TWI423184B - The device and the method of implementing interactive advertising - Google Patents

Description

Window interactive advertising device and implementation method

The present invention provides a device and an implementation method for a window interactive advertisement, in particular, a device and a method for performing a segmented interactive advertisement, which change a display screen, a control screen, and a dimming film by sensing a consumer movement through a sensor. Off, to achieve the purpose of playing interactive advertising, gain advertising effectiveness.

According to various department stores, shopping malls, stores, etc., for promotional items and promotional activities, they will be displayed on the window through posters or pictures for consumers to watch and achieve the effect of publicity, but static advertisements such as posters or pictures. It must be replaced regularly or irregularly, that is, it is necessary to carry out related operations such as production, design and printing, and it is necessary to replace it manually. It is not only time-consuming and labor-intensive, but the replaced materials are discarded, and the cost is also equivalent. Obvious, long-term accumulation is also a very high cost, while flat static advertising, the effect of propaganda is limited, it is less easy to attract the attention of consumers; then some operators to improve the lack of flat static advertising, research and development using electric The advertising machine, which automatically flips and changes the advertising mode of the advertising content, although the advertising content of various styles is constantly changing and replacing, because the electric advertising machine must have enough space to accommodate the inverted body, the volume is relatively large and the weight is also Increased, manufacturing costs are also higher, installed on the window is quite difficult, but also must be timed or not Replacement of ad content, the replacement process is still time-consuming work, and less than ideal.

In recent years, some operators have set up LCD screens on the window, and the contents of the advertisements are broadcasted through the LCD screen of the window. Although it is not necessary to change the advertisement content in a time-consuming and labor-intensive manner, and the advertisement type changes into a dynamic image mode. It can attract consumers' attention and the effect of advertising is better, but in practice, there are still many inconveniences and problems, such as:

(1) The current fixed display mode is only displayed according to the preset advertising content. This mode only pursues the advertising point and the traffic, regardless of the advertising effect, and lacks the specificity of playing. When playing such advertisements for a long time. The advertisement loses its new meaning and cannot attract the attention of consumers and lose its advertising role.

(2) The LCD screen of the window is constantly playing advertisements, and it can not interact with consumers. It can't attract consumers' attention. Most consumers don't stop watching, just watch them instantly. It is quite easy to forget that the effectiveness of advertising is limited.

(3) Regardless of whether the flat static advertisement or the dynamic advertisement is not easy to cause the consumer's visual sensory stimulation and gaze, it is not easy to be remembered by the consumer, and the advertisement is still limited.

Therefore, how to solve the problem that the current window display advertising effect is not ideal, costly and high, and whether static or dynamic advertisements are not easy to attract consumers' attention, so design a window with interactive performance with consumers. The advertisement delivery plan is an urgent problem to be solved in the market, that is, the inventor and the relevant manufacturers engaged in the industry are eager to study and improve the direction.

Therefore, in view of the above-mentioned problems and deficiencies, the inventors have collected relevant information, and through multi-party evaluation and consideration, and through years of experience in the industry, through continuous trial and modification, we have designed this type of segmentation. The invention of the invention patent, which forms a device and an implementation method for interacting with the consumer, enhancing the consumer's attention, and enhancing the advertising effect.

The main purpose of the present invention is to provide a dimming film fixed in the window when the interactive display of the window is implemented, and the control signal is transmitted from the interactive control unit of the multimedia control system to the control unit, and the control unit controls the dimming film to be transparent. The image is projected or closed, and the image projection module is set at a predetermined distance outside the dimming film. The multimedia control system is used to divide the display image of the interactive advertisement image into a plurality of divided image images, and then the sensor is connected by the interactive control unit. After the induction, the multimedia control system controls the control screen to open or close any of the divided background images, and displays the corresponding divided image images, that is, the projector uses the projector to project the interactive advertising image to the dimming film, and the multimedia control system controls the relative image. The split background image is opened transparently, and the image of the divided image is displayed on the corresponding split projection surface of the dimming film, and the image of the consumer is changed as the sensor senses the position of the window, and the image is divided and divided. And the effect of opening and closing the split projection surface, via the multimedia control system Through the projector to the dimming film, enhance the consumer's visual sensory stimulation, and through the transparent state of the dimming film, the eyes can form another spatial stereoscopic vision, thus allowing various stimuli in the preset window (such as images, light, color, solids, etc.) should have higher intensity to make them interact, and produce a striking and eye-catching effect; and control the interaction of picture images with consumers through multimedia control system, so that important products can be skillfully carried out. Combining and collocation to form a group of interesting merchandise groups, so that consumers can generate a buying impulse; therefore, the window interactive advertising device of the invention can attract consumers' attention, stimulate consumers' buying interest, promote consumers' desire to purchase, and enhance Consumer confidence in buying.

