WO2003095223A1 - Support d'envoi de carte, dispositif de pliage de support d'envoi de carte, systeme d'impression et programme de commande - Google Patents

Support d'envoi de carte, dispositif de pliage de support d'envoi de carte, systeme d'impression et programme de commande Download PDF

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Publication number
WO2003095223A1
WO2003095223A1 PCT/JP2003/005903 JP0305903W WO03095223A1 WO 2003095223 A1 WO2003095223 A1 WO 2003095223A1 JP 0305903 W JP0305903 W JP 0305903W WO 03095223 A1 WO03095223 A1 WO 03095223A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
card
advertisement
user
server
Prior art date
Application number
PCT/JP2003/005903
Other languages
English (en)
Japanese (ja)
Inventor
Suguru Aoyagi
Original Assignee
Suguru Aoyagi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Suguru Aoyagi filed Critical Suguru Aoyagi
Priority to AU2003235221A priority Critical patent/AU2003235221A1/en
Priority to JP2004503277A priority patent/JPWO2003095223A1/ja
Publication of WO2003095223A1 publication Critical patent/WO2003095223A1/fr

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material

Definitions

  • Card mounting board Card mounting board folding device, printing system and control program.
  • the present invention relates to a card sending board for sending cards and the like, a card sending board folding apparatus, a printing system, and a control program.
  • a life insurance company has been providing information on financial products including life insurance or non-life insurance to non-life insurance companies through credit card companies to card users (hereinafter referred to as “members”).
  • members hereinafter referred to as “members”.
  • a method is generally used in which a card user is notified of financial products by direct mail.
  • the member will then be sure to open the mail to retrieve the new card sent.
  • the advertising effect is considered to be particularly large. At this time, advertisements for financial products are enclosed and advertising is performed.
  • the guidance for the enclosed financial instrument is printed on a separate sheet from the sheet holding the card (eg, the sheet shown in Figure 5). I have. Therefore, if a new card is mailed in, members will be required to spread out the backing on which the card is held, check the contents and remove the card from the backing, but will be able to provide information on the enclosed financial instruments. Was not always seen, and was often discarded without seeing the advertisement. As a result, the expected advertising effect could not be obtained reliably.
  • An object of the present invention is to ensure the effect of an advertisement performed in conjunction with sending a card or the like. Disclosure of the invention
  • the card mounting board includes a holding section (for example, a card holding section 2a in FIG. 2) for holding a card in a detachable manner, and an information posting section (for example, a message box in FIG. 2) on which predetermined information is printed.
  • a card sending board used for sending a card to a user which is provided with an entry section 2b, a required entry section 2c, and an advertisement entry section 2d).
  • the first information posting section on which information related to the card is printed for example, the message entry section 2b and the required information entry section 2c in FIG. 2) and the second information posting section ( For example, it is characterized by having an advertisement entry section 2d) shown in FIG.
  • the holding unit and the information publishing unit are configured as a body as described above, the advertising information can be surely touched by the user of the card who intends to separate the card.
  • the card mounting board according to the present invention may further include a first information posting section and the second information posting section on a surface of the mounting sheet where a card surface appears when the holding section holds the card. May be provided.
  • the first information posting section and the second information posting section are provided on the same surface, so that the advertising information can be more surely seen by the card user trying to read the information related to the card It will be.
  • the card mounting sheet according to the present invention includes the holding section and the first information posting section in one of a left area and a right area when the mounting sheet is divided into right and left, and the left area and the right area. May be provided with the second information posting section. No.
  • the card sending board according to the present invention may include a destination printing area in which a destination of a card is printed in one of the left area and the right area.
  • the card mounting board according to the present invention is folded such that the back side is inside on the boundary line of the left side area and the right side area, and further folded in the folded state, so that the destination printing area is formed. Even if it is creased so that it becomes the surface.
  • the card sending board according to the present invention is bent so that the destination printing area becomes a front surface at a line intersecting the dividing line of the left area and the right area, and is bent. Even if it is creased so that it can be folded further in the state.
  • the information printed on the first information posting section may be card sending guide information.
  • the advertisement information printed on the second information posting section may be selected in accordance with a card user.
  • the advertisement information printed on the second information posting section may include information on financial products (for example, non-life insurance and life insurance plans). .
  • the folding device is a folding device for folding the card mounting board, wherein the destination printing area is bounded by a line intersecting a dividing line of the left area and the right area. Bend so that it becomes the surface, and the fold It is characterized in that the card sending board is further folded in a bent state.
  • the printing system includes a printing machine (for example, printing machine 10 in FIG. 1) for printing predetermined items on a card sending board used for sending a card to a user, and a printing device for a card user.
  • a user information server for example, a member data server 20 in FIG. 1) for managing information, wherein the printing machine and the user information server are configured to be able to communicate with each other.
  • an advertisement server for example, an advertisement data server 30 in FIG. 1 configured to be able to communicate with the user information server and managing advertisement information on a predetermined advertisement.
  • the sender information on the user to whom the card is sent is transmitted to the printing press, and the advertisements suitable for the user among the sender information are transmitted.
  • Selection information (for example, “advertisement selection information” in the embodiment of the present invention) used for selection is transmitted to the advertisement server, and the advertisement server receives a card based on the link information.
  • the printing machine selects the advertisement information for the user and transmits the selected information to the printing press.
  • the printing press mounts a predetermined power transmission board (for example, the advertisement shown in FIG. 2). It is characterized in that on a backing paper 2), predetermined items required for sending the card to the user and an advertisement based on the advertisement information are printed.
  • control program includes a printing machine that prints predetermined items on a card sending board used for sending a card to a user, a user information server that manages predetermined information on a card user, and A control program for controlling an advertisement server that provides advertisement information related to a predetermined advertisement to a printing system configured to allow communication between the printing press and the user information server, wherein the printing press and the user information
