Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce

Definitions

• the present invention relates to a campaign information processing system that performs data processing on a computer to generate a qualification for applying for a premium campaign, and in particular, information that can improve convenience for customers and increase campaign effectiveness. It relates to a processing system. Background art
• premium campaigns have been actively implemented to promote sales of products.
• the premium campaign is a sales promotion method aimed at increasing product recognition and sales, and promotes sales by offering premiums (privileges) such as gifts and gifts.
• Premium campaigns can inspire consumers by setting attractive prizes, enhance product motivation, and impress product characteristics and brand image.
• Premium campaigns can be divided into open types that do not require the purchase of products and closed types that require the purchase of products.
• the present invention mainly relates to a closed type premium campaign.
• This application sticker is affixed to the postcard, and the postcard is posted. This allows customers who have purchased the product to apply for the campaign.
• JP 2002-63460 (page 3-4, Fig. 1 etc.) implements a campaign by manufacturer using a point card of a retail store and a POS (Point Of Sales) system.
• POS Point Of Sales
• a system to do this is proposed.
• purchasers and purchased products are identified from point cards and POS data, and premiums are given to purchasers of campaign target products.
• the present inventor has studied a conventional information processing system for campaigns.
• the purchase of the target product is simply a condition for eligibility for entry.
• Other conditions basically had no influence on eligibility.
• the present inventor stated that the conditions for the generation of application qualifications were changed according to the purchase subject conditions such as what kind of person the purchase was made, and at what time and place the purchase was made. If you can change the conditions for eligibility to apply depending on when and when the purchase environment conditions are met, you can promote sales to strategic target customers or strategically promote sales in specific environments.
• the campaign effect can be enhanced. However, such a campaign considering the purchase conditions has not been realized in postcard-type campaigns, and has also been realized in conventional information processing systems for campaigns. ,.
• the present invention has been made under the above-mentioned background, and one object of the present invention is to provide a campaign information processing system that can reduce the labor required for the campaign application and is convenient for customers. It is to provide.
• an object of the present invention is to provide an information processing system in which the conditions for generating application qualifications vary depending on purchase conditions such as the purchase subject and purchase environment, and the campaign effect can be increased.
• the campaign information processing system of the present invention is a system that performs data processing on a computer to generate an application qualification for a premium campaign.
• This system stores purchase history data that includes electronic payment ID data unique to each electronic payment medium and purchased product code that is the product code of the purchased product as data on the history of product purchases using electronic payment media.
• History data storage unit, campaign target product code storage unit that stores the product code of the campaign target product of the target campaign, purchase product code and campaign target included in the purchase history data in the purchase history data storage unit Compare with the campaign target product code in the product code storage unit and generate the campaign application qualification corresponding to the electronic payment ID data included in the purchase history data including the purchased product code that matches the campaign target product code.
• Associate eligibility data with electronic payment ID data Has a a campaign Qualifications generation registration unit to record.
• Another aspect of the present invention is a campaign information processing method for performing data processing for generating application qualifications for a premium campaign on a computer, and each electronic payment is used as data of a history of product purchase using an electronic payment medium.
• Purchase history data storage unit consisting of computer storage means stores the purchase history data including the electronic payment ID data unique to the medium and the purchased product code that is the product code of the purchased product, and the campaign campaign campaign
• the campaign target product code which is the product code of the target product, is stored in the campaign target product code storage unit configured by the storage means of the computer, and the purchase product code and the campaign included in the purchase history data in the purchase history data storage unit Compare with the campaign target product code in the target product code storage unit, Generating a campaign Qualifications corresponding to the electronic settlement ID data that is included in the purchase history data, including purchase product code to match the emissions target commodity code, the campaign Eligibility data registered in association with the electronic settlement I D data.
• another aspect of the present invention is a campaign information processing program for causing a computer to execute data processing for generating an eligibility for applying for a premium campaign, as data on the history of product purchase using an electronic settlement medium.
• An electronic device specific to each electronic payment medium The purchase history data, including the payment ID data and the purchased product code that is the product code of the purchased product, is stored in the purchase history data storage unit consisting of the storage means of the computer, and the product code of the campaign target product of the target campaign.
• the campaign target product code is stored in the campaign target product code storage unit configured by the storage means of the computer, and the purchase product code included in the purchase history data in the purchase history data storage unit and the campaign target product code storage unit campaign Compared with the target product code, the campaign application qualification corresponding to the electronic payment ID data included in the purchase history data including the purchased product code that matches the campaign product code is generated, and the campaign application qualification data is The process of registering in association with electronic payment ID data It causes execution to data.
• the present invention uses the campaign point bonus rules as described in the following embodiments, thereby limiting the conditions for the generation of application eligibility according to the purchase conditions such as the purchasing entity and purchase environment. It is possible to provide a campaign information processing system that can increase the campaign effect by changing.
• FIG. 1 is a diagram showing a campaign information processing system according to an embodiment of the present invention together with related configurations.
• FIG. 2 is a block diagram showing the configuration of the POS center device.
• FIG. 3 is a block diagram showing a configuration of a campaign information processing system.
• FIG. 4 is a diagram showing purchase history data in a purchase history data storage unit.
• FIG. 5 is a diagram showing a campaign target product code storage unit.
• FIG. 6 is a diagram showing subject data in a subject data storage unit.
• FIG. 7 is a block diagram showing a configuration of a campaign application qualification occurrence registration unit.
• FIG. 8 is a diagram showing point rules.
• FIG. 9 is a block diagram showing a configuration of a premium grant processing unit.
• FIG. 10 is a diagram showing campaign application registration processing.
