WO2001005133A2 - Systeme telephonique - Google Patents

Systeme telephonique Download PDF

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Publication number
WO2001005133A2
WO2001005133A2 PCT/GB2000/001972 GB0001972W WO0105133A2 WO 2001005133 A2 WO2001005133 A2 WO 2001005133A2 GB 0001972 W GB0001972 W GB 0001972W WO 0105133 A2 WO0105133 A2 WO 0105133A2
Authority
WO
WIPO (PCT)
Prior art keywords
subscriber
telephone
advertising
advertisement
operable
Prior art date
Application number
PCT/GB2000/001972
Other languages
English (en)
Other versions
WO2001005133A3 (fr
Inventor
Michael Adam Cherrington
Original Assignee
Adtel Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from GBGB9916420.4A external-priority patent/GB9916420D0/en
Priority claimed from GB9920889A external-priority patent/GB2360418A/en
Application filed by Adtel Limited filed Critical Adtel Limited
Priority to AU49369/00A priority Critical patent/AU4936900A/en
Publication of WO2001005133A2 publication Critical patent/WO2001005133A2/fr
Publication of WO2001005133A3 publication Critical patent/WO2001005133A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42017—Customized ring-back tones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/20—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place hybrid systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/12—Arrangements for interconnection between switching centres for working between exchanges having different types of switching equipment, e.g. power-driven and step by step or decimal and non-decimal