The second objective of the present invention is to provide an interactive advertising device for the window, which is to fix a dimming film on the surface of the preset window, and the multimedia control system is connected by the projector to divide the display image of the interactive advertising image into a plurality of divided image images. And through the interactive control unit of the multimedia control system, the control signal is transmitted to the control unit of the dimming film, and the dimming film is controlled to be turned on and off by the control unit, and the dimming film is set outside the predetermined distance to set the image projection module, which can be utilized. The projector projects the interactive advertising image to the dimming film, and the sensor connected to the interactive control unit senses the relative plural control screen projected by the multimedia control system through the projector, and turns the background image on or off to the plurality of background images. The image of the video image is divided, and the divided background image is projected on the split projection surface of the dimming film for display and playback.

Another object of the present invention is to provide a multimedia control system for an image projection module, in which a display screen and a control screen are projected by a projector, and the display screen is divided and displayed by the projector to display two or more divided image frames. And dividing the image screen relative to the control screen to form two or more divided background images; and the dimming film forms two or more divided projection surfaces with respect to the divided image frame and the divided background image.

A further object of the present invention is that the control unit controls the dimming film to be transparent to match the transparent control screen background, and the projector light source can be temporarily adjusted by projecting the light source through the projector to the dimming film. On the liquid crystal particles of the light film, the consumer's eyes can form another spatial stereoscopic image, presenting images and pictures of the advertising content (suspended image effect), and at the same time, seeing the physical objects through the transparent window glass to form the photoelectric technology. Coordinating with the physical and virtual rooms to form a multi-layered three-dimensional advertisement with conspicuous products and dazzling images, and also for the purpose of staying at the consumer.

In order to achieve the above objects and effects, the technical means and the embodiments thereof adopted in the present invention are described in detail with reference to the preferred embodiments of the present invention.

Please refer to the first, second, third and fourth figures, which are the block diagram, the side view, the perspective view of the image display screen, and the plan view of the image display screen. It can be clearly seen from the figure. The window interactive advertising device and the method for implementing the invention include an image dimming film 1 and a video projection module 2, wherein the dimming film 1 has a control unit 11 and the control unit 11 transmits power through the external input interface 112 (220V). ~240V, AC) is transmitted to the output interface 111, and then the converted power supply (65V~110V, AC) is transmitted to the dimming film 1 by the output interface 111 to supply the power required for the dimming film 1, and the dimming is performed. Film 1 forms two or two Split the projection surface 12 on it.

The image projection module 2 is provided with a multimedia control system 21, and the multimedia control system 21 is provided with a storage 211 for storing advertisement images, and the storage 211 can be transmitted to the multimedia control system 21 through the transmission interface 212, and the multimedia control system An interactive control unit 213 is provided in the 21, and a projector 22 is further connected. The display screen 23 and the control screen 24 are generated by the projector 22, and the plurality of sensors 25 are respectively connected by the interactive control unit 213.

When assembling the above components, the light-adjusting film 1 is positioned on the surface of the preset window 3, and then the image projection module 2 is disposed at a predetermined distance outside the light-adjusting film 1 (eg, 0.1 meter, 0). .2 meters, 0.3 meters or 0.5 meters, etc., according to the actual situation of the preset window 3, the predetermined distance between the dimming film 1 and the projector 22 of the image projection module 2 is adjusted, The advertisement image in the storage unit 211 is projected through the projector 22 to the dimming film 1 through the multimedia control system 21 of the image projection module 2, and the advertisement image projected by the projector 22 forms a display screen 23 by The multimedia control system 21 uses the interactive sensor unit 213 to connect the plurality of sensors 25 to sense the state of movement of the consumer outside the preset window 3, and the corresponding sensor 25 will sense the consumer outside the preset window 3. The signal is transmitted to the interactive control unit 213, and the interactive control unit 213 transmits the sensing signal to the multimedia control system 21, that is, the multimedia control system 21 controls the control screen 24 projected by the projector 22, according to the sense of relative position. Split the projection surface 12.

