WO2003012709A1 - Procede et systeme de mediatisation d'informations pour la cooperation avec un reseau et carnet de grattage pour la cooperation avec un reseau - Google Patents

Procede et systeme de mediatisation d'informations pour la cooperation avec un reseau et carnet de grattage pour la cooperation avec un reseau Download PDF

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Publication number
WO2003012709A1
WO2003012709A1 PCT/JP2002/007489 JP0207489W WO03012709A1 WO 2003012709 A1 WO2003012709 A1 WO 2003012709A1 JP 0207489 W JP0207489 W JP 0207489W WO 03012709 A1 WO03012709 A1 WO 03012709A1
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WO
WIPO (PCT)
Prior art keywords
scratch
user
campaign
book
network
Prior art date
Application number
PCT/JP2002/007489
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English (en)
Japanese (ja)
Inventor
Yoshimasa Muroi
Original Assignee
Internet Number Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Internet Number Corporation filed Critical Internet Number Corporation
Publication of WO2003012709A1 publication Critical patent/WO2003012709A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to internet-linked information mediation technology, and is particularly applied to publishing using a scratch book having a plurality of scratch portions for each advertiser or each campaign plan, internet-linked market research, and a net-linked electronic advertisement system. Regarding effective technology. Background art
  • This scratch lot is, for example, a scratch-type lottery in which the character "hit,” or “losing” is hidden in the scratch portion, or the same symbol is aligned to make a hit. Then, if the scratched part is scratched, peeled off, heated, etc., and the characters hidden in this part are "round", or if the same symbols are aligned, prizes and other benefits will be provided ing.
  • This interlocking system is, for example, a system in which a scratch lot whose number is hidden in a scratch portion is interlocked with a database connected to the Internet.
  • a user scratches, peels off, or warms the scratched part of a scratch lot, accesses a client site on the Internet using the number hidden in this part, and inputs attribute information to the user.
  • the system is designed to receive benefits such as prizes to selected people, store attribute information in a database, and utilize this user attribute information. Disclosure of the invention
  • Scratch lottery is a single-unit type and does not have any potential for interlocking with a database. In other words, in the scratch lottery, you can see the “hits” or “misses” for each sheet, and this is the end of the process of providing prizes and other benefits to the "hits”. Therefore, the information of the person whose "scratch lot" is "at” and "out” is not stored in the database.
  • the linked system between the scratch lot and the database is a single-event type and has no continuity.
  • Scratch Lottery is distributed at events where a large number of people gather, many people access the Internet with the number of Scratch Lottery, and selected people receive benefits such as prizes.
  • the present inventor has paid attention to the linked system between the scratch lot and the database as described in the above (2), and has developed a single system so that the scratch lot has continuity. I came up with the idea of converting the scratched lottery book into a single book.
  • an object of the present invention is to collect the scratch data in a scratch book, thereby encouraging the user's continuous participation, continuously obtaining the marketing data, and realizing the collection of the marketing data with higher accuracy.
  • An object of the present invention is to provide a network-linked information mediation technology that can be used.
  • the present invention makes it possible to (1) link a database system and a scratch lottery number to immediately grasp the application status and obtain marketing data. Enhancement in book format encourages continuous participation and more accurate It enables access to keting data, and also allows advertisers or campaign planners to add time-series elements to the measurement of advertising effectiveness, and facilitates comparison and cooperation with other companies. Things. That is, the network-linked information intermediation method according to the present invention provides a scratch book having a plurality of scratch portions having numbers corresponding to the network addresses of each advertiser or each campaign plan, and a user constructed on the network. It is realized in a configuration having a terminal, a server, and a database, and has the following steps.
  • the user inputs the ID of the scratch book obtained by the user through the user terminal, registers the ID and the user's personal attribute information in the database, and registers each of the numbers of the plurality of scratch portions of the scratch book with the number of scratch portions.
  • authenticate the identification ID and the number of the scrapbook through the server inform the user of the prize hit information through the user terminal, and use the number to correspond to each advertiser or campaign. It is converted to the network address of the project through the server, and the personal attribute information of the user and the winning information of the prize are provided to each advertiser or the planner of each campaign plan, and when the winning information of the prize is hit, Users receive awards from each advertiser or planner of each campaign plan The receive.
  • the advertiser or each campaign plan has a database, and the application trend in the time series of the user, which is repeated by the number of scratches, is continuously measured. It is intended to be obtained at
  • the database for each advertiser or each campaign plan obtains application trends along the user's chronological order for each advertiser or each campaign plan, and traverses across multiple advertisers or each campaign plan. Cross tabulation is used.
  • the network-linked information mediation system includes a scratchpick, a user terminal, a server, and a data server constructed on a network.
  • Database each of which has the following characteristics.
  • the scratch book has a number of scratch parts with numbers corresponding to the network addresses of each advertiser or campaign plan.
