WO2016009102A1 - Installation publicitaire anamorphique pour terrains de sport - Google Patents

Installation publicitaire anamorphique pour terrains de sport Download PDF

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Publication number
WO2016009102A1
WO2016009102A1 PCT/ES2015/070553 ES2015070553W WO2016009102A1 WO 2016009102 A1 WO2016009102 A1 WO 2016009102A1 ES 2015070553 W ES2015070553 W ES 2015070553W WO 2016009102 A1 WO2016009102 A1 WO 2016009102A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
fence
section
arrangement according
motif
Prior art date
Application number
PCT/ES2015/070553
Other languages
English (en)
Spanish (es)
Inventor
Javier Palmerola Fernandez
Original Assignee
Market Sp'94, S.L.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Market Sp'94, S.L. filed Critical Market Sp'94, S.L.
Publication of WO2016009102A1 publication Critical patent/WO2016009102A1/fr

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/002—Advertising means including image processing to create a special effect when viewed from a camera
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Definitions

  • the present invention refers to advertising arrangements for sports fields.
  • sports field means any space in which a regulated sports activity is carried out, be it covered or exposed to the weather, and regardless of the materials in which they are made.
  • the advertising arrangement of the present invention is especially indicated for sporting events in sports fields that are recorded or retransmitted by cameras, although the invention is not necessarily limited to said application.
  • Anamorphic arrangements for sports fields are known.
  • Anamorphism is a technique that deforms an image or advertising motif to create in the viewer a false appearance that you are seeing the advertising motive from a certain point of view.
  • Said anamorphic arrangements are used so that the observer of an event from a selected point of view has the impression of observing an advertising device, arranged high relative to the horizontal plane, when in fact he is observing an anamortically deformed device located horizontally at ground level . This allows to place apparently non-horizontal devices, but that do not interfere with the trajectories of the athletes.
  • An example of such a horizontal flat device It can be seen in Spanish Patent Document ES2152182.
  • a drawback of said type of flat anamorphic devices is that the deformation required by the anaformism makes the flat devices have a very large size, so that their scope of placement is limited. Thus, for example, in football it is feasible to place them in the goal area, but on the sides the available space is very limited.
  • a principle used by the present invention is the use of anamorphic techniques to display a single advertising motif in two different sub-dispositions, which may be separated from each other.
  • Another principle used by the present invention is the use of the fence that usually surrounds the fields to draw attention to the viewer about advertising elements used outside said fence.
  • the present invention envisages using both principles independently or in combination.
  • the present invention consists of an advertising arrangement in a sports field comprising a first flat section, in horizontal arrangement or resting lying on a surface, and a second section, in vertical or inclined arrangement with respect to the ground, and corresponding with a fence that It constitutes an outer boundary of the playing area, with an advertising motif distributed in both sections and in which the advertising motif, at least in the first flat section, is deformed by the anamorphism technique.
  • the present invention solves the aforementioned space problems by using two connected surfaces that form an angle to each other.
  • the vertical flat section may coincide with a fence of the fence wall that delimits the playing area.
  • the advertising motif does not show anamorphic deformation in the second section, and the advertising motif in the first section is deformed only in one direction.
  • said deformation in one direction will be less than 100%, more preferably, less than 50% and even more preferably, between 20 and 40%.
  • the anamorphic deformation of the flat section causes a camera located in front of the advertising device to perceive the advertising device as a single advertising device apparently arranged with both sections vertically.
  • the advertising device can be physically realized in different ways. Both sections may consist, for example, on a substrate on which the at least partially deformed advertising motif or motifs are printed or adhered. Both sections can consist of screens (for example of LEDs) in which advertising motifs properly deformed by a controller are shown. It is also possible that the second section or horizontal section is of the substrate type and the first vertical section or section of the screen type, or vice versa. Finally, it is also possible that the device consists solely of a single-color substrate or any other visible delimitation of the limits of the device, with an image processing device being subsequently responsible for placing the advertising motif on the surface in the image captured by the chamber, also applying the corresponding and equivalent anamorphic deformation that would be available to the physical device.
