WO2001041033A2 - Systeme publicitaire pour points de vente - Google Patents

Systeme publicitaire pour points de vente Download PDF

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Publication number
WO2001041033A2
WO2001041033A2 PCT/US2000/042419 US0042419W WO0141033A2 WO 2001041033 A2 WO2001041033 A2 WO 2001041033A2 US 0042419 W US0042419 W US 0042419W WO 0141033 A2 WO0141033 A2 WO 0141033A2
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WO
WIPO (PCT)
Prior art keywords
advertisement
customer
point
sale
display
Prior art date
Application number
PCT/US2000/042419
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English (en)
Other versions
WO2001041033A3 (fr
Inventor
Bruce A. Franklin
Don A. Mccormick
Original Assignee
E-Pos! Marketing Company
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by E-Pos! Marketing Company filed Critical E-Pos! Marketing Company
Priority to CA002393455A priority Critical patent/CA2393455A1/fr
Priority to MXPA02005519A priority patent/MXPA02005519A/es
Priority to AU39716/01A priority patent/AU3971601A/en
Publication of WO2001041033A2 publication Critical patent/WO2001041033A2/fr
Publication of WO2001041033A3 publication Critical patent/WO2001041033A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to a point-of-sale advertisement display system and method. Specifically, the invention relates to a system and method for modifying an advertisement on an electronic display at a point-of-sale location using a customer's profile obtained from a customer card, the products being purchased by the customer, or a date and time criteria. A combination of these factors may also be used to modify the advertisements displayed.
  • the period of time during the point-of-sale experience provides a potent opportunity to focus advertising on the individual customer.
  • information about the customer may be obtained. For example, the customer's buying habits and preferences are known by the items presently being purchased.
  • a business may issue customer cards used to track information regarding the kinds of products the customer typically will purchase, income, family status, or other information.
  • a store can use this information to serve the customer better and provide targeted and more effective advertising geared towards the individual customer's buying
  • coupon-printing system involves printing coupons on the backside of the store receipt or on a separate coupon printer that relate or correspond to the items purchased.
  • U.S. Patent No. 4,910,672 to Off et al. and U.S. Patent No. 4,723,212 to Mindrum et al. Off et al. teach a system that monitors the purchases of the customer for items that trigger the creation of a coupon. Once an item triggers the creation of a coupon, at least one associated "coupon deal record" is retrieved, and a coupon will be printed subject to a predetermined maximum number of coupons per transaction.
  • the system also validates coupons presented by the customer for redemption, compares those coupons to the items purchased and insures that the coupon has not expired.
  • Another coupon-printing system is disclosed in U.S. Patent No. 5,832,457 to O'Brien et al.
  • the O'Brien et al. system prints coupons according to a.pre-selected combination of information, including present and past shopping behavior of a customer, and customer supplied data obtained from a customer identification database. Once the pre-selected conditions are satisfied, a coupon is printed.
  • Coupons are limited in their capability to motivate a customer's buying habits in the same manner as effective advertising. Therefore, simply providing a coupon to a customer does not fully take advantage of the information known about the particular customer at the point- of-sale. Therefore, the conventional coupon-printing system does not adequately optimize the potential for directed advertising.
  • a point-of-sale advertisement system that presents a compelling and easily remembered advertisement to a customer.
  • a graphical advertisement system that is integrated with the present application used by large supermarkets, for example, IBM's 4690 supermarket application or the like.
  • a point-of-sale system comprising a central host computer (also called an Ad JukeboxTM), a retail store host computer, a store controller for each store associated with each retailer, and a terminal application at each point-of-sale.
  • a central host computer also called an Ad JukeboxTM
  • Each point-of-sale location also includes a card scanner, a product scanner, a cash register, and at least one display.
  • the central host computer stores a variety of databases: a store/lane database, an ad database, group databases, and playlists.
  • the central host computer also stores a playlist builder.
  • the store/lane database stores information corresponding to individual stores and the number and types of lanes in that store. For example, a store may have 12 regular check-out lanes, an express lane and a deli counter lane.
  • the group databases include customized information for a specific retailer.
  • Group databases may comprise, for example, "groups" of stores, and specific lanes in that group of stores.
  • a group database may consist of all grocery stores in California at beach-front areas, and all the express lanes in those stores.
  • the group database structure is determined by the retailer and is customizable in a variety of different forms.
  • the playlists include advertisements for a particular group and when the advertisements are displayed.