  • the user terminal inputs the identification ID of the scratch book obtained by the user, repeatedly inputs the numbers of the plurality of scratch portions of the scratch book by the number of scratch portions, and inputs the prize hit information to the user.
  • Tell The server authenticates the ID and number of the ScratchPook, converts each number to the corresponding network address of each advertiser or each campaign, and the user's personal attribute information and prizes. And provide the relevant information to each advertiser or campaign planner.
  • the database registers the identification ID and the user's personal attribute information.
  • the network-linked scratch book according to the present invention is used in conjunction with a network in which a user terminal, a server, and a database are established, and has a number corresponding to a network address of each advertiser or each campaign. It has a plurality of scratches and is used as follows.
  • the identification ID of the scratch book obtained by the user is entered through the user terminal, the identification ID and the user's personal attribute information are registered in the database, and each of the number of scratch parts in the scratch book is the number of scratch parts.
  • the ID and number of the Scratch Book are authenticated through the server, and the prize hit information is transmitted to the user through the user terminal, and each of the numbers corresponds to
  • the information is converted to the network address of the advertiser or each campaign through the server, and the user's personal attribute information and the information on the award of the prize are provided to each advertiser or the organizer of each campaign, and the prize If this is the case, the user will be notified by each advertiser or each campaign company. Ru receive prizes from the organizer.
  • FIG. 1 is a network-linked information intermediary according to an embodiment of the present invention.
  • FIG. 2 is a configuration diagram of the embodiment of the present invention.
  • FIG. 3 is an explanatory diagram showing a scratch puck
  • FIG. 3 is a flow chart showing a net-linked information mediating method in the network-linked information mediating system according to one embodiment of the present invention.
  • FIG. 1 is a block diagram showing a network-linked information intermediary system according to an embodiment of the present invention
  • FIG. 2 is an explanatory diagram showing a scratch-pick in the network-linked information intermediary system of this embodiment
  • FIG. It is a flowchart which shows the information mediation method.
  • the network-linked information mediation system includes, for example, a scratch book 1 used in conjunction with the Internet as an example of a network, a user terminal 2 and a server built on the Internet. 3 and database 4, and a database 5 for campaigns for each advertiser or each campaign plan.
  • the user terminal 2 is used on the user side
  • the server 3, the database 4, and the campaign database 5 are managed by the system provider, and from the campaign database 5, each advertiser or client Information is provided to the organizers of each campaign.
  • the Scratch Book 1 is a book that summarizes the client-scratched lottery with advertisements in a book format, and has a plurality of scratch portions with numbers corresponding to the network addresses of each advertiser or campaign plan. .
  • the number may be, for example, "http: // on the winning ad campaign page for Advertiser A or Campaign B. www.abcde.co.jp/ABCDE/ "to convert long and complex network addresses to simple multi-digit numbers such as" 1 2 3 4 "(and possibly even small symbols).
  • This scratch book 1 is, for example, a system organizer size (110 mm X 180 mm) close to a pocket size, or a CD / CDROM size (120 mm X 140 mm), and consists of pages such as front and back covers, table of contents, instructions for use, scratch pages, new site introductions, special articles, and net advertisements.
  • the first form is not limited to this, but may be a daily format or a magazine appendage (pick-in-pook) format.
  • the scratch page of Scratch Book 1 is divided into two parts, one at a time, and the product title to be advertised by the client.
  • a copy area 13 and a scratch area 14 for scratching are provided, and access method, gift information, etc. are described.
  • This scratch page is not limited to splitting into two pages.It can be used to display one client's advertisement on one page, three or more clients on one page, and more than one client on one page. It is also applicable to the case of displaying an advertisement of the above.
  • For the scratch page it is also possible to collect the scratch part into one or two pages, or to indicate the advertisement on each page or the scratch part linked to the campaign planning.
  • the user terminal 2 is a terminal device for a user to access a site on the Internet using a browser or to input and display information, and to input an identification ID of the scratch book 1 obtained by the user. It is used for repeatedly inputting the numbers of the plurality of scratch areas 14 of the scratch book 1 by the number of the scratch areas 14 or for notifying the user of the prize winning information.
  • the user terminal 2 includes, for example, a mobile phone, a personal computer (a liquid crystal display, a desk, etc.). All types of terminals that can be connected to the Internet, such as top-type and notebook-type devices, PDAs, clocks with communication functions, car navigation systems, and Internet-connected televisions, are used.
  • the server 3 is a server that accepts access from the user terminal 2 by a user and performs an interface function with the database 4 used in the system, such as a number conversion, a user authentication, a user registration, an improper inquiry, and a result notification. Yes, it authenticates the ID and number of Scratch Book 1, converts the number to the corresponding network address of each advertiser or each campaign plan, and converts the user's personal attribute information and prize hit information to each. It is used for providing to advertisers or planners of each campaign plan.
  • the database 4 is a database (DB) for storing various data used in the system, and is used for registering the identification ID of the scratch book 1 and personal attribute information of the user.
  • This database 4 includes a ma / nan database 4a, a user database 4b, and a scratch database 4c.
