US1823988A - Display device - Google Patents

Description

2 Sheets-Sheet 2 R. M., SANDERS DI sPLAY DEVICE Filed June 13, 1930 Sept. 22, 1931.

INVENTO-R 4 Jana er:

' ATTORNEYS Patented Sept. 22, 1931 rszssss UNITED STATES? PATENT oi -rice RUDOLPH M. SANDERS, or NEW yonm'is; 1., AssreNon' To Ammromr, me, or y 'NEw-Yo3x, n.Y;-,;A conronazrron or DELAWARE 1 i Application filed 111116513,

This invention relates to display devices and more particularly to an} embossed mem ber adapted to be arranged in a package-or container to simulate the top row of articles 5 normally packed in the' container so as to create the impression that a full container of merchandise is being displayed. Inthe copending application of August Mayer," p Serial No; 407,949, filed November 18, 1929,

(now Patent No. 1,786,253, granted Dec. 23,

1930) the provision ofan embossed memberarranged in a container to simulate the top 'row of articles normally packed inthe con- 7 tainer is described and claimed The invention is particularly suitable for the display of cigars due to the practically universal custom in the merchandising of cigarsof displaying open boxes of the product;

At the present time aynumber ofibrands of cigars are sold with the individual cigars placed in a wrapper of cellophane or other 1 transparent wrapping material. I( have found that if a layer of cellophane is placed over the embossed memberjof -thegMayer in-L Y a 1 view fth vention there'is not suflicient excess materia at the ends to properly simulategthefolded (or twisted) ends of the cigar wrappers and that the Mayer invention is therefore not applicable to the display of individually wrapped cigars.

In accordance with the embossed sections simulating lthe individual cigars on thesheetand the n fold the thesheet or mat to unembossed sections of bring the individual .embossings. adjacent.

eachother. This folding. of the, unembossed sections of the sheet gives the" appearance of greater depth, so that relatively shallow embossed sections in combination with the folded sections, moreclo selysimulate a layer The folded sections also provide spaces into which stripsof fluted of the genuine articles.v

paper may. betucked give, for example,

the appearance-of a layer or row of 'individ ual candies, eachin its own individual paper cup. In orderto trulysimulate a layer of candies. it is frequently necessary to cover 1 some of the embossed sections with vfoihand the folded. sectionsof the sheet p'rovides space into which the edges of the foil may be my invention IQspace i930. Seri a1lTo. 460,931. f.

tucked." l n othei instances, notablyiri ing imitation lay'ers of cigars, I then assemble the ,emhossed, member ona support havportionsof the mat. This not only increases thestrengthof the embossed mat, due-to .the

additional material, but it permits the cello- T hane or, other-transparent material tojbe cess material atthe ends tosimulate the z em ecigaif box shown in Fig. 1 show:

Fig. 3 is a viewrsimilar to Fig.- 2 showing .7

the supportr foldedffor reception in a smaller box'andalso-show-ing the cellophane or other ing spaced slotsadapted to receive the folded tucked intothe slots and affords suflioient ex- Figll 1 is a perspective view of a cigar box. showing the embossed member in the pos1.

. Figg'Q is'a transven se, vertical, sectional H V a 5 .ing the cellophane or othertransparent wrap- 6G 7' folded or gathereden'dsof the packages in e theaccompanying drawings I have ,4 V

tionjfnornially occupied by {the top row of pinig material jarranged to simulate folded wrapping, arrangedfto simulate twisted orv gatheredendsg r V e i Fig'r iisan enlarged plan-view of the mat showing ,the arrangement of the cellophane after it has been-tucked .in position between support; 4,. Fig: 5"is"aj transverse, vertical, sectional .Fig. 6 is aniend support and mat cellophanewrapping or covering;

Fig. 7 is a detailed,,sectional view of the agrammatically illustrating the apparatus .used T for simulatingthe folded ends in its ,7

initial position;

end ofone of the individual embossings dithe folded sections 'of the maty parts being brokenaway to show the construction of the i a v a e 1 'view ofa portion of the supportand mat;

view of a portionfof the howing, the ends of the,

Fig. 8 is an end view wrapping;

Fig. 9 is a view similar to Fig. 7 after the apparatus has assumed an intermediate position;

Fig. 10 is an end view of the cellophane in the position corresponding to 9;

Fig. II is a view similar to Fig. '9 showing the folding step near its completion;

Fig. 12is an end view of the cellophane in Fig. 11;

Fig. 13 is a view at the end of the folding operation; 7

Fig. 14 is an end view of the cellophane in Fig. 13 of the drawings; f

Fig. 15 is a view similar to Fig.6 showing the projecting" portions of the cellophane Slit:

of the cellophane ted for simulating twisted or gathered ends; sectional view of one 'offthe individual embssings showing theapparatus.

