WO2001016666A2 - Procede, programme et systeme permettant de faire de la publicite via l'internet - Google Patents

Procede, programme et systeme permettant de faire de la publicite via l'internet Download PDF

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Publication number
WO2001016666A2
WO2001016666A2 PCT/US2000/023209 US0023209W WO0116666A2 WO 2001016666 A2 WO2001016666 A2 WO 2001016666A2 US 0023209 W US0023209 W US 0023209W WO 0116666 A2 WO0116666 A2 WO 0116666A2
Authority
WO
WIPO (PCT)
Prior art keywords
customer
advertisements
multimedia
accordance
internet
Prior art date
Application number
PCT/US2000/023209
Other languages
English (en)
Other versions
WO2001016666A3 (fr
Inventor
Bruce A. Ii Sneath
John Clark Snowdall, Jr.
Original Assignee
Matrix Pacific Media Group, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Matrix Pacific Media Group, Inc. filed Critical Matrix Pacific Media Group, Inc.
Priority to AU70680/00A priority Critical patent/AU7068000A/en
Publication of WO2001016666A2 publication Critical patent/WO2001016666A2/fr
Publication of WO2001016666A3 publication Critical patent/WO2001016666A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention generally relates to the field of computer network technologies and related software programs. More particularly, the present invention relates to the field of computerized or electronic commerce ("e-commerce") utilizing computer networks such as the Internet.
  • e-commerce electronic commerce
  • United States Patent No. 5,809,242 issued to Shaw et al. on September 15, 1998 for "Electronic Mail System for Displaying Advertisement at Local Computer Received From Remote System” discloses a system for providing scheduled messages to a remote user in a batch oriented system. While the user creates the electronic mail, a message is displayed to the user on a portion of the local monitor, where the message is changing in accordance with a local display schedule and stored on a local storage device. The message is targeted to the particular user. When the user is ready to transmit the e-mail created and/or receive e-mail addressed to him or her, the user's local client establishes a connection via a modem with a remote e-mail server system.
  • the remote e-mail server system not only receives the e-mail transmitted by the user and/or transmits e-mail addressed to the user, but also updates the user's local messages in accordance with a distribution schedule. After the e-mail and message updates are transmitted, the user's local computer is disconnected from the remote e-mail server system.
  • the present invention is a novel and unique method, program and system for advertising over the Internet.
  • the method, program and system provides advertisements with digital multimedia files transmitted over the Internet.
  • the present invention is a method, program and system for advertising over the Internet. It provides digital advertising content within digital multimedia files transmitted over the Internet.
  • FIG. 1 shows a schematic block diagram of a preferred embodiment of the present invention method, program and system for advertising over the Internet
  • FIG. 2 shows a schematic flow chart diagram illustrating the logical operation of a portion of the present invention program that displays an advertisement transmitted with a digital multimedia file on a customer's local computer;
  • FIG. 3 shows a schematic flow chart diagram illustrating the logical operation of another portion of the present invention program for updating the advertisements downloaded to the customer's local computer;
  • FIG. 4 shows a schematic flow chart diagram illustrating the logical operation of still another portion of the present invention program for appending digital advertising contents to a multimedia file that is requested by a customer and to be transmitted over the Internet to the customer's local computer;
  • FIG. 5 shows a schematic flow chart diagram illustrating the logical operation of still another portion of the present invention program for downloading updated advertisements from the vendor's server computer;
  • FIG. 6 shows a schematic block diagram illustrating the web site structure on a vendor's server computer
  • FIG. 7 shows a schematic block diagram illustrating the related components on a customer's local computer.
  • the present invention is a method, program and system for advertising over the Internet.
  • the present invention method, program and system provide digital advertising contents appended to and/or embedded within digital multimedia files, such as MPEG2 Layer III audio files, transmitted over the Internet.
  • digital multimedia files such as MPEG2 Layer III audio files
  • MPEG Motion Pictures Experts Group
  • the method, program and system allow advertising content to be embedded within an MPEG2 Layer III file which utilizes a psychoanalytical model for encoding and compressing an audio signal into digital data.
  • the present invention utilizes a current standard, e.g., the so-called "ID3" standard, that allows additional information to be added to a multimedia file.
  • the ID3 standard allows one to include information such as photos of a musician, song lyrics, and copyright information to a music or song file. It also allows one to create additional fields for extra information. Using this feature of the ID3 standard, a field can be created to carry digital advertising content. Audio file players that utilize the ID3 standard can then present the consumer with the digital advertising content.
  • Shockwave a standard Internet animation file format called "Shockwave”.
  • This Shockwave file can display advertising to the customer downloading the file.
  • the file can also play the downloaded media file. Since the Shockwave format is an executable file, no additional player software is required for it to display its advertising content or the desired multimedia. The customer would also be given the ability to extract the multimedia content from the Shockwave format file.