  • the playlists include advertisement display criteria. For example, a playlist will include criteria to display a particular advertisement based on the date and time, the purchase of a triggering item, or the demographics or profile of the customer (if a customer card is used). A combination of these factors may be used to determine which advertisement from the playlist will be displayed at what time.
  • the playlist builder creates playlists on a lane-by-lane basis using a predetermined schedule, such as, for example, daily, weekly, or monthly.
  • the playlist building schedule is customizable by the individual stores.
  • the central host computer stores and runs the playlist builder that builds the customized playlists for each check-out lane.
  • the built playlists are downloaded to the retail store controller.
  • the store controller includes a playlist reader that will read the playlists and instruct the terminal application regarding what advertisements to display at an individual lane.
  • the point-of-sale advertisement system of the present invention consider a customer in a supermarket check-out lane. When the customer arrives at the cashier's location, the customer card may be "swiped" on a standard card reading system that is well known to those in the art.
  • the point-of-sale advertisement system first displays an advertisement according to a customer profile if a customer card is used near the beginning of the transaction. It is estimated that a typical store check-out experience lasts between 30 seconds and 2 Vi minutes. Therefore, if the customer card is "swiped" near the beginning of the transaction, the terminal application informs the store controller that a customer card has been used. The playlist reader on the store controller will then read the playlist for that lane. If the playlist reader is built to present an advertisement based on a customer profile, the customer profile is retrieved from a database, and an advertisement that is chosen according to the profile demographics is shown for the duration of the check-out experience.
  • the terminal application searches for items purchased that trigger the retrieval of an advertisement. Some items will be programmed to correspond to an advertisement that will appeal to the customer purchasing the item. If such a "triggering" item is purchased, the terminal application will inform the store controller of that item, and request from the playlist reader which advertisements to display. The playlist reader will read the playlist for that lane and inform the terminal application regarding the chosen advertisement to display based on the triggering item purchased.
  • the triggering factor may be the SKU of the purchased item; in which case the playlist reader 54 will check to determine if the SKU will correspond to a particular advertisement in the playlist 20.
  • the advertisement is displayed for the remainder of the check-out experience. If the customer does not use a customer ⁇ ard or purchase a triggering item, an advertisement based on the date and time of the purchase is displayed throughout the entire transaction.
  • FIG. 1 illustrates an overview of the hardware components used in the present invention
  • FIG. 2 illustrates the hardware and software components used at the point-of-sale
  • FIG. 3 illustrates a flow diagram for a software algorithm according to the first embodiment of the present invention
  • FIG. 4 illustrates the database structure for the playlists
  • FIG. 5 illustrates the database structure for the store/lane database
  • FIG. 6 illustrates the data structure for the advertisement database
  • FIG. 7 illustrates the database structure for the group database
  • FIG. 8 illustrates the preferred embodiment of the display.
  • the point-of-sale advertising system 10 comprises a network of computer systems connected via the Internet 34, hardware associated with point-of-sale, and a software program operating on the computer network and at the point-of-sale for controlling the display of advertisements.
  • a central host computer 12 communicates with at least one retail store controller or host computer 40, a store controller 46 and at least one point-of-sale register 50.
  • the central host computer 12 is a centralized computer server and may be an IBM AS-400, RS/6000, IBM Systems 390 computer, or some other similar host computer system.
  • the central host computer 12 operates a retail store application such as IBM's 4680-4690 "Supermarket Application” or the 4680-4690 "General Sales Application” (GSA) running on top of IBM's 4690 retail operating system.
  • a retail store application such as IBM's 4680-4690 "Supermarket Application” or the 4680-4690 "General Sales Application” (GSA) running on top of IBM's 4690 retail operating system.
  • GSA General Sales Application
  • the central host computer 12 runs a playlist builder 28, also known as the Ad JukeboxTM.
  • Ad JukeboxTM also known as the Ad JukeboxTM.
  • the playlist builder 28 and other software disclosed herein is developed and programmed using JAVA.
  • the central host computer 12 contains a store and lane database 14.
  • This database 14 consists of every store and every lane in each store of a particular retail chain or multiple retail chains.
  • the store and lane database will contain for a chosen store, four regular check out lanes, an express lane, and a deli lane.
  • the store/lane database 14 also includes data from different store chains when the central host computer 12 supports scheduling advertisements across multiple store chains.
  • Each lane in the database include its own set of descriptive fields.
  • Figure 5 illustrates an example of the dababase structure for the store/lane database.
