KR102044611B1 - Advertising device with transparent LCD display - Google Patents

Abstract

The present invention is installed so that the first transparent LCD display panel is displayed on the front of the showcase, which is a rectangular box, to display the screen toward the front, and the general opaque LCD display or second on the inner side facing the transparent LCD display on the inner side of the showcase. The transparent LCD display is installed to display the screen in the front direction in the same manner as the first transparent LCD display, and a space in which the user of the advertising device can place an advertisement product to be advertised to the public is formed inside the showcase, LED lighting is installed on the entire lower surface to become a light source for transparent LCD displays and advertisement products. A touch panel that a user or the public can control by hand is formed on the front of the first transparent LCD display, and the first transparent LCD display and normal opaque LCD display or second transparent LCD display The present invention relates to an advertisement device equipped with a transparent LCD display, in which a method for reducing a moire phenomenon in which interference is caused by screen interference with each other is applied.

Description

Advertising device with transparent LCD display {Advertising device with transparent LCD display}

The present invention relates to an advertising apparatus equipped with a transparent liquid crystal display (LCD). More specifically, the first transparent LCD display panel is installed on the front of the showcase, which is a rectangular box, to display the screen toward the front. On the inner side of the showcase facing the transparent LCD display, a general opaque LCD display or a second transparent LCD display is installed to display the screen in the front direction in the same manner as the first transparent LCD display, and the user of the advertising device A space is provided inside the showcase for placing advertisement products to be advertised, and LED lighting is installed on the entire lower surface of the upper surface of the showcase top plate to provide a light source for transparent LCD displays and advertisement products, and the front of the first transparent LCD display. Is a touch that you or the public can control by hand. A transparent LCD display in which a panel is formed, and a method for reducing a moire phenomenon in which interference between screens is generated by placing a first transparent LCD display and a general opaque LCD display or a second transparent LCD display in a straight line is applied. It relates to an advertisement device provided.

In general, as an advertisement device for advertising an advertisement product, the showcase has a shape such as a rectangular parallelepiped having a transparent surface with one or more transparent surfaces so that the advertisement product can be placed inside and the public can see through the advertisement product visually. Are manufactured.

In such a showcase, a number of patents have been previously applied to improve the functions of the existing showcases, for example, Korea Patent Registration No. 10-1271767 of 'Product advertising device using a transparent LCD' of U & I Media Co., Ltd. The transparent LED is installed so that the advertisement product mounted on the rear side can be seen through, and displays advertisement information of the advertisement content image and the catalog image matched with the advertisement product. An advertisement product mounting unit disposed to mount an advertisement product behind the transparent LCD; And a control unit configured to control advertisement information of the advertisement content image and the catalog image corresponding to the advertisement product mounted on the advertisement product mounting unit to be expressed through the transparent LCD, so that the advertisement is transmitted through the transparent LCD. At the same time, the advertisement information of the advertisement content image and the catalog image provided in conjunction with the transparent LCD can be displayed on the display, thereby stimulating the curiosity of consumers watching the advertisement, thereby increasing the advertisement effect.

However, in the case of the 'product advertising device using a transparent LCD', an image is displayed on the inner surface of the showcase located at the rear of the advertisement product, so that the scene does not change, and thus there is a limitation in having a monotonous aesthetic.

Korean Patent No. 10-1271767

The present invention has been proposed to solve these limitations, in providing an advertisement device with a transparent LCD display, by forming a first transparent LCD display panel on the front of the showcase, it is easy to visually advertise goods placed inside the showcase Obviously, the first transparent LCD display is capable of displaying advertisement images such as letters, pictures, or images related to an advertisement product, and a touch panel is attached to a front surface of the first transparent LCD display to display the first transparent LCD display. The user can control the contents displayed on the first transparent LCD display by touching the control menu of the displayed advertisement image information, making the public more interested in the advertisement, controlling the touch panel, and voluntarily It aims to be searched and observed.

In addition, the present invention is installed on the inner surface facing the first transparent LCD display on the inner side of the showcase so that the general opaque LCD display or the second transparent LCD display to display the screen in the front direction in the same manner as the first transparent LCD display, Show advertising images of the same or different contents on the first transparent LCD display, the general opaque LCD display, or the second transparent LCD display to the public observing the product for the advertisement, thereby attracting the public's interest and enhancing the effect of the advertisement. For the purpose of

In addition, the present invention provides a high transparency of the first transparent LCD display when the visually opaque LCD display or the second transparent LCD display at the back to see the checkerboard type BM (Black Matrix) to distinguish the pixels of the LCD each other In order to reduce the moiré phenomenon in which interference occurs while overlapping or shifting, an object of the present invention is to increase the diffusion transmittance of the first transparent LCD display to display an advertisement image of better image quality to the public.