  • the present invention method, program and system will establish and utilize a new standard for embedding digital advertising content within a digital multimedia file, which allows more control over how advertising content is presented.
  • the advertising contents can be placed at the end of a multimedia file, led by ASCII characters "ADZ" which signifies the advertising contents.
  • the digital data following this indicator contains the actual contents of the advertisement.
  • each of these file extensions can contain several advertisements.
  • the ASCII characters "ADSTART" indicate each individual advertisement.
  • the data following these characters will be the data of an individual advertisement.
  • Each individual advertisement can contain many different kinds of data, such as sound and graphic data, though graphics are the most often used data type. Different data types are preceded by relevant ASCII tags.
  • the digital advertising contents can be added right before the digital multimedia files are distributed over the Internet.
  • Software tools are provided to vendors such as the media companies, allowing them to easily add the digital advertising contents to the digital multimedia files through a graphical user interface. It will also be easy for previously created advertising contents to be imported and added to the digital multimedia files.
  • Pursuant to the present invention method when a customer first visits the web site of a vendor or joins a distribution list of multimedia files, he or she will be directed to download a program allowing them to view the advertising added to multimedia files. This download may be a requirement for membership in the list, or may be automatically performed when a welcome message is displayed on the customer's computer, television or other types of multimedia devices.
  • the downloaded program is an advertising viewer which starts when the computer boots up and will remain active in the operating system background while the computer is operating.
  • the program monitors the operating system events, looking specifically for which multimedia files have been opened.
  • the program detects that a multimedia file has been opened, it searches the multimedia file for the "ADZ" tag and reads in the advertising data if it is found.
  • the advertising viewer randomly selects one of the advertisements, reads and presents the graphics and text to the customer in a popup window on the computer's screen.
  • the advertising viewer also monitors when the computer it resides on is connected to the Internet. When it detects that an Internet connection has been established, it creates a connection with a server maintained by the vendor or the advertising company. The advertising viewer downloads new advertisements from this server. When it determines that advertising contained within the multimedia files on the customer's computer need to be updated, it will replace the outdated advertising with a new version downloaded from the server. In this way, the customer is presented with fresh relevant advertising material as well as new coupons to redeem on a regular basis.
  • a vendor such as a media company may establish and maintain a web site 20 for providing digital multimedia files or MPEG2 Layer III files to be downloaded by a customer's computer 12, television or other types of multimedia devices over the Internet 30.
  • multimedia devices include but is not limited to computers, television monitors, portable audio players, portable MP-3 players, home audio systems, automobile audio systems, and 3 -dimensional video projectors.
  • Advertisers 14 and other merchants and service providers 16 may have their systems also connected to the Internet 30, and therefore can be linked with the web site 20.
  • the advertising materials 10 may be provided by the advertisers 14 or merchants and service providers 16 to the media company through regular means such as mail, facsimile or commercial delivery service, or transmitted to the web site 20 of the media company via the Internet, where the advertising materials 10 can be added to the digital multimedia files provided at the web site 20 of the media company.
  • Part of the advertising materials embedded with the multimedia files may be digital data of a coupon 18 that can be printed out by the customer's computer system 12 or electronically stored therein for later redemption to the merchants or service providers 16.
  • a customer can use his or her computer 12 or multimedia devices to access the web site 20 of the vendor and browse and download digital multimedia files such as music and songs provided by the vendor.
  • FIG. 2 there is shown a schematic flow chart diagram illustrating the logical operation of a portion of the present invention program that displays an advertisement transmitted with a digital multimedia file on a customer's local computer.
  • This portion of the present invention program is the viewer program that is downloaded to and stored in the customer's computer.
  • the essential steps of this viewer program include querying an operating system (OS) of a customer's computer for currently open multimedia files, opening a multimedia file, locating the multimedia file in a list at the web site of the media company, adding the multimedia file to the list if the multimedia file is not present in the list for advertisement updates, opening the multimedia file and parsing out advertisements, randomly selecting an advertisement and displaying on the customer's computer screen, and allowing the user an option of printing a coupon on the customer's printer for later redemption.
  • OS operating system
  • FIG. 3 there is shown a schematic flow chart diagram illustrating the logical operation of another portion of the present invention program for updating the advertisements downloaded to the customer's local computer.
