CN204467579U - Interactive display structure - Google Patents

Abstract

The utility model discloses an interactive display structure, comprising a display window, a display rack arranged in the display window for placing exhibits, a central processing unit arranged in the display window, and an image capture module installed on the display window, wherein the image capture module is electrically connected to the central processing unit; the visitor image captured by the image capture module can be synthesized with the built-in exhibit image through the central processing unit and displayed on a transparent display panel on the front of the display window, and the visitor can control or change the display angle or image size of the image through a touch input module arranged on the transparent display panel, so as to achieve the purpose of providing interactive functions.

Description

interactive display structure

technical field

The utility model relates to a display structure, in particular to an innovative structure with interactive functions.

Background technique

The display window is provided with a transparent panel in a closed space, and then the exhibits or products are placed in the window, with appropriate background or sound and light effects, and the visual and auditory effects are used to attract passers-by to stop and deepen visitors' awareness of the products. impression, and then achieve the purpose of publicity, display and even sales.

As far as the display windows used to display goods in department stores or shopping malls are concerned, they are usually only designed for static display. No matter how high-end the sound and light effects are, they can only be used for one-way publicity and display for visitors, unless the display items It is the item that the visitor currently needs, or the visitor has a high degree of interest in the exhibit, and then he will stop and take a closer look; otherwise, under the one-way display that lacks a sense of participation, the average visitor usually just The time to stop and stay in front of the window is not too long, which greatly reduces the effect of advertising, publicity and display.

Furthermore, taking the display and sale of watches or accessories as an example, if the display window is to provide customer interaction effects, it is usually necessary to hire a specialist to explain the advantages and characteristics of the product to customers, or directly provide the products to customers for try-on or close viewing. , to increase their willingness to purchase. However, leaving aside the personnel costs, the products are directly provided to customers for try-on or play, and they must be wiped every time they are provided, so as not to affect the gloss and brightness of the surface due to fingerprints or other factors, reducing the eye-catching degree. Furthermore, it is stolen or dropped. Existing display windows are usually where the display is inside the window and the customer is outside the window, which is closer to the exit. When going out of the door, it is usually not easy for the exhibitors or shop assistants to catch up with the snatchers, which is indeed a considerable risk for the operators, especially for the high unit price boutiques, the cost and risk of providing try-on or close-up Both are high, and if you do not provide try-on or play, it may reduce the willingness of customers to place an order.

Utility model content

The main purpose of the utility model is to provide an interactive display structure.

In order to achieve the above object, the utility model adopts the following technical solutions:

An interactive display structure includes a display window, a display shelf arranged in the display window, a central processing unit arranged in the display window and an image capture module installed on the display window. Wherein: the image capture module is electrically connected to the central processing unit, and the front of the display window is closed by a transparent display panel, and the transparent display panel is electrically connected to the central processing unit to display or play an image signal from the central processing unit, A touch input module is built into the transparent display panel; the display rack is used to place exhibits; and the image capture module is electrically connected to the central processing unit and corresponds to a specific area in front of the display window to facilitate capture of visitors The image is displayed on the transparent display panel after being synthesized by the central processing unit and the built-in display image, and the user can operate the display mode of the image through the touch input module, so as to provide try-on interactively effect; the image capture module also functions as a proximity sensor to sense visitors approaching the display window.

With this innovative and unique design, compared with the prior art, the utility model can achieve practical advancement and better industrial economy (using )benefit.

Description of drawings

Fig. 1 is the perspective view of the utility model.

Fig. 2 is a schematic diagram of the utility model playing an advertising film.

FIG. 3 is a schematic diagram of displaying images of exhibits in the present invention.

FIG. 4 is a schematic diagram of displaying a composite image of the present invention.

FIG. 5 is a schematic diagram showing another display item displaying a synthetic image according to the present invention.

FIG. 6 is a schematic diagram showing yet another display item displaying a synthetic image according to the present invention.

Detailed ways

As shown in Figure 1, the preferred embodiment of the interactive display structure of the utility model, but these embodiments are only for illustration purposes, and are not limited by this structure in the patent application. The interactive display structure includes a display window 10, a display stand 20 arranged in the display window 10 for placing display items 50, a central processing unit 30 arranged in the display window 10, and a display frame installed in the display window 10. The image capture module 40 on the top, wherein the image capture module 40 is electrically connected to the central processing unit 30 .

The front of the display window 10 is closed by a transparent display panel 11. The transparent display panel 11 is electrically connected to the central processing unit 30 to display or play an image signal from the central processing unit 30. A touch control is built in the transparent display panel 11. Input module 14. Two sides of the display window 10 are respectively installed with a speaker 12 electrically connected to the central processing unit 30 to play the sound signal from the central processing unit 30 . At least one projection lamp 13 is installed on the display window 10 , and the projection lamp 13 is aimed at the top surface of the display rack 20 to project light, so as to make the exhibit 50 more conspicuous by using the lighting effect.

The display stand 20 is used for arranging exhibits 50 . A universal drive unit 21 is installed at the bottom of the display stand 20 . Visitors can use the touch input module 14 to wirelessly control the universal drive through the central processing unit 30 . Set 21, so that the display rack 20 can move universally on the bottom surface of the display window 10, so that customers or visitors can view the exhibits 50 from different angles.

In a preferred embodiment of the present invention, the central processing unit 30 is a computer.

The image capture module 40 is aimed at the area in front of the display window 10 and also functions as a proximity sensor.

