WO1998043231A1 - Affichage figuratif sur un support plan et utilisation de cet affichage - Google Patents

Affichage figuratif sur un support plan et utilisation de cet affichage Download PDF

Info

Publication number
WO1998043231A1
WO1998043231A1 PCT/DK1998/000119 DK9800119W WO9843231A1 WO 1998043231 A1 WO1998043231 A1 WO 1998043231A1 DK 9800119 W DK9800119 W DK 9800119W WO 9843231 A1 WO9843231 A1 WO 9843231A1
Authority
WO
WIPO (PCT)
Prior art keywords
print
figurative
plane
view
carrier
Prior art date
Application number
PCT/DK1998/000119
Other languages
Danish (da)
English (en)
Inventor
Erik Brogaard Thomsen
Original Assignee
Logo Paint
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=8156026&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO1998043231(A1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Priority to AU66126/98A priority Critical patent/AU741275B2/en
Priority to DK98907922T priority patent/DK0968495T4/da
Priority to EP98907922A priority patent/EP0968495B2/fr
Priority to AT98907922T priority patent/ATE203618T1/de
Priority to DE69801215T priority patent/DE69801215T3/de
Application filed by Logo Paint filed Critical Logo Paint
Priority to BR9808426-7A priority patent/BR9808426A/pt
Priority to CA002284683A priority patent/CA2284683A1/fr
Priority to US09/381,771 priority patent/US8261475B1/en
Publication of WO1998043231A1 publication Critical patent/WO1998043231A1/fr
Priority to NO19994549A priority patent/NO314158B1/no
Priority to GR20010401880T priority patent/GR3037013T3/el
Priority to US13/547,551 priority patent/US20130000167A1/en

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/0066—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on sports articles, e.g. golf clubs

