.
  • audio content and video content (collectively content) is created at a content production facility, with such content being either d ⁇ Str ⁇ ui ⁇ rFbr prepared for live broadcast.
  • content is forwarded through a content management layer typically providing the content owners (parties entitled to distribute, modify, or otherwise control the content) the ability to format, package, sell, license, promote, and interact with the content to facilitate its dissemination through traditional distribution channels.
  • Traditional channels are usually distribution channels for delivering the content to television and radio sets (including peripheral playback devices such as receivers, tape players, CD players, DVD players and analogous, and collectively with their associated radio and television sets, termed herein as playback consoles), with such channels typically being characterized as cable and fiber optic broadcast systems, satellite broadcast systems, and terrestrial broadcast systems, as well as encompassing delivery through a physical medium like an audio CD, DVD, VHS tape, silicon memory device, or analogous storage device.
  • peripheral playback devices such as receivers, tape players, CD players, DVD players and analogous, and collectively with their associated radio and television sets, termed herein as playback consoles
  • Such channels typically being characterized as cable and fiber optic broadcast systems, satellite broadcast systems, and terrestrial broadcast systems, as well as encompassing delivery through a physical medium like an audio CD, DVD, VHS tape, silicon memory device, or analogous storage device.
  • terrestrial broadcast and physical medium are almost exclusively "one way" distribution systems in the sense that once the content has been delivered to a playback console, there is no viable means for an interactive response to that content to be sent back through the same delivery channel to the content management Layer by the audience member experiencing that content (save that some storage devices have functions that allow some interactivity if played back on a computer or set-top box with an Internet connection).
  • the same is more or less true for satellite broadcast systems (although some sophisticated systems utilizing expensive receivers do have some limited "two way” capabilities).
  • the cellular distribution channel will become a competitive platform for the delivery of content to audience members and to facilitate those audience members' interaction with content.
  • the cellular telephone platform cellular networks, cellular network operators, and participating handsets
  • mobile voice and basic data services text messaging* rMg' ⁇ drfds 1 , 1 i'hsta'rl ffie'sMging, photo sharing
  • cellular telephones tend to have more than one way to communicate with other communication objects, and do so utilizing an assortment of radio frequency techniques.
  • the current invention proposes that interactive data (termed herein as meta data) be encoded into all content where the owners of such wish to offer prospective audience members the opportunity to interact with such content, and to do so using their short- range wireless transmission enabled cellular telephones (termed herein as target devices) as the "bridge" between the one-way content delivery system and the two-way data return path system.
  • target devices short- range wireless transmission enabled cellular telephones
  • target devices should be deemed to also include PDAs, laptops, or other mobile communication devices, now or in the future, that rely on existing or next generation cellular and/or radio frequency transmission standards.
  • a device termed herein as a meta data bridge
  • the current invention contemplates these real world factors and has developed technical solutions that will allow these parties to effectively work together on a viable bridging initiative.
  • FIG. 5 one can see the six functional elements of the current invention (content brokerage engine, meta data encoder, meta data decoder, short-range wireless transceiver, Java application, and back-end services database), which as an integrated system, has not been contemplated by the prior art.
  • content brokerage engine is the most critical element in terms of real world utility in that its absence precludes any large-scale (local, regional, and national), simple, low-cost, and accurate matching of content to contextually relevant meta data.
  • the current invention sets forth a unique content Dr ⁇ Kerageei ⁇ gine wmc ' n-Mitetions as a web-based platform and intuitive web interface allowing content owners (content providers) to submit and annotate their content for subsequent search, review, purchase, and encoding by content encoders wishing to encode their meta data into such content prior to its distribution to audience members via a permissible distribution system (terrestrial broadcast, cable broadcast, physical medium, etc.).
  • a permissible distribution system terrestrial broadcast, cable broadcast, physical medium, etc.
  • the second element of the current invention set forth in FIG. 5 is the meta data encoder which takes paired content and meta data from the content brokerage engine and mixes the latter into the former as discrete encoding within the content's audio-band channel or the content's video-band channel.
  • the meta data encoded within the content by the meta data encoder is either primary or auxiliary in nature.
  • meta data provided by the content encoder is termed primary meta data (see FIG. 9) because it includes the body and functional components of the interactive message to be delivered to the audience member's target device at the time such audience member experiences the content embedded with such meta data.
  • auxiliary meta data is meta data generated by the content brokerage engine that facilitates the delivery of any audience member interactive response to a back-end services database that processes the interactive responses so received.
  • the encoded content will be received by a playback console and experienced by the audience member as audio content and/or audio+video content. It is at this point relating to the audience member's content experience that the meta data bridge (attached to or housed within the playback console) extracts the encoded meta data from the encoded content and transmits it along with other data provided by the meta data bridge as a relayed data packaged to any target device capable of receiving such relayed data package. Specifically, the meta data is extracted via a decoding process managed by the meta data decoder (the third element of the current invention set forth in FIG.
  • a short-range wireless transceiver (the fourth element of the current invention set forth in FIG. 5).
  • the short-range wireless transceiver then pr ⁇ c ' dss fhe ' tlecertlfe ⁇ 1 iata pE ⁇ MW, if appropriate, adds its own mternany generated information producing a transceiver data package which is broadcast as a relayed data package to the target devices willing and able to receive such data pursuant to their having established a short-range wireless link to the short-range wireless transceiver (these target devices termed herein as permission granting target devices).
  • a permission granting target device accepts and receives such a relayed data package from the short-range wireless transceiver
  • the package is processed by a java application (the fifth element of the current invention set form in FIG. 5) resident on the permission granting target device.
  • the java application thereafter presents to the user of the permission granting target device (such target device user also being an audience member) an interactive textual message on the display of permission granting target device.
  • the user may then respond to the displayed textual message (e.g. choosing from multiple user response choices), delete the displayed textual message, or ignore the displayed textual message.
  • the user response effects a modification to the meta data embodied within the relayed data package, with the modified meta data being forwarded as a textual message response (comprised of user response and associated data) to the back-end services database, with such forwarding being effected by the permission granting target device's data transport functionality (DTF) (e.g. SMS/short messaging) capability.
  • DTF data transport functionality
  • the back-end services database processes the textual message response so received, and where required, may take action upon the receipt of the textual message response in a manner previously specified by the content provider and/or content encoder affiliated with the creation of the encoded content and subsequent generation of a textual message response by an audience member.
  • Such actions might include, but not be limited to, forwarding data relating to the interaction to various affiliated parties, responding directly to the user sending the textual message response, analyzing the received data in conjunction with the data previously input into the content brokerage engine, or any other action permissible by the operator of the current invention.
  • the Invention: Overview [00070] While FIG. 5 sets forth the invention starting with the content brokerage engine, for purposes of individually examining each of the six elements of the invention, it is more productive to start our discussion with the meta data encoder (see FIG. 6), and proceeding in tandem with the data flow to the meta data decoder, the short-range wireless transceiver, the java application, and then the back-end services database.
