US1818799A - Display device - Google Patents

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Publication number
US1818799A
US1818799A US474245A US47424530A US1818799A US 1818799 A US1818799 A US 1818799A US 474245 A US474245 A US 474245A US 47424530 A US47424530 A US 47424530A US 1818799 A US1818799 A US 1818799A
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United States
Prior art keywords
part
base
section
panel
display device
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Expired - Lifetime
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US474245A
Inventor
Ira G Haas
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Sherwin Haas & Co
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Priority to US474245A priority Critical patent/US1818799A/en
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00Cardboard or like show-cards of foldable or flexible material
    • G09F1/04Folded cards
    • G09F1/06Folded cards to be erected in three dimensions

Description

Aug. 11, 1931. I. G. HA'AS DISPLAY DEVICE Filed Aug. 9, 1930 INVENTOR [7a 6.5 121 Patented Aug. 11, 1931 UNITED STATES PATENT OFFICE IRA G. HAAS, OF' FAR ROGKAWAY, NEW YOl RK, ASSIG-NOR T0 SHERWIN, I-IAAS Gt (10., OF NEW YORK, N, Y., A COPABTNERSHIP COMPOSED OF MONROE R. SHERWIN AND IRA G. HAAS DISPLAY DEVICE Application filed. August 9, 1930. Serial No. 474,245.

This invention relates to display devices, and more particularly to card display devices of the kind generally used for displaying and advertising various commodities in show windows, or upon store counters.

It is the principal object of my present in vention to provide a device of this character consisting of a plurality of relatively foldable parts which may be inexpensively produced from a single'sheet of cardboard or othermaterial, the said parts when in folded or collapsed position being very compactly arranged so that when not in use, a large number of the devices may be packed or stored in a relatively small space.

More particularly, the cardboard blank from which the device is formedin'cludes a base part and a relatively foldable section connected with one end of the base together with a part integrally'connected with one edge of the base and adapted to be positioned in superposed relation therewith and permanently attached to said base and said section having a part hingedly connected therewith slidable between said base and. the superposed part. and having hingedly movable portions representing the commodities extending upwardly through spaced slots in said latter part. By means of this construction, when said section is folded from an uprightposition downwardly upon the base, said part will be slidably shifted and the upstanding hinged portions thereof will be automatically moved downwardly to horizontal positions so that they will be closely confined between the folded parts of the device and thus protected against the possibility of being accidentally torn or otherwise damaged.

- With the above and other-objects in view, the invention consists in the improved display device and in the form, construction and relative arrangement of its several parts as will be hereinafter more fully described,

Figure 1 is a plan view of theblank from which the device is formed;

Fig. 2 is a similar view showing the first folding step;

Fig. 3 is a plan view of the display device V collapsed;

Fig. 1 is a perspective view showing the device in its set up or display position;

Fig. 5 is a sectional View taken on the line 5-5 of Fig. 3, and

Fig. 6 is a vertical section taken on the line e c of Fig. i.

Referring in detail to the drawings, 5 designates generally the blank sheet of cardboard cut to the proper size and shape and provided with properly located creaseor fold lines to produce the base section 6 and the parts 7 and 8, the part 8 being .adapted to be folded upon the part 7 along the score line 9 and having a gum or adhesive indicated at 10 applied to its 0 posite edge portions whereby the said parts connected with each other so that they will fold or move as a unitrelative to the base 6 along the hinge line indicated at 11.

and 8 may be permanently The section 8 is of somewhat less length i than the-section 7 and has projecting from its inner or lower end, a par-t 12 of somewhat reduced width which is hingedly movable relative to the part or section 8 along the score line 13. The free end of the part 12 is cut away by means of suitabledies, to produce one lateral edge of the base section 6 and is foldable into superposed relation with said 90 The part 17 is integrally connected with base along the score line 18, said part 17 having a gum or adhesive shown at 19 applied to its free end and lower edge thereof whereby it may be permanently attached to the base section 6. This part 17 is provided witha plurality of spaced slots therethrough as shown at 20.

After first folding the part 8 and securing the same to the part 7 as seen in Fig. 2 of the drawings whereby the hinge connection 13 between the parts 8 and 12 is spaced from the hinge connection 11 between the part 7 and'base section 6, the section 17 is then folded inwardly and downwardly, the portions 14: of the part 12 being raised or bent upwardly from their hinged ends 15 to extend through the spaced slots 20, the gummed surfaces 19 being moistened so that they will firmly adhere to the surface of the base section 6. At the same time, the parts 7 and 8 are moved upwardly to substantially vertical positions with respect to the base section 6 so that the portions 14 will assume upright or vertical positions through the slots 20. The portions 16 of the part 12 project beyond these slots, between the base section 6 and part 17 as clearly shown in Fig. 4 of the drawings.

