TWM504527U - Interactive display structure - Google Patents

Interactive display structure Download PDF

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Publication number
TWM504527U
TWM504527U TW104200557U TW104200557U TWM504527U TW M504527 U TWM504527 U TW M504527U TW 104200557 U TW104200557 U TW 104200557U TW 104200557 U TW104200557 U TW 104200557U TW M504527 U TWM504527 U TW M504527U
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Taiwan
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display
processing unit
central processing
image
window
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TW104200557U
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Chinese (zh)
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Kuang-Yang Kou
Fu-Chun Yeh
Kuan-Hsiang Chen
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Attraction Technology & Media Ltd
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Priority to TW104200557U priority Critical patent/TWM504527U/en
Publication of TWM504527U publication Critical patent/TWM504527U/en
Priority to JP2015005416U priority patent/JP3201970U/en

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Description

互動式展示結構Interactive display structure

本創作係涉及一種展示結構,特別是指一種具互動功能之創新結構型態揭示者。This creation relates to a display structure, in particular to an innovative structure type revealer with interactive functions.

按,展示櫥窗係於一封閉的空間中設一透明面板,再將展覽品或商品至於櫥窗中,搭配適當之背景或聲光效果,利用視、聽覺的效果來吸引路人駐足並藉以加深參觀者對商品之印象,進而達宣傳、展示甚至銷售等目的。Press, the display window is set in a closed space with a transparent panel, and then the exhibits or goods are placed in the window, with appropriate background or sound and light effects, using visual and auditory effects to attract passers-by to stop and deepen visitors. The impression of the product, and then for the purpose of publicity, display and even sales.

以目前百貨中心或購物商場運用於展示商品之展示櫥窗而言,通常都只作靜態之擺置設計,不管聲光效果再怎麼高檔都只能對參觀者單向的宣傳展示作用,除非該展示品恰為參觀者目前所需之物品,或是參觀者對該項展示品有著高度之興趣才會駐足細看;否則商品或展示品在缺乏參與感的單向展示之下,一般參觀者通常都只是走馬看花,在櫥窗前駐足停留的時間並不會太長,大大降低了廣告、宣傳與展示之效果。In the current display cabinets used by department stores or shopping malls to display goods, it is usually only used for static display design. No matter how high-grade sound and light effects, it can only be used for one-way publicity of visitors, unless the display The product is just the item that the visitor currently needs, or the visitor has a high interest in the display to stay in the look; otherwise, the goods or exhibits are in a one-way display with a lack of participation, and the general visitors usually They are just looking at the flowers, and staying in front of the window is not too long, which greatly reduces the effectiveness of advertising, promotion and display.

再者,以展售手錶或飾品為例,習用展示櫥窗若是要提供顧客互動效果通常就必須聘雇一專員,向顧客說明產品的優點與特性,或是直接將商品提供給顧客試戴或近看,以提高其購買之意願。然而,先撇開人事成本不說,將商品直接提供給客戶試戴或把玩,每提供一次就必須擦拭一次,才不會因指紋或其他因素影響其表面之光澤與亮度,降低吸睛度。再者,就是遭竊或掉包,現有展示櫥窗通常都是展示者在櫥窗內而顧客則是在櫥窗外離出口較近,因此若存心不良或臨時起貪念之顧客拿到商品轉身即奪門而出,展示者或是店員通常都不容易追上搶奪商品者,對於經營者而言確實是一相當大的風險,由其是高單價之精品,提供試戴或近看把玩成本與風險皆高,而若不提供試戴或把玩恐怕降低顧客下單購買之意願。Moreover, taking the exhibition of watches or accessories as an example, if the display window is to provide customer interaction, it is usually necessary to hire a specialist to explain the advantages and characteristics of the product to the customer, or directly provide the product to the customer to try or near. Look to increase your willingness to buy. However, the cost of personnel is not mentioned first. The goods are directly provided to the customer for trial or play. Each time they are provided, they must be wiped once, so that the gloss and brightness of the surface are not affected by fingerprints or other factors, and the eyesight is reduced. In addition, it is stolen or dropped. The existing display window is usually displayed in the window and the customer is closer to the exit outside the window. Therefore, if the customer who has bad intentions or temporary greed gets the goods, he will win the door. However, it is not easy for the exhibitor or the clerk to catch up with the robbing of the merchandise. It is a considerable risk for the operator. It is a high-priced product, providing try-on or near-looking cost and risk. High, and if you do not provide a try or play, I am afraid to reduce the willingness of customers to place orders.