  • the store/lane database includes store and lane descriptions 182, 184, a store address 186, a primary and secondary store controller IP addresses 188, store contact information 190, technical contact information 192, email address & phone number for the
  • the central host computer 12 also stores the advertisement database 16.
  • the advertisement database 16 contains all the advertisements that may be shown at a particular lane.
  • Figure 6 illustrates in more detail the structure of the advertisement database 16.
  • the advertisement database 16 includes at the lane level, in a specific store, which is part of a particular retail chain 132: an advertisement 134, advertisement dimensions 136, file size 138, location of advertisement on the screen 140, type of advertisement 142(i.e., banner, "lane closed"), e-mail contacts for advertisement 144, and an accounting code 145.
  • the central host computer 12 also stores group data 18 in a group database.
  • Figure 7 shows an example of a group database 18 according to the present invention.
  • Group data is customizable by the advertiser.
  • Group data can contain any combination of stores, lanes and even other groups.
  • Groups are assigned a playlist (schedule of ads) to be sent via the network to every store contained in that group.
  • a group may comprise stores in an affluent area, stores near sporting events, or stores in particular ethnic areas, or other configurations that are customizable by the store owner.
  • Group lists may be modified at the lane level.
  • a group may consist of all the express lanes in all stores near a sporting event.
  • an exemplary group database for a particular retail store having express lanes in stores near sporting events 150 is shown in Figure 7, an exemplary group database for a particular retail store having express lanes in stores near sporting events 150.
  • This group database comprises a store number 152, which is located near a football arena 154, and an express lane within that store 156.
  • the group database includes the next store 158, located near another football arena 160, which also has an express lane 162. By organizing the data in this manner, the group databases may be used to determine where to display the advertisements.
  • the central host computer 12 stores playlists 20.
  • the playlists 20 are groups of advertisements, and the advertisement logic determining when each advertisement is displayed on a display 72.
  • Figure 4 illustrates the structure of the playlist 20. For example, a group of products geared towards people interested in sporting events would be advertised on the lanes in stores near sporting events.
  • the playlists are created on a lane-by-lane basis for each store and are customizable by the user. Playlists preferably consist of two types of advertisements: ( 1) scheduled advertisements, based on a notation of date/time oLrotation, or (2) triggered advertisements, which comprise advertisements based on a demographic code obtained from a customer card or based on the items purchased.
  • Various priority systems are contemplated for determining the chosen advertisements to display according to the playlists. For example, preferably, the highest priority is when a customer card is used, an advertisement corresponding to that customer's demographics will be displayed. Next in priority will be whether a triggering item is purchased. If no customer card is used, and an item is purchased that corresponds to an advertisement in the playlist for that check-out lane, then the triggered advertisement will display. If no customer card is used and no triggering advertisement is purchased, then an advertisement based on the date and time will display. Furthermore, other variations in the order of displaying advertisements are contemplated. For example, an advertisement may only display for a predetermined period of time. Therefore, if no customer card is used, a first triggering item may trigger the display of an advertisement for 30 seconds. If the sales transaction continues beyond 30 seconds, another advertisement will display when the next triggering item is purchased after the 30 second period has elapsed.
  • Each playlist 20 is categorized by retail store chain, a specific store in that chain, and a specific lane in the store 170.
  • the playlist 20 includes an advertisement 172, a code associated with customer criteria 174, a code associated with a triggering item purchased 176, and a date and time code 178.
  • a playlist will include a plurality of advertisements with associated codes outlining the criteria of when to play the advertisement 172.
  • the playlist builder 28 will generate an individual playlist for each lane in a store and transmit 30, 36, 44 the playlists 20 via the Internet to each store controller 46 including the advertisements and display criteria for displaying the advertisements for the respective lane.
  • Playlists 20 may be generated on a daily, weekly, or monthly basis, or other schedule that is user defined.
  • An accounting/reporting system 13 is also included in the central host computer 12.
  • the accounting and reporting system 13 will receive reports 32, 38, 44 from the retail host computers 40 and the store controllers 46 regarding which advertisements have been displayed, where the advertisements have been displayed and when.
  • the advertising reports may issue daily, weekly, or on some other customizable basis.
  • Such accounting reports are received, stored, and reported by the central host computer 12. Reporting can be sent to advertisers via email 24 or made accessible to advertisers via an Internet website 26 that is password accessible. Through the reporting website 26, the advertiser may also be able to enter information into the system regarding updates or changes to the advertisement criteria.