  • This portion of the present invention program is the updating program that is downloaded to and stored in the customer's computer.
  • the steps of the customer side's updating program include querying the operating system (OS) of the customer's computer to see if there is an Internet connection, establishing an Internet connection, downloading new advertisements to the customer's computer, checking multimedia files in a local file list, checking advertisements in multimedia files are out of date, and replacing old advertisements with new downloaded advertisements.
  • OS operating system
  • FIG. 4 there is shown a schematic flow chart diagram illustrating the logical operation of still another portion of the present invention program for appending digital advertising contents to a multimedia file that is requested by a customer and to be transmitted over the Internet to the customer's local computer.
  • This portion of the present invention program is the advertisement appending program that is loaded and stored in the vendor company's server.
  • this advertisement appending program includes waiting for a customer to connect to the Internet, checking the customer's computer to detect an ad viewer is already installed at the customer's computer and if not asking the customer to download the ad viewer, placing unique tracking numbers in advertisements, logging the tracking numbers with a customer profile in a customer database, and appending the advertisements located in the multimedia files selected by the customer and downloading to the customer's computer.
  • FIG. 5 there is shown a schematic flow chart diagram illustrating the logical operation of still another portion of the present invention program for downloading updated advertisements from the vendor's server computer.
  • This portion of the present invention program is the advertisement updating program that is also loaded and stored in the vendor company's server.
  • the steps of this advertisement updating program include waiting for the customer's computer to connect to the Internet for advertisement update, logging the customer profile in the customer database, and downloading updated advertisements to the customer's computer.
  • FIG. 6 there is shown schematic block diagram illustrating the web site structure on a vendor or a third party's computer system 40, which hosts the media company's web site 20 for the customers to browse and download multimedia files and a media company's advertisement update server 42 for automatically updating advertisements on the customers' computers.
  • a database management system for managing and storing information related to the operation of the present invention, including a customer profile database 44, an ad database 46 and a multimedia database 48.
  • FIG. 7 there is shown a schematic block diagram illustrating the related components on a customer's local computer.
  • Figure 7 shows the relevant components of a customer's computer system 49 which includes a computer operating system 50, an advertisement viewer 52 (operating in the background with the advertisement updating program), a local file list 54, and multimedia files with advertisements 56 attached thereto.
  • a customer's computer system 49 which includes a computer operating system 50, an advertisement viewer 52 (operating in the background with the advertisement updating program), a local file list 54, and multimedia files with advertisements 56 attached thereto.
  • the media company's sever 42 accesses a customer profile database 44 to look up a customer profile from a "cookie" information, i.e., information provided by the consumer's computer at logging on. If there is no cookie information, it implies that this is the first time the customer's computer has accessed the web site 20 and therefore does not have the ad viewer 52 installed. If the ad viewer 52 is not installed, it asks the customer to download and install the ad viewer. If the ad viewer 52 is installed on the customer's computer, then the customer can browse through the web site 20 and select a multimedia file to be downloaded.
  • a "cookie" information i.e., information provided by the consumer's computer at logging on. If there is no cookie information, it implies that this is the first time the customer's computer has accessed the web site 20 and therefore does not have the ad viewer 52 installed. If the ad viewer 52 is not installed, it asks the customer to download and install the ad viewer. If the ad
  • Advertisements targeted to the customer as determined by their profile information are appended to the multimedia files as well as a unique tracking number before being downloaded to the customer's computer. This tracking number is stored in the customer's profile in the customer database 44 so that the media company can track the advertising's effectiveness. Occasionally, the advertisements on a customer's computer will need to be updated.
  • One of the unique features of the ad viewer 52 is that it automatically updates advertisements 46 in the multimedia files 56. It constantly monitors the operating system 50 to determine when the customer's computer is connected to the Internet. When an Internet connection is detected, the advertising viewer contacts the media company's server 42 in the background. It also sends the compiled local list 54 of multimedia files stored on the customer's computer. The media company's server 42 utilizes the local file list 54 and will determine what advertisements 46 are to be updated. These new advertisements are downloaded to the customer's computer, where the ad viewer 52 replaces the old advertisements in the multimedia files with new advertisements 56.