Definitions

  • the present invention relates to an apparatus and method for placing advertisements over a telephone network.
  • One aim of the present invention is to provide an alternative system which plays advertisements over the telephone network.
  • the present invention provides a telephone advertising system which plays advertisements to one or more subscribers whilst the one or more subscribers are placing or are receiving a call before the call is connected.
  • This advertising system can be implemented in computer software or in computer hardware and run in conjunction with existing telephone networks, including both mobile and land based networks.
  • the advertising system is also suited for use with more modern telephone network technology which uses packet switching to convey the voice data between the calling and called party.
  • the present invention provides a telephone advertising system comprising: advertising means for playing advertisements to a subscriber; means for receiving a signal indicating that the subscriber is placing or receiving a call; and control means for controlling said advertising means so that after receipt of said signal said control means causes said advertising means to play an advertisement to said subscriber prior to the call being connected.
  • This aspect also provides a method of telephone advertising comprising the steps of receiving a signal indicating that a subscriber is placing or receiving a call; and playing an advertisement to the subscriber prior to the call being established.
  • Figure 1 is a schematic illustration of a telephone network comprising a number of land telephones and a number of mobile telephones ;
  • Figure 2 is a block diagram illustrating the principal components of part of a mobile communication system which forms part of the network shown in Figure 1 and which includes an advertising station which operates to play adverts to the mobile phone users .
  • Figure 3 is a control timing diagram illustrating the protocol used during the connection of a call placed by one of the mobile users which allows the insertion of an advertisement prior to the setup procedure for placing a call;
  • Figure 4 is a control timing diagram illustrating the protocol used in an alternative embodiment which allows an advertisement to be played to a mobile user during the set up procedure for placing a call;
  • Figure 5 schematically illustrates a land based telephone network in which a plurality of land based user telephones are connected together through a public switched telephone network and in which a number of the local exchanges are connected to an advertising station which operates to play advertisements to local users who place a call via the local exchange;
  • FIG. 6 is a block diagram which illustrates the way in which the advertising station is connected through to the subscribers telephone through the local exchange
  • Figure 7 is a timing control diagram illustrating the protocol employed in this embodiment which allows an advertisement to be played to a caller prior to the call being established;
  • FIG. 8 is a block diagram which illustrates the way in which the advertising station is connected through the local exchange to the subscriber telephone according to an alternative embodiment
  • Figure 9 schematically illustrates a public telephone network having a centralised advertising station which operates to provide advertisements to all subscribers in the network who place a call;
  • Figure 10 is a timing control diagram illustrating the protocol employed in an embodiment which plays an advert to a subscriber prior to the subscriber receiving an incoming call .
  • FIG 1 schematically illustrates a telephone network 1 which comprises a number of user land line telephones 3- 1, 3-2, 3-3 and 3-4, which are connected, via local exchanges 5-1 and 5-2 to the public switched telephone network (PSTN) 7. Also connected to the PSTN are a number of mobile switching centres (MSC) 9-1 and 9-2 which are linked to a number of base stations 11-1, 11-2 and 11-3.
  • the base stations 11 are operable to receive and transmit communications to a number of mobile telephones 13-1 to 13-4 and the mobile switching centres 9 are operable to control connections between the base stations 11 and the PSTN 7.
  • mobile switching centre 9-1 is also connected to an advertising station 15 which controls the selection and playing of advertisements from an advertisement database 17 to the mobile telephones 13-1, 13-2 and 13-3 which are in communication with the base stations 11-1 and 11-2.
  • the mobile switching centre 9-1 breaks the voice path between the advertising station 15 and the mobile telephone 13-1 and initiates the connection process for connecting the subscriber to the land telephone 3-1 through the PSTN 7.
  • part or all of the subscriber's call is paid for by the advertisers.
  • FIG. 2 shows in more detail the components of the base station 11-1, the mobile switching centre 9-1 and the advertising station 15 which are used in this embodiment, to allow the advertising station 15 to play an advertisement to the subscriber at mobile telephone 13-1.
  • the base station 11-1 has a base transceiver station 21, a base station controller 23 and a transcoder 25.
  • the base transceiver station 21 contains all the necessary radio frequency components that provide the air interface for the base station cell, which includes the antenna which transmits and receives the RF signals.
  • the base station controller 23 controls the operational function of the base station 11.
  • the transcoder 25 converts the speech or data output from the mobile switching centre (which are typically PCM signals), in to the form specified by the particular mobile network for transmission over the air interface.
  • the mobile switching centre 9-1 comprises an interface module 27, a digital switching matrix 29 and a controller 31.
  • the interface module 27 is provided to pass voice data from the mobile telephone 13-1 to the digital switching matrix 29 and to allow base station controller 23 to be able to communicate directly with the mobile switching centre controller 31 on an appropriate control channel. This allows the mobile switching centre to control handover procedures and the like, as the mobile telephone 13-1 moves from one base station cell to another.
  • the controller 31 also controls the digital switching matrix 29 so as to control connections between input terminals 30 (which connect, through a base station to a mobile telephone) and output terminals 32 (which connect either to the PSTN 7 or to the advertising station 15) of the digital switching matrix 29. Therefore, the controller 31 can connect the advertising station 15 through the digital switching matrix 29 to any of the mobile phones serviced by the mobile switching centre 9-1.
  • the advertising station 15 comprises a line interface unit 34, a processor 36 and a set of stored subscriber profiles 38.
