WO2001044997A1 - Mesure d'audience sur reseau de communication - Google Patents
Mesure d'audience sur reseau de communication Download PDFInfo
- Publication number
- WO2001044997A1 WO2001044997A1 PCT/FR2000/000259 FR0000259W WO0144997A1 WO 2001044997 A1 WO2001044997 A1 WO 2001044997A1 FR 0000259 W FR0000259 W FR 0000259W WO 0144997 A1 WO0144997 A1 WO 0144997A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- communication network
- information
- data
- measuring activity
- network according
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/16—Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]
- H04L69/161—Implementation details of TCP/IP or UDP/IP stack architecture; Specification of modified or new header fields
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/04—Network management architectures or arrangements
- H04L41/046—Network management architectures or arrangements comprising network management agents or mobile agents therefor
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/16—Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
- H04L43/0876—Network utilisation, e.g. volume of load or congestion level
- H04L43/0894—Packet rate
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/22—Parsing or analysis of headers
Definitions
- the present invention relates to the field of audience measurement on open computer networks of the Internet type or possibly closed of intranet or extranet type, and more generally on any type of computer network.
- the invention more particularly makes it possible to collect, store and analyze operations related to the use of the computer network on an individual terminal, in particular a computer, but also any equipment equipped with access to a computer network.
- PCT patent W09826529 describes a measurement system which records the use of online and offline services via interactive service devices. We measure in particular access to home pages, advertisements and other resources.
- the means used consist in the use of activity recording sorting between the different types of actions carried out by the user then a preprocessing of the data received according to their type.
- US Patent 5,675,510 describes an audience measurement system making it possible to memorize certain actions performed by the user.
- the patented system measures and transmits information related to the use of a computer through an activity log. This journal understands the data linked to predetermined events and makes it possible to know the programs and the functions of communications launched by the user. This information is then analyzed to determine the user's usage habits.
- This method uses activity logs and messages used by the operating system internally to determine which resources are being used. It has the main disadvantage of depending on the operating system and giving access to a limited number of Information.
- the invention makes it possible to improve the methods for collecting reliable information concerning the use of the Internal on a terminal.
- the invention makes it possible to study all the types of communication linked to a computer network such as the Internet, in particular the web, electronic mail, live communications, multimedia data transfers, games and any other standardized protocol or communication owner using packet information transfer using the TCP / IP protocol.
- the invention also makes it possible to facilitate the establishment of panels of individual users in order to improve the quality of the audience studies carried out for any type of actor using an open or closed communication network.
- the TCP / IP protocol When connected to the Internet, information transmitted using the TCP / IP protocol is intercepted by a specific program. This information is processed independently of the operating system and the software used to connect. Specific means then make it possible to filter and decode this information in order to identify information using the HTTP, SMTP, POP3 protocols or any other standardized or proprietary protocol used on the computer network.
- the invention thus makes it possible to intercept this information in the network layer of the operating system, the invention easily applies to any mobile terminal such as the mobile telephone.
- the TCP / IP packets are intercepted and memorized in a specific activity log containing any information that may be useful for studying user behavior. This additional information consists, for example, of a time stamp, identification of the terminal, identification of the user or software in action.
- each panelist is then provided with an application file for the processing of the information collected.
- This application allows the interception of data related to the panelist. It can be installed either on its terminal or on a specific server.
- the system according to the invention also uses implementation tools allowing the installation of the measurement application, means of encoding and compression of the data used for the activity log, means of transfer specific to the log. activity as well as means of identifying the user.
- Data encoding and compression reduce the memory space occupied by activity logs and improve the security of the information contained in these logs.
- the data collected can be transmitted to one or more servers. These data are decoded and decompressed, then undergo statistical processing to extract useful information and create analysis reports on the use of terminals. The transfer of this data can be carried out according to a specific programming, periodically, or according to individual requests.
- the objective is to provide the keys to understanding the behavior of Internet users.
- the use of the network (Web, mail and other uses) is analyzed in its different components (frequency of use, time spent, breakdowns between uses, type of attachment for e-garlic %) by categories of Internet users (and in particular by PMG distribution: Small - Medium - Large Internet users).
- the invention offers the possibility of cross-sorting between Small-Medium-Large Internet users for each use of the network, crossing the characteristics of Internet users (age, sex, PCS ...) with all the uses they make of the network.
- the method according to the invention provides results in their marketing procedures, in particular in the optimization of recruitment and loyalty plans.