Definitions

  • the present invention relates to a figurative print on a plane print carrier, and which print is plane and comprises a primary figurative element depicting an information in two dimensions.
  • a figurative print like an advertising print
  • a plane print carrier like a football field.
  • the print is depicted in two dimensions, like the print will normally appear on a plane print carrier.
  • the print is intended to be viewed perpendicularly to the plane print carrier such as a lawn.
  • this is an advantage so that many of the spectators at the football match may see the advertising print.
  • a spectator like a television viewer of a television transmitted football match does not get the full benefit from the advertising value of the advertising print, as a given TV camera is not necessarily placed and views the advertising print in such a way that the advertising print appears in the best possible way for a television viewer.
  • the oblique viewing of the print may correspond to an angle at which a TV camera is placed as compared to a perpendicular viewing of the print.
  • the oblique viewing of the print may also correspond to an angle that e.g. car drivers on a road pass as seen in relation to a pe ⁇ endicular viewing of the print.
  • the oblique viewing of the print may be any angle so that the print appears in the best possible way before a viewer in a given position relative to the print, i.e. corresponding to a pe ⁇ endicular view facing the viewer in question.
  • the print is peculiar in that the print comprises a secondary figurative element depicting the information in a third dimension, that the secondary figurative element as seen in a direction pe ⁇ endicular to the plane print carrier is applied with an angular displacement ⁇ of the figurative element as compared to a pe ⁇ endicular view of the figurative • element on the plane print carrier, and that the angular displacement ⁇ is equal to an angle between a pe ⁇ endicular view of the print and an oblique view of the print relative to the pe ⁇ endicular view.
  • the secondary figurative element By imparting a secondary figurative element to the print it is possible to achieve a three-dimensional effect of the print for the viewer in question.
  • the primary figurative element the secondary figurative element is subjected to an angular displacement which results in a three-dimensional effect that is the best possible for the viewer in question, i.e. a three-dimensional effect corresponding to a pe ⁇ endicular viewing of the print.
  • a secondary figurative element may be a shadow effect, a relief effect or another three-dimensional effect of the primary figurative element.
  • the print is provided with a tertiary figurative element that may comprise a foreground, a background or a frame.
  • Fig. 1 shows how a print according to the invention will be viewed by a viewer that is positioned in the best possible way for viewing the print.
  • the print shows the mark Kvickly, which in Denmark is a tradename for conveniences sold by Faellesforeningen for Danmarks Brugsforeninger, the Danish Co-operative Wholesale Society.
  • the print is illustrated in a situation, where the print is applied to a football field behind a football goal.
  • the print consists of a first figurative element which is toned grey and which constitutes the word part, Kvickly, a secondary figurative element which is black and which gives a depth of the word part, Kvickly, and a tertiary figurative element which is white and which constitutes a background for the primary and the secondary figurative element.
  • the print is applied with angular displacements relative to a pe ⁇ endicular view of the primary and the secondary figurative element so that the primary figurative element and the secondary figurative element in combination cause the mark Kvickly to appear as standing up pe ⁇ endicularly on the football field and with a depth pe ⁇ endicular to a back line behind the football goal.
  • the print is applied with angular displacements relative to a pe ⁇ endicular view of the tertiary figurative element so that the back- ground appears plane with the football field and rectangularly with sides that are perpendicular and parallel, respectively, with the back line behind the football goal.
  • the print according to the invention is therefore intended to make allowance for a viewer viewing the print from a given position relative to the print which is an oblique ⁇ viewing of the print compared to the pe ⁇ endicular viewing of the print.
  • the print may thus be indended to make allowance for a television viewer of a football match viewing the print from a position of a TV camera or to make allowance for a car driver in front of a company domicile viewing the print from a position on a road.
  • Fig. 3 shows a plane view of the print as it appears when the print is viewed pe ⁇ endicularly and seen pe ⁇ endicularly on the plane of the paper.
  • the print comprises a primary figurative element that is toned dark grey, a secondary figurative element that is black, and a tertiary figurative element that in the shown view is toned light grey.
  • the first figurative element is directed at an angle ⁇ which in the shown view is about 35° relative to an axis A indicating a pe ⁇ endicular view of the primary figurative element.
  • the second figurative element is directed at an angle ⁇ which in the shown view is about 20° relative to the axis A which indicates the pe ⁇ endicular view of the secondary figurative element.
  • the tertiary figurative element is directed at an angle ⁇ which in the shown view is about 5° relative to the axis A indicating the pe ⁇ endicular view of the tertiary figurative element.
  • the angles ⁇ , ⁇ , and ⁇ may vary arbitrarily between 0° and 90°. It depends completely on the position of the viewer in relation to the position of the print on the plane print carrier.
  • the plane print carrier to which the figurative print is applied may be a ground surface such as a lawn, a road way like a parking lot, a house front like a company domicile, a transport means like a bus, or even further applications.

Landscapes

  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Business, Economics & Management (AREA)
  • Toys (AREA)
  • Credit Cards Or The Like (AREA)
  • Printing Methods (AREA)
  • Closures For Containers (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Switches Operated By Changes In Physical Conditions (AREA)

Abstract

L'invention concerne un affichage figuratif conçu pour être placé sur un support plan. Dans un mode de réalisation préféré, cet affichage figuratif comprend un premier, un deuxième et un troisième éléments figuratifs. Chacun des trois éléments présente un déplacement angulaire situé entre 0° et 90° par rapport à une vue perpendiculaire de l'affichage figuratif sur le support plan, de sorte que ledit affichage produit un effet spécial, quand on le visualise depuis une position oblique par rapport à une visualisation perpendiculaire.
PCT/DK1998/000119 1997-03-25 1998-03-25 Affichage figuratif sur un support plan et utilisation de cet affichage WO1998043231A1 (fr)

Priority Applications (11)