  • the number database 4a is for storing numbers corresponding to the network addresses of the advertisers or the campaign planning that are clients of the scratch book 1.
  • the user database 4b is for storing the identification ID of the scratch book 1 and personal attribute information such as the user's name and contact information.
  • the scratch database 4c is for storing scratch prizes and hit information.
  • the number database 4a can be shared with the campaign database 5.
  • the campaign database 5 is a database (DB) for storing various data provided to the advertiser or the campaign planning.
  • DB database
  • Application trends along the line can be continuously obtained, and at this time each advertiser or each campaign plan is obtained separately, and cross-tabulation is performed across multiple advertisers or each campaign plan. Can do Has become.
  • FIG. 3 a description will be given of a processing flow of an example of a network-linked information mediating method in the network-linked information mediating system of the present embodiment.
  • a scratch book having 30 scratch pages equivalent to a daily portion of a month (3 days) will be described as an example.
  • the number of scratch pages can be changed in various ways, for example, on a weekly basis in addition to the daily one-month.
  • the user obtains the scratch book 1.
  • This scratch book 1 is sold or distributed free of charge at retail stores such as bookstores, convenience stores, and stores, for example.
  • Step S 2 Appearance of personal ID number due to scratch
  • the user scratches, peels off, or warms the scratch area 14 where the identification ID of the obtained scratch book 1 is hidden. Recognize the identification ID.
  • the identification ID of this scratch book 1 is, for example, a number assigned to each of a plurality of scratch books 1 by a specific number band, a sequential number according to the number of digits, or a unique code according to a certain rule. This is the user's personal ID number
  • the user accesses the portal site managed by the server 3 through the user terminal 2 and inputs and registers the personal ID number of the user recognized in step S2.
  • the personal ID number of this user is stored in the user database 4 b c
  • Step S 4 The user registers personal ID number and, for the first time only, inputs personal attribute information such as user name and contact information.
  • the user's personal attribute information is stored in the user database 4b.
  • Step S5 Today's Number Appears Due to Today's Scratch (Step S5) The user scratches or peels off the scratch page 14 on which the today's (first day) scratch page number in Scratch Book 1 is hidden. Recognize the number hidden in this part by warming.
  • the user accesses the portal site managed by the server 3 through the user terminal 2 and inputs and registers the today's scratch page number recognized in step S5.
  • the server 3 authenticates the user's personal ID number and the number of today's scratch page, and determines whether or not the user is himself.
  • the server 3 After authenticating the identity of the user, the server 3 sends the user terminal 2 a "hit” or a "miss” based on the scratch prize and the winning information stored in the scratch database 4c. Display to inform the user of the prize.
  • step S6 the portal site of the step S6 by the appearance of today's number by the today's scratch of the step S5.
  • ID in step S7 ⁇ Scratch Nampa one authentication, and notification of round / out of step S8 is performed repeatedly.
  • Step S10 Providing User Attribute Information and Prize Winning Information
  • the server 3 checks the number of network addresses and numbers for each advertiser or campaign planned in the number database 4a. Correspondence Based on the information, each number is converted to the network address of the corresponding advertiser or campaign project, and the user's access log is converted from the canonical database 5 into personal attribute information and prize hit information. Provide to advertisers or campaign planners. In the campaign database 5, application trends along the user's timeline are obtained for each advertiser or campaign.
  • Each advertiser or campaign planner sends out the prize to the user whose winning information is "per".
  • the user receives this prize.
  • the prizes may include, for example, promotional campaign sample products such as new products sponsored by each advertiser. In this case, it is possible to obtain marketing data of the sample products.
  • cross-aggregation is performed across multiple advertisers or campaign plans, and the user's advertisers A, B, C, D, or each advertiser's campaign You can know the marketing situation for the project. The result of this aggregation is stored in the crosstab database 6.
  • the continuity of the marketing data can be realized by combining the books into the book-type scrapbook 1.
  • more accurate marketing data can be collected for each individual user.
  • the scratch book 1 used in conjunction with the Internet, the user terminal 2, the server 3, and the Database 4 or database for campaigns per advertiser or campaign plan
  • the combination of such scan 5 it is possible to obtain the following effects c
  • Scratch lottery hit Z loss is directly connected to database 4 so that the hit / miss can be immediately recognized on the spot, and user attributes and trends can be immediately reflected in database 4 and scratch lot picking This makes it possible to obtain such data continuously, that is, in units of daily, weekly, etc. in chronological order.
  • Scratchbook 1 linked to database 4 on the Internet makes it possible to obtain marketing data across a number of advertisers or campaigns across participating companies.
  • the network-linked information mediating method and system and the network-linked scratch book according to the present invention are based on publishing using a scratch book having a plurality of scratch portions for each advertiser or each campaign plan. It is useful for internet-linked market research, online-linked electronic advertising systems, etc.Especially, by gathering scratch lots into scratch books, users are encouraged to participate continuously, marketing data is continuously obtained, and more accurate It can be widely applied to network-linked information mediation technology that can achieve high marketing data collection.