  • Another problem concerning the advertising provisions for sports fields is the limited space available for placement, especially if we take into account that the safety of the players must be maintained (so that provisions raised within a fenced enclosure cannot be provided) and because the attention is focused within the game enclosure, which further limits design options. Outside the playing field, normally outside the fenced enclosure, the spectator does not capture the advertising provisions, or captures them with less intensity.
  • an advertising arrangement on a sports field comprising, as said second section, a fence that is placed in a raised position on the surface of the sports field and that delimits an outer limit of the zone of game, presenting this fence an advertising motive.
  • Said provision also includes, as said first section, an additional advertising element located outside the outer limit of said playing area, and having a representation area of an advertising motive, said representation area having a closer limit to the fence, said additional advertising element being supported on a surface and because the advertising motif is divided between the first and the second sections, the advertising motif in the first section presenting an anamorphic deformation which causes that from a defined point of view the apparent reason to be not deformed and raised on the ground and because the aforementioned limit is closer to the fence of the additional advertising element, the highest line of the fence and said point of view are in the same plane.
  • the studies carried out by the applicant have concluded that the viewer's attention is directed outside the field for elements that are partially within the field.
  • the present invention uses fencing (within the spectator's attention zone) to draw attention to elements outside the field of play.
  • the use of reverse perspective techniques to perform anamorphic deformations allows these two spaces to be used without distorting the advertising message.
  • the present invention in its different embodiments, uses, among others, the following means: Use of two elements that can be separated in which a single advertising motif is represented.
  • the anamorphic deformations of the inverse or similar perspective type, their effects and embodiment are well known in the sector and therefore will not be explained in depth in the present invention.
  • the anamorphic deformation can be applied to the entire advertising motif, or, for example, for certain views of the front layout of the fence, applied only to the part of the advertising motif represented in the additional advertising element.
  • the additional advertising element or first section will be a flat element.
  • the arrangement object of the present invention may use any means to represent the reason advertising in the first and second sections (fence and additional advertising element).
  • both the fence and the aforementioned flat element comprise electronic screens to represent said advertising motif, also providing an automatic control device for controlling and synchronizing the advertising motif represented on said screens.
  • both the painted or glued advertising element is arranged both on the fence and in the additional advertising element.
  • LED screens As electronic display, LED screens, graphene or any other known type can be used.
  • the advertising arrangement on a sports court comprises a fence that is placed in a raised position on the surface of the sports court and that delimits an outer limit of the playing area, said fence presenting an advertising motif, characterized in that said arrangement also comprises an additional advertising element located outside the outer limit of said gaming area, and which has a representation area of an advertising motif, said representation area having a limit closer to the fence, said element being additional advertising supported on a surface and because the advertising motif is divided between the fence and the flat element, the advertising motif in the additional advertising element presenting an anamorphic deformation that causes the apparent motive to be unstated and from a defined point of view raised on the ground and because the aforementioned limit more pr maximum to the fence Additional advertising element, the highest line of the fence and the mentioned point of view are in the same plane.
  • the additional advertising element or first section is placed on a tiered area.
  • the present invention also provides that the arrangement additionally comprises a third horizontal flat section located within the enclosure delimited by a fence to which the fence belongs, the flat section being in contact with the fence, the advertising motive being distributed between said first, second and second third sections.
  • Figure 1 is a perspective view of a soccer field with an advertising device according to the present invention, in which the horizontal section shows a deformation performed by anamorphic techniques.
  • Figure 2 is a view of the advertising device of Figure 1 from the point of view of a camera in which it is placed in front of the advertising device, on the other side of the field. It is observed how the advertising motif appears to be arranged vertically.