Application Number Priority Date Filing Date Title
US09/381,771 US8261475B1 (en) 1997-03-25 1998-03-25 Figurative print on a plane print carrier and use of such figurative print
DK98907922T DK0968495T4 (da) 1997-03-25 1998-03-25 Figurativt tryk på en plan trykbærer og brug af et sådant figurativt tryk
EP98907922A EP0968495B2 (fr) 1997-03-25 1998-03-25 Affichage figuratif sur un support plan et utilisation de cet affichage
AT98907922T ATE203618T1 (de) 1997-03-25 1998-03-25 Figurative anzeige auf einer ebenen unterlage und deren verwendung
DE69801215T DE69801215T3 (de) 1997-03-25 1998-03-25 Figurative anzeige auf einer ebenen unterlage und deren verwendung
AU66126/98A AU741275B2 (en) 1997-03-25 1998-03-25 Figurative print on a plane print carrier and use of such figurative print
BR9808426-7A BR9808426A (pt) 1997-03-25 1998-03-25 Impressão figurativa sobre um portador de impressão plano, e, uso da mesma
CA002284683A CA2284683A1 (fr) 1997-03-25 1998-03-25 Affichage figuratif sur un support plan et utilisation de cet affichage
NO19994549A NO314158B1 (no) 1997-03-25 1999-09-20 Figurativt trykk på en plan trykkb¶rer og bruk av et slikt figurativt trykk
GR20010401880T GR3037013T3 (en) 1997-03-25 2001-10-25 Figurative print on a plane print carrier and use of such figurative print
US13/547,551 US20130000167A1 (en) 1997-03-25 2012-07-12 Figurative print on a plane carrier and use of such figurative print

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DK199700140U DK9700140U3 (da) 1997-03-25 1997-03-25 Figurativt tryk på en plan trykbærer og anvendelse af sådant figurativt tryk
DK9700140 1997-03-25

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US13/547,551 Continuation US20130000167A1 (en) 1997-03-25 2012-07-12 Figurative print on a plane carrier and use of such figurative print

Publications (1)

Publication Number Publication Date
WO1998043231A1 true WO1998043231A1 (fr) 1998-10-01

Family

ID=8156026

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/DK1998/000119 WO1998043231A1 (fr) 1997-03-25 1998-03-25 Affichage figuratif sur un support plan et utilisation de cet affichage

Country Status (14)

Country Link
US (2) US8261475B1 (fr)
EP (1) EP0968495B2 (fr)
AT (1) ATE203618T1 (fr)
AU (1) AU741275B2 (fr)
BR (1) BR9808426A (fr)
CA (1) CA2284683A1 (fr)
DE (1) DE69801215T3 (fr)
DK (1) DK9700140U3 (fr)
ES (1) ES2162421T5 (fr)
GR (1) GR3037013T3 (fr)
NO (1) NO314158B1 (fr)
RU (1) RU2195713C2 (fr)
TR (1) TR199902339T2 (fr)
WO (1) WO1998043231A1 (fr)

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0810780A1 (fr) 1996-05-30 1997-12-03 Market SP'94, S.L. Procédé pour la visualisation à distance de panneaux publicitaires par une caméra de prise de vue
WO2000063868A1 (fr) * 1999-04-15 2000-10-26 Market Sp´94, S.L. Procede permettant de creer des panneaux publicitaires virtuels dans des stades sportifs et des installations similaires et support permettant de realiser lesdits panneaux
DE19937037A1 (de) * 1999-08-05 2001-02-15 Apa Adelfang & Parbel Gmbh & C Werbetafel
WO2004019309A1 (fr) * 2002-08-22 2004-03-04 Z-Company Aps Impression pour publicite optimisee pour un observateur a deux points de vue
EP1418561A1 (fr) 2002-11-06 2004-05-12 LP Holding ApS affiche publicitaire et méthode de fabrication
EP1580710A3 (fr) * 2004-03-09 2006-03-22 APA Adelfang & Parbel GmbH & Co.KG Affiche publicitaire sous forme de bande avec présentation tridimensionelle des affiches publicitaires
WO2010012249A1 (fr) * 2008-07-31 2010-02-04 Gerd Ecker Autocollant qui, par distorsion ciblée lors de la saisie par une caméra, développe un effet tridimensionnel
GB2503530A (en) * 2012-11-23 2014-01-01 Linemark Uk Ltd Dual surface signage assembly displaying 3D effect images
EP2806404A1 (fr) 2013-05-23 2014-11-26 AIM Sport AG Conversion d'image pour signalisation
ES2527351A1 (es) * 2014-07-17 2015-01-22 Market Sp'94, S.L. Disposición publicitaria anamórfica para campos deportivos
ES2528303A1 (es) * 2014-07-22 2015-02-06 Adnetgoal, S.L. Dispositivo publicitario plano y su uso en un recinto deportivo
EP2920763A1 (fr) 2012-11-14 2015-09-23 Privsek, Jörg Tapis indicateur
ES2656555A1 (es) * 2016-08-24 2018-02-27 Market Sp'94, S.L. Dispositivo publicitario anamórfico para campos deportivos