The image projection module 2 is provided with a multimedia control system 21, and the multimedia control system 21 is provided with a storage 211 for storing advertisement images, and the storage 211 can be transmitted to the multimedia control system 21 through the transmission interface 212, and the multimedia control system An interactive control unit 213 is provided in the 21, and a projector 22 is further connected. The display screen 23 and the control screen 24 are generated by the projector 22, and the plurality of sensors 25 are respectively connected by the interactive control unit 213.

When assembling the above components, the light-adjusting film 1 is positioned on the surface of the preset window 3, and then the image projection module 2 is disposed at a predetermined distance outside the light-adjusting film 1 (for example, 0.1 m, 0.2 m). , 0.3 m or 0.5 m, etc., according to the actual situation of the preset window 3, the predetermined distance between the dimming film 1 and the projector 22 of the image projection module 2 is adjusted to pass through the image projection module 2 The multimedia control system 21 projects the advertisement image in the storage unit 211 to the dimming film 1 through the projector 22, and the advertisement image projected by the projector 22 forms a display screen 23, and utilizes the interactive control unit by the multimedia control system 21. 213, the plurality of sensors 25 are connected to sense the state of movement of the consumer outside the preset window 3, and the signal for sensing the movement of the consumer outside the preset window 3 is transmitted by the corresponding sensor 25 to the interactive control unit 213. And the interaction control unit 213 transmits the sensing signal to the multimedia control system 21, that is, the multimedia control system 21 controls the control screen 24 projected by the projector 22, and converts any split back according to the sensor 25 signal with the relative position. The screen 241 is turned on to be in a transparent or black background color state, and the interactive control unit 213 transmits the control signal to the control unit 11 of the dimming film 1 after receiving the sensing signal, and then the projector 22 is controlled by the multimedia control system 21. The display screen 23 and the sensor 25 signal of the relative position are turned on or off, and the split control image 231 is turned on or off. After the interactive control unit 213 receives the sensing signal, the control unit 11 of the dimming film 1 is controlled. The control unit 11 controls and converts any of the split projection planes 12 to be transparent or closed to form a mist, to sense the movement of the consumer outside the preset window 3 through the plurality of sensors 25, and to pass through the projector 22 of the image projection module 2 The advertisement image is projected to the dimming film 1 to form an interactive advertisement image playing, that is, the group constitutes the window interactive advertising device of the present invention, and is imaged to the dimming film 1 through the projector 22 via the multimedia control system 21 to enhance consumption. The visual sensory stimulation can be made by the transparent state of the dimming film 1 to form another spatial stereoscopic vision, thereby allowing various stimuli in the preset window 3. (such as images, light, color, solids, etc.) should have higher intensity to make them interact, and produce a striking and eye-catching effect; and through the projector 22 connected by the multimedia control system 21, control the projected image and consumption The behavioral interaction is achieved, and the important commodities are skillfully combined and combined to form a group of interesting commodity groups, so that the consumer can generate a purchasing impulse; therefore, the window interactive advertising device of the invention can attract the attention of the consumer and stimulate the consumer. Buying interest, promoting consumer buying desires, and enhancing consumer confidence in buying.

The dimming film 1 is controlled by the control unit 213 to be turned on or off by the interactive control unit 213 to present two or more divided projection surfaces 12. If the dimming film 1 is turned on, it is transparent. When the dimming film 1 is turned off, it is foggy; the dimming film 1 is mainly used, because the liquid crystal film (PDLC, Polymer Dispersed Liquid Crystal) is a photovoltaic film and a liquid crystal integrated, and the liquid crystal has an optical anisotropy and a medium. The characteristics of the electrical anisotropy, so in the absence of an applied voltage (in a closed state), the dimming film 1 cannot form a regular electric field, and the optical axis of the liquid crystal particles is randomly oriented, exhibiting a disordered state, and its effective refractive index (NO) Does not match the refractive index (NP) of the polymer, that is, the incident light is strongly scattered, and the dimming film 1 is opaque; if the dimming film 1 is applied with an external voltage (in an open state), the optical axis of the liquid crystal particle is perpendicular to The surface of the light-adjusting film 1 is aligned, that is, in the direction of the electric field, the refractive index of the liquid crystal particles is substantially matched with the refractive index of the polymer, and there is no obvious interface, which constitutes a substantially uniform medium, so the incident light does not scatter. , Dimmer film 1 is transparent.