  • the retail host computer 40 is connected 44 to at least one store controller 46 associated with that particular retail store chain.
  • the playlists may also be stored at the individual store controllers 26.
  • the respective store controllers 46 are computers physically located at each store site and typically use the IBM 4690 retail store operating system or the like.
  • the advertisement system of the present invention is preferably written in JAVA to operate with the store controller 46 retail store operating software.
  • the application running on the store controller 46 is called the playlist reader 54 (see Figure 2, discussed below).
  • the playlist reader 54 determines which advertisements to display at the point-of-sale.
  • Each store controller 46 controls at least one register 50.
  • the register 50 of Figure 1 represents the hardware and software located at the point-of-sale.
  • Figure 2 illustrates the components of register 50 and the store controller 46 in more detail.
  • Each store controller 46 preferably has a separate mirrored store controller 46(a) for system redundancy, and back-up purposes.
  • the store controller 46 also holds an item record file 56 and an advertisement display file 58 which record what advertisements have been displayed and what items have been advertised.
  • the playlist reader 54 operates on the store controller 46 and controls which advertisements are shown on the display 72.
  • the playlist reader 54 communicates with a terminal application 60 operating at the point-of-sale.
  • the terminal application 60 controls the hardware components at the check-out counter or lane: the weight/scale 62, the printer 64, the scanner 66, the card reader 68, the cash register 70, and the display 72.
  • the display 72 is shown in more detail in Fig. 8, discussed in more detail below.
  • the display 72 comprises a 12.1-inch LCD flat panel display having a more modern appearance and takes up less space.
  • the display may be any traditional VGA display.
  • the terminal application 60 receives data from the scale 62 used for calculating costs for items which need to be weighed. In the preferred embodiment, the display constantly represents the present weight on the scale in the lower right hand comer of the display 72.
  • the terminal application 60 receives data from the scanner 66 representing items being purchased.
  • a card reader 68 also communicates with the terminal application 60 to determine whether a customer card has been "swiped" or used by the customer.
  • the playlist reader 54 in order to choose an advertisement from the playlist, uses information corresponding to the items being purchased and the customer card.
  • the terminal application 60 also controls the cash register 70 as is well known in the art.
  • the terminal application 60 controls the contents of the display 72.
  • One example of the layout is shown in Fig. 8.
  • Two areas 80, 84 are used to display advertisements, which may be text only, static, animated, or any design configuration that the user desires. Separate advertisements or coordinated advertisements may be shown in these locations.
  • a portion of the display 82 is dedicated to the scrolling receipt that shows the items being purchased, costs, and a running summary of the total amount of the purchase. The date and time may also be shown on 86.
  • the IBM 4690 retail operating system, or the like controls this data as is well known to those of ordinary skill in the art.
  • a current weight on the scale 62 is always shown.
  • the display 72 will display "lane closed" or the like.
  • the appearance of the display 72 and location of advertisements, the scrolling receipt, scale weight, or date/time may be modified to any location on the display and all such variations of the display of Fig. 8 are contemplated as within the scope of the present invention.
  • one or more advertising panels 80, 84 may be displayed, and the present invention is not limited to the two shown in Fig. 8.
  • Figure 3 illustrates the preferred process flow of the program in a typical sales transaction at the point-of-sale.
  • a new sale transaction begins 102 and the system displays a default advertisement 104.
  • the initial advertisement to display is determined by the terminal application 60 performing a query to the playlist reader 54 running on the store controller 46.
  • the playlist reader 54 will read the playlist 20 and determine the correct advertisement to display based on date and time, and the correct advertisement is passed to the terminal application 60 to display. If there is no advertisement scheduled according to the date and time, the default advertisement, which is defined in the advertisement database 16, is passed to the terminal application 60 to display.
  • the default advertisement may be chosen, for example, based on date and time or on a rotation system.
  • the system updates an advertisement log in the store controller 46 each time it displays a new advertisement.
  • An advertisement flag is used to control the process branching.
  • the advertisement flag is set to "off 106 before any items are scanned by the scanner 66 or card reader 68.
  • the system looks for scanned items 108, which can either be products purchased as scanned from the scanner 66 or the card reader 68.
  • the system determines whether the advertisement flag has been set to "on" 110. Checking the advertisement flag at this point insures that the advertisement does not change multiple times during the short sales transaction period, which is typically between 30 seconds and 2.5 minutes. For example, if the advertisement flag has been set to "on,” the program will continue scanning 1 12 items purchased from the scanner 66 until the sales transaction is complete 114. The system then prepares for the next new transaction 102.
