US940281A - Advertisement-displaying apparatus. - Google Patents

Description

J.. T. BUFFY. ADVERTISEMENT DISPLAYING APPARATUSL I APPLICATION FILED NOV. 21, 1908y 940,281

` Patented Nov. 16. 1909.

2 SHEETS-SEBET l.

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J. 'I'. ROFFY.

ADVERTISEMENT DISPLAYING APPARATUS.

APPLIUATION HLBD Nov. 21. 1908.

940,281. Patented Nw. 16,1909.

2 SHEETS-SHEET 2.

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Be it known that l', Josnrri T. Reiter, :i citizenoi' the United States, residingat Chicago, in the county of Cook and Stute of illinois', have invented a new und'useful im? provement in Advei'tisemeiitl)isplsyi1ig Appnrutus, of which the following is e, specifi cation.

My invention relates to an improvement in the class of advertising apparatus involv ing :i vsystem of lenses for throwing upon e suitable display-surface an illuminated tiren containing` the advertisement in' magnified therefore hereinafter described and ,claimed in that particular connection. v l

The primary object oi' my invention is to provide e construction oit tlie lens-device ennployed which shell adapt it to project to the best advantage the lightfrom an incandes cent 'electricdanipg and my invention con sists in tlie construction of tlie-lens-device,

and in details of construction and combinetions of parts forming the advertisementdisplaying 'apparatus In tlie accompanying drawings, ligure lis a perspective view; in the nature of a diagram, illustrating,l my invention as applied to a show-Window.; Fig. 2 shows my iinproved apparatus by a broken View in sectional elevation; Fig.. 3 is 'zi section on line 3 3, Fig. 2; Fig. 4 is a broken perspective view sho-wing tlie outer end of the lens-dev vice through an opening iii the dependingr lamp-doine fringe containing s bindingrmg, and Fig. 5 is a diagram lshowing the arrangement of the lenses relative to euch.

other and to the glass plate bearing the ed` vertising-matter to be projected, as also relutive to the lamp. i

The lamp 6 'is of ordinary incandescent? electric type employing :t filament 7 formed with a plurality of convolutions; and it is adapted to be suspended,- by a suitable me-.

dium 8, slieivn as e chain, in the slioiv-Window 9 of .a store. A framedglziss d ome i0 lamp G.

Specification of Letters Patent. j Entente@ Neu; 1,3, lipplication filed November 2l, 19438. Serial Tie, elt.

toil translucent quality usually employed Wits incandescent electric lamps and ot the elmpe shown, or other suitable shape, with :in apron-shown es zi* fringe il depending' from it about its edge, is hung over the lump 6, and it may lieve suspended from it, by chains l2, e trained glass sign i3 provided with an src-shaped reflector let extending baclivardly from its loweredge to reflect. the

light i'roi'u the lamp thro/righ'. thesign for display of the latter. ',liepsign is balanced 65 by its suspension et the' point 112 against the 'tendency oit-tite reflector ll te deflect it from its proper perpendicular position.

fi reflector l5 list/*ing e concave Asurface olf-s, certain radius is rigidly supported on the freine-Work oi the dome l0 `Within the letter to extend adjacent to one side of tlie In. the fringe 1l en opening is formed ii. di ect iine, at :i suitable inclinationez with the renector l5, thisopening containing; a metal binding shown as a ring 16.

A lens-bolder shown in its preferred forni of s barrel 17 is stably supported to extend inclinedly, with its inner endv concentric with the releetor'lt but at tlie opposite side of: 80 the lamp, and with its. outer end registering with the ring i6, in vtlie shade l0, by means of bearing-rings i8 and 19 surrounding the barrel respectivelymesr its opposite ends, these rings being on supporting-arnis'll 85 and 119 extending in suitable positions into the interiorl of the shade from its iranie- Work. ln the inner end of the barrel is pro vided e lens 20, preferably or the construction represented in Fig. 5 vitli its opposite' 90 convex surfaces ot different radius of curveture, `that of the inner surface having the greater radius. The radius of the outer surface of this lens is -tlie saine es that, of the reflector 1:3., Speced from the lens 20'95 in the barrel by e tube-section 21 coniied about its edge 4between the lattereiidi another tube-section 2 2 of the same length,-

is :i transparent plate 23 inthe form of] sr glass disk bearin the advertising-matter y to be projected. magnifying lens 24; .ts

in the barrel against. the outer end of the spacer 22, being lield by n spiral spring 25 confined in a cap 25 having a reduced outer end 27 containing an opening concentricwitli 05 tlie body-portion of the cap and ,in which is fastened a magnifying lens 28. The Vspringbearing oit the cap 26 adapts` to be 'edjusted in the barrel to proiiieriy adjust the lens 28 relative to the lens for focusing purposes; and in the adiusted'-r position ot i the outermost lensit -is retained by any suitable means, as by a sensoren] 9,9 working in the bearing-ring 19 against the barrel to i n dent the latter and thus afford an obstruction presented to the outer edge or shoulderv of the cap against being,y forced loutwardly by the tension of the spring 26.

The inclination of the lens-device in the situation shown is such as to project from its suspended position in a show-window a circular areaof light under the restrict-ing actionk as .to` light-diffusion, of the fringed? dome l0, upon thesidewalk 30 adjacent tol the Window where the si n is )eculiarl at-` .i

tractive to passers-by at night, which is, .of course, thetime for using the display. The light fromthe lamp passes through the inverted sign 23 in parallel rays, which are crossed, as representedi'ifthe diaejram of Fig. 5, bythe lens Q4, tobeinverted, as indicated inthe diagrainfby passing through the lens 28 to projectthcsign properly upon the sidewalk, as indicated in Fig. l. x What I claim as new and desire to secure by Letters Patent isf l. A. sl1oW-windoW illuminating and advertisen'ient-displaying apparatus comprising, in combination7 a translucent dome, a

. lamp located in the upper part of said dome,

a lens-holder supported Within the dome to extend inclinedly from said lamp to project the advertisement to he displayed-alpen the sidewalk adjacent to said Window, an ad vertisement-hearing transparent.' plate inv said holder, and lenses arranged in said holder relative to each other and to said plate and lamp to project the advertisingmatter on the plate in magnified forni upon said sidewalk.

2. .A show-Window 'illuminating' and advertisement-displaying apparatus comprising, in combination, a translucent dome provided with a depending apron containing an opening, a lamp in 'the upper portion of said dome, and a lens-device consisting of a lens holder rigidly supportedwithin said dome to extend inclinedly in line with sind open- 'ing to project the advertisement to be displayed upon the sidewalk adjacent-to said Window, an advertisement-bearing transparent plate in said holder, and lenses arranged in said holder relative to `each other and to said plate and lamp to project the advertising-matter on the plate in niagnicd form upon said sidewalk.

3. An advertisenientdisplaying apparatus for show-Windows comprising, in coinbination, a lamp, atranslucent dome dn said lamp provided with a depending apron con taining a binding-equipped opening, a re` lector supported at one side of said lamp, and a lens-,device comprising a barrel sup- 65 ported Within said dome on the frame there of to extend inclinedly in line with said reiec'tor and opening to project the advertisement to be displayed upon the sidewalk adjacent 'to said Window, van advertisement- 70 bearing` transparent plate in the barrel, and lenses .arranged in said barrel relative to each other and to the plate and lamp to project the advertising-matter on said plate in niagnilied form vupon Said sidewalk.

R. A. RAYMOND, L. G. KIRKLAZND.

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