KR102139411B1 - Advertising device with transparent LCD display and half mirror - Google Patents

Abstract

In the present invention, a transparent LCD display panel is installed on the front of a showcase, which is a rectangular box, to display the screen toward the front, and a half mirror 21 on the inner surface of the showcase displays the screen in the same direction as the transparent LCD display. It is installed so that a space for placing advertisement products to be advertised to the public by the user of the advertisement device is formed inside the showcase, and LED lights are installed on the entire lower surface of the top of the showcase to provide a transparent LCD display and a light source for advertisement products. In the front of the transparent LCD display, a touch panel that can be controlled by a user or the public by hand is formed, and a transparent LCD display and a half mirror are arranged in a straight line to generate interference between the displays. Moire) is a method for minimizing the phenomenon, and relates to an advertisement device equipped with a transparent LCD display for displaying an advertisement image so as not to be symmetrical to that displayed on the transparent LCD display 20.

Description

Advertising device with transparent LCD display and half mirror {Advertising device with transparent LCD display and half mirror}

The present invention relates to an advertising device equipped with a transparent LCD (transparent LCD) display. More specifically, a transparent LCD display panel is installed on the front of a showcase, which is a rectangular hexagonal box, to display a screen facing the front, and a showcase. On the inner side facing the transparent LCD display on the inner side, a half mirror half mirror is installed to display the screen in the same direction as the transparent LCD display, and the user of the advertising device can place advertisement products to be advertised to the public. A space is formed inside the showcase, and LED lights are installed on the entire lower surface of the top of the showcase to become a light source for transparent LCD displays and advertising products, and the front of the transparent LCD display can be controlled by users or the public by hand. A touch panel is formed, and a transparent LCD display and a half mirror are arranged in a straight line. On one side, a promotional video can be seen through the transparent LCD, and the other side can be used as a mirror due to the half mirror. The present invention relates to an advertisement device equipped with a transparent LCD display to which a method for minimizing Moire phenomenon caused by interference is applied.

In general, as an advertising device for advertising an advertisement product, the showcase is placed in the shape of a rectangular parallelepiped having a transparent surface with one or more numbers transparent so that the advertisement product is placed therein and the public can see through the advertisement product with the naked eye. Is manufactured.

In this showcase, a number of patents have been previously applied to improve the functions of the existing showcases. For example, Korea Patent Registration No. 10-1271767, which is a'product advertisement device using transparent LCD' of U&I Media Co., Ltd. A transparent LCD that is installed so that the advertisement product mounted on the rear side can be seen through and displays advertisement information of the advertisement content image and the catalog image matched to the advertisement product; An advertisement product mounting unit arranged to be mounted on the back of the transparent LCD; And a control unit controlling the advertisement information of the advertisement content image and the catalog image corresponding to the advertisement product mounted on the advertisement product mounting unit to be displayed through the transparent LCD, so that the advertisement transmitted through the transparent LCD At the same time while viewing the product, the advertisement information of the advertisement content image and the catalog image provided through interlocking through the transparent LCD can be expressed through the display, thereby stimulating the curiosity of the consumers watching the advertisement and enhancing the advertisement effect.

However, in the case of the above-mentioned'product advertisement device using transparent LCD', there is a limitation in having a monotonous aesthetic feeling because an image is displayed on the inner surface of a showcase located at the back of the advertisement product and the scene does not change.

Korean Patent Registration No. 10-1271767

The present invention has been proposed to solve these limitations, and in providing an advertisement device equipped with a transparent LCD display, a transparent LCD display panel is formed on the front of the showcase to easily observe the advertisement product disposed inside the showcase with the naked eye. In addition, the transparent LCD display is capable of displaying advertisement images such as letters, pictures or videos related to advertisement products, and a touch panel is attached to the front of the transparent LCD display to control the advertisement image information displayed on the transparent LCD display. The goal is to allow the public to become more interested in advertisements, control the touch panel, and voluntarily browse and observe advertisement image information while allowing the user to control the content displayed on the transparent LCD display by touching it by hand.

In addition, according to the present invention, a half mirror is installed on the inner side facing the transparent LCD display on the inner surface of the showcase to show the advertising image to the public observing the advertisement product on the front side through the transparent LCD display, and on the other side due to the half mirror As the mirror surface is created, the opposite side (transparent LCD) aims to enhance the effectiveness of advertising by attracting the public's interest while looking at the other side's facial expressions.

In addition, in the present invention, when a normal opaque LCD display or a second transparent LCD display is seen through a transparent LCD display, a checkered BM (Black Matrix) that distinguishes the pixels of the LCD overlaps or deviates from each other, causing moiré to occur. The phenomenon can be minimized, and the purpose of this is to make the advertisement image more visible to the public by improving the transparent LCD image quality by properly adjusting the reflectance and transmittance through the half mirror.

A touch panel is provided on the outer surface of the transparent LCD display to allow the user to control the content displayed on the transparent LCD display by touching the control menu of advertisement image information displayed on the transparent LCD display, and using the touch panel to play games. The purpose of this is to increase the interest and interest in the public's advertising image, thereby enhancing the advertising effect.

