US20080195479A1 - Method And System For Providing Various Types Of Adverts - Google Patents

Method And System For Providing Various Types Of Adverts Download PDF

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Publication number
US20080195479A1
US20080195479A1 US11/722,555 US72255505A US2008195479A1 US 20080195479 A1 US20080195479 A1 US 20080195479A1 US 72255505 A US72255505 A US 72255505A US 2008195479 A1 US2008195479 A1 US 2008195479A1
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US
United States
Prior art keywords
advertisement
detailed
normal
brief
broadcasting program
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US11/722,555
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English (en)
Inventor
Kyoung-Ro Yoon
Hee-Kyung Lee
Jung-Won Kang
Jae-Gon Kim
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Electronics and Telecommunications Research Institute ETRI
University Industry Cooperation Corporation of Konkuk University
Original Assignee
Electronics and Telecommunications Research Institute ETRI
University Industry Cooperation Corporation of Konkuk University
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Electronics and Telecommunications Research Institute ETRI, University Industry Cooperation Corporation of Konkuk University filed Critical Electronics and Telecommunications Research Institute ETRI
Assigned to ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE, KONKUK UNIVERSITY INDUSTRIAL COOPERATION CORP reassignment ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: KIM, JAE-GON, KANG, JUNG-WON, LEE, HEE-KYUNG, YOON, KYOUNG-RO
Publication of US20080195479A1 publication Critical patent/US20080195479A1/en
Abandoned legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware

Definitions

  • the present invention relates to a method and system for providing advertisements (ads or adverts); and, more particularly, to a method and system for providing advertisements in diverse forms according to the kind of advertisements in a personalized broadcasting environment.
  • broadcasting environments are rapidly changed from conventional uni-directional broadcasting reception to multi-channel reception and even into such a complex form as accommodation of diverse reception terminals by connecting a broadcasting network with a communication network.
  • An increasing number of broadcasting viewers want to get out of inactively receiving and watching broadcasting programs through limited channels and to participate in broadcasting services or demand to receive and watch desired programs at desired time.
  • the personalized broadcasting is to provide broadcasting contents suitably to a usage environment including user preference, terminal performance, network characteristics, and natural environment such as time, place and the feeling of a user.
  • Phase 1 is a TV Anytime 1 (TVA-1)
  • Phase 2 which is a TVA-2, based on an assumed system environment and a major function to be provided.
  • the TVA-1 provides such application services as search, selection, acquisition and consumption of audio/video (AV) contents with a personal digital recoder (PDR) in an environment where a main broadcasting program is transmitted through a uni-directional broadcasting channel and additional metadata are available through a bi-directional network.
  • AV audio/video
  • PDR personal digital recoder
  • the TVA-2 extends the consumption environment of the TVA-1 which assumes a unit-directional broadcasting channel and a bi-directional network. It supports contents sharing between diverse terminals in a home network environment and provides a targeting service for providing contents that fits to diverse user environments.
  • the TVA-2 also accommodates not only the AV of the TVA-1 but also diverse forms of contents.
  • Predetermined broadcasting advertisements such as TV commercials are reproduced repeatedly according to a contract with a broadcasting company while a predetermined program is broadcasted.
  • the broadcasted ads are shown in other broadcasting channels, too, repeatedly.
  • the environment is built up, it is possible to provide user-specified ads.
  • the location for an ad to be inserted into the broadcasting program should be specified. If necessary, the ad time, which means the length of the ad to be inserted into the specified location, may be specified.
  • the relationship between the broadcasting program and a predetermined ad can be defined by using a descriptor “HowRelated” of the TVA-1.
  • the “HowRelated” descriptor may also define the relationship between a broadcasting program with another broadcasting program, the relationship between a broadcasting program with an ad, and the relationship between a broadcasting program with a related website.
  • FIG. 1 shows a classification scheme for linking ads according to a prior art. This is described in the TVA-1 S003v13 Part A.
  • an object of the present invention to provide a method for accessing to and providing advertisements (ads or adverts) to users in diverse forms according to the kind of an ad when the relationship between a broadcasting program and an ad is described in a personalized broadcasting environment, and a system thereof.
  • a method for providing advertisements which includes the steps of: a) analyzing metadata including a descriptor for defining relationship between an ad and a broadcasting program; b) determining the type of the ad among a normal ad type, a telescoped ad type, and a speedbump ad type based on relationship description used for the descriptor; and c) providing the ad based on the determined ad type.
  • the presence of the telescoped ad or the speedbump ad may be notified to a user.
  • ad information related to a segment of the broadcasting program is provided to the user.
  • an ad with more detailed information than the normal ad is provided to the user.
  • the speedbump ad in the middle of watching the broadcasting program brief ad information related to the segment of the broadcasting program is provided to the user.
  • an ad with more brief information than the normal ad is provided to the user.
  • the determined ad type is a normal ad
  • the normal ad is provided without notifying the user of the presence of the ad.
  • a system for providing advertisements which includes: a metadata analyzing unit for analyzing metadata including a descriptor for defining relationship between an ad and a broadcasting program; an ad type determining unit for determining the type of the ad among a normal ad type, a telescoped ad type, and a speedbump ad type based on relationship description used for the descriptor; and an ad providing unit for providing the ad based on the determined ad type.
  • the technology of the present invention informs a user terminal of the location of type of an advertisement (ad or adverts) by adopting a descriptor “HowRelated” for defining the relationship between a broadcasting program and an ad so that the user can watch the ad in diverse forms.
  • FIG. 1 shows a classification scheme for linking an advertisement with a broadcasting program according to a prior art
  • FIG. 2 describes a classification scheme related to an expanded ad in accordance with an embodiment of the present invention.
  • FIG. 3 presents an exemplary description for reproducing an ad by using “HowRelated” in accordance with an embodiment of the present invention.
  • FIG. 2 describes a classification scheme related to an expanded ad in accordance with an embodiment of the present invention.
  • a descriptor “HowRelated” defines the relationship between an advertisement (ad or advert) and a broadcasting program and it includes three entries “Normal Advert,” “Telescoped Advert” and “Speedbump.”
  • Normal Advert it means that there is an ad related to the broadcasting program, i.e., an AV content, that is, it means that there is an interstitial content.
  • an ad linked in the relationship of “Normal Advert” can be inserted typically.
  • the “Normal Advert” is used to link an ad to a predetermined segment of a broadcasting program.
  • the ad is reproduced when the reproduction of the program stops. After the reproduction of the ad finishes, the program resumes reproduction at the time point that the program stopped or at a time point a bit ahead of the time point that the program stopped.
  • the related ad is linked with a segment of the broadcasting program and a user watches the related ad by selecting it in the middle of watching the segment. Also, it is possible to link a normal ad with another ad with detailed information and make the user get more detailed information by selecting the ad with detailed information in the middle of watching the normal ad.
  • the “Telescoped Advert” exists in a predetermined segment of a broadcasting program or an ad.
  • a “Telescoped Advert” ad an ad related to the segment of the broadcasting program or a detailed-version of the ad is shown.
  • the “Telescoped Advert” links a segment of a broadcasting program with a related ad and lets a user select and watch the related ad in the middle of watching the segment. Also, it is possible to link a normal ad with a detailed ad so that the user can select and watch the detailed ad in the middle of watching the normal ad.
  • the user terminal When a predetermined segment includes the “Telescoped Advert” ad, the user terminal should notify the user of the presence of the “Telescoped Advert.”
  • a normal ad is linked with a brief ad, and the user can select the brief ad in the middle of watching the normal ad.
  • the brief ad of the normal ad is shown.
  • the “Speedbump” provides a brief ad with simpler information than the normal ad, when the user selects the speedbump ad in the middle of watching the broadcasting program or the normal ad.
  • the user terminal should notify the user of the presence of the “Speedbump” ad.
  • FIG. 3 presents an exemplary description for reproducing an ad by using the types of “HowRelated” descriptor in accordance with an embodiment of the present invention.
  • a “Telescoped Advert” type of an ad exists in 1,000 frames of a broadcasting program defined as crid://ybc.com/myprogram1 from the 30,000 th frame.
  • the ad is defined as crid://ybc.com/advert1.
  • a “Speedbump” type of an ad exists in 2,000 frames from the 60,000 th frame, and the ad is defined as crid://ybc.com/advert2.
  • the user terminal reproduces the broadcasting program defined as crid://ybc.com/myprogram1 and then notifies the user of the presence of the “Telescoped Advert” ad in 1,000 frames from the 30,000 th frame.
  • the user terminal reproduces the crid://ybc.com/advert1 content and then goes to the 31,000 th frame to continue to reproduce the broadcasting program.
  • the user terminal notifies the user of the presence of the “Speedbump” ad in 2,000 frames from the 60,000 th frame in the middle of reproduction of the same broadcasting program.
  • the user terminal reproduces the crid://ybc.com/advert2 content and then goes to the 62,000 th frame to continue to reproduce the broadcasting program.
  • the method of the present invention can be realized as a program and stored in a computer-readable recording medium.
  • the technology of the present invention can be applied to personalized digital broadcasting of the TV Anytime (TVA).
  • TVA TV Anytime