• FIG. 11 is a diagram showing another example of the point rule.
• FIG. 12 is a diagram showing another example of the point rule.
• FIG. 13 is a diagram showing another example of the point rule.
• FIG. 14 is a diagram showing another example of the point rule.
• FIG. 15 is a diagram showing another example of the point rule.
• FIG. 16 is a diagram showing another example of the point rule.
• the campaign information processing system of the present invention is a system that performs data processing on a computer to generate eligibility for applying for a premium campaign.
• This system stores purchase history data that includes electronic payment ID data unique to each electronic payment medium and purchased product code that is the product code of the purchased product as data on the history of product purchases using electronic payment media.
• History data storage unit, campaign target product code storage unit that stores the product code of the campaign target product of the target campaign, purchase product code and campaign target included in the purchase history data in the purchase history data storage unit Compare with the campaign target product code in the product code storage unit and generate the campaign application qualification corresponding to the electronic payment ID data included in the purchase history data including the purchased product code that matches the campaign target product code.
• the purchase history data storage unit stores purchase history data representing a history of purchase of a product by a customer using an electronic payment medium.
• Purchase history data includes electronic payment ID data and purchased product codes.
• Electronic payment media are typically electronic money media (electronic money Name card, mobile phone with electronic money function, etc.).
• the purchase product code included in the purchase history data in the purchase history data storage unit is compared with the campaign target product code in the campaign target product code storage unit.
• campaign application qualification data is generated for the electronic payment ID data included in the purchase history data including the purchase product code that matches the campaign target product code.
• the campaign application qualification data is registered in association with the electronic payment ID data.
• a customer can obtain eligibility for application by purchasing a campaign target product using an electronic payment medium. Customers can save time and effort such as entering campaign codes, and customers can easily apply for campaigns.
• the campaign information processing system of the present invention holds at least contact data for communication of each campaign target person and each campaign target person as data of the target person for campaign of the target campaign.
• Electronic payment ID of the target person data storage unit, the target person data storage unit that stores the electronic payment ID data of the electronic payment medium, the application qualification notification message storage unit that stores the application qualification notification message to notify the occurrence of the campaign application qualification, and the target user data storage unit Based on the data and contact data, the eligibility for sending the eligibility notification message to the campaign target using the contact data corresponding to the electronic payment ID data for which the campaign eligibility data has been generated in the campaign eligibility generation registration section And a notification unit.
• the contact data and electronic payment ID data of the campaign target person are stored in the target person data storage unit.
• the application qualification notification message is transmitted to the contact. Therefore, when the application qualification occurs, the application qualification notification message is automatically sent to the campaign target person so that the application qualification can be promptly notified.
• the contact data is an e-mail address, and an e-mail with an application eligibility notification message is sent.
• the campaign information processing system of the present invention holds at least contact data for communication of each campaign target person and each campaign target person as data of the target person for campaign of the target campaign.
• the campaign application qualification occurrence registration section includes a point rule storage section for storing a point rule that defines campaign points to be given in accordance with the purchase of a product subject to campaign, and a point rule.
• the point determination unit determines the campaign points to be given to the electronic payment ID data included in the purchase history data including the purchased product code that matches the campaign target product code, and the point determination unit A point registration unit that registers the campaign points associated with the electronic payment ID data in the target data storage unit and a campaign application when the campaign points stored in the target data storage unit reach the specified qualification points Qualification occurrence determination unit that determines that qualification has occurred , Depending on the qualifications occurrence determination unit of the judgment result, and qualifications registration unit to register campaign eligibility is associated with the electronic settlement ID data that generated the campaign Qualifications data to the subject data storage unit, may comprise.
• campaign points are accumulated on the system side of the present invention. Then, the system determines that the accumulated campaign points have reached the application qualification premium point, and the application qualification is given by computer processing. In this way, data processing of a point accumulation type campaign can be suitably realized. Customers can easily earn points and qualify for application by purchasing products for the campaign using electronic payment media.
• the campaign information processing system of the present invention has at least contact data for communication of each campaign target person and each campaign target person as the data of the campaign target person of the target campaign.
• Electronic payment ID of electronic payment medium of electronic payment medium and electronic payment ID data held by applicants participating in the target campaign are accepted, and the electronic payment ID is set as the application applicant
• a campaign application registration processing unit for registering data in the target person data storage unit With this configuration, the campaign target person can be registered by the application process. For application registration, blank emails and application websites can be used conveniently.
• the point rule storage unit can be used as a point rule and a campaign target product.
• the value of the campaign point given by the purchase of the target item for sale may be stored.
• the data of the campaign target product may be data specifying the target manufacturer. In this case, the product of the target manufacturer becomes the campaign target product.
• the point rule may specify the value of the campaign points that are awarded according to the purchase quantity or purchase price of the products subject to the campaign.
• the target person data storage unit stores the attribute data of the campaign target person in association with the electronic payment ID data
• the point rule in the point rule storage part is the attribute of the campaign target person.
• the campaign point value is set differently depending on the point
• the point determination unit reads the attribute data in the subject data storage unit and determines the campaign point according to the point rule based on the attribute data.
• the value of the campaign point to be given can be changed according to the attribute of the campaign target person who purchased the campaign target product! Therefore, the conditions for the generation of application qualifications can be changed according to the purchasing subject conditions. For example, a campaign point given when a campaign target person who has the strategic target attribute of a campaign target product purchases the campaign target product can be increased. This will increase the customer's willingness to purchase and increase the campaign effect.
• An example of an attribute is gender.
• the point rule that the subject data storage unit stores gender data as attribute data may be set with different campaign point values depending on the gender of the campaign subject.