  • the digital input module is a basic device for the integration of digital audio data (typically, in the form of audio PCM (Pulse Code modulation) or audio MP3 (Moving Picture experts Group Layer-3) data, and could also take alternative forms such as SPDIF (Sony Philips digital interface Formats)) into the meta data encoder. And while not specifically set forth in FIG. 6, the digital input module could reasonably be configured to integrate digital video data as well (e.g. MPEG-2 or MPEG-4 video), with such capability being apparent to those reasonably versed in the art (as a substitute for the audio encoding or combined with the audio encoding).
  • digital audio data typically, in the form of audio PCM (Pulse Code modulation) or audio MP3 (Moving Picture experts Group Layer-3) data, and could also take alternative forms such as SPDIF (Sony Philips digital interface Formats)
  • the digital input module could reasonably be configured to integrate digital video data as well (e.g. MPEG-2 or MPEG-4 video), with such capability being apparent to those reasonably verse
  • the meta data encoder also possesses an analog input module that is a basic device for the integration of analog audio and/or video content (e.g. Composite video, S-video, or RGB video) streams into the meta data encoder.
  • the third and final input module is a meta data input module that integrates both primary meta data and auxiliary meta data into the meta data encoder.
  • the primary meta data is meta data provided by a content encoder who seeks to embed their own interactive message into content for an audience member to respond to
  • auxiliary meta data is meta data generated by the content brokerage engine to facilitate the delivery and processing of the content encoder' s interactive meta data moving through the communication system associated with the current invention.
  • the process of encoding the latter into the former takes place.
  • digital audio data received by the digital input module and meta data received by the meta data input module will not require significant alteration prior to the encoding of the latter into the former.
  • both the digital input module and the meta data input module forward their respective data to a modulation And mixing stage, where the meta data is discretely encoded into the digital audio content provided.
  • this is not the case for content delivered to the analog input module that is to be subsequently encoded with meta data at the modulation And mixing stage.
  • analog content must first be transformed into a digital format, with such transformation being effected by running the analog content through a filter and then through an analog to digital converter (ADC).
  • ADC analog to digital converter
  • t ⁇ 'e-fi'ltfel-'fengagfes in a'Tiitering process e.g. low pass
  • t ⁇ 'e-fi'ltfel-'fengagfes in a'Tiitering process e.g. low pass
  • the content's filtered analog signal is delivered to the ADC for subsequent conversion into a digital format.
  • the ADC thereafter acts to convert the filtered analog signal to a series of low-bit values (e.g. 16-bit) for further delivery to the modulation And mixing stage as content in a digital form.
  • a series of low-bit values e.g. 16-bit
  • the digitized content (whether sourced from the digital input module or from the analog input module) and digital meta data (primary and auxiliary) are combined via a signal modulation process using standard combining techniques, including but not limited to psychoacoustic, direct multiplication, logical exclusive, spread spectrum, and/or analogous and combined techniques, so long as the data elements are combined in a ratio designed to maintain imperceptibility by an audience member and utilizing the central processing unit (CPU) and accompanying random access memory (RAM) and read only memory (ROM).
  • CPU central processing unit
  • RAM random access memory
  • ROM read only memory
  • the resulting modulation of both digitized content and meta data produces a digital identification signal representative of the combined content and meta data.
  • the digital identification signal is produced using standard transform techniques, including, but not limited to wavelet transform, short-time Fourier transform (STFT), fast Fourier transform (FFT), and/or analogous techniques.
  • STFT short-time Fourier transform
  • FFT fast Fourier transform
  • the digital identification signal is then. received by a buffer which is capable of handling several thousand data items (e.g. amounts may vary depending on the encoding technique utilized) and manages the data through a random access memory / FIFO (first in, first out) scheme.
  • the buffered digital identification signal (still embodying the substance of the combined content and the encoded meta data) is next forwarded from the buffering memory ⁇ urM&"a st ⁇ cMrl 1 Mg ⁇ M t ⁇ l( al : a ⁇ e>f ; c ⁇ lverter (DAC) capable ot transrormmg me ⁇ igiiai identification signal into an analog signal, thereby becoming an analog identification signal.
  • the DAC will be a 16-bit converter, capable of providing an adequate decibel range to the analog identification signal.
  • DAC sampling may be adjusted depending on the data length permitted by the buffer, as well as the length of the transform in the desired frequency range, likely to be in the very low or high frequency ranges (again, presuming that the encoding is the audio channel only, human hearing can typically perceive frequencies between 20 Hz to 20 KHz, and is extremely sensitive to sounds in the frequency range about 1 kHz to 4 kHz).
  • the analog identification signal is then passed to a second filter (in the preferred embodiment a low-pass filter, but other embodiments could employ a high-pass or bandpass filter) to remove undesirable signals laying outside of the targeted frequency range, thereby producing a filtered analog identification signal, termed herein as analog encoded content.
  • the meta data encoder is capable of taking analog content or digital content as submitted by a content owner and encode meta data into either submission formats, and produce analog encoded content and digital encoded content respectively.
  • a further goal of the meta data encoder will be to ensure that the resulting encoding will be effected in such a manner that the audio content (and/or video content) are not perceptibly altered from the perspective of an audience listener and/or viewer.
  • resulting encoding will be completed in a manner so that a subsequent distributor, broadcaster, and/or other entity disseminating the encoded content will be unlikely to remove the encoded meta data without perceptibly altering the audio content and/or video content from the perspective of the audience listener and/or viewer.
  • the encoding technique will anticipate likely removal techniques (e.g., channel noise, filtering, compression, re-sampling, digital-to-analog conversion, and analog-to-digital conversion, etc.) and take steps to defensively encode so as to rebuff these removal attempts.
  • the meta data encoder seeks to achieve goals, including: [00081] (i) the minimal degradation to the source audio and/or video signal so that the encoded meta data is not perceptible (or minimally perceptible) to the audience, "[uuuszj - ⁇ r) UIe effibeidtKfcFmeta data is encoded directly into the audio and/or video portion of the content (as opposed to merely encoding into the header or wrapper, ) to ensure that the encoded meta data remains intact across a variety of data file formats, [00083] (iii) the embedded data should resist removal (scrubbing) attempts by anticipating removal techniques (including processes relating to removal of channel noise, filtering, lossy compression, re-sampling, digital
  • the current invention's meta data encoder will utilize a meta data encoding protocol that will be capable of being decoded only by an associated meta data decoder decoding meta data from the encoded content according to the same protocol. Further, the meta data decoder will not be equipped to recognize other, non-affiliated encoding protocols. This feature of linking the meta data encoder and the meta data decoder to only one or more shared protocols is an important technical feature in that it serves as an economic motivator for certain parties to distribute meta data decoders throughout the market.