  • step 1 10 determines whether the advertisement flag is "on,” it is contemplated that determining whether the advertisement flag is "off is included as within the scope of this invention. Step 1 10 determines whether the flag is "off,” and if the flag is "off,” the process determines whether the customer card has been used 1 16, and if the flag is not “off,” the process continues scanning items 112 until the transaction is complete. If the customer uses a customer card 1 16, the terminal application 60 passes a demographic code 118 associated with that customer to the playlist reader 54 on the store controller 46.
  • the playlist reader 54 reads the playlist and chooses an advertisement based on the demographic code and sends the advertisement to the terminal application 60 (not shown in Figure 3).
  • an advertiser's regular electronic marketing, loyalty program or customer relationship management data may be coordinated to prepare the demographic code 1 18.
  • the chosen advertisement based on the demographic code is displayed on the display 120 and the advertisement flag is set to "on" 122.
  • the system updates advertisement log on the store controller 122 with the information regarding the displayed advertisement. The system then continues to scan for items 108 as
  • the system determines whether the item scanned triggers an associated advertisement 124.
  • a triggering item will have a predetermined association between the item scanned (being purchased) and the advertisement. For example, if a customer is purchasing shaving cream, the associated advertisement may be for razor blades. The association criteria are user defined. If the item scanned has an associated advertisement, the terminal application 60 will request the associated advertisement from the playlist reader 54, which will review the playlists and respond with the associated advertisement to be displayed 126. The system sets the advertisement flag to "on" 128 and updates the advertisement log on the store controller 46 with the information associated with the new advertisement 128. The point-of-sale system then prepares to receive the next scanned item 108.
  • the point-of-sale system continues to display the default advertisement and looks for the next scanned item 108. Therefore, when the system changes the default advertisement upon scanning a customer card or a the customer purchasing a triggering item, setting the advertisement flag to "on" insures that the same advertisement remains displayed throughout the sales transaction.
  • the advertising decision is prioritized based on the use of a customer card, and next a triggering item
  • the system prior to changing the advertisement from the default advertisement 104, the system will check to determine whether the customer card or triggering item has been scanned at the beginning, middle, or end of the transaction. If the triggering card or item is scanned at the end of the transaction such that there is not sufficient time to display the advertisement, then the default advertisement will continue to display through the end of the transaction. For example, if the average transaction takes 1.5 minutes to complete, a timer beings at the beginning of each transaction 103, and when a customer card is scanned 1 16 after 1 minute has elapsed, the default advertisement continues to display.
  • the system would continue to display the default advertisement. In this manner, when only a short time remains in the transaction for the customer to view the advertisement, the default advertisement will continue to show.
  • a triggering item near the beginning of the transaction may cause an advertisement to be displayed. Then after a predetermined period of time of displaying the first triggered advertisement, such as 45 seconds, the system will look for another triggering item. Then if the customer purchases another triggering item after the predetermined period of time, the system displays a new advertisement for the remainder of the transaction or for another predetermined period of time.
  • the system above is described as only using one display per lane.
  • any number of displays could be used at the lane or in other parts of a store, on a wired or wireless basis.
  • the system could include a second display positioned at the beginning of a check-out lane that displays advertisements based on the date
  • This second display would be viewed by customers waiting in line, while the system would control a display near the cash register according to the desc ⁇ ption above, with the advertising priorities according to customer card use, triggering items being purchased, and date and time
  • a different playlist would be built for the secondary display and the first display. Sound could also be added to the advertisements to present another dimension to the presentation.

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Abstract

L'invention porte sur un système publicitaire pour points de vente comprenant un ordinateur hôte comportant: une base de données de magasin/rayon, une base de données d'addition, des données de groupe, des listes de diffusion, et un générateur de liste de diffusion dont les listes sont organisées sur une base rayon par rayon. Lesdites listes sont chargées dans un contrôleur de magasin, commandant un lecteur de listes et communiquant avec une application terminale tournant en un point de vente et commandant un afficheur et d'autres équipements. Une unité de lecture de cartes clients y lit des données éventuellement disponibles, et une unité de balayage identifie les produits en cours d'achat. L'application terminale communique avec le contrôleur de mémoire que le lecteur de liste de diffusion informe des publicités à présenter. Le choix de ces publicités peut se baser sur le profil du client si ce dernier utilise une carte client, ou sur les articles qu'il est en train d'acheter, ou sur la date et l'heure. Si le client ne possède pas de carte de crédit, le système publicitaire présente une publicité relative au premier article acheté pour lequel il existe une publicité correspondante dans la base de données. Si aucun des articles achetés n'a de publicité correspondante dans la base de données, le système présente une publicité basée sur la date et l'heure de l'achat.