• the point rule that the target data storage unit stores the age data as attribute data may be set with different campaign point values depending on the age of the target person.
• the point rule storage unit stores, as point rules, combination campaign points corresponding to a combination of a plurality of predetermined campaign target products, and the point determination unit includes a plurality of predetermined rules defined in the point rules.
• the value of the combined campaign point may be obtained according to the point rule.
• Cross selling can be performed by changing the campaign points depending on the combination of products, and the campaign effect can be increased by the cross selling effect.
• the purchase history data storage unit further stores purchase date / time data as purchase history data
• the point rule of the point rule storage unit has a value of the campaign point according to the purchase date of the campaign target product.
• the point determination unit may read the purchase date / time data of the purchase history data in the purchase history data storage unit and obtain the campaign points according to the point rule based on the purchase date / time data.
• the purchase date / time is handled as the purchase environment condition, and the value of the campaign point to be given can be changed according to the purchase date / time. Therefore, the conditions for generating eligibility can be changed according to the purchase environment conditions.
• Campaign effectiveness can be increased by strategically promoting purchases on specific days and times.
• the purchase history data storage unit further stores purchase place data as purchase history data
• the point rule in the point rule storage unit is a value of the campaign point according to the purchase location of the campaign target product. May be set differently, and the point determination unit may read out purchase place data of purchase history data in the purchase history data storage unit and obtain a campaign point according to a point rule based on the purchase place data.
• the purchase place can be handled as a purchase environment condition, and the value of the campaign point to be given can be changed according to the purchase place. Therefore, the conditions for generating eligibility can be changed according to the purchase environment conditions.
• Campaign effectiveness can be increased by strategically promoting purchases at specific locations.
• the present invention may be expressed in a mode other than the campaign information processing system described above.
• another aspect of the present invention is a campaign information processing method for performing data processing on a computer to generate a premium campaign application qualification.
• purchase history data for electronic payment media purchases that include electronic payment ID data unique to each electronic payment medium and the purchase product code that is the product code of the purchased product.
• the purchase history data storage unit configured by computer storage means stores the history data, and the campaign target product code that is the product code of the campaign target product of the target campaign is the campaign target product code configured by the computer storage means.
• Another aspect of the present invention is a campaign information processing program that causes a computer to execute data processing for generating eligibility for applying for a premium campaign.
• This program uses the purchase history data including the electronic payment ID data unique to each electronic payment medium and the purchased product code, which is the product code of the purchased product, as data on the purchase history of products using the electronic payment medium.
• the campaign target product code storage unit configured to store the campaign target product code, which is the product code of the campaign target product of the target campaign, stored in the storage unit of the computer.
• the purchase product code included in the purchase history data in the purchase history data storage unit is compared with the campaign product code in the campaign product code storage unit, and the purchase product code that matches the campaign product code is included.
• FIG. 1 shows a campaign information processing system according to the present embodiment together with related components. ing.
• the campaign information processing system 1 is a computer system composed of one or more computers.
• the campaign information processing system 1 has a communication function, is connected to a POS (Point Of Sales) center device 3, and the POS center device 3 is connected to a POS terminal device 5 of a retail store.
• POS Point Of Sales
• POS Point Of Sales
• the figure shows the power of one POS terminal device 5
• a plurality of POS terminal devices 5 are communicably connected to the POS center device 3.
• the campaign information processing system 1 has functions of a WEB server and a mail server, and is connected to a customer's mobile phone 9 via the Internet 7.
• the mobile phone 7 is a form of customer terminal device used by the customer C.
• the customer terminal device is not limited to the mobile phone 9, and may be a mobile terminal or a personal computer, for example.
• the customer C has an electronic money card 11 along with the mobile phone 9.
• the customer goes to a retail store and purchases a product using the electronic money card 11.
• the POS terminal device 5 is provided in a cash register device of a retail store, has a function corresponding to electronic money, and reads / writes data from / to the electronic money card 11.
• the electronic money card 11 is an embodiment of the electronic payment medium of the present invention.
• the electronic money card 11 may be integrated with the mobile phone 7.
• a mobile phone having an electronic money function may perform the functions of both the mobile phone 7 and the electronic money card 11 shown in FIG.
• the electronic payment medium is not limited to an electronic money card.
• the electronic settlement medium may be a credit settlement medium.
• the electronic payment medium may be a card used for transportation.
• FIG. 2 shows the configuration of the POS center device 3.
• the POS center device 3 has a communication function with the POS terminal device 5 and the campaign information processing system 1.
• the POS center device 3 includes a POS data acquisition unit 21, a purchase history data storage unit 23, and a purchase history data provision unit 25.
• the POS data acquisition unit 21 acquires POS data from the POS terminal device 5 using the communication function.
• the POS terminal device 5 reads an electronic money number from the electronic money card 11 when a product is purchased using the electronic money card 11.
• the electronic money number is This is a unique number assigned to the electronic money card 11 and is a form of electronic payment ID data of the present invention.
• the POS terminal device 5 reads the product code of the purchased product by the function of the cash register device, and also obtains the POS data including the electronic money number, product code, purchase date / time, number of purchases, purchase price and purchase store data. Record and send POS data to the POS center unit 3.
• the POS data acquisition unit 21 acquires POS data, and stores the acquired POS data in the purchase history data storage unit 23 as purchase history data.
• the purchase history data providing unit 25 has a server function.
• the purchase history data providing unit 25 receives a purchase history data transmission request from the campaign information processing system 1 using the communication function with the campaign information processing system 1.
• the purchase history data providing unit 25 reads the purchase history data from the purchase history data storage unit 23 and transmits it to the campaign information processing system 1.