是以,針對上述習知展示結構所存在缺乏互動之問題點,如何開發一種更具理想實用性之創新結構,實使用者所企盼,亦係相關業者須努力研發突破之目標及方向。Therefore, in view of the lack of interaction between the above-mentioned conventional display structures, how to develop an innovative structure that is more ideal and practical, is expected by users, and is also related to the industry's efforts to develop breakthrough goals and directions.

有鑑於此,創作人本於多年從事相關產品之製造開發與設計經驗,針對上述之目標,詳加設計與審慎評估後,終得一確具實用性之本創作。In view of this, the creator has been engaged in the manufacturing development and design experience of related products for many years. After the detailed design and careful evaluation of the above objectives, the creator will have a practical and practical creation.

本創作之主要目的係在提供一種展示結構,其所欲解決之技術問題係針對,如何研發出一種更具理想實用性之新式具與參觀者互動功能之結構型態為目標加以創新突破。The main purpose of this creation is to provide a display structure. The technical problem to be solved is to solve the problem of how to develop a more ideal and practical new type of structure with the interactive function of the visitors.

本創作解決問題之技術特點,主要在於所述互動式展示結構,包括一展示櫥窗、一設置於展示櫥窗中之展示架、一設置於展示櫥窗中之中央處理單元以及一裝設於展示櫥窗上之影像擷取模組。其中:該影像擷取模組係電性連接至該中央處理單元,且該展示櫥窗之正面係由一透明顯示面板所封閉,該透明顯示面板係電性連接至該中央處理單元,以顯示或播放來自中央處理單元之影像訊號,該透明顯示面板上係內建有一觸控輸入模組;該展示架係供安置展示品之用;以及該影像擷取模組係電性連接至該中央處理單元,並對應於展示櫥窗前之特定區域,以方便擷取參觀者之影像,並於透過中央處理單元與內建之展示品影像加以合成後顯示於透明顯示面板上,且使用者可透過觸控輸入模組操作影像之顯示方式,達到以互動方式提供試戴效果之功能;該影像擷取模組兼具近接感應器之功能,用以感應靠近展示櫥窗前之參觀者。The technical feature of the present problem solving problem lies mainly in the interactive display structure, comprising a display window, a display stand disposed in the display window, a central processing unit disposed in the display window, and a display on the display window. Image capture module. The image capturing module is electrically connected to the central processing unit, and the front side of the display window is closed by a transparent display panel, and the transparent display panel is electrically connected to the central processing unit to display or Playing the image signal from the central processing unit, the transparent display panel is internally provided with a touch input module; the display frame is for mounting the display product; and the image capture module is electrically connected to the central processing unit The unit corresponds to a specific area in front of the display window for the purpose of capturing the image of the visitor, and is synthesized on the transparent display panel through the central processing unit and the built-in display image, and the user can touch The control input module operates the display mode of the image to achieve the function of providing the try-on effect interactively; the image capturing module has the function of the proximity sensor to sense the visitors in front of the display window.

藉此創新獨特設計,使本創作對照先前技術而言,俾可達到降低人事成本、吸引消費者目光、提高購買意願且降低失竊或被搶之風險等之實用進步性與較佳產業經濟(利用)效益。With this innovative and unique design, this creation can achieve practical progress and better industrial economy (reducing personnel costs, attracting consumers' attention, increasing purchase intention and reducing the risk of stolen or robbed, etc. )benefit.