The dimming film 1 can be adjusted according to the actual application range of the preset window 3, and the size of the surface of the preset window 3 (length and width changes, such as: 80 吋, 100 吋 or 200 吋 or The other is suitable for the size of the window 3 of the preset window, and senses the state of movement of the consumer outside the preset window 3 through the sensor 25, transmits the sensing signal to the interactive control unit 213, and the interactive control unit 213 transmits the signal to the control unit. 11. The plurality of split projection planes 12 of the dimming film 1 are manipulated to be transparent or opaque.

As for the image projection module 2, the projector 22 projects the advertisement image of the dimming film 1. The advertisement image display screen 23 can display two or more divided image frames 231, and the display screen The control screen 24 of 23 also presents two or more divided background pictures 241, and two or more divided background pictures 241 of the control picture 24 are controlled to be turned on or off by the multimedia control system 21 for When the split background screen 241 is opened, it is transparent. If it is closed, the opaque black background color state is displayed. The opaque background color may be dark blue, dark green or gray, and the darker background color.

The complex sensor 25 of the image projection module 2 can be a temperature sensor, a light source sensor, an infrared sensor or a camera radar wave (CMOS), etc., and can sense the mobile consumer outside the preset window.

The multimedia control system 21 of the image projection module 2 can be a DVD player, a VCD player, a VCR, a computer host, a server host or a notebook computer, etc., and can transmit an advertisement image by wireless network transmission. Transfer to the projector 22, through the projector 22 to the dimming film 1 for playback; in addition, the interactive control unit 213 can be a control chip; further, the multimedia control system 21 can be set to the built-in storage 211 or external The storage 211; the built-in storage 211 can be a hard disk or a memory, and can store the image data storage 211; and the external storage 211 can be an external hard disk, a flash drive, an MP3, an MP4, The MP5 or the memory card can store the image data storage 211; and the storage device 211 can transmit through the transmission interface 212 (such as: universal serial bus [USB], external serial advanced technology accessories [SATA, eSATA] or high-resolution multimedia The interface [HDMI] or the like, which can transmit the interface of the video and audio) transmits the advertisement image to the multimedia control system 21, and then the multimedia control system 21 projects the advertisement image to the dimming film 1 via the projector 22.

As for the application and implementation of the window interactive advertising device of the present invention, the steps of the implementation method are as follows:

(100) The projector 22 of the image projection module 2 stores the interactive advertisement image through the memory 211 through the multimedia control system 21.

(101) The plurality of sensors 25 of the image projection module 2 sense the position of the consumer moving outside the preset window 3. If any sensor 25 senses the movement of the consumer outside the preset window 3, the steps are performed ( 102), if any of the sensors 25 does not sense the consumer movement outside the preset window 3, step (107) is performed.

(102) transmitting the sensing signal to the multimedia control system 21 via the interactive control unit 213 according to the sensor 25 opposite to the mobile window position of the preset window 3, and simultaneously transmitting the sensing signal of the sensor 25 To the control unit 11 of the light control film 1.

(103) The multimedia control system 21 transmits the interactive advertisement image to the dimming film 1 positioned on the surface of the preset window 3 through the projector 22.

(104) When the control unit 11 of the light-adjusting film 1 is manipulated by the interactive control unit 213 to close the split projection surface 12 at a position opposite to any of the inductors 25, the split projection surface 12 of any of the inductors 25 is fogged.

(105) The projector 22 connected to the multimedia control system 21 is controlled by the projector 22 connected to the mist-divided split projection surface 12, and any of the divided background screens 241 projected thereon is manipulated to be in a transparent state.

(106) The display screen 23 facing any of the transparent divided background screens 241 is displayed on the divided video screen 231 by the projector 22, and is displayed on the dimming film via the transparent divided background screen 241. The split projection surface 12 of 1 performs playback of the advertisement image, and performs step (101).

(107) The image projected by the projector 22 of the image projection module 2 is blocked by the black background color by the control screen 24, and the dimming film 1 does not play the advertisement image.