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
US11/722,555 2004-12-24 2005-05-16 Method And System For Providing Various Types Of Adverts Abandoned US20080195479A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
KR20040112396 2004-12-24
KR10-2004-0112396 2004-12-24
PCT/KR2005/001428 WO2006068351A1 (en) 2004-12-24 2005-05-16 Method and system for providing various types of adverts

Publications (1)

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US20080195479A1 true US20080195479A1 (en) 2008-08-14

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US11/722,538 Abandoned US20080195478A1 (en) 2004-12-24 2005-05-16 Method and System For Prohibiting Combinations of Adverts
US11/722,555 Abandoned US20080195479A1 (en) 2004-12-24 2005-05-16 Method And System For Providing Various Types Of Adverts

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US11/722,538 Abandoned US20080195478A1 (en) 2004-12-24 2005-05-16 Method and System For Prohibiting Combinations of Adverts

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US (2) US20080195478A1 (ko)
JP (4) JP2008526082A (ko)
KR (2) KR100971699B1 (ko)
WO (2) WO2006068351A1 (ko)

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US10607435B2 (en) 2007-04-11 2020-03-31 Cfph, Llc Game of chance display
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US8764541B2 (en) 2006-09-19 2014-07-01 Cfph, Llc Secondary game
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US7833101B2 (en) 2006-08-24 2010-11-16 Cfph, Llc Secondary game
US8070582B2 (en) 2007-03-01 2011-12-06 Cfph, Llc Automatic game play
US8393954B2 (en) 2006-12-29 2013-03-12 Cfph, Llc Top performers
US7585217B2 (en) 2006-09-05 2009-09-08 Cfph, Llc Secondary game
US8932124B2 (en) 2006-08-31 2015-01-13 Cfph, Llc Game of chance systems and methods
US9595169B2 (en) 2006-08-31 2017-03-14 Cfph, Llc Game of chance systems and methods
US8758109B2 (en) 2008-08-20 2014-06-24 Cfph, Llc Game of chance systems and methods
US9600959B2 (en) 2007-01-09 2017-03-21 Cfph, Llp System for managing promotions
US9754444B2 (en) 2006-12-06 2017-09-05 Cfph, Llc Method and apparatus for advertising on a mobile gaming device
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US8500533B2 (en) 2007-08-29 2013-08-06 Cfph, Llc Game with chance element and strategy component that can be copied
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Also Published As

Publication number Publication date
JP2012165445A (ja) 2012-08-30
WO2006068350A1 (en) 2006-06-29
KR20060073413A (ko) 2006-06-28
WO2006068351A1 (en) 2006-06-29
JP5410565B2 (ja) 2014-02-05
JP2008526082A (ja) 2008-07-17
KR20060073412A (ko) 2006-06-28
US20080195478A1 (en) 2008-08-14
JP2012198900A (ja) 2012-10-18
KR100971698B1 (ko) 2010-07-22
KR100971699B1 (ko) 2010-07-22
JP2008537645A (ja) 2008-09-18

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Owner name: KONKUK UNIVERSITY INDUSTRIAL COOPERATION CORP, KOR

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