• the purchase history data providing unit 25 may be configured to send purchase history data to the campaign information processing system 1 even if there is no transmission request from the campaign information processing system 1.
• the POS center device 3 is provided, and the purchase history data is also provided to the campaign information processing system 1 through the POS center device 3 through the POS terminal device 5.
• the campaign information processing system 1 and the POS terminal device 5 may be directly connected.
• the POS data may be transmitted directly from the POS terminal device 5 to the campaign information processing system 1 as purchase history data.
• FIG. 3 shows a configuration of the campaign information processing system 1.
• the constituent elements and functions in FIG. 3 are realized by the storage means, processing execution means, and input / output means of the computer when the computer of the campaign information processing system 1 executes the program.
• the functions of Campaign Information Processing System 1 are realized by ASP ASP
• the campaign information processing system 1 includes a purchase history data acquisition unit 31 that acquires purchase history data from the POS center device 3 by communication, and a purchase history data storage unit 33 that stores purchase history data.
• a purchase history data acquisition unit 31 that acquires purchase history data from the POS center device 3 by communication
• a purchase history data storage unit 33 that stores purchase history data.
• the application qualification notification unit 43 transmits the application qualification notification message stored in the application qualification notification message storage unit 45. In addition, notifications of participation in the game will be sent only when the application qualification occurs.
• the campaign information processing system 1 further includes a lottery unit 51 for performing a lottery for a campaign candidate who is eligible to apply, a lottery result registering unit 53 for registering a lottery result, and a lottery for notifying the lottery result.
• the lottery result notification unit 55 transmits the lottery result message stored in the lottery result message storage unit 57.
• the campaign information processing system 1 includes a premium grant processing unit 61 that performs a process of granting a premium to the winner.
• the purchase history data acquiring unit 31 sends a purchase history data transmission request to the purchase history data providing unit 25 of the POS center device 3, and receives purchase history data from the purchase history data providing unit 25.
• the received purchase history data is stored in the purchase history data storage unit 33.
• FIG. 4 shows purchase history data stored in the purchase history data storage unit 33.
• the purchase history data includes purchase date and time, electronic money number, purchase product code, purchase quantity, purchase price, and purchase store.
• the purchased product code is the product code of the purchased product.
• the product code is a unique code attached to each product.
• the product code may be a so-called JAN code (jAN (Japan Article Number) code is a code standardized by JIS and is used in Japan. Other codes may be used in each country. For example, UPC (Universal Product Code) is used in USA Z Canada, and EAN (European Article Number) is used in Europe).
• the product code may be an appropriate code other than the JAN code.
• the purchase store is a form of purchase place data of the present invention. Store data is a store code unique to each store. Purchase history data In addition to the various data listed above, such data that may contain other data may also be used for marketing.
• the campaign target product code storage unit 35 stores the campaign target product code of the target campaign.
• the campaign target product code is the product code of the campaign target product.
• FIG. 5 shows an example of the campaign target product code storage unit 35.
• a plurality of products are designated as campaign target products, and a plurality of campaign target product codes are stored.
• the campaign target product may be one type.
• one campaign product code may be stored.
• FIG. 6 shows an example of the subject data storage unit 37.
• the subject data storage unit 37 stores electronic money card number, email address, gender, age, and residential area data as campaign target data.
• the e-mail address is a form of contact data for the campaign target
• the age is a form of age data for the campaign target.
• These data are received by the campaign application registration processing unit 39 and registered in the target person data storage unit 37.
• the campaign application registration processing unit 39 receives the electronic money number and the like from the mobile phone 9 of the customer who is an applicant for participation in the target campaign.
• the target person data storage unit 37 further stores data of campaign points, application qualifications, and lottery results as data recorded as the campaign progresses.
• Yan Penn points are recorded when a campaign target product is purchased.
• qualification data is recorded when qualifications are made for purchases of campaigned products.
• the lottery result data is data of the result of the lottery performed after the application qualification occurs.
• the campaign application qualification occurrence registration unit 41 roughly compares the purchase product code included in the purchase history data of the purchase history data storage unit 33 with the campaign target product code of the campaign target product code storage unit 35. Therefore, a campaign application qualification is generated for the electronic money number included in the purchase history data including the purchased product code that matches the campaign product code.
• the campaign application qualification occurrence registration section 4 When 1 detects a purchased product code that matches the campaign target product code, it accumulates campaign points for the corresponding electronic money number. Then, the campaign application qualification generation registration unit 41 generates an application qualification for the first electronic money manager when the campaign points are accumulated. Then, the campaign application qualification occurrence registration unit 41 registers the campaign application qualification data in association with the corresponding electronic money number. Registration of the campaign application qualification is performed in the target person data storage unit 37.
• FIG. 7 shows a configuration of the campaign application qualification occurrence registration unit 41.
• the campaign application qualification occurrence registration unit 41 includes a point rule storage unit 71, a point determination unit 73, a point registration unit 75, a qualification generation determination unit 77, and a qualification registration unit 79.
• the point rule storage unit 71 stores a point rule that defines a campaign point given in accordance with the purchase of a campaign target product.
• Figure 8 shows an example of point rules.
• the point rule is the value of the campaign points given by purchasing each campaign target product.
• the point rule storage unit 71 stores campaign points in association with the product codes of the campaign target products.
• the campaign points for all campaign target products are the same. However, the campaign points may vary depending on the product.
• the point rule storage unit 71 may be integrated with the campaign target product code storage unit 35.
• the point determination unit 73 determines the campaign points to be given to the electronic money number included in the purchase history data including the purchased product code that matches the campaign target product code, according to the point rules in the point rule storage unit 71. To do.