  • the present invention is a method for advertising over the Internet, comprising the steps of: (a) maintaining a web site for a media company on the Internet; (b) establishing a communication link between a customer's local computer and the web site through the Internet; (c) installing an advertisement viewer program on the customer's local computer; (d) allowing the customer to select audio files for downloading from the media company's web site to the customer's local computer; (e) adding advertising contents to the audio files; (f) downloading the audio files with the advertising contents to the customer's local computer; and (g) automatically selecting and playing an advertising content added to the audio files when it is opened by the customer's local computer.
  • the present invention is a method for advertising over the Internet, comprising the steps of: (a) maintaining a web site for a media company on the Internet; (b) establishing a communication link between a customer's multimedia device and the web site through the Internet; (c) installing an advertisement viewer program on the customer's multimedia device; (d) allowing the customer to select a multimedia file for downloading from the media company's web site to the customer's multimedia device; (e) adding advertising contents to the multimedia file; (f) downloading the multimedia file with the advertising contents to the customer's multimedia device; and (g) automatically selecting and playing an advertising content added to the multimedia file when it is opened by the customer's multimedia device.
  • the present invention is a method for advertising over the Internet, comprising the steps of: (a) establishing a communication link between a customer's multimedia device and a web site through the Internet; (b) presenting a multimedia file with advertisements on the web site; (c) downloading an advertisement viewer from the web site for viewing the advertisements; (d) downloading the multimedia file to the customer's multimedia device; and (e) automatically selecting and playing an advertisement when the multimedia file is opened by the customer's multimedia device.
  • the present invention is a method for providing advertisements with multimedia files, the method comprising the steps of: (a) providing the multimedia files with advertisements on a web site; (b) downloading an ad viewer from the web site for viewing the advertisements; and (c) downloading a respective one of the multimedia files which in turn allows the ad viewer to randomly select one of the advertisements in the respective one of the multimedia files and displaying it on a screen.
  • the present invention is an apparatus for advertising over the Internet, comprising: (a) an Internet web site established by a media company on the Internet; (b) a communication link established between a customer's local computer and the web site through the Internet; (c) audio files with advertisements placed on the web site; (d) an advertising viewer downloaded from the web site for viewing the advertisements at the customer's local computer; (e) the audio files selected and downloaded to the customer's local computer; (f) the audio files added to a local file list for advertisement update; and (g) the audio files opened at the customer's local computer which in turn allows the advertising viewer to randomly select one of the advertisements and displayed it on a screen of the customer's local computer.
  • the present invention is an apparatus for advertising over the Internet, comprising: (a) an Internet web site established by a media company on the Internet; (b) a communication link established between a customer's multimedia device and the web site through the Internet; (c) multimedia files with advertisements placed on the web site; (d) an advertising viewer downloaded from the web site for viewing the advertisements at the customer's multimedia device; (e) the multimedia files selected and downloaded to the customer's multimedia device; (f) the multimedia files added to a local file list for advertisement updates; and (g) the multimedia files opened at the customer's multimedia device which in turn allows the advertising viewer to randomly select one of the advertisements and displayed it on a screen of the customer's multimedia device.
  • the present invention is an apparatus for advertising over the Internet, comprising: (a) a communication link established between a customer's multimedia device and a web site through the Internet; (b) multimedia files with advertisements placed on the web site; (c) means for downloading an ad viewer from the web site for viewing the advertisements; (d) the multimedia files downloaded to the customer's multimedia device; and (e) means for opening the multimedia files which in turn allows the ad viewer to randomly select one of the advertisements and displaying it on a screen of the customer's multimedia device.
  • the present invention is an apparatus for advertising over the Internet, comprising: (a) multimedia files with advertisements provided on a web site; (b) an ad viewer downloaded from the web site for viewing the advertisements; and (c) means for downloading a respective one of the multimedia files which in turn allows the ad viewer to randomly select one of the advertisements in the respective one of the multimedia files and displaying it on a screen.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un procédé, un programme et un système permettant de faire de la publicité via l'Internet. Ce procédé fournit des publicités numériques avec des fichiers multimédia téléchargés sur l'Internet, et permet à des sociétés de générer des revenus à partir de ces publicités à la place ou en plus de revenus générés par la vente directe de leur produit. Ce procédé, ce programme et ce système créent une nouvelle norme permettant d'intégrer des contenus de publicités numérique dans un fichier multimédia.
PCT/US2000/023209 1999-08-27 2000-08-24 Procede, programme et systeme permettant de faire de la publicite via l'internet WO2001016666A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU70680/00A AU7068000A (en) 1999-08-27 2000-08-24 Method, program and system for advertising over the internet