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2358142B9 (es) 2009-10-21 2019-04-15 3D Sport Signs S L Procedimiento, sistema y programa de ordenador para obtener una transformada de una imagen.
EP2682933A1 (fr) 2012-07-03 2014-01-08 LP Sports Group A/S Élément publicitaire, procédé de création d'un élément publicitaire et procédé de capture d'images publicitaires sur un élément publicitaire
USD793901S1 (en) * 2015-12-09 2017-08-08 621542 Ontario Limited Ornament

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Publication number Priority date Publication date Assignee Title
US4667236A (en) * 1985-04-26 1987-05-19 Digital Services Corporation Television perspective effects system
FR2608788A1 (fr) * 1986-12-23 1988-06-24 Gerard Norbert Procede d'obtention d'images agrandies et non deformees, a partir d'une image source et dispositif pour mettre en oeuvre ce procede
US4956706A (en) * 1988-06-21 1990-09-11 Sony Corporation Apparatus for processing image
DE4214819A1 (de) * 1992-05-05 1992-10-22 Theodor Eistert Strassentunnel als werbetraeger
WO1993004559A1 (fr) * 1991-08-23 1993-03-04 RICHMAN, Michael, Joseph Conversion d'image

Family Cites Families (7)

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US1592034A (en) * 1924-09-06 1926-07-13 Macy Art Process Corp Process and method of effective angular levitation of printed images and the resulting product
US3249994A (en) * 1962-12-12 1966-05-10 William R Hill Method of manufacturing sign elements
US3675355A (en) * 1970-01-19 1972-07-11 Glass Lab Co Molding strip
US4450640A (en) * 1982-09-30 1984-05-29 Shapiro Jay B Sign letter structure
US5417431A (en) * 1993-11-03 1995-05-23 Laservison Productions, Inc. Trading card with three-dimensional effect
GB2315794A (en) * 1996-08-01 1998-02-11 Marshalls Mono Ltd Traffic calming
US5941002A (en) * 1997-04-02 1999-08-24 Rusin; Clifford R. Stadium signage system and method

Patent Citations (5)

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Publication number Priority date Publication date Assignee Title
US4667236A (en) * 1985-04-26 1987-05-19 Digital Services Corporation Television perspective effects system
FR2608788A1 (fr) * 1986-12-23 1988-06-24 Gerard Norbert Procede d'obtention d'images agrandies et non deformees, a partir d'une image source et dispositif pour mettre en oeuvre ce procede
US4956706A (en) * 1988-06-21 1990-09-11 Sony Corporation Apparatus for processing image
WO1993004559A1 (fr) * 1991-08-23 1993-03-04 RICHMAN, Michael, Joseph Conversion d'image
DE4214819A1 (de) * 1992-05-05 1992-10-22 Theodor Eistert Strassentunnel als werbetraeger