Through the design of the above-mentioned structural composition, the usage and actuation of the present utility model are described as follows: Advertisement videos related to the exhibits 50 are pre-stored, and the loudspeaker 12 is used to play music or explanations of the exhibits, so as to attract the attention of passers-by shoppers. When someone enters the coverage area of the image capture module 40 and the captured image changes, the central processing unit 30 stops playing the video and starts to display the pre-stored related explanatory image of the exhibit 50 . Due to the arrangement of the universal drive unit 21 , the visitor can use the touch input module 14 to remotely control the position and angle of the display stand 20 through the central processing unit 30 , which is convenient for the visitor to carefully observe the exhibit 50 at different distances and angles. And the visitor can use the touch input module 14 arranged on the transparent display panel 11 to control the display mode of the exhibit 50 image, such as zooming in or out of the image, taking a watch as an example: also using the image capture module 40 to touch the user's wrist Through the central processing unit 30, the images of the exhibits 50 are synthesized, simulating the situation of the visitors when wearing them, and increasing their willingness to purchase.

As shown in FIG. 5 , the exhibit 60 is a pair of glasses. The operation mode of this embodiment is similar to the above-mentioned mode. When required, the central processing unit 30 promptly reminds the visitor to stand in the designated area 80 and the standing direction through the transparent display panel 11 or the loudspeaker 12 by using images, sounds or text, and corresponds his head to an appropriate height for convenience. The image capture module 40 accurately captures images from different angles of the visitor's face, then synthesizes them with the glasses images built in the central processing unit 30, and finally displays them on the transparent display panel 11, so that visitors can display them without direct contact. In the case of the product 60, the image of the display product 60 worn by the person can be predicted from different angles, which can not only increase their willingness to purchase but also relatively reduce future transaction disputes. What's more worth mentioning is that since the exhibit 60 has no direct contact with any visitor from the beginning to the end, its appearance and quality will not be affected. To achieve the purpose of preservation.

As shown in FIG. 6, the exhibit 70 is a necklace. The control mode of this embodiment is exactly the same as that of the preceding embodiment, but its price of the display product 60 of the aforementioned glasses is usually not too high under normal circumstances. Or those inlaid with expensive gemstones are very expensive. Putting them in the display window 10 and using image synthesis to achieve a try-on effect can not only meet the needs of visitors, but also greatly reduce the cost of high-priced exhibits 70. The risk of robbery or theft is reduced, and the cost of security during the display period is reduced.

Efficacy Description:

The interactive display structure of the utility model has the following advantages mainly through the innovative and unique structural type and technical features of the interactive display structure:

1. Reduce personnel costs: Since the utility model uses images to directly interact with visitors, there is no need for sales staff to pay attention to points for a long time, which can reduce sales personnel costs;

2. When visitors approach, the display mode will be switched automatically, which can really arouse the curiosity of passers-by, prolong the time for them to stop in front of the display window, and deepen the impression of the exhibits;

3. The display does not need to leave its display location, of course, the risk of being stolen or robbed can be greatly reduced;

4. Through the way of image synthesis, it can simulate the image of the combination of visitors and exhibits, so as to improve the willingness of visitors to consume;

5. Videos are used during the exhibition to provide visitors with a try-on effect, so the exhibition will have any contact with the visitors directly, so it will not affect its appearance quality, and there is no need to lower the price to sell after the exhibition, and it is not easy to be seen as a demonstration products and arbitrarily bargaining.

The above is only a specific embodiment of the present utility model, but the scope of protection of the present utility model is not limited thereto. Anyone familiar with the technical field can easily think of changes or changes within the technical scope disclosed by the utility model Replacement should be covered within the protection scope of the present utility model. Therefore, the protection scope of the present utility model should be based on the protection scope of the claims.

Claims (5)

1. An interactive display structure, characterized in that it comprises: A display window, a display stand set in the display window, a central processing unit set in the display window, and an image capture module installed on the display window, wherein: The image capture module is electrically connected to the central processing unit, and the front of the display window is closed by a transparent display panel, and the transparent display panel is electrically connected to the central processing unit to display or play the image signal from the central processing unit, transparent A touch input module is built in the display panel; display racks for display purposes; and The image capture module is electrically connected to the central processing unit, and corresponds to a specific area in front of the display window, so as to facilitate the capture of images of visitors, and after being synthesized by the central processing unit and the built-in display images, it is displayed On the transparent display panel, the user can operate the display mode of the image through the touch input module to achieve the function of providing a try-on effect in an interactive way; the image capture module also has the function of a proximity sensor to sense the proximity of the display window of visitors. 2. The interactive display structure according to claim 1, characterized in that a universal drive unit is installed at the bottom of the display stand, and visitors can use the touch input module to control the universal drive wirelessly through the central processing unit. The directional transmission unit enables the display rack to move universally on the bottom surface of the display window, making it convenient for visitors to view the exhibits from different angles. 3. The interactive display structure according to claim 1 or 2, characterized in that a speaker electrically connected to the central processing unit is installed on both sides of the display window to play the audio signal from the central processing unit. 4. The interactive display structure according to claim 1 or 2, characterized in that at least one projection lamp is installed on the display window, and the projection lamp is aimed at the top surface of the display rack to project light, and the display is made more vivid by using the lighting effect. To be conspicuous. 5. The interactive display structure according to claim 3, characterized in that at least one projection lamp is installed on the display window, and the projection lamp is aimed at the top surface of the display rack to project light, and the display is more conspicuous by using the lighting effect .