  • Figure 3 is a perspective view of the soccer field with another embodiment of an advertising device according to the present invention, carried out by means of two LED screens, one located horizontally and the other vertically.
  • Figure 4 is a perspective view of an embodiment similar to that of Figure 3, in which the screens of the arrangement are controlled from a remote controller.
  • Figures 5 and 6 are views equivalent to that of Figures 1 and 2 of a variation of the advertising device shown in said figures.
  • Figure 7 is a schematic view showing, in side elevation, a sports field with an advertising arrangement according to a first embodiment of the present invention.
  • Figure 8 is a perspective view of the embodiment of Figure 7.
  • Figure 9 is a perspective view of the arrangement of Figure 7 from the point of view of the camera.
  • Figure 10 is a schematic view showing, in side elevation, a sports field with an advertising arrangement according to a second embodiment of the present invention.
  • Figure 11 is a perspective view of the embodiment of Figure 10.
  • Figure 12 is a perspective view of the arrangement of Figure 10 from the point of view of the camera.
  • Figure 13 is a schematic view showing, in side elevation, a sports field with an advertising arrangement according to a third embodiment of the present invention.
  • Figure 14 is a perspective view of the embodiment of Figure 13.
  • Figure 15 is a perspective view of the arrangement of Figure 13 from the point of view of the camera.
  • Figures 1 and 2 show a first embodiment of an advertising arrangement according to the present invention.
  • the advertising arrangement is represented placed on a soccer field -100-.
  • the advertising arrangement of the example shown consists of a first substrate -1- arranged horizontally and a second substrate -2- arranged vertically.
  • An advertising motif -3- is represented on the surface of both.
  • the advertising motif is distributed between both substrates.
  • the part -31- of the advertising motif -3- on the first substrate -1- is deformed by an anamorphic technique, while the part -32- of the advertising motif -3- on the second substrate -2- is not deformed.
  • the first substrate -1- has a rectangular shape and extends between the limit of the pitch of the soccer field -100- and the wall of vertical fences -102- that delimits the stands -103- of the game site reserved for players .
  • the second substrate -2- is one of the fences of the fence wall -102-.
  • the substrates that make up in this embodiment can be, for example, a carpet or plaque, and the advertising motif be painted glued or simply placed on the substrate.
  • the anamorphic deformation is performed according to anamorphic techniques that take into account the point of view of the selected observer.
  • the point of view of the selected observer is usually the situation of a relay camera via television.
  • An example of application of known anamorphic technique is described in the Spanish patent document ES2152182 already cited.
  • Figure 2 shows how the advertising motive, from the point of view of the selected observer, appears to be arranged vertically. This effect is produced thanks to the anamorphic deformation technique that has been applied, in this case, on part -31- of the advertising motif on the first substrate -1- arranged horizontally. Since the point of view of the selected observer was located just in front of the advertising arrangement, it has not been necessary to apply an anamorphic deformation on the part -32- of the advertising motif on the second vertically arranged substrate, which remains undeformed.
  • FIG. 1 shows another embodiment of the advertising arrangement object of the present invention.
  • the same or similar elements to those shown in Figures 1 and 2 have been indicated with identical numerals, and will not be described in detail.
  • the first and second substrates are replaced by a first LED screen -11-, which is arranged on the ground, and a second LED screen -12- that is arranged vertically, integrated with the wall of fences -102-.
  • a single advertising motif -3- is represented, distributed on both screens.
  • the part -31- of the advertising motif represented on the screen -11- arranged on the ground has the same anamorphic deformation shown in figures 1 and 2.
  • the realization of the advertising arrangement by means of LED screens allows changing the advertising motif -3- represented during the retransmission. It also allows to vary during the representation the point of view of the selected observer, since different anamorphic deformations can be applied to the same advertising motif -3-.
  • graphic substrates -1-, -2- such as those shown in figures 1 and 2, with LED screens -11-, -12-. For example, you could arrange a substrate -1- on the ground, and a screen of LEDs -12- vertical, or a screen of LEDs -11- on the ground and a graphic substrate -2- vertical, for example a fence.
  • Figure 4 shows another embodiment of the present invention in which the screens are connected to a remote control device -13-, for example, a computer.
  • a remote control device -13- for example, a computer.
  • This allows modifications to be made on the screens in real time, without the need to follow a pattern stored on the screens. It also allows, for example, to display different motifs on the screens depending on whether the arrangement is being displayed by a camera during retransmission, or not.