In addition, in the case where the second transparent LCD display is formed, in order to compensate for the disadvantage that the shape and color are implemented only when viewed from the front and only the shape is black when viewed from the front, due to the characteristics of the transparent LCD display, the first transparent LCD display Attach the 1 'transparent LCD display to the back of the and display the advertisement image on the 1' transparent LCD display so that the left and right are symmetrical with that shown on the first transparent LCD display, so that the advertisement image can be observed from the front and the back. Attach the second 'transparent LCD display to the back of the second transparent LCD display, and display the advertisement image on the second' transparent LCD display so that the left and right are symmetrical with that shown on the second transparent LCD display, and the outside of the second 'transparent LCD display A touch panel on the surface of the advertisement image information displayed on the second and second 'transparent LCD displays. The user can control the contents displayed on the 2nd and 2 'transparent LCD display by touching the control menu by hand, and the game using the touch panel enables the user to increase interest and interest in the advertisement image. The purpose is to enhance advertising effectiveness.

In addition, the present invention is connected to a control unit including a setup box for controlling an external storage device such as a USB memory in which the advertisement image is stored to output the image of the transparent LCD display, the advertisement picture slideshow or advertisement image at a predetermined time interval automatically It is an object of the present invention to enable the user to conveniently display the advertisement image.

This object of the present invention is a rectangular parallelepiped made of a metal plate, the first transparent LCD display panel is formed on the front side to be displayed toward the front side, the general opaque LCD display or the second transparent LCD display panel on the back side It is formed so as to face the interior, the interior of the advertising goods can be placed, the first transparent LCD display panel and the general opaque LCD display or the second transparent LCD display panel and the commercial goods by providing a light source for easy observation of the public The LED lighting unit to be a light source to the light source is formed on the lower side, the opening and closing portion is formed on the side to allow the entry and exit of the advertisement product, and controls the first transparent LCD display panel and the general opaque LCD display or the second transparent LCD display panel The controller and the power supply unit for supplying power are built in the lower part Lure which is achieved by an advertising device with a transparent LCD display according to the present invention comprising a showcase.

Advertising device equipped with a transparent LCD display according to the present invention, first, having a transparent display and one opaque display is capable of transmitting more and more various information, highlighting the product for advertising, increase the public interest Second, two transparent displays are provided on the front and the rear of the showcase, respectively, so that the public can simultaneously view the advertisement products and the advertisement images displayed on the display in the front and rear directions, and third, apply the touch panel to the transparent display. In order to make the user's control more convenient, and when the public wants to obtain additional information by viewing the advertisement image, it is possible to easily grasp the details by touching the menu by hand, and fourthly, the external storage device such as the USB memory in which the advertisement image is stored. Is connected to the control and automatically The rim can play a slideshow or video ads to have an excellent effect that allows users to conveniently display the advertising images.

1 is a perspective view from above and a partially enlarged cross-sectional view in an I-I direction of an advertising apparatus with a transparent LCD display according to a first embodiment of the present invention.
Figure 2 is a perspective view from below of an advertising device with a transparent LCD display according to a first embodiment of the present invention.
3 is a perspective view from above and a partially enlarged cross-sectional view in a II-II direction of an advertisement device with a transparent LCD display according to a second embodiment of the present invention.
4 is a perspective view of a moiré phenomenon when two displays are placed in a straight line.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, since the description of the present invention is only an embodiment for structural or functional description, the scope of the present invention should not be construed as limited by the embodiments described in the text. That is, the embodiments may be variously modified and manufactured in various forms, or may be replaced by parts and technology, it should be understood that the scope of the present invention includes equivalents to realize the technical idea.

In addition, the object or effect presented in the present invention does not mean that all should be included in a specific embodiment or include only such effects, it should not be understood that the scope of the present invention is limited by the specific embodiment. Meanwhile, among the technical configurations described in the present invention and the functions exhibited by the technical configurations, the technical configurations and functions that are well known and applied will be omitted.

According to a first preferred embodiment of the present invention, the advertisement apparatus A equipped with a transparent LCD display includes a showcase 10, a first penetrating portion 11, an opening and closing portion, a first transparent LCD display 20, and an opaque LCD. The display 21 includes a display lighting unit 25, a first touch panel 30, a control unit, and a power supply unit.