The dimming film 1 is installed and positioned on the preset window 3, and the preset window 3 can be opened for general shopping malls, counters, stores, department stores or stores. The glass window 3 of the place, the display cabinet window 3, the window 3 of the cubicle or the window glass of the building door and window, and the sensing of the preset window 3 through the plurality of sensors 25, the state of the consumer moving, any sensor 25 The signal of the consumer moving outside the preset window 3 is transmitted to the multimedia control system 21 of the image projection module 2, that is, the multimedia control system 21 controls the projector 22 to project the advertisement image of the dimming film 1 to the advertisement image. The advertisement image screen of the divided video screen 231 at the position of the display screen 23 and the sensor 25 is simultaneously in a transparent state with respect to the control screen 24 corresponding to the divided video screen 231, that is, the split divided background screen 241 is opened, and the corresponding division of the dimming film 1 is performed. The projection surface 12 is closed in a mist, and the divided image screen 231 for the display screen 23 is transmitted to the preset window 3 through the divided background screen 241 and the divided projection surface 12.

Please refer to the third and fourth figures. As can be clearly seen from the figure, in the storage 211 of the multimedia control system 21 of the image projection module 2, an advertisement image or a picture can be stored, and the complex sensor 25 is utilized. Inductively moving the consumer outside the preset window 3, the sensing signal is transmitted to the multimedia control system 21 and the control unit 11 of the dimming film 1 via the interactive control unit 213, and the multimedia control system 21 controls the advertisement in the storage 211. When the image and the image are projected by the projector 22 to the light-adjusting film 1, the plurality of divided image screens 231 of the display screen 23 are respectively displayed on the first divided image screen 2311, the second divided image screen 2312, and the third divided image screen 2313. The fourth divided video screen 2314 performs alternate display of advertisement images or pictures, and alternately plays and plays, and uses the projector 22 connected by the multimedia control system 21 to control the plurality of divided background pictures 241 of the projected control screen 24, respectively. The divided background screen 2411, the second divided background screen 2412, the third divided background screen 2413, and the fourth divided background screen 2414 are combined with the divided image screens 231. The divided background screen 241 is turned on or off, and the first divided projection surface 121, the second divided projection surface 122, the third divided projection surface 123, and the fourth divided projection surface 124 of the plurality of split projection planes 12 of the light control film 1 are further divided. Then, the divided video screen 231 and the divided background screen 241 are matched, and the advertisement image or the picture is alternated and the rotation mode is changed and played.

Please refer to the third, fourth, fifth and sixth figures. As can be clearly seen from the figure, when the preset window 3 displays the physical object, the initial state is that the sensor 25 is closed, and the dimming film 1 is transparent. The control screen 24 is in a closed state, and the projector 22 is in an open state, and the display screen 23 is also in a closed state. In the implementation, when the position of the consumer moves outside the preset window 3, the plurality of sensors 25 are different. The position of the first sensor 251, the second sensor 252, the third sensor 253 or the fourth sensor 254, etc. (the sensor 25 can be appropriately increased or decreased according to the application range area of the preset window 3) The signals of the consumers moving in the preset window 3 are respectively sensed, and the sensing signals are transmitted by the first sensor 251 to the interactive control unit 213, and are respectively transmitted by the interactive control unit 213 to the multimedia control system 21 and the control unit 11 The divided video screen 231 of the display screen 23 is played by the multimedia control system 21 to play the advertisement image on the first divided video screen 2311 corresponding to the position, and the second divided image screen 2312 and the third divided image frame 23 at other positions. 13. The fourth divided image frame 2314 or the like (with the number of the complex sensors 25 being set, the divided image frame 231 is appropriately increased or decreased), that is, the second divided background image 2412 and the third divided background image corresponding to the position. 2413. The fourth divided background picture 2414 is blocked by the closed black background color, and the divided background picture 241 of the relative position control screen 24 is transparently opened through the corresponding first divided background picture 2411, and the dimming film 1 is opened. The split projection surface 12 uses the corresponding first split projection surface 121, that is, it is closed in a fog shape, and the image can be presented to achieve the effect of playing the advertisement content.

And the consumer movement signal is sensed by the second sensor 252 as the consumer moves outside the preset window 3 (the other first sensor 251, the third sensor 253, the fourth sensor 254, that is, the non-sensing signal) And transmitting the sensing signal to the interactive control unit 213, and then to the multimedia control system 21 and the control unit 11, respectively, and the multimedia control system 21 controls the projector 22 to display the advertisement image projected to the dimming film 1. The second divided video screen 2312 of the screen 23 plays an advertisement image (other first divided video screen 2311, third divided video screen 2313, fourth divided video screen 2314, etc., that is, the corresponding first divided background picture 2411, third The second divided background screen 2412 of the corresponding control screen 24 is opened and transparent, and the second divided projection surface 122 of the corresponding light-adjusting film 1 is shielded by the closed background screen 2413 and the closed state of the fourth divided background screen 2414. The fogging is closed (the other first split projection surface 121, the third split projection surface 123, the fourth split projection surface 124, etc. are transparent), and so on, and the external window 3 is eliminated. When the position of the movement is changed, the display screen 23 of the image projection module 2 will switch or split the divided image screen 231 as the user moves the position, and the split image screen 231 moves with the consumer, and the interactive state changes. .