請參閱第1圖所示,係本創作互動式展示結構之較佳實施例,惟此等實施例僅供說明之用,在專利申請上並不受此結構之限制。所述互動式展示結構係包含有一展示櫥窗10、一設置於展示櫥窗10中供置放展示品50之展示架20、一設置於展示櫥窗10中之中央處理單元30以及一裝設於展示櫥窗10上之影像擷取模組40,其中該影像擷取模組40係電性連接至該中央處理單元30。Referring to Figure 1, there is shown a preferred embodiment of the present interactive display structure, but these embodiments are for illustrative purposes only and are not limited by this structure. The interactive display structure includes a display window 10, a display stand 20 disposed in the display window 10 for placing the display 50, a central processing unit 30 disposed in the display window 10, and a display window. The image capturing module 40 is electrically connected to the central processing unit 30.

該展示櫥窗10之正面係由一透明顯示面板11所封閉,該透明顯示面板11係電性連接至該中央處理單元30,以顯示或播放來自中央處理單元30之影像訊號,該透明顯示面板11上係內建有一觸控輸入模組14。該展示櫥窗10內之兩側分別裝設有一電性連接至該中央處理單元30之揚聲器12,以播放來自中央處理單元30之聲音訊號。該展示櫥窗10上並裝設有至少一投射燈13,該投射燈13係對準展示架20之頂面投射燈光,利用照明效果使展示品50更為顯眼。The front side of the display window 10 is closed by a transparent display panel 11 electrically connected to the central processing unit 30 for displaying or playing back image signals from the central processing unit 30. The transparent display panel 11 A touch input module 14 is built in the upper system. A speaker 12 electrically connected to the central processing unit 30 is mounted on both sides of the display window 10 to play an audio signal from the central processing unit 30. At least one of the projection lamps 13 is mounted on the display window 10. The projection lamp 13 projects the light on the top surface of the display frame 20, and the display 50 is more conspicuous by the illumination effect.

該展示架20係供安置展示品50之用,該展示架20之底部係裝設有一萬向傳動組21,參觀者可利用觸控輸入模組14,透過中央處理單元30以無線的方式操控該萬向傳動組21,令展示架20可於展示櫥窗10之底面萬向移動,方便顧客或參觀者從不同角度檢視展示品50。The display frame 20 is used for placing the display product 50. The bottom of the display frame 20 is provided with a universal transmission group 21, and the visitor can use the touch input module 14 to pass through the central processing unit 30 in a wireless manner. The universal transmission unit 21 is manipulated so that the display frame 20 can be moved universally on the bottom surface of the display window 10, so that the customer or the visitor can view the display item 50 from different angles.

本創作之較佳實施例中,該中央處理單元30係為一電腦。In a preferred embodiment of the present invention, the central processing unit 30 is a computer.

該影像擷取模組40係對準展示櫥窗10前之區域,並兼具近接感應器之功能。The image capturing module 40 is aligned with the area in front of the display window 10 and has the function of a proximity sensor.

藉由上述結構組成設計,茲就本創作之使用作動情形說明如下:如第2、3、4圖所示,當展示櫥窗10前沒有顧客駐足時,該透明顯示面板11可播放中央處理單元30中所預先儲存與展示品50相關之廣告影片,並搭配揚聲器12播放音樂或展示品說明,藉以吸引路過逛街者之注意。當有人進入影像擷取模組40之涵蓋範圍,令所擷取之影像有變化時,該中央處理單元30即停止播放影片並開始顯示預先儲存之展示品50相關說明影像。由於該萬向傳動組21之設置,令參觀者可利用觸控輸入模組14,透過中央處理單元30遙控展示架20之位置與角度,方便參觀者於不同距離與角度仔細觀察展示品50。且參觀者可利用設於透明顯示面板11上之觸控輸入模組14來控制展示品50影像之顯示方式,例如影像之放大或縮小,以手錶為例:亦利用影像擷取模組40將使用者手腕之影像,透過中央處理單元30,將展示品50之影像合成,模擬參觀者配戴時之情境,提高其購買之意願。With the above structural composition design, the use situation of the present creation is explained as follows: As shown in the second, third, and fourth figures, the transparent display panel 11 can play the central processing unit 30 when there is no customer stopping before the display window 10 is displayed. The advertisement film related to the display item 50 is pre-stored in the middle, and the music or display description of the speaker 12 is played with the speaker 12 to attract the attention of the passers-by. When a person enters the coverage of the image capture module 40 and changes the captured image, the central processing unit 30 stops playing the movie and starts displaying the pre-stored display 50 related description image. Due to the setting of the universal transmission unit 21, the visitor can use the touch input module 14 to remotely control the position and angle of the display frame 20 through the central processing unit 30, so that the visitor can observe the display 50 at different distances and angles. The touch input module 14 disposed on the transparent display panel 11 can be used to control the display mode of the display 50 image, such as zooming in or out of the image. Taking the watch as an example: the image capturing module 40 is also used. The image of the user's wrist is combined with the image of the display 50 through the central processing unit 30 to simulate the situation when the visitor wears the watch, thereby increasing the willingness to purchase.