Referring to the structure of the advertising device (A) equipped with a transparent LCD display according to a first embodiment of the present invention in more detail, as shown in Figures 1 and 2, a rectangular parallelepiped made of a plate of metal material The showcase 10 and the showcase 10 have a first through portion 11 having a rectangular shape on a front surface thereof, a rectangular shape having a larger area than the first through portion 11, and a first through portion 11. The first transparent LCD display 20, the first transparent LCD display 20, which is visible to the naked eye, installed on the rear of the edge of the first penetrating portion 11 while filling up all the empty surfaces of Displays an advertisement image on the front surface of the first transparent LCD display 20, and a first touch panel 30 is installed to display advertisement details of the advertisement image displayed on the first and first 'transparent LCD displays. B) first touch the position corresponding to The public can touch the hand on the panel 30 to select the type of advertising image information displayed on the first and first 'transparent LCD display as desired by the public, and is opaque on the inner side of the back plate of the showcase 10. When the LCD display 21 is installed to output an advertisement image to the public toward the front, an advertisement image identical to or different from the advertisement image provided on the first transparent LCD display 20 may be output, and the first transparent As a light source of the LCD display 20, a display lighting unit 25 formed of light emitting diode (LED) bars filling a lower surface of the top of the showcase 10 at a predetermined distance, and disposed inside the case 10. The advertisement product P, the opening and closing unit (not shown) for allowing the user to enter and exit the advertisement product P, and the output and output setting of the advertisement image displayed on the first transparent LCD display 20. A control unit (not shown in the drawing), which is a microcontroller for controlling the inside of the showcase 10, is embedded in the first transparent LCD display 20, the opaque LCD display 21, the display lighting unit 25, and the first touch. A power supply unit (not shown) for supplying power to the panel 30 and the control unit is built in the lower part of the showcase 10.

According to a second preferred embodiment of the present invention, the advertisement device A equipped with a transparent LCD display includes a showcase 10, a first through part 11, a second through part 12, an opening and closing part 13, First transparent LCD display 20, first 'transparent LCD display 22, second transparent LCD display 23, second' transparent LCD display 24, display lighting unit 25, first touch panel 30 ), A second touch panel 31, a control unit (not shown), and a power supply unit (not shown).

Referring to the structure of the advertisement device A equipped with a transparent LCD display according to a second preferred embodiment of the present invention in more detail based on the difference from the first embodiment of the present invention, as shown in FIG. The second through part 12 having the same size as the first through part 11 is formed on the back plate of the showcase 10, and is formed into a rectangle having a larger area than the second through part 12, and the second through part is formed. The second transparent LCD display 23 is installed on the front edge of the second penetrating portion 12 while filling up all the empty surfaces of the second, so that the user can visually see the advertisement image toward the front of the showcase 10. Is formed in the same size as the first transparent LCD display 20, the shape and color is implemented only when viewed from the front of the characteristics of the transparent LCD display, and to compensate for the disadvantage that only the shape appears in black when viewed from the back, the first transparent LCD display Back of 20 The first 'transparent LCD display 22, which is visible to the naked eye, is attached to the rear to face the advertisement image, and the advertisement image is first' transparent so that the left and right sides are symmetrical with those displayed on the first transparent LCD display 20. 2 'transparent LCD display which is displayed on the LCD display 22 so that the advertisement image can have a three-dimensional effect and the advertisement image can be observed from the front and back in the same way, and visible to the rear of the second transparent LCD display 23 (24) attached to the second transparent LCD display 23, the left and right symmetrical advertising image is output to the second 'transparent LCD display 24 so that the advertising image is output toward the rear, the second' transparent The second touch panel 31 is provided on the outer surface of the LCD display 24 to allow the advertisement detail play button B of the advertisement image displayed on the second and second 'transparent LCD displays. The position of the second touch panel and touch the masses hand over the 31 second and 2 "clear the kind of advertising image information displayed on the LCD display selected as the public wants is able to see.

Some of the components are described in more detail as follows.

The display lighting unit 25 is a top panel of the showcase 10 to project light of a constant illuminance to the transparent LCD display so that the image of the transparent LCD display can be perceived by the user's eyes because the transparent LCD display cannot emit light by itself. It is installed as an LED bar (LED) in which light emitting diodes (LEDs) are arranged at a predetermined distance on the entire lower surface of the lower surface, supplying a light source to all transparent LCD displays including the first transparent LCD display 20, and advertising products ( P) brightens the public.

The first touch panel 30 and the second touch panel 31 are coupled to the outer surface of the transparent LCD display 20, and when the public touches a specific area by hand, the corresponding area is an arrow according to the movement of the mouse. Positioning in the area and clicking produces the same effect. In addition, two touch panels are installed at the front and rear of the showcase 10, so that various game programs provided by a controller (not shown, similar to the first embodiment), for example, words related to advertisement, are left blank. By using the quiz game that matches the appropriate words in the two or more publics to play the game by touching the first touch panel 30 and the second touch panel 31 with the hand located on the front or back of the showcase 10 It is possible to increase the duration of exposure of the advertisement product P to the public and to increase the degree of interest, thereby increasing the advertising effect.