In another implementation method of the window interactive advertising device of the present invention, when the preset window 3 displays the image image, the initial state is that the sensor 25 is in a closed state, the dimming film 1 is closed in a fog state, and the control screen 24 is opened transparent. The projector 22 is in an open state, and the display screen 23 is also in an open state. When implemented, when the consumer traveling line outside the preset window 3 reaches the detection range of any of the sensors 25, the sensor 25 converts In the open state, the sensing signal is transmitted to the interactive control unit 213, the control unit 11 that controls the dimming film 1 is turned on, and the interactive control unit 213 transmits the received signal to the multimedia control system 21, and the multimedia control system 21 The advertisement image in the storage unit 211 is also projected on the display screen 23 through the projector 22 through the network (or wireless network), but the control screen 24 is controlled by the projector 22 connected to the multimedia control system 21. Closed, that is, the black background color state is displayed, and the image picture of the display screen 23 is temporarily shielded, so that the consumer can open the dimming film 1 through the preset window 3 to be transparent, and see Set physical goods within 3 window.

Referring to the third, fourth, seventh and eighth diagrams, it can be clearly seen from the figure that another implementation method of the window interactive advertising device of the present invention presets the initial state of the window 3 and the sensor 25 is closed. The dimming film 1 is opened to be in a transparent state, the control screen 24 is opened and transparent, and the projector 22 is opened, and the display screen 23 is also opened. In the implementation, the consumer moves with the preset window 3 When the position is changed, the first sensor 251, the second sensor 252, the third sensor 253, or the fourth sensor 254, which are disposed at different positions by the plurality of sensors 25, respectively sense the consumer movement outside the preset window 3. The signal is transmitted by the first sensor 251 to the interactive control unit 213, and is transmitted by the interactive control unit 213 to the multimedia control system 21 and the control unit 11, respectively, and the display screen 23 is segmented by the multimedia control system 21. The image screen 231 plays the advertisement image on the first divided image frame 2311 corresponding to the position, that is, the black background color of the first divided background screen 2411 corresponding to the position is closed, and the other positions are The divided background screen 2412, the third divided background screen 2413, the fourth divided background screen 2414, and the like are opened transparently, and the second divided projection surface 122, the third divided projection surface 123, and the fourth divided projection surface 124 of the light control film 1 are opened. The transparent display is also opened, and the product of the preset window 3 is seen on the first split projection surface 121, and the light source is projected through the projector 22 to the other transparent split second projection surface 122 and the third split projection surface 123. The fourth split projection surface 124, and the projector light source will remain on the liquid crystal particles, so that the eyes can form another spatial stereoscopic image, and the image and the image of the advertisement content (the suspended image effect) are presented, and at the same time, The transparent window 3 glass sees the physical objects, the suspended images and the physical objects are presented to each other, which constitutes the overall coordination of optoelectronic technology and physical and virtual, forming a multi-layered three-dimensional advertising effect of eye-catching and dazzling images, and can also win the consumer’s stop. purpose. As shown in the eighth figure, the divided image screen 231 of the display screen 23 of the present invention is coupled to the plurality of divided background pictures 241 via the sensor 25 (the third sensor 253 and the fourth sensor 254) according to the position of the consumer (third segmentation) The background image 2413 and the fourth divided background screen 2414) reach different split video screens 231.