請再參閱如第5圖所示,圖中所示者,該展示 品60係為一眼鏡,本實施態樣之操作方式與前述之方式類似,其中最大之不同處係在於,當參觀者透過觸控輸入模組14提出影像合成(試戴)之要求時,該中央處理單元30即透過透明展示面板11或揚聲器12,利用影像、聲音或文字提醒參觀者站立於指定區域80與站立方向,並將其頭部對應於一適當之高度,以方便影像擷取模組40準確擷取參觀者臉部不同角度之影像,再與中央處理單元30中內建之眼鏡影像加以合成,最後再顯示於該透明顯示面板11上,令參觀者在不直接接觸展示品60的情況下,可以從不同角度預見其配戴展示品60之影像,除可提高其購買意願外亦可相對降低日後之買賣糾紛。更值得一提的是,由於展示品60自始至終皆不與任何參觀者產生直接接觸,因此不會影響其外觀與品質,即使展示完畢亦不會被當成是二手貨降價求售或不當殺價,可達保值之目的。Please refer to the figure shown in Figure 5. The display 60 is a pair of glasses. The operation mode of this embodiment is similar to the above. The biggest difference is that when the visitors pass through When the touch input module 14 requests the image composition (trial), the central processing unit 30 transmits the transparent display panel 11 or the speaker 12 to remind the viewer to stand in the designated area 80 and the standing direction by using the image, sound or text. And corresponding to the height of the head, so that the image capturing module 40 can accurately capture images of different angles of the face of the visitor, and then synthesize the image of the glasses built in the central processing unit 30, and finally display On the transparent display panel 11, the visitor can foresee the image of the display 60 from different angles without directly contacting the display item 60, and the purchase price of the display item 60 can be improved from the different angles, and the future purchase can be relatively reduced. dispute. It is worth mentioning that since the exhibits 60 do not directly contact any visitors from beginning to end, they will not affect their appearance and quality. Even if the display is completed, they will not be regarded as second-hand goods for sale or improper price reduction. The purpose of the value of the insurance.

請再參閱如第6圖所示,該展示品70係為一項鍊。本實施例之操控方式與前述實施例完全相同,惟前述眼鏡之展示品60在正常情況下其價格通常都不會太高,又如第6圖中所示之項鍊,若為稀有貴金屬所製成或鑲有昂貴寶石者,其價格不斐,將其放置於展示櫥窗10中並利用影像合成之方式來達到試戴之效果,不僅可滿足參觀者之需求,更可大幅降低高價展示品70遭搶或遭竊之風險,降低展示期間之保全成本。Please refer to Figure 6, as shown in Figure 6, the display 70 is a chain. The control method of this embodiment is exactly the same as the previous embodiment, except that the display 60 of the aforementioned glasses is generally not too expensive under normal conditions, and the necklace shown in FIG. 6 is made of rare precious metal. Those who have or have expensive gems are not expensive, put them in the display window 10 and use the image synthesis method to achieve the effect of the try-on, which not only meets the needs of the visitors, but also greatly reduces the high-priced display products. The risk of being robbed or stolen, reducing the cost of preservation during the show.