The control unit includes a setup box (not shown), and the setup box automatically shows a slide show or advertisement showing one advertisement picture every three seconds when a external storage device such as a USB memory device is connected. Since the image can be played back, the user can conveniently display the advertisement image.

When the opaque LCD display 21 is visually observed through the first transparent LCD display 20, as shown in FIG. 4, the screen may be distorted due to the moiré phenomenon M. In order to reduce the moiré phenomenon, the first transparent display 20 is formed by forming a diffusion transmittance of 20 to 40% in the first transparent LCD display 22 and the second transparent LCD display 23. Moiré phenomenon (M) of the second transparent LCD display 23 to be seen through the transmission, or moiré phenomenon (M) of the first 'clear LCD display 22 to be seen through the second' transparent LCD display 24 Can be reduced.

Advertising device equipped with a transparent LCD display according to the present invention, it will be said that it is possible to repeatedly manufacture the same product in the manufacturing industry of the general showcase will be called an invention that is industrially applicable.

A: Advertising device with transparent LCD display
B: Ad Details Play Button
P: Product for advertisement M: Moiré phenomenon
10: case portion 11: first through portion
12: second through part 13: opening and closing part
20: first transparent LCD display 21: opaque LCD display
22: first transparent LCD display 23: second transparent LCD display
24: second 'transparent LCD display 25: display lighting unit
30: first touch panel 31: second touch panel

Claims (4)

delete In the advertising device provided with a transparent LCD display which is a showcase including a transparent LCD display,
Advertisement device (A) equipped with a transparent LCD display,
A showcase 10 having a rectangular parallelepiped shape formed of a metal plate and having a rectangular first through portion 11 formed on a front surface thereof, and a second through portion 12 formed on a rectangular shape formed on a rear surface thereof;
It is formed into a rectangle having a larger area than the first through part 11 and is installed at the rear of the edge of the first through part 11 while filling up all the empty surfaces of the first through part 11 to display the advertisement image toward the front side. A first transparent LCD display 20;
A first touch panel 30 installed on the front of the first transparent LCD display 20 to allow the public to control the advertisement image displayed on the first transparent LCD display 20 by hand;
Attached to the back of the first transparent LCD display 20, the advertising image is output toward the back of the showcase 10, and displays the advertising image so that the left and right symmetry with that displayed on the first transparent LCD display 20 A first 'transparent LCD display 22;
Is formed on one side of the showcase 10, the opening and closing portion that is a door that allows the user to enter and exit the advertisement product (P) disposed in the showcase 10;
A second transparent LCD display 23 installed on the front edge of the second through part 12 to display an advertisement image toward the front of the showcase 10;
A second 'transparent LCD attached to a rear surface of the second transparent LCD display 23 and outputting an advertisement image symmetrically to the left and right that is displayed on the second transparent LCD display 23 toward the back of the showcase 10; A display 24;
A second touch panel 31 installed at a rear side of the second 'transparent LCD display 24 to allow the public to control an advertisement image displayed on the second' transparent LCD display 24 by hand;
A display lighting unit 25 formed on a lower surface of the upper surface of the showcase 10 as a light source of the first transparent LCD display 20;
It is embedded in the lower part of the showcase 10 and is displayed on the first transparent LCD display 20, the first 'transparent LCD display 22, the second transparent LCD display 23, and the second' transparent LCD display 24. A control unit which is a microcontroller for controlling the output of the advertisement image;
It is embedded in the lower part of the showcase 10, the first transparent LCD display 20, the first 'transparent LCD display 22, the second transparent LCD display 23 and the second' transparent LCD display 24 and display And a power supply unit supplying power to the lighting unit 25, the first touch panel 30, and the control unit.
Moiré phenomenon (M) of the second transparent LCD display 23 visible through the first transparent LCD display 20, or the first 'transparent LCD display visible through the second' transparent LCD display 24 In order to reduce the moiré phenomenon (M) of (22), the diffusion transmittance of the first 'transparent LCD display 22 and the second transparent LCD display 23 is formed to be 20 to 40%;
It is possible for two or more people to simultaneously play a game related to an advertisement by using the first touch panel 30 and the second touch panel 31;
The game includes a quiz game that matches an appropriate word with the word associated with the advertisement blank;
The first and first 'transparent LCDs are touched by the public by hand on the first touch panel 30 corresponding to the advertisement detail play button B of the advertisement image displayed on the first and first' transparent LCD displays. You can choose what kind of advertising image information you see on the display
On the second touch panel 31, the public touches the position corresponding to the advertisement detail play button B of the advertisement image displayed on the second and second 'transparent LCD displays, by the public. Advertising device with a transparent LCD display, characterized in that the public can select and view the type of advertising image information displayed on the display as desired.
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