  • meta data decoders will be distributed more quickly and in greater numbers if the distributors of the meta data decoders have a meaningful incentive to do so (such distributors being termed herein as system enablers).
  • One such incentive might be to create a revenue share arrangement (e.g. share of advertising revenues) with these system enablers so that they may benefit economically from any interactive communications enabled by the meta data decoders distributed into the market.
  • the interactive communication system operator must take reasonable steps to ensure that all parties wishing to send interactive meta data through the system have paid the interactive communication system operator for the right to do so.
  • Meta Data Decoder [00091] Turning to FIG. 7, one can see a schematic block diagram of the meta data decoder used for decoding meta data from either analog encoded content or digital encoded content. As is the case with the meta data encoder, the processing of meta data by the meta data decoder requires first that the encoded content be reduced to a digital form. As such, the initial processes of the meta data decoder are charged with transforming the encoded, content into a digital identification signal. [00092] Taking first the scenario where a playback console receives digital encoded content from a particular distribution system (digital broadcast, DVD), the meta data decoder recognizes and captures the target signal through either a data transfer interface with the playback console (e.g.
  • the meta data decoder forwards the same to a digital interface which effects an input protocol and format conversion process upon the signal, thereby rendering a digital identification signal capable of being separated into its original content and meta data components once forwarded to the decoding stage.
  • a playback console captures analog encoded content (perhaps through a SCART or other data transfer interface connection, or as a connected component within the playback console itself) involves a distinct two-step process before the captured signal may be reduced to a digital identification signal.
  • the digitizing of the captured analog signal is effected by running the analog encoded content signal through a filter and then through an analog to digital converter (ADC).
  • ADC analog to digital converter
  • This meta data (primary and auxiliary) is then formatted into a decoder data package by a meta data output assembly component so that the meta data is in the format suitable for delivery by the short-range wireless transceiver for subsequent broadcast to a target device (e.g. Bluetooth enabled cellular telephone).
  • a target device e.g. Bluetooth enabled cellular telephone.
  • the current invention's meta data decoder will utilize a meta data decoding protocol that will be capable of decoding meta data only from encoded content that was itself encoding according to the same protocol.
  • the meta data decoder will not be equipped to recognize other, non-affiliated encoding protocols.
  • This feature of linking the meta data encoder and the meta data decoder to only one or more shared protocols is an important technical feature in that it serves as an economic motivator for certain parties to distribute meta data decoders throughout the market.
  • meta data decoders will be distributed more quickly and in greater numbers if the distributors of the meta data decoders have a meaningful incentive to do so (such distributors being termed herein as system enablers).
  • One sucn incentiverrn'lg-nt-be to'createWreVenue share arrangement e.g. share of advertising revenues
  • the interactive communication system operator must take reasonable steps to ensure that all parties wishing to send interactive meta data through the system have paid the interactive communication system operator for the right to do so. Once such way to do this is to base the encoding and decoding of meta data on a proprietary algorithm which only interactive communication system operator can rightfully use. AU others must seek permission (e.g. paying for such permission) to use the proprietary encoding algorithm.
  • meta data decoder will insert a meta data decoder ID code (also generically referred to herein as a meta data bridge ID code) into the decoder data package as generated by the meta data output assembly which will specifically identify the meta data decoder responsible for the processing of the analog encoded content (or digital encoded content as the case may be) as received by the playback console playing the content.
  • a meta data decoder ID code also generically referred to herein as a meta data bridge ID code
  • This meta data decoder ID code will ultimately be forwarded along with the primary meta data, auxiliary meta data, and such other data as required to the audience member's target device, and then through the target device's cellular network as part of an audience member's textual message response, with such data being ultimately received by the back-end services database (such database having the benefit of all of the information from the content brokerage engine).
  • the meta data decoder ID code can instruct the back-end services database as to which meta data decoders literally "enabled" which interactive communications as between an audience member and their experienced content.
  • tne'i ⁇ teractive'c ⁇ mmittiicai ⁇ n 1 SyStKM operator and the content owner to share with a particular meta data encoder manufacturer (also a system enabler) a portion of the revenue received by the interactive communication system operator and/or the content owner from a content encoder who has paid for the right to encode their meta data into a specific content segment prior to its dissemination to the markets through various distribution systems.
  • the current invention provides the means of identifying what interactive content was viewed on that television set and subsequently prompted the audience member viewing content on that television set to send into the back-end services database a textual message response based upon watching that content on that television set.
  • Such an ability would allow the TV OEM / system enabler to negotiate any number of performance-based remuneration terms with the interactive communication system operator and/or the content owners (e.g.
  • the TV OEM / system enabler receiving 5% of all interactive advertising revenues generated from the content encoders engaging in this interactive bridging and payable to the interactive communication system operator and/or the content owner) in exchange for the TV OEM / system enabler integrating the meta data decoders into a set number of television sets, into a particular market, during a particular time period, etc.
  • TV OEMs / system enablers and similarly situated system enabling manufacturers of playback consoles
  • the potential for creating a long-term, recurring revenue stream will be highly appealing to such a manufacturer and will encourage them to deploy the necessary components enabling the adoption and wide-spread use of the system of the current invention.
  • the purpose of inserting this corroborating message and address is to allow the interactive communication system operator the ability to identify potential system abusers (or Free-Riders) of the interactive communication system and attempt to convert them into paying customers of the system (e.g. fee paying"c ⁇ ntenrene ⁇ ers;. it”is 'ln'tniWegard tliat tying the meta data decoders to a proprietary shared encoding protocol with that of the meta data encoders becomes key.
  • the interactive communication system operator will have no rights vis-a-vis the use of the meta data encoders once they have been distributed into the markets.
  • the interactive communication system operator will have the right to control which parties use the encoding algorithms, and as such, can ascertain whether a system abuser has infringed upon the interactive communication system operator's rights via the encoding algorithm by virtue of tracking which messages are actually decoded by the meta data decoder. If a corroboration message is received by the interactive communication system operator that cannot be traced back to a paid for activity logged on the content brokerage engine, the interactive communication system operator will have credible proof that a system abuser has unlawfully infringed on the rights of the interactive communication system operator by using the proprietary encoding protocol without the consent of the interactive communication system operator.
  • the current invention contemplates a system where the corroborating message function is only engaged periodically (perhaps one corroboration message for every hundred textual message responses), so long as the corroboration mechanism is statistically likely to identify system abusers across a large number of participating audience members. It is appreciated that the interactive communication system operator need not know every instance where a system abuser prompted a response from each audience member, but need only know of isolated instances when such abusive activity took place. [000102] It is also worth stressing that an externally hosted adaptor (i.e.
  • meta data decoder and the short-range wireless transceiver may be deployed into the market in a variety of physical form factors (See FIG. 11 & FIG. 12), thereby increasing the likelihood of user adoption.