In addition, according to the present invention, when an external storage device such as a USB memory in which an advertisement image is stored can output an image of a transparent LCD display, and when it is connected to a control unit including a setup box (mini PC) that can be controlled externally, a preset time is automatically generated. It is an object of the present invention to allow an advertisement image slideshow or advertisement video at intervals to be reproduced so that a user can conveniently display an advertisement image.

This object of the present invention is a rectangular parallelepiped type made of a metal plate, and is formed such that a transparent LCD display panel is displayed facing the front side, a half mirror is formed on the back side, and the inside is empty, so that the advertisement product is placed. It is possible to provide a light source for advertising products to the half mirror on the opposite side of the transparent LCD display panel, and an LED lighting unit serving as a light source for facilitating public viewing is formed on the lower surface, and an opening/closing unit is provided on the side to allow entry and exit of advertising products It is formed, and is achieved by an advertisement device provided with a transparent LCD display according to the present invention, which includes a control unit controlling the transparent LCD display panel and a showcase made of a structure in which a power supply unit for supplying power is built in a lower portion.

Advertising device equipped with a transparent LCD display according to the present invention,

First, it is equipped with one transparent display and half mirror, so it is possible to transmit more and more diverse information, make advertising products stand out, increase public interest,

Second, the transparent display is provided on the front of the showcase and the half mirror on the back, so that the public can see the product for advertisement and the advertisement image displayed on the display at the same time, and the mirror can be used on the back.

Third, it is possible to easily control the user by applying a touch panel to the transparent display, and if the public wants to view the advertising image and obtain additional information, it is possible to easily grasp the detailed information by touching the menu by hand,

Fourth, using a half-mirror, a mirror surface is created on the opposite side of the transparent LCD to increase the interest in the person's appearance, and above all, it can add interest to the public watching the transparent LCD on the other side.

Fifth, if you connect an external storage device (setup box, operating PC), such as a USB memory where the advertisement image is stored, to the control unit, you can automatically play an advertisement picture slideshow or advertisement video at a preset time interval, so that the user can conveniently view the advertisement image. There is an excellent effect that can be displayed.

1 is a perspective view and a partially enlarged cross-sectional view in the direction I-I of the advertising device provided with the transparent LCD display according to the first embodiment of the present invention.
2 is a perspective view seen from below of an advertising device equipped with a transparent LCD display according to a first embodiment of the present invention.
3 is a perspective view and a partially enlarged cross-sectional view in the direction II-II of the advertisement device provided with the transparent LCD display according to the second embodiment of the present invention.
4 is a perspective view of a case in which the transparency of the rear side is maintained when one transparent LCD display is placed in line with the half mirror.
5 is a perspective view of a half mirror and one transparent LCD display when the opposite side becomes a mirror when placed in a straight line.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains can easily practice. However, since the description of the present invention is only an example for structural or functional description, the scope of the present invention should not be interpreted as being limited by the examples described in the text. That is, since the embodiment can be variously changed and manufactured in various forms or can replace parts and technology, it should be understood that the scope of the present invention includes equivalents capable of realizing technical ideas.

In addition, the purpose or effect presented in the present invention should not be understood as being limited to the specific scope of the present invention, as it does not mean that it should be included in all or only those effects. On the other hand, the technical configuration and functions that are well-known and applied among the technical configurations described in the present invention and functions exerted by the technical configuration will be omitted.

According to a first preferred embodiment of the present invention, the advertisement device A provided with a transparent LCD display includes: a showcase 10, a first through portion 11, an opening/closing portion 13, a transparent LCD display 20, a half It includes a mirror 21, a display illumination unit 25, a first touch panel 30, a control unit 40, and a power supply unit 50.

When the structure of the advertisement device A with a transparent LCD display according to the first preferred embodiment of the present invention is described in more detail, as shown in FIGS. 1 and 2, a cuboid type made of a metal plate The showcase 10 of the, and the showcase 10 has a first through portion 11 of a rectangular shape formed on the front surface, is formed in a rectangle having a larger area than the first through portion 11, the first through portion 11 ) While filling all the empty sides, the transparent LCD display 20 installed on the rear side of the first through portion 11, the transparent LCD display 20 displays an advertisement image to the public toward the front, and the transparent The first touch panel 30 is installed on the front of the LCD display 20, and the public displays the advertisement image displayed on the transparent LCD display 20 by hand. 30) Select the touch on the screen to play the advertisement details, and the half-mirror 21 is installed on the inside and outside of the showcase 10 to output the advertising image to the public toward the front, the transparent LCD display It can output the advertisement image provided to the (20), formed as LED (light emitting diode) bar (bar) to fill the lower surface of the upper surface of the showcase 10 as a light source of the transparent LCD display 20 at a predetermined distance A display lighting unit 25, an advertisement product P disposed inside the case 10, an opening/closing unit 13 (not shown in the drawing) through which a user can access the advertisement product P, and a transparent LCD A control unit 40 (not shown in the figure), which is a microcontroller that controls the output and output settings of the advertisement image displayed on the display 20, is built in the lower portion of the showcase 10, and the transparent LCD display 20 and half A power supply unit 50 (not shown in the figure) for supplying power to the mirror 21, the display illumination unit 25, the first touch panel 30, and the control unit 40 is built in the lower portion of the showcase 10.