  • the line interface unit is operable to recover the data transmitted by the controller 31 through the digital switching matrix 29 and is operable to convert the acoustic advertising signal into a suitable form for transmission to the mobile switching centre 9-1.
  • the line interface unit converts the acoustic advertising signals into PCM signals for transmission to the mobile switching centre 9-1.
  • the processor 36 is operable to receive the data transmitted to it from the controller 31 and to retrieve an appropriate advert from the advert data base 17.
  • the appropriate advert for the subscriber is determined with reference to a set of stored subscriber profiles 38, which store personal details of the subscribers to the advertising system.
  • the subscriber keys in the number of the party to be called. Once the subscriber has entered all the numbers, he presses the send key (not shown) on the mobile telephone 13-1. The number is then transmitted over the air interface to the base station 11-1. The base station controller 23 then forwards the number, via the interface module 27, to the controller 31 in the mobile switching centre 9-1. In response, the controller 31 stores the number and sends a message to the advertising station 15, via the digital switching matrix 29, informing it that the subscriber wishes to place a call. At the same time, it sets up a voice path between the mobile telephone 13-1 and the advertising station 15 through the digital switching matrix 29.
  • the processor 36 in the advertising station 15 After receiving the message from the controller 31, the processor 36 in the advertising station 15 refers to the profile for the subscriber making the call, in order to identify an appropriate advertisement to play to that subscriber. The appropriate advertisement is then retrieved from the database 17 and played to the subscriber at mobile phone 13-1 over the voice channel which has been set up.
  • the controller 31 breaks the voice path between the advertising station 15 and the mobile telephone 15-1 and initiates the routing of the call via the digital switching matrix 29 and the PSTN 7 to the land line telephone 3-1.
  • the local exchange 5-1 checks to determine whether or not the telephone 3-1 is free. Based on this determination, status information is transmitted back to the mobile switching centre 9-1.
  • the local exchange 5-1 determines that the telephone 3-1 is free, then it applies a ring current to the telephone line which causes the telephone 3-1 to ring and the mobile switching centre 9-1 sends an appropriate control signal to the mobile telephone 13-1, via the base station 11-1, which causes the mobile telephone 13-1 to generate the ring tone.
  • the called party lifts the receiver to go off hook, appropriate signalling information is transmitted between the local exchange 5-1 and the mobile switching centre 9- 1 and the call is finally established or connected.
  • Figure 4 illustrates the control timing for an alternative embodiment in which the architecture of the network is the same as in the first embodiment but the timing at which the advertisement is played to the user is different.
  • the mobile switching centre 9-1 is arranged to set up a voice path between the advertising station 15 and the mobile phone 13-1 after it has received confirmation that the called party is not busy. At this time, rather than sending a ring indicate signal from the base station to the mobile telephone 13-1, the advertisement is played to the subscriber through the switching matrix 29 and the base station 11.
  • the MSC controls the digital switching matrix 29 so as to break the voice path between the advertising station 15 and the mobile telephone 13-1 and to set up a voice path between the mobile telephone 13-1 and the telephone 3-1.
  • One disadvantage with this embodiment is that the time available for playing the advertisement is governed by the length of time it takes for the called party to lift the receiver off the hook. Therefore, a full advert may not be played to the subscriber and, in this case, the call is not paid for by the advertiser.
  • the advertising station has been associated with part of a mobile communications network.
  • the advertising station 15 may be associated with a land line telephone network, such as the one illustrated in Figure 5.
  • each of the local exchanges 5-1 and 5-2 is connected to an associated advertising station 15-1 and 15-2 and database 17-1 and 17-2.
  • the adverts in each of the databases 17-1 and 17-2 include a number of local adverts for local traders as well as global adverts which are common to all the databases 17.
  • Figure 6 shows in more detail the way in which advertising station 15-1 is connected to the subscriber telephone 13-1 via the local exchange 5-1 and Figure 7 illustrates the timing control diagram of this embodiment.
  • the local exchange comprises a line interface card 41, a controller 43 and a digital switching matrix 45.
  • the subscriber lifts the handset and goes off hook, this is detected by the line interface card 41 in the local exchange 5-1 and a dial tone is sent to the telephone 13-1 over the telephone line 47.
  • the user dials the number and, as he does so, the number is transmitted down the telephone line 47 through the line interface card 41 to the controller 43.
  • the controller 43 After the user has dialled the last digit, the controller 43 initiates a channel set up procedure which tries to establish a connection to the called party via the digital switching matrix 45 and, if necessary, the PSTN 7.
  • the exchange which is local to the called party determines whether or not the called party is free. If they are, then the called party's local exchange applies the ringing signals to cause the called party's telephone to ring and signals back to the calling party's local exchange 5-1 that a connection can be made.
  • the controller 43 When the controller 43 receives this status information back via the digital switching matrix 5-1, it signals the advertising station 15-1, via the digital switching matrix 45, that the subscriber associated with the telephone 13-1 wishes to place a call and that a voice path has been established between the advertising station 15-1 and the subscriber telephone 13- 1 through the digital switching matrix 45. In response, the advertising station 15-1 retrieves an advert from the database 17-1 and plays it to the subscriber at telephone 13-1. Once the called party lifts the receiver and goes off hook, the local exchange of the called party signals the local exchange 5-1 which, in response, breaks the voice connection between the advertising station 15-1 and the subscriber telephone 13-1 and connects the subscriber telephone 13-1 to the called party.
