US2206772A - Display device - Google Patents

Description

L. G. ENGLAR DISPLAY DEVICE July 2, 1940.

Filed Oct. 51, 1939 2 Sheets-Sheet 1 ll! 7131' I LP 18 \r 15 I;

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. Gum/wan J y 2, 1940. e. ENGLAR DISPLAY DEVICE 4 Filed Oct. 51, 1938 2 Sheets-Sheet 2 Patented July 2,1940

UNITEDQSTATES PATENT OFFICE 2,206,772 a DISPLAY DEVICE Lillian Englar, Crestwood, N. Y. 1 Application ct0ber 3 1, 1938, Serial No. 238,106

9 Claims.

This invention relates to display devices the character of which is illustrated in my co-pending application, Serial No. 47,268, filed October 29, 1935, which has matured into Patent No. 5, 2,135,124 and is a continuation in part thereof.

, The general purpose of such devices in avoiding the expense of displaying original articles is well understood, and it is a special aimhere to present a novel manner, of mounting dummy l0 cigars for making up representations of full boxes ofcigars.

It is another purpose to make available a novel top display unit which may be incorporated in various forms of box representations.

Another object is to present a novel construction of display device which may be embodied in a very compact form, with a minimum of material andlabor in production.

A further object is to evolve a novel box representation which may be utilized for various the bulk of materials required in stock, as well as lessening the cost of varieties.

ture of individual article representation and in the mounting of individual article dummy mountlugs and box representation structure coordinated therewith.

30 Additional objects, advantages and features of inventionreside in the construction, arrangement and, combination of parts in the embodiment of the invention, as will appear from the following description and in the accompanying drawings, each or taken together, wherein Figure l isaplan view of one form of blank for a box representation which may be utilized in adisplay utilizing my invention.

Figure 2 is a fragmentary longitudinal section 0 of acomplete display utilizing the structure of Figure 1. v

Figure 3 is a cross "section of the structure of Figure2. l,

Figure 4 is a fragmentary top view of the displayofFigure 2. i

Figure 5 is a view a modification.

Figure 6 is a longitudinal sectional view of a further modification of the invention adapted to mounting on various boxes, or box forms.

Figure 7 is a fragmentary top view showing on end of the display of Figure 6. Figure 8 is a fragmentary cross section showing a modified lid representation foruse with the structurepof Figure ,6, and others.

similar to Figure .3, showing displays of different goods at will, thus reducing materially for a large range It is anlimportant aim to give a novel struc- (Cl. w -126) Figure 9 is a perspective view of a modified b0 representation.

Figure 10 is a fragmentary section of one end of a top display unit suitable for usewith the structure of Figure 9.

Figure 11 is a detail of the blank for the form of Figure. 9. v

Figure 12 is a fragmentary front elevation of the device of Figure 9.

There is illustrated "in Figures 1 to 4, details 10 of a dummy box and content disclosed in my said prior application. This consists of a onepiece pulp board blank I0 from which a complete box, lid, and raised bottom or tray may be formed; It includes a single plate constitut- 15 ing a combined tray H and integral lid-base extension IZ of rectangular form, the tray having an areaand form corresponding to that of a conventional cigar box,'and the lid extension being of approximately the same shape and size, being continued integrally from the rear edge of the tray. An ear I3 is cut in the tray 1 I-folded downwardly and 'rearwardly on a line coinciding with the rear edge of the tray ll. At each end of the tray, end or side wall-legs M are inte- 'grally attached, foldable downwardly, and having front and back wall extensions I5 and I6 thereon foldable beneath the tray to lie respectively in line with the front and rear edges of the tray. Betweenthese extensions, parallel to the tray ends, outer end-wall plates H are integrally formed on the wall legs, foldable upwardly to lie against the legs l4 and to project slightly above the tray, as indicated. The ear I3 is secured to the extensions l6.

A front wall plate 18 is formed integrally on the front edge of the tray ll, foldable downwardlyto lie outwardly of the inturned front wall extensions l5 of the legs I4, to which itis secured. V

From the outer longitudinal edge of the front wall plate l8, a bottom plate I9 is extended having a transverse rear wall plate 20 formed integrally thereon turned upwardly against the outer sides of the rear wall extensions l6 and secured thereto, giving body to this rear wall and forming a continuous outer surface thereon. Within the plate I9an easel leg 2| is out, with a brace 22 engageable in a slot 24 in the plate to hold the leg 2| in proper position to support 50.

the device leaning backwardly as desired.