Fig. 16 is a employed inthisstepin its initial position;

I? isan end in Fig. 16:

Fig- 18 is a view similar toFig. 16' showing;v

the parts in an intermediate position b Fig. 19' is a view-similar to Fig. l8show ing'the parts. at the end of the operation; and.

20 is an end viewof the-individual embossing andcellophane wrapping with a twisted or gathered'end. V 1 p j Referring to the drawings, the reference numeral 1 designates generally the usual cigar box having a hinged lid' 2; The ema bossed member simulating cigars is indicated generally by the reference numeral 3. It is adapted to rest on. a sup port 4' arranged just .belownt-he level of the top of the boX and supported in position" by upright or inclined members 5. The details: of the construction ofthe support form 110 part of the invention and any. conventional;

construction can be employed for this purr pose. It is the custom to merchandise cigars in boxes consisting of alternate rows ot twelve and thirteen cigars they are 7 arranged; in four rows. Fig. .2 illustrates the invention applied to a box ofthis size. A boxb ofthe proper'size for'twentyfive cigars is shown in Fig. 3 of the drawings l device forming the subject and the matter ofthe present inventim can be'used' with aibox this size by scoring the supportin grmembers 5 on li'me's: 7' and folding the lower portion 8 or the support: inzto the "position.-

illustrated in Fig. 3 of the drawings.

Assta'ttedin theMayer application. the is providedwith. bossed sections. representing 01: simulati in: dividual. cigars. mg i In carrying out-the presentinvention, Italic. a mat. andemboss. it to simnl'ate individual" cigars at. points- 9.; The. support 4-. is provided with a plurality of spaced slots 10 andithe unembossed intermediate sections of the mat areadapted to be folded into these slots as indicated. at. II.- in

view of. the parts shown.-

In somerinstances the bands 12 project beyond the support at the toprow of.

'as indicated in dotted lines and in a box offift'y cigars a plurality of; ad-iacentein s is not used. It alsogivestheappearance ofv even greater depth than it actually possesses.

shownin Fig. 4c of the drawings the bands placed on cigars of many makes may be simufated as" indicatedat 12. Either individual bands may be placed over the individual embossings and secured thereto as by gluing or in any other suitable manner or a strip may be prepared embodying the sections of bands that are normally visible when the cigars are packed in a boxand this strip may be secured to the embossed member 3., 'After the strip has been placedin position asheet 1 3 of cellophane; or. other transparent wrapping material is over the embossed-member and tucked intothe' sl'ots10 as indicated at 14-. orthe strip representing the bands is placed on the em? bossed. member after-the cellophane covering. As Shown iiFig. at of the drawings, the support is of less. width than. length of a. cigar so thatthe ends of the individualv embossings the front and back of the boX.. The folded portions 11 of themat are preferably'cut away at the ends in Fig. 4 of the drawings; Thus... the end of. the individual embossed members and theen d portions. of the cellophane project beyond the support.

hen the cell 'phane is first tucked: in positiorn, the eirposedend assumes substantially the outlineshown'. in Figs. 6. and 8 of. the

.drawingswith the bottom of the-loop widened as indicated at In simulating folded ends I employ a pair of members 16. and 17, the upper memberbeingv efj greater thickness. than the lower ower member. providing anoverhanging, lip

of the drawings; the lower member moves upwardly the loops 15. are flattened out as indicated at 19; Atthattime the. lip 18. of

the upper engages the upper surface of the cellophane as. indicated in Fig-1-11 of the drawings. and the end; of the cellophane. assumesithee shape. or outline 20 indicated in Fig, 12 of the drawings-- Upward movement'of the lower membe-r16 is arrested but the upper member 17 continues to move downwardly with the. lip 18' in'frontof the lower member thee cellophane between the. two as indicated in Fig.13. ofthedraw memberandibeing recessedto. receive the i holders; or may be ings. The resulting end is indicated in Fig. 14 of the drawings wherein the cellophane is folded in a substantially straight line 21 along the edges of the individual embossings and is provided with several thicknesses at the points 22 between the tapered ends of the cigars. may then be arranged under the ends of the cigars as indicated at 24 in Fig. 2 of the drawmgs. tween the tapered ends of the cigars (see Fig. l) several thicknesses of the cellophane are provided which give an appearance very similar to that of the individually wrapped cigars. The several thicknesses of material create the same reflection and refraction of light that is obtained with cigars when they are individually packaged and thus permits the use of the embossed imitation row of cigars in the merchandising and display of individually wrapped cigars.