Therefore, the above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. The window interactive advertising device and the implementation method of the present invention are positioned on the preset window 3 by the dimming film 1. And the image projection module 2 is disposed at a predetermined distance outside the dimming film 1, and the advertisement image stored in the memory 211 of the multimedia control system 21 is projected by the projector 22 through the display screen 23 and the control screen 24 to be dimmed. The film 1 is transmitted through the plurality of sensors 25 of the image projection module 2 to sense the state of movement of the consumer outside the preset window 3, and then the projector 22 connected to the multimedia control system 21 controls the projected display screen 23 Displaying the plurality of divided image screens 231, and controlling the projected control screen 24 by the projector 22 to display the plurality of divided background images 241 for displaying the divided advertisement images, and the dimming film 1 is controlled by the interactive control unit 213 to display the plurality of segments. The projection surface 12 is sensed by any sensor 25 as the consumer moves outside the preset window 3, and transmits the signal to the multimedia control system 2 through the interactive control unit 213. 1. The control unit 11 adjusts the position of the advertisement image to be played as the external consumer moves as the display screen 23, the control screen 24, and the light-adjusting film 1 are changed. When the image is projected by the projector 22, the display screen 23 is divided into two or more divided image frames 231, and the control screen 24 is divided into two or two. The above divided background picture 241 passes through two or more divided projection planes 12 of the dimming film 1, and further matches the sensing signal of any sensor 25 to change the position where the advertisement image is played, so that the foregoing can be achieved. The structure and the device of the effect are all covered by the present invention, and such simple modifications and equivalent structural changes are all included in the scope of the patent of the present invention and are combined with Chen Ming.

The above-mentioned window interactive advertising device and implementation method of the present invention can have the following advantages in practical implementation and application, such as:

(1) The split advertising image playback through the dimming film 1 is interactively changed with the consumer outside the preset window 3, which is enough to cause the consumer's visual sensory stimulation and gaze, which can be easily remembered and impressed by the consumer. Deep, the advertising effect is better.

(2) When the light-adjusting film 1 is opened and transparent, the light source of the projector 22 will remain on the liquid crystal particles, so that the eyes can form another spatial stereoscopic image, and the image and the image of the advertisement content (the suspended image effect) are presented. Together with the physical objects in the preset window 3, it constitutes the overall coordination of optoelectronic technology and physical and virtual, forming a multi-layered three-dimensional advertisement of eye-catching and dazzling images, and also winning the goal of consumers staying.

In summary, the above-mentioned window interactive advertising device and implementation method of the present invention can achieve its efficacy and purpose in practical application, operation, and implementation. Therefore, the present invention is an excellent research and development, and is in conformity with the invention patent. Apply for the requirements, and apply in accordance with the law. I hope that the trial committee will grant the case as soon as possible to protect the hard work of the inventor. If there is any doubt in the audit committee, please do not hesitate to give instructions to the inventor, and the inventor will try his best to cooperate.

1. . . Dimming film

11. . . Control department

111. . . Output interface

112. . . Input interface

12. . . Split projection surface

121. . . First split projection surface

122. . . Second split projection surface

123. . . Third split projection surface

124. . . Fourth split projection surface

2. . . Image projection module

twenty one. . . Multimedia control system

211. . . Storage

212. . . Transmission interface

213. . . Interactive control unit

>

22‧‧‧Projector

23‧‧‧Display screen

231‧‧‧Split image

2311‧‧‧First split image screen

2312‧‧‧Second split image screen

2313‧‧‧ Third split image screen

2314‧‧‧Four segmentation image

2413‧‧‧ Third segment background image

2414‧‧‧ Fourth segmentation background

25‧‧‧ sensor

251‧‧‧First sensor

252‧‧‧Second sensor

253‧‧‧ third sensor

254‧‧‧fourth sensor

3‧‧‧ window

The first figure is a block diagram of the present invention.

The second figure is a side view of the invention.

The third figure is an exploded perspective view of the image display screen of the present invention.

The fourth figure is a plan view of the image display screen of the present invention.

The fifth figure is a plan view (1) of the image display change of the present invention.

The sixth figure is a plan view (2) of the image display change of the present invention.

The seventh figure is a plan view (3) of the image display change of the present invention.

The eighth figure is a plan view (4) of the image display change of the present invention.

1. . . Dimming film

11. . . Control department

111. . . Output interface

112. . . Input interface

12. . . Split projection surface

2. . . Image projection module

twenty one. . . Multimedia control system

213. . . Interactive control unit

twenty two. . . Projector

twenty three. . . Display

twenty four. . . Control screen

25. . . sensor

Claims (15)