  • SCART Syndicat des Constructeurs d'Appareils radiorecepteurs et Televiseurs
  • the externally hosted adaptor could draw data from connectors that are audio line signals or low-resistance headphone or loudspeaker signals.
  • These analog audio signals are typically provided on RCA connectors (CINCH) or jack plugs "('2.5 6r 3'1'5 11 W 1 O 1 I 1 S in ⁇ ) "arid "UsUtI 111 Be mono or stereo signals (the jack plugs for stereo signals are often referred to as TRS/Tip Ring Sleeve connectors).
  • SCART connectors that provide analog audio and analog video signals.
  • the externally hosted adaptor could take the form of a PC card or PCMCIA interface and thereby effect the meta data decoding, processing, and the short-range wireless relay thereof to a target device without necessarily relying on a power source external (e.g. wall socket) to the playback console.
  • a further embodiment relating to the externally hosted adaptor would also include a removable memory slot (Memory Stick, SD Memory, etc.) where various software components relating to the meta data decoder, short-range wireless transceiver, and/or the Java application for the target device could be stored prior to, during, or following installation of the externally hosted adaptor onto the playback console.
  • the memory card slot function could also be used to update any one or more of the software components relating to the meta data decoder, short-range wireless transceiver, and/or the Java application.
  • the inclusion of such a removable memory slot could be equally viable in the case where the meta data bridge were internally hosted within the playback console, save that there would have to be a means to access the memory slot by the user thereof (e.g. the slot aspect embedded into the front of the television console).
  • the purpose of the short-range wireless transceiver is to take the decoder data package as processed by the meta data output assembly and pass it along as relayed meta data to any target device in the possession of an audience member experiencing the encoded content.
  • the likely form of such a short-range wireless transceiver will be Bluetooth
  • the current invention should not be limited to this single wireless transport protocol, as new developments and trends are making their way through the markets, and other wireless standards such as Wibree, ZigBee (IEEE 802.15.4), or analogous standards could effectively complete the wireless bridge.
  • this element of the current invention will be comprised of a radio Frequency processor (RF processor) which receives the decoder data package from the meta data output assembly and acts to modulate the data to make it acceptable for transfer to the radio Frequency transceiver (RF transceiver) which takes the resulting relayed data package (the decoder data package as formatted by the short-range wireless transceiver) and broadcasts the same to a target device in the vicinity of the meta data bridge.
  • the short-range wireless transceiver can be a typical radio frequency device (e.g. Bluetooth) following a standard "two-way" communication protocol that is applicable to all communications between itself and another similarly enabled device (e.g. target device / enabled cellular telephone).
  • the transceiver might engage in communications that are either predominantly or entirely "one- way” (send only), and furthermore, could take the form of a radio frequency "transmitter” if the situation relating to the short-range wireless communication associated with the bridging aspect of the current invention required such.
  • the short-range wireless transceiver would carry a fully functioning hardware and software complement for affecting two tasks: (i) the bidirectional connection initiation communications (e.g. a Bluetooth handshake) and (ii) the subsequent unidirectional content information flows (e.g. sending of decoded meta data, meta data bridge ID code, corroboration reply address, and corroboration reply data).
  • the current invention does not seek to have any information returning back to the short-range wireless transceiver from the connected short-range wireless enabled cellular telephones, save for any communication initiation data that must be excnattg ⁇ d art ⁇ e'OiKfet'O ⁇ establishing such connections (e.g. Bluetooth handshake).
  • any communication initiation data that must be excnattg ⁇ d art ⁇ e'OiKfet'O ⁇ establishing such connections (e.g. Bluetooth handshake).
  • the short-range wireless transceiver can operate more efficiently than corresponding radio frequency devices, as it may be reasonably subject to more modest hardware, software, and power requirements.
  • the short-range wireless transceiver will be configured to maximize the nature of this predominantly "one-way" data flow and utilize only those acceleration and compression technologies that are requisite.
  • the short-range wireless transceiver may be externally or internally hosted by the playback console or similar host device. Further, the short-range wireless transceiver may be coupled with the meta data decoder to affect a meta data bridge form factor.
  • the likely embodiment of the current invention contemplates the transmission of extracted meta data and associated data over the 2.4 GHz frequency
  • the invention also contemplates deploying the stream-lined communication format consistent with bidirectional communications for handshake followed by unidirectional communications for relayed data package transport via other radio frequency standards where appropriate (e.g. Wi-Fi, Wi-Max, ZigBee, and/or otherwise).
  • a further purpose of the short-range wireless transceiver could be to imprint within the relayed data package two additional information sets discussed above: (i) the short-range wireless transceiver ID code (generically referred to herein as a meta data bridge ID code) and (ii) the corroboration reply address and associated corroboration reply data instruction set (see FIG. 9).
  • the two data sets would not be inserted into the decoder data package by the meta data decoder, but instead would be inserted by the short-range wireless transceiver.
  • the meta data decoder could insert one of the two data sets and the short-range wireless transceiver could insert the remaining data set.
  • FIG. 10 a simplified block diagram of a meta data bridge (meta data decoder + short-range wireless transceiver) in the form of an externally hosted adaptor.
  • the adaptor is connected to a playback console via a data transfer interface (typically an AV SCART or RCA connection) and is externally powered.
  • Typical elements to be found in the basic meta data bridge would include a audio input, analog to . ⁇ ⁇ r ⁇ ⁇ .
  • FIG. 11 This basic design is represented inn FIG. 11 that portrays two embodiments of a SCART adaptor.
  • the meta data bridge metal data decoder + short- range wireless transceiver
  • data transfer interface are housed within the same physical unit, and removable power cable and wall plug configured as separate units.
  • the data transfer interface would be attached to the meta data bridge through a data cable that would be removable vis-a-vis the meta data bridge.
  • this element removable allows for different data transfer interface connectors (e.g. RCA or otherwise) to be attached to the meta data bridge.
  • FIG. 12 we see two further meta data bridge forms, each as an externally hosted adaptor in the SCART embodiment. In these situations, however, there are no wall plug power source elements. Instead, the power source is internal to the adaptor (batteries) or draws its requisite power directly from the playback console through the data transfer pins associated with the data transfer interface or analogous power source provided by the playback console. [000122] In FIG.
  • newer television and radio sets may also have data transfer interfaces comprised on USB ports, Fire Wire (i-Link) ports, Memory Stick ports, or analogous, and each offering the opportunity of having the externally hosted adaptor capture encoded data from a content signal and/or draw requisite power to drive the functions of the meta data bridge elements.
  • i-Link Fire Wire
  • Memory Stick ports or analogous, and each offering the opportunity of having the externally hosted adaptor capture encoded data from a content signal and/or draw requisite power to drive the functions of the meta data bridge elements.