- the process allows the analysis of the weight of each sector of activity on the Web (banking, finance, car manufacturers, transport, entertainment ...) and of the journey of Internet users between sectors: page views, time spent, number of sessions .
- the audience of the main sites can be measured by two categories of audience indicators.
- the first category contains the unit indices: coverage rate (number of visitors " ⁇ unique per month), frequency, average number of days of connection, single pages or different views, display of pages, time spent on a site, total time spent on sites, share of web activity within sessions ...
- the second category includes composite indices. These indices synthesize the coverage and the different unit indices Gross Day Point, Gross Session Point, Gross Page Point, Gros Display Point, Gross Duration Point. These indicators are monitored for sites with a significant audience (by domain names and by sites: grouping of domains), and by sectors
- the invention makes it possible to offer, by a secure web application, a generic data analysis tool. It offers possibilities for cross-referencing the socio-demographic characteristics of Internet users (age, sex, PCS, etc.) and behavioral characteristics (sites visited, number of emails, etc.) with the audience of the sites. It makes it possible to establish audience reports for sites or domains and for different uses of the Internet or a computer network.
- the method according to the invention comprises a step of specifying a subset of equipped terminals which can be the subject of a generic measurement or limited to a particular population.
- the method according to this variant comprises a step of acquiring information relating to the data exchanged between the communication network and said subset of terminals only, and a subsequent step of analyzing the information collected to provide data representative of the activity of the subset of equipment connected to the communication network.
- the information collected by the server on the terminals comprises, in addition to the header of each packet sent or received by the terminal, an identifier of the users of said terminal.
- the method according to this other variant comprises a subsequent step of segmenting the data as a function of said identifier, by comparison of each information received by the server with a database containing the table of assignment of identifiers. This database constitutes an exclusive panel allowing to target the study.
Landscapes
- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Computer Security & Cryptography (AREA)
- Computer Hardware Design (AREA)
- General Engineering & Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Computer And Data Communications (AREA)
- Data Exchanges In Wide-Area Networks (AREA)
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU23024/00A AU2302400A (en) | 1999-12-14 | 2000-02-03 | Audience measurement in a communication network |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR99/15758 | 1999-12-14 | ||
FR9915758A FR2802368B1 (fr) | 1999-12-14 | 1999-12-14 | Mesure d'audience sur reseau de communication |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2001044997A1 true WO2001044997A1 (fr) | 2001-06-21 |
Family
ID=9553242
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/FR2000/000259 WO2001044997A1 (fr) | 1999-12-14 | 2000-02-03 | Mesure d'audience sur reseau de communication |
Country Status (4)
Country | Link |
---|---|
US (1) | US20030115586A1 (fr) |
AU (1) | AU2302400A (fr) |
FR (1) | FR2802368B1 (fr) |
WO (1) | WO2001044997A1 (fr) |
Cited By (1)
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US10482488B2 (en) * | 2003-09-10 | 2019-11-19 | Target Brands, Inc. | Identifying and dispensing special offers based on current and/or past transactions |
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WO2001052462A2 (fr) | 2000-01-12 | 2001-07-19 | Jupiter Media Metrix, Inc. | Systeme et procede permettant d'estimer la prevalence du contenu numerique sur le world-wide-web__ |
CA2456962C (fr) * | 2001-08-16 | 2012-01-17 | Samuel T. Barone, Jr. | Consignation et surveillance de donnees numeriques dans un systeme tvi |
CA2456984C (fr) * | 2001-08-16 | 2013-07-16 | Goldpocket Interactive, Inc. | Systeme de suivi de television interactive |
US7239981B2 (en) * | 2002-07-26 | 2007-07-03 | Arbitron Inc. | Systems and methods for gathering audience measurement data |
US7627872B2 (en) | 2002-07-26 | 2009-12-01 | Arbitron Inc. | Media data usage measurement and reporting systems and methods |