• the point determination unit 73 refers to the target person data storage unit 37 and the purchase history data storage unit 33, and is registered in the target person data storage unit 37 from the purchase history data storage unit 33.
• the purchase history including the electronic money number.
• the point determination unit 73 refers to the purchase history data storage unit 33 and the campaign target product code storage unit 35, and specifies a purchase history including a purchase product code that matches the campaign target product code. Then, the point determination unit 73 determines campaign points from the purchase history according to the point rules. For example, if the purchase quantity is n, the campaign points set in the point rule are multiplied by n. Customers who are given this campaign point are included in the purchase history. Specified by an electronic money number.
• the point registration unit 75 registers the campaign points determined by the point determination unit 73 in the campaign application registration processing unit 39.
• the campaign points are registered in the campaign application registration processing unit 39 in association with the corresponding electronic money number. In this registration process, newly determined campaign points are added to the already accumulated campaign points.
• the qualification occurrence determination unit 77 determines that the campaign application qualification has occurred when the campaign points stored in the subject data storage unit 37 reach a predetermined application qualification generation point.
• the application qualification points are preset and stored in the campaign information processing system 1.
• the qualification occurrence determination unit 77 reads the stored campaign point and checks whether the campaign point has reached the application qualification generation point. Is determined. Further, the qualification occurrence determination unit 77 may perform the above-described determination process periodically.
• the qualification registration unit 79 registers the campaign application qualification data in the target person data storage unit 37 according to the determination result of the qualification occurrence determination unit 77.
• the campaign application qualification data is registered in association with the electronic money number for which the campaign application qualification occurred.
• the application qualification occurs multiple times. In this case, as shown in FIG. 6, the number of application qualifications (number of occurrences, number of entries) may be recorded.
• the application qualification notification unit 43 has a function of notifying the campaign target of the occurrence of the campaign application qualification.
• the application qualification notification unit 43 uses the mail server function of the campaign information processing system 1 to implement the notification function.
• the application qualification notification unit 43 refers to the data in the target person data storage unit 37 and reads an e-mail address corresponding to the electronic money number for which the campaign application qualification has occurred. Further, the application qualification notification unit 43 reads out an application qualification notification message for notifying the occurrence of the campaign application qualification from the application qualification notification message storage unit 45. Then, the application qualification notification unit 43 generates an e-mail in which the application qualification notification message is described, and transmits it to the e-mail address read from the target person data storage unit 37.
• the e-mail address is an example of contact data of the present invention. Within the scope of the present invention, the contact data is an email address. It is not limited to The contact data can be data other than an email address if the message can be sent electronically! /.
• the application qualification notification unit 43 is notified of the occurrence of the application qualification from the campaign application qualification generation registration unit 41. At this time, the electronic money number for which eligibility has been applied may be communicated. When receiving the notification of the electronic money number, the application qualification notification unit 43 transmits an e-mail to the e-mail address corresponding to the notified electronic money number as described above. As a result, the applicant will be notified immediately when the application qualification occurs.
• the notification process of the application qualification described above may be periodically performed at an appropriate interval. In this case as well, it is preferable to set the notification processing interval short. This promptly notifies the occurrence of qualification.
• the lottery unit 51 performs a lottery for a campaign target person for whom application qualification has occurred. For example, the lottery unit 51 draws regularly as follows. When the lottery timing arrives, the lottery unit 51 refers to the target person data storage unit 37 and identifies the electronic money number for which the application qualification has occurred. The lottery unit 51 performs a lottery using a random number, and specifies an electronic money number corresponding to a predetermined number of winners from electronic money numbers having qualifications for application.
• the lottery result registration unit 53 registers the lottery result in the target person data storage unit 37. A win or a loss is recorded in association with each electronic money number.
• the lottery result notifying unit 55 transmits a lottery result message.
• the lottery result message is stored in the lottery result message storage unit 57.
• the lottery result message storage unit 57 stores a lottery result message for the winner and a lottery result message for the winner.
• the lottery result notifying unit 55 reads out an e-mail address corresponding to the electronic money number registered for winning from the target person data storage unit 37, and generates and transmits an e-mail containing a lottery result message to the winner To do. Similarly, the lottery result notifying unit 55 reads the email address corresponding to the electronic money number registered for the loss from the target person data storage unit 37, generates an email containing the lottery result message for the winner. Send.
• the premium grant processing unit 61 performs a process of granting a premium to the winner of the lottery by the lottery unit 51.
• FIG. 9 shows a configuration example of the premium grant processing unit 61.
• premiums are given electronically.
• the premium is a movie ticket
• the premium grant processing unit 61 includes an electronic money number receiving unit 81, a winning authentication unit 83, and a premium granting unit 85.
• the electronic money number reception unit 81 receives and receives an electronic money number from the admission management computer 87 of the movie theater by communication.
• the admission management computer 87 is installed in the movie theater, reads the electronic money number from the customer's electronic money card 11, and transmits it to the campaign information processing system 1.
• the winning authentication unit 83 refers to the subject data storage unit 37 and performs authentication processing.
• the winning authentication unit 83 checks whether or not the winning of the accepted electronic money number is recorded in the target person data storage unit 37. If a loss is recorded, authentication fails. Also, if the accepted electronic money number is not registered in the subject data storage unit 37, the authentication fails. If the corresponding electronic money number is recorded in the target person data storage unit 37 and the winning is recorded, the authentication is successful. If the authentication is successful, the premium grant permission unit 85 transmits a premium grant permission to the admission management computer 87. This allows customers to enter the movie theater at the movie theater.