  • FIG. 13 one can see how the meta data bridge interacts with the target devices by sending relayed data packages to any number of permission granting target devices within reach of the meta data bridge.
  • Java Application Resident Within Target Device [000125]
  • FIG. 14 one can see the basic data flow properties associated with the delivery of the relayed data package to a permission granting target device.
  • the Java application has already been installed on the target device and is now capable of processing relayed data packages sent by the meta data bridge. Further, it is contemplated by the current invention that the Java application initiates the process by which the short-range wireless transceiver first establishes a connection with the target device and only does so when instructed to open (start) by the target device user. Similarly, it is contemplated by the current invention that the communication to the short-range wireless transceiver by the target device will cease upon the user instructs the Java application to exit (turn off).. [000126] In the first instance, the relayed data packages are sent to the target device via the wireless transmission initiated by the short-range wireless transceiver.
  • a corresponding transceiver within the target device receives the relayed data package and delivers the same to the java application resident upon the target device.
  • the Java application processes all of the valid data so received (correct syntax only), and thereafter only displays the textual message data (the prompting textual message and user response choices) for the review by the user (e.g. other data, such as the response reply address, meta data bridge ID code, encoded segment tracking ID code, corroboration reply address, corroboration reply data, user age limits, location limits, time expiry limits are not displayed on the target device for review by the user).
  • the textual message as displayed will contain a main, prompting textual message and one or more user response choices for the user to select from in the course of responding to the main textual message.
  • some of the data processed by the java application for forwarding to the back-end services database is not the result of meta data Decoding, as it is not sourced from encoded primary or auxiliary meta data. Instead, some data is resident within one or more of the meta data decoder, short-range wireless for use in each interactive communication (e.g. meta data bridge ID code, corroboration reply address) are not displayed on the target device for review by the user.
  • the data associated with the relayed data package will be either deleted by the Java application (as in the case of the user deletion such or ignoring such) or modified by the java application (as in the case of the user choosing one of the user response choices), m the case shown in FIG. 14, the data is modified by the java application pursuant to the user response, the java application thereafter generating a shortened data set called a textual message response (TMR) which is then forwarded over the target device's wireless network (utilizing the target device's data transport functionality (DTF)) to a response reply address (e.g.
  • TMR textual message response
  • SMS address linked to the back-end services database specified by the interactive communication system operator at the time the original auxiliary meta data was encoded into the content.
  • the textual message response will be comprised of the user response and the relevant encoded segment tracking ED code, and will forward this data along with the meta data bridge DD code and any other data that can be gleaned from the target device at the time (target device Phone number, response time, target device type, target device location, etc.). Further, when specified, the corroboration reply data will be forwarded to the corroboration reply address.
  • a further purpose of the java application could be to imprint within the textual message response two additional information similar to the sets discussed above: (i) the java application ID code and (ii) the corroboration reply address and associated corroboration reply data instruction set.
  • the two data sets would be inserted into the textual message response by the java application - but only where such insertion of data would not compromise similar actions taken by the meta data bridge.
  • the purpose motivating the insertion of these two additional information sets would be the same as those set torin m me precemng"Sbct ⁇ O ⁇ is, "namely providing the means to identify system enablers and system abusers and the degree to which either improve upon or degrade the utility of the interactive communication system.
  • FIG. 15 one can see a data flow diagram of the target devices engaging in the transport of various textual message responses in furtherance of the interactive communication system's goal of making content interactive for the user.
  • the target devices are anticipated to have at least two distinct radio frequency "send and receive" capabilities.
  • the first being a short-range wireless transceiver package (antenna, RF processor, and data processing components) capable of communicating with the short-range wireless transceiver (probably based upon the Bluetooth standard).
  • the second being a target device wireless network package (antenna, RF processor, and data processing components) capable of communicating with the target device's wireless network operator (e.g.
  • the textual message response sent by the user will be forwarded over the target device wireless network using the appropriate data transport functionality (DTF) associated with that target device's wireless network (e.g. SMS or IM), such message first being received by the target device's wireless network operator Towers, and then subsequently being handed-off to the target device wireless network, which by association would utilize other attached networks (predominantly wired) to complete the delivery of the textual message response to its intended response reply address associated with the back-end services database.
  • DTF data transport functionality
  • the textual message response would be processed into its various data components and the resulting information fed into the appropriate databases and servers (both stand-alone and those linked to the databases and related components of the content brokerage engine).
  • the back-end services database would thereafter be charged with the efficient, secure, and accurate auditing, analyzing, and storing of data so received, and also for effecting the billing of and revenue collection from various parties (e.g. clients) responsible for creating the interactive content pursuant to the terms agreed during the content brokerage engine dialogue or otherwise.
  • the back-end services database will not seek to engage in traditional "fulfillment" activities. It will be one of the purposes of the back-end services database to facilitate the delivery of fulfillment services by others (e.g. content encoders), but not to engage directly in the fulfillment activities itself.
  • the back-end services database will not seek to deliver such a ring tone and manage the billing of such user related to this transaction. Instead, the back-end services database will seek to merely forward the relevant information associated with the textual message response to the content encoder who will have systems and capabilities in place to provide fulfillment of the ring tone delivery and billing therein.
  • the user response is capable of simultaneously initiating and completing a particular task between the user of the permission granting target device and a content owner, a content encoder, a related third-party, or combination thereof (doing so pursuant to the functionality of the Java application and in conjunction with the back-end services database), and specifically effecting the initiation and completion of such task with only a single keypad entry ("one-click" interaction) on the target device.
  • the content brokerage engine is perhaps the most critical element in terms of real world utility in that its absence precludes any large-scale (local, regional, and national), simple, low-cost, and accurate matching of content to contextually relevant meta data. Without a viable technique to automate the matching process, there is simply too much content dispersed across too many fragmented media markets to reasonably expect content owners and parties wising to encode meta data into that content to seek each other out and negotiate mutually agreeable terms for the encoding of meta data into a particular segment of content to be distributed in a particular market.
  • the current invention sets forth a unique content brokerage engine which functions as an intuitive web interface allowing content owners (content providers) to submit and annotate their content for subsequent search, review, purchase, and encoding by a content encoder seeking to encode their meta data into such content prior to its distribution to audience members via a permissible distribution system (terrestrial broadcast, cable broadcast, physical medium, etc.).
  • bridging devices externalally hosted or internally housed meta data bridges, each comprised of a meta data decoder and short-range wireless transceiver
  • enablers of such devices e.g. playback console manufacturers, broadcasting companies, advertiser, etc.
  • the content brokerage engine provides the technical platform for effective content to audience member interaction in that the content brokerage engine serves the core interactive data (including the textual message data, response reply address data, encoded content tracking ID code data, time expiry limit data, location limit data, and user age limit data) to the both content encoder as well as the back-end services database for end-to-end interactive experience creation and monitoring.