  • the control has been represented in a completely schematic way. There could also be, for example, other computer control equipment connected to the vertical LED fences, or the control could be joint.
  • Figures 5 and 6 another embodiment is shown, similar to that shown in Figures 1 and 2, in which the shape of the first -1-horizontal substrate, located on the ground, has also been modified following the same anamorphic transformation which has been applied to part -31- of the advertising motif -3- shown on said substrate -1-.
  • the substrate has a trapezoidal shape. If Figure 6 is observed and compared with Figure 2, it is observed that this transformation makes both substrates -1-, -2- apparent to be a uniform, unique and parallelepiped substrate, arranged vertically when viewed from the point of view of the selected observer.
  • the advertising device consisted of two substrates of the same color that do not have any printed advertising motif attached or placed on them, the advertising motive, with its corresponding anamorphism, added on the substrate by means of an image processing device taken by a camera, also called virtual advertising. Said processed image could later be transmitted during the broadcast of the sporting event. It would also be possible to mark by any means the limits corresponding to the area in which the advertising reason should be included.
  • Figures 7 to 9 show another embodiment of an advertising arrangement according to the present invention. The advertising arrangement is represented placed on a soccer field -100-.
  • the arrangement is formed by a fence -201- (second section) and an additional advertising element (first section), which in the example shown is a substrate -202- arranged on the outside ground of the field, outside the fence to which it belongs the fence -201-, between the zone -400- defined between the fence and the stands -300-.
  • first section an additional advertising element
  • the fence -201- is raised with respect to the ground, while the substrate -202- rests on it. As can be seen, the fence -201- and the substrate -202- do not have continuity, there is a space -221- between them.
  • An advertising motive -212- is represented between the fence -201- and the substrate -202-, that is, each of These elements represent a part of the advertising motif.
  • the motif is deformed by an anamorphic deformation technique, for example a reverse perspective technique.
  • anamorphic deformation technique for example a reverse perspective technique.
  • the end -29- of the substrate -202- closest to the fence consists of the limit of the area of representation of the advertising motif.
  • the camera -200-, the edge -219- and the end -29- are aligned.
  • this effect can also be achieved by making the edge -219-, the camera -200- and the end closest to the fence -201- of the part of the advertising motif -212- belong to the same plane.
  • the advertising arrangement also includes a third horizontal section -203- flat that rests on the ground of the field -100-, that is, within the enclosure delimited by the fence -201-.
  • the horizontal flat section -203- also represents a part of the advertising motif -212-. That is, in this case, the advertising motif -212- is represented between the horizontal flat section -203-, the fence -201- and the additional advertising element -202-.
  • anamorphic techniques it is possible to obtain the same visual effects as those obtained in the two previous examples shown.
  • the fence -201- and the horizontal flat section -203- are in contact with each other through an edge -211-. This is necessary so that the advertising motif presents continuity between the horizontal flat section -203- and the fence -201-.
  • the arrangement is completed with a control device that synchronizes the image emitted in each element or screen of the arrangement.
  • Figures 10 to 12 show another embodiment of an advertising arrangement according to the present invention. Elements equal or similar to those of the first embodiment have been identified with identical numerals and therefore will not be explained in greater depth.
  • the embodiment of Figures 10 to 12 differs from the embodiment of Figures 7 to 9 in that the substrate -202- is placed on a tiered area. This makes it possible to use areas of bleachers that are not being used, for example due to lack of ticket sales or because the game is played behind closed doors by penalty to the local team.
  • Figures 13 to 15 show another embodiment of an advertising arrangement according to the present invention. Elements equal or similar to those of the first embodiment have been identified with identical numerals and therefore will not be explained in greater depth.
  • the arrangement is similar to that of Figures 7 to 9, but in this case the horizontal flat section that rests on the field floor is not available.
  • advertising motifs applied by painting or glued on substrates have been represented.
  • the representation of the advertising motif -212- could also be done through electronic screens, for example LED screens.
  • the realization of the advertising arrangement by means of LED screens allows to change the advertising motif -212- represented during the retransmission.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Processing Or Creating Images (AREA)