PCT/US2000/042419 1999-12-03 2000-12-01 Systeme publicitaire pour points de vente WO2001041033A2 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CA002393455A CA2393455A1 (fr) 1999-12-03 2000-12-01 Systeme publicitaire pour points de vente
MXPA02005519A MXPA02005519A (es) 1999-12-03 2000-12-01 Sistema de anuncio de putno de venta.
AU39716/01A AU3971601A (en) 1999-12-03 2000-12-01 Point-of-sale advertisement system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US45354199A 1999-12-03 1999-12-03
US09/453,541 1999-12-03

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WO2001041033A2 true WO2001041033A2 (fr) 2001-06-07
WO2001041033A3 WO2001041033A3 (fr) 2001-12-13

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AU (1) AU3971601A (fr)
CA (1) CA2393455A1 (fr)
MX (1) MXPA02005519A (fr)
TW (1) TW511015B (fr)
WO (1) WO2001041033A2 (fr)

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US7392396B2 (en) 2002-03-07 2008-06-24 Symbol Technologies, Inc. Transaction device with noise signal encryption
WO2011103500A1 (fr) * 2010-02-19 2011-08-25 Outcast Media, Inc. Systèmes et procédés destinés aux publicités ciblées sur le lieu de vente
WO2012045154A1 (fr) * 2010-10-06 2012-04-12 Rt7 Incorporated Système et procédé de capture de données de point de vente et de fourniture de contenu publicitaire en temps réel
US8939361B2 (en) 2012-04-09 2015-01-27 Outcast Media, Inc. Systems and methods for targeted point-of-sale content delivery
EP3176765A1 (fr) * 2015-12-02 2017-06-07 Toshiba TEC Kabushiki Kaisha Afficheur d'un terminal de point de vente et son procédé de commande
CN112465548A (zh) * 2020-11-30 2021-03-09 上海酷量信息技术有限公司 一种根据时间维度分配流量的系统和方法
CN113327137A (zh) * 2021-06-23 2021-08-31 支付宝(杭州)信息技术有限公司 一种广告投放方法、服务器、收款设备及计算机程序产品

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US7356477B1 (en) * 2000-09-01 2008-04-08 Symbol Technologies, Inc. Frames-based advertising service with response and activity reporting
US7392396B2 (en) 2002-03-07 2008-06-24 Symbol Technologies, Inc. Transaction device with noise signal encryption
GB2444524A (en) * 2006-12-08 2008-06-11 Qm Group Ltd Customer information display system
WO2011103500A1 (fr) * 2010-02-19 2011-08-25 Outcast Media, Inc. Systèmes et procédés destinés aux publicités ciblées sur le lieu de vente
US8528811B2 (en) 2010-02-19 2013-09-10 Outcast Media, Inc. Systems and methods for targeted point-of-sale advertisements
WO2012045154A1 (fr) * 2010-10-06 2012-04-12 Rt7 Incorporated Système et procédé de capture de données de point de vente et de fourniture de contenu publicitaire en temps réel
US8939361B2 (en) 2012-04-09 2015-01-27 Outcast Media, Inc. Systems and methods for targeted point-of-sale content delivery
EP3176765A1 (fr) * 2015-12-02 2017-06-07 Toshiba TEC Kabushiki Kaisha Afficheur d'un terminal de point de vente et son procédé de commande
US20170161712A1 (en) * 2015-12-02 2017-06-08 Toshiba Tec Kabushiki Kaisha Display device of a point-of-sale terminal and control method thereof
CN107067588A (zh) * 2015-12-02 2017-08-18 东芝泰格有限公司 显示控制装置、控制方法及终端设备
CN112465548A (zh) * 2020-11-30 2021-03-09 上海酷量信息技术有限公司 一种根据时间维度分配流量的系统和方法
CN113327137A (zh) * 2021-06-23 2021-08-31 支付宝(杭州)信息技术有限公司 一种广告投放方法、服务器、收款设备及计算机程序产品

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MXPA02005519A (es) 2004-09-10
AU3971601A (en) 2001-06-12
TW511015B (en) 2002-11-21
WO2001041033A3 (fr) 2001-12-13

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