功效說明: 本創作所揭「互動式展示結構」主要藉由所述互動式展示結構之創新獨特結構型態與技術特徵,使本創作確實具有如下之優點: 1、降低人事成本:由於本創作力用影像之方式直接與參 觀者產生互動,因此無需銷售人員長時間注點,可降低銷 售之人事成本; 2、當參觀者靠近時,會動切換顯示模式,可確實引起路過者之好奇心,延長其再展示櫥窗前駐足之時間,加深對展示品之印象; 3、展示品不用離開其陳列位置,當然就可大幅降低失竊或被搶之風險; 4、可透過影像合成之方式,模擬參觀者與展示品結合之影像,提高參觀者消費之意願; 5、展示其間利用影像,提供參觀者試戴之效果,因此展示會直接與參觀者產生任何接觸,因此不會影響其外觀品質,展示後無需降價求售,亦不容易被看出曾是展示品而任意殺價。Efficacy Description: The "interactive display structure" revealed by this creation mainly uses the innovative unique structure and technical features of the interactive display structure to make the creation have the following advantages: 1. Reduce personnel costs: due to the creation The use of video directly interacts with the visitors, so there is no need for the sales staff to pay attention for a long time, which can reduce the personnel cost of sales; 2. When the visitors are close, they will switch the display mode, which can really cause the curiosity of the passers-by. Extend the time to stop at the display window and deepen the impression of the display; 3. The display product can greatly reduce the risk of theft or robbing without leaving the display position; 4. It can be simulated by means of image synthesis. The combination of visitors and exhibits enhances the willingness of visitors to spend; 5. Shows the use of images to provide visitors with the effect of trying on them, so the exhibition will directly contact the visitors, so it will not affect its appearance quality. After the show, there is no need to cut the price for sale, and it is not easy to be seen as a display item and arbitrarily price.

上述實施例所揭示者係藉以具體說明本創作,且文中雖透過特定的術語進行說明,當不能以此限定本新型創作之專利範圍;熟悉此項技術領域之人士當可在瞭解本創作之精神與原則後對其進行變更與修改而達到等效目的,而此等變更與修改,皆應涵蓋於如后所述申請專利範圍所界定之範疇中。The disclosures of the above embodiments are used to specifically explain the present creation, and although the descriptions are made through specific terms, the scope of patents of the novel creation cannot be limited thereby; those skilled in the art can understand the spirit of the creation. Changes and modifications are made to the equivalent purpose, and such changes and modifications are to be included in the scope defined by the scope of the patent application as described later.

10‧‧‧展示櫥窗
11‧‧‧透明顯示面板
12‧‧‧揚聲器
13‧‧‧投射燈
14‧‧‧觸控輸入模組
20‧‧‧展示架
21‧‧‧萬向傳動組
30‧‧‧中央處理單元
40‧‧‧影像擷取模組
50‧‧‧展示品
60‧‧‧展示品
70‧‧‧展示品
80‧‧‧指定區域
10‧‧‧ Display window 11.‧‧ Transparent display panel 12‧‧‧Speaker 13‧‧‧Scene light 14‧‧‧Touch input module 20‧‧‧ Display stand 21‧‧‧ universal transmission group 30‧ ‧Central Processing Unit 40‧‧‧Image Capture Module 50‧‧‧Exhibits 60‧‧‧Exhibits 70‧‧‧Exhibits 80‧‧‧Specified Area

第1圖係本創作之立體外觀圖。 第2圖係本創座播放廣告影片之示意圖。 第3圖係本創作顯示展示品影像之示意圖。 第4圖係本創作顯示合成影像之示意圖。 第5圖係本創作展示另一展示品顯示合成影像之示意圖。 第6圖係本創作展示又一展示品顯示合成影像之示意圖。The first picture is a three-dimensional appearance of the creation. Figure 2 is a schematic diagram of the creation of an advertising film. Figure 3 is a schematic diagram showing the image of the display. Figure 4 is a schematic diagram showing the synthesized image in this creation. Figure 5 is a schematic diagram showing another synthetic display of a composite image. Figure 6 is a schematic diagram showing another synthetic display of a composite image.