  • the content brokerage engine is a web-based platform that enables two parties (a content provider and a content encoder) to engage in a particular form of commerce. As a general matter, the content provider (see FIG.
  • the web-based content brokerage engine 16 can log onto the web-based content brokerage engine and proceed to load his content to the platform for other parties to review and, if terms can be agreed, to allow those other parties to encode their particular meta data into that uploaded content. Thereafter, a content encoder (see rro'.”177"rnay'lb'g" ⁇ t ⁇ ”the content brokerage engine, search for, review, and select that content he wishes to encode meta data into and agree terms with the content provider to purchase these encoding rights.
  • the content brokerage engine processes the transaction and forwards the appropriate content and meta data to a content encoder for discrete encoding of the latter into the former (see FIG. 19).
  • the encoded content is then sent back to the content owner (and/or the content encoder) who effects a dissemination of the encoded content through any one or more distribution channels available to such content (terrestrial television broadcast, physical medium, etc.).
  • the content provider logs into the web-based platform (note, all such content provider communications with the content brokerage engine being interfaced by a HTTP server) by providing basic Registration data (content owner/company name, contact details, billing details, etc.).
  • basic Registration data content owner/company name, contact details, billing details, etc.
  • the database management system of the content brokerage engine generates a user Name and Password set (or analogous identification system) for the that particular content provider to use then and for future sessions.
  • the content brokerage engine also generates a content provider ID code (or analogous) that is associated with the user Name and Password and which is used to monitor all activity relating to this content provider on the system.
  • the purpose of such segmentation is to allow subsequent content encoders to identify and select discrete time segments of content that they wish to encode into. Absent such a feature, various content encoders would have difficulty pin-pointing the portion of content to buy / bid on, and consequently encode their content therein. Further, if the content segments are to be distributed in different markets or through different channels (e.g. terrestrial broadcast and DVD sales), the content provider may wish to upload the same content numerous times and segment the same for each market specified, and do so to maximize the effectiveness of the annotation process (descriptive and/or demographic tagging of content segments) outlined below. [000141] At this stage, the content brokerage engine prompts the content provider to annotate their content submission using a variety of demographic fields, descriptive fields, radio buttons, or analogous.
  • the fields will encompass a variety of categories, each designed to simplify and enhance the subsequent searching for content by the content encoders that is expected. For example, it is reasonable to presume that a content encoder (probably an advertiser) would wish to search for particular content segments that would be distributed to a certain demographic (age, sex, socio-economic status, etc.) in a particular geographic region at a particular time. By having the content encoders annotate their submitted content segments on this basis, the content brokerage engine can serve search results to the content encoders that are extremely relevant to the target audience of the content encoder. Similarly, there will also be the ability for the content provider to annotate the content using key words, and this function in conjunction with the use of descriptive fields should provide a data set that is extremely useful to a content encoder.
  • a final aspect relating to annotation will involve the content provider setting pricing parameters associated with each content segment.
  • the parameters and functions relating thereto are to operated within the content brokerage engine's designated transaction engine, payment processor, and notification server, each of which are to be operated in conjunction with the database management system (DBMS) and HTTP server, and serves to coordinate the agreement of commercial terms between the content provider (see FIG. 16) and the content enco ⁇ er (see ri ⁇ . i 77 wno" are "engaging trie content brokerage engine for the purpose of agreeing such terms.
  • DBMS database management system
  • the pricing parameters may relate to fixed price purchases for each content segment, establishing a bid (auction) framework for content encoders to purchase said encoding rights, specifying performance terms to be incorporated into the payment terms (e.g. amount to be paid by the content encoder to the content provider per "hit" registered by the back-end services database following the pairing and subsequent distribution process) or a model combining elements of any one or more of these or analogous pricing models.
  • the interactive communication system operates on the presumption that the content encoders pay content providers for the basic encoded content process - although some circumstances may exist where the opposite is true (e.g.
  • the content encoder provides an interactive element that content providers wish to include in their audio and/or audio+video content), and the current invention should be read to include this contingency.
  • the content encoder would access a suite of registration and submission pages within the content brokerage engine where they would submit and annotate the nature of their encoding proposal and the commercial terms under which they will allow such to be encoded into prospective content to be offered by a content provider.
  • the interactive communication system operator will offer the services of the content brokerage engine for a fee to be paid by the content provider and/or the content encoder, where such fee can be a fixed "one time" encoding fee, a performance fee (e.g.
  • FIG. 17 shows the basic data flow properties associated with the content brokerage engine's "buy side" functions.
  • the content brokerage engine will have the benefit of submitted content segments prior to a content encoder accessing the web-interface and searching for content segments suitable for encoding.
  • the current invention does contemplate circumstances where content encoders will wish to submit their encoding preferences prior to suitable content segments being available for review by content providers, and the inventors of the current invention intend to provide a function within the content brokerage engine for content encoders to post their searches (for content provider review) before prospective content is submitted to the content brokerage engine by content providers.
  • the content brokerage engine's indexer processes the request and assembles the appropriate search results and relevant data, accessing all appropriate portions of the content brokerage engine yL>mv ⁇ >, "transacn ⁇ n r en'gme,”etc'.y.”"' ⁇ ne m ⁇ exer tliereatter serves a list ot prospective content segments that may be of interest to the content encoder, with such list being capable of being sorted further by standardized fields (content title, airing date, geographic market, targeted demographic, etc.).
  • the content encoder may select content segments for review, such review including, but not being limited to the review of the actual audio content and/or audio+video content, the full annotation relating to such content segment, the associated pricing parameters, and/or any further relevant data available on the system at that time.
  • content segments for review including, but not being limited to the review of the actual audio content and/or audio+video content, the full annotation relating to such content segment, the associated pricing parameters, and/or any further relevant data available on the system at that time.
  • certain content cannot be reviewed per se in advance of its distribution (e.g. anticipated live broadcast content) and proxies for review will have to suffice (schedules, descriptions, etc.).
  • recorded content that is sensitive in nature (e.g. a secret plot line in a soap opera).
  • the level of information available for review relating to particular content segments will vary from circumstance to circumstance. However, given that most content is both recorded and previously aired (e.g.
  • the current invention will be storing, processing, and serving content and related information that can be reviewed in a meaningful fashion by content encoders wishing to review such.
  • the content encoder will select the relevant content segment that she wishes to encode into.
  • the content encoder engages the transaction engine functions of the content brokerage engine and makes a registered offer to buy, bid upon, or otherwise commercially satisfy the pricing parameters set forth by the content Provider.
  • the content encoder satisfies the parameters (e.g. the transaction engine determines that the party has successfully outbid another competing content encoder) and is deemed to be the party entitled to encode into the particular content segment.