Upon the plate ll, there are secured a multiplicity of closely parallel, individual cigar dummy units 25, each consisting of a pulp stamping 25 embossed to represent in reliefthe upper side 5 stantial distance beyond each end of the em: bossing, and are not folded in or cemented to close the ends of the tubes, but are left longitudinally projecting and open and secured by staples 28 to the tray H at the front'ends of the tubes, and to the lid base l2 near the line at which the outer face of the rear wall. plate 20 lies when folded up against the-extensions I6. The front ends of the tubes are trimmed flush with the front edge of the tray but the rear ends may be left at random lengths to be concealed by a top lid and. label, as will be described. Upon the front ends of the tubes a strip of pulp stock 29 is laid and secured by staples to the tray, being of a height and width to represent the front edge of a cigar box when covered with suitable gummed ornamented tape 3d such as is actually used on the edges of cigar boxes in the trade. 7

A lid top plate 36 is secured on the lid. base extension 92 in alinement with its outer edges, and projecting over the trayslightly so that its rectangular inner edge will represent the inner side of a back wallof a conventional cigarbox. Upon this plate 30 thereis secured a label 3l'the outer edges of whichmay be at or near the corresponding edges of the lid plate, but the inner edge preferably projects slightly beyond the edge of the plate so as to conceal the same and thereby making it unnecessary to paste white paper on that part or otherwise coat or cover it. J

The extension l2, the plate 30, and the label, thus serve not only to represent the lid but also the connected part of the' rear wall of a box of conventional form, and with the dummies: 26 secured in. place as shown, after the outer faces of the sides and ends of the parts ll, I8 and 20, are suitably covered, and the usual ornamental tape 34 applied to the various edges at 29,.a'nd ii and around the lid extension l2, plate 30 and label (H, the appearance of a conventional cigar box filled with cigarsis created.

If desired, the extension l2 may be omitted as shown in Figure 5, a back wa1l 32jbeing extended downwardly from the rear edge of the tray ll, which may be formed as before described, except that the car 23 is not stamped therefrom. The

portions l9 and 2!] may also be omitted, as is also sentation 23 similar to the one 29, being secured protect them from'dustwhen not in use, as wellas making it possible to adapt this display to smaller space. When made rigid the appearance will be the same as in the articleof Figure 3, when viewed from above. The bottom being open, smaller items of display may be held within the article, and it is at the same time lighter, and cheaper.

In Figures 6 and '7 a further utilization of the invention is indicated, which consists solely of a tray plate 40 to which units 28-2| similar to those already described are secured. The tray is formed with downturned flanges 4| at front and rear to which the ends of the tubes 21 may be stapled, as at 42, so that the staples will not show above. At each end the tray is provided with hook-like hangers 43 which may be of metal, arranged so that they can be engaged over the top edges of the end walls of a box or box representation of any standard size and support the tray within the box at the desired level. Displays of dummys representing respectively various brands may thus be made up and mounted alternatively in the same box or box representation at will, enabling change of displays quickly and with a minimum disturbance ofmaterial;

The tray insert may alsobe made without the hangers, as in Figures Sand 11, and mounted in a box element 4 such as shown in Figures 9, 11, and 12. In this instance a complete box body 45 may be made up, into which various tray units it may be slidably engaged, so that when so engaged the appearance of a full box of cigars with or without lid may be effected, the lid being either on the box or on the tray-either rigidly attached as in Figure 3, or hinged as in Figure 8, or it may be'omitted. In this case the tray 46 is formed as asimple flat plate to the front and rear edge portions of which the ends of the tubes 27 are stapled, and trimmed flush with the adjaccnt respective front and rear edges, and builtup wall edge representations 41 are stapled to the plate over the tube ends'at'front and rear edges. of the tray 46.

- The blank for a box form to receive this tray is shown in Figures '9, 11 and 12, and consists of a bottom proper 48, of rectangular form, defined by scored lines 49' if desired, to facilitate folding. It corresponds in size and shape to the plan of the box to be simulated. A front-wall 'so' is integrally extended from the front edge of this bottom 48, and being of slightly greater length than the bottom as defined by the scored lines, so as to allow for the thickness of material folded up at the ends of the bottom to form the inner end walls 5]. The latter'are integrally formed at the ends of the bottom. These walls have tabs 52 formed at their front edges, which are folded inward and secured against the inner face of the front Wall by staples or otherwise. The