The invention relates to a window interactive advertising device, which comprises a dimming film and an image projection module capable of projecting an image onto a dimming film, wherein the dimming film can be fixed on the surface of the preset window and is provided with a change opening. a control unit for closing the state; and the image projection module is disposed at a predetermined distance from the light-adjusting film, and is provided with a projector for projecting an interactive advertisement image to the light-adjusting film, and the projector is provided with an interactive advertisement The image segmentation image frame and the controllable control image segmentation background image are opened and closed to display the multimedia control system of the segmentation image frame, and the multimedia control system is provided with an interactive control unit; the interactive control unit is connected with induction consumption The position is moved for the interactive control unit to control the sensor for turning on and off the dimming film through the control unit. The device for interactive display of the window according to claim 1, wherein the interactive control unit transmits a control signal to the control unit of the dimming film, so that the control unit controls the dimming film to be divided into two or more segments. The projection surface is switched on or off. The device for interactive display of the window according to claim 1, wherein the interactive control unit is a control chip, and the control signal to the control unit controls the dimming film to be transparent if it is open, if it is closed It is a mist. The device for interactive display of the window according to claim 1, wherein the multimedia control system of the image projection module is capable of controlling the projector to display two or more divided image frames that are divided and processed. The device for interactive display of the window according to claim 1, wherein the multimedia control system of the image projection module controls the control screen projected by the projector to form two or more divided background images to be turned on or off. If it is turned on, it is transparent. If it is closed, it will show an opaque black background color state. The device for interactive display of the window according to claim 1, wherein the sensor of the image projection module is a temperature sensor, a light source sensor, an infrared sensor or a camera radar wave (CMOS). The implementation method of the window interactive advertisement has the following steps: (a) the projector of the image projection module, using the storage device to store the interactive advertisement image; (b) the plurality of sensors of the image projection module, sensing the consumption outside the preset window Where the sensor moves, if any sensor senses the movement of the consumer outside the preset window, step (c) is performed, and if any sensor does not sense the movement of the consumer outside the preset window, the step (h) is performed. (c) transmitting the sensing signal to the multimedia control system via the interactive control unit according to the sensor relative to the moving position of the consumer, and the multimedia control system transmits the sensing signal to the control of the dimming film through the interactive control unit. (d) the multimedia control system projects the interactive advertising image through the projector to the dimming film positioned on the surface of the preset window; (e) the interactive control unit transmits the control signal to the control unit of the dimming film to When the control unit controls the dimming film to close the split projection surface opposite to any of the inductors, the split projection surface is fogged with respect to any of the inductors; (f) the control screen opposite to any of the mist split projection planes The multimedia control system controls the control screen projected by the projector for any one of the divided background images to be transparent and transparent; (g) the display screen opposite to any transparent divided background image, that is, the projector is projected The image is displayed on the divided image screen, and is displayed on the split projection surface of the dimming film through the transparent divided background image, and the advertisement image is played, and step (b) is performed; (h) the projector of the image projection module The projected image is blocked by the black background color of the control screen, and the dimming film does not play the advertisement image. For example, the implementation method of the window interactive advertisement described in claim 7 is wherein the multimedia control system of the projector of the image projection module is a DVD player, a VCD player, a video recorder, a computer host, and a servo. Host or notebook. The implementation method of the window interactive advertisement according to the seventh aspect of the patent application, wherein the multimedia control system of the image projection module is provided with a built-in storage or an external storage. The implementation method of the window interactive advertisement according to claim 9 , wherein the multimedia control system has a built-in storage device, which can be a hard disk or a memory; and the external storage device can be an external hard disk or a portable device. Disc, MP3, MP4, MP5 or memory card. The method for implementing the window interactive advertisement according to the seventh aspect of the patent application, wherein the multimedia control system of the image projection module is capable of controlling the projector to display two or more divided and divided image images. The implementation method of the window interactive advertisement according to the seventh aspect of the patent application, wherein the control screen of the (f) is controlled by the multimedia control system to be turned on or off by the projector, and if the control screen is turned on, the transparent screen is transparent. If it is closed, it will display an opaque black background color state, and two or more divided background images can be formed on the control screen. The method for implementing the window interactive advertisement according to the seventh aspect of the patent application, wherein the dimming film described in the steps (c) and (e) is provided with a control signal transmitted by the interactive control unit, and the control is adjusted. The light film is turned on or off to change the control portion. The method for implementing a window interactive advertisement according to claim 13 , wherein the interactive control unit is capable of controlling a control unit of the dimming film, and the control unit controls the dimming film to have two or more split projection surfaces. Variety. The method for implementing the window interactive advertisement according to claim 13 , wherein the interactive control unit is a control chip, and the interactive control unit transmits a control signal to the control unit of the dimming film, and the dimming is controlled through the control unit. When the film is opened, it is transparent, and if it is in a closed form, it is a mist.