10‧‧‧展示櫥窗 10‧‧‧ Showcase

11‧‧‧透明顯示面板 11‧‧‧Transparent display panel

12‧‧‧揚聲器 12‧‧‧ Speaker

13‧‧‧投射燈 13‧‧‧Projection lights

14‧‧‧觸控輸入模組 14‧‧‧Touch input module

20‧‧‧展示架 20‧‧‧ display stand

21‧‧‧萬向傳動組 21‧‧‧ universal transmission

30‧‧‧中央處理單元 30‧‧‧Central Processing Unit

40‧‧‧影像擷取模組 40‧‧‧Image capture module

50‧‧‧展示品 50‧‧‧ exhibits

80‧‧‧指定區域 80‧‧‧ designated area

Claims (5)

一種互動式展示結構,其主要係包括一展示櫥窗、一設置於展示櫥窗中之展示架、一設置於展示櫥窗中之中央處理單元以及一裝設於展示櫥窗上之影像擷取模組,其中: 該影像擷取模組係電性連接至該中央處理單元,且該展示櫥窗之正面係由一透明顯示面板所封閉,該透明顯示面板係電性連接至該中央處理單元,以顯示或播放來自中央處理單元之影像訊號,該透明顯示面板上係內建有一觸控輸入模組; 該展示架係供安置展示品之用;以及 該影像擷取模組係電性連接至該中央處理單元,並對應於展示櫥窗前之特定區域,以方便擷取參觀者之影像,並於透過中央處理單元與內建之展示品影像加以合成後,顯示於透明顯示面板上,且使用者可透過觸控輸入模組操作影像之顯示方式達到以互動方式提供試戴效果之功能;該影像擷取模組兼具近接感應器之功能,用以感應靠近展示櫥窗前之參觀者。An interactive display structure mainly includes a display window, a display stand disposed in the display window, a central processing unit disposed in the display window, and an image capturing module mounted on the display window, wherein The image capturing module is electrically connected to the central processing unit, and the front side of the display window is closed by a transparent display panel electrically connected to the central processing unit for display or playback. The image signal from the central processing unit has a touch input module built in the transparent display panel; the display frame is used for placing the display product; and the image capturing module is electrically connected to the central processing unit And corresponding to the specific area in front of the display window, so as to facilitate the capture of the image of the visitor, and after being synthesized through the central processing unit and the built-in display image, the display is displayed on the transparent display panel, and the user can touch The control input module operates the display mode of the image to achieve the function of providing the try-on effect interactively; the image capture module has a proximity sensor Able to sense the visitors before the show closer to the window. 如申請專利範圍第1項所述之互動式展示結構,其中該展示架之底部係裝設有一萬向傳動組,參觀者可利用觸控輸入模組,透過中央處理單元以無線的方式操控該萬向傳動組,令展示架可於展示櫥窗之底面萬向移動,方便參觀者從不同角度檢視展示品。For example, in the interactive display structure described in claim 1, wherein the bottom of the display frame is provided with a universal transmission group, and the visitor can use the touch input module to wirelessly control through the central processing unit. The universal transmission group enables the display frame to move universally on the bottom surface of the display window, so that the visitor can view the display from different angles. 如申請專利範圍第1或2項所述之互動式展示結構,其中該展示櫥窗內之兩側分別裝設有一電性連接至該中央處理單元之揚聲器,以播放來自中央處理單元之聲音訊號。The interactive display structure of claim 1 or 2, wherein two sides of the display window are respectively provided with a speaker electrically connected to the central processing unit to play an audio signal from the central processing unit. 如申請專利範圍第1或2項所述之互動式展示結構,其中該展示櫥窗上並裝設有至少一投射燈,該投射燈係對準展示架之頂面投射燈光,利用照明效果使展示品更為顯眼。The interactive display structure of claim 1 or 2, wherein the display window is provided with at least one projection lamp, the projection lamp is directed to the top surface of the display frame to project light, and the lighting effect is used to display The product is more conspicuous. 如申請專利範圍第3項所述之互動式展示結構,其中該展示櫥窗上並裝設有至少一投射燈,該投射燈係對準展示架之頂面投射燈光,利用照明效果使展示品更為顯眼。The interactive display structure of claim 3, wherein the display window is provided with at least one projection lamp, the projection lamp is directed to the top surface of the display frame to project light, and the display effect is further improved by using the illumination effect. To be conspicuous.
TW104200557U 2015-01-14 2015-01-14 Interactive display structure TWM504527U (en)

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