Cited By (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0810780A1 (fr) 1996-05-30 1997-12-03 Market SP'94, S.L. Procédé pour la visualisation à distance de panneaux publicitaires par une caméra de prise de vue
WO2000063868A1 (fr) * 1999-04-15 2000-10-26 Market Sp´94, S.L. Procede permettant de creer des panneaux publicitaires virtuels dans des stades sportifs et des installations similaires et support permettant de realiser lesdits panneaux
ES2152182A1 (es) * 1999-04-15 2001-01-16 Market Sp 94 S L Procedimiento para la creacion de vallas publicitarias virtuales en campos de deportes y similares y soporte para su realizacion.
DE19937037A1 (de) * 1999-08-05 2001-02-15 Apa Adelfang & Parbel Gmbh & C Werbetafel
DE19937037B4 (de) * 1999-08-05 2004-04-29 Apa Adelfang & Parbel Gmbh & Co. Kg Werbebande
WO2004019309A1 (fr) * 2002-08-22 2004-03-04 Z-Company Aps Impression pour publicite optimisee pour un observateur a deux points de vue
EP1418561A1 (fr) 2002-11-06 2004-05-12 LP Holding ApS affiche publicitaire et méthode de fabrication
WO2004042683A2 (fr) * 2002-11-06 2004-05-21 Lp Holding Aps Impression publicitaire et procede de generation d'une impression publicitaire
WO2004042683A3 (fr) * 2002-11-06 2004-06-24 Lp Holding Aps Impression publicitaire et procede de generation d'une impression publicitaire
CN100362539C (zh) * 2002-11-06 2008-01-16 Lp控股公司 广告印刷品和生成广告印刷品的方法
EP1580710A3 (fr) * 2004-03-09 2006-03-22 APA Adelfang & Parbel GmbH & Co.KG Affiche publicitaire sous forme de bande avec présentation tridimensionelle des affiches publicitaires
WO2010012249A1 (fr) * 2008-07-31 2010-02-04 Gerd Ecker Autocollant qui, par distorsion ciblée lors de la saisie par une caméra, développe un effet tridimensionnel
US8904679B2 (en) 2008-07-31 2014-12-09 Gerd Ecker Spatially distorted image
EP2920763A1 (fr) 2012-11-14 2015-09-23 Privsek, Jörg Tapis indicateur
GB2503530A (en) * 2012-11-23 2014-01-01 Linemark Uk Ltd Dual surface signage assembly displaying 3D effect images
GB2503530B (en) * 2012-11-23 2014-06-04 Linemark Uk Ltd Dual-surface signage assembly and method for use thereof
WO2014187695A1 (fr) 2013-05-23 2014-11-27 Aim Sport Ag Conversion d'image pour enseignes
EP2806404A1 (fr) 2013-05-23 2014-11-26 AIM Sport AG Conversion d'image pour signalisation
US10482652B2 (en) 2013-05-23 2019-11-19 Aim Sport Ag Image conversion for signage
ES2527351A1 (es) * 2014-07-17 2015-01-22 Market Sp'94, S.L. Disposición publicitaria anamórfica para campos deportivos
WO2016009102A1 (fr) * 2014-07-17 2016-01-21 Market Sp'94, S.L. Installation publicitaire anamorphique pour terrains de sport
ES2528303A1 (es) * 2014-07-22 2015-02-06 Adnetgoal, S.L. Dispositivo publicitario plano y su uso en un recinto deportivo
WO2016012643A1 (fr) * 2014-07-22 2016-01-28 Livead Space Mark Up, S.L. Dispositif publicitaire plat et son utilisation dans un terrain de sport
RU2670688C2 (ru) * 2014-07-22 2018-10-24 Лайвед Спэйс Марк Ап, С.Л. Плоское рекламное устройство и его применение на спортивной арене
RU2670688C9 (ru) * 2014-07-22 2018-12-19 Лайвед Спэйс Марк Ап, С.Л. Плоское рекламное устройство и его применение на спортивной арене
ES2656555A1 (es) * 2016-08-24 2018-02-27 Market Sp'94, S.L. Dispositivo publicitario anamórfico para campos deportivos

Also Published As

Publication number Publication date
AU741275B2 (en) 2001-11-29
US20130000167A1 (en) 2013-01-03
BR9808426A (pt) 2000-05-23
NO314158B1 (no) 2003-02-03
EP0968495B1 (fr) 2001-07-25
ATE203618T1 (de) 2001-08-15
DE69801215D1 (de) 2001-08-30
AU6612698A (en) 1998-10-20
US8261475B1 (en) 2012-09-11
TR199902339T2 (xx) 2000-02-21
EP0968495A1 (fr) 2000-01-05
DE69801215T3 (de) 2006-10-12
NO994549D0 (no) 1999-09-20
RU2195713C2 (ru) 2002-12-27
EP0968495B2 (fr) 2006-03-22
ES2162421T5 (es) 2006-08-16
NO994549L (no) 1999-11-05
CA2284683A1 (fr) 1998-10-01
DE69801215T2 (de) 2002-05-16
ES2162421T3 (es) 2001-12-16
DK9700140U3 (da) 2000-03-24
GR3037013T3 (en) 2002-01-31

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