Abstract

Installation publicitaire pour terrains de sport, du type comprenant un motif publicitaire déformé par anamorphisme, comprenant une première section plane, en position horizontale ou de repos, couchée sur une surface, et une seconde section en position verticale ou inclinée par rapport au sol et correspondant à une barrière constituant la limite extérieure de la zone de jeu, un motif publicitaire étant réparti sur les deux sections, et au moins le motif publicitaire de la première section plane horizontale étant déformé au moyen d'une technique d'analmorphisme.
PCT/ES2015/070553 2014-07-17 2015-07-17 Installation publicitaire anamorphique pour terrains de sport WO2016009102A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ESP201431078 2014-07-17
ES201431078A ES2527351B1 (es) 2014-07-17 2014-07-17 Disposición publicitaria anamórfica para campos deportivos

Publications (1)

Publication Number Publication Date
WO2016009102A1 true WO2016009102A1 (fr) 2016-01-21

Family

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Application Number Title Priority Date Filing Date
PCT/ES2015/070553 WO2016009102A1 (fr) 2014-07-17 2015-07-17 Installation publicitaire anamorphique pour terrains de sport

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ES (1) ES2527351B1 (fr)
WO (1) WO2016009102A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2656555A1 (es) * 2016-08-24 2018-02-27 Market Sp'94, S.L. Dispositivo publicitario anamórfico para campos deportivos

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3631619A (en) * 1967-06-29 1972-01-04 Samuel Scrivener Jr Overhead traffic informational or directional sign
US3834051A (en) * 1973-11-12 1974-09-10 Reflectomorphics Inc Anamorphic greeting cards and other structural graphic pieces
WO1998043231A1 (fr) * 1997-03-25 1998-10-01 Logo Paint Affichage figuratif sur un support plan et utilisation de cet affichage
ES2152182A1 (es) * 1999-04-15 2001-01-16 Market Sp 94 S L Procedimiento para la creacion de vallas publicitarias virtuales en campos de deportes y similares y soporte para su realizacion.

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3631619A (en) * 1967-06-29 1972-01-04 Samuel Scrivener Jr Overhead traffic informational or directional sign
US3834051A (en) * 1973-11-12 1974-09-10 Reflectomorphics Inc Anamorphic greeting cards and other structural graphic pieces
WO1998043231A1 (fr) * 1997-03-25 1998-10-01 Logo Paint Affichage figuratif sur un support plan et utilisation de cet affichage
ES2152182A1 (es) * 1999-04-15 2001-01-16 Market Sp 94 S L Procedimiento para la creacion de vallas publicitarias virtuales en campos de deportes y similares y soporte para su realizacion.

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
BUILD CHARACTER TO ENSURE SUCCESS, Retrieved from the Internet <URL:http://www.moillusions.com/build-character-to-ensure-success/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed''OpticalIllusions(OpticalIllusions> [retrieved on 20150112] *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2656555A1 (es) * 2016-08-24 2018-02-27 Market Sp'94, S.L. Dispositivo publicitario anamórfico para campos deportivos

Also Published As

Publication number Publication date
ES2527351A1 (es) 2015-01-22
ES2527351B1 (es) 2015-07-20

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