According to a second preferred embodiment of the present invention, the advertisement device A provided with the transparent LCD display, the showcase 10, the first through portion 11, the opening and closing portion 13, the transparent LCD display 20, the half It includes a mirror 21, a display illumination unit 25, a first touch panel 30, a control unit 40, and a power supply unit 50.

The structure of the advertisement device A with a transparent LCD display according to the second preferred embodiment of the present invention will be described in more detail based on the difference from the first embodiment of the present invention, as shown in FIG. 3. , A transparent LCD display forming a half mirror 21 of the showcase 10 in a rectangle having a larger area than the first through part 11 and displaying an advertisement image toward the front of the showcase 10 installed on the front of the frame ( It is formed in the same size as 20), and the shape and color are realized only when viewed from the front due to the characteristics of the transparent LCD display, and in order to compensate for the disadvantage that only the shape appears in black when viewed from the rear, the half-mirror faces the transparent display 20 toward the rear. Attached to function as a mirror, it allows the public to manage the appearance while looking in the mirror. At this time, the people looking at the transparent LCD can see the behavior of the people looking in the mirror on the side of the half mirror, and can see interesting situations.

Some components are described in more detail as follows.

The display illumination unit 25 is a top of the showcase 10 in order to project light of a certain illuminance onto the transparent LCD display so that the image of the transparent LCD display can be recognized by the user's eyes due to the characteristics that the transparent LCD display cannot emit itself. It is installed as an LED bar in which LEDs (light emitting diodes) are arranged at regular distances across the entire lower surface of the LED, supplying light sources to all transparent LCD displays including the transparent LCD display 20 and advertising merchandise (P) It has the effect of recognizing brightly to the public.

The half mirror 21 may increase advertisement duration by increasing the duration of exposure to the public of the advertisement product P and increase interest in the advertisement effect in the state of being located at the rear.

The control unit 40 includes a setup box (operating PC) 41, and the setup box (operating PC) 41 automatically sets a predetermined time interval when an external storage device such as a USB memory is connected, for example. There is a convenience in that a user can conveniently display an advertisement image by playing a slideshow or advertisement image showing one advertisement picture every three seconds.

The half mirror must maintain a certain range of transmittance and reflectance in order to maintain the transparency of the transparent LCD display and increase its function as a mirror. Through the development to date, the appropriate multi-deposition half-mirror created with data has a transmittance of 35% and a reflectance of 65% (R 65: T 35). Other ratios of reflectance and transmittance (R: T) can also be used.

Through this, the public can more easily see the advertisement image that is seen through the transparent display 20. Through the half mirror, the mirror function on the opposite side of the transparent display 20 can be maximized and used.

The advertising device equipped with the transparent LCD display and the half mirror according to the present invention will be said to be an industrially applicable invention since it will be said that it is possible to repeatedly manufacture the same product in the manufacturing industry of a general showcase.

A: Advertising device with transparent LCD display
B: Ad Details Play Button
P: Advertising products
10: case portion 11: first through portion
13: opening and closing
20: Transparent LCD display 21. Half mirror
25: display lighting unit
30: first touch panel
40: Control unit 41: Setup box (operating PC)
50: power supply

Claims (4)

delete In the advertising device equipped with a transparent LCD display that is a showcase including a transparent LCD display,
Advertising device (A) equipped with a transparent LCD display,
A showcase 10 in which a first through portion 11 in a rectangular shape is formed on the front side and a through portion 12 in a rectangular shape is formed on the rear side in a rectangular parallelepiped shape made of a metal plate;
It is formed in a rectangular area with a larger area than the first through portion 11 and is installed on the rear side of the border of the first through portion 11 while filling all the empty surfaces of the first through portion 11 to display the advertisement image toward the front. A transparent LCD display 20;
A first touch panel 30 installed on the front of the transparent LCD display 20 to allow the public to control the advertisement image displayed on the transparent LCD display 20 by hand;
A half mirror attached to the rear surface of the transparent LCD display 20 and displaying an advertisement image so that the advertisement image is output and reflected toward the rear of the showcase 10 and is not symmetrical to that displayed on the transparent LCD display 20. (21) and;
It is formed on one side of the showcase 10, the opening and closing portion 13, which is a door through which the user can enter and exit the advertisement product P disposed inside the showcase 10;
A display illumination unit 25 formed on a lower surface of the upper surface of the showcase 10 as a light source of the transparent LCD display 20;
A control unit 40 which is built in a lower portion of the showcase 10 and controls the output of the advertisement image displayed on the transparent LCD display 20;
Included in the lower portion of the showcase 10, a power supply unit 50 for supplying power to the transparent LCD display 20, the lighting unit 25, the first touch panel 30 and the control unit 40;
Advertising device with a transparent LCD display, characterized in that the transmittance of the half mirror is 35% and the reflectance is 65% (R 65: T 35). delete delete

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