Referring to Figs. 15 to 20 of the drawings in simulating the gathered or twisted ends the sheet of cellophane is first cut at the bottom of each loop 15 providing depending portions 26. In this operation three reciprocating members are used, a lower member 27 and upper members 28 and 29. Each of these members is of substantially the same construction as shown in Fig. 17 of the drawings and is provided with a V-shaped portion 30 having a notch or recess 81 at the bottom of the V. As shown in Fig. 18 of the drawings the members are first reciprocated in unison toward the cellophane or other material to be gathered and the walls 30 of the V-shaped portions engage the cellophane and gather it in. When the reciprocating members have reached a position with the bottom of each of the V-shaped openings in engagement with the cellophane, the lower member 27 and one of the upper members 28 stop moving. The outer upper member 29 continues downwardly as shown in Fig. 19 of the drawings. The cellophane over the end portion of the cigars is thus drawn through the restricted space formed by the walls of the lots or notches 31 in the reciprocating members 27 and 28 and is drawn downwardly by the outer reciprocating member 29 to the posi- 3 tion shown in Fig. 20 of the drawings forming the twisted or gathered end '32. The excess material is slightly spaced from the embossed member 9 as shown in Fig. 20 of the drawings thus creating the impression of an individually wrapped cigar.

I claim:

1. A display device comprising a support and an embossed sheet comprising a plurality of spaced embossings representing articles to be displayed, the unembossed portions of the sheet being folded under the surface to dispose said embossings adjacent each other.

2. A display device comprising a support The excess material indicated at I The resultis that in the spaces 25 v sheet being adaptedto be folded into said. I

slots to dispose said embossings adjacent each other.

3. A display device comprising a support having a plurality of spaced slots, an embossed sheet comprising a plurality of spaced embossings, the unembossed portions of the sheet being adapted to be folded into said slots to dispose said embossings adjacent each other, and a transparent sheet-covering said embossings-and fitting into said slots.

4. A display device comprising asupport having a plurality of spaced slots, an embossed sheet comprising a plurality of spaced embossings, the ,unembossed portions of the sheet being adapted to be folded into said slots to dispose said embossings adjacent each other and a transparent sheet covering said embossings and fittinginto, said slots, the ends of said transparent sheet being folded to simulate the ends of individually wrapped articles.

5. The method of simulating the folded ends of individually wrapped cigars which comprises providing a covering of transparent material having excess material at each end, and flattening said excess material to simulate folded ends.

6. The method of simulating gathered ends of individually wrapped cigars which comprises providing transparent material covering the cigars and projecting beyond the ends thereof, and gathering the projecting end portions of said material by means of reciprocating members having V-shaped slots formed therein.

7. An embossed sheet having a plurality of spaced'embossings representing individual articles to be displayed, the unembossed portions of the sheet being folded to dis pose said embossings adjacent each other.

8. A display device comprising an embossed sheet representing, a plurality of articles to be displayed, said sheet having folded unembossed portions between the embossed portions, and a sheet of covering material arranged over said embossings and tucked between said folded unembossed portions.

9. A display device comprising a member representing a row of articles, the individual representations being slightly spaced from each other, and a covering sheet of transparent material covering said representations and tucked into the spaces between them.

10. A display device comprising a sheet having'a plurality of representations of articles to be displayed formedthereon and,

4- aw-,m

11. The methodi e simulating the tamed:

ends of 'individuahlly wrapperl articles which comprises aa mnging' a; sheet 01% travnspm ent material oven- :1; member representing a; ram

' material at each end of the articles, and flattening said excessmaterial-i to-simm lafee folded ends; V

'12; The: method of simulating the gathene-d' encls of individually wrapped: articles which comprises: arrangihgf a sheet of transparent material over a member representing a row of the articles with excess-1 material at: eaeh end of the articles, sliitting the exee'ss mafieriah between each pair of m fii-cle's and gathering-the slitted portiens;

In testimon whereof: Iafll x my signature;

RUDOLPH M. SANDERSu

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