• the electronic money number is transmitted from the admission management computer 87 to the campaign information processing system 1.
• the electronic money number of the winner may be sent to the admission management computer 87 and the admission management computer 87 may perform an authentication process.
• the entrance management computer 87 stores the received electronic money number, reads the electronic money number from the electronic money card 11, and collates it with the stored electronic money number.
• the admission management computer 87 functions as a campaign grant processing unit, It constitutes a part of the information processing system 1.
• the customer C participates in the campaign, the customer C registers the participation application in the campaign information processing system 1.
• This application for participation is accepted by the campaign application registration processing unit 39 using the WEB server function of the campaign information processing system 1 and registered in the target person data storage unit 37 as described below.
• FIG. 10 shows the process of the campaign application registration processing unit 39.
• FIG. 10 is a screen view of the customer's mobile phone 9.
• Customer C uses cell phone 9 to send a blank e-mail to the campaign application e-mail address.
• a blank e-mail is one that does not have a title or text (more specifically, a blank e-mail (blank mail) is a mail without a subject and text that is sent from a mobile phone, etc. to a specified e-mail address.
• a blank e-mail By sending a blank e-mail, an e-mail containing the URL of the website with the desired information is returned.
• the campaign application registration processing unit 39 uses the mail server function to receive a blank email from the mobile phone 9 of the customer C who is a subscriber to participation (Sl).
• the campaign application registration processing unit 39 When receiving the empty mail, the campaign application registration processing unit 39 returns a campaign registration mail describing the campaign registration URL to the mobile phone 9 (S3).
• the campaign registration URL is set differently for each received email address.
• the campaign application registration processing unit 39 accepts input of an electronic money number using the WEB server function (S 5), and further, gender, age And accepting the input of the residential area (S7). Then, the campaign application registration processing unit 39 registers the electronic money card number, e-mail address, gender, age, and residential area in the target person data storage unit 37.
• the campaign application registration processing unit 39 sends a registration completion message to the mobile phone 9 (S9).
• the POS terminal device 5 When customer C uses the electronic money card 11 to purchase a product at the store, the POS terminal device 5 reads the electronic money number from the electronic money card 11 and sends the POS data to the POS center. Send to device 3.
• the POS data includes electronic money number, product code, date and time of purchase, number of purchases, purchase price and purchase store data.
• the POS data is stored as purchase history data in the purchase history data storage unit 23 by the POS data acquisition unit 21 in the POS terminal device 5.
• the purchase history data acquisition unit 31 acquires purchase history data from the POS center device 3.
• the purchase history data acquisition unit 31 requests the purchase history data providing unit 25 of the POS center device 3 to transmit a purchase history.
• the purchase history data providing unit 25 reads the purchase history data from the purchase history data storage unit 23 and transmits it to the campaign information processing system 1.
• the purchase history data is acquired by the purchase history data acquisition unit 31 and stored in the purchase history data storage unit 33.
• the campaign application qualification occurrence registration unit 41 records the campaign points in the target person data storage unit 37 as follows.
• the campaign application qualification occurrence registration unit 41 uses the electronic money number of the purchase history data in the purchase history data storage unit 33 and the electronic money number of the campaign target person in the target data storage unit 37 as the target of the campaign.
• the purchase history including the user's electronic money number is specified.
• the point determination unit 73 determines the campaign points as described above from the purchase history including the electronic money number registered in the target person data storage unit 37.
• the point determination unit 73 compares the purchase product code in the purchase history data storage unit 33 with the campaign product code in the campaign product code storage unit 35, and identifies the purchase history including the purchase product code that matches the campaign product code. To do.
• the point determination unit 73 determines a campaign point from the purchase history according to the point rule.
• the point registration unit 75 registers the campaign points in the campaign application registration processing unit 39.
• the campaign point is added to the campaign point of the corresponding electronic money number.
• the target person data storage unit 37 increases the campaign point of the electronic money number of the electronic money card held by customer C. I will go. As a result of accumulating campaign points, it is assumed that the campaign points have reached the qualification points.
• the qualification occurrence determination unit 77 of the campaign application qualification occurrence registration unit 41 determines that the application qualification has occurred when the campaign point reaches the application qualification generation point.
• the qualification registration unit 79 registers the campaign application qualification data in the target person data storage unit 37.
• the application qualification notification section 43 notifies the campaign target qualification to the campaign target qualifier.
• the application qualification notification unit 43 reads the application qualification notification message from the application qualification notification message storage unit 45, and associates the application qualification notification message with the e-mail address stored in the target data storage unit 37 in association with the corresponding electronic money number. Send the message.
• customer C after customer C has applied for campaign participation, customer C simply purchases the campaign target product and automatically performs the campaign application procedure without any application work at the time of product purchase. You can receive a message when you are eligible. Therefore, it is possible to reduce the time and effort required to apply for the campaign and improve the convenience for customers.
• registration of name, address, etc. is not necessary in the above process, and the distribution of personal information is suppressed as much as possible.
• further information of the customer may be obtained after ensuring security for the purpose of marketing or the like.
• the manufacturer can also execute a campaign for the product of his manufacturer in conjunction with the use of an electronic payment medium such as an electronic money card. Therefore, it is possible to provide an advantageous system for manufacturers.
• the lottery process is performed by the lottery unit 51.
• the lottery unit 51 specifies an electronic money number in which application qualification data is registered, and performs a lottery for the specified electronic money number.
• the lottery result registering unit 53 registers the lottery result in the target person data storage unit 37, and the lottery result is notified by the lottery result notifying unit 55.