US7349827B1 (en) | 2002-09-18 | 2008-03-25 | Doubleclick Inc. | System and method for reporting website activity based on inferred attribution methodology |
US7085682B1 (en) * | 2002-09-18 | 2006-08-01 | Doubleclick Inc. | System and method for analyzing website activity |
CA2543017C (fr) | 2003-10-17 | 2013-11-26 | Nielsen Media Research, Inc. | Systeme de mesure de l'audimat polyvalent portable |
GB2409305A (en) * | 2003-12-19 | 2005-06-22 | Whistonbrook Technologies Ltd | System to collect market research information |
US8023882B2 (en) * | 2004-01-14 | 2011-09-20 | The Nielsen Company (Us), Llc. | Portable audience measurement architectures and methods for portable audience measurement |
KR101583268B1 (ko) | 2006-03-27 | 2016-01-08 | 닐슨 미디어 리서치 인코퍼레이티드 | 무선통신장치에 표현되는 미디어 컨텐츠의 미터링 방법 및 시스템 |
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US20080221968A1 (en) * | 2007-03-07 | 2008-09-11 | Tamara Gaffney | Method and system for interacting with users of portable devices |
US10169781B1 (en) | 2007-03-07 | 2019-01-01 | The Nielsen Company (Us), Llc | Method and system for generating information about portable device advertising |
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US8321556B1 (en) | 2007-07-09 | 2012-11-27 | The Nielsen Company (Us), Llc | Method and system for collecting data on a wireless device |
US20100281389A1 (en) * | 2007-10-29 | 2010-11-04 | Hutchinson Kevin P | System for measuring web traffic |
US7752308B2 (en) * | 2007-10-30 | 2010-07-06 | Hutchinson Kevin P | System for measuring web traffic |
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US8503991B2 (en) * | 2008-04-03 | 2013-08-06 | The Nielsen Company (Us), Llc | Methods and apparatus to monitor mobile devices |
US9667365B2 (en) | 2008-10-24 | 2017-05-30 | The Nielsen Company (Us), Llc | Methods and apparatus to perform audio watermarking and watermark detection and extraction |
US8359205B2 (en) | 2008-10-24 | 2013-01-22 | The Nielsen Company (Us), Llc | Methods and apparatus to perform audio watermarking and watermark detection and extraction |
CA2761391A1 (fr) | 2009-05-08 | 2010-11-11 | Zokem Oy | Systeme et procede d'analyse de donnees comportementales et contextuelles |
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US8340685B2 (en) | 2010-08-25 | 2012-12-25 | The Nielsen Company (Us), Llc | Methods, systems and apparatus to generate market segmentation data with anonymous location data |
US8315620B1 (en) | 2011-05-27 | 2012-11-20 | The Nielsen Company (Us), Llc | Methods and apparatus to associate a mobile device with a panelist profile |
US9124920B2 (en) * | 2011-06-29 | 2015-09-01 | The Nielson Company (Us), Llc | Methods, apparatus, and articles of manufacture to identify media presentation devices |
US10083459B2 (en) | 2014-02-11 | 2018-09-25 | The Nielsen Company (Us), Llc | Methods and apparatus to generate a media rank |
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US9325654B2 (en) | 2014-02-28 | 2016-04-26 | Aol Inc. | Systems and methods for optimizing message notification timing based on electronic content consumption associated with a geographic location |
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-
1999
- 1999-12-14 FR FR9915758A patent/FR2802368B1/fr not_active Expired - Fee Related
-
2000
- 2000-02-03 AU AU23024/00A patent/AU2302400A/en not_active Abandoned
- 2000-02-03 WO PCT/FR2000/000259 patent/WO2001044997A1/fr active Application Filing
-
2001
- 2001-06-21 US US10/148,370 patent/US20030115586A1/en not_active Abandoned
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US5862335A (en) * | 1993-04-01 | 1999-01-19 | Intel Corp. | Method and apparatus for monitoring file transfers and logical connections in a computer network |
US5710884A (en) * | 1995-03-29 | 1998-01-20 | Intel Corporation | System for automatically updating personal profile server with updates to additional user information gathered from monitoring user's electronic consuming habits generated on computer during use |
US5787253A (en) * | 1996-05-28 | 1998-07-28 | The Ag Group | Apparatus and method of analyzing internet activity |
WO1998026541A1 (fr) * | 1996-12-13 | 1998-06-18 | 3Com Corporation | Controle a distance reparti ameliore pour reseaux |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US10482488B2 (en) * | 2003-09-10 | 2019-11-19 | Target Brands, Inc. | Identifying and dispensing special offers based on current and/or past transactions |
Also Published As
Publication number | Publication date |
---|---|
US20030115586A1 (en) | 2003-06-19 |
FR2802368A1 (fr) | 2001-06-15 |
FR2802368B1 (fr) | 2002-01-18 |
AU2302400A (en) | 2001-06-25 |
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