  • the advertisement server configured to be able to communicate with the server stores the selection information used to select an advertisement suitable for the user to whom the card is sent from among predetermined information on the user managed by the user information server. Receiving, based on the selection information, a function of selecting advertisement information for a user to whom a card is sent and transmitting the information to the printing press. To have.
  • an advertisement suitable for the user to whom the card is sent is printed on the card sending board holding the card.
  • the advertisement is surely sent to the card user, and the card user who tries to remove the card is more likely to remove the card than simply enclosing the advertisement printed on a separate sheet from the card mount. Can be surely touched by the advertisement.
  • the contents of advertisements sent to each user are sent to the users, so that those with a large advertising effect are selected, so that advertisement can be performed more efficiently.
  • FIG. 2A is a diagram showing the configuration of the backing sheet 2 with advertisement.
  • the advertiser's card 2 is a card holder 2 a for holding a new card (hereinafter referred to as “renewal card”) for renewing the deadline.
  • a message entry section 2b for entering a message such as a greeting to the member from the address where the renewal force is sent or a talent card company, etc., and a required entry section 2 where required items such as card usage rules are entered.
  • c and an advertisement entry section 2d where an advertisement for a financial product is entered.
  • the card holder 2a In the backing sheet 2 with the advertisement, the card holder 2a, the message, the: ⁇ self-introduction section 2b and the required information entry section 2c are arranged in the left half area (hereinafter referred to as "left page”).
  • the entry 2d is located in the right half area (hereinafter referred to as the "right page”).
  • the message entry section 2b is located at the top
  • the card holder 2a is located at the middle
  • the required entry section 2c is located at the bottom.
  • the backing sheet with advertisement 2 is folded at the folds formed at the upper, middle and lower boundaries of the left page.
  • the upper and middle The boundary is mountain fold
  • the middle and lower boundary is valley fold.
  • the printing press 10 has an enclosing mechanism for enclosing the renewal card using the printed advertising mount 2, and the printed advertising mount 2 retains the renewal power of the corresponding member. Then, it is folded and sealed in an envelope to make it ready for mailing.
  • the enclosing mechanism may be a separate unit from the printing press 10.
  • the member data server 20 manages the member information including the address, name, expiration date of the card, etc. of the member who is a credit card user, and stores the member information of the member sending the renewal card via the network 40. Send to printing press 10.
  • the member data server 20 transmits to the advertisement data server 30 information on the member to whom the update card is to be sent (hereinafter, referred to as “advertising selection information”).
  • the advertisement selection information transmitted at this time is useful information for deciding the contents of advertisement for the member. For example, a life insurance plan tailored to the age, a non-life insurance Used to select the application.
  • FIG. 3 is a diagram showing a flow of processing in the printing system 1 for printing the update card and making it ready for mailing.
  • the advertisement data server 30 selects advertisement information having a large advertisement effect for the member (step S 3), and transmits the selected advertisement information to the printing machine 10. Yes (step S4).
  • the printing press 10 prints the address or name of a predetermined member on the backing sheet 2 with the advertisement and the advertisement received from the advertisement data server 30. Based on the information, the advertisement for the member is printed, and necessary items are further printed (step S5).
  • the printing machine 10 causes the renewal card to be held on the corresponding mount with advertisement 2 by the enclosing mechanism and performs enclosing work such as folding, thereby making it ready for mailing (step S6).
  • the renewal card enclosed in this way is sent to the member by mail or the like, and is opened by the member. Then, at this time, open the mount with advertisement 2 A member who wants to remove the renewal card will see the advertisement printed on the right page, which is a spread, for the left page holding the renewal card. Therefore, by using the mount with advertisement 2, the sent advertisement can be surely seen by the member.
  • an advertisement suitable for the member to whom the update card is sent is printed on the right page, which is the spread of the left page holding the update card.
  • the advertisement is reliably sent to the member, and the member who tries to take out the renewal card can be surely touched by the advertisement, so that the advertisement effect can be more assured.
  • a higher closing rate can be expected for advertisements than when advertising is performed for unspecified consumers, such as placing advertisements in magazines.
  • the form in which the mount with advertisement 2 is folded for mailing may be as follows in addition to the example shown in FIG.
  • FIG. 4 is a diagram showing another example of a mode in which the mount with advertisement 2 is folded.
  • the message entry part 2b appears on the surface in the folded state, and the card holding part 2a is folded inside the three folds. Further, in the procedure for opening the folded backing sheet 2 with advertisement, if the member views the card holding section 2a in an expanded manner, the ad entry section 2d is always expanded.
  • an advertisement suitable for the user to whom the card is sent is printed on the card sending board holding the card.
  • the advertisement is surely sent to the card user, and the card user who tries to remove the card is more likely to remove the card than simply enclosing the advertisement printed on a separate sheet from the card mount. Can be surely touched by the advertisement.
  • the contents of advertisements sent to each user are sent to the users, so that those with a large advertising effect are selected, so that advertisement can be performed more efficiently.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Dans un système d'impression, une double page est constituée d'une page gauche portant une carte actualisée et d'une page droite sur laquelle est imprimée de la publicité adaptée au membre à qui la carte actualisée est envoyée. Par conséquent, la publicité est envoyée de manière fiable au membre et ce dernier qui enlève la carte actualisée de son support voit à coup sûr la publicité. L'effet recherché par l'envoi de la publicité est donc obtenu car lorsque l'on compare cette publicité à une publicité parue dans un journal à l'intention de consommateurs non définis, on peut s'attendre à un taux plus important de retombées. De plus, le contenu de la publicité envoyée à chaque membre est sélectionné de manière que cette publicité ait le plus d'impact possible sur le membre à qui elle est envoyée. Par conséquent, la publicité sous cette forme est plus efficace.
PCT/JP2003/005903 2002-05-10 2003-05-12 Support d'envoi de carte, dispositif de pliage de support d'envoi de carte, systeme d'impression et programme de commande WO2003095223A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2003235221A AU2003235221A1 (en) 2002-05-10 2003-05-12 Board for sending card, card sending board folding device, printing system, and control program
JP2004503277A JPWO2003095223A1 (ja) 2002-05-10 2003-05-12 カード送付用台紙、カード送付用台紙の折りたたみ装置、印刷システムおよび制御プログラム