  • this embodiment suffers from the disadvantage that the length of time the advertisement is played depends on the length of time taken for the called party to lift the receiver off hook. It would, of course, be possible to operate the land based system in a similar manner to the first embodiment described above. However, this is not the preferred embodiment because it would require the reconfiguration or reprogramming of all the local exchanges which are currently used in the existing telephone network.
  • the advertising system was connected to the digital switching matrix at a single connection point.
  • the advertising station will be connected to a number of output terminals of the digital switching matrix.
  • the advertising station was connected to the mobile switching centre.
  • the advertising station may be connected directly to the base station through the digital switching matrix in the base station which is used to control communications between the terrestrial communication links to the mobile switching centre and the channels set up for voice communications between the base station and the subscriber telephones .
  • the procedure for setting up the call was delayed in order to allow the playing of an advert to the subscriber, after which the voice path between the advertising station and the subscriber telephone was cut off and the call set up procedure continued in the conventional way.
  • the first embodiment can be modified so that the advertising station 50-1 can continue playing adverts to the subscriber until the called party goes off hook. In this way, two or even three adverts may be played to the subscriber before the call is connected.
  • the advert is played to the subscriber as soon as the subscriber's local exchange receives the status information back from the remote exchange.
  • This can cause a problem if the subscriber also connects a modem to the same telephone line, since the modem responds to the ringing signal which is normally generated by the local exchange. Therefore, in a preferred land based embodiment, the playing of the advert is delayed until after a short burst of ringing signal has been received by the subscriber telephone.
  • a manually operable or automatic control switch may be provided which is associated with the subscriber telephone and which can be used to activate or de-activate the advertising service, so that the subscriber can cause the telephone system to operate in a normal manner when he wishes to use the modem.
  • the advertising station was directly connected to the digital switching matrix located within the local exchange.
  • Figure 8 shows an alternative arrangement in which the advertising station is connected to the digital switching matrix 45 through a messaging system 51.
  • the messaging system is used to play predetermined voice messages to normal telephone users to indicate, for example, that although the called party is busy, the called party knows that there is another call waiting. These prerecorded voice messages are stored in the database 53.
  • the controller 43 communicates directly with the advertising station 15-1 in order to inform the advertising station that a subscriber is placing a call and, in response, the advertising station outputs the advert to the messaging system 51 which in turn outputs the advert to the digital switching matrix 45.
  • one or more advertising stations were provided at a local exchange or at a mobile switching centre.
  • a single global advertising station 15 may be provided which can be accessed by all the mobile switching centres 9 and the local exchanges 5.
  • a distributed network of advertising stations is preferred, since this allows a number of smaller local databases to be used, each of which may store a number of adverts for local traders and this also reduces the traffic carried over the PSTN.
  • a user unit may be provided at the subscriber telephone 3-1 which sits between the telephone and the telephone line and which is operable to receive an appropriate advert from the advertising station prior to the subscriber making the call.
  • This user unit could then operate (i) to receive the digits dialled by the telephone (whilst preventing them from being transmitted through to the local exchange); ( ⁇ ) to play one or more adverts to the subscriber after all the digits have been dialled; and (iii) to transmit the dialled number to the local exchange 5-1 after the advert or adverts have been played.
  • the remaining call set up procedure would then proceed in the usual way.
  • the user unit can dial into the advertising station and retrieve one or more further adverts for playing to the subscriber the next time the subscriber places a call.
  • the advertising station which can be connected to the network via any local exchange .
  • the advertising station selected an advert to be played to the subscriber who is placing the call. This selection was carried out with reference to a subscriber profile which the advertising station stores . As those skilled in the art will appreciate, this is not essential. A random selection of adverts from the database 17 may be played instead.
  • this advertising system can also be used in telephone systems which use the Internet as the medium for transporting the voice data between the subscriber and the called party.
  • the advertising system can be implemented more readily in such a system, because of the packet nature of the traffic carried over the Internet.
  • the advert was played to the subscriber after the subscriber dials the number of the party he wishes to call.
  • the advert may be played to the subscriber as soon as the subscriber lifts the handset to place the call.
  • the advert was played to the subscriber through the subscriber's telephone.
  • the advert may be played over a speaker system which is associated with the subscriber telephone.
  • a telephone advertising system has been described above which plays adverts to a subscriber when the subscriber wishes to place a call.
  • the advertising system may be arranged to play an advert to the subscriber when a calling party wishes to place a call to the subscriber.
  • the advertising system plays an advert to the subscriber's telephone through the subscriber 's . local exchange.
  • the off-hook acknowledgement which is sent to the calling party by the subscriber's local exchange is delayed for a predetermined amount of time.
  • a suitable control protocol for such an embodiment is shown in Figure 10.
  • the elements of the advertising system have been shown as hardware blocks, it will be apparent to those skilled in the art that most of the functional blocks described above will be implemented in computer software.
  • the software for configuring an existing telephone network to operate in accordance with the present invention may be obtainable on a recording medium, such as a floppy disc or CD-ROM or may be downloadable as a signal from, for example, the Internet.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Meter Arrangements (AREA)