  • the transaction engine then invokes the payment processor and notification server to affect the means for payment and to notify each party to the transaction of its completion. Further, as those well versed in the arts will appreciate, there may be additional confirmation steps required by the content brokerage engine to ensure that the winning party is capable or legally able to encode the data. [000151] Following the payment execution phase, the content brokerage engine will offer an assortment of encoding templates (textual message templates) to the content encoders that serve to facilitate and streamline the content encoding process. The content encoders review these templates and then choose the one most appropriate for their encoding needs.
  • encoding templates textual message templates
  • the textual message template might be in the form of five empty fields (one question field being herein termed the textual message, and four answer fields herein termed the user response choices); 1 witfTtn'es'e ' fields being capable of satisfying advertising, entertaining, or similar functions once completed by the content encoder.
  • the content encoder might input into the first field text that asks a question of the audience member ("For a chance to win a new Volvo, what color was the Volvo driven by Dr. Smith").
  • the next four empty fields could be filled in by the content encoder with various colors (“blue” “red” "white” "green”).
  • the content encoder is trying to entice the target device user to respond to the soap opera product placement, and confirm whether people are indeed paying attention to the show (hopefully, they answer the question correctly and get entered into a contest to win a new Volvo).
  • the content brokerage engine serves additional templates to the content encoder relating to certain limitations that should be placed upon the encoded content. These limitations include time expiry limits, location limits, user age limits, and any analogous limits that can be envisioned by the interactive communication system operator in the course of maintaining the content brokerage engine.
  • a content encoder may wish to encode messages that are for mature audience members only, and it would be a valuable feature to include in any message delivery that the target device user first confirm that they are of a particular age before being permitted to see the textual message and user response choices on their target device.
  • certain geographic locations may have laws in place that restrict certain gaming activities, and the content brokerage engine would be ideally suited to enforce such limitations by refusing to forward the textual message response data to the content encoder (effectively aborting the gaming activity before contact is made with the purveyor of the game in question).
  • time limits it is foreseeable that certain content encoders will wish for their encoded messages to disappear (or at least be invalid) after a particular date.
  • a confirmation message will be served to the content encoder and content provider for contingent and/or final approval (e.g. the content provider may wish to manually review ail encoded messages prior to final encoding, in which case the payment execution phase would be deemed contingent or preliminary in nature).
  • the content brokerage engine will seek a Processing address from the content encoder as such relates to that particular encoding activity. This address will be an electronic address (e.g. e-mail, IP) distinct from the contact address used in the registration process.
  • the registration contact details pertain to general communications to the content encoder (e.g.
  • the content brokerage engine By generating the encoded segment tracking ID code and ensuring that it is present at every stage of transport through the interactive communication system, the content brokerage engine enables the interactive communication system operator to undertake any number of audit, analysis, processing, and forwarding activities on behalf of content encoders, content providers, third parties, and itself.
  • the creation of an encoded segment tracking ID code gives the content encoder a unique identifier that can be used to track data sent to their Processing address. It should be clear to those versed in the art that the content encoder will subsequently act upon this data (reply to the target device user, enter them in a contests, authorize them to download a ring tone, etc.), and such actions by the content encoder arte typically referred to as fulfillment.
  • the content brokerage engine is essentially a marketplace that is accessed by various participants seeking the benefits of that marketplace (content providers and content encoders, each technically being a Participant for purposes herein). These Participants access this marketplace through a client device (e.g. Internet enabled desktop computer) at the Participant's site of operations.
  • client device e.g. Internet enabled desktop computer
  • the Participant will use a web browser client, which communicates through the hypertext transfer Protocol (HTTP).
  • HTTP hypertext transfer Protocol
  • the annotated content segments (each segment being the equivalent of a digital good being stored within the marketplace) resident within the system are effectively categorized by specifying a hierarchical ontology. For instance, in the case of Recorded content segments, the hierarchy could represent the genres and sub-genres of that particular content segment. In addition to the classification, each Recorded content segment will have certain other attributes, which are dependant upon its ultimate application. For example, a particular Recorded content segment might have an associated targeted demographic, author, title, and set of descriptive key words that are stored alongside the segment. [000159] hi an exemplary interaction with the content brokerage engine's marketplace, the content encoder (a type of Participant) might choose to browse the collection of Recorded content segments.
  • the content brokerage engine would render and send the hierarchical classification structure, the content encoder would select the category that he or she is interested in, and then the content brokerage engine would serve the collection of Recorded content segments that matched that classification. This could be implemented by looking up the classification within an inverted index structure created and based upon the Recorded content segments. possioie emoo ⁇ iment lor listing the segments is to have a searchable interface whereby the content encoder provides some query terms and/or filtering criteria to the content brokerage engine. The ordering of the resultant matches is ranked according to the relevance of the segment to the search query and served to the content encoder making the search query.
  • An auction engine will process all of the bids for this particular segment and determine the winner of the segment (specifically, the winner receiving the right to encode into the segment) according to the auction parameters. For instance, in one type of auction, the winner is determined to be the submitter of the highest bid price at the time in which the auction has been specified to end. In another model, the winner is determined to be the submitter of the second highest bid price at the time in which the auction has been specified to end. The permutations are possibly endless, but the applicability of the auction remains constant. . [000162] As has been shown in FIG. 16 and FIG. 17, there is presented one embodiment of the content brokerage engine, including the constituent parts representing the buying and/or bidding functions.
  • Items therein specifically serving the marketplace function include an HTTP server, a database management system (DBMS being navigational, hierarchical, network, relational, or object-oriented), an indexer, a transaction engine, a payment processor (credit cards or otherwise), and a notification server.
  • the content encoder interacts with these components via a web browser installed on the client system.
  • the web browser communicates directly with the HTTP server, which is responsible for rendering the data into HTML format, presenting navigational features and typically securing a secure session via secure sockets (HTTPS).
  • HTTPS secure sockets
  • the transaction engine operates as an auction engine.
  • Several possible auction mechanisms are known and one skilled in the art will readily envision alternative implementations.
  • the transaction engine executes the purchase by collecting payment (via the payment processor) on the Recorded content segment via wire transfer, credit card, or other payment method and may involve contacting a third party for payment verification (e.g. executing a credit card order by contacting a credit card processor).
  • the purchase is resolved at the auction close time and the content encoder and the content provider are notified of the result of the auction by a notification server.
  • FIG. 18 also shows a simplified process diagram of an auction engine function resident within the transaction engine of content brokerage engine.
  • the auction engine implements a variant of a second-price auction (also known as a Vickrey auction), although several possible auction models are possible, hi this example, the winner of the auction is the content encoder who bids the highest price, yet the price the content encoder actually pays is the second highest bid price (or the highest if there is only one bidder).
  • the content encoder to "purchase the segment now" (PN) if the content provider has set a PN Price and said PN Price has not been reached. If the seller has not set explicitly set a PN Price, then the PN Price is effectively infinity. Li the first step, the auction engine sleeps until a content , enco ⁇ er suormts a bi ⁇ tor a particular segment.