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2002135768 2002-05-10
JP2002-135768 2002-05-10

Publications (1)

Publication Number Publication Date
WO2003095223A1 true WO2003095223A1 (fr) 2003-11-20

Family

ID=29416760

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2003/005903 WO2003095223A1 (fr) 2002-05-10 2003-05-12 Support d'envoi de carte, dispositif de pliage de support d'envoi de carte, systeme d'impression et programme de commande

Country Status (3)

Country Link
JP (1) JPWO2003095223A1 (fr)
AU (1) AU2003235221A1 (fr)
WO (1) WO2003095223A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH1170945A (ja) * 1997-08-28 1999-03-16 Dainippon Printing Co Ltd メールフォーム
JPH11348464A (ja) * 1998-06-08 1999-12-21 Toppan Forms Co Ltd Ｉｄカード付き申込書作成システム
JP2002108924A (ja) * 2000-09-29 2002-04-12 Dainippon Printing Co Ltd 情報選択装置とその方法および情報提供装置

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH1170945A (ja) * 1997-08-28 1999-03-16 Dainippon Printing Co Ltd メールフォーム
JPH11348464A (ja) * 1998-06-08 1999-12-21 Toppan Forms Co Ltd Ｉｄカード付き申込書作成システム
JP2002108924A (ja) * 2000-09-29 2002-04-12 Dainippon Printing Co Ltd 情報選択装置とその方法および情報提供装置

Also Published As

Publication number Publication date
AU2003235221A1 (en) 2003-11-11
JPWO2003095223A1 (ja) 2005-09-08

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