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Abstract

L'invention concerne un procédé de médiatisation d'informations pour la coopération avec un réseau, pouvant inciter un utilisateur à fournir et à acquérir continuellement des données de marketing, et permettant ainsi de recueillir des données de marketing hautement précises. Un système de médiatisation pour la coopération avec un réseau comprend un carnet de grattage utilisé pour la coopération avec l'Internet, un terminal d'utilisateur, un serveur, une base de données construite sur l'Internet, ainsi qu'une base de données pour une campagne de chaque publicitaire ou de chaque plan de campagne concernés. Ce carnet de grattage est un carnet présentant une pluralité de zones à gratter d'un numéro correspondant à une adresse de réseau d'un publicitaire ou d'un plan de campagne. Selon les étapes S1 à S12, l'apparition du numéro du jour lors du grattage du jour, l'enregistrement du numéro du jour lors de l'accession à un site portail, la vérification de la correspondance entre le numéro ID et le numéro à gratter, et une notification de correspondance/blanc sont répétés un nombre de fois identique au nombre de zones à gratter du carnet de grattage.
PCT/JP2002/007489 2001-07-31 2002-07-24 Procede et systeme de mediatisation d'informations pour la cooperation avec un reseau et carnet de grattage pour la cooperation avec un reseau WO2003012709A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2001231504A JP2003044652A (ja) 2001-07-31 2001-07-31 ネット連動情報仲介方法およびシステム、ならびにネット連動スクラッチブック
JP2001-231504 2001-07-31

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WO2003012709A1 true WO2003012709A1 (fr) 2003-02-13

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JP (1) JP2003044652A (fr)
CN (1) CN1549984A (fr)
WO (1) WO2003012709A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0982056A2 (fr) * 1998-08-26 2000-03-01 Hitachi, Ltd. Carte à puce, terminal et système de gestion de services
JP2000231548A (ja) * 1999-02-08 2000-08-22 Nec Corp データ分類装置、データ分類方法およびデータ分類用プログラムを記録した記録媒体
JP2001063257A (ja) * 1999-08-25 2001-03-13 Dainippon Printing Co Ltd スクラッチ印刷物
JP2001109825A (ja) * 1999-10-14 2001-04-20 Toppan Printing Co Ltd 抽選システム及び方法並びに抽選プログラムを記録した記録媒体

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH1166152A (ja) * 1997-08-12 1999-03-09 Asutaritsuku:Kk 商品流通システム

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0982056A2 (fr) * 1998-08-26 2000-03-01 Hitachi, Ltd. Carte à puce, terminal et système de gestion de services
JP2000231548A (ja) * 1999-02-08 2000-08-22 Nec Corp データ分類装置、データ分類方法およびデータ分類用プログラムを記録した記録媒体
JP2001063257A (ja) * 1999-08-25 2001-03-13 Dainippon Printing Co Ltd スクラッチ印刷物
JP2001109825A (ja) * 1999-10-14 2001-04-20 Toppan Printing Co Ltd 抽選システム及び方法並びに抽選プログラムを記録した記録媒体

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
"Benri Joho", 25 June 2000, LOCUS CORP., article "Online shopping & auction o yatte miyo'!", pages: 121, XP002961772 *

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CN1549984A (zh) 2004-11-24

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