Abstract

Cette invention concerne un système de publicité par téléphone qui permet de diffuser des publicités à l'intention d'un abonné pendant l'établissement d'une communication entre ledit abonné et un tiers. Ce système comprend un support publicitaire pour la diffusion de publicités à l'intention de l'abonné via son téléphone et un organe de commande surveillant le support de sorte qu'après réception du signal indiquant que l'abonné est en train d'établir ou de recevoir une communication, la publicité soit diffusée avant établissement de la liaison.
PCT/GB2000/001972 1999-07-13 2000-05-23 Systeme telephonique WO2001005133A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU49369/00A AU4936900A (en) 1999-07-13 2000-05-23 Telephone system

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
GBGB9916420.4A GB9916420D0 (en) 1999-07-13 1999-07-13 Adcom
GB9916420.4 1999-07-13
GB9920889A GB2360418A (en) 1999-09-03 1999-09-03 Telephone advertising system
GB9920889.4 1999-09-03

Publications (2)

Publication Number Publication Date
WO2001005133A2 true WO2001005133A2 (fr) 2001-01-18
WO2001005133A3 WO2001005133A3 (fr) 2001-05-17

Family

ID=26315766

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2000/001972 WO2001005133A2 (fr) 1999-07-13 2000-05-23 Systeme telephonique

Country Status (2)

Country Link
AU (1) AU4936900A (fr)
WO (1) WO2001005133A2 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1168793A2 (fr) * 2000-06-29 2002-01-02 VSN Beheer B.V. Procédé d'établissement d'une communication téléphonique
WO2005004453A1 (fr) * 2003-07-01 2005-01-13 Soft Teleware, Inc. Systeme de service de rappel et son procede
WO2010057281A3 (fr) * 2008-11-18 2010-07-22 Ana Paula Ameruso Abulasan Système d'appels téléphoniques subventionnés

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2316268A (en) * 1996-08-06 1998-02-18 William Blake Telecommunications system
EP0827321A2 (fr) * 1996-08-20 1998-03-04 Zerosei s.r.l. Appareil et système pour publicité phonique par des terminaux téléphoniques
WO1998056154A1 (fr) * 1997-06-02 1998-12-10 Broadpoint Communications, Inc. Systeme de communication permettant d'envoyer des messages promotionnels

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2316268A (en) * 1996-08-06 1998-02-18 William Blake Telecommunications system
EP0827321A2 (fr) * 1996-08-20 1998-03-04 Zerosei s.r.l. Appareil et système pour publicité phonique par des terminaux téléphoniques
WO1998056154A1 (fr) * 1997-06-02 1998-12-10 Broadpoint Communications, Inc. Systeme de communication permettant d'envoyer des messages promotionnels

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1168793A2 (fr) * 2000-06-29 2002-01-02 VSN Beheer B.V. Procédé d'établissement d'une communication téléphonique
EP1168793A3 (fr) * 2000-06-29 2002-01-09 VSN Beheer B.V. Procédé d'établissement d'une communication téléphonique
WO2005004453A1 (fr) * 2003-07-01 2005-01-13 Soft Teleware, Inc. Systeme de service de rappel et son procede
WO2010057281A3 (fr) * 2008-11-18 2010-07-22 Ana Paula Ameruso Abulasan Système d'appels téléphoniques subventionnés
US8724782B2 (en) 2008-11-18 2014-05-13 Jean-Marc Schiffler System of subsidized phone calls

Also Published As

Publication number Publication date
AU4936900A (en) 2001-01-30
WO2001005133A3 (fr) 2001-05-17

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