• the lottery result notification unit 55 transmits the lottery result message stored in the lottery result message storage unit 57 to the winner and the winner using the electronic mail address of the target person data storage unit 37. .
• a movie ticket is premium to the winner. Offered as.
• the winner's message includes the movie title, cinema and ticket usage.
• the ticket usage method requires presentation of the electronic money card 11 at a movie theater.
• the provision of premiums can be easily received using the electronic money card 11, which is convenient.
• the premium is provided electronically to customer c.
• the premium may be sent by mail or the like to a customer who is an article. For example, when a message is sent to the winner, it will be included in the URL URL message for the winner. When customer C's mobile phone 9 accesses the URL for the winner, he / she is required to enter an address, name, and phone number on the web page. These pieces of information are received by the campaign information processing system 1, and the campaign information processing system 1 performs processing for shipping premium products to the customer C.
• a message about a delivery method such as a delivery location and time of a product may be provided together with a winning message.
• This message is also on the WEB page of the URL for winners May be displayed.
• the winner may be authenticated using an electronic money number, just like the ticket above.
• purchase history data is transmitted from the POS center device 3 in FIG. 1 to the campaign information processing system 1.
• the purchase history data may not be transmitted from the POS center device 3 to the campaign information processing system 1.
• the purchase history data power of the POS center device 3 is used in the same manner as the purchase history data in the internal purchase history data storage unit 33 described above, and the purchase of the campaign purchase product is determined.
• the POS center device 3 functions as a part of the campaign information processing system 1.
• the campaign information processing system 1 configuration is distributed in multiple places.
• the purchase history data acquisition unit 31 obtains only purchase history data of the electronic money number of the campaign target person stored in the target person data storage unit 37 from the POS center device 3 and purchases it. It may be configured to be stored in the history data storage unit 33 !.
• the point rule is the value of the campaign points given according to the purchase quantity of the campaign target product. More specifically, the point rule was a campaign point awarded when purchasing one campaign target product. As the point rule, various rules as exemplified below can be applied.
• FIG. 11 shows another example of the point rule.
• the point rule is a table of purchase amounts and campaign points.
• the point code IJ may be the value of the campaign points given according to the purchase price of the campaign target product.
• FIG. 12 shows another example of the point rule.
• Fig. 12 is a table of campaign points when one campaign target product is purchased, as in Fig. 8.
• the value of campaign points varies depending on the attributes of the campaign target. Specifically, female 20s points are set twice as much as other attributes.
• the point determination unit 73 displays the corresponding electronic money number.
• the campaign points are determined according to the sex and age by referring to the sex data and the age data in the subject data storage unit 37 when determining the campaign points.
• the purchase target code including the purchase product code that matches the campaign target product code is identified by comparing the campaign target product code storage unit 35 and the purchase history data storage unit 33. Then, the electronic money number of the specified purchase history is retrieved from the target person data storage unit 37, and the gender data and the age data corresponding to the electronic money number are referred to.
• the campaign points according to gender and age are required for the point rules in Figure 12. If your gender is female and you are in your 20s, twice as many cam points as other attributes are recorded in the subject data storage unit 37.
• the point rule is set so that the value of the campaign point differs according to the attribute of the campaign target person.
• Point rules may be set so that the campaign target attribute of a strategic target on marketing is larger than the campaign point of another attribute. This increases the campaign points given to strategic targets. In addition, a campaign that intentionally activates the strategic target becomes possible, and the campaign effect can be increased.
• the above gender and age are examples of attributes. Attributes are not limited to the above. Also, both sex and age need not be used. In other words, campaign points may differ depending on gender and age.
• FIG. 13 shows another example of the point rule.
• a combination campaign point corresponding to a combination of a plurality of predetermined campaign target products is set as the point rule.
• the product A single campaign point is 1 point.
• the campaign points for the combination of products A and B are 4 points (doubled).
• a combination of the same products A and A can also be set. For example, 3 points are set for 2 products A.
• the campaign point for product C alone is 1 point. Although not shown in the drawing, the campaign point of the product D alone is 0 points. On the other hand, the campaign points for the combination of products C and D are 2 points (2 times). [0114]
• the point determination unit 73 refers to the purchased product code in the purchase history when determining the campaign point of the corresponding electronic money number, and combines the above multiple products. When purchased, combination campaign points are awarded according to the point rules.
• the point determining unit 73 detects from the purchase history data that the products A and B are purchased in combination. Then, the point determination unit 73 refers to the point rule in FIG. 13 and obtains 4 points that are combination campaign points for the products A and B. These 4 points are added to the accumulation point of the corresponding electronic money number.
• the point rule is set so that the value of the campaign point varies depending on the combination of products.
• Campaigns that intentionally activate cross selling which is a marketing tactic, can be promoted to increase the effectiveness of the campaign. (Cross selling is relevant to the purchaser or the purchaser of a product. It is a technique that leads to an increase in sales per customer by recommending other products or combinations of products).
• upsell is also effective as a tactic along with cross selling.
• Cross-selling encourages the purchase of multiple types of products, whereas up-sell facilitates the purchase of a higher-grade product (upsell is the purchaser or purchase request for a product)
• upsell facilitates the purchase of a higher-grade product (upsell is the purchaser or purchase request for a product)
• upsell can also be realized by setting the point rule of this embodiment. For example, the higher the product grade, the larger the campaign point.
• the increase in campaign points may be set larger than the increase in price due to the upgrade. This can promote upsell and increase the campaign effect.
• FIG. 14 is an application example of the point rule of FIG. In Figure 14, the campaign points are set differently depending on the combination of the product and the attributes of the campaign target.