  • a bid comprises the unique content encoder ID code ("yl"), a content segment tracking ID code (“x”), and a bid price ("pi”) and is technically accepted by the auction engine 81.
  • the bid price "pi” is compared against the list of bids ("pi”, “p2”, “p3”, etc.) from bidders ("yl”, “y2”, “y3”, etc.) for content segment tracking ID code "x" as retrieved from the database table. [000167] If the current bid price "pi" is not greater than the maximum bid price in the list, then the bid is rejected and the auction engine returns to the waiting state, waiting for the next bid to be accepted by the auction engine 81. Otherwise, the bid is inserted into the database table of bids indexed on the segment "x" in the next database updating step 83. This updates the display that content encoders see when they browse the bidding history of the segment "x".
  • the system checks the bid to see if it is a PN Bid and that the bid price equals the PN Price. If it is, then the system proceeds to the step where the purchase is executed 87. Otherwise, the system continues to decision node relating to the determining the auction end 85. hi decision node 85, the system checks if the auction has ended by comparing the current time to the content provider (the seller) specified auction end time. If the auction is not over, then the auction engine returns to the waiting state, waiting for the next bid 81. Otherwise, in the next step 86, the system determines which content encoder has submitted the highest bid and the price of the second highest bid.
  • the primary meta data listed in this chart is optional (time expiry limits, location limits, user age limits). Further, other information could be requested by the content provider and/or content encoder to be encoded into a content segment, and as such, these lists are illustrative and may be expanded to include other, analogous limitations or information tags. It is also worth noting that of the primary meta data (PMD) and auxiliary meta data (AMD) listed in FIG 21 is the only information that is actually encoded into the selected content segment. There is no value to be gained by having other information (e.g.
  • FIG. 22 shows how information is aggregated, modified, and purged during each of the several stages involved in the down stream and return path data flows enabled by the current invention.
  • the Distribution stage encoded content is disseminated through various distribution systems with the primary meta data and the auxiliary meta data encoded therein.
  • the back-end services database priurToWOeing delWeTeffas a textual message response package to the back-end services database via the data return path channel (e.g. the target device's wireless network operator). Furthermore, once within the data return path channel, it may also be possible for the back-end services database to ascertain additional data relating to the user (e.g. user device location). It should be noted, that at every stage outlined in these interactive communications (initial distribution, relay, processing, etc.) the goal of the current invention is to include only data within the data package that is required to initiate and conclude the next stage of the interactive communication sequence and to provide enough data to the back-end services database (i.e.
  • the interactive communication systems operator to piece together what content and data as provided to the content brokerage engine by the content provider and content encoder actually worked its way through the interactive communication system and prompted interactive responses from audience members. Once there is a complete picture of the interactive activities, then the interactive communication systems operator may forward relevant data to the content provider and content encoder for further fulfillment and bill the same for the service so provided. [000172] Turning to FIG.
  • an advertiser can bid for the right to embed his ad content into the web content created by the search engine (i.e. the search results page).
  • the provider of the search page results is providing an audience member with primary content (content that the audience member specifically seeks out and/or engages with) and the advertiser is embedding their advertising message as sponsored content (usually a brief description of the product or service offered, plus a link to another web site) within the primary content (e.g. off to the side of the search result page).
  • the audience member has no choice but to experience the sponsored content since it is a visible or audible addition to the primary content. Even web page pop-up ads require the audience member to affirmatively "turn them off' (the "opt-out” model), lest they appear with an inadvertent rollover of a display curser or pointer.
  • the current market embodiments relating to content brokerage engines relate to these two types of activities (sequential placement and embedded placement).
  • the current invention's content brokerage engine concerns itself with neither of these two scenarios, but instead enables the marketplace pairing of primary content to sponsored content, where the sponsored content is only to be experienced by an audience member who affirmatively acts to receive the such in conjunction with its primary content (there must be an "opt-in” action by the audience member).
  • Examples of such an "opt- in” process by an audience member to experience the sponsored content might include enabling their cellular telephone to receive Bluetooth transmissions from a television playback console, enabling their cellular telephones to capture and decode audio encodings carried over a radio program, ticking a box on a web-page of primary content to allow sponsored content "pop-up" ads to be displayed, or analogous actions taken by the audience member specifically consenting to the presentation of sponsored content at the time primary content is being experienced.
  • the content brokerage engine also allows the outright purchase of the right to embed into primary content. Whether a bid model or fixed price model is affected is the choice of the content provider. [000184] Turning briefly to the markets to be served by such a content brokerage engine, it is envisioned that such an engine can enable numerous interactive scenarios beyond the scope of the interactive communication system described above. For instance, in time there is considerable potential in the market for the actual deployment of interactive communication systems being developed that leverage upon the discrete encoding of sponsored content into primary content.
  • the solution posited by the current invention is to rormmate me ' ⁇ evices ' mat 1 enable the system, and to do so in a manner where market participants are motivated to deploy both the devices and the encoded content simultaneously.

Abstract

La présente invention concerne un système de radiocommunications interactives comprenant un moteur de courtage Internet de contenus servant à faire concorder des métadonnées avec du contenu audio et du contenu audiovisuel, et à les coder pour un canal audio ou vidéo du contenu audio et du contenu audiovisuel spécifié, le contenu codé résultant se prêtant ensuite à dissémination via un système de distribution conventionnel. Le contenu codé est ensuite restitué sur une console (radio, TV ou un périphérique approprié. Un dispositif connecté ou incorporé à la console extrait du contenu codé les métadonnées codées et, via un émetteur-récepteur radio de courte portée raccordé, transmet les métadonnées décodées et l'information connexe, à un terminal cible (téléphone cellulaire de type Bluetooth). Le terminal de l'utilisateur affiche à l'utilisateur, sous forme de message texte, des parties pertinentes du paquet de données retransmis, et il réagit à ce message en soumettant une réponse utilisateur via le clavier du terminal cible. Via le service SMS du réseau radio du dispositif cible, ou équivalent, le terminal cible envoie à une entité (opérateur de système de communication interactif) le message texte de réponse avec réponse utilisateur et données connexes, l'entité considérée prenant alors en compte la réponse du message texte reçu. L'entité pourrait également vérifier, enregistrer et analyser les données se rapportant à la réponse en message texte, et les réacheminer sur une autre entité appropriée, ou lancer une autre communication en retour vers l'utilisateur du téléphone cellulaire considéré. Le moteur de courtage convient aussi à la mise en concordance du contenu et des métadonnées de systèmes de communication distincts du système de l'invention.
PCT/US2006/042266 2005-10-26 2006-10-26 Systeme de radiocommunications interactives WO2007050997A2 (fr)

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