The pressure of the part 12 in an upward direction against the section 17 resulting from the spaced relation between the hinge connections 11 and 13, flexes the free or unattached longitudinal edge of the section 17 so that the same exerts a resilient downward pressure upon the part 12, as will be evident from reference to Fi 6 of the drawings, thus tending to stabilize the parts7 and 8 in their upright positions. These parts together form a panel of extensive dimensions, and suitable printed advertising matter appropriate to the particular commodity may be printed upon the surface of the part 8. Likewise, if desired, other printed advertising matter may be provided upon the surface of the part 17.

When the device is folded or collapsed from the display position as shown in Figs. 4; and 6 of the drawings, the upright panel is moved downwardly upon the part 17 attached to the base section 6. ,As the hinge connection 13 between the parts 8 and 12'is thus moved for wardly of the hinge connection 11 between the part 7 and base section 6, the part 12 will thereby be slidably moved forwardly be tween the base section 6 and the part 17. The portions 14 at their hinged ends are thus urged against the forward edges of the slots 20 so that said portions are automatically folded downwardly into horizontally superimposed relation upon the part 17, as clearly shown in Fig. 5 of the drawings. Thus, the small and comparatively delicate portions 1 1 of the device which represent the commodity being advertised will be completely contained between the folded base and panel portions and thereby protected against being accidentally torn off or otherwise damaged. It will be evident that when the device is thus collapsed, the several parts are very compactly associated so that a large number of the display devices can be bound into a package of comparatively small dimensions for convenience in shipment, or stored away in a relatively small space until desired for use.

From the foregoing description considered in connection with the accompanying drawings, the construction, manner of operation and several advantages of my display device will be clearly and fully understood. While I have selected for purposes of illustration one simple and practical form of my invention, it will be apparent that the rear panel as well as the base section, may be of various other sizes and shapes, and that the device may also be provided with a greater number of the portions 14; which may be otherwise shaped or formed than as represented in the drawings in accordance with the particular commodity which is to be advertised. My present improvements provide a simple and inexpensive article of this kind which may be distributed gratis by the manufacturer of the commodity to retailers for the purpose of window or counter display advertising. lVhile I have herein disclosed a preferable embodiment of the invention, it is nevertheless to be understood that the essential features thereof might also be incorporated in various other alternative structural forms, and I therefore, reserve the privilege of resorting to all such legitimate modifications thereof as may be fairly embodied within the spirit and scope of the invention as claimed.

I claim:

1. A display device of the character described comprising a base and a panel hingedly connected therewith, a part superimposed on the base provided with slots therein, and a part hingedly connected with said panel at a point in spaced'relation to the hinged connection between the panel and said base and slidable between the base and said superposed part, said slidable part having hingedly connected portions projecting through said slots and movable to and from upright positions relative to said superimposed part in the folding movement of said panel to and from an upright position relative to the base.

2. A display device of the character described comprising a base and a panel hingedly connected therewith, a part superimposed on the base provided with slots therein, and a part hingedly connected with said panel at a point in spaced relation to the hinged connection between the panel and said base and slidable between the base and said superposed part, said slidable part having hingedly connected portions projecting through said slots and movable to and from upright positions relative to said superimposed part in the folding movement of said panel toy and from an upright position relative to the base, said slidable part having end portions projecting beyond the slots in said superposed part.

3. A display device comprising a single sheet of cardboard having parts thereof folded and secured together to provide a base section consisting of superposed'thicknesses of cardboard, the upper layer or thickness thereof being unattached along one of its longitudinal edges to the lower thickness, a panel consisting of two layers of cardboard, one of which is directly hinged to the lower cardboard layer of the base section in spaced relation to the unattached edge of the upper layer of said base section, and a part hingedly connected with the other layer of the panel in spaced relation to said hinged connection with the base section and slidably movable between the superposed parts of the base section, the upper part of said base section having spaced slots therein and said slidable part being provided with hingedly movable portions projecting upwardly through said slots and movable therethrough to and from upright positions in the movement of said panel section to and from an upright position relative to the base section.

In testimony that I claim the foregoing as my invention, I have signed my name hereto.

IRA G. HAAS.

US474245A 1930-08-09 1930-08-09 Display device Expired - Lifetime US1818799A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2844898A (en) * 1955-12-27 1958-07-29 Milton D Youngren Animated devices
US5581923A (en) * 1994-10-14 1996-12-10 Brandstetter; Edward Point of purchase display with attached riser card
US20100050356A1 (en) * 2008-08-29 2010-03-04 Colgate-Palmolive Company Oral care implement

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2844898A (en) * 1955-12-27 1958-07-29 Milton D Youngren Animated devices
US5581923A (en) * 1994-10-14 1996-12-10 Brandstetter; Edward Point of purchase display with attached riser card
US5706597A (en) * 1994-10-14 1998-01-13 Brandstetter; Edward Point of purchase display with attached riser card
US20100050356A1 (en) * 2008-08-29 2010-03-04 Colgate-Palmolive Company Oral care implement

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