• beverage A and beverage B are set as campaign target products. Beverage A 2 points will be given for females in their 20s. 1 point is awarded for other attributes.
• the point determination unit 73 refers to the purchase product code in the purchase history when determining the campaign point of the corresponding electronic money number, and Reference gender and age data. Then, the point determination unit 73 determines a campaign point according to the point rule according to the combination of the purchased product, gender and age.
• the point rule is set so that the value of the campaign point differs according to the type of product and the attributes of the campaign recipient.
• multi-brand development tailored to the target can be activated.
• both drinks A and B are provided by one manufacturer X.
• manufacturer X can promote sales of both women's 20's beverage A and women's 30's beverage B, and promote the expansion of manufacturer X's multi-brand, resulting in a greater campaign effect. .
• FIG. 15 shows another example of the point rule.
• the campaign point values are set differently depending on the purchase date and time.
• the campaign points differ depending on the attribute and purchase date.
• the campaign point is 2 points (2 times) (Note that the day of the week corresponds one-to-one with the date. A kind of). If the attribute or purchase date is different, the campaign point is 1 point.
• the point determination unit 73 refers to the purchase date / time data of the purchase history in the purchase history data storage unit 33 when determining the campaign points, and further, the target person data
• campaign points are determined according to the point rules based on the purchase date / time data, sex data and age data.
• Campaign points corresponding to the purchase date and time, gender, and age are obtained from the table in Fig. 15.
• the campaign points can be changed according to the purchase date and time.
• the campaign points for the date and time you want to promote sales strategically are set larger than the campaign points for other dates and times. This can increase the effectiveness of the campaign.
• campaign points differ according to attributes in consideration of purchase date and time. As a result, if a person with a certain attribute (for example, women in their 20s) purchases a campaign target product at a certain date and time (for example, Wednesday), many points are accumulated. For example, “Lady's Day” t, as you can see, it is possible to develop a campaign that has never been seen in premium campaigns!
• the campaign points differ depending on the purchase date.
• the campaign points may differ depending on the purchase time zone. Also, the campaign points may differ depending on both the purchase date and the purchase time. These are all included in the “setting of campaign points that differ depending on the purchase date and time” in the present invention.
• FIG. 16 shows another example of the point rule.
• the value of the campaign point is set differently depending on the place of purchase. More specifically, in FIG. 16, the campaign points differ depending on the attribute and purchase location.
• the purchase place is specified at the purchase store.
• the purchase store data is the code of the purchase store and is also included in the purchase history data.
• the point determination unit 73 refers to the gender data and the age data in the target person data storage unit 37 when determining the campaign points, and also stores the purchase history data storage. Refer to the purchase store data in the purchase history of Part 33 and determine the campaign points according to the point rules based on the purchase location and attributes (gender, age).
• the campaign points can be changed depending on the purchase place. Strategically change campaign points to increase campaign effectiveness.
• the campaign point is determined according to the attribute. Is different. As a result, if a person with a certain attribute purchases a campaign target product at a certain place, a lot of points will be accumulated, and even here, it is possible to develop a campaign that can not be seen in the premium campaign so far .
• the purchase location is identified by specifying the purchase store.
• the designated store of purchase may be a store in a specific geographical area.
• the purchase store may be a store of a specific distribution organization (for example, a store chain)!
• the purchase location data may be data other than the purchase store!
• the place of purchase may be represented directly by the purchasing district code or distribution agency code.
• the purchase history data includes the purchase area code or the distribution agency code.
• point rules have been described above. Still other point rules are applicable.
• the plurality of point rules described above may be appropriately combined. More specifically, the above presented multiple types of elements such as attributes, products or product combinations, dates and locations. These elements may be appropriately combined.
• the attribute element may be deleted, and the campaign point may be determined by the purchase date and time.
• the attribute element is deleted, and the campaign point corresponding to the purchase place is set.
• the campaign information processing system 1 may include a product information database.
• the product information database may include various product classification codes in addition to product codes.
• the product information database may include product specs such as product prices.
• the product information may be used for purposes such as marketing.
• the product code is, for example, a JAN code.
• the product code may be other codes as long as the product can be specified.
• a code specifying a manufacturer may be handled as a product code.
• the campaign target product code storage unit stores a code for specifying the manufacturer as the campaign target product code.
• the product of the corresponding manufacturer becomes the campaign target product.
• the manufacturer's code may be treated as a code that identifies the product.
• the manufacturer's code may be treated as a product code.
• the lottery is performed after the application qualification occurs. However, lottery does not have to be performed. In this case, a premium will be awarded (no omissions) to all eligible applicants (all electronic money numbers).
• the application qualification occurs.
• a system that does not use points may be included within the scope of the present invention. In this case, each time you purchase a product, you may be eligible for one entry.
• the application qualification notification unit 43 sends an application qualification notification message, and then a lottery is performed, and the lottery result notification unit 55 draws a lottery.
• a result message has been sent.
• the application qualification notification message may not be transmitted.
• the application qualification notification unit 43 and the application qualification notification message storage unit 45 may be deleted.
• a lottery may be performed automatically without sending an eligibility notification message, and a lottery result notification message may be sent.
• the lottery result notification message may be transmitted only to the winner. In this case, the lottery result may be notified immediately after the lottery is held at the same time as the application qualification occurs.
• the present invention is useful as an information processing system for supporting campaign implementation by performing data processing for generating a qualification for applying for a premium campaign.

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• 2006
  • 2006-09-19 WO PCT/JP2006/318506 patent/WO2007034780A1/ja active Application Filing
  • 2006-09-25 TW TW095135323A patent/TWI498837B/zh active

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