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US38487899A 1999-08-27 1999-08-27
US09/384,878 1999-08-27

Publications (2)

Publication Number Publication Date
WO2001016666A2 true WO2001016666A2 (fr) 2001-03-08
WO2001016666A3 WO2001016666A3 (fr) 2001-07-26

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PCT/US2000/023209 WO2001016666A2 (fr) 1999-08-27 2000-08-24 Procede, programme et systeme permettant de faire de la publicite via l'internet

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AU (1) AU7068000A (fr)
WO (1) WO2001016666A2 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1782373A2 (fr) * 2004-08-10 2007-05-09 Hiro-Media Ltd. Procede et systeme permettant l'ajout dynamique en temps reel d'annonces publicitaires a un contenu statique telecharge
US8112361B2 (en) 2004-08-10 2012-02-07 Hiro Media Ltd. Method and system for dynamic, real-time addition of advertisement to downloaded static content

Citations (9)

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US5613190A (en) * 1995-05-01 1997-03-18 Bell Atlantic Network Services, Inc. Customer premise wireless distribution of audio-video, control signals and voice
US5635979A (en) * 1994-05-27 1997-06-03 Bell Atlantic Dynamically programmable digital entertainment terminal using downloaded software to control broadband data operations
US5721827A (en) * 1996-10-02 1998-02-24 James Logan System for electrically distributing personalized information
US5790173A (en) * 1995-07-20 1998-08-04 Bell Atlantic Network Services, Inc. Advanced intelligent network having digital entertainment terminal or the like interacting with integrated service control point
US5796945A (en) * 1995-06-07 1998-08-18 Tarabella; Robert M. Idle time multimedia viewer method and apparatus for collecting and displaying information according to user defined indicia
US5805974A (en) * 1995-08-08 1998-09-08 Hite; Kenneth C. Method and apparatus for synchronizing commercial advertisements across multiple communication channels
US5852800A (en) * 1995-10-20 1998-12-22 Liquid Audio, Inc. Method and apparatus for user controlled modulation and mixing of digitally stored compressed data
US5874986A (en) * 1996-06-26 1999-02-23 At&T Corp Method for communicating audiovisual programs over a communications network
US5969283A (en) * 1998-06-17 1999-10-19 Looney Productions, Llc Music organizer and entertainment center

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5635979A (en) * 1994-05-27 1997-06-03 Bell Atlantic Dynamically programmable digital entertainment terminal using downloaded software to control broadband data operations
US5613190A (en) * 1995-05-01 1997-03-18 Bell Atlantic Network Services, Inc. Customer premise wireless distribution of audio-video, control signals and voice
US5796945A (en) * 1995-06-07 1998-08-18 Tarabella; Robert M. Idle time multimedia viewer method and apparatus for collecting and displaying information according to user defined indicia
US5790173A (en) * 1995-07-20 1998-08-04 Bell Atlantic Network Services, Inc. Advanced intelligent network having digital entertainment terminal or the like interacting with integrated service control point
US5805974A (en) * 1995-08-08 1998-09-08 Hite; Kenneth C. Method and apparatus for synchronizing commercial advertisements across multiple communication channels
US5852800A (en) * 1995-10-20 1998-12-22 Liquid Audio, Inc. Method and apparatus for user controlled modulation and mixing of digitally stored compressed data
US5874986A (en) * 1996-06-26 1999-02-23 At&T Corp Method for communicating audiovisual programs over a communications network
US5721827A (en) * 1996-10-02 1998-02-24 James Logan System for electrically distributing personalized information
US5969283A (en) * 1998-06-17 1999-10-19 Looney Productions, Llc Music organizer and entertainment center

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1782373A2 (fr) * 2004-08-10 2007-05-09 Hiro-Media Ltd. Procede et systeme permettant l'ajout dynamique en temps reel d'annonces publicitaires a un contenu statique telecharge
EP1782373A4 (fr) * 2004-08-10 2009-11-04 Hiro Media Ltd Procede et systeme permettant l'ajout dynamique en temps reel d'annonces publicitaires a un contenu statique telecharge
US8112361B2 (en) 2004-08-10 2012-02-07 Hiro Media Ltd. Method and system for dynamic, real-time addition of advertisement to downloaded static content

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Publication number Publication date
WO2001016666A3 (fr) 2001-07-26
AU7068000A (en) 2001-03-26

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