walls Stand 5! are of the same height when the box is formed, and are of a height materially less than that of the full height of thecorresponding walls of the box to be represented when the article is completed. A back wall 53 is formed integrally on the rear edge of the bottom 48 of a height slightly greater than that of the parts 50- and 5!, and of a length corresponding to or slightly less than that of the front wall 50. From its ends integral outer end wall extensions 54 are continued, the bottoms of which abut the rear ends of the innerend walls 5] in the blank, and the bottom edges 35 of the wallfl54 are slight ly below thescored line of the'rear edge'ofthe bottom 49, so thatwhen the walls 5| and 53 have been turned upward at right angles to the bottom,the' walls 54 may be folded horizontally toward the front against the walls 5|, and W111 lie with their bottom edgesfiush with the lower face 1 Wardly and downwardly to lie with its outer rectilinear edge parallel to the top edge of the inner wall in the formed box representation, forming a horizontal groove 51 in the inner side of each end of the box representation. The groove is adapted to receive freely and slidably the end edges of the plate 45 with the assembled display thereon, consisting of the units 26-4! secured as before described.

The upper edges of the outer end walls are defined by scorelines 55, at a height considerably. above the top edge of the back wall 53, for reasons which will appear, and above this score line there is an integral extension 56, foldable inwardly and downwardly to lie with its outer rectilinear edge parallel to the top edge of the inner wall 5i in the formed box representation, forming a horizontal groove 51 in the inner side of each end of the box representation. The groove is adapted to receive freely and slidably the end edges of the plate 46 with the assembled display thereon, consisting of the units 25-2'l secured as before described. i

It will be seen that in the use of the invention, the display is made up essentially by stapling the desired unit cigar representations to a tray or plate or board element to represent the content of a container, this being coordinated in the various ways described, with a box representation,

i ment by staples such as are used in olfices and elsewhere to secure papers together, or to attach various articles together. In these the edges of the trays or other parts may be inserted under the stapling head and the machine operated in the familiar ways well known to force the staple ends through the parts and clinch them.

The use of the built-up wall portions 29 or ll, or the overlying lid section 3fl3l or the downturned tray flanges 4| accomplish concealment of the stapled parts and enable effective simulation of box parts at the same time.

I claim:

1. In a display article, a tray plate, a plurality of display article units having respective transparent enclosures projecting beyond the article units at opposite sides, fastening means coengaged through the projecting portions of the transparent enclosures and the tray plate, and means simulating parts of box elements superposed in abutment over the fastened portions of,

the transparent enclosures.

2. In a display article for simulating packages of cigars, a tray plate element, a plurality of individual cigar simulating members, respective tubular transparent flexible sheet material enclosures having the individual cigar simulating members slidably engaged therein, the ends of the enclosures projecting beyond the respective enclosed cigar simulating members, staples en-.

gaged through the projecting portions of the enclosures and the tray in securing relation, and

container-simulating parts connected to the tray in a relation to the tray and cigar simulating members to form in appearance acomplete container and contents, certain of the containersimulating parts being positioned over the projccting end portions of said enclosures.

3. The structure of claim 2 in which the tray plate has an integral extension in the same plane in a form and area corresponding to thoseof a lid of a container represented, said enclosures being projected over the extension and secured thereon, and a label bearing member corresponding to the area of a lid for the represented container, secured upon said extension and lying over the projected portions of the enclosures of a thickness to support the label a material distance above the enclosures to simulate the edge of a box as one of the said parts simulating container parts.

4. The structure of claim 2 in which one of said container-simulating parts secured over the projecting portions of the enclosures has a lid projected therefrom.

5. The structure of claim 1 in which a box element is provided having a form and size to receive thetray therein at the upper part of the box element, said box element havinga low front wall portion and grooves in the inner sides of the side walls to receive the tray slidably.

6. The structure of claim 1 in which a box element is provided having a form and size to receive the tray therein at the upper part of the box element, said box element having a low front wall portion and grooves in the inner sides of the side walls to receive the tray slidably, and having a rear wall portion higher than the groove.

7. A box element of the character described consisting of a blank having a rectangular bottom formed with integral front, rear and side wall extensions adapted to be folded upwardly to form respective sides of a box, the front wall being of a height not exceeding that of said side walls, said rear wall having integral outer side wall extensions at each end adapted'to be folded forwardly when the back wall is erected and being of a height much greater than that of the said side walls, and respective upper parts said last named extensions folded inwardly and downwardly with their outer edges in spaced relation to the top edges of the side walls, to form grooves to receive a plate element slidably therein.

8. The structure of claim 8, including a tray plate slidable in the grooves having a display of articles secured thereon and at least a front upstanding wall top edge portion coordinated with the upper edge portions of the outer side walls to form the appearance of the upper portion of a upper edge portions of the outer side walls and a portion at its rear edge of similar effect and having a lid projected from the rear outer side thereof.

